4:00 PM
to 8:00 PM
Startup Crawl
42 schedule::attendees
Location
TBA
eventtype Unofficial Party
event::about
We're looking for other downtown startups to participate in a "startup crawl" where we have different beers at various downtown startups and make a big Gowalla trip out of the whole thing. Who's in?
Participants currently include:
Capital Thought
Cloudmasons
Conjunctured
Food on the Table
Gowalla
Infochimps
Moodfish
OtherInbox
Smiley Media
Tabbed Out
Thinktiv
4:30 PM
to 5:30 PM
Mexican Martinis
10 schedule::attendees
Location
Cedar Door Bar
eventtype Unofficial Party
event::about
Shake off the jet lag on the sun-baked porch with mexican martinis & tasty treats.
6:00 PM
to 8:00 PM
Austin Tech Happy Hour
22 schedule::attendees
Location
Molotov Lounge
eventtype Unofficial Party
event::about
The Austin Tech Happy Hour is the place for the emerging technology community to relax and network with each other. Come and meet the people you've friended, added, and twittered, discuss current technology innovations, and perhaps even find a candidate to add to your team!
This is our most popular happy hour of the year, sponsored this year by Microsoft and Spiceworks. No SXSW badge required, but you must register to attend, as this event will sell out.
$10 Pre-registration fee
6:00 PM
to 10:00 PM
SpareFoot Storage Facility Party
4 schedule::attendees
Location
Morningstar Mini-Storage
eventtype Unofficial Party
event::about
- Free pre-SXSW show at a storage facility
- Full bar staffed by Austin Personal Bartenders featuring signature drink The Big Unit and office favorite White Russians
- DJ Erock spinning mashups and good music from 6-9p
- Austin locals Cartright (http://www.myspace.com/cartrightmusic) playing from 9-10p
- Chance to meet the company founders, Chuck Gordon and Mario Feghali, if you're into that sort of thing
Kick off SXSW 2011 right - go to a storage facility party.
SpareFoot is proud to present the first ever party and concert at a storage facility. We're not talking about a single unit here - Morningstar Mini-Storage has partnered with us to provide access to the facility to host the final stop of the Startup Crawl (http://www.atxstartupcrawl.com/).
The event is free, with no badge or wristband required. You must RSVP here to ensure entry. We will be checking IDs at the door - 18+ are welcome, but you won't be enjoying the full bar unless you're 21.
6:30 PM
to 2:00 AM
2nd ANNUAL March BASHH
38 schedule::attendees
Location
The Belmont
eventtype Unofficial Party
event::about
Kick off the crazy week with a gigantic beer at the Big Ass Social Happy Hour! Austinites know how to party and if you're from out of town, you would be remiss if you didn't come to the LOCALS' party!
ANNIE RAY will have her famed photobooth up again and MIGUEL ANGEL will be our roving photographer, so put on your fake lashes and shiny shoes, y'all!
We do this every month and the only difference in March is that we welcome foreigners (people from outside of Austin), so check in to your fancy hotel and get a pedicab to take you to The Belmont, we'll be waiting to welcome you to town!
7:00 PM
to 10:00 PM
AD2ATX Party
13 schedule::attendees
Location
Chugging Monkey
eventtype Unofficial Party
event::about
We flubbed, and you thought we were having a party. Because we had such an overwhelming response, we've decided to go ahead and have one.
SXSW is coming up and we know you’re itchin’ to get your AD2ATX fix. Come to our unofficial after party on Thursday, March 10 at the Chuggin’ Monkey.
RSVP to get in free and kick off what’s sure to be the craziest two weeks of 2011 with yours truly.
$2 Domestics
$3 Titos
7:00 PM
to 2:00 AM
Austin's Cohabitat Party
29 schedule::attendees
Location
Scoot Inn
eventtype Unofficial Party
Speaker/Artist(s) Info
Erik Hokannen
DJ Dr Strangevibe
.mobi
Accolades PR
AMS Pictures
Austin 360
Austin Classical Guitar Society
Aviso Communications
Bridge ATX
Buildasign.com
CompuZone
CoreMediaEnt.com
Digital Voodoo
Feedmagnet
FG SQUARED
Honey Bear Digital
Live Oak 360
Luna Data Solutions
MapMyFitness.com
Plutopia Productions
pTracker
Ricochet Labs
S Collective
Shining Light Consulting
SimpliTex
The Conversion Scientist
Thunder Tix
Tilted Chair Creative
Word Ripple
event::about
We are unofficially kicking off SXSW Interactive with a hyper-local event that convenes the Austin interactive scene with locals and out-of-town visitors. Our goal is to have fun and to cocreate a future possibility of cooperation and shared success like only Austin can.
Live music will be performed by The Erik Hokkanen Band and DJ Dr. Strangevibe!
The indoor stage will be set up to present educational content in a loosely-structured format, but networking and fun will be going on everywhere!
Admission is FREE. Food and drinks are priced reasonably.
event::tags free entry, hyperlocal, interactive, live music, spotlight on Austin companies, geek, nerd, community, professional, networking, Austin, cocreate, scene
Website http://cohabitat.eventbrite.com/
8:00 PM
to 12:00 AM
Dachis Group Unofficial
8 schedule::attendees
Location
Arthouse
eventtype Unofficial Party
event::about
Come kick off SXSWi unofficially 2011 with Dachis Group
Drinks on us all night
Snacks by Fete Accompli
Music by Johnny Bravo
Art installation by AKAirways (http://www.akairways.com/)
RSVP at Party@DachisGroup.com
RSVP must include full name, email, company name and job title
RSVP does NOT guarantee entry - Entry will be based on guest list and venue capacity
Guest List closes at 5 pm, Wednesday, March 9th
8:30 PM
to 11:00 PM
A Noc Up: From the NOC to the BAR. An IT mixer hosted by NocPlace.
15 schedule::attendees
Location
J. Black's
eventtype Unofficial Party
event::about
Category- InteractiveDate- March 10 - 8:30 pm at JBlacksFree- Yes, must RSVP on Facebook fan page http://www.facebook.com/pages/NocPlace/172109382825604Free Food/ Drinks - limited food/ drink tickets for people who sign up for NocPlace, www.NocPlace.com
Event Details:
THE MAIN EVENT for IT professionals at SXSW Interactive, hosted by NocPlace. Eat, drink and mingle with IT professionals from Austin and beyond. Free drink tickets for anybody that signs up for NocPlace (www.NocPlace.com)- a new social app where IT professionals can connect with peers to get useful information to prevent outages in critical systems. No badges needed for this event, but RSVP's are appreciated! Fan our Facebook page, and let us know you plan on attending- http://www.facebook.com/pages/NocPlace/172109382825604 Stop by to learn more about what other IT folks like yourself are up to in the world. Or heck- just show up to get out of the NOC and enjoy a cold brewskie! Are you a local VAR? Don't forget to ask us about our Varzenbarz tour coming late March!
event::tags IT, Resellers, free food, free booze, interactive
9:00 AM
to 11:00 AM
Bloody Mary Bar at Circus Mashimus Lounge
135 schedule::attendees
Location
Austin Convention Center, 3
eventtype Unofficial Party
event::about
You say Tomato
We say Clamato
But regardless what you call it- it’s still a hangover. Come get yourself a little hair of the dog before you head to your first morning session. From 9am to 11am Friday thru Tuesday.
C’mon you know you need one.
*Generously sponsored by Rovi
event::tags free booze, hangover cure, api, geek, lounge
Website www.circusmashimus.com
9:30 AM
to 1:30 PM
Talent Net LIVE! SXSW Edition
29 schedule::attendees
Location
Iron Cactus
eventtype Unofficial Party
event::about
Join us for a speed networking version of TNL. Held in Austin during the highly popular SXSW Interactive, we expect to host over 150 attendees.
What can you expect from TNL Austin? Those who have attended TNL events in DFW in 2009 & 2010 know that this is no ordinary conference. This mini conference will be FAST, FURIOUS, and FUN! Attendees can expect to learn about hands on methods that will not only prepare them for the SXSW Interactive panels to follow but give them information they can put into practice that day.
Some of the top Social Media and Recruiting industry experts in the world will share their tips for Blogging, Twitter, Facebook, Linkedin, Employer Branding, Content Development, Locaiton / Mobile Marketing, and the latest Cool Tools!.
We will have coffee, snacks, and lunch available.
Website http://tnlaustin.eventbrite.com/
10:00 AM
to 12:00 PM
InfeKTD Austin - SXSW Mixed Reality Event
24 schedule::attendees
Location
200 Academy Dr
eventtype Unofficial Party
event::about
Strictly Limited to the first 2000 people!
InfeKTD Austin is a mixed-reality world event being held during the 5 days of SXSWi 2011 (March 11-15, 2011) that fuses popular Zombie apocalypse mythology with Aztec mass ritual sacrifice and pits human vs. undead forces in a race to save the world from extinction in 2012. This event is for non-badged/badged sxsw attendees.
Registration will close on at Midnight on March 9, 2011.
Why Play?
Four Unique Storylines to Experience
PvP gameplay elements
Help decide the fate of Austin
World first mixed-reality event at this scale
Top players from each day receive a prize
Top event player receives a grand prize
Other surprises...
Follow the @infektd and @skullshovel twitter accounts for more information as we release it.
10:00 AM
to 12:00 PM
Salsa Labs Taco Breakfast Open House at SXSW 2011
160 schedule::attendees
Location
Salsa Labs Office
eventtype Unofficial Party
event::about
Salsa Labs invites you to stop by our new digs in downtown Austin just a few blocks from the Convention Center. We'll be convening there with breakfast tacos and mimosas to get SXSW started right. We hope to see our progressive friends, partners, developers and anyone else interested in learning more about Salsa and Organizing there. We're also hiring! Stop by if you're interested in working with us.
No badge is required and all are welcome, both old friends from DC and new friends from Austin.
event::tags sxsw, sxswi, sxsw interactive, happy hour, meetup, non-profit, tech, technology, organizing, advocacy
11:00 AM
to 4:00 PM
Fast Company Grill
76 schedule::attendees
Location
Moonshine Grill
eventtype Unofficial Party
event::about
Join us for lunch, cocktails and interactive fun.
11:00 AM
to 12:00 PM
Squarespace Foodtruck Extravaganza
181 schedule::attendees
Location
5th and Neches
eventtype Unofficial Party
event::about
Come and visit us at the Squarespace Food Truck! We've teamed up with four of the hottest local street food vendors to bring you some tasty deliciousness each day of SXSWi. We'll be parked over at 5th & Neches (one short block from the convention center), and will be serving from 11am on March 11, 12, 13 and 14th.
March 11 - Man Bites Dog
- PHILLY DOG - Beef dog with grilled onions and Cheese Whiz
- BEER BRAT - Beer Bratwurst with spicy mustard and kraut
- BOTTLE ROCKET - Beef hot link with sriracha mayo and jalapeno relish
12:00 PM
to 12:35 PM
Carol Bui
13 schedule::attendees
Location
Lovejoys
eventtype Unofficial Music
event::about
In the three years since Carol Bui released her second record Everyone Wore White, the Tacoma, Washington resident developed two very intense hobbies: drums and Middle Eastern dance. Both of these new pursuits play a role on Bui’s upcoming third record Red Ship available 3/8/11 on Bui’s own Ex Oh Records. Led by the single “Mira: You’re Free With Me” to be released on November 16th, the material on Red Ship is a festive, fiery blend of celebratory Middle Eastern and North African percussion coupled with progressive pop melodic tendencies.
The single brims with the musicality that caused Pitchfork to call Bui’s previous album “...a punk-bred record where the guitar is loud but the tunes prevail” and My Old Kentucky Blog to proclaim it the completion of the rock trifecta that also includes Liz Phair’s Exile In Guyille and PJ Harvey’s Rid of Me. Bui sings, plays drums, guitar, an out-of-tune doumbek, and cabasa on the track. Her longtime collaborator, TJ Lipple of Aloha plays bass and Jason Merriman claps his hands zealously.
event::tags Free beer
Website http://www.dcdoestexas.com
12:00 PM
to 1:00 PM
DCTH SXSW Meetup
16 schedule::attendees
Location
Hilton
eventtype Unofficial Party
event::about
Get the #DCTH crew together in one place. Could be dangerous.. or a hella lot of fun. Did someone mention karaoke?
12:00 PM
to 2:00 PM
IFC Crossroads House Wristband Pickup
203 schedule::attendees
Location
IFC Crossroads House
eventtype Unofficial Party
event::about
Please be prepared to present photo ID when picking up your wristband.
1:00 PM
to 2:00 PM
Kristina Halvorson
23 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Kristina Halvorson is the CEO and Founder of Brain Traffic. She will be stopping by the SX Bookstore to greet registrants and sign copies of her book, Content Strategy for the Web.
event::tags Bookstore Appearance, #sxbookstore
1:30 PM
to 4:30 PM
Refresh Kickoff Lunch
44 schedule::attendees
Location
BD Riley's
eventtype Unofficial Party
event::about
Howdy everyone, South-By is just around the corner, so its time to discuss how to start things right. Luckily, we have you covered! As we've done for the last three years, we've set up a lunch for Refreshers from around the world on Friday, March 11th from 11:30 to 2:30pm, to kick off SXSW Interactive. This is a great chance to catch up with Refreshers you met in years past and make some new friends before the conference starts i...n full. The lunch will be at B.D. Riley's, the same venue as in years past and will be a casual affair. We don't have any sponsors, so you'll need to pick up your own tab, but the pub is very accommodating and is happy to maintain separate checks. Even better, they're giving us happy hour prices and may throw in some appetizers. If you have any questions, please let me know. If possible please RSVP so we have an idea of how much space we'll need. That said, feel free to drop in even if you don't RSVP, all are welcome.
2:00 PM
to 3:00 PM
3, 2, 1, Twitter: The NASA Tweetup Shuttle Discovery Launch
55 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
event::about 150 Twitter users were selected, from over 2,500 entries, to attend NASA's STS-133 Discovery shuttle launch, with special access at the press site, and two days of programmed events -- meeting crew, talking to astronauts, exploring NASA -- and to top it all off, to view the launch from the countdown clock. We formed an instant community (within hours of being selected) via Twitter, created a Google group, FB group, email lists, and 15 of us who had never met before rented a house, and started sharing space knowledge, social media knowledge, etc. 4 other shared houses came together. Our house, the Big House, was the hub of all activities. Never having met meant nothing to us. Our first night there we gathered (over 70 of the 150) and formed our space tweeps family. Astronomers, scientists, NASA workers, digital storytellers, educators (k-12 and higher ed), videographers, all passionate about space. The shuttle never launched. The communities which were formed out of this experience are still going strong. The entire week was broadcast on JustinTV by one of our colleagues -- sharing the entire NASA learning experience with thousands of folks. We're invited back to watch the launch when she's scheduled to go in February. This was an amazing use of Social Media, and a perfect example of the power of these tools, and how they can be used to market, share, teach, grow, explore, inspire.
event::tags Panel, #NASATweetup
2:00 PM
to 3:00 PM
Being Young and Rocking It
89 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Brian Wong
event::about Being a young entrepreneur in this period of time in business and commerce is an exciting thing. It is your biggest asset. You should rock it. But how do you rock it? How do you overcome traditional preconceived notions of being "younger", more "inexperienced", and "naive"? Simple. You turn them into your strengths. Everyone always talks about how being curious, how retaining youthful characteristics is a great way to succeed without bounds. Why can't those who truly embody those characteristics be the ones that indeed reap those rewards? Most younger entrepreneurs are at the edge of a cliff. They are looking for reasons to jump, or not to jump. There are lots of people willing to tell them all the reasons of why they shouldn't. Very few are there to tell them all the reasons why they should, and to help them throughout to show them how to grow wings in the process. I'm there to nudge them. Being a 19-year-old entrepreneur with a funded start up - experience at a well-known company in the social news landscape, and literally being thrown into a pit of extremely successful entrepreneurs as a non-American (a Canadian), helped prime me to learn all of the lessons that I will be sharing with everyone. Anyone fascinated by the elusive "young" entrepreneur - and especially the type that genuinely takes tangible action towards successful milestones in their career - and wondering about how to learn from them and to help nurture their growth - should come.
event::tags Core Conversation, #rockit
2:00 PM
to 3:00 PM
Big Brother on the Big Screen
45 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Chris Conley, Cindy Cohn, Tim Edgar
event::about Can the NSA really do that? Join us at the movies to take a close look at how government surveillance has caught up with the fables dreamed up for Hollywood flicks. From location tracking to sensor networks, we'll discuss what’s technologically possible, what’s legal, and the impact on business and society. Jaunty tin foil hats and popcorn will be provided!
event::tags Dual, #BigBroBigScreen
2:00 PM
to 3:00 PM
Cargo Containers: The Next Big Social Network?
65 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Tom Stitt
event::about The clothes you wear. The electronic gizmos you use. Much of the food you eat. These physical payloads were delivered by a complex, standards based, slow-moving packet switched network that uses cargo containers as packets and container ships as the network pipe. The containers, ships and ports are going digital and getting smarter. How containerization rules commerce. How new container technology is changing 40 years of no change. Hear why containers will become an integral part of emerging human social networks.
2:00 PM
to 3:00 PM
Conference Startups: Grassroots Innovation Rocking the Event World
54 schedule::attendees
Location
Hilton Garden Inn, Trinity
eventtype Panel, Interactive
Speaker Chris Schultz, Patrick Vlaskovits
event::about Like the web, startups are transforming the world of conferences, and the action is in local and niche events. We'll explore how you can produce a world-class event that attracts a national audience by tapping into engaged niche audiences and regional passions. New technology in ticketing, marketing, and communicating makes it possible to produce an world-class event on a minor-league budget. By tapping into the lessons learned from producing open source 'camps', conference startups are more engaging, more authentic, and more community focused. With a focus on audience engagement, inspiring passions and building bonds between attendees, these startup conferences are creating a holistic conference approach onstage and offstage before and after the event. These panelists are launching the next generation SXSW's right now and you can too. BoCo, Big Omaha, Mom 2.0 Summit, TribeCon and the TEDx conferences are some of the new conferences on the new must-attend circuit. Learn how SXSW is actually incubating and inspiring this new generation of events and how you can produce the next startup conference hit.
event::tags Core Conversation, #ConfStartups
2:00 PM
to 3:00 PM
Day Stage presented by Ogilvy
39 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
event::about Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
event::tags Lounge
2:00 PM
to 3:00 PM
Death of the Textbook, Emergence of Games
105 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker James Bower, Alan Gershenfeld, Sara DeWitt
event::about Textbooks published on trees are on the way out in Texas, California and the rest of the country and world. The Textbook industry is hoping they will be replaced with on-line versions spruced up with animated graphics. However, it is likely that on-line textbooks will be no more successful than magazine advertising that morphed into banner ads. Linear content with multiple choice answers at the end of each chapter, won't work. And as with banner ads, on the Internet you can measure that they don't work. What does work? Socially networked GAMES. The question for this panel is whether games will replace traditional educational media, and what those games look like. What will the teachers manual look like? How will learning be assessed? What happens to the classroom, or the school itself, when on-line learning is available 24/7? What does the PTA look like if parents can play along with their kids? What happens to the distinction between vocational and instructional if playing games is equivalent to performing a virtual job or service? And what happens to the college admission process, if instead of taking a standardized aptitude test, students have been playing a complex game for years. In fact, what happens to colleges and universities where lecture halls still reign supreme? There is a revolution underway, driven by kids and the games they play. Will the educational system adapt or die? We will see (and discuss).
event::tags Panel, #gamesnotbooks
2:00 PM
to 3:00 PM
Fireside Chat: Tim O'Reilly Interviewed by Jason Calacanis
300 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Jason Calacanis, Tim O'Reilly
event::about In this intimate fireside chat, Calacanis interviews his personal publishing and pundit hero, Tim O'Reilly, about Tim O'Reilly. Typically Tim's the moderator or discussing a theory, but Tim's never discussed how he built O'Reilly, the Web 2.0 conference and himself, into the most respected technology publisher on the planet. Calacanis hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged. This panel is a first and a must for publishers, technologies, brand builders and thinkers.
2:00 PM
to 3:00 PM
Gamechanging: Turn Your App Into A Cooperative Game
146 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Thor Muller, Buster Benson
event::about Game mechanics aren't just for games anymore. Designers of all social apps increasingly depend on gameplay to motivate users, and direct them towards goals. Organizations, too, use games to engage employees and customers to encourage full participation. Many familiar game mechanics are deeply rooted in competition, pitting people against each other using familiar elements like leaderboards and zero-sum rewards. But there's an alternative: cooperative games provide a wholly different palette to product designers that want to put their users on the same side of a goal. Cooperative games are one way to build a smarter social web, one which organizes people to work together to accomplish really big things. In this highly interactive session we'll actually play a cooperative game to demonstrate how they work. We'll trace these dynamics as they appear in board games (Pandemic, Lord of the Rings), knowledge games used in organizations for brainstorming and planning ("Gamestorming"), and social Web apps (KickStarter, Get Satisfaction). The session will explore the specific mechanics that make this such an effective method for inspiring group performance. - Victory conditions - External conflicts - Roles & special powers - Required sharing - Coordination & planning - And occasionally...Traitors!
event::tags Dual, #coopgames
2:00 PM
to 3:00 PM
Help Save SXSW from Marketer Douchebaggery
81 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Zeb Dropkin, Emily Hickey, Ben Essen, Nihal Mehta, Ryan Daume, Emily Gannett
event::about Is SXSWi in danger of being ruined by the influx of marketers to the conference? Coming off of SXSWi 2010, Jolie O'Dell struck a cord with her post WHY SXSW SUCKS "Too many people, not enough tech... dodging and evading these shallow douchebags... only to find swarms of douchebags showing up an hour or so after the location is made known..." We're bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the tech/creator side and the marketer side make up the panel. We're aiming to land on solutions - this isn't meant to be bitch session. How can we address the challenges of a changing audience and optimize the conference for interactions that are valuable? Are some social ground rules called for? What will the audience for SXSWi 2015 look like? Can we envision how it could kick ass? This isn't a challenge unique to SXSW. Most communities struggle similarly to adapt and build value. How can we learn from their mistakes and solutions? The SXSW conference is as resilient as its participants — show up and help #saveSXSW.
2:00 PM
to 3:00 PM
How Not to Design Like a Developer
90 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
event::about Open source projects, in particular, have long skimped on presentation and packaging (basically, they are the equivalent of "she has a great personality!" in the world of blind dating). This talk is on how designer (graphic, UI & UX, all deft ninjas of the visual and editorial) organize and contribute their visual hacks to open source projects, working in tandem with engineers. Specifically, we'll look at how designers can get involved with Mozilla's Creative Collective, as well as how developers can leverage some of lessons learned by Mozilla's workflow and community-organizing techniques to foster their own design communities and inspire individuals to contribute to other open source projects of all sizes. People who have contributed to or are working on an open source project, do so in an effort to create and distribute free software (free as in “free speech” v. free as in “drinks on me tonight!”*). This is a great opportunity to get involved with a team and movement (or start your own) that making a better and more awesome internet. As a bonus, contributing to open source is also a great way to enhance your portfolio, discover the brightest people, and create career-inspiring opportunities for yourself and your peers.
event::tags Solo, #BetterDesign
2:00 PM
to 3:00 PM
How To Not Be A Douchebag at SXSW
111 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker John Adams, Ed Hunsinger, Amber Osborne, Scott Beale
event::about Back by popular demand! Whether you're a first-time SXSW Interactive attendee or a veteran, this humorous and informative conversation will help you make the most of SXSW. You'll learn what actions and behaviors to avoid so you don't get tagged as "doing it wrong". We'll also share advice on how to meet new people, navigate the parties, and have fun the without being "that guy/girl".
2:00 PM
to 3:00 PM
How to Rawk Out at SXSW Interactive
6 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
event::about A light-hearted and informative introduction to optimizing your SXSW experience (juggling parties, panels, getting around and staying charged up) from seasoned conference veterans.
2:00 PM
to 3:00 PM
Improv Classes: Not Just for Comedians and Actors
49 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Brad Temple, Kareem Badr
event::about Austin is a growing hotbed of improvisational theater. Many of the city's improvisational comedians work in the tech industry by day. This panel would explore the benefits of enrolling in improv comedy classes and how those benefits translate to additional success in your day job. Learn about basic improv philosophy and how it can enhance teamwork, spontaneity and adaptation to the ever-changing demands of our workplace.
event::tags Core Conversation, #sximprov
2:00 PM
to 3:00 PM
Lessons Learned from the Arab Spring Revolutions
47 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Azmat Khan, Habib Haddad, Katherine Maher, Russle Dubner, Susannah Vila, Vadim Lavrusik, Russell Dubner
event::about The current events in the Middle East and North Africa have shone a spotlight on how activists and ordinary citizens are using social media and connection technologies both to organize for social change and as to broadcast information from the streets in near real time. Our panelists will address questions such as, "What have been the most innovative and interesting uses of 21st century technologies in the recent campaigns?", "What are the ways activists are effectively leveraging 21st century technologies for their benefit?", "How could they use these tools more effectively and what lessons can protesters in other regions of the world learn?" and "How do we think these tools can be leveraged in these societies to improve democracy and open government?"
event::tags Panel, #ArabSpring
2:00 PM
to 3:00 PM
Lighten Your Load: Successfully Leverage Volunteers and Interns
58 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Betsy Flanagan, Jennifer Selke
event::about Bright and enthusiastic people with new ideas are willing to trade time for work experience in every field. Volunteers and interns can be a fantastic source of creative energy and labor. But organizing and managing them can become a full-time job. Want to take advantage of additional help easily and efficiently? Between Jennifer and Betsy every year they hire over 150 individuals into a training program and understand both the corporate culture and entrepreneurial workplace. Learn: 1. What type of work and organization does best with interns. 2. What elements are needed in an efficient and productive recruitment program 3. What supervision and management strategy work best with this workforce. You will leave the session with a plan in hand for how to start or revamp your internship program so you can maximize the value of this low-cost resource and get more accomplished in less time.
event::tags Core Conversation, #getmeinterns
2:00 PM
to 3:00 PM
Making Tomorrow Better Than Today is Hard Work
24 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Saul Griffith
event::about People want the future for their children to be better than the past. We hear about "solutions" for climate change every day, but it often sounds like the future will be dismal. What really are solutions, how do we think about solving the whole problem, what are the actual numbers, how do we keep track of progress, and how do we make the future better than it is today?
event::tags Solo, #BetterTomorrow
2:00 PM
to 3:00 PM
Marketing Budgets Have Gone Social – Is It Working?
121 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker David Witt, Kathy Baughman, Julie Hamp, Kris Narayanan
event::about Wisdom has it that the smart money is going social. To add impact to their communications programs, brands are moving dollars into socially-focused campaigns. But is it working? Have we reached a saturation point? Panelists will assess the impact inside and outside their organizations by this shift in priorities – and budget. This panel is presented by the Council of Public Relations Firms.
event::tags Panel, #MarketingSocial
2:00 PM
to 3:00 PM
Marvell Presents: 2011 SXSW ScreenBurn Opening Ceremony
22 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 2
eventtype Panel, Interactive
event::about Join us for the opening of SXSW ScreenBurn! Peter Hoddie, who played a pivotal role in defining Quicktime and currently VP of the Kinoma Platform at Marvell, will be on hand for opening remarks.
event::tags ScreenBurn
2:00 PM
to 3:00 PM
MicroMarketing: Get Big Results by Thinking and Acting Small
53 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Greg Verdino
event::about In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.
event::tags Book Reading, #MicroMarketing
2:00 PM
to 3:00 PM
My Kindergartner Markets Better Than You
71 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Dave Peck, Kriselle Laran
event::about Marketing is a fine line between sales and PR. This panel aims to focus on the rudimentary principles of marketing often overlooked by both new and established businesses. Special attention will be paid to "playground tactics" and ways that kids can influence others with far more success than adults. Kids have a natural instinct for marketing - they learn early in life to bring enough for everyone, to become an expert at everything, and to share just enough to make the friends but not so much where they turn others away. By approaching marketing like a five year old, brands can develop and maintain a strong identity and establish a role as an influencer in the industry. Applying concepts like bringing enough for everyone (appealing to a wide range of audiences), or staying out of detention (being marked as spam), brands too can become an expert at everything (establish itself as an industry leader). A typical five-year-old can identify common commercial jingles and name the season's popular toys. Five minutes in a playgroup can result in families having to take a trip to the toy store because of the influence of other kids on their own children. Kindergartners have a lot of influence. Its time to start following their lead and start learning the right way to approach marketing.
event::tags Dual, #kidsmarket
2:00 PM
to 3:00 PM
No Child Left Inside: Mobile Tech Meets Education
67 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker Craig Watkins, Jared Lamenzo, Juliette Lamontagne, Rebecca Bray, Richard Scullin, Drew Davidson, S. Craig Watkins, S Craig Watkins
event::about This panel looks at mobile learning technologies and programs that get students outside, envisioning a classroom framed by the sky, earth, and everything in between. The No Child Left Inside Act (NCLIA) now in Congress seeks to enhance the environmental literacy of K-12 students “to foster understanding, analysis, and solutions to the major environmental challenges” facing the nation. There is a tremendous opportunity to engage young people in science that connects their local environment to global problems, and technology is crucial to effectuate its promise. Five hundred million eyes looked on as Neil Armstrong stepped onto the Moon; under NCLIA, with eyes trained on the environment around them, learners could now help address a problem as complex as climate change. By implementing a citizen science-based model that leverages mobile technology, NCLIA could help form a scientifically literate citizenry while researchers explore questions previously unanswerable. Richard Louv’s "Last Child in the Woods" explores how going outside improves the well-being of young people, and fosters what E. O. Wilson has termed “biophilia.” Programs that combine appropriate technologies with outdoor experience can give learners a new point of entry to scientific understanding beyond textbooks, and introduce new modes of assessment beyond standardized tests.
2:00 PM
to 3:00 PM
Programming and Minimalism: Lessons from Orwell & The Clash
93 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Jonathan Dahl
event::about Programming is writing. A programmer's job is to express abstract ideas in a specific language - just like the poet, the essayist, and the composer. But while writers and composers spend years improving their style, many programmers think style stops with "two-space indentation". This needs to change. This presentation will discuss style in music, writing, and software. We'll look at such diverse sources as George Orwell, Mozart, and punk music, and will find that much of art revolves around complexity and minimalism - just like software. Finally, we'll look at specific patterns and tools for writing software that is not just effective and efficient, but stylistically beautiful.
event::tags Solo, #minimalistprogramming
2:00 PM
to 3:00 PM
Rebooting Iceland: Crowdsourcing Innovation in Uncertain Times
57 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Dilja Amundadottir, Derek Lackaff, Gunnar Holmsteinn, Heida Helgadottir, Guojon Mar Guojonsson, Gudjon Mar Gudjonsson
event::about In the US, social media innovators are changing the way people work and play. In Iceland, these innovators may offer the best hope of rescuing an entire nation. Iceland emerged in the 1990s as a financial powerhouse after a thousand years on the sidelines of global history. Icelanders became one of the world’s wealthiest and happiest nations. In 2008, three of its banks collapsed, sending the national economy into a tailspin and shattering the people’s trust in government and industry. The government was quickly replaced by one promising transparency and reforms, while a protest party headed by a comedian took control of the Reykjavik city council. This new cast of politicians is not alone in their efforts to move Iceland out from under the economic cloud. Members of the country's tech and entrepreneurial sector, which saw explosive growth in the lead-up to the collapse, have emerged as leaders in grassroots efforts to set Iceland on a sustainable path. In 2009, a loosely-organized group calling themselves the Anthill convened a “National Assembly” of 1,500 citizens. The day-long event, based on Agile methods and crowdsourcing theory, resulted in a coherent set of values, vision and ideas. A second National Assembly was held in 2010 as a preparatory step in the development of a new national constiution. Inspired by open-source processes and leaning heavily on social media technologies, these citizens are rapidly prototyping new forms of democracy utilizing the web and open innovation.
event::tags Panel, #reboot.iceland
2:00 PM
to 3:00 PM
Slaying the Four Horsemen of the Social-Media Apocalypse
43 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Jaime Punishill, Greg Matthews
event::about Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams? In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates. And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!
event::tags Core Conversation, #Apocalypse
2:00 PM
to 3:00 PM
SXSW Newcomer / Veteran Meet Up
41 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Tammy Lynn Gilmore
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up, #SXSWMeetUp
2:00 PM
to 3:00 PM
SXSW ScreenBurn Arcade
33 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 2
eventtype Panel, Interactive
event::about The 2011 SXSW® ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. The three-day ScreenBurn Arcade is the space to showcase your company's latest developments to independent developers, publishers, consumers, digital media industry professionals, and internet trend-setters and taste-makers from all around the world who attend SXSW. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.
event::tags ScreenBurn
2:00 PM
to 3:00 PM
SXSW ScreenBurn Game Developer Meet Up Sponsored by GameGround.com
16 schedule::attendees
Location
Austin Convention Center, 1
eventtype Panel, Interactive
event::about The SXSW ScreenBurn Game Developer’s Meet Up is a three-day track dedicated to help video game industry professionals do business with other industries at SXSW. Kick off the opening day of the SXSW ScreenBurn Game Developer Meet Up by connecting with top-notch video game industry over complementary beer!
event::tags ScreenBurn
2:00 PM
to 3:00 PM
Technology in Education Meet Up
32 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Steve Amos
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in how new media technology is reshaping education. Cash bar onsite.
2:00 PM
to 3:00 PM
The Life of the Startup Parent
31 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Charlie Park
event::about You’re starting a startup, freelancing as a designer / developer, working on the next Big Thing, or otherwise being a web entrepreneur. But at home, your little one is toddling around in a playpen, learning how to play soccer, working on a science fair experiment, and growing up. How do you balance your role as a parent with your role as a co-founder? How do you reconcile these two worlds, each of which would happily consume you completely? How much do you rely on your (life) partner? Your (business) partners? How do you reconcile the tension between these two worlds? Come talk with other awesome web workers with kids. Share secrets of success, awkward failures, and other startup / parenting war stories.
event::tags Core Conversation, #sxswparents
2:00 PM
to 3:00 PM
Unleashing Employees: Empower Innovation From The Ground Up
81 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Josh Bernoff, Ted Schadler
event::about Groundswell technology comes to consumers first. At home, we get social, mobile, video and cloud services pitched to us 24x7. Empowering technologies will always come to consumers first because it's a wide-open market. A single developer can build an application that changes the world from a broadband-connected bedroom. All this technology puts tremendous power directly into the hands of customers and they often have more information than your sales or services team does. You'd better make sure you give customers better information than they can get elsewhere. The only way to do that is to empower employees to directly engage the needs and expectations of customers. Fortunately, they are not standing still. Your innovative employees are already building new solutions using these same technologies to solve customer problems. In fact, 37% of US information workers use do-it-yourself technology to get work done. It's covert innovation – your employees solving your business problems at the ground level. The challenge is to support this innovation while keeping the company safe. That takes a whole new way of thinking and acting. It takes an empowered IT organization working under a new set of principles. Empowerment is chapter 3 in the Internet story. Chapter 1 was the Web. Chapter 2 was Social Computing. It has that feel of inevitability. Companies like Best Buy that empower employees to solve customer problems will win. Companies that don't will lose.
event::tags Dual, #EmpoweredSXSW
2:00 PM
to 3:00 PM
Web 3.0 and Human Computation: Ancient Mayan Legacy
42 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Javier Gramajo-Lopez, Luis von Ahn
event::about [Session will be presented in ENGLISH. Sesión será presentada en INGLÉS – Web 3.0 y Computación Humana: Legado Maya. SXSW Latin America programming hashtag: #sxswLatAm] The small country of Guatemala is contributing positively to the advent of web 3.0? This panel will share some of the research and projects from Guatemalan Artificial Intelligence Scientists and how a small group of a few hundred young engineers have churned out dozens of prototypes and concepts for semantic web ontologies that solve real world problems and dilemmas. The prototypes combine Semantic searches and Semantic Databases which are the base of Web 3.0. One can argue that “it was not in vain” that the Ancient Mayan people of Guatemala are known to have been the pioneers in the use of “zero” amongst all the great World civilizations. General theme of Web 3.0 to be covered by the panelists: The rapid growth and development of the Web has made it be unequally divided, ranging from Web 1.0 to Web 3.0, and even Web 4.0. Still today the main challenge is the “searching and presenting” of information. The explicit representation of the semantics underlying web resources will enable a knowledge-based web that provides a qualitatively new level of service. Automated services will one day assist humans in achieving their goals by "understanding" more of the content on the web and thus provide more accurate filtering, categorization, and search of information sources. Ontologies will play a key role.
event::tags Core Conversation, #Mayas3.0
2:00 PM
to 3:00 PM
Writing Workshop with @BettyDraper: Saying It Short
99 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Helen Klein Ross
event::about In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."
2:00 PM
to 3:00 PM
Your Business + Social Mission = Happiness + Ka-Ching
30 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Olivia Khalili
event::about To expect you to add social purpose to your business just because it’s a good thing to do is foolish. Whether you're an employee or owner, you have a bottom-line and other obligations to meet. But doing good is a business strategy, not merely a moral argument or trend. In this core conversation we'll talk about how your company--no matter its size, focus or budget--can profit from integrating a social mission, how to win support for new initiatives and where to begin. Learn how companies like Linden Labs and Interface used sustainability to differentiate themselves, drive innovation and cut costs.
event::tags Core Conversation, #KaChing
2:00 PM
to 3:00 PM
Your Meetings Suck and It's Your Fault
171 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Kevin Hoffman, Kevin M Hoffman
event::about Your meetings are stale, remote, and awkward conversations. You know you rock, but not everyone in your meetings is rocking to the same tune. Sometimes you aren't even sure you are in the same rock band anymore. After having one too many unproductive (and occasionally sleepy) meetings, Happy Cog reinvented it's approach to meeting design around interactive activities, informed conversation, and collaborative design exercises. Happy Cog’s Experience Director Kevin M. Hoffman will review the key ideas from the history of meeting design and good facilitiation, then explore approaches for meetings that have proven engaging and successful to Happy Cog clients. This talk will cover business strategy and project definition activities, conflict resolution processes, big group/small group conversation management, simple research engagements, deliverable presentations, and finally, post mortems. Many expamples will be pulled from Happy Cog's meeting approaches for clients like ecommerce (Zappos, Groupon), tourism (VisitPhilly.com), higher education (Georgetown University, MICA), and museums (the National Holocaust Museum).
2:00 PM
to 3:00 PM
The Tweet House sponsored by Chevrolet
59 schedule::attendees
Location
ND at 501 Studios
eventtype Party, Interactive
event::about
The Tweet House is a celebration of the Real-Time Web and Twitter's pervasive role within it. It brings together those who are creating and evangelizing the technologies that are defining the future.
event::tags Party
2:30 PM
to 3:30 PM
90 Days with the Phoenix Mars Mission
51 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Andrew Kessler
event::about This is a talk about winning the nerd lottery: The luckiest fanboy in fandom gets a shot to spend three months with unfettered access to mission control--that’s a journalistic first and potential NASA no-no. It’s just your average summer trying to capture the story of 130 of the world’s best planetary scientists exploring the north pole of Mars. It’s a warts-and-all look at the Phoenix Mars mission and NASA’s space narrative from a regular guy who once dreamed of leaving the planet. We’ll focus our space story on a Martian photographer. “Don’t call me that,” Peter Smith, the world’s greatest Martian Photographer says. “And don’t make me look like some wacko mad scientist.” Peter has a hard enough time with the mission’s image as it is. Peter is particular about image because he knows how getting it right has the potential to inspire the next generation of adventurers. More than half his team is here because they grew up watching Apollo and Viking missions. “What’s going to inspire the next generation?” He wants to know. We all want to know.
event::tags Book Reading, #martiansummer
2:45 PM
to 3:45 PM
John Gerzema
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about John Gerzema will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live.
event::tags Bookstore Appearance
3:05 PM
to 4:05 PM
Kris Krüg
19 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Photographer Kris Krüg will be stopping by the SX Bookstore to meet fans and sign copies of his book, Killer Photos with Your iPhone.
event::tags Bookstore Appearance, #sxbookstore
3:30 PM
to 4:30 PM
"Stuff Mom Never Told You" and "Stuff to Blow Your Mind"
7 schedule::attendees
Location
Driskill, Maximilian Room
eventtype Panel, Interactive
Speaker Julie Douglas, Roxanne Reid
event::about Stuff Mom Never Told You (Friday, March 11 joint-podcast session): Can you keep a secret? Even though mom had some great lessons growing up, there were some things she kept from you too. Tune in as Cristen and Molly break down the things your mom wants you to know, but didn’t tell you herself. Stuff to Blow Your Mind (Friday, March 11 joint-podcast session): Are you secretly a mad scientist? From pesky mosquitoes to Darwin, hosts Robert and Julie deconstruct and explore the fascinating world of science. Honored as a top new podcast in 2010 by iTunes, this podcast will turn anyone into a science-loving nerd.
3:30 PM
to 4:30 PM
App, Shmapp, Tell Me What Works Across Platforms!
186 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Aaron Forth
event::about The mobile market is flooded with fun, useful and engaging applications. These apps are becoming increasingly important to a company’s success but many companies are simply recreating their product for mobile without giving adequate consideration to the differences in mobile and Web based usage patterns. Additionally, specific benefits that the Apple and Android platforms offer are commonly not fully leveraged. During this session, Aaron Forth, vice president of product for Mint.com and director of Intuit Personal Finance Group, will discuss how companies can analyze customer usage patterns to develop the best possible mobile application and mold the app to harness the advantages of each platform.
event::tags Solo, #sxswmobileapps
3:30 PM
to 4:30 PM
Are We Not Men? Reaching New American Dads
26 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Craig Heimbuch, Jason Avant
event::about Men's media has changed tremendously- almost as much as men and dads have. Today's dads are active in every aspect of the household, from parenting to chores, and yet, they are largely overlooked as readers and consumers. New American Dads are thirsty for knowledge and a community that speaks their common language - that of the real man. The new language of men helps Jacks of all trades learn how to be better at all of them, retain their essential masculinity and perform well in a new paradigm of family, work and self. Traditional media outlets - those that espouse the virtues of supposedly manly interests ($10,000 suits, rare scotch and women, women, women) are missing an opportunity to serve this emerging male marked. In order to speak 'Dad,' media must speak to the realities of his life, his priorities, responsibilities, aspirations and, above all else, be useful. The growing online media directed at the New American Dad understands that service journalism - that which seeks to inform as well as entertain - is the next evolution in the daddy blogger. Blogs have their place, but in order to effect change in men's media, online resources must engage the reader in a conversation, one in which the consumer walks away feeling better informed than they had before engaging the site. Service journalism - how-tos, how it works and best-of lists - have practical applications in readers' lives, thus engendering loyalty and creating conversations with a long overlooked population, while developing an audience for whom older media models based on supposed aspiration and stereotype have little meaningful impact. Speak to dads in their language, encourage them to speak back, teach them something they can use and entertain them - this is the next evolution of men's media.
event::tags Core Conversation, #Dads
3:30 PM
to 4:30 PM
BattleDecks 2011
201 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Mike Monteiro, Albert McMurry, Andrew Crow, Bryan Mason, David Cairns, Erika Hall, Jen Bekman, Jennifer Daniel, Joshua Cagan, Molly Lewis, Nick Douglas
event::about Battledecks is a laugh-riot rollercoaster of fun and nerves as several contestants try to put together coherent presentations from nonsensical Keynote decks. Previous contestants have laughed, cried, wet their pants and gotten impregnated during the show. The audience has a great time. Everyone goes home happy. Last year's show was a huge success, and we didn't even hand out free vuvuzelas to the audience.
event::tags Panel, #battledecks
3:30 PM
to 4:30 PM
Beginner's Guide to SXSW Film
24 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Agnes Varnum, Laurent Rejto, Jette Kernion, David Zellner, Ingrid Kopp
event::about How do I into the movies I want to see? How do I get to the theater on time? What panels are must-see? Rookies should come armed with questions for long-time SXSW panelists to share the best tips and tricks!
event::tags Film Festivals
3:30 PM
to 4:30 PM
Can You Trust Me?
54 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Paul Parkin
event::about It’s no secret that it’s been a tough time for some of the world’s most trusted brands—BP, Google and Facebook are just a few of the companies that have been recent victims of brand erosion. In the digital age, information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day a brand is synonymous with trust for millions of people, the next day it’s being dragged through the digital mud by a few over a product recall or privacy violation. Unfortunately, it’s happening faster and with bigger implications and greater transparency than ever before. Consumers have stopped basing their trust of successful brands on the mere knowledge that they are financially successful—or because they run ads that inspire trustworthiness. In fact, it seems the very definition of “brand trust” is morphing as rapidly as technology is. More often, an increasingly-skeptical public is flocking to the web for real-time information and social network commentary posted by “officials” or by anyone else with an Internet connection and an axe to grind. Paul Parkin, Founding Partner of SALT Branding and expert on brand building, will provide an overview of the ever-evolving “brandscape” and share strategies for building and maintaining brand trust online and offline. He will also discuss how to best redefine and measure brand trust across different generations—Baby Boomers, Gen X and Gen Y—and why consumer collaboration will be key for marketers in the years to come.
event::tags Core Conversation, #Trust?
3:30 PM
to 4:30 PM
Child's Play: Game Design As An Educational Gateway
45 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
event::about Society stands to gain a lot from our next generation of kids, who are not only consuming vast amounts of media, but highly engaged with creating media themselves. Research shows the top type of media kids aim to engage in online are games. If we empower them with the tools to make their own games, we give them the opportunity to build valuable technical, artistic, storytelling, media literacy, and complex systems thinking skills. This panel will explore actual classroom case studies and perspectives on the effects of teaching game design to young children.
event::tags Panel, #gamegateway
3:30 PM
to 4:30 PM
Cops 3.0: The Future of Policing and the Internet
31 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Kirby Plessas
event::about The internet has become a critical tool for law enforcement.This presentation will demonstrate ways it is used for investigations and community outreach, discuss privacy issues and controversies, and explore the reach and limits of the law when police go online.
3:30 PM
to 4:30 PM
Creating an Effective Marketing Intern Program
49 schedule::attendees
Location
Hilton Garden Inn, Trinity
eventtype Panel, Interactive
Speaker Amanda McGuckin Hager, Caroline Lim
event::about Would you like a helping hand that is affordable, accommodating, and productive? With the explosion of Web and mobile applications, now more than ever, companies could benefit from a helping hand. With so much to do, and so little time, Amanda and Caroline share how to knockout that online marketing to-do list with an internship program, where they address how to assess the workload, create a mutually beneficial program and recruit Rockstar interns. Amanda and Caroline will share strategies and tactics on: (1) Finding ideal tasks for interns (2) Developing the internship program structure (3) Setting expectations on free versus paid. This presentation intends to show you how to create a win-win situation for both your company and your interns.
event::tags Core Conversation, #Interns
3:30 PM
to 4:30 PM
Do Agencies Need to Think Like Software Companies?
136 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Allison Mooney, Amanda Kelso, Matt Galligan, Rick Webb, Robert Rasmussen, Ben Malbon, Rob Rasmussen
event::about How much do marketers (& their agencies) need to know about technology? Advertisers and brand marketers are entering a brave new world -- one where code is on par with content. "Consumers" are now "users." So should "marketers" be "developers"? Enter the hybrid marketer. More and more agencies are finding they need to educate and cultivate a new breed of people who understand tech from a marketing and brand perspective, and who have a consumer mindset. At the same time, agencies are adopting practices--agile development, continuous deployment--learned from the tech world. But should they really try this stuff at home? Should "marketers" be worrying about, say, the video capability of the latest iPhone, or pushing the envelope with HTML5? Or should they just stick to their core competencies and work with established software companies / dev shops to realize their ideas? How else is technology affecting the agency model and the creative process?
event::tags Panel, #agileagency
3:30 PM
to 4:30 PM
Expressing Yourself Musically with Mobile Technology
40 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Ge Wang
event::about The mobile landscape as we know it is focused heavily on gaming, productivity and social media applications. But as mobile technology continues to advance and phones become smarter, people will search for even more intimate, immersive and interactive ways of expressing themselves. Today, mobile technologies have made music creation easy, affordable and accessible to the masses, enabling users of all ages, abilities and backgrounds, to create and share music, regardless of previous musical knowledge. Whether you’re a fan of hip hop, classic, pop or video game theme music, there is an app for everyone. And the entertainment industry has taken notice – almost every big name artist or brand has an app for mobile devices. Most of them are just fancy message boards providing information, but some are pushing the limits of what it means to interact with the artist or brand. From the palm of your hand you can Auto-Tune your voice to sound like your favorite hip hop star, play an instrument designed by Jorden Ruddess of Dream Theater or join a virtual Glee club. Each of these artists and brands are building communities thru mobile apps that provide anyone the ability to explore their inner star. This presentation will discuss how advances in mobile technology have opened up a new world of expression to everyone and enabled users to broadcast their own musical talents across the globe.
event::tags Solo, #MobileMusic
3:30 PM
to 4:30 PM
Fan to Fanatic: True Blood's Marketing Hook
65 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Erica Wiggins, Zach Enterlin, Erica Stall Wiggins, Liz Henderson, Sabrina Caluori, Mike Monello, Todd Brandes
event::about Television series' such as True Blood start with a great idea, a great script, and great actors. But what happens between concept and phenomenon? HBO has capitalized on the momentum the show has gained throughout the first three seasons with some of the most creative marketing campaigns ever, including a Tru Blood drink campaign for a beverage that had yet to exist, creative that “hacked reality” and spoke to the vampires living among us, a Jessica Hamby character video blog, opposing web sites for the American Vampire League and Fellowship of the Sun, and merchandise ranging from Lafayette's "L" necklace to Sookie's Merlotte's apron. Attendees will follow the story of True Blood from the inception of the series through the creation of the "immersion" fan experience through the mediums of Print, Television and the Internet. They will learn the selling points, the marketing tools and the magic that "turn" fans into fanatics.
event::tags Panel, #truebloodsxsw
3:30 PM
to 4:30 PM
Folkways These Days: Crafty Knowledge in Digital Networks
55 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
event::about With the rise of the virtual has come a renewed interest in the material. Evidence of this renewed interest is everywhere in pop culture, from steampunk to Maker Faire, from Readymade to Make to Etsy, from yarn bombing to LED throwies. We see it in craft: the handmade mandolin, the carefully stitched quilt, the custom cabinet. We see it in the vinyl resurgence and the newfound nostalgia for the mix tape. We see it in the Bamboo Bike Studio. We see it in the resurrection of Polaroid film by the IMPOSSIBLE project. Even as we go further into digital culture, we’re getting up from the computer to hold stuff, to make stuff, to shake stuff. And yet, there’s a sense that renewed interest in the material is facilitated by digital networks. That is, we go online to learn about craft, to meet-up with makers, to feed our fetishes. We send pictures of our creations from our digital devices to our social networks. All over the Web non-technical people are using new media to create, arrange, redesign, archive, and distribute their crafts. As they do, new techno-folkways are being passed down not only via new tools and networks, but also--as William Graham Sumner writes in his seminal book, Folkways--by "tradition, imitation, authority.” Folkways--the paths worn by mild social pressure--are being trod online. This panel will explore the various crossroads where craftwork meets network, with special attention paid to bridging the digital divide in rural America.
event::tags Panel, #SXSWfolkways
3:30 PM
to 4:30 PM
From Personal Blogger to Professional Marketer
51 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Melissa Lion, Deb Rox
event::about There are many ways to make a pittance as a blogger. Google ads will bring home a very small amount of bacon. Maybe a slice. The book deal, though coveted, is often meager at best. And there are all of those adorable animal species who are just waiting for their photos to be manipulated into something even cuter/funnier/more irritating, but what happens when the next tiny cute animal comes along? Moms ought to pour their hearts out every day for more than free fabric softener. How can bloggers get paid appropriately for generating and promoting content and managing a loyal community? How about a leap from the job where you spend most of your day ignoring the tedium by blog surfing, checking out Twitter and replying to the growing comments on your blog, into a position that will probably pay better and allow you to use all of those skills you learned as a blogger? This presentation will show both sides of taking skills learned as a blogger and translating them into a career change or enhancement. The presentation will be conducted from two points of view-the blogger, and, the hiring manager.
event::tags Core Conversation, #blog2market
3:30 PM
to 4:30 PM
Google's Marissa Mayer Presents
316 schedule::attendees
Location
Austin Convention Center, Ballroom D
3:30 PM
to 4:30 PM
Got Great UGC, Poor Monetization?
38 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Marty Roberts
event::about What makes your user-generated content great? It’s the users. If they like it, they’ll come and stick around. So if they like what they see and you’ve got a high number of video views, how do make that work for your business? First, you have to realize that building an audience and monetizing UGC doesn’t require a special strategy, because everything your content business puts out into the world already comes from a socially-oriented vantage point. Uh-oh; you mean you don’t have that mindset? Okay, that’s a problem. You can’t expect people to engage and share if everything you do doesn’t give them a reason to care. During this panel, we’ll talk about why a user-focused approach is the best foundation for UGC campaign success. We’ll discuss transparency of ads and sponsorships, balancing content and ads, good design, and how UGC sites with large, naturally engaged audiences can build on their success.
event::tags Core Conversation, #UGC$$
3:30 PM
to 4:30 PM
HackingWork: Why Good Work Means Breaking the Rules
77 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Bill Jensen
event::about Business is broken. We gotta fix it. Together, in this session, we'll start doing just that. Hacking Work is about exposing the cheat codes for work that we found while interviewing an underground army of benevolent hackers — working around business's stupid rules.
event::tags Book Reading, #hackingwork
3:30 PM
to 4:30 PM
Hold on Loosely: How Loose Organizations Work
76 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Clay Spinuzzi
event::about Companies always try to grow so they can do more things, add more capabilities, and make more money - right? Not anymore: Not in Austin, or in many other places. People are finding that digital and mobile technologies can help them to organize more loosely and rapidly, and that means they can keep small and flexible, scale up when necessary, and link up with other loose organizations to swarm big projects, even if they are freelancers working out of their own houses, coffee shops, or coworking spaces. How do these loose organizations work? In this core conversation, I'll briefly share stories from my research into some of Austin's loose organizations: freelancers, coworking spaces, and an internet startup. I'll discuss how the organizations in my research hold together, function, and build links with each other. With these cases in mind, I'll moderate a discussion about attendees' own experiences with loose organizations and brainstorm ways to make them run more effectively. Afterwards, I'll post conversation notes on my blog so we can keep the ball rolling after SXSW.
event::tags Core Conversation, #sxswloose
3:30 PM
to 4:30 PM
Matt Mullenweg Interview: The Future of WordPress
147 schedule::attendees
Location
Austin Convention Center, Ballroom A
3:30 PM
to 4:30 PM
Play at Work: Agile Games for Productive Teams
75 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Alon Salant, Christian Nelson
event::about Get together with other conference attendees and play games in this unique participatory interaction. If you are curious about Agile development and want an insider view of the activities Agile teams do every day, this session is for you. A special emphasis will be placed on experiential learning through Agile games and exercises, such as "Story Writing" and "Planning Poker," in this hands-on, interactive session. Learn first-hand how games and other Agile tools and techniques can be successfully adopted by project teams, resulting in rapid delivery and improved teamwork. Participants will be strongly encouraged to share their own experiences and learn from each other in this session.
event::tags Solo, #playatwork
3:30 PM
to 4:30 PM
Promiscuity or Private Groups: Mobile Photo Sharing
26 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Louis Gray, Mayank Mehta
event::about We all know photo sharing is nothing new - it's been around as long as photos have been around and that's a long long time! So what's all the buzz around mobile photo sharing now? Are people all jumping on the bandwagon to share their mobile photos? Instagram just passed 1M users within 3 months of their launch. Path introduced somewhat controversial private group sharing with 50 friends limit. And LiveShare by Cooliris just launched the first flexible private group sharing service for photos. Which brings us to question, are users more likely to resort to private streams? Is that where we are headed - small, intimate groups? What does it mean for the overall social graph(s) we have been building for the past years? Come and join in on the discussion around mobile photo sharing, the hottest topic in Silicon Valley.
event::tags Dual, #MobileSharing
3:30 PM
to 4:30 PM
Social Games: Manipulating Your Brain Chemistry, For Good
80 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
event::about Generally speaking, there's an assumption that casual games are a waste of time. What can playing a "meaningless" Facebook game for a few minutes really accomplish, anyways? Do I really need to "rescue" another "sheep"? Another point of view is that they're a little bit sinister, manipulating you into emptying your wallet, or giving up personal information. But perhaps both positions are missing the point. This new genre we call "Casual Social Games" represents a fascinating opportunity to better understand our own behavior, and to direct it, intentionally, for our own benefit, and for the greater good of society.
event::tags Panel, #makinggamesbetter
3:30 PM
to 4:30 PM
Social Network Users' Bill of Rights: You Decide
53 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
event::about The Facebook and Google privacy controversies of Spring 2010 highlighted the gap between technical innovation and user expectations on a global scale, leading representatives of various user constituencies to draft a definitive Social Media Users Bill of Rights for the 21st Century at the Computers, Freedom and Privacy Conference in San Jose, CA. The idea of a Social Network Users’ Bill of Rights (#billofrights) has been around for years, but no large user set has actually collated the key values and principles that should go into such a Bill of Rights and put them to a world-wide vote – until now. All privacy law is based to some degree on social norms. The panelists and other representatives of various user constituents drafted a definitive Social Media Users Bill of Rights. This kicked off a conversation between Facebook, the ACLU and others affected by technology’s expansion into daily life. The next step is to debate and have a public vote on it. The voting is open from now until June 15, 2011 – the anniversary of the date the U.S. government asked Twitter to delay its scheduled server maintenance as a critical communication tool for use in the 2009 Iran elections. As the preamble of the document reads, "We the Users," the “Bill of Rights” document has been released to the public for vetting and debate. This is an important step, both from a future activism and legislative perspective, in the fight to define our digital futures. Through this discussion, we will explore the evolution of privacy in the digital age, the changing relationship between users and online service providers, and the social, political and cultural ramifications of life in a networked world – and the SXSWi community will have a say in the development of a watershed document for user rights online.
3:30 PM
to 4:30 PM
SXSW Newcomer / Veteran Meet Up
24 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Teresa Van Deusen
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up, #SXSWMeetUp
3:30 PM
to 4:30 PM
Technology in Latin America Meet Up
7 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Ricardo Guerrero
event::about Meet, network, share new ideas and make new friends with other Latinos and Latin American attendees at the 2011 SXSW Interactive Festival. Bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
The Accidental Writer: Great Web Copy for Everyone
111 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Melanie Seibert
event::about Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the "accidental writer," you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.
event::tags Solo, #accwriter
3:30 PM
to 4:30 PM
The New Frontier of Social Gaming
65 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Brian Reynolds
event::about In this talk, Brian will discuss the typical social gamer and how this profile has evolved in the last year. 2009 was about introducing social gaming to the mainstream. In 2010, social gaming has gone mainstream with 65 million people playing FarmVille alone. 2009 was about introducing social gaming to the mainstream. In 2010, the quality bar has gone up with the release of games like FrontierVille, which hit 20 million users in its first forty days. This talk is targeted towards social game developers. In the talk, Brian would discuss the innovation and mechanics it takes to build fun, viral and engaging social games.
event::tags Solo, #ZyngaSXSW
3:30 PM
to 4:30 PM
The Potential of Augmented Reality for Education
61 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker Brandon Carson, Brendan Scully, Enzo Silva, Karen Hamilton, Tish Shute
event::about Augmented Reality (AR) is on the verge of becoming a household name. Even though the concepts and technologies that make AR possible have been around for quite sometime, the tech-savvy community has been abuzz lately as mobile platforms such as iOS and Android have played a large role in bringing AR to the masses. But what is AR? In a nutshell, AR is a reality or environment that is augmented by layers of computer-generated information. Recent AR technologies have allowed for mobile devices to add layers of reality atop the world we see through our cell phone cameras. Several applications such as Layar, AroundMe and others allow users to find and interact with information and other users by simply panning their cell phones around them. What are some current examples of AR technologies, applications and potential uses around today? How does this technology affect education? What types of knowledge, community-building activities, contextual and informal learning experiences can be created with AR? How can we use AR to augment learning outcomes and creation of communities of practice? These are just some of the questions we will discuss on this panel.
3:30 PM
to 4:30 PM
The Steroid Culture of Social Media: You Use?
36 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Tim Walker, Laura Beck, Kyle Flaherty, Troy Nalls
event::about Ever think about taking shortcuts to boost your numbers? You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. The numbers that make you "important" to all those other social media influencers. I know you have. You know you have. But did you use those performance enhancing social media techniques? Humans are naturally drawn to shortcuts. Even when they are already successful. Take Barry Bonds. Not the Barry Bonds you remember with the bulging muscles in San Francisco. The younger, leaner version. The one who was with the Pirates and on his way to the Hall of Fame. Each day he worked hard on the fundamentals of the game. Then, boom, he was on steroids, a caricature of himself and a tarnished legacy. Why? The numbers competition. We all know the equivalent of a Barry Bonds in social media. Someone who is enhancing their performance the wrong way. Maybe it started with a simple list buy of Twitter followers. But then suddenly they were researching blackhat SEO techniques for a temporary boost in traffic. Then one day they wake up in a cold sweat after an all night Astroturfing session. It's time to get help! Join us for a frank discussion on how the steroid culture has infected the social media realm. We will discuss the signs of a social media steroid user, how it hurts us all and a 12-step program to rehab those that have already fallen down the hole.
event::tags Panel, #SXSWsteroids
3:30 PM
to 4:30 PM
Thin is In. The Future of Digital Wallets
104 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Christina Nguyen White
event::about The growing hole in your back jeans pocket is getting a bit too personal. No need to swipe anymore. Just scan. When can we get rid of our wallets without losing the cash? We know mobile is here. Now learn how far we can take it. Digital wallets are within very close reach. With RFIDs, QR codes, and Big-Brother-like tracking, the technology is already in place. Checkout with your phone. Instantly grab coupons when you checkout. Scan your digital ticket at Friday’s ballgame. Digitally split the bill with your friends. The possibilities that we’ve always wished for are now within reach. Get a glimpse into how retailers are edging towards digital, understand the impact of how this will change the way we buy, and ultimately, as designers, understand how this will change the way we interact with our mobile phones.
3:30 PM
to 4:30 PM
Under 25 and Rebuilding Communities Using Social Media
27 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Corvida Raven, Karl Rivera
event::about “Children are the living messages we send to a time we will not see.” -Neil Postman, The Disappearance of Childhood (introduction), 1982 As we move into an era of digitalization, today's youth are poised to reap the rewards they sow (and tweet), and have been given the opportunity make history along the way. The youth are taking the reins on this technological era to generate more options for our lives than ever before. Youth from all over the globe are using digital platforms and tools to transform communities and building our very own empire. Free from financial limitations, cultural pressures, and stigmas, the Internet is serving as one of the biggest platforms to help the youth make impacts in everyday life. We’re creating new jobs, rebuilding communities, expanding networks, developing critical business skills, and learning how to preserve our history. We’re using the internet to “connect the dots” and this panel will take a deeper look at how the youth are making changes.
event::tags Core Conversation, #under25
3:30 PM
to 4:30 PM
Why Everything is Amazing But Nobody is Happy
157 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Daniel Hope, Zachary Burt
event::about According to Louis CK: "Everything is amazing and nobody is happy". Are we humans overwhelmed by witnessing Moore’s Law in action? Has Social Media and it’s accessories left us technologically rich but spiritually bankrupt? This panel will explore the effects Social Media is having on us as humans and spiritual creatures in three areas: -Our Evolution: Humans have spent millions of years hunting and gathering but just the past few pointing, clicking and tweeting. What effect is Social Media having on our development as human beings? Is it ushering us into the next stage of human evolution or is it just making monkeys out of us? -Our Relationships: Facebook is being cited by divorce lawyers as the next big catalyst for marriage break-ups, but it can also connect us with amazing people we never would have met otherwise. And what about our relationships with ourselves when we can’t even sit quietly alone because we have an iPhone? How can we use these tools to become actual friends and not just Facebook friends? -Our Spirituality: Social Media can connect us with some truly transcendent moments (Paul Potts singing opera) and these moments can make the human spirit soar. But, in the long run, is it just dumbing us down with instant gratification and vibrating Twitter notifications? This panel will explore how we can use our embarrassment of technological riches to become better and more content people.
event::tags Core Conversation, #everythingsamazing
3:45 PM
to 4:45 PM
Josh Bernof
12 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Josh Bernof will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Empowered.
event::tags Bookstore Appearance, #sxbookstore
4:00 PM
to 5:00 PM
Catherine Hardwicke
21 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
event::about From Twilight director Catherine Hardwicke comes the romantic fantasy thriller Red Riding Hood. The beautiful young Valerie is about to choose her heart’s desire when her sister is murdered by a werewolf. As the death toll rises with each moon, Valerie fears that the werewolf could be someone she loves. Red Riding Hood: Script to Screen presents the entire shooting script, concept art, and director’s notes from the film. Stop by the SX Bookstore to meet Catherine Hardwicke and get a signed copy of Red Riding Hood: Script to Screen.
event::tags Bookstore Appearance, #SXBookstore
4:00 PM
to 5:00 PM
Sarah Blakely-Cartwright
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
event::about Sarah Blakley-Cartwright is a recent cum laude graduate of Barnard College. She is a recipient of the 2008–2009 Mary Gordon Fiction Scholarship Award and the 2009–2010 Lenore Marshall Barnard Prize for Prose. She grew up in Los Angeles and Mexico. She now writes in New York City and Los Angeles. Despite what the book may say, she actually prefers wolves to people.
event::tags Bookstore Appearance
4:00 PM
to 5:00 PM
Shiloh Fernandez
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
event::about SHILOH FERNANDEZ (Peter) also stars this March in the independent film “Skateland,” which premiered in competition at the 2010 Sundance Film Festival and went on to earn applause at other film festivals, including SXSW. Fernandez grew up in the small Northern California town of Ukiah and, at age 19, moved to Los Angeles to pursue acting. He first gained praise in the 2006 telefilm “Crossroads: A Story of Forgiveness.” The following year, he made his feature film debut in the indie thriller “Interstate.” Fernandez’s subsequent film credits include the drama “Red,” with Brian Cox, which premiered at the 2008 Sundance Film Festival; “Gardens of the Night,” alongside John Malkovich, Jeremy Sisto and Harold Perrineau; “From Within,” opposite Thomas Dekker; “Deadgirl,” which premiered at the 2008 Toronto International Film Festival; the critically acclaimed “Cadillac Records,” in which he co-starred with Adrien Brody, Beyoncé Knowles, Jeffrey Wright and Gabrielle Union; “16 to Life”; and “Happiness Runs.” On television, Fernandez starred in the “Gossip Girl” spin-off, and has had recurring and guest roles on a number of series, including “Jericho,” Showtime’s “United States of Tara,” created by Diablo Cody, “Three Rivers” and “CSI: NY.” Fernandez will be joining Catherine Hardwicke and Sarah Blakely-Cartwright at the SX bookstore.
event::tags Bookstore Appearance
4:00 PM
to 5:00 PM
The Personal MBA: Mastering Productivity, Happiness, and Wealth
131 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Josh Kaufman
event::about Running a business can be intimidating, frustrating, and stressful if you don't really understand the fundamentals of how every successful business works. Life gets much easier once you understand what you're doing: if you correct your business mental models, you'll quickly achieve a "Triple Double" - doubling your profits, doubling your productivity, and doubling the fun you have at work this year. This panel will teach you the most powerful fundamentals of business - a few simple ideas that you can use immediately to make more money, get more done, and actually enjoy the process of building your world-changing venture. “These concepts really work: I’m booked solid with clients, making 8x more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can’t afford to miss this.” – Tim Grahl, Founder and CEO, Out:Think Group
event::tags Book Reading, #personalMBA
4:00 PM
to 8:00 PM
PubCamp
62 schedule::attendees
Location
Caffe Medici
eventtype Party, Interactive
event::about
Join Guy Kawasaki, Scott Dadich, Rick Levine and Sarah Wendell for a night of digital publishing keynotes, conversations, and cocktails.
event::tags Party
4:00 PM
to 9:00 PM
Purevolume House Badge Pickup
162 schedule::attendees
Location
PureVolume House
eventtype Unofficial Party
Speaker/Artist(s) Info
TBA at www.purevolume.com/thehouse
event::about
Badge Pick up Fri, March 11th - Tues, March 15th 4pm - 9pm
Badge Pick up Wed, March 15th - Sat, March 19th 1pm - 10pm
4:20 PM
to 5:20 PM
Josh Kaufman
4 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Josh Kaufman will be stopping by the SX Bookstore to greet registrants and sign copies of his new book, The Personal MBA: Master the Art of Business.
event::tags Bookstore Appearance, #sxbookstore
4:30 PM
to 5:30 PM
Andrew Kessler
5 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Author Andrew Kessler will be meeting fans and signing copies of his new book, Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days with the Phoenix Mars Mission.
event::tags Bookstore Appearance, #sxbookstore
4:30 PM
to 5:30 PM
Filmmaker's Lounge: Press/Bloggers Meet Up
12 schedule::attendees
Location
Austin Convention Center, Room 17B
4:30 PM
to 5:30 PM
NEVERDIE Studios Presents: SXSW ScreenBurn Arcade Happy Hour
29 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 2
eventtype Panel, Interactive
event::about Join ROCKtropia in a toast for victory in the first Virtual World War! The fight for the future of Music.
event::tags ScreenBurn
4:50 PM
to 5:50 PM
Bill Jensen
9 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Mr Simplicity, Bill Jensen, will be stopping by the SX Bookstore after his book reading to greet fans and sign copies of Hacking Work: Breaking Stupid Rules for Smart Results.
event::tags Bookstore Appearance, #sxbookstore
4:50 PM
to 5:50 PM
Kevin Poulsen
18 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Wired senior editor Kevin Poulsen, will be stopping by the SX Bookstore to meet fans and sign copies of his new work, Kingpin: How One Hacker Took Over the Billion Dollar Cyber Crime Underground.
event::tags Bookstore Appearance, #sxbookstore
5:00 PM
to 6:00 PM
5:00 PM
to 6:00 PM
Apps for Healthy Kids: Government Challenges FTW
34 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Amanda Eamich, Bev Godwin, Brandon Kessler, Jenn Gustetic, Peter Rhee
event::about The Apps for Healthy Kids competition pooled $60k in prizes in support of the First Lady's Let's Move initiative to reduce obesity and raise awareness for healthy lifestyles. USDA led the effort providing the MyPyramid dataset and focusing the app and game competition on "tweens" for learn through play, and nutritional gatekeepers to arm them with critical information to make healthy food choices. We started from scratch and found tremendous support in the Office of Science and Technology Policy as well as the game/app developer community. The challenge platform welcomed entries and we invited the public to vote. An esteemed judging panel including Aneesh Chopra and Steve Wozniak will select winners. By the time SXSW begins, the winning games and apps will be making a positive impact on children and adults to make health food and lifestyle choices. Other federal examples will provide alternative approaches to using competitions to achieve specific goals. Government is becoming more adept in utilizing games, tools and Internet technologies to reach citizens on relevant platforms and devices. Learn from our mistakes and successes, and take away useful tips for designing your own challenge or competition.
5:00 PM
to 6:00 PM
Asleep in the Classroom: A Wake Up Call from Tomorrow
34 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Molly Wood, Gary Shapiro, Jim Shelton, Ralph Santana, Scott Goldman, Stacey Childress, James Shelton
event::about America’s students are bored. According to the Gates Foundation, boredom is the number one reason they give for dropping out of school. How can creativity, innovation and technology address this growing crisis in education? If technology is a driver for shorter attention spans, can it also be the solution to bring back the wonder of education? Can we extend the reach further and engage our students more both inside and outside of the classroom, to reawaken a love of learning? This session is sponsored by Samsung.
event::tags Sponsored Panel, #SXSamsung
5:00 PM
to 6:00 PM
Avatar Secrets to Real Life & Love
11 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Ramona Pringle
event::about After a recent shoot for PBS FRONTLINE’s Digital Nation, I looked at my colleagues-attractive, successful women-and was struck by a startling realization: We’re all struggling to find the right guy, yet MMO gamers seem to be finding true love. What’s going on? Time and again as an interactive media producer & professor, I've encountered gamers who’ve found their soulmates in-world. With digital citizens spending a staggering 3-billion hours a week in online games, what are they onto that the rest of us should know? How is the internet fostering our primal instincts? And how can we apply this magic to our real lives? Seeking answers, I challenged myself to look for love in one of the most unlikely places: World of Warcraft. My journey has me exploring the addictive pull of online worlds: the rush of adventure & the feeling of accomplishment at the end of a challenge. So how we can apply this allure to real life to reengage with the physical world? That’s the $3-billion question. In this presentation, I’ll reveal the 10 secrets that online games teach us about succeeding in life & love. I’ll share the harrowing trials & tribulations of heartbreak & hardware malfunctions, the sage wisdom gained in conversations over all-night raids, and the unlikely lessons about life, success, perseverance & communication I’ve learned along the way, from these digital gaming obsessions. You’ll walk out of this talk inspired and ready to play your way to real world happiness.
event::tags Core Conversation, #AvatarSecrets
5:00 PM
to 6:00 PM
Avoiding The Bear: Keeping Your Good Company Good
50 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Rolf Skyberg
event::about You’ve worked hard for your delicious bits, but the bear is always hungry, and it’s waiting for you to screw up. As a founder, a manager, or individual rockstar, your work is a fragile asset that could be erased with one CHOMP. And yet, success and failure aren’t random. Just like not getting eaten by the bear, your path requires paying attention, planning ahead, careful communication, and having a good backup plan. In this talk we’ll explore the mechanics of making it work while also witnessing some spectacular examples of when the bear got to eat. Ultimately, it’s the near-misses and amazing recoveries that we can learn from when the bear starts sniffing at your door.
event::tags Solo, #avoidthebear
5:00 PM
to 6:00 PM
Block Party Capitalism: Where Analog and Digital Intersect
81 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
event::about What do pickles; vinyl records, urban chickens, Farmville, flea markets and Tumblr have in common? They are all part of 'block party capitalism,' built on the idea that old-fashioned values like provenance, commitment, quality and authenticity are finding renewed commercial and social relevance through new technologies. This next evolution of our digital world is where off and online intersect to make everyday life more economical, meaningful and pleasant. A pickle merchant in Brooklyn starts on a skateboard and through bloggers and hard work grows into a sustainable business. Vinyl records in San Francisco flourish as people showcase their passion for better sound and feel on Tumblr's Vinyl Sunday's. Backyard chicken farmers in Dallas suburbs multiply through an online community to share tips on raising coops, while flea markets across the U.S. grow into modern day malls driven in large part by the viral loops of mobile media. This panel includes start up founders, large companies and local entrepreneurs who work at the intersection of this analog and digital movement. They will help us explore how it’s changing the way we buy, sell and live.
event::tags Panel, #blockpartycap
5:00 PM
to 6:00 PM
Bootstrapping Meet Up
23 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Bijoy Goswami
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in bootstrapping. Cash bar onsite.
event::tags Meet Up, #BootstrapMeetUp
5:00 PM
to 6:00 PM
Breaking Taboos: Pros Get Real About Money Matters
58 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Marc Hemeon, Whitney Hess
event::about Industry All-Stars tackle the subject that we're all most curious about but causes us the most discomfort: what, when, and how to charge for our work. Learn their inside tips on how to charge your clients, when trading work for equity makes sense, and how to avoid common client pitfalls. Stop cheating yourself and learn that you deserve to be paid in full for doing work you're passionate about. Our work has the power to make enormous amounts of money for our clients. Let's take a good hard look at the value we provide and how to ask for and receive value in return. Negotiating your rate for a project is the difference between being a starving artist or successful freelancer or studio. Creatives fall prey to lowball offers, promises of future work, and other forms of wage penalties in fear of losing a potential client. Learn how the pros have created successful freelance businesses and startups by not compromising their rates and standards. Understand how they attract the big name clients and avoid the bad clients. We'll also explore potential benefits and risks of working for stock. Lawyers, doctors, accountants and other professionals typically don't experience angst, guilt, or wishy-washy boundaries when stating their rates and neither should we. We see standard billing rates across many industries. We’ll take a look at the role a standard billing rate would have in the creative services industry and how such a standard would be upheld and implemented.
event::tags Core Conversation, #Taboo$
5:00 PM
to 6:00 PM
Cultural Protectionism: Image Use at Burning Man
31 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Rosalie Barnes, Andie Grace, Andrea Grace
event::about Burning Man – aided by volunteers from the Electronic Frontier Foundation and Creative Commons -- spent 2010 updating their terms of use as they relate to photo/media policies, amidst a wave of public attention to the desert event's unorthodox image use rules. They've incorporated fair use, Creative Commons licensing, and human readable language, but still maintain the right to use copyright to take down images in violation of their terms of use. Is this annual desert event a microcosm of creative culture or a copyright clusterf—ck? Anything goes at Burning Man--except when you've got a camera in your hand.
event::tags Panel, #BurningMan
5:00 PM
to 6:00 PM
Education 2.0: How Media Drives Your Child's Success
42 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Jennifer Openshaw, Farb Nivi, Anya Kamenetz, Iqbal Theba
event::about School budget cuts, high unemployment (over 20% for youth), and a global economy – No wonder parents are concerned about their child’s success and 70% of teens say they want more guidance. What can you do? In this exciting and engaging panel, kicked-off with an opening by America’s best-known Administrator – Iqbal Theba who plays “Prinicipal Figgins” in the hit TV show, Glee – and led by Dow Jones/Wall Street Journal columnist Jennifer Openshaw (Oprah, CNN), you'll learn how technology and social media can drive your child’s success and where it can’t. Other topics: * Where education is headed - new initiatives underway that could transform traditional learning * The latest innovations in education using technology * Ways to implement social media into your classroom or home to talk connect with your student * How technology is being used to move education outside the classroom - to provide practical, real-world learning for your child * Where social media and technology is hurting education and your child's future -- and what you can do * Why “learning by doing” is becoming critical to your child’s success
5:00 PM
to 6:00 PM
Focusing In On the Future of Social Photography
122 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Yan-David Erlich, Sam Odio
event::about Instagram closes $7 million in funding. Path supposedly rebuffs a $120 million acquisition offer from Google. Over a 100 million photos are uploaded to Facebook each day. There is a renaissance in social photography. The relatively new field, started by Flickr only a few years ago and dominated by Facebook today is seeing a flurry of new, predominantly mobile entrants, all showing promising early traction. Photos are becoming instantly shareable and are being marked-up with a vast array of data from face-tags to geo-location to paint a more complete story of the "captured moment" than ever before. We explore the convergence of photography with mobile and social technologies, discuss whether the new startups in this field are fad or future, and imagine what the long-term future of social photography might look like, including its cultural, commercial, and social implications.
event::tags Core Conversation, #futureofsocialphotos
5:00 PM
to 6:00 PM
Games User Research: Oh no! You're Doing It Wrong!
53 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Marina Kobayashi, Bill Fulton, Ray Kowalewski, Rich Ridlen
event::about Learn from the experts all about Games User Research and it's ins and outs - What it is? Why to do it? When to do it? And How to do it? Use this stepping stone to return to your organization charged with energy to make better products and user experiences (not just for games!) through user research. Bonus: Learn about what can go wrong in Games User Research (and maybe laugh at the mistakes of others? Who doesn't love a good anecdote from the field :-)
event::tags Panel, #GamesUserResearch
5:00 PM
to 6:00 PM
Google Doodles: Burning Man to Pac-Man and Beyond
51 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Ryan Germick, Marcin Wichary
event::about With over 700 fun and geeky custom logos adorning Google’s international homepages, doodles have become synonymous with the Google brand. Through a visual feast of never-before-seen high-res art and outtakes, this presentation will examine the history, popularity, and controversy of Google doodles from the perspective of the small team of artists and developers who create them. This being SXSW Interactive, we will highlight the ingenuity behind special doodles like the playable Pac-Man and animated Rube Goldberg/Fourth of July doodles. We also will take a look behind the scenes of the H.G. Wells mystery doodles, the week that the Sesame Street muppets took over Google, the action-packed Olympics series, and more ways we play on our homepage. Finally, we’ll touch on the feedback we receive, lessons learned, the Doodle4Google children’s art competition, what it takes to be a Google Doodler, and the future of Google doodles.
event::tags Dual, #GoogleDoodle
5:00 PM
to 6:00 PM
Group Chat App Attack: Who Will Rise?
44 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Steve Martocci, Caleb Elston, Leah Culver, Lucy Zhang, Mike Melanson
event::tags Panel, #WhoWillRise
5:00 PM
to 6:00 PM
Hate Gone Viral
15 schedule::attendees
Location
Hilton Garden Inn, Trinity
eventtype Panel, Interactive
Speaker Brian Cuban
event::about Hate Gone Viral tackles the challenges faced by society in dealing with the growing phenomenon of the proliferation of hate speech in new media. This phenomenon has created a “ Internet Hate Incubator” that has accelerated and heated hate speech to a boiling point. Facebook, YouTube and Twitter have become prime breeding grounds for hate groups, cyberbullying and terrorist recruiting cells, all hiding behind the protections offered by First Amendment protected speech. What can we do to stem the tide of hatred? What can parents do as their children are exposed to this steady stream of hatred in a world where there is no longer a barrier between the brick and mortar world of hatred and the safety of the home? Hate Gone Viral attempts to answer those questions and explains how the Internet Hate Incubator and the Social Hate Incubator are playing roles in the increase in hate speech and violence in our society.
event::tags Core Conversation, #ViralHate
5:00 PM
to 6:00 PM
Help! A Giant Meteor Is Headed Our Way!
19 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Brian Reich
event::about There is a giant meteor headed our way... and we need to knock it off course or life as we know it will cease to exist. If that news turned out to be true, you would do everything you could to save the world, right? Well, an equivalent disaster is unfolding before our eyes. Everything about our society is changing - rapidly and constantly. How we communicate, get and share information, and engage each other — online and offline - is different than it was just a few short years ago. Information moves faster, people are more closely connected, and the level of interest and commitment that people have when it comes to the organizations they engage, the transactions they make, the issues they care about and the causes they support has never been greater. Our society has changed and how organizations operate and communicate, the products we sell and services we offer, what causes we support, how we address serious issues - and find solutions to the biggest challenges we face as a global community -- needs to change as well. If we don't change - everything - we are doomed. This session will outline the changes... in thinking, organization, education, engagement, government, media, and everything else... that need to be made.
event::tags Core Conversation, #HelpMeteor
5:00 PM
to 6:00 PM
How Farmers Get Serious Business Done With Mobile
43 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Audrey Bartlett, Jeff Caldwell, Justin Davey, Nathan Wright, Neil Mylet
event::about Conventional wisdom says that farmers aren't "wired." The only truth in this statement is that they aren't spending much time on desktop computers - in fact, the majority of their computing is done on mobile devices. Farmers are becoming increasingly dependent on wireless technology, from tweeting about industry issues, checking markets, researching equipment, booking trips to China and connecting with their kids on Facebook - all during their time in the cab of a GPS-piloted combine. This panel will explore the various applications for mobile technology on the farm, how farmers are getting serious business done with smartphones, and what new innovations are coming around the corner.
5:00 PM
to 6:00 PM
Interactive Comics: Techniques to Enhance Math Education
34 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker John Baird
event::about Comics have a long history of use in education and promoting understanding in a wide range of topics from English to history to public health. This presentation covers multiple levels of the employment of comics in math education, beginning with simple classroom activities, moving into mathematics pedagogical research methodology, and delving into advanced cognitive research to explore the mechanisms of how comics reinforce instruction. As a teaching tool, comics are inherently well suited for patterns, geometric shapes, and visual representations of data. They can be a form of stealth teaching - engaging students to think creatively about mathematics, helping instill intrinsic motivation and improving long-term retention. Accurate assessment of math attitudes and learning environments is a key challenge in addressing discrepancies in knowledge and performance. Comicvoice, a research method using comics to collect individual perspectives and has demonstrated utility in exploring similar public health topics, has strong applicability to this problem. Navigating the symbolic language of math is a known barrier for many students. Current research into how the brain translates concepts and similarities suggests that comics provide a pathway for alleviating this barrier through the very nature of being “sequential art.” By traversing through each of these stages, a holistic picture of comics’ place in the development of advanced math pedagogical techniques becomes clear.
5:00 PM
to 6:00 PM
Kingpin: How One Hacker Took Over the Billion Dollar Cyber Crime Underground
55 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Kevin Poulsen
event::about Through the story of Max Butler (May Ray Vision), a brilliant young hacker turned real-life supervillain who seized sole control of a multibillion-dollar criminal network, investigative journalist Kevin Poulsen takes us on an unprecedented journey into the modern hacking underworld. Using a blend of cunning grifts and custom software, Max Butler stole millions from modest credit unions, financial behemoths, even fellow hackers. But his most daring feat--and his eventual undoing--came when he succeeded in crowning himself sole ruler of a worldwide computer fraud network. Over the next year, a team of FBI and Secret Service agents would single-mindedly devote themselves to hunting down this underworld's new kingpin.
event::tags Book Reading, #kingpin.cc
5:00 PM
to 6:00 PM
Metrics for Social Media: The Net Promoter Score
134 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Jeremy Hilton, Mark Krupinski
event::about Now that social media is accepted practice in the business world, the question still remains, how do you measure it?. The "bottom line" (ex. return on investment) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business? In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders. Lastly, Mark and Jeremy review real world examples of the Net Promoter Score in practice by mainstream organizations.
event::tags Core Conversation, #MCNPS
5:00 PM
to 6:00 PM
Not My Job: The Ultimate Content Strategy Smackdown
202 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
event::about OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. Who's doing all this content? Are they talking to each other? Should someone be in charge? Who? Come feel the love as a marketer, a CMS wonk, a UX designer, and a typical SME are brought together (Jerry Springer-style) to discuss the joys of cross-channel content strategy.
5:00 PM
to 6:00 PM
Offline America, Why We Have A Digital Divide
62 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Jessamyn West, Justin Grimes, Fiona Morgan
event::about Some people carry the internet in their pocket and can't imagine a life without network. Some people have no internet at all and can't imagine a life with email. There is a complex combination of emotional, political and logistical reasons why 35% of Americans have no broadband at home and why 22% do not use the internet at all. We can't start solving the problem until we understand it. We'll untangle and explore those reasons from a variety of urban and rural perspectives, with an eye towards finding solutions and demythologizing the process. We'll give examples and we'll name names.
5:00 PM
to 6:00 PM
OMG - My Pancreas Just Texted
32 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker John Pettengill
event::about I am not a doctor. I am not a medical researcher or lab technician. I have never watched a complete episode of Grey’s Anatomy. But I am a Type 1 Diabetic. I am just one of 25.8 million Americans with Diabetes. We're all kinda experts on managing chronic disease. Because, really, outside of a doctor’s visit every 6 months or so, we’re the ones doing all the work. No one taught us how to do this. A meeting or two with a dietician isn’t enough, the behavioral changes necessary for those with a chronic disease are wholly unsupported in our current medical system. We have to do something. 7 out of 10 deaths in the US are caused by a chronic disease, and between heart disease and diabetes alone we are, as a nation, hemorrhaging money. Many of these conditions are preventable through lifestyle changes that no doctor can write a prescription for. Doctors like to talk about charts and graphs, blood tests and medicine. Let’s start talking about the patient, the person, instead. Let’s make a disease that you have for life something that’s simply managed every day. Let’s get isolated patients together, talking, trading tips and tricks. We’ll be talking about this (and more) at ‘OMG – My Pancreas Just Texted’.
event::tags Solo, #OMGDiabetes
5:00 PM
to 6:00 PM
Shine Light On Others To Build Your Brand
54 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Robyn Cobb, Jenny DeVaughn
event::about The real-time web is quickly becoming a reality that allows your developing online social graph to be recorded into a stream of social activity. These increasingly popular lifestreams show the shifts around the social connections, the ways in which they’re made and the content discovered within each interaction, a unique indicator of the changing ways that consumers are also interacting with brands. Inside this stream of activities is a movement that is starting to take hold beyond just a re-tweet. More and more people are leveraging their social and corporate networks to create change whether in their community or across the globe. Social media and our blogs allow us to help rally our networks around a cause. Shining a light on others - without expecting anything in return - is the surest way to grow, strengthen, and promote your very own brand. This panel will address why it is important for brands and individuals to join the pay it forward movement. We’ll give you real examples and ideas on how you can leverage your social capital to rise above the noise, affect change, and get more enjoyment from your social networks.
event::tags Core Conversation, #shine
5:00 PM
to 6:00 PM
SXSW Newcomer / Veteran Meet Up
22 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Debbie Cerda
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up, #SXSWMeetUp
5:00 PM
to 6:00 PM
SXSW ScreenBurn Game Developer Meet Up Mixer Sponsored by GameGround.com
6 schedule::attendees
Location
Austin Convention Center, 1
eventtype Panel, Interactive
event::about Join host GameGround.com and other fellow Gaming Industry folks for a chance to meet, greet, and have a few drinks!
event::tags ScreenBurn
5:00 PM
to 6:00 PM
Tales of the Past Future: Web Pioneers Remember
38 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Katie Spence
event::about This year, millions of people will start their first blog. Millions of people will write their first tweet, join their first social network, or post their first picture to the Web. Welcome to the future! Join a conversation where we'll discuss our early days on the web. Featuring practical stories of life lessons learned online as well as fond (and not so fond) memories of bygone sites, startups and memes, this will be a great conversation for those who lived through it, and those who wish to learn from the hilarious and heartbreaking mistakes of others.
event::tags Core Conversation, #pastfuture
5:00 PM
to 6:00 PM
The Connected Car: Driving Technology
41 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
event::about Connectivity – or “telemetric” in the auto industry – is using a car to keep you connected while behind the wheel. Mostly the auto industry is focused on developing systems for infotainment and personal connectivity through Bluetooth. That’s cool stuff that makes the driving experience more fun and helps us stay connected on the road, but we’re pushing for a much broader approach. Your vehicle can be more than a smartphone on wheels – it can be a platform for data collection and sharing. With embedded technology, like OnStar, a vehicle can pull all kinds of data. Now connect that platform via cloud computing to the social media space and share data among multiple audiences. Smart software tools would analyze the cloud based on knowledge of drive including, equipment use, services used, etc., to make accurate predictions that could figure out intent. Having an intelligent “intent engine” that processes the cloud, you could access highly relevant and personalized information that enables the cloud to work for you. We’re on the cusp of something ginormous here and our partners too. What’s next for wireless communication, video conference and social interaction? How can these converge in a vehicle? How does OnStar leverage Verizon, Skype and Facebook to work in ways never thought possible? This session is sponsored by Chevy.
event::tags Panel, #ConnectedCar
5:00 PM
to 6:00 PM
The Sexual Survival Guide For Geeks
19 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Violet Blue
event::about What they say about geeks, sex, relationships and hooking up just isn't true: we ARE hot and nerdy, and when it comes to events like SXSWi we could all use a little "booty call boot camp". Anyone can read sex ed basics online, but when you're faced with real-life situations and the nuances of quirky geeks who are smarter than the average hottie, and have that irresistible OCD, you'll need to know more than how to Google a pickup line or navigate a smooth SXSWi afterparty fling. In this talk, leading sex educator Violet Blue explains: * Sexual health basics, including safer sex 101. * Exactly how to have a smooth negotiation about safer sex. * Rules and tips for geek flirting. * Do's and Don'ts of picking up on geeks. * Sex etiquette and social media. * How to have a great one-nighter and feel happy saying hi in the halls the next day. * Navigating honesty (and health issues) when someone is cheating. * Consent: saying yes and no to sex with clarity and coolness. * How to have a hot time without pissing off your hotel roommates. * Why geeks are better lovers, and how to attract a geek. * Geek-specific suggestions for seeing each other after SXSW. While heterosexually focused in scope, this presentation will be inclusive of all genders and orientations. Includes a handout of recommendations for a Geek Sexual Survival Kit.
5:00 PM
to 6:00 PM
The Sexual Survival Guide for Geeks
29 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Violet Blue, Violet Blue
event::about What they say about geeks, sex, relationships and hooking up just isn't true: we ARE hot and nerdy, and when it comes to events like SXSWi we could all use a little "booty call boot camp". Anyone can read sex ed basics online, but when you're faced with real-life situations and the nuances of quirky geeks who are smarter than the average hottie, and have that irresistible OCD, you'll need to know more than how to Google a pickup line or navigate a smooth SXSWi afterparty fling. In this talk, leading sex educator Violet Blue explains: * Sexual health basics, including safer sex 101. * Exactly how to have a smooth negotiation about safer sex. * Rules and tips for geek flirting. * Do's and Don'ts of picking up on geeks. * Sex etiquette and social media. * How to have a great one-nighter and feel happy saying hi in the halls the next day. * Navigating honesty (and health issues) when someone is cheating. * Consent: saying yes and no to sex with clarity and coolness. * How to have a hot time without pissing off your hotel roommates. * Why geeks are better lovers, and how to attract a geek. * Geek-specific suggestions for seeing each other after SXSW. While heterosexually focused in scope, this presentation will be inclusive of all genders and orientations. Includes a handout of recommendations for a Geek Sexual Survival Kit.
event::tags Solo, #geeksexguide
5:00 PM
to 6:00 PM
The Singularity is HERE
57 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Todd Marks
event::about The topic of Singularity is heating up as more people discuss what will become of the human race when computers exceed our intelligence. This presentation explores several theories about the future of mankind and points out how the technology leading us there is already HERE. “The Singularity is Near” is a book and movie written by futurist and prominent Singularitarian, Ray Kurzweil. It is a documentary with a B-line drama where Ray’s digital alter ego Ramona sets off on a quest to pass the Turing Test. Passing this test signifies the day computers can “think”, which came close to occurring a few years ago and is not far off. Learn what milestones we have already reached toward Singularity and what technologies present and future are leading us there. We will explore Location Based Services, Augmented Reality, Bio-Feedback and Smart Agents. We will analyze current trends in Bio-Technology, Nano-Technology, Computing and Robotics and discuss the possibility of Digital Immortality.
event::tags Solo, #Singularity
5:00 PM
to 6:00 PM
U.S. Military's Mad Science Revealed
71 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Christie Nicholson, Christopher Mims, John Pavlus
event::about For more than 50 years the mad scientists at the Defense Advanced Research Projects Agency—aka DARPA, the outrageous research arm of the Pentagon—have been launching the most disruptive technologies on earth, living up to their mantra of “high risk—high payoff.” We have DARPA to thank for the personal computer, the Internet, the Berkeley Unix system, most of NASA, and countless crazy military innovations. Their mission is to think beyond the possible and forever be three decades ahead. In this talk we will dig into, and present the relevant parts of, DARPA’s $3 billion-dollar budget, pulling out the most amazing and most-likely-to-reach-fruition projects. Think electromagnetic bazookas, telepathic soldiers, ape-inspired robots, memory chips in brains, shapeshifting planes and boats. It might sound like sci-fi, but given its inspired history it seems that analyzing DARPA’s current projects will give us one of the clearest views into our future reality. Fasten your seat belts.
event::tags Panel, #MadScience
5:00 PM
to 6:00 PM
Why Would We Think Social Media Is Revolutionary?
133 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Clay Shirky
event::about The conversation around social media and political action has been roughly divided into idealists ("Social tools help people collaborate in general, so they will help insurgents in particular") and the realists ("It's never happened in an autocracy, but it's failed many times.") That conversation changed on January 14th, when Tunisian insurgents used those tools to help coordinate the ouster of President Zine El Abidine Ben Ali. That and subsequent events in the region make the idealist position more realistic, and the realist position less so. Given that change, what can we understand about the effects social media did and didn't have in the pro-democratic uprisings, and what, if anything, can we do to help?
event::tags Solo, #TalkingCure
5:00 PM
to 6:00 PM
Will Your New Technology Win? Ask a Tree
49 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Ross Mclean
event::about Picking the right new technology to bet on and be on is a fundamental challenge in just about any business. But separating the future blockbuster from the flash-in-the-pan early enough in its lifespan to matter often baffles many of the smartest among us. This presentation proposes a simple analogy to help us dramatically improve our ability to predict which new technologies are destined to be the next Facebook, and which will be the next Second Life. By taking the audience on a historical tour of successes and failures in human technological innovation and filtering the cases through core principles of psychology, anthropology and other social sciences it makes two core points. First, it helps us understand why we are often blind to truly great and novel ideas and how we can learn to see them better. Second, it lays out a set of simple principles and a shockingly simple core analogy that anyone working in a field that requires getting humans and technology to interact can use every day.
5:00 PM
to 6:00 PM
Playstation Lounge
30 schedule::attendees
Location
Playstation Lounge
eventtype Party, Interactive
event::about Media and Playstation community happy hour with a Resistance 3 tournament.
event::tags Party
5:00 PM
to 6:00 PM
SXSW Interactive ‘Appy Hour’ Party Presented by BestBuzz
198 schedule::attendees
Location
The Belmont
eventtype Party, Interactive
event::about BestBuzz is excited to host the SXSW Interactive ‘Appy Hour’ Party. Guest list is limited and there will be a DJ and plenty of fun surprises at the event. Get ‘appy’ with us and come mix and mingle with the industry’s best while enjoying appetizers, an open bar, party favors, and our signature Appy Hour ‘BuzzBrew’ cocktails. www.bestbuzz.bz/sxsw
event::tags Party
5:00 PM
to 8:00 PM
Old Timers Ball
23 schedule::attendees
Location
Side Bar
events::invitation
NOTE THIS EVENT IS BY INVITATION ONLY
eventtype Unofficial Party
event::about
SXSW is coming up and as it has gotten bigger, it has gotten harder to find friends, so Kevin Smokler, Kevin Newsum, and I thought it would be nice to throw an "Old Timers Ball" for ye olde school webloggers to meet, greet, and catch up with each other on the first Friday night. It'll be at the Side Bar in Austin (map below) from 5-8pm. It's a no-host cash bar (you pay for your beers, basically) and we welcome friends new and old to come hang out.
(Featuring a UB the DJ set: bring your iPod, iPhone or mp3 player and we'll spin some of your tunes at the party)
5:10 PM
to 6:10 PM
Bruce Lawson
5 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Bruce Lawson will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Introducing HTML 5.
event::tags Bookstore Appearance, #sxbookstore
5:30 PM
to 6:54 PM
5:30 PM
to 6:30 PM
Creative Workshop: 80 Challenges to Sharpen Your Design Skills
158 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker David Sherwin
event::about You're under the gun. Again. Only a few days to come up with a revolutionary new feature for your Web app. Or you've been tasked by your boss to give the company's new mobile experience a little more oomph. In these situations, it can be hard to focus on coming up with breakthrough ideas. But don't worry, help is to the rescue. David Sherwin from frog design, a global innovation firm, will share tools and methods that any interactive professional can use to more consistently brainstorm quality ideas for interactive products and services. This presentation will be illustrated with examples from David's new book "Creative Workshop: 80 Challenges to Sharpen Your Design Skills" (HOW Books).
event::tags Book Reading, #CWBook
5:30 PM
to 7:30 PM
ATLien Invasion
46 schedule::attendees
Location
Fadó Irish Pub
eventtype Unofficial Party
event::about
Join Vitrue and Social Media Atlanta as we invade Austin for SXSW Interactive.
If you are from Atlanta, have ever visited Atlanta, or can locate Atlanta on a map, you are welcome to join us.
Must have a SXSW badge and be on the RSVP list.
Open bar from 5:30-7:30pm
Organized by @vitrue @smatl2010
5:30 PM
to 7:30 PM
Austin SXSWi Mobile Meet Up!
42 schedule::attendees
Location
Ginger Man
eventtype Unofficial Party
event::about
Are you a mobile nut? Come commeserate with your fellow mobile nuts over a few beers (or ciders or whatever). We'll be getting together at 5:30 on March 11, the opening day of SXSW Interactive. We don't care if you carry an iPhone, Nokia, BlackBerry, Windows Phone or Android - come hang out and lets talk mobile and get to know each other.
We'll gather at the Ginger Man Pub - a short 5 minute walk from the Convention Center. They have like 50+ taps of some amazing beers and a large selection of cider as well. As an added bonus! The first round or so will be sponsored by the Wireless Industry Partnership. Huge kudos to them for helping us out with this event.
Website http://aus.gingermanpub.com/
5:30 PM
to 7:30 PM
Girls in Tech
69 schedule::attendees
Location
Canvas Bar & Gallery
eventtype Unofficial Party
event::about
Join us on Friday, March 11th from 5:30-7:30 p.m. at Canvas Bar & Gallery. We'll be kicking off SXSWi right with you! And get there early because we'll have free BBQ snacks from County Line (dee-lish!) and Firefly Vodka until it runs out.
You’ll have a chance to mix and mingle with the ladies in tech and also learn how to join a Girls in Tech chapter in your area and other activities we have planned for SXSWi.
We look forward to seeing you there!
6:00 PM
to 7:53 PM
6:00 PM
to 7:23 PM
6:00 PM
to 7:16 PM
6:00 PM
to 7:37 PM
6:00 PM
to 7:35 PM
6:00 PM
to 7:00 PM
HP Happy Hour
31 schedule::attendees
Location
HP Mobile Park
eventtype Party, Interactive
event::about Join HP for a free daily happy hour at the HP Mobile Park
event::tags Party
6:00 PM
to 7:00 PM
Ignite SXSW - 2021 Vision of the Future
258 schedule::attendees
Location
Austin Music Hall
eventtype Party, Interactive
event::about
If you had 5 minutes on stage to talk about the future, what would you say? It's time to Ignite SXSW!
6:00 PM
to 7:00 PM
Sight, Sound, Soul. Dewey Winburne and AIR-Interactive Awards
36 schedule::attendees
Location
Driskill Hotel
eventtype Party, Interactive
event::about Accessible art-music performance. Honors to ten 2011 Dewey Winburne Interactive Media community activists. Awards for annual AIR Interactive web competition.
event::tags Party
6:00 PM
to 9:00 PM
Substantial SXSW Kickoff Party
95 schedule::attendees
Location
Malverde
eventtype Party, Interactive
event::about
Substantial SXSW Kickoff Party
Free Drinks. Free Music. Friday, March 11th, 6-9PM.
400 W 2nd St, Suite B@ Malverde
RSVP REQUIRED.
Company Substantial
Website http://substantial.com/sxsw
6:00 PM
to 7:00 PM
The Mix at Six presented by SapientNitro
338 schedule::attendees
Location
Venue 222
eventtype Party, Interactive
event::about SapientNitro returns to host the always anticipated, never duplicated Mix at Six Party, where they’ll raise the tent on their freakishly entertaining, technologically mesmerizing Carnival of Convergence. Festivities include a live performance from The Pains of Being Pure at Heart, as well as DJ Spider spinning deep into the night. An open bar, appetizers, and amazing sideshow complete this unique experience.
event::tags 21+, Party, #mixatsixsxsw
6:00 PM
to 7:00 PM
Tocquigny Martini and Beer Mixer
162 schedule::attendees
Location
Frost Bank Tower 17th Fl
eventtype Party, Interactive
event::about Kick off SXSW with the third annual Tocquigny marketing meet and greet. Enjoy panoramic views of Austin from 17 stories up and network with fellow innovators. Party with the best view—guaranteed.
event::tags Party
6:00 PM
to 9:00 PM
Mixergy SXSW Live Bonanza
36 schedule::attendees
Location
Elysium
eventtype Unofficial Party
event::about
Who: Entrepreneurs, startups, press, lurkers, and ambitious upstarts. How: Beer, awesome interviews and amazing people. Details Think of it as the Mixergy you love...live and in person...with top interviewees...and drinks. Making it possible Three people offered to sponsor the event and make it possible. Chris Savage, Wistia's founder, volunteered to sponsor before I even knew where or when it'll take place. (Wistia is the video platform I use for all of Mixergy's videos. Try it and you'll see why.) Ben Welch-Bolen, CEO of Site5 Hosting, is a guy I personally asked over dinner to do a Mixergy interview but he refused because he's not ready to reveal how well Site5 is doing. (If you come, please help me persuade him.) Josh Kaufman is the author of Personal MBA, the Amazon.com Business Management Bestseller. After spending 5 minutes on the phone with him, I practically begged Josh to teach me. I think you'll want to grab his book. Todd Garland, the Founder of BuySellAds.com, bought my last sponsorship spot. How fitting! Did you know there's a page on his site where you can see how much ad money he generates for every one of the publishers in his network? Before you buy or sell an online ad, check this page out. Credit where it's due The idea for this event wasn't mine. These two guys cooked it up and are helping me put it together. Noah Kagan - the founder of Killer Web Deals site, AppSumo.com and RewardLevel.com Damon Clinkscales - a software developer and community shepherd in Austin who is also a huge Mixergy fan. He loves to bring people together.
6:30 PM
to 6:38 PM
6:30 PM
to 6:36 PM
6:30 PM
to 6:51 PM
6:30 PM
to 6:39 PM
6:30 PM
to 6:40 PM
6:30 PM
to 7:50 PM
6:30 PM
to 6:39 PM
6:30 PM
to 6:32 PM
6:30 PM
to 6:35 PM
6:30 PM
to 6:45 PM
6:30 PM
to 7:58 PM
7:00 PM
to 8:29 PM
7:00 PM
to 8:34 PM
7:00 PM
to 8:36 PM
7:00 PM
to 9:00 PM
#140conf SXSW Cocktail Party
87 schedule::attendees
Location
Lanai
eventtype Unofficial Party
event::about
Catch up with the #140conf Community while you are at SXSW. Jeff Pulver is holding a Texas style cocktail party Friday, March 11, from 7-9pm at Lanai. The lights will be up, the music low, the energy will be high, and you can enjoy interacting in a space just right for making connections and creating lasting relationships. You deside which state is bigger, the State of NOW or the State of Texas.Hope to see you in Austin @ SXSW.
7:00 PM
to 10:00 PM
Ignite Social Media Party
209 schedule::attendees
Location
Molotov & The Dogwood
eventtype Unofficial Party
event::about
Join Jim Tobin, Jason Falls and other partners to fire up the lights of Austin!
Each March, swarms of bright minds fly into Austin, landing in one corner of town on Friday night. This is the place to see and meet them all at once.
Drinks, eats, a silly game or two, and a surprise way we'll capture images of you!
Two bars, one big party - Kick back on the patio of The Dogwood or boogie on the roof of Molotov.
Get your swerve on at the Ignite Social Media Party and bring your friends (NO SXSW BADGE REQUIRED).
7:00 PM
to 9:00 PM
Let's Start SXSW Off Right!
235 schedule::attendees
Location
Driskell Hotel Bar
eventtype Unofficial Party
event::about
Let's start SXSW right with a yearly tradition - predrinks at the Driskill hotel bar.
Every year at SXSW we start off the weekend with a couple relaxing drinks in the historic Driskill hotel bar. If you've never been there's no time like the present to get in on this tradition. Stay as long as you want, there are no rules. Its just a great way to start off the insanity that is SXSW.
Come if you're in town. If you're not in town we'll catch you at the next one.
7:00 PM
to 8:00 PM
7:30 PM
to 8:30 PM
"Unofficial" SXSW Tweetup
152 schedule::attendees
Location
Iron Cactus
eventtype Unofficial Party
event::about
Join us for food and fun at the "unofficial" SXSW Tweetup on Fri., Mar. 11 starting at 7:30 PM location TBD in Austin, TX.
Full bar and appetizers available for us at a location TBD. We are limited to 100 guests.
Company Xceptional HR
7:30 PM
to 10:30 PM
Shabbat Meal
25 schedule::attendees
Location
Holiday Inn Austin Town Lake
eventtype Unofficial Party
event::about
Join others SXSW attendees for an open-house Shabbat meal. Meet new people and catch up with friends while enjoying kosher food, song and plenty of L'Chaim. Everyone is welcome, bring your friends - no experience required.
8:00 PM
to 9:38 PM
8:00 PM
to 9:36 PM
8:00 PM
to 9:00 PM
Big Bang Bordello
132 schedule::attendees
Location
Emo's
eventtype Party, Interactive
event::about Come experience a sultry Texas Steampunk escapade at Emo's! Stunning Burlesque and outstanding interactive artwork. Flametrick Subs headline. Costumes encouraged.
8:00 PM
to 9:00 PM
TechSet's Kick off Party at SXSW 2011
294 schedule::attendees
Location
Enzo
eventtype Party, Interactive
event::about
Every year, Techset opens SXSW Interactive with the must-attend party of the year. Everyone says you're a rock star, so bring it...this year's theme is "Living Rock Stardom" so dress the part and show us how it's done. Sign up early as the event sells out every year. Let's make this year's Techset the most #epic event ever. #rock
event::tags Party
8:00 PM
to 11:00 PM
ExpressionEngine Meetup
21 schedule::attendees
Location
Red 7
eventtype Unofficial Party
event::about
Come mingle at this year's ExpressionEngine developer meet up at SXSW Interactive!
8pm - no badges or RSVP required.
For more info, email info@wearepapertiger.com
8:00 PM
to 2:00 AM
PathCrosser with Moxie Presents: Questlove
80 schedule::attendees
Location
Scoot Inn
eventtype Unofficial Party
event::about
Come celebrate the official launch of the new PathCrosser mobile app and Moxie's 1st Qtr. location based trends report at one of the best music line-ups of the weekend!
There will be non-stop good music from 9pm until the wee hours including Dj Kid Slyce, God-Des & She, Theophilus London and of course DJ Questlove (drummer of the Roots)!
PathCrosser is giving away free drinks to the 1st 250 people who "Cross" with the founders. Moxie is also giving away free drinks to the first 250 people who Tweet a link to their report.
There's limited space, so arrive early. Doors will be open at 8PM. First 50 People to Follow @PathCrosser on Twitter and tweet link to the party w/ their name in it get to Skip the Line!Learn more: do512.com/c/sx2011/event/2011/03/11/pathcrosser-w-moxie-presents-questlove-free-w-rsvp-on-do512
8:00 PM
to 10:00 PM
SXSW MeFi Meetup!
21 schedule::attendees
Location
Fadó Irish Pub
eventtype Unofficial Party
event::about
Metafilter's unofficial meetup after the 'old timer's ball'
event::tags meetup, metafilter
8:30 PM
to 9:42 PM
8:30 PM
to 9:30 PM
The Pains of Being Pure at Heart
157 schedule::attendees
Location
Venue 222
eventtype Music
event::about
SXSW Interactive badge needed.
SapientNitro invites 2011 SXSW Interactive attendees to kick off their festival experience at the longest Mix at Six party ever. Our Carnival of Convergence will bring together the technologically mesmerizing with the freakishly entertaining. Another reason not to miss? The Pains of Being Pure at Heart will take the stage at 8:30, and starting at 10pm, DJ Spider will keep you dancing into the late, late night. Games, prizes, sideshows, appetizers...and open bar (like we'd forget the importance of that at SXSW).
8:45 PM
to 10:02 PM
9:00 PM
to 10:05 PM
9:00 PM
to 10:26 PM
9:00 PM
to 10:35 PM
Taken By Storm: The Art of Storm Thorgerson and Hipgnosis
5 schedule::attendees
Location
Alamo Ritz 1
9:00 PM
to 10:00 PM
AMODA Digital Showcase
138 schedule::attendees
Location
Mohawk
eventtype Party, Interactive
event::about Free for SXSW Interactive badgeholders The Austin Museum of Digital Art presents a party featuring live electronic music and visual art. Expect video projections, interactive installations, and a musical Laptop Battle. www.amoda.org
9:30 PM
to 9:35 PM
9:30 PM
to 9:35 PM
9:30 PM
to 11:22 PM
9:30 PM
to 9:34 PM
9:30 PM
to 9:34 PM
9:30 PM
to 9:34 PM
9:30 PM
to 9:33 PM
9:30 PM
to 9:34 PM
9:30 PM
to 9:35 PM
9:30 PM
to 9:33 PM
9:30 PM
to 9:33 PM
9:30 PM
to 9:34 PM
9:30 PM
to 9:34 PM
9:30 PM
to 9:33 PM
9:30 PM
to 11:00 PM
9:30 PM
to 9:32 PM
9:30 PM
to 9:34 PM
9:30 PM
to 9:32 PM
9:30 PM
to 10:50 PM
9:30 PM
to 9:33 PM
9:30 PM
to 9:33 PM
9:30 PM
to 9:34 PM
The New Pornographers, "Moves: The Rise And Rise Of The New Pornographers"
29 schedule::attendees
Location
Rollins Theatre
9:30 PM
to 9:32 PM
9:30 PM
to 9:32 PM
9:30 PM
to 9:33 PM
9:30 PM
to 9:34 PM
9:30 PM
to 9:34 PM
10:00 PM
to 11:32 PM
10:00 PM
to 11:00 PM
11:30 PM
to 11:32 PM
11:30 PM
to 11:42 PM
11:30 PM
to 11:46 PM
11:30 PM
to 11:35 PM
11:30 PM
to 11:35 PM
11:30 PM
to 11:34 PM
11:30 PM
to 11:49 PM
11:30 PM
to 11:36 PM
11:30 PM
to 11:34 PM
11:30 PM
to 11:31 PM
11:30 PM
to 1:05 AM
11:30 PM
to 11:35 PM
11:30 PM
to 11:38 PM
11:30 PM
to 11:33 PM
11:30 PM
to 11:35 PM
11:59 PM
to 1:41 AM
11:59 PM
to 1:29 AM
8:00 AM
to 9:30 AM
Social Breakfast 2011
201 schedule::attendees
Location
Magnolia Cafe (South)
eventtype Unofficial Party
event::about
It's the fourth year of the best breakfast to open your SXSW weekend, and as usual Magnolia's Cafe is the place to start your SXSW experience in the company of friends, both new and old, at "The SXSW Social Breakfast." Everyone is welcome, this is an open invitation to share breakfast at one of Austin's greatest Cafe's (or at least one of the greatest I've found in many years at SXSW) on the first morning of the conference.
Magnolia's will be opening up the patio area for the meeting, and of course we'll have the rest of the restaurant for any overspill, so turn up, grab a table, and enjoy a great meal. You'll have plenty time to chat, have your coffee, and still make it back in time for the first sessions.
9:00 AM
to 11:00 AM
Bloody Mary Bar at Circus Mashimus Lounge
116 schedule::attendees
Location
Austin Convention Center, 3
eventtype Unofficial Party
event::about
You say Tomato
We say Clamato
But regardless what you call it- it’s still a hangover. Come get yourself a little hair of the dog before you head to your first morning session. From 9am to 11am Friday thru Tuesday.
C’mon you know you need one.
*Generously sponsored by Rovi
event::tags free booze, hangover cure, api, geek, lounge
Website www.circusmashimus.com
9:30 AM
to 10:30 AM
Artistic Collaborations via Skype: Turning Distance into Drama
13 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Beth Burns, Derek Kolluri, Judd Farris, Mimi Poskitt, Rachel Watkinson, Robert Matney, Conor Roche
event::about Skype and other video conferencing tools now enable distance to become an asset (and a sexy marketing tool) rather than a deal-breaker in collaborations between artists on the other side of the world. Austin company "The Hidden Room" and London company "Look Left Look Right" are working on a cutting edge theatre project together via Skype: "You Wouldn't Know Her, She Lives in London / You Wouldn't Know Him, He Lives in Texas." Together they are finding inspiration and a solid new work model. International rehearsal demonstration included!
event::tags Panel, #TexasLondon
9:30 AM
to 10:30 AM
Beyond Check-Ins: Location Based Game Design
162 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker John-Paul Walton, Zach Saul
event::about This dual presentation will explore common play elements in location-based games. We’ll analyze the popular "Check-In" mechanic (used by products like FourSquare and GoWalla), and take a look at the business and social forces that have influenced its emergence as the popular geo game model. The presentation will compare current location-based products, charting their strengths and weaknesses to identify where we believe large areas of opportunity exist in the market. We'll evaluate the challenges and untapped opportunities of Geo Games from the technological and design perspectives of the two presenters. We’ll outline how the limitations in location technology can be an elegant part of the game design itself, and how new innovations will help to create richer and more immersive parallel worlds. We’ll describe why we think its time to move beyond "social" Check-In systems, to “true games” that engage, challenge, and stimulate players.
9:30 AM
to 10:30 AM
Brave New World: Debating Brands' Role as Publishers
109 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Gary Kim, Lora Kolodny, Pawan Deshpande, Tom Ashbrook, Joe Pulizzi
event::about Gone are the days when brands needed to rely on high profile stories to establish credibility—today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead, marketers just create their own site on the topic. At a time when the line is increasingly blurred between the role of marketer and publisher, it is a brave new world out there for brands. As part of a lively debate on what role brands should play in this brave new world, experts from the publishing, marketing, and internet worlds will come together to address some of the most heated concerns about this changing landscape—including matters of transparency and trust, concern over copyright and fair sharing, and where to draw the line between reporting and selling.
event::tags Panel, #curatedebate
9:30 AM
to 10:30 AM
Changing News Rooms and News Consumers
53 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Andrew Haeg, Bruce Koons, Emily Bell, Lisa Frazier
event::about How are newsrooms adjusting to the changing digital news environment? How do they balance transparency and objectivity? How are news consumers responding to information published in new ways? What behaviors and skills are news consumers developing to help them negotiate and evaluate the validity and trustworthiness of the news? What mores and values are emerging from news producers and consumers? This session is sponsored by the Knight Foundation.
event::tags Panel
9:30 AM
to 10:30 AM
Dawn of the Data: Future of Consumer Lending
26 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
event::about Technology and mathematics are transforming consumer lending. Historically, it has been nearly impossible for people with bad credit to get loans. Yet, these are often the people who need it most - to buy groceries or pay bills. Until now, lenders determined who should get loans through a simple underwriting function based on a small amount of credit data. When this data is missing or wrong, banks deny the loan, leaving people to payday loans or pawn shops - very expensive options that put people further in debt. Millions of people are being denied credit because underwriting hasn’t evolved. Why use only a handful of variables when we have vast amounts of data provided by the customer, the Internet, and social media? All data is credit data and we should use it all to make better underwriting decisions. Analyzing vast amounts of data, however, requires complex machine learning more akin to search engines than your corner bank. The future of financial services is to become more like a recommendation engine, and less like a place where you stand in line to deposit checks. The panelists will discuss how to use large-scale data analysis to re-invent underwriting and replace today’s antiquated methods. Better underwriting will open up good credit to people who don't have a lot of good options and materially improve the financial lives of the people who need it most.
event::tags Panel, #DawnofData
9:30 AM
to 10:30 AM
Day Stage presented by Ogilvy
15 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
event::about Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Alas, Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
event::tags Lounge
9:30 AM
to 10:30 AM
Demystifying Online Privacy and Empowering the Digital Self
37 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Nick Goggans, Marc Davis, Paul Krasinski
event::about You are being watched, tracked, and analyzed right now. But what are they collecting and analyzing? Who’s selling it, who's buying it, and why? And who are “they” anyway? The subject of personal data collection, analysis, and control has become increasingly covered in various media channels recently such as the Wall Street Journal series, “What They Know”, reporting that a new industry of tracking has arisen, and you better watch out. Is this buzz fear mongering, or is it true that there’s a dark underbelly of the Internet where your information is traded by big corporations every day to the detriment of web citizens? Or, on the other hand, is there a benefit for keeping this information open? This data is often used to improve user experiences, web sites, programs, etc. that some of us wouldn’t want to live without. As cloud technologies and database processing improve the ability to mine user data, analyzing and valuing that data will become an even more critical part of the Internet ecosystem. But where do web citizens fit in this world? Shouldn’t they be free to own and control their data? If so, how can they derive value, and in that process of creating value can they also improve the data? Can we achieve an information system beneficial to all participants? We will address these questions from two perspectives: individual and industry.
event::tags Dual, #digitalself
9:30 AM
to 10:30 AM
Designing Stuff Kids Will Use and Love
57 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Chris Bishop, Dan Willis, Rick Pinchera, Silvia Lovato
event::about PBS KIDS has been designing non-commercial websites and interactive games for kids for over 10 years. Making an interactive product that appeals, engages and is usable by a child is not as simple as using Comic Sans and replacing an “S” with a “Z”. Children's abilities change rapidly and producers need to ensure that products are developmentally accessible. This session will focus on designing for two audiences: pre-readers (3-5) and readers (6-8), through case-studies revealing how and why design choices were made based on experience, user testing and informed guesses.
event::tags Panel, #designingforkids
9:30 AM
to 10:30 AM
Diversity in the Digital Age
30 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Anne Hunter
event::about With the plethora of niche sites it’s hard to deny that the Internet has increased the amount of social, political and personal groups one can join. But is this cross sharing really creating diversity? In this session, Anne Hunter, VP, Advertising Effectiveness, comScore, will provide a comprehensive understanding of how the digital age has affected diversity. Does the democratic nature of the internet with its open sharing of ideas and cultures lead to a natural increase in diversity or are we seeing an end of true niche and specialty groups? Is over-diversification leading to a weakening of subcultures? With your grandmother being able to join your band’s fan page how has the demographic makeup shifted? This session will highlight the key differences between visitors. Through understanding key metrics comScore will examine whether or not this democratization has actually created a more diverse audience or simply created a group of samplers versus key users. Anne will examine how the digital age has affected demographics differently. For younger generations that have only existed within this schism, how is their idea of diversity different from older audiences? Does a generation, who is more prone to buy a single than an album, less likely to be deeply connected to one group? Finally, this session will also examine how diversity changes based on the medium. For example, how does the audience of BET Television compare to their online component?
event::tags Solo, #DigitalDiversity
9:30 AM
to 10:30 AM
Federating the Social Web
67 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Evan Prodromou, Kevin Marks, Monica Wilkinson, Dan Peterson
event::about Federating social networks means people on different networks following each other. It's driven by the growth of private social networks for businesses; the development of new Open Source tools for social networking; and concerns about privacy and control of your brand in consumer sites. The panel will discuss advances in the federated social web and the technologies that are making it possible. We'll cover who's implementing it today, and what kind of control a federated model gives companies and individuals. We'll give first steps on what you can do to weave your company and your social media presence into a federated social web.
event::tags Panel
9:30 AM
to 10:30 AM
How Many Rungs?: Social Change & the Engagement Ladder
39 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Robert Rosenthal, Jacob Colker, Patty Huber, George Weiner, Robert Wolfe, Robert J Rosenthal, Tom Dawkins, Laura Cochran
event::about When it comes to giving, slacktivism versus “real” engagement is a false dichotomy. Critics need to get used to the idea that we live in a time of innovative new ways for people to get involved – including things that might not have qualified as “volunteering” or “donating” once upon a time. In volunteering, particularly, there are still many questions about how these new forms of online helping actually relate to traditional engagement. Does the ladder of engagement, which seeks to move folks in an orderly fashion from bystanders to committed movement leaders, still make sense in a crowd-sourced, free-agent, sharing-enabled, microvolunteering world? Not only are the rungs becoming blurry, it may be that “ladder” is the wrong metaphor completely. Panel moderator Robert Rosenthal from the popular volunteer network VolunteerMatch (www.volunteermatch.org) will discuss these ideas with four technologists who are also creating innovative tools to engage audiences in social good. How can their tools live beside other innovative, non-technical forms of volunteering -- such as pro bono and skilled models? What are the right business models for social enterprises that are involved in these technologies? Most importantly, how can SXSW audience members make sense of these emerging technologies so their own online social change campaigns can be as engaging as possible?
event::tags Panel, #HowManyRungs
9:30 AM
to 10:30 AM
How Print Design is the Future of Interaction
171 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Mike Kruzeniski
event::about This session is about how the history of Print Design is becoming an important influence in the evolution of Interaction Design. As a craft, design for printed media has a rich history. Several generations of designers have pushed its boundaries in countless directions. It has been shaped over several hundred years as both a functional and aesthetic discipline, with a deep foundation of principles, practices, theories, and professional dialogue. In comparison, Interaction and UI Design is still a relatively young field. Its history has largely been driven by technology and functional goals. The dialogue around it has been centered on usability, which has been its purpose in the context of technological advancement. The visual language of UI has evolved from that standpoint: that it should evoke the familiar, analog experience of tools, buttons, knobs, and dials. That foundation has led to a very specific visual language in interactive experiences. In the past ten years however, the relevant technologies that support the design of Interfaces - displays, processing speeds, and rendering engines - have matured to a point that they provide a more capable canvas for design. Meanwhile, our culture has become visibly more comfortable with the technologies that surround it. These combination of trends are creating an important inflection point for designers. The aesthetic experience of the digital surface can now be considered and explored in a more sophisticated manner.
event::tags Solo, #inspiredbyprint
9:30 AM
to 10:30 AM
How Progress Bars Change the Way We Live
61 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Evan Jones
event::about Once upon a time slow connections begat the Progress Bar - bloated sites would taunt us with '15% loaded' screens. High-speed promised to kill the beast and free us from their tyranny but yet it lives! Progress bars are being used MORE lately to direct user actions. Look to Farmville and LinkedIn which push their users to collect 100% of their personal information. Incomplete progress bars are an itch that needs to be scratched. They carry the implicit language that declares 'You are here' but more importantly 'The end is in sight'. Game design motivates us through incremental, measurable progress towards a tangible goal but is this the way real life works? Is the progress bar's ubiquity in technology starting to affect the way we measure progress in meatspace? This panel will reach far across time and space to look at the story of progress bars, why they hypnotize us and what we need to do - slay the beast once and for all, or throw ourselves into its partially-complete embrace...
event::tags Solo
9:30 AM
to 10:30 AM
How to Combat Cybercrime in Latin America
7 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
event::about Latin America is still behind the U.S. in Internet technology, but cyber crime has become a big issue in the region. In this session I will explain the growth of cyber crime in Mexico, including what drug cartels are doing, and discuss the lack of resources available in Mexico on how to combat cyber crime. Finally, I will discuss the example of start-up Hacking México, the first online information security and expert community formed to combat cybercrime, using online communication tools promoting computer forensics, research, education, and the use of technology such as bioinformatics, artificial intelligence, cryptography, telecommunications and cryptovirology, as well as efforts to combat cyber-drug trafficking.
event::tags Panel
9:30 AM
to 10:30 AM
iPad Design Headaches (2 Tablets, Call in the Morning)
143 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Josh Clark
event::about The iPad and its entourage of Android tablets have introduced a new style of computing, confronting designers with unfamiliar aches and pains. Learn the symptoms (and fixes) for a range of new-to-the-world iPad interface ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the "I Can't Believe It's Not Butter" bait and switch. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android). The presentation inoculates you against common problems with close-up looks at successful iPad apps from early sketches to final design. Genial bedside manner is administered by Josh Clark, author of the O'Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps: A Guide for Discriminating Downloaders."
event::tags Solo, #tapworthy
9:30 AM
to 10:30 AM
It's About Time: Visualizing Temporality
64 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Joanna Wiebe
event::about Time flies like an arrow; fruit flies like a banana. I agree about the banana, but I'm not so sure about the arrow. What is the shape of time? Our online calendars, clocks and other models of time often are designed with the understanding that time is a forward-moving arrow. This sounds logical to the Western, English-speaking scientific mind. However, not everyone conceptualizes time as a relentless hurtling forward. Some cultures understand time as a fractal, a spiral, a mandala, a cycle. And a child, playing with the same toy over and over again, lives in a single seamless moment from dawn to dusk. Visualizing temporality is a fundamental issue in interaction design today. For example, we are looking at a future where our work must be useful for both Eastern and Western audiences, who differ in time-oriented cultural traits such as long-term vs. short-term orientation. We also need to be able to provide tools to differentiate the personal, bodily-felt experience of time from clock time. We may want to expand our customers' perception of time, to invite them to stay in the Deep Present. Our beliefs about time and its passage profoundly affect the design of software and interactive media. It's time for interaction designers to understand deeply how our customers know time, whether as an arrow, a spiral or a squiggle. How people slice and dice nature into concepts is fundamental to designing tools people can use to successfully live on the earth, for a long time.
event::tags Solo, #temporality
9:30 AM
to 10:30 AM
It's Not Tv, It's Social Tv
102 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Chloe Sladden, Fred Graver, Gavin Purcell, Lila King, Timothy Shey
event::about How is social media changing the TV experience for good? Over the past ten years, we've seen television become truly interactive, from SMS voting on American Idol to real-time audience feedback via Twitter and Facebook becoming a part of everything from CNN to Oprah to Late Night with Jimmy Fallon. At the same time, web series have built millions of viewers on places like YouTube, iTunes, and XBox Live. Now a new wave of always-connected mobile apps, set-top boxes, and gaming platforms are making entertainment more social, location-aware, and connected than ever. Our panel of producers of hit TV shows and top web platforms will talk about how they're enabling social viewing and collaboration between producers, stars, and audiences in real time to create new kinds of TV experiences.
event::tags Panel, #SXSocialTV
9:30 AM
to 10:30 AM
Know Your Investors: Fundraising Isn't Just About Money
17 schedule::attendees
Location
Hilton, Ballroom E
eventtype Panel, Interactive
Speaker Justin Fishner-Wolfson
event::about In the current environment, the way to raise capital has changed with greater numbers of angel investors and more competition among venture capitalists. Today, entrepreneurs are faced with more and more options, which means more decisions. Taking money is like getting married; your investors are your partners. Pick investors as carefully as you would a co-founder. Entrepreneurs should do diligence on their investors and find out if they will be there when times are tough. Understand how to differentiate between investors and determine the right number of investors for your seed round. Learn the difference between angels, super angels and venture capitalists. Ensure that your investor's incentives are aligned with yours so that they help make your company the next big thing. Understand the market and what is a “good” valuation and what are “standard” terms. Figure out how to create a syndicate that positions your company to succeed. Come armed with your questions on anything from basic investment and venture capital terminology to decisions you’re trying to make to help your company grow.
event::tags Core Conversation
9:30 AM
to 10:30 AM
Putting the Public Back in Public Media
42 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
event::about Think NPR and PBS are just broadcasters? Think again. Public media is no longer just a one-way street. In many towns, NPR and PBS stations are the only locally-owned broadcasters, and their mission to serve the public demands that they develop new ways of engaging and strengthening those communities. They're convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. Public media staff work with volunteer coders, creating software for public media organizations that otherwise lack the capacity to develop it on their own. Public media engages communities in new ways that go beyond those annual pledge drives, challenging them to work together for the common good. They're putting the public back in public media - right where it should be. This ain't your father's public broadcasting. Come learn how people are plugging into public media - and how you can get involved.
event::tags Panel
9:30 AM
to 10:30 AM
Saturday Yoga
30 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Ari Stiles
event::about If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
9:30 AM
to 10:30 AM
So Long, and Thanks for All the Babelfish
26 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Tim Holden
event::about Will 2011 be the year of the Universal Translator? As this science fiction dream teeters over the horizon, what can and should we do now to prepare for a time when the translation robot, not the search engine, becomes the single most important audience for your site? Will SEO give way to TEO? Does language need its own subtext markup? And when on Earth is Microsoft Word going to replace its 'Bold' button with a 'Strong' one? Lay aside your Google Goggles and iLingual apps (just for 60 minutes or so), and enjoy a session that's packed full of accessible translation theory, insight into the working processes of web copywriters, and more than the occasional riff on Douglas Adams.
event::tags Solo, #solongbabelfish
9:30 AM
to 10:30 AM
Social Media Mythbusters
86 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Peter Kim
event::about The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don't need a Facebook strategy! Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and what companies need to be thinking about now in order to create and capture value from social business.
9:30 AM
to 10:30 AM
Social Media: The Next Generation of Business Engagement
105 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Dave Evans, Jake McKee
event::about Authors Dave Evans and Jake McKee present highlights from "Social Media Marketing: The Next Generation of Business Engagement." This book, released in 2010, takes marketers, product managers, small business owners, senior executives and organizational leaders to the next step in social technology and its application in business. In particular, this book explains how to ensure higher levels of customer engagement, how to expand the use and understanding of social technology across the organization and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts.
9:30 AM
to 10:30 AM
Stop Listening to Your Customers
197 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Mark Trammell, Nate Bolt
event::about A common assumption among startup entrepreneurs is that listening to potential customers is the best way to find out whether your product or idea will succeed in the market. Honestly — don't bother. In our ten years of user experience research for startups and big companies alike, one thing we've seen time and again is that it's behavior, not opinions, that tells you whether people want to use your product. The main problem with opinions is self-reporting bias: Opinions are often inconsistent with behaviors or other attitudes, especially when discussing hypotheticals. Remember Clippy, the little character that appeared in Microsoft Word years ago? That little bastard arose, in part, from Microsoft asking users if they wanted help working on their documents — everyone said, “Sure, sounds great.” But once people started actually using it in the real world, they hated it — it might be one of the most hated features in the history of computing. But Microsoft employs hundreds of researchers. So where did they go wrong, and how can you avoid making the same mistake? It's simple. Never ask people what they think of your product or idea. Instead, I'll walk you through the world of researching people, including what you need to ignore customers effectively, just like Apple and 37 Signals. I'll go over examples from our research with Volkswagen, Electronic Arts, and Wikipedia, and show how to use remote research to construct behavioral scenarios and eliminate poor research.
9:30 AM
to 10:30 AM
Stop the Bleeding! Immersive Simulations for Surgeons
15 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Charlene Zvolanek, David Chen, Frank Sculli, Gregory Wiet, John Qualter
event::about Surgery simulators let medical students experience the adrenaline rush of a real operating room in a way that practicing on a cadaver cannot. Blood and guts aren't new to gaming, and simulators aren't new to training. But when the game is played on the human body, it offers exciting new opportunities for medical students to perfect their hand skills before they ever see their first patient. At the Center for Immersive and Simulation-based Learning at Stanford, the lowest-performing students in a surgery simulator outperformed the highest-ranked students trained by traditional means. In this panel, we will briefly look at the history of simulation training, explore some simulator interfaces, experience a demonstration of a surgery simulator, and allow (at least) one lucky audience member to put his or her hand on the virtual knife. Panelists will discuss how what we traditionally think of as a game environment can be used to dramatically improve the training surgeons receive, change how surgeons receive accreditation—and ultimately improve their performance in practice.
event::tags Panel, #stopthebleeding
9:30 AM
to 10:30 AM
The Future of Innovation in Banking
26 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Antonio Benjamin
event::about In an era of rapid internet development and innovation, banks have been described as technology laggards. This session will explore the future of innovation in banking and the payments industry. There are literally hundreds of large companies and startups in the payment space from Paypal to 1-person startups. The talk will also dive into “new currencies” and payments are emerging such as Facebook credits and other “alternative currencies”. Is there a future for the banking industry or are banks in danger of becoming relics. The session is not about Citigroup nor its business.
event::tags Solo
9:30 AM
to 10:30 AM
The Future of Nonprofits : Thrive and Innovate in the Digital Age
70 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker David Neff, Randal Moss, David J Neff
event::about What Is The Future of Nonprofits? In the most important nonprofit book of 2011, Randal C. Moss and David J. Neff show how the future of innovation, internal entrepreneurship, fundraising and social media communications are going to radically reshape the landscape of nonprofits in the next five years. With case studies, expert interviews, document samples and the world's first nonprofit themed graphic novel they are giving you the keys to go back and change the way your nonprofit works.
event::tags Book Reading, #thefutureofnpos
9:30 AM
to 10:30 AM
The Lean Startup: 10 Reasons Most Startups FAIL
111 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Eric Ries, Ash Maurya, Parker Thompson, Pascal Louis-Perez
event::about Eric Ries (Co-founder of IMVU / Author & Founder of “The Lean Startup”) is sought after worldwide for the methodology he advocates for both startups and large companies. In this session, Eric explains why most startups fail, how The Lean Startup has revolutionized entrepreneurship, and what you can do TODAY to improve your odds of building a game-changing product. This session is sponsored by 500 Start Ups.
event::tags Solo
9:30 AM
to 10:30 AM
Tools and Processes for ADD Project Managers/Entrepreneurs
86 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Jason Ford, De Sellers
event::about Ever since grade school I've been told organization is my number one problem. Like most people involved in the web, I'm creative, technically proficient, and often lacking in focus. I've had to balance managing my personal disfunction with managing huge web projects and now running a startup business (FeedMagnet). More than once I've been introduced with the disclaimer, “Jason is really smart and talented...but he's kind of all over the place.” Nevertheless, I've determined to master my disfunction—and I've tried everything. Inbox Zero. GTD. Scrum and Agile. Countless systems involving whiteboards. Moleskines and the Hipster PDA. CRMs, RTM, and other TLAs. I won't claim I've found the holy grail of organization but I've made a lot of progress—and life and business are much more manageable now. This session is not for beginners. I'm going to assume you've already tried, or at least heard of, most of the popular project management and personal organization techniques out there. This session is for folks who have been fighting the same fight as me and are looking to learn from my mistakes and successes. Specific topics to cover: Why systems work (or don't) for individuals. How to map your individual profile of disfunction. Putting custom-tailored systems in place to meet your specific needs. If you have enough focus to have read this far, this session may not be for you—or maybe you are just desperate to figure this out and the session will be perfect.
event::tags Dual
9:30 AM
to 10:30 AM
What We Can Learn from Small Town Entrepreneurs
39 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Barry Moltz, Becky McCray
event::about The business world is looking more like a small town. Strong downward economic pressures combined with advances in technology have forced rewriting the rules of business. Advances in technology have allowed all of us to collaborate instantaneously over great distances and not be tied to a single geographic area. Suddenly, the business advantage has shifted from multinational corporations towards small and local companies. When every one of your customers can talk to everyone else, it's like a small town. When the human voice is valued over corporate mission statements, it's like a small town. Now is the right time to look at the small businesses that have best succeeded in small towns, and find the lessons that everyone in the business world can use today.
event::tags Dual, #SXSWSmall
9:30 AM
to 10:30 AM
You Don't Have to Move, to Live Better
39 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Majora Carter
event::about Before New Orleans, Detroit, or Bradford PA, the symbol of Urban-American blight was Majora's hometown, the South Bronx in NY City. After spennding her early years trying to get away from the Bronx, she found herself back at her parents' house as a result of financial needs while attending graduate school at NYU. What seemed like a defeat at first, led to her rediscovery & healing of her community and herself. No matter what condition your hometown is in, the possibility for more happiness, equality, efficiency, and prosperity can be realized when "problems" are looked at in the context of Home(town) Security and what that means to communities everywhere.
event::tags Solo, #IdeasNotObjects
10:00 AM
to 11:00 AM
David Neff
6 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about David Neff and Randal Moss will be stopping by the SX Bookstore after their book reading to greet registrants and sign copies of their comic book, The Future of Nonprofits.
event::tags Bookstore Appearance, #sxbookstore
10:00 AM
to 11:00 AM
Randal Moss
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about David Neff and Randal Moss will be stopping by the SX Bookstore after their book reading to greet registrants and sign copies of their comic book, The Future of Nonprofits.
event::tags Bookstore Appearance, #sxbookstore
10:00 AM
to 11:00 AM
Why Access to Goods and Services Trumps Ownership. The Mesh.
51 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Lisa Gansky
event::about Mesh companies -- from ZipCar, RelayRides and SnapGoods to NetFlix – are creating a "share economy" using social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made, and trusted brands and strong communities to be built in helping your customers buy less but use more. Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. This is the Mesh and it will soon dominate the future of business. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying established competitors. This session will show how the same pattern is playing out with more early stage Mesh companies that are reinventing communities and whole industries. In the tradition of The Long Tail, The Mesh illustrates a huge new opportunity that's already driving new businesses and renewing old ones. This is the essential guide to the new wave of information-enabled commerce that's also improving our communities and our planet.
event::tags Book Reading, #meshing
10:45 AM
to 12:13 PM
10:50 AM
to 11:50 AM
Clay Shirky
55 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Clay Shirky will be stopping by the SX Bookstore to greet registrants and sign copies of his books, Cognitive Surplus: Creativity and Generosity in a Connected Age and Here Comes Everybody: The Power of Organizing Without Organizations.
event::tags Bookstore Appearance, #sxbookstore
11:00 AM
to 12:30 PM
11:00 AM
to 12:33 PM
11:00 AM
to 11:19 AM
11:00 AM
to 11:12 AM
11:00 AM
to 11:08 AM
11:00 AM
to 11:16 AM
11:00 AM
to 12:33 PM
11:00 AM
to 11:16 AM
11:00 AM
to 11:15 AM
11:00 AM
to 12:44 PM
11:00 AM
to 11:03 AM
11:00 AM
to 1:16 PM
11:00 AM
to 11:14 AM
11:00 AM
to 11:04 AM
11:00 AM
to 11:50 AM
11:00 AM
to 12:00 PM
"It's Nature's Way": Innovative Tech Design Through Biomimicry
67 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Chris Allen, Holly Harlan, Kathleen Zarsky, Michael Dungan, Kathy Zarsky
event::about A social network that functions like a colony of ants. A database that manages and shares information like a slime mold. What can we learn from the obvious? Millions of years of royalty free R&D embedded in nature holds the answers to many of today’s human centered design challenges. In this presentation, co-facilitated by Chris Allen of The Biomimicry Institute and Michael Dungan of BeeDance LLC, learn how a systems approach that mimics nature’s lessons and resiliency can be adapted to technology design. Biomimicry is a proven design process that asks nature for advice. The application of biomimicry is responsible for the development of successful products ranging from Velcro™ and photovoltaic solar panels to advanced seawater desalination methods and more efficient Japanese bullet trains. Bringing a biologist to the design table to explore innovation in IT application development and optimization can unlock new discoveries. The teachings of specific champions in nature that will lead to break-through design thinking will be offered during the presentation. When approached as mentor, model and measure, organisms and whole systems found in the natural world become powerful collaborators. As B2B and B2C users continue to seek out more robust, fast and reliable forms of technology, the answers may not be in the room, but right outside the window.
11:00 AM
to 12:00 PM
A Bootstrapped Geek Sifts Through the Bullshit
92 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Jason Cohen
event::about After starting four companies, I've found that some widely accepted advice lead me to failure while trusting my (inexperienced) gut lead to success. So many business philosophies profess they're the One True Way, yet different business face different hurdles. With stories, six actionable lessons, and a workshopping of 37signals' philosophy, you'll learn when to follow the rules and when to go your own way.
11:00 AM
to 12:00 PM
Agile Self Development
86 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Dinah Sanders, Marcy Swenson
event::about Know how to use an iterative, incremental framework to create improvements in software? You can use those mad skillz to make your life more awesome too! Come learn and share how agile techniques can be used to achieve personal goals and lower your stress – and even to get the most out of SXSW. Walk away with immediate, practical, positive actions you can take. Ideas to discuss: • What day-to-day or minute-to-minute techniques will allow me to satisfy shorter-term goals while building up to bigger progress? • How can I exploit my little monkey brain to get it to actually do stuff that will make my life better? • How can I stay aligned to the big picture while working on today's challenges? Tags: productivity, agile, lifehacks, happiness, self-development
event::tags Core Conversation, #AgileSelfDev
11:00 AM
to 12:00 PM
Banking on Big Brands/Celebs for the Web
44 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
event::about 2010 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Will Arnett went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium to purdue the opportunity to exponentially increase its brand reach to a vast global audience. With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads. It will include how digital studios, like AOL, provide a unique platform for brands/celebs looking to team up and engage in quality content and matching creators and celebrities with these forward-thinking brands. AOL is a leader in the integrated web and mobile video content platform, available on-demand to a global audience. AOL develops, produces, packages, programs, markets and distributes original content. AOL collaborates with celebrity talent and creators to provide professionally-produced, brand-friendly content and is strategically programmed and curated by Amber J. Lawson.
event::tags Panel, #sxswbigbrands
11:00 AM
to 12:00 PM
Banks: Innovate or Die!
42 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Rob Garcia, Bob Weinschenk, Brett King, Joshua Reich, Anna O'Brien
event::about Are big banks too big to...innovate? It's clear that big banks have lost their innovative edge. Strict new government regulations and frustrated customers walking away haven't even sparked creativity from them. Luckily for consumers, there is a new wave of financial service innovators pushing the limits. Incorporating cutting edge technology, social media and -- believe it or not -- genuine customer service, this new group of financial players are giving traditional banks a run for their money. The Banks: Innovate or Die! panel will discuss why big banks are failing with today's Web 2.0 consumers, and will examine the new players in the space who are stealing customers away due to their innovation.
event::tags Panel, #BankInnovation
11:00 AM
to 12:00 PM
Believe Me or Your Own Eyes: Eye-Tracking Entertainment
62 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Ania Rodriguez, Jesse Zolna, Kerin Smollen, Karl Steiner
event::about “Who are you going to believe, me or your own eyes” said Groucho Marx or as the wikiquote page for Groucho tells us, the line was actually spoken by Chico Marx. This panel discussion will focus on the usage of eye-tracking to get quantifiable data to support what users see and what they don’t when they visit entertainment sites (e.g. sports, games, news, or book sites). While many entertainment sites use analytics to get information about user behavior, there is no way to measure the effectiveness of the visual aspect of their site. Users cannot rationally describe what they feel and what makes certain visual elements desirable; eye-tracking can help you measure such metrics. This panel will bring in user experience managers, directors, and/or vice presidents who have an eye-tracking lab or have used eye-tracking consultancies to get data to support the value of photography and video on their site.
event::tags Panel, #KLITracksEyes
11:00 AM
to 12:00 PM
Blacks in Technology Meet Up
10 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
Speaker Wesley Faulkner
event::about Meet, network, share new ideas and make new friends with other people of color at the 2011 SXSW Interactive Festival. Bar onsite. This is the second of two Blacks in Technology events at SXSW 2011. The other event occurs from 6:00-8:00 pm on Friday evening March 11 at the George Washington Carver Museum and Cultural Center (1165 Angelina St). No badge is required to attend the March 11 event at Carver. For the March 12 event at the Driskill, you must have an Interactive, Gold or Platinum badge to attend.
event::tags Meet Up
11:00 AM
to 12:00 PM
Broadband Matters for Content Makers
7 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Laure Parsons, John Bergmayer
event::about The US has few ISP options and slow broadband speeds compared to most developed countries. The lack of competition is seen by many analysts as more significant to free internet than even "Net Neutrality" legislation can address. For independent content creators, there are specific concerns when ISPs are monopolized and aligned with large media companies. They may be shut out if ISPs pay royalties only to media conglomerates. What are the risks and what action can we take?
event::tags Core Conversation, #sxswbroadband
11:00 AM
to 12:00 PM
Cinematic Titles: From Conception to Reality
14 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Cassandra Del Viscio, Johnna MacArthur, Ian Cheney
event::about This workshop takes a film title sequence to pieces and explores the different parts of the process that brought it to the big screen, from conception to realization.
event::tags Workshop
11:00 AM
to 12:00 PM
Community Engagement Strategies: Rational Debate or Herding Cats?
85 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Drew Curtis, Kelly McBride, Erik Martin, Tucker Max
event::about The promise of social communities on legacy media websites seemed bright at first. Ideally, communities on media websites inform journalists, have reasoned debate on issues, and add to the value of content on media websites. Or at least that's what was supposed to happen. Most legacy media companies have comments and communities, and many are let's just say less than accommodating to reasoned debate. We all know what I mean by that. How did this happen? Is it fixable? Should it be fixed? What are others doing to combat these problems? How does this conflict with first amendment values? On the other hand, many website communities exist without these problems. How did they manage to come into being? How do they stay civil? How do they continue to actually live up to the promise of informing journalism, having reasoned debate, and adding to content value? This panel will explore methods sites use to deal with nutjobs as well as how to encourage and reward productive members in the community.
event::tags Workshop
11:00 AM
to 12:00 PM
Drawing Back the Curtains on CSS Implementation
135 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
event::about In this session, representatives from major browser vendors including Chrome, Microsoft, Opera and the W3C will pull back the curtain revealing some of the challenges with implementation and interoperability. The goal is to have designers and developers get a glimpse into how CSS has struggled and finally gained its footing as the presentation layer in everything we do for the Web.
11:00 AM
to 12:00 PM
Flattr w/Thingiverse, Readability, Demotix: Rewarding Creators and Crowdfunding
24 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
event::about Join Flattr and our friends from Thingiverse, Readability and Demotix as we discuss rewarding creators and crowdfunding online. All of our teams are striving to enable users and participants to share their money and pay for content that's worth paying for online -- and in some cases IRL/offline too.
event::tags Panel, #FlattrSXSW
11:00 AM
to 12:00 PM
Global Citizenship = World Peace?
28 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Lovisa Williams
event::about The world is quickly becoming smaller and we are becoming more dependent upon each other for every day things in life. We are receiving ideas and information faster than ever before. We consume goods from around the world on a daily basis. We no longer live in a world where we are isolated from the problems and perhaps the opportunities of others. Global Citizenship is about recognizing we are not just citizens of our respective countries, but also to a larger global ecosystem. What does this mean now? What will it mean in the future? How do we need to adapt to these changes? What role does technology play in this? Who should be concerned with the idea of global citizens? Could there really be a possibility we could achieve world peace through grassroots efforts like this?
11:00 AM
to 12:00 PM
Hadoop Meet Up
4 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Michelle Greer
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Hadoop. Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
How the USPS Should Implement Social Media
31 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Amber Hutchins, Dara Quackenbush
event::about If there is one organization that should embrace social media, it's the United States Post Office. Instead, the USPS ignores social media, actively shunning it. In this session, the presenters looks at the USPS, offering suggestions how it, and other resistant organizations, can and should implement social media. In this day and age, it's difficult to imagine any organization, much less one with 596,000 employees and revenues of $68 billion, not having a social media strategy. Yet the United States Post Office does not have a social media strategy. There is no Facebook page, no Twitter account. It doesn't engage with customers or listen and try to fix complaints. To inform people of the upcoming proposed postage increase, the USPS used only traditional media. Creating buy-in for social media can be a difficult task. Like the Post Office, your company might be resistant to change or not see the value in social media. In this session the presenters will look at the USPS, examine why it may not be embracing social media, and outline a plan for the Post Office if it did want to start a social media program.
event::tags Dual
11:00 AM
to 12:00 PM
I've Never Met My Coworkers: Running International Teams
66 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Jason Lengstorf, Thomas Sturge
event::about I work with four other guys, and I've never met any of them. In fact, none of them live within 1000 miles of me. However, we manage to work together on 5-10 simultaneous projects and my business is up 300% from last year. Building a team to help you with sub-contracting is easier than you might think. I'll tell you how I took Copter Labs from a one-man (severely overworked) effort to a five-man collective in less than three months while continuing to increase my company's gross income and my own take-home pay, as well as freeing up hours of my own time to enjoy life.
11:00 AM
to 12:00 PM
Inclusive Mobility - Making Mobile Apps Accessible
49 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Becky Gibson
event::about That smartphone in our pocket has the power open up new worlds for people of all abilities in all environments. Whether you are visually impaired or just can't see or access the screen at the moment, turn on voice commands and your access is complete! Location services and navigation guide you in daily living or on great new adventures. Come find out what the state of accessibility is for the latest mobile devices. Learn how you can create mobile apps and mobile websites that are compelling AND usable by all audiences!
event::tags Core Conversation, #a11y2go
11:00 AM
to 12:00 PM
Intrigue Me: Writing Compelling Content
118 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Stephanie Hay
event::about Although the web as a medium - and the web industry in general - promotes a somewhat informal community culture, its standards are absolute. Competition continues to evolve our definition of "exceptional" in order to efficiently separate the pioneers from the posers. But when it comes to content, are the boundaries still too informal? Have we been so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we're apathetic to (correctly) adding a space between "log" and "in". I say, no way Jose (The question is, do you? And who is Jose, anyway?) Since designers and developers have been busy creating intensely standards-based work, it's understandable that they haven't necessarily kept sharp on their written word. But without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide: am I intrigued enough to *do* something? In this session, I'll discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.
event::tags Solo, #intrigued
11:00 AM
to 12:00 PM
Let's Hook Up: Brands, Celebs, and Non-profits
42 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Paul Rieckhoff, Katie VanLangen, Chris Brewer
event::about Ever wonder how your favorite celebrity became a spokesperson for a national brand? Why your beer of choice is supporting veterans? How your home team chooses the charities that they support? It takes more than a one-night-stand to make these relationships worthwhile. It takes dates, flirting, compromise and commitment. Most importantly, it takes shared goals and vision. We'll show you how Iraq and Afghanistan Veterans of America (IAVA), a national non-profit, non-partisan group supporting our nation's newest generation of veterans has established a multi-year partnership with Miller High Life, the San Diego Padres, and celebrities that support their mission. Together, they are literally changing lives through a program that will give up to $1 million in experiences to veterans. In a world where everyone is online and new technology, websites and companies are cropping up everyday, brand loyalty is difficult to maintain. It is critical for brands to ally with the organizations and people that support their ideals, and give their audiences a reason to believe their messaging.
event::tags Panel, #LetsHookUp
11:00 AM
to 12:00 PM
Life After Y Combinator
77 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Dane Hurtubise, Brian Chesky, Drew Houston, Jessica Mah
event::about Programs like Y Combinator have garnered much attention in the media. Many of the startups are highlighted and critiqued upon launch, but how do these programs fare over time? What lessons have graduates of Y Combinator learned in a post-Y Combinator world? How do they turn ideas into real businesses?
event::tags Panel, #lifeafteryc
11:00 AM
to 12:00 PM
Marketing in the Moment
63 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Rob Garner
event::about While brands have become increasingly networked, they fail to maintain the fluidity and agility of the average user, many major brands are at risk at failing in their marketing efforts, or succumbing to more agile competitor. This session lays out the new marketing landscape, and demonstrates how brands will need to reinvent themselves.
event::tags Core Conversation, #MKTGmoment
11:00 AM
to 12:00 PM
Marketing Lessons from the Grateful Dead
59 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Brian Halligan, David Meerman Scott
event::about What can internet marketers learn from cultural icon and American jam band, the Grateful Dead? The Grateful Dead is a great case study in contrarian marketing. Their marketing innovations spurred from doing the opposite of what other bands (and record labels) were doing at that time. Starting in the internet-free 1960s, the Grateful Dead pioneered social media and inbound marketing concepts that businesses of all industries still use today. Ahead of their time, they believed in "freemium" content and created a huge network of people who recorded and traded tapes. They focused on cultivating a dedicated and vocal community that drove millions of fans to the band's live shows for over thirty years, generating hundreds of millions of dollars in revenue. Today's companies using social media can still learn from their success.
event::tags Book Reading
11:00 AM
to 12:00 PM
Mentors - Legal
1 schedule::attendees
Location
Austin Convention Center, Room 11AB
event::about There are countless legal pitfalls inherent in the world of film and video. Meet one on one with legal specialists for invaluable information to save you from costly problems in the future. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
11:00 AM
to 12:00 PM
Motion Paintings, Visual Storytelling and Deaf Film
9 schedule::attendees
Location
Austin Convention Center, Room 15
Speaker Robyn Girard
event::about Visual storytelling is an essential component of what it means to be part of the Deaf culture- without it; there would be no culture. As part of this presentation, we will explore a purely visual world through the juxtaposition of film, visual language, Deaf culture and vivid imagery. We will navigate Deaf film history, media stereotypes, visual storytelling, and discuss an ongoing project that functions as a portal, transporting viewers into a world that is often experienced through a visual, Deaf-based perspective. Instead of relying solely on invisible languages encoded in audio wavelengths, we communicate using a formal system of visual and tactile signs; through physical gestures, written languages, facial expressions and body language; through nuances, subtleties and exaggerations. Our thoughts are cinematic in the fullest sense possible. They are animated; they swim through the air. We illustrate stories. We paint with our fingers. Our “motion paintings” define the Deaf experience. An anthology of short stories that identify, magnify and dissect elements of the deaf experience, “101 Things that Unite and Divide” strips Deaf culture of its otherworld-ness by introducing audiences to our motion paintings. For SXSW participants, the Deaf world will no longer be a strange, humming world of flying fingers or visual noise; it will become an accessible, vivid, pulsating world in itself, larger than life.
event::tags Content
11:00 AM
to 12:00 PM
Photographer Meet Up
16 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Kris Krug
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in photography. Cash bar onsite.
11:00 AM
to 12:00 PM
Re-Thinking Public TV: The WORLD Channel
16 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker Kavita Pillay, Robert Lyons, Christopher Hastings
event::about What if you took a national digital public TV channel, re-focused it on a younger, more diverse demographic (median age 36), created an open source, media-rich web presence to feed it, and invited anyone with public media content to play (including creative types without transmitters). You’d see strong growth, a batch of exciting new talents, boundaries erased between radio and TV, and some innovative technical breakthroughs. Two key participants in shaping and running this project will share the ideas, the successes, the challenges and some hard-won wisdom from one of public media’s most promising new ventures. WORLD was first created in 2007 as a 24 hour digital non-fiction, news and documentary channel for Public TV stations: a partnership of WGBH, American Public Television and WNET, funded by the Corporation for Public Broadcasting. Then, in July of 2010, these partners launched a highly focused but ambitious re-thinking of the project, aiming to reach and engage a much broader audience and younger demographic across multiple platforms. Bob Lyons, the Director of New Media for Radio and TV at WGBH, oversees the project’s online platform, and Kavita Pillay, an independent film maker, was drafted as Managing Editor and chief editorial muse of the web presence. In this session they’ll share the strategy, research, surprising discoveries (good and bad), and inspiring content examples. Public media-minded content creators are most welcome.
event::tags Dual
11:00 AM
to 12:00 PM
Seed & Feed: How to Cultivate Self-Organizing Communities
45 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Peter Chislett, Tony Bacigalupo
event::about "Use the internet to get off the internet!" says Scott Heiferman, CEO of Meetup. Today's tools are giving people more and more ways to connect offline and form communities around shared interests and needs. In this talk, we'll discuss how to use that power to foster world-changing effects. The process starts small, with only you. Then you find a conspirator. Then you develop a core group. Then the group grows. At each step along the way, you refine the culture and build something that everyone is a part of. This is going to be a highly discussion-oriented and participatory session, inviting attendees to share their stories and discuss lessons learned. Let's build amazing communities together!
event::tags Core Conversation, #seednfeed
11:00 AM
to 12:00 PM
Social Shopping: The Future of Selling Stuff Online
116 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
event::about Markets are conversations. As the web continues its neverending voyage toward Social, indie merchants must learn to engage and interact with their existing and future customers in new ways. The era of Social Shopping has begun, so get the info you need to stay ahead of the curve. Learn how to take advantage of the social web to help your indie business make more sales, connect with your community, and build devoted followers around the world. Perfect for small business owners, artists, crafters, musicians, authors and anyone else with something to sell.
event::tags Solo, #getcrafty
11:00 AM
to 12:00 PM
Startup America: Reducing Barriers
26 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Todd Park, Aneesh Chopra, Ronnie Chatterji, Sean Greene, Scott Case
event::about Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.
event::tags Panel
11:00 AM
to 12:00 PM
Staying Alive: Can Indie iPhone Game Development Survive?
29 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about Now entering its fourth year of game development, the AppStore has evolved from an indie gold mine to a competitive and overcrowded marketplace. How can an indie developer adapt? Come listen to a group of indie iPhone developers tell their tales of successes and failures. What makes some developers close up shop vs. what makes some developers prosper (and others hang on by the skin of their teeth)? The panel members consist of content creators, engineers, business specialists and members who wear all those hats at once. Their companies range from a team of one to a team of many. What strategies have worked and allowed them to survive and what strategies have failed? We will discuss the process from development to market. The panel will touch on developmental tips and tricks and promotional ideas. Finally, we will discuss where we see the future of indie development going through the iPad and beyond.
event::tags Panel, #StayingAlive
11:00 AM
to 12:00 PM
Straight From the Source (Code)
37 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Eric Vespe, Duncan Jones, Jake Gyllenhaal, Michelle Monaghan
event::about Join visionary director Duncan Jones and the cast of the SXSW opening night film as they navigate parallel universes, alternate realities and mind-bending explosions. Jones will be joined by cast members Jake Gyllenhaal and Michelle Monaghan as they answer all of your questions about the making of Source Code his highly anticipated follow up to Moon.
event::tags Case Study
11:00 AM
to 12:00 PM
SXSW Newcomer / Veteran Meet Up
14 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Sarah Garcia
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
SXSW ScreenBurn Game Developer Meet Up Sponsored by GameGround.com
10 schedule::attendees
Location
Austin Convention Center, 1
eventtype Panel, Interactive
event::about The SXSW ScreenBurn Game Developer’s Meet Up is a three-day track dedicated to help video game industry professionals do business with other industries at SXSW. Kick off the opening day of the SXSW ScreenBurn Game Developer Meet Up by connecting with top-notch video game industry over complementary beer!
event::tags ScreenBurn
11:00 AM
to 12:00 PM
The Elevation of Black Women in New Media
12 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
event::about The “Elevation of Black Women in New Media” panel will consist of 4-5 successful web entrepreneurs coming together to help new media websites and/or blogs targeted to women of color help take their blog/website to the next level. Over the last three years thousands of blogs and websites have launched that are ran by black women of all ages and backgrounds – covering topics that range from technology to fashion. Though all of the websites/blogs seem to have had some increase in traffic and garnered some acknowledgement – most do not have the skills, resources or proper knowledge to take their site to the next level. Currently there has not been one black blog/website ran by and for black women that has been VC or Angel funded and the most common reasons potential investors state are 1) the quality of site design and content, 2) lack of traffic, 3) a clear editorial/marketing strategy and 4) failure to have more than one successful revenue stream or lack of revenue stream altogether. Potential investors also claim that our demo does not have any spending power to truly make a return on their investment - which is completely untrue. This panel will not concentrate on funding and/or advertising - though it will discuss - but will give attendees the opportunity to hear successful tools, tactics, how-to's – (such as why moving from a “blogspot.com” or “wordpress.com” site to their own domain is a must to grow), resources, lessons learned and guidance on how to get off the discouraging wheel most black women on the web continue to run on.
11:00 AM
to 12:00 PM
The Impact of Social Media Tools in Mexico
19 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
event::about This panel provides a unique perspective to the development and impact of social media tools in Mexico today. This panel features journalists and scholars from Mexico who will discuss how social media tools are being used in news organizations. In addition, they will discuss how Mexican citizens are using Twitter as a way to respond the lack of information in the newspapers that are under threat of drug traffickers. As news organizations have been forced to practice self-censorship after so many assassinations and kidnappings of journalists, citizens and even journalists have been using social media as the last resort to spread the news. In addition, Twitter has been used by the local Mexican government to inform the citizenry about dangerous areas because of drug trafficking. The journalists and scholars in this panel will discuss their own experience and use of social media, but also how society is using it.
event::tags Panel, #SocialMediaMX
11:00 AM
to 12:00 PM
The Last Broadcast: Entertainment is Social - What's Next?
47 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
event::about Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership. As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape? This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment.
event::tags Interactive Crossover
11:00 AM
to 12:00 PM
The Last Broadcast: Entertainment is Social – What’s Next?
19 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
event::about Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership. As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape? This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment. This session is sponsored by Intel.
event::tags Panel, #FutureCast
11:00 AM
to 12:00 PM
The Lean Startup: King of the Apps Showdown
39 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Robert Scoble, Eric Ries, Bill Boebel, Stacey Higginbotham
event::about Join Robert Scoble, Eric Ries, Dave McClure, Bill Boebel, and Stacey Higginbotham for a startup challenge. Play judge and vote for your favorite startup alongside Scoble and crew. The winner gets 10k in cash and prizes, provided by Rackspace. This session is sponsored by 500 Start Ups.
event::tags Solo
11:00 AM
to 12:00 PM
The New Sharing Economy
53 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Dori Graff, John Zimmer, Kim Gaskins, Neal Gorenflo, Punsri Abeywickrema
event::about Not too long ago, we got Zipcar, eBay, and Netflix. We got Prosper and Kiva and Kickstarter. What do they have in common? They ask people to share in one way or another. These days, sharing is an industry thanks largely to new technology. And it's critical to the environment, the economy, and the way we live together as a society. It's also an industry that we don't know much about yet. In 2010, Latitude Research and Shareable Magazine conducted the first-ever comprehensive sharing industry to establish benchmarks for awareness and adoption of existing sharing services, as well as sharing attitudes and behaviors relating to everything from information to food to transportation to workspace to travel accommodations. The study also sought to understand the new "psychology of sharing". What are the perceived benefits of sharing? What motivates someone to try sharing initially? What are the barriers to sharing, and how do we overcome them? Looking to the future, the study was able to answer what user demands exist, but aren't yet being met, in this new economy of sharing?
event::tags Panel, #Shareable
11:00 AM
to 12:00 PM
The Self-Publishing Novelist: Report from the Trenches
33 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker John Sundman, Carolyn McCray, Jane Friedman, Nicole Galland
event::about We've been hearing for a while that new technologies for authoring, designing, printing, publishing, marketing, distributing and consuming books will disrupt the traditional book publishing business model and empower the everyman self-publisher. The combined effect of new technologies will supposedly blast open the floodgates that have been simultaneously protecting readers from hordes of hack writers and arbitrarily keeping down literary geniuses whose works don't fit into obvious conventional pigeonholes. With Print-On-Demand technology for paper books, with distribution channels such as Amazon and the Apple Store to connect book sellers with book buyers, with devices like the Kindle, iPad and Nook for readers to consume books anywhere, it has become fashionable to say that writers no longer need publishing houses, that the poisonous stigma attached to self-published books is losing its venom. But is it true? Self-publishing is not the walk in the park that some would have you believe. This panel brings together four writers who are explicitly concerned with the novel/novella form. We're not merely self-publishing writers, we're self-publishing novelists. We are custodians of an art form that is under threat by the very technologies that open the marketplace to anybody at all who claims that their manuscript is a novel. How shall novelists and the novel itself survive?
event::tags Panel, #futureofnovel
11:00 AM
to 12:00 PM
The Why & How of Decentralized Web Identity
54 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Blaine Cook, Ben Werdmuller, Christian Sandvig
event::about The big players in social networking are setting a plodding pace of innovation. New startups, keen to offer useful and exciting new means of communication, have migrated wholesale to platform-based approaches. Constrained by what it means to be boxed into 140 characters or Facebook's vision of a lifestream, we're left without a compelling view of what "social" means on the web. It's time to take back our identities, and with it the web. We'll discuss examples of how the web is more Awesome when people are a part of it (and not just a layer on top of a few companies' databases). We'll talk about what kinds of approaches make sense in this new world (and which don't), and discuss some successes (and failures) that have happened along the way. Parts of this discussion will be technical; you can't build the web without some HTML, and we can't build a social web without getting our hands dirty. However, tech is boring. You can always look up how to do something - knowing why you want to do something is the hard part. We're going to look beyond the modern gold rush, and talk about ideas that have lasting value for content providers, producers, and consumers, and why you should care.
event::tags Panel, #addressing
11:00 AM
to 12:00 PM
To Reply or Not to Reply? Facebook Conversations
83 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Jeannette Arrowood
event::about Lots of businesses are on Facebook, but not all businesses should be, and some aren't engaging with their customers. At all. Is that wise? What are the reasons to reply on Facebook? We'll be talking about brands that are actively engaging in conversation on Facebook. We'll talk about the ones that are getting it right, and we'll talk about the ones that are getting it wrong. And we'll talk about why. And what's the best way to manage that relationship? We'll be focusing, for a portion of the conversation, on Facebook for small business. Which can be very different than using Facebook as a large corporation.
event::tags Core Conversation, #FBReplyOrNot
11:00 AM
to 12:00 PM
Using Twitter to Improve College Student Engagement
49 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Rey Junco
event::about While faculty and staff at higher education institutions have experimented with the use of social media, there has not been a concerted effort to integrate these technologies in educationally-relevant ways. Emerging research in the field of social media, student engagement, and success shows that there are specific ways that these technologies can be used to improve educational outcomes. This presentation will focus on reviewing and translating research on the effects of Twitter on college students into effective and engaging educational practices. Background research on the psychological construct of engagement will be provided and will be linked to engagement in online social spaces. In addition to presenting cutting-edge research on how to create engaging and engaged communities, the presenter will review specific ways that Twitter can be used in the classroom and the co-curriculum. The presenter will discuss how academicians can hack existing technologies, specifically Twitter, for educational good and will present the results of his latest research on the effects of Twitter on student engagement and grades.
event::tags Solo, #twesearch
11:00 AM
to 12:00 PM
We Are Browncoats: Leveraging Fan Communities for Charity
16 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Michael Dougherty, Steven Fisher
event::about “One Film, Five Charities and No Sleep” is another great title for this panel discussing Browncoats: Redemption, the independent film based in the world of Firefly/Serenity created by Joss Whedon (Buffy, Angel, Dollhouse, Dr. Horrible). The mission of the project is two-fold: create a new film making model and raise over $500,000 for five charities supported by the cast and creator of the original TV and movie. There is a desire for many to make films and for others to do charitable works. The creative team of the film project Browncoats: Redemption have found a way to leverage a passionate and dedicated community to call for volunteers, build a community, promote a film, and raise tons of money for charity. Over the last two years 160+ volunteers, many with no film industry experience, have filled 200+ roles in different phases of the project. The thing that ties them all together is that they are fans of Firefly. They are Browncoats. The film’s creators will discuss the project along with how they leveraged online media distribution models and social media tools to build the community, recruit volunteers from all over the country to be a part of the production, and most important, grow the audience and momentum in preparation for the film’s release.
event::tags Dual
11:00 AM
to 12:00 PM
What Comic Books Can Teach Mobile Application Designers
60 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Anjuan Simmons
event::about Mobile application design is a conversation that allows the developer to speak to the user. While manuals are able to guide this conversation, nothing is more immediate and enduring than the user interface of the application itself. The small size of mobile device screens requires developers to create user interfaces that communicate to users in ways that are concise yet easy to understand. The comic book medium offers many design standards that mobile application developers can use to improve the effectiveness of their graphical user interface designs. Comic books have evolved through the years to maximize their ability to tell a story while confined to two dimensional static images. Comic book legend Will Eisner published “Comics and Sequential Art” in 1985 in order to document his mastery of using graphics to tell a story. This presentation will explore the design principles Eisner shared in his landmark book and specifically apply them to mobile application design. Scott McCloud’s book “Understanding Comics”, which built on top of the foundation laid by Eisner, will also be covered as well as McCloud’s later work “Reinventing Comics”. Film makers have used comic books as the blueprint for blockbuster movies like “Spider Man” and “Batman Returns”. The comic book medium can provide a blueprint for blockbuster mobile applications as well. When attendees leave this session, they will know how to throw some Eisner onto their mobile application designs!
event::tags Solo, #sxswEisner
11:00 AM
to 12:00 PM
Who Are You And Why Should I Care?
37 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Cathy Brooks, Ellen Mcgirt
event::about Reputation. Authenticity. Transparency. Integrity. Amidst all the corporate scampering to ensure uniformity of “message” across all media platforms, one critical piece often is left out. The individuals. The old adage of their being no “I” in team, neglects to remember that there is, however, a “me”. In forgetting to connect each individual within an organization with its efforts, generally the whole venture will fail. This session tackles the question of why your personal story matters, and how to integrate your personal motivation into your everyday business life to achieve maximum success.
event::tags Core Conversation
11:00 AM
to 12:00 PM
Why Mexico Will Change Your LIfe
17 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker Gary Hoover
event::about Most Americans are not aware of the impact that the future of Mexico will have on the future of the United States. We too often perceive it as only a beach destination, and a dangerous, scary one at that. Much the same can be said about the rest of Latin America. Understanding Mexico is the gateway to understanding the balance of the Western Hemisphere. Political and economic journalists are absorbed with China, India, Afghanistan, and Iraq. But over the next 50-100 years, the people and businesses of the United States will be as affected by what happens in Mexico and Latin America as they will be by events on the other side of the globe. Likely more affected. The immigration debates on cable news are symptomatic, failing to probe political, cultural, and demographic realities. Latin America’s 500+ million people may have a very exciting future. How that future unfolds is at least in part up to us “Norte” Americans. In order to achieve the most prosperous and peaceful possible shared future, we need a deeper understanding of the people, culture, and geography of Mexico and Latin America. In my fast-paced presentation, I will hit upon key Mexican and Latin data and trends which will likely shape the future of the United States, focusing on Mexico as a first step in understanding. I will allow 15 minutes for questions and answers.
event::tags Solo
11:00 AM
to 12:00 PM
Why Visualizing Government Data Makes Taxpayers Happy
51 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Jeremiah Akin, Michael Castellon
event::about The expectation of transparency is creating demand for government agencies to develop new ways to communicate complex data and trends to the public in easy-to-access and easy-to-understand formats. Some agencies are turning to Google Maps and KML data to visualize raw information online and on mobile devices. Delivering data in more easily understandable formats not only boosts trust and confidence between government agencies and their publics, but also streamlines workloads among Data, Web, Editorial, and Customer Service teams. The Texas Comptroller is the state’s chief revenue officer, tax collector, and treasurer. The agency uses public-facing maps to communicate data and economic trends across the state, editorial coverage, and to promote initiatives such as its Unclaimed Property initiative, which works to reunite taxpayers with about $2 billion in unclaimed money and property. This discussion will focus on how agencies and other organizations can use free or inexpensive tools to deliver data to the public in both traditional online formats and mobile platforms, and how workflows can be arranged so that data visualization can be managed and administered by non-technical staff. We will also discuss how maps can be used internally to enhance strategic efforts.
event::tags Dual, #VisualGov
11:00 AM
to 12:00 PM
You CAN Get There from Here: SXSWIA Navigation
10 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Eric Young, Ewan Spence
event::about For the myriad new comers to SXSW and Austin this will present an overview of the downtown area, including how to find an address (East vs. West 6th street), transportation options including party shuttles, hotel shuttles, buses, cabs, and good old fashioned walking. You will learn where all the party lounges are, how to get to them, and also noted restaurants in the area.
event::tags Core Conversation
11:00 AM
to 12:00 PM
Your Mom Has an iPad: Designing for Boomers
118 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker John McRee
event::about It’s a cultural phenomenon that most of us didn’t see coming: baby boomers are taking over Facebook, while the millenials are abandoning it like crazy because it is so last year. After all, what 20-something wants his mom to see his status update about last night’s party? This example signifies a trend in technology overall: the assumed late adopters are now joining early adopters as technology becomes increasingly easy and fun to use. Devices such as the Wii and the iPad have overwhelmingly been adopted by the older and less technologically savvy crowd. The trend has significant design implications. As we’re designing for emergent devices, we need to be very aware that we’re definitely not designing for ourselves. User research will become even more critical, with particular attention paid to the more mature crowd as they have different needs from other generations. Security, privacy and ease of use are key attributes for this audience that we may have overlooked, thinking we were designing for younger users. During this session, John will discuss specific case studies of companies that saw the benefits of conducting the necessary user research to understand the needs, goals and motivations of the boomer crowd as well as specific design techniques that appeal to a more mature audience. In addition, he’ll also explore whether there is one, common design language that speaks to the needs of multiple generations.
event::tags Solo
11:00 AM
to 4:00 PM
Fast Company Grill
71 schedule::attendees
Location
Moonshine Grill
eventtype Unofficial Party
event::about
Join us for lunch, cocktails and interactive fun.
11:00 AM
to 12:00 PM
Hair o' the Dog
42 schedule::attendees
Location
Stubb's
eventtype Unofficial Party
event::about
The Gist crew is heading to Austin and to get the day started, the drinks are on us. Bloody Mary's or coffee, it's up to you. We are bringing energy and some great people so we hope to meet you there!
Come hang out for a while, get your day started right and talk tech with folks from the Seattle (or anywhere) tech scene.
Website www.stubbsaustin.com/
11:00 AM
to 3:30 PM
PSFK SALON AUSTIN: Future of Mobile Marketing
73 schedule::attendees
Location
Driskill Hotel
eventtype Unofficial Party
event::about
PSFK is the go to source for new ideas for creative business. Our events bring to life the discussion that takes place everyday on our site with a focus on particular areas of innovation.
For the PSFK SALON AUSTIN held at the Driskill Hotel during SXSW, we will bring together leading thinkers in mobile marketing together with experts featured in PSFK's Future of Mobile Tagging report.
Marketers are using mobile technology to enhance consumer engagement at each stage of the traditional purchase path, impacting how shoppers move through it and sometimes transforming what the path looks like entirely. As part of this this event, PSFK will discuss with key experts themes that are emerging around the use of mobile tags and other innovations in mobile marketing.
Website http://psfk-sxsw.eventbrite.com/
11:00 AM
to 12:00 PM
Squarespace Foodtruck Extravaganza
148 schedule::attendees
Location
5th and Neches
eventtype Unofficial Party
event::about
Come and visit us at the Squarespace Food Truck! We've teamed up with four of the hottest local street food vendors to bring you some tasty deliciousness each day of SXSWi. We'll be parked over at 5th & Neches (one short block from the convention center), and will be serving from 11am on March 11, 12, 13 and 14th.
March 12 - Gordough's
- FLYING PIG - Bacon with Maple Syrup Icing
- BLACK OUT - Brownie Batter, Fudge Icing & Chocolate Covered Brownie Bits
- BOSS HOG - Potato Salad, Chopped BBQ, with Honey BBQ Sauce
11:10 AM
to 12:10 PM
Josh Clark
4 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Josh Clark will be stopping by the SX Bookstore to meet registrants and sign copies of his latest book, Tapworthy: Designing Great iPhone Apps.
event::tags Bookstore Appearance, #sxbookstore
11:15 AM
to 12:19 PM
11:15 AM
to 11:20 AM
11:15 AM
to 12:15 PM
The Next Rocket Scientist: You
29 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Nicholas Skytland
event::about For over half a century, NASA has inspired people across the world to look to the heavens and wonder what secrets are hidden within the cosmos. Solving those mysteries has long been the domain of lab-coat wearing scientists in government agencies and universities. However, with the advent of the internet, social web, and open source data, it has become possible for anyone to make scientific discoveries about our universe. Find out how you can actively contribute to space exploration and how the collective power of the internet is enabling the future of scientific research.
11:20 AM
to 12:20 PM
Brian Halligan
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about David Meerman Scott and Brian Halligan will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History.
event::tags Bookstore Appearance, #sxbookstore
11:20 AM
to 12:20 PM
David Meerman Scott
5 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about David Meerman Scott and Brian Halligan will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History.
event::tags Bookstore Appearance, #sxbookstore
11:30 AM
to 11:44 AM
11:30 AM
to 1:04 PM
11:30 AM
to 11:42 AM
11:30 AM
to 11:45 AM
11:30 AM
to 11:49 AM
11:30 AM
to 11:34 AM
11:30 AM
to 11:42 AM
11:30 AM
to 11:38 AM
11:30 AM
to 11:40 AM
11:30 AM
to 12:30 PM
Content Rules
89 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Ann Handley, CC Chapman
event::about How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working? Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity. Authors C.C. Chapman & Ann Handley have now written the book on the topic called Content Rules. They will read from the book and discuss why content is so critical to everyone and anyone. More than just a book reading. A high energy, inspirational and helpful session to answer your questions about content.
event::tags Book Reading, #ContentRules
11:30 AM
to 12:30 PM
What The Government Can Learn From Amazon
39 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Adria Richards
event::about Have you ever bought something on Amazon and wondered, "Why isn't buying a passport as easy as this?" With over 300 million people in the United States, there is certainly room for improvement how their lives are recorded, updated and exchanged. If the Arpanet was created to provide a centralized, communications network, why are we not taking advantage of this access to lower costs and reduce data errors? Amazon processes, ships, and delivers packages all over the world and can now predict delivery within 12 hours of ordering. Why does your driver’s license take two weeks? We will explore what advances in digital data records and key benefits including: savings on redundant data entry and mistakes, less identity theft and fraud, rewarding efficiency and creating social benchmarks. The other side of this data coin includes managing expectations, privacy, security and opt-out from such programs. RFID’s in passports, pets and popcorn seem like the stuff of science fiction. GPS location tracking in cell phones are common place and you can throw a device into your kid’s backpack for peace of mind they made it to school. With over 170 million smartphones sold in 2009, there is clear evidence people are eager to manage their lives on the go and personal records maintained by the government is a great starting point.
11:30 AM
to 12:30 PM
FreshBooks 2,000,000 User Party
100 schedule::attendees
Location
West Tent, Brush Square Park
eventtype Party, Interactive
event::about Its FreshBooks' 7 Birthday and we're celebrating our 2,000,000th customer. Come hang out with clowns, mimes and grab some ice cream.
event::tags Party
11:45 AM
to 12:45 PM
Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience
18 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Laura Godfrey
event::about Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.
event::tags Future15, #GobiernoMobile
11:50 AM
to 12:50 PM
C.C. Chapman and Ann Handley
20 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about C.C. Chapman and Ann Handley, co-authors of the recently published book Content Rules, will be stopping by the SX Bookstore to meet interested fans and sign copies of the book.
event::tags Bookstore Appearance, #sxbookstore
12:00 PM
to 1:30 PM
12:00 PM
to 1:00 PM
Open Government through Participation: Designing Successful Online Consultations
29 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Tim Bonnemann
event::about Public participation—the process of engaging citizens and stakeholders in collaborative problem solving and decision making—has been around for a few decades. Whether urban planning, participatory budgeting or environmental conflict resolution, the basic principles of designing and running effective consultations to gather citizen input or co-create policy solutions are, for the most part, well understood. The use of technology to support and enhance these participatory efforts, on the other hand, is still a fairly young and emerging discipline. While there have been many advancements in this area in recent years, the lessons learned still aren’t always readily available for practitioners. This fast-paced and interactive panel will explore what it takes to deliver successful online consultations. We’ll go over the basic processes involved, look at some of the typical challenges and how they can be addressed, and highlight innovative tools and projects from around the world. Technology, if applied properly, can greatly increase the opportunity for citizens to participate in the decisions that shape their future. With this session, we want to give anyone involved in delivering on this promise a solid head start.
event::tags Future15
12:00 PM
to 1:00 PM
Playstation Lounge
12 schedule::attendees
Location
Playstation Lounge
eventtype Panel, Interactive
event::about A venue for media, bloggers and select PlayStation fans to experience 2011 titles and technology.
event::tags ScreenBurn
12:00 PM
to 1:00 PM
SXSW ScreenBurn Arcade
32 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 2
eventtype Panel, Interactive
event::about The 2011 SXSW® ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. The three-day ScreenBurn Arcade is the space to showcase your company's latest developments to independent developers, publishers, consumers, digital media industry professionals, and internet trend-setters and taste-makers from all around the world who attend SXSW. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.
event::tags ScreenBurn
12:00 PM
to 1:00 PM
Austin KloutUp
60 schedule::attendees
Location
TBA
eventtype Party, Interactive
event::about Mingle with the Klout crew by the pool with drinks and tasty brunch / Tex Mex.
event::tags Party
12:00 PM
to 4:00 PM
Etsy: Awesome in Austin
183 schedule::attendees
Location
Venue 222
eventtype Unofficial Party
event::about
Put on your craftin' hat and join Etsy at Venue 222 for an afternoon of creative making. We'll teach you how to make cool gadget cozies for all your tech gear, do some button-making, screenprint, and give you a chance to upcycle your SXSW gift bag into something awesome and unique. Plus, come meet and chat with the Etsy team and stay afterwards for other fun surprises (and swag!).
Meet, chat, mingle, and make. We'll be at Venue 222 all weekend with more workshops, panels, parties, and more.
Website http://etsy.me/etsyaustin
12:00 PM
to 2:00 PM
IFC Crossroads House Wristband Pickup
120 schedule::attendees
Location
IFC Crossroads House
eventtype Unofficial Party
event::about Please be prepared to present photo ID when picking up your wristband.
12:15 PM
to 1:15 PM
Political Campaigns: Tech You See & Tech You Don't
30 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Mindy Finn
event::about You've likely read or heard about political candidates empowering voters with decentralized organizing tools, hosting Twitter or Facebook town hall meetings, or producing creative video that goes viral on YouTube. These are the sexy topics, and their use has moved beyond the geeks. What often gets missed in this conversation is a discussion of the truly geeky, less sexy (except at SXSW) technology we don't see: the behind-the-scenes tools government institutions and political organizations use to serve their constituencies and more effectively achieve their objectives. In this talk, we'll talk about both, with a focus on examples of those who are doing amazingly cool things in the present and what we can expect in the future
event::tags Future15
12:30 PM
to 1:30 PM
Android Developer Meet Up
14 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Kevin Purdy
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are android developers. Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Are Your Customers a Crowd or a Community?
102 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Thomas Knoll
event::about The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community. But you are different. You understand there is a difference between fans and family. Let's get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.
event::tags Solo
12:30 PM
to 1:30 PM
Austin Technology Scene Meet Up
24 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Julie Huls
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the Austin technology / new media scene. Central Texas executives who will be at the event include Isaac Barchas (Director, Austin Technology Incubator), Carrie Chitsey (CEO of 3seventy.com), Melissa Simpler (CEO of Affinegy), Gary Forni (CEO of Heatgenie), Justin Marston (CEO of Bluespace), Michael Breen (CEO of K Power), Steve Barcik (CEO of Firefly LED), David Smith (CEO of HBMG, Inc.), Barry Kahn (CEO of Qcue), Stuart Rench (CEO of ihiji), Nick Ducoff (CEO of InfoChimps), Russell Reeder (CEO of Libre Digital), Mark Kornegay (General Manager, Microsoft), David Altounian (CEO of Motion Computing), and Eric T. Hennenhoefer (CEO of Obsidian Software). Cash bar onsite.
12:30 PM
to 1:30 PM
AVAdventure: Digital, Handheld, User-defined Storytelling in Action
27 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Adam Stackhouse, Kelley Quinn
event::about Originating from the "Audio Adventure" series of 1693 Productions in Williamsburg, VA, this unique, one-time storytelling experience uses mobile video devices to take attendees on an interactive journey wherein they define their own narrative. The day of the event, users are sent a link to a hosted video file, instructed to download, and at a predetermined time, press play. As the story begins, users are given instructions, choices, and are introduced to characters creating a experience that is part movie, part concert, and part interactive fiction. The resulting sensation - caught within personal headphones - is compellingly solo and communal simultaneously, and in its miss-it-and-it's-gone temporary existence, distinctly uniting for the participants.
12:30 PM
to 1:30 PM
Barry Moltz
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Barry Moltz will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success.
event::tags Bookstore Appearance
12:30 PM
to 1:30 PM
Be Heard: How to Innovate At Big Companies
110 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker William Hertling, Gene Kim
event::about Don't quit your big company job just yet to go work for that sexy startup. At this panel, seasoned professionals give their tips on how to successfully drive innovative ideas inside big companies. Whether you want to add social media to your company's web presence, adopt hot new technology, or have the next big business idea, we'll tell you how to accomplish it, even in the face of management that still prints out their email.
event::tags Core Conversation, #hackthemachine
12:30 PM
to 1:30 PM
Benefits of Highly Responsive Community Engagement Strategy
42 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Christopher Baccus, Shawn McPike
event::about A highly engaged social media presence is essential to your social strategy. People fan and follow your brand and expect a timely response. Our approach at AT&T brings customer care, communications and marketing together not only from a content development perspective, but also to provide a rapid response. Our engagement is a key ingredient for improving brand perception, meeting customer needs, and assisting with information the community is seeking to understand our products and services better.
event::tags Core Conversation, #ATTSXSW
12:30 PM
to 1:30 PM
Bordering Incest: Turning Your Company into a Family
36 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
event::about I was employee number 8. I've watched this company grow to a record of 30 people in a little over two years. Through this process, we evolved in our hiring, striving to keep the company culture and our internal identity intact. This presentation is focused on keeping the original values and ideals of the founders, and growing into the type of company and culture that they dreamed of having in their early years.
event::tags Panel, #BorderingIncestSxSW
12:30 PM
to 1:30 PM
Brand Journalism: The Rise of Non-Fiction Advertising
87 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Bob Garfield, Brian Clark, David Eastman, Kyle Monson, Shiv Singh
event::about Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic. Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well. In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.
12:30 PM
to 1:30 PM
Branded Entertainment Meet Up
16 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Gregory Kallenberg
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in branded entertainment. Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Cashing Out: Start-up Successes in Latin America
15 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Andes Barreto, Daniel Undurraga, Wenceslao Casares
event::about The Latin American startup scene is blowing up. From Guadalajara to Patagonia, there is an exponential growth of emerging technology ventures. What inspired this new growth set off this explosion? A few trail-blazing tech and new media start-ups that cashed out big time. Companies, such as Brazilian shopping comparison site Buscapé’s $374M acquisition by Naspers, and ClanDescuento.com’s acquisition by Groupon, have proven that the inspired a start-up wave in Latin America is alive an kicking. that's making investors and even the U.S. technology press take notice. In this panel, composed of some of Latin America’s top entrepreneurs, we’ll discuss the opportunities and challenges for startups in the region. The advent of cheap technology that has enabled technical innovation on a scale never seen before. The cultural shift away from the traditional Latin American hierarchical model towards a culture of entrepreneurship and innovation that has enabled this growth. The historical lack of venture capital being allocated to the consumer web or technology sector, and what’s changing now. How startups have adjusted to this reality by making their operations very lean and efficient and in some cases, aiming for and, in some cases, achieving their break even points quicker.
event::tags Panel, #sxswlatam
12:30 PM
to 1:30 PM
Chicken or the Egg? What Search Activity Conveys
45 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Vera H-C Chan, Brian Theodore
event::about When people have questions they turn to search engines for the answers. Search activity can tell some interesting trends – hottest new gadget, most popular travel destination, or whether it’s going to be a bad flu season. By digging deeper, this activity can be used in more compelling ways. For instance, it can be interpreted to foresee trends and develop news stories as billions of searches lend themselves to many narratives. Figuring out the “what-does-it-all-mean” goes beyond declaring the winner in an ever-changing popularity contest, or what’s on top of everyone’s mind day to day. What does the rise in apocalypse-related searches following natural disasters say about our modern society? Are the lookups following Tiger Woods’ story prurient, or are we repeating our ancient fascination with the morality tale? And can search activity project what the masses will decide, even before the masses know themselves? This session will discuss the predictive nature of search and whether search has the power to drive news. By analyzing what people are searching for, societal trends can be determined and some would go as far as to say that search trends can actually predict the future. Analyzing search trends helps us understand the impulses and processes of why people make their choices at that particular moment in time.
12:30 PM
to 1:30 PM
Collaboration Nation: How Side-Projects Can Keep You Relevant
91 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Noah Stokes, Phil Coffman
event::about Side projects are crucial to remaining relevant in our industry. The web is constantly changing—new conventions, techniques and technologies—and one of the best ways to keep up is to do something for the love of it. Side projects facilitate a unique blend of experimentation, creativity and play that arenʼt always possible during billable hours or client projects. Weʼll be grilling our panel to bring practical advice and a candid take on their past experiences. After all, getting the most out of a side project is easier said than done. Proper planning pays off when an exciting new idea and collaborative relationship collides with careers and family lives. Business and life-long friendships have been built upon rallying around tasks and ideas that donʼt always fit into the 9 to 5. We hope attendees leave with solid ideas and a heap of inspiration for starting their own side projects. A few things weʼll cover: • Planning and successfully launching a side project • Benefits of a side project? • How to manage collaborative relationships in terms of equity, roles and responsibilities • How can side projects make your employees more valuable • How to balance a side project with your career and family life
event::tags Core Conversation, #SideProjects
12:30 PM
to 1:30 PM
Coming of Age Social: Opportunity of Teens Online
51 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
event::about While controversy surrounds teenage behavior online, the fact is today's 13-17 year old audience has grown up in the midst of the social media evolution and represents the next big opportunity on the social web. Understanding the impact of the Web on their worldview, communication style and relationship expectations is to be determined, but the opportunities for social media innovators to identify ways to engage and monetize their unique behavior are countless. What's interesting is considering the use of many social media platforms by an audience largely not considered in their development. This panel will bring together a varied group of experts on social media, teenage culture, privacy and safety, entertainment and psychology to discuss the fascinating ways this generation is being shaped by the social web. The panel will discuss best practices at managing the audience as well as what's next with the industry's ability to not only appropriately engage and educate, but innovate for this audience's unique demands.
event::tags Panel, #comingofage
12:30 PM
to 1:30 PM
Communicating with Everyone: Improving Accessibility of Information Products
14 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Brenda Huettner
event::about This presentation will describe ways to ensure that different types of messages can be received by people with varying abilities. It will review both U.S. and international government regulations, and will point to freely available resources on the web and in print as appropriate. The United States Census Bureau estimates that 19% percent of the population has a disability of one kind or another. For people over age 65, this number leaps to 42%. Legislation (such as Section 508 and the Americans with Disability Act in the U.S., the European Union Charter of Fundamental Rights, and the Disability Discrimination Act in the United Kingdom) has helped to bring these numbers to the attention of both government agencies and commercial providers. It has become increasingly clear that information products need to be accessible to everyone, and that investing in accessibility is not just a government requirement, but that it also makes good financial sense.
event::tags Core Conversation, #info_a11y
12:30 PM
to 1:30 PM
Dear Miss Manners: the Social Web, WTF?
34 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Deborah Schultz, Deb Schultz
event::about The social web is now a teenager –awkward, arrogant, snarky, fearless, experimental and open. She is shaking things up and having a major impact on our culture, social dynamics and etiquette. What are the new social dynamics and cultural impacts of all these tools and technologies? This session will explore the emerging etiquette issues of our participatory hyper-connected world. What are the new rules? How are our relationships, culture and business assumptions changing? Do we understand the impact of this new relationship persistence? - Do I have to ask before I post a photo of a friend online? Who has editorial approval? - Am I required to respond to every inbound communication I receive or is “ignoring” an accepted response? - Where is the line between encouraging participation and being just plain annoying? What are you doing mucking up my activity stream? - What the heck is a “friend” anyway? How do we design, build and manage these new spaces? What are the new rules of the online commons and the associated appropriate etiquette? This participatory session will ask attendees to contribute their own real world examples and will lay out a new framework for a new social contract. It’s our job to decide what we want our web teenager to be when she is all grown-up.
12:30 PM
to 1:30 PM
Flash is Dead! Long Live Flash!
63 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Michael Fleet, Toby Miller, Elliot Chong
event::about Some love it, some hate it. Few technologies have had a more visceral response from developers and users alike than the Flash platform. From the Silverlight saga to the public slugfest between Apple and Adobe, each point of contention has left detractors saying that "this" will be the time that Flash dies. Will it ever stop crashing our browsers? Will it ever stop being a CPU hog? Can HTML5 finally kill Flash once and for all? Join us as we clear the FUD (Fear, Uncertainty and Doubt) around these and other points of contention that have driven so many heated forum rants and paginated comment threads.
event::tags Dual, #flashdebate
12:30 PM
to 1:30 PM
Flipboard: Game-Changer or Passing Fad?
101 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Mike McCue, Kara Swisher
event::about Time included Flipboard in its list of "The 50 Best Inventions of 2010” and Apple named Flipboard “iPad App of the Year.” Others have raised questions about the company’s relationships with publishers and ability to monetize the social magazine. Kara Swisher questions Flipboard's CEO Mike McCue on the intersection of publishing and social media, the future of web content and what the heck a social magazine is.
12:30 PM
to 1:30 PM
Guerrilla Research Methods
6 schedule::attendees
Location
Austin Convention Center, Ballroom G
12:30 PM
to 1:30 PM
How Social Media Fueled Unrest in Middle East
33 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Brian Stelter, Jennifer Preston
event::about Join two New York Times reporters as they discuss the role of Facebook, YouTube, Twitter, mobile, and citizen journalists during the popular uprisings that have swept through North Africa and the Middle East. What worked? What are some of the opportunities and potential pitfalls moving forward for human rights activists using social media tools?
event::tags Core Conversation
12:30 PM
to 1:30 PM
How to Fix Government
25 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jennifer Pahlka
event::about Citizens of the Internet have suddenly realized that they are also citizens of something that costs a great deal more than a monthly broadband bill: their government. And that government has a lot to learn from the Internet if it wants to provide the value in citizens’ lives that it should. A movement has sprung up to make government more efficient, open, and responsive to the needs of citizens, and what once seemed like an intractable problem now appears as a giant possibility space, with enormous obstacles but potentially enormous gains. This session provides an overview of some of the individuals and organizations attacking this problem, their various approaches, and how the SXSW community can contribute to the effort. There are commercial and entrepreneurial opportunities, fellowships, volunteer efforts, and activism. What’s working? What’s not? Can we affect change from outside? What are the problems YOU want solved? Where is the voice of the tech community in government at the local, state and federal level?
event::tags Future15
12:30 PM
to 1:30 PM
Inclusive Design: Creating Beautiful, Usable & Accessible Websites
125 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Ian Pouncey, Sandi Wassmer
event::about The concept of the Web for All is something that we hold dear, but sometimes it feels like we are holding on to it for dear life! There is plenty of knowledge sharing about Web Standards and best practices, but too many opinions about what a website really is. If you ask a designer, a developer and a marketer, you will probably get 3 different answers and this can be a tad problematic when you only have one website. So I set out to find a solution, stopped thinking about the medium and started thinking about what the word Design really meant. Things that are designed are invariably products of some sort and it became clear that the internet is a product that people interact with using technology. I reflected on those who inspire me, such as Dieter Rams, whose ten principles of good design are as relevant now on the internet as they were when he first uttered them. And then I looked to Frank Lloyd Wright, the godfather of Inclusive Design in Architecture. With these parallels to hand, it is quite simple. Applying the principles of Inclusive Design to building websites makes sense, but existing technologies and practices in order to ensure its successful implementation is where we are at now. Presenting the principles and how they can be applied to the web, and interspersing these with hands on, practical advice will provide both a breadth and depth of knowledge and understanding.
12:30 PM
to 1:30 PM
Indie Game Developers: What Platform Suits You?
16 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about It starts with an idea and a handful of creative minds, but where it goes from there can be anyone’s guess. Today’s indie game developers face a unique set of challenges, not the least of which is determining which platform will best aide in their eventual success. Video game publishers continue to change overnight, offering developers new tools to implement into their titles and competitive options for extending the game value. With all of these changes, indie developers are left with several unanswered questions: how do I go about choosing the best distribution method for my game? Which platform harnesses the audience that my game is best suited for? How do I fully take advantage of all the aspects that a platform has to offer? This panel brings together representatives from various platforms as well as indie developers to discuss the lessons learned when developing games for traditional consoles, virtual worlds, portable devices, social platforms and beyond.
12:30 PM
to 1:30 PM
Internet Crisis Communications in Latin America
7 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker Oscar Rojas
event::about Crisis de Comunicación en Internet en Latinoamérica. The Internet is a great place for people to exchange opinions and complain about the things they don’t like. Enterprises, brands and famous people are continuously exposed to consumer anger. This can sometimes escalate into a crisis for corporate as well as personal brands. In this session I’ll try to define and explain what an online communication crisis is and what isn’t. I’ll provide examples of crises, including the most extreme cases, what to do after a crisis and suggestions for proactive actions to protect brands, companies, personal reputations, and how to facilitate conversations with people and consumers in case a crisis arises. My presentation is focused on Latin American companies and audiences. This session will be presented in SPANISH.
event::tags Solo, #AmenazzainSXSW
12:30 PM
to 1:30 PM
Latino Link: Marketing to Spanish-Speakers Using Digital Platforms
8 schedule::attendees
Location
Hilton Garden Inn, Trinity
eventtype Panel, Interactive
Speaker Ana Grace, Joe Kutchera
event::about Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.
12:30 PM
to 1:30 PM
Makers of Geek Documentaries: A Nerd’s Life
28 schedule::attendees
Location
Austin Convention Center, Room 15
Speaker Rachel Lovinger, Negin Farsad, Jason Scott, Jeanie Finlay
event::about Nerd subcultures are becoming a popular subject for documentaries: they’re filled with fascinating characters, surprising behaviors and worlds that make the mundane seem exotic. And yet we all have that inner geek that can relate on some level. Documentary filmmakers tend to choose subjects because they’re fond of them. Sometimes though, in an attempt to make the films more accessible to a general audience, there’s a temptation to mock that which is unfamiliar and strange. What is the filmmaker’s responsibility to the people who have consented to allow us to explore and expose every aspect of their life, work, or play? And do they also have a responsibility not to make their films a “love letter” to the subjects? A panel of filmmakers who have focused their work on geeky subcultures will discuss the challenges and rewards of making documentaries about the untold triumphs of geekdom. They’ll discuss how they approached the material, the people, and the choices they made. And maybe we’ll even have a special guest or two.
event::tags Documentary
12:30 PM
to 1:30 PM
Making The Magic Happen: The Art Of Producing
19 schedule::attendees
Location
Austin Convention Center, Room 16AB
event::about Far more than the traditional money person, the modern producer is at the beating heart of every film, helping it grow from idea to realization, and into the world. This panel aims to pick apart the nuts and bolts of the producer's art.
event::tags Production
12:30 PM
to 1:30 PM
Mentors - Programming 1
4 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Adam Roffman, Jacobine van der Vloed, Jane Minton, Phil Oppenheim, Sky Sitney, Basil Tsiokos, Roxanne Sayegh, Philip Oppenheim, Mike Plante, Ben Fowlie
event::about Festivals and markets are as vital as ever in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
12:30 PM
to 1:30 PM
Mistakes I Made Building Netflix for the iPhone
138 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Kent Brewster
event::about A funny thing happened last spring: Netflix let me build the front end for their iPhone product. Yeah. Me. The punk-rock-API guy. The initial conversation went something like this: Netflix: "It's five weeks to WWDC. We've got Mobile Safari, our open APIs, it's dark, and we're wearing sunglasses." Me: "Hit it."
event::tags Solo, #netflixiphone
12:30 PM
to 1:30 PM
Mobile Health in Africa: What Can We Learn?
28 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Douglas Naegele, Jaspal Sandhu, Josh Nesbit, Patricia Mechael
event::about We will focus on examples of how mobile devices are bringing healthcare to underserved communities in rural Africa. How can we diagnose pneumonia with a $5 machine hooked up to a cell phone? How does a glowing pill bottle and a cellphone connection ensure that 85% of people take their HIV drugs in South Africa? And, what can the US learn about these experiments vis-a-vis privacy, rural access, and cost containment.
12:30 PM
to 1:30 PM
Open Wide: New Models for Public Media
27 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker Jacquie Jones, Orlando Bagwell, Greg Pak, Sue Schardt, Susan Schardt
event::about Interactive graphic novel mash ups, mobile transmedia scavenger hunts, service corps? As innovative technologies transform our society, encouraging and strengthening civic participation, conversation and interaction through social and mobile media, great concern still exists regarding the accessibility of credible and up-to-date information via a truly “public” media system. A growing consensus is that today’s public media must do more to fully reflect the public’s needs and engage the entire range of community members at the local level. But what are the elements of a 21st century public media that meets the needs of our increasingly diverse and sophisticated publics? Who are the partners poised to realize the vision of Public Media 2.0, to create an ecosystem that is “more local, more inclusive and more interactive,” as the Knight Commission Report put it? Greg Pak, creator of “Vision Machine,” Sue Schardt, executive director of the Association of Indenpendents in Radio, and Jacquie Jones, founder of the Public Media Corps, will talk about their provocative prototypes that push the boundaries of public media and will share their experiences working with communities of various kinds, with various needs to create new models. Orlando Bagwell, a veteran media maker and now director of the Ford Foundation’s new initiative, “JustFilms,” will moderate. FREE copies of Greg Pak's "Vision Machine" graphic novel will be given out to attendees!
event::tags Panel, #pubcorpskindred
12:30 PM
to 1:30 PM
Ordering Disorder: Grid Design for the New World
136 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Khoi Vinh
event::about Everyone's using grids, and grid tools and frameworks are everywhere. But do you truly understand the ins and outs of this powerful design principle, and how it's changing along with new media and platforms? Chances are most digital designers have only a cursory knowledge of the grid's concepts and best practices, overlooking the tremendous value that truly smart grid usage brings. In this expansive sequel to his famous 2006 SXSWi talk "Grids Are Good," designer and grid expert Khoi Vinh (NYTimes.com, Subtraction.com) will give a bracing tour of the many ideas packed into his new book "Ordering Disorder: Grid Principles for Web Design." This solo talk will span the history of grids, take a brass-tacks tour of best practices, and look ahead at some of the most enlightening and innovative thinking that's shaping grid thinking in the future.
12:30 PM
to 1:30 PM
Pen to Paper - Creating Conceptual Marketing Campaigns
40 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Charlie Loft
event::about A hands on brainstorming workshop exploring the creative process behind the 'making-of' a marketing campaign. After an introduction into the way AllCity works through the conceptual process and using a hypothetical creative brief, attendees will be invited to brainstorm and develop corresponding marketing concepts for an independent film. Attendees will learn how to interpret a creative brief and choose clear, concise ideas that will translate into a marketing campaign. The ideas will be sketched out during the session and these concepts will then be judged at the end by a Distributor (TBC). The chosen concept will then be brought to life by AllCity and displayed online later the following week.
event::tags Workshop
12:30 PM
to 1:30 PM
Social Media and the NBA: Where It's @
31 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Tariq Ahmad
event::about Research on the NBA is vast. Research on social media is growing. But research on the intersection of the NBA and social media is very limited. I conducted research on how NBA fans use social media (specifically Facebook and Twitter) to support their favorite NBA teams, and results will be discussed. This presentation will also show how social media is changing the way NBA fans connect and keep up with their favorite teams, how teams are reaching out to fans, and how teams can improve their social media presence. Examples of how teams are using social media to connect with fans, as well as suggestions on how teams of all sports and sports leagues can make better use of social media to engage their fans will also be discussed.
12:30 PM
to 1:30 PM
Startup America: Reducing Barriers
12 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Todd Park, Aneesh Chopra, David Kappos, Ronnie Chatterji, Sean Greene, Scott Case, Aaron K. (Ronnie) Chatterji
event::about Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.
event::tags Panel
12:30 PM
to 1:30 PM
SUPER-Talented: A Conversation with James Gunn, Ellen Page and Rainn Wilson
22 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Drew McWeeny, Ellen Page, James Gunn, Rainn Wilson
event::about SUPER-size the U.S. premiere of this highly-anticipated new film with an explosive conversation featuring director James Gunn (Slither), Rainn Wilson (The Office) and Ellen Page (Inception). Learn about how a short-order cook can take justice into his own hands with little more than a wrench and a sign from above. Don't steal, don't deal drugs, and don't miss your chance to hear all the inside stories of how this singular dark-comedy made it to the big screen.
event::tags Panel
12:30 PM
to 1:30 PM
Surviving the Hockeystick Growth: Blessing? Curse?
25 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Alexis Ohanian, Ben Huh
event::about Rapid growth is a survival challenge that's killed off many seemingly successful companies (Pointcast? Kozmo?) How can u ride the rocket without falling off? This panel will bring together people who have lived through the ups and super ups and survied to tell you how to build a company that will thrive through the challenges of rapid growth.
event::tags Panel, #GoBigOrGoDead
12:30 PM
to 1:30 PM
SXSW Newcomer / Veteran Meet Up
14 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
Speaker Sweet John Muehlbauer
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Tech Power to the People! Digital Community Engagement
26 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Latoya Peterson, Salina Brown, John Keefe, Miriam Perez
event::about How do we ensure no one is left behind in the tech revolution? This panel is designed to provide a look into the best practices for using media to engage with communities, particularly minority outreach and low income/low access areas. This panel will feature a variety of activists explaining the ways in which they have used mobile campaigns, apps, blogs, and other methods to engage their communities and transfer skills, as well as tips for evaluation and measuring results.
event::tags Panel
12:30 PM
to 1:30 PM
Technical vs. Creative? Ridiculous! Quality Requires Both
66 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker John Davis
event::about All the left v right brain talk is going nowhere. Everything you see that is of high quality contains elements of both technical and creative mastery. We do what's easy and avoid what's hard...and even geeks get data wrong. Artistic measurement is as rare as scientific creativity, but we cannot change the world until we stop avoiding what's hard. Data-centric evaluation - today centering on ad evaluation - requires a collaboration among psychologists, economists, artists, and craftspeople from many disciplines if we want to rise above the everyday crap we hear in ads. This interdisciplinary approach to evidence-based decisions has been used successfully over 25+ years by Mr. Davis to position messages for Camel Joe, L'eggs hosiery, Coca Cola, politicians, cities and others who need to think critically, using research to learn the trutth, and not just support an idea that is already in motion. Evidence based decisions, your mind does it, why can't you?
event::tags Core Conversation, #techVScreativity
12:30 PM
to 1:30 PM
Tell & Sell Your Story
35 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
event::about Beyond taking your story from blog to book and beyond, this interactive discussion walks you through the steps needed to cull your blog posts and random emails into a cohesive work with a clear beginning, middle, and end, covering: - They key steps to writing a book proposal - How to find a literary agent - How to come upon an inspired idea, and how do you recognize when you've found one - Exploring the most useful writing apps and software - Learning about helpful online brainstorming communities and writing exercises