12:30 PM
to 1:30 PM
Archiving & Accessing Music Media - The Great Migration
11 schedule::attendees
Location
Austin Convention Center, Room 16A
event::about The task of archiving today's entertainment assets goes well beyond safely storing thousands of tape boxes and film cans. This is especially true in the case of music assets. To keep pace with the rapidly changing marketplace, it has become necessary to provide not only secure physical storage, but also to provide digital migration, restoration, electronic delivery and other studio operations. There is a strong case to be made that all these services should be available within the facility to minimize risk, improve service and reduce costs. In today's up-loadable, down-loadable, cloud-based, e-delivery-centric music marketplace, the ability to preserve and prepare music assets for secure and immediate delivery directly from the archive is key, making the archive not only the secure repository for valuable music assets but also the first link in today's digital supply chain.
event::tags Late Entry, archivingmusic
2:00 PM
to 3:00 PM
Producing Killer Videos Without the MTV Budget
26 schedule::attendees
Location
Austin Convention Center, Room 16A
Speaker Jason Hsiao, Tom Hartle, Naveen Jain, Matthew Mills, Mike Rosenthal
event::about It's now possible for musicians to shoot and produce their own professional quality music videos at a fraction of the price it would cost to pay a pro production crew. As a result, the promotion and reach of their music videos go a lot farther, faster, and for less. For bands that don't have huge budgets, there are tech tools out there to help. An ex-MTV producer turned online video company co-founder discusses the latest technology, and, how to spread the word far and wide via social media.
event::tags Marketing, killervideos
3:30 PM
to 4:30 PM
Legal Aspects of Music Licensing
22 schedule::attendees
Location
Austin Convention Center, Room 16A
Speaker Erik Metzger, Larry Waks, Lawrence Waks
event::about With declining record sales, musicians are looking for other ways to derive value from their works. More music is being licensed into film, television, advertisements, games, and other media than ever before. What are the legal challenges involved? Intellectual Property attorney, Erik Metzger of Intel Corporation, teams up with Entertainment attorney, Larry Waks of Austin firm, Jackson Walker, LLP, to provide musicians what they need to know to take advantage of the growing music licensing industry.
event::tags Music Placement (Film-TV-Ads), legallicensing
5:00 PM
to 6:00 PM
Touring Together: The Future of the Club Business
20 schedule::attendees
Location
Austin Convention Center, Room 16A
Speaker Matt Hickey, Trey Many, Ryan Vangel, Johnny Beach
event::about How much longer can club acts compete on tours, and expect people to have the money to support them? With the economy shrinking, and less disposable income, will more agents, managers, and promoters get on the same page? What needs to happen for the survival of the club business in the US?
event::tags Late Entry, clubbiz
12:30 PM
to 1:30 PM
Festivals of the Americas
4 schedule::attendees
Location
Austin Convention Center, Room 16A
Speaker Alejandro Franco, Paulo Andre Moraes, Francisco Soler, Fra Soler, Jordi Puig, Paulo Andre M Pires, Donny Rubiano, Chema Arreola
event::about Get a behind-the-scenes look at Latin and Spanish Festivals. Bookers from different music fests gather to discuss the inner-workings of these productions as they gain attention internationally. Learn about the booking process, who they target, and where they see these festivals going in the future.
event::tags International, festamericas
2:00 PM
to 3:00 PM
How Brands Are Using Emerging Music to Reach Consumers
37 schedule::attendees
Location
Austin Convention Center, Room 16A
Speaker Panos Panay, Ron Faris, Courtney Blacker, Brian Hirsh, Danielle Ciotti
event::about It’s common for major consumer brands to use music in their marketing campaigns but what is new is the way and the rate that large consumer brands are tapping into the power of independent music to reach consumers. Brands are taking on the role of ‘arts patrons’ formerly played by record labels. Explore these bands & brands partnerships, and share case studies and ideas from panelists like Pepsi, Converse and Mullen.
event::tags Late Entry, brandsusemusic
3:30 PM
to 4:30 PM
Music Plus Devices - What Works?
11 schedule::attendees
Location
Austin Convention Center, Room 16A
Speaker Brian Foster, Dave Dederer, Joni Hoadley, Vickie Nauman
event::about A home stereo, portable music player, or car stereo are not much use without music. But do you create simple, elegant user experiences across the highly complex platform landscape? Will cloud-based services bring all connected platforms together? Are app stores the solution? Will content/device integration "just work?" Hear examples of what it takes to make a successful partnership between digital content services, mobile, car and home devices, and platforms.
event::tags Online Sales-Subscriptions, musicplusdevices
5:00 PM
to 6:00 PM
UK Music Supervisors and Independent Music
16 schedule::attendees
Location
Austin Convention Center, Room 16A
Speaker Mark Gordon, Ross Sellwood, Marsha Shandur, Alex Lavery
event::about UK music supervisors are constantly looking for emerging international talent. As budgets continue to tighten for synchs across all media, the marketplace looks towards emerging independent acts, labels and publishers. Experts explain royalties and revenue streams, and how they research and find music, and where the UK marketplace is headed.
event::tags Music Placement (Film-TV-Ads), uksupervisors
11:00 AM
to 12:00 PM
Adult Rock Music Meeting
15 schedule::attendees
Location
Austin Convention Center, Room 16A
event::about The music meeting is a time-honored tradition at radio stations in which new music is played and judged. The SXSW version will feature an esteemed panel of music and radio pros listening to previously unheard songs from veteran acts and newcomers. How will these songs fit into radio? Who's the next big thing? The audience and panel will offer their opinion in this always-lively panel.
event::tags Media, musicmeeting
12:30 PM
to 1:30 PM
Backstage Pass: Lifecycle of Your Concert Ticket
21 schedule::attendees
Location
Austin Convention Center, Room 16A
Speaker Tamara Conniff, Dan Teree, Chuck La Vallee, Tyler Petersen, Brock Jones
event::about With entertainment heading more and more online, the traditional vehicle for artists - the concert - had to adapt. With these new adaptations came confusion for the most important part of the concert puzzle: the fan. No longer can you simply wait outside to purchase tickets to your favorite show, the entire concert process has been shrouded in mystery -- until now. This music panel combines a group of leading industry representatives and will discuss the key properties of concert tickets from the first promotion to sound check, tips of the trade, why choice, pricing and selection are essential to fans, and current music industry movements.
2:00 PM
to 3:00 PM
What to Do When Your Artist is Addicted
10 schedule::attendees
Location
Austin Convention Center, Room 16A
Speaker Harold Owens, Michael Des Barres, Amy Blackman, Bob Forrest
event::about This panel will discuss effective interventions and strategies when dealing with someone who is addicted.
event::tags Management, addictedartist
3:30 PM
to 4:30 PM
Music Is The Weapon: Empowering Communities Through Music
18 schedule::attendees
Location
Austin Convention Center, Room 16A
Speaker Ngozi Odita, Benjamin Herson, Immortal Technique, Delphine Fawundu Buford, Christopher (Gidon) Ockletree
event::about Musician/artist-led movements and grass-roots initiatives are sprouting up around the world and are working on making the dialogue between producer and consumer more organic. These artists not only connect with their audiences by addressing social injustice, racism, and the effects of globalization in their music, they actually go to the under-served and divided neighborhoods. They organize, support public programs and provide creative outlets for disenfranchised youth. This panel will focus on the work of such artist-led movements, the effect they have within the various communities, and what we as musicians, industry executives, and the media can learn from such movements about community engagement.
event::tags Marketing, empowering
5:00 PM
to 6:00 PM
Who's Gonna Make Me a Star Now?
7 schedule::attendees
Location
Austin Convention Center, Room 16A
event::about In an ever changing music business, how does an artist get their 'big break' ? Do the major labels still have a place or even a future in the world of DIY/online driven careers? Join us as we sort out the truths, myths and urban legends of becoming a star.
event::tags Other, makemeastar
12:30 PM
to 1:30 PM
Producing in the 21st Century
4 schedule::attendees
Location
Austin Convention Center, Room 16A
Speaker Jesse Lauter, Dan Romer, Chris Shaw, Jeff Curtin, Bill Moriarty, Jeffrey Curtin, Larry Crane
event::about Budgets are small, retail is dying, studios are closing, fed up audiences are taking music at will ... yet devoted music professionals continue to make records for a living. How are they doing it? How are they getting paid? What type of contracts are they commanding? In a world where the "record" has become an artists' business card, how will the producer and mixer derive participatory income? Are studio professionals being left out of the so-called 360 deals? Let's get a quality bunch of young rising producers and a handful of seasoned vets in a room and finally open the discussion about empowerment and controlling our own destiny.
event::tags Studio, producing21
2:00 PM
to 3:00 PM
Making Money Composing Music for TV and Film
9 schedule::attendees
Location
Austin Convention Center, Room 16A
event::about The debate about creating music for TV and Film is always lively and ever changing. It generally falls into 2 fascinating areas (1) the Creative Process, and (2) the Business Process. We will ask successful composers from Television and Film to tell their own stories about how people start out, and how to maintain their careers. What makes a great composer for film and television? Who chooses the composer? and who has the creative control? We will then quiz the experts from film and TV production and the music business on how music commissioning deals negotiated and contracted and how the royalties flow to composers, music publishers and music collecting societies. Everyone wants to know where the money is and how to keep hold of it. Can you make a living composing for TV and Film?
3:30 PM
to 4:30 PM
SXSW Interview: Bobby Rush
5 schedule::attendees
Location
Austin Convention Center, Room 16A
Speaker Bobby Rush, Ira Padnos
event::about Bobby Rush's Louisiana roots, Chicago blues scene credentials, and Mississippi home base are geographic evidence of a lifetime of music making. Bobby Rush—it’s pronounced as one three-syllable name—calls his music “folk funk,” an apt description for a blend that’s both decidedly modern and deeply rooted in tradition. Over the decades he has consistently updated his music by incorporating new styles-- Chicago blues, soul, funk, reggae, and hip-hop—into a fresh mix. At the same time, his original compositions often stem from his dipping into the well of folk wisdom. Bobby Rush's SXSW Interview will be conducted by Dr. Ike, producer of the acclaimed Ponderosa Stomp.
event::tags History of Music, bobbyrush
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