me::title_else

 
avatar for Mark Rosner

CEO
Zedge
Mark Rosner is a mobile executive who is passionate about the intersection of mobile, technology, revenue, and business. He is focused on bringing insights to the crosscurrents of that world. As CEO, Mark leads the Zedge team with a particular emphasis on Zedge's business growth, revenue realization, and strategic direction. Mark’s career began at Goldman Sachs where he worked for five years. However, in 2005 the siren call of entrepreneurship beckoned. The decision was made and Mark founded an international business consultancy called The Rafael Joseph Group, focusing on business planning and financial modeling. One of the firms clients, IDT, a Fortune 1000 Telecom and Technology company brought him on board in 2006 where he worked on various business initiatives including graphic novels, local advertising, debt purchasing, and several "Web 2.0" or mobile oriented businesses. Over time, Mark focused in on mobile and was made CEO of Zedge in 2009. At Zedge, Mark focuses on operations, strategy, sales, business development, and revenue. Mark is a graduate of NYU with an MBA in Finance. He resides in Brooklyn, NY.



 

Speaking Schedule

Sunday, March 13 ▼

 

5:00 PM
to 6:00 PM

Has Facebook Jumped the Shark: Sink or Swim?
61 schedule::attendees
Location Hyatt, TX Ballroom 2-4
eventtype  Panel, Interactive
Speaker  Hank Wasiak, Judy Shapiro, Kunur Patel, Mark Rosner, Mark Sherwood
event::about  In just under 18 months Facebook has gone from being one of an emerging group of social networks to becoming the undisputed engine of the social networking phenomenon. Facebook is now the big shark in the tank because it is the main way for consumers to connect, engage, have fun and entertain themselves within a relatively easy to use platform. No wonder Facebook has taken the lead in dominating the emerging business of social graphs. But the fact that these rich data stores are being built up within one company leads to some potentially troubling consequences. As Facebook pushes toward data dominance to make its platform worth $50bn, it almost has no choice but to jump the shark and hope that it can start a new, profitable revenue model. In doing so, will Facebook’s equity as a valued social network erode into an untrusted marketing platform of ads and spammers? Marketers and “Judy Consumer” have a lot at stake by having so much information in the hands of so young a company. Come join this discussion as we open the pandora’s box of privacy, trust, access and creating real consumer value. We’ll bring out the shark in all of you. Sshh – it’s a SURPRISE!
event::tags  Panel, #Facebookjumped
Website  http://schedule.sxsw.com/events/event_IAP8414
 


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