VP Advertising Effectiveness
comScore
Anne Hunter is currently vice president of advertising effectiveness products at comScore where she heads up product vision for the company’s AdEffx suite and marketing. She has over 15 years of experience in digital advertising and is a frequent speaker and trainer on critical issues in the industry. Ms. Hunter is on the IAB faculty for the Professional Development series on advertising effectiveness and targeting. She is also active in ARF and IAB committees addressing innovations in the industry and was recently nominated for an ARF Great Mind Innovator award. Her expertise focuses on digital ecosystem models, audience targeting and measurement, and advertising measurement. Prior to comScore, Ms. Hunter served as vice president of strategic insights at AOL, LLC where she successfully integrated sales strategy and research staff from multiple companies to form a cohesive marketing and research team. Before AOL, Ms. Hunter served in several positions at TACODA Inc. including vice president of data and analysis, vice president of revenue operations and director of sales. There she helped introduce behavioral targeting to the market and pioneered advanced analytical techniques driving online advertising forward. Ms. Hunter has also held sales, marketing and operations positions at 24/7 Real Media Inc. and Hearst New Media and Technology, Inc. She attended Barnard College of Columbia University.