2:00 PM
to 3:00 PM
Big Brother on the Big Screen
45 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Chris Conley, Cindy Cohn, Tim Edgar
event::about Can the NSA really do that? Join us at the movies to take a close look at how government surveillance has caught up with the fables dreamed up for Hollywood flicks. From location tracking to sensor networks, we'll discuss what’s technologically possible, what’s legal, and the impact on business and society. Jaunty tin foil hats and popcorn will be provided!
event::tags Dual, #BigBroBigScreen
3:30 PM
to 4:30 PM
Expressing Yourself Musically with Mobile Technology
40 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Ge Wang
event::about The mobile landscape as we know it is focused heavily on gaming, productivity and social media applications. But as mobile technology continues to advance and phones become smarter, people will search for even more intimate, immersive and interactive ways of expressing themselves. Today, mobile technologies have made music creation easy, affordable and accessible to the masses, enabling users of all ages, abilities and backgrounds, to create and share music, regardless of previous musical knowledge. Whether you’re a fan of hip hop, classic, pop or video game theme music, there is an app for everyone. And the entertainment industry has taken notice – almost every big name artist or brand has an app for mobile devices. Most of them are just fancy message boards providing information, but some are pushing the limits of what it means to interact with the artist or brand. From the palm of your hand you can Auto-Tune your voice to sound like your favorite hip hop star, play an instrument designed by Jorden Ruddess of Dream Theater or join a virtual Glee club. Each of these artists and brands are building communities thru mobile apps that provide anyone the ability to explore their inner star. This presentation will discuss how advances in mobile technology have opened up a new world of expression to everyone and enabled users to broadcast their own musical talents across the globe.
event::tags Solo, #MobileMusic
5:00 PM
to 6:00 PM
The Singularity is HERE
57 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Todd Marks
event::about The topic of Singularity is heating up as more people discuss what will become of the human race when computers exceed our intelligence. This presentation explores several theories about the future of mankind and points out how the technology leading us there is already HERE. “The Singularity is Near” is a book and movie written by futurist and prominent Singularitarian, Ray Kurzweil. It is a documentary with a B-line drama where Ray’s digital alter ego Ramona sets off on a quest to pass the Turing Test. Passing this test signifies the day computers can “think”, which came close to occurring a few years ago and is not far off. Learn what milestones we have already reached toward Singularity and what technologies present and future are leading us there. We will explore Location Based Services, Augmented Reality, Bio-Feedback and Smart Agents. We will analyze current trends in Bio-Technology, Nano-Technology, Computing and Robotics and discuss the possibility of Digital Immortality.
event::tags Solo, #Singularity
9:30 AM
to 10:30 AM
Dawn of the Data: Future of Consumer Lending
26 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
event::about Technology and mathematics are transforming consumer lending. Historically, it has been nearly impossible for people with bad credit to get loans. Yet, these are often the people who need it most - to buy groceries or pay bills. Until now, lenders determined who should get loans through a simple underwriting function based on a small amount of credit data. When this data is missing or wrong, banks deny the loan, leaving people to payday loans or pawn shops - very expensive options that put people further in debt. Millions of people are being denied credit because underwriting hasn’t evolved. Why use only a handful of variables when we have vast amounts of data provided by the customer, the Internet, and social media? All data is credit data and we should use it all to make better underwriting decisions. Analyzing vast amounts of data, however, requires complex machine learning more akin to search engines than your corner bank. The future of financial services is to become more like a recommendation engine, and less like a place where you stand in line to deposit checks. The panelists will discuss how to use large-scale data analysis to re-invent underwriting and replace today’s antiquated methods. Better underwriting will open up good credit to people who don't have a lot of good options and materially improve the financial lives of the people who need it most.
event::tags Panel, #DawnofData
11:00 AM
to 12:00 PM
Banks: Innovate or Die!
42 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Rob Garcia, Bob Weinschenk, Brett King, Joshua Reich, Anna O'Brien
event::about Are big banks too big to...innovate? It's clear that big banks have lost their innovative edge. Strict new government regulations and frustrated customers walking away haven't even sparked creativity from them. Luckily for consumers, there is a new wave of financial service innovators pushing the limits. Incorporating cutting edge technology, social media and -- believe it or not -- genuine customer service, this new group of financial players are giving traditional banks a run for their money. The Banks: Innovate or Die! panel will discuss why big banks are failing with today's Web 2.0 consumers, and will examine the new players in the space who are stealing customers away due to their innovation.
event::tags Panel, #BankInnovation
12:30 PM
to 1:30 PM
Flash is Dead! Long Live Flash!
63 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Michael Fleet, Toby Miller, Elliot Chong
event::about Some love it, some hate it. Few technologies have had a more visceral response from developers and users alike than the Flash platform. From the Silverlight saga to the public slugfest between Apple and Adobe, each point of contention has left detractors saying that "this" will be the time that Flash dies. Will it ever stop crashing our browsers? Will it ever stop being a CPU hog? Can HTML5 finally kill Flash once and for all? Join us as we clear the FUD (Fear, Uncertainty and Doubt) around these and other points of contention that have driven so many heated forum rants and paginated comment threads.
event::tags Dual, #flashdebate
3:30 PM
to 4:30 PM
How Does SciFi Influence Our Future Cities?
54 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Adam Greenfield, Igor Schwarzmann, Jo Guldi
event::about How do you imagine the future of our cities? Flying cars like in 5th Element or maybe fully automatic car systems like in Minority Report? A lot of green spaces like on the Star Trek version of future Earth or maybe more like the dark, wet streets in Blade Runner? Will we live on a planet that resembles Star Wars' Coruscant city-planet idea or will it be something stick to our mix of urban and rural environments? Is something like Cisco's New Songdo in South Korea more fiction or reality? How would most people perceive IBM's Smart Cities plans? Currently, there is almost no topic discussed as intensely as the future of urban environments. No wonder, since studies show the projection that by 2050 almost 75 percent of the then 9 billion people on this planet will live in megacities. We want to compare the current developments with the ones we know from fiction, because we're highly influenced by those science fiction images that swirl in our heads.
event::tags Panel
5:00 PM
to 6:00 PM
Web Mashup Platforms for Future Programmable Cities
20 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Vlad Trifa, Christine Outram, Dominique Guinard, Rachel Sterne
event::about The public infrastructure of our cities are obscure structures whose workings are not accessible to most citizens. What if every sensor in our cities would have a Web API anyone could access in real-time and mashup? Open and easy to use Web platforms that enable efficient integration, processing, storage, and access to the enormous amount of data digital cities generate are increasingly needed, and we'll explore the various technologies that are making such solutions possible. Furthermore, we'll go much more beyond the technical aspects of such a platform to address the more controversial implications of such an Orwellian scenario. Hopefully, this session will provide a forum for the different disciplines involved in the design of future cities to establish a common ground for better interdisciplinary cooperation and understanding in this area.
event::tags Panel, #programmablecities
9:30 AM
to 10:30 AM
Death of the Relational Database
65 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Hank Williams
event::about People have begun to realize the enormous gap between the relational database abstraction and the way people actually think about information. To be clear, I am not suggesting that relational databases will stop being used or that they are going to go away, but that developers are going to stop thinking of their data in relational database terms. Everyone from regular users to sophisticated developers thinks about information in a pretty simple way. There are objects, and there are connections or relationships between objects. For example if you have two objects, a cup and a table, the relationship between them might be “sitting on”, indicating that the cup is sitting on the table. What makes this model so sturdy is that we can continuously add new objects: tables, cups, chairs, floors, table cloths, etc. And we can add infinite relationships, such as sitting on, sitting under, covering, etc. Computer scientists, and now, thanks to Facebook, everybody else, refers to this structure as a graph. New data models such as the graph provide new ways to think about persisting data. The death of the relational database means the death of the relational database *abstraction* as a way that programmers think about data. What programmers need is to model data in the most natural way possible, and we are starting to see storage abstractions that are closer to how humans think instead of how computers need to.
11:00 AM
to 12:00 PM
Building Fences in the Sky: Geo-Fencing Has Arrived
38 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Alistair Goodman
event::about Imagine walking past your favorite restaurant, and receiving a coupon for a free dessert. Imagine jogging through Central Park, taking a break, and receiving a text from The North Face about a trail nearby that you’ve never taken but sounds great. These scenarios aren’t set in the future, but happening today, and are made possible through geo-fencing, the location-based technology pioneered by Placecast. Through geo-fencing, Placecast creates virtual fences around physical locations – stores, entertainment venues, parks, apartment buildings – literally anywhere on Earth. The technology is described here by the NYTimes http://www.vscconsulting.com/placecast/article/8567 and here in the WSJ: http://www.vscconsulting.com/placecast/article/9142 This session will provide data-backed information and dispel myths around location-based services (LBS). The audience will learn: 1) How to go about starting a location-based program utilizing geo-fence technology 2) Challenges and best practices in LBS 3) How geo-fences are being used today, including case studies from major brands such as The North Face, American Eagle Outfitters, SONIC 4) How privacy/security issues are handled Location-based services can offer information, discounts, alerts, and more – all making our lives easier, and bringing the messages we want directly to mobile phones via SMS. The possibilities for geo-fencing are immense, and we’ve only begun to tap into them.
event::tags Solo
12:30 PM
to 1:30 PM
The Man in the Van Needs Geo Location
19 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Marcus Nelson, Chris Hutchins, Ryan Kuder, Ryan Graves, Stacey Epstein
event::about There are lots of obvious geo-location use cases for consumers. But how can enterprises benefit from geo-location apps? Everyone knows the man in the van – they are installing your cable, technicians fixing heavy equipment in the field, landscaping office parks, repairing medical devices on-site and more. Shouldn’t those businesses be able to benefit from mobile apps that are geo-location aware? Whether they need to pick up and install a new fetzer valve or simply need to know where there next job is, there’s no reason why they can’t benefit from what Gowalla, DoubleDutch and foursquare have done for consumers.
event::tags Panel
3:30 PM
to 4:30 PM
Future of Collective Intelligence: Location! Location! Location!
91 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Tero Ojanpera, Naveen Selvadurai, Claudia Lagunas, Owen Thomas
event::about Ever met a friend for a spur-of-the-moment drink just because Foursquare told you he was down the block? How about popped into a restaurant in a foreign city because your phone told you that you’d like it? Or got wind of a special product offer at the precise moment you were walking by your favorite store? If you haven’t yet, you will. And your life will be better for it. Here’s the deal: new location-aware technologies recognize where you are and connect you to the people and things that matter to you most. But you knew that already. What you don’t know is what’s next – how the next generation of mobile location-aware services are going to transform how you socialize, shop and experience entertainment in unimaginable new ways. Where a mobile device will know what you like, maybe even more than your best friend. And where you hold a virtual passport to new and spontaneous experiences in the palm of your hand. Dr. Tero Ojanperä of Nokia will lead a panel that propels you into the future of location-based services and gives you a first look at the products and services that will revolutionize how you connect with the world around you.
5:00 PM
to 6:00 PM
Living Maps: New Frontier, Big Brother, or Both?
20 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Christophe Aguiton
event::about Living Maps are generated using the geo-localisation features of social network services, mobile phones and GPS. They offer us a new tool for living in the cities but they also increase our vulnerability to controls. How can we use Living Maps? What rules do we need? And who makes them?
event::tags Solo
9:30 AM
to 10:30 AM
Subtle Sexuality: NBC.com Adds Spice to Shows
24 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Carole Angelo, Dana Robinson, Joya Balfour, Neal Pollack
event::about NBC.com creates unique content and interactive experiences that enhance/support NBC's on-air television programming. From Chuck's Mission: Chuck Me Out to The Office's Subtle Sexuality webisodes, the staff at NBC.com builds relationships with the shows to create compelling content and communities for users to engage with beyond the standard 30-60 minute time-slot on-air.
11:00 AM
to 12:00 PM
TV + New Media = Formula for Success
57 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
event::about Today, show creators, actors and networks all have something new to consider when they move to launch a new program – new media/technology. From Facebook, to Twitter to mobile and games, new media has completely changed the way TV is consumed. Fans are no longer satisfied with on-air programming. They think about their favorite characters beyond the program, they’re interested in the people behind the scenes and they want to share their passion for their favorite shows with others. USA Network and Oxygen Network are two of the leading cable networks that truly understand what fans are looking for– the networks are cutting edge in how they approach technology to extend the reach and life of programming. This panel will bring together several of USA and Oxygen Network’s executive producers, digital executives, show creators and actors to discuss how new media is integrated throughout all aspects of a shows creation. Some will discuss how immersive gaming experiences tied to the show actually drove inquiries on cars for one of the US’s biggest automakers to more cars then they had to sell, another will address how being involved in live webcasts, podcasts and behind the scene tours with citizen journalists and bloggers have made them come from behind the scenes to the forefront, and finally, one actor will discuss how new media has changed the meaning of celebrity.
12:30 PM
to 1:30 PM
Interactive Narratives: Creating the Future of Storytelling
59 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Andrew Lewellen, Esther Lim, Josh Koppel, Robert Pratten
event::about Literature need no longer be defined and combined by theobjects that contain it—books and magazines and pages. New Media technologies like Augmented Reality, Transmedia Storytelling, and Interactive Stories offer new ways for narratives to be created and experienced. How can writers work to create new forms of storytelling? Experts who are committed to this vision will talk about examples of work and discuss the opportunities in this emerging field.
event::tags Panel, #rivernarratives
3:30 PM
to 4:30 PM
The Future of Microformats
68 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Ben Ward, Frances Berriman, Paul Tarjan, Tantek Celik
event::about Google, via its rich snippets, has reported that microformats has a 94% usage share (as compared with RDFa etc.). So how does the future look for microformats? In this session, we'll look closely at real problems with implementing microformats in HTML5 and how this can be done, and whether there will be a continuing place for them. We'll also look at emerging technologies and techniques, such as RelMeAuth and discuss advanced user techniques. As Microformats passes through it's 5th birthday, we'll discuss the highs and lows of the project.
5:00 PM
to 6:00 PM
Too Soon? Timing Topical Web Videos
19 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
event::about Learning the art of when and how to create a web video for maximum comedic and cultural impact, while being mindful of an issues timeliness.
event::tags Panel, #Chtoosoon
9:30 AM
to 10:30 AM
Internets, How Do They Work?: Lessons from ROFLCon
69 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Chris Kelty, Christina Xu, Diana Kimball, Tim Hwang, Tim O'Reilly, Diana Kimball
event::about What do you learn when you get the entire internet together in one room? In this panel, the cofounders of ROFLCon (Tim Hwang, Diana Kimball, and Christina Xu) will share what they’ve learned from cramming the internet’s celebrities, content creators, and community organizers into the same space as their fans and the academics that study it all. We will give you the condensed, Cliff Notes version of what guests like moot, Mahir Cagri, Ben Huh, Tron Guy, and Autotune the News have revealed about the currents at work underneath the internet universe. Beyond merely sharing some moments and the usual pictures of funny cats, we’re also going to focus in a bit on the even more amusing backstage of putting something like this on. What have we learned? How are we thinking about events around internet culture now? And how/why did we get Leeroy Jenkins to do our conference security? This panel will also be taking a step back to grapple with some of the questions that have emerged as the most important in our dealings with the internet at ROFLCon: what happens when internet culture becomes big business? What counts as an “internet culture”? What are the ethics of operating in this evolving ecosystem?
11:00 AM
to 12:00 PM
Is Crowd-sourcing the Enemy of Innovation?
29 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Robson Grieve, Michelle Gass, Jeff Howe, Polly LaBarre
event::about The great democratization called crowd-sourcing is quickly becoming a debilitating hurdle for innovation. Without an understanding of how to use public opinion, C-suite officers are ditching vision and conviction and risk turning critical business decisions into popularity contests. Do “we, the people” have too much power? How should you use the crowd? This session is sponsored by Creature.
event::tags Panel, #csuitecsourcing
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