to 3:00 PM
Web 3.0 and Human Computation: Ancient Mayan Legacy
42 schedule::attendeesLocation Hyatt, Big Bend
event::about [Session will be presented in ENGLISH. Sesión será presentada en INGLÉS – Web 3.0 y Computación Humana: Legado Maya. SXSW Latin America programming hashtag: #sxswLatAm] The small country of Guatemala is contributing positively to the advent of web 3.0? This panel will share some of the research and projects from Guatemalan Artificial Intelligence Scientists and how a small group of a few hundred young engineers have churned out dozens of prototypes and concepts for semantic web ontologies that solve real world problems and dilemmas. The prototypes combine Semantic searches and Semantic Databases which are the base of Web 3.0. One can argue that “it was not in vain” that the Ancient Mayan people of Guatemala are known to have been the pioneers in the use of “zero” amongst all the great World civilizations. General theme of Web 3.0 to be covered by the panelists: The rapid growth and development of the Web has made it be unequally divided, ranging from Web 1.0 to Web 3.0, and even Web 4.0. Still today the main challenge is the “searching and presenting” of information. The explicit representation of the semantics underlying web resources will enable a knowledge-based web that provides a qualitatively new level of service. Automated services will one day assist humans in achieving their goals by "understanding" more of the content on the web and thus provide more accurate filtering, categorization, and search of information sources. Ontologies will play a key role.
to 4:30 PM
Under 25 and Rebuilding Communities Using Social Media
27 schedule::attendeesLocation Hyatt, Big Bend
event::about “Children are the living messages we send to a time we will not see.” -Neil Postman, The Disappearance of Childhood (introduction), 1982 As we move into an era of digitalization, today's youth are poised to reap the rewards they sow (and tweet), and have been given the opportunity make history along the way. The youth are taking the reins on this technological era to generate more options for our lives than ever before. Youth from all over the globe are using digital platforms and tools to transform communities and building our very own empire. Free from financial limitations, cultural pressures, and stigmas, the Internet is serving as one of the biggest platforms to help the youth make impacts in everyday life. We’re creating new jobs, rebuilding communities, expanding networks, developing critical business skills, and learning how to preserve our history. We’re using the internet to “connect the dots” and this panel will take a deeper look at how the youth are making changes.
to 6:00 PM
Focusing In On the Future of Social Photography
122 schedule::attendeesLocation Hyatt, Big Bend
event::about Instagram closes $7 million in funding. Path supposedly rebuffs a $120 million acquisition offer from Google. Over a 100 million photos are uploaded to Facebook each day. There is a renaissance in social photography. The relatively new field, started by Flickr only a few years ago and dominated by Facebook today is seeing a flurry of new, predominantly mobile entrants, all showing promising early traction. Photos are becoming instantly shareable and are being marked-up with a vast array of data from face-tags to geo-location to paint a more complete story of the "captured moment" than ever before. We explore the convergence of photography with mobile and social technologies, discuss whether the new startups in this field are fad or future, and imagine what the long-term future of social photography might look like, including its cultural, commercial, and social implications.
to 12:00 PM
To Reply or Not to Reply? Facebook Conversations
83 schedule::attendeesLocation Hyatt, Big Bend
Speaker Jeannette Arrowood
event::about Lots of businesses are on Facebook, but not all businesses should be, and some aren't engaging with their customers. At all. Is that wise? What are the reasons to reply on Facebook? We'll be talking about brands that are actively engaging in conversation on Facebook. We'll talk about the ones that are getting it right, and we'll talk about the ones that are getting it wrong. And we'll talk about why. And what's the best way to manage that relationship? We'll be focusing, for a portion of the conversation, on Facebook for small business. Which can be very different than using Facebook as a large corporation.
to 4:30 PM
How Not to Get Pwned on Facebook
25 schedule::attendeesLocation Hyatt, Big Bend
Speaker David Endler
event::about Social networks are a hacker's paradise. Today more so than ever, it's easy for bad guys(tm) to infect millions of people on Facebook, LinkedIn, and other social networks with little or no effort. Corporate espionage, bank account stealing worms and viruses, frustratingly hard to remove spyware - you name it, social networking makes it that much easier for these things to spread. This session will cover some of most effective and amusing techniques that hackers are using today to infect the masses. Focusing on a couple of the more popular social networks, we'll also walk through basic privacy and security checklists that everyone should use to fortify their accounts. Finally, if you suspect your computer is infected as the result of opening a file or visiting a strange link sent from your grandmother on Myspace, etc., this session will demonstrate how to most effectively scan and cleanse your system using free tools.
to 6:00 PM
Social Networking is Not Very Social
62 schedule::attendeesLocation Hyatt, Big Bend
event::about Social Networking as we know it today may become a thing of the past. In fact, it may already be. Teens and young adults everywhere are turning to their mobile devices as their very own social network and merely using lightweight tools such as texting to network, hang out, and meet new people. Is Facebook already dead to them? Was it ever alive in the first place? The mobile industry has evolved Social networking as we know it today.
to 12:00 PM
Socially Regulated: Social Media in Regulated Industries
22 schedule::attendeesLocation Hyatt, Big Bend
event::about While many businesses and corporations have started to adopt social media as part of their marketing, communications, and other business practices, regulated industries - such as pharmaceuticals, financial services, and the automotive industry - often face challenges and restrictions that other industries do not need to consider, such as federal regulations and industry guidelines. This panel brings together an esteemed group of social media pioneers within regulated industries, who have not only transformed their organization's approach to social media, but also successfully planned and executed numerous social media programs, while adhering to their respective industry regulations and limitations. The session will cover: * A general overview of some regulated industry regulations/ limitations * Championing organizational change, with respect to digital communication * Developing internal policies/guidelines for social media * Working with internal legal/regulatory departments for reviews and/or approvals * Developing social media strategies within highly conservative corporate cultures
to 1:30 PM
Legal Frontiers In Social Networks, Blogs and Beyond
28 schedule::attendeesLocation Hyatt, Big Bend
event::about A Core Conversation with experts in the trenches about managing risk and exploiting opportunity in the world of interactive online media. The discussion will highlight and take a practical look at some of the various legal issues that impact interactive online services big and small, such as litigation, financing, monetization, contracts, content rights clearance, cyber-security, and privacy concerns.
to 4:30 PM
Privacy vs. Relevance: Who Smells the Tension?
19 schedule::attendeesLocation Hyatt, Big Bend
event::about Generic, digital experiences suck for both users and businesses alike. People expect to be treated as individuals with unique perspectives and needs. When executed appropriately, everyone benefits from more targeted content. But when does personalization go too far? With digital technology collecting data at an unparalleled rate, there is a risk of this information being breached, mishandled or assumed incorrectly. This session delves into the cost and benefits of using digital and offline data to create a more personalized experience, and investigates the best ways to build these data-driven experiences without trampling over the privacy rights of the public.
to 6:00 PM
Trust in Social Media: Is Censorship Succeeding
18 schedule::attendeesLocation Hyatt, Big Bend
event::about Who and what can we now trust in social media? The promise of a new trust and authenticity from the democratization of content was seductive. Is it still credible? The blogosphere seems crammed with trolls, affiliate marketing spammers, cobbled content for viral and book marking campaigns, bogus personas working as intelligence and information hackers and salesmen masquerading as customer servants. Even the evangelists have retreated into a mantra of mere disclosure. Has the new hope for trust and openness been hijacked by the same commercial amorality that dominated traditional media? Will everything new get old again? Both brands and media owners have turned to different methods of censorship. Does censorship offer a real solution to the death of trust in social media content and brand reputation?
to 12:00 PM
Your Ignoring Multicultural Markets Will Make Me Rich
11 schedule::attendeesLocation Hyatt, Big Bend
Speaker Sheila Marmon
event::about People of color (Asians, Blacks and Latinos) in the United States represent one of the most dynamic consumer market opportunities. The multicultural population in the U.S. has grown 24% over the last 9 years versus 2% for the White population. A higher percentage of Black people are on Twitter than any other group. Asian Americans are richer than any other race. And our Hispanic population growth will lead the multicultural market to become the majority of all consumers by 2050. If you apply resources to these underserved market segments your business can flourish. There is a gold mine here to uncover. Yet even with these attractive characteristics, there are few large scale efforts in the digital space addressing the unique needs of multicultural consumers. What digitally driven advertising, e-commerce, subscription and other business models might exist to capitalize on this dramatic shift in U.S. demographics? Where are the largest opportunities? Where have we seen success stories? In this core conversation we will address how to create value at the crossroads of technology change and the disruptive demographic growth in U.S. multicultural markets.
to 1:30 PM
Jewish Synergy: Social Media and the New Community
12 schedule::attendeesLocation Hyatt, Big Bend
event::about In the 21st century, religion has found its way to the internet via social media platforms like Twitter and Facebook, making the ability to discover new avenues of belief, observance, and involvement in entirely new ways. The question is: Why are some more successful than others in embracing and executing this form of digitizing an ages-old religion full of individuals, organizations, associations, events, synagogues, schools and more? How does one convince reluctant groups and individuals to embrace Social Media? And, perhaps most importantly, how can those who hail Social Media develop and grow this new global Jewish community that exists almost exclusively online? This panel will extend efforts made on the Judaism 2.0 panel from 2010, and it will focus on the benefit of Social Media in synergizing the broad Jewish and Israeli communities through the wires and waves of the internet!
to 4:30 PM
Online Creativity: Inspire, Remix, Copy
17 schedule::attendeesLocation Hyatt, Big Bend
event::about What constitutes being inspired by, remixing, or copying online content? What are the ethics and values behind copying - from paying homage to mocking - existing products and projects? Should the same rules apply to individuals and independent designers as to mass producers? We explore these questions through anecdotes about specific cases in the online creative sphere, in the Aviary world, and in the BurdaStyle community.
to 6:00 PM
Fashion Blogging: Capturing and Keeping Readers Who Buy
29 schedule::attendeesLocation Hyatt, Big Bend
Speaker Indiana Adams
event::about There’s no mistaking that new media has changed the landscape of marketing, commerce, and fashion. It seems that everyone these days has a blog, and the fashion blogger subset has become an industry force to be reckoned with: they sit on the front row of Fashion Week, they appear in national publications, they guest design for major brands, and companies hire them to wear their clothes. Trends are now influenced from the bottom up, with more fashion bloggers dictating what people buy rather than what's seen on the runway. Let's discuss what makes a fashion blogger a taste maker and why brands are sitting up and taking notice.
to 12:00 PM
Internet Evolution: Hyperconnected, Hyper-real
13 schedule::attendeesLocation Hyatt, Big Bend
event::about What are your fears and hopes for the future of the Internet? People who do not understand the potential threats may never get to benefit from the possible opportunities. Most technology experts foresee: wireless devices embedded in everything - including us; nearly invisible cameras recording activity in all public spaces; databases cataloguing our online actions; massive data centers that allow that information to be sorted and understood in new ways; changes in work and home environments as the Internet of Things and everyware applications become widespread and immersive, invisible, ambient, networked computing makes us available to more people in more ways. And what about the implications of a direct brain-to-computer interface? Join in a discussion aimed at illuminating the concerns that should be addressed today to prepare for the potential future scenarios predicted by experts as documented by Pew Internet & American Life Project surveys and other current research.
to 1:30 PM
Locationpalooza! Leveraging Geo-intelligence to Engage Hyper-Local Communities
33 schedule::attendeesLocation Hyatt, Big Bend
event::about Location, Location, Location. Former Forrester Analyst Lisa Bradner, President of Geomentum, leads an exploration of the trends and opportunities of taking a hyper-local marketing approach to creating more relevant consumer engagement in micro-communities across the nation. Why are we seeing a rise in hyper-local platforms and should marketers be a part of these communities? Questions Answered 1. What is the future trend of hyper-local consumer media opportunities? Is it more than hype? 2. What is the dream-state of “location” for not just consumers, but marketers? 3. What are the technology and ethics requirements to do this successfully while respecting customers who trust you to know where they are?