to 10:30 AM
Putting the Public Back in Public Media
42 schedule::attendeesLocation Sheraton, Capitol View Terrace
event::about Think NPR and PBS are just broadcasters? Think again. Public media is no longer just a one-way street. In many towns, NPR and PBS stations are the only locally-owned broadcasters, and their mission to serve the public demands that they develop new ways of engaging and strengthening those communities. They're convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. Public media staff work with volunteer coders, creating software for public media organizations that otherwise lack the capacity to develop it on their own. Public media engages communities in new ways that go beyond those annual pledge drives, challenging them to work together for the common good. They're putting the public back in public media - right where it should be. This ain't your father's public broadcasting. Come learn how people are plugging into public media - and how you can get involved.
to 12:00 PM
Re-Thinking Public TV: The WORLD Channel
16 schedule::attendeesLocation Sheraton, Capitol View Terrace
event::about What if you took a national digital public TV channel, re-focused it on a younger, more diverse demographic (median age 36), created an open source, media-rich web presence to feed it, and invited anyone with public media content to play (including creative types without transmitters). You’d see strong growth, a batch of exciting new talents, boundaries erased between radio and TV, and some innovative technical breakthroughs. Two key participants in shaping and running this project will share the ideas, the successes, the challenges and some hard-won wisdom from one of public media’s most promising new ventures. WORLD was first created in 2007 as a 24 hour digital non-fiction, news and documentary channel for Public TV stations: a partnership of WGBH, American Public Television and WNET, funded by the Corporation for Public Broadcasting. Then, in July of 2010, these partners launched a highly focused but ambitious re-thinking of the project, aiming to reach and engage a much broader audience and younger demographic across multiple platforms. Bob Lyons, the Director of New Media for Radio and TV at WGBH, oversees the project’s online platform, and Kavita Pillay, an independent film maker, was drafted as Managing Editor and chief editorial muse of the web presence. In this session they’ll share the strategy, research, surprising discoveries (good and bad), and inspiring content examples. Public media-minded content creators are most welcome.
to 1:30 PM
Open Wide: New Models for Public Media
27 schedule::attendeesLocation Sheraton, Capitol View Terrace
event::about Interactive graphic novel mash ups, mobile transmedia scavenger hunts, service corps? As innovative technologies transform our society, encouraging and strengthening civic participation, conversation and interaction through social and mobile media, great concern still exists regarding the accessibility of credible and up-to-date information via a truly “public” media system. A growing consensus is that today’s public media must do more to fully reflect the public’s needs and engage the entire range of community members at the local level. But what are the elements of a 21st century public media that meets the needs of our increasingly diverse and sophisticated publics? Who are the partners poised to realize the vision of Public Media 2.0, to create an ecosystem that is “more local, more inclusive and more interactive,” as the Knight Commission Report put it? Greg Pak, creator of “Vision Machine,” Sue Schardt, executive director of the Association of Indenpendents in Radio, and Jacquie Jones, founder of the Public Media Corps, will talk about their provocative prototypes that push the boundaries of public media and will share their experiences working with communities of various kinds, with various needs to create new models. Orlando Bagwell, a veteran media maker and now director of the Ford Foundation’s new initiative, “JustFilms,” will moderate. FREE copies of Greg Pak's "Vision Machine" graphic novel will be given out to attendees!
to 4:30 PM
Baby's Gotta Face For Radio: Web Based Radio?
27 schedule::attendeesLocation Sheraton, Capitol View Terrace
event::about The media landscape is fundamentally changing, and in order for public radio stations (NPR affiliate stations) to not only survive but thrive, they must establish a visual aesthetic as unique and distinctive as their sound. In doing so, producers, programmers and journalists are faced with practical and theoretical challenges as well as opportunities. This panel will explore how public radio stations can build interactive visual components with the goal of becoming a hyper-local non-profit multi-media presence while serving a global audience, and at the same time maintaining the standard and mission NPR has developed.
to 6:00 PM
How PBS and NPR Can Support Local Journalism
52 schedule::attendeesLocation Sheraton, Capitol View Terrace
event::about As the digital revolution decimates traditional local news media, a variety of new organizations are emerging – fitfully – to fill the gaps. Some of their challenges, such as content creation and technology, are relatively easy to solve. But others – building an audience and finding sustainable revenues – are much harder. In this session, you’ll learn about current and upcoming experiments, partnerships and models – and how PBS, NPR and their member stations can support this new local-news ecosystem.
to 10:30 AM
Free Your Content! Who Really Owns UGC?
32 schedule::attendeesLocation Sheraton, Capitol View Terrace
Speaker J.R. Johnson
event::about This panel will champion the idea of “Power to the Content Contributor!” We’ll discuss who really owns the content shared by millions of contributors across the hundreds of different user generated content sites. It's among the best-kept secrets in UGC, and the implications here are huge. The seemingly logical means of UGC sites covering their legal bases has actually left open a very meaningful loophole for contributors. Turns out, they’re sitting on the goldmine of UGC… and it’s at their discretion where it lives, and consequently which sites it will benefit. When a site like Yelp is valued at $500 million dollars, it’s only reasonable for people to start considering how they could be benefiting from the content that others are profiting from. Contributors are starting to ask questions… thinking, hey! I just made that site worth millions, but what do I get out of it? It’s only a matter of time until a new system emerges in the UGC space, allowing contributors to share some of the revenue being made off of their content. The question is… what will that future model look like? We’ll discuss how it could set up, and which players are poised to take the lead. In addition, we will cover how contributors can determine where their content gets the most benefit.
to 12:00 PM
Creation, Curation, and the Ethics of Content Strategy
90 schedule::attendeesLocation Sheraton, Capitol View Terrace
Speaker Margot Bloomstein
event::about From Monet to MTV, what practices connect the salons of Paris with Danger Mouse, NFL.com, and Facebook? More importantly, what's your place in that continuum? If you work with content, embrace your place in the ethical debate of creation and curation. It's nothing new—but it's time for user experience practitioners to acknowledge it. Why? Both companies' and consumers' expectations of user experience have matured, promoting content strategy in interactive teams, efficient projects, and satisfying user experiences. Content strategists shape communication goals, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and the dark side of design? If you ignore these pitfalls of content strategy, what are the ethical implications? We'll discuss this through the lens of content correlation and "merchandising" on news sites, editing and mashing up to “create” anew, and curating in traditional settings like museums. From seemingly benign audits and style guidelines through published content packages, do curators create meaning? If so, how should content strategists confront similar choices? It's been a breakout year for content strategy. Come hear why now we need to confront its ethical relevance—and learn about the missteps of teams that don't—through the lens of case studies and the perspective of the new publishing landscape.
to 1:30 PM
Disrupted, Again: The Next Chapter in News
20 schedule::attendeesLocation Sheraton, Capitol View Terrace
Speaker Matt Williams
event::about The way we find and read the news continues to change. Just as the web disrupted print media in the last decade, now social networks, news aggregators (like Digg), and innovations from startups are once again disrupting how online news is consumed. An order of magnitude more content is produced today than in years past and rapid innovation continues to change the way that news is found and read. What are some of the driving forces behind how news is created, discovered and consumed? How is the social graph and the interest graph changing the way we find and read the news? How will a culture of citizen journalism affect what we read and who we trust? In this session, we explore these issues through the lens of content creators, aggregators, advertisers and venture capitalists, and offer a perspective on how the news landscape will dramatically change in the next five years.
to 4:30 PM
The Future of Content is Personal
34 schedule::attendeesLocation Sheraton, Capitol View Terrace
event::about Rufus Griscom and Alisa Volkman, the husband-wife team behind Nerve.com and Babble.com, describe why "taking content personally" is more and more critical to building successful online content companies. We live in an era in which the brands of individuals are ascendent, and the brands of publishers are falling. When Andrew Sullivan's blog moved to the Atlantic Monthly's website, it increased their traffic by 30%. Who has the bigger brand? The power of personal networks and personal enthusiasms is increasingly driving the internet, and smart publishers are becoming a constellation of the brands of their contributors. In the midst of all this, the economics of being a content creator are changing. Writers, bloggers, and other content creators are making less money from writing and more from "punditry" — from speaking engagements and other forms of personal brand licensing. How can publishers succeed in this environment? How can content creators succeed in this environment? Rufus and Alisa don’t have all the answers, but they promise to overshare about their experiences building websites while blogging, writing a book and raising a family.
to 6:00 PM
Avoiding the 11th Hour Sh*storm
31 schedule::attendeesLocation Sheraton, Capitol View Terrace
Speaker Karen McGrane
event::about Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system? No content strategy, that’s why. When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible—and necessary. It’s time to do it right.