2:00 PM
to 3:00 PM
Gamechanging: Turn Your App Into A Cooperative Game
146 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Thor Muller, Buster Benson
event::about Game mechanics aren't just for games anymore. Designers of all social apps increasingly depend on gameplay to motivate users, and direct them towards goals. Organizations, too, use games to engage employees and customers to encourage full participation. Many familiar game mechanics are deeply rooted in competition, pitting people against each other using familiar elements like leaderboards and zero-sum rewards. But there's an alternative: cooperative games provide a wholly different palette to product designers that want to put their users on the same side of a goal. Cooperative games are one way to build a smarter social web, one which organizes people to work together to accomplish really big things. In this highly interactive session we'll actually play a cooperative game to demonstrate how they work. We'll trace these dynamics as they appear in board games (Pandemic, Lord of the Rings), knowledge games used in organizations for brainstorming and planning ("Gamestorming"), and social Web apps (KickStarter, Get Satisfaction). The session will explore the specific mechanics that make this such an effective method for inspiring group performance. - Victory conditions - External conflicts - Roles & special powers - Required sharing - Coordination & planning - And occasionally...Traitors!
event::tags Dual, #coopgames
3:30 PM
to 4:30 PM
The New Frontier of Social Gaming
65 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Brian Reynolds
event::about In this talk, Brian will discuss the typical social gamer and how this profile has evolved in the last year. 2009 was about introducing social gaming to the mainstream. In 2010, social gaming has gone mainstream with 65 million people playing FarmVille alone. 2009 was about introducing social gaming to the mainstream. In 2010, the quality bar has gone up with the release of games like FrontierVille, which hit 20 million users in its first forty days. This talk is targeted towards social game developers. In the talk, Brian would discuss the innovation and mechanics it takes to build fun, viral and engaging social games.
event::tags Solo, #ZyngaSXSW
5:00 PM
to 6:00 PM
Games User Research: Oh no! You're Doing It Wrong!
53 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Marina Kobayashi, Bill Fulton, Ray Kowalewski, Rich Ridlen
event::about Learn from the experts all about Games User Research and it's ins and outs - What it is? Why to do it? When to do it? And How to do it? Use this stepping stone to return to your organization charged with energy to make better products and user experiences (not just for games!) through user research. Bonus: Learn about what can go wrong in Games User Research (and maybe laugh at the mistakes of others? Who doesn't love a good anecdote from the field :-)
event::tags Panel, #GamesUserResearch
9:30 AM
to 10:30 AM
Beyond Check-Ins: Location Based Game Design
162 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker John-Paul Walton, Zach Saul
event::about This dual presentation will explore common play elements in location-based games. We’ll analyze the popular "Check-In" mechanic (used by products like FourSquare and GoWalla), and take a look at the business and social forces that have influenced its emergence as the popular geo game model. The presentation will compare current location-based products, charting their strengths and weaknesses to identify where we believe large areas of opportunity exist in the market. We'll evaluate the challenges and untapped opportunities of Geo Games from the technological and design perspectives of the two presenters. We’ll outline how the limitations in location technology can be an elegant part of the game design itself, and how new innovations will help to create richer and more immersive parallel worlds. We’ll describe why we think its time to move beyond "social" Check-In systems, to “true games” that engage, challenge, and stimulate players.
11:00 AM
to 12:00 PM
Staying Alive: Can Indie iPhone Game Development Survive?
29 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about Now entering its fourth year of game development, the AppStore has evolved from an indie gold mine to a competitive and overcrowded marketplace. How can an indie developer adapt? Come listen to a group of indie iPhone developers tell their tales of successes and failures. What makes some developers close up shop vs. what makes some developers prosper (and others hang on by the skin of their teeth)? The panel members consist of content creators, engineers, business specialists and members who wear all those hats at once. Their companies range from a team of one to a team of many. What strategies have worked and allowed them to survive and what strategies have failed? We will discuss the process from development to market. The panel will touch on developmental tips and tricks and promotional ideas. Finally, we will discuss where we see the future of indie development going through the iPad and beyond.
event::tags Panel, #StayingAlive
12:30 PM
to 1:30 PM
Indie Game Developers: What Platform Suits You?
16 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about It starts with an idea and a handful of creative minds, but where it goes from there can be anyone’s guess. Today’s indie game developers face a unique set of challenges, not the least of which is determining which platform will best aide in their eventual success. Video game publishers continue to change overnight, offering developers new tools to implement into their titles and competitive options for extending the game value. With all of these changes, indie developers are left with several unanswered questions: how do I go about choosing the best distribution method for my game? Which platform harnesses the audience that my game is best suited for? How do I fully take advantage of all the aspects that a platform has to offer? This panel brings together representatives from various platforms as well as indie developers to discuss the lessons learned when developing games for traditional consoles, virtual worlds, portable devices, social platforms and beyond.
3:30 PM
to 4:30 PM
Surviving and Thriving as an Independent Game Developer
7 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Cinco Barnes
event::about Cinco Barnes, previously Lead Designer of “Star Wars: Galaxies,” currently Chief Visionary Officer of Spacetime Studios, discusses how his company abandoned their charter to create large-scale PC MMO games and leveraged unique competitive advantages to find profitability in the emerging online mobile games market. This presentation covers strategies that Spacetime Studios employed to insulate the company from uncertainty while guiding it to a new market, as well as best practices for transposing well-known PC MMO features onto today’s mobile gaming devices.
event::tags Solo
5:00 PM
to 6:00 PM
Console & Casual Games Collide!
17 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about The casual games market explosion was among 2010's top tech stories. How will the space evolve? Some of the console video games industry's biggest developers and publishers have started creating casual games of their own. Others have integrated social media features in their console games. Come learn how both games worlds are colliding.
event::tags Panel, #sxswconsole
9:30 AM
to 10:30 AM
Texas Game Incubator
8 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Jennifer Bullard, Frank Roan, Frank Coppersmith, Gordon Walton
event::about The Texas Game Incubator is a non-profit organization focused on creating jobs and wealth in Texas through the promotion of game-focused entrepreneurship. Learn how TGI can help you connect with development professionals or provide support to your brand-new start-up company in the interactive digital media space. Our intention is to make Texas a global leader in the video game & applied games industries.
event::tags Panel
11:00 AM
to 12:00 PM
Hoax or Transmedia? The Ethics of Pervasive Fiction
24 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Andrea Phillips
event::about The classic ARG storytelling technique involves putting content into the real world and web as if the story were really happening. But the line between truth and fiction online is blurry -- and getting blurrier all the time -- so not everyone who finds your content will know it's not for real. One person's hoax is another's deeply immersive experience. And what one considers a killer practical joke can be a terrifying ordeal to somebody else. So how does a transmedia designer learn to strike the right balance between immersive and responsible?
12:30 PM
to 1:30 PM
Massive Concepts in the Department of Art
28 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Jason Manley, Brendan Harkin, Jaclyn Havlak, Lorne Lanning, Rick Boyko
event::about Ask any working artist striving for more than "avoiding starvation", and they will probably agree that the path to individual creative success is a seemingly never-ending journey of small but glorious accomplishments, devastating failures of epic proportions, and a series of life lessons learned the hard way. It's safe to say that each artist, at one time or another in their "creative life", finds themselves aspiring to achieve their personal dreams by studying the ways of those they find most inspiring. The paths to their individual creative success are closely documented and can be taught and adapted in the pursuit of your own ambition. See beautiful content along with the story of the founding, development and resulting global creative success of the multimedia triptych comprised of Conceptart.org, Massive Black and The Art Department and that of the individual award winning artists. The paths to success are known and while each individual journey is unique, these proven methods and ideals will help any artist or firm in their efforts to make it - not break it.
event::tags Panel, #theartdept
3:30 PM
to 4:30 PM
Companion Gaming: Single Brand Engagement Across Multiple Platforms
17 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Chris Early
event::about This case study presentation will examine Ubisoft’s concept of “companion gaming,” which entails being able to play a game on one platform and have it relate to another game on a different platform, all within the same brand. Effectiveness of existing projects will be examined, including statistics on performance and adoption. Lessons learned and some suggested best practices will round out the session.
5:00 PM
to 6:00 PM
The Art of Immersion: Tron
34 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Edward Kitsis, Frank Rose, Sean Bailey, Adam Horowitz, Susan Bonds, Justin Pertschuk, Justin Springer, Douglas McIntyre
event::about In July 2009, after a 27-year-hiatus, the story of Tron began anew when Flynn's Arcade reopened at Comic-Con. The Flynn Lives alternate reality game, created by 42 Entertainment, was the beginning of an elaborate lead-in to 2010's Tron: Legacy, a live-action 3-D movie with unprecedented digital effects. As the original Tron, released in 1982, became a cult classic, Disney struggled for years to devise a followup. When they finally came up with the right story, they decided to tell it not just on the movie screen but through a variety of media experiences, including video games and the ARG. The goal was to recreate Tron as an immersive world for fans to explore as deeply as they like. Long championed by 42 Entertainment and by producer Sean Bailey at LivePlanet (his partnership with Matt Damon and Ben Affleck), this ambitious new form of storytelling has now been embraced by Disney and by a new generation of Tron fans. But how does it really work? At this panel the key players involved will explain their ambitions, their motivations, the lessons they've learned, and the difficulties they've confronted as they pioneer a new form of narrative for the 21st century.
9:30 AM
to 10:30 AM
Legal Aspects of Online and 3D Game Development
5 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Larry Waks, Jill Rubin
event::about As 3D and online games become more film-like in terms of their development and distribution, game developers need to be more concerned with procuring appropriate rights of 3rd party content and contributions from others, technology licensing, international obscenity laws, and copyright fair use. Entertainment attorneys, Larry Waks of Austin firm, Jackson Walker LLP and Jill Rubin of LA firm, Mitchell, Silberberg, and Knupp, LLP, along with Intellectual Property attorney, Erik Metzger of Intel Corporation, will provide an overview of and answer questions about the legal concerns behind modern 3D and online game development. This panel is intended for the online and 3D game development community.
event::tags Panel, #Legal3DGameDevelopment
11:00 AM
to 12:00 PM
Game Publishing Evolution from Traditional to Digital Distribution
12 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Steve Carlin, Chris Morris, Chris Petrovic, Rob Dyer
event::about As we’ve seen with the music industry, more and more entertainment services are transitioning from physical goods to digital distribution. This panel will focus on the video game sector and how the growing acceptance of digital distribution is impacting both traditional video game publishers and retailers.
event::tags Panel, #sxswgames
12:30 PM
to 1:30 PM
Platform Success: Earning Developers’ Trust, Hearts and Minds
6 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about How can developers thrive in the age of the mobile revolution? Platform innovators must cultivate developers on many levels, from ease of development to promotion of apps to potential to make money.
event::tags Sponsored Panel
3:30 PM
to 4:30 PM
Secrets Revealed: Exploring the Next Generation Gaming Platform
11 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Kate Pietrelli, Alex St. John
event::about In the highly competitive landscape of online gaming, developers face a challenging set of hurdles on the road to success, such as driving promotion, user acquisition and monetization for their games. Alex St. John, hi5 President & CTO, will reveal the next generation platform technology that hi5 has designed to overcome these hurdles, and increase the discoverability and growth of online social media games. Alex will showcase key aspects of this new platform including content virality, monetization and community features. He will provide specific examples of the technology and mechanisms that hi5 has developed, and the end results driven by their platform. Additionally, Alex will discuss how hi5’s next generation platform can accelerate growth for online games distributed on hi5.com as well as anywhere else developers publish their games online.
event::tags Solo
5:00 PM
to 6:00 PM
HOBO WITH A SHOTGUN The Game: A Case Study
8 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about Big movie studios have been cross-promoting major films with accompanying video game releases for years. This spring, however, Mondo, the Alamo Drafthouse, Magnet Releasing and GameSalad teamed up with the director of HOBO WITH A SHOTGUN to mirror that process on an indie level. Learn more about the process of this specific project and the potential power of combining indie gaming and indie films in general.
event::tags Panel
9:30 AM
to 10:30 AM
How Social Applications SCORE in the Cloud
9 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Josh Fraser
event::about To effectively bring a social app to the market, companies must focus not only on design and marketing, but also on the underlying – and often unglamorous – job of managing their IT infrastructure. The hope, if not the expectation – is to achieve rapid and massive popularity across the world. But many compute infrastructures are not capable of handling unpredictable growth and scaling, much less support fast, day-to-day development cycles. In the fast paced social app industry, development teams must have the technology agility to stay ahead of the curve. The audience will learn best practices for launching apps in the cloud and discover how industry leaders including Zynga, Playfish, and Crowdstar are using cloud computing to manage and grow their infrastructure. This session will also discuss the use of cloud computing throughout the entire application lifecycle -- from concept and development to end-of-life. This session is sponsored by RightScale.
event::tags Sponsored Panel
11:00 AM
to 12:00 PM
Project 314: Putting The 'Game' Back Into ARGs
19 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Adrian Hon
event::about Most ARGs are like icing on a cake - they make an existing TV show, movie, game or book taste even better by giving fans another way to explore and interact with the fictional universe. But you can't live on icing, so the question is: can an ARG ever work on its own, without relying on a massive audience from another medium? Very few have tried, and there are no enduring successes (including my own Perplex City). As a result, many have implicitly concluded that a 'native ARG' can't be done, and are now moving on to transmedia. But at Six to Start, we think it can be done by adding the 'game' back into ARGs, and we've been researching and developing a number of projects to demonstrate this, including two smartphone-based games that take solid game dynamics and then adding a depth of character, story, and world that others can't approach. During development, we found that there are enormous advantages in creating an ARG that's attached to an online game; for one, you can avoid the irritating friction that always occurs when switching between media; for another, the ARG feels completely natural. I'll also share why this is so important for the future of games and storytelling, why it's taken so long to get right, and how other game developers can create similar games (while avoiding the pitfalls we encountered).
event::tags Solo, #project314
12:30 PM
to 1:30 PM
Interactive Canon: Press Pick The Best Games Ever
10 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Evan Lahti
event::about What videogames are canon? As game designers seek recognition for being more than swindlers of flashing color that produce violent youth, fashioning a definitive list of the most affecting, imaginative, and significant interactive experiences is a productive step toward gaming gaining some small amount of recognition on terms other than its own. Are games old enough to have an essential group of titles worthy of the Library of Congress? If an alien traveler arrived to earth and we only had videogames to share as a representation of our culture, would we sit them down in front of Mario or World of Warcraft? Halo or Half-Life? BioShock or Ms. Pac-Man? Gathering a team of gaming journalists from PC Gamer magazine, Gamesradar.com, PlayStation: The Official Magazine and Official Xbox Magazine, we'll carry the flag of our favorite titles to form a cumulative must-play list, modifying and reranking our canon as our discussion progresses, not without help from audience participation. Our panelists will argue and debate not for the sake of settling arguments suitable for an internet forum, but for creating a useful, definitive list of must-play experiences for gamers and gaming-interested consumers based on useful critical criteria. Our panel has a cumulative 40-year background of covering games.
event::tags Panel, #BestGamesEver
3:30 PM
to 4:30 PM
Music and Sound for Mobile Games
15 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Ben Long, Adam Randall, Shane Vitarana
event::about Mobile is by far the fastest growing sector of the game industry. The growth of the app market is buoyed by an explosion in hardware. New mobile devices appear almost weekly, each promising heightened user experience. It’s no surprise that consumers are expecting better audio in their mobile games. This has created infinite revenue possibilities for composers, bands and sound artists. Join Ben Long as he reveals the technical, creative and business aspects of audio in mobile games. Also, Shane Vitarana and Adam Randall will shed light on the present and future of drum apps and how they relate to mobile games.
event::tags Panel, #gameaudio101
5:00 PM
to 6:00 PM
Groans, Grunts, and Cries - Voiceover Relationships in Gaming
3 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Michael Sinterniklaas, Stephanie Sheh, Kris Brown
event::about While sharing the ultimate goal of crafting a real and rich world, the directors, producers, and actors may have needs that are not always in sync. We'll cover useful reminders and tips, and discuss how simply shifting our perspective by understanding other's needs can help us do our own jobs better.
event::tags Panel
12:30 PM
to 1:30 PM
Tropical Hot Dog Panel
9 schedule::attendees
Location
Austin Convention Center, Room 12AB
event::about The late Don Van Vliet--Captain Beefheart--was controversial in his day, and also the subject of many myths. But nearly everyone agrees now that the man was a visionary who completely overhauled blues and jazz to make music unlike any other. How did he make that music? What was it like for players to learn his music? Which myths are actually true? And why did he leave music to pursue an art career? Band members, friends and relatives celebrate his life and times and massive achievements.
event::tags History of Music, beefheart
2:00 PM
to 3:00 PM
Speed Trials
4 schedule::attendees
Location
Austin Convention Center, Room 12AB
event::about The first timed speed trial panel discussion ever for SXSW. Each panelist will have 2 minutes to define a particular idea, concept, and/or issue important to the aspiring musician, band member, club owner, and/or record label wannabe. Just 5 quick minutes will be set aside for opening introductions, and 20 minutes will be set aside for questions at the end. Many of these topics are controversial, so discussion is bound to be lively. Topics will include copyrights, royalties, fair use, publishing, licensing and more.
event::tags Legal, speedtrials
3:30 PM
to 4:30 PM
The Crowdfunding Manifesto: The Path to Creative Empowerment
16 schedule::attendees
Location
Austin Convention Center, Room 12AB
Speaker Brian Meece, Kevin Breuner, Kate Dawson, Tom Puukko, Billy Zero
event::about Musicians are connected more deeply to their audience and network than ever before. Modern social networking makes reaching out simple and virtually free, while the costs of creative production and distribution have decreased. A new revolution is emerging on this grassroots level of creativity: crowdfunding. By leveraging one's network and audience for funds, this manifesto combines the emotional power of traditional patronage with the massive reach of digital communication.
event::tags Other, crowdfunding
5:00 PM
to 6:00 PM
Juggalos to Phish-heads: Managing Fanatical Music Consumers
26 schedule::attendees
Location
Austin Convention Center, Room 12AB
Speaker Ethan Kaplan, Amy Miller, Corey Denis, Andy Gadiel, Alex Kreit
event::about Marketing and community management are always difficult tasks, and managing fanatical music fans poses unique problems: Your product isn't being used right away, you have a very limited inventory, and you're selling to an extremely passionate group of consumers who have a sentimental attachment to your product. How do you mitigate sudden traffic issues for major sale dates or popular events, and keep fans happy without pissing off promoters or clients? How do you meet these specific needs without creating unfair advantages for the most persistent fans?
12:30 PM
to 1:30 PM
Who's The Rockstar? Sports as Entertainment and How Music Fits In
14 schedule::attendees
Location
Austin Convention Center, Room 12AB
Speaker Hanna Bolte Pantle, Diarmuid Quinn, Charles Coplin, Mark Cuban, Hanna Pantle, Bernie Williams
event::about Hear how music fits in the sports world – from the arena to events to the players – and what can the music industry learn from the sports industry on branding and vice versa. How do you get on the Super Bowl? All Star Game? Olympics? How are partnerships built in this area? These questions will be answered so that musicians can work in the sports world and get paid.
2:00 PM
to 3:00 PM
Your Financial Advisor is Duff McKagan
25 schedule::attendees
Location
Austin Convention Center, Room 12AB
Speaker Duff McKagan
event::about Duff McKagan's claim to fame is certainly his work as a founding member of Guns 'n Roses, Velvet Revolver and the project which brings him to SXSW, Duff McKagan's Loaded. In addition to his rock credentials, McKagan also writes weekly columns for Seattle Weekly and ESPN.com, and had a long running financial column, 'Duffonomics,' for Playboy Online. He's also a partner in the wealth management firm, Meridian Rock. His early music biz experiences led him to educate himself on finance and economics. As part of his stated mission to share his experience with his fellow musicians on the ins and outs of music business finances, Duff will speak at the 2011 SXSW Music Conference. Duff will shoot straight on how to handle the contracts and transactions in the recording and live businesses. The history of music is riddled with stories of exploitation and rip offs. Don't be a victim, take control of your finances with Duff's hard-won experience on your side.
3:30 PM
to 4:30 PM
Promoting DisCord in the DesCene
4 schedule::attendees
Location
Austin Convention Center, Room 12AB
Speaker Howard Wuelfing, Lyle Preslar, Eli Janney, Monica Richards, Bert Queiroz
event::about The Washington, D.C. "punk" scene evolved from a small success-free community to one of the most revered scenes in American underground music. From the earliest days of "punk nights" at The Keg to the emergence of hardcore punk, survivors tell the tale.
event::tags History of Music, discord
5:00 PM
to 6:00 PM
Hip-Hop Crossroads: Growing Up or Getting Old?
14 schedule::attendees
Location
Austin Convention Center, Room 12AB
Speaker Dream Hampton, Invincible, Harry Allen, Christopher Weingarten, Jonathan Moore, Stasia Irons, Catherine Harris-White, Christopher R Weingarten
event::about Even as it has become a strong cultural presence, hip hop finds itself at a crossroads of significance. It's been a long hard road to acceptance and respectability, but where does it go from here? Just as rock's shelf life has been questioned, rap is facing the same charge. How will hip-hop remain vital?
event::tags Late Entry, hiphopcrossroads
11:00 AM
to 12:00 PM
Food and Music - One Big Happy Meal
21 schedule::attendees
Location
Austin Convention Center, Room 12AB
event::about Restaurant owners, chefs and their kitchen/wait staff are not only lovers of food, but music as well. Just about every type of kitchen you walk into regardless of size or location blare tunes over the speakers throughout their busy operating hours. Celebrity Chefs such as Anthony Bourdain and Marco Pierre White are often seen wearing rock t-shirts at events or on their respective television shows. Musicians enjoy good food and dining at restaurants whether they're on the road, at home or on holiday. The everyday consumer also likes food and music. Recently, the culinary world has successfully been blending and working with the music industry, creating fun and tasty marketing opportunities that have brought in events garnering revenue as well as the two things people love most together: food and music. Some of these opportunities include television shows such as IFC's "Dinner with the Band," food and beverage sponsorships/presence at music festivals and promotional music samplers. In this panel, we'll focus on and discuss some of these opportunities, accomplishments and outcome of branding the food world with the music scene nationally.
2:00 PM
to 3:00 PM
Direction of the Touring Industry
19 schedule::attendees
Location
Austin Convention Center, Room 12AB
Speaker Dan Steinberg, Jeff Chabon, Louis Messina, Jason Martin, Larry Webman, Ace Barajas, Harlan Frey
event::about Discussions for artists, managers, agents and promoters on the dynamics that include the conglomeration of promoters, venues, record companies and ticketing organizations as well as discussion of the state of independent promoters along with 360 deals, new ticketing and music distribution sources.
event::tags Touring-Venues, directionoftouring
3:30 PM
to 4:30 PM
Music in Sports
5 schedule::attendees
Location
Austin Convention Center, Room 12AB
Speaker Steve Knill, Julia Henry, John Sepetys, Kevin Wilson, JJ Rosen, Dana al Salem
event::about More and more teams are partnering with local artists-providing opportunities for bands to get their music heard and in some cases play live surrounding the action. From Pro to College and even in broadcast, music plays a huge part of the fan experience. Learn how to engage and get your music in the game.
event::tags Marketing, musicinsports
5:00 PM
to 6:00 PM
Branded: Label Identity and the Music Marketplace
18 schedule::attendees
Location
Austin Convention Center, Room 12AB
event::about This panel will explore the importance of brand recognition, identity, and loyalty in the current music marketplace. Bringing together representatives from some of the most identifiable and important record labels of the last 50 years, we will discuss how catalog management, A&R strategy, merchandising, and brand marketing can position a label for success in the ever-changing music marketplace. We’ll also at how the reemergence of vinyl has created opportunities for brand-based label exposure and how 'passive' marketing or artist endorsement (such as the Bloodshot Records sticker on Ryan Adams’ guitar) impacts a label’s position. In all, the panel will be a far-reaching, well-rounded discussion of how and why the public image of a record label matters in the current climate.
12:30 PM
to 1:30 PM
Play Ball: The Art Of Pitching Music
18 schedule::attendees
Location
Austin Convention Center, Room 12AB
Speaker Steven Scharf, Oliver Hild, Kier Lehman, YiPei Chen-Josephson, Gary Ford
event::about In the world of creative song plugging, publishers are now faced with an abundance of music coming from other sources i.e., fellow publishers, licensing companies, social networking sites and independent artists flooding the desks of all music supervisors. We will explore how best to get on the radar of these supervisors to win the prize of getting your music placed. With our panelists' diverse backgrounds, we will find out how they feel about being pitched music and the ways in which we can better serve their needs.
event::tags Music Placement (Film-TV-Ads), playball
2:00 PM
to 3:00 PM
SXSW Interview: John Popper
2 schedule::attendees
Location
Austin Convention Center, Room 12AB
Speaker John Popper, Tom Sturges, Jeffrey Rabhan
event::about John Popper, of Blues Traveler fame, comes to SXSW to debut his new project: John Popper and the Duskray Troubadors. Known as an excellent raconteur, Popper will explore his past, present and future in conversation with Tom Sturges and Jeff Rabhan. Presented by The Clive Davis Department of Recorded Music at New York University.
event::tags popper
footer::loading