11:00 AM
to 12:00 PM
Community Engagement Strategies: Rational Debate or Herding Cats?
85 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Drew Curtis, Kelly McBride, Erik Martin, Tucker Max
event::about The promise of social communities on legacy media websites seemed bright at first. Ideally, communities on media websites inform journalists, have reasoned debate on issues, and add to the value of content on media websites. Or at least that's what was supposed to happen. Most legacy media companies have comments and communities, and many are let's just say less than accommodating to reasoned debate. We all know what I mean by that. How did this happen? Is it fixable? Should it be fixed? What are others doing to combat these problems? How does this conflict with first amendment values? On the other hand, many website communities exist without these problems. How did they manage to come into being? How do they stay civil? How do they continue to actually live up to the promise of informing journalism, having reasoned debate, and adding to content value? This panel will explore methods sites use to deal with nutjobs as well as how to encourage and reward productive members in the community.
event::tags Workshop
3:30 PM
to 4:30 PM
Building Native Apps Across Platforms
105 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Jonathan Stark, David Kaneda, Brian LeRoux
event::about Explore an alternative approach to creating apps for iPhone and iPad. The free PhoneGap framework lets you build first-class native iPhone apps using just HTML, CSS, and JavaScript - a technique that also lets you create Android, Nokia, and Blackberry apps from the very same code base. Explore the pros and cons of this approach as you learn to create native-looking animations with jQTouch, complex UI elements with Sencha Touch, and hook into advanced iPhone features (accelerometer, GPS, vibration, and sound) without ever touching Objective-C.
11:00 AM
to 12:00 PM
App Savvy - Think First, Code Later
67 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
event::about Before a single pixel is created, a line of code is written, or a marketing plan is conceived, a prospective app should be looked at strategically. Questions like, “What devices should be targeted?,” “Which category provides the best opportunity for success?,” or "How much will this app cost?," can have direct impacts on the actual development process. This panel will explore the often overlooked, assumed, or ignored product strategy aspects of application development, describing them conceptually while showing them in practice for successful apps on the App Store.
3:30 PM
to 4:30 PM
Embracing NoSQL - Your First Cassandra Project
61 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Michael Wynholds, Rudy Jahchan, Jared Carroll, Rob Pak, Ryan King
event::about What is Cassandra? What is NoSQL? Why are sites like Facebook, Twitter, Google and Digg all using these new technologies? And what does that mean to me? The popularity of the NoSQL movement has exploded in the last year or two, as a number of these non-traditional data storage systems have gone from experimental curiosities to powerful production-ready engines that power the largest real-time social networking sites on the Web. Born out of Facebook, Cassandra is one of super-hot players in this new movement. We recently had an opportunity to build a new social networking site using it for the first time, and we want to share what we learned. In this presentation: * You will discover the NoSQL movement and the big players who lead it. * You will learn both *how* and *why* you should build your site using Cassandra. * You will understand what Cassandra offers, and how it differs from traditional databases as well as other NoSQL competitors like CouchDB and MongoDB. * You will walk through real code examples that can help you bootstrap your own Cassandra project. * You will see where we stumbled along the way, so you can avoid making the same mistakes. Code samples are in Ruby on Rails.
event::tags Workshop, #embracingnosql
11:00 AM
to 12:00 PM
Big Data and APIs for PHP Developers
33 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Bradley Holt, Eli White, Julie Steele, Laura Thomas, Dennis Yang, David Zulke, Laura Thomson, David Zuelke
event::about Big Data creates problems and opportunities that do not exist when dealing with smaller datasets. You will learn how to scale, utilize, and visualize Big Data as well as create and integrate Big Data related APIs. We will talk about how to scale your data, expose your data through APIs, integrate existing data from the data marketplace, and communicate your data through visualization.You will find out what techniques and strategies work best when working with Big Data. Many developers have learned how to scale their systems for high levels of concurrency. However, scaling for Big Data has its own unique challenges. Sometimes strategies that would make no sense for smaller systems work great when dealing with larger datasets. This Workshop is geared towards PHP developers, but all are welcome.
event::tags Workshop, #BigDataAPIs
3:30 PM
to 4:30 PM
CSS3: Beyond the Basics
107 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
event::about Think you know what's in CSS3? Think again. CSS3 brings a wealth of new possibilities -- as well as limitations, and cross-browser bugs. We've done the grunt work, finding out what works and what doesn't, and we lay out all the best new tricks, including new selectors, advanced animation and gradients, and even automatic layout changes when mobile devices change orientation. Learn techniques that you can use today in real browsers, without the painful trial and error
11:00 AM
to 12:00 PM
Startup Marketing: It's More Than a Twitter Account
43 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Sarah Prevette, Alex de Bold, Dan Martell, Saul Colt, Britta Riley
event::about Have you ever looked at the Sky Mall catalog and say to yourself "How have I gone this long without an ankle air conditioner?" Probably not but the fact is that there are a lot of start ups and more will be formed before you finish reading this description. It's getting harder and harder to get the attention you need to prosper and reach your prospective audience but that doesn't mean it is impossible! This talk is going to cover a few tricks and tips for actually marketing your business from a start up perspective and you may be surprised that this talk isn't going to be all about Social Media!
event::tags Workshop, #startmktg
3:30 PM
to 4:30 PM
Advanced Integrations of Social Media Analytics
55 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Blake Robinson, Chris Lightner, Margaret Francis, Melyssa Plunkett-Gomez, Susan Etlinger, Megan Costello
event::about Learn how to analyze social media data to accelerate the success of any initiative and impact business. Featuring evaluations of popular social media monitoring tools, in-depth analysis of social media metrics, exercises on valuing social media activity, demonstrations of how social media data can be crossed with data sources such as site traffic data from Google Analytics/Webtrends, proprietary customer data or structured market research data, and case studies from some of the world's top brands. This workshop is for individuals who want to measure social media to develop deeper understanding their businesses and achieve marketing success.
event::tags Workshop, #socialmeasure
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