2:00 PM
to 3:00 PM
Marketing Budgets Have Gone Social – Is It Working?
121 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker David Witt, Kathy Baughman, Julie Hamp, Kris Narayanan
event::about Wisdom has it that the smart money is going social. To add impact to their communications programs, brands are moving dollars into socially-focused campaigns. But is it working? Have we reached a saturation point? Panelists will assess the impact inside and outside their organizations by this shift in priorities – and budget. This panel is presented by the Council of Public Relations Firms.
event::tags Panel, #MarketingSocial
3:30 PM
to 4:30 PM
Social Network Users' Bill of Rights: You Decide
53 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
event::about The Facebook and Google privacy controversies of Spring 2010 highlighted the gap between technical innovation and user expectations on a global scale, leading representatives of various user constituencies to draft a definitive Social Media Users Bill of Rights for the 21st Century at the Computers, Freedom and Privacy Conference in San Jose, CA. The idea of a Social Network Users’ Bill of Rights (#billofrights) has been around for years, but no large user set has actually collated the key values and principles that should go into such a Bill of Rights and put them to a world-wide vote – until now. All privacy law is based to some degree on social norms. The panelists and other representatives of various user constituents drafted a definitive Social Media Users Bill of Rights. This kicked off a conversation between Facebook, the ACLU and others affected by technology’s expansion into daily life. The next step is to debate and have a public vote on it. The voting is open from now until June 15, 2011 – the anniversary of the date the U.S. government asked Twitter to delay its scheduled server maintenance as a critical communication tool for use in the 2009 Iran elections. As the preamble of the document reads, "We the Users," the “Bill of Rights” document has been released to the public for vetting and debate. This is an important step, both from a future activism and legislative perspective, in the fight to define our digital futures. Through this discussion, we will explore the evolution of privacy in the digital age, the changing relationship between users and online service providers, and the social, political and cultural ramifications of life in a networked world – and the SXSWi community will have a say in the development of a watershed document for user rights online.
5:00 PM
to 6:00 PM
How Farmers Get Serious Business Done With Mobile
43 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Audrey Bartlett, Jeff Caldwell, Justin Davey, Nathan Wright, Neil Mylet
event::about Conventional wisdom says that farmers aren't "wired." The only truth in this statement is that they aren't spending much time on desktop computers - in fact, the majority of their computing is done on mobile devices. Farmers are becoming increasingly dependent on wireless technology, from tweeting about industry issues, checking markets, researching equipment, booking trips to China and connecting with their kids on Facebook - all during their time in the cab of a GPS-piloted combine. This panel will explore the various applications for mobile technology on the farm, how farmers are getting serious business done with smartphones, and what new innovations are coming around the corner.
9:30 AM
to 10:30 AM
It's Not Tv, It's Social Tv
102 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Chloe Sladden, Fred Graver, Gavin Purcell, Lila King, Timothy Shey
event::about How is social media changing the TV experience for good? Over the past ten years, we've seen television become truly interactive, from SMS voting on American Idol to real-time audience feedback via Twitter and Facebook becoming a part of everything from CNN to Oprah to Late Night with Jimmy Fallon. At the same time, web series have built millions of viewers on places like YouTube, iTunes, and XBox Live. Now a new wave of always-connected mobile apps, set-top boxes, and gaming platforms are making entertainment more social, location-aware, and connected than ever. Our panel of producers of hit TV shows and top web platforms will talk about how they're enabling social viewing and collaboration between producers, stars, and audiences in real time to create new kinds of TV experiences.
event::tags Panel, #SXSocialTV
11:00 AM
to 12:00 PM
Using Twitter to Improve College Student Engagement
49 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Rey Junco
event::about While faculty and staff at higher education institutions have experimented with the use of social media, there has not been a concerted effort to integrate these technologies in educationally-relevant ways. Emerging research in the field of social media, student engagement, and success shows that there are specific ways that these technologies can be used to improve educational outcomes. This presentation will focus on reviewing and translating research on the effects of Twitter on college students into effective and engaging educational practices. Background research on the psychological construct of engagement will be provided and will be linked to engagement in online social spaces. In addition to presenting cutting-edge research on how to create engaging and engaged communities, the presenter will review specific ways that Twitter can be used in the classroom and the co-curriculum. The presenter will discuss how academicians can hack existing technologies, specifically Twitter, for educational good and will present the results of his latest research on the effects of Twitter on student engagement and grades.
event::tags Solo, #twesearch
12:30 PM
to 1:30 PM
Coming of Age Social: Opportunity of Teens Online
51 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
event::about While controversy surrounds teenage behavior online, the fact is today's 13-17 year old audience has grown up in the midst of the social media evolution and represents the next big opportunity on the social web. Understanding the impact of the Web on their worldview, communication style and relationship expectations is to be determined, but the opportunities for social media innovators to identify ways to engage and monetize their unique behavior are countless. What's interesting is considering the use of many social media platforms by an audience largely not considered in their development. This panel will bring together a varied group of experts on social media, teenage culture, privacy and safety, entertainment and psychology to discuss the fascinating ways this generation is being shaped by the social web. The panel will discuss best practices at managing the audience as well as what's next with the industry's ability to not only appropriately engage and educate, but innovate for this audience's unique demands.
event::tags Panel, #comingofage
3:30 PM
to 4:30 PM
Humans Versus Robots: Who Curates the Real-Time Web?
47 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Henry Nothhaft, Jim England, Megan Mccarthy, Sam Decker, Xavier Damman
event::about In the age of real-time content, we are overwhelmed by the quantity and pace of new information presented to us. The stream is now a ubiquitous flood with events, topics, and conversations flying by faster than we can consume them. As a result, the levels of noise in our communications are reaching greater proportions. We spend too much time trying to find great content, and often miss out on important information and media. What is the most effective way to preserve and curate in an age of endless, real-time content? How can we provide relevancy and context for the most important stories? Its an old-fashioned smackdown between human and semantic-powered curation. Listen from four startups in the space as they debate the benefits and merits of manual and automated curation and give you a glimse of the future of the curated real-time web.
5:00 PM
to 6:00 PM
When Facebook Falls: Future-Proofing Your Social Media Efforts
100 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Allison Driscoll, Andy Pearson, Joel Kaplan, Justin Clemens, Victor Pineiro, Allison Zarrella, Alison Zarrella
event::about Learn to future-proof your social media efforts so they don’t go the way of MySpace. The right social networking content works across multiple platforms so if you lose a follower on Twitter, you gain a fan on Facebook. This panel will give you advice and tips to build an audience on every social media platform and create content that doesn’t rely on any of them.
event::tags Panel, #FacebookFalls
9:30 AM
to 10:30 AM
The User Generated Revolution, Social Media Overcoming Censorship
17 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Julian Siddle, Sanam Dolatshahi, Raymond Li
event::about The current protests in Egypt, seem to have begun on Facebook. Social media is becoming an essential tool for activists in repressive societies. In 2009 the Iranian government expelled foreign media and jammed international broadcasts. For the BBC's Persian TV emails, video, Twitter and Facebook postings from Iran became the main source of news. Groundbreaking stories were complied using material from viewers and listeners - often sent in with great personal risk to themselves. In the Xingjian province of China government censors were defeated by a tweet - news of a popular uprising amongst the regions Uighurs in this remote province leaked out to the world's media. A military clampdown ensued, but not before foreign media got to the region and heard the Uighurs grievances. Conversely the oppressors use the same social media tools, partly to spread disinformation about their activities, but also in the cases of groups such as the Taliban, to push their beliefs. The panel will discuss how censorship and suppression is made more and more difficult to hide by the social media revolution, and the impact of this for traditional media organisations. Julian Siddle the inventor of the BBC's technology programme Digital Planet leads the panel with journalists from the BBC Chinese and Persian services who were actively involved in these stories. Examples of UGC - user generated content; videos produced by the public in places with repressive regimes, will be shown during the panel.
event::tags Panel, #socialmedia
11:00 AM
to 12:00 PM
E-Race: Avatars, Anonymity And The Virtualization Of Identity
22 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Jeff Yang, W James Au, Lisa Nakamura
event::about Back in 2003, photographer Robbie Cooper photographed dozens of portraits of online gameplayers alongside their avatars for a book called ALTER EGO. The book is an incredible illustration of the ways that digital platforms have transformed fixed physical characteristics into a virtual wardrobe that can be donned or dismissed with a few clicks of a button. This phenomenon might be trivial if online identity were all "just a game"—but the truth is, the line between online and offline identity has increasingly blurred. Writing about a study he conducted exploring gender identity among MMO participants, researcher Lukas Blinka wrote in the journal Cyberpsychology in 2008 that “the data...shows that younger players tend to identify with — i.e. not to distinguish from — their avatars, and the younger the respondents were, the stronger the phenomenon." What are the implications for traditional aspects of identity in a context where they can be so freely and fluidly altered? What does the ability to hide or disguise identity mean in particular for the experience of race — and racism — online? This panel will debate whether digital platforms can enhance racial engagement and understanding, or simply encourage conscienceless and consequence-free acts of hatred and abuse — and explore how online identity is forcing us to confront new ways of thinking about race, ethnicity and gender.
event::tags Panel
12:30 PM
to 1:30 PM
The Net Delusion
12 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Evgeny Morozov
event::about Evgeny Morozov is the author of THE NET DELUSION: The Dark Side of Internet Freedom. He is a contributing editor to Foreign Policy and has written for The Wall Street Journal, The Economist, The Financial Times, The International Herald Tribune, Slate and other publications. In this session Morozov will draw on the ideas from his new book to discuss the ways in which authoritarian regimes have profited from the Web and why most Western observers prefer to downplay the Web's darker side. He'll also speculate about the future of the US government's ""Internet Freedom Agenda"" as well as its relationship with Silicon Valley tech firms.
event::tags Solo, #netdelusion
3:30 PM
to 4:30 PM
Infinite Jest and the Internet
43 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Amanda French, Kathleen Fitzpatrick, Molly Wood, Matt Bucher
event::about David Foster Wallace's 1996 novel _Infinite Jest_ imagines a not-too-distant future in which the equivalents of Hulu and Netflix streaming kill the advertising business to such an extent that the government decides to save the economy with "sponsored time": hence, a great deal of the novel's action takes place in the "Year of the Depend Adult Undergarment." The book is deeply (if hilariously) pessimistic about people's chances of connecting with one another in a culture built on one-way media consumption -- this pessimism, of course, is represented most baldly by The Entertainment, a technology-enhanced movie so entertaining that anyone who once sees it becomes incapable of doing anything other than watching it over and over again. This panel will, broadly speaking, address the question of whether David Foster Wallace was or would have been a Clay Shirky fan. In other words, would (did) Wallace believe that the Internet is better for us than TV because we are active participants in the creation of Internet content? Why are the digerati enamored of _Infinite Jest_, and what can the book tell us about the Internet's potential to help or hinder human connection?
event::tags Panel, #infinitejest
5:00 PM
to 6:00 PM
Reconciling YouTube and Grokster: Business Models for Web3.0
12 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Olivera Medenica, Kaiser Wahab, Adrian Sexton, Jeff Dodes
event::about As media giants wage a piracy war, “infringement” is not the real issue, but rather “predictability” as to what makes a digital content delivery business model lawful. Indeed, the recent Viacom v. Google decision is on many levels a conflicting retread of the Grokster ruling, making it more apparent than ever that courts have failed to provide consistent parameters. To truly make digital content delivery a viable industry in the long run (for content creators and new marketplace entrants), a coherent framework governing how third party content may be exploited must be devised. In other words, digital content delivery players need clear and reliable guidelines to assess whether their business model is permissible or not. This panel will deconstruct the latest line of cases in order to outline the framework upon which new business models can be built. To do so, panelists will look at the Grokster and Viacom cases, and compare them to other decisions that could impact the structure of any such business model. The panel will examine what constitutes the “inducement” of copyright infringement, and will parse out still uncertain areas of the law from those that are well established. Based upon those preliminary conclusions, panelists will establish basic principles upon which any new business model needs to be built while looking forward to new technological development.
event::tags Panel, #copyright
9:30 AM
to 10:30 AM
How Blogs With Balls Are Saving Sports Media
45 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Dan Shanoff, A.J. Daulerio, Jemele Hill, Spencer Hall, Darren Rovell, AJ Daulerio
event::about Film geeks, political buffs and gossip lovers may argue, but nowhere has the impact of blogging and podcasting been more dramatic in the past few years than the sports world. In a space dominated exclusively by those with access to the field, the press box and the locker room, the audience has grown completely accustomed to stories being broken by a fan with little more than a phone and a Twitter account almost overnight. Fans and voices outside the velvet rope of media credentialing are not only reporting on the stories of the day, they're making and breaking stories with increasing frequency. They're also emerging as some of the most important influencers, connecting directly with one of the most coveted audience demographics filled with young, passionate adults. How has this democratization disrupted the existing models for big sports leagues, teams, players, coaches and media outlets? What can other industries learn from the creative and technical innovators in sports media today? What challenges and advances within are other industries and communities ignoring at their peril?
event::tags Panel, #BallsyBlogs
11:00 AM
to 12:00 PM
Bite Me—Are Ethics Gone in Food Criticism?
27 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
event::about In the past, food critics paid for their meals and were reimbursed by the newspaper/magazine. And most mainstream media food critics would go to exceptional ends to keep their identity secret. Their critique of the food would be unmarred by any special treatment from the restaurant chef or staff. End of story. But today everyone's a food critic, and with the rise in social media sites like Twitter, Facebook, Foursquare, and more, their reviews can be broadcast far and wide. Food critic anonymity has gone out the window with one Google search. Recently, Time.com food critic, Josh Ozersky was dressed down by the Village Voice* NYT for not revealing in a column in which he extolled the benefits of having fancy chefs catering your wedding that the caterers at his wedding were doing so for free. The recent FTC rulings mandate that bloggers disclose when they're reviewing something they're not paid for, but those rules don't extend to bloggers operating under the leaky umbrella of a corporate parent. In the proposed panel, Jane Goldman, editor in chief of CHOW.com, one of the most popular food websites, will bring some of the most influential people in the food industry and discuss this growingly important issue in food journalism. This panel will call out the spectrum of professionalism in online and offline food journalism and the issue around transparency reverberates through all aspects of online journalism and blogging.
12:30 PM
to 1:30 PM
So I Started a Food Blog
26 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Molly Wizenberg, Emily Farris
event::about A Q&A session with Orangette's Molly Wizenberg, conducted by Emily Farris.
event::tags Solo
3:30 PM
to 4:30 PM
The Moguls of Food Porn
43 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Nadia Giosia, Nick Evans, Stacie Capone, Don Downie, Matt Armendariz
event::about Are food bloggers the next Hugh Hefners? Love him or hate him, Hef is an icon. He heads a multimedia empire, and has mastered magazines, broadcast, pay TV, films, and the Internet. Now the guy keeps showing up in commercials! Are food bloggers on the same path, with their devotion to bacon and chocolate? These days, if you have a passion for food, and the ability to take sexy pictures (of dinner), make steamy videos (in the kitchen), or write erotic prose (about dessert), you might just find yourself a book deal, a television show, or even the subject of a Hollywood film starring Meryl Streep! Actress and restaurant blogger Stacie Capone will explore this phenomenon with some of the rising stars in the Food Porn movement. The audience is sure to leave hot and bothered and hungry.
event::tags Panel, #SXfoodporn
5:00 PM
to 6:00 PM
New Media vs Print Media, Who's Launching Today's Designer
21 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Tina Shoulders, Ngozi Odita, Theodore Ouigi
event::about Exploring traditional media vs new media when it comes to launching the career of a designer. Fashion designers and product designers have the ability to be small time rocks stars and household names once their name hits print, so we explore which mode of print media is doing it faster and more effectively. If your name is passed around the web often enough it moves faster from country to country but does that beat being in the style section of a national acclaimed magazine like Vogue? Do people respect tangible media more than they do new media. We will weight the pros and cons of pitching both new media (blogs) and print media all the while arguing that any press is good press.
event::tags Panel, #designmedia
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