9:30 AM
to 10:30 AM
Social Media Mythbusters
86 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Peter Kim
event::about The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don't need a Facebook strategy! Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and what companies need to be thinking about now in order to create and capture value from social business.
11:00 AM
to 12:00 PM
How the USPS Should Implement Social Media
31 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Amber Hutchins, Dara Quackenbush
event::about If there is one organization that should embrace social media, it's the United States Post Office. Instead, the USPS ignores social media, actively shunning it. In this session, the presenters looks at the USPS, offering suggestions how it, and other resistant organizations, can and should implement social media. In this day and age, it's difficult to imagine any organization, much less one with 596,000 employees and revenues of $68 billion, not having a social media strategy. Yet the United States Post Office does not have a social media strategy. There is no Facebook page, no Twitter account. It doesn't engage with customers or listen and try to fix complaints. To inform people of the upcoming proposed postage increase, the USPS used only traditional media. Creating buy-in for social media can be a difficult task. Like the Post Office, your company might be resistant to change or not see the value in social media. In this session the presenters will look at the USPS, examine why it may not be embracing social media, and outline a plan for the Post Office if it did want to start a social media program.
event::tags Dual
12:30 PM
to 1:30 PM
Social Media and the NBA: Where It's @
31 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Tariq Ahmad
event::about Research on the NBA is vast. Research on social media is growing. But research on the intersection of the NBA and social media is very limited. I conducted research on how NBA fans use social media (specifically Facebook and Twitter) to support their favorite NBA teams, and results will be discussed. This presentation will also show how social media is changing the way NBA fans connect and keep up with their favorite teams, how teams are reaching out to fans, and how teams can improve their social media presence. Examples of how teams are using social media to connect with fans, as well as suggestions on how teams of all sports and sports leagues can make better use of social media to engage their fans will also be discussed.
3:30 PM
to 4:30 PM
Know Your Meme
60 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Andrew Baron, Brad Kim, Don Caldwell
event::about This presentation is a high-level explication of contemporary memes. Through entertaining examples, the following topics will be addressed in a fast paced, throughly visual, entertaining and academic presentation: How does a viral video become a meme? Distribution factors. What is the categorical ceiling of a meme's reach? Quantifying the value of transmitters. The boundaries of legal gray areas. Forced memes (i.e. How does one force or identify a forced meme?) The psychological effects of exposure to a global audience. Tactics vs. Strategies for extinguishing memes. The qualities of timeless memes vs memes of yesterday. Life cycles of memes. Aggregating realtime statistics for predicting. Predicting memes. Memes in the future. The presentation will be organized according to several larger threads that play through almost all memes. While the definition of a meme can include the extremities of logic from the micro to the macro, this presentation will assume a definition related to today's internet culture, as described by the Know Your Meme Internet Meme Database.
event::tags Panel
5:00 PM
to 6:00 PM
Zombies Must Eat: How Genre Communities Make Money
20 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Drew Daywalt, KW Low, Skot Leach
event::about Genre communities particularly the horror-themed ones are increasing seen by the entertainment industry as an important audience segment to market to. The success of 2009's Paranormal Activity can be attributed to this loyal and vocal community that used social media tools to share their passions with everyone else. Because of this additional marketing focus by the entertainment industry, there are even more opportunities now for horror genre community sites to get a piece of the marketing dollars. But then, which comes first, the community or the revenue? The panelists will describe how their companies found their target audience and what they did to generate revenue while keeping true to their audience, hence maintaining their loyalty. While the panelist will be talking from their experiences in the horror genre, the same methods can replicated to foster loyal communities in other genres and to make money there too.
event::tags Panel, #ZombiesEat
9:30 AM
to 10:30 AM
Can The Internet Make Us Happy?
82 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Alice Marwick, Anastasia Goodstein, Catherina Rodrigues O'Gorman, Danah Boyd, Kevin Hansen, Veer Gidwaney, Pamela Rutledge
event::about Can "tweeting" release Oxytocin? Does looking through your friends' Facebook photos or reading the newsfeed impact your mood? This panel will look at how the internet and social networking actually impacts how we feel and will explore opportunities for using technology to help people feel better. We'll discuss the current research as well as innovative sites, applications and other virtual interventions designed to improve our mental health with an emphasis on young people (16-24).
11:00 AM
to 12:00 PM
What Digital Tribes can Learn from Native Americans
19 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
event::about Tribalism has become a new buzz concept for social networking, but what is a tribe really? In this panel we will explore what Native Americans know about tribal systems and what holds them together, motivates membership and how to tap into that to support or create lasting tribes. There are 3 fundamental components: leadership, vision and ritual that can be the basis for tribal identification.
event::tags Panel, #DgtlTribe
12:30 PM
to 1:30 PM
Sports & Music: Perfect Harmony
28 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
event::about Technology has radically altered the face of the music industry; the marketing platforms of yesteryear are no longer sufficient for audience development and distribution. As a result, the industry must rely on new platforms - Internet, mobile, on-demand, social networks - to drive demand. The proposed presentation will examine how professional sports has emerged as another powerful new platform for the music industry to help drive demand, engagement, distribution and revenue. Attendees of this presentation will learn about: - The natural synergies between the music industry and pro sports - The demographic overlays - The wealth of potential integrations between music and sports (products, merchandise, events, etc.) - The artists and leagues/teams that are innovating in this area - Future development and distribution opportunities between artists and leagues/teams
event::tags Panel, #SXSWSportsMusic
3:30 PM
to 4:30 PM
Building Community in a Blogger-Eat-Blogger World
34 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Addie Broyles, Mando Rayo, Pam Penick, Tolly Moseley
event::about Among bloggers, competition for page views and followers can be fierce, and as more people jump in, it feels like we're all picking at the same slice of pie. How do you encourage bloggers in your online space to collaborate instead of compete, and better yet, how do you build an offline community whose members have real-life, meaningful relationships? Learn from Austin food bloggers who have used tweet ups, taco tours, potlucks and blogger events to create an offline community of more than 400 members. By choosing to become friends over foes, the bloggers have been able to give back to their city through fundraisers and awareness campaigns, such as the Hunger Awareness Project where bloggers wrote about living off food stamps and food pantry donations for a week.
event::tags Panel, #offlineblog
5:00 PM
to 6:00 PM
Recommendation Engines: Going Beyond the Social Graph
86 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Garrett Camp, Tom Conrad, Hunter Walk, Liz Gannes
event::about Do your 500 "friends" on social networks really know what you will like? How many of your friends' shared links that you click each day are interesting to you? The social graph brings trust and meaning to the web, but often creates information overload from over-sharing. And because real-time updates and feeds emphasize recency over relevance, rare gems often fall through the cracks. This talk will discuss the issues and considerations when designing a personalized discovery engine, one that combines the social, peer and taste graphs to produce relevant, peer-sourced recommendations and serendipitous discovery of new online content. StumbleUpon CEO Garrett Camp will go over the concepts and mechanisms behind such recommendation systems, and highlight findings from analysis of StumbleUpon's database of over 15 billion personalized stumbles.
event::tags Panel, #DiscoveryTalk
9:30 AM
to 10:30 AM
Tweets from September 11
33 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
event::about 2011 will mark the 10th anniversary of the events of September 11, 2001. Since that day, the world has changed in significant ways socially, politically and technologically. Consider recent natural and man-made disasters - earthquakes in Haiti and Chile, the BP oil spill in the Gulf of Mexico, Iceland's volcanic ash cloud - as well as politically divisive events in Iran, Tunisia, Egypt. Facts, opinions and speculation for each new event spread faster than the last, through online social networks. More and more people are getting news of current events from sources like Twitter, and network and cable news outlets are sourcing material from tweets and Facebook updates. This panel will explore the emerging and historic role of social networks in disseminating news and information during disasters and other significant events. It will also attempt to assess how differently historical events such as 9/11 would have been reported if Twitter and Facebook had been introduced to the world ten years earlier. With smartphones and handheld video cameras in the hands of thousands of people on the scene, would conspiracy theories and unanswered questions still swirl around Ground Zero? Would the events have changed at all, or their aftermath be different? In the context of these and other questions, we will speculate on how future disasters will be reported.
event::tags Panel, #911tweets
11:00 AM
to 12:00 PM
SOS - Can Citizen Alerts Be Trusted?
4 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
event::about The growth of open source crisis mapping tools and social media networks have given rise to community driven disaster preparation and response. These systems harness the power of mass collaboration to provide real time, predictive and expansive information from a human data stream far more quickly than emergency agencies. To date, we have seen such networks come to life after the Mexico Gulf oil spill, the earthquakes in Haiti, China and Chile and during the Australian bushfires. How effective have peer to peer alerts been in assisting or preventing suffering and damage? What have been the pitfalls and challenges of such systems? This panel will discuss how government agencies are responding to crowd-sourced crisis information; raise issues about the legal implications of user-contributed data; reveal how well the broader community has been involved with web2.0 tools for the rapid transfer of life saving insight; and cover latest developments in validation and filtering systems.
event::tags Panel, #sosalerts
12:30 PM
to 1:30 PM
Terrorism 2.0: Al Qaeda's Online Tools
29 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Garrett Graff
event::about The web, it is often said, inherently benefits the insurgent. Thus it's no surprise that it's becoming the medium of choice for terrorists and violent extremist groups around the world. Tracing "terror 2.0" from the November 2008 attacks in Mumbai—arguably the first networked terrorist attack—up through the Times Square bomber, who was radicalized after watching online videos from Muslim cleric Anwar Al-Awlaki and others, this presentation will examine how terrorists are using the same tools we're developing for spreading information and social networking in the West for their own nefarious purposes—even sometimes live online to coordinate unfolding attacks. Learn how al Qaeda, the Iraq insurgency, Lashkar-e-Taiba, the Taliban, and even Russian organized crime is running scams, coordinating attacks, recruiting followers, raising money, and living their lives online alongside regular web users. For instance, the Taliban's website was, for a long period, hosted on a server in Houston, Texas, and al Qaeda's primary webmaster—who helped pass around online bomb-making guides, radical videos, downloadable extremist sermons, and hostage videos—turned out to be a 22-year-old geek in West London.
event::tags Solo, #terror2.0
3:30 PM
to 4:30 PM
Stand Out: Investigative Journalism for Bloggers
23 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Gregory Ferenstein, Francine McKenna, Josh Catone
event::about Much of blogging is linking to other posts or offering secondary analysis. But, how does one become the source of information everyone is discussing? This panel will review tips on how to secure expert interviews, use technologies to conduct interviews, and write material for an online audience.
event::tags Panel, #InvestigativeBlog
5:00 PM
to 6:00 PM
Let's Get Naked: Benefits of Publicness v. Privacy
26 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Jeff Jarvis
event::about In our current cultural obsession with privacy, we risk losing the benefits of publicness—of the connections the internet enables. So, in a discussion, we will consider the value of publicness in our lives and communities, in transparent government, and in truly public companies. We will ask what privacy really means and examine its brief history (it was born out of fear of new technologies, especially the dastardly Kodak camera). We will discuss the ethics of privacy and publicness that should inform our decisions in social and business interactions: what we reveal, what we keep private, and why. We will look at different cultures' views of privacy (how the Germans, who get naked in saunas and public parks, care deeply about the privacy of everything ... except their private parts). We will ask what Facebook, Foursquare, Google, Twitter, government, and companies should do about privacy. We will claim ownership of the public sphere--what's public is owned by us, the public. And we will forge a bill of rights in cyberspace to protect the openness of the internet that is our tool of making publics. Jeff Jarvis, author of What Would Google Do? and the upcoming Public Parts, will present his findings and views about publicness—and his own experience revealing his prostate cancer--and then lead a discussion with the entire room—Oprah-like—about the nature of privacy and why it worries us.
event::tags Solo
9:30 AM
to 10:30 AM
Checkin 2 Checkout: Mobile Audience Engagement in 2011
61 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
event::about In an extension of the Clay Shirky, Here Comes Everybody, logic, now that background processing is possible on iPhones and iPads as well as Androids, the possibility of having a global audience on alert is possible via mobile devices on Android and iOS. What are the new possibilities that news and entertainment providers have to keep an audience engaged with the next LeBron moment? What will democratization of events look like in terms of the mobile UX, and how important will private events be in relation to public events now that the barrier to communicating to EVERYONE in any time zone at any time will come crashing down?
11:00 AM
to 12:00 PM
The Mainstreaming of Geek Culture
41 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Jane Pinckard, Kathleen Sanders, Morgan Romine, Paolo Sambrano
event::about Once, as depicted in classic teen comedies from the 80's, nerds were outcasts -- a special brand of too-smart-for-their-own-good, role-playing, glasses-donning, weak-armed, thin-voiced boys and girls. Then, suddenly, it became cool to be a nerd. Geek chic proliferates, with Ashton Kutcher sporting a buttoned-up plaid shirt, Kirsten Dunst in heavy black glasses; nerd core music, the stylings of Deerhoof and Modest Mouse, is on the radio. How do nerds respond to the co-optation of their once-exclusive domain? This panel cheerfully and irreverently examines the impact that mainstreaming has had on "gamer culture", which is at the forefront of this sort of gentrification, traces theories of how and why it happened, and makes totally unfounded but nevertheless visionary claims about the future. Audience participation greatly encouraged.
event::tags Panel, #MainstreamingtheGeek
12:30 PM
to 1:30 PM
Your Caption Here: How-to Manipulate Images Without Photoshop
24 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Austin Kleon, Drew Dernavich, Jessica Hagy, Maris Kreizman, Ross Nover
event::about We all know how easy it is to doctor an image with Photoshop, but there's an even easier and low-tech way to alter an image's meaning: just change the caption. It turns out that pictures can say whatever we want them to say, provided we use the right words. In this session, we'll get the lowdown from a panel of bloggers and cartoonists who have elevated captioning to a brilliant, often hilarious art form. We'll learn why the old writing adage "Show don't tell" is useless, and how a picture might be worth a thousand words, but when it's paired with a caption that deepens, expands, or redefines its meaning, it can be worth a million.
event::tags Panel, #sxswcaptions
3:30 PM
to 4:30 PM
Social Commerce: Products Find Us - iPads to Underoos
27 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Erik Qualman, Julia Hartz, Brian Solis
event::about 2008-2010 showed us that Social Media is revolutionary. What 2011-2013 will show us is that the value developed and shared within social media efficiently influences our purchase decisions [social commerce]. We will no longer search for products and services, rather they will find us. Join social media specialists Brian Solis (Author of Engage) and Erik Qualman (Author of Socialnomics) as they discuss: + Current Social Commerce Trends & Technology + Case Studies: The good, the bad, the ugly + Review how can companies capitalize today and 2-3 years from now. Eventbrite Founder Julia Hartz will provide real world insight on how she started her company based on Social Commerce. Notes: Per SXSW request of having more duo presentations this year, we feel this is a dynamic duo (well rated past SXSW speakers) discussing a new and very important topic.
event::tags Panel, #socialcom
5:00 PM
to 6:00 PM
Can Crowdsourcing Save Classical Music?
13 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Indira Etwaroo, Drew Denbo, Graham Parker, Joshua Gindele
event::about Classical musicians have always enjoyed a close relationship with their audience, one that is well understood in the traditional context of performance. However, with the growth of social media and an ever-increasing number of people listening to music online, that relationship is changing. How will this transformation affect classical music artists and their audience? In a blog post earlier this year, New Yorker music critic Alex Ross wrote of the continuing downward trend in the consumption of classical music by Generation X. While classical music listening in other generations has tended to increase as people approach middle age, Gen Xers are showing a precipitous decline in interest. He writes, “Every classical organization in America should print out this graph, pin it on the bulletin board, and ponder what is to be done.” Could attracting wider participation in classical music from a broader and younger audience online be the key to preserving the genre? The panel discusses this question in the context of several projects, including The YouTube Symphony, The Royal Opera House’s “Twitterdammerung,” The Greene Space’s Battle of the Boroughs and the Orpheus Chamber Orchestra’s Project 440, with an eye not only to what works and what doesn’t, but to how these projects can be adapted to support music and the creative process.
event::tags Panel
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