12:30 PM
to 1:30 PM
Creativity, Commerce, and Policy: A Conversation
15 schedule::attendees
Location
Austin Convention Center, Room 17AB
event::about Berklee College of Music and Harvard's Berkman Center for Internet & Society are in the midst of a year long collaborative effort to initiate and promote discussion about the future of the music business. Assistant Professor in Berklee's Music Business / Management program Allen Bargfrede and Christopher Bavitz, Assistant Director of Harvard Law School's Cyberlaw Clinic, host a conversation with an artist or two about their experiences in the music business, and will focus on the ways in which existing legal regimes and business models inform (and are informed) by the creative process.
event::tags Other, creativity
2:00 PM
to 3:00 PM
Eight Things That Hip-Hop Taught America
27 schedule::attendees
Location
Austin Convention Center, Room 17AB
Speaker Dan Charnas, Rob Stone, Elliott Wilson
event::about Some endlessly debate the downside of hip-hop, but the genre has also contributed to the music industry and America as a whole. Using the book "The Big Payback: The History of the Business of Hip-Hop" as a touchstone, experts will examine eight effects that hip-hop has has on our culture and society. They include: the desegregation of the music business, the browning of America, the birth of the "street team," the super-empowered artist-mogul, the breaking of the Hollywood color barrier, and, of course, the election of Barack Obama.
event::tags History of Music, eightthings
3:30 PM
to 4:30 PM
Break a Leg! Musicians and Health Care Reform
10 schedule::attendees
Location
Austin Convention Center, Room 17AB
event::about A 2010 Future of Music Coalition survey found that 33 percent of the 1,400 musicians surveyed didn't have health insurance—twice the national average. In 2010, Congress succeeded in passing a health care reform bill, but what does it mean for “real musicians”—namely, those artists and songwriters trying to make a living in a time of unprecedented economic challenge? What will the law do to expand coverage for the creative class, and how can musicians take advantage of these changes? One of the most pressing issues is the mandate that all Americans -- including musicians -- attain health insurance coverage by 2014. How will musicians access affordable coverage in the next three years?
event::tags Late Entry, breakaleg
5:00 PM
to 6:00 PM
Bill and Ted's Excellent Adventure: Digital Music Redux
19 schedule::attendees
Location
Austin Convention Center, Room 17AB
Speaker Bill Wilson, Ted Cohen
event::about What is the state of digital music? Many rail against the labels for not getting it, but do we even know what "it" is yet? Digital is not replacing physical sales, the new generation of music fans see no reason to pay for music or even music services, the live industry is declining and the best answer we have so far is to sell premium packages to superfans. Is that a viable strategy on which an artists can build a career? Where is the balance between affordable royalty rates for the services and livable royalty earnings for the artists? Are the labels getting more realistic with their licensing terms or are digital music startups an entrepreneurial death wish?
event::tags Online Sales-Subscriptions, billandted
12:30 PM
to 1:30 PM
Cash For Your Songs: Getting Music in Commercials
28 schedule::attendees
Location
Austin Convention Center, Room 17AB
Speaker Bonny Dolan, Josh Rabinowitz, Keith D'Arcy, Lauren Ross, Sherry Orson, Eric Shaw
event::about Get the inside scoop into the advertising agency world in regard to placing music in commercials. Advertising players discuss how it all works, who to contact, real life success stories, tips and inside secrets.
event::tags Music Placement (Film-TV-Ads), cash4songs
2:00 PM
to 3:00 PM
Insider Tips for Maximizing Licensing Income & Opportunities
22 schedule::attendees
Location
Austin Convention Center, Room 17AB
Speaker Katrina McMullan, Julie Enzer, Brian Mcnelis, John Ray, Paul Adams, Robert Kaplan, Rob Kaplan
event::about A hypothetical negotiation covering the licensing of two different songs (one recorded by a major label artist and one by an independent artist) for use in a major studio film, accompanying TV ads, branded toys/games, soundtrack, promotional uses, industrial uses, lyric changes and original artists re-recording the new licensed version. Learn the right questions to ask and what realistically can be achieved in non-record licensing. Discover the intricacies of negotiating a licensing deal with multiple players and benefit in observing the perspective of licensees in these deals.
event::tags Licensing, insidertips
3:30 PM
to 4:30 PM
Songwriters Explain Everything
10 schedule::attendees
Location
Austin Convention Center, Room 17AB
Speaker Ron Sexsmith, Jody Williams, Hazel Dickens, Hayes Carll
event::about A memorable melody, verses and choruses that work well together, the ever-elusive bridge - the components of a great song are easily described, yet mysterious to the core. Our annual panel of songwriters focus on the creative end of their jobs, illustrating their stories with performances. This panel is presented with BMI.
event::tags Other, songwriters
5:00 PM
to 6:00 PM
360 Approach to Online Music Videos
8 schedule::attendees
Location
Austin Convention Center, Room 17AB
Speaker Amy Doyle, Rick Krim, Joe Cuello, Jay Frank, Jose Cuello, Matt Pinfield
event::about Music television exec's discuss the growing importance the internet is playing in musical discovery and interaction. Networks have extended their music offerings into the digital space to provide a comprehensive music experience that goes beyond traditional music videos to include artist interviews, news, live streams and social media interactions. How is this 360 approach resonating with their audiences?
11:00 AM
to 12:00 PM
Music in the Night
10 schedule::attendees
Location
Austin Convention Center, Room 17AB
Speaker Jim Pitt, Scott Igoe, Jonathan Cohen, Nick Stern, Kate Jackson
event::about Musical performances are a staple of late night talk shows. Show bookers will discuss how they find and book bands. Advice will be offered on how musicians can better their odds in the process, and how bands and shows work together once confirmed to make the most of their shot.
event::tags Music Placement, inthenight
12:30 PM
to 1:30 PM
What It Takes to Get and Promote Gigs
17 schedule::attendees
Location
Austin Convention Center, Room 17AB
event::about New, emerging, and established artists are having difficulty filling venues. Could it be that artists are not being booked in the right places? Could it be that ticket prices are too high even for smaller artists? Is it because nobody knows how to best promote the gigs? Or is it all of the above? This panel will focus on everything you wanted to know about getting a gig and how to promote it effectively and efficiently, and how new technologies can play a vital role in all this. Each panelist is an expert in their field and will talk about the traditional and nontraditional methods of booking and promoting gigs.
event::tags Touring-Venues, getgigs
2:00 PM
to 3:00 PM
Critics vs. Publicists: Why Must Things Be Contentious?
21 schedule::attendees
Location
Austin Convention Center, Room 17AB
Speaker Heather West, Kyle Ryan, Bill Bentley, Traci Thomas, Bill Holdship
event::about While we all pretend our relationships are ultra cordial, there is resentment galore on both sides of the Publicity/Critics axis. Critics complain about getting too many pitches, about miscues in interviews, about not getting the access they request and so on. Publicists feel ignored, get angry when critics request everything and review nothing, when critics insinuate that they'll review a show when they really just want tickets, and so on. Let’s hash out these issues, face to face.
event::tags Publicity, contentious
3:30 PM
to 4:30 PM
Get Band Business Done Smart
13 schedule::attendees
Location
Austin Convention Center, Room 17AB
Speaker Martin Atkins, Hillel Frankel, Stephen Hutton, Steve Hutton
event::about A fast moving debate style panel about the best way to go about band business. Traditional and guerilla methodologies will be presented. Come away with great strategies.
event::tags Legal, bandbusiness
12:30 PM
to 1:30 PM
The Independent Music Label Roadmap
21 schedule::attendees
Location
Austin Convention Center, Room 17AB
Speaker Rich Bengloff, Portia Sabin, Jenna Lomonaco, Dorothy Hui, Don Robertson
event::about As technology has transformed the music industry the sources of revenues have changed and the marketing tools needed to promote music to garner these revenues have changed as well. As a result Independent music labels have evolved and restructured themselves to acquire the tools and staffing needed for the modern music label to succeed, a mix of old and new ideas. This panel will include discussions of the changes that have been needed in the areas of organization structure, promotion and technology to meet the modern challenges of the music industry and to transform themselves to compete and succeed in the current market place. Topics will include how to devise an overall business plan and how to use e-mail marketing/commerce, Direct-to-Fan relationships, social networking plans, licensing options, etc. as part of that plan to meet current market challenges.
event::tags Labels, indieroadmap
2:00 PM
to 3:00 PM
FUTUREHIT.DNA - A Conversation With Jay Frank
4 schedule::attendees
Location
Austin Convention Center, Room 17AB
Speaker Jay Frank
event::about Since its publication, Futurehit.DNA has quickly become a landmark book analyzing technology’s role in creating hits. The types of songs that become popular and generate income are radically different than in the past. Author Jay Frank will analyze the various points that makes a song more hitworthy in the digital age. With the digital landscape changing radically every week, Jay will also point out some new trends in hits that have developed since the publication of his book. Utilized by artists and labels worldwide, getting the inside scoop on how to make your songs more hit-worthy will make this a crucial panel for every artist to attend.
event::tags Late Entry, futurehit
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