11:00 AM
to 12:00 PM
Cinematic Titles: From Conception to Reality
14 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Cassandra Del Viscio, Johnna MacArthur, Ian Cheney
event::about This workshop takes a film title sequence to pieces and explores the different parts of the process that brought it to the big screen, from conception to realization.
event::tags Workshop
12:30 PM
to 1:30 PM
Pen to Paper - Creating Conceptual Marketing Campaigns
40 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Charlie Loft
event::about A hands on brainstorming workshop exploring the creative process behind the 'making-of' a marketing campaign. After an introduction into the way AllCity works through the conceptual process and using a hypothetical creative brief, attendees will be invited to brainstorm and develop corresponding marketing concepts for an independent film. Attendees will learn how to interpret a creative brief and choose clear, concise ideas that will translate into a marketing campaign. The ideas will be sketched out during the session and these concepts will then be judged at the end by a Distributor (TBC). The chosen concept will then be brought to life by AllCity and displayed online later the following week.
event::tags Workshop
2:00 PM
to 3:00 PM
New Tools for Filmmakers: Virtually Augmented 3.0 Reality
16 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Wendy Levy, Danfung Dennis
event::about Driven by cloud computing, mobile and semantic technologies, virtual, augmented, and alternate reality, and crazy-sexy-cool search functionalities, web 3.0 is transforming the internet from a network of information to one of knowledge, services and linked data — with immersive digital content touching every aspect of our lives. Why should documentary filmmakers care about augmented and virtual reality? How can character-driven and issue-driven films leverage new creative opportunities in virtual and mobile spaces to achieve measurable impact in the world? Don't be one of those filmmakers who wish the digital revolution never happened, longing for the days of flatbeds and answer prints. At this panel, you will hear about new, interactive 3.0 doc projects from a panel of filmmakers who are considering stories as data points, subjects as avatars, real and virtual environments, 1st and 2nd life, and collaborative filmmaking "in the cloud." This is not your grandmother's once-upon-a-time.
event::tags Workshop
3:30 PM
to 4:30 PM
Go Green: Save Green
1 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Larry Engel, Meredith Bergmann, Lonnie Schaffer
event::about Filmmakers are increasingly attending to issues related to sustainability and are "greening" their productions. While there is a lot of "green-wash" out there, there are models of sustainable production that cut through myths and uncertainties. Using "The Code of Best Practices in Sustainable Filmmaking" published in 2009 (sustainablefilmmaking.org), we will provide insight and inspiration through actual case studies to show you how going greens not only saves the environment but also saves you money.
event::tags Workshop
5:00 PM
to 6:00 PM
Sound for Picture: Pre-production through Post
11 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Brad Engleking, Susan Fitz-Simon, Andrew Garrison
event::about One of the easy distinctions between films that work and films that don't is sound. Good sound is a combination of good audio practice in production and post and learning to how to think about audio from the very beginning. The panel will include a production mixer and a post-production mixer/designer to talk about esthetics of audio and everything from double system recording with DSLR's to Pro Tools templates.
event::tags Workshop
11:00 AM
to 12:00 PM
Crafting the Footage: Editing Your Film
14 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Kyle Henry, Sandra Adair
event::about Kyle Henry’s editing credits include docs broadcast on Showtime, HBO, PBS, IFC, and Sundance Channel. Sandra Adair is Richard Linklater's long time editor/collaborator (School of Rock, Me and Orson Welles, Dazed and Confused). This workshop will take you through the craft of taking raw footage and turning it into cinema gold.
event::tags Workshop
12:30 PM
to 1:30 PM
Putting It Together: The Film Financing Equation
5 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Aaron Kaufman, John Sloss
event::about Film schools and books on film producing rarely explain the delicate balance of elements which are required to launch a film. How do you find the money? Where do you start? What do you do when adversity strikes? Who is there to help you? How can you get them to help? Whether the budget is $2 million or $20 million the basic steps are generally the same.
event::tags Workshop
2:00 PM
to 3:00 PM
Your Baby Is Ugly: Evaluating Your Film Honestly
10 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Nic Baisley, Nicholas Baisley
event::about This workshop will show you how to critique your film from an unbiased viewpoint just like reviewers and audiences. We will explore the obstacles that filmmakers encounter when developing scripts, selecting the cast and producing their films. Often filmmakers are blinded because they're too close. This workshop will help you step back to reality.
event::tags Workshop
3:30 PM
to 4:30 PM
Creating Social Action Plans For Films
10 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Carolyn Sams
event::about If you have a movie that’s trying to save the world (in the simplest of terms), you’ve probably thought of doing something good with audience’s in-theater buzz. Maybe partner with a nonprofit, make a discussion guide, or get some PSAs out there. But how do you create something bigger that really moves the needle? Join Participant Media, the production company that creates campaigns for social change for each of their a award-winning movies (think 'Waiting for ‘Superman’ ‘Food, Inc.’and ‘Good Night and Good Luck’), and bring your big ideas to workshop.
event::tags Workshop
5:00 PM
to 6:00 PM
The Making of IT'S ABOUT YOU, A Super 8 Documentary
4 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Rhonda Vigeant, Philip Vigeant, Kurt Markus, Ian Markus, Phil Vigeant
event::about This panel will take an intimate look at the creative elements, technology, equipment, workflows and obstacles that needed to be addressed to shoot a full length feature documentary on Super 8 film. Filmmakers Kurt and Ian Markus will intimately and candidly talk about the making of the film and take Q&A from the audience. Phil Vigeant will talk about the role his lab and transfer facility played, in order for the filmmakers to achieve their creative vision on Super 8 film.
event::tags Workshop
11:00 AM
to 12:00 PM
DSLR Video and Beyond: The Impact of Emerging Technology on Filmmaking
37 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Guy Kawasaki, Blake Whitman, Bill Frakes, Steve Heiner
event::about Starting with the video capable DSLR, affordable technologies are now starting to change the landscape for motion picture from indie cinema, journalism and music videos
2:00 PM
to 3:00 PM
DIY Production Contracts: 7 Agreements Every Filmmaker Needs
13 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Deena Kalai
event::about Indie filmmakers excel at maximizing limited resources, producing feature films on smaller budgets than ever before. With the goal of putting as much of the budget “on the screen,” many make the mistake of grabbing substandard production contracts off the web to avoid lawyer fees. Come learn about the 7 basic agreements almost every production--narrative or documentary--needs and how they work. You will leave with your own packet of these fundamental contracts for your next project.
event::tags Workshop
3:30 PM
to 4:30 PM
Fundraising in a Box: Crowdsourcing Microgrants
17 schedule::attendees
Location
Austin Convention Center, Room 13AB
event::about This panel will focus on ways that filmmakers can use new and unique web-based tools along with traditional philanthropic incentives to bring in non-traditional funding. Crowdfunding, combined with fiscal sponsorship, is a powerful and effective way to use online social networks to cultivate new donors. The panel will focus on how to successfully use crowdfunding in conjunction with fiscal sponsorship. The panelists will bring their own experiences to contextualize how crowdfunding can amp up a film's fundraising campaign in a short time frame. Find out how you can make crowdfunding work for you, including ways to create an amazing pitch clip, offer perks that work, frame your fundraising campaigns so your donors become your audience and remain connected, plus more. We’ll bring together professionals from the front lines of crowdfunding, fiscal sponsorship, and successful crowdfunded projects who can help you navigate the cutting edge of funding.
event::tags Workshop
11:00 AM
to 12:00 PM
Data Customization and Privacy - Can They Coexist?
17 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker David Ring, Howard Hogan, Gerard M Stegmaier
event::about The use of services on devices connected to the internet makes much personal information about viewers and listeners available which is the basis for the creation of custom data that can be used to market to customers. Regulators and privacy advocates are pushing back that the practice is too intrusive. The debate continues with the panel addressing all sides of the issue. LEVEL: Advanced
event::tags CLE
11:00 AM
to 12:00 PM
Data Customization and Privacy – Can They Coexist?
9 schedule::attendees
Location
Austin Convention Center, Room 13AB
eventtype Panel, Interactive
Speaker David Ring, Howard Hogan, Gerard Stegmaier, Gerard M Stegmaier
event::about The use of services on devices connected to the internet makes much personal information about viewers and listeners available which is the basis for the creation of custom data that can be used to market to customers. Regulators and privacy advocates are pushing back that the practice is too intrusive. The debate continues with the panel addressing all sides of the issue.
event::tags CLE
12:30 PM
to 1:30 PM
The Convergence of Traditional and Internet TV
23 schedule::attendees
Location
Austin Convention Center, Room 13AB
eventtype Panel, Interactive
Speaker Michael Petricone, Ned Sherman, Todd Weaver
event::about With Google TV and other over-the-top (OTT) services hitting the market, service providers (cable and satellite) and many broadcasters are expressing concern over cord-cutting and other issues at the intersection of television and the Internet. This session will look at the legal and business issues surrounding OTT services, including the protection of the broadcasters' content and advertising, as well as the issues surrounding ivi TV, the Seattle-based company that is being sued by a group of broadcasters who are seeking to stop it from retransmitting their over-the-air content. How should the courts and policy-makers act or not act to ensure the right balance between content protection and innovation at the intersection of television and the Internet?
2:00 PM
to 3:00 PM
Alternative Financing For Independent Film
12 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Daniel Satorius, Ronald Levin, Kirk Schroder, Dan Satorius
event::about As equity, presales and other traditional forms of financing have dried up, filmmakers have looked for new forms of financing. Properly utilized, crowd funding, corporate sponsorships, fiscal agents, soft money and project related investments can be useful and versatile financing tools for the independent producer. They can be deployed to develop, launch, partially/fully fund, or complete a project. But there are numerous legal pitfalls to navigate. As these sources become more widely used, they will most certainly draw increased legal scrutiny.
event::tags CLE
2:00 PM
to 3:00 PM
Alternative Financing for Independent Film
10 schedule::attendees
Location
Austin Convention Center, Room 13AB
eventtype Panel, Interactive
event::tags CLE
3:30 PM
to 4:30 PM
Production For Emerging Platforms
14 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Debbie Spander, Michael Donaldson
event::about Productions are no longer financed and distributed exclusively for theatrical, DVD, and world-wide TV. Increasingly, works are produced specifically for alternative platforms, including exclusively for online. The panel will discuss production, finance, and distribution of works produced for online, cross-platforms, and transmedia.
event::tags CLE
3:30 PM
to 4:30 PM
Production for Emerging Platforms
4 schedule::attendees
Location
Austin Convention Center, Room 13AB
eventtype Panel, Interactive
event::tags CLE
12:30 PM
to 1:30 PM
Fan Analytics for Dummies
18 schedule::attendees
Location
Austin Convention Center, Room 13AB
event::about The growth of fan analytics services, and the technology development to actively engage with and understand your fan base, has provided salvation to artists who typically were not able to afford research being done by big marketing firms. By identifying who your fans are, what social networking sites they visit, what they will pay for and what they want the most, different products can be targeted at different levels of fandom. Today, even an artist with a developing fan base can use these analytics to produce a maintainable cash intake without having to rely purely on on a label and album sales. Learn how to get started as well as the key you need to build, manage and accelerate your fan base and your career.
event::tags Other, fananalytics
2:00 PM
to 3:00 PM
I Love College: Booking College Shows and Festivals
23 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Patrick Moore, Matthew Morgan, Dwayne Elliott
event::about There are few demographics more passionate about music than college students, and as such, there are few more exciting places to be than a concert on a college campus. Campus shows and festivals are becoming increasingly lucrative for artists, and more colleges are looking into developing music programming on their own campuses. What are the booking processes and benefits for colleges, and for artists touring the college circuit?
event::tags Touring-Venues, ilovecollege
3:30 PM
to 4:30 PM
The Virtual Music Scene, New Communities and Influence
21 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker PJ Christie, John Strohm, Jeb Banner, Kevin Seal, Craig Dodge Lile, Matt Ostrower, Julie Niehoff
event::about How can artists, promoters and rights holders enable key influencers to document and promote the music in their own communities? How does this confluence of art, tradition and commerce allow for new models to expand and evolve the traditional concept of a local music "scene"?
event::tags Marketing, virtualscene
5:00 PM
to 6:00 PM
We're All Fanmade: Your Band As A Meme
8 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Maura Johnston, Mike Fabio, Rae Votta
event::about The Internet is no longer a dirty little secret for freaks & geeks, it's everyone's sandbox. If bands want to succeed they have to take it seriously, love it all night AND respect it in the morning. Memes are defined as concepts that spread quickly on the Internet, and creating them requires skill, luck and research. Memes rely on imitable cultural ideas. Memeifying your band involves creating something that’s shared, instead of pushed. How can acts embrace the power of fan media?
12:30 PM
to 1:30 PM
Are You Owed International Music Licensing Revenues?
14 schedule::attendees
Location
Austin Convention Center, Room 13AB
event::about Every day, music is broadcast, played in public and copied in countries across the world, often without the knowledge of its songwriters, performers or rights holders. The global revenues from these licensing royalties have become an even more vital source of revenue, supposing $10 billion last year. What do performers, songwriters, rights holders and managers need to know to ensure you are getting your share of this valuable international income?
event::tags Licensing, owedrevenue
2:00 PM
to 3:00 PM
Your Music Here: New Models in Brand Collaborations
21 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Don MacKinnon, Geoff Cottrill, Emmanuel Seuge, Sol Guy, Christina Speed
event::about Once seen as a pay-day (or a sellout), artists are collaborating with brands in new and more organic ways. New, deeper, more organic relationships between artists and brands are evolving. Some of these branded platforms are creating new business models for music. This panel will discuss how these partnerships have evolved, what brands are looking for, and how an artist can maximize their return from these associations.
event::tags Marketing, brandcollaborations
3:30 PM
to 4:30 PM
Breaking International Artists In The U.S.
13 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Anthony Musiala, Sanne Hagelsten, Miranda Lange, Tom Windish, Greg Vegas
event::about Your band lives over 6,000 miles away, you know no one in this country, your album is not available in the territory, and you don't speak fluent English. Do you have a chance? Find out how can a band from outside the USA can successfully break into the U.S. market with minimal money and without label support.
event::tags International, internationalinus
5:00 PM
to 6:00 PM
Globe Trotting on an Indie Budget
13 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Brande Lindsey, Brian Smith, Josh Mills, Mia Crow, Stuart Coupe, Mia Crowe
event::about Bands are getting offers to play internationally and are faced with a litany of issues that with careful planning, can be dealt with so a tour can be profitable. Do you need a tour manager/sound guy/merch person? How do you obtain visa's or work permits? What is a letter of invitation and who sends it to you? Van hire, train or air travel in country? How much merch should you bring? Is a booking agent vital? By planning carefully, an indie band can make money touring internationally even if their name isn't U2.
event::tags Management, globetrotting
11:00 AM
to 12:00 PM
Super Fans as a Marketing Force Amplifier
14 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Spencer Richardson, JT Myers, Jeremy Holley, Benji Rogers, Benji Rogers Rogers, Cassie Petrey
event::about You've got a free, engaged, and mobile workforce at your finger tips, so what are you waiting for? This panel will remind musician's that affinity is a greater motivator than money, and provide several examples of how artists can be empowering their Super Fans to help generate more revenue and source new fans.
12:30 PM
to 1:30 PM
Smoked-Meat Poutine - The Montreal Special Sauce
6 schedule::attendees
Location
Austin Convention Center, Room 13AB
event::about Montreal has been known as a very fertile breeding ground for significant new talent. Why is that so and is it possible to recreate the recipe in other cities? Major players in the industry in Montreal explains and give hints on how to recreate the conditions that made Montreal music scene what it is today.
event::tags Policy-Politics, poutine
2:00 PM
to 3:00 PM
Oh Canada: Your Guide to Touring in Canada.
9 schedule::attendees
Location
Austin Convention Center, Room 13AB
event::about It may be the longest undefended border in the world, but breaking into Canada is still harder than it looks. Meet agents, promoters, and other Canadian industry professionals who will give you insight into touring in this exotic foreign land.
event::tags Late Entry, ohcanada
3:30 PM
to 4:30 PM
Visas are Vital!
6 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Katie Ray, Tony Moore, Matthew Covey, John Witherspoon
event::about With many tours canceled/postponed in 2010 due to immigration issues, we need to address what's going wrong and why. Immigration issues must be dealt with early in tour planning, but only by examining what the issues are and how they have changed, can the savvy manager, booking agent, promoter, record company or independent artist avoid the pitfalls. The combination of technological advances and prevention of terrorism initiatives make this area of touring more complex than ever. This panel will illuminate the situation for those who have had problems, and to those considering embarking on international touring, by examining time scales, costs and potential problems, along with the long term implications of incorrect advice.
event::tags Touring-Venues, visas
5:00 PM
to 6:00 PM
Using the UK: A Springboard for International Success
11 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Jules Parker, Stephen King, Melanie Brown, Caius Pawson, Emma Hogan
event::about Lay the foundations for global success by building your band in the UK. The UK is a key stepping stone for bands wanting to cross from the USA to Europe and from Europe to the USA - this panel will try and offer road-tested strategies for success tailored to the UK market. Success in the UK can be a fantastic springboard to global recognition - The Killers, Kings of Leon, Scissor Sisters, Fleet Foxes and Vampire Weekend have used the UK as an incubator before going global, could this session help you be next? We'll look at case studies of what previously successful bands have done and how they achieved what they have. We'll try to provide ideas for those looking at taking their band to one of the most fertile and fast-changing musical environments in the world. Topics covered will include: suggestions of key tastemakers not to miss when planning your campaign in the UK (radio stations, blogs, venues, people, magazines and sites to try); Licensing opportunities and choices; do's and don’ts from professionals who've been there and done it; different revenue streams to consider.
event::tags Management, usingtheuk
11:00 AM
to 12:00 PM
Booking 101: Intro to Music Venues
34 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Glenn Boothe, Sam Hunt, Kathy Simkoff, Jack McFadden, Kathy Blackman, Jim Romeo
event::about Great venues are the heart and soul of all music scenes. Yet new artists often do not understand how they operate. Representatives of notable music rooms spell out their practices and policies. Get a clear idea of how to get gigs at venues nationwide. Building relationships with bookers is key, start here.
event::tags Touring-Venues, booking101
12:30 PM
to 1:30 PM
And On Piano...Nicky Hopkins
9 schedule::attendees
Location
Austin Convention Center, Room 13AB
event::about If you read the liner notes of any one of hundreds of classic albums recorded in the 60's, 70's and 80's, there is one name that appears again and again - Nicky Hopkins. Nicky's incredible piano licks graced 14 Rolling Stones records, classic albums and singles by the Beatles, (individually and collectively), the Who, the Kinks, Steve Miller, Joe Cocker and by dozens of other leading artist. He played at Woodstock with the Jefferson Airplane - well, you get the picture! British songwriter, singer, producer and musician Julian Dawson met Nicky Hopkins at SXSW in 1994, wrote and recorded with him that summer and mourned with the rest of the music world, when Nicky died an untimely death, aged only 50 in September of that year. Julian determined to tell the story of Nicky's life with all it's highs and lows. Now 12 years and 130 interviews later comes the American launch of his book 'And On Piano...Nicky Hopkins.'
event::tags nickyhopkins
2:00 PM
to 3:00 PM
Searching for Blind Willie Johnson
9 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Michael Hall, Steve James, Shane Ford, Robert Darden
event::about Blind Willie Johnson lived in obscurity in Texas from 1897 to 1945, yet he eventually became one of the most influential musicians in American history. His slide-guitar playing changed the lives of everyone from Robert Johnson and Muddy Waters to Eric Clapton, Jimmie Page, Ry Cooder, and Jack White. What is it about Johnson and his playing that still entrances and baffles people 66 years after his death? A musician, a playwright, a college professor, and a journalist try to figure it all out. This panel is presented in conjunction with Texas Monthly.
event::tags blindwillie
3:30 PM
to 4:30 PM
Nashville Now
11 schedule::attendees
Location
Austin Convention Center, Room 13AB
event::about 21st Century Nashville would be almost unrecognizable to the folks who founded fledgling music businesses there in the early 1900's. Alongside current country chart toppers like Lady Antebellum and Taylor Swift, new "royalty" from beyond the expected genre boundaries - artists such as Jack White, Ben Folds, Kings of Leon, Ke$ha, Paramore and, recent transplants, the Black Keys - have all emerged to take their rightful seats in the city's court in 2011. That growing diversity is also reflected in the city's evolving music businesses, from international artist management and booking to App developers and new model innovators. Yet there are sill obstacles and perception problems for the brand of "Music City" to overcome.
event::tags Other, nashvillenow
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