Social Location Marketing is the latest in a long line of Social Media "shiny new objects" but is it really relevant to marketers? Can they convert Checkin's to cash? Which platforms work best for which markets and how does all this sharing benefit the customer? Attendees will leave knowing why they should be including this in their marketing mix, how to construct a scalable Social Location Marketing campaign and where all this is likely to go next.
http://schedule.sxsw.com/events/event_IAP5632
