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PF

Patti Fore

Hahn, Texas - a Communications Firm
Social Media Manager
Austin, Texas
"Ever Tried. Ever Failed. No matter. Try again. Fail again. Fail better." - Samuel Beckett

My Friends




Friday, March 11
 

2:00pm

Fireside Chat: Tim O'Reilly Interviewed by Jason Calacanis
In this intimate fireside chat, Calacanis interviews his personal publishing and pundit hero, Tim O'Reilly, about Tim O'Reilly. Typically Tim's the moderator or discussing a theory, but Tim's never discussed how he built O'Reilly, the Web 2.0 conference and himself, into the most respected technology publisher on the planet. Calacanis hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged. This panel is a first and a must for publishers, technologies, brand builders and thinkers.
http://schedule.sxsw.com/events/event_IAP000022
Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

3:30pm

5:00pm

5:30pm

Girls in Tech

Join us on Friday, March 11th from 5:30-7:30 p.m. at Canvas Bar & Gallery. We'll be kicking off SXSWi right with you! And get there early because we'll have free BBQ snacks from County Line (dee-lish!) and Firefly Vodka until it runs out.

You’ll have a chance to mix and mingle with the ladies in tech and also learn how to join a Girls in Tech chapter in your area and other activities we have planned for SXSWi.

We look forward to seeing you there!

Friday March 11, 2011 5:30pm - 7:30pm
Canvas Bar & Gallery (105 East 5th Street )

7:00pm

Ignite Social Media Party

Join Jim TobinJason Falls and other partners to fire up the lights of Austin!

Each March, swarms of bright minds fly into Austin, landing in one corner of town on Friday night.  This is the place to see and meet them all at once.

Drinks, eats, a silly game or two, and a surprise way we'll capture images of you!  

Two bars, one big party - Kick back on the patio of The Dogwood or boogie on the roof of Molotov

Get your swerve on at the Ignite Social Media Party and bring your friends (NO SXSW BADGE REQUIRED).

 


http://ignitesmparty.eventbrite.com/

Friday March 11, 2011 7:00pm - 10:00pm
Molotov & The Dogwood (715 West 6th Street, Austin, TX)

8:00pm

TechSet's Kick off Party at SXSW 2011

Every year, Techset opens SXSW Interactive with the must-attend party of the year. Everyone says you're a rock star, so bring it...this year's theme is "Living Rock Stardom" so dress the part and show us how it's done. Sign up early as the event sells out every year. Let's make this year's Techset the most #epic event ever. #rock


http://schedule.sxsw.com/events/event_OE00309
Friday March 11, 2011 8:00pm - 9:00pm
Enzo (801 W 5th St)

10:00pm

SXSW Film Opening Party
You’re invited to the opening night celebration that kicks off the 2011 SXSW Film Festival. Enjoy drinks with old friends and have fun making new ones!
http://schedule.sxsw.com/events/event_OE00133

Friday March 11, 2011 10:00pm - 11:00pm
Buffalo Billiards (201 E 6th St)
 
Saturday, March 12
 

9:30am

Social Media Mythbusters
The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don't need a Facebook strategy! Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and what companies need to be thinking about now in order to create and capture value from social business.
http://schedule.sxsw.com/events/event_IAP6057
Saturday March 12, 2011 9:30am - 10:30am
Hyatt, TX Ballroom 5-7 (208 Barton Springs Rd)

12:15pm

Political Campaigns: Tech You See & Tech You Don't
You've likely read or heard about political candidates empowering voters with decentralized organizing tools, hosting Twitter or Facebook town hall meetings, or producing creative video that goes viral on YouTube. These are the sexy topics, and their use has moved beyond the geeks. What often gets missed in this conversation is a discussion of the truly geeky, less sexy (except at SXSW) technology we don't see: the behind-the-scenes tools government institutions and political organizations use to serve their constituencies and more effectively achieve their objectives. In this talk, we'll talk about both, with a focus on examples of those who are doing amazingly cool things in the present and what we can expect in the future
http://schedule.sxsw.com/events/event_IAP000411
Saturday March 12, 2011 12:15pm - 1:15pm
Austin Convention Center, Ballroom E (500 E Cesar Chavez St)

12:30pm

Brand Journalism: The Rise of Non-Fiction Advertising
Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic. Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well. In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.
http://schedule.sxsw.com/events/event_IAP6316
Saturday March 12, 2011 12:30pm - 1:30pm
Austin Convention Center, Ballroom F (500 E Cesar Chavez St)

1:00pm

Equinox Mish Mash

2pm-Antlionz(Austin), 3pm-Netherfriends(IL), 4pm-The Able Sea(Austin),
5pm-Goh Nakamura(SF), 6pm-Deer Vibes(San Antonio), 7pm-Linen Closet (Austin)

8pm to 11pm – Films curated by Carlyn Hudson: tba

til it runs out: free Honest Tea


www.equinoxmishmash.com
Saturday March 12, 2011 1:00pm - 11:00pm
Blue Starlite Mini Urban Drive In (2326 E. Cesar Chavez)

2:00pm

Keynote: Seth Priebatsch

Also Simulcasted here:

ACC Room 9ABC, 18ABCD, Ballroom A-G

AT&T Conference Center Grand Ballroom

Driskill BallroomHilton Salon C, H

Hilton Garden Inn Sabine

Hyatt TX Ballroom 1-7

Radisson Town Lake Ballroom

Sheraton Capitol A-H

The last decade was the decade of social. The coming one will be the decade of games. Over the past years, a few key companies have built, and now maintain, a powerful framework to foster digital connections between our friends, family and colleagues. What comes next is another framework, not another social layer, but a "game layer". And it'll be even bigger. Instead of trading in social connections, the game layer traffics directly in human motivation. It's not about the number of followers you have, or how many people "like" you, but about how you can leverage game mechanics to achieve all sorts of great things. Use them cleverly and they can enhance education, empower local businesses and make your life more fun and more rewarding. Use them incorrectly and well... it's less good. Join Seth Priebatsch, Chief Ninja of SCVNGR, for a deep dive into the coming game layer, what to be excited about, what to fear and why your life is about to become a lot more fun.


http://schedule.sxsw.com/events/event_IAP000325
Saturday March 12, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

3:30pm

Humans Versus Robots: Who Curates the Real-Time Web?
In the age of real-time content, we are overwhelmed by the quantity and pace of new information presented to us. The stream is now a ubiquitous flood with events, topics, and conversations flying by faster than we can consume them. As a result, the levels of noise in our communications are reaching greater proportions. We spend too much time trying to find great content, and often miss out on important information and media. What is the most effective way to preserve and curate in an age of endless, real-time content? How can we provide relevancy and context for the most important stories? Its an old-fashioned smackdown between human and semantic-powered curation. Listen from four startups in the space as they debate the benefits and merits of manual and automated curation and give you a glimse of the future of the curated real-time web.
http://schedule.sxsw.com/events/event_IAP7907
Saturday March 12, 2011 3:30pm - 4:30pm
Hyatt, Hill Country AB (208 Barton Springs Rd)

5:00pm

Left Brain Search = Google. Right Brain Search = X
Ever wonder why Google isn't very helpful in finding something fun to do tonight? Search engines have gotten really good at finding information that literally matches our keywords, but they fall short when our needs and priorities are either hard to express or hard to match directly to the target content. These limitations are giving rise to a new set of search experiences based on semantic understanding and recommendations that are personal, social, and contextual. Companies like Netflix, Yelp and Pandora have kicked off the first wave of new search. By focusing on searching by how we naturally think, talk and feel about the matter at hand, we can begin to find information that's relevant to us both logically and emotionally. In this panel, we will look at the emerging technologies and user experiences that are creating the next big thing for the search industry.
http://schedule.sxsw.com/events/event_IAP5738

Saturday March 12, 2011 5:00pm - 6:00pm
Hilton, Salon H (500 East 4th Street)

6:00pm

WordPress Party

Pat Ramsey, of the Austin WordPress Meetup, and I agreed that SXSW Interactive 2011 would be the perfect place to host another party. I then contacted Jason and Aaron at WP Engine, and they said:Count us in!

We picked a date and I contacted John Wickham to reserve Elysium for the event. When you combine Austin's WordPress community with all the WordPress users coming to Austin for SXSW, you'll need a big venue. Elysium is 3 blocks from the convention center, has a great stage and sound system, and can hold hundreds.

 


http://wordpressparty.eventbrite.com/
Saturday March 12, 2011 6:00pm - 9:00pm
Elysium (705 Red River St 78701)

8:00pm

Frog Design Interactive Opening Party

The legendary Opening Party lives on in a fantastic new location. Come see what new tricks frog design has up its sleeve at the biggest, baddest opening bash ever.


http://schedule.sxsw.com/events/event_OE00092
Saturday March 12, 2011 8:00pm - 3:00am
Whitley Building (301 Brazos St)

9:30pm

Ning SXSWi Opening Party

The SXSWi opening night after party, featuring Washed Out, Black Joe Lewis & The Honeybears The Limousines and DJ Premier. Also, RAC (Remix Artist Collective)and DJ Aaron Axelsen of Popscene. RSVP: http://go.ning.com/sxsw


http://schedule.sxsw.com/events/event_OE00409
Saturday March 12, 2011 9:30pm - 10:30pm
Mohawk (912 Red River )
 
Sunday, March 13
 

9:30am

Data-Driven Government: Improving the Citizen Experience
Over the past several years, there have been many discussions regarding how interactive technology can drive change in our nation’s politics – but of perhaps greater importance is how technology can improve the daily functioning of our nation’s government. The discussion should not be a partisan one – this panel will bring together leading innovators from both parties to engage in a post-partisan discussion about how technology can improve the public’s interactions with their government. This discussion should be about specifics – we can all agree on the broad principles that technology drives change – but we have all heard that conversation before. This panel will focus on the specific progress that has been made, the specific opportunities that exist in the near future, and the specific challenges that need to be addressed. As citizens increasingly become on-demand consumers in their daily lives, it is clear that government needs to better utilize interactive technology or it will only be more radically disconnected from the public. This is not a political conference, which is precisely why it should be where this conversation takes place – how can the innovations from the creative, marketing and interactive communities be applied to improving our nation? Our government needs to modernize. We need to move forward and debate new ideas, focusing on how we can collectively make our government work smarter, faster and better for all citizens.
http://schedule.sxsw.com/events/event_IAP6297
Sunday March 13, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom E (500 E Cesar Chavez St)

11:00am

The Future of Philanthropy: Social Giving Takes Off
Recent research shows that online giving is growing at a rate of 40% annually. Driving and shaping this activity are some innovative tech startup companies looking to change the very nature of online giving. Using game mechanics, mobile technology, and principals of community management and engagement, these startups are giving younger adults more relevant ways to connect with, volunteer for and donate to nonprofits and causes that matter to them. Questions for this panel of industry representatives will include: What's the future for social giving startups? How are they tapping into existing online communities to encourage philanthropy? And what are the down sides to having so-called "middleware" sites and applications in the mix?
http://schedule.sxsw.com/events/event_IAP8416
Sunday March 13, 2011 11:00am - 12:00pm
Radisson, Town Lake Ballroom (111 East Cesar Chavez St)

11:15am

The City Dark

Sunday March 13, 2011 11:15am - 12:39pm
Alamo Lamar B (1120 South Lamar Blvd)

12:30pm

Dining Out in the Digital Age
New mobile devices, local apps, social media, rich media (from YouTube to Flickr) have transformed the way that consumers communicate with and about their favorite local businesses, and also the way that businesses reach out to audiences and manage their reputation. This panel will examine how local/mobile/social technologies and consumer behavior are changing the way we do business, what businesses need to do to become more plugged in, and which companies are driving innovation in the space.
http://schedule.sxsw.com/events/event_IAP8137
Sunday March 13, 2011 12:30pm - 1:30pm
AT&T Conference Center, Room 203 (1900 University Avenue)

3:00pm

RockLive Presents: SXSW ScreenBurn Mike Tyson Meet & Greet
Former Heavyweight Champion of the World, Mike Tyson will be on hand for autographs in support of RockLive’s new iPhone/iTouch game, Mike Tyson Main Event.
http://schedule.sxsw.com/events/event_OE00732

Sunday March 13, 2011 3:00pm - 4:00pm
Austin Convention Center, Exhibit Hall 2 (500 E Cesar Chavez St)

3:30pm

Go Here, Do This: Location + Collective Action
Grassroots movements, flash mobs and now group purchasing--they all have an intimate relationship with location; it’s the linchpin that ties the movement together. For some time now, advertisers have tried to say “Go here. Buy this. Do it now.” But as consumers, we’ve been pretty reluctant to give in easily—there’s always another holiday for a car dealership to celebrate, and a liquidation sale at a furniture store just doesn’t motivate us anymore. Flash mobs, grassroots movements—they have been exceedingly difficult to create. They’re purely organic movements, born out of internet chatrooms, with a bitter reaction to rigid organization. The holy grail—a sudden influx of consumers—has always been just out of reach for most businesses. But more and more, brands are finding interesting ways to cultivate flash mobs of their own. Location based services play an important role in aiding these movements. Whether it be group purchasing sites created around local communities or mobile check in apps with flocks of users descending on a bar or restaurant, new tools continue to emerge for businesses and brands to create their own mobs. We'll look at what tools are available for building mobs and how they are being focused towards completing a specific action. We'll envision what tools have yet to emerge. And we'll explore the delicate balance between pushing an action or a message while maintaining the organic feel that characterizes these movements.
http://schedule.sxsw.com/events/event_IAP7415
Sunday March 13, 2011 3:30pm - 4:30pm
Hilton, Salon J (500 East 4th Street)

5:00pm

How Brands Are Monitoring Your Online Conversations
It’s a reality that digital word of mouth is here; and it is here to stay. Millions of online conversations are happening, yet until now, brands have struggled to find a way to measure the quantity or quality of those interactions. Did you post on your friend’s Facebook wall asking if they want to grab a burger at Red Robin? Or tweet about what awful service you received while waiting on hold for 15 minutes with your credit card provider? Or comment on a blog a post about your desire to buy a new pair of True Religion jeans? Well, people are listening. And reacting -- more than ever before. Unlike in the past, brands are now faced with the ability to harness word of mouth via social media. Consumers are helping to shape that brand perception, whether they know it or not. So what are brands tracking today, and what should they be tracking? Knowing how advertising dollars successfully translate to the social world can be tremendously powerful information, for example. Is Snickers or Bud Light most successful with its SuperBowl commercial? Plenty of conversations happened online -- were you one of them? Michael Fisher will leverage his deep expertise on this subject to reveal how the content and conversations happening online today are often coordinated, measured, and analyzed across all channels. How can the consumer leverage this channel to connect with brands in a more one-to-one manner. and how can the brands successfully communicate back?
http://schedule.sxsw.com/events/event_IAP6983
Sunday March 13, 2011 5:00pm - 6:00pm
AT&T Conference Center, Room 203 (1900 University Avenue)

7:00pm

Meebo's Interactive/Film Fusion Party

Meebo rolls out the red carpet that brings Interactive and Film attendees together to mix and mingle. An extravaganza of interactive fun, from web check-ins to super-sized games, the evening is not to be missed! Topped off in Meebo & SXSW style with yummy appetizers, open bar and cool beats by DJ Trey Lopez (Manolo Black)


http://schedule.sxsw.com/events/event_OE00093

Sunday March 13, 2011 7:00pm - 10:00pm
Six Lounge (117 W. 4th St.)

7:00pm

Team Android at SXSW

Android and Me (and friends) will be invading downtown Austin on March 13th, during SXSWi, for a full night of Android fun and debauchery. We'll have new phones, an open bar, and all the socializing you can handle!

Multiple manufacturers will be on-hand to demo the newest Android phones, tablets, and accessories. 

We've reserved our favorite bar, Lustre Pearl, for the whole day and we'll be rockin' til close. Come by and join us for an open bar, Bomb Tacos, and all the Android goodness you can handle.


http://androidandme.com/sxsw/
Sunday March 13, 2011 7:00pm - 11:00pm
Lustre Pearl (97 Rainey Street)

8:00pm

Tech Cocktail SXSW presented by LiveShare from Cooliris

TechCocktail.com kicks off the SXSW Accelerator showcasing 40+ start-ups and tech innovations – tech enthusiasts wanted!


http://schedule.sxsw.com/events/event_OE00326
Sunday March 13, 2011 8:00pm - 11:00pm
Republic Live (301 W. 5th Street)

9:00pm

PBS & Friends Speakeasy

Join PBS, NPR, FRONTLINE, ITVS, P.O.V., blogads, StoryCorps. Knock twice and wink.


http://schedule.sxsw.com/events/event_OE00330
Sunday March 13, 2011 9:00pm - 11:00pm
The Parish (214C E 6th St)

9:00pm

The Search Party hosted by Blekko, Chomp & Hipmunk

Search lights will lead you to the all-star event at the Hangar Lounge, where VIPs will be welcomed with hosted libations at 8pm and all others at 9. Beats will be provided by legendary San Francisco based DJ, KidHack.


http://schedule.sxsw.com/events/event_OE00328
Sunday March 13, 2011 9:00pm - 11:30pm
Hangar Lounge (318 Colorado St, Austin, TX 78701)

10:00pm

 
Monday, March 14
 

11:00am

Bite Me—Are Ethics Gone in Food Criticism?
In the past, food critics paid for their meals and were reimbursed by the newspaper/magazine. And most mainstream media food critics would go to exceptional ends to keep their identity secret. Their critique of the food would be unmarred by any special treatment from the restaurant chef or staff. End of story. But today everyone's a food critic, and with the rise in social media sites like Twitter, Facebook, Foursquare, and more, their reviews can be broadcast far and wide. Food critic anonymity has gone out the window with one Google search. Recently, Time.com food critic, Josh Ozersky was dressed down by the Village Voice* NYT for not revealing in a column in which he extolled the benefits of having fancy chefs catering your wedding that the caterers at his wedding were doing so for free. The recent FTC rulings mandate that bloggers disclose when they're reviewing something they're not paid for, but those rules don't extend to bloggers operating under the leaky umbrella of a corporate parent. In the proposed panel, Jane Goldman, editor in chief of CHOW.com, one of the most popular food websites, will bring some of the most influential people in the food industry and discuss this growingly important issue in food journalism. This panel will call out the spectrum of professionalism in online and offline food journalism and the issue around transparency reverberates through all aspects of online journalism and blogging.
http://schedule.sxsw.com/events/event_IAP6924

Monday March 14, 2011 11:00am - 12:00pm
Hyatt, Hill Country AB (208 Barton Springs Rd)

2:00pm

Keynote: Felicia Day

Also simulcasted in:

ACC Room 9ABC, 18ABCD, Ballroom A-G

AT&T Conference Center Grand Ballroom

Driskill Ballroom

Hilton Salon C, H

Hilton Garden Inn Sabine

Hyatt TX Ballroom 1-7

Radisson Town Lake Ballroom

Sheraton Capitol A-H

 

The future of entertainment is one of uncertainty and opportunity. As traditional formats like television and movies lose eyeballs to video games and user-generated content, where is this creative revolution taking us? Join one of leading voices in scripted internet content, Felicia Day, in discussing the journey that took her from a video shot in her garage to a four season production deal with Xbox and Sprint. She will speak about harnessing social media to build her show "The Guild" to over 100 million views, and building upon her success to produce her upcoming web series with EA/Bioware, "Dragon Age: Redemption". There has never been a better time to be an independent creator, learn from one of the innovators. Bottom Line: The time to break through traditional barriers is now.


http://schedule.sxsw.com/events/event_IAP000273
Monday March 14, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

3:30pm

The Moguls of Food Porn
Are food bloggers the next Hugh Hefners? Love him or hate him, Hef is an icon. He heads a multimedia empire, and has mastered magazines, broadcast, pay TV, films, and the Internet. Now the guy keeps showing up in commercials! Are food bloggers on the same path, with their devotion to bacon and chocolate? These days, if you have a passion for food, and the ability to take sexy pictures (of dinner), make steamy videos (in the kitchen), or write erotic prose (about dessert), you might just find yourself a book deal, a television show, or even the subject of a Hollywood film starring Meryl Streep! Actress and restaurant blogger Stacie Capone will explore this phenomenon with some of the rising stars in the Food Porn movement. The audience is sure to leave hot and bothered and hungry.
http://schedule.sxsw.com/events/event_IAP7793
Monday March 14, 2011 3:30pm - 4:30pm
Hyatt, Hill Country AB (208 Barton Springs Rd)

7:00pm

gdgt live in Austin

Hey Austin, gdgt is coming back to town! Join us at 7pm on Monday, March 14th at the PureVolume House for the gdgt live party and meetup!

You don't want to miss this, especially since we'll have free gdgt t-shirts and cellphone cases for the first few hundred people who show up, plus a bunch of awesome giveaways (and, as always, a ton of hot new gadgets to play with).

 


http://gdgtaustin.eventbrite.com/
Monday March 14, 2011 7:00pm - 10:00pm
PureVolume House (504 Trinity Street, Austin, TX)
 
Tuesday, March 15
 

11:00am

How Brands Respond to Facebook Attacks
What should brands do when their reputations are taking a beating in front of millions of eyes on the world's largest social network? If they're smart, they won't go the way of Nestle, which chose sarcasm and silence on its Facebook Wall in confronting an attack from Greenpeace last year. Instead, brands will follow the lead of companies like Capri Sun, which responded to a major customer complaint by regularly sharing the facts and then truly listening to their fans, ultimately averting a crisis. From discussions on striking the right tone, moderating fan comments, and planning content, our panelists will share stories and best practices that demonstrate how brand marketers can answer and engage their Facebook critics.
http://schedule.sxsw.com/events/event_IAP7900
Tuesday March 15, 2011 11:00am - 12:00pm
Hyatt, TX Ballroom 1 (208 Barton Springs Rd)

11:00am

How Technology is Revolutionizing the Way We Eat
We are in the midst of a food revolution and technology is the catalyst. This is the age where chefs have Facebook fan pages, food bloggers are landing book deals, grandmas are uploading their cooking videos and single Twitter updates hold entire recipes. We’re more adventurous in the kitchen from reading cooking blogs that make lesser known cuisines and ingredients accessible. We no longer shy away from cooking techniques that seem over our heads thanks to cooking shows on YouTube. We’re now more resourceful with Iphone apps that help us make meals out of random and leftover ingredients. Food bloggers have become the newest trendspotters and online food communities are thriving on sites like Epicurious and Serious Eats. Restaurants live and die by reviews on Yelp while others are discovered on Foursquare. And we love to chase food trucks via Twitter! What does this mean for the restaurant and food industry, cookbook publishers and food critics, for traditional chefs and food bloggers and the new breed of home cooks and foodies whose appetites are wetted by what’s new and unknown?
http://schedule.sxsw.com/events/event_IAP5595
Tuesday March 15, 2011 11:00am - 12:00pm
Marriott Courtyard, Rio Grande B (300 East 4th Street)

12:30pm

Why PR's Future May Not Look Like PR
When You Think of PR (Public Relations), your first impression may be of the silver tongued "flack" spinning a corporations' news, putting a positive slant on everything. With advances in networks, online communities and the ability of the average individual to become their own content producer and influencer—the face of PR is changing, shifting the focus from communications to engagement in increasingly public spaces both online and off.
http://schedule.sxsw.com/events/event_IAP5805

Tuesday March 15, 2011 12:30pm - 1:30pm
Hyatt, Hill Country CD (208 Barton Springs Rd)

2:00pm

Keynote: Blake Mycoskie

Also simulcasted in:

ACC Room 9ABC, 18ABCD, Ballroom A-G

AT&T Conference Center Grand Ballroom

Driskill Ballroom

Hilton Salon C, H

Hilton Garden Inn Sabine

Hyatt TX Ballroom 1-7

Radisson Town Lake Ballroom

Sheraton Capitol A-H

 

In this visionary talk, Blake Mycoskie shows you how to succeed in a new era of relentless competition and heightened social awareness. Why is philanthropy your best competitive advantage? How do you make money and do good simultaneously? How are the two acts intertwined? At TOMS -- a self-sustaining, for-profit company -- the act of giving is the cornerstone of its business model, integral to its financial success. In a behind-the-scenes look at how it all works, Mycoskie shares counterintuitive ideas ("In tough times, give more!") that you can apply to your own business. His bold, winning strategies are proven, and have been talked about by Bill Clinton, the Obama administration, and the hundreds of thousands of customers that have joined the TOMS Movement by buying a pair of shoes. Inspired, inspiring and most of all practical, Mycoskie presents a new direction for business, offering TOMS as his prime case study. After hearing him speak, you too will know why giving just makes sense.


http://schedule.sxsw.com/events/event_IAP000264
Tuesday March 15, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

3:30pm

Cage Match: Social vs. Video
Social media and online video battle for mindshare among marketers. Which one totally rules? We’ll lock Russ Somers, Director of Marketing at Invodo and Natanya Anderson, VP of Content Strategy and Delivery at Powered, in a cage (metaphorically – or maybe literally) to lead a Core Conversation on the pros and cons of each. On the video side: Russ leads marketing for Invodo, a company at the forefront of the eCommerce video industry. Invodo produces video and technology to drive conversion for online retailers including Toys R Us, Verizon Wireless and Golfsmith. On the social side: Natanya leads content strategy for full-service social media agency Powered, guiding the development and delivery of creative content to clients including HP, Sony, iVillage, Atkins and RadioShack. Natanya and Russ provide industry insights and lead what will be, with your contributions, a spirited discussion.
http://schedule.sxsw.com/events/event_IAP8181
Tuesday March 15, 2011 3:30pm - 4:30pm
Hyatt, TX Ballroom 2-4 (208 Barton Springs Rd)

4:00pm

SXSW Trade Show BLOCK PARTY
Mix, mingle and have a drink courtesy of participating SXSW Trade Show exhibitors. The Block Party is the perfect opportunity to watch that new technology demo, find out more about the coolest new startup, or simply network with some of the most plugged-in people in the industry. Be sure to get there early and bring your friends, because the SXSW Block Party is one of the hottest events of the show.
http://schedule.sxsw.com/events/event_OE00081

Tuesday March 15, 2011 4:00pm - 5:00pm
Austin Convention Center, Exhibit Hall 3-4 (500 E Cesar Chavez St)

5:00pm

6:00pm

The Interactive Awards Pre-Party
Join us for appetizers and drinks preceding the official SXSW Interactive Awards Presented by Adobe ceremony. Meet and mingle with industry professionals, get a glimpse of the Interactive Awards finalists on the red carpet and guess which finalists will go home with the coveted trophy.
http://schedule.sxsw.com/events/event_OE00098
Tuesday March 15, 2011 6:00pm - 7:00pm
Hilton Hotel (500 E. 4th St.)

7:00pm

The Interactive Awards presented by Adobe
The SXSW Interactive Awards uncovers the best new digital work, from websites to web applications, both inside and out of the browser experience, while celebrating those who are building tomorrow's online trends. The Interactive Awards Ceremony honors the finalists and winners of this year’s competition and celebrates the energy of the Interactive community. Hosted by Chris Hardwick.
http://schedule.sxsw.com/events/event_OE00099
Tuesday March 15, 2011 7:00pm - 8:00pm
Hilton Hotel (500 E. 4th St.)

8:30pm

TechKaraoke
Join us for the official SXSW Interactive TechKaraoke party! We rented out the entire venue (all 3 floors) so that we can rock out all night long! There will be music everywhere, including live band karaoke and classic karaoke.
http://schedule.sxsw.com/events/event_OE00424
Tuesday March 15, 2011 8:30pm - 9:30pm
Six Lounge (117 W. 4th St.)

8:30pm

The Interactive Closing Party Presented by (mt) Media Temple
Don't miss this opportunity to network one last time or bid your final farewell at the party to end all parties — the Interactive Closing Party. Media Temple invites you to go out with a big bang. mediatemple.net/sxsw
http://schedule.sxsw.com/events/event_OE00100
Tuesday March 15, 2011 8:30pm - 9:30pm
Stubb's (801 Red River St)

9:00pm

ServerBeach GeekyBeach Party
The most infamous beach party by geeks for geeks is back! Join ServerBeach and friends at the epicenter of Austin's Sixth Street entertainment district, Venue 222 for outrageous fun with free drinks, swag and more! Limited Space. RSVP now at http://www.serverbeach.com/sxsw/
http://schedule.sxsw.com/events/event_OE00348
Tuesday March 15, 2011 9:00pm - 10:00pm
Venue 222 (222 E 6th St)

9:00pm

SXSW Film Closing/Music Opening Party presented by YouTube
Kick up your heels at the bash that officially closes the 2011 SXSW Film Conference and kicks off the 2011 SXSW Music Conference. Good company and complimentary food and beverages are sure to make this an unforgettable event.
http://schedule.sxsw.com/events/event_OE00138

Tuesday March 15, 2011 9:00pm - 10:00pm
Maggie Mae's (323 E 6th St)

11:30pm

Chiddy Bang

UNOFFICIAL PARTY IN AUSTIN DURING SXSW!

Let us take you to a time and place where sophistication, international intrigue and the most intelligent mobile gadgetry power the modern gentleman. BroBible.com and Windows Phone Present: From Austin With Love – an exclusive evening of sophisticated rhymes, mid-century style, and performances by Chiddy Bang, RJD2, and Hoodie Allen. 

RSVP BY MARCH 13 TO RSVP@BROBIBLE.COM
MUST BE 21+ TO ENTER


https://www.facebook.com/event.php?eid=182284985150170

Tuesday March 15, 2011 11:30pm - 12:30am
The Belmont (305 W 6th St. Austin, TX)
 
Wednesday, March 16
 

9:15pm

James Blake
Wednesday March 16, 2011 9:15pm - 10:15pm
Stubb's (801 Red River St)

12:00am

Young the Giant
Comprised of Sameer Gadhia (vocals), Jacob Tilley (guitar), Eric Cannata (guitar/vocals), Payam Doostzadeh (bass) and Francois Comtois (drums/vocals), Young the Giant’s unique brand of sun-soaked rock has received praise from fans and critics alike, including The New York Times, Wall Street Journal, Billboard, and Nylon Mag. The band’s diverse ethnic backgrounds –Indian, Persian, British, and French-Canadian—translate into an incredibly dynamic sound that offers jazz rhythms, surf pop harmonies, Mediterranean and Caribbean influences, flashes of jolting alt rock and so much more. The band's self-titled debut album, produced by Joe Chiccarelli (White Stripes, My Morning Jacket) was released on January 25th. The band, originally from Newport Beach, CA, has recently hit the road with bands like Minus the Bear, Neon Trees, Marina and the Diamonds, and The Futureheads.
http://schedule.sxsw.com/events/event_MS14525
Thursday March 17, 2011 12:00am - 1:00am
Billboard Bungalow @ Buffalo Billiards (201 E 6th St)

1:00am

Solid Gold
Solid Gold formed in 2001 out of a mutual need to explore the future through art. By fusing vintage synthetic and analog instruments with modern sensibilities, a unique urban sound was created. This sound is a mirror to the times at hand, and a looking glass into what is to come. These three men have traveled the world with their music, bringing it to the masses on their own terms. Fueled by radiation, good taste, and a longing for love, both past and present, their sound is permeated with a familiar emotion. It is something that is ever present, but can slip away; a faded memory of something unknown and desired.
http://schedule.sxsw.com/events/event_MS13726

Thursday March 17, 2011 1:00am - 2:00am
Karma Lounge (119 W 8th St)
 
Thursday, March 17
 

8:00pm

Wild Child

Eye in the Sky Collective and Backbeat Magazine present
Future of Music Fest

FREE (no wristbands or badges necessary)
RSVP thru Do512 at http://bit.ly/enrZuR
21+ only though....sorry yungins, we gotchya next time. 


"Like" Eye in the Sky Collective on Facebook to win
door prizes from Bird's Barbershop, Dominican Joe's Coffee, The New Movement Theater and more. 


http://www.eyeintheskycollective.com/blog
Thursday March 17, 2011 8:00pm - 9:00pm
Shiner's Saloon (422 Congress Ave)

10:00pm

Fitz and the Tantrums
Pickin’ Up The Pieces Fitz – vocals Noelle Scaggs – back-up vocals/tamborine James King – saxophone Jeremy Ruzumna - keyboards John Wicks - drums Joseph Karnes - bass In just a year or so, soulsters Fitz & the Tantrums went from the living room to the main stage. The recipe for meteoric success? Six killer musicians, five dapper suits, irresistible songs, some serendipity and one vintage organ. Since their first show at Hollywood’s Hotel Café in December 2008, Fitz and co. have toured with Maroon 5, played to thousands at Colorado’s world famous Red Rocks Amphitheatre, shared the stage New Year’s Eve with Sharon Jones and the Dap Kings, and performed on KCRW’s esteemed show, Morning Becomes Eclectic, all this on the strength of their stellar five-song EP, Songs for a Breakup, Vol. 1. For some bands, it takes a lifetime to build this success, but few performers deliver an unrestrained blast of soul-clapping, get-down-on-the-floor, moneymaker shakers like Fitz and the Tantrums. Now post-release of their debut full length, Pickin’ Up the Pieces, which has since earned them a 3 ½ star album review in ROLLING STONE, the troupe is poised to get down in dancehalls across the universe. It all began when… [cue flashback sounds] “I got a call from my ex-girlfriend,” Fitz explains, “And she said, ‘My neighbor is moving out in a hurry and has to sell everything. And, he has this organ…” Fitz, the Svengali frontman of the crew, describes the find like the discovery of a compass, or that treasure map in Goonies, which undoubtedly leads to adventure. Not one to say no, Fitz called some piano movers, cashed in some favors, and seven hours later, the organ went from the curb to his living room. That night, Fitz stationed himself in front of that vintage instrument and wrote a blue-eyed soul anthem, “Breaking the Chains of Love.” “Sometimes, the Music Gods just give it to you,” Fitz says. The overflow of inspiration startled Fitz. He’d spent years in L.A.’s music industry, writing music and working in a studio with Beck producer, Mickey Petralia. But at those 88 keys, just seven hours after that organ dropped into his life, Fitz had finally found his voice. “I’ve always been a singer,” Fitz says, “but with so much music, I felt that I was trying to push a square peg through a round hole. I was being not true to myself, and it never felt right until I wrote that song, and I sang like that. I thought, this feels so real, so natural.” Fitz shared his vision with long-time friend and saxophonist, James King, who immediately connected with the sound. While the electric guitar drives rock, the saxophone takes center stage in soul, and that’s the way Fitz likes it. “We wanted to find a new vocabulary for the genre, I wanted to make a record without any guitars. Could we make a huge sound with out any guitars?” A huge sound takes a huge studio--Motown had Studio A in Detroit, Philadelphia International had Sigma Studios, Phil Spector’s Wall of Sound was created in Hollywood’s legendary Gold Star Studios-- but when it came time to capture the feeling and the soul of soul, Fitz knew of the perfect studio: his home. There in the living room, he recorded Songs for a Breakup, Vol. 1, a burst of effervescent swingers and floor-stompers, infused with the energy of long forgotten songs. The infectious, rolling rhythms of “Breaking the Chains of Love,” immediately turns your head and actually get cemented in your brain, like a good pop song should. The sound is familiar, but distinct. That’s what grabbed the attention of Maroon 5’s Adam Levine. Levine was getting a tattoo in New York when the tattoo artist told him he had to hear this new band he had discovered. After that one encounter, Levine personally invited Fitz and the Tantrums to join their tour. Like the EP, Fitz recorded the full-length debut back at home, to bottle the lightning that struck in those first jam sessions. He now delves into more acerbic lyrical territory, going on the offensive against gold diggers on the exceptionally funky “MoneyGrabber,” and even gets political on the piano-banging, handclap-driven call to action, “Dear Mr. President.” "L.O.V." is a jaunt through pop music history embarking with a groovy organ intro, meandering through juicy big band breakdowns and Fitz's svelte croons, then carrying us away with flute outro. It's a funk-filled plea to give love a chance. These powerful songs take the band’s energy up a notch, but like their energized performances, they never loose control. Those blistering performances are now well-chronicled for adequate ubiquity, Last Call With Carson Daly nailing the money shot for “MoneyGrabber” at the band’s sold out show in November at LA’s El Rey Theatre featuring a sea of a thousand pogoing fans and a handful of F.A.T.T. gems rocked along with blue-eyed soul vet, Daryl Hall on the band’s spot on Live From Daryl’s House. Lest we forget, an omnipresent T-Mobile HTC ad that actually namechecks the band that, for the past several months, is impossible not to see if you’re watching even an hour’s worth of television. Oh, and there are the hot spots on Criminal Minds, Desperate Housewives and a great many more, not to mention a ton of success at radio for the aforementioned runaway “MoneyGrabber,” all with the promise of more to come. In their sound and on the stage, Fitz and the Tantrums are nothing but professionals, and never less than classy. Enter the Tantrums, Fitz’s airtight ensemble keeping it real like it’s 1969. Funky drummer John Wicks is a Motown B-side aficionado and prolific session player, Jeremy Ruzumna manned the keyboards and was musical director for Macy Gray. James King backed De La Soul and bassist Joseph Karnes is a well sought after session player. Then there’s Noelle Scaggs, the powerful voice behind Fitz’s croons. Make no mistake, Scaggs is not just there for “doo-wops” and handclaps. She shimmies and flirts, she stokes the crowd and simmers them down, and she has no qualms about keeping Fitz in check. “She is not just a backup singer,” Fitz says, “We have repartee. Onstage, we’re Ike and Tina.” There, on the stage, Fitz and the Tantrums are not just a band, they’re an explosion. Scaggs high steps it to the tight-as-hell rhythm section, while Fitz, cooler than cobalt, croons like the aforementioned Mr. Hall for a new generation. It’s obvious that this is no tryst for the band, this is a full-blown, head-over-heels love affair. Pickin’ Up The Pieces is available on the Dangerbird Records website: http://dangerbirdrecords.com/downloads/fitz-and-the-tantrums # # # FOR MORE INFORMATION CONTACT: Perry Serpa/Rob Lawi – Good Cop Public Relations (718) 846-0518 perry@goodcoppr.com rob@goodcoppr.com www.goodcoppr.com Cristina Parker – Noise NY 917 684-0452 cristina@noiseny.com FITZ & THE TANTRUMS: www.fitzandthetantrums.com DANGERBIRD RECORDS: www.dangerbirdrecords.com
http://schedule.sxsw.com/events/event_MS14492
Thursday March 17, 2011 10:00pm - 11:00pm
Rusty Spurs (405 E. 7th St.)

10:30pm

Portugal. The Man
Thursday March 17, 2011 10:30pm - 11:30pm
Stubb's (801 Red River St)

10:45pm

Solid Gold
Solid Gold formed in 2001 out of a mutual need to explore the future through art. By fusing vintage synthetic and analog instruments with modern sensibilities, a unique urban sound was created. This sound is a mirror to the times at hand, and a looking glass into what is to come. These three men have traveled the world with their music, bringing it to the masses on their own terms. Fueled by radiation, good taste, and a longing for love, both past and present, their sound is permeated with a familiar emotion. It is something that is ever present, but can slip away; a faded memory of something unknown and desired.
http://schedule.sxsw.com/events/event_MS14240
Thursday March 17, 2011 10:45pm - 11:45pm
Mohawk Patio (912 Red River St)

11:00pm

The Kills
Thursday March 17, 2011 11:00pm - 12:00am
Emo's Main Room (603 Red River St)

12:00am

Cold War Kids
Friday March 18, 2011 12:00am - 1:00am
Lustre Pearl (97 Rainey Street)

1:00am

James Blake
Friday March 18, 2011 1:00am - 2:00am
Central Presbyterian Church (200 E 8th St)

1:00am

Toro y Moi
Toro Y Moi is 23 year old Columbia, South Carolina native and resident Chaz Bundick. After earning a BFA in Graphic Design at The University of South Carolina, Chaz decided to push his music further now that he has more time on his hands. His mom came from the Phillipines to the United States, where she met her future husband (who's African American) in college. They lived in New York City taking in all the wonderful cultural influences the city's rising underground scene had to offer at the time (late 70s/early 80s). Deciding to slow down and be closer to family, they moved to Columbia, South Carolina where they had their first child... Chaz Bundick's methods are constantly changing and evolving. Heavily influenced by his parent's vinyl and tape collection, he also possesses great admiration for contemporary influences like Animal Collective, Sonic Youth, J Dilla, and Daft Punk. Like most prepubescent teens, he had his punk band and once that died out, the "side project" soon became the main focus. Toro y Moi started in 2001 as a bedroom project but quickly grew into the live performance realm. The songs are born from a plethora of different genres, from freak-folk to R&B to French House. Before any full length album has been released, Toro Y Moi has already received praise from music websites like Pitchfork and Gorilla Vs. Bear as well as print features in the NME and Dazed and Confused.
http://schedule.sxsw.com/events/event_MS13440
Friday March 18, 2011 1:00am - 2:00am
512 Rooftop (408 E 6th St)
 
Friday, March 18
 

5:00pm

James Blake

Lawn Party @ SXSW, presented by Other Music & Dig for Fire

Friday March 18, 2011 5:00pm - 5:45pm
French Legation Museum (802 San Marcos Street)

10:00pm

Gayngs
When Ryan Olson decided to make a record with Solid Gold members Zack Coulter and Adam Hurlburt, it was clear to them what the result would be: a collection of drugged-up keyboards and slick bedroom production almost exclusively inspired by 10cc's "I'm Not In Love." To be fair, they weren't entirely off. What they didn't know was that it would spiral into a project of epic proportions, enlisting the talents of over 25 musicians from various scenes around the country, relocating the base of operations from Olson's Minneapolis bedroom/studio to the Wisconsin-based studio April Base, and the genesis of a musical family, GAYNGS. From the moment anyone heard Olson, Coulter, and Hurlburt's rough version of their first composition "The Gaudy Side of Town," they wanted in on it. To most of the players involved, this genre of music was quite foreign yet entirely familiar. Olson knew this, and began calling upon an eclectic cast of contributors whom he thought would share his vision, and relish in the idea of exploring uncharted musical territory within them. The first people to join the cause were North Carolina's Megafaun (Joe Westerlund, Brad Cook, Phil Cook), and with them came Ivan Howard (The Rosebuds), and Bon Iver's Justin Vernon and Mike Noyce. By mid-2009 the studio sessions were becoming more and more frequent, bouncing back and forth between April Base and Olson's bedroom. In Minneapolis, Olson brought in Rhymesayers rapper P.O.S and his fellow Doomtree artist Dessa, psych-rockers Jake Luck and Nick Ryan (Leisure Birds), song-birds Channy Moon-Casselle and Katy Morley, jazz-saxophonist Michael Lewis (Happy Apple, Andrew Bird), retro-pop duo Maggie Morrison and Grant Cutler (Lookbook), and slide-guitarist Shön Troth (Solid Gold). Vocally, GAYNGS is a triumph. Zack Coulter (Solid Gold) shines from the jump, floating over the record with his airy, haunting melodies. Fans of Bon Iver will recognize Vernon's familiar falsetto, but will flip when they hear his Bone Thug's-style R&B. Ivan Howard sounds right at home with his sensual and breathy leads, while P.O.S. abandons his genre entirely for a soul inspired tenor. With over a dozen people contributing vocals, its incredible how cohesive the album sounds. After a year of tracking and mixing, GAYNGS is officially ready to release the album, entitled "Relayted." The initial goal was achieved perfectly, yet "Relayted" sounds refreshing and modern. With each song written at 69 BPM's, and tripped-out transitions from song to song, it is truly an audio experience from start to finish.
http://schedule.sxsw.com/events/event_MS14233
Friday March 18, 2011 10:00pm - 11:00pm
Lustre Pearl (97 Rainey Street)

10:00pm

The Cataracs and Dev
Friday March 18, 2011 10:00pm - 11:00pm
The Phoenix (409 Colorado St)

10:15pm

Toro y Moi
Toro Y Moi is 23 year old Columbia, South Carolina native and resident Chaz Bundick. After earning a BFA in Graphic Design at The University of South Carolina, Chaz decided to push his music further now that he has more time on his hands. His mom came from the Phillipines to the United States, where she met her future husband (who's African American) in college. They lived in New York City taking in all the wonderful cultural influences the city's rising underground scene had to offer at the time (late 70s/early 80s). Deciding to slow down and be closer to family, they moved to Columbia, South Carolina where they had their first child... Chaz Bundick's methods are constantly changing and evolving. Heavily influenced by his parent's vinyl and tape collection, he also possesses great admiration for contemporary influences like Animal Collective, Sonic Youth, J Dilla, and Daft Punk. Like most prepubescent teens, he had his punk band and once that died out, the "side project" soon became the main focus. Toro y Moi started in 2001 as a bedroom project but quickly grew into the live performance realm. The songs are born from a plethora of different genres, from freak-folk to R&B to French House. Before any full length album has been released, Toro Y Moi has already received praise from music websites like Pitchfork and Gorilla Vs. Bear as well as print features in the NME and Dazed and Confused.
http://schedule.sxsw.com/events/event_MS12320
Friday March 18, 2011 10:15pm - 11:15pm
Klub Krucial (614 E 6th St)

10:30pm

The Airborne Toxic Event
Friday March 18, 2011 10:30pm - 11:30pm
Stubb's (801 Red River St)

11:15pm

Fitz and the Tantrums
Pickin’ Up The Pieces Fitz – vocals Noelle Scaggs – back-up vocals/tamborine James King – saxophone Jeremy Ruzumna - keyboards John Wicks - drums Joseph Karnes - bass In just a year or so, soulsters Fitz & the Tantrums went from the living room to the main stage. The recipe for meteoric success? Six killer musicians, five dapper suits, irresistible songs, some serendipity and one vintage organ. Since their first show at Hollywood’s Hotel Café in December 2008, Fitz and co. have toured with Maroon 5, played to thousands at Colorado’s world famous Red Rocks Amphitheatre, shared the stage New Year’s Eve with Sharon Jones and the Dap Kings, and performed on KCRW’s esteemed show, Morning Becomes Eclectic, all this on the strength of their stellar five-song EP, Songs for a Breakup, Vol. 1. For some bands, it takes a lifetime to build this success, but few performers deliver an unrestrained blast of soul-clapping, get-down-on-the-floor, moneymaker shakers like Fitz and the Tantrums. Now post-release of their debut full length, Pickin’ Up the Pieces, which has since earned them a 3 ½ star album review in ROLLING STONE, the troupe is poised to get down in dancehalls across the universe. It all began when… [cue flashback sounds] “I got a call from my ex-girlfriend,” Fitz explains, “And she said, ‘My neighbor is moving out in a hurry and has to sell everything. And, he has this organ…” Fitz, the Svengali frontman of the crew, describes the find like the discovery of a compass, or that treasure map in Goonies, which undoubtedly leads to adventure. Not one to say no, Fitz called some piano movers, cashed in some favors, and seven hours later, the organ went from the curb to his living room. That night, Fitz stationed himself in front of that vintage instrument and wrote a blue-eyed soul anthem, “Breaking the Chains of Love.” “Sometimes, the Music Gods just give it to you,” Fitz says. The overflow of inspiration startled Fitz. He’d spent years in L.A.’s music industry, writing music and working in a studio with Beck producer, Mickey Petralia. But at those 88 keys, just seven hours after that organ dropped into his life, Fitz had finally found his voice. “I’ve always been a singer,” Fitz says, “but with so much music, I felt that I was trying to push a square peg through a round hole. I was being not true to myself, and it never felt right until I wrote that song, and I sang like that. I thought, this feels so real, so natural.” Fitz shared his vision with long-time friend and saxophonist, James King, who immediately connected with the sound. While the electric guitar drives rock, the saxophone takes center stage in soul, and that’s the way Fitz likes it. “We wanted to find a new vocabulary for the genre, I wanted to make a record without any guitars. Could we make a huge sound with out any guitars?” A huge sound takes a huge studio--Motown had Studio A in Detroit, Philadelphia International had Sigma Studios, Phil Spector’s Wall of Sound was created in Hollywood’s legendary Gold Star Studios-- but when it came time to capture the feeling and the soul of soul, Fitz knew of the perfect studio: his home. There in the living room, he recorded Songs for a Breakup, Vol. 1, a burst of effervescent swingers and floor-stompers, infused with the energy of long forgotten songs. The infectious, rolling rhythms of “Breaking the Chains of Love,” immediately turns your head and actually get cemented in your brain, like a good pop song should. The sound is familiar, but distinct. That’s what grabbed the attention of Maroon 5’s Adam Levine. Levine was getting a tattoo in New York when the tattoo artist told him he had to hear this new band he had discovered. After that one encounter, Levine personally invited Fitz and the Tantrums to join their tour. Like the EP, Fitz recorded the full-length debut back at home, to bottle the lightning that struck in those first jam sessions. He now delves into more acerbic lyrical territory, going on the offensive against gold diggers on the exceptionally funky “MoneyGrabber,” and even gets political on the piano-banging, handclap-driven call to action, “Dear Mr. President.” "L.O.V." is a jaunt through pop music history embarking with a groovy organ intro, meandering through juicy big band breakdowns and Fitz's svelte croons, then carrying us away with flute outro. It's a funk-filled plea to give love a chance. These powerful songs take the band’s energy up a notch, but like their energized performances, they never loose control. Those blistering performances are now well-chronicled for adequate ubiquity, Last Call With Carson Daly nailing the money shot for “MoneyGrabber” at the band’s sold out show in November at LA’s El Rey Theatre featuring a sea of a thousand pogoing fans and a handful of F.A.T.T. gems rocked along with blue-eyed soul vet, Daryl Hall on the band’s spot on Live From Daryl’s House. Lest we forget, an omnipresent T-Mobile HTC ad that actually namechecks the band that, for the past several months, is impossible not to see if you’re watching even an hour’s worth of television. Oh, and there are the hot spots on Criminal Minds, Desperate Housewives and a great many more, not to mention a ton of success at radio for the aforementioned runaway “MoneyGrabber,” all with the promise of more to come. In their sound and on the stage, Fitz and the Tantrums are nothing but professionals, and never less than classy. Enter the Tantrums, Fitz’s airtight ensemble keeping it real like it’s 1969. Funky drummer John Wicks is a Motown B-side aficionado and prolific session player, Jeremy Ruzumna manned the keyboards and was musical director for Macy Gray. James King backed De La Soul and bassist Joseph Karnes is a well sought after session player. Then there’s Noelle Scaggs, the powerful voice behind Fitz’s croons. Make no mistake, Scaggs is not just there for “doo-wops” and handclaps. She shimmies and flirts, she stokes the crowd and simmers them down, and she has no qualms about keeping Fitz in check. “She is not just a backup singer,” Fitz says, “We have repartee. Onstage, we’re Ike and Tina.” There, on the stage, Fitz and the Tantrums are not just a band, they’re an explosion. Scaggs high steps it to the tight-as-hell rhythm section, while Fitz, cooler than cobalt, croons like the aforementioned Mr. Hall for a new generation. It’s obvious that this is no tryst for the band, this is a full-blown, head-over-heels love affair. Pickin’ Up The Pieces is available on the Dangerbird Records website: http://dangerbirdrecords.com/downloads/fitz-and-the-tantrums # # # FOR MORE INFORMATION CONTACT: Perry Serpa/Rob Lawi – Good Cop Public Relations (718) 846-0518 perry@goodcoppr.com rob@goodcoppr.com www.goodcoppr.com Cristina Parker – Noise NY 917 684-0452 cristina@noiseny.com FITZ & THE TANTRUMS: www.fitzandthetantrums.com DANGERBIRD RECORDS: www.dangerbirdrecords.com
http://schedule.sxsw.com/events/event_MS14793

Friday March 18, 2011 11:15pm - 12:15am
Mellow Johnny's (400 Nueces St)
 
Saturday, March 19
 

2:00pm

Doomtree Collective

Vita.mn, the weekly Arts and Entertainment Guide and web destination for the Twin Cities of Minneapolis and St. Paul returns to Austin in 2011 for the second annual MN MUSIC SHOWCASE.

Bigger and better in 2011, the afternoon-long showcase features ten up-and-coming Minnesota bands that have risen to prominence back at home and continue to do so on the national scene. The eleventh performance slot will be filled by The 4onthefloor, the winner of Vita.mn’s state-wide “Are You Local?” best new band competition.

Guests of the MN MUSIC SHOWCASE will enjoy complimentary food, and drink specials throughout the afternoon. Plus, free Vitamin water, MP3 download cards of the artists performing and other surprise SWAG items (while supplies last).

This event is open to the public and SXSW badgeholders, 21+, until capacity. RSVP via Facebook or Vita.mn to attend.


http://www.vita.mn/event_detail.php?event_id=107994
Saturday March 19, 2011 2:00pm - 3:00pm
Beauty Bar (617 E 7th St)

2:15pm

Locksley

Blurt Magazine / Second Motion Records Showcase

 

Saturday March 19, 2011 2:15pm - 2:55pm
Ginger Man (301 Lavaca)

4:30pm

James Blake

The Fader Fort presented by Fiat

Saturday March 19, 2011 4:30pm - 4:55pm
Fader Fort (1101 E. 5th Street)

5:00pm

6:00pm

The Bright Light Social Hour

Do512 and Shiner present The Big One 2011

Saturday March 19, 2011 6:00pm - 7:00pm
Hotel Vegas (1500 E. 6th St)

7:00pm

The Migrant

Eye in the Sky Collective and Backbeat Magazine present
Future of Music Fest

FREE (no wristbands or badges necessary)
RSVP thru Do512 at http://bit.ly/enrZuR
21+ only though....sorry yungins, we gotchya next time. 


"Like" Eye in the Sky Collective on Facebook to win
door prizes from Bird's Barbershop, Dominican Joe's Coffee, The New Movement Theater and more. 


http://www.eyeintheskycollective.com/blog
Saturday March 19, 2011 7:00pm - 8:00pm
Shiner's Saloon (422 Congress Ave)

8:00pm

IAMDONALD: Donald Glover + Childish Gambino
CHILDISH GAMBINO Childish Gambino (Donald Glover) used to write songs as a kid with a guitar that his mom gave him from a neighbor. He started making beats freshman year at NYU and has produced four free albums in the past seven years on his laptop.
http://schedule.sxsw.com/events/event_MS13883

Saturday March 19, 2011 8:00pm - 9:00pm
Red 7 Patio (611 E 7th St)

11:00pm

Givers
What do Givers give? It is an often overlooked, yet all too important question concerning these starry-eyed melodi-mystic rebels. They take hearts, this much is known. They certainly take away any restraint one may have had concerning revealing dance moves. They take time, they take care, they take naps, they STEAL attention… but what do they GIVE?! I stare intently between songs, through lasers, feathers, sweat, confetti, paint, at these friends who i must now call people as they are at once also strangers in the throes of the prismauditory hallucination that is their music. The colors, tones, shapes, and threads, up-beat, weaving, psych-folk, meshing, afro-delic, beckoning my mind out into the open, much as a dream catcher above one’s bed. Then it hits me: Givers give dreams. Seeing them perform is to be overloaded with blissful information. More than one’s mind could ever hope to descramble and classify within any 24 hour period. Their music is not only music; it is motivation, inspiration, and a celebration of the world around us. To experience it is to be changed forever, for the better; to know that you yourself have more to Give. -Jake Hebert GIVERS were picked by Dirty Projectors for a an east coast/south east Fall 09 Tour. With 2 successful follow up headlining tours in 2010, GIVERS were able to build a " grass root" following and win fans along the way. Do to a successful 2010 , GIVERS were selected by Ra Ra Riot for a 2010 Fall tour. Recently GIVERS were picked by Stereogum as the band to Watch for August as well as their top 40 bands of 2010. Our first full length LP is finished and ready to be released. We are just deciding on a home for it.
http://schedule.sxsw.com/events/event_MS14052

Saturday March 19, 2011 11:00pm - 12:00am
Emo's Jr (603 Red River St)

11:15pm

Donald Glover
Saturday March 19, 2011 11:15pm - 12:15am
Esther's Follies (525 E 6th St)

12:00am

Balmorhea
Balmorhea (pronounced Bal-moor-ay) is a minimalist instrumental ensemble from Austin, Texas that was formed in 2006 by Rob Lowe and Michael Muller. Balmorhea were influenced by Ludovico Einaudi, The Six Parts Seven, Claude Debussy, Ludwig van Beethoven, Rachel's, Gillian Welch, Max Richter, Arvo Pärt and John Cage. The band self-released their first album, self-titled Balmorhea, in April 2007, and their second album Rivers Arms in February 2008, and released a limited EP in the fall of 2008. The group released their 3rd full-length album, All is Wild, All is Silent on Western Vinyl. Their 4th full-length album, Constellations, was released in February 2010 on Western Vinyl. Balmorhea has toured the US five times, including a tour with Japanese Post-rock pioneers Mono, and will begin their fourth European tour in Fall 2010. They will also be playing the Austin City Limits Festival in October 2010.
http://schedule.sxsw.com/events/event_MS11879

Sunday March 20, 2011 12:00am - 1:00am
Lamberts (401 W 2nd St)