2:00 PM
to 3:00 PM
Fireside Chat: Tim O'Reilly Interviewed by Jason Calacanis
300 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Jason Calacanis, Tim O'Reilly
event::about In this intimate fireside chat, Calacanis interviews his personal publishing and pundit hero, Tim O'Reilly, about Tim O'Reilly. Typically Tim's the moderator or discussing a theory, but Tim's never discussed how he built O'Reilly, the Web 2.0 conference and himself, into the most respected technology publisher on the planet. Calacanis hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged. This panel is a first and a must for publishers, technologies, brand builders and thinkers.
3:30 PM
to 4:30 PM
Google's Marissa Mayer Presents
316 schedule::attendees
Location
Austin Convention Center, Ballroom D
5:00 PM
to 6:00 PM
Why Would We Think Social Media Is Revolutionary?
133 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Clay Shirky
event::about The conversation around social media and political action has been roughly divided into idealists ("Social tools help people collaborate in general, so they will help insurgents in particular") and the realists ("It's never happened in an autocracy, but it's failed many times.") That conversation changed on January 14th, when Tunisian insurgents used those tools to help coordinate the ouster of President Zine El Abidine Ben Ali. That and subsequent events in the region make the idealist position more realistic, and the realist position less so. Given that change, what can we understand about the effects social media did and didn't have in the pro-democratic uprisings, and what, if anything, can we do to help?
event::tags Solo, #TalkingCure
9:30 AM
to 10:30 AM
You Don't Have to Move, to Live Better
39 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Majora Carter
event::about Before New Orleans, Detroit, or Bradford PA, the symbol of Urban-American blight was Majora's hometown, the South Bronx in NY City. After spennding her early years trying to get away from the Bronx, she found herself back at her parents' house as a result of financial needs while attending graduate school at NYU. What seemed like a defeat at first, led to her rediscovery & healing of her community and herself. No matter what condition your hometown is in, the possibility for more happiness, equality, efficiency, and prosperity can be realized when "problems" are looked at in the context of Home(town) Security and what that means to communities everywhere.
event::tags Solo, #IdeasNotObjects
11:00 AM
to 12:00 PM
Drawing Back the Curtains on CSS Implementation
135 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
event::about In this session, representatives from major browser vendors including Chrome, Microsoft, Opera and the W3C will pull back the curtain revealing some of the challenges with implementation and interoperability. The goal is to have designers and developers get a glimpse into how CSS has struggled and finally gained its footing as the presentation layer in everything we do for the Web.
12:30 PM
to 1:30 PM
The 90 Minute Solution: Live Like a Sprinter
78 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Tony Schwartz
event::about Are you forever struggling to juggle more demands and get more done? That's not about to change any time soon. Demand is rising inexorably. Here's the problem: we're not meant to run like computers -- at high speeds, continuously, for long periods of time. Rather, human beings are designed to pulse rhythmically between spending energy and intermittently renewing it. The sad truth is that most of us don't do either one very well. We may dimly recognize that we're more efficient and effective when we focus on one thing at a time, but we still react, with Pavlovian predictability, to every new call on our attention. We know, too, that we work too many hours and sleep too few, but we underestimate the costs. In fact, sleep is more important than food, and our bodies crave renewal and recovery during the day every 90 minutes. Instead, we override these signals with caffeine, sugar and by fueling ourselves with our own stress hormones, diminishing our capacity and our productivity over time. Tony Schwartz, bestselling author of Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live, will lay out a step-by-step approach to a better way of working, grounded in multidisciplinary research and real-life stories from his work with organizations such as Google, Apple, the LAPD and Sony Pictures. Take one hour to immerse yourself in the new paradigm Tony lays out – including a series of strategies you can instantly apply -- and you’ll never work the same way again.
event::tags Solo, #sprinterlife
2:00 PM
to 3:00 PM
Keynote: Seth Priebatsch
349 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Seth Priebatsch
event::about
Also Simulcasted here:
ACC Room 9ABC, 18ABCD, Ballroom A-G
AT&T Conference Center Grand Ballroom
Driskill BallroomHilton Salon C, H
Hilton Garden Inn Sabine
Hyatt TX Ballroom 1-7
Radisson Town Lake Ballroom
Sheraton Capitol A-H
The last decade was the decade of social. The coming one will be the decade of games. Over the past years, a few key companies have built, and now maintain, a powerful framework to foster digital connections between our friends, family and colleagues. What comes next is another framework, not another social layer, but a "game layer". And it'll be even bigger. Instead of trading in social connections, the game layer traffics directly in human motivation. It's not about the number of followers you have, or how many people "like" you, but about how you can leverage game mechanics to achieve all sorts of great things. Use them cleverly and they can enhance education, empower local businesses and make your life more fun and more rewarding. Use them incorrectly and well... it's less good. Join Seth Priebatsch, Chief Ninja of SCVNGR, for a deep dive into the coming game layer, what to be excited about, what to fear and why your life is about to become a lot more fun.
event::tags Keynote, #GameLayer
3:30 PM
to 4:30 PM
Reality is Broken: Why Games Make Us Better
109 schedule::attendees
Location
Austin Convention Center, Ballroom D
5:00 PM
to 6:00 PM
Welcome to the EGOsystem: How Much are You Worth?
10 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Brian Solis, Sean Rad
event::about What's your klout score? How many people follow you on Twitter? What’s your authority on Peerindex? How are peers rating you on Honestly? What’s your rank in Quora? The answers all equate to a market harbinger that’s both alarming and telling, how much is your digital persona worth in today’s social economy… If Google ranks the quality of web pages using PageRank, new services such as Klout and PeerIndex are developing a human algorithm that could best be described as PeopleRank. Whether you like or not, we live in a social hierarchy where your every move is indexed and calculated into a score that represents your stature in a digital society. Complain all you want, but the truth is that you’re already categorized into one of two groups, the have or have nots. For those who are among the fortunate, they are sought after by brands and other personalities to reward them for their social mastery. They become the new @CharlieSheen. They’re winners! As we see with new media talent agencies such as Ad.ly (the company that got Charlie on Twitter), celebs such as Kim Kardashian, Snoop Dogg, 50 Cent, Paris Hilton, as well as the new era of web celebs and the Internet Famous are cashing in on their fame in new media channels. Twitter is the new vehicle for celebrity endorsements and as a result, Tweets are worth money and brands are lining up. And here’s the crazy part, they’re working and followers love them. But the opportunities you earn in the social web are just as important as the opportunities you will never see. Our avatars carry a number, a value and to the outside world that is our credit score, it is our net worth, it is a representation of our level of influence or lack thereof. But what the hell is influence anyway and why did I not have an opportunity to opt out of any of this? And, if you had the option, would you opt out? At this very moment, influence is harboring feelings of either recognition or resentment. It is what it is. So the question is, what are you going to do about it? Will it inspire you to push back or does it evoke aspiration and focus to change how you engage in social networks to improve your score. P.S. -- It’s now a tradition, three years in a row, three books debuted at SXSW. Brian will also take a moment to talk about his new book Engage: Revised and Updated.
event::tags Panel
9:30 AM
to 10:30 AM
Radical Openness: Growing TED by Giving it Away
94 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker June Cohen
event::about Over the last four years, TED has evolved from a 1,000-person conference to something much larger ... TED Talks have been viewed more than 400 million times worldwide, and are available in 80 languages, thanks to volunteer translators. And over the last two years, more than 1000 independently organized "TEDx" events have been held worldwide, in 100 countries and 50 languages. What's enabled this growth? The cross-cultural, cross-generational appeal of TED's mission ("Ideas worth spreading") and also the philosophy of "radical openness" that's underscores all of TED's initiatives. From the conference to the code, TED has been opening itself up for participation, and this has had a profoundly positive effect on its mission, its scale, and its bottom line. In this presentation, we'll share the details of how TED has opened up, and what this has meant from both a business perspective, a content perspective and a technology perspective. We'll also take a look ahead, with some you-heard-it-first-at-SXSW news.
event::tags Solo
11:00 AM
to 12:00 PM
The 4-Hour Body: Hacking the Human Body
152 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Tim Ferriss
event::about Based on lessons learned during research for the #1 New York Times bestseller, The 4-Hour Body, this session will look at how to systematically hack the human body. From losing 100 pounds to running 100 miles, lifting 500 pounds or holding your breath for 5 minutes -- what are the limits? From screw-ups (emergency surgery, anyone?) to importing stem-cell growth factor from Israel for black market injections, Tim will discuss the promises, pitfalls, and methods of cutting-edge self-experimentation.
event::tags Solo
12:30 PM
to 1:30 PM
The Art of Enchantment
88 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Guy Kawasaki
event::about Worldwide introduction of Guy's new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.
event::tags Solo, #enchantment
2:00 PM
to 3:00 PM
Keynote: Christopher Poole
321 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Christopher Poole
event::about
Also simulcasted here:
ACC Room 9ABC, 18ABCD, Ballroom A-GAT&T Conference Center Grand BallroomDriskill BallroomHilton Salon C, HHilton Garden Inn SabineHyatt TX Ballroom 1-7Radisson Town Lake BallroomSheraton Capitol A-H
3:30 PM
to 4:30 PM
The 2011 Open Architecture Challenge: Revisioning Decommisioned Military Facilities
20 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Cameron Sinclair
event::about Every two years Architecture for Humanity changes the design world to tackle a global project. In 2005 we looked at health care delivery in Sub-Saharan Africa. In 2007 looked to develop digital inclusion facilities in developing nations, leading to the building of the SIDAREC community resource center in Nairobi. In 2009 we invited architects around the world to design the classroom of the future in partnership with students and teachers. Schools are currently being developed and built in Haiti, Uganda and the United States. In 2011, given that the most sustainable building is already built, we will look at re-purposing decommissioned military facilities. This includes one of the most high profile facilities in the world. In this talk we will present this program, its' aims and objectives as well as other open source architectural programs from Architecture for Humanity.
event::tags Solo
5:00 PM
to 6:00 PM
Jeffrey Zeldman's Awesome Internet Design Panel
257 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Dan Mall, Jeffrey Zeldman, Mandy Brown, Roger Black
event::about He brought us The Web Standards Project, A List Apart, Designing With Web Standards, A Book Apart, and so much more. Now legendary blogger, designer, and creative gadfly Jeffrey Zeldman brings us a SXSW panel. There will be discussion. There will be special guests. Quotable insights will fly faster than your fingers can peck them into Twitterific. Combustible wit will fill the room. And in the end, we'll all be a little wiser than we were.
event::tags Panel
9:30 AM
to 10:30 AM
Does the Future Include Synthetic Life?
58 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker J. Craig Venter, Craig Venter
event::about J. Craig Venter is a biologist most known for his contributions, in 2001, of sequencing the first draft human genome and in 2007 for the first complete diploid human genome. In 2010 he and his team announced success in constructing the first synthetic bacterial cell. He is a founder and president of the J. Craig Venter Institute (JCVI) and founder and CEO of the company, Synthetic Genomics Inc (JCVI). His present work focuses on creating synthetic biological organisms and applications of this work, and discovering genetic diversity in the world's oceans. Dr. Venter is the 2008 National Medal of Science and is a member of the National Academy of Sciences. He is the author of A Life Decoded: My Genome: My Life (Viking, 2007).
event::tags Distinguished Speaker
11:00 AM
to 12:00 PM
Barry Diller Shares Insight on All Things Media
134 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Barry Diller, Poppy Harlow
event::about Barry Diller currently serves as the Chairman of Expedia and the Chairman and Senior Executive of IAC, a leading internet company that houses more than 50 businesses including Match.com, Citysearch, The Daily Beast, Vimeo, CollegeHumour, Electus and Ask.com. Prior to founding IAC, Mr. Diller served as chief executive for a number of companies engaged in media and interactivity including ABC Entertainment, Fox, Inc., QVC, Paramount Pictures Corporation and Paramount’s Entertainment and Communications Group which included such companies as Simon & Schuster, Madison Square Garden Corporation, and SEGA Enterprises, Inc.
event::tags Distinguished Speaker
12:30 PM
to 1:30 PM
Enabling New Experiences & Creating Serendipity Through Check-ins
148 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Dennis Crowley, Pete Cashmore
event::about Pete Cashmore, founder and CEO of Mashable, will interview Dennis Crowley, Foursquare CEO and co-founder, about how a new wave of location-based applications are changing the way we interact with our friends and surroundings, as well as how these new mobile technologies, when combined with enhanced game dynamics, are helping people experience the world around them in new and different ways. They will also discuss some of the core ideas behind foursquare's approach, the company's vision of the future, and how products that create serendipity will play an important role going forward.
2:00 PM
to 3:00 PM
Keynote: Felicia Day
313 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Felicia Day, Liz Shannon Miller
event::about
Also simulcasted in:
ACC Room 9ABC, 18ABCD, Ballroom A-G
AT&T Conference Center Grand Ballroom
Driskill Ballroom
Hilton Salon C, H
Hilton Garden Inn Sabine
Hyatt TX Ballroom 1-7
Radisson Town Lake Ballroom
Sheraton Capitol A-H
The future of entertainment is one of uncertainty and opportunity. As traditional formats like television and movies lose eyeballs to video games and user-generated content, where is this creative revolution taking us? Join one of leading voices in scripted internet content, Felicia Day, in discussing the journey that took her from a video shot in her garage to a four season production deal with Xbox and Sprint. She will speak about harnessing social media to build her show "The Guild" to over 100 million views, and building upon her success to produce her upcoming web series with EA/Bioware, "Dragon Age: Redemption". There has never been a better time to be an independent creator, learn from one of the innovators. Bottom Line: The time to break through traditional barriers is now.
3:30 PM
to 4:30 PM
The Thank You Economy
94 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Gary Vaynerchuk
event::about The Thank You Economy tackles the ROI of social media and the humanization of business as I see it. I'll be doing an ENORMOUS amount of Q&A. I'm looking to bring it to the masses and allow the engagement of a Q&A session while talking at the top level about the pulse of social and web community as we see it today.
event::tags Solo
5:00 PM
to 6:00 PM
Anatomy of a Design Decision
184 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Jared Spool
event::about What separates a good design from a bad design are the decisions that the designer made. Jared will explore the five styles of design decisions, showing you when gut instinct produces the right results and when designers need to look to more user-focused research. You'll see how informed decisions play out against rule-based techniques, such as guidelines and templates. And Jared will show you the latest research showing how to hire great decision makers and find opportunities that match your style. Of course, Jared will use his unforgettable presentation style to deliver an extremely entertaining and informative presentation.
event::tags Solo
11:00 AM
to 12:00 PM
Designing Ideas, Not Objects
134 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Robert Brunner
event::about More that ever, the design of things is driving change into markets, and defining the idea of what a company means to its constitueants. Today, you can’t just create something, make and deliver it, and then expect it do well. Products must be more than just a “thing”. They need to built off relevant ideas, and the story needs to be driven throughout the entire proposition in an authentic way. Though observations and work examples, designer RobertBrunner will talk about why the notion of "ideas, not objects" is so important now, and how he and his company have created products that embody this principle. Highlighted will be his work for Barnes and Noble, Polaroid, Fuego, and Beats by Dr. Dre.
event::tags Solo, #IdeasNotObjects
12:30 PM
to 1:30 PM
Flexible Morality of User Engagement & User Behavior
88 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Dan Ariely, Sarah Szalavitz
event::about This session, proposed by Dan Ariely and Sarah Szalavitz, will investigate the relationship between morality and user engagement online, as well as in real life. Prior to the presentation, we will ask friends and the SXSW community to participate in an experiment to explore how the choices we are offered by user experiences and online communities "game" the outcome--or whether we are making choices at all, if our brains can't resist seeking Mayorships on FourSquare or growing farms on Farmville. During the session, we'll first offer the survey to attendees, share our findings from the results we already have, and then explore the implications for online behavior, user experience, and morality. We'll consider how cognitively irresistible user experiences are created, as well as its on both our online and offline identities. Further, we'll explore how the predetermination of user behavior by choice optimization and social design, can encourage cheating, both by users and designers. Finally, we'll look at the impact the flexibility of our morality in our various identities and behaviors could have on the future of the choices we'll both offer and be offered.
event::tags Dual, #moralflex
2:00 PM
to 3:00 PM
Keynote: Blake Mycoskie
231 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Blake Mycoskie
event::about
Also simulcasted in:
ACC Room 9ABC, 18ABCD, Ballroom A-G
AT&T Conference Center Grand Ballroom
Driskill Ballroom
Hilton Salon C, H
Hilton Garden Inn Sabine
Hyatt TX Ballroom 1-7
Radisson Town Lake Ballroom
Sheraton Capitol A-H
In this visionary talk, Blake Mycoskie shows you how to succeed in a new era of relentless competition and heightened social awareness. Why is philanthropy your best competitive advantage? How do you make money and do good simultaneously? How are the two acts intertwined? At TOMS -- a self-sustaining, for-profit company -- the act of giving is the cornerstone of its business model, integral to its financial success. In a behind-the-scenes look at how it all works, Mycoskie shares counterintuitive ideas ("In tough times, give more!") that you can apply to your own business. His bold, winning strategies are proven, and have been talked about by Bill Clinton, the Obama administration, and the hundreds of thousands of customers that have joined the TOMS Movement by buying a pair of shoes. Inspired, inspiring and most of all practical, Mycoskie presents a new direction for business, offering TOMS as his prime case study. After hearing him speak, you too will know why giving just makes sense.
3:30 PM
to 4:30 PM
Reid Hoffman Presentation: Data as Web 3.0
78 schedule::attendees
Location
Austin Convention Center, Ballroom D
5:00 PM
to 6:00 PM
Closing Speaker: Bruce Sterling
139 schedule::attendees
Location
Austin Convention Center, Ballroom D
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