9:30 AM
to 10:30 AM
The Lean Startup: 10 Reasons Most Startups FAIL
111 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Eric Ries, Ash Maurya, Parker Thompson, Pascal Louis-Perez
event::about Eric Ries (Co-founder of IMVU / Author & Founder of “The Lean Startup”) is sought after worldwide for the methodology he advocates for both startups and large companies. In this session, Eric explains why most startups fail, how The Lean Startup has revolutionized entrepreneurship, and what you can do TODAY to improve your odds of building a game-changing product. This session is sponsored by 500 Start Ups.
event::tags Solo
11:00 AM
to 12:00 PM
The Lean Startup: King of the Apps Showdown
39 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Robert Scoble, Eric Ries, Bill Boebel, Stacey Higginbotham
event::about Join Robert Scoble, Eric Ries, Dave McClure, Bill Boebel, and Stacey Higginbotham for a startup challenge. Play judge and vote for your favorite startup alongside Scoble and crew. The winner gets 10k in cash and prizes, provided by Rackspace. This session is sponsored by 500 Start Ups.
event::tags Solo
12:30 PM
to 1:30 PM
The Lean Startup: Pirate Metrics for Design & Distribution
70 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Eric Ries, Dave McClure, Ian McFarland, Janice Fraser, Laura Klein
event::about Dave McClure debuts ‘Startup Metrics for Pirates: The Sequel’ – it’s your chance to better understand design, distribution, and proper use of expletives. Following Dave’s talk, you’ll get to hear case studies from some of the most effective ‘Lean UX’ designers and developers this side of the Mississippi. This session is sponsored by 500 Start Ups.
event::tags Solo
2:00 PM
to 3:00 PM
The Lean Startup: Your Startup Sucks. Pivot to Win.
70 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker David Cancel, Manuel Rosso, Sean Ellison
event::about The difference between success and failure is your ability to pivot – fast. Learn how to more quickly recognize the signs of a pivot point, and how to pull the trigger when it counts. This session is sponsored by 500 Start Ups.
event::tags Solo
3:30 PM
to 4:30 PM
The Lean Startup: Steve Blank on NextGen Entrepreneurs
42 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Steve Blank, Andres Glusman, Hiten Shah
event::about Steve Blank is one of the world’s leading experts on entrepreneurship – nab a seat if you’re lucky and get the inside track on what it takes to be a NextGen Entrepreneur, how company-building is changing, and how you need to up your competitive edge. This session is sponsored by 500 Start Ups.
event::tags Solo
5:00 PM
to 6:00 PM
The Lean Startup: Building Legendary Products
43 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Jeff Smith
event::about Thousands of users isn’t cool. Know what’s cool? MILLIONS OF USERS. Jeff Smith (CEO, Smule) gives us a look inside Smule, a company has produced hit after hit of #1 apps. Following Jeff, we’ll hear from Farbood Nivi on the success of Grockit, and what it takes to go from concept to legend. This session is sponsored by 500 Start Ups.
event::tags Solo
11:00 AM
to 12:00 PM
Analytics and Social Tools in Practice
105 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Chris Traganos, Sean Brown, Sean M Brown
event::about Measuring the reach of your social media efforts is a good first step--but it's not enough. Sean will show how MIT Sloan Management Review uses analytics to turn data into insight, and insight into action. Chris will describe the social tools that aggregate, syndicate, and amplify Harvard's message to the world, including integration with Facebook's open graph and real-time Twitter collaboration via Social Flow. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
event::tags Solo, #mitharvard
12:30 PM
to 1:30 PM
Chatter Matters: Using Twitter to Predict Sales
31 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Elizabeth Winkler, Huaxia Rui
event::about I will show how at the Center for Research in Electronic Commerce at the McCombs School of Business we built a system that uses the chatter on Twitter to predict how a movie will do, in terms of sales, on opening weekend. We are also able to determine for how long the movie will continue to bring in ticket sales. I will discuss the techniques we used to collect, store and analyze tweets to determine whether people are speaking positively, negatively, or if they are just sharing information about the film. Although I will be illustrating the example with movie ticket sales, our research techniques can benefit the industry in areas such as market research, advertising, consumer relations management, and supply chain management. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
event::tags Dual, #chattermatters
3:30 PM
to 4:30 PM
YouTube Analyzed: User Behavior on Social Media Sites
77 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Anjana Susarla, Qian Tang
event::about The goal is to understand how people behave in online social media and what impacts their behavior. Video providers take efforts to contribute videos on YouTube in order to get attention, build up reputation, and eventually enjoy the benefit of good reputation. Their behavior strategically in video creation and promotion. They not only consider their viewers’ reaction to their videos but also their competitors’ behaviors when making movies. Twitter provides a complementary platform for YouTube users to advertise themselves, to reach more potential viewers, and to learn their audience’s preference in videos. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
5:00 PM
to 6:00 PM
Building with Twitter – How to Dominate the API
47 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Vishal Sankhla, Dominiek ter Heide, Paul Berry
event::about Few API’s spew out as much data as Twitter’s does, and few come anywhere close to its popularity with developers. But it’s not a walk in the park. It takes a lot of careful design and experience to build apps that please users even when Twitter is overloaded or the API’s limitations get in your way. In this panel, we'll talk about lessons from developers in the field who have tapped into Twitter’s API successfully. The panelists will share their technical and strategic tips for how to build applications with the API that perform consistently, reliably and innovate beyond basic uses. If you’re thinking about using the Twitter API for the first time or are a seasoned pro – this panel will be an insightful discussion about the techniques and strategies that help you make the most of it.
event::tags Panel, #SXdominateAPI
11:00 AM
to 12:00 PM
Understanding the Economy Using Twitter
15 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Andrew Whinston, Zhan Shi
event::about Our goal is to present how we use the “huge data” collected by using open APIs of Twitter and other online services to empirically test and improve existing models in social sciences such as economics and sociology. Bringing together natural language processing and macroeconomics, on top of the troves of machine-generated data, we also propose building innovative applications to track consumer sentiment and industry dynamics. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
event::tags Dual, #twiconomics
12:30 PM
to 1:30 PM
Broadcasting Value: How Twitter Users Communicate Relevance
21 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Rion Snow
event::about Twitter is redefining the way information is reported, spread, interacted with, and absorbed. Each individual on Twitter can fluidly act as a primary source, a filter, an information catalyst, and a consumer. Taken collectively, the information preferences expressed by Twitter users provide a valuable signal indicating the relevance of information and information sources across Twitter and the web as a whole. In this talk we consider the information ecosystem of Twitter through the lenses of lists, top tweets, and trending topics, exploring the emergence and value of transparently communicated information preferences. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
event::tags Solo
3:30 PM
to 4:30 PM
Checking into Chinese Location Based Services
19 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker David Liu, Yuancheng Yang
event::about Jiepang is the leading foursquare-like LBS service of China. Through many creative location-based marketing campaigns with global brands in China, we have observed that virtual badges can be a strong incentive for user check-in activities. In the case when the badge is associated with real-world benefits (e.g. discounts), such responses will be even more obvious. However, it is always controversial to measure the performance of a LBS marketing campaign. Jiepang will present an interesting model to analyze the online and offline results and also compare the difference between US and China LBS services. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
event::tags Dual
5:00 PM
to 6:00 PM
Follow Me - Using Twitter to Save Lives
10 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker DJ Edgerton
event::about Could you save a life in 140 characters? That was the challenge put to the development team at Zemoga, a leading interactive agency. Using the Twitter API they created Follow Me, a Twitter app that connects patients, doctors and caregivers. While many pharma and healthcare companies have grappled with how best to use social media, firms like Zemoga have taken it to the next level by focusing on the patient first. Follow Me lets disease state sufferers update physicians, family members and other caregivers on their health states as easily as tweeting about Justin Bieber or last night's baseball game. An easy to use interface let's them select an emotional or physical state and it's sent out to a private Twitter network made up of followers that have been authorized by the patient. Doctors can view all of their patients statuses through a customized dashboard and follow up with the ones who've expressed a negative emotional or physical state. They can ask questions about physical conditions, compliance with drug prescriptions, and other highly relevant and personal subjects. Family members and caregivers can also check in, monitoring conditions and sending reminders to patients about diet, compliance or other healthcare related matters. While a Follow Me demo will form the heart of the presentation, we want to encourage a discussion about how pharma/healthcare can move beyond the current "mass market" approach to patient communication and engage individuals using social media.
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