1:00 PM
to 2:00 PM
Kristina Halvorson
23 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Kristina Halvorson is the CEO and Founder of Brain Traffic. She will be stopping by the SX Bookstore to greet registrants and sign copies of her book, Content Strategy for the Web.
event::tags Bookstore Appearance, #sxbookstore
2:00 PM
to 3:00 PM
3, 2, 1, Twitter: The NASA Tweetup Shuttle Discovery Launch
55 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
event::about 150 Twitter users were selected, from over 2,500 entries, to attend NASA's STS-133 Discovery shuttle launch, with special access at the press site, and two days of programmed events -- meeting crew, talking to astronauts, exploring NASA -- and to top it all off, to view the launch from the countdown clock. We formed an instant community (within hours of being selected) via Twitter, created a Google group, FB group, email lists, and 15 of us who had never met before rented a house, and started sharing space knowledge, social media knowledge, etc. 4 other shared houses came together. Our house, the Big House, was the hub of all activities. Never having met meant nothing to us. Our first night there we gathered (over 70 of the 150) and formed our space tweeps family. Astronomers, scientists, NASA workers, digital storytellers, educators (k-12 and higher ed), videographers, all passionate about space. The shuttle never launched. The communities which were formed out of this experience are still going strong. The entire week was broadcast on JustinTV by one of our colleagues -- sharing the entire NASA learning experience with thousands of folks. We're invited back to watch the launch when she's scheduled to go in February. This was an amazing use of Social Media, and a perfect example of the power of these tools, and how they can be used to market, share, teach, grow, explore, inspire.
event::tags Panel, #NASATweetup
2:00 PM
to 3:00 PM
Being Young and Rocking It
89 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Brian Wong
event::about Being a young entrepreneur in this period of time in business and commerce is an exciting thing. It is your biggest asset. You should rock it. But how do you rock it? How do you overcome traditional preconceived notions of being "younger", more "inexperienced", and "naive"? Simple. You turn them into your strengths. Everyone always talks about how being curious, how retaining youthful characteristics is a great way to succeed without bounds. Why can't those who truly embody those characteristics be the ones that indeed reap those rewards? Most younger entrepreneurs are at the edge of a cliff. They are looking for reasons to jump, or not to jump. There are lots of people willing to tell them all the reasons of why they shouldn't. Very few are there to tell them all the reasons why they should, and to help them throughout to show them how to grow wings in the process. I'm there to nudge them. Being a 19-year-old entrepreneur with a funded start up - experience at a well-known company in the social news landscape, and literally being thrown into a pit of extremely successful entrepreneurs as a non-American (a Canadian), helped prime me to learn all of the lessons that I will be sharing with everyone. Anyone fascinated by the elusive "young" entrepreneur - and especially the type that genuinely takes tangible action towards successful milestones in their career - and wondering about how to learn from them and to help nurture their growth - should come.
event::tags Core Conversation, #rockit
2:00 PM
to 3:00 PM
Big Brother on the Big Screen
45 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Chris Conley, Cindy Cohn, Tim Edgar
event::about Can the NSA really do that? Join us at the movies to take a close look at how government surveillance has caught up with the fables dreamed up for Hollywood flicks. From location tracking to sensor networks, we'll discuss what’s technologically possible, what’s legal, and the impact on business and society. Jaunty tin foil hats and popcorn will be provided!
event::tags Dual, #BigBroBigScreen
2:00 PM
to 3:00 PM
Cargo Containers: The Next Big Social Network?
65 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Tom Stitt
event::about The clothes you wear. The electronic gizmos you use. Much of the food you eat. These physical payloads were delivered by a complex, standards based, slow-moving packet switched network that uses cargo containers as packets and container ships as the network pipe. The containers, ships and ports are going digital and getting smarter. How containerization rules commerce. How new container technology is changing 40 years of no change. Hear why containers will become an integral part of emerging human social networks.
2:00 PM
to 3:00 PM
Conference Startups: Grassroots Innovation Rocking the Event World
54 schedule::attendees
Location
Hilton Garden Inn, Trinity
eventtype Panel, Interactive
Speaker Chris Schultz, Patrick Vlaskovits
event::about Like the web, startups are transforming the world of conferences, and the action is in local and niche events. We'll explore how you can produce a world-class event that attracts a national audience by tapping into engaged niche audiences and regional passions. New technology in ticketing, marketing, and communicating makes it possible to produce an world-class event on a minor-league budget. By tapping into the lessons learned from producing open source 'camps', conference startups are more engaging, more authentic, and more community focused. With a focus on audience engagement, inspiring passions and building bonds between attendees, these startup conferences are creating a holistic conference approach onstage and offstage before and after the event. These panelists are launching the next generation SXSW's right now and you can too. BoCo, Big Omaha, Mom 2.0 Summit, TribeCon and the TEDx conferences are some of the new conferences on the new must-attend circuit. Learn how SXSW is actually incubating and inspiring this new generation of events and how you can produce the next startup conference hit.
event::tags Core Conversation, #ConfStartups
2:00 PM
to 3:00 PM
Day Stage presented by Ogilvy
39 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
event::about Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
event::tags Lounge
2:00 PM
to 3:00 PM
Death of the Textbook, Emergence of Games
105 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker James Bower, Alan Gershenfeld, Sara DeWitt
event::about Textbooks published on trees are on the way out in Texas, California and the rest of the country and world. The Textbook industry is hoping they will be replaced with on-line versions spruced up with animated graphics. However, it is likely that on-line textbooks will be no more successful than magazine advertising that morphed into banner ads. Linear content with multiple choice answers at the end of each chapter, won't work. And as with banner ads, on the Internet you can measure that they don't work. What does work? Socially networked GAMES. The question for this panel is whether games will replace traditional educational media, and what those games look like. What will the teachers manual look like? How will learning be assessed? What happens to the classroom, or the school itself, when on-line learning is available 24/7? What does the PTA look like if parents can play along with their kids? What happens to the distinction between vocational and instructional if playing games is equivalent to performing a virtual job or service? And what happens to the college admission process, if instead of taking a standardized aptitude test, students have been playing a complex game for years. In fact, what happens to colleges and universities where lecture halls still reign supreme? There is a revolution underway, driven by kids and the games they play. Will the educational system adapt or die? We will see (and discuss).
event::tags Panel, #gamesnotbooks
2:00 PM
to 3:00 PM
Fireside Chat: Tim O'Reilly Interviewed by Jason Calacanis
300 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Jason Calacanis, Tim O'Reilly
event::about In this intimate fireside chat, Calacanis interviews his personal publishing and pundit hero, Tim O'Reilly, about Tim O'Reilly. Typically Tim's the moderator or discussing a theory, but Tim's never discussed how he built O'Reilly, the Web 2.0 conference and himself, into the most respected technology publisher on the planet. Calacanis hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged. This panel is a first and a must for publishers, technologies, brand builders and thinkers.
2:00 PM
to 3:00 PM
Gamechanging: Turn Your App Into A Cooperative Game
146 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Thor Muller, Buster Benson
event::about Game mechanics aren't just for games anymore. Designers of all social apps increasingly depend on gameplay to motivate users, and direct them towards goals. Organizations, too, use games to engage employees and customers to encourage full participation. Many familiar game mechanics are deeply rooted in competition, pitting people against each other using familiar elements like leaderboards and zero-sum rewards. But there's an alternative: cooperative games provide a wholly different palette to product designers that want to put their users on the same side of a goal. Cooperative games are one way to build a smarter social web, one which organizes people to work together to accomplish really big things. In this highly interactive session we'll actually play a cooperative game to demonstrate how they work. We'll trace these dynamics as they appear in board games (Pandemic, Lord of the Rings), knowledge games used in organizations for brainstorming and planning ("Gamestorming"), and social Web apps (KickStarter, Get Satisfaction). The session will explore the specific mechanics that make this such an effective method for inspiring group performance. - Victory conditions - External conflicts - Roles & special powers - Required sharing - Coordination & planning - And occasionally...Traitors!
event::tags Dual, #coopgames
2:00 PM
to 3:00 PM
Help Save SXSW from Marketer Douchebaggery
81 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Zeb Dropkin, Emily Hickey, Ben Essen, Nihal Mehta, Ryan Daume, Emily Gannett
event::about Is SXSWi in danger of being ruined by the influx of marketers to the conference? Coming off of SXSWi 2010, Jolie O'Dell struck a cord with her post WHY SXSW SUCKS "Too many people, not enough tech... dodging and evading these shallow douchebags... only to find swarms of douchebags showing up an hour or so after the location is made known..." We're bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the tech/creator side and the marketer side make up the panel. We're aiming to land on solutions - this isn't meant to be bitch session. How can we address the challenges of a changing audience and optimize the conference for interactions that are valuable? Are some social ground rules called for? What will the audience for SXSWi 2015 look like? Can we envision how it could kick ass? This isn't a challenge unique to SXSW. Most communities struggle similarly to adapt and build value. How can we learn from their mistakes and solutions? The SXSW conference is as resilient as its participants — show up and help #saveSXSW.
2:00 PM
to 3:00 PM
How Not to Design Like a Developer
90 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
event::about Open source projects, in particular, have long skimped on presentation and packaging (basically, they are the equivalent of "she has a great personality!" in the world of blind dating). This talk is on how designer (graphic, UI & UX, all deft ninjas of the visual and editorial) organize and contribute their visual hacks to open source projects, working in tandem with engineers. Specifically, we'll look at how designers can get involved with Mozilla's Creative Collective, as well as how developers can leverage some of lessons learned by Mozilla's workflow and community-organizing techniques to foster their own design communities and inspire individuals to contribute to other open source projects of all sizes. People who have contributed to or are working on an open source project, do so in an effort to create and distribute free software (free as in “free speech” v. free as in “drinks on me tonight!”*). This is a great opportunity to get involved with a team and movement (or start your own) that making a better and more awesome internet. As a bonus, contributing to open source is also a great way to enhance your portfolio, discover the brightest people, and create career-inspiring opportunities for yourself and your peers.
event::tags Solo, #BetterDesign
2:00 PM
to 3:00 PM
How To Not Be A Douchebag at SXSW
111 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker John Adams, Ed Hunsinger, Amber Osborne, Scott Beale
event::about Back by popular demand! Whether you're a first-time SXSW Interactive attendee or a veteran, this humorous and informative conversation will help you make the most of SXSW. You'll learn what actions and behaviors to avoid so you don't get tagged as "doing it wrong". We'll also share advice on how to meet new people, navigate the parties, and have fun the without being "that guy/girl".
2:00 PM
to 3:00 PM
How to Rawk Out at SXSW Interactive
6 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
event::about A light-hearted and informative introduction to optimizing your SXSW experience (juggling parties, panels, getting around and staying charged up) from seasoned conference veterans.
2:00 PM
to 3:00 PM
Improv Classes: Not Just for Comedians and Actors
49 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Brad Temple, Kareem Badr
event::about Austin is a growing hotbed of improvisational theater. Many of the city's improvisational comedians work in the tech industry by day. This panel would explore the benefits of enrolling in improv comedy classes and how those benefits translate to additional success in your day job. Learn about basic improv philosophy and how it can enhance teamwork, spontaneity and adaptation to the ever-changing demands of our workplace.
event::tags Core Conversation, #sximprov
2:00 PM
to 3:00 PM
Lessons Learned from the Arab Spring Revolutions
47 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Azmat Khan, Habib Haddad, Katherine Maher, Russle Dubner, Susannah Vila, Vadim Lavrusik, Russell Dubner
event::about The current events in the Middle East and North Africa have shone a spotlight on how activists and ordinary citizens are using social media and connection technologies both to organize for social change and as to broadcast information from the streets in near real time. Our panelists will address questions such as, "What have been the most innovative and interesting uses of 21st century technologies in the recent campaigns?", "What are the ways activists are effectively leveraging 21st century technologies for their benefit?", "How could they use these tools more effectively and what lessons can protesters in other regions of the world learn?" and "How do we think these tools can be leveraged in these societies to improve democracy and open government?"
event::tags Panel, #ArabSpring
2:00 PM
to 3:00 PM
Lighten Your Load: Successfully Leverage Volunteers and Interns
58 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Betsy Flanagan, Jennifer Selke
event::about Bright and enthusiastic people with new ideas are willing to trade time for work experience in every field. Volunteers and interns can be a fantastic source of creative energy and labor. But organizing and managing them can become a full-time job. Want to take advantage of additional help easily and efficiently? Between Jennifer and Betsy every year they hire over 150 individuals into a training program and understand both the corporate culture and entrepreneurial workplace. Learn: 1. What type of work and organization does best with interns. 2. What elements are needed in an efficient and productive recruitment program 3. What supervision and management strategy work best with this workforce. You will leave the session with a plan in hand for how to start or revamp your internship program so you can maximize the value of this low-cost resource and get more accomplished in less time.
event::tags Core Conversation, #getmeinterns
2:00 PM
to 3:00 PM
Making Tomorrow Better Than Today is Hard Work
24 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Saul Griffith
event::about People want the future for their children to be better than the past. We hear about "solutions" for climate change every day, but it often sounds like the future will be dismal. What really are solutions, how do we think about solving the whole problem, what are the actual numbers, how do we keep track of progress, and how do we make the future better than it is today?
event::tags Solo, #BetterTomorrow
2:00 PM
to 3:00 PM
Marketing Budgets Have Gone Social – Is It Working?
121 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker David Witt, Kathy Baughman, Julie Hamp, Kris Narayanan
event::about Wisdom has it that the smart money is going social. To add impact to their communications programs, brands are moving dollars into socially-focused campaigns. But is it working? Have we reached a saturation point? Panelists will assess the impact inside and outside their organizations by this shift in priorities – and budget. This panel is presented by the Council of Public Relations Firms.
event::tags Panel, #MarketingSocial
2:00 PM
to 3:00 PM
Marvell Presents: 2011 SXSW ScreenBurn Opening Ceremony
22 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 2
eventtype Panel, Interactive
event::about Join us for the opening of SXSW ScreenBurn! Peter Hoddie, who played a pivotal role in defining Quicktime and currently VP of the Kinoma Platform at Marvell, will be on hand for opening remarks.
event::tags ScreenBurn
2:00 PM
to 3:00 PM
MicroMarketing: Get Big Results by Thinking and Acting Small
53 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Greg Verdino
event::about In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.
event::tags Book Reading, #MicroMarketing
2:00 PM
to 3:00 PM
My Kindergartner Markets Better Than You
71 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Dave Peck, Kriselle Laran
event::about Marketing is a fine line between sales and PR. This panel aims to focus on the rudimentary principles of marketing often overlooked by both new and established businesses. Special attention will be paid to "playground tactics" and ways that kids can influence others with far more success than adults. Kids have a natural instinct for marketing - they learn early in life to bring enough for everyone, to become an expert at everything, and to share just enough to make the friends but not so much where they turn others away. By approaching marketing like a five year old, brands can develop and maintain a strong identity and establish a role as an influencer in the industry. Applying concepts like bringing enough for everyone (appealing to a wide range of audiences), or staying out of detention (being marked as spam), brands too can become an expert at everything (establish itself as an industry leader). A typical five-year-old can identify common commercial jingles and name the season's popular toys. Five minutes in a playgroup can result in families having to take a trip to the toy store because of the influence of other kids on their own children. Kindergartners have a lot of influence. Its time to start following their lead and start learning the right way to approach marketing.
event::tags Dual, #kidsmarket
2:00 PM
to 3:00 PM
No Child Left Inside: Mobile Tech Meets Education
67 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker Craig Watkins, Jared Lamenzo, Juliette Lamontagne, Rebecca Bray, Richard Scullin, Drew Davidson, S. Craig Watkins, S Craig Watkins
event::about This panel looks at mobile learning technologies and programs that get students outside, envisioning a classroom framed by the sky, earth, and everything in between. The No Child Left Inside Act (NCLIA) now in Congress seeks to enhance the environmental literacy of K-12 students “to foster understanding, analysis, and solutions to the major environmental challenges” facing the nation. There is a tremendous opportunity to engage young people in science that connects their local environment to global problems, and technology is crucial to effectuate its promise. Five hundred million eyes looked on as Neil Armstrong stepped onto the Moon; under NCLIA, with eyes trained on the environment around them, learners could now help address a problem as complex as climate change. By implementing a citizen science-based model that leverages mobile technology, NCLIA could help form a scientifically literate citizenry while researchers explore questions previously unanswerable. Richard Louv’s "Last Child in the Woods" explores how going outside improves the well-being of young people, and fosters what E. O. Wilson has termed “biophilia.” Programs that combine appropriate technologies with outdoor experience can give learners a new point of entry to scientific understanding beyond textbooks, and introduce new modes of assessment beyond standardized tests.
2:00 PM
to 3:00 PM
Programming and Minimalism: Lessons from Orwell & The Clash
93 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Jonathan Dahl
event::about Programming is writing. A programmer's job is to express abstract ideas in a specific language - just like the poet, the essayist, and the composer. But while writers and composers spend years improving their style, many programmers think style stops with "two-space indentation". This needs to change. This presentation will discuss style in music, writing, and software. We'll look at such diverse sources as George Orwell, Mozart, and punk music, and will find that much of art revolves around complexity and minimalism - just like software. Finally, we'll look at specific patterns and tools for writing software that is not just effective and efficient, but stylistically beautiful.
event::tags Solo, #minimalistprogramming
2:00 PM
to 3:00 PM
Rebooting Iceland: Crowdsourcing Innovation in Uncertain Times
57 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Dilja Amundadottir, Derek Lackaff, Gunnar Holmsteinn, Heida Helgadottir, Guojon Mar Guojonsson, Gudjon Mar Gudjonsson
event::about In the US, social media innovators are changing the way people work and play. In Iceland, these innovators may offer the best hope of rescuing an entire nation. Iceland emerged in the 1990s as a financial powerhouse after a thousand years on the sidelines of global history. Icelanders became one of the world’s wealthiest and happiest nations. In 2008, three of its banks collapsed, sending the national economy into a tailspin and shattering the people’s trust in government and industry. The government was quickly replaced by one promising transparency and reforms, while a protest party headed by a comedian took control of the Reykjavik city council. This new cast of politicians is not alone in their efforts to move Iceland out from under the economic cloud. Members of the country's tech and entrepreneurial sector, which saw explosive growth in the lead-up to the collapse, have emerged as leaders in grassroots efforts to set Iceland on a sustainable path. In 2009, a loosely-organized group calling themselves the Anthill convened a “National Assembly” of 1,500 citizens. The day-long event, based on Agile methods and crowdsourcing theory, resulted in a coherent set of values, vision and ideas. A second National Assembly was held in 2010 as a preparatory step in the development of a new national constiution. Inspired by open-source processes and leaning heavily on social media technologies, these citizens are rapidly prototyping new forms of democracy utilizing the web and open innovation.
event::tags Panel, #reboot.iceland
2:00 PM
to 3:00 PM
Slaying the Four Horsemen of the Social-Media Apocalypse
43 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Jaime Punishill, Greg Matthews
event::about Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams? In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates. And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!
event::tags Core Conversation, #Apocalypse
2:00 PM
to 3:00 PM
SXSW Newcomer / Veteran Meet Up
41 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Tammy Lynn Gilmore
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up, #SXSWMeetUp
2:00 PM
to 3:00 PM
SXSW ScreenBurn Arcade
33 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 2
eventtype Panel, Interactive
event::about The 2011 SXSW® ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. The three-day ScreenBurn Arcade is the space to showcase your company's latest developments to independent developers, publishers, consumers, digital media industry professionals, and internet trend-setters and taste-makers from all around the world who attend SXSW. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.
event::tags ScreenBurn
2:00 PM
to 3:00 PM
SXSW ScreenBurn Game Developer Meet Up Sponsored by GameGround.com
16 schedule::attendees
Location
Austin Convention Center, 1
eventtype Panel, Interactive
event::about The SXSW ScreenBurn Game Developer’s Meet Up is a three-day track dedicated to help video game industry professionals do business with other industries at SXSW. Kick off the opening day of the SXSW ScreenBurn Game Developer Meet Up by connecting with top-notch video game industry over complementary beer!
event::tags ScreenBurn
2:00 PM
to 3:00 PM
Technology in Education Meet Up
32 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Steve Amos
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in how new media technology is reshaping education. Cash bar onsite.
2:00 PM
to 3:00 PM
The Life of the Startup Parent
31 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Charlie Park
event::about You’re starting a startup, freelancing as a designer / developer, working on the next Big Thing, or otherwise being a web entrepreneur. But at home, your little one is toddling around in a playpen, learning how to play soccer, working on a science fair experiment, and growing up. How do you balance your role as a parent with your role as a co-founder? How do you reconcile these two worlds, each of which would happily consume you completely? How much do you rely on your (life) partner? Your (business) partners? How do you reconcile the tension between these two worlds? Come talk with other awesome web workers with kids. Share secrets of success, awkward failures, and other startup / parenting war stories.
event::tags Core Conversation, #sxswparents
2:00 PM
to 3:00 PM
Unleashing Employees: Empower Innovation From The Ground Up
81 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Josh Bernoff, Ted Schadler
event::about Groundswell technology comes to consumers first. At home, we get social, mobile, video and cloud services pitched to us 24x7. Empowering technologies will always come to consumers first because it's a wide-open market. A single developer can build an application that changes the world from a broadband-connected bedroom. All this technology puts tremendous power directly into the hands of customers and they often have more information than your sales or services team does. You'd better make sure you give customers better information than they can get elsewhere. The only way to do that is to empower employees to directly engage the needs and expectations of customers. Fortunately, they are not standing still. Your innovative employees are already building new solutions using these same technologies to solve customer problems. In fact, 37% of US information workers use do-it-yourself technology to get work done. It's covert innovation – your employees solving your business problems at the ground level. The challenge is to support this innovation while keeping the company safe. That takes a whole new way of thinking and acting. It takes an empowered IT organization working under a new set of principles. Empowerment is chapter 3 in the Internet story. Chapter 1 was the Web. Chapter 2 was Social Computing. It has that feel of inevitability. Companies like Best Buy that empower employees to solve customer problems will win. Companies that don't will lose.
event::tags Dual, #EmpoweredSXSW
2:00 PM
to 3:00 PM
Web 3.0 and Human Computation: Ancient Mayan Legacy
42 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Javier Gramajo-Lopez, Luis von Ahn
event::about [Session will be presented in ENGLISH. Sesión será presentada en INGLÉS – Web 3.0 y Computación Humana: Legado Maya. SXSW Latin America programming hashtag: #sxswLatAm] The small country of Guatemala is contributing positively to the advent of web 3.0? This panel will share some of the research and projects from Guatemalan Artificial Intelligence Scientists and how a small group of a few hundred young engineers have churned out dozens of prototypes and concepts for semantic web ontologies that solve real world problems and dilemmas. The prototypes combine Semantic searches and Semantic Databases which are the base of Web 3.0. One can argue that “it was not in vain” that the Ancient Mayan people of Guatemala are known to have been the pioneers in the use of “zero” amongst all the great World civilizations. General theme of Web 3.0 to be covered by the panelists: The rapid growth and development of the Web has made it be unequally divided, ranging from Web 1.0 to Web 3.0, and even Web 4.0. Still today the main challenge is the “searching and presenting” of information. The explicit representation of the semantics underlying web resources will enable a knowledge-based web that provides a qualitatively new level of service. Automated services will one day assist humans in achieving their goals by "understanding" more of the content on the web and thus provide more accurate filtering, categorization, and search of information sources. Ontologies will play a key role.
event::tags Core Conversation, #Mayas3.0
2:00 PM
to 3:00 PM
Writing Workshop with @BettyDraper: Saying It Short
99 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Helen Klein Ross
event::about In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."
2:00 PM
to 3:00 PM
Your Business + Social Mission = Happiness + Ka-Ching
30 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Olivia Khalili
event::about To expect you to add social purpose to your business just because it’s a good thing to do is foolish. Whether you're an employee or owner, you have a bottom-line and other obligations to meet. But doing good is a business strategy, not merely a moral argument or trend. In this core conversation we'll talk about how your company--no matter its size, focus or budget--can profit from integrating a social mission, how to win support for new initiatives and where to begin. Learn how companies like Linden Labs and Interface used sustainability to differentiate themselves, drive innovation and cut costs.
event::tags Core Conversation, #KaChing
2:00 PM
to 3:00 PM
Your Meetings Suck and It's Your Fault
171 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Kevin Hoffman, Kevin M Hoffman
event::about Your meetings are stale, remote, and awkward conversations. You know you rock, but not everyone in your meetings is rocking to the same tune. Sometimes you aren't even sure you are in the same rock band anymore. After having one too many unproductive (and occasionally sleepy) meetings, Happy Cog reinvented it's approach to meeting design around interactive activities, informed conversation, and collaborative design exercises. Happy Cog’s Experience Director Kevin M. Hoffman will review the key ideas from the history of meeting design and good facilitiation, then explore approaches for meetings that have proven engaging and successful to Happy Cog clients. This talk will cover business strategy and project definition activities, conflict resolution processes, big group/small group conversation management, simple research engagements, deliverable presentations, and finally, post mortems. Many expamples will be pulled from Happy Cog's meeting approaches for clients like ecommerce (Zappos, Groupon), tourism (VisitPhilly.com), higher education (Georgetown University, MICA), and museums (the National Holocaust Museum).
2:30 PM
to 3:30 PM
90 Days with the Phoenix Mars Mission
51 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Andrew Kessler
event::about This is a talk about winning the nerd lottery: The luckiest fanboy in fandom gets a shot to spend three months with unfettered access to mission control--that’s a journalistic first and potential NASA no-no. It’s just your average summer trying to capture the story of 130 of the world’s best planetary scientists exploring the north pole of Mars. It’s a warts-and-all look at the Phoenix Mars mission and NASA’s space narrative from a regular guy who once dreamed of leaving the planet. We’ll focus our space story on a Martian photographer. “Don’t call me that,” Peter Smith, the world’s greatest Martian Photographer says. “And don’t make me look like some wacko mad scientist.” Peter has a hard enough time with the mission’s image as it is. Peter is particular about image because he knows how getting it right has the potential to inspire the next generation of adventurers. More than half his team is here because they grew up watching Apollo and Viking missions. “What’s going to inspire the next generation?” He wants to know. We all want to know.
event::tags Book Reading, #martiansummer
2:45 PM
to 3:45 PM
John Gerzema
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about John Gerzema will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live.
event::tags Bookstore Appearance
3:05 PM
to 4:05 PM
Kris Krüg
19 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Photographer Kris Krüg will be stopping by the SX Bookstore to meet fans and sign copies of his book, Killer Photos with Your iPhone.
event::tags Bookstore Appearance, #sxbookstore
3:30 PM
to 4:30 PM
"Stuff Mom Never Told You" and "Stuff to Blow Your Mind"
7 schedule::attendees
Location
Driskill, Maximilian Room
eventtype Panel, Interactive
Speaker Julie Douglas, Roxanne Reid
event::about Stuff Mom Never Told You (Friday, March 11 joint-podcast session): Can you keep a secret? Even though mom had some great lessons growing up, there were some things she kept from you too. Tune in as Cristen and Molly break down the things your mom wants you to know, but didn’t tell you herself. Stuff to Blow Your Mind (Friday, March 11 joint-podcast session): Are you secretly a mad scientist? From pesky mosquitoes to Darwin, hosts Robert and Julie deconstruct and explore the fascinating world of science. Honored as a top new podcast in 2010 by iTunes, this podcast will turn anyone into a science-loving nerd.
3:30 PM
to 4:30 PM
App, Shmapp, Tell Me What Works Across Platforms!
186 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Aaron Forth
event::about The mobile market is flooded with fun, useful and engaging applications. These apps are becoming increasingly important to a company’s success but many companies are simply recreating their product for mobile without giving adequate consideration to the differences in mobile and Web based usage patterns. Additionally, specific benefits that the Apple and Android platforms offer are commonly not fully leveraged. During this session, Aaron Forth, vice president of product for Mint.com and director of Intuit Personal Finance Group, will discuss how companies can analyze customer usage patterns to develop the best possible mobile application and mold the app to harness the advantages of each platform.
event::tags Solo, #sxswmobileapps
3:30 PM
to 4:30 PM
Are We Not Men? Reaching New American Dads
26 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Craig Heimbuch, Jason Avant
event::about Men's media has changed tremendously- almost as much as men and dads have. Today's dads are active in every aspect of the household, from parenting to chores, and yet, they are largely overlooked as readers and consumers. New American Dads are thirsty for knowledge and a community that speaks their common language - that of the real man. The new language of men helps Jacks of all trades learn how to be better at all of them, retain their essential masculinity and perform well in a new paradigm of family, work and self. Traditional media outlets - those that espouse the virtues of supposedly manly interests ($10,000 suits, rare scotch and women, women, women) are missing an opportunity to serve this emerging male marked. In order to speak 'Dad,' media must speak to the realities of his life, his priorities, responsibilities, aspirations and, above all else, be useful. The growing online media directed at the New American Dad understands that service journalism - that which seeks to inform as well as entertain - is the next evolution in the daddy blogger. Blogs have their place, but in order to effect change in men's media, online resources must engage the reader in a conversation, one in which the consumer walks away feeling better informed than they had before engaging the site. Service journalism - how-tos, how it works and best-of lists - have practical applications in readers' lives, thus engendering loyalty and creating conversations with a long overlooked population, while developing an audience for whom older media models based on supposed aspiration and stereotype have little meaningful impact. Speak to dads in their language, encourage them to speak back, teach them something they can use and entertain them - this is the next evolution of men's media.
event::tags Core Conversation, #Dads
3:30 PM
to 4:30 PM
BattleDecks 2011
201 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Mike Monteiro, Albert McMurry, Andrew Crow, Bryan Mason, David Cairns, Erika Hall, Jen Bekman, Jennifer Daniel, Joshua Cagan, Molly Lewis, Nick Douglas
event::about Battledecks is a laugh-riot rollercoaster of fun and nerves as several contestants try to put together coherent presentations from nonsensical Keynote decks. Previous contestants have laughed, cried, wet their pants and gotten impregnated during the show. The audience has a great time. Everyone goes home happy. Last year's show was a huge success, and we didn't even hand out free vuvuzelas to the audience.
event::tags Panel, #battledecks
3:30 PM
to 4:30 PM
Beginner's Guide to SXSW Film
24 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Agnes Varnum, Laurent Rejto, Jette Kernion, David Zellner, Ingrid Kopp
event::about How do I into the movies I want to see? How do I get to the theater on time? What panels are must-see? Rookies should come armed with questions for long-time SXSW panelists to share the best tips and tricks!
event::tags Film Festivals
3:30 PM
to 4:30 PM
Can You Trust Me?
54 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Paul Parkin
event::about It’s no secret that it’s been a tough time for some of the world’s most trusted brands—BP, Google and Facebook are just a few of the companies that have been recent victims of brand erosion. In the digital age, information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day a brand is synonymous with trust for millions of people, the next day it’s being dragged through the digital mud by a few over a product recall or privacy violation. Unfortunately, it’s happening faster and with bigger implications and greater transparency than ever before. Consumers have stopped basing their trust of successful brands on the mere knowledge that they are financially successful—or because they run ads that inspire trustworthiness. In fact, it seems the very definition of “brand trust” is morphing as rapidly as technology is. More often, an increasingly-skeptical public is flocking to the web for real-time information and social network commentary posted by “officials” or by anyone else with an Internet connection and an axe to grind. Paul Parkin, Founding Partner of SALT Branding and expert on brand building, will provide an overview of the ever-evolving “brandscape” and share strategies for building and maintaining brand trust online and offline. He will also discuss how to best redefine and measure brand trust across different generations—Baby Boomers, Gen X and Gen Y—and why consumer collaboration will be key for marketers in the years to come.
event::tags Core Conversation, #Trust?
3:30 PM
to 4:30 PM
Child's Play: Game Design As An Educational Gateway
45 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
event::about Society stands to gain a lot from our next generation of kids, who are not only consuming vast amounts of media, but highly engaged with creating media themselves. Research shows the top type of media kids aim to engage in online are games. If we empower them with the tools to make their own games, we give them the opportunity to build valuable technical, artistic, storytelling, media literacy, and complex systems thinking skills. This panel will explore actual classroom case studies and perspectives on the effects of teaching game design to young children.
event::tags Panel, #gamegateway
3:30 PM
to 4:30 PM
Cops 3.0: The Future of Policing and the Internet
31 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Kirby Plessas
event::about The internet has become a critical tool for law enforcement.This presentation will demonstrate ways it is used for investigations and community outreach, discuss privacy issues and controversies, and explore the reach and limits of the law when police go online.
3:30 PM
to 4:30 PM
Creating an Effective Marketing Intern Program
49 schedule::attendees
Location
Hilton Garden Inn, Trinity
eventtype Panel, Interactive
Speaker Amanda McGuckin Hager, Caroline Lim
event::about Would you like a helping hand that is affordable, accommodating, and productive? With the explosion of Web and mobile applications, now more than ever, companies could benefit from a helping hand. With so much to do, and so little time, Amanda and Caroline share how to knockout that online marketing to-do list with an internship program, where they address how to assess the workload, create a mutually beneficial program and recruit Rockstar interns. Amanda and Caroline will share strategies and tactics on: (1) Finding ideal tasks for interns (2) Developing the internship program structure (3) Setting expectations on free versus paid. This presentation intends to show you how to create a win-win situation for both your company and your interns.
event::tags Core Conversation, #Interns
3:30 PM
to 4:30 PM
Do Agencies Need to Think Like Software Companies?
136 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Allison Mooney, Amanda Kelso, Matt Galligan, Rick Webb, Robert Rasmussen, Ben Malbon, Rob Rasmussen
event::about How much do marketers (& their agencies) need to know about technology? Advertisers and brand marketers are entering a brave new world -- one where code is on par with content. "Consumers" are now "users." So should "marketers" be "developers"? Enter the hybrid marketer. More and more agencies are finding they need to educate and cultivate a new breed of people who understand tech from a marketing and brand perspective, and who have a consumer mindset. At the same time, agencies are adopting practices--agile development, continuous deployment--learned from the tech world. But should they really try this stuff at home? Should "marketers" be worrying about, say, the video capability of the latest iPhone, or pushing the envelope with HTML5? Or should they just stick to their core competencies and work with established software companies / dev shops to realize their ideas? How else is technology affecting the agency model and the creative process?
event::tags Panel, #agileagency
3:30 PM
to 4:30 PM
Expressing Yourself Musically with Mobile Technology
40 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Ge Wang
event::about The mobile landscape as we know it is focused heavily on gaming, productivity and social media applications. But as mobile technology continues to advance and phones become smarter, people will search for even more intimate, immersive and interactive ways of expressing themselves. Today, mobile technologies have made music creation easy, affordable and accessible to the masses, enabling users of all ages, abilities and backgrounds, to create and share music, regardless of previous musical knowledge. Whether you’re a fan of hip hop, classic, pop or video game theme music, there is an app for everyone. And the entertainment industry has taken notice – almost every big name artist or brand has an app for mobile devices. Most of them are just fancy message boards providing information, but some are pushing the limits of what it means to interact with the artist or brand. From the palm of your hand you can Auto-Tune your voice to sound like your favorite hip hop star, play an instrument designed by Jorden Ruddess of Dream Theater or join a virtual Glee club. Each of these artists and brands are building communities thru mobile apps that provide anyone the ability to explore their inner star. This presentation will discuss how advances in mobile technology have opened up a new world of expression to everyone and enabled users to broadcast their own musical talents across the globe.
event::tags Solo, #MobileMusic
3:30 PM
to 4:30 PM
Fan to Fanatic: True Blood's Marketing Hook
65 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Erica Wiggins, Zach Enterlin, Erica Stall Wiggins, Liz Henderson, Sabrina Caluori, Mike Monello, Todd Brandes
event::about Television series' such as True Blood start with a great idea, a great script, and great actors. But what happens between concept and phenomenon? HBO has capitalized on the momentum the show has gained throughout the first three seasons with some of the most creative marketing campaigns ever, including a Tru Blood drink campaign for a beverage that had yet to exist, creative that “hacked reality” and spoke to the vampires living among us, a Jessica Hamby character video blog, opposing web sites for the American Vampire League and Fellowship of the Sun, and merchandise ranging from Lafayette's "L" necklace to Sookie's Merlotte's apron. Attendees will follow the story of True Blood from the inception of the series through the creation of the "immersion" fan experience through the mediums of Print, Television and the Internet. They will learn the selling points, the marketing tools and the magic that "turn" fans into fanatics.
event::tags Panel, #truebloodsxsw
3:30 PM
to 4:30 PM
Folkways These Days: Crafty Knowledge in Digital Networks
55 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
event::about With the rise of the virtual has come a renewed interest in the material. Evidence of this renewed interest is everywhere in pop culture, from steampunk to Maker Faire, from Readymade to Make to Etsy, from yarn bombing to LED throwies. We see it in craft: the handmade mandolin, the carefully stitched quilt, the custom cabinet. We see it in the vinyl resurgence and the newfound nostalgia for the mix tape. We see it in the Bamboo Bike Studio. We see it in the resurrection of Polaroid film by the IMPOSSIBLE project. Even as we go further into digital culture, we’re getting up from the computer to hold stuff, to make stuff, to shake stuff. And yet, there’s a sense that renewed interest in the material is facilitated by digital networks. That is, we go online to learn about craft, to meet-up with makers, to feed our fetishes. We send pictures of our creations from our digital devices to our social networks. All over the Web non-technical people are using new media to create, arrange, redesign, archive, and distribute their crafts. As they do, new techno-folkways are being passed down not only via new tools and networks, but also--as William Graham Sumner writes in his seminal book, Folkways--by "tradition, imitation, authority.” Folkways--the paths worn by mild social pressure--are being trod online. This panel will explore the various crossroads where craftwork meets network, with special attention paid to bridging the digital divide in rural America.
event::tags Panel, #SXSWfolkways
3:30 PM
to 4:30 PM
From Personal Blogger to Professional Marketer
51 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Melissa Lion, Deb Rox
event::about There are many ways to make a pittance as a blogger. Google ads will bring home a very small amount of bacon. Maybe a slice. The book deal, though coveted, is often meager at best. And there are all of those adorable animal species who are just waiting for their photos to be manipulated into something even cuter/funnier/more irritating, but what happens when the next tiny cute animal comes along? Moms ought to pour their hearts out every day for more than free fabric softener. How can bloggers get paid appropriately for generating and promoting content and managing a loyal community? How about a leap from the job where you spend most of your day ignoring the tedium by blog surfing, checking out Twitter and replying to the growing comments on your blog, into a position that will probably pay better and allow you to use all of those skills you learned as a blogger? This presentation will show both sides of taking skills learned as a blogger and translating them into a career change or enhancement. The presentation will be conducted from two points of view-the blogger, and, the hiring manager.
event::tags Core Conversation, #blog2market
3:30 PM
to 4:30 PM
Google's Marissa Mayer Presents
316 schedule::attendees
Location
Austin Convention Center, Ballroom D
3:30 PM
to 4:30 PM
Got Great UGC, Poor Monetization?
38 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Marty Roberts
event::about What makes your user-generated content great? It’s the users. If they like it, they’ll come and stick around. So if they like what they see and you’ve got a high number of video views, how do make that work for your business? First, you have to realize that building an audience and monetizing UGC doesn’t require a special strategy, because everything your content business puts out into the world already comes from a socially-oriented vantage point. Uh-oh; you mean you don’t have that mindset? Okay, that’s a problem. You can’t expect people to engage and share if everything you do doesn’t give them a reason to care. During this panel, we’ll talk about why a user-focused approach is the best foundation for UGC campaign success. We’ll discuss transparency of ads and sponsorships, balancing content and ads, good design, and how UGC sites with large, naturally engaged audiences can build on their success.
event::tags Core Conversation, #UGC$$
3:30 PM
to 4:30 PM
HackingWork: Why Good Work Means Breaking the Rules
77 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Bill Jensen
event::about Business is broken. We gotta fix it. Together, in this session, we'll start doing just that. Hacking Work is about exposing the cheat codes for work that we found while interviewing an underground army of benevolent hackers — working around business's stupid rules.
event::tags Book Reading, #hackingwork
3:30 PM
to 4:30 PM
Hold on Loosely: How Loose Organizations Work
76 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Clay Spinuzzi
event::about Companies always try to grow so they can do more things, add more capabilities, and make more money - right? Not anymore: Not in Austin, or in many other places. People are finding that digital and mobile technologies can help them to organize more loosely and rapidly, and that means they can keep small and flexible, scale up when necessary, and link up with other loose organizations to swarm big projects, even if they are freelancers working out of their own houses, coffee shops, or coworking spaces. How do these loose organizations work? In this core conversation, I'll briefly share stories from my research into some of Austin's loose organizations: freelancers, coworking spaces, and an internet startup. I'll discuss how the organizations in my research hold together, function, and build links with each other. With these cases in mind, I'll moderate a discussion about attendees' own experiences with loose organizations and brainstorm ways to make them run more effectively. Afterwards, I'll post conversation notes on my blog so we can keep the ball rolling after SXSW.
event::tags Core Conversation, #sxswloose
3:30 PM
to 4:30 PM
Matt Mullenweg Interview: The Future of WordPress
147 schedule::attendees
Location
Austin Convention Center, Ballroom A
3:30 PM
to 4:30 PM
Play at Work: Agile Games for Productive Teams
75 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Alon Salant, Christian Nelson
event::about Get together with other conference attendees and play games in this unique participatory interaction. If you are curious about Agile development and want an insider view of the activities Agile teams do every day, this session is for you. A special emphasis will be placed on experiential learning through Agile games and exercises, such as "Story Writing" and "Planning Poker," in this hands-on, interactive session. Learn first-hand how games and other Agile tools and techniques can be successfully adopted by project teams, resulting in rapid delivery and improved teamwork. Participants will be strongly encouraged to share their own experiences and learn from each other in this session.
event::tags Solo, #playatwork
3:30 PM
to 4:30 PM
Promiscuity or Private Groups: Mobile Photo Sharing
26 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Louis Gray, Mayank Mehta
event::about We all know photo sharing is nothing new - it's been around as long as photos have been around and that's a long long time! So what's all the buzz around mobile photo sharing now? Are people all jumping on the bandwagon to share their mobile photos? Instagram just passed 1M users within 3 months of their launch. Path introduced somewhat controversial private group sharing with 50 friends limit. And LiveShare by Cooliris just launched the first flexible private group sharing service for photos. Which brings us to question, are users more likely to resort to private streams? Is that where we are headed - small, intimate groups? What does it mean for the overall social graph(s) we have been building for the past years? Come and join in on the discussion around mobile photo sharing, the hottest topic in Silicon Valley.
event::tags Dual, #MobileSharing
3:30 PM
to 4:30 PM
Social Games: Manipulating Your Brain Chemistry, For Good
80 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
event::about Generally speaking, there's an assumption that casual games are a waste of time. What can playing a "meaningless" Facebook game for a few minutes really accomplish, anyways? Do I really need to "rescue" another "sheep"? Another point of view is that they're a little bit sinister, manipulating you into emptying your wallet, or giving up personal information. But perhaps both positions are missing the point. This new genre we call "Casual Social Games" represents a fascinating opportunity to better understand our own behavior, and to direct it, intentionally, for our own benefit, and for the greater good of society.
event::tags Panel, #makinggamesbetter
3:30 PM
to 4:30 PM
Social Network Users' Bill of Rights: You Decide
53 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
event::about The Facebook and Google privacy controversies of Spring 2010 highlighted the gap between technical innovation and user expectations on a global scale, leading representatives of various user constituencies to draft a definitive Social Media Users Bill of Rights for the 21st Century at the Computers, Freedom and Privacy Conference in San Jose, CA. The idea of a Social Network Users’ Bill of Rights (#billofrights) has been around for years, but no large user set has actually collated the key values and principles that should go into such a Bill of Rights and put them to a world-wide vote – until now. All privacy law is based to some degree on social norms. The panelists and other representatives of various user constituents drafted a definitive Social Media Users Bill of Rights. This kicked off a conversation between Facebook, the ACLU and others affected by technology’s expansion into daily life. The next step is to debate and have a public vote on it. The voting is open from now until June 15, 2011 – the anniversary of the date the U.S. government asked Twitter to delay its scheduled server maintenance as a critical communication tool for use in the 2009 Iran elections. As the preamble of the document reads, "We the Users," the “Bill of Rights” document has been released to the public for vetting and debate. This is an important step, both from a future activism and legislative perspective, in the fight to define our digital futures. Through this discussion, we will explore the evolution of privacy in the digital age, the changing relationship between users and online service providers, and the social, political and cultural ramifications of life in a networked world – and the SXSWi community will have a say in the development of a watershed document for user rights online.
3:30 PM
to 4:30 PM
SXSW Newcomer / Veteran Meet Up
24 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Teresa Van Deusen
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up, #SXSWMeetUp
3:30 PM
to 4:30 PM
Technology in Latin America Meet Up
7 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Ricardo Guerrero
event::about Meet, network, share new ideas and make new friends with other Latinos and Latin American attendees at the 2011 SXSW Interactive Festival. Bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
The Accidental Writer: Great Web Copy for Everyone
111 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Melanie Seibert
event::about Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the "accidental writer," you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.
event::tags Solo, #accwriter
3:30 PM
to 4:30 PM
The New Frontier of Social Gaming
65 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Brian Reynolds
event::about In this talk, Brian will discuss the typical social gamer and how this profile has evolved in the last year. 2009 was about introducing social gaming to the mainstream. In 2010, social gaming has gone mainstream with 65 million people playing FarmVille alone. 2009 was about introducing social gaming to the mainstream. In 2010, the quality bar has gone up with the release of games like FrontierVille, which hit 20 million users in its first forty days. This talk is targeted towards social game developers. In the talk, Brian would discuss the innovation and mechanics it takes to build fun, viral and engaging social games.
event::tags Solo, #ZyngaSXSW
3:30 PM
to 4:30 PM
The Potential of Augmented Reality for Education
61 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker Brandon Carson, Brendan Scully, Enzo Silva, Karen Hamilton, Tish Shute
event::about Augmented Reality (AR) is on the verge of becoming a household name. Even though the concepts and technologies that make AR possible have been around for quite sometime, the tech-savvy community has been abuzz lately as mobile platforms such as iOS and Android have played a large role in bringing AR to the masses. But what is AR? In a nutshell, AR is a reality or environment that is augmented by layers of computer-generated information. Recent AR technologies have allowed for mobile devices to add layers of reality atop the world we see through our cell phone cameras. Several applications such as Layar, AroundMe and others allow users to find and interact with information and other users by simply panning their cell phones around them. What are some current examples of AR technologies, applications and potential uses around today? How does this technology affect education? What types of knowledge, community-building activities, contextual and informal learning experiences can be created with AR? How can we use AR to augment learning outcomes and creation of communities of practice? These are just some of the questions we will discuss on this panel.
3:30 PM
to 4:30 PM
The Steroid Culture of Social Media: You Use?
36 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Tim Walker, Laura Beck, Kyle Flaherty, Troy Nalls
event::about Ever think about taking shortcuts to boost your numbers? You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. The numbers that make you "important" to all those other social media influencers. I know you have. You know you have. But did you use those performance enhancing social media techniques? Humans are naturally drawn to shortcuts. Even when they are already successful. Take Barry Bonds. Not the Barry Bonds you remember with the bulging muscles in San Francisco. The younger, leaner version. The one who was with the Pirates and on his way to the Hall of Fame. Each day he worked hard on the fundamentals of the game. Then, boom, he was on steroids, a caricature of himself and a tarnished legacy. Why? The numbers competition. We all know the equivalent of a Barry Bonds in social media. Someone who is enhancing their performance the wrong way. Maybe it started with a simple list buy of Twitter followers. But then suddenly they were researching blackhat SEO techniques for a temporary boost in traffic. Then one day they wake up in a cold sweat after an all night Astroturfing session. It's time to get help! Join us for a frank discussion on how the steroid culture has infected the social media realm. We will discuss the signs of a social media steroid user, how it hurts us all and a 12-step program to rehab those that have already fallen down the hole.
event::tags Panel, #SXSWsteroids
3:30 PM
to 4:30 PM
Thin is In. The Future of Digital Wallets
104 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Christina Nguyen White
event::about The growing hole in your back jeans pocket is getting a bit too personal. No need to swipe anymore. Just scan. When can we get rid of our wallets without losing the cash? We know mobile is here. Now learn how far we can take it. Digital wallets are within very close reach. With RFIDs, QR codes, and Big-Brother-like tracking, the technology is already in place. Checkout with your phone. Instantly grab coupons when you checkout. Scan your digital ticket at Friday’s ballgame. Digitally split the bill with your friends. The possibilities that we’ve always wished for are now within reach. Get a glimpse into how retailers are edging towards digital, understand the impact of how this will change the way we buy, and ultimately, as designers, understand how this will change the way we interact with our mobile phones.
3:30 PM
to 4:30 PM
Under 25 and Rebuilding Communities Using Social Media
27 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Corvida Raven, Karl Rivera
event::about “Children are the living messages we send to a time we will not see.” -Neil Postman, The Disappearance of Childhood (introduction), 1982 As we move into an era of digitalization, today's youth are poised to reap the rewards they sow (and tweet), and have been given the opportunity make history along the way. The youth are taking the reins on this technological era to generate more options for our lives than ever before. Youth from all over the globe are using digital platforms and tools to transform communities and building our very own empire. Free from financial limitations, cultural pressures, and stigmas, the Internet is serving as one of the biggest platforms to help the youth make impacts in everyday life. We’re creating new jobs, rebuilding communities, expanding networks, developing critical business skills, and learning how to preserve our history. We’re using the internet to “connect the dots” and this panel will take a deeper look at how the youth are making changes.
event::tags Core Conversation, #under25
3:30 PM
to 4:30 PM
Why Everything is Amazing But Nobody is Happy
157 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Daniel Hope, Zachary Burt
event::about According to Louis CK: "Everything is amazing and nobody is happy". Are we humans overwhelmed by witnessing Moore’s Law in action? Has Social Media and it’s accessories left us technologically rich but spiritually bankrupt? This panel will explore the effects Social Media is having on us as humans and spiritual creatures in three areas: -Our Evolution: Humans have spent millions of years hunting and gathering but just the past few pointing, clicking and tweeting. What effect is Social Media having on our development as human beings? Is it ushering us into the next stage of human evolution or is it just making monkeys out of us? -Our Relationships: Facebook is being cited by divorce lawyers as the next big catalyst for marriage break-ups, but it can also connect us with amazing people we never would have met otherwise. And what about our relationships with ourselves when we can’t even sit quietly alone because we have an iPhone? How can we use these tools to become actual friends and not just Facebook friends? -Our Spirituality: Social Media can connect us with some truly transcendent moments (Paul Potts singing opera) and these moments can make the human spirit soar. But, in the long run, is it just dumbing us down with instant gratification and vibrating Twitter notifications? This panel will explore how we can use our embarrassment of technological riches to become better and more content people.
event::tags Core Conversation, #everythingsamazing
3:45 PM
to 4:45 PM
Josh Bernof
12 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Josh Bernof will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Empowered.
event::tags Bookstore Appearance, #sxbookstore
4:00 PM
to 5:00 PM
Catherine Hardwicke
21 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
event::about From Twilight director Catherine Hardwicke comes the romantic fantasy thriller Red Riding Hood. The beautiful young Valerie is about to choose her heart’s desire when her sister is murdered by a werewolf. As the death toll rises with each moon, Valerie fears that the werewolf could be someone she loves. Red Riding Hood: Script to Screen presents the entire shooting script, concept art, and director’s notes from the film. Stop by the SX Bookstore to meet Catherine Hardwicke and get a signed copy of Red Riding Hood: Script to Screen.
event::tags Bookstore Appearance, #SXBookstore
4:00 PM
to 5:00 PM
Sarah Blakely-Cartwright
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
event::about Sarah Blakley-Cartwright is a recent cum laude graduate of Barnard College. She is a recipient of the 2008–2009 Mary Gordon Fiction Scholarship Award and the 2009–2010 Lenore Marshall Barnard Prize for Prose. She grew up in Los Angeles and Mexico. She now writes in New York City and Los Angeles. Despite what the book may say, she actually prefers wolves to people.
event::tags Bookstore Appearance
4:00 PM
to 5:00 PM
Shiloh Fernandez
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
event::about SHILOH FERNANDEZ (Peter) also stars this March in the independent film “Skateland,” which premiered in competition at the 2010 Sundance Film Festival and went on to earn applause at other film festivals, including SXSW. Fernandez grew up in the small Northern California town of Ukiah and, at age 19, moved to Los Angeles to pursue acting. He first gained praise in the 2006 telefilm “Crossroads: A Story of Forgiveness.” The following year, he made his feature film debut in the indie thriller “Interstate.” Fernandez’s subsequent film credits include the drama “Red,” with Brian Cox, which premiered at the 2008 Sundance Film Festival; “Gardens of the Night,” alongside John Malkovich, Jeremy Sisto and Harold Perrineau; “From Within,” opposite Thomas Dekker; “Deadgirl,” which premiered at the 2008 Toronto International Film Festival; the critically acclaimed “Cadillac Records,” in which he co-starred with Adrien Brody, Beyoncé Knowles, Jeffrey Wright and Gabrielle Union; “16 to Life”; and “Happiness Runs.” On television, Fernandez starred in the “Gossip Girl” spin-off, and has had recurring and guest roles on a number of series, including “Jericho,” Showtime’s “United States of Tara,” created by Diablo Cody, “Three Rivers” and “CSI: NY.” Fernandez will be joining Catherine Hardwicke and Sarah Blakely-Cartwright at the SX bookstore.
event::tags Bookstore Appearance
4:00 PM
to 5:00 PM
The Personal MBA: Mastering Productivity, Happiness, and Wealth
131 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Josh Kaufman
event::about Running a business can be intimidating, frustrating, and stressful if you don't really understand the fundamentals of how every successful business works. Life gets much easier once you understand what you're doing: if you correct your business mental models, you'll quickly achieve a "Triple Double" - doubling your profits, doubling your productivity, and doubling the fun you have at work this year. This panel will teach you the most powerful fundamentals of business - a few simple ideas that you can use immediately to make more money, get more done, and actually enjoy the process of building your world-changing venture. “These concepts really work: I’m booked solid with clients, making 8x more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can’t afford to miss this.” – Tim Grahl, Founder and CEO, Out:Think Group
event::tags Book Reading, #personalMBA
4:20 PM
to 5:20 PM
Josh Kaufman
4 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Josh Kaufman will be stopping by the SX Bookstore to greet registrants and sign copies of his new book, The Personal MBA: Master the Art of Business.
event::tags Bookstore Appearance, #sxbookstore
4:30 PM
to 5:30 PM
Andrew Kessler
5 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Author Andrew Kessler will be meeting fans and signing copies of his new book, Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days with the Phoenix Mars Mission.
event::tags Bookstore Appearance, #sxbookstore
4:30 PM
to 5:30 PM
Filmmaker's Lounge: Press/Bloggers Meet Up
12 schedule::attendees
Location
Austin Convention Center, Room 17B
4:30 PM
to 5:30 PM
NEVERDIE Studios Presents: SXSW ScreenBurn Arcade Happy Hour
29 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 2
eventtype Panel, Interactive
event::about Join ROCKtropia in a toast for victory in the first Virtual World War! The fight for the future of Music.
event::tags ScreenBurn
4:50 PM
to 5:50 PM
Bill Jensen
9 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Mr Simplicity, Bill Jensen, will be stopping by the SX Bookstore after his book reading to greet fans and sign copies of Hacking Work: Breaking Stupid Rules for Smart Results.
event::tags Bookstore Appearance, #sxbookstore
4:50 PM
to 5:50 PM
Kevin Poulsen
18 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Wired senior editor Kevin Poulsen, will be stopping by the SX Bookstore to meet fans and sign copies of his new work, Kingpin: How One Hacker Took Over the Billion Dollar Cyber Crime Underground.
event::tags Bookstore Appearance, #sxbookstore
5:00 PM
to 6:00 PM
Apps for Healthy Kids: Government Challenges FTW
34 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Amanda Eamich, Bev Godwin, Brandon Kessler, Jenn Gustetic, Peter Rhee
event::about The Apps for Healthy Kids competition pooled $60k in prizes in support of the First Lady's Let's Move initiative to reduce obesity and raise awareness for healthy lifestyles. USDA led the effort providing the MyPyramid dataset and focusing the app and game competition on "tweens" for learn through play, and nutritional gatekeepers to arm them with critical information to make healthy food choices. We started from scratch and found tremendous support in the Office of Science and Technology Policy as well as the game/app developer community. The challenge platform welcomed entries and we invited the public to vote. An esteemed judging panel including Aneesh Chopra and Steve Wozniak will select winners. By the time SXSW begins, the winning games and apps will be making a positive impact on children and adults to make health food and lifestyle choices. Other federal examples will provide alternative approaches to using competitions to achieve specific goals. Government is becoming more adept in utilizing games, tools and Internet technologies to reach citizens on relevant platforms and devices. Learn from our mistakes and successes, and take away useful tips for designing your own challenge or competition.
5:00 PM
to 6:00 PM
Asleep in the Classroom: A Wake Up Call from Tomorrow
34 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Molly Wood, Gary Shapiro, Jim Shelton, Ralph Santana, Scott Goldman, Stacey Childress, James Shelton
event::about America’s students are bored. According to the Gates Foundation, boredom is the number one reason they give for dropping out of school. How can creativity, innovation and technology address this growing crisis in education? If technology is a driver for shorter attention spans, can it also be the solution to bring back the wonder of education? Can we extend the reach further and engage our students more both inside and outside of the classroom, to reawaken a love of learning? This session is sponsored by Samsung.
event::tags Sponsored Panel, #SXSamsung
5:00 PM
to 6:00 PM
Avatar Secrets to Real Life & Love
11 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Ramona Pringle
event::about After a recent shoot for PBS FRONTLINE’s Digital Nation, I looked at my colleagues-attractive, successful women-and was struck by a startling realization: We’re all struggling to find the right guy, yet MMO gamers seem to be finding true love. What’s going on? Time and again as an interactive media producer & professor, I've encountered gamers who’ve found their soulmates in-world. With digital citizens spending a staggering 3-billion hours a week in online games, what are they onto that the rest of us should know? How is the internet fostering our primal instincts? And how can we apply this magic to our real lives? Seeking answers, I challenged myself to look for love in one of the most unlikely places: World of Warcraft. My journey has me exploring the addictive pull of online worlds: the rush of adventure & the feeling of accomplishment at the end of a challenge. So how we can apply this allure to real life to reengage with the physical world? That’s the $3-billion question. In this presentation, I’ll reveal the 10 secrets that online games teach us about succeeding in life & love. I’ll share the harrowing trials & tribulations of heartbreak & hardware malfunctions, the sage wisdom gained in conversations over all-night raids, and the unlikely lessons about life, success, perseverance & communication I’ve learned along the way, from these digital gaming obsessions. You’ll walk out of this talk inspired and ready to play your way to real world happiness.
event::tags Core Conversation, #AvatarSecrets
5:00 PM
to 6:00 PM
Avoiding The Bear: Keeping Your Good Company Good
50 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Rolf Skyberg
event::about You’ve worked hard for your delicious bits, but the bear is always hungry, and it’s waiting for you to screw up. As a founder, a manager, or individual rockstar, your work is a fragile asset that could be erased with one CHOMP. And yet, success and failure aren’t random. Just like not getting eaten by the bear, your path requires paying attention, planning ahead, careful communication, and having a good backup plan. In this talk we’ll explore the mechanics of making it work while also witnessing some spectacular examples of when the bear got to eat. Ultimately, it’s the near-misses and amazing recoveries that we can learn from when the bear starts sniffing at your door.
event::tags Solo, #avoidthebear
5:00 PM
to 6:00 PM
Block Party Capitalism: Where Analog and Digital Intersect
81 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
event::about What do pickles; vinyl records, urban chickens, Farmville, flea markets and Tumblr have in common? They are all part of 'block party capitalism,' built on the idea that old-fashioned values like provenance, commitment, quality and authenticity are finding renewed commercial and social relevance through new technologies. This next evolution of our digital world is where off and online intersect to make everyday life more economical, meaningful and pleasant. A pickle merchant in Brooklyn starts on a skateboard and through bloggers and hard work grows into a sustainable business. Vinyl records in San Francisco flourish as people showcase their passion for better sound and feel on Tumblr's Vinyl Sunday's. Backyard chicken farmers in Dallas suburbs multiply through an online community to share tips on raising coops, while flea markets across the U.S. grow into modern day malls driven in large part by the viral loops of mobile media. This panel includes start up founders, large companies and local entrepreneurs who work at the intersection of this analog and digital movement. They will help us explore how it’s changing the way we buy, sell and live.
event::tags Panel, #blockpartycap
5:00 PM
to 6:00 PM
Bootstrapping Meet Up
23 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Bijoy Goswami
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in bootstrapping. Cash bar onsite.
event::tags Meet Up, #BootstrapMeetUp
5:00 PM
to 6:00 PM
Breaking Taboos: Pros Get Real About Money Matters
58 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Marc Hemeon, Whitney Hess
event::about Industry All-Stars tackle the subject that we're all most curious about but causes us the most discomfort: what, when, and how to charge for our work. Learn their inside tips on how to charge your clients, when trading work for equity makes sense, and how to avoid common client pitfalls. Stop cheating yourself and learn that you deserve to be paid in full for doing work you're passionate about. Our work has the power to make enormous amounts of money for our clients. Let's take a good hard look at the value we provide and how to ask for and receive value in return. Negotiating your rate for a project is the difference between being a starving artist or successful freelancer or studio. Creatives fall prey to lowball offers, promises of future work, and other forms of wage penalties in fear of losing a potential client. Learn how the pros have created successful freelance businesses and startups by not compromising their rates and standards. Understand how they attract the big name clients and avoid the bad clients. We'll also explore potential benefits and risks of working for stock. Lawyers, doctors, accountants and other professionals typically don't experience angst, guilt, or wishy-washy boundaries when stating their rates and neither should we. We see standard billing rates across many industries. We’ll take a look at the role a standard billing rate would have in the creative services industry and how such a standard would be upheld and implemented.
event::tags Core Conversation, #Taboo$
5:00 PM
to 6:00 PM
Cultural Protectionism: Image Use at Burning Man
31 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Rosalie Barnes, Andie Grace, Andrea Grace
event::about Burning Man – aided by volunteers from the Electronic Frontier Foundation and Creative Commons -- spent 2010 updating their terms of use as they relate to photo/media policies, amidst a wave of public attention to the desert event's unorthodox image use rules. They've incorporated fair use, Creative Commons licensing, and human readable language, but still maintain the right to use copyright to take down images in violation of their terms of use. Is this annual desert event a microcosm of creative culture or a copyright clusterf—ck? Anything goes at Burning Man--except when you've got a camera in your hand.
event::tags Panel, #BurningMan
5:00 PM
to 6:00 PM
Education 2.0: How Media Drives Your Child's Success
42 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Jennifer Openshaw, Farb Nivi, Anya Kamenetz, Iqbal Theba
event::about School budget cuts, high unemployment (over 20% for youth), and a global economy – No wonder parents are concerned about their child’s success and 70% of teens say they want more guidance. What can you do? In this exciting and engaging panel, kicked-off with an opening by America’s best-known Administrator – Iqbal Theba who plays “Prinicipal Figgins” in the hit TV show, Glee – and led by Dow Jones/Wall Street Journal columnist Jennifer Openshaw (Oprah, CNN), you'll learn how technology and social media can drive your child’s success and where it can’t. Other topics: * Where education is headed - new initiatives underway that could transform traditional learning * The latest innovations in education using technology * Ways to implement social media into your classroom or home to talk connect with your student * How technology is being used to move education outside the classroom - to provide practical, real-world learning for your child * Where social media and technology is hurting education and your child's future -- and what you can do * Why “learning by doing” is becoming critical to your child’s success
5:00 PM
to 6:00 PM
Focusing In On the Future of Social Photography
122 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Yan-David Erlich, Sam Odio
event::about Instagram closes $7 million in funding. Path supposedly rebuffs a $120 million acquisition offer from Google. Over a 100 million photos are uploaded to Facebook each day. There is a renaissance in social photography. The relatively new field, started by Flickr only a few years ago and dominated by Facebook today is seeing a flurry of new, predominantly mobile entrants, all showing promising early traction. Photos are becoming instantly shareable and are being marked-up with a vast array of data from face-tags to geo-location to paint a more complete story of the "captured moment" than ever before. We explore the convergence of photography with mobile and social technologies, discuss whether the new startups in this field are fad or future, and imagine what the long-term future of social photography might look like, including its cultural, commercial, and social implications.
event::tags Core Conversation, #futureofsocialphotos
5:00 PM
to 6:00 PM
Games User Research: Oh no! You're Doing It Wrong!
53 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Marina Kobayashi, Bill Fulton, Ray Kowalewski, Rich Ridlen
event::about Learn from the experts all about Games User Research and it's ins and outs - What it is? Why to do it? When to do it? And How to do it? Use this stepping stone to return to your organization charged with energy to make better products and user experiences (not just for games!) through user research. Bonus: Learn about what can go wrong in Games User Research (and maybe laugh at the mistakes of others? Who doesn't love a good anecdote from the field :-)
event::tags Panel, #GamesUserResearch
5:00 PM
to 6:00 PM
Google Doodles: Burning Man to Pac-Man and Beyond
51 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Ryan Germick, Marcin Wichary
event::about With over 700 fun and geeky custom logos adorning Google’s international homepages, doodles have become synonymous with the Google brand. Through a visual feast of never-before-seen high-res art and outtakes, this presentation will examine the history, popularity, and controversy of Google doodles from the perspective of the small team of artists and developers who create them. This being SXSW Interactive, we will highlight the ingenuity behind special doodles like the playable Pac-Man and animated Rube Goldberg/Fourth of July doodles. We also will take a look behind the scenes of the H.G. Wells mystery doodles, the week that the Sesame Street muppets took over Google, the action-packed Olympics series, and more ways we play on our homepage. Finally, we’ll touch on the feedback we receive, lessons learned, the Doodle4Google children’s art competition, what it takes to be a Google Doodler, and the future of Google doodles.
event::tags Dual, #GoogleDoodle
5:00 PM
to 6:00 PM
Group Chat App Attack: Who Will Rise?
44 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Steve Martocci, Caleb Elston, Leah Culver, Lucy Zhang, Mike Melanson
event::tags Panel, #WhoWillRise
5:00 PM
to 6:00 PM
Hate Gone Viral
15 schedule::attendees
Location
Hilton Garden Inn, Trinity
eventtype Panel, Interactive
Speaker Brian Cuban
event::about Hate Gone Viral tackles the challenges faced by society in dealing with the growing phenomenon of the proliferation of hate speech in new media. This phenomenon has created a “ Internet Hate Incubator” that has accelerated and heated hate speech to a boiling point. Facebook, YouTube and Twitter have become prime breeding grounds for hate groups, cyberbullying and terrorist recruiting cells, all hiding behind the protections offered by First Amendment protected speech. What can we do to stem the tide of hatred? What can parents do as their children are exposed to this steady stream of hatred in a world where there is no longer a barrier between the brick and mortar world of hatred and the safety of the home? Hate Gone Viral attempts to answer those questions and explains how the Internet Hate Incubator and the Social Hate Incubator are playing roles in the increase in hate speech and violence in our society.
event::tags Core Conversation, #ViralHate
5:00 PM
to 6:00 PM
Help! A Giant Meteor Is Headed Our Way!
19 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Brian Reich
event::about There is a giant meteor headed our way... and we need to knock it off course or life as we know it will cease to exist. If that news turned out to be true, you would do everything you could to save the world, right? Well, an equivalent disaster is unfolding before our eyes. Everything about our society is changing - rapidly and constantly. How we communicate, get and share information, and engage each other — online and offline - is different than it was just a few short years ago. Information moves faster, people are more closely connected, and the level of interest and commitment that people have when it comes to the organizations they engage, the transactions they make, the issues they care about and the causes they support has never been greater. Our society has changed and how organizations operate and communicate, the products we sell and services we offer, what causes we support, how we address serious issues - and find solutions to the biggest challenges we face as a global community -- needs to change as well. If we don't change - everything - we are doomed. This session will outline the changes... in thinking, organization, education, engagement, government, media, and everything else... that need to be made.
event::tags Core Conversation, #HelpMeteor
5:00 PM
to 6:00 PM
How Farmers Get Serious Business Done With Mobile
43 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Audrey Bartlett, Jeff Caldwell, Justin Davey, Nathan Wright, Neil Mylet
event::about Conventional wisdom says that farmers aren't "wired." The only truth in this statement is that they aren't spending much time on desktop computers - in fact, the majority of their computing is done on mobile devices. Farmers are becoming increasingly dependent on wireless technology, from tweeting about industry issues, checking markets, researching equipment, booking trips to China and connecting with their kids on Facebook - all during their time in the cab of a GPS-piloted combine. This panel will explore the various applications for mobile technology on the farm, how farmers are getting serious business done with smartphones, and what new innovations are coming around the corner.
5:00 PM
to 6:00 PM
Interactive Comics: Techniques to Enhance Math Education
34 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker John Baird
event::about Comics have a long history of use in education and promoting understanding in a wide range of topics from English to history to public health. This presentation covers multiple levels of the employment of comics in math education, beginning with simple classroom activities, moving into mathematics pedagogical research methodology, and delving into advanced cognitive research to explore the mechanisms of how comics reinforce instruction. As a teaching tool, comics are inherently well suited for patterns, geometric shapes, and visual representations of data. They can be a form of stealth teaching - engaging students to think creatively about mathematics, helping instill intrinsic motivation and improving long-term retention. Accurate assessment of math attitudes and learning environments is a key challenge in addressing discrepancies in knowledge and performance. Comicvoice, a research method using comics to collect individual perspectives and has demonstrated utility in exploring similar public health topics, has strong applicability to this problem. Navigating the symbolic language of math is a known barrier for many students. Current research into how the brain translates concepts and similarities suggests that comics provide a pathway for alleviating this barrier through the very nature of being “sequential art.” By traversing through each of these stages, a holistic picture of comics’ place in the development of advanced math pedagogical techniques becomes clear.
5:00 PM
to 6:00 PM
Kingpin: How One Hacker Took Over the Billion Dollar Cyber Crime Underground
55 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Kevin Poulsen
event::about Through the story of Max Butler (May Ray Vision), a brilliant young hacker turned real-life supervillain who seized sole control of a multibillion-dollar criminal network, investigative journalist Kevin Poulsen takes us on an unprecedented journey into the modern hacking underworld. Using a blend of cunning grifts and custom software, Max Butler stole millions from modest credit unions, financial behemoths, even fellow hackers. But his most daring feat--and his eventual undoing--came when he succeeded in crowning himself sole ruler of a worldwide computer fraud network. Over the next year, a team of FBI and Secret Service agents would single-mindedly devote themselves to hunting down this underworld's new kingpin.
event::tags Book Reading, #kingpin.cc
5:00 PM
to 6:00 PM
Metrics for Social Media: The Net Promoter Score
134 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Jeremy Hilton, Mark Krupinski
event::about Now that social media is accepted practice in the business world, the question still remains, how do you measure it?. The "bottom line" (ex. return on investment) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business? In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders. Lastly, Mark and Jeremy review real world examples of the Net Promoter Score in practice by mainstream organizations.
event::tags Core Conversation, #MCNPS
5:00 PM
to 6:00 PM
Not My Job: The Ultimate Content Strategy Smackdown
202 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
event::about OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. Who's doing all this content? Are they talking to each other? Should someone be in charge? Who? Come feel the love as a marketer, a CMS wonk, a UX designer, and a typical SME are brought together (Jerry Springer-style) to discuss the joys of cross-channel content strategy.
5:00 PM
to 6:00 PM
Offline America, Why We Have A Digital Divide
62 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Jessamyn West, Justin Grimes, Fiona Morgan
event::about Some people carry the internet in their pocket and can't imagine a life without network. Some people have no internet at all and can't imagine a life with email. There is a complex combination of emotional, political and logistical reasons why 35% of Americans have no broadband at home and why 22% do not use the internet at all. We can't start solving the problem until we understand it. We'll untangle and explore those reasons from a variety of urban and rural perspectives, with an eye towards finding solutions and demythologizing the process. We'll give examples and we'll name names.
5:00 PM
to 6:00 PM
OMG - My Pancreas Just Texted
32 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker John Pettengill
event::about I am not a doctor. I am not a medical researcher or lab technician. I have never watched a complete episode of Grey’s Anatomy. But I am a Type 1 Diabetic. I am just one of 25.8 million Americans with Diabetes. We're all kinda experts on managing chronic disease. Because, really, outside of a doctor’s visit every 6 months or so, we’re the ones doing all the work. No one taught us how to do this. A meeting or two with a dietician isn’t enough, the behavioral changes necessary for those with a chronic disease are wholly unsupported in our current medical system. We have to do something. 7 out of 10 deaths in the US are caused by a chronic disease, and between heart disease and diabetes alone we are, as a nation, hemorrhaging money. Many of these conditions are preventable through lifestyle changes that no doctor can write a prescription for. Doctors like to talk about charts and graphs, blood tests and medicine. Let’s start talking about the patient, the person, instead. Let’s make a disease that you have for life something that’s simply managed every day. Let’s get isolated patients together, talking, trading tips and tricks. We’ll be talking about this (and more) at ‘OMG – My Pancreas Just Texted’.
event::tags Solo, #OMGDiabetes
5:00 PM
to 6:00 PM
Shine Light On Others To Build Your Brand
54 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Robyn Cobb, Jenny DeVaughn
event::about The real-time web is quickly becoming a reality that allows your developing online social graph to be recorded into a stream of social activity. These increasingly popular lifestreams show the shifts around the social connections, the ways in which they’re made and the content discovered within each interaction, a unique indicator of the changing ways that consumers are also interacting with brands. Inside this stream of activities is a movement that is starting to take hold beyond just a re-tweet. More and more people are leveraging their social and corporate networks to create change whether in their community or across the globe. Social media and our blogs allow us to help rally our networks around a cause. Shining a light on others - without expecting anything in return - is the surest way to grow, strengthen, and promote your very own brand. This panel will address why it is important for brands and individuals to join the pay it forward movement. We’ll give you real examples and ideas on how you can leverage your social capital to rise above the noise, affect change, and get more enjoyment from your social networks.
event::tags Core Conversation, #shine
5:00 PM
to 6:00 PM
SXSW Newcomer / Veteran Meet Up
22 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Debbie Cerda
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up, #SXSWMeetUp
5:00 PM
to 6:00 PM
SXSW ScreenBurn Game Developer Meet Up Mixer Sponsored by GameGround.com
6 schedule::attendees
Location
Austin Convention Center, 1
eventtype Panel, Interactive
event::about Join host GameGround.com and other fellow Gaming Industry folks for a chance to meet, greet, and have a few drinks!
event::tags ScreenBurn
5:00 PM
to 6:00 PM
Tales of the Past Future: Web Pioneers Remember
38 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Katie Spence
event::about This year, millions of people will start their first blog. Millions of people will write their first tweet, join their first social network, or post their first picture to the Web. Welcome to the future! Join a conversation where we'll discuss our early days on the web. Featuring practical stories of life lessons learned online as well as fond (and not so fond) memories of bygone sites, startups and memes, this will be a great conversation for those who lived through it, and those who wish to learn from the hilarious and heartbreaking mistakes of others.
event::tags Core Conversation, #pastfuture
5:00 PM
to 6:00 PM
The Connected Car: Driving Technology
41 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
event::about Connectivity – or “telemetric” in the auto industry – is using a car to keep you connected while behind the wheel. Mostly the auto industry is focused on developing systems for infotainment and personal connectivity through Bluetooth. That’s cool stuff that makes the driving experience more fun and helps us stay connected on the road, but we’re pushing for a much broader approach. Your vehicle can be more than a smartphone on wheels – it can be a platform for data collection and sharing. With embedded technology, like OnStar, a vehicle can pull all kinds of data. Now connect that platform via cloud computing to the social media space and share data among multiple audiences. Smart software tools would analyze the cloud based on knowledge of drive including, equipment use, services used, etc., to make accurate predictions that could figure out intent. Having an intelligent “intent engine” that processes the cloud, you could access highly relevant and personalized information that enables the cloud to work for you. We’re on the cusp of something ginormous here and our partners too. What’s next for wireless communication, video conference and social interaction? How can these converge in a vehicle? How does OnStar leverage Verizon, Skype and Facebook to work in ways never thought possible? This session is sponsored by Chevy.
event::tags Panel, #ConnectedCar
5:00 PM
to 6:00 PM
The Sexual Survival Guide For Geeks
19 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Violet Blue
event::about What they say about geeks, sex, relationships and hooking up just isn't true: we ARE hot and nerdy, and when it comes to events like SXSWi we could all use a little "booty call boot camp". Anyone can read sex ed basics online, but when you're faced with real-life situations and the nuances of quirky geeks who are smarter than the average hottie, and have that irresistible OCD, you'll need to know more than how to Google a pickup line or navigate a smooth SXSWi afterparty fling. In this talk, leading sex educator Violet Blue explains: * Sexual health basics, including safer sex 101. * Exactly how to have a smooth negotiation about safer sex. * Rules and tips for geek flirting. * Do's and Don'ts of picking up on geeks. * Sex etiquette and social media. * How to have a great one-nighter and feel happy saying hi in the halls the next day. * Navigating honesty (and health issues) when someone is cheating. * Consent: saying yes and no to sex with clarity and coolness. * How to have a hot time without pissing off your hotel roommates. * Why geeks are better lovers, and how to attract a geek. * Geek-specific suggestions for seeing each other after SXSW. While heterosexually focused in scope, this presentation will be inclusive of all genders and orientations. Includes a handout of recommendations for a Geek Sexual Survival Kit.
5:00 PM
to 6:00 PM
The Sexual Survival Guide for Geeks
29 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Violet Blue, Violet Blue
event::about What they say about geeks, sex, relationships and hooking up just isn't true: we ARE hot and nerdy, and when it comes to events like SXSWi we could all use a little "booty call boot camp". Anyone can read sex ed basics online, but when you're faced with real-life situations and the nuances of quirky geeks who are smarter than the average hottie, and have that irresistible OCD, you'll need to know more than how to Google a pickup line or navigate a smooth SXSWi afterparty fling. In this talk, leading sex educator Violet Blue explains: * Sexual health basics, including safer sex 101. * Exactly how to have a smooth negotiation about safer sex. * Rules and tips for geek flirting. * Do's and Don'ts of picking up on geeks. * Sex etiquette and social media. * How to have a great one-nighter and feel happy saying hi in the halls the next day. * Navigating honesty (and health issues) when someone is cheating. * Consent: saying yes and no to sex with clarity and coolness. * How to have a hot time without pissing off your hotel roommates. * Why geeks are better lovers, and how to attract a geek. * Geek-specific suggestions for seeing each other after SXSW. While heterosexually focused in scope, this presentation will be inclusive of all genders and orientations. Includes a handout of recommendations for a Geek Sexual Survival Kit.
event::tags Solo, #geeksexguide
5:00 PM
to 6:00 PM
The Singularity is HERE
57 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Todd Marks
event::about The topic of Singularity is heating up as more people discuss what will become of the human race when computers exceed our intelligence. This presentation explores several theories about the future of mankind and points out how the technology leading us there is already HERE. “The Singularity is Near” is a book and movie written by futurist and prominent Singularitarian, Ray Kurzweil. It is a documentary with a B-line drama where Ray’s digital alter ego Ramona sets off on a quest to pass the Turing Test. Passing this test signifies the day computers can “think”, which came close to occurring a few years ago and is not far off. Learn what milestones we have already reached toward Singularity and what technologies present and future are leading us there. We will explore Location Based Services, Augmented Reality, Bio-Feedback and Smart Agents. We will analyze current trends in Bio-Technology, Nano-Technology, Computing and Robotics and discuss the possibility of Digital Immortality.
event::tags Solo, #Singularity
5:00 PM
to 6:00 PM
U.S. Military's Mad Science Revealed
71 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Christie Nicholson, Christopher Mims, John Pavlus
event::about For more than 50 years the mad scientists at the Defense Advanced Research Projects Agency—aka DARPA, the outrageous research arm of the Pentagon—have been launching the most disruptive technologies on earth, living up to their mantra of “high risk—high payoff.” We have DARPA to thank for the personal computer, the Internet, the Berkeley Unix system, most of NASA, and countless crazy military innovations. Their mission is to think beyond the possible and forever be three decades ahead. In this talk we will dig into, and present the relevant parts of, DARPA’s $3 billion-dollar budget, pulling out the most amazing and most-likely-to-reach-fruition projects. Think electromagnetic bazookas, telepathic soldiers, ape-inspired robots, memory chips in brains, shapeshifting planes and boats. It might sound like sci-fi, but given its inspired history it seems that analyzing DARPA’s current projects will give us one of the clearest views into our future reality. Fasten your seat belts.
event::tags Panel, #MadScience
5:00 PM
to 6:00 PM
Why Would We Think Social Media Is Revolutionary?
133 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Clay Shirky
event::about The conversation around social media and political action has been roughly divided into idealists ("Social tools help people collaborate in general, so they will help insurgents in particular") and the realists ("It's never happened in an autocracy, but it's failed many times.") That conversation changed on January 14th, when Tunisian insurgents used those tools to help coordinate the ouster of President Zine El Abidine Ben Ali. That and subsequent events in the region make the idealist position more realistic, and the realist position less so. Given that change, what can we understand about the effects social media did and didn't have in the pro-democratic uprisings, and what, if anything, can we do to help?
event::tags Solo, #TalkingCure
5:00 PM
to 6:00 PM
Will Your New Technology Win? Ask a Tree
49 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Ross Mclean
event::about Picking the right new technology to bet on and be on is a fundamental challenge in just about any business. But separating the future blockbuster from the flash-in-the-pan early enough in its lifespan to matter often baffles many of the smartest among us. This presentation proposes a simple analogy to help us dramatically improve our ability to predict which new technologies are destined to be the next Facebook, and which will be the next Second Life. By taking the audience on a historical tour of successes and failures in human technological innovation and filtering the cases through core principles of psychology, anthropology and other social sciences it makes two core points. First, it helps us understand why we are often blind to truly great and novel ideas and how we can learn to see them better. Second, it lays out a set of simple principles and a shockingly simple core analogy that anyone working in a field that requires getting humans and technology to interact can use every day.
5:10 PM
to 6:10 PM
Bruce Lawson
5 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Bruce Lawson will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Introducing HTML 5.
event::tags Bookstore Appearance, #sxbookstore
5:30 PM
to 6:30 PM
Creative Workshop: 80 Challenges to Sharpen Your Design Skills
158 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker David Sherwin
event::about You're under the gun. Again. Only a few days to come up with a revolutionary new feature for your Web app. Or you've been tasked by your boss to give the company's new mobile experience a little more oomph. In these situations, it can be hard to focus on coming up with breakthrough ideas. But don't worry, help is to the rescue. David Sherwin from frog design, a global innovation firm, will share tools and methods that any interactive professional can use to more consistently brainstorm quality ideas for interactive products and services. This presentation will be illustrated with examples from David's new book "Creative Workshop: 80 Challenges to Sharpen Your Design Skills" (HOW Books).
event::tags Book Reading, #CWBook
9:30 AM
to 10:30 AM
Artistic Collaborations via Skype: Turning Distance into Drama
13 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Beth Burns, Derek Kolluri, Judd Farris, Mimi Poskitt, Rachel Watkinson, Robert Matney, Conor Roche
event::about Skype and other video conferencing tools now enable distance to become an asset (and a sexy marketing tool) rather than a deal-breaker in collaborations between artists on the other side of the world. Austin company "The Hidden Room" and London company "Look Left Look Right" are working on a cutting edge theatre project together via Skype: "You Wouldn't Know Her, She Lives in London / You Wouldn't Know Him, He Lives in Texas." Together they are finding inspiration and a solid new work model. International rehearsal demonstration included!
event::tags Panel, #TexasLondon
9:30 AM
to 10:30 AM
Beyond Check-Ins: Location Based Game Design
162 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker John-Paul Walton, Zach Saul
event::about This dual presentation will explore common play elements in location-based games. We’ll analyze the popular "Check-In" mechanic (used by products like FourSquare and GoWalla), and take a look at the business and social forces that have influenced its emergence as the popular geo game model. The presentation will compare current location-based products, charting their strengths and weaknesses to identify where we believe large areas of opportunity exist in the market. We'll evaluate the challenges and untapped opportunities of Geo Games from the technological and design perspectives of the two presenters. We’ll outline how the limitations in location technology can be an elegant part of the game design itself, and how new innovations will help to create richer and more immersive parallel worlds. We’ll describe why we think its time to move beyond "social" Check-In systems, to “true games” that engage, challenge, and stimulate players.
9:30 AM
to 10:30 AM
Brave New World: Debating Brands' Role as Publishers
109 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Gary Kim, Lora Kolodny, Pawan Deshpande, Tom Ashbrook, Joe Pulizzi
event::about Gone are the days when brands needed to rely on high profile stories to establish credibility—today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead, marketers just create their own site on the topic. At a time when the line is increasingly blurred between the role of marketer and publisher, it is a brave new world out there for brands. As part of a lively debate on what role brands should play in this brave new world, experts from the publishing, marketing, and internet worlds will come together to address some of the most heated concerns about this changing landscape—including matters of transparency and trust, concern over copyright and fair sharing, and where to draw the line between reporting and selling.
event::tags Panel, #curatedebate
9:30 AM
to 10:30 AM
Changing News Rooms and News Consumers
53 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Andrew Haeg, Bruce Koons, Emily Bell, Lisa Frazier
event::about How are newsrooms adjusting to the changing digital news environment? How do they balance transparency and objectivity? How are news consumers responding to information published in new ways? What behaviors and skills are news consumers developing to help them negotiate and evaluate the validity and trustworthiness of the news? What mores and values are emerging from news producers and consumers? This session is sponsored by the Knight Foundation.
event::tags Panel
9:30 AM
to 10:30 AM
Dawn of the Data: Future of Consumer Lending
26 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
event::about Technology and mathematics are transforming consumer lending. Historically, it has been nearly impossible for people with bad credit to get loans. Yet, these are often the people who need it most - to buy groceries or pay bills. Until now, lenders determined who should get loans through a simple underwriting function based on a small amount of credit data. When this data is missing or wrong, banks deny the loan, leaving people to payday loans or pawn shops - very expensive options that put people further in debt. Millions of people are being denied credit because underwriting hasn’t evolved. Why use only a handful of variables when we have vast amounts of data provided by the customer, the Internet, and social media? All data is credit data and we should use it all to make better underwriting decisions. Analyzing vast amounts of data, however, requires complex machine learning more akin to search engines than your corner bank. The future of financial services is to become more like a recommendation engine, and less like a place where you stand in line to deposit checks. The panelists will discuss how to use large-scale data analysis to re-invent underwriting and replace today’s antiquated methods. Better underwriting will open up good credit to people who don't have a lot of good options and materially improve the financial lives of the people who need it most.
event::tags Panel, #DawnofData
9:30 AM
to 10:30 AM
Day Stage presented by Ogilvy
15 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
event::about Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Alas, Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
event::tags Lounge
9:30 AM
to 10:30 AM
Demystifying Online Privacy and Empowering the Digital Self
37 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Nick Goggans, Marc Davis, Paul Krasinski
event::about You are being watched, tracked, and analyzed right now. But what are they collecting and analyzing? Who’s selling it, who's buying it, and why? And who are “they” anyway? The subject of personal data collection, analysis, and control has become increasingly covered in various media channels recently such as the Wall Street Journal series, “What They Know”, reporting that a new industry of tracking has arisen, and you better watch out. Is this buzz fear mongering, or is it true that there’s a dark underbelly of the Internet where your information is traded by big corporations every day to the detriment of web citizens? Or, on the other hand, is there a benefit for keeping this information open? This data is often used to improve user experiences, web sites, programs, etc. that some of us wouldn’t want to live without. As cloud technologies and database processing improve the ability to mine user data, analyzing and valuing that data will become an even more critical part of the Internet ecosystem. But where do web citizens fit in this world? Shouldn’t they be free to own and control their data? If so, how can they derive value, and in that process of creating value can they also improve the data? Can we achieve an information system beneficial to all participants? We will address these questions from two perspectives: individual and industry.
event::tags Dual, #digitalself
9:30 AM
to 10:30 AM
Designing Stuff Kids Will Use and Love
57 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Chris Bishop, Dan Willis, Rick Pinchera, Silvia Lovato
event::about PBS KIDS has been designing non-commercial websites and interactive games for kids for over 10 years. Making an interactive product that appeals, engages and is usable by a child is not as simple as using Comic Sans and replacing an “S” with a “Z”. Children's abilities change rapidly and producers need to ensure that products are developmentally accessible. This session will focus on designing for two audiences: pre-readers (3-5) and readers (6-8), through case-studies revealing how and why design choices were made based on experience, user testing and informed guesses.
event::tags Panel, #designingforkids
9:30 AM
to 10:30 AM
Diversity in the Digital Age
30 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Anne Hunter
event::about With the plethora of niche sites it’s hard to deny that the Internet has increased the amount of social, political and personal groups one can join. But is this cross sharing really creating diversity? In this session, Anne Hunter, VP, Advertising Effectiveness, comScore, will provide a comprehensive understanding of how the digital age has affected diversity. Does the democratic nature of the internet with its open sharing of ideas and cultures lead to a natural increase in diversity or are we seeing an end of true niche and specialty groups? Is over-diversification leading to a weakening of subcultures? With your grandmother being able to join your band’s fan page how has the demographic makeup shifted? This session will highlight the key differences between visitors. Through understanding key metrics comScore will examine whether or not this democratization has actually created a more diverse audience or simply created a group of samplers versus key users. Anne will examine how the digital age has affected demographics differently. For younger generations that have only existed within this schism, how is their idea of diversity different from older audiences? Does a generation, who is more prone to buy a single than an album, less likely to be deeply connected to one group? Finally, this session will also examine how diversity changes based on the medium. For example, how does the audience of BET Television compare to their online component?
event::tags Solo, #DigitalDiversity
9:30 AM
to 10:30 AM
Federating the Social Web
67 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Evan Prodromou, Kevin Marks, Monica Wilkinson, Dan Peterson
event::about Federating social networks means people on different networks following each other. It's driven by the growth of private social networks for businesses; the development of new Open Source tools for social networking; and concerns about privacy and control of your brand in consumer sites. The panel will discuss advances in the federated social web and the technologies that are making it possible. We'll cover who's implementing it today, and what kind of control a federated model gives companies and individuals. We'll give first steps on what you can do to weave your company and your social media presence into a federated social web.
event::tags Panel
9:30 AM
to 10:30 AM
How Many Rungs?: Social Change & the Engagement Ladder
39 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Robert Rosenthal, Jacob Colker, Patty Huber, George Weiner, Robert Wolfe, Robert J Rosenthal, Tom Dawkins, Laura Cochran
event::about When it comes to giving, slacktivism versus “real” engagement is a false dichotomy. Critics need to get used to the idea that we live in a time of innovative new ways for people to get involved – including things that might not have qualified as “volunteering” or “donating” once upon a time. In volunteering, particularly, there are still many questions about how these new forms of online helping actually relate to traditional engagement. Does the ladder of engagement, which seeks to move folks in an orderly fashion from bystanders to committed movement leaders, still make sense in a crowd-sourced, free-agent, sharing-enabled, microvolunteering world? Not only are the rungs becoming blurry, it may be that “ladder” is the wrong metaphor completely. Panel moderator Robert Rosenthal from the popular volunteer network VolunteerMatch (www.volunteermatch.org) will discuss these ideas with four technologists who are also creating innovative tools to engage audiences in social good. How can their tools live beside other innovative, non-technical forms of volunteering -- such as pro bono and skilled models? What are the right business models for social enterprises that are involved in these technologies? Most importantly, how can SXSW audience members make sense of these emerging technologies so their own online social change campaigns can be as engaging as possible?
event::tags Panel, #HowManyRungs
9:30 AM
to 10:30 AM
How Print Design is the Future of Interaction
171 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Mike Kruzeniski
event::about This session is about how the history of Print Design is becoming an important influence in the evolution of Interaction Design. As a craft, design for printed media has a rich history. Several generations of designers have pushed its boundaries in countless directions. It has been shaped over several hundred years as both a functional and aesthetic discipline, with a deep foundation of principles, practices, theories, and professional dialogue. In comparison, Interaction and UI Design is still a relatively young field. Its history has largely been driven by technology and functional goals. The dialogue around it has been centered on usability, which has been its purpose in the context of technological advancement. The visual language of UI has evolved from that standpoint: that it should evoke the familiar, analog experience of tools, buttons, knobs, and dials. That foundation has led to a very specific visual language in interactive experiences. In the past ten years however, the relevant technologies that support the design of Interfaces - displays, processing speeds, and rendering engines - have matured to a point that they provide a more capable canvas for design. Meanwhile, our culture has become visibly more comfortable with the technologies that surround it. These combination of trends are creating an important inflection point for designers. The aesthetic experience of the digital surface can now be considered and explored in a more sophisticated manner.
event::tags Solo, #inspiredbyprint
9:30 AM
to 10:30 AM
How Progress Bars Change the Way We Live
61 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Evan Jones
event::about Once upon a time slow connections begat the Progress Bar - bloated sites would taunt us with '15% loaded' screens. High-speed promised to kill the beast and free us from their tyranny but yet it lives! Progress bars are being used MORE lately to direct user actions. Look to Farmville and LinkedIn which push their users to collect 100% of their personal information. Incomplete progress bars are an itch that needs to be scratched. They carry the implicit language that declares 'You are here' but more importantly 'The end is in sight'. Game design motivates us through incremental, measurable progress towards a tangible goal but is this the way real life works? Is the progress bar's ubiquity in technology starting to affect the way we measure progress in meatspace? This panel will reach far across time and space to look at the story of progress bars, why they hypnotize us and what we need to do - slay the beast once and for all, or throw ourselves into its partially-complete embrace...
event::tags Solo
9:30 AM
to 10:30 AM
How to Combat Cybercrime in Latin America
7 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
event::about Latin America is still behind the U.S. in Internet technology, but cyber crime has become a big issue in the region. In this session I will explain the growth of cyber crime in Mexico, including what drug cartels are doing, and discuss the lack of resources available in Mexico on how to combat cyber crime. Finally, I will discuss the example of start-up Hacking México, the first online information security and expert community formed to combat cybercrime, using online communication tools promoting computer forensics, research, education, and the use of technology such as bioinformatics, artificial intelligence, cryptography, telecommunications and cryptovirology, as well as efforts to combat cyber-drug trafficking.
event::tags Panel
9:30 AM
to 10:30 AM
iPad Design Headaches (2 Tablets, Call in the Morning)
143 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Josh Clark
event::about The iPad and its entourage of Android tablets have introduced a new style of computing, confronting designers with unfamiliar aches and pains. Learn the symptoms (and fixes) for a range of new-to-the-world iPad interface ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the "I Can't Believe It's Not Butter" bait and switch. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android). The presentation inoculates you against common problems with close-up looks at successful iPad apps from early sketches to final design. Genial bedside manner is administered by Josh Clark, author of the O'Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps: A Guide for Discriminating Downloaders."
event::tags Solo, #tapworthy
9:30 AM
to 10:30 AM
It's About Time: Visualizing Temporality
64 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Joanna Wiebe
event::about Time flies like an arrow; fruit flies like a banana. I agree about the banana, but I'm not so sure about the arrow. What is the shape of time? Our online calendars, clocks and other models of time often are designed with the understanding that time is a forward-moving arrow. This sounds logical to the Western, English-speaking scientific mind. However, not everyone conceptualizes time as a relentless hurtling forward. Some cultures understand time as a fractal, a spiral, a mandala, a cycle. And a child, playing with the same toy over and over again, lives in a single seamless moment from dawn to dusk. Visualizing temporality is a fundamental issue in interaction design today. For example, we are looking at a future where our work must be useful for both Eastern and Western audiences, who differ in time-oriented cultural traits such as long-term vs. short-term orientation. We also need to be able to provide tools to differentiate the personal, bodily-felt experience of time from clock time. We may want to expand our customers' perception of time, to invite them to stay in the Deep Present. Our beliefs about time and its passage profoundly affect the design of software and interactive media. It's time for interaction designers to understand deeply how our customers know time, whether as an arrow, a spiral or a squiggle. How people slice and dice nature into concepts is fundamental to designing tools people can use to successfully live on the earth, for a long time.
event::tags Solo, #temporality
9:30 AM
to 10:30 AM
It's Not Tv, It's Social Tv
102 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Chloe Sladden, Fred Graver, Gavin Purcell, Lila King, Timothy Shey
event::about How is social media changing the TV experience for good? Over the past ten years, we've seen television become truly interactive, from SMS voting on American Idol to real-time audience feedback via Twitter and Facebook becoming a part of everything from CNN to Oprah to Late Night with Jimmy Fallon. At the same time, web series have built millions of viewers on places like YouTube, iTunes, and XBox Live. Now a new wave of always-connected mobile apps, set-top boxes, and gaming platforms are making entertainment more social, location-aware, and connected than ever. Our panel of producers of hit TV shows and top web platforms will talk about how they're enabling social viewing and collaboration between producers, stars, and audiences in real time to create new kinds of TV experiences.
event::tags Panel, #SXSocialTV
9:30 AM
to 10:30 AM
Know Your Investors: Fundraising Isn't Just About Money
17 schedule::attendees
Location
Hilton, Ballroom E
eventtype Panel, Interactive
Speaker Justin Fishner-Wolfson
event::about In the current environment, the way to raise capital has changed with greater numbers of angel investors and more competition among venture capitalists. Today, entrepreneurs are faced with more and more options, which means more decisions. Taking money is like getting married; your investors are your partners. Pick investors as carefully as you would a co-founder. Entrepreneurs should do diligence on their investors and find out if they will be there when times are tough. Understand how to differentiate between investors and determine the right number of investors for your seed round. Learn the difference between angels, super angels and venture capitalists. Ensure that your investor's incentives are aligned with yours so that they help make your company the next big thing. Understand the market and what is a “good” valuation and what are “standard” terms. Figure out how to create a syndicate that positions your company to succeed. Come armed with your questions on anything from basic investment and venture capital terminology to decisions you’re trying to make to help your company grow.
event::tags Core Conversation
9:30 AM
to 10:30 AM
Putting the Public Back in Public Media
42 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
event::about Think NPR and PBS are just broadcasters? Think again. Public media is no longer just a one-way street. In many towns, NPR and PBS stations are the only locally-owned broadcasters, and their mission to serve the public demands that they develop new ways of engaging and strengthening those communities. They're convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. Public media staff work with volunteer coders, creating software for public media organizations that otherwise lack the capacity to develop it on their own. Public media engages communities in new ways that go beyond those annual pledge drives, challenging them to work together for the common good. They're putting the public back in public media - right where it should be. This ain't your father's public broadcasting. Come learn how people are plugging into public media - and how you can get involved.
event::tags Panel
9:30 AM
to 10:30 AM
Saturday Yoga
30 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Ari Stiles
event::about If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
9:30 AM
to 10:30 AM
So Long, and Thanks for All the Babelfish
26 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Tim Holden
event::about Will 2011 be the year of the Universal Translator? As this science fiction dream teeters over the horizon, what can and should we do now to prepare for a time when the translation robot, not the search engine, becomes the single most important audience for your site? Will SEO give way to TEO? Does language need its own subtext markup? And when on Earth is Microsoft Word going to replace its 'Bold' button with a 'Strong' one? Lay aside your Google Goggles and iLingual apps (just for 60 minutes or so), and enjoy a session that's packed full of accessible translation theory, insight into the working processes of web copywriters, and more than the occasional riff on Douglas Adams.
event::tags Solo, #solongbabelfish
9:30 AM
to 10:30 AM
Social Media Mythbusters
86 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Peter Kim
event::about The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don't need a Facebook strategy! Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and what companies need to be thinking about now in order to create and capture value from social business.
9:30 AM
to 10:30 AM
Social Media: The Next Generation of Business Engagement
105 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Dave Evans, Jake McKee
event::about Authors Dave Evans and Jake McKee present highlights from "Social Media Marketing: The Next Generation of Business Engagement." This book, released in 2010, takes marketers, product managers, small business owners, senior executives and organizational leaders to the next step in social technology and its application in business. In particular, this book explains how to ensure higher levels of customer engagement, how to expand the use and understanding of social technology across the organization and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts.
9:30 AM
to 10:30 AM
Stop Listening to Your Customers
197 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Mark Trammell, Nate Bolt
event::about A common assumption among startup entrepreneurs is that listening to potential customers is the best way to find out whether your product or idea will succeed in the market. Honestly — don't bother. In our ten years of user experience research for startups and big companies alike, one thing we've seen time and again is that it's behavior, not opinions, that tells you whether people want to use your product. The main problem with opinions is self-reporting bias: Opinions are often inconsistent with behaviors or other attitudes, especially when discussing hypotheticals. Remember Clippy, the little character that appeared in Microsoft Word years ago? That little bastard arose, in part, from Microsoft asking users if they wanted help working on their documents — everyone said, “Sure, sounds great.” But once people started actually using it in the real world, they hated it — it might be one of the most hated features in the history of computing. But Microsoft employs hundreds of researchers. So where did they go wrong, and how can you avoid making the same mistake? It's simple. Never ask people what they think of your product or idea. Instead, I'll walk you through the world of researching people, including what you need to ignore customers effectively, just like Apple and 37 Signals. I'll go over examples from our research with Volkswagen, Electronic Arts, and Wikipedia, and show how to use remote research to construct behavioral scenarios and eliminate poor research.
9:30 AM
to 10:30 AM
Stop the Bleeding! Immersive Simulations for Surgeons
15 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Charlene Zvolanek, David Chen, Frank Sculli, Gregory Wiet, John Qualter
event::about Surgery simulators let medical students experience the adrenaline rush of a real operating room in a way that practicing on a cadaver cannot. Blood and guts aren't new to gaming, and simulators aren't new to training. But when the game is played on the human body, it offers exciting new opportunities for medical students to perfect their hand skills before they ever see their first patient. At the Center for Immersive and Simulation-based Learning at Stanford, the lowest-performing students in a surgery simulator outperformed the highest-ranked students trained by traditional means. In this panel, we will briefly look at the history of simulation training, explore some simulator interfaces, experience a demonstration of a surgery simulator, and allow (at least) one lucky audience member to put his or her hand on the virtual knife. Panelists will discuss how what we traditionally think of as a game environment can be used to dramatically improve the training surgeons receive, change how surgeons receive accreditation—and ultimately improve their performance in practice.
event::tags Panel, #stopthebleeding
9:30 AM
to 10:30 AM
The Future of Innovation in Banking
26 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Antonio Benjamin
event::about In an era of rapid internet development and innovation, banks have been described as technology laggards. This session will explore the future of innovation in banking and the payments industry. There are literally hundreds of large companies and startups in the payment space from Paypal to 1-person startups. The talk will also dive into “new currencies” and payments are emerging such as Facebook credits and other “alternative currencies”. Is there a future for the banking industry or are banks in danger of becoming relics. The session is not about Citigroup nor its business.
event::tags Solo
9:30 AM
to 10:30 AM
The Future of Nonprofits : Thrive and Innovate in the Digital Age
70 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker David Neff, Randal Moss, David J Neff
event::about What Is The Future of Nonprofits? In the most important nonprofit book of 2011, Randal C. Moss and David J. Neff show how the future of innovation, internal entrepreneurship, fundraising and social media communications are going to radically reshape the landscape of nonprofits in the next five years. With case studies, expert interviews, document samples and the world's first nonprofit themed graphic novel they are giving you the keys to go back and change the way your nonprofit works.
event::tags Book Reading, #thefutureofnpos
9:30 AM
to 10:30 AM
The Lean Startup: 10 Reasons Most Startups FAIL
111 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Eric Ries, Ash Maurya, Parker Thompson, Pascal Louis-Perez
event::about Eric Ries (Co-founder of IMVU / Author & Founder of “The Lean Startup”) is sought after worldwide for the methodology he advocates for both startups and large companies. In this session, Eric explains why most startups fail, how The Lean Startup has revolutionized entrepreneurship, and what you can do TODAY to improve your odds of building a game-changing product. This session is sponsored by 500 Start Ups.
event::tags Solo
9:30 AM
to 10:30 AM
Tools and Processes for ADD Project Managers/Entrepreneurs
86 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Jason Ford, De Sellers
event::about Ever since grade school I've been told organization is my number one problem. Like most people involved in the web, I'm creative, technically proficient, and often lacking in focus. I've had to balance managing my personal disfunction with managing huge web projects and now running a startup business (FeedMagnet). More than once I've been introduced with the disclaimer, “Jason is really smart and talented...but he's kind of all over the place.” Nevertheless, I've determined to master my disfunction—and I've tried everything. Inbox Zero. GTD. Scrum and Agile. Countless systems involving whiteboards. Moleskines and the Hipster PDA. CRMs, RTM, and other TLAs. I won't claim I've found the holy grail of organization but I've made a lot of progress—and life and business are much more manageable now. This session is not for beginners. I'm going to assume you've already tried, or at least heard of, most of the popular project management and personal organization techniques out there. This session is for folks who have been fighting the same fight as me and are looking to learn from my mistakes and successes. Specific topics to cover: Why systems work (or don't) for individuals. How to map your individual profile of disfunction. Putting custom-tailored systems in place to meet your specific needs. If you have enough focus to have read this far, this session may not be for you—or maybe you are just desperate to figure this out and the session will be perfect.
event::tags Dual
9:30 AM
to 10:30 AM
What We Can Learn from Small Town Entrepreneurs
39 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Barry Moltz, Becky McCray
event::about The business world is looking more like a small town. Strong downward economic pressures combined with advances in technology have forced rewriting the rules of business. Advances in technology have allowed all of us to collaborate instantaneously over great distances and not be tied to a single geographic area. Suddenly, the business advantage has shifted from multinational corporations towards small and local companies. When every one of your customers can talk to everyone else, it's like a small town. When the human voice is valued over corporate mission statements, it's like a small town. Now is the right time to look at the small businesses that have best succeeded in small towns, and find the lessons that everyone in the business world can use today.
event::tags Dual, #SXSWSmall
9:30 AM
to 10:30 AM
You Don't Have to Move, to Live Better
39 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Majora Carter
event::about Before New Orleans, Detroit, or Bradford PA, the symbol of Urban-American blight was Majora's hometown, the South Bronx in NY City. After spennding her early years trying to get away from the Bronx, she found herself back at her parents' house as a result of financial needs while attending graduate school at NYU. What seemed like a defeat at first, led to her rediscovery & healing of her community and herself. No matter what condition your hometown is in, the possibility for more happiness, equality, efficiency, and prosperity can be realized when "problems" are looked at in the context of Home(town) Security and what that means to communities everywhere.
event::tags Solo, #IdeasNotObjects
10:00 AM
to 11:00 AM
David Neff
6 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about David Neff and Randal Moss will be stopping by the SX Bookstore after their book reading to greet registrants and sign copies of their comic book, The Future of Nonprofits.
event::tags Bookstore Appearance, #sxbookstore
10:00 AM
to 11:00 AM
Randal Moss
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about David Neff and Randal Moss will be stopping by the SX Bookstore after their book reading to greet registrants and sign copies of their comic book, The Future of Nonprofits.
event::tags Bookstore Appearance, #sxbookstore
10:00 AM
to 11:00 AM
Why Access to Goods and Services Trumps Ownership. The Mesh.
51 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Lisa Gansky
event::about Mesh companies -- from ZipCar, RelayRides and SnapGoods to NetFlix – are creating a "share economy" using social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made, and trusted brands and strong communities to be built in helping your customers buy less but use more. Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. This is the Mesh and it will soon dominate the future of business. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying established competitors. This session will show how the same pattern is playing out with more early stage Mesh companies that are reinventing communities and whole industries. In the tradition of The Long Tail, The Mesh illustrates a huge new opportunity that's already driving new businesses and renewing old ones. This is the essential guide to the new wave of information-enabled commerce that's also improving our communities and our planet.
event::tags Book Reading, #meshing
10:50 AM
to 11:50 AM
Clay Shirky
55 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Clay Shirky will be stopping by the SX Bookstore to greet registrants and sign copies of his books, Cognitive Surplus: Creativity and Generosity in a Connected Age and Here Comes Everybody: The Power of Organizing Without Organizations.
event::tags Bookstore Appearance, #sxbookstore
11:00 AM
to 12:00 PM
"It's Nature's Way": Innovative Tech Design Through Biomimicry
67 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Chris Allen, Holly Harlan, Kathleen Zarsky, Michael Dungan, Kathy Zarsky
event::about A social network that functions like a colony of ants. A database that manages and shares information like a slime mold. What can we learn from the obvious? Millions of years of royalty free R&D embedded in nature holds the answers to many of today’s human centered design challenges. In this presentation, co-facilitated by Chris Allen of The Biomimicry Institute and Michael Dungan of BeeDance LLC, learn how a systems approach that mimics nature’s lessons and resiliency can be adapted to technology design. Biomimicry is a proven design process that asks nature for advice. The application of biomimicry is responsible for the development of successful products ranging from Velcro™ and photovoltaic solar panels to advanced seawater desalination methods and more efficient Japanese bullet trains. Bringing a biologist to the design table to explore innovation in IT application development and optimization can unlock new discoveries. The teachings of specific champions in nature that will lead to break-through design thinking will be offered during the presentation. When approached as mentor, model and measure, organisms and whole systems found in the natural world become powerful collaborators. As B2B and B2C users continue to seek out more robust, fast and reliable forms of technology, the answers may not be in the room, but right outside the window.
11:00 AM
to 12:00 PM
A Bootstrapped Geek Sifts Through the Bullshit
92 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Jason Cohen
event::about After starting four companies, I've found that some widely accepted advice lead me to failure while trusting my (inexperienced) gut lead to success. So many business philosophies profess they're the One True Way, yet different business face different hurdles. With stories, six actionable lessons, and a workshopping of 37signals' philosophy, you'll learn when to follow the rules and when to go your own way.
11:00 AM
to 12:00 PM
Agile Self Development
86 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Dinah Sanders, Marcy Swenson
event::about Know how to use an iterative, incremental framework to create improvements in software? You can use those mad skillz to make your life more awesome too! Come learn and share how agile techniques can be used to achieve personal goals and lower your stress – and even to get the most out of SXSW. Walk away with immediate, practical, positive actions you can take. Ideas to discuss: • What day-to-day or minute-to-minute techniques will allow me to satisfy shorter-term goals while building up to bigger progress? • How can I exploit my little monkey brain to get it to actually do stuff that will make my life better? • How can I stay aligned to the big picture while working on today's challenges? Tags: productivity, agile, lifehacks, happiness, self-development
event::tags Core Conversation, #AgileSelfDev
11:00 AM
to 12:00 PM
Banking on Big Brands/Celebs for the Web
44 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
event::about 2010 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Will Arnett went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium to purdue the opportunity to exponentially increase its brand reach to a vast global audience. With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads. It will include how digital studios, like AOL, provide a unique platform for brands/celebs looking to team up and engage in quality content and matching creators and celebrities with these forward-thinking brands. AOL is a leader in the integrated web and mobile video content platform, available on-demand to a global audience. AOL develops, produces, packages, programs, markets and distributes original content. AOL collaborates with celebrity talent and creators to provide professionally-produced, brand-friendly content and is strategically programmed and curated by Amber J. Lawson.
event::tags Panel, #sxswbigbrands
11:00 AM
to 12:00 PM
Banks: Innovate or Die!
42 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Rob Garcia, Bob Weinschenk, Brett King, Joshua Reich, Anna O'Brien
event::about Are big banks too big to...innovate? It's clear that big banks have lost their innovative edge. Strict new government regulations and frustrated customers walking away haven't even sparked creativity from them. Luckily for consumers, there is a new wave of financial service innovators pushing the limits. Incorporating cutting edge technology, social media and -- believe it or not -- genuine customer service, this new group of financial players are giving traditional banks a run for their money. The Banks: Innovate or Die! panel will discuss why big banks are failing with today's Web 2.0 consumers, and will examine the new players in the space who are stealing customers away due to their innovation.
event::tags Panel, #BankInnovation
11:00 AM
to 12:00 PM
Believe Me or Your Own Eyes: Eye-Tracking Entertainment
62 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Ania Rodriguez, Jesse Zolna, Kerin Smollen, Karl Steiner
event::about “Who are you going to believe, me or your own eyes” said Groucho Marx or as the wikiquote page for Groucho tells us, the line was actually spoken by Chico Marx. This panel discussion will focus on the usage of eye-tracking to get quantifiable data to support what users see and what they don’t when they visit entertainment sites (e.g. sports, games, news, or book sites). While many entertainment sites use analytics to get information about user behavior, there is no way to measure the effectiveness of the visual aspect of their site. Users cannot rationally describe what they feel and what makes certain visual elements desirable; eye-tracking can help you measure such metrics. This panel will bring in user experience managers, directors, and/or vice presidents who have an eye-tracking lab or have used eye-tracking consultancies to get data to support the value of photography and video on their site.
event::tags Panel, #KLITracksEyes
11:00 AM
to 12:00 PM
Blacks in Technology Meet Up
10 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
Speaker Wesley Faulkner
event::about Meet, network, share new ideas and make new friends with other people of color at the 2011 SXSW Interactive Festival. Bar onsite. This is the second of two Blacks in Technology events at SXSW 2011. The other event occurs from 6:00-8:00 pm on Friday evening March 11 at the George Washington Carver Museum and Cultural Center (1165 Angelina St). No badge is required to attend the March 11 event at Carver. For the March 12 event at the Driskill, you must have an Interactive, Gold or Platinum badge to attend.
event::tags Meet Up
11:00 AM
to 12:00 PM
Broadband Matters for Content Makers
7 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Laure Parsons, John Bergmayer
event::about The US has few ISP options and slow broadband speeds compared to most developed countries. The lack of competition is seen by many analysts as more significant to free internet than even "Net Neutrality" legislation can address. For independent content creators, there are specific concerns when ISPs are monopolized and aligned with large media companies. They may be shut out if ISPs pay royalties only to media conglomerates. What are the risks and what action can we take?
event::tags Core Conversation, #sxswbroadband
11:00 AM
to 12:00 PM
Cinematic Titles: From Conception to Reality
14 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Cassandra Del Viscio, Johnna MacArthur, Ian Cheney
event::about This workshop takes a film title sequence to pieces and explores the different parts of the process that brought it to the big screen, from conception to realization.
event::tags Workshop
11:00 AM
to 12:00 PM
Community Engagement Strategies: Rational Debate or Herding Cats?
85 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Drew Curtis, Kelly McBride, Erik Martin, Tucker Max
event::about The promise of social communities on legacy media websites seemed bright at first. Ideally, communities on media websites inform journalists, have reasoned debate on issues, and add to the value of content on media websites. Or at least that's what was supposed to happen. Most legacy media companies have comments and communities, and many are let's just say less than accommodating to reasoned debate. We all know what I mean by that. How did this happen? Is it fixable? Should it be fixed? What are others doing to combat these problems? How does this conflict with first amendment values? On the other hand, many website communities exist without these problems. How did they manage to come into being? How do they stay civil? How do they continue to actually live up to the promise of informing journalism, having reasoned debate, and adding to content value? This panel will explore methods sites use to deal with nutjobs as well as how to encourage and reward productive members in the community.
event::tags Workshop
11:00 AM
to 12:00 PM
Drawing Back the Curtains on CSS Implementation
135 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
event::about In this session, representatives from major browser vendors including Chrome, Microsoft, Opera and the W3C will pull back the curtain revealing some of the challenges with implementation and interoperability. The goal is to have designers and developers get a glimpse into how CSS has struggled and finally gained its footing as the presentation layer in everything we do for the Web.
11:00 AM
to 12:00 PM
Flattr w/Thingiverse, Readability, Demotix: Rewarding Creators and Crowdfunding
24 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
event::about Join Flattr and our friends from Thingiverse, Readability and Demotix as we discuss rewarding creators and crowdfunding online. All of our teams are striving to enable users and participants to share their money and pay for content that's worth paying for online -- and in some cases IRL/offline too.
event::tags Panel, #FlattrSXSW
11:00 AM
to 12:00 PM
Global Citizenship = World Peace?
28 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Lovisa Williams
event::about The world is quickly becoming smaller and we are becoming more dependent upon each other for every day things in life. We are receiving ideas and information faster than ever before. We consume goods from around the world on a daily basis. We no longer live in a world where we are isolated from the problems and perhaps the opportunities of others. Global Citizenship is about recognizing we are not just citizens of our respective countries, but also to a larger global ecosystem. What does this mean now? What will it mean in the future? How do we need to adapt to these changes? What role does technology play in this? Who should be concerned with the idea of global citizens? Could there really be a possibility we could achieve world peace through grassroots efforts like this?
11:00 AM
to 12:00 PM
Hadoop Meet Up
4 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Michelle Greer
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Hadoop. Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
How the USPS Should Implement Social Media
31 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Amber Hutchins, Dara Quackenbush
event::about If there is one organization that should embrace social media, it's the United States Post Office. Instead, the USPS ignores social media, actively shunning it. In this session, the presenters looks at the USPS, offering suggestions how it, and other resistant organizations, can and should implement social media. In this day and age, it's difficult to imagine any organization, much less one with 596,000 employees and revenues of $68 billion, not having a social media strategy. Yet the United States Post Office does not have a social media strategy. There is no Facebook page, no Twitter account. It doesn't engage with customers or listen and try to fix complaints. To inform people of the upcoming proposed postage increase, the USPS used only traditional media. Creating buy-in for social media can be a difficult task. Like the Post Office, your company might be resistant to change or not see the value in social media. In this session the presenters will look at the USPS, examine why it may not be embracing social media, and outline a plan for the Post Office if it did want to start a social media program.
event::tags Dual
11:00 AM
to 12:00 PM
I've Never Met My Coworkers: Running International Teams
66 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Jason Lengstorf, Thomas Sturge
event::about I work with four other guys, and I've never met any of them. In fact, none of them live within 1000 miles of me. However, we manage to work together on 5-10 simultaneous projects and my business is up 300% from last year. Building a team to help you with sub-contracting is easier than you might think. I'll tell you how I took Copter Labs from a one-man (severely overworked) effort to a five-man collective in less than three months while continuing to increase my company's gross income and my own take-home pay, as well as freeing up hours of my own time to enjoy life.
11:00 AM
to 12:00 PM
Inclusive Mobility - Making Mobile Apps Accessible
49 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Becky Gibson
event::about That smartphone in our pocket has the power open up new worlds for people of all abilities in all environments. Whether you are visually impaired or just can't see or access the screen at the moment, turn on voice commands and your access is complete! Location services and navigation guide you in daily living or on great new adventures. Come find out what the state of accessibility is for the latest mobile devices. Learn how you can create mobile apps and mobile websites that are compelling AND usable by all audiences!
event::tags Core Conversation, #a11y2go
11:00 AM
to 12:00 PM
Intrigue Me: Writing Compelling Content
118 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Stephanie Hay
event::about Although the web as a medium - and the web industry in general - promotes a somewhat informal community culture, its standards are absolute. Competition continues to evolve our definition of "exceptional" in order to efficiently separate the pioneers from the posers. But when it comes to content, are the boundaries still too informal? Have we been so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we're apathetic to (correctly) adding a space between "log" and "in". I say, no way Jose (The question is, do you? And who is Jose, anyway?) Since designers and developers have been busy creating intensely standards-based work, it's understandable that they haven't necessarily kept sharp on their written word. But without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide: am I intrigued enough to *do* something? In this session, I'll discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.
event::tags Solo, #intrigued
11:00 AM
to 12:00 PM
Let's Hook Up: Brands, Celebs, and Non-profits
42 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Paul Rieckhoff, Katie VanLangen, Chris Brewer
event::about Ever wonder how your favorite celebrity became a spokesperson for a national brand? Why your beer of choice is supporting veterans? How your home team chooses the charities that they support? It takes more than a one-night-stand to make these relationships worthwhile. It takes dates, flirting, compromise and commitment. Most importantly, it takes shared goals and vision. We'll show you how Iraq and Afghanistan Veterans of America (IAVA), a national non-profit, non-partisan group supporting our nation's newest generation of veterans has established a multi-year partnership with Miller High Life, the San Diego Padres, and celebrities that support their mission. Together, they are literally changing lives through a program that will give up to $1 million in experiences to veterans. In a world where everyone is online and new technology, websites and companies are cropping up everyday, brand loyalty is difficult to maintain. It is critical for brands to ally with the organizations and people that support their ideals, and give their audiences a reason to believe their messaging.
event::tags Panel, #LetsHookUp
11:00 AM
to 12:00 PM
Life After Y Combinator
77 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Dane Hurtubise, Brian Chesky, Drew Houston, Jessica Mah
event::about Programs like Y Combinator have garnered much attention in the media. Many of the startups are highlighted and critiqued upon launch, but how do these programs fare over time? What lessons have graduates of Y Combinator learned in a post-Y Combinator world? How do they turn ideas into real businesses?
event::tags Panel, #lifeafteryc
11:00 AM
to 12:00 PM
Marketing in the Moment
63 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Rob Garner
event::about While brands have become increasingly networked, they fail to maintain the fluidity and agility of the average user, many major brands are at risk at failing in their marketing efforts, or succumbing to more agile competitor. This session lays out the new marketing landscape, and demonstrates how brands will need to reinvent themselves.
event::tags Core Conversation, #MKTGmoment
11:00 AM
to 12:00 PM
Marketing Lessons from the Grateful Dead
59 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Brian Halligan, David Meerman Scott
event::about What can internet marketers learn from cultural icon and American jam band, the Grateful Dead? The Grateful Dead is a great case study in contrarian marketing. Their marketing innovations spurred from doing the opposite of what other bands (and record labels) were doing at that time. Starting in the internet-free 1960s, the Grateful Dead pioneered social media and inbound marketing concepts that businesses of all industries still use today. Ahead of their time, they believed in "freemium" content and created a huge network of people who recorded and traded tapes. They focused on cultivating a dedicated and vocal community that drove millions of fans to the band's live shows for over thirty years, generating hundreds of millions of dollars in revenue. Today's companies using social media can still learn from their success.
event::tags Book Reading
11:00 AM
to 12:00 PM
Mentors - Legal
1 schedule::attendees
Location
Austin Convention Center, Room 11AB
event::about There are countless legal pitfalls inherent in the world of film and video. Meet one on one with legal specialists for invaluable information to save you from costly problems in the future. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
11:00 AM
to 12:00 PM
Motion Paintings, Visual Storytelling and Deaf Film
9 schedule::attendees
Location
Austin Convention Center, Room 15
Speaker Robyn Girard
event::about Visual storytelling is an essential component of what it means to be part of the Deaf culture- without it; there would be no culture. As part of this presentation, we will explore a purely visual world through the juxtaposition of film, visual language, Deaf culture and vivid imagery. We will navigate Deaf film history, media stereotypes, visual storytelling, and discuss an ongoing project that functions as a portal, transporting viewers into a world that is often experienced through a visual, Deaf-based perspective. Instead of relying solely on invisible languages encoded in audio wavelengths, we communicate using a formal system of visual and tactile signs; through physical gestures, written languages, facial expressions and body language; through nuances, subtleties and exaggerations. Our thoughts are cinematic in the fullest sense possible. They are animated; they swim through the air. We illustrate stories. We paint with our fingers. Our “motion paintings” define the Deaf experience. An anthology of short stories that identify, magnify and dissect elements of the deaf experience, “101 Things that Unite and Divide” strips Deaf culture of its otherworld-ness by introducing audiences to our motion paintings. For SXSW participants, the Deaf world will no longer be a strange, humming world of flying fingers or visual noise; it will become an accessible, vivid, pulsating world in itself, larger than life.
event::tags Content
11:00 AM
to 12:00 PM
Photographer Meet Up
16 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Kris Krug
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in photography. Cash bar onsite.
11:00 AM
to 12:00 PM
Re-Thinking Public TV: The WORLD Channel
16 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker Kavita Pillay, Robert Lyons, Christopher Hastings
event::about What if you took a national digital public TV channel, re-focused it on a younger, more diverse demographic (median age 36), created an open source, media-rich web presence to feed it, and invited anyone with public media content to play (including creative types without transmitters). You’d see strong growth, a batch of exciting new talents, boundaries erased between radio and TV, and some innovative technical breakthroughs. Two key participants in shaping and running this project will share the ideas, the successes, the challenges and some hard-won wisdom from one of public media’s most promising new ventures. WORLD was first created in 2007 as a 24 hour digital non-fiction, news and documentary channel for Public TV stations: a partnership of WGBH, American Public Television and WNET, funded by the Corporation for Public Broadcasting. Then, in July of 2010, these partners launched a highly focused but ambitious re-thinking of the project, aiming to reach and engage a much broader audience and younger demographic across multiple platforms. Bob Lyons, the Director of New Media for Radio and TV at WGBH, oversees the project’s online platform, and Kavita Pillay, an independent film maker, was drafted as Managing Editor and chief editorial muse of the web presence. In this session they’ll share the strategy, research, surprising discoveries (good and bad), and inspiring content examples. Public media-minded content creators are most welcome.
event::tags Dual
11:00 AM
to 12:00 PM
Seed & Feed: How to Cultivate Self-Organizing Communities
45 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Peter Chislett, Tony Bacigalupo
event::about "Use the internet to get off the internet!" says Scott Heiferman, CEO of Meetup. Today's tools are giving people more and more ways to connect offline and form communities around shared interests and needs. In this talk, we'll discuss how to use that power to foster world-changing effects. The process starts small, with only you. Then you find a conspirator. Then you develop a core group. Then the group grows. At each step along the way, you refine the culture and build something that everyone is a part of. This is going to be a highly discussion-oriented and participatory session, inviting attendees to share their stories and discuss lessons learned. Let's build amazing communities together!
event::tags Core Conversation, #seednfeed
11:00 AM
to 12:00 PM
Social Shopping: The Future of Selling Stuff Online
116 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
event::about Markets are conversations. As the web continues its neverending voyage toward Social, indie merchants must learn to engage and interact with their existing and future customers in new ways. The era of Social Shopping has begun, so get the info you need to stay ahead of the curve. Learn how to take advantage of the social web to help your indie business make more sales, connect with your community, and build devoted followers around the world. Perfect for small business owners, artists, crafters, musicians, authors and anyone else with something to sell.
event::tags Solo, #getcrafty
11:00 AM
to 12:00 PM
Startup America: Reducing Barriers
26 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Todd Park, Aneesh Chopra, Ronnie Chatterji, Sean Greene, Scott Case
event::about Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.
event::tags Panel
11:00 AM
to 12:00 PM
Staying Alive: Can Indie iPhone Game Development Survive?
29 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about Now entering its fourth year of game development, the AppStore has evolved from an indie gold mine to a competitive and overcrowded marketplace. How can an indie developer adapt? Come listen to a group of indie iPhone developers tell their tales of successes and failures. What makes some developers close up shop vs. what makes some developers prosper (and others hang on by the skin of their teeth)? The panel members consist of content creators, engineers, business specialists and members who wear all those hats at once. Their companies range from a team of one to a team of many. What strategies have worked and allowed them to survive and what strategies have failed? We will discuss the process from development to market. The panel will touch on developmental tips and tricks and promotional ideas. Finally, we will discuss where we see the future of indie development going through the iPad and beyond.
event::tags Panel, #StayingAlive
11:00 AM
to 12:00 PM
Straight From the Source (Code)
37 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Eric Vespe, Duncan Jones, Jake Gyllenhaal, Michelle Monaghan
event::about Join visionary director Duncan Jones and the cast of the SXSW opening night film as they navigate parallel universes, alternate realities and mind-bending explosions. Jones will be joined by cast members Jake Gyllenhaal and Michelle Monaghan as they answer all of your questions about the making of Source Code his highly anticipated follow up to Moon.
event::tags Case Study
11:00 AM
to 12:00 PM
SXSW Newcomer / Veteran Meet Up
14 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Sarah Garcia
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
SXSW ScreenBurn Game Developer Meet Up Sponsored by GameGround.com
10 schedule::attendees
Location
Austin Convention Center, 1
eventtype Panel, Interactive
event::about The SXSW ScreenBurn Game Developer’s Meet Up is a three-day track dedicated to help video game industry professionals do business with other industries at SXSW. Kick off the opening day of the SXSW ScreenBurn Game Developer Meet Up by connecting with top-notch video game industry over complementary beer!
event::tags ScreenBurn
11:00 AM
to 12:00 PM
The Elevation of Black Women in New Media
12 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
event::about The “Elevation of Black Women in New Media” panel will consist of 4-5 successful web entrepreneurs coming together to help new media websites and/or blogs targeted to women of color help take their blog/website to the next level. Over the last three years thousands of blogs and websites have launched that are ran by black women of all ages and backgrounds – covering topics that range from technology to fashion. Though all of the websites/blogs seem to have had some increase in traffic and garnered some acknowledgement – most do not have the skills, resources or proper knowledge to take their site to the next level. Currently there has not been one black blog/website ran by and for black women that has been VC or Angel funded and the most common reasons potential investors state are 1) the quality of site design and content, 2) lack of traffic, 3) a clear editorial/marketing strategy and 4) failure to have more than one successful revenue stream or lack of revenue stream altogether. Potential investors also claim that our demo does not have any spending power to truly make a return on their investment - which is completely untrue. This panel will not concentrate on funding and/or advertising - though it will discuss - but will give attendees the opportunity to hear successful tools, tactics, how-to's – (such as why moving from a “blogspot.com” or “wordpress.com” site to their own domain is a must to grow), resources, lessons learned and guidance on how to get off the discouraging wheel most black women on the web continue to run on.
11:00 AM
to 12:00 PM
The Impact of Social Media Tools in Mexico
19 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
event::about This panel provides a unique perspective to the development and impact of social media tools in Mexico today. This panel features journalists and scholars from Mexico who will discuss how social media tools are being used in news organizations. In addition, they will discuss how Mexican citizens are using Twitter as a way to respond the lack of information in the newspapers that are under threat of drug traffickers. As news organizations have been forced to practice self-censorship after so many assassinations and kidnappings of journalists, citizens and even journalists have been using social media as the last resort to spread the news. In addition, Twitter has been used by the local Mexican government to inform the citizenry about dangerous areas because of drug trafficking. The journalists and scholars in this panel will discuss their own experience and use of social media, but also how society is using it.
event::tags Panel, #SocialMediaMX
11:00 AM
to 12:00 PM
The Last Broadcast: Entertainment is Social - What's Next?
47 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
event::about Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership. As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape? This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment.
event::tags Interactive Crossover
11:00 AM
to 12:00 PM
The Last Broadcast: Entertainment is Social – What’s Next?
19 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
event::about Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership. As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape? This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment. This session is sponsored by Intel.
event::tags Panel, #FutureCast
11:00 AM
to 12:00 PM
The Lean Startup: King of the Apps Showdown
39 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Robert Scoble, Eric Ries, Bill Boebel, Stacey Higginbotham
event::about Join Robert Scoble, Eric Ries, Dave McClure, Bill Boebel, and Stacey Higginbotham for a startup challenge. Play judge and vote for your favorite startup alongside Scoble and crew. The winner gets 10k in cash and prizes, provided by Rackspace. This session is sponsored by 500 Start Ups.
event::tags Solo
11:00 AM
to 12:00 PM
The New Sharing Economy
53 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Dori Graff, John Zimmer, Kim Gaskins, Neal Gorenflo, Punsri Abeywickrema
event::about Not too long ago, we got Zipcar, eBay, and Netflix. We got Prosper and Kiva and Kickstarter. What do they have in common? They ask people to share in one way or another. These days, sharing is an industry thanks largely to new technology. And it's critical to the environment, the economy, and the way we live together as a society. It's also an industry that we don't know much about yet. In 2010, Latitude Research and Shareable Magazine conducted the first-ever comprehensive sharing industry to establish benchmarks for awareness and adoption of existing sharing services, as well as sharing attitudes and behaviors relating to everything from information to food to transportation to workspace to travel accommodations. The study also sought to understand the new "psychology of sharing". What are the perceived benefits of sharing? What motivates someone to try sharing initially? What are the barriers to sharing, and how do we overcome them? Looking to the future, the study was able to answer what user demands exist, but aren't yet being met, in this new economy of sharing?
event::tags Panel, #Shareable
11:00 AM
to 12:00 PM
The Self-Publishing Novelist: Report from the Trenches
33 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker John Sundman, Carolyn McCray, Jane Friedman, Nicole Galland
event::about We've been hearing for a while that new technologies for authoring, designing, printing, publishing, marketing, distributing and consuming books will disrupt the traditional book publishing business model and empower the everyman self-publisher. The combined effect of new technologies will supposedly blast open the floodgates that have been simultaneously protecting readers from hordes of hack writers and arbitrarily keeping down literary geniuses whose works don't fit into obvious conventional pigeonholes. With Print-On-Demand technology for paper books, with distribution channels such as Amazon and the Apple Store to connect book sellers with book buyers, with devices like the Kindle, iPad and Nook for readers to consume books anywhere, it has become fashionable to say that writers no longer need publishing houses, that the poisonous stigma attached to self-published books is losing its venom. But is it true? Self-publishing is not the walk in the park that some would have you believe. This panel brings together four writers who are explicitly concerned with the novel/novella form. We're not merely self-publishing writers, we're self-publishing novelists. We are custodians of an art form that is under threat by the very technologies that open the marketplace to anybody at all who claims that their manuscript is a novel. How shall novelists and the novel itself survive?
event::tags Panel, #futureofnovel
11:00 AM
to 12:00 PM
The Why & How of Decentralized Web Identity
54 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Blaine Cook, Ben Werdmuller, Christian Sandvig
event::about The big players in social networking are setting a plodding pace of innovation. New startups, keen to offer useful and exciting new means of communication, have migrated wholesale to platform-based approaches. Constrained by what it means to be boxed into 140 characters or Facebook's vision of a lifestream, we're left without a compelling view of what "social" means on the web. It's time to take back our identities, and with it the web. We'll discuss examples of how the web is more Awesome when people are a part of it (and not just a layer on top of a few companies' databases). We'll talk about what kinds of approaches make sense in this new world (and which don't), and discuss some successes (and failures) that have happened along the way. Parts of this discussion will be technical; you can't build the web without some HTML, and we can't build a social web without getting our hands dirty. However, tech is boring. You can always look up how to do something - knowing why you want to do something is the hard part. We're going to look beyond the modern gold rush, and talk about ideas that have lasting value for content providers, producers, and consumers, and why you should care.
event::tags Panel, #addressing
11:00 AM
to 12:00 PM
To Reply or Not to Reply? Facebook Conversations
83 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Jeannette Arrowood
event::about Lots of businesses are on Facebook, but not all businesses should be, and some aren't engaging with their customers. At all. Is that wise? What are the reasons to reply on Facebook? We'll be talking about brands that are actively engaging in conversation on Facebook. We'll talk about the ones that are getting it right, and we'll talk about the ones that are getting it wrong. And we'll talk about why. And what's the best way to manage that relationship? We'll be focusing, for a portion of the conversation, on Facebook for small business. Which can be very different than using Facebook as a large corporation.
event::tags Core Conversation, #FBReplyOrNot
11:00 AM
to 12:00 PM
Using Twitter to Improve College Student Engagement
49 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Rey Junco
event::about While faculty and staff at higher education institutions have experimented with the use of social media, there has not been a concerted effort to integrate these technologies in educationally-relevant ways. Emerging research in the field of social media, student engagement, and success shows that there are specific ways that these technologies can be used to improve educational outcomes. This presentation will focus on reviewing and translating research on the effects of Twitter on college students into effective and engaging educational practices. Background research on the psychological construct of engagement will be provided and will be linked to engagement in online social spaces. In addition to presenting cutting-edge research on how to create engaging and engaged communities, the presenter will review specific ways that Twitter can be used in the classroom and the co-curriculum. The presenter will discuss how academicians can hack existing technologies, specifically Twitter, for educational good and will present the results of his latest research on the effects of Twitter on student engagement and grades.
event::tags Solo, #twesearch
11:00 AM
to 12:00 PM
We Are Browncoats: Leveraging Fan Communities for Charity
16 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Michael Dougherty, Steven Fisher
event::about “One Film, Five Charities and No Sleep” is another great title for this panel discussing Browncoats: Redemption, the independent film based in the world of Firefly/Serenity created by Joss Whedon (Buffy, Angel, Dollhouse, Dr. Horrible). The mission of the project is two-fold: create a new film making model and raise over $500,000 for five charities supported by the cast and creator of the original TV and movie. There is a desire for many to make films and for others to do charitable works. The creative team of the film project Browncoats: Redemption have found a way to leverage a passionate and dedicated community to call for volunteers, build a community, promote a film, and raise tons of money for charity. Over the last two years 160+ volunteers, many with no film industry experience, have filled 200+ roles in different phases of the project. The thing that ties them all together is that they are fans of Firefly. They are Browncoats. The film’s creators will discuss the project along with how they leveraged online media distribution models and social media tools to build the community, recruit volunteers from all over the country to be a part of the production, and most important, grow the audience and momentum in preparation for the film’s release.
event::tags Dual
11:00 AM
to 12:00 PM
What Comic Books Can Teach Mobile Application Designers
60 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Anjuan Simmons
event::about Mobile application design is a conversation that allows the developer to speak to the user. While manuals are able to guide this conversation, nothing is more immediate and enduring than the user interface of the application itself. The small size of mobile device screens requires developers to create user interfaces that communicate to users in ways that are concise yet easy to understand. The comic book medium offers many design standards that mobile application developers can use to improve the effectiveness of their graphical user interface designs. Comic books have evolved through the years to maximize their ability to tell a story while confined to two dimensional static images. Comic book legend Will Eisner published “Comics and Sequential Art” in 1985 in order to document his mastery of using graphics to tell a story. This presentation will explore the design principles Eisner shared in his landmark book and specifically apply them to mobile application design. Scott McCloud’s book “Understanding Comics”, which built on top of the foundation laid by Eisner, will also be covered as well as McCloud’s later work “Reinventing Comics”. Film makers have used comic books as the blueprint for blockbuster movies like “Spider Man” and “Batman Returns”. The comic book medium can provide a blueprint for blockbuster mobile applications as well. When attendees leave this session, they will know how to throw some Eisner onto their mobile application designs!
event::tags Solo, #sxswEisner
11:00 AM
to 12:00 PM
Who Are You And Why Should I Care?
37 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Cathy Brooks, Ellen Mcgirt
event::about Reputation. Authenticity. Transparency. Integrity. Amidst all the corporate scampering to ensure uniformity of “message” across all media platforms, one critical piece often is left out. The individuals. The old adage of their being no “I” in team, neglects to remember that there is, however, a “me”. In forgetting to connect each individual within an organization with its efforts, generally the whole venture will fail. This session tackles the question of why your personal story matters, and how to integrate your personal motivation into your everyday business life to achieve maximum success.
event::tags Core Conversation
11:00 AM
to 12:00 PM
Why Mexico Will Change Your LIfe
17 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker Gary Hoover
event::about Most Americans are not aware of the impact that the future of Mexico will have on the future of the United States. We too often perceive it as only a beach destination, and a dangerous, scary one at that. Much the same can be said about the rest of Latin America. Understanding Mexico is the gateway to understanding the balance of the Western Hemisphere. Political and economic journalists are absorbed with China, India, Afghanistan, and Iraq. But over the next 50-100 years, the people and businesses of the United States will be as affected by what happens in Mexico and Latin America as they will be by events on the other side of the globe. Likely more affected. The immigration debates on cable news are symptomatic, failing to probe political, cultural, and demographic realities. Latin America’s 500+ million people may have a very exciting future. How that future unfolds is at least in part up to us “Norte” Americans. In order to achieve the most prosperous and peaceful possible shared future, we need a deeper understanding of the people, culture, and geography of Mexico and Latin America. In my fast-paced presentation, I will hit upon key Mexican and Latin data and trends which will likely shape the future of the United States, focusing on Mexico as a first step in understanding. I will allow 15 minutes for questions and answers.
event::tags Solo
11:00 AM
to 12:00 PM
Why Visualizing Government Data Makes Taxpayers Happy
51 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Jeremiah Akin, Michael Castellon
event::about The expectation of transparency is creating demand for government agencies to develop new ways to communicate complex data and trends to the public in easy-to-access and easy-to-understand formats. Some agencies are turning to Google Maps and KML data to visualize raw information online and on mobile devices. Delivering data in more easily understandable formats not only boosts trust and confidence between government agencies and their publics, but also streamlines workloads among Data, Web, Editorial, and Customer Service teams. The Texas Comptroller is the state’s chief revenue officer, tax collector, and treasurer. The agency uses public-facing maps to communicate data and economic trends across the state, editorial coverage, and to promote initiatives such as its Unclaimed Property initiative, which works to reunite taxpayers with about $2 billion in unclaimed money and property. This discussion will focus on how agencies and other organizations can use free or inexpensive tools to deliver data to the public in both traditional online formats and mobile platforms, and how workflows can be arranged so that data visualization can be managed and administered by non-technical staff. We will also discuss how maps can be used internally to enhance strategic efforts.
event::tags Dual, #VisualGov
11:00 AM
to 12:00 PM
You CAN Get There from Here: SXSWIA Navigation
10 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Eric Young, Ewan Spence
event::about For the myriad new comers to SXSW and Austin this will present an overview of the downtown area, including how to find an address (East vs. West 6th street), transportation options including party shuttles, hotel shuttles, buses, cabs, and good old fashioned walking. You will learn where all the party lounges are, how to get to them, and also noted restaurants in the area.
event::tags Core Conversation
11:00 AM
to 12:00 PM
Your Mom Has an iPad: Designing for Boomers
118 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker John McRee
event::about It’s a cultural phenomenon that most of us didn’t see coming: baby boomers are taking over Facebook, while the millenials are abandoning it like crazy because it is so last year. After all, what 20-something wants his mom to see his status update about last night’s party? This example signifies a trend in technology overall: the assumed late adopters are now joining early adopters as technology becomes increasingly easy and fun to use. Devices such as the Wii and the iPad have overwhelmingly been adopted by the older and less technologically savvy crowd. The trend has significant design implications. As we’re designing for emergent devices, we need to be very aware that we’re definitely not designing for ourselves. User research will become even more critical, with particular attention paid to the more mature crowd as they have different needs from other generations. Security, privacy and ease of use are key attributes for this audience that we may have overlooked, thinking we were designing for younger users. During this session, John will discuss specific case studies of companies that saw the benefits of conducting the necessary user research to understand the needs, goals and motivations of the boomer crowd as well as specific design techniques that appeal to a more mature audience. In addition, he’ll also explore whether there is one, common design language that speaks to the needs of multiple generations.
event::tags Solo
11:10 AM
to 12:10 PM
Josh Clark
4 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Josh Clark will be stopping by the SX Bookstore to meet registrants and sign copies of his latest book, Tapworthy: Designing Great iPhone Apps.
event::tags Bookstore Appearance, #sxbookstore
11:15 AM
to 12:15 PM
The Next Rocket Scientist: You
29 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Nicholas Skytland
event::about For over half a century, NASA has inspired people across the world to look to the heavens and wonder what secrets are hidden within the cosmos. Solving those mysteries has long been the domain of lab-coat wearing scientists in government agencies and universities. However, with the advent of the internet, social web, and open source data, it has become possible for anyone to make scientific discoveries about our universe. Find out how you can actively contribute to space exploration and how the collective power of the internet is enabling the future of scientific research.
11:20 AM
to 12:20 PM
Brian Halligan
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about David Meerman Scott and Brian Halligan will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History.
event::tags Bookstore Appearance, #sxbookstore
11:20 AM
to 12:20 PM
David Meerman Scott
5 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about David Meerman Scott and Brian Halligan will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History.
event::tags Bookstore Appearance, #sxbookstore
11:30 AM
to 12:30 PM
Content Rules
89 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Ann Handley, CC Chapman
event::about How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working? Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity. Authors C.C. Chapman & Ann Handley have now written the book on the topic called Content Rules. They will read from the book and discuss why content is so critical to everyone and anyone. More than just a book reading. A high energy, inspirational and helpful session to answer your questions about content.
event::tags Book Reading, #ContentRules
11:30 AM
to 12:30 PM
What The Government Can Learn From Amazon
39 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Adria Richards
event::about Have you ever bought something on Amazon and wondered, "Why isn't buying a passport as easy as this?" With over 300 million people in the United States, there is certainly room for improvement how their lives are recorded, updated and exchanged. If the Arpanet was created to provide a centralized, communications network, why are we not taking advantage of this access to lower costs and reduce data errors? Amazon processes, ships, and delivers packages all over the world and can now predict delivery within 12 hours of ordering. Why does your driver’s license take two weeks? We will explore what advances in digital data records and key benefits including: savings on redundant data entry and mistakes, less identity theft and fraud, rewarding efficiency and creating social benchmarks. The other side of this data coin includes managing expectations, privacy, security and opt-out from such programs. RFID’s in passports, pets and popcorn seem like the stuff of science fiction. GPS location tracking in cell phones are common place and you can throw a device into your kid’s backpack for peace of mind they made it to school. With over 170 million smartphones sold in 2009, there is clear evidence people are eager to manage their lives on the go and personal records maintained by the government is a great starting point.
11:45 AM
to 12:45 PM
Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience
18 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Laura Godfrey
event::about Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.
event::tags Future15, #GobiernoMobile
11:50 AM
to 12:50 PM
C.C. Chapman and Ann Handley
20 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about C.C. Chapman and Ann Handley, co-authors of the recently published book Content Rules, will be stopping by the SX Bookstore to meet interested fans and sign copies of the book.
event::tags Bookstore Appearance, #sxbookstore
12:00 PM
to 1:00 PM
Open Government through Participation: Designing Successful Online Consultations
29 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Tim Bonnemann
event::about Public participation—the process of engaging citizens and stakeholders in collaborative problem solving and decision making—has been around for a few decades. Whether urban planning, participatory budgeting or environmental conflict resolution, the basic principles of designing and running effective consultations to gather citizen input or co-create policy solutions are, for the most part, well understood. The use of technology to support and enhance these participatory efforts, on the other hand, is still a fairly young and emerging discipline. While there have been many advancements in this area in recent years, the lessons learned still aren’t always readily available for practitioners. This fast-paced and interactive panel will explore what it takes to deliver successful online consultations. We’ll go over the basic processes involved, look at some of the typical challenges and how they can be addressed, and highlight innovative tools and projects from around the world. Technology, if applied properly, can greatly increase the opportunity for citizens to participate in the decisions that shape their future. With this session, we want to give anyone involved in delivering on this promise a solid head start.
event::tags Future15
12:00 PM
to 1:00 PM
Playstation Lounge
12 schedule::attendees
Location
Playstation Lounge
eventtype Panel, Interactive
event::about A venue for media, bloggers and select PlayStation fans to experience 2011 titles and technology.
event::tags ScreenBurn
12:00 PM
to 1:00 PM
SXSW ScreenBurn Arcade
32 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 2
eventtype Panel, Interactive
event::about The 2011 SXSW® ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. The three-day ScreenBurn Arcade is the space to showcase your company's latest developments to independent developers, publishers, consumers, digital media industry professionals, and internet trend-setters and taste-makers from all around the world who attend SXSW. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.
event::tags ScreenBurn
12:15 PM
to 1:15 PM
Political Campaigns: Tech You See & Tech You Don't
30 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Mindy Finn
event::about You've likely read or heard about political candidates empowering voters with decentralized organizing tools, hosting Twitter or Facebook town hall meetings, or producing creative video that goes viral on YouTube. These are the sexy topics, and their use has moved beyond the geeks. What often gets missed in this conversation is a discussion of the truly geeky, less sexy (except at SXSW) technology we don't see: the behind-the-scenes tools government institutions and political organizations use to serve their constituencies and more effectively achieve their objectives. In this talk, we'll talk about both, with a focus on examples of those who are doing amazingly cool things in the present and what we can expect in the future
event::tags Future15
12:30 PM
to 1:30 PM
Android Developer Meet Up
14 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Kevin Purdy
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are android developers. Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Are Your Customers a Crowd or a Community?
102 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Thomas Knoll
event::about The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community. But you are different. You understand there is a difference between fans and family. Let's get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.
event::tags Solo
12:30 PM
to 1:30 PM
Austin Technology Scene Meet Up
24 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Julie Huls
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the Austin technology / new media scene. Central Texas executives who will be at the event include Isaac Barchas (Director, Austin Technology Incubator), Carrie Chitsey (CEO of 3seventy.com), Melissa Simpler (CEO of Affinegy), Gary Forni (CEO of Heatgenie), Justin Marston (CEO of Bluespace), Michael Breen (CEO of K Power), Steve Barcik (CEO of Firefly LED), David Smith (CEO of HBMG, Inc.), Barry Kahn (CEO of Qcue), Stuart Rench (CEO of ihiji), Nick Ducoff (CEO of InfoChimps), Russell Reeder (CEO of Libre Digital), Mark Kornegay (General Manager, Microsoft), David Altounian (CEO of Motion Computing), and Eric T. Hennenhoefer (CEO of Obsidian Software). Cash bar onsite.
12:30 PM
to 1:30 PM
AVAdventure: Digital, Handheld, User-defined Storytelling in Action
27 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Adam Stackhouse, Kelley Quinn
event::about Originating from the "Audio Adventure" series of 1693 Productions in Williamsburg, VA, this unique, one-time storytelling experience uses mobile video devices to take attendees on an interactive journey wherein they define their own narrative. The day of the event, users are sent a link to a hosted video file, instructed to download, and at a predetermined time, press play. As the story begins, users are given instructions, choices, and are introduced to characters creating a experience that is part movie, part concert, and part interactive fiction. The resulting sensation - caught within personal headphones - is compellingly solo and communal simultaneously, and in its miss-it-and-it's-gone temporary existence, distinctly uniting for the participants.
12:30 PM
to 1:30 PM
Barry Moltz
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Barry Moltz will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success.
event::tags Bookstore Appearance
12:30 PM
to 1:30 PM
Be Heard: How to Innovate At Big Companies
110 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker William Hertling, Gene Kim
event::about Don't quit your big company job just yet to go work for that sexy startup. At this panel, seasoned professionals give their tips on how to successfully drive innovative ideas inside big companies. Whether you want to add social media to your company's web presence, adopt hot new technology, or have the next big business idea, we'll tell you how to accomplish it, even in the face of management that still prints out their email.
event::tags Core Conversation, #hackthemachine
12:30 PM
to 1:30 PM
Benefits of Highly Responsive Community Engagement Strategy
42 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Christopher Baccus, Shawn McPike
event::about A highly engaged social media presence is essential to your social strategy. People fan and follow your brand and expect a timely response. Our approach at AT&T brings customer care, communications and marketing together not only from a content development perspective, but also to provide a rapid response. Our engagement is a key ingredient for improving brand perception, meeting customer needs, and assisting with information the community is seeking to understand our products and services better.
event::tags Core Conversation, #ATTSXSW
12:30 PM
to 1:30 PM
Bordering Incest: Turning Your Company into a Family
36 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
event::about I was employee number 8. I've watched this company grow to a record of 30 people in a little over two years. Through this process, we evolved in our hiring, striving to keep the company culture and our internal identity intact. This presentation is focused on keeping the original values and ideals of the founders, and growing into the type of company and culture that they dreamed of having in their early years.
event::tags Panel, #BorderingIncestSxSW
12:30 PM
to 1:30 PM
Brand Journalism: The Rise of Non-Fiction Advertising
87 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Bob Garfield, Brian Clark, David Eastman, Kyle Monson, Shiv Singh
event::about Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic. Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well. In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.
12:30 PM
to 1:30 PM
Branded Entertainment Meet Up
16 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Gregory Kallenberg
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in branded entertainment. Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Cashing Out: Start-up Successes in Latin America
15 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Andes Barreto, Daniel Undurraga, Wenceslao Casares
event::about The Latin American startup scene is blowing up. From Guadalajara to Patagonia, there is an exponential growth of emerging technology ventures. What inspired this new growth set off this explosion? A few trail-blazing tech and new media start-ups that cashed out big time. Companies, such as Brazilian shopping comparison site Buscapé’s $374M acquisition by Naspers, and ClanDescuento.com’s acquisition by Groupon, have proven that the inspired a start-up wave in Latin America is alive an kicking. that's making investors and even the U.S. technology press take notice. In this panel, composed of some of Latin America’s top entrepreneurs, we’ll discuss the opportunities and challenges for startups in the region. The advent of cheap technology that has enabled technical innovation on a scale never seen before. The cultural shift away from the traditional Latin American hierarchical model towards a culture of entrepreneurship and innovation that has enabled this growth. The historical lack of venture capital being allocated to the consumer web or technology sector, and what’s changing now. How startups have adjusted to this reality by making their operations very lean and efficient and in some cases, aiming for and, in some cases, achieving their break even points quicker.
event::tags Panel, #sxswlatam
12:30 PM
to 1:30 PM
Chicken or the Egg? What Search Activity Conveys
45 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Vera H-C Chan, Brian Theodore
event::about When people have questions they turn to search engines for the answers. Search activity can tell some interesting trends – hottest new gadget, most popular travel destination, or whether it’s going to be a bad flu season. By digging deeper, this activity can be used in more compelling ways. For instance, it can be interpreted to foresee trends and develop news stories as billions of searches lend themselves to many narratives. Figuring out the “what-does-it-all-mean” goes beyond declaring the winner in an ever-changing popularity contest, or what’s on top of everyone’s mind day to day. What does the rise in apocalypse-related searches following natural disasters say about our modern society? Are the lookups following Tiger Woods’ story prurient, or are we repeating our ancient fascination with the morality tale? And can search activity project what the masses will decide, even before the masses know themselves? This session will discuss the predictive nature of search and whether search has the power to drive news. By analyzing what people are searching for, societal trends can be determined and some would go as far as to say that search trends can actually predict the future. Analyzing search trends helps us understand the impulses and processes of why people make their choices at that particular moment in time.
12:30 PM
to 1:30 PM
Collaboration Nation: How Side-Projects Can Keep You Relevant
91 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Noah Stokes, Phil Coffman
event::about Side projects are crucial to remaining relevant in our industry. The web is constantly changing—new conventions, techniques and technologies—and one of the best ways to keep up is to do something for the love of it. Side projects facilitate a unique blend of experimentation, creativity and play that arenʼt always possible during billable hours or client projects. Weʼll be grilling our panel to bring practical advice and a candid take on their past experiences. After all, getting the most out of a side project is easier said than done. Proper planning pays off when an exciting new idea and collaborative relationship collides with careers and family lives. Business and life-long friendships have been built upon rallying around tasks and ideas that donʼt always fit into the 9 to 5. We hope attendees leave with solid ideas and a heap of inspiration for starting their own side projects. A few things weʼll cover: • Planning and successfully launching a side project • Benefits of a side project? • How to manage collaborative relationships in terms of equity, roles and responsibilities • How can side projects make your employees more valuable • How to balance a side project with your career and family life
event::tags Core Conversation, #SideProjects
12:30 PM
to 1:30 PM
Coming of Age Social: Opportunity of Teens Online
51 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
event::about While controversy surrounds teenage behavior online, the fact is today's 13-17 year old audience has grown up in the midst of the social media evolution and represents the next big opportunity on the social web. Understanding the impact of the Web on their worldview, communication style and relationship expectations is to be determined, but the opportunities for social media innovators to identify ways to engage and monetize their unique behavior are countless. What's interesting is considering the use of many social media platforms by an audience largely not considered in their development. This panel will bring together a varied group of experts on social media, teenage culture, privacy and safety, entertainment and psychology to discuss the fascinating ways this generation is being shaped by the social web. The panel will discuss best practices at managing the audience as well as what's next with the industry's ability to not only appropriately engage and educate, but innovate for this audience's unique demands.
event::tags Panel, #comingofage
12:30 PM
to 1:30 PM
Communicating with Everyone: Improving Accessibility of Information Products
14 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Brenda Huettner
event::about This presentation will describe ways to ensure that different types of messages can be received by people with varying abilities. It will review both U.S. and international government regulations, and will point to freely available resources on the web and in print as appropriate. The United States Census Bureau estimates that 19% percent of the population has a disability of one kind or another. For people over age 65, this number leaps to 42%. Legislation (such as Section 508 and the Americans with Disability Act in the U.S., the European Union Charter of Fundamental Rights, and the Disability Discrimination Act in the United Kingdom) has helped to bring these numbers to the attention of both government agencies and commercial providers. It has become increasingly clear that information products need to be accessible to everyone, and that investing in accessibility is not just a government requirement, but that it also makes good financial sense.
event::tags Core Conversation, #info_a11y
12:30 PM
to 1:30 PM
Dear Miss Manners: the Social Web, WTF?
34 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Deborah Schultz, Deb Schultz
event::about The social web is now a teenager –awkward, arrogant, snarky, fearless, experimental and open. She is shaking things up and having a major impact on our culture, social dynamics and etiquette. What are the new social dynamics and cultural impacts of all these tools and technologies? This session will explore the emerging etiquette issues of our participatory hyper-connected world. What are the new rules? How are our relationships, culture and business assumptions changing? Do we understand the impact of this new relationship persistence? - Do I have to ask before I post a photo of a friend online? Who has editorial approval? - Am I required to respond to every inbound communication I receive or is “ignoring” an accepted response? - Where is the line between encouraging participation and being just plain annoying? What are you doing mucking up my activity stream? - What the heck is a “friend” anyway? How do we design, build and manage these new spaces? What are the new rules of the online commons and the associated appropriate etiquette? This participatory session will ask attendees to contribute their own real world examples and will lay out a new framework for a new social contract. It’s our job to decide what we want our web teenager to be when she is all grown-up.
12:30 PM
to 1:30 PM
Flash is Dead! Long Live Flash!
63 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Michael Fleet, Toby Miller, Elliot Chong
event::about Some love it, some hate it. Few technologies have had a more visceral response from developers and users alike than the Flash platform. From the Silverlight saga to the public slugfest between Apple and Adobe, each point of contention has left detractors saying that "this" will be the time that Flash dies. Will it ever stop crashing our browsers? Will it ever stop being a CPU hog? Can HTML5 finally kill Flash once and for all? Join us as we clear the FUD (Fear, Uncertainty and Doubt) around these and other points of contention that have driven so many heated forum rants and paginated comment threads.
event::tags Dual, #flashdebate
12:30 PM
to 1:30 PM
Flipboard: Game-Changer or Passing Fad?
101 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Mike McCue, Kara Swisher
event::about Time included Flipboard in its list of "The 50 Best Inventions of 2010” and Apple named Flipboard “iPad App of the Year.” Others have raised questions about the company’s relationships with publishers and ability to monetize the social magazine. Kara Swisher questions Flipboard's CEO Mike McCue on the intersection of publishing and social media, the future of web content and what the heck a social magazine is.
12:30 PM
to 1:30 PM
Guerrilla Research Methods
6 schedule::attendees
Location
Austin Convention Center, Ballroom G
12:30 PM
to 1:30 PM
How Social Media Fueled Unrest in Middle East
33 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Brian Stelter, Jennifer Preston
event::about Join two New York Times reporters as they discuss the role of Facebook, YouTube, Twitter, mobile, and citizen journalists during the popular uprisings that have swept through North Africa and the Middle East. What worked? What are some of the opportunities and potential pitfalls moving forward for human rights activists using social media tools?
event::tags Core Conversation
12:30 PM
to 1:30 PM
How to Fix Government
25 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jennifer Pahlka
event::about Citizens of the Internet have suddenly realized that they are also citizens of something that costs a great deal more than a monthly broadband bill: their government. And that government has a lot to learn from the Internet if it wants to provide the value in citizens’ lives that it should. A movement has sprung up to make government more efficient, open, and responsive to the needs of citizens, and what once seemed like an intractable problem now appears as a giant possibility space, with enormous obstacles but potentially enormous gains. This session provides an overview of some of the individuals and organizations attacking this problem, their various approaches, and how the SXSW community can contribute to the effort. There are commercial and entrepreneurial opportunities, fellowships, volunteer efforts, and activism. What’s working? What’s not? Can we affect change from outside? What are the problems YOU want solved? Where is the voice of the tech community in government at the local, state and federal level?
event::tags Future15
12:30 PM
to 1:30 PM
Inclusive Design: Creating Beautiful, Usable & Accessible Websites
125 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Ian Pouncey, Sandi Wassmer
event::about The concept of the Web for All is something that we hold dear, but sometimes it feels like we are holding on to it for dear life! There is plenty of knowledge sharing about Web Standards and best practices, but too many opinions about what a website really is. If you ask a designer, a developer and a marketer, you will probably get 3 different answers and this can be a tad problematic when you only have one website. So I set out to find a solution, stopped thinking about the medium and started thinking about what the word Design really meant. Things that are designed are invariably products of some sort and it became clear that the internet is a product that people interact with using technology. I reflected on those who inspire me, such as Dieter Rams, whose ten principles of good design are as relevant now on the internet as they were when he first uttered them. And then I looked to Frank Lloyd Wright, the godfather of Inclusive Design in Architecture. With these parallels to hand, it is quite simple. Applying the principles of Inclusive Design to building websites makes sense, but existing technologies and practices in order to ensure its successful implementation is where we are at now. Presenting the principles and how they can be applied to the web, and interspersing these with hands on, practical advice will provide both a breadth and depth of knowledge and understanding.
12:30 PM
to 1:30 PM
Indie Game Developers: What Platform Suits You?
16 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about It starts with an idea and a handful of creative minds, but where it goes from there can be anyone’s guess. Today’s indie game developers face a unique set of challenges, not the least of which is determining which platform will best aide in their eventual success. Video game publishers continue to change overnight, offering developers new tools to implement into their titles and competitive options for extending the game value. With all of these changes, indie developers are left with several unanswered questions: how do I go about choosing the best distribution method for my game? Which platform harnesses the audience that my game is best suited for? How do I fully take advantage of all the aspects that a platform has to offer? This panel brings together representatives from various platforms as well as indie developers to discuss the lessons learned when developing games for traditional consoles, virtual worlds, portable devices, social platforms and beyond.
12:30 PM
to 1:30 PM
Internet Crisis Communications in Latin America
7 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker Oscar Rojas
event::about Crisis de Comunicación en Internet en Latinoamérica. The Internet is a great place for people to exchange opinions and complain about the things they don’t like. Enterprises, brands and famous people are continuously exposed to consumer anger. This can sometimes escalate into a crisis for corporate as well as personal brands. In this session I’ll try to define and explain what an online communication crisis is and what isn’t. I’ll provide examples of crises, including the most extreme cases, what to do after a crisis and suggestions for proactive actions to protect brands, companies, personal reputations, and how to facilitate conversations with people and consumers in case a crisis arises. My presentation is focused on Latin American companies and audiences. This session will be presented in SPANISH.
event::tags Solo, #AmenazzainSXSW
12:30 PM
to 1:30 PM
Latino Link: Marketing to Spanish-Speakers Using Digital Platforms
8 schedule::attendees
Location
Hilton Garden Inn, Trinity
eventtype Panel, Interactive
Speaker Ana Grace, Joe Kutchera
event::about Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.
12:30 PM
to 1:30 PM
Makers of Geek Documentaries: A Nerd’s Life
28 schedule::attendees
Location
Austin Convention Center, Room 15
Speaker Rachel Lovinger, Negin Farsad, Jason Scott, Jeanie Finlay
event::about Nerd subcultures are becoming a popular subject for documentaries: they’re filled with fascinating characters, surprising behaviors and worlds that make the mundane seem exotic. And yet we all have that inner geek that can relate on some level. Documentary filmmakers tend to choose subjects because they’re fond of them. Sometimes though, in an attempt to make the films more accessible to a general audience, there’s a temptation to mock that which is unfamiliar and strange. What is the filmmaker’s responsibility to the people who have consented to allow us to explore and expose every aspect of their life, work, or play? And do they also have a responsibility not to make their films a “love letter” to the subjects? A panel of filmmakers who have focused their work on geeky subcultures will discuss the challenges and rewards of making documentaries about the untold triumphs of geekdom. They’ll discuss how they approached the material, the people, and the choices they made. And maybe we’ll even have a special guest or two.
event::tags Documentary
12:30 PM
to 1:30 PM
Making The Magic Happen: The Art Of Producing
19 schedule::attendees
Location
Austin Convention Center, Room 16AB
event::about Far more than the traditional money person, the modern producer is at the beating heart of every film, helping it grow from idea to realization, and into the world. This panel aims to pick apart the nuts and bolts of the producer's art.
event::tags Production
12:30 PM
to 1:30 PM
Mentors - Programming 1
4 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Adam Roffman, Jacobine van der Vloed, Jane Minton, Phil Oppenheim, Sky Sitney, Basil Tsiokos, Roxanne Sayegh, Philip Oppenheim, Mike Plante, Ben Fowlie
event::about Festivals and markets are as vital as ever in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
12:30 PM
to 1:30 PM
Mistakes I Made Building Netflix for the iPhone
138 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Kent Brewster
event::about A funny thing happened last spring: Netflix let me build the front end for their iPhone product. Yeah. Me. The punk-rock-API guy. The initial conversation went something like this: Netflix: "It's five weeks to WWDC. We've got Mobile Safari, our open APIs, it's dark, and we're wearing sunglasses." Me: "Hit it."
event::tags Solo, #netflixiphone
12:30 PM
to 1:30 PM
Mobile Health in Africa: What Can We Learn?
28 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Douglas Naegele, Jaspal Sandhu, Josh Nesbit, Patricia Mechael
event::about We will focus on examples of how mobile devices are bringing healthcare to underserved communities in rural Africa. How can we diagnose pneumonia with a $5 machine hooked up to a cell phone? How does a glowing pill bottle and a cellphone connection ensure that 85% of people take their HIV drugs in South Africa? And, what can the US learn about these experiments vis-a-vis privacy, rural access, and cost containment.
12:30 PM
to 1:30 PM
Open Wide: New Models for Public Media
27 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker Jacquie Jones, Orlando Bagwell, Greg Pak, Sue Schardt, Susan Schardt
event::about Interactive graphic novel mash ups, mobile transmedia scavenger hunts, service corps? As innovative technologies transform our society, encouraging and strengthening civic participation, conversation and interaction through social and mobile media, great concern still exists regarding the accessibility of credible and up-to-date information via a truly “public” media system. A growing consensus is that today’s public media must do more to fully reflect the public’s needs and engage the entire range of community members at the local level. But what are the elements of a 21st century public media that meets the needs of our increasingly diverse and sophisticated publics? Who are the partners poised to realize the vision of Public Media 2.0, to create an ecosystem that is “more local, more inclusive and more interactive,” as the Knight Commission Report put it? Greg Pak, creator of “Vision Machine,” Sue Schardt, executive director of the Association of Indenpendents in Radio, and Jacquie Jones, founder of the Public Media Corps, will talk about their provocative prototypes that push the boundaries of public media and will share their experiences working with communities of various kinds, with various needs to create new models. Orlando Bagwell, a veteran media maker and now director of the Ford Foundation’s new initiative, “JustFilms,” will moderate. FREE copies of Greg Pak's "Vision Machine" graphic novel will be given out to attendees!
event::tags Panel, #pubcorpskindred
12:30 PM
to 1:30 PM
Ordering Disorder: Grid Design for the New World
136 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Khoi Vinh
event::about Everyone's using grids, and grid tools and frameworks are everywhere. But do you truly understand the ins and outs of this powerful design principle, and how it's changing along with new media and platforms? Chances are most digital designers have only a cursory knowledge of the grid's concepts and best practices, overlooking the tremendous value that truly smart grid usage brings. In this expansive sequel to his famous 2006 SXSWi talk "Grids Are Good," designer and grid expert Khoi Vinh (NYTimes.com, Subtraction.com) will give a bracing tour of the many ideas packed into his new book "Ordering Disorder: Grid Principles for Web Design." This solo talk will span the history of grids, take a brass-tacks tour of best practices, and look ahead at some of the most enlightening and innovative thinking that's shaping grid thinking in the future.
12:30 PM
to 1:30 PM
Pen to Paper - Creating Conceptual Marketing Campaigns
40 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Charlie Loft
event::about A hands on brainstorming workshop exploring the creative process behind the 'making-of' a marketing campaign. After an introduction into the way AllCity works through the conceptual process and using a hypothetical creative brief, attendees will be invited to brainstorm and develop corresponding marketing concepts for an independent film. Attendees will learn how to interpret a creative brief and choose clear, concise ideas that will translate into a marketing campaign. The ideas will be sketched out during the session and these concepts will then be judged at the end by a Distributor (TBC). The chosen concept will then be brought to life by AllCity and displayed online later the following week.
event::tags Workshop
12:30 PM
to 1:30 PM
Social Media and the NBA: Where It's @
31 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Tariq Ahmad
event::about Research on the NBA is vast. Research on social media is growing. But research on the intersection of the NBA and social media is very limited. I conducted research on how NBA fans use social media (specifically Facebook and Twitter) to support their favorite NBA teams, and results will be discussed. This presentation will also show how social media is changing the way NBA fans connect and keep up with their favorite teams, how teams are reaching out to fans, and how teams can improve their social media presence. Examples of how teams are using social media to connect with fans, as well as suggestions on how teams of all sports and sports leagues can make better use of social media to engage their fans will also be discussed.
12:30 PM
to 1:30 PM
Startup America: Reducing Barriers
12 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Todd Park, Aneesh Chopra, David Kappos, Ronnie Chatterji, Sean Greene, Scott Case, Aaron K. (Ronnie) Chatterji
event::about Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.
event::tags Panel
12:30 PM
to 1:30 PM
SUPER-Talented: A Conversation with James Gunn, Ellen Page and Rainn Wilson
22 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Drew McWeeny, Ellen Page, James Gunn, Rainn Wilson
event::about SUPER-size the U.S. premiere of this highly-anticipated new film with an explosive conversation featuring director James Gunn (Slither), Rainn Wilson (The Office) and Ellen Page (Inception). Learn about how a short-order cook can take justice into his own hands with little more than a wrench and a sign from above. Don't steal, don't deal drugs, and don't miss your chance to hear all the inside stories of how this singular dark-comedy made it to the big screen.
event::tags Panel
12:30 PM
to 1:30 PM
Surviving the Hockeystick Growth: Blessing? Curse?
25 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Alexis Ohanian, Ben Huh
event::about Rapid growth is a survival challenge that's killed off many seemingly successful companies (Pointcast? Kozmo?) How can u ride the rocket without falling off? This panel will bring together people who have lived through the ups and super ups and survied to tell you how to build a company that will thrive through the challenges of rapid growth.
event::tags Panel, #GoBigOrGoDead
12:30 PM
to 1:30 PM
SXSW Newcomer / Veteran Meet Up
14 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
Speaker Sweet John Muehlbauer
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Tech Power to the People! Digital Community Engagement
26 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Latoya Peterson, Salina Brown, John Keefe, Miriam Perez
event::about How do we ensure no one is left behind in the tech revolution? This panel is designed to provide a look into the best practices for using media to engage with communities, particularly minority outreach and low income/low access areas. This panel will feature a variety of activists explaining the ways in which they have used mobile campaigns, apps, blogs, and other methods to engage their communities and transfer skills, as well as tips for evaluation and measuring results.
event::tags Panel
12:30 PM
to 1:30 PM
Technical vs. Creative? Ridiculous! Quality Requires Both
66 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker John Davis
event::about All the left v right brain talk is going nowhere. Everything you see that is of high quality contains elements of both technical and creative mastery. We do what's easy and avoid what's hard...and even geeks get data wrong. Artistic measurement is as rare as scientific creativity, but we cannot change the world until we stop avoiding what's hard. Data-centric evaluation - today centering on ad evaluation - requires a collaboration among psychologists, economists, artists, and craftspeople from many disciplines if we want to rise above the everyday crap we hear in ads. This interdisciplinary approach to evidence-based decisions has been used successfully over 25+ years by Mr. Davis to position messages for Camel Joe, L'eggs hosiery, Coca Cola, politicians, cities and others who need to think critically, using research to learn the trutth, and not just support an idea that is already in motion. Evidence based decisions, your mind does it, why can't you?
event::tags Core Conversation, #techVScreativity
12:30 PM
to 1:30 PM
Tell & Sell Your Story
35 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
event::about Beyond taking your story from blog to book and beyond, this interactive discussion walks you through the steps needed to cull your blog posts and random emails into a cohesive work with a clear beginning, middle, and end, covering: - They key steps to writing a book proposal - How to find a literary agent - How to come upon an inspired idea, and how do you recognize when you've found one - Exploring the most useful writing apps and software - Learning about helpful online brainstorming communities and writing exercises
12:30 PM
to 1:30 PM
The 90 Minute Solution: Live Like a Sprinter
78 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Tony Schwartz
event::about Are you forever struggling to juggle more demands and get more done? That's not about to change any time soon. Demand is rising inexorably. Here's the problem: we're not meant to run like computers -- at high speeds, continuously, for long periods of time. Rather, human beings are designed to pulse rhythmically between spending energy and intermittently renewing it. The sad truth is that most of us don't do either one very well. We may dimly recognize that we're more efficient and effective when we focus on one thing at a time, but we still react, with Pavlovian predictability, to every new call on our attention. We know, too, that we work too many hours and sleep too few, but we underestimate the costs. In fact, sleep is more important than food, and our bodies crave renewal and recovery during the day every 90 minutes. Instead, we override these signals with caffeine, sugar and by fueling ourselves with our own stress hormones, diminishing our capacity and our productivity over time. Tony Schwartz, bestselling author of Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live, will lay out a step-by-step approach to a better way of working, grounded in multidisciplinary research and real-life stories from his work with organizations such as Google, Apple, the LAPD and Sony Pictures. Take one hour to immerse yourself in the new paradigm Tony lays out – including a series of strategies you can instantly apply -- and you’ll never work the same way again.
event::tags Solo, #sprinterlife
12:30 PM
to 1:30 PM
The Crisis of Trust in a Social Age: Issues and Opportunity
27 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Guy Gould-Davies
event::about Culture is becoming ever more social as social media continues to explode. There’s been a casualty however. How much we trust other peoples’ opinions has massively dropped. We’ll examine the reasons it’s happened, dissect dimensions of trust and posit a way brands can be strategic and focused in how they earn back what’s been lost in this social age. This session is sponsored by SapientNitro.
event::tags Panel
12:30 PM
to 1:30 PM
The Lean Startup: Pirate Metrics for Design & Distribution
70 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Eric Ries, Dave McClure, Ian McFarland, Janice Fraser, Laura Klein
event::about Dave McClure debuts ‘Startup Metrics for Pirates: The Sequel’ – it’s your chance to better understand design, distribution, and proper use of expletives. Following Dave’s talk, you’ll get to hear case studies from some of the most effective ‘Lean UX’ designers and developers this side of the Mississippi. This session is sponsored by 500 Start Ups.
event::tags Solo
12:30 PM
to 1:30 PM
Time Traveling: Interfaces for Geotemporal Visualization
62 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
event::about Displaying geography alone is easy: interactive maps are more and more a part of our everyday lives. Displaying time alone is easy: we are all familiar with charts and animations that show the passage of time. It is increasingly common to display time and space together in a single visual interface as well, but this combination has raised a number of new questions. There are few conventions or standards for geotemporal visualization, and we are still discovering which approaches are most effective for which datasets. Focusing particularly on historical data, this panel will explore issues in the modeling and visualization of geotemporal information, presenting existing approaches and discussing new trends.
event::tags Panel, #timespace
12:30 PM
to 1:30 PM
Why Can't Startups and Advertisers Play Nice?
31 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Charlie Taylor, Gloria Lin, Kaitlyn Trigger, Jay Adelson
event::about After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?
12:30 PM
to 1:30 PM
Yes, It's Quiz Time: News as Infotainment
23 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Evan Smith, Elise Hu, Julia Turner
event::about Comedy shows and interactive quizzes have become popular ways to consume journalism today. This session will address the successes and limits of providing serious news in entertaining ways.
event::tags Panel
12:45 PM
to 1:45 PM
Can Government Teams Make Government Services More User Friendly
12 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Drew Scherz
event::about Increasingly, Web Teams and developers are finding themselves closer to customers than ever before as websites become the primary, public-facing entities of most organizations. Keeping the customer at the front of the line can be a challenge for teams not specifically trained or oriented for such considerations. The growth of mobile platforms is also driving more solution-based customer interactions online, forcing web teams to become more customer solution-oriented as the demand for immediate, real-time solutions increases. The Texas Comptroller’s website serves about 25 million page views each month from taxpayers seeking information, conducting business, and completing task-based forms and other tasks, putting our web team on the frontline of user advocacy. This panel will explore how web teams can adapt as user advocates with a focus toward customer service needs, while also managing the structural and technical integrity of web sites and databases.
event::tags Future15
1:00 PM
to 2:00 PM
Felicia Day
52 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Felicia Day, the creator and star of The Guild will be stopping by the SX Bookstore to meet fans and sign copies of The Guild dvds. Photo by Jeff Lipsky, courtesy Felicia Day
event::tags Bookstore Appearance, #sxbookstore
1:00 PM
to 2:00 PM
Flip the Funnel: Retention is the New Acquisition
82 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Joseph Jaffe
event::about What if we got it all wrong? What if we've been going about marketing strategy completely the wrong way? During this session, Joseph Jaffe, Chief Interruptor at Powered, a social media marketing agency, will outline how retention can become the new acquisition for businesses today and in doing so, transform the way companies go to market and establish a critical competitive edge and advantage. Using his “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-driven customer activation model that harnesses the true potential and impact of customer-generated word of mouth reviews and referrals.
event::tags Book Reading
1:00 PM
to 2:00 PM
Startup.gov: Reworking Government Through Technical Innovation
31 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Sarah Granger
event::about Open government initiatives over the past two years have shown that Washington can innovate and achieve results at the pace of startups when given the opportunity. This talk outlines the merits and pitfalls of taking entrepreneurial ideals and translating them into big government infrastructure, breaking barriers and opening up new opportunities for public engagement.
1:15 PM
to 2:15 PM
Lifecycles Tech & Society: Is 14yr Olds too Old?
8 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Shireen Mitchell
event::about Social Tech has begun to move the conversation about the life cycles of technology. The more technology is integrated the more technology needs to adapt and change to current cultural norams. Clay Shirky's Book here comes everybody briefly discusses this but have we realized the full potential of “everybody” 's contribution in the social web. Will social media evolve to keep up with these changes or will we just just into the next New Tech tools. Will tech fix our social apps?
event::tags Future15
1:30 PM
to 2:30 PM
Joseph Jaffe
10 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Joseph Jaffe will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Flip the Funnel: How to Use Existing Customers to Gain New Ones.
event::tags Bookstore Appearance, #sxbookstore
1:45 PM
to 2:45 PM
Tony Schwartz
7 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Tony Schwartz will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live.
event::tags Bookstore Appearance, #sxbookstore
2:00 PM
to 3:00 PM
Catherine Hardwicke's Directing Workshop
33 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Catherine Hardwicke, Jay Fernandez
event::about Join master director Catherine Hardwicke as she brings her stories to life, from concept to camera. The acclaimed director of Thirteen, Lords of Dogtown, Twilight, and the highly anticipated new film Red Riding Hood, (screening at this years film festival), Hardwicke will share her method with an exclusive look at clips, concept drawings, storyboards and more.
2:00 PM
to 3:00 PM
Keynote: Seth Priebatsch
349 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Seth Priebatsch
event::about
Also Simulcasted here:
ACC Room 9ABC, 18ABCD, Ballroom A-G
AT&T Conference Center Grand Ballroom
Driskill BallroomHilton Salon C, H
Hilton Garden Inn Sabine
Hyatt TX Ballroom 1-7
Radisson Town Lake Ballroom
Sheraton Capitol A-H
The last decade was the decade of social. The coming one will be the decade of games. Over the past years, a few key companies have built, and now maintain, a powerful framework to foster digital connections between our friends, family and colleagues. What comes next is another framework, not another social layer, but a "game layer". And it'll be even bigger. Instead of trading in social connections, the game layer traffics directly in human motivation. It's not about the number of followers you have, or how many people "like" you, but about how you can leverage game mechanics to achieve all sorts of great things. Use them cleverly and they can enhance education, empower local businesses and make your life more fun and more rewarding. Use them incorrectly and well... it's less good. Join Seth Priebatsch, Chief Ninja of SCVNGR, for a deep dive into the coming game layer, what to be excited about, what to fear and why your life is about to become a lot more fun.
event::tags Keynote, #GameLayer
2:00 PM
to 3:00 PM
Mentors - Production 1
1 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Anish Savjani, Lois Vossen, Michael Clark, Ngoc Nguyen, Susanne Mason, Miranda Bailey, Diane Weyermann, Keith Calder, Lisa Cortes, Michael Behrens
event::about What secrets does the producer hold, from pre-production to distribution? Learn some of the ways to perfect the relationship between "producer" and "production." Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
2:00 PM
to 3:00 PM
New Tools for Filmmakers: Virtually Augmented 3.0 Reality
16 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Wendy Levy, Danfung Dennis
event::about Driven by cloud computing, mobile and semantic technologies, virtual, augmented, and alternate reality, and crazy-sexy-cool search functionalities, web 3.0 is transforming the internet from a network of information to one of knowledge, services and linked data — with immersive digital content touching every aspect of our lives. Why should documentary filmmakers care about augmented and virtual reality? How can character-driven and issue-driven films leverage new creative opportunities in virtual and mobile spaces to achieve measurable impact in the world? Don't be one of those filmmakers who wish the digital revolution never happened, longing for the days of flatbeds and answer prints. At this panel, you will hear about new, interactive 3.0 doc projects from a panel of filmmakers who are considering stories as data points, subjects as avatars, real and virtual environments, 1st and 2nd life, and collaborative filmmaking "in the cloud." This is not your grandmother's once-upon-a-time.
event::tags Workshop
2:00 PM
to 3:00 PM
The Lean Startup: Your Startup Sucks. Pivot to Win.
70 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker David Cancel, Manuel Rosso, Sean Ellison
event::about The difference between success and failure is your ability to pivot – fast. Learn how to more quickly recognize the signs of a pivot point, and how to pull the trigger when it counts. This session is sponsored by 500 Start Ups.
event::tags Solo
2:00 PM
to 3:00 PM
The Plight of the Indie Animator
5 schedule::attendees
Location
Austin Convention Center, Room 15
2:50 PM
to 3:50 PM
Ned Vizzini
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Ned Vizzini, author of It’s Kind of a Funny Story, Be More Chill, and Teen Angst? Nah..., will be stopping by the SX Bookstore following his panel appearance to greet registrants and sign copies of his books. Photo is courtesy of Sabra Embury.
event::tags Bookstore Appearance, #sxbookstore
2:50 PM
to 3:50 PM
Stephanie Klein
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Stephanie Klein will be stopping by the SX Bookstore to greet registrants and sign copies of Moose: A Memoir of Fat Camp as well as Straight Up and Dirty.
event::tags Bookstore Appearance, #sxbookstore
3:10 PM
to 4:10 PM
Bill Plympton
21 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
event::about Legendary cartoonist Bill Plympton will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, Independently Animated: Bill Plympton- The Life and Art of the King of Indie Animation.
event::tags Bookstore Appearance, #sxbookstore
3:30 PM
to 4:30 PM
140 Conference: Birth of the #BackChannel
14 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
3:30 PM
to 4:30 PM
140 Conference: Fashion and the Real-time Web (2)
18 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
3:30 PM
to 4:30 PM
140 Conference: Twitter and Music (2)
18 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
3:30 PM
to 4:30 PM
A Conversation With Todd Phillips
39 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Elvis Mitchell, Todd Phillips
event::about Director Todd Phillips has forever left his mark on comedy entertainment with his own brand of films exploring, in often outrageous ways, the nature of male relationships. With films like Old School, Starsky & Hutch, School For Scoundrels, Due Date and The Hangover, the highest grossing R-rated comedy of all time, he has worked with some of today’s most innovative and acclaimed comic actors. He is currently in post-production on The Hangover Part II, which moves the action to Thailand. Phillips began his career as a documentary filmmaker, inspired by humor taken from everyday reality and the belief that the truth is often stranger than fiction. Join what promises to be a fascinating discussion with Phillips as he discusses his work, his career and what makes life so funny, with Elvis Mitchell.
event::tags Conversation
3:30 PM
to 4:30 PM
All Grown-up: Brand Mascots in the Digital Age
50 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Derek Fridman, Emily Reid
event::about Why doesn't Toucan Sam Twitter? Where's the Pillsburry Doughboy to poke on my mobile phone? And which one of the Snuggle Bear Facebook pages is real? Join us for a pow-wow on how you take your brand characters out of the 1980's TV commercials and place them in the social and interactive world. There's no napping when your characters are in the digital age. We'll talk about preparing your characters personality, environment and lingo for the demands of the "always-on" consumer. And what about the character's of tomorrow? We'll look at concept to completion, how a brand creates and introduces a new cast of characters ready for today's digital stage and beyond. Similar to my grandmother who doesn't understand these "crazy kids and their internets", mascots need to take up residence in the digital world, make some friends, and tweet about their day.
event::tags Core Conversation, #brandmascots
3:30 PM
to 4:30 PM
Baby's Gotta Face For Radio: Web Based Radio?
27 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
event::about The media landscape is fundamentally changing, and in order for public radio stations (NPR affiliate stations) to not only survive but thrive, they must establish a visual aesthetic as unique and distinctive as their sound. In doing so, producers, programmers and journalists are faced with practical and theoretical challenges as well as opportunities. This panel will explore how public radio stations can build interactive visual components with the goal of becoming a hyper-local non-profit multi-media presence while serving a global audience, and at the same time maintaining the standard and mission NPR has developed.
event::tags Panel, #faceforradio
3:30 PM
to 4:30 PM
Behind the Curtain: Secrets of Mobile Application Wizardry
95 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Paul Gelb
event::about A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications. The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development. This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.
event::tags Solo, #AppWizardry
3:30 PM
to 4:30 PM
Being Creative Takes Practice... A Good Management Practice
118 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Lori Durham
event::about Whether working freelance, on a project team, or just being a corporate puppet, “creatives” need a good management practice more than ever. It is really not enough to be creative or talented in the world of digital media. Good time management, communication management and project management are necessary elements for career success. This solo presentation will demonstrate a high level view of good management techniques for creative people that want to push their careers forward. Two-thirds of the session will be a prepared presentation in order to establish a fruitful dialogue with the attendees for the back third of the session. Management topics can include: • Defining scope of work to ensure a successful completion • Effective communications with stakeholders (team leads, customers, company execs) • Agile vs. waterfall project management (why care?) • Building a good base for future work (creating a work library) • Managing personal workflow to preserve quality of life and lessen project crunch time. A good source of references will be provided at the end of the session for further interest in the topic.
event::tags Core Conversation
3:30 PM
to 4:30 PM
Being Funny on Twitter (Without Getting Fired)
81 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Chapin Clark, Ross Morrison
event::about Many brands use humor. It's great for engagement. Advertisers have been using it for years in TV commercials, in print ads, and practically everywhere. But, how do you use it on Twitter? How far can you take it? How do you avoid offending your customers? Who do you get to be the voice of your brand? What type of humor is right for your brand? And most importantly how can you keep people interested?
event::tags Core Conversation
3:30 PM
to 4:30 PM
Bloggers vs. Journalists: It's a Psychological Thing
85 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Jay Rosen, Lisa Williams
event::about I wrote my essay, Bloggers vs. Journalists is Over, in 2005. And it should be over. After all, lots of journalists happily blog, lots of bloggers journalize and everyone is trying to figure out what's sustainable online. But there's something else going on: these two Internet types, amateur bloggers and pro journalists, are actually each other's ideal "other." A big reason they keep struggling with each other lies at the level of psychology, not in the particulars of the disputes and flare-ups that we continue to see online. The relationship is essentially neurotic, on both sides. Bloggers can't let go of Big Daddy media— the towering figure of the MSM — and still be bloggers. Pro journalists, meanwhile, project fears about the Internet and loss of authority onto the figure of the pajama-wearing blogger. This is a construction of their own and a key part of a whole architecture of denial that has weakened in recent years, but far too slowly. The only way we can finally kill this meme--bloggers vs. journalists--and proceed into a brighter and pro-am future for interactive journalism is to go right at the psychological element in it: the denial, the projection, the neuroses, the narcissism, the grandiosity, the rage, the fears of annihilation: the monsters of the id in the newsroom, and the fantasy of toppling the MSM in the blogosphere. That is what my solo presentation will be about: a tale of the Internet, told through types. Lisa Williams will moderate and run the backchannel.
3:30 PM
to 4:30 PM
Bridging the Geo-Gap to Empower Women in Technology
25 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Adriana Gascoigne
event::about In the past several years, more organizations supporting women in technology have popped up than we can count and keep track of, each addressing the under-representation of women in the fields of science and technology in their own way, and working to improve that situation. If you’re a woman in a developed country, groups and organizations for women in tech are everywhere. We’ve highlighted them at SXSW for years. We’ve experienced the improvements, and we see progress towards more. However, in many parts of the world, these types of initiatives are either just starting – with varying levels of organization and support - or they’re non-existent…but they’re just as important as they are here. Luckily, another increase that’s occurred in the past several years is the number of global connections around the world. Duh, so what? It means the influence of these types of organizations can have global involvement, global support and thus global effects. By connecting women in tech at a global level, the same progress we’re seeing in the US can be leveraged for the purpose of empowerment, building relationships, shared resources and crowdsourcing, and ultimately the elevation of all women in science and technology.
event::tags Core Conversation, #GITGeo
3:30 PM
to 4:30 PM
Building Native Apps Across Platforms
105 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Jonathan Stark, David Kaneda, Brian LeRoux
event::about Explore an alternative approach to creating apps for iPhone and iPad. The free PhoneGap framework lets you build first-class native iPhone apps using just HTML, CSS, and JavaScript - a technique that also lets you create Android, Nokia, and Blackberry apps from the very same code base. Explore the pros and cons of this approach as you learn to create native-looking animations with jQTouch, complex UI elements with Sencha Touch, and hook into advanced iPhone features (accelerometer, GPS, vibration, and sound) without ever touching Objective-C.
3:30 PM
to 4:30 PM
Care and Feeding of Blogs and Book Contracts
34 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
event::about Tricia Lawrence hosts a mix of authors/publishing/social media/Internet marketing experts to talk about maintaining a blog, ramping up a blog, and getting a book deal from that blog. Tricia and the panel will explain how publishing currently works, how publishing has changed in the past year, and a few of the best tips and tricks (and plenty of resources) for people interested in the blog-to-book wave. Tricia and every single one of the panelists believe that the Internet is the world's biggest brand maker and also come from the point of view (which several of the panelists share with everyone without shame constantly) that authors and bloggers are capable of becoming bigger brands than traditional publishers. Tricia and her panel also explain some of the emerging electronic publishing options (Kindle, iBook, Booklocker, CreateSpace) as well as showing off a bit of their Internet marketing backgrounds by encouraging bloggers to get connected, build their tribe, and create raving fans, all with a mind to someday sell back to those fans--that tribe--their latest books and infoproducts. Tricia and the panel of experts believe that authors are uniquely poised to capitalize on the social media boom. Tricia and her fellow panelists will present personal successes and social media and Internet marketing strategies to benefit everyone in attendance.
event::tags Panel, #blogtobook
3:30 PM
to 4:30 PM
Causebuilding Games: Fundraising & Social Gaming Streams
36 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Evonne Heyning, Josephine Dorado
event::about With the rise of DIY gamebuilding engines the cost of game production now makes it possible for nonprofits, political campaigns and other public organizations to create a game overnight. Trends in social gaming for the social sector include persistent communities for causes, dynamic solution-based crowdsourcing challenges and transmedia campaigns that fit well with video and web planning for large or small groups. Are you trying to live video with virtual worlds for your upcoming fundraising event? Need to create a quick game, campaign or experience for your constituents but daunted by the task? Selling virtual goods to raise money for a crisis cause? Explore mixed reality production, streaming embeds, twitter and comment community integration, game creation on the fly, collaborative processes for production. Figure out how to get your teams building together in 3D worlds, video mixes, challenges and design jams. Play your passion and make it fun for new people to engage with you!
3:30 PM
to 4:30 PM
Changing the Web Accessibility Game Plan
32 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Jared Smith
event::about Web accessibility for people with disabilities has certainly advanced in recent years, yet many believe that the gap between innovation and accessibility is widening. Is it time to rethink our approach to web accessibility? Is the traditional approach of following accessibility principles and guidelines optimal with web content and applications that are increasingly dynamic and rich? How can web accessibility be more mainstream and less stuffy and boring? This panel will investigate the current effectiveness of web accessibility, discuss whether a new game plan is necessary, and present how web accessibility advocates can greatly improve their efforts and enjoyment in making the web a better, more accessible place for everyone.
event::tags Core Conversation, #a11ygameplan
3:30 PM
to 4:30 PM
Collaboration Over Competition
48 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Derek Neighbors, Jay Baer, Kristie Wells, Sally Strebel
event::about The old way of thinking tells small businesses to worry about competitors. Worrying takes the focus off the business. By collaborating with competitors the focus remains on the client and business goals. Take for instance the WordPress theme design company StudioPress. StudioPress recommended other theme design companies to add to the Page.ly power ups page. Because of these actions and more, they've increased their recognition, branded themselves as a benevolent leader, and gained respect within the community. GangPlank, a collaborative workspace, started as a few web firms who decided to share their business secrets. They decided to combine their efforts and work together under the same roof. There was enough room for more so the space was opened up to the public. Now the space has increased from 5k sq ft to 16k sq ft and is funded by the city of Chandler. Learn these tactics and more from a highly qualified panel of experts who live this philosophy daily.
event::tags Panel, #CollabSxSW
3:30 PM
to 4:30 PM
Common Ground: Crime, Drugs, Racism and Reconciliation
9 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker David Kennedy
event::about David M. Kennedy is the Director of the Center for Crime Prevention and Control at John Jay College of Criminal Justice in New York City. He is the author of Deterrence and Crime Prevention: Reconsidering the Prospect of Sanction; co-author of Beyond 911: A New Era for Policing, and a wide range of articles on gang violence, drug markets, domestic violence, firearms trafficking, deterrence theory, and other public safety issues. He directed the Boston Gun Project, whose “Operation Ceasefire” intervention was responsible for a more than sixty percent reduction in youth homicide victimization. It won the Ford Foundation Innovations in Government award; the Herman Goldstein International Award for Problem Oriented Policing; and the International Association of Chiefs of Police Webber Seavey Award. Kennedy also developed the “High Point” drug market elimination strategy, which won an Innovations in Government Award. He helped design and field the Justice Department’s Strategic Approaches to Community Safety Initiative, the Treasury Department’s Youth Crime Gun Interdiction Initiative, and the Bureau of Justice Assistance’s Drug Market Intervention Program. He is the co-chair of the National Network for Safe Communities, a coalition of more than 50 jurisdictions – among them Los Angeles, Chicago, Milwaukee, Cincinnati, Boston, Providence, High Point, Newark, and the states of California and North Carolina – dedicated to applying the group violence and drug market interventions and reducing crime, reducing incarceration, and addressing the racial conflict associated with traditional crime policy. His next book, Don’t Shoot, will be published by Bloomsbury in the fall of 2011.
event::tags Solo, #commonground
3:30 PM
to 4:30 PM
Customer Experience: Future Trends & Insights
103 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Colin Shaw
event::about To build a Social Media Experience that drives value, you must focus on addressing seven strategic questions. In this session Colin Shaw, author of 3 best-selling books on Customer Experience, reveals that over 50% of a Social Media Experience is about emotions, how a customer feels. Emotions are at the heart of driving human behavior, however most organizations ignore this fact. Organizations are too caught up in the rational aspects of the online experience rather than the emotional side. Colin will reveal ground- breaking research from his new book in Fall 2010: Customer Experience: Future Trends & Insights, which looks at Social Media as a key strategic trend. Colin also reveals the discovery of a subconscious experience that has a massive effect on a Social Media Experience. He will disclose new ground-breaking psychological research which has uncovered what drives or destroys value in a Social Media Experience. Finally he puts this all in the context of seven key strategic questions an organization needs to answer, and the specific actions they need to take to build a Social Media Experience (SMx) that drives value. You will learn: • Seven key strategic questions for building a great Social Media Experience (SMx) • How to design and build an emotionally engaging SMx • What Customers really want from a SMx • The attributes of a SMx that drive & destroy value • Explore case studies to learn from other organizations
event::tags Book Reading, #BeyPhil
3:30 PM
to 4:30 PM
Design Across Disciplines
85 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
event::about New technology brings broad experimentation and new design challenges. It takes years, if not decades, to establish an effective design vocabulary to discuss what "works" and "doesn't work." This panel asks established professionals in architecture, speech writing, and event planning to describe their creative processes and vocabularies and will compare them with the best practices in interaction design. This session brought to you by Meebo.
3:30 PM
to 4:30 PM
Designing for Silence: Using Email for Good
71 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker M Jackson Wilkinson
event::about Every service you use bombards you with email. Status updates, notifications, nudges. Whether you call it spam, bac'n, or even just effective, it's certainly annoying. We can do better, though. We can create web apps that get more valuable, not less, when users don't visit every single day, and we can use email in more valuable ways to greater effect. This session will explore a few product and interaction design strategies to embrace this silence between your product and the user. We'll also look at how business models can adapt to value mindshare over visits, and how to surgically use email to it's best effect.
event::tags Solo
3:30 PM
to 4:30 PM
Discoveries vs. Advance Buzz: Getting Your Film Noticed at Festivals
2 schedule::attendees
Location
Austin Convention Center, Room 15
event::about If your film is accepted into a festival, what can you do to create buzz around your screenings to help get your film sold? Which films sell and why? The industry professionals on this panel can give constructive advice on how to market your film, generate buzz online before, during and after a festival and provide success stories from filmmakers who have been through the process. The panel will also take the audience through the following: A marketing focus - What elements help a film stand out? Should I produce marketing materials to take to a festival? How as a filmmaker can you make sure your film stands out from all the rest? A publicity focus - How can you get audiences to see your film during a festival? Should I hire a publicist? How do I generate buzz online and build a community? How do you get journalists to see your film and not another? A sales focus - How are films sold to a distributor and/or sales agent? Which films sell and which ones don’t? What do acquisitions executives look for in a film? What should I do if someone is interested in buying my film? What distribution methods are open to you?
3:30 PM
to 4:30 PM
Five Secrets to a Killer Elevator Pitch
115 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Joshua Baer
event::about Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, catch an investor's interest, or just explain what you do to your mom. Learn about the 5 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator, Ignite, DEMO, and many other competitions. This is not for beginners! These investors have seen thousands of pitches and invested in hundreds of companies. Come to this presentation after you’ve already given your pitch a 100 times and are really ready to take it to the next level. First I’ll spend 20 minutes talking about the 5 secrets and show some killer examples. Then the panel of investors will take five volunteers from the audience and work with them to improve their 2 minute pitch. Come prepared! And just to eat my own dog food, here is a 5 minute elevator pitch for this presentation! http://bit.ly/killerelevator
event::tags Solo, #elevatorpitch
3:30 PM
to 4:30 PM
Go Green: Save Green
1 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Larry Engel, Meredith Bergmann, Lonnie Schaffer
event::about Filmmakers are increasingly attending to issues related to sustainability and are "greening" their productions. While there is a lot of "green-wash" out there, there are models of sustainable production that cut through myths and uncertainties. Using "The Code of Best Practices in Sustainable Filmmaking" published in 2009 (sustainablefilmmaking.org), we will provide insight and inspiration through actual case studies to show you how going greens not only saves the environment but also saves you money.
event::tags Workshop
3:30 PM
to 4:30 PM
How Does SciFi Influence Our Future Cities?
54 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Adam Greenfield, Igor Schwarzmann, Jo Guldi
event::about How do you imagine the future of our cities? Flying cars like in 5th Element or maybe fully automatic car systems like in Minority Report? A lot of green spaces like on the Star Trek version of future Earth or maybe more like the dark, wet streets in Blade Runner? Will we live on a planet that resembles Star Wars' Coruscant city-planet idea or will it be something stick to our mix of urban and rural environments? Is something like Cisco's New Songdo in South Korea more fiction or reality? How would most people perceive IBM's Smart Cities plans? Currently, there is almost no topic discussed as intensely as the future of urban environments. No wonder, since studies show the projection that by 2050 almost 75 percent of the then 9 billion people on this planet will live in megacities. We want to compare the current developments with the ones we know from fiction, because we're highly influenced by those science fiction images that swirl in our heads.
event::tags Panel
3:30 PM
to 4:30 PM
How Not to Get Pwned on Facebook
25 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker David Endler
event::about Social networks are a hacker's paradise. Today more so than ever, it's easy for bad guys(tm) to infect millions of people on Facebook, LinkedIn, and other social networks with little or no effort. Corporate espionage, bank account stealing worms and viruses, frustratingly hard to remove spyware - you name it, social networking makes it that much easier for these things to spread. This session will cover some of most effective and amusing techniques that hackers are using today to infect the masses. Focusing on a couple of the more popular social networks, we'll also walk through basic privacy and security checklists that everyone should use to fortify their accounts. Finally, if you suspect your computer is infected as the result of opening a file or visiting a strange link sent from your grandmother on Myspace, etc., this session will demonstrate how to most effectively scan and cleanse your system using free tools.
event::tags Core Conversation, #facebooksecurity
3:30 PM
to 4:30 PM
Humans Versus Robots: Who Curates the Real-Time Web?
47 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Henry Nothhaft, Jim England, Megan Mccarthy, Sam Decker, Xavier Damman
event::about In the age of real-time content, we are overwhelmed by the quantity and pace of new information presented to us. The stream is now a ubiquitous flood with events, topics, and conversations flying by faster than we can consume them. As a result, the levels of noise in our communications are reaching greater proportions. We spend too much time trying to find great content, and often miss out on important information and media. What is the most effective way to preserve and curate in an age of endless, real-time content? How can we provide relevancy and context for the most important stories? Its an old-fashioned smackdown between human and semantic-powered curation. Listen from four startups in the space as they debate the benefits and merits of manual and automated curation and give you a glimse of the future of the curated real-time web.
3:30 PM
to 4:30 PM
iPhone Developer Meet Up
21 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Josh Clark
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are iphone developers. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
IPL Meet Up
2 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Monica Sack
event::about s the SXSW Interactive Festival continues to grow, it often becomes harder to discover / network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for people who worked in the IPL (Interactive Panel Liaison) program to meet, interact and share war stories. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
Jeff Jarvis
18 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Jeff Jarvis will be stopping by the SX Bookstore to greet registrants and sign copies of his book, What Would Google Do?
event::tags Bookstore Appearance, #sxbookstore
3:30 PM
to 4:30 PM
Kicking Community Ass: Building Better Influence
69 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Sudha Jamthe
event::about Speakers: Sudha Jamthe (Social Media strategist, PayPal bio here http://mashable.com/author/sudha-jamthe/) and Dave Peck (bio her http://thedavepeck.com/about-2/) Detail: Come to find out how to spread influence in 10 steps or less. You have influencers and evangelists in your community, how do you know who is who; how do you stick to the spirit of social media to listen to customers and make your community rock! This session will teach you what works in real corporate communities, how to make sense of your social media metrics reports to make it work to build influence in your community. Dave and Sudha will bring real world best practice of what works and what doesn't from Intuit, AOL, PayPal, Coco Cola, Wells Fargo, The Grammys, and NPR.
event::tags Core Conversation
3:30 PM
to 4:30 PM
Know Your Meme
60 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Andrew Baron, Brad Kim, Don Caldwell
event::about This presentation is a high-level explication of contemporary memes. Through entertaining examples, the following topics will be addressed in a fast paced, throughly visual, entertaining and academic presentation: How does a viral video become a meme? Distribution factors. What is the categorical ceiling of a meme's reach? Quantifying the value of transmitters. The boundaries of legal gray areas. Forced memes (i.e. How does one force or identify a forced meme?) The psychological effects of exposure to a global audience. Tactics vs. Strategies for extinguishing memes. The qualities of timeless memes vs memes of yesterday. Life cycles of memes. Aggregating realtime statistics for predicting. Predicting memes. Memes in the future. The presentation will be organized according to several larger threads that play through almost all memes. While the definition of a meme can include the extremities of logic from the micro to the macro, this presentation will assume a definition related to today's internet culture, as described by the Know Your Meme Internet Meme Database.
event::tags Panel
3:30 PM
to 4:30 PM
Latin America's Digital Middle Class: Six Key Insights
17 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Joseph Crump
event::about Latin America has a history of revolutions, but the tide of social change that is approaching will dwarf those that came before. In Argentina, Brazil, and Mexico, the digital divide between the traditional “haves and have-nots” is disappearing, essentially moving an entire class of people from economic despair toward a stable middle class. A digital middle class. And the rise of this digital middle class will have far-reaching implications beyond just that of marketing and even beyond the borders of Latin America. This new class will revolutionize the way you think of social interactions, and will redefine the playing field in our time.
event::tags Solo, #digitalmiddleclass
3:30 PM
to 4:30 PM
Latinas in Technology: Beauty, Brains and Blogging
10 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker Kety Esquivel
event::about One out of every four children born in the U.S. today is Hispanic. In Texas, Hispanics are the fastest growing portion of the population. In 2006, 35.7% of Texans were Hispanic, recent projections are even higher now. So where are the Hispanics? Are Latinos online? Are they content producers? Are they technologists? Are they influencers? Or are they staying off line because of the digital divide? Recent studies have shown us that the Hispanic community is growing exponentially in its online relevance and is in fact growing in not only consumption but development at rates faster and higher than those of its non-Hispanic US peers. We are online and we are a force to be reckoned with. Our panel Latinas and Technology: Beauty, Brains and Blogging intends to explore five success stories of Latinas and their communities in this space. We will look at the numbers, the opportunities and five related case studies which show that Hispanics in the US are innovating online and thriving technologically as content producers, technologists and businesswomen, flexing their political and economic muscle online and offline. The opportunities this presents for both the Hispanic community and those interested in engaging the growing Latino community are infinite. Come out and join us at Latinas and Technology: Beauty, Brains and Blogging and let's make sure our presence is known. Let's share what we've been able to do to date and where we are going!
event::tags Solo, #LatinasInTech
3:30 PM
to 4:30 PM
LGBT Meet up
10 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
Speaker Kate X Messer
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are part of the lesbian, gay, bisexual, transgender community. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
Mentors - Distribution 1
1 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Andy Green, Matt Grady, Rob Williams, Ryan White, Andy Whittaker, Alexandre Dostie, Samantha Pickett, Chris Horton, Stephanie Trepanier
event::about Get some one-on-one face time with people who can decide if a film makes it to a theater or your local video store. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
3:30 PM
to 4:30 PM
One Story, Many Angles The Multi-Platform Pitch
37 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Brian Seth HURST, Nathan Coyle, Nathan Mayfield, Scott Sternberg, Jon Chu, Kim Evey, Steven Amato
event::about Creators must be ready to transform their work today across multiple mediums. It's no longer enough to have an elevator pitch just for TV. Now, that hook needs to be refined for Web, mobile and other new devices. Indeed, transmedia and multiplatform storytelling is where creativity is at these days. What do you need to perfect your multiplatform pitch? Session co-produced by NATPE.
event::tags Panel
3:30 PM
to 4:30 PM
Public Transit Data, APIs and City Governments
51 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Julie Blitzer, Jerry Jariyasunant, Michael Uffer
event::about The centerpiece of the urban lifestyle is an extensive, reliable public transportation system. Transit riders are embracing smartphones, 3G, 4G and even tablets. These tools can help us get better information, faster. Learn what changes are giving information in real-time and for trip planning. The New York City Office of Emergency Management (OEM) created NotifyNYC in 2009 "to enhance NYC's emergency public communications to the public." NotifyNYC allows NYC residents to sign up for transit notifications in a format of their choice, SMS, email, voice recording, Twitter or RSS for any or all boroughs. Numerous third-party applications exist in New York, including Exit Strategy NYC, which tells the user where to wait for the train so as to minimize station exit time upon arrival. San Francisco's Bay Area Rapid Transit (BART) website offers developers a huge amount of resources including a comprehensive API with schedules, station information and real-time service updates. The BART site features third-party applications developed using the API for iPhone, Android, Windows, Mac and more. This panel will examine creative new projects that enhance our lives as city residents on the go, including how these websites and applications could reduce costs, bureaucracy and response time in public transit.
event::tags Panel, #transitapps
3:30 PM
to 4:30 PM
Real World Moderation: Lessons from 11 Years of Community
51 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Matt Haughey
event::about After 11 years of running MetaFilter.com, I (and the other moderators) have been through just about everything, and we've built dozens of custom tools to weed out garbage, spammers, and scammers from the site. I'll cover how to identify and solve problems including identity, trolling, sockpuppets, and other nefarious community issues, show off custom tools we've developed for MetaFilter, and show you how to incorporate them into your own community sites.
event::tags Solo, #RWModeration
3:30 PM
to 4:30 PM
Reality is Broken: Why Games Make Us Better
109 schedule::attendees
Location
Austin Convention Center, Ballroom D
3:30 PM
to 4:30 PM
Rebel in a Polyester Sash: Rehabbing Corporate Culture
13 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Jessica Lawrence
event::about You work at a start up. You’re sketching out brilliant ideas on the back of beer-ringed napkins while slurping down ramen noodles and nursing your hangover from the massive party you had in your freakin’ cool loft the night before. Blah, blah, blah. Your culture rocks. I get it. But what if you work for a dinosaur? An organization that needs cultural rehab more than Amy Winehouse needs straight up rehab? What if you work for an old-school, stereotypically uncool, butt-of-jokes and yet still loved non-profit that is now nationally known as an organization with a “weird child army in tablecloth dresses” (thanks SNL’s John Mulaney)? What if you work for, I don’t know, the Girl Scouts? A place where pantyhose, polyester, and clock watching are still raging like its 1985. That’s where I work. And despite the many great things that the organization does, working there sucked until we decided to make it not suck anymore. We broke the rules and reinvented everything: clock watching turned into working however we want as long as the work gets done; pantyhose gave way to jeans; and the polyester met its demise on the Sacred Cow BBQ right next to a heap of senseless rules. Learn how your culture can stop sucking too. Whether it’s sucked for five weeks or five years or half a century, there is still hope. Misery and work don’t have to be synonymous. Corporate doesn’t have to equal crap. If a rebel in a polyester sash can lead cultural rehab, you can rock the rehab too.
event::tags Solo, #rebelinasash
3:30 PM
to 4:30 PM
Semantically Yours: Dating Tips for the Semantic Web
28 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Christine Connors, Kevin Lynch
event::about "Single Graphed Concept seeks same for LTR, symmetry. Dependent graphs welcome. Physical location irrelevant. Stability critical: will only respond to persistent URIs. Query my namespace to begin the adventure of a lifetime!" Can you help your data find Miss Right? Yes, because you now have smarter data to create user experiences. The data has become so smart that the development of its own persona becomes valuable. Discover how smart data personas can be part of your development toolbox. By anthropomorphizing data, a persona based on the properties of the data and relationships reveals possibilities typical personas do not. "Smart data" carries meaning with it, enabling machines to make better decisions with less processing. When those meanings are well-defined and shared, such as in the case of the extremely simple and popular Dublin Core vocabulary, or a local data dictionary, the data itself creates powerful relationships. We designed an application using these simple techniques to visualize data's social network. We show the data persona, the application, and what makes them "smart" in this presentation, geared towards intermediate-level web developers who want to semantically-enable their social applications. Get your data a date...because every data needs a relationship.
event::tags Dual
3:30 PM
to 4:30 PM
Social Media Data Visualization: Mapping the World's Conversations
146 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Robin Richards, Adam Bly, Eric Friedman, Benjamin Wiederkehr
event::about As individuals and companies across the world rely more and more heavily on social media, data visualization has become sine qua non in not only displaying analytics and metrics, but also in understanding macro and micro trends by platform, network and individual. This panel will explore information design, data visualization, relationship mapping and statistics -- and how they all fit together to create compelling infographics, data visualizations and dynamic dashboards in hot pursuit of the holy grail of information design: make it more digestible and more human. Proposed by well-known data visualization firm JESS3 (see especially: The Conversation Prism and The State of the Internet), the panel will not only share insights into what makes a good infographic or social media data visualization, but also seek to explore the significance of these graphics in relation to the expanding reach and uses of social media as not just tellers of social media stories, but part of larger content-based communications strategies.
event::tags Panel
3:30 PM
to 4:30 PM
Storytelling through Advertising: Engaging Players in Online Games
60 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Manny Anekal, Mike Sego
event::about What do Gillette’s Venus, Disney’s Alice in Wonderland and Skittles have in common? They have all successfully used virtual worlds and game play mechanics to engage players online. Social games, in particular, continue to be a growing form of entertainment, reaching nearly one out of every two Internet users and offering a unique platform for marketers to reach a specific target audience. However, social games always face the challenge of engaging players in a meaningful way without annoying them or detracting from the online experience. This session shares case studies from leading companies and discusses practical ways that brands have turned to social gaming to develop immersive campaigns that actually engage users and keep within a game’s narrative – and the serious risks of doing it wrong.
event::tags Dual, #SXSWSocialGames
3:30 PM
to 4:30 PM
Surviving and Thriving as an Independent Game Developer
7 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Cinco Barnes
event::about Cinco Barnes, previously Lead Designer of “Star Wars: Galaxies,” currently Chief Visionary Officer of Spacetime Studios, discusses how his company abandoned their charter to create large-scale PC MMO games and leveraged unique competitive advantages to find profitability in the emerging online mobile games market. This presentation covers strategies that Spacetime Studios employed to insulate the company from uncertainty while guiding it to a new market, as well as best practices for transposing well-known PC MMO features onto today’s mobile gaming devices.
event::tags Solo
3:30 PM
to 4:30 PM
SXSW Newcomer / Veteran Meet Up
12 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Teresa Van Deusen
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
3:30 PM
to 4:30 PM
Text-to-Donate Fundraising for Non-Profits
20 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Todd Reifenrath, Amy Van Polen
event::about Bridge Communities (bridgecommunities.org), a Chicago non-profit, is dedicated to transforming the lives of homeless families. Bridge holds an annual Sleep Out Saturday (bridgecommunities.org/Sleep-Out-Saturday) fundraising event each November where participants are encouraged to spend a night outdoors to experience what it must be like to be homeless. Participants sleep in sleeping bags on the ground, tents, and cardboard boxes! This year's event will be supported by an online pledge system allowing individuals and teams to create profiles, specify goals, and monitor progress. We're also excited to try to create some social media stir. A corresponding text-to-donate campaign (i.e. text "help" to 55555 to donate $10) will be featured in local radio and TV spots, online, and via e-newsletters. Text-to-donate and text-to-pledge is new territory for most non-profits...especially smaller ones...but an area that many are interested in (based on the emergence of mobile technologies and technology preferences of younger people who prefer texting and social media to e-mail and other traditional communication efforts). This session will summarize Bridge Communities' Sleep Out Saturday fundraising efforts, detail the logistics of setting up and running a text-to-donate campaign, explain the difference between a text-to-donate and a text-to-pledge campaign, and report the degree of participation and overall success experienced by Bridge Communities through this campaign.
event::tags Core Conversation, #text2donate
3:30 PM
to 4:30 PM
The Art of Casting: Unraveling the Myth.
5 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Alexa Fogel, Beth Sepko, Cindy Tolan, Suzanne Weinert
event::about For independent filmmaking, casting is an essential part. The casting director's role can encompass pre-production, dealing with un-financed material, and helping first time directors gain knowledge about actors, acting, and the business in general.
event::tags Casting
3:30 PM
to 4:30 PM
The Behavior Change Checklist. Down With Gamefication
47 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Aza Raskin
event::about At the end of 2010, I left my post as Creative Lead for Firefox to found Massive Health on the assumption that a design renaissance could help change people's behavior to make them a bit more healthy. That's rather an assumption. Behavior change is hard. Health is hard. It is yet to be seen if I'm an idiot. With all this talk of gameification, serious games, and social connectivity, what cognitive psychology principals underly all of this hype? What isn't anecdotal? What works? Whether it is health, finance, email, or games, this talk delves into the literature of behavior change to give you a checklist to use in your designs.
event::tags Solo
3:30 PM
to 4:30 PM
The Fine Art of Inclusion
14 schedule::attendees
Location
Austin Convention Center, Ballroom E
3:30 PM
to 4:30 PM
The Lean Startup: Steve Blank on NextGen Entrepreneurs
42 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Steve Blank, Andres Glusman, Hiten Shah
event::about Steve Blank is one of the world’s leading experts on entrepreneurship – nab a seat if you’re lucky and get the inside track on what it takes to be a NextGen Entrepreneur, how company-building is changing, and how you need to up your competitive edge. This session is sponsored by 500 Start Ups.
event::tags Solo
3:30 PM
to 4:30 PM
User Experience Meet Up
42 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in user experience. Cash bar onsite.
event::tags Meet Up
3:45 PM
to 4:45 PM
140 Conference: Contextual Revolution
16 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Melissa Pierce
event::about Access to information, people, and movements via the internet has changed the way we behave, but has it fundamentally changed how we think?
3:45 PM
to 4:45 PM
No. Great Minds Do Not Think Alike
77 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Joe Gerstandt
event::about Where do good ideas come from? Diversity. There is a growing body of evidence showing that cognitive diversity can play a powerful role in increasing the ideation and innovation capacity of a group or community. This session unpacks cognitive diversity, shows how it can drive better outcomes and examines some things that can get in the way. As General Patton said; “If everyone is thinking the same thing, then someone isn’t thinking at all.” If a group of people are considering something that matters, there will be some disagreement. Pursuing better solutions requires that we are willing and able to create social spaces where we can surface and recombinate those differences. We often avoid those differences because there is tension there. If you want the benefit that diversity brings, you have to be able to contain the tension that comes with it and that is where a lot of individuals and groups fall short. They avoid or deny differences because it is easier and safer. Even if we have an intuitive appreciation for the fact that different perspectives can be valuable, human nature can still get in the way. Things like stereotypes, assumptions, implicit association, attribution errors, and cognitive biases can have a profound impact on our considerations of others, regardless of our intentions. We can however, reduce the impact of our drive to judge and categorize so that it does not prevent us from creating robust intersections of differing perspectives.
event::tags Future15, #greatminds
3:50 PM
to 4:50 PM
Colin Shaw
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Colin Shaw, author of Customer Experience: Future Trends & Insights, will be stopping by the bookstore following his reading to sign copies of his book.
event::tags Bookstore Appearance, #sxbookstore
4:00 PM
to 5:00 PM
140 Conference: My Family's Incredible Story
1 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Nelson de Witt
event::about Growing up in Boston as an adopted child I knew almost nothing about my past. Then one day when I was 16 we received a phone call out of the blue that my family in Central America had been searching for me. We learned of an incredible story about how I had been “disappeared” from my family during El Salvador’s civil war. Now, 30 years later, I’m working on an interactive documentary film as I try to find my place in the world and honor those who sacrificed during the war.
4:00 PM
to 5:00 PM
Evil Plans
11 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Hugh MacLeod
event::about Hugh will do a reading and talk about Why Everybody needs an Evil Plan.
event::tags Book Reading
4:00 PM
to 5:00 PM
Sleeping at Internet Cafes: The Next 300 Million Chinese Users
43 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Tricia Wang
event::about In China, over 300 million migrants reside in cities; these communities represent some of the most marginalized and poorest groups that are now actively incorporating new communication tools into their lives. These migrants are also the fastest adopters of digital tools and the quickest growing population of digital users. What do these coinciding cultural-technical processes mean for the people undergoing these shifts? Based on my fieldwork in China over the past three years, I focus on three areas that I think will point to the future of social change in China: gaming, entertainment, and consumption.
4:15 PM
to 5:15 PM
140 Conference: Microfunding Hope for $1/Frame
6 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Erik Proulx
event::about Thanks to Kickstarter, projects that would never have seen the green light of day are getting funded. Everything from tiny indy films to original pieces of art to giant statues of Robocop are being underwritten because of this revolutionary funding portal. But (you knew there was going to be a "but") there are many reasons you might consider creating your own microfunding portal instead of going through Kickstarter. The first is obvious....if you don't raise 100% of your goal, you get nothing. (It's like "Who Wants to Be a Millionaire." Aim too high, and you might not get there. Set the bar low, and you'll always wonder how much more you could have raised.) The second -- and bigger -- reason is that unless you meet your Kickstarter fundraising goal, you lose out on the opportunity to build a community and meaningful dialogue with your contributors. Join this discussion and hear about how I'm funding my next film, "Lemonade: Detroit" frame by frame, and find out why and how to become an independent microfinancer yourself.
event::tags 140, #microfundinglemonade
4:15 PM
to 5:15 PM
Will OLPC Laptops Bootstrap Education in Latin America?
6 schedule::attendees
Location
Austin Convention Center, Ballroom E
4:30 PM
to 5:30 PM
100% Viable, 1% Visible - Minority New Media Entrepreneurs
17 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Kiratiana Freelon
event::about While minorities (Latinos and African-Americans) are consumers and producers of the content on new media platforms, why aren’t they creating internet companies as often? A recent article said that only 1% of internet firms are founded by African Americans. Is the number similar for Latinos? Furthermore, studies show that minority teens are beginning to close the digital literacy gap through the mobile web. Will they also soon close the gap in digital entrepreneurship and development? How can we guarantee that minority youth (and adults) will consider digital entrepreneurship and web development as a fruitful career, just as they have done with law, journalism and medicine? In this one-hour conversation, we will discuss how to propel more minorities in new media entrepreneurship and further increase VC funding for them. The ultimate goal of the panel is to shed some light on the best practices for developing minority new media entrepreneurs. This conversation is ignited by the recent pledge by Comcast to give $20 million toward a venture capital fund for new media businesses led by minorities you digital education. It is also ignited by a recent article that said only 1% of Internet Start ups were founded by African-Americans.
event::tags Future15, #100Viable
4:30 PM
to 5:30 PM
140 Conference: Rise of the Cubicle Farmer
5 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
4:30 PM
to 5:30 PM
Filmmaker's Lounge: International Meet Up
5 schedule::attendees
Location
Austin Convention Center, Room 17B
4:30 PM
to 5:30 PM
Jane McGonigal
10 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Jane McGonigal will be stopping by the SX Bookstore to greet registrants and sign copies of her book, Reality is Broken: Why Games Make Us Better and How They Can Change the World.
event::tags Bookstore Appearance
4:30 PM
to 5:30 PM
SXSW ScreenBurn Block Party
46 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 2
eventtype Panel, Interactive
event::about The Block Party has become one of the most beloved aspects of the SXSW Trade Show and now, based on its success, 2011 will mark the first year of the ScreenBurn Block Party. Participants include: Insomniac Games, Sony Computer Entertainment America, IngZ, Beyond Gaming, indiePub, RockLive, Ecko Entertainment and Marvell.
event::tags ScreenBurn
4:30 PM
to 5:30 PM
The Future of Reading: a 1-on-1 with Khoi Vinh
20 schedule::attendees
Location
PepsiCo Stage - Meeting Room 2
eventtype Panel, Interactive
event::about
Featuring: Alissa Walker (Fast Company), Khoi Vinh (Subtraction.com)
If you look at The Daily, most iPad magazines, even Gawker's new redesign, they all have the same problem: They're too consumed with the bells and whistles of interactivity and not concerned enough with basic design principles that make any publication effective. We'll talk with Vinh, former design director for NYTimes.com
4:45 PM
to 5:45 PM
140 Conference: Traveling the World with the Real-Time Web
14 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
4:45 PM
to 5:45 PM
Violence: An Equal Opportunity Hater
4 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Steven Thibodeau
event::about Violence is a part of our culture – part of virtually all cultures. But the United States has a unique relationship with violence. Through the protection of our basic rights, we have put many of the basic controls and catalyst of violence in the hands of the people, and as a by-product of these important freedoms a darker consequence has emerged. We have more guns than all of Europe combined, and not surprisingly more gun related deaths. But it’s the less obvious face of violence that plagues our daily lives - violence at home, work, and dating. Violence amongst our peers and even pervasive violence in our schools. Violence takes many forms. The most subtle of violence – persistent verbal abuse, bullying and intimidation that have fostered a general desensitization of our culture to the many of the dangers, effects and cost of violence. In this discussion, we will examine the dynamics and spectrum of violence, from peer to peer to entirely anonymous. Within that that context, we will also examine a set of strategies and tools that are empowering one youth group in New York City to stand up and act against all faces of violence.
5:00 PM
to 6:00 PM
140 Conference: The Real Time Revolución: Latino Culture in America
3 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Alan Weinkrantz, Marcos Hernandez, Nan Palmero
event::tags 140 Conference
5:00 PM
to 6:00 PM
All These Worlds Are Yours: Visualizing Space Data
43 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
event::about At the intersection of video gaming technology, open government and citizen science are new applications making it easier and more fun for the public to explore space data. Get an inside look at virtual environments incorporating real-time spacecraft data and images. Become an armchair astronaut and travel through the cosmos from your personal computer. Ride along with NASA spacecraft, hazardous asteroids and distant planets, or just experience the vastness and beauty of space. All these worlds are yours... including Europa.
event::tags Panel, #RealSpace
5:00 PM
to 6:00 PM
Are Internet Consumers Killing Online Creativity?
60 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Andrew Keen
event::about The Internet is increasingly portrayed as an instrument of consumer power, giving them enormous rights in terms of accessing content, mostly for free, often illegally. But have we inadvertently created a "cult of the consumer" in which the rights of a professional creative class have been disregarded? If the Internet is to mature as a viable media platform for paid content, do we need to calibrate our values and assumptions so that the rights of professional creators are held in as much regard as the rights of consumers?
event::tags Solo
5:00 PM
to 6:00 PM
Augmented Reality for Marketers: Future of Consumer Interactions
87 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker John Havens, Lynne d Johnson
event::about Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. The presenters will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. This session will also cover: How brands are getting attention with Augmented Reality, How brands are seeing ROI from Augmented Reality, The multiple B2B and B2C applications for Augmented Reality, How Augmented Reality links to Location Aware Advertising and Predictive Modeling, Why Augmented Reality is not a gimmick but the future.
event::tags Dual
5:00 PM
to 6:00 PM
Big Brother Goes Green: Surveillance for Sustainable Forests
13 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Monica Mendes, Nuno Correia, Mónica Mendes
event::about Can repurposed surveillance technology bring people together to protect their forests? Combining physical and virtual worlds, Real-Time Video Interactive Systems for Sustainability (RTiVISS) offer participants a way to remotely monitor natural environments for forest protection. Collaboratively developed by artists, activists and technologists, these new systems strengthen environmental awareness through "the emotion of real-time". This presentation will showcase the design and technology of specific RTiVISS instances such as "Play with Fire", "B-wind!", and "Hug@ree". It will also be a case study of what happens when tinkerers, open-source coders, and new media artists work together for a better world.
event::tags Dual, #BBgoesGreen
5:00 PM
to 6:00 PM
Brand Consistency Is Killing Digital Advertising
102 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Justin Cox
event::about Companies often stress the importance of consistency—a consistent image, voice, strategy, etc. Countless models and presentations have been created to help brands maintain continuity. But, does consistency really equal success? It certainly can for things like product quality or customer service. When it comes to the world of marketing, however, consistency is overrated and overused. This issue is most apparent in the digital space, where print and TV campaigns are routinely repurposed as banner ads and pre-roll videos. Compounding the problem, marketers often duplicate digital ads across sites that have little in common with one another, ignoring the fact that consumers behave differently as they move around online. New disciplines and technologies have emerged, giving the industry unprecedented ways to reach consumers. Digital advertising should reflect these changes and inspire brands to be flexible, schizophrenic even. An argument could be made that no two ads should ever be the same. To achieve this, the industry must embrace a new order of advertising—one that champions inconsistency. One where publishers and agencies work together to create custom marketing content. Where ads for Heineken can’t be replicated as ads for BudLite. Where consumers experience advertising that is inextricable from the place where they are experiencing it. And where the goal is not to keep a brand on track, but to create unique experiences that compel consumers to engage on a deeper level.
event::tags Solo
5:00 PM
to 6:00 PM
Business Management for the Creative Mind
61 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Debra Russell
event::about The Interactive Media world is a multi-billion dollar industry. And it is filled with what Michael Gerber refers to in "The E-Myth Revisited" as technicians who have had an Entrepreneurial Seizure and have made the mistake of thinking that if you understand the technical work of your business, you can be successful as a business owner. How many great ideas where scuttled because the business failed? Don't let your lack of business savvy undercut the brilliance of your ideas! Business Management for the Creative Mind will help you to understand that you don't need an MBA to be good at business. In this Core Conversation, We'll discuss the myths of incompatibility between business and creativity; what it takes to create a successful business; how to further your career and how to get the next level in your industry. You cannot create long-term success without first understanding the basics of being a small business owner and how to apply those fundamentals to your business. Together, we'll discover: * The 5 Hats of the Business Owner * How to overcome the 5 Biggest Challenges most business owners face * 3 Keys to Your Success. Even if you are an employee, acting as if you are a small business owner is the key to a long and successful career. This conversation will enable you to see yourself at home in the world of business and use your innate creative skills to conquer the challenges that may now seem overwhelming to you.
event::tags Core Conversation, #bizmgmt
5:00 PM
to 6:00 PM
Can Transmedia save the Entertainment Industry?
34 schedule::attendees
Location
Austin Convention Center, Room 16AB
event::about Everybody wants to preach about Transmedia but will it be the savior that some people promise? As a movement transmedia has attracted significant interest in publishing, advertising, interactive and film. Most major publishers now have Transmedia divisions. Most large advertising agencies are developing Transmedia campaigns for clients. Game developers were into Transmedia before most people and video games are now routinely becoming films. In the film world, the Directors Guild of America has now officially designated "Transmedia Producer" as a viable credit line. All very well. But will the investment in Transmedia reap big rewards for the Entertainment Industry? Will it stem a seemingly inevitable decline in audience and revenue? Join Daniel Lorenzetti of TransMediaMatrix and SXSW 2010 Transmedia Storytelling Presenter as he interviews prominent Film Producers about the movement and the progressive projects that are blazing a Transmedia trail across the entertainment industry.
event::tags Marketing - PR - Publicity
5:00 PM
to 6:00 PM
Cheaper, Better, FASTER: Can Casual Games Save Education?
37 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Kristy Bowden, Gary Goldberger, Scot Osterweil, Ward Tisdale
event::about Since 1990, 33 new countries have been created. Since 1990, my 7th grade history textbook has been revised...twice. Not only are casual games, like Bejeweled and Farmville, the fastest growing segment of the game market, but casual games are also less expensive to develop, easier to distribute, and take less time to get to market. And they can teach. This panel will bring together game developers and game education academics to talk about how the future of education depends on casual games. We will focus on game theory and casual game design, research and evaluation of games and learning, and successful public/private partnerships.
event::tags Panel, #casualeducationgames
5:00 PM
to 6:00 PM
Client Knows Best? How to Sell Unsolicited Ideas
85 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
event::about So you get the brief, and it’s the “same old same old”. Your client wants a banner campaign…an email blast, a :30 second spot… but you’ve got something better up your sleeve… something more appropriate for them that better meets their needs. Something they’re pining for but they don’t know it yet. How will you sell it to them without making their head spin? How can you make them understand the benefits without losing them in the technological weeds? We’re constantly being thrown for a loop when it comes to great, innovative ideas: “It’s not in the budget.”, “How can we measure its success?”, “We’ve never done anything like that before.” This panel will tell you how to crash through all those barriers with your client and make something really interesting – you may even put it in your portfolio.
event::tags Panel
5:00 PM
to 6:00 PM
Console & Casual Games Collide!
17 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about The casual games market explosion was among 2010's top tech stories. How will the space evolve? Some of the console video games industry's biggest developers and publishers have started creating casual games of their own. Others have integrated social media features in their console games. Come learn how both games worlds are colliding.
event::tags Panel, #sxswconsole
5:00 PM
to 6:00 PM
Grow Some Balls: Build Business Relationships from Nothing
90 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Matt Van Horn
event::about Fear holds many people back in business. There is fear of not having enough to offer, fear of not knowing what to say, fear of rejection. This session is about how the game is changing and how to build quality relationships out of nothing while not being afraid. Business is about relationships and using technology to foster those relationships by growing social spheres of influence and creating a network of contacts of friends, acquaintances, and business partners. Also to be covered will be the advanced tips and tricks for making a cold connection a warm one, how to make a great impression, follow-up like a rock-star and how to complete deals that are not typical deals. Social media sites such as Twitter, LinkedIn and Facebook have changed the way business is done. When should you add someone on Twitter versus LinkedIn versus Facebook? How do you avoid being ignored? What about instant messenger? Is the IM agreement the new term sheet? All these questions will be explored in the session that covers the best methods for being successful in business even if your main function in your organization is not business.
event::tags Solo
5:00 PM
to 6:00 PM
Hacking Kids: How to Raise a Digital Native
40 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker John Bracken
event::about The Internet and mobile phones have created a new realm of possibilities, and distractions, for parents. Dads, and other non-birthing child care providers, face new challenges in negotiating the digital age. The panel will build on the lessons and tales emerging from NuevoDads, a private listserv of 50-60 techie fathers, and a few mothers. The panel will: - create a safe space for peers to discuss a multitude of parenting issues - create a network for both parenting and non-parenting needs - explore the changes from the past, when being a dad was a fan isolated task.
event::tags Core Conversation
5:00 PM
to 6:00 PM
How PBS and NPR Can Support Local Journalism
52 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker Kevin Dando, Amy Shaw, Jan Schaffer, Tom Davidson
event::about As the digital revolution decimates traditional local news media, a variety of new organizations are emerging – fitfully – to fill the gaps. Some of their challenges, such as content creation and technology, are relatively easy to solve. But others – building an audience and finding sustainable revenues – are much harder. In this session, you’ll learn about current and upcoming experiments, partnerships and models – and how PBS, NPR and their member stations can support this new local-news ecosystem.
event::tags Panel
5:00 PM
to 6:00 PM
How to Ensure a Diverse Tech Event
15 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Erica Mauter
event::about Social networking is supposed to be the ultimate facilitator of interaction between producers and consumers. In the tech space, these online interactions go offline at conferences and unconferences around the world, but it's still the rare tech conference that accurately reflects its real audience - the users, the consumers, the benefactors of technology. Are you hoping to attract more diverse audiences to your existing programming or are you tailoring your programming to diverse audiences? How can your product appeal to a diverse audience if you don't have a diverse group developing it? Does your event allow affinity groups to connect in a meaningful way? We'll explore what event organizers like O'Reilly and SXSW are doing to encourage new people to attend. We'll explore the barriers individuals face as well as opportunities for contribution within the community. Individuals, organizations, conference organizers, sponsors and bloggers will walk away with actionable steps they can take to diversify events.
event::tags Future15, #diverseevents
5:00 PM
to 6:00 PM
Interactive Marketing Horror Stories
46 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Steve Lundin, Richard Laermer
event::about Join marketing writers and humorists Steve Lundin and Richard Laermer for a rollicking conversation on some of the most notable examples of interactive marketing programs gone awry. These incredible, disturbing, and (unintentionally) hilarious stories will leave you scratching your head and wondering out loud: “someone actually approved AND paid for that?” From Edelman’s “WalMarting Across America” campaign that served to coin the phrase “Fake Weblog,” to Pepsi’s “Amp up before you score” social networking debacle, the world of interactive marketing has already yielded a rich crop of disasters to study. If anything can be learned from the numerous gaffes made by marketers, it’s that mistakes are repeated. They’re reported in the press and then disappear, rarely cited in marketing books or publications. Why? Because according to the former editor of B-to-B magazine, “we don’t like talking about the negative stuff.” In short, as far as the world of marketing is concerned, “all is always well.” The lessons that these stories impart are invaluable and should not only be repeated, but analyzed (and hopefully never repeated again). Interactive Marketing Horror Stories provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what we as marketers can do to avoid them. This promises to be a fast moving and provocative conversation that will provide attendees with some of the most important information they can use: a way to avoid nightmares.
event::tags Core Conversation, #bigfrontier
5:00 PM
to 6:00 PM
Latin America: The Future of Online Games
14 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
event::about The video game revolution is expanding all over the planet. In the past few years, Latin America became a huge market for both video game development and consumption. From companies like Electronic Arts and Vivendi, to homegrown companies like Three Melons, Latin American developers have created a local industry that is becoming one of the most notorious and fastest growing in the digital world. We will discuss how some of these companies started, the secret to their success, their vision of the future, and everything that is happening today in the world of video games, online games, social games, etc.