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Friday, March 11


Salsa Labs Taco Breakfast Open House at SXSW 2011

Salsa Labs invites you to stop by our new digs in downtown Austin just a few blocks from the Convention Center. We'll be convening there with breakfast tacos and mimosas to get SXSW started right. We hope to see our progressive friends, partners, developers and anyone else interested in learning more about Salsa and Organizing there. We're also hiring! Stop by if you're interested in working with us.

No badge is required and all are welcome, both old friends from DC and new friends from Austin.




Friday March 11, 2011 10:00am - 12:00pm
Salsa Labs Office (720 Brazos Street, Suite 510, Austin, TX)


Refresh Kickoff Lunch

Howdy everyone, South-By is just around the corner, so its time to discuss how to start things right. Luckily, we have you covered! As we've done for the last three years, we've set up a lunch for Refreshers from around the world on Friday, March 11th from 11:30 to 2:30pm, to kick off SXSW Interactive. This is a great chance to catch up with Refreshers you met in years past and make some new friends before the conference starts i...n full. The lunch will be at B.D. Riley's, the same venue as in years past and will be a casual affair. We don't have any sponsors, so you'll need to pick up your own tab, but the pub is very accommodating and is happy to maintain separate checks. Even better, they're giving us happy hour prices and may throw in some appetizers. If you have any questions, please let me know. If possible please RSVP so we have an idea of how much space we'll need. That said, feel free to drop in even if you don't RSVP, all are welcome.


Friday March 11, 2011 1:30pm - 4:30pm
BD Riley's (204 E 6th St)


Fireside Chat: Tim O'Reilly Interviewed by Jason Calacanis
In this intimate fireside chat, Calacanis interviews his personal publishing and pundit hero, Tim O'Reilly, about Tim O'Reilly. Typically Tim's the moderator or discussing a theory, but Tim's never discussed how he built O'Reilly, the Web 2.0 conference and himself, into the most respected technology publisher on the planet. Calacanis hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged. This panel is a first and a must for publishers, technologies, brand builders and thinkers.

Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)


Your Meetings Suck and It's Your Fault
Your meetings are stale, remote, and awkward conversations. You know you rock, but not everyone in your meetings is rocking to the same tune. Sometimes you aren't even sure you are in the same rock band anymore. After having one too many unproductive (and occasionally sleepy) meetings, Happy Cog reinvented it's approach to meeting design around interactive activities, informed conversation, and collaborative design exercises. Happy Cog’s Experience Director Kevin M. Hoffman will review the key ideas from the history of meeting design and good facilitiation, then explore approaches for meetings that have proven engaging and successful to Happy Cog clients. This talk will cover business strategy and project definition activities, conflict resolution processes, big group/small group conversation management, simple research engagements, deliverable presentations, and finally, post mortems. Many expamples will be pulled from Happy Cog's meeting approaches for clients like ecommerce (Zappos, Groupon), tourism (VisitPhilly.com), higher education (Georgetown University, MICA), and museums (the National Holocaust Museum).

Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom C (500 E Cesar Chavez St)


BattleDecks 2011
Battledecks is a laugh-riot rollercoaster of fun and nerves as several contestants try to put together coherent presentations from nonsensical Keynote decks. Previous contestants have laughed, cried, wet their pants and gotten impregnated during the show. The audience has a great time. Everyone goes home happy. Last year's show was a huge success, and we didn't even hand out free vuvuzelas to the audience.

Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Room 18ABCD (500 E Cesar Chavez St)


Do Agencies Need to Think Like Software Companies?
How much do marketers (& their agencies) need to know about technology? Advertisers and brand marketers are entering a brave new world -- one where code is on par with content. "Consumers" are now "users." So should "marketers" be "developers"? Enter the hybrid marketer. More and more agencies are finding they need to educate and cultivate a new breed of people who understand tech from a marketing and brand perspective, and who have a consumer mindset. At the same time, agencies are adopting practices--agile development, continuous deployment--learned from the tech world. But should they really try this stuff at home? Should "marketers" be worrying about, say, the video capability of the latest iPhone, or pushing the envelope with HTML5? Or should they just stick to their core competencies and work with established software companies / dev shops to realize their ideas? How else is technology affecting the agency model and the creative process?

Friday March 11, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom F (500 E Cesar Chavez St)




The Personal MBA: Mastering Productivity, Happiness, and Wealth
Running a business can be intimidating, frustrating, and stressful if you don't really understand the fundamentals of how every successful business works. Life gets much easier once you understand what you're doing: if you correct your business mental models, you'll quickly achieve a "Triple Double" - doubling your profits, doubling your productivity, and doubling the fun you have at work this year. This panel will teach you the most powerful fundamentals of business - a few simple ideas that you can use immediately to make more money, get more done, and actually enjoy the process of building your world-changing venture. “These concepts really work: I’m booked solid with clients, making 8x more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can’t afford to miss this.” – Tim Grahl, Founder and CEO, Out:Think Group

Friday March 11, 2011 4:00pm - 5:00pm
Austin Convention Center, Ballroom G (500 E Cesar Chavez St)


Bootstrapping Meet Up
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in bootstrapping. Cash bar onsite.

Friday March 11, 2011 5:00pm - 6:00pm
Hilton, Room 616AB (500 East 4th Street)


SXSW Interactive ‘Appy Hour’ Party Presented by BestBuzz
BestBuzz is excited to host the SXSW Interactive ‘Appy Hour’ Party. Guest list is limited and there will be a DJ and plenty of fun surprises at the event. Get ‘appy’ with us and come mix and mingle with the industry’s best while enjoying appetizers, an open bar, party favors, and our signature Appy Hour ‘BuzzBrew’ cocktails. www.bestbuzz.bz/sxsw

Friday March 11, 2011 5:00pm - 6:00pm
The Belmont (305 W 6th St. Austin, TX)


Ignite SXSW - 2021 Vision of the Future

If you had 5 minutes on stage to talk about the future, what would you say? It's time to Ignite SXSW!


Friday March 11, 2011 6:00pm - 7:00pm
Austin Music Hall (208 Nueces St)


#140conf SXSW Cocktail Party

Catch up with the #140conf Community while you are at SXSW. Jeff Pulver is holding a Texas style cocktail party Friday, March 11, from 7-9pm at Lanai. The lights will be up, the music low, the energy will be high, and you can enjoy interacting in a space just right for making connections and creating lasting relationships. You deside which state is bigger, the State of NOW or the State of Texas.Hope to see you in Austin @ SXSW.

Friday March 11, 2011 7:00pm - 9:00pm
Lanai (422 Congress Avenue, Suite C)


Ignite Social Media Party

Join Jim TobinJason Falls and other partners to fire up the lights of Austin!

Each March, swarms of bright minds fly into Austin, landing in one corner of town on Friday night.  This is the place to see and meet them all at once.

Drinks, eats, a silly game or two, and a surprise way we'll capture images of you!  

Two bars, one big party - Kick back on the patio of The Dogwood or boogie on the roof of Molotov

Get your swerve on at the Ignite Social Media Party and bring your friends (NO SXSW BADGE REQUIRED).



Friday March 11, 2011 7:00pm - 10:00pm
Molotov & The Dogwood (715 West 6th Street, Austin, TX)


TechSet's Kick off Party at SXSW 2011

Every year, Techset opens SXSW Interactive with the must-attend party of the year. Everyone says you're a rock star, so bring it...this year's theme is "Living Rock Stardom" so dress the part and show us how it's done. Sign up early as the event sells out every year. Let's make this year's Techset the most #epic event ever. #rock


Friday March 11, 2011 8:00pm - 9:00pm
Enzo (801 W 5th St)
Saturday, March 12


Social Breakfast 2011

It's the fourth year of the best breakfast to open your SXSW weekend, and as usual Magnolia's Cafe is the place to start your SXSW experience in the company of friends, both new and old, at "The SXSW Social Breakfast." Everyone is welcome, this is an open invitation to share breakfast at one of Austin's greatest Cafe's (or at least one of the greatest I've found in many years at SXSW) on the first morning of the conference.

Magnolia's will be opening up the patio area for the meeting, and of course we'll have the rest of the restaurant for any overspill, so turn up, grab a table, and enjoy a great meal. You'll have plenty time to chat, have your coffee, and still make it back in time for the first sessions.


Saturday March 12, 2011 8:00am - 9:30am
Magnolia Cafe (South) (1920 South Congress)


How Print Design is the Future of Interaction
This session is about how the history of Print Design is becoming an important influence in the evolution of Interaction Design. As a craft, design for printed media has a rich history. Several generations of designers have pushed its boundaries in countless directions. It has been shaped over several hundred years as both a functional and aesthetic discipline, with a deep foundation of principles, practices, theories, and professional dialogue. In comparison, Interaction and UI Design is still a relatively young field. Its history has largely been driven by technology and functional goals. The dialogue around it has been centered on usability, which has been its purpose in the context of technological advancement. The visual language of UI has evolved from that standpoint: that it should evoke the familiar, analog experience of tools, buttons, knobs, and dials. That foundation has led to a very specific visual language in interactive experiences. In the past ten years however, the relevant technologies that support the design of Interfaces - displays, processing speeds, and rendering engines - have matured to a point that they provide a more capable canvas for design. Meanwhile, our culture has become visibly more comfortable with the technologies that surround it. These combination of trends are creating an important inflection point for designers. The aesthetic experience of the digital surface can now be considered and explored in a more sophisticated manner.

Saturday March 12, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom A (500 E Cesar Chavez St)


The Lean Startup: 10 Reasons Most Startups FAIL
Eric Ries (Co-founder of IMVU / Author & Founder of “The Lean Startup”) is sought after worldwide for the methodology he advocates for both startups and large companies. In this session, Eric explains why most startups fail, how The Lean Startup has revolutionized entrepreneurship, and what you can do TODAY to improve your odds of building a game-changing product. This session is sponsored by 500 Start Ups.

Saturday March 12, 2011 9:30am - 10:30am
AT&T Conference Center, Room 204 (1900 University Avenue)


Drawing Back the Curtains on CSS Implementation
In this session, representatives from major browser vendors including Chrome, Microsoft, Opera and the W3C will pull back the curtain revealing some of the challenges with implementation and interoperability. The goal is to have designers and developers get a glimpse into how CSS has struggled and finally gained its footing as the presentation layer in everything we do for the Web.

Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)


Why Visualizing Government Data Makes Taxpayers Happy
The expectation of transparency is creating demand for government agencies to develop new ways to communicate complex data and trends to the public in easy-to-access and easy-to-understand formats. Some agencies are turning to Google Maps and KML data to visualize raw information online and on mobile devices. Delivering data in more easily understandable formats not only boosts trust and confidence between government agencies and their publics, but also streamlines workloads among Data, Web, Editorial, and Customer Service teams. The Texas Comptroller is the state’s chief revenue officer, tax collector, and treasurer. The agency uses public-facing maps to communicate data and economic trends across the state, editorial coverage, and to promote initiatives such as its Unclaimed Property initiative, which works to reunite taxpayers with about $2 billion in unclaimed money and property. This discussion will focus on how agencies and other organizations can use free or inexpensive tools to deliver data to the public in both traditional online formats and mobile platforms, and how workflows can be arranged so that data visualization can be managed and administered by non-technical staff. We will also discuss how maps can be used internally to enhance strategic efforts.

Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Room 9ABC (500 E Cesar Chavez St)


Hair o' the Dog

The Gist crew is heading to Austin and to get the day started, the drinks are on us. Bloody Mary's or coffee, it's up to you. We are bringing energy and some great people so we hope to meet you there!

Come hang out for a while, get your day started right and talk tech with folks from the Seattle (or anywhere) tech scene.


Saturday March 12, 2011 11:00am - 12:00pm
Stubb's (801 Red River St)


FreshBooks 2,000,000 User Party
Its FreshBooks' 7 Birthday and we're celebrating our 2,000,000th customer. Come hang out with clowns, mimes and grab some ice cream.

Saturday March 12, 2011 11:30am - 12:30pm
West Tent, Brush Square Park (4th & Neches)


Collaboration Nation: How Side-Projects Can Keep You Relevant
Side projects are crucial to remaining relevant in our industry. The web is constantly changing—new conventions, techniques and technologies—and one of the best ways to keep up is to do something for the love of it. Side projects facilitate a unique blend of experimentation, creativity and play that arenʼt always possible during billable hours or client projects. Weʼll be grilling our panel to bring practical advice and a candid take on their past experiences. After all, getting the most out of a side project is easier said than done. Proper planning pays off when an exciting new idea and collaborative relationship collides with careers and family lives. Business and life-long friendships have been built upon rallying around tasks and ideas that donʼt always fit into the 9 to 5. We hope attendees leave with solid ideas and a heap of inspiration for starting their own side projects. A few things weʼll cover: • Planning and successfully launching a side project • Benefits of a side project? • How to manage collaborative relationships in terms of equity, roles and responsibilities • How can side projects make your employees more valuable • How to balance a side project with your career and family life

Saturday March 12, 2011 12:30pm - 1:30pm
Hilton, Salon E (500 East 4th Street)


Inclusive Design: Creating Beautiful, Usable & Accessible Websites
The concept of the Web for All is something that we hold dear, but sometimes it feels like we are holding on to it for dear life! There is plenty of knowledge sharing about Web Standards and best practices, but too many opinions about what a website really is. If you ask a designer, a developer and a marketer, you will probably get 3 different answers and this can be a tad problematic when you only have one website. So I set out to find a solution, stopped thinking about the medium and started thinking about what the word Design really meant. Things that are designed are invariably products of some sort and it became clear that the internet is a product that people interact with using technology. I reflected on those who inspire me, such as Dieter Rams, whose ten principles of good design are as relevant now on the internet as they were when he first uttered them. And then I looked to Frank Lloyd Wright, the godfather of Inclusive Design in Architecture. With these parallels to hand, it is quite simple. Applying the principles of Inclusive Design to building websites makes sense, but existing technologies and practices in order to ensure its successful implementation is where we are at now. Presenting the principles and how they can be applied to the web, and interspersing these with hands on, practical advice will provide both a breadth and depth of knowledge and understanding.

Saturday March 12, 2011 12:30pm - 1:30pm
Austin Convention Center, Room 6AB (500 E Cesar Chavez St)


Keynote: Seth Priebatsch

Also Simulcasted here:

ACC Room 9ABC, 18ABCD, Ballroom A-G

AT&T Conference Center Grand Ballroom

Driskill BallroomHilton Salon C, H

Hilton Garden Inn Sabine

Hyatt TX Ballroom 1-7

Radisson Town Lake Ballroom

Sheraton Capitol A-H

The last decade was the decade of social. The coming one will be the decade of games. Over the past years, a few key companies have built, and now maintain, a powerful framework to foster digital connections between our friends, family and colleagues. What comes next is another framework, not another social layer, but a "game layer". And it'll be even bigger. Instead of trading in social connections, the game layer traffics directly in human motivation. It's not about the number of followers you have, or how many people "like" you, but about how you can leverage game mechanics to achieve all sorts of great things. Use them cleverly and they can enhance education, empower local businesses and make your life more fun and more rewarding. Use them incorrectly and well... it's less good. Join Seth Priebatsch, Chief Ninja of SCVNGR, for a deep dive into the coming game layer, what to be excited about, what to fear and why your life is about to become a lot more fun.


Saturday March 12, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)


Five Secrets to a Killer Elevator Pitch
Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, catch an investor's interest, or just explain what you do to your mom. Learn about the 5 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator, Ignite, DEMO, and many other competitions. This is not for beginners! These investors have seen thousands of pitches and invested in hundreds of companies. Come to this presentation after you’ve already given your pitch a 100 times and are really ready to take it to the next level. First I’ll spend 20 minutes talking about the 5 secrets and show some killer examples. Then the panel of investors will take five volunteers from the audience and work with them to improve their 2 minute pitch. Come prepared! And just to eat my own dog food, here is a 5 minute elevator pitch for this presentation! http://bit.ly/killerelevator

Saturday March 12, 2011 3:30pm - 4:30pm
Hilton, Salon AB (500 East 4th Street)


Social Media Data Visualization: Mapping the World's Conversations
As individuals and companies across the world rely more and more heavily on social media, data visualization has become sine qua non in not only displaying analytics and metrics, but also in understanding macro and micro trends by platform, network and individual. This panel will explore information design, data visualization, relationship mapping and statistics -- and how they all fit together to create compelling infographics, data visualizations and dynamic dashboards in hot pursuit of the holy grail of information design: make it more digestible and more human. Proposed by well-known data visualization firm JESS3 (see especially: The Conversation Prism and The State of the Internet), the panel will not only share insights into what makes a good infographic or social media data visualization, but also seek to explore the significance of these graphics in relation to the expanding reach and uses of social media as not just tellers of social media stories, but part of larger content-based communications strategies.

Saturday March 12, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom B (500 E Cesar Chavez St)


DC Meets Austin Happy Hour

Hosted by: DCI Group Digital (http://www.dcigroupdigital.com/), Engage DC (http://www.engagedc.com) and Rock Creek (http://rockcreeksm.com/)

Join fellow SXSWers at the Moonshine Patio and Bar for drinks, food and the chance to catch up with old friends and network with new friends, discuss and envision the social future. 

Because it is always 5 o'clock somewhere.

Saturday March 12, 2011 4:00pm - 6:00pm
Moonshine Grill (303 Red River Street)


SXSW Pre-Party with Evite

Evite is hosting a Pre-Party to the SXSW Opening Party! Come mingle with fellow SXSWers and get fueled up with our taco bar, appetizers and endless cocktails. Giveaways given throughout the event.


Saturday March 12, 2011 5:00pm - 7:00pm
Lanai (422 Congress Avenue, Suite C)


SXSW 2011: Happy Hour Sponsored by Razorfish
Drink and mingle at the Razorfish happy hour at club Phoenix. Together we’ll kick start SXSW Interactive. COME EARLY! Your SXSW badge or Razorfish business card is your ticket in.

Saturday March 12, 2011 6:00pm - 7:00pm
The Phoenix (409 Colorado St)


Austin on Rails SXSW Happy Hour

Our annual get together pulling in Ruby and Rails developers from all over the world.


Saturday March 12, 2011 6:00pm - 9:00pm
Buffalo Billiards (201 E 6th St)


The Good Capitalist Party

Can you really do good for the world and make a profit at the same time?

Come meet the entrepreneurs who have proven you can!

Learn about the whole spectrum of social entrepreneurship from leaders in the field: from for-profit to non-profit to hybrid models, and the training, fellowships, contests and investors you need to help you get your social venture launched. 

Not ready to take the plunge? Learn how you can contribute your skills and expertise to social enterprises that do good.

Free drinks (21 and over) and Free Pizza! plus (happy hour priced) food  with raffles for prizes throughout out the event. 

Who: Social Entrepreneurs, Slackvists, #SocEnt Tweeters, Social Investors & VCs, Artists, Design Thinkers, Techies, and Linchpins who want to do good and make a profit!



Saturday March 12, 2011 6:00pm - 9:00pm
Union Park (612 West 6th St 78701)


WordPress Party

Pat Ramsey, of the Austin WordPress Meetup, and I agreed that SXSW Interactive 2011 would be the perfect place to host another party. I then contacted Jason and Aaron at WP Engine, and they said:Count us in!

We picked a date and I contacted John Wickham to reserve Elysium for the event. When you combine Austin's WordPress community with all the WordPress users coming to Austin for SXSW, you'll need a big venue. Elysium is 3 blocks from the convention center, has a great stage and sound system, and can hold hundreds.



Saturday March 12, 2011 6:00pm - 9:00pm
Elysium (705 Red River St 78701)


Frog Design Interactive Opening Party

The legendary Opening Party lives on in a fantastic new location. Come see what new tricks frog design has up its sleeve at the biggest, baddest opening bash ever.


Saturday March 12, 2011 8:00pm - 3:00am
Whitley Building (301 Brazos St)


Ning SXSWi Opening Party

The SXSWi opening night after party, featuring Washed Out, Black Joe Lewis & The Honeybears The Limousines and DJ Premier. Also, RAC (Remix Artist Collective)and DJ Aaron Axelsen of Popscene. RSVP: http://go.ning.com/sxsw


Saturday March 12, 2011 9:30pm - 10:30pm
Mohawk (912 Red River )
Sunday, March 13


My Prototype Beat Up Your Business Plan
The business plan, as a tool to lure potential investors, secure early customers, and guide the direction of your business, is a dying construct. Smart entrepreneurs realize that a prototype is worth a thousand business plans. This panel will focus on prototypes as a tool to accelerate the success of your business, and will have a particular emphasis on the role of prototyping in business modeling, fund raising, product development, and sales. We'll talk specifically about how prototyping can allow you to more efficiently allocate resources (both talent, time and money), discover customers’ unmet needs, outsmart the competition, and move potential investors from interested to infatuated.

Sunday March 13, 2011 9:30am - 10:30am
Hilton, Salon AB (500 East 4th Street)


One Codebase, Endless Possibilities: Real HTML5 Hacking
HTML5 is no question the "buzzword du jour" in tech nowadays, but looking past the vernacular cruft one will discover that the HTML5 technology STACK is actually an incredibly powerful & useful framework for apps well beyond the traditional web browser. Massive companies like Google and Hewlett Packard are placing huge bets on the future of "HTML5 App development". From HP/Palm's WebOS to be used in their mobility products to Google's Chrome OS, HTML5 is not simply another buzzword that can be treated as a mere passing trend, but should actually be taken seriously for app development. But what makes up the HTML5 stack and how will it truly be the future of software? What are the benefits & risks associated with using the HTML5 stack? Prove to me it works. All of these questions & demands will be answered & showcased in the presentation including important issues such as: What constitutes the HTML5 stack Benefits of using the HTML5 stack Use a single codebase Rapidly prototype an app targetting multiple devices including: iPhone, iPad, Android Devices, Chrome OS Devices, Mobile Webkit Browsers, Desktop Browsers Target thousands of developers for extensibility & community development See code & install an actual working HTML5 app that works on a number of devices See code best practices in use for tailoring the UI based on the user's device See code using Phonegap to create native mobile apps See code using Titanium to create native desktop apps

Sunday March 13, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom C (500 E Cesar Chavez St)


Stop Dreaming, Start Doing: Tips For Execution
Ideas don't happen by accident - or because they are great. Ideas are made to happen through a series of forces related to organization and leveraging the power of community. After years of research, Scott Belsky and his team at Behance have found a series of best practices common across some of the world's most productive creative people and teams. Scott's recent book, "Making Ideas Happen" has become a national bestseller. In this session, Scott will run through critical insights for any start-up and creative enterprise.

Sunday March 13, 2011 11:00am - 12:00pm
Austin Convention Center, Room 9ABC (500 E Cesar Chavez St)


The 4-Hour Body: Hacking the Human Body
Based on lessons learned during research for the #1 New York Times bestseller, The 4-Hour Body, this session will look at how to systematically hack the human body. From losing 100 pounds to running 100 miles, lifting 500 pounds or holding your breath for 5 minutes -- what are the limits? From screw-ups (emergency surgery, anyone?) to importing stem-cell growth factor from Israel for black market injections, Tim will discuss the promises, pitfalls, and methods of cutting-edge self-experimentation.

Sunday March 13, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)


UX Research & Web Analytics: X-Ray Insights
Do you want your website to meet both your business goals and your users' needs? Understanding what people do on your site gives you the x-ray insight crucial to effective business decisions. In this workshop, we'll provide a practical framework for squaring quantitative evidence and qualitative insights. We'll see concrete examples from search log and click path analysis. We'll also learn how you can continually measure the quality of a site's user experience.

Sunday March 13, 2011 11:00am - 12:00pm
Sheraton, Capitol A-D (701 East 11th St)


The SXSW Street Food Fest presented by Foodspotting & Blackberry
Experience Austin's best food trucks: BBQ, tacos, meat pies and more. Download Foodspotting for Secret Menu items and to participate in a photo scavenger hunt.

Sunday March 13, 2011 11:00am - 12:00pm
Parking Lot 2nd & Brazos


Mashable House SXSWi 2011

The Mashable SXSWi House 2011 will break the mold of the traditional SXSWi events schedule. Working with SXSWi and our partner sponsors, we will create a two-day platform that will include private events, VIP networking hours and large open parties. From Sunday, March 13 to Monday, March 14, Mashable will be hosting a combination of private events, open houses, meet-and-greet opportunities and of course, two nights of parties.

Sunday night will be the return of MashBash SXSWi. (In case you missed it last year, here's a recap.)

The event is open to all 21+ SXSWi badge holders. Please RSVP on Eventbrite.


Sunday March 13, 2011 12:00pm - 2:00am
Buffalo Billiards (201 E 6th St)


Design-Driven Innovation: How Designers Facilitate the Dialog
In the real world, coming up with a breakthrough idea doesn’t mean it will get to market. By nature, innovative ideas are different and represent new ways of thinking. Getting stakeholders to recognize the value of these market-shaking ideas, buy into and support them, and agree to build them, requires a new kind of design skill: facilitation. This session will show how leading innovation workshops (collaborative design workshops) not only brings UX to the strategy table, but it invents a new table at which strategic ideation and dialog can take place constructively. In this session, two designers will show how they have lead very different types of innovation workshops to generate creative new ideas, get stakeholders aligned around those ideas, and drive those innovations to market. They will share their favorite methods for getting cross-functional groups to ideate, filter ideas using the innovation funnel, and align organizations around a common vision for breakthrough evolution. They will also post instructions for conducting successful innovation workshops.

Sunday March 13, 2011 12:30pm - 1:30pm
Hilton, Salon E (500 East 4th Street)


Massive Concepts in the Department of Art
Ask any working artist striving for more than "avoiding starvation", and they will probably agree that the path to individual creative success is a seemingly never-ending journey of small but glorious accomplishments, devastating failures of epic proportions, and a series of life lessons learned the hard way. It's safe to say that each artist, at one time or another in their "creative life", finds themselves aspiring to achieve their personal dreams by studying the ways of those they find most inspiring. The paths to their individual creative success are closely documented and can be taught and adapted in the pursuit of your own ambition. See beautiful content along with the story of the founding, development and resulting global creative success of the multimedia triptych comprised of Conceptart.org, Massive Black and The Art Department and that of the individual award winning artists. The paths to success are known and while each individual journey is unique, these proven methods and ideals will help any artist or firm in their efforts to make it - not break it.

Sunday March 13, 2011 12:30pm - 1:30pm
Austin Convention Center, Room 12AB (500 E Cesar Chavez St)


Viral Marketing with The Oatmeal
I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com). In less than a year, my website has grown to nearly 5 million unique visitors a month, I got a book deal, appeared on TV, and was named one of the best blogs of 2010 by Time Magazine. This presentation will cover a ton of examples of my work, explaining how and why they were virally successful. It includes tips, tools, and the process for generating and promoting viral content. There will also be poop jokes.

Sunday March 13, 2011 12:30pm - 1:30pm
Hyatt, TX Ballroom 1 (208 Barton Springs Rd)


Keynote: Christopher Poole

Also simulcasted here:

ACC Room 9ABC, 18ABCD, Ballroom A-GAT&T Conference Center Grand BallroomDriskill BallroomHilton Salon C, HHilton Garden Inn SabineHyatt TX Ballroom 1-7Radisson Town Lake BallroomSheraton Capitol A-H


Sunday March 13, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)


Creative JavaScript and HTML(5) Visual Effects
It's time to get creative with JavaScript! Seb Lee-Delisle, Founding partner of BAFTA winning agency Plug-in Media, shows you how to create beautiful visual effects in HTML5 canvas in this 2.5 hour workshop. He'll also demonstrate how easy it is to convert 3D points into 2D and show you how to make your very own JavaScript 3D engine. Bring a laptop and prepare to get coding!

Sunday March 13, 2011 3:30pm - 4:30pm
Sheraton, Capitol A-D (701 East 11th St)


HTML5? The Web's Dead, Baby
Wired declared Web 3.0 the age of apps and that the Web was dead and the future is native apps. Insight or naiveté? We’ll discuss the current merits of HTML5, and which companies and technologies will accelerate its adoption among mainstream consumers and create new opportunities for developers. We’ll also discuss the impact this can have on current native application strategies for Windows, Windows Phone 7, Mac, iPhone/iPad, and Android by looking at the impressive work that is being done today with the Web and apps to deliver compelling consumer experiences. But we’ll also address the shortcomings and the reality of HTML and what Web and app designers and developers can and should be doing today. This session is sponsored by Microsoft.

Sunday March 13, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom C (500 E Cesar Chavez St)


The Mix + Pitch Party Presented by Ross School of Business & X Prize Foundation

The college party comes to you with an amped-up student pitch competition on Mobile Apps, Sustainability, and Social Media. Judges include Jay Adelson, Kevin Koym, and Chris Shonk. Choose this adventure to mix it up with entrepreneurs and VCs while the DJ revolves it. sxswiross2011.eventbrite.com


Sunday March 13, 2011 4:30pm - 7:30pm
Parkside Restaurant (301 E. 6th St.)


Jeffrey Zeldman's Awesome Internet Design Panel
He brought us The Web Standards Project, A List Apart, Designing With Web Standards, A Book Apart, and so much more. Now legendary blogger, designer, and creative gadfly Jeffrey Zeldman brings us a SXSW panel. There will be discussion. There will be special guests. Quotable insights will fly faster than your fingers can peck them into Twitterific. Combustible wit will fill the room. And in the end, we'll all be a little wiser than we were.

Sunday March 13, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)


HP Happy Hour
Join HP for a free daily happy hour at the HP Mobile Park

Sunday March 13, 2011 6:00pm - 7:00pm
HP Mobile Park (604 Driskill St)


Tech Cocktail SXSW presented by LiveShare from Cooliris

TechCocktail.com kicks off the SXSW Accelerator showcasing 40+ start-ups and tech innovations – tech enthusiasts wanted!


Sunday March 13, 2011 8:00pm - 11:00pm
Republic Live (301 W. 5th Street)


PBS & Friends Speakeasy

Join PBS, NPR, FRONTLINE, ITVS, P.O.V., blogads, StoryCorps. Knock twice and wink.


Sunday March 13, 2011 9:00pm - 11:00pm
The Parish (214C E 6th St)
Monday, March 14


Groupon Presents: SXSW Hangover Brunch for the Freely Hungover
Eat the hair of the dog after a weekend of mandatory industry parties and non-stop beeper radiation exposure at a free meal of brunch on Groupon. Enjoy a complimentary brunch buffet to fill your empty stomach and an open bar, stocked with beer, Bloody Marys, mimosas, and well drinks, to fill your empty liver. Give your ears the wake-up call they need with a performance from Slim Richey and the Jitterbug Vipers, featuring the Most Dangerous Guitar Player in Texas. This free brunch will expand your stomach with food, your lungs with appreciation, and your mind with knowledge. RSVP is required but does not guarantee entry (first come, first served basis). http://sxswhangoverbrunch.eventbrite.com/

Monday March 14, 2011 10:00am - 11:00am
Iron Cactus (606 Trinity St)


5 Steps to Bulletproof UX Strategy
Writers from BusinessWeek, Harvard Business Review, Wired, and even Rolling Stone have all pronounced that design thinking - the process of developing products and services that are both feasible and meet user needs - is the key to successful innovation. And they're right. What they don't tell you is that all the design thinking in the world won't help your company unless your innovations serve a higher purpose. But the vast majority of businesses have no higher purpose. As a result, their products and features are disconnected from their goals. Their marketing is focused on value-adds rather than value propositions. Their message has no message. There's no there there. That's where experience strategy comes in. Experience strategy is design thinking for your whole business. It tells you which ideas will help and which won't. It tells you if that new product will lead to a unified brand or a disjointed one. It's what turns a shoe store into Zappos, a car company into MINI, and a software company into Apple. In this session, Robert Hoekman, Jr - author of Designing the Obvious (New Riders) and Designing the Moment (New Riders), and Web Anatomy (New Riders) - presents the essential elements of experience strategy. He reveals the five steps to developing a great UX strategy so you can stop navigating your way through the trees and instead start designing the forest.

Monday March 14, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom A (500 E Cesar Chavez St)


How To Hire And Manage A Software Developer
This presentation focuses on breaking down the communication barriers that can make working with a developer more difficult than it needs to be. The presentation will cover Interviewing Your Potential Developer, Planning & Project Management, Using A Version Control System, and Bug Reporting. The session will give the audience a reality check on how to go about working with a developer to get a web site (or any digital project) built on time and on budget.

Monday March 14, 2011 11:00am - 12:00pm
Marriott Courtyard, Rio Grande A (300 East 4th Street)


Your Web Developer Thinks You're an Idiot
"What we have here is a failure to communicate." This famous line (spoken to Paul Newman in Cool Hand Luke) aptly describes the relationship that can develop between a Web site publisher and the site's developer. We'll examine real-world examples (some hilarious, others downright frightening) and discuss strategies to help non-techie entrepreneurs communicate effectively with their tech/development team. This panel will help your bootstrapped startup avoid being taken for a ride.

Monday March 14, 2011 12:30pm - 1:30pm
Marriott Courtyard, Rio Grande A (300 East 4th Street)


A Billion Columns? No problem: an Introduction to the Cassandra Database
Apache Cassandra solves the Big Data problem by partitioning data, expanding horizontally and delivering replication consistency. This presentation will explain how Cassandra's data model provides novel features like very large, sparse rows to aid high performance through denormalization, and give an example of porting a SQL schema to Cassandra.

Monday March 14, 2011 3:30pm - 4:30pm
Radisson, Town Lake Ballroom (111 East Cesar Chavez St)


Better Living Through Cloud Computing
Cloud computing is finally coming out of the trough of disillusionment along the hype cycle. Is it really possible to live your life in the clouds? Can you ditch the desktop? Can you buck the backup? Come learn about the state-of-the-art in untethered cloud computing services that will lighten your life and make any computer personal.

Monday March 14, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom B (500 E Cesar Chavez St)


Critical Thinking for UX Designers (Or Anyone, Really)
Love creative problem solving, but need something more practical--something specific to User Experience? Russ and Christina will share with you the exercises they use to solve the REAL problems. You'll flex your critical thinking muscle through a series of jumpstarter activities. Even better, attendees will be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious--and often incorrect--answers, and start to flip problems on their heads to see solutions from a different view.

Monday March 14, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom A (500 E Cesar Chavez St)


The Future of Microformats
Google, via its rich snippets, has reported that microformats has a 94% usage share (as compared with RDFa etc.). So how does the future look for microformats? In this session, we'll look closely at real problems with implementing microformats in HTML5 and how this can be done, and whether there will be a continuing place for them. We'll also look at emerging technologies and techniques, such as RelMeAuth and discuss advanced user techniques. As Microformats passes through it's 5th birthday, we'll discuss the highs and lows of the project.

Monday March 14, 2011 3:30pm - 4:30pm
Hilton, Salon F-G (500 East 4th Street)


The Thank You Economy
The Thank You Economy tackles the ROI of social media and the humanization of business as I see it. I'll be doing an ENORMOUS amount of Q&A. I'm looking to bring it to the masses and allow the engagement of a Q&A session while talking at the top level about the pulse of social and web community as we see it today.

Monday March 14, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)


Rackspace + OpenStack Arcade Bash: Drinks, food and games

Join Rackspace Hosting, the world’s leading specialist in the hosting and cloud computing industry, and OpenStack, the fastest growing open source cloud project creating the open standard cloud operating system, for some fun and arcade games! We hope to see you there, free food and drinks for all!


Monday March 14, 2011 6:00pm - 9:00pm
Kung Fu Saloon (510 Rio Grande)


SoftLayer SXSW Cloud Mixer

Complimentary Food, Drinks and Shots. Stop by the SoftLayer Booth (#400) at The SXSW Trade Show for an Invite.


Monday March 14, 2011 6:00pm - 8:00pm
Iron Cactus (606 Trinity St)



Join us for a night of listening, learning, drinking & networking. With live music from the Mother Truckers, J. Roddy Walston and the Business plus other special guests. And an art gallery featuring works from Daniel Johnston, Magda Sayeg, Hugh MacLeod, Ian McLagan, Dave Mead + many more. Show your SXSW badge for entry or rsvp to sxswparty@gsdm.com.


Monday March 14, 2011 7:00pm - 12:00am
GSD&M (828 W 6th St)


Shutterstock - Rock Out With Your Stock Out!

Free entry with badge, enter your name to win a $500 Apple gift card! Photobooth, Party photographer, Temporary Tattoos, Swag, and a Rock DJ


Monday March 14, 2011 7:00pm - 10:00pm