2:00 PM
to 3:00 PM
Slaying the Four Horsemen of the Social-Media Apocalypse
43 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Jaime Punishill, Greg Matthews
event::about Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams? In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates. And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!
event::tags Core Conversation, #Apocalypse
3:30 PM
to 4:30 PM
Got Great UGC, Poor Monetization?
38 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Marty Roberts
event::about What makes your user-generated content great? It’s the users. If they like it, they’ll come and stick around. So if they like what they see and you’ve got a high number of video views, how do make that work for your business? First, you have to realize that building an audience and monetizing UGC doesn’t require a special strategy, because everything your content business puts out into the world already comes from a socially-oriented vantage point. Uh-oh; you mean you don’t have that mindset? Okay, that’s a problem. You can’t expect people to engage and share if everything you do doesn’t give them a reason to care. During this panel, we’ll talk about why a user-focused approach is the best foundation for UGC campaign success. We’ll discuss transparency of ads and sponsorships, balancing content and ads, good design, and how UGC sites with large, naturally engaged audiences can build on their success.
event::tags Core Conversation, #UGC$$
5:00 PM
to 6:00 PM
Metrics for Social Media: The Net Promoter Score
134 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Jeremy Hilton, Mark Krupinski
event::about Now that social media is accepted practice in the business world, the question still remains, how do you measure it?. The "bottom line" (ex. return on investment) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business? In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders. Lastly, Mark and Jeremy review real world examples of the Net Promoter Score in practice by mainstream organizations.
event::tags Core Conversation, #MCNPS
11:00 AM
to 12:00 PM
Seed & Feed: How to Cultivate Self-Organizing Communities
45 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Peter Chislett, Tony Bacigalupo
event::about "Use the internet to get off the internet!" says Scott Heiferman, CEO of Meetup. Today's tools are giving people more and more ways to connect offline and form communities around shared interests and needs. In this talk, we'll discuss how to use that power to foster world-changing effects. The process starts small, with only you. Then you find a conspirator. Then you develop a core group. Then the group grows. At each step along the way, you refine the culture and build something that everyone is a part of. This is going to be a highly discussion-oriented and participatory session, inviting attendees to share their stories and discuss lessons learned. Let's build amazing communities together!
event::tags Core Conversation, #seednfeed
12:30 PM
to 1:30 PM
Benefits of Highly Responsive Community Engagement Strategy
42 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Christopher Baccus, Shawn McPike
event::about A highly engaged social media presence is essential to your social strategy. People fan and follow your brand and expect a timely response. Our approach at AT&T brings customer care, communications and marketing together not only from a content development perspective, but also to provide a rapid response. Our engagement is a key ingredient for improving brand perception, meeting customer needs, and assisting with information the community is seeking to understand our products and services better.
event::tags Core Conversation, #ATTSXSW
3:30 PM
to 4:30 PM
Kicking Community Ass: Building Better Influence
69 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Sudha Jamthe
event::about Speakers: Sudha Jamthe (Social Media strategist, PayPal bio here http://mashable.com/author/sudha-jamthe/) and Dave Peck (bio her http://thedavepeck.com/about-2/) Detail: Come to find out how to spread influence in 10 steps or less. You have influencers and evangelists in your community, how do you know who is who; how do you stick to the spirit of social media to listen to customers and make your community rock! This session will teach you what works in real corporate communities, how to make sense of your social media metrics reports to make it work to build influence in your community. Dave and Sudha will bring real world best practice of what works and what doesn't from Intuit, AOL, PayPal, Coco Cola, Wells Fargo, The Grammys, and NPR.
event::tags Core Conversation
5:00 PM
to 6:00 PM
Social Media, Just US? A Unique International Perspective
44 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Christian Leman, Joseph Halverson
event::about Social media has become a global phenomenon: 72% of the global internet population is now active on social networks and 75% of Facebook users are outside of the USA. Research shows that Social Media users interact locally, in their real life. The global phenomenon is in fact a collection of local phenomena where culture, language and politics play a role. The Indonesians use Facebook in Indonesian interacting with other Indonesians, the Germans use Facebook in German interacting with other Germans, etc… there are variances that global brands should know/use/leverage when designing global marketing social media campaigns. Should you skew your campaign toward more content creation when targeting audience in China or South Korea? Should you avoid requesting Europeans to formally join a group? Should you expect Japanese to be more likely silent readers of your content?... The conversation will explore the need for multinational brands to recognize that not all social media users are like US, and that social media campaigns should be properly localized to maximize return.
event::tags Core Conversation, #smediajustus
11:00 AM
to 12:00 PM
Tired of @#%ing Social Media Experts?
51 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Sam Decker, Sean McDonald
event::about You cannot swing a dead cat without hitting a “social media expert” (that is an expression, I am not suggesting kitty homicide). These “experts” are self anointed, often re-publishing sound bytes. But perhaps the best answers come from practitioners, like you. Join this session to get real answers from your peers on the toughest questions in social media. Format will be a quiz game show where audience volunteers are asked a question. The worst answer will lose their seat. There will be a final round to anoint the “social media expert”. The winner (determined by the audience) will win a valuable prize, in addition to the glory. You will learn real answers to real questions, but perhaps most importantly learn that the real experts getting business results are not necessarily the ones who who spend the most time to pimping themselves on Twitter.
event::tags Core Conversation, #sxswtired
12:30 PM
to 1:30 PM
Social Hotline: How Social Media Impacts Crisis Communications
25 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker David Vap, Dave Carroll
event::about Social media has become a critical channel for organizations to plan and communicate with customers or communities in times of crisis, but these efforts often fall flat or are overshadowed by an explosion of conversations. Whether flooded with inquiries on Facebook and Twitter, or proactively communicating or monitoring across social channels for important updates, organizations need strategies and technologies that will effectively scale and integrate with all other business touch points. This panel will highlight examples of crisis communications harnessing social channels done right (and wrong).
event::tags Core Conversation, #SocialHotline
3:30 PM
to 4:30 PM
The End of Shame: or, Getting Over Oversharing
34 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Melissa Gira Grant, Cindy Gallop
event::about Oversharing is over. Now we're told opening up online is the most valuable currency there is. What's the real value in relating the most painful, awkward, potentially humiliating parts of our lives on the internet? Is there a line anymore between authentic self-expression and savvy marketing? If The New Transparency is really what we're being sold, how transparent are we ready to be?
event::tags Core Conversation
5:00 PM
to 6:00 PM
Communicating on the Web During a Crisis
33 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Chris Latham, Nyleva Corley
event::about During the Sept. 28 shooting incident at The University of Texas at Austin, communications such as text alerts, e-mail, sirens, Web and social media were used to alert the campus and local community of the emergency situation. This panel will discuss the successes and challenges experienced while communicating during the campus lock-down. We will share results and look at the tools and channels we used, our roles and responsibilities, the communication timeline, the community response, server woes, technology considerations and lessons learned.
event::tags Core Conversation, #webcrisis
11:00 AM
to 12:00 PM
Online Mom Communities = Hotbed of Local Influencers
43 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Jennifer James, Lindsay Maines
event::about Digital influence is going hyper-local, especially in the mom market. There are a myriad of online communities geared specifically towards mothers. Within that demographic, the structure silos even further into green mom influencers, fashion oriented influencers, literary, music moms, etc. What we learned in presenting last year's SXSW Core Conversation about marketing to tastemaker moms: Marketers want to know how to tap into the power of these online enclaves, without violating ethical word of mouth marketing standards or the mores of communities. But beyond working with these online influencers in the digital sphere, there's an opportunity for brands to identify thought leaders and extend partnerships into local markets. One successful example of this concept in the past year include Chevrolet's "Girl's Night Out" in Houston program, which brought together carefully selected local women bloggers for a series of events in Chevy vehicles, which the women then digitally documented. There were no strings or conditions, and the authenticity of the content is engaging. It was a win for the brand and the bloggers. More automakers, restaurants, and clothing brands are utilizing this concept of partnering with online influencers to create local events- which then circle back around end extend the power of engagement digitally. How can your brand leverage it?
event::tags Core Conversation
12:30 PM
to 1:30 PM
Das Stiletto: Discovering Ladykind in the Social Web
19 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Grace Carter, Nadia Nascimento
event::about Why does understanding how to market to women with social web apps matter? Come meet a couple of lady dreamers and let's tell stories together. Grace and Nadia are a two-part set of technologists and romantics. Specifically, we dream up social web strategies for big companies, often times directing the development of online technology. As women in a male-dominated industry, we've had a unique opportunity to shape creative content and technology into a compelling experience for our sisters. We've also been attuned to who else is achieving this, and how. This will be a fun session. We'll start by sharing a few standout campaigns that have captivated ladykind with the use of social web applications, and then we'll open the floor to a discussion of your favorites, and talk about what makes them great. Topics on the table include: How do female consumers on the social web differ from their male counterparts? What kinds of social web experiences appeal to women, both in terms of content and technology? What are the landmines to dodge (beyond the obvious one: the colour pink)? Who are some of the current experts in social marketing to women? And generally... why does understanding how to market to women with social web apps matter? (Hint: it's not just because we're a hot market with dollars to spend.) You will leave us feeling informed, inspired, and brave. If we can get it together, we'll even serve tea.
event::tags Core Conversation
3:30 PM
to 4:30 PM
This is Our Generation: WeOwnTV Sierra Leone
1 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Banker White
event::about In the wake of a destructive 10-year civil war, Sierra Leone is faced with a generation who has lost their families, history and identity–their stories. In this session, Banker White will share how WeOwnTV, a multimedia educational project, is focusing specifically on the artistic and professional development of the youth in Sierra Leone. “WeOwnTV” roughly translates into Sierra Leone’s native language, Krio, as “Our Own TV.” Independent media and a thriving artistic culture are important cornerstones for any society to build a peaceful future. Encouraging young people in Sierra Leone to take the lead in their own development and creative exploration is paramount to building a culture of creativity and professionalism from inside the country itself. Banker will share highlights of the WeOwnTV curriculum which uniquely focuses on community engagement, while balancing intensive film production and computer skills training with classes on storytelling and self-expression. Ongoing mentorship along with technical assistance, multi-channel distribution and the promotion of finished work enables young adults to share their stories and ideas with the world. The lessons taught and revealed by the young Sierra Leoneans will be appreciated by filmmakers of all levels.
event::tags Core Conversation
5:00 PM
to 6:00 PM
How WE Create I(dentity)
11 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Heather Schlegel, Kaliya Hamlin
event::about The technology systems we create today let you to create the person you want to be. However, in using the technology systems we are changed. What is the impact of technology on identity creation? How do you as participant, designer or technology creator encourage certain behaviors? In this core conversation we will explore technological self-reflection, virtual augmentation, privacy, self value and when identities go beyond the physical through death or taking on a life of their own.
event::tags Core Conversation, #wci
11:00 AM
to 12:00 PM
Know Your Opponents, Grow Your Fans.
40 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Alane Boyd, Pat Lynch
event::about This presentation will teach audience members how to learn what their competitors are doing to not only get customers but keep their business. By using tools that are available to everyone on the internet, such as Google Analytics, SpyFu.com, and other helpful free and pay tools, I will take the audience through a step by step example on how to do the following: . Where and how to collect competitive data . Where and how to locate your target market online . How to leverage this data and view the "big picture" . Initial steps that should be included in all marketing plans This presentation will teach users how to access tools and learn from their competitors mistakes when it comes to marketing to customers. Based on the information obtained the business will then be able to look at how their efforts compare to the efforts of their competitors. This will allow members of the audience to build an effective strategy for their business, and continue to monitor not only their own efforts but the efforts of their competitors.
event::tags Core Conversation, #growfans
12:30 PM
to 1:30 PM
Why PR's Future May Not Look Like PR
51 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker David Armano, Richard Brewer-Hay
event::about When You Think of PR (Public Relations), your first impression may be of the silver tongued "flack" spinning a corporations' news, putting a positive slant on everything. With advances in networks, online communities and the ability of the average individual to become their own content producer and influencer—the face of PR is changing, shifting the focus from communications to engagement in increasingly public spaces both online and off.
event::tags Core Conversation, #futurePR
3:30 PM
to 4:30 PM
How to Build Your Tribe
39 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Andrew Warner, Timothy Sykes
event::about Do you really need a tribe? Or is it the latest gimmicky buzzword? When Seth Godin told me that leading a Tribe could be more valuable than money, I challenged him. Then I interviewed 200+ business and non-profit founders. I discovered that the successful ones took off because they had tribes. They may not have used the word "tribe" (they used words like "blog readers," "email subscribers" and "fans"), but a tribe IS what helped them take ideas and turn them into movements. So how do YOU build YOUR tribe? To answer that question, I'm going to invite founders who built strong, supportive tribes to join me on this panel. You and I will lead them in a discussion in which they'll teach how they did it.
event::tags Core Conversation
5:00 PM
to 6:00 PM
Creating a Unique Social Experience
47 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Aaron Bollinger, Alan Wolk
event::about "What is good social strategy" is fundamentally changing. Instead of everyone wanting to match competitor's social strategy (they have a blog & facebook so I should have a blog & facebook), we should be creating unique social experience that differentiate us from competitors. Apple wants their products to be unique from other computers and Abercrombie wants their shopping experience to be different from other stores....Why shouldn't we want social experiences to be different enough from competitors that the experience itself becomes part of the brand? Powerful example = NBC's O&O local TV stations where they swapped out comments on news articles for a custom feedback system where people register their mood for how an article makes them feel. This exponentially increased interactions and gave people a new way to find local news. Instead of browsing random categories like "around town"; NBC visitors find "news in my city that people are laughing at" or "news...people are furious about". The unique interactions have rocketed NBC's numbers in a commodotized space (same boring stuff on ABC, CBS, local newspaper, radio) In just 12 months they DOUBLED registered users to 12 Million and TRIPLED traffic in an industry that is lucky to get a 10% increase: http://bit.ly/bd2dpD
event::tags Core Conversation, #uniquesocialexperience
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