to 10:30 AM
So Long, and Thanks for All the Babelfish
26 schedule::attendeesLocation Sheraton, Capitol A-D
Speaker Tim Holden
event::about Will 2011 be the year of the Universal Translator? As this science fiction dream teeters over the horizon, what can and should we do now to prepare for a time when the translation robot, not the search engine, becomes the single most important audience for your site? Will SEO give way to TEO? Does language need its own subtext markup? And when on Earth is Microsoft Word going to replace its 'Bold' button with a 'Strong' one? Lay aside your Google Goggles and iLingual apps (just for 60 minutes or so), and enjoy a session that's packed full of accessible translation theory, insight into the working processes of web copywriters, and more than the occasional riff on Douglas Adams.
to 12:00 PM
Intrigue Me: Writing Compelling Content
118 schedule::attendeesLocation Sheraton, Capitol A-D
Speaker Stephanie Hay
event::about Although the web as a medium - and the web industry in general - promotes a somewhat informal community culture, its standards are absolute. Competition continues to evolve our definition of "exceptional" in order to efficiently separate the pioneers from the posers. But when it comes to content, are the boundaries still too informal? Have we been so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we're apathetic to (correctly) adding a space between "log" and "in". I say, no way Jose (The question is, do you? And who is Jose, anyway?) Since designers and developers have been busy creating intensely standards-based work, it's understandable that they haven't necessarily kept sharp on their written word. But without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide: am I intrigued enough to *do* something? In this session, I'll discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.
to 1:30 PM
Yes, It's Quiz Time: News as Infotainment
23 schedule::attendeesLocation Sheraton, Capitol A-D
event::about Comedy shows and interactive quizzes have become popular ways to consume journalism today. This session will address the successes and limits of providing serious news in entertaining ways.
to 4:30 PM
Bloggers vs. Journalists: It's a Psychological Thing
85 schedule::attendeesLocation Sheraton, Capitol A-D
event::about I wrote my essay, Bloggers vs. Journalists is Over, in 2005. And it should be over. After all, lots of journalists happily blog, lots of bloggers journalize and everyone is trying to figure out what's sustainable online. But there's something else going on: these two Internet types, amateur bloggers and pro journalists, are actually each other's ideal "other." A big reason they keep struggling with each other lies at the level of psychology, not in the particulars of the disputes and flare-ups that we continue to see online. The relationship is essentially neurotic, on both sides. Bloggers can't let go of Big Daddy media— the towering figure of the MSM — and still be bloggers. Pro journalists, meanwhile, project fears about the Internet and loss of authority onto the figure of the pajama-wearing blogger. This is a construction of their own and a key part of a whole architecture of denial that has weakened in recent years, but far too slowly. The only way we can finally kill this meme--bloggers vs. journalists--and proceed into a brighter and pro-am future for interactive journalism is to go right at the psychological element in it: the denial, the projection, the neuroses, the narcissism, the grandiosity, the rage, the fears of annihilation: the monsters of the id in the newsroom, and the fantasy of toppling the MSM in the blogosphere. That is what my solo presentation will be about: a tale of the Internet, told through types. Lisa Williams will moderate and run the backchannel.
to 6:00 PM
The Great Paywall Experiment: Evolving Digital Subscription Models
58 schedule::attendeesLocation Sheraton, Capitol A-D
event::about New devices, new experiences, and new ways for making money: the world of media and publishing is on fire. This panel will explore the rapid evolution of content subscription models that are bridging the worlds of offline and digital, presenting new models for customers to subscribe to content, and the opportunities to create new experiences based upon a more market-dynamic and mult-channel approach to subscriptions. All types of content are undergoing evolution as a result of the changing digital landscape: Magazines, newspapers, cable and broadcast tv stations, music... Each is experimenting with new ways to address the iPad, mobile, Web, iTV, and offline. Newer services like Zinio, HBO GO, MagHound, Hulu are part of the newer landscape, while longer-term players like Dow Jones/Wall Street Journal, Conde Nast, and Time Inc are continuing to evolve in their approach to content subscription and distribution. Looking at the landscape, who is innovating and leading the pack? What models are working better than others for both the content/media company AND the customer? How does the type of content change across distribution platform? And where do we think the concept of “subscriptions” is going? Intended for both experience designers or digital business innovators, this panel will bring together diverse leaders from the world of content, media, and publishing to share their thoughts on the emerging trends that are shaping the future of paid digital content.
to 12:00 PM
UX Research & Web Analytics: X-Ray Insights
101 schedule::attendeesLocation Sheraton, Capitol A-D
event::about Do you want your website to meet both your business goals and your users' needs? Understanding what people do on your site gives you the x-ray insight crucial to effective business decisions. In this workshop, we'll provide a practical framework for squaring quantitative evidence and qualitative insights. We'll see concrete examples from search log and click path analysis. We'll also learn how you can continually measure the quality of a site's user experience.
to 4:30 PM
119 schedule::attendeesLocation Sheraton, Capitol A-D
Speaker Seb Lee-Delisle
to 12:00 PM
Cross-Platform Multi-Screen Development
43 schedule::attendeesLocation Sheraton, Capitol A-D
Speaker Christian Cantrel, Daniel Dura, Jonathan Campos, Mark Miller, Andre Charland, Brian LeRoux, Christian Cantrell
event::about With the proliferation of mobile devices and app-powered consumer electronic devices, it is more important than ever to be able to target these many platforms in the most efficient way possible. If you are deploying to iOS, Android, or even a ten foot touch wall, you don't want to have to rewrite your application for every platform. This session introduces users to the world of cross-platform multi-screen development by looking at not only the software behind this revolution, but the hardware that is changing how users interact with their data. We will discuss the state of these devices, the development platforms that are available, and focus on two of the major platforms for building true cross-platform experiences: HTML5 and Flash. This session will answer these questions: 1) What are the popular development platforms available to build cross-platform multi-screen software? 2) What are some considerations when developing software for multi-screen applications? 3) How do I get started developing on these platforms? and 4) What is the future of multi-screen software?
to 4:30 PM
Behavior Design: Stop Being Neutral, Start Influencing Decisions
115 schedule::attendeesLocation Sheraton, Capitol A-D
event::about Design traditionally focuses on creating products and services that recognize an existing behavior and work to support it. The next wave will be products and services that motivate and incentivize change. Design can help us be better at what we do and make us do better things. We are in the age of aware tech. People are receiving vast amounts of data about their own actions and patterns. We need to provide them with clever ways to act on that information. Moreover, companies and organizations are seeking out ways to influence customer choices and create social impact, but many designers are hesitant to pursue work that makes choices for people. Design has always had an influence, whether recognized or not. It’s time to start seeing that all design choices have an impact, and to start working towards changing the way we live for the better.
to 12:00 PM
Mobility Everywhere: Beyond the Smartphone
27 schedule::attendeesLocation Sheraton, Capitol A-D
Speaker Clay Owen, Cameron Coursey, Carlton Hill, Melinda Coker, Daren Tsui, Elizabeth Ziman, Peter Semmelhack, Sean Rosenberg, Stephanie Ellenberg, Avi Greengart
event::about Sure, smartphones are everywhere and apps stores are loaded. But how do developers address the explosive growth in tablet computing, eReaders and digital photoframes? What do you have to do to be successful in launching apps for these new devices? Manufacturers of new mobile devices also have their own set of issues to cope with like Wi-Fi or 3G? CDMA or GSM? LTE or WiMax? How do you go about choosing the right module and get it approved by a wireless carrier?
to 4:30 PM
Be a Lead Generation Superstar with HTML5 Forms
57 schedule::attendeesLocation Sheraton, Capitol A-D
event::about Some of the most exciting enhancements coming in HTML5 are centered around the specifications made to improve online forms on the web. These new features have been "coming" for a long time now and we're here to share how you can use these new capabilities to improve your conversion rates and increase your bottom line. We'll look at and share some aggregate data on our end in addition to updating you on the current research and best practices that can come from using these new technologies. Most people will know that this is new technology that isn't supported in all browsers. We'll cover how that's OK and what you need to do to design them around the ideas of progressive enhancement. We'll also cover how many of these features can use fallback technology to implement the same idea until all the browsers catch up. Particular attention will be paid to how mobile devices can benefit from these new features perhaps even more so than desktop browsers. The technical aspects of using the new features of HTML5 forms will be covered after it is made clear why using that feature is a good idea. New features include: - Data types that didn't exist before like number, date, search, and more. - Autofocus - Placeholder text - Datalists - Required fields - Validation / Regex - Keygen - Output - Progress