2:00 PM
to 3:00 PM
Unleashing Employees: Empower Innovation From The Ground Up
81 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Josh Bernoff, Ted Schadler
event::about Groundswell technology comes to consumers first. At home, we get social, mobile, video and cloud services pitched to us 24x7. Empowering technologies will always come to consumers first because it's a wide-open market. A single developer can build an application that changes the world from a broadband-connected bedroom. All this technology puts tremendous power directly into the hands of customers and they often have more information than your sales or services team does. You'd better make sure you give customers better information than they can get elsewhere. The only way to do that is to empower employees to directly engage the needs and expectations of customers. Fortunately, they are not standing still. Your innovative employees are already building new solutions using these same technologies to solve customer problems. In fact, 37% of US information workers use do-it-yourself technology to get work done. It's covert innovation – your employees solving your business problems at the ground level. The challenge is to support this innovation while keeping the company safe. That takes a whole new way of thinking and acting. It takes an empowered IT organization working under a new set of principles. Empowerment is chapter 3 in the Internet story. Chapter 1 was the Web. Chapter 2 was Social Computing. It has that feel of inevitability. Companies like Best Buy that empower employees to solve customer problems will win. Companies that don't will lose.
event::tags Dual, #EmpoweredSXSW
3:30 PM
to 4:30 PM
Promiscuity or Private Groups: Mobile Photo Sharing
26 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Louis Gray, Mayank Mehta
event::about We all know photo sharing is nothing new - it's been around as long as photos have been around and that's a long long time! So what's all the buzz around mobile photo sharing now? Are people all jumping on the bandwagon to share their mobile photos? Instagram just passed 1M users within 3 months of their launch. Path introduced somewhat controversial private group sharing with 50 friends limit. And LiveShare by Cooliris just launched the first flexible private group sharing service for photos. Which brings us to question, are users more likely to resort to private streams? Is that where we are headed - small, intimate groups? What does it mean for the overall social graph(s) we have been building for the past years? Come and join in on the discussion around mobile photo sharing, the hottest topic in Silicon Valley.
event::tags Dual, #MobileSharing
5:00 PM
to 6:00 PM
U.S. Military's Mad Science Revealed
71 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Christie Nicholson, Christopher Mims, John Pavlus
event::about For more than 50 years the mad scientists at the Defense Advanced Research Projects Agency—aka DARPA, the outrageous research arm of the Pentagon—have been launching the most disruptive technologies on earth, living up to their mantra of “high risk—high payoff.” We have DARPA to thank for the personal computer, the Internet, the Berkeley Unix system, most of NASA, and countless crazy military innovations. Their mission is to think beyond the possible and forever be three decades ahead. In this talk we will dig into, and present the relevant parts of, DARPA’s $3 billion-dollar budget, pulling out the most amazing and most-likely-to-reach-fruition projects. Think electromagnetic bazookas, telepathic soldiers, ape-inspired robots, memory chips in brains, shapeshifting planes and boats. It might sound like sci-fi, but given its inspired history it seems that analyzing DARPA’s current projects will give us one of the clearest views into our future reality. Fasten your seat belts.
event::tags Panel, #MadScience
9:30 AM
to 10:30 AM
How Progress Bars Change the Way We Live
61 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Evan Jones
event::about Once upon a time slow connections begat the Progress Bar - bloated sites would taunt us with '15% loaded' screens. High-speed promised to kill the beast and free us from their tyranny but yet it lives! Progress bars are being used MORE lately to direct user actions. Look to Farmville and LinkedIn which push their users to collect 100% of their personal information. Incomplete progress bars are an itch that needs to be scratched. They carry the implicit language that declares 'You are here' but more importantly 'The end is in sight'. Game design motivates us through incremental, measurable progress towards a tangible goal but is this the way real life works? Is the progress bar's ubiquity in technology starting to affect the way we measure progress in meatspace? This panel will reach far across time and space to look at the story of progress bars, why they hypnotize us and what we need to do - slay the beast once and for all, or throw ourselves into its partially-complete embrace...
event::tags Solo
11:00 AM
to 12:00 PM
The New Sharing Economy
53 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Dori Graff, John Zimmer, Kim Gaskins, Neal Gorenflo, Punsri Abeywickrema
event::about Not too long ago, we got Zipcar, eBay, and Netflix. We got Prosper and Kiva and Kickstarter. What do they have in common? They ask people to share in one way or another. These days, sharing is an industry thanks largely to new technology. And it's critical to the environment, the economy, and the way we live together as a society. It's also an industry that we don't know much about yet. In 2010, Latitude Research and Shareable Magazine conducted the first-ever comprehensive sharing industry to establish benchmarks for awareness and adoption of existing sharing services, as well as sharing attitudes and behaviors relating to everything from information to food to transportation to workspace to travel accommodations. The study also sought to understand the new "psychology of sharing". What are the perceived benefits of sharing? What motivates someone to try sharing initially? What are the barriers to sharing, and how do we overcome them? Looking to the future, the study was able to answer what user demands exist, but aren't yet being met, in this new economy of sharing?
event::tags Panel, #Shareable
12:30 PM
to 1:30 PM
Dear Miss Manners: the Social Web, WTF?
34 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Deborah Schultz, Deb Schultz
event::about The social web is now a teenager –awkward, arrogant, snarky, fearless, experimental and open. She is shaking things up and having a major impact on our culture, social dynamics and etiquette. What are the new social dynamics and cultural impacts of all these tools and technologies? This session will explore the emerging etiquette issues of our participatory hyper-connected world. What are the new rules? How are our relationships, culture and business assumptions changing? Do we understand the impact of this new relationship persistence? - Do I have to ask before I post a photo of a friend online? Who has editorial approval? - Am I required to respond to every inbound communication I receive or is “ignoring” an accepted response? - Where is the line between encouraging participation and being just plain annoying? What are you doing mucking up my activity stream? - What the heck is a “friend” anyway? How do we design, build and manage these new spaces? What are the new rules of the online commons and the associated appropriate etiquette? This participatory session will ask attendees to contribute their own real world examples and will lay out a new framework for a new social contract. It’s our job to decide what we want our web teenager to be when she is all grown-up.
3:30 PM
to 4:30 PM
One Story, Many Angles The Multi-Platform Pitch
37 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Brian Seth HURST, Nathan Coyle, Nathan Mayfield, Scott Sternberg, Jon Chu, Kim Evey, Steven Amato
event::about Creators must be ready to transform their work today across multiple mediums. It's no longer enough to have an elevator pitch just for TV. Now, that hook needs to be refined for Web, mobile and other new devices. Indeed, transmedia and multiplatform storytelling is where creativity is at these days. What do you need to perfect your multiplatform pitch? Session co-produced by NATPE.
event::tags Panel
5:00 PM
to 6:00 PM
Are Internet Consumers Killing Online Creativity?
60 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Andrew Keen
event::about The Internet is increasingly portrayed as an instrument of consumer power, giving them enormous rights in terms of accessing content, mostly for free, often illegally. But have we inadvertently created a "cult of the consumer" in which the rights of a professional creative class have been disregarded? If the Internet is to mature as a viable media platform for paid content, do we need to calibrate our values and assumptions so that the rights of professional creators are held in as much regard as the rights of consumers?
event::tags Solo
9:30 AM
to 10:30 AM
Mobilizing Performance from Search
28 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Rich Devine
event::about By 2012, 20 percent of all search queries will come from a mobile device. While there is growing focus on creating mobile site experiences and applications, not enough businesses focus on their mobile search experience. Just because you’ve optimized search for the desktop doesn’t mean it works on a mobile device. Mobile search is different than desktop search—and for many businesses, it’s a critical step toward customer success. Our discussion focuses on three core actions: how to identify unique business opportunities for mobile search, how to optimize for mobile search, and how to measure the performance and value of mobile search.
event::tags Solo, #mobilesearch
11:00 AM
to 12:00 PM
People as Peripherals: The Future of Gesture Interface
50 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Lee Shupp
event::about Xbox Kinect has demonstrated the commercial reality of gesture interface in the home gaming environment. Advancements in sensing and projection technology in mobile devices are potentially setting the stage for pocket-based Minority Report gesture interaction. Absent the limits of one-user/one-device two-dimensional hardware interfaces, what are the new possibilities for three-dimensional interaction with real and virtual worlds? What are users ready for and how might their expectations evolve? In this presentation, we'll talk about the current state of gesture and natural user interface, its most obvious applications, as well as its pitfalls and promise for consumers in the near and speculative future.
12:30 PM
to 1:30 PM
The Future Enernet: a Conversation with Bob Metcalfe
29 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Bob Metcalfe, Joel Greenberg
event::about Are there lessons we can learn from the growth the Internet and the transformation of telecom over the past 30 years that we can apply to energy? If so, what role can the digital creative class play in transforming our society's relationship to energy? In this discussion with the inventor of Ethernet, founder of 3Com, and for whom Metcalfe's Law was named, we'll have a conversation about how energy innovators can compete against the status quo. We'll pop the myths of how change happens in an industry (or not) and we'll discuss analogies from the Internet that may be applicable to energy. We'll discuss the forces working for and against new energy futures. We'll define the criteria needed to create an energy future that solves many of the problems associated with our current creation and use of energy. We'll discuss potential strategies to reach those solutions. We'll touch on the energy technologies that look promising; what we need to do to foster the research that brings about new technologies; and we'll discuss how energy entrepreneurs can facilitate adoption of their technologies to bring about change. The future doesn't necessarily have to look like the present. Learn why from someone who has already transformed networking and is looking to do so in energy. Gain a better understanding of how you can participate in a new energy future in your personal, professional, or political life.
event::tags Dual, #sxswenergy
3:30 PM
to 4:30 PM
The Refrigerator Speaks: The Secret Language of Things
38 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Chloe Gottlieb, Will Turnage
event::about "Why have smart refrigerators failed to take hold? Where are the smart tables that were supposed to fill our homes? Smart products with embedded sensors are poised to share their intelligence, but lack of connections among products and services have limited their usefulness. Until now. In this session, we will showcase emerging smart products and break down the design and technology that will separate the wheat from the chaff. We’ll examine the connections these products will make with our lives by bringing more sensibility to sensor-based products."
event::tags Dual, #smartthings
5:00 PM
to 6:00 PM
27 (Fun!) Ways to Kill Your Online Community
71 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Patrick O'Keefe
event::about In this fun and extremely fast-paced session, you'll learn how to manage an online community backwards. You'll become an expert in the quickest ways to kill your online community, using tips you can take and use today to kill yours as soon as possible! You can even take these skills and work with clients who want to hire you to kill their community, too. Of course, if you want to attend the session to learn from those bad methods and do the opposite, in order to build a successful and well-run online community, you can. But, I'm not sure why you'd want to do that.
event::tags Solo
9:30 AM
to 10:30 AM
Touching Stories: Designing Digital Magazines for the iPad
62 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Matthew Carlson, Matthew Davis
event::about The launch of the iPad signaled the start of a new era for magazine publishing. A single device that delivered the fidelity of print and the interactivity of the Web, all wrapped up in a fun and easy-to-use form factor gave the industry new reason to hope. There was one trick: no one had designed for this brave new medium yet. Editorial teams suddenly needed to consider multi-touch gestures, multiple orientations, dynamic layout and the integration of rich media into the design of their issues. Ink-smudged print teams had to reach out to the pixel-based life forms in charge of the company Websites, and engage a new breed of Cocoa developers as well. Whole new models of information design and user experience we're launched at high velocity into the App Store. Both speakers were involved in designing some of the first digital magazines that launched on the iPad on April 3rd, 2010. They've spent the last year exploring new ways to experience and engage with magazine content on this exciting new platform. Together they've worked on iPad editions of magazines such as Spin, Dwell, National Geographic, Car and Driver and many others. In this session they'll share hard-earned knowledge and useful insights on how to design for gestural interfaces, how to integrate interactivity smoothly into digital magazines and what it takes to build an issue for the iPad.
event::tags Dual
11:00 AM
to 12:00 PM
Better Innovation, Design and Sustainability via Open Source
27 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Andrew Zolli, Hannah Jones
event::about The need has never been greater than it is today for action to be taken on separating consumption from the use of natural resources if we are all to thrive in a future sustainable economy. Nike believes that design, innovation and a commitment to open source data and collaboration will help fast track the work needed to architect a sustainable roadmap. This session will explore the internal and external pressures that are creating a platform for Nike to start a conversation with the design and development community around the value and application of intellectual property and data to help find solutions to some of the most intractable sustainability problems.
event::tags Solo, #nikebetterworld
12:30 PM
to 1:30 PM
Apps, APIs & Syndication: Creativity in the Post-Website Era
78 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Oren Michels
event::about The days of consumers sitting at a full-sized monitor browsing a website populated with your content alone are quickly evaporating. In order to succeed you need to take your experience and your brand to where your users are – mobile devices, collaborative applications and mashups, gaming consoles and third-party platforms. Branded websites as we know them are fast being replaced by mashups of content from multiple sources layered together or targeted experiences that take advantage of the immediacy, location awareness and ubiquity of mobile apps. This change is no cause for panic. In fact, for those that remain innovative, nimble, and open to new ways of developing business it can be one of the best opportunities to come along since the web itself. This session presents how to engage end users with your brand when designing online experiences means placing your data or functionality on others’ web properties (ones you don’t control) and vice versa. We’ll explore how others have been able to build their brand while embracing the concept of platform and how you can redefine partnerships and engage developers creating the apps that define the next wave of digital engagement. The session will cover concepts critical to online success like web services, platform development and APIs including a tour of some of the best examples of brands and pervasive experiences proliferating the digital network.
event::tags Solo
3:30 PM
to 4:30 PM
Mozilla School of Webcraft @P2PU
11 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker John Britton
event::about P2PU School of Webcraft: Web developer training that’s free, open and globally accessible. Mozilla and Peer 2 Peer University are creating the P2PU School of Webcraft, a new way to teach and learn web developer skills. Our classes are globally accessible, 100% free, and powered by learners, mentors and contributors like you. Our goal is to provide a free pathway to skills and certification to help people build careers on open web technology. Existing developer training is expensive, out of touch, and out of reach. We leverage peer learning powered by mentors and learners like you and self-organized study groups. We use existing open and free learning materials In this sixty minute session we'll briefly cover the inception of the Peer 2 Peer University along with details and success stories from the first three cycles of courses. We'll then dive into more detail about our collaboration with Mozilla Drumbeat including Mozilla's mission to engage the next million Mozillians. We'll present the P2PU School of Webcraft, and a case study of courses offered so far, including the first course, 'Mashing Up the Open Web.' Additionally, we'll introduce our plans to separate learning from assessment and our community driven credentialing system. At the end of the session we will invite the audience, and all of SXSW, to join a course on open web skills to be offered during the week of the event. Read more: https://wiki.mozilla.org/Drumbeat/p2pu/one_pager
5:00 PM
to 6:00 PM
Emerging Trends in Internet Art
54 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Nick Hasty, Aaron Meyers, Petra Cortright, Ryder Ripps
event::about Artists working with the Internet have to adapt, adopt, and respond to a continually developing medium with ever expanding potential. In this panel, we'll talk with leading artists about their practice and the current state of Internet art. Artists will discuss how recent developments, like the boom in online video, the proliferation of social media and mobile technologies, and the introduction of HTML5, have prompted new artistic strategies and aesthetics. The conversation will foreground how artists are often the first to experiment with and think through the new possibilities and limits of new technologies. Rhizome is a leading organization dedicated to Internet art. Founded in 1996, the organization has tracked and supported the development of this field since its inception. Rhizome supports artists working at the furthest reaches of technological experimentation as well as those responding to the broader aesthetic and political implications of new tools and media. We are affiliated with and based within the New Museum in New York.
event::tags Panel, #netartsxsw
9:30 AM
to 10:30 AM
Innovation: What Happens in Budapest Stays in Budapest?
10 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Peter Arvai, Marton Anka, Peter Halacsy, Henry Copeland, Zsolt Remenyi
event::about In theory, with global brands, instant communication and efficient markets, innovative sites in one country should be quickly copied in others. But cultural idiosyncrasies, language barriers and entrepreneurial egos often conspire to limit the diffusion of innovation. This panel looks at the web culture in Hungary, a European innovation hub, to evaluate its web imports and exports. Are entrepreneurs overlooking opportunities for innovation arbitrage between countries?
event::tags Panel
11:00 AM
to 12:00 PM
Japan Web: A New Beginning or the Galapagos
28 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
event::about Japan remains a big question mark. Sometimes qualified as strange, sometimes thought as very innovative, often unknown to many. Can you name one Japanese startup? Can you name one Japanese web service that you use? Do you know Facebook is almost inexistent there? With the recent successes of Twitter (almost 20% of worldwide tweets are in Japanese), the iPhone (shaking a very insular mobile market), is Japan opening up to the US and the world? Similarly, with Rakuten, the Japanese eBay, acquiring Buy.com & opening offices in the US, but also entering China and elsewhere, are we witnessing a new era of Japanese companies' expansion? Japan remains a land of opportunities. A country where innovative models are popping up every day. Let's learn about Japan.
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