11:00 AM
to 12:00 PM

Mentors - Legal
1 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  There are countless legal pitfalls inherent in the world of film and video. Meet one on one with legal specialists for invaluable information to save you from costly problems in the future. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session

12:30 PM
to 1:30 PM

Mentors - Programming 1
4 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  Festivals and markets are as vital as ever in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session

2:00 PM
to 3:00 PM

Mentors - Production 1
1 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  What secrets does the producer hold, from pre-production to distribution? Learn some of the ways to perfect the relationship between "producer" and "production." Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session

3:30 PM
to 4:30 PM

Mentors - Distribution 1
1 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  Get some one-on-one face time with people who can decide if a film makes it to a theater or your local video store. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session
 

 

11:00 AM
to 12:00 PM

Mentors - Distribution 2
2 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  Get some one-on-one face time with people who can decide if a film goes theatrical, VOD or another route entirely. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/

12:30 PM
to 1:30 PM

Mentors - Press/Bloggers
7 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  As a filmmaker, the press can be your best friend or your worst nightmare. Learn how to make nice. Or, if you're an aspiring journalist, learn how to make a living. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session

2:00 PM
to 3:00 PM

Mentors - Publicity
4 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  Do you need a publicist? Maybe so, and maybe no. Come get some hands-on information about the modern role of the PR person, and how that impacts filmmakers today. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session

3:30 PM
to 4:30 PM

Mentors - Filmmakers 1
3 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  Every filmmaker has a story to tell. Get advice, or share those stories with experienced filmmakers. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session
 

 

11:00 AM
to 12:00 PM

Mentors - Managers, Agents & Casting Directors
4 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  Agents and Managers are a necessary part of the food chain in filmmaking from pre-production through distribution and release. What do they do exactly? How can they serve you? Talk to several industry professionals one-on-one. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session

12:30 PM
to 1:30 PM

Mentors - Distribution 3
2 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  Get some one-on-one face time with people who can decide if a film makes it to a theater or your local video store. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session

2:00 PM
to 3:00 PM

Mentors - Production 2
1 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  What secrets does the producer hold, from pre-production to distribution? Learn some of the ways to perfect the relationship between "producer" and "production." Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session

3:30 PM
to 4:30 PM

Mentors - Programming 2
2 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  Festivals and markets are as vital as ever in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session
 

 

11:00 AM
to 12:00 PM

Mentors - Writers
3 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  Every film starts as an idea. Getting that idea onto the page can present a range of unanticipated challenges for the uninitiated. Meet with accomplished writers who can offer insight into how to realize a project of your own. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session

12:30 PM
to 1:30 PM

Mentors - Filmmakers 2
2 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  Every filmmaker has a story to tell. Get advice, or share those stories with experienced filmmakers. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session

2:00 PM
to 3:00 PM

Mentors - Open Call
2 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  Feeling adrift in the film world and need some valuable one-to-one general advice? This is the session for you; "Open Call" features industry insiders that run the gamut of the film spectrum. Whether you're seeking advice on production, festivals, distribution or all of the above, sign up now and get the lowdown. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session

3:30 PM
to 4:30 PM

Mentors - Sales & Acquisitions
3 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Film
event::about  Learn about the nuts and bolts of the all-important packaging, marketing and selling of your film. Who you are selling to? How do you land that buyer? Who picks up the tab? FInd out here. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags  Mentor Session
 

 

12:30 PM
to 1:30 PM

You've Built a Social Network, Now What?
39 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  You have 1,000 fans on Facebook and 500 followers on Twitter, but what do you with them? How do musicians keep, engage, and grow their online communities to boost their brand, fuel their inspiration, shape their craft and… ultimately make money?
event::tags  Marketing, nowwhat

2:00 PM
to 3:00 PM

Mobile Music Moves to the Cloud
25 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  The trend towards shared services, also known as the cloud, is already impacting the world of mobile music in a dramatic way. Instead of paying for individual tracks, some of the most ardent music lovers are choosing to stream music from hosted services. This trend will create new opportunities for companies in the mobile music space, including new partnerships with music providers who can enable users to listen immediately. What role will music discovery services can play in helping consumers enter into and navigate through these huge celestial jukeboxes?
event::tags  Late Entry, mobilecloud

3:30 PM
to 4:30 PM

Socially Awkward: The Art of Social Media Transparency
22 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  The transparent nature of social media allows fans to get to know their favorite artists in ways that are unprecedented in music. While some artists have embraced tools like Twitter to build personal relationships with fans, others are reluctant. How do you get artists to kick their shyness and begin turning casual listeners into fully invested, lifelong fans?
event::tags  Branding, sociallyawkward

5:00 PM
to 6:00 PM

Brands as the New Labels
38 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  Holiday Inn, Coke, Pepsi, Mountain Dew, and Red Bull have all released music. Bands get great exposure from a brand. Learn about brand strategy, how to structure a joint venture; the promotion and distribution of original music. Find motivation for trying out alternative methods of selling music and yourself as a brand.
event::tags  Late Entry, brandsaslabels
 

 

12:30 PM
to 1:30 PM

Reinvent Or Die
11 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  Websites are now forced to reinvent themselves in ways similar to print publications. How is this increasing leveling of the publishing playing field playing out in the music and entertainment space?
event::tags  Other, reinvent

2:00 PM
to 3:00 PM

Street Cred: iPad DJing, from Concept to Mainstage
19 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  Ten years ago, using a laptop to DJ was seen as an abomination, now it's commonplace. Can the iPad be the catalyst to shape the future of music production and DJing? Ipad DJ and producer Rana Sobhany shows the history of this nascent space, complete with a first hand account of what it is like to witness and influence this century's first major paradigm shift in music performance and production.

3:30 PM
to 4:30 PM

Landing A Music Career In Flyover Country
11 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  While artists and music professionals continue to flock to large, entertainment-saturated cities like L.A., New York, and Nashville to chase their dreams, some are seizing opportunities right in their own backyards. In today’s music industry, it's possible to land a thriving music career in flyover country if you’re willing to carve your own path. Explore techniques to expand your reach, and learn how to leverage opportunities in any region.
event::tags  Other, flyover

5:00 PM
to 6:00 PM

I’m Not Old,Your Music Does Suck
49 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  A great deal has been made about the decline of the music business. But few talk about the decline of the music. What if part of the reason the business is in trouble is that the music doesn't touch people that way it once did? How much is the lack or loss of gatekeepers responsible for the state of today's music? From American Idol to pitchfork.com, what are the reasons for the state of today's music?
event::tags  History of Music, yousuck
 

 

11:00 AM
to 12:00 PM

Johnny Cash: Trapped by Authenticity
15 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  Most music fans associate Johnny Cash with authenticity. His life and music speak of his genuineness and commitment to his music. But like most popular artists, Cash was bound by the conventions of the musical world, conventions he struggled against his entire career. Part of his difficulty stemmed from a genre instability that made his connections to his associated audiences tenuous. But another larger problem was the concept of authenticity that lies at the heart of musical adoration and often music criticism. In short, judging anything by its authenticity is a problem—the concept is fraught with logical, artistic, and conceptual difficulties. How do we know who is “real”? What are the criteria? Who benefits from these criteria? And yet, authenticity remains a definitive term for judging a musical artist. In this presentation, I will offer a critique of the authenticity system and suggest some other ways of judging and analyzing pop music using Johnny Cash as a case study.

12:30 PM
to 1:30 PM

Mastering Vinyl, Hear All About It
15 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  My panel will answer everything you want to know about disk cutting. Vinyl albums have experienced a big resurgence in the past few years. From a low point of less than 1 million units sold in 2006, to over 3 million last year. Every major project we master has vinyl cut for it. This panel will answer all your questions about mastering for vinyl, how it can be different from CD mastering and how to prep your masters. I will also present a historical over-view of disk cutting featuring photos and movies of my dual lathe mastering studio in the mid-80's.
event::tags  Studio, vinylmaster

2:00 PM
to 3:00 PM

Between the Lines of Andrew Earles' Husker Du Biography
17 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  Writer Andrew Earles will discuss several topics centered around his recently-published biography of Husker Du. Among these topics will be how the music press has focused on certain aspects of Husker Du’s legacy, thus overshadowing the many groundbreaking steps taken by the band during their active years as well as the massive impact the trio’s legacy has had on the past quarter-century of underground music. Also discussed will be the sensitivity that remains at the core of Husker Du and the state of flux currently held by the band’s back catalog, even to this day, and how this influenced Earles’ biographical endeavor. This being Earles’ first book, some matters related directly to that will be touched upon, namely the mistakes made and lessons learned during the writing process.
event::tags  huskerdubio

3:30 PM
to 4:30 PM

Record Store Day and Revitalizing Indie Retail
22 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  The record industry isn't all doom and gloom. When independent retail saw the downturn in sales, what did they do? Market themselves! This panel explores the brief history of Record Store Day and how independent retailers are working with labels to create events to engage consumers. The panel will discuss the growth of the event, and highlight a number of stores' marketing strategies to draw the consumer in - and retain them. The panel will show examples of exclusive product, live in-store events and recordings and how they generated a real 'experience' for the fan. The panel will also review and critique its latest ongoing promotions to drive sales year round.
event::tags  Marketing, indieretail

5:00 PM
to 6:00 PM

Preserving Your Legacy
3 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  Today's new release is tomorrow's re-issue. What are you doing as an artist to make certain your life's work remains aurally intact and copyright clean. Learn what to keep and how to keep it so that your music will both stand the test of time and remain a growing asset.
event::tags  Marketing, legacy
 

 

12:30 PM
to 1:30 PM

Women in the Recording Studio
7 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  Meet the women behind the mixing boards on some of today's biggest hits! Grammy winners and music industry veterans will talk about their experiences in the studio, dispense valuable advice about working with engineers and producers, and share tips for making it as a successful recording artist.
event::tags  Studio, womeninthestudio

2:00 PM
to 3:00 PM

Setting Your Band Up as a Business
16 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  A nuts and bolts presentation of some of the initial issues that an artist/band needs to know and do to operate as a real business whether they want to or not. Presented with some real life examples of forms and agreements needed. Topics to include: * Do you need to setup an LLC, Corporation, Partnership or DBA. * What are the tax ramifications of how you are operating our business. * Setting up a bank account correctly. * Band member agreements and how to handle old members, new members and hired guns. * Who owns and controls the band name, web domain, publishing rights. * Who owns and controls your master recordings. * Do you need a written agreement with your Manager and producer. * Affiliating with PRO's, SoundExchange and other organizations.
event::tags  A&R, bandasbusiness

3:30 PM
to 4:30 PM

Help! I Need Somebody: Musicians With A Cause
7 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  What are Musicians doing to give back? Plenty. Join our panel of superstar artists as they discuss why they get involved. Listen to personal stories relating to health issues, green/environment initiatives, activism and more. From personal appearances, monetary support, living by example, donating goods and content etc, musicians have a platform to speak to a wide audience and create awareness and involvement with their fans. Hear first hand how music, musicians and YOU can change lives. We will also look at how Social Networks, Mobile Applications and Online Platforms help Musicians/Organizations to expand their message. http://www.causewerock.org/ will be launching our new site just in time for SXSW Music 2011.
event::tags  Other, musicwithacause
 


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