SCHED* SXSW 2011

Like the web, startups are transforming the world of conferences, and the action is in local and niche events.  We'll explore how you can produce a world-class event that attracts a national audience by tapping into engaged niche audiences and regional passions. New technology in ticketing, marketing, and communicating makes it possible to produce an world-class event on a minor-league budget.  By tapping into the lessons learned from producing open source 'camps', conference startups are more engaging, more authentic, and more community focused. With a focus on audience engagement, inspiring passions and building bonds between attendees, these startup conferences are creating a holistic conference approach onstage and offstage before and after the event. These panelists are launching the next generation SXSW's right now and you can too.  BoCo, Big Omaha, Mom 2.0 Summit, TribeCon and the TEDx conferences are some of the new conferences on the new must-attend circuit.  Learn how SXSW is actually incubating and inspiring this new generation of events and how you can produce the next startup conference hit.     
http://schedule.sxsw.com/events/event_IAP6286

Would you like a helping hand that is affordable, accommodating, and productive? With the explosion of Web and mobile applications, now more than ever, companies could benefit from a helping hand. With so much to do, and so little time, Amanda and Caroline share how to knockout that online marketing to-do list with an internship program, where they address how to assess the workload, create a mutually beneficial program and recruit Rockstar interns. Amanda and Caroline will share strategies and tactics on: (1) Finding ideal tasks for interns (2) Developing the internship program structure (3) Setting expectations on free versus paid. This presentation intends to show you how to create a win-win situation for both your company and your interns.
http://schedule.sxsw.com/events/event_IAP7146

Hate Gone Viral tackles the challenges faced by society in dealing with the growing phenomenon of the proliferation of hate speech in new media. This phenomenon has created a “ Internet Hate Incubator” that has accelerated and heated hate speech to a boiling point. Facebook, YouTube and Twitter have become prime breeding grounds for hate groups, cyberbullying and terrorist recruiting cells, all hiding behind the protections offered by First Amendment protected speech. What can we do to stem the tide of hatred? What can parents do as their children are exposed to this steady stream of hatred in a world where there is no longer a barrier between the brick and mortar world of hatred and the safety of the home? Hate Gone Viral attempts to answer those questions and explains how the Internet Hate Incubator and the Social Hate Incubator are playing roles in the increase in hate speech and violence in our society.
http://schedule.sxsw.com/events/event_IAP7673

Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.
http://schedule.sxsw.com/events/event_IAP7270

It has been said that the health and fitness space is “riddled with good intentions”. We all know we should eat better, get more rest, and workout more – but there never seems to be a shortage of things that get in the way of us becoming as fit as we could be. We sign up at the gym – but stop going after a month or two because boredom has set in. We promise ourselves we will start running again – but work, family and other commitments seem to take up all our time. We convince ourselves we will “just do something” – but feel helpless at the critical moment because we don’t know what to do, or feel embarrassed to even start. But when it comes to health and fitness: people have good intentions. This panel is about how we can tap those good intentions using online tools in new and innovative ways, and convert them into real improvements in our personal fitness. The panel will explore the thought processes around fitness and reverse engineer why – despite good intentions – we don’t choose to workout as often as we would like to. We will take internal, environmental, societal, lifestyle and other factors into consideration. We will then discuss how social networking tools, geolocation and the real-time web can be used to help create more, better and personalized opportunities for people to choose to workout, do justice to their good intentions, and become fitter, happier people.
http://schedule.sxsw.com/events/event_IAP6951

With the rise of cheap electronic devices like Nike+, Adidas miCoach and Nintendo's WiiFit, this panel looks at how technology is increasingly becoming part of the everyday fitness regime and what personal and wider social benefits this brings. The Core Conversation will explore these sites and devices and discuss what makes them useful as opposed to being another sports marketing gimmick. Some topics that we'll discuss include The personal benefits: how online fitness sites add to one's overall training program (ie. data visualisation/ goals/ feedback), The social affects: getting more people involved in community and peer support, from online running races (Nike's Human Race) to interactive fitness clubs, The data collection and privacy issues: how is the data useful outside of a users immediate training programme, can it be combined with other data to give insight into personal or public heath patterns. Are there concerns that users are giving away too much personal data? And lastly, The future predictions: what are the benefits once the devices become more advanced (ie. better monitoring of data such as heart rate, body fat and weight). What are possible negatives?
http://schedule.sxsw.com/events/event_IAP8162

What does finding a doctor have to do with finding true love? The answer is matchmaking. The web revolutionized the way singles find romance, and now the same tools that made it convenient to find and connect with a mate are being applied to the task of finding the right physician. Eight out of 10 people use the web to find health information, and more than 5.5 million of those visit Vitals each month for information and reviews to help them find the doctor that best meets their needs. That’s because Vitals has the largest comprehensive database of eligible doctors in America. We pair it with relevant physician data, along with more physician ratings than any other site online to make the task of finding Dr. Right easy. Vitals empowers patients by encouraging open dialogue as well as transparency in the physician-patient relationship. It’s the perfect matchmaker for patients and doctors in this modern health age.
http://schedule.sxsw.com/events/event_IAP8124

The line between enjoyment of technology and feeling unable to disconnect or spend less time in front of a computer or TV screen is a fuzzy one. Professionals don't recognize Internet or video game addiction, yet many people still use those words to describe the sense of being sucked into the Internet or gaming and being unable to cut back. What have your experiences been with spending too much time online or playing video games? Have you ever tried to cut back? How successful were you? We'll discuss strategies to help you get back your life and re-connect with your face-to-face life. This is a core conversation.
http://schedule.sxsw.com/events/event_IAP8419

Research shows the more engaged a person is with their community, the more they get out of it. But how does this really work -- how do online communities help people with their mental health? What can we do to improve how these communities function and make people feel like they're in a real, supportive community? What have your experiences been with these communities? What made you feel better or worse while in a community? This is a core conversation.
http://schedule.sxsw.com/events/event_IAP8418

Social media has seen rapid growth, but healthcare, a highly regulated and sometimes conservative industry, started as a somewhat reluctant player. Challenged with the need to comply with HIPAA guidelines as well as FDA marketing policies--even before the agency had addressed social media--healthcare organizations and their audiences were left to figure it out as they went along. Led by some smart innovators, social health emerged in 2010 as a force to be reckoned with. Still, there have been missteps as well as successes, and many questions remain. Chief among them is the ethics of social media in healthcare, and how transparency may or may not be the ultimate cure-all. Two social health advocates--a leading social health consultant and an executive from one of the nation's premier hospitals--will lead an interactive discussion to explore the multifaceted challenge of social-powered ethics in healthcare. Some of the topics they'll tackle include the birth of the fPatient, the over/under on disclosure, the friendly ghostwriter, and turning regulatory and legal into champions. Attendees will help shape the conversation and walk away with actionable strategies to apply to their social media efforts.
http://schedule.sxsw.com/events/event_IAP8196