2:00 PM
to 3:00 PM
My Kindergartner Markets Better Than You
71 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Dave Peck, Kriselle Laran
event::about Marketing is a fine line between sales and PR. This panel aims to focus on the rudimentary principles of marketing often overlooked by both new and established businesses. Special attention will be paid to "playground tactics" and ways that kids can influence others with far more success than adults. Kids have a natural instinct for marketing - they learn early in life to bring enough for everyone, to become an expert at everything, and to share just enough to make the friends but not so much where they turn others away. By approaching marketing like a five year old, brands can develop and maintain a strong identity and establish a role as an influencer in the industry. Applying concepts like bringing enough for everyone (appealing to a wide range of audiences), or staying out of detention (being marked as spam), brands too can become an expert at everything (establish itself as an industry leader). A typical five-year-old can identify common commercial jingles and name the season's popular toys. Five minutes in a playgroup can result in families having to take a trip to the toy store because of the influence of other kids on their own children. Kindergartners have a lot of influence. Its time to start following their lead and start learning the right way to approach marketing.
event::tags Dual, #kidsmarket
3:30 PM
to 4:30 PM
Fan to Fanatic: True Blood's Marketing Hook
65 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Erica Wiggins, Zach Enterlin, Erica Stall Wiggins, Liz Henderson, Sabrina Caluori, Mike Monello, Todd Brandes
event::about Television series' such as True Blood start with a great idea, a great script, and great actors. But what happens between concept and phenomenon? HBO has capitalized on the momentum the show has gained throughout the first three seasons with some of the most creative marketing campaigns ever, including a Tru Blood drink campaign for a beverage that had yet to exist, creative that “hacked reality” and spoke to the vampires living among us, a Jessica Hamby character video blog, opposing web sites for the American Vampire League and Fellowship of the Sun, and merchandise ranging from Lafayette's "L" necklace to Sookie's Merlotte's apron. Attendees will follow the story of True Blood from the inception of the series through the creation of the "immersion" fan experience through the mediums of Print, Television and the Internet. They will learn the selling points, the marketing tools and the magic that "turn" fans into fanatics.
event::tags Panel, #truebloodsxsw
5:00 PM
to 6:00 PM
Cultural Protectionism: Image Use at Burning Man
31 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Rosalie Barnes, Andie Grace, Andrea Grace
event::about Burning Man – aided by volunteers from the Electronic Frontier Foundation and Creative Commons -- spent 2010 updating their terms of use as they relate to photo/media policies, amidst a wave of public attention to the desert event's unorthodox image use rules. They've incorporated fair use, Creative Commons licensing, and human readable language, but still maintain the right to use copyright to take down images in violation of their terms of use. Is this annual desert event a microcosm of creative culture or a copyright clusterf—ck? Anything goes at Burning Man--except when you've got a camera in your hand.
event::tags Panel, #BurningMan
11:00 AM
to 12:00 PM
Global Citizenship = World Peace?
28 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Lovisa Williams
event::about The world is quickly becoming smaller and we are becoming more dependent upon each other for every day things in life. We are receiving ideas and information faster than ever before. We consume goods from around the world on a daily basis. We no longer live in a world where we are isolated from the problems and perhaps the opportunities of others. Global Citizenship is about recognizing we are not just citizens of our respective countries, but also to a larger global ecosystem. What does this mean now? What will it mean in the future? How do we need to adapt to these changes? What role does technology play in this? Who should be concerned with the idea of global citizens? Could there really be a possibility we could achieve world peace through grassroots efforts like this?
11:15 AM
to 12:15 PM
The Next Rocket Scientist: You
29 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Nicholas Skytland
event::about For over half a century, NASA has inspired people across the world to look to the heavens and wonder what secrets are hidden within the cosmos. Solving those mysteries has long been the domain of lab-coat wearing scientists in government agencies and universities. However, with the advent of the internet, social web, and open source data, it has become possible for anyone to make scientific discoveries about our universe. Find out how you can actively contribute to space exploration and how the collective power of the internet is enabling the future of scientific research.
11:30 AM
to 12:30 PM
What The Government Can Learn From Amazon
39 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Adria Richards
event::about Have you ever bought something on Amazon and wondered, "Why isn't buying a passport as easy as this?" With over 300 million people in the United States, there is certainly room for improvement how their lives are recorded, updated and exchanged. If the Arpanet was created to provide a centralized, communications network, why are we not taking advantage of this access to lower costs and reduce data errors? Amazon processes, ships, and delivers packages all over the world and can now predict delivery within 12 hours of ordering. Why does your driver’s license take two weeks? We will explore what advances in digital data records and key benefits including: savings on redundant data entry and mistakes, less identity theft and fraud, rewarding efficiency and creating social benchmarks. The other side of this data coin includes managing expectations, privacy, security and opt-out from such programs. RFID’s in passports, pets and popcorn seem like the stuff of science fiction. GPS location tracking in cell phones are common place and you can throw a device into your kid’s backpack for peace of mind they made it to school. With over 170 million smartphones sold in 2009, there is clear evidence people are eager to manage their lives on the go and personal records maintained by the government is a great starting point.
11:45 AM
to 12:45 PM
Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience
18 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Laura Godfrey
event::about Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.
event::tags Future15, #GobiernoMobile
12:00 PM
to 1:00 PM
Open Government through Participation: Designing Successful Online Consultations
29 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Tim Bonnemann
event::about Public participation—the process of engaging citizens and stakeholders in collaborative problem solving and decision making—has been around for a few decades. Whether urban planning, participatory budgeting or environmental conflict resolution, the basic principles of designing and running effective consultations to gather citizen input or co-create policy solutions are, for the most part, well understood. The use of technology to support and enhance these participatory efforts, on the other hand, is still a fairly young and emerging discipline. While there have been many advancements in this area in recent years, the lessons learned still aren’t always readily available for practitioners. This fast-paced and interactive panel will explore what it takes to deliver successful online consultations. We’ll go over the basic processes involved, look at some of the typical challenges and how they can be addressed, and highlight innovative tools and projects from around the world. Technology, if applied properly, can greatly increase the opportunity for citizens to participate in the decisions that shape their future. With this session, we want to give anyone involved in delivering on this promise a solid head start.
event::tags Future15
12:15 PM
to 1:15 PM
Political Campaigns: Tech You See & Tech You Don't
30 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Mindy Finn
event::about You've likely read or heard about political candidates empowering voters with decentralized organizing tools, hosting Twitter or Facebook town hall meetings, or producing creative video that goes viral on YouTube. These are the sexy topics, and their use has moved beyond the geeks. What often gets missed in this conversation is a discussion of the truly geeky, less sexy (except at SXSW) technology we don't see: the behind-the-scenes tools government institutions and political organizations use to serve their constituencies and more effectively achieve their objectives. In this talk, we'll talk about both, with a focus on examples of those who are doing amazingly cool things in the present and what we can expect in the future
event::tags Future15
12:30 PM
to 1:30 PM
How to Fix Government
25 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jennifer Pahlka
event::about Citizens of the Internet have suddenly realized that they are also citizens of something that costs a great deal more than a monthly broadband bill: their government. And that government has a lot to learn from the Internet if it wants to provide the value in citizens’ lives that it should. A movement has sprung up to make government more efficient, open, and responsive to the needs of citizens, and what once seemed like an intractable problem now appears as a giant possibility space, with enormous obstacles but potentially enormous gains. This session provides an overview of some of the individuals and organizations attacking this problem, their various approaches, and how the SXSW community can contribute to the effort. There are commercial and entrepreneurial opportunities, fellowships, volunteer efforts, and activism. What’s working? What’s not? Can we affect change from outside? What are the problems YOU want solved? Where is the voice of the tech community in government at the local, state and federal level?
event::tags Future15
12:45 PM
to 1:45 PM
Can Government Teams Make Government Services More User Friendly
12 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Drew Scherz
event::about Increasingly, Web Teams and developers are finding themselves closer to customers than ever before as websites become the primary, public-facing entities of most organizations. Keeping the customer at the front of the line can be a challenge for teams not specifically trained or oriented for such considerations. The growth of mobile platforms is also driving more solution-based customer interactions online, forcing web teams to become more customer solution-oriented as the demand for immediate, real-time solutions increases. The Texas Comptroller’s website serves about 25 million page views each month from taxpayers seeking information, conducting business, and completing task-based forms and other tasks, putting our web team on the frontline of user advocacy. This panel will explore how web teams can adapt as user advocates with a focus toward customer service needs, while also managing the structural and technical integrity of web sites and databases.
event::tags Future15
1:00 PM
to 2:00 PM
Startup.gov: Reworking Government Through Technical Innovation
31 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Sarah Granger
event::about Open government initiatives over the past two years have shown that Washington can innovate and achieve results at the pace of startups when given the opportunity. This talk outlines the merits and pitfalls of taking entrepreneurial ideals and translating them into big government infrastructure, breaking barriers and opening up new opportunities for public engagement.
1:15 PM
to 2:15 PM
Lifecycles Tech & Society: Is 14yr Olds too Old?
8 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Shireen Mitchell
event::about Social Tech has begun to move the conversation about the life cycles of technology. The more technology is integrated the more technology needs to adapt and change to current cultural norams. Clay Shirky's Book here comes everybody briefly discusses this but have we realized the full potential of “everybody” 's contribution in the social web. Will social media evolve to keep up with these changes or will we just just into the next New Tech tools. Will tech fix our social apps?
event::tags Future15
3:30 PM
to 4:30 PM
The Fine Art of Inclusion
14 schedule::attendees
Location
Austin Convention Center, Ballroom E
3:45 PM
to 4:45 PM
No. Great Minds Do Not Think Alike
77 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Joe Gerstandt
event::about Where do good ideas come from? Diversity. There is a growing body of evidence showing that cognitive diversity can play a powerful role in increasing the ideation and innovation capacity of a group or community. This session unpacks cognitive diversity, shows how it can drive better outcomes and examines some things that can get in the way. As General Patton said; “If everyone is thinking the same thing, then someone isn’t thinking at all.” If a group of people are considering something that matters, there will be some disagreement. Pursuing better solutions requires that we are willing and able to create social spaces where we can surface and recombinate those differences. We often avoid those differences because there is tension there. If you want the benefit that diversity brings, you have to be able to contain the tension that comes with it and that is where a lot of individuals and groups fall short. They avoid or deny differences because it is easier and safer. Even if we have an intuitive appreciation for the fact that different perspectives can be valuable, human nature can still get in the way. Things like stereotypes, assumptions, implicit association, attribution errors, and cognitive biases can have a profound impact on our considerations of others, regardless of our intentions. We can however, reduce the impact of our drive to judge and categorize so that it does not prevent us from creating robust intersections of differing perspectives.
event::tags Future15, #greatminds
4:00 PM
to 5:00 PM
Sleeping at Internet Cafes: The Next 300 Million Chinese Users
43 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Tricia Wang
event::about In China, over 300 million migrants reside in cities; these communities represent some of the most marginalized and poorest groups that are now actively incorporating new communication tools into their lives. These migrants are also the fastest adopters of digital tools and the quickest growing population of digital users. What do these coinciding cultural-technical processes mean for the people undergoing these shifts? Based on my fieldwork in China over the past three years, I focus on three areas that I think will point to the future of social change in China: gaming, entertainment, and consumption.
4:15 PM
to 5:15 PM
Will OLPC Laptops Bootstrap Education in Latin America?
6 schedule::attendees
Location
Austin Convention Center, Ballroom E
4:30 PM
to 5:30 PM
100% Viable, 1% Visible - Minority New Media Entrepreneurs
17 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Kiratiana Freelon
event::about While minorities (Latinos and African-Americans) are consumers and producers of the content on new media platforms, why aren’t they creating internet companies as often? A recent article said that only 1% of internet firms are founded by African Americans. Is the number similar for Latinos? Furthermore, studies show that minority teens are beginning to close the digital literacy gap through the mobile web. Will they also soon close the gap in digital entrepreneurship and development? How can we guarantee that minority youth (and adults) will consider digital entrepreneurship and web development as a fruitful career, just as they have done with law, journalism and medicine? In this one-hour conversation, we will discuss how to propel more minorities in new media entrepreneurship and further increase VC funding for them. The ultimate goal of the panel is to shed some light on the best practices for developing minority new media entrepreneurs. This conversation is ignited by the recent pledge by Comcast to give $20 million toward a venture capital fund for new media businesses led by minorities you digital education. It is also ignited by a recent article that said only 1% of Internet Start ups were founded by African-Americans.
event::tags Future15, #100Viable
4:45 PM
to 5:45 PM
Violence: An Equal Opportunity Hater
4 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Steven Thibodeau
event::about Violence is a part of our culture – part of virtually all cultures. But the United States has a unique relationship with violence. Through the protection of our basic rights, we have put many of the basic controls and catalyst of violence in the hands of the people, and as a by-product of these important freedoms a darker consequence has emerged. We have more guns than all of Europe combined, and not surprisingly more gun related deaths. But it’s the less obvious face of violence that plagues our daily lives - violence at home, work, and dating. Violence amongst our peers and even pervasive violence in our schools. Violence takes many forms. The most subtle of violence – persistent verbal abuse, bullying and intimidation that have fostered a general desensitization of our culture to the many of the dangers, effects and cost of violence. In this discussion, we will examine the dynamics and spectrum of violence, from peer to peer to entirely anonymous. Within that that context, we will also examine a set of strategies and tools that are empowering one youth group in New York City to stand up and act against all faces of violence.
5:00 PM
to 6:00 PM
How to Ensure a Diverse Tech Event
15 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Erica Mauter
event::about Social networking is supposed to be the ultimate facilitator of interaction between producers and consumers. In the tech space, these online interactions go offline at conferences and unconferences around the world, but it's still the rare tech conference that accurately reflects its real audience - the users, the consumers, the benefactors of technology. Are you hoping to attract more diverse audiences to your existing programming or are you tailoring your programming to diverse audiences? How can your product appeal to a diverse audience if you don't have a diverse group developing it? Does your event allow affinity groups to connect in a meaningful way? We'll explore what event organizers like O'Reilly and SXSW are doing to encourage new people to attend. We'll explore the barriers individuals face as well as opportunities for contribution within the community. Individuals, organizations, conference organizers, sponsors and bloggers will walk away with actionable steps they can take to diversify events.
event::tags Future15, #diverseevents
5:15 PM
to 6:15 PM
Unpacking Gender: Men, Women, Technology and More
40 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Debbie Chachra
event::about Describe someone, friend or stranger. The very first thing you say reveals whether they are a man or a woman. Gender affects how we perceive everyone around us and how we express ourselves, often in ways we don't realize. Why do your son and daughter behave differently? Why is technology dominated by men? Why are women so often caregivers? This talk will use ideas from psychology and education, including gender schemas, identity threats, and micromessaging, to investigate how we perceive and respond to gender. It will give you some tools to understand how you think about gender, along with information that puts that in greater social context. Whether you're a hiring manager, a parent, a technologist, or just curious, you'll learn concepts and vocabulary to help understand yourself and our society.
event::tags Future15, #unpackgender
5:30 PM
to 6:30 PM
Latin American Angel Networks: Evolution and Future Opportunities
8 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Estuardo Robles
event::about [Session will be presented in ENGLISH. Sesión será presentada en INGLÉS - Redes Angeles en Latino America: Evolucion y Oportunidades Futuras. SXSW Latin America programming hashtag: #sxswLatAm] Latin America has never been considered a “hotbed” for venture capital. Yet as the technology entrepreneurial world continues to assess and recognize that Angels are really the investors responsible for the vast majority of Tech Startup successes, then the Latin American story becomes more relevant. Ever since “Angel networks” began to formalize themselves as such across the region only a decade ago, their growth and popularity has shot exponentially. Suddenly, Latin Americans involved in Technology and Entrepreneurship have realized that the funding mechanism for startups has actually been the “Angel model” in the vast majority of enterprises throughout its history. These transactions just happened to take place within closer circles of trust and the investors just weren’t called Angels. This panel briefly explains the historical perspective that led to this late recognition of the term “Angel Investor” and then dives deeply into the tremendous growth, resources and future opportunities that lie in the majority of the 20+ markets that make up “Latin” America. Panelists will be comprised of current leaders and members from Latin American Angel Networks, and will be moderated by a High Tech Entrepreneur who has been funded by Angels in both Latin America and the United States.
event::tags Future15, #latangels
5:45 PM
to 6:45 PM
The New Queer Media
10 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Courtney Nichols
event::about A freelance writer for Out Magazine and the editor and founder of FRUITFLYLIFE.com, Courtney Nichols' work focuses upon the notion of queer within the boundaries of sexuality and Pop Culture. Does being queer truly make you queer? Conversely, is it possibly to infiltrate the "queer" landscape if labeled heterosexual? The New Queer Media challenges the definition of queer, claiming that queerness is not a marker of sexuality, but instead a marker of difference. It is the belief of The New Queer Media that we should expand the notion of coming out of "the closet" to encompass not only the gay community, but instead all who feel ostracized in a culture that is often threatened by individuality. Normalcy and majority are not the route toward approval. Now, how do we express this belief through the magazines we read, the blogs we follow and the subcultures we join? The New Queer Media has some ideas.
event::tags Future15, #FruitFlyLife
9:30 AM
to 10:30 AM
Data-Driven Government: Improving the Citizen Experience
66 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Matt Lira, Rich Thau, Aneesh Chopra, Julie Germany
event::about Over the past several years, there have been many discussions regarding how interactive technology can drive change in our nation’s politics – but of perhaps greater importance is how technology can improve the daily functioning of our nation’s government. The discussion should not be a partisan one – this panel will bring together leading innovators from both parties to engage in a post-partisan discussion about how technology can improve the public’s interactions with their government. This discussion should be about specifics – we can all agree on the broad principles that technology drives change – but we have all heard that conversation before. This panel will focus on the specific progress that has been made, the specific opportunities that exist in the near future, and the specific challenges that need to be addressed. As citizens increasingly become on-demand consumers in their daily lives, it is clear that government needs to better utilize interactive technology or it will only be more radically disconnected from the public. This is not a political conference, which is precisely why it should be where this conversation takes place – how can the innovations from the creative, marketing and interactive communities be applied to improving our nation? Our government needs to modernize. We need to move forward and debate new ideas, focusing on how we can collectively make our government work smarter, faster and better for all citizens.
event::tags Panel
11:00 AM
to 12:00 PM
Social Marketing in Real-Time
52 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker David Meerman Scott
event::about How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. In every market, there is room for smart organizations to seize market share and improve profits by providing a product or service or communications initiative at speed. Real-time marketing and public relations is when organizations respond to events as they occur. It's when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it.
event::tags Future15
11:15 AM
to 12:15 PM
Social Customer Service in Real-Time
33 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Chelsea Marti
event::about Social strategy is quickly stretching across various areas of organizations, landing anywhere from customer support to marketing and more. The reality is that customers and prospects are talking about your brand right now, on social platforms like Facebook and Twitter. Find out how brands are adapting quickly, and addressing customer inquiries in a timely manner in a variety of industries, resulting in better organic word-of-mouth recommendations and more.
event::tags Future15, #taxtweets
11:30 AM
to 12:30 PM
Social Espionage & CRM
33 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Umberto Milletti
event::about Monitoring. Listening. Tracking. Measuring. No, this isn't a covert CIA operation: It's the way brands and businesses are marketing...and selling...to YOU, Customer 2.0. Is it creepy? Regardless, it's also a reality, and it's working tremendously, as well as being adopted at a rapid rate by everyone from your local coffee shop to Best Buy to enterprises like Adobe. From social CRM to mobile-social tech to community management, 2011 is the year of full-blown execution after, well, two years of panels discussing 'the future of social business.' Come hear about the truly effective processes and best practices around social customer relationship management and intelligence, and walk away with an actual plan for your business in social marketing and selling.
11:45 AM
to 12:45 PM
Late Night Comedy Meets Social Business
21 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Tim Washer
event::about Two of the most powerful (legal) approaches to capturing attention in social business are comedy and storytelling. We'll share a few examples of success as well as a near-fireable offense, and offer behind-the-scenes stories on how these videos got approved in the first place.
event::tags Future15
12:00 PM
to 1:00 PM
140 Characters at work: Social Technology in Business
25 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Mike Diliberto
event::about In this segment of the future15 session on Social Business, Michael Diliberto will explore how the use of social business tools has enabled his multi-national manufacturing company to design, build, and deliver solutions quickly, even though his team is separated by distance, time, language, and culture. A global sourcing executive that worked for a collaboration software provider during his graduate studies in International Business, Michael Diliberto brings a fresh perspective from both sides of the table. Come see how simple tools and a social business mindset can be used to solve complex social workplace issues.
event::tags Future15, #socialbizmindset
12:15 PM
to 1:15 PM
Social Corporate Philanthropy
23 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jamie Stein, Josh Karpf
event::about In June 2010, PepsiCo and ThinkSocial kicked off the #Promise, an initiative that explored how social and mobile media empower corporate citizenship and create social and environmental change. The program launched with a one-day summit at Internet Week NY featuring insights from such key players as TED, GOOD, Nokia, Fast Company, and MTV. This panel will provide an opportunity to connect with the partners and participants behind the initiative and learn about how the #Promise has impacted the world of corporate citizenship since its inception and enacted real, measurable change in business practices and the world at large.
event::tags Future15, #pepsicosxsw11
12:30 PM
to 1:30 PM
Social Networks Inside Companies: Harness the Power!
26 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Michael Pusateri, Rick Marini
event::about Social networks are ubiquitous on the internet. With Millennials/Gen Y numbers rising in the workforce, can companies use internal social networks to their advantage? Will older employees participate? Do benefits of social networks, weblogs, Web 2.0 style sharing, tagging, and rating outweigh the risks to confidentiality and productivity?
event::tags Future15, #corpsocialnet
12:45 PM
to 1:45 PM
Using Free Agents to Solve Our Problems
17 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jake Brewer
event::about Traditional organizations are like giant boulders in a river of ideas and information, disrupting flow and causing drag. By and large, organizations are static, inefficient, and structurally resist change, resulting in an inability to adapt. Perverse incentives arise, where solving the big problems organizations were created for contradicts the survival instinct of the organization, lest they become obsolete. Over time, organizations become invested in their structures for structures' sake - and even hold their commitment to obsolesence in high regard by touting their "sustainability" as a paramount priority. While this may be the best humanity has come up with so far to achieve the necessary scale required for global problems, they are far from an ideal structure to harness the best of what humanity can do together. With today's technology, people can come together and self-organize around specific goals, and dissipate those associations when the project is over - a project-based system, with more room for change and innovation, and more efficient composition of ideas and skill sets. Put simply, it's a world where everyone is a free agent citizen - capable of devoting primary, secondary, or even passive energy to a problem. What does this world look like? How does it scale? How does it affect productivity, the economy, and individual lifestyles? Where does this model break down, and what could be done to address those issues?
event::tags Future15, #FreeAgents
1:00 PM
to 2:00 PM
Social Policies & Company Culture
28 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Ellen Reynolds
event::about Transforming a traditional organization into a social business requires a great deal of internal change. As organizations shift to become more open, policies must evolve to embrace a more transparent mode of business. The current "copy+paste" model many companies use to create their social policies is broken. Learn why it's important for your policy to accurately reflect your corporate culture and how to use your policy to both reinforce change and encourage the right level of participation.
1:15 PM
to 2:15 PM
Social Failure & Lessons Learned
34 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Mike Lewis
event::about Enterprise organizations love to talk about all the successes they've had implementing and executing their social media campaigns, but you rarely hear about the (gasp!) failures. This is really too bad because it is from both these successes and failures that enterprise marketers learn from to be better armed to deal with their own challenges within their organization. Well, lucky for us, we have had the opportunity to talk to dozens of the largest enterprise brands out there and can tell you that there are many stories of social media challenges and failures that you haven't heard. Mike Lewis, VP of Awareness, Inc. recently traveled across the country meeting these large enterprise brands. During this eye-opening road trip, Mike learned about many of the challenges each of these organizations were faced with as they were trying to either get their social media strategy rolling or just manage it all. During this session, Mike will share some common social media challenges and failures the big brands didn’t want you to know about along with some social media success stories you haven’t heard. After this session you will walk away with some actionable strategies that you can apply to your social media programs immediately.
event::tags Future15
3:30 PM
to 4:30 PM
Real-Time Marketing Strategy: Surviving Daily Change
57 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Adam Lavelle
event::about Many marketers have still been stuck with the contradiction of taking the time to set a strategy in place, while knowing that everything might be changing around them. We’re left with a simple question, but a huge challenge: can you develop a marketing strategy that prepares you for the chaos and unpredictability of the real-time net? Specifically, we will answer five questions: 1. Does traditional strategic planning work in a ‘now’ marketing world? 2. If you take time to plan, but act in the moment, does it actually work? 3. Can you do agile marketing planning? 4. What are the specific things you need to not screw up your ‘live marketing’? 5. How do you comfort execs who fear that you’ll wing it and mess up? We will describe the problem that strategists and design thinkers face in trying to rapidly develop marketing plans and strategies, in hopes that they are not instantly outdated upon completion. We’ll look at the problem of having strategies that don’t provide the needed direction to those people who are doing ‘live’ marketing. We’ll review a number of possible new methods for developing ‘real-time ready’ marketing plans. We’ll look at modern methods for gathering insights, and we’ll learn the required elements of a marketing playbook, and how to get them. Finally, we’ll look at specific examples from around the net – of how brands and start-ups are applying these methods to make their brand come to life, and thrive in real-time environments.
event::tags Future15
3:45 PM
to 4:45 PM
Fueling Fun: Customer Loyalty Through Location-Based Marketing
41 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Casey Petersen
event::about With the growing popularity of location-based services, many retailers are unsure how to implement location in a meaningful way. Some restaurants and bars have found success in specials for check-ins with discounts and free offers, but many retail stores are still struggling to figure out how location can play an integral role in their marketing and loyalty programs. In this panel, you will hear success stories from Murphy USA Gas Stations on their use of location to increase customer engagement, loyalty, and online buzz. Which special offers work, and how can you implement them in ways that actually work at the register? How are location-based services like Whrrl adapting to provide great offers to users and value to retailers? And how can retailers profit off of "check-ins" at their locations through vendors and suppliers paying to market at their locations?
event::tags Future15, #fuelingfun
4:00 PM
to 5:00 PM
Marketing Through The Back Door. APIs And You
48 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Vanessa Montes
event::about Foursquare, Facebook, Twitter, Gowalla – when it comes to working with these Social Networking platforms, agencies and brands can often be made to feel as though they’re waiting in line at the hottest club in town with no guarantee of getting in, while the VIPs easily glide by the bouncer. For example, Foursquare reportedly gets upwards of 700 inbound e-mail requests per week – which can make you feel like your agency or brand is on the outside looking in. Well that’s no excuse for not doing something revolutionary. This session will examine how APIs are revolutionizing the marketing and advertising landscapes, and unveil the “secret sauce” of how your brand or agency can bypass the bottleneck at the front door, avoid major spending commitments, and successfully leverage the power of these platforms in ways you’ve never dreamed of. Panelists will share their insights across a spectrum of the most popular location-based and social media platforms, the challenges in working with them, and unveil the secrets of how to engage your customers by exploiting the open APIs of these platforms -- without ever working directly with them or even getting them on the phone.
event::tags Future15
4:15 PM
to 5:15 PM
How Brands Are Using Entertainment & Social Media
74 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Rami Jabaji
event::about Entertainment is the key to attracting attention – in the age of online videos, the coolest and funniest content can draw millions of views and turn into memes that generate awareness around the world. Brands are always on the lookout for the freshest, most creative, and most entertaining ideas and influencers to help them spread the word about new products and campaigns in a way that breaks through the clutter and sticks out in the minds of consumers. This panel provides an opportunity to connect with brands and leading online entertainment outlets that are constantly changing the game in the world of “brandertainment” as they share their insights into what makes these campaigns hit the mark with consumers.
event::tags Future15, #brandertainment
4:30 PM
to 5:30 PM
Interactive Branding and the Built Environment
42 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jamie Monberg
event::about It’s a brave, new, networked, digitized world out there, but despite all the over-stimulation, we still crave meaningful experiences. How do we, as designers, create those experiences? How do we help brands evolve beyond the 30-second spot? How can built spaces enable virtual experiences? How can we reinvigorate the digital age through actual physical interaction? Hornall Anderson’s Chief Experience Officer (CXO) Jamie Monberg will talk about successes and lessons learned integrating digital interactive into environmental experiences for clients like The Empire State Building, The Sears Tower, Madison Square Garden, The Space Needle, Microsoft and the Sydney Opera House.
event::tags Future15, #interactivebranding
4:45 PM
to 5:45 PM
Poked, Liked & Re-Tweeted: A Google Love Story
39 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Alisa Leonard
event::about For too long SEO and social pundits have battled it out – “social media creates links and visibility in search!” …..”social is about conversation and engagement, screw search!” Will there ever be a true synergy between these two? The engines certainly think so and now more than ever search really does need social and social impacts search more than ever. How? Why? How do you do it, and do it right, without violating the tenants of engagement and the almighty Conversation? Alisa Leonard and Rob Garner of iCrossing present a compelling narrative and case studies that illustrate just how the long awaited synergy between search and social is real and how it can be leveraged to drive performance and results. For real this time, we promise.
event::tags Future15, #sxsw15 #sxswiC
5:00 PM
to 6:00 PM
Apps vs. Mobile Web: Which to Reach Consumers?
107 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Patrick Mork
event::about This presentation discusses the pros and cons of using Mobile Web and Applications to reach consumers. It draws on GetJar's experience as the world's 2nd largest app store with over 1 billion downloads on what works and what doesn't to reach consumers on mobile. The presentation will discuss the advantages and disadvantages of using mobile apps vs. mobile web. It will also discuss innovative new ways to use both mediums to reach your consumers in a way that is scaleable and cost effective for your organization. The presentation will also discuss who you can communicate your mobile web / mobile apps offering to your consumers in a way that is clear, simple and easy to follow for consumers regardless of what kind of handset or platform they are using. If you're concerned about whether you should be developing apps or a mobile site or wondering how to communicate your mobile offering to consumers without breaking the bank, this presentation is for you.
event::tags Future15, #getjarsxsw
5:15 PM
to 6:15 PM
Cultivating Community Through Video
30 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker David Prager
event::about David Prager, founder of Revision3 and a panel of the Web's leading community leaders can provide insight as to how to establish, connect and keep an audience intrigued in online video programming. Revision3 is the online video industry’s largest television network, creating and producing more than 25 original shows. Viewers are drawn to the network’s content with 6 million shows downloaded per month. The members of the panel will have experience creating content that cultivates a loyal following. They can provide perspective as to how to secure an audience and keep them interested using the following tactics. -Establishing a rallying point: find a place for the audience to communicate about the show whether it be through the show host, community website or audience interaction -Social Media Connection: Create interactive between show viewers with Twitter and Facebook to deepen audience commitment to the program and spark the interest of new viewers. Revision3 has set up a social media directory accessible to all show talent and staff, promoting communication between viewers, creators and show hosts. -Regularly scheduled releases: Consistently providing new, quality content helps to maintain a connection with the audience and secure interest, building a personal experience with the viewer
event::tags Future15
5:30 PM
to 6:30 PM
Social Media: Driving Brand Activation and Loyalty
46 schedule::attendees
Location
Austin Convention Center, Ballroom E
5:45 PM
to 6:45 PM
It's Not Scalable and That's OK: One-Shot Campaigns
57 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Michelle Broderick
event::about Crazy parties, bobble head swag, content audited by human beings: None of these things are scalable, but they can make a huge impact on the feelings and affinity people have towards a particular company. This Future15 will discuss marketing strategies that helped some of the best companies build a true personality around their brands. These types of campaigns might not be scalable, but that's O.K. because we end up loving them.
event::tags Future15
11:00 AM
to 12:00 PM
Convergence - What a Difference a Year Makes!
36 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Dan Shust
event::about It's been a crazy year and it's pretty safe to say that convergence has arrived and maybe even blown past our expectations. We'll take a fast-paced look at the advancements of the past year and set the stage for even more blurring of the lines in 2011.
11:15 AM
to 12:15 PM
Transmedia: What's the Magical Formula for Successful Design?
31 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Anthea Foyer
event::about Deep within our secret laboratory, The Labs team of new media scientists work incessantly to discover the secret ingredients of successful transmedia projects. With the recent acceleration of transmedia projects, there have been a lot of successes and failures. But what are the common elements that determine these outcomes? Is it possible to harness them for your own projects? At this session we will reveal our findings to you, our audience. As with any good experiment, however, this will be a participatory event with the audience having the opportunity to become contributors as well. We know you are a smart audience with much to add to the experiment. After the event, our joint findings will be shared online with the world.
11:30 AM
to 12:30 PM
3 Screens, 1 Cloud: Creating Optimal Connected Experiences
38 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker DeVaris Brown, Harry Mower
event::about No one can deny the impact technology has made in our lives over the past decade. We now have devices that can aid us in multiple activities within all avenues of our lives. With the advent of cloud technologies, these devices have become more pervasive and ubiquitous than ever before. This perfect storm provides an opportunity for developers and designers to create multi-screen solutions that take full advantage of the capabilities of their mediums to provide end users with a seamless and, more importantly, useful experience. Over the course of this workshop, we will explore best practices for developers and designers to create compelling experiences that span across multiple platforms. Discover how the cloud can not only change HOW you work, but the valuable services you can extend through products to your customers.
event::tags Future15, #31connect
11:45 AM
to 12:45 PM
Designing Video-Rich Websites For All Three Screens
39 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Ashley Streb, Jesse Streb
event::about There are three fundamental approaches to delivering online video today: Adobe Flash, HTML5 and native mobile apps. This holds true across the three screens where video content is mostly consumed – the PC, mobile devices and Internet-connected TVs. Without a proper video solution and strategy in place, this multi-format, fragmented, highly complex world can create a lot of headaches for publishers who want to make sure their video is accessible to the widest audience possible. This session will explore how publishers of all sizes can create video-rich website experiences that are optimized for all viewing experiences, as well as key design elements that publishers should take into consideration for each screen.
event::tags Future15
12:00 PM
to 1:00 PM
How Small Screens are Making iTV Big
15 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Colombene Jenner
event::about Established players in TV technology have long struggled to make TV interactive, with limited success. However, the promise of iTV is being realized with technologies that MSOs, content providers, and set-top box manufactures didn't anticipate in their previous attempts to make TV interactive — mobile devices, tablets and other portable devices are not only being used as alternative screens to traditional TV, but are flourishing as screens that are used while the TV is on, as companion devices to the TV set. This trend allows people the control and convenience promised (but seldom delivered) by iTV while allowing people to enjoy the passive and communal aspects of traditional TV watching. Focusing on user experience and social dynamics, this panel will look at inspiring executions for concurrent screen TV experiences. We'll look at strategies that offer the most for today's audiences and explore a range of opportunities to integrate interactivity, marketing, and content to build these new experiences.
event::tags Future15, #iTVmobile
12:15 PM
to 1:15 PM
GoogleTV to iPad Apps: The Connected TV Experience
83 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Richard Bullwinkle
event::about It’s been a big year for the connected TV—even Google jumped into the market—and it’s looking like it is going to get even bigger. DisplaySearch forecasts that by 2013, 100 million connected TVs will be shipped, up 546 percent from 2009’s 15 million. The connected TV opens up the door for consumers to access content beyond traditional broadcast TV to include Internet content and online video. While the pay TV ecosystem grapples with the threat that over the top content brings, it’s using devices like the Apple iPad to infuse cool apps for consumers to interact with their TV: Comcast has shown how the iPad can program a DVR and search for shows. And networks are going straight to consumers with the ABC and Hulu apps. But so many questions remain: It can be difficult to find stuff to watch with 300 channels, but what about when connected TVs can access thousands of Internet channels? And what about that elusive remote control that’s lost again somewhere in the family room—will we be using another device? This session will cut through the clutter of the ever-growing connected TV landscape to help form a clearer picture of what’s coming up on those three (or four) screens in your home.
event::tags Future15, #ConnectedTV
12:30 PM
to 1:30 PM
Personalized Interfaces and the Arrival of Smart TV
21 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker David Maher Roberts
event::about "2011 is the year for next generation TV and movie services: providing people with easy access to an unprecedented amount of content (web video, linear TV, TV catch up and movie on demand services). There is a growing need for intelligent, personalised filters so people can find the content they want at the right time. This presentation aims to chart the key changes in TV's evolution from 'dumb' to 'smart', and highlight the best examples of personalised TV services available today and predict how these (and future) services will change the way we consume and interact with TV. "
12:45 PM
to 1:45 PM
Second Screen: TV Meets The Web Backchannel
26 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Utku Can
event::about Over 30% of 15 to 30 year-olds watch TV with their laptops open. The web is now the de facto backchannel for engaging and conversation around TV shows. But this is only the beginnings of an emerging trend. Where before audiences made do with existing tools, more and more, we are seeing the creation of bespoke platforms and applications for second screen interaction. Interest from investors and support from television networks, coupled with rising audience numbers online while watching television makes this an area set for massive innovation, opportunities and growth in the very near future. We will be discussing what’s been done so far, what’s being done now and what will be possible soon.
1:00 PM
to 2:00 PM
NFC and RFID, How It Will Change Mobile
59 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Robert Sprogis, David Berkowitz
event::about How Near Field Communication (NFC) and Radio Frequency Identification (RFID) will change the wireless industry, user experiences, marketing, and shopping. Mobile phones a now being looked as a ubiquitous device that plays an increasingly important role in our lives. The mobile phone started as a tool to talk to people while away from a landline. Apps began to emerge on legacy phones, with the networks controlling content. Smart phones and most importantly the Iphone changed this stranglehold on content by creating an open developer ecosystem. Now the mobile phone is more akin to a computer than a phone. As the mobile phone increases in importance and new features are integrated such as RFID and NFC technologies the functions the mobile phone is used for will likewise increase. Today we use the mobile phone to use apps and surf the net. Tomorrow we will use the mobile phone to open doors (literally), pay for our purchases, earn loyalty rewards, redeem coupons and much more. The introduction of NFC and RFID into the mobile phone, which is a certainty, will not only change how we as users engage with our environment but also how retailers and marketers as well as network operators do business. Network operators will begin to look more like credit card companies, marketers and retailers will now be able to track purchases and redemption of coupons, in turn rewarding these behaviors with loyalty reward points.
event::tags Future15
1:15 PM
to 2:15 PM
Tag, The Mobile Assassination Game
22 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Alex Hachey
event::about How can a game change our social experiences? Learn how latest advancements in augmented reality, location based apps, and mobile game play are shaping our social experiences in this detailed & interactive case study featuring TAG, The Mobile Assassination Game. TAG: Allows players to track & tag their targets using location and social tools on their mobile phones. This intersect of Social meets Mobile meets Good old competitiveness is opening new doors in social, mobile, & gaming experiences.
event::tags Future15, #TAGmobile
3:30 PM
to 4:30 PM
Mobile Opportunities for Entrepreneurs in 2011
28 schedule::attendees
Location
Austin Convention Center, Ballroom E
3:45 PM
to 4:45 PM
Future of Mobile Gaming/Entertainment
32 schedule::attendees
Location
Austin Convention Center, Ballroom E
4:00 PM
to 5:00 PM
Designing for Mobile Web
73 schedule::attendees
Location
Austin Convention Center, Ballroom E
4:15 PM
to 5:15 PM
What Overseas Innovations Still Haven't Hit the US Market Yet?
44 schedule::attendees
Location
Austin Convention Center, Ballroom E
4:30 PM
to 5:30 PM
Designing for Android
35 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Amanda McGlothlin
event::about It's time to stop creating "Android versions of iPhone apps" and start creating apps made especially for the unique technological and design features of Android. What many designers are approaching as challenges - the multiple devices, the buttons, the lack of rules and constraints - others are taking as an open invitation to innovate without bounds. Most users aren't comparing iPhone and Android apps side by side, and neither should the designers making them. Whether you're porting an app or creating something original, this session explores why you should approach Android with fresh eyes and stop designing with iPhone in mind.
event::tags Future15, #UXAmandroid
4:45 PM
to 5:45 PM
Tips for Getting Your App Approved
24 schedule::attendees
Location
Austin Convention Center, Ballroom E
5:00 PM
to 6:00 PM
Interactive Patterns in the Mobile Space
39 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Barbara Ballard
event::about Mobile user interfaces are not just squished down to fit the small screen, but require an understanding and application of technologies, users, and contexts of use to create the best possible interaction. Core principles for designing mobile interfaces will be discussed, as well as design patterns for use in mobile web sites and applications.
event::tags Future15
5:15 PM
to 6:15 PM
User Experience and Cross Platform App Development
62 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Carlo Longino
event::about Developing across different mobile platforms has long been a pain point for mobile developers, but what about designing for the same apps and services to run across multiple types of device form factors? New form factors don't just offer bigger screens or keyboards over mobile phones; users also interact differently with them. The most prevalent example of this is with iPhone apps moving to the iPad: creating a app for the tablet isn't simply about adapting it to a bigger screen, but utilizing the differences in hardware to offer users a better experience. This scenario is just the tip of the iceberg, though: Android is making its way into all types of devices, like Google TV, which will allow developers to create apps for both phones and televisions. GPS maker TomTom has announced that its future devices will run a version of WebKit and support third-party apps. Nokia's Terminal Mode and Continental's AutolinQ projects look to extend the app experience into automobiles. This panel seeks to build a high-level understanding of what successful cross-form-factor development entails, beyond simply adapting content for different display types. Attendees will learn best practices -- and educational failures! -- from leading designers and developers, and how they can incorporate emerging form factors into their apps and services to create an enhanced user experience.
5:30 PM
to 6:30 PM
The Intersection Between Mobile and TV
13 schedule::attendees
Location
Austin Convention Center, Ballroom E
5:45 PM
to 6:45 PM
Designing for iPhone
60 schedule::attendees
Location
Austin Convention Center, Ballroom E
11:00 AM
to 12:00 PM
Nanocelebrity: How to Combine Expertise with Voice
12 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Shane Tilton
event::about The purpose of this panel is to focus on a few key points. The first point is to briefly discuss how to form content within the channels of social media communication (microblogging/microcommunication/anything that uses XMPP to transmit information) that shows off a person's expertise. The presentation will use examples from key figures in the field and note how those figures connect their knowledge with their audience. The second point that will be explored in this presentation will be how “opinion leaders” were formed in this channel. It looked like since these channels used as a pseudo-formal “many-to-many” communication platform, it seemed that the strength of speaker comes from the ability of that speaker’s message to be re-transmitted, how “well-known” is the user and the value of the information/knowledge being delivered by the user. It is a through a combination of these factors that a user can attract and maintain a following. Examples of this will be shown during the presentation. The final point that I want focus on is how these opinion leaders using these channels to deliver vital information to an audience. I would like to be able to tell the stories of the community outside the confines of the network. There is a series of interesting and complex narratives that can be shared by these nanocelebrities to the rest of the outside world. These narratives will be shared during the presentation.
event::tags Future15
11:15 AM
to 12:15 PM
How to Get a Web Series Cult Following
35 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Vanessa Pappas, Ben Relles
event::about Original Web series viewership numbers now rival those of prime time cable television networks. But, on the Web where viewers have access to millions of videos of all different kinds, how do you get your content to stand out? And even more importantly, how do you get viewers to keep tuning in and really establish a cult following? Hear from industry leader, Ben Relles, whose expertise in programming and audience development will offer insight to best practices on how to create a Web series and engage viewers to get that "cult following." While all viewers seek great content, that isn't the only thing that will help build a loyal and engaged fan base on the Web.
event::tags Future15, #cultfollow
11:30 AM
to 12:30 PM
Secrets to Monetization
16 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Martine Paris
event::about The revolution in video distribution has opened doors to those seeking fame and fortune. Hollywood talent are going direct to fans, and the rising stars of digital have production values and audience numbers that rival big media. With the advent of new business models and a hybrid monetization approach that includes virtual currency video micropayments, gaming mechanics, interactive merchandising, brand integration and syndication to television, cable and the ancillaries, the economics of web celebrity is moving well beyond advertising CPM to a more sustainable way to fund production. Join us for this fascinating look at how video stars are leveraging their brands and making money in what promises to be a golden era of opportunity.
11:45 AM
to 12:45 PM
Starring You
15 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Evan Spiridellis
event::about Have you ever Yearbook-ed Yourself? How about Elf-ed Yourself? Or Mad Men-ed Yourself? What about created your own South Park alter-ego or used Simpsonize Me or created your own Scott Pilgrim avatar? In today's hyper-social web, where users are sharing content on Facebook, Twitter, YouTube and beyond, major brands are using personalized entertainment to create buzz over their next campaign – whether it be the launch of a new movie (Avatarize Yourself, Terminate Yourself, Shrekify Yourself), TV show, new product or promotions surrounding the Holiday season. These interactive campaigns have reached millions and they only happen when the combination of art & technology makes a perfect blend – giving consumers the tools to make a customized, artistic version of themselves to share with their friends. This panel will bring together the creators of these web sensations to discuss the what, how, and why's of personalized entertainment. What is the cause for this craze? Will it last? What is next?
12:00 PM
to 1:00 PM
How To Be A Badass Online
44 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Erica Reitman
event::about Do you long to let your inner badass out online, but are afraid of the consequences? Do you edit yourself, because you think you have to? Are you afraid of your commenters? Stop living in fear, and learn how to blog HARD at this discussion about all the ins and outs of online bad-assery. Believe it or not, you can be who you want to be, curse, share your real opinions, and lay it all out on the line on your site—-and people will still like you! (well, some of them, at least). Hear from some of the biggest badasses online about how they make it work on their own sites, and all the tips and tricks you’ll need to create your own bullet-proof badass persona.
event::tags Future15, #beabadass
12:15 PM
to 1:15 PM
F***cking Old Spice Guy: Race, Sex, Micro-celebrity
68 schedule::attendees
Location
Austin Convention Center, Ballroom E
12:30 PM
to 1:30 PM
Kanye West, Antique Aquariums and Authenticity in Celebrity 2.0
33 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Anne Helen Petersen
event::about What makes Kanye the most compelling & quotable person on Twitter? The answer to that very question is changing the future of celebrity.
event::tags Future15, #kanyetwitter
12:45 PM
to 1:45 PM
Social Media or Sado-Masochism? Cyberbullying & Celeb 2.0
5 schedule::attendees
Location
Austin Convention Center, Ballroom E
1:00 PM
to 2:00 PM
Advertising: Celebrity and Trust
9 schedule::attendees
Location
Austin Convention Center, Ballroom E
3:30 PM
to 4:30 PM
Power of Socially-Interactive Content in Virtual Environments
17 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jon Goldman
event::about The rise of social gaming, and its adoption within the world's mainstream cultures, has had a profound impact on many of the world's cultures, as well as the way in which we interact with each other, with digital content and how we consume media. No longer do people want to simply consume online media in a static and lonely fashion, randomly e-mailing and tweeting links to their friends. Today's consumer aims to mimic their real-life social interactions within their online experiences, bringing the full promise of the Internet - to enhance and expand our real-world lives - with them into their online experiences. We are entering a time when neither the actual means of distribution, nor the content, are the primary driving forces behind consumer consumption of media, but rather, it is the socialization around that media that leads people to continually want to consume hours and hours of digital content every day and week. We will take a look at examples of socially-interactive digital content in our everyday lives, as well as the impact it is having on consumers and advertisers. This discussion will also provide examples of how content developers can better incorporate socially-interactive features into their online content--music, videos, photos, etc.--and how they can get site users and other consumers to fully enjoy and appreciate the power of socially-interactive features.
event::tags Future15, #socialvidchat
3:45 PM
to 4:45 PM
Unprecedented: Opportunities in Digital Video
24 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Guy Gal
event::about Video is a medium, not a product. It`s the next best thing to a human interaction, but commercially it`s better, because it scales communication over time and space. The story of online video is the story of the human need to connect and reconnect. It's the water cooler effect on the web, and people are more eager to relate over a video than a book. More so, online video comes at an entry point that's a fraction of broadcast and at a production quality that's equal to. This represents an opportunity for brands and individuals to develop and own new channels of communication that consider both purpose and utility. Most importantly, video inspires us to realize the limitless potential of the web to facilitate communication that's rich in emotion. This presentation will explore the art and science of developing video content that's exclusively considered for the web.
4:00 PM
to 5:00 PM
6 Easy Ways to Produce Compelling Video (That You Hadn't Thought of Before)
51 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Steve Garfield
event::about Your video content is 50 times more likely to appear on the first page of search results than your standard text- based content, according to a recent Forrester Research report. Can you see why it's important to include video as part of your content mix? Unless you went to film school, creating videos can be a scary prospect. But the good news is that the ease of recent video innovations makes the prospect less frightening, allowing you more options than ever. Learn: * How to create videos on the fly to embed on your site or blog
event::tags Future15, #EasyVideo
4:15 PM
to 5:15 PM
Using Online Video to Build Your Company's Audience
55 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Melissa Pierce
event::about With over 24 hours of video being uploaded every minute on YouTube and over 56 hours of video being uploaded per minute to lifestreaming sites such as UStream and Justin.tv, companies are starting to use videoblogs as a way of directly reaching out to new and existing customers. This panel, full of experienced videobloggers and online video consultants, will walk through the steps of getting a company up and running in online video, including points such as: What equipment is needed, How “produced” does a company video need to be, How to get comfortable in front of the camera, What different formats are available, is streaming video more effective than a carefully produced video blog, How online video can work with assets such as an existing blog, and What is the ROI of online video for a company? The panel will also cover all of the different channels for online video that can be used by companies–from a Corporate Website to YouTube, Vimeo and lifestreaming services such as Qik and Justin.tv. By the end of this panel, companies will be able to apply what they have learned immediately and start their video blog that day. There will also be an online resource available with the panel presentation as well as articles, software and services that companies can use to make their online video presence the best it can be. The panel will also participate in a 15-minute audience Q&A session, which will allow people to address specific questions about getting started in online video.
4:30 PM
to 5:30 PM
How to Influence an Online Revolution
23 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Amanda Coolong
event::about The way we consume content is radically changing like never before. Currently the public is bombarded with over 500 channels of premium-content, most of which it doesn't even want. The landscape is changing with the advent of high-speed Internet connections, streaming video platforms and devices like the iPad, Boxee and video-enabled smartphones, consumers can truly enjoy their entertainment experience when, and where they want it. Join those at the forefront of live Web TV as we explore this new age of entertainment and the unique opportunities it offers for engaging audiences.
event::tags Future15
4:45 PM
to 5:45 PM
Video Analytics and the Future: Mastering the Data-Stream
23 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Greg Duffy
event::about The challenge of the future is not data gathering but analysis, trying to make sense of what the tidal wave of information actually means. Dropcam's live 24/7 streaming with DVR, paired with social tools offers a new way of user engagement and data analytics. This and other new technologies allow for much finer grained analysis for data streams, turning previously unusable elements like webcam generated latent video into incredibly rich insights. New uses with streaming media offer new data and analysis that didn't exist before.
5:00 PM
to 6:00 PM
Business of Monetization of Online Video
22 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Brad Murphy
event::about It's true, you can make money with Online Video! Learn the secrets of internet television company Revision3, and how its chief revenue officer Brad Murphy built the company's unique monetization model. Learn the details of how he convinced more than 100 advertisers, including Ford, Netflix, GoDaddy, and HP to support Revision3's shows, along with tips and tricks to help you build an effective sponsorship program. Revision3 produces and distributes 25 shows delivering 42 million monthly views and an extremely loyal and engaged audience. With 99% unaided recall for 1+ sponsor and 55% of Revision3 viewers having purchased a product or service, Revision3 has found a way to profitability by effectively bringing sponsors into content.
5:15 PM
to 6:15 PM
In Web Video, Can Quality and Scale Coexist?
13 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jason Liebman
event::about Web video isn’t a fading fad; consumers are watching and searching for more media online than ever before. Only five years in, YouTube is the second largest search engine and 4th most visited site overall. As YouTube and other online video destinations become resources for finding information, web video creation needs to dramatically scale at the same time to produce reliable, quality content. In the past, web video has largely been limited to production quality or user-generated content, resulting in expensive or low-quality content. Now there’s a new breed of content creators trying to address consumer demand by scaling content creation with search-driven content production. Scaling content creation doesn’t need to mean a mediocre product or big budgets. This session will show you how content creators can use new technologies and processes to make sure that quantity doesn't overrides quality in web video.
event::tags Future15, #scalinghqcontent
5:30 PM
to 6:30 PM
What We Really Want In Web TV
13 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jim Funk
event::about The fight to define the future of the living room is heating up, with Internet-enabled televisions and devices serving as the next battle ground. Yet as more devices and companies enter the fray, the question that has yet to be answered is exactly how much of the Web consumers actually want on their televisions. The ability to stream movies, webisodes, and archived television series have proven popular, but do we also want email, web browsing, and other full internet capabilities enabled? Companies are racing to add expanded features and capabilities to their Web TV devices, but are they doing so at the expense of simplicity for consumers really want? In this panel we will discuss the future of web TV, both in content and hardware, and assess where the industry currently stands and where it is headed in the future. What web content do consumers want on their televisions? Is cable cutting really a viable option for mainstream viewers, and what will the relationship between cable, isp, and content providers with Web TV companies look like? Or will Web TV simply be part of a larger vision of the universally accessible digital locker?
5:45 PM
to 6:45 PM
Video's Second Coming: Making It Social
31 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker David Slater
event::about Well over 90% of people who shoot video with a camcorder, point & shoot, or mobile device do nothing with it. This video, orphaned and sad, longs to be shared and loved. Today video on the web is still largely stuck in a non-interactive, non-social networked, broadcast-like "I post footage and you can view it" world. Basic commenting, metadata, and tagging of entire video clips provide rudimentary social capabilities, but new enabling technologies are required to make video truly a shared experience. As the cost, scale, and responsiveness of cloud computing converges with maturing social networks, the underpinnings are now in place to develop the kinds of systems required to make working with video fast, widely accessible, and collaborative. Letting users share not only movies, but the source files as well, co-editing across two or more creators, remixing of trusted associates already published content, automated frame-accurate (rather than entire movie) tagging, and auto-creation of context-specific metadata are just some of the possibilities these new systems could enable. This session will explore the current state of online video in the realm of social networking; why so few ever take their video off the device on which it was shot; the benefits of further enhancing shared experiences with video; and the tools, technologies, and behaviors required to allow video to be a standard communication tool in social media.
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