to 3:00 PM
Cargo Containers: The Next Big Social Network?
65 schedule::attendeesLocation Hilton, Salon H
Speaker Tom Stitt
event::about The clothes you wear. The electronic gizmos you use. Much of the food you eat. These physical payloads were delivered by a complex, standards based, slow-moving packet switched network that uses cargo containers as packets and container ships as the network pipe. The containers, ships and ports are going digital and getting smarter. How containerization rules commerce. How new container technology is changing 40 years of no change. Hear why containers will become an integral part of emerging human social networks.
to 4:30 PM
App, Shmapp, Tell Me What Works Across Platforms!
186 schedule::attendeesLocation Hilton, Salon H
Speaker Aaron Forth
event::about The mobile market is flooded with fun, useful and engaging applications. These apps are becoming increasingly important to a company’s success but many companies are simply recreating their product for mobile without giving adequate consideration to the differences in mobile and Web based usage patterns. Additionally, specific benefits that the Apple and Android platforms offer are commonly not fully leveraged. During this session, Aaron Forth, vice president of product for Mint.com and director of Intuit Personal Finance Group, will discuss how companies can analyze customer usage patterns to develop the best possible mobile application and mold the app to harness the advantages of each platform.
to 6:00 PM
Will Your New Technology Win? Ask a Tree
49 schedule::attendeesLocation Hilton, Salon H
Speaker Ross Mclean
event::about Picking the right new technology to bet on and be on is a fundamental challenge in just about any business. But separating the future blockbuster from the flash-in-the-pan early enough in its lifespan to matter often baffles many of the smartest among us. This presentation proposes a simple analogy to help us dramatically improve our ability to predict which new technologies are destined to be the next Facebook, and which will be the next Second Life. By taking the audience on a historical tour of successes and failures in human technological innovation and filtering the cases through core principles of psychology, anthropology and other social sciences it makes two core points. First, it helps us understand why we are often blind to truly great and novel ideas and how we can learn to see them better. Second, it lays out a set of simple principles and a shockingly simple core analogy that anyone working in a field that requires getting humans and technology to interact can use every day.
to 10:30 AM
Stop the Bleeding! Immersive Simulations for Surgeons
15 schedule::attendeesLocation Hilton, Salon H
event::about Surgery simulators let medical students experience the adrenaline rush of a real operating room in a way that practicing on a cadaver cannot. Blood and guts aren't new to gaming, and simulators aren't new to training. But when the game is played on the human body, it offers exciting new opportunities for medical students to perfect their hand skills before they ever see their first patient. At the Center for Immersive and Simulation-based Learning at Stanford, the lowest-performing students in a surgery simulator outperformed the highest-ranked students trained by traditional means. In this panel, we will briefly look at the history of simulation training, explore some simulator interfaces, experience a demonstration of a surgery simulator, and allow (at least) one lucky audience member to put his or her hand on the virtual knife. Panelists will discuss how what we traditionally think of as a game environment can be used to dramatically improve the training surgeons receive, change how surgeons receive accreditation—and ultimately improve their performance in practice.
to 12:00 PM
Social Shopping: The Future of Selling Stuff Online
116 schedule::attendeesLocation Hilton, Salon H
event::about Markets are conversations. As the web continues its neverending voyage toward Social, indie merchants must learn to engage and interact with their existing and future customers in new ways. The era of Social Shopping has begun, so get the info you need to stay ahead of the curve. Learn how to take advantage of the social web to help your indie business make more sales, connect with your community, and build devoted followers around the world. Perfect for small business owners, artists, crafters, musicians, authors and anyone else with something to sell.
to 1:30 PM
Chicken or the Egg? What Search Activity Conveys
45 schedule::attendeesLocation Hilton, Salon H
event::about When people have questions they turn to search engines for the answers. Search activity can tell some interesting trends – hottest new gadget, most popular travel destination, or whether it’s going to be a bad flu season. By digging deeper, this activity can be used in more compelling ways. For instance, it can be interpreted to foresee trends and develop news stories as billions of searches lend themselves to many narratives. Figuring out the “what-does-it-all-mean” goes beyond declaring the winner in an ever-changing popularity contest, or what’s on top of everyone’s mind day to day. What does the rise in apocalypse-related searches following natural disasters say about our modern society? Are the lookups following Tiger Woods’ story prurient, or are we repeating our ancient fascination with the morality tale? And can search activity project what the masses will decide, even before the masses know themselves? This session will discuss the predictive nature of search and whether search has the power to drive news. By analyzing what people are searching for, societal trends can be determined and some would go as far as to say that search trends can actually predict the future. Analyzing search trends helps us understand the impulses and processes of why people make their choices at that particular moment in time.
to 4:30 PM
Semantically Yours: Dating Tips for the Semantic Web
28 schedule::attendeesLocation Hilton, Salon H
event::about "Single Graphed Concept seeks same for LTR, symmetry. Dependent graphs welcome. Physical location irrelevant. Stability critical: will only respond to persistent URIs. Query my namespace to begin the adventure of a lifetime!" Can you help your data find Miss Right? Yes, because you now have smarter data to create user experiences. The data has become so smart that the development of its own persona becomes valuable. Discover how smart data personas can be part of your development toolbox. By anthropomorphizing data, a persona based on the properties of the data and relationships reveals possibilities typical personas do not. "Smart data" carries meaning with it, enabling machines to make better decisions with less processing. When those meanings are well-defined and shared, such as in the case of the extremely simple and popular Dublin Core vocabulary, or a local data dictionary, the data itself creates powerful relationships. We designed an application using these simple techniques to visualize data's social network. We show the data persona, the application, and what makes them "smart" in this presentation, geared towards intermediate-level web developers who want to semantically-enable their social applications. Get your data a date...because every data needs a relationship.
to 6:00 PM
Left Brain Search = Google. Right Brain Search = X
69 schedule::attendeesLocation Hilton, Salon H
event::about Ever wonder why Google isn't very helpful in finding something fun to do tonight? Search engines have gotten really good at finding information that literally matches our keywords, but they fall short when our needs and priorities are either hard to express or hard to match directly to the target content. These limitations are giving rise to a new set of search experiences based on semantic understanding and recommendations that are personal, social, and contextual. Companies like Netflix, Yelp and Pandora have kicked off the first wave of new search. By focusing on searching by how we naturally think, talk and feel about the matter at hand, we can begin to find information that's relevant to us both logically and emotionally. In this panel, we will look at the emerging technologies and user experiences that are creating the next big thing for the search industry.
to 10:30 AM
to 12:00 PM
Finding Music With Pictures: Data Visualization for Discovery
51 schedule::attendeesLocation Hilton, Salon H
Speaker Paul Lamere
event::about With so much music available, finding new music that you like can be like finding a needle in a haystack. We need new tools to help us to explore the world of music, tools that can help us separate the wheat from the chaff. In this panel we will look at how visualizations can be used to help people explore the music space and discover new, interesting music that they will like. We will look at a wide range of visualizations, from hand drawn artist maps, to highly interactive, immersive 3D environments. We'll explore a number of different visualization techniques including graphs, trees, maps, timelines and flow diagrams and we'll examine different types of music data that can contribute to a visualization. Using numerous examples drawn from commercial and research systems we'll show how visualizations are being used now to enhance music discovery and we'll demonstrate some new visualization techniques coming out of the labs that we'll find in tomorrow's music discovery applications.
to 1:30 PM
Urban Technology on the Dark Side
31 schedule::attendeesLocation Hilton, Salon H
event::about Urban computing isn't just fun, games and mapping. There's a dark side to urban technology, with surveillance and subversion in operation and in opposition. It shouldn’t be a surprise: most technologies we use were originally developed in the military before making their way to the civilian side. But mostly, when we talk about urban computing, we tend to focus on its optimistic and entertaining uses. This panel confronts the relationship of cities to technology. Some things it will discuss: how soldiers literally cut holes in walls to through houses in urban wars; how the government creates geographically dark spaces on the map and launches secret satellites; and the role of DARPA (Defense Advanced Research Projects Agency) in giving rise to urban technologies we use today – to name a few. In balance, we’ll look at the ways that artists, activists, designers, architects and hackers reveal and challenge these shadowy-seeming technologies in their work.
to 4:30 PM
Toss the Projector: Redefining the Presenter/Audience Dynamic
61 schedule::attendeesLocation Hilton, Salon H
event::about Conferences are broken. Speakers feel like they are losing their audiences to email, Facebook, Twitter, and countless other digital distractions. And it's not just at conferences: everywhere in our lives, we find ourselves in a state of continuous partial attention, even with our spouses, teachers, and colleagues. And with constant connection comes constant distraction. It's definitely rude to tweet at the dinner table, but why should it be the same at a conference? Asking audiences to shut down their laptops and smartphones makes a public talk into a private, closed system. But many audiences are using technology to facilitate immediate, relevant, and valuable conversations focused around the talk's topic. Audiences are sharing conference ideas with the outside world, and this is a good thing! We should embrace the power of the backchannel. It's time to redefine the social dynamic between speakers and audiences. It's time to for talks to really be talks, to shift from presentation to conversation, and to think about how technology can profoundly benefit audience engagement. This talk will explain how technology has altered the nature of human attention, but will also explore how ideas are elevated and disseminated through digital conversations. In this talk, Arc90 and Behavior Design will debut a brand-new experimental tool to allow audiences and speakers to engage in a live, ongoing, and broad-based conversation. Come prepared for a unique experience -- one where you will be part of the show.
to 6:00 PM
Models, Technology, Beer: Recipe for Recently Possible Technology
27 schedule::attendeesLocation Hilton, Salon H
event::about In the ultimate face off between garage geek, fashion designer and replicating wizard, Bre Pettis, Diana Eng and Tal Chalozin will volley projects demonstrations back and forth. Experience an extraterrestrial taxi ride, machines that vomit plastic skulls, biomimetic deployable clothing and a mix of projects they've worked on and that have been worked on at GarageGeeks, NYCResistor and beyond. From runway glamour to pooping robots this presentation will show every angle of the possibilities that have recently emerged in the DIY hacker technology space.
to 10:30 AM
Tweeting On Weekends: Are We Becoming Socially Anti-Social?
40 schedule::attendeesLocation Hilton, Salon H
event::about At kids soccer games around the country, hyperconnected Dads tweet about trivia to pass the time. Meanwhile, as you walk into a supposedly social event, people all around you pull out their devices to "check in" on Foursquare or Gowalla. Through the night, people continue sharing their real feelings and thoughts not with the person in front of them but to their audience of "followers" on Twitter, making a real life social event feel decidedly ANTI-social. Sound familiar? As technology allows us to share every moment instantaneously online, are we missing out on what is right in front us? And if so, is the only solution to turn our gadgets off, or is there some imaginary line of balance that we can strike? This session will explore those questions, and the anti-social path that our always-connectedness may be leading us towards. Most importantly, we’ll try to uncover how you might fight back and reclaim your humanity from the social media bubble around you.
to 12:00 PM
Japanese Mobile Leaders Forum
23 schedule::attendeesLocation Hilton, Salon H
event::about "Japan" "Mobile" "Social Media" - what do you see when you have these words together? Cyber utopia? Shrinking Galapagos? Ninjas with high-tech swords? It's about time we know what the real scenes are in Japan. With the leaders of the mobile social media in Japan, we will discuss what the Japanese mobile social media world looks like, where they are headed, and how the "outer world" will affect / or be affected. Needless to give examples like the explosive rise of Twitter in Japan, the question is not whether the country is the "land of the rising sun" in mobile social media or not - it's how high has the sun risen, and why.
to 1:30 PM
Designing a Seamless Web to Mobile Experience
96 schedule::attendeesLocation Hilton, Salon H
Speaker Omar Green
event::about Clearly more and more consumers and small businesses are making the move to mobile to help manage their day to day lives. With that migration comes the demand – and expectation – for seamless utility between their Web and mobile experiences. Rather than having services live separate lives via their desktop or Web applications, customers are looking for instant gratification in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market.
to 4:30 PM
Where Are We Going? The Future of Location
94 schedule::attendeesLocation Hilton, Salon H
Speaker Josh Williams
event::about A fast-paced look at where location-based services are going in 2011 and beyond. From Checking-In to Game Mechanics to the badges worn during the Hyper-Local Geolocation Wars of SXSW, this discussion will explore the fads that captivated the tech press in 2010 as well as the fabulous future that lies ahead of us at the crossroads of mobile and social media. And yes, this is another panel description referencing "social media." You must now drink a shot — then join us for this not-to-be-missed irreverent and inspiring romp through (wait for it) The Future of Location!
to 6:00 PM
Our Devices: How Smart is too Smart?
21 schedule::attendeesLocation Hilton, Salon H
Speaker Dr. Genevieve Bell
event::about We won't quote Moore's Law to you, but we can all agree that technology is evolving at a rapid clip, maybe doubling its efficiency something like every two years (okay we couldn't resist). As these newly-evolved smart devices hit the market, consumers are changing with them. We become more social, more chatty, more plugged in as a result. We have a wealth of information at our fingertips and we're able to access it faster with smaller and smaller devices. How is all of this information, accessibility and speed changing us? Are consumers doubling our intelligence every two years? As an Intel Fellow and Director of Interaction & Experience Research for Intel Corporation, Genevieve Bell currently leads an R&D team of social scientists, interaction designers, human factors engineers, and a range of technology researchers to create the next generation of compelling user experiences across a range of internet-connected devices, platforms, and services. She will drive user-centered experience and design across the computing continuum.
to 10:30 AM
Profiting from Technology: Online, Offline and On Tour
13 schedule::attendeesLocation Hilton, Salon H
Speaker Bram Bessoff, Bryan Calhoun, David Claassen, Fred Croshal, Kimberly Thompson, Frederick Croshal
event::about Artists are leveraging new technologies and smart marketing to re-define success in today’s music industry. This panel features reps of innovative, tech-savvy artists and best-in-show technology providers to discuss trends and success stories - from tour-centric to online marketing strategies - using innovation and technology to boost the bottom line. Since technology start-ups are a dime a dozen, its critical to know which strategies and companies will drive your success while making you the most money online, offline and on the road.
to 12:00 PM
The SXSW PanelPicker: Can It Predict the Future?
11 schedule::attendeesLocation Hilton, Salon H
event::about Since its inception, the SXSW Interactive PanelPicker has provided a unique avenue for everyday movers and shakers to project their voice in front of industry peers. This panel will chronicle the idealist origin and creation of the PanelPicker proposal system and follow its historical path of growth and evolution throughout the years. In addition, 2011 industry trends and an overview of the current interactive landscape (a product of the expansive PanelPicker database) will be analyzed and dissected. The panel will conclude with a look into the future, and how PanelPicker can be utilized as a tool to help predict and identify emerging interactive industry trends.