4:00 PM
to 8:00 PM
Startup Crawl
42 Attendees
Location
TBA
Type Unofficial Party
We're looking for other downtown startups to participate in a "startup crawl" where we have different beers at various downtown startups and make a big Gowalla trip out of the whole thing. Who's in?
Participants currently include:
Capital Thought
Cloudmasons
Conjunctured
Food on the Table
Gowalla
Infochimps
Moodfish
OtherInbox
Smiley Media
Tabbed Out
Thinktiv
4:30 PM
to 5:30 PM
Mexican Martinis
10 Attendees
Location
Cedar Door Bar
Type Unofficial Party
Shake off the jet lag on the sun-baked porch with mexican martinis & tasty treats.
6:00 PM
to 8:00 PM
Austin Tech Happy Hour
22 Attendees
Location
Molotov Lounge
Type Unofficial Party
The Austin Tech Happy Hour is the place for the emerging technology community to relax and network with each other. Come and meet the people you've friended, added, and twittered, discuss current technology innovations, and perhaps even find a candidate to add to your team!
This is our most popular happy hour of the year, sponsored this year by Microsoft and Spiceworks. No SXSW badge required, but you must register to attend, as this event will sell out.
$10 Pre-registration fee
6:00 PM
to 10:00 PM
SpareFoot Storage Facility Party
4 Attendees
Location
Morningstar Mini-Storage
Type Unofficial Party
- Free pre-SXSW show at a storage facility
- Full bar staffed by Austin Personal Bartenders featuring signature drink The Big Unit and office favorite White Russians
- DJ Erock spinning mashups and good music from 6-9p
- Austin locals Cartright (http://www.myspace.com/cartrightmusic) playing from 9-10p
- Chance to meet the company founders, Chuck Gordon and Mario Feghali, if you're into that sort of thing
Kick off SXSW 2011 right - go to a storage facility party.
SpareFoot is proud to present the first ever party and concert at a storage facility. We're not talking about a single unit here - Morningstar Mini-Storage has partnered with us to provide access to the facility to host the final stop of the Startup Crawl (http://www.atxstartupcrawl.com/).
The event is free, with no badge or wristband required. You must RSVP here to ensure entry. We will be checking IDs at the door - 18+ are welcome, but you won't be enjoying the full bar unless you're 21.
6:30 PM
to 2:00 AM
2nd ANNUAL March BASHH
38 Attendees
Location
The Belmont
Type Unofficial Party
Kick off the crazy week with a gigantic beer at the Big Ass Social Happy Hour! Austinites know how to party and if you're from out of town, you would be remiss if you didn't come to the LOCALS' party!
ANNIE RAY will have her famed photobooth up again and MIGUEL ANGEL will be our roving photographer, so put on your fake lashes and shiny shoes, y'all!
We do this every month and the only difference in March is that we welcome foreigners (people from outside of Austin), so check in to your fancy hotel and get a pedicab to take you to The Belmont, we'll be waiting to welcome you to town!
7:00 PM
to 10:00 PM
AD2ATX Party
13 Attendees
Location
Chugging Monkey
Type Unofficial Party
We flubbed, and you thought we were having a party. Because we had such an overwhelming response, we've decided to go ahead and have one.
SXSW is coming up and we know you’re itchin’ to get your AD2ATX fix. Come to our unofficial after party on Thursday, March 10 at the Chuggin’ Monkey.
RSVP to get in free and kick off what’s sure to be the craziest two weeks of 2011 with yours truly.
$2 Domestics
$3 Titos
7:00 PM
to 2:00 AM
Austin's Cohabitat Party
29 Attendees
Location
Scoot Inn
Type Unofficial Party
Speaker/Artist(s) Info
Erik Hokannen
DJ Dr Strangevibe
.mobi
Accolades PR
AMS Pictures
Austin 360
Austin Classical Guitar Society
Aviso Communications
Bridge ATX
Buildasign.com
CompuZone
CoreMediaEnt.com
Digital Voodoo
Feedmagnet
FG SQUARED
Honey Bear Digital
Live Oak 360
Luna Data Solutions
MapMyFitness.com
Plutopia Productions
pTracker
Ricochet Labs
S Collective
Shining Light Consulting
SimpliTex
The Conversion Scientist
Thunder Tix
Tilted Chair Creative
Word Ripple
We are unofficially kicking off SXSW Interactive with a hyper-local event that convenes the Austin interactive scene with locals and out-of-town visitors. Our goal is to have fun and to cocreate a future possibility of cooperation and shared success like only Austin can.
Live music will be performed by The Erik Hokkanen Band and DJ Dr. Strangevibe!
The indoor stage will be set up to present educational content in a loosely-structured format, but networking and fun will be going on everywhere!
Admission is FREE. Food and drinks are priced reasonably.
Tags free entry, hyperlocal, interactive, live music, spotlight on Austin companies, geek, nerd, community, professional, networking, Austin, cocreate, scene
Website http://cohabitat.eventbrite.com/
8:00 PM
to 12:00 AM
Dachis Group Unofficial
8 Attendees
Location
Arthouse
Type Unofficial Party
Come kick off SXSWi unofficially 2011 with Dachis Group
Drinks on us all night
Snacks by Fete Accompli
Music by Johnny Bravo
Art installation by AKAirways (http://www.akairways.com/)
RSVP at Party@DachisGroup.com
RSVP must include full name, email, company name and job title
RSVP does NOT guarantee entry - Entry will be based on guest list and venue capacity
Guest List closes at 5 pm, Wednesday, March 9th
8:30 PM
to 11:00 PM
A Noc Up: From the NOC to the BAR. An IT mixer hosted by NocPlace.
15 Attendees
Location
J. Black's
Type Unofficial Party
Category- InteractiveDate- March 10 - 8:30 pm at JBlacksFree- Yes, must RSVP on Facebook fan page http://www.facebook.com/pages/NocPlace/172109382825604Free Food/ Drinks - limited food/ drink tickets for people who sign up for NocPlace, www.NocPlace.com
Event Details:
THE MAIN EVENT for IT professionals at SXSW Interactive, hosted by NocPlace. Eat, drink and mingle with IT professionals from Austin and beyond. Free drink tickets for anybody that signs up for NocPlace (www.NocPlace.com)- a new social app where IT professionals can connect with peers to get useful information to prevent outages in critical systems. No badges needed for this event, but RSVP's are appreciated! Fan our Facebook page, and let us know you plan on attending- http://www.facebook.com/pages/NocPlace/172109382825604 Stop by to learn more about what other IT folks like yourself are up to in the world. Or heck- just show up to get out of the NOC and enjoy a cold brewskie! Are you a local VAR? Don't forget to ask us about our Varzenbarz tour coming late March!
Tags IT, Resellers, free food, free booze, interactive
9:00 AM
to 11:00 AM
Bloody Mary Bar at Circus Mashimus Lounge
135 Attendees
Location
Austin Convention Center, 3
Type Unofficial Party
You say Tomato
We say Clamato
But regardless what you call it- it’s still a hangover. Come get yourself a little hair of the dog before you head to your first morning session. From 9am to 11am Friday thru Tuesday.
C’mon you know you need one.
*Generously sponsored by Rovi
Tags free booze, hangover cure, api, geek, lounge
Website www.circusmashimus.com
9:30 AM
to 1:30 PM
Talent Net LIVE! SXSW Edition
29 Attendees
Location
Iron Cactus
Type Unofficial Party
Join us for a speed networking version of TNL. Held in Austin during the highly popular SXSW Interactive, we expect to host over 150 attendees.
What can you expect from TNL Austin? Those who have attended TNL events in DFW in 2009 & 2010 know that this is no ordinary conference. This mini conference will be FAST, FURIOUS, and FUN! Attendees can expect to learn about hands on methods that will not only prepare them for the SXSW Interactive panels to follow but give them information they can put into practice that day.
Some of the top Social Media and Recruiting industry experts in the world will share their tips for Blogging, Twitter, Facebook, Linkedin, Employer Branding, Content Development, Locaiton / Mobile Marketing, and the latest Cool Tools!.
We will have coffee, snacks, and lunch available.
Website http://tnlaustin.eventbrite.com/
10:00 AM
to 12:00 PM
InfeKTD Austin - SXSW Mixed Reality Event
24 Attendees
Location
200 Academy Dr
Type Unofficial Party
Strictly Limited to the first 2000 people!
InfeKTD Austin is a mixed-reality world event being held during the 5 days of SXSWi 2011 (March 11-15, 2011) that fuses popular Zombie apocalypse mythology with Aztec mass ritual sacrifice and pits human vs. undead forces in a race to save the world from extinction in 2012. This event is for non-badged/badged sxsw attendees.
Registration will close on at Midnight on March 9, 2011.
Why Play?
Four Unique Storylines to Experience
PvP gameplay elements
Help decide the fate of Austin
World first mixed-reality event at this scale
Top players from each day receive a prize
Top event player receives a grand prize
Other surprises...
Follow the @infektd and @skullshovel twitter accounts for more information as we release it.
10:00 AM
to 12:00 PM
Salsa Labs Taco Breakfast Open House at SXSW 2011
160 Attendees
Location
Salsa Labs Office
Type Unofficial Party
Salsa Labs invites you to stop by our new digs in downtown Austin just a few blocks from the Convention Center. We'll be convening there with breakfast tacos and mimosas to get SXSW started right. We hope to see our progressive friends, partners, developers and anyone else interested in learning more about Salsa and Organizing there. We're also hiring! Stop by if you're interested in working with us.
No badge is required and all are welcome, both old friends from DC and new friends from Austin.
Tags sxsw, sxswi, sxsw interactive, happy hour, meetup, non-profit, tech, technology, organizing, advocacy
11:00 AM
to 4:00 PM
11:00 AM
to 12:00 PM
Squarespace Foodtruck Extravaganza
181 Attendees
Location
5th and Neches
Type Unofficial Party
Come and visit us at the Squarespace Food Truck! We've teamed up with four of the hottest local street food vendors to bring you some tasty deliciousness each day of SXSWi. We'll be parked over at 5th & Neches (one short block from the convention center), and will be serving from 11am on March 11, 12, 13 and 14th.
March 11 - Man Bites Dog
- PHILLY DOG - Beef dog with grilled onions and Cheese Whiz
- BEER BRAT - Beer Bratwurst with spicy mustard and kraut
- BOTTLE ROCKET - Beef hot link with sriracha mayo and jalapeno relish
12:00 PM
to 12:35 PM
Carol Bui
13 Attendees
Location
Lovejoys
Type Unofficial Music
In the three years since Carol Bui released her second record Everyone Wore White, the Tacoma, Washington resident developed two very intense hobbies: drums and Middle Eastern dance. Both of these new pursuits play a role on Bui’s upcoming third record Red Ship available 3/8/11 on Bui’s own Ex Oh Records. Led by the single “Mira: You’re Free With Me” to be released on November 16th, the material on Red Ship is a festive, fiery blend of celebratory Middle Eastern and North African percussion coupled with progressive pop melodic tendencies.
The single brims with the musicality that caused Pitchfork to call Bui’s previous album “...a punk-bred record where the guitar is loud but the tunes prevail” and My Old Kentucky Blog to proclaim it the completion of the rock trifecta that also includes Liz Phair’s Exile In Guyille and PJ Harvey’s Rid of Me. Bui sings, plays drums, guitar, an out-of-tune doumbek, and cabasa on the track. Her longtime collaborator, TJ Lipple of Aloha plays bass and Jason Merriman claps his hands zealously.
Tags Free beer
Website http://www.dcdoestexas.com
12:00 PM
to 1:00 PM
DCTH SXSW Meetup
16 Attendees
Location
Hilton
Type Unofficial Party
Get the #DCTH crew together in one place. Could be dangerous.. or a hella lot of fun. Did someone mention karaoke?
12:00 PM
to 2:00 PM
IFC Crossroads House Wristband Pickup
203 Attendees
Location
IFC Crossroads House
Type Unofficial Party
Please be prepared to present photo ID when picking up your wristband.
1:00 PM
to 2:00 PM
Kristina Halvorson
23 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Kristina Halvorson is the CEO and Founder of Brain Traffic. She will be stopping by the SX Bookstore to greet registrants and sign copies of her book, Content Strategy for the Web.
1:30 PM
to 4:30 PM
Refresh Kickoff Lunch
44 Attendees
Location
BD Riley's
Type Unofficial Party
Howdy everyone, South-By is just around the corner, so its time to discuss how to start things right. Luckily, we have you covered! As we've done for the last three years, we've set up a lunch for Refreshers from around the world on Friday, March 11th from 11:30 to 2:30pm, to kick off SXSW Interactive. This is a great chance to catch up with Refreshers you met in years past and make some new friends before the conference starts i...n full. The lunch will be at B.D. Riley's, the same venue as in years past and will be a casual affair. We don't have any sponsors, so you'll need to pick up your own tab, but the pub is very accommodating and is happy to maintain separate checks. Even better, they're giving us happy hour prices and may throw in some appetizers. If you have any questions, please let me know. If possible please RSVP so we have an idea of how much space we'll need. That said, feel free to drop in even if you don't RSVP, all are welcome.
2:00 PM
to 3:00 PM
3, 2, 1, Twitter: The NASA Tweetup Shuttle Discovery Launch
55 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
150 Twitter users were selected, from over 2,500 entries, to attend NASA's STS-133 Discovery shuttle launch, with special access at the press site, and two days of programmed events -- meeting crew, talking to astronauts, exploring NASA -- and to top it all off, to view the launch from the countdown clock. We formed an instant community (within hours of being selected) via Twitter, created a Google group, FB group, email lists, and 15 of us who had never met before rented a house, and started sharing space knowledge, social media knowledge, etc. 4 other shared houses came together. Our house, the Big House, was the hub of all activities. Never having met meant nothing to us. Our first night there we gathered (over 70 of the 150) and formed our space tweeps family. Astronomers, scientists, NASA workers, digital storytellers, educators (k-12 and higher ed), videographers, all passionate about space. The shuttle never launched. The communities which were formed out of this experience are still going strong. The entire week was broadcast on JustinTV by one of our colleagues -- sharing the entire NASA learning experience with thousands of folks. We're invited back to watch the launch when she's scheduled to go in February. This was an amazing use of Social Media, and a perfect example of the power of these tools, and how they can be used to market, share, teach, grow, explore, inspire.
Tags Panel, #NASATweetup
2:00 PM
to 3:00 PM
Being Young and Rocking It
89 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Brian Wong
Being a young entrepreneur in this period of time in business and commerce is an exciting thing. It is your biggest asset. You should rock it. But how do you rock it? How do you overcome traditional preconceived notions of being "younger", more "inexperienced", and "naive"? Simple. You turn them into your strengths. Everyone always talks about how being curious, how retaining youthful characteristics is a great way to succeed without bounds. Why can't those who truly embody those characteristics be the ones that indeed reap those rewards? Most younger entrepreneurs are at the edge of a cliff. They are looking for reasons to jump, or not to jump. There are lots of people willing to tell them all the reasons of why they shouldn't. Very few are there to tell them all the reasons why they should, and to help them throughout to show them how to grow wings in the process. I'm there to nudge them. Being a 19-year-old entrepreneur with a funded start up - experience at a well-known company in the social news landscape, and literally being thrown into a pit of extremely successful entrepreneurs as a non-American (a Canadian), helped prime me to learn all of the lessons that I will be sharing with everyone. Anyone fascinated by the elusive "young" entrepreneur - and especially the type that genuinely takes tangible action towards successful milestones in their career - and wondering about how to learn from them and to help nurture their growth - should come.
Tags Core Conversation, #rockit
2:00 PM
to 3:00 PM
Big Brother on the Big Screen
45 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Chris Conley, Cindy Cohn, Tim Edgar
Can the NSA really do that? Join us at the movies to take a close look at how government surveillance has caught up with the fables dreamed up for Hollywood flicks. From location tracking to sensor networks, we'll discuss what’s technologically possible, what’s legal, and the impact on business and society. Jaunty tin foil hats and popcorn will be provided!
Tags Dual, #BigBroBigScreen
2:00 PM
to 3:00 PM
Cargo Containers: The Next Big Social Network?
65 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Tom Stitt
The clothes you wear. The electronic gizmos you use. Much of the food you eat. These physical payloads were delivered by a complex, standards based, slow-moving packet switched network that uses cargo containers as packets and container ships as the network pipe. The containers, ships and ports are going digital and getting smarter. How containerization rules commerce. How new container technology is changing 40 years of no change. Hear why containers will become an integral part of emerging human social networks.
2:00 PM
to 3:00 PM
Conference Startups: Grassroots Innovation Rocking the Event World
54 Attendees
Location
Hilton Garden Inn, Trinity
Type Panel, Interactive
Speaker Chris Schultz, Patrick Vlaskovits
Like the web, startups are transforming the world of conferences, and the action is in local and niche events. We'll explore how you can produce a world-class event that attracts a national audience by tapping into engaged niche audiences and regional passions. New technology in ticketing, marketing, and communicating makes it possible to produce an world-class event on a minor-league budget. By tapping into the lessons learned from producing open source 'camps', conference startups are more engaging, more authentic, and more community focused. With a focus on audience engagement, inspiring passions and building bonds between attendees, these startup conferences are creating a holistic conference approach onstage and offstage before and after the event. These panelists are launching the next generation SXSW's right now and you can too. BoCo, Big Omaha, Mom 2.0 Summit, TribeCon and the TEDx conferences are some of the new conferences on the new must-attend circuit. Learn how SXSW is actually incubating and inspiring this new generation of events and how you can produce the next startup conference hit.
2:00 PM
to 3:00 PM
Day Stage presented by Ogilvy
39 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
Tags Lounge
2:00 PM
to 3:00 PM
Death of the Textbook, Emergence of Games
105 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Speaker James Bower, Alan Gershenfeld, Sara DeWitt
Textbooks published on trees are on the way out in Texas, California and the rest of the country and world. The Textbook industry is hoping they will be replaced with on-line versions spruced up with animated graphics. However, it is likely that on-line textbooks will be no more successful than magazine advertising that morphed into banner ads. Linear content with multiple choice answers at the end of each chapter, won't work. And as with banner ads, on the Internet you can measure that they don't work. What does work? Socially networked GAMES. The question for this panel is whether games will replace traditional educational media, and what those games look like. What will the teachers manual look like? How will learning be assessed? What happens to the classroom, or the school itself, when on-line learning is available 24/7? What does the PTA look like if parents can play along with their kids? What happens to the distinction between vocational and instructional if playing games is equivalent to performing a virtual job or service? And what happens to the college admission process, if instead of taking a standardized aptitude test, students have been playing a complex game for years. In fact, what happens to colleges and universities where lecture halls still reign supreme? There is a revolution underway, driven by kids and the games they play. Will the educational system adapt or die? We will see (and discuss).
Tags Panel, #gamesnotbooks
2:00 PM
to 3:00 PM
Fireside Chat: Tim O'Reilly Interviewed by Jason Calacanis
300 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Jason Calacanis, Tim O'Reilly
In this intimate fireside chat, Calacanis interviews his personal publishing and pundit hero, Tim O'Reilly, about Tim O'Reilly. Typically Tim's the moderator or discussing a theory, but Tim's never discussed how he built O'Reilly, the Web 2.0 conference and himself, into the most respected technology publisher on the planet. Calacanis hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged. This panel is a first and a must for publishers, technologies, brand builders and thinkers.
2:00 PM
to 3:00 PM
Gamechanging: Turn Your App Into A Cooperative Game
146 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Thor Muller, Buster Benson
Game mechanics aren't just for games anymore. Designers of all social apps increasingly depend on gameplay to motivate users, and direct them towards goals. Organizations, too, use games to engage employees and customers to encourage full participation. Many familiar game mechanics are deeply rooted in competition, pitting people against each other using familiar elements like leaderboards and zero-sum rewards. But there's an alternative: cooperative games provide a wholly different palette to product designers that want to put their users on the same side of a goal. Cooperative games are one way to build a smarter social web, one which organizes people to work together to accomplish really big things. In this highly interactive session we'll actually play a cooperative game to demonstrate how they work. We'll trace these dynamics as they appear in board games (Pandemic, Lord of the Rings), knowledge games used in organizations for brainstorming and planning ("Gamestorming"), and social Web apps (KickStarter, Get Satisfaction). The session will explore the specific mechanics that make this such an effective method for inspiring group performance. - Victory conditions - External conflicts - Roles & special powers - Required sharing - Coordination & planning - And occasionally...Traitors!
Tags Dual, #coopgames
2:00 PM
to 3:00 PM
Help Save SXSW from Marketer Douchebaggery
81 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Zeb Dropkin, Emily Hickey, Ben Essen, Nihal Mehta, Ryan Daume, Emily Gannett
Is SXSWi in danger of being ruined by the influx of marketers to the conference? Coming off of SXSWi 2010, Jolie O'Dell struck a cord with her post WHY SXSW SUCKS "Too many people, not enough tech... dodging and evading these shallow douchebags... only to find swarms of douchebags showing up an hour or so after the location is made known..." We're bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the tech/creator side and the marketer side make up the panel. We're aiming to land on solutions - this isn't meant to be bitch session. How can we address the challenges of a changing audience and optimize the conference for interactions that are valuable? Are some social ground rules called for? What will the audience for SXSWi 2015 look like? Can we envision how it could kick ass? This isn't a challenge unique to SXSW. Most communities struggle similarly to adapt and build value. How can we learn from their mistakes and solutions? The SXSW conference is as resilient as its participants — show up and help #saveSXSW.
2:00 PM
to 3:00 PM
How Not to Design Like a Developer
90 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Open source projects, in particular, have long skimped on presentation and packaging (basically, they are the equivalent of "she has a great personality!" in the world of blind dating). This talk is on how designer (graphic, UI & UX, all deft ninjas of the visual and editorial) organize and contribute their visual hacks to open source projects, working in tandem with engineers. Specifically, we'll look at how designers can get involved with Mozilla's Creative Collective, as well as how developers can leverage some of lessons learned by Mozilla's workflow and community-organizing techniques to foster their own design communities and inspire individuals to contribute to other open source projects of all sizes. People who have contributed to or are working on an open source project, do so in an effort to create and distribute free software (free as in “free speech” v. free as in “drinks on me tonight!”*). This is a great opportunity to get involved with a team and movement (or start your own) that making a better and more awesome internet. As a bonus, contributing to open source is also a great way to enhance your portfolio, discover the brightest people, and create career-inspiring opportunities for yourself and your peers.
Tags Solo, #BetterDesign
2:00 PM
to 3:00 PM
How To Not Be A Douchebag at SXSW
111 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker John Adams, Ed Hunsinger, Amber Osborne, Scott Beale
Back by popular demand! Whether you're a first-time SXSW Interactive attendee or a veteran, this humorous and informative conversation will help you make the most of SXSW. You'll learn what actions and behaviors to avoid so you don't get tagged as "doing it wrong". We'll also share advice on how to meet new people, navigate the parties, and have fun the without being "that guy/girl".
2:00 PM
to 3:00 PM
How to Rawk Out at SXSW Interactive
6 Attendees
Location
Austin Convention Center, Room 18ABCD
A light-hearted and informative introduction to optimizing your SXSW experience (juggling parties, panels, getting around and staying charged up) from seasoned conference veterans.
2:00 PM
to 3:00 PM
Improv Classes: Not Just for Comedians and Actors
49 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Brad Temple, Kareem Badr
Austin is a growing hotbed of improvisational theater. Many of the city's improvisational comedians work in the tech industry by day. This panel would explore the benefits of enrolling in improv comedy classes and how those benefits translate to additional success in your day job. Learn about basic improv philosophy and how it can enhance teamwork, spontaneity and adaptation to the ever-changing demands of our workplace.
Tags Core Conversation, #sximprov
2:00 PM
to 3:00 PM
Lessons Learned from the Arab Spring Revolutions
47 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Azmat Khan, Habib Haddad, Katherine Maher, Russle Dubner, Susannah Vila, Vadim Lavrusik, Russell Dubner
The current events in the Middle East and North Africa have shone a spotlight on how activists and ordinary citizens are using social media and connection technologies both to organize for social change and as to broadcast information from the streets in near real time. Our panelists will address questions such as, "What have been the most innovative and interesting uses of 21st century technologies in the recent campaigns?", "What are the ways activists are effectively leveraging 21st century technologies for their benefit?", "How could they use these tools more effectively and what lessons can protesters in other regions of the world learn?" and "How do we think these tools can be leveraged in these societies to improve democracy and open government?"
Tags Panel, #ArabSpring
2:00 PM
to 3:00 PM
Lighten Your Load: Successfully Leverage Volunteers and Interns
58 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Betsy Flanagan, Jennifer Selke
Bright and enthusiastic people with new ideas are willing to trade time for work experience in every field. Volunteers and interns can be a fantastic source of creative energy and labor. But organizing and managing them can become a full-time job. Want to take advantage of additional help easily and efficiently? Between Jennifer and Betsy every year they hire over 150 individuals into a training program and understand both the corporate culture and entrepreneurial workplace. Learn: 1. What type of work and organization does best with interns. 2. What elements are needed in an efficient and productive recruitment program 3. What supervision and management strategy work best with this workforce. You will leave the session with a plan in hand for how to start or revamp your internship program so you can maximize the value of this low-cost resource and get more accomplished in less time.
2:00 PM
to 3:00 PM
Making Tomorrow Better Than Today is Hard Work
24 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Saul Griffith
People want the future for their children to be better than the past. We hear about "solutions" for climate change every day, but it often sounds like the future will be dismal. What really are solutions, how do we think about solving the whole problem, what are the actual numbers, how do we keep track of progress, and how do we make the future better than it is today?
Tags Solo, #BetterTomorrow
2:00 PM
to 3:00 PM
Marketing Budgets Have Gone Social – Is It Working?
121 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker David Witt, Kathy Baughman, Julie Hamp, Kris Narayanan
Wisdom has it that the smart money is going social. To add impact to their communications programs, brands are moving dollars into socially-focused campaigns. But is it working? Have we reached a saturation point? Panelists will assess the impact inside and outside their organizations by this shift in priorities – and budget. This panel is presented by the Council of Public Relations Firms.
Tags Panel, #MarketingSocial
2:00 PM
to 3:00 PM
Marvell Presents: 2011 SXSW ScreenBurn Opening Ceremony
22 Attendees
Location
Austin Convention Center, Exhibit Hall 2
Type Panel, Interactive
Join us for the opening of SXSW ScreenBurn! Peter Hoddie, who played a pivotal role in defining Quicktime and currently VP of the Kinoma Platform at Marvell, will be on hand for opening remarks.
Tags ScreenBurn
2:00 PM
to 3:00 PM
MicroMarketing: Get Big Results by Thinking and Acting Small
53 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Greg Verdino
In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.
Tags Book Reading, #MicroMarketing
2:00 PM
to 3:00 PM
My Kindergartner Markets Better Than You
71 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Dave Peck, Kriselle Laran
Marketing is a fine line between sales and PR. This panel aims to focus on the rudimentary principles of marketing often overlooked by both new and established businesses. Special attention will be paid to "playground tactics" and ways that kids can influence others with far more success than adults. Kids have a natural instinct for marketing - they learn early in life to bring enough for everyone, to become an expert at everything, and to share just enough to make the friends but not so much where they turn others away. By approaching marketing like a five year old, brands can develop and maintain a strong identity and establish a role as an influencer in the industry. Applying concepts like bringing enough for everyone (appealing to a wide range of audiences), or staying out of detention (being marked as spam), brands too can become an expert at everything (establish itself as an industry leader). A typical five-year-old can identify common commercial jingles and name the season's popular toys. Five minutes in a playgroup can result in families having to take a trip to the toy store because of the influence of other kids on their own children. Kindergartners have a lot of influence. Its time to start following their lead and start learning the right way to approach marketing.
Tags Dual, #kidsmarket
2:00 PM
to 3:00 PM
No Child Left Inside: Mobile Tech Meets Education
67 Attendees
Location
Hilton Garden Inn, Rio
Type Panel, Interactive
Speaker Craig Watkins, Jared Lamenzo, Juliette Lamontagne, Rebecca Bray, Richard Scullin, Drew Davidson, S. Craig Watkins, S Craig Watkins
This panel looks at mobile learning technologies and programs that get students outside, envisioning a classroom framed by the sky, earth, and everything in between. The No Child Left Inside Act (NCLIA) now in Congress seeks to enhance the environmental literacy of K-12 students “to foster understanding, analysis, and solutions to the major environmental challenges” facing the nation. There is a tremendous opportunity to engage young people in science that connects their local environment to global problems, and technology is crucial to effectuate its promise. Five hundred million eyes looked on as Neil Armstrong stepped onto the Moon; under NCLIA, with eyes trained on the environment around them, learners could now help address a problem as complex as climate change. By implementing a citizen science-based model that leverages mobile technology, NCLIA could help form a scientifically literate citizenry while researchers explore questions previously unanswerable. Richard Louv’s "Last Child in the Woods" explores how going outside improves the well-being of young people, and fosters what E. O. Wilson has termed “biophilia.” Programs that combine appropriate technologies with outdoor experience can give learners a new point of entry to scientific understanding beyond textbooks, and introduce new modes of assessment beyond standardized tests.
2:00 PM
to 3:00 PM
Programming and Minimalism: Lessons from Orwell & The Clash
93 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Jonathan Dahl
Programming is writing. A programmer's job is to express abstract ideas in a specific language - just like the poet, the essayist, and the composer. But while writers and composers spend years improving their style, many programmers think style stops with "two-space indentation". This needs to change. This presentation will discuss style in music, writing, and software. We'll look at such diverse sources as George Orwell, Mozart, and punk music, and will find that much of art revolves around complexity and minimalism - just like software. Finally, we'll look at specific patterns and tools for writing software that is not just effective and efficient, but stylistically beautiful.
Tags Solo, #minimalistprogramming
2:00 PM
to 3:00 PM
Rebooting Iceland: Crowdsourcing Innovation in Uncertain Times
57 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Dilja Amundadottir, Derek Lackaff, Gunnar Holmsteinn, Heida Helgadottir, Guojon Mar Guojonsson, Gudjon Mar Gudjonsson
In the US, social media innovators are changing the way people work and play. In Iceland, these innovators may offer the best hope of rescuing an entire nation. Iceland emerged in the 1990s as a financial powerhouse after a thousand years on the sidelines of global history. Icelanders became one of the world’s wealthiest and happiest nations. In 2008, three of its banks collapsed, sending the national economy into a tailspin and shattering the people’s trust in government and industry. The government was quickly replaced by one promising transparency and reforms, while a protest party headed by a comedian took control of the Reykjavik city council. This new cast of politicians is not alone in their efforts to move Iceland out from under the economic cloud. Members of the country's tech and entrepreneurial sector, which saw explosive growth in the lead-up to the collapse, have emerged as leaders in grassroots efforts to set Iceland on a sustainable path. In 2009, a loosely-organized group calling themselves the Anthill convened a “National Assembly” of 1,500 citizens. The day-long event, based on Agile methods and crowdsourcing theory, resulted in a coherent set of values, vision and ideas. A second National Assembly was held in 2010 as a preparatory step in the development of a new national constiution. Inspired by open-source processes and leaning heavily on social media technologies, these citizens are rapidly prototyping new forms of democracy utilizing the web and open innovation.
Tags Panel, #reboot.iceland
2:00 PM
to 3:00 PM
Slaying the Four Horsemen of the Social-Media Apocalypse
43 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Jaime Punishill, Greg Matthews
Convinced social business should be a bigger part of your company’s plans but frustrated that you can’t get the horse out of the barn? No idea how to keep your organization in compliance with local & federal statutes governing advertising, consumer advice, & customer comms? In a highly regulated industry & exhausted trying to convince management there are business & technical solutions that can enable social business for your enterprise? Feeling like you’ve been rode hard and put out wet everytime you deal with your lawyers, compliance officers, risk managers, technologists, or information security teams? In this session you'll hear from those who've ridden in the saddle of some of the most highly regulated companies out there and successfully BROKEN the wild horses of the SEC, FTC, FINRA, FDA, and other internal & external regulatory orgs. We’ll share best practices on organizational design, governance structures, business processes, HR policies, technology providers, and other dimensions of social media controls you’ll need to keep the law men at bay. Learn how to convert social business’s most common inhibitors into your biggest advocates. And discover how doctors, lawyers, financial advisors, pharmaceutical & consumer product companies, & others are harnessing social media despite regulatory concerns. Come for the carrots, stay for the comedy, & at the end of it all-ride on!
Tags Core Conversation, #Apocalypse
2:00 PM
to 3:00 PM
SXSW Newcomer / Veteran Meet Up
41 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Tammy Lynn Gilmore
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
Tags Meet Up, #SXSWMeetUp
2:00 PM
to 3:00 PM
SXSW ScreenBurn Arcade
33 Attendees
Location
Austin Convention Center, Exhibit Hall 2
Type Panel, Interactive
The 2011 SXSW® ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. The three-day ScreenBurn Arcade is the space to showcase your company's latest developments to independent developers, publishers, consumers, digital media industry professionals, and internet trend-setters and taste-makers from all around the world who attend SXSW. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.
Tags ScreenBurn
2:00 PM
to 3:00 PM
SXSW ScreenBurn Game Developer Meet Up Sponsored by GameGround.com
16 Attendees
Location
Austin Convention Center, 1
Type Panel, Interactive
The SXSW ScreenBurn Game Developer’s Meet Up is a three-day track dedicated to help video game industry professionals do business with other industries at SXSW. Kick off the opening day of the SXSW ScreenBurn Game Developer Meet Up by connecting with top-notch video game industry over complementary beer!
Tags ScreenBurn
2:00 PM
to 3:00 PM
Technology in Education Meet Up
32 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Steve Amos
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in how new media technology is reshaping education. Cash bar onsite.
2:00 PM
to 3:00 PM
The Life of the Startup Parent
31 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Charlie Park
You’re starting a startup, freelancing as a designer / developer, working on the next Big Thing, or otherwise being a web entrepreneur. But at home, your little one is toddling around in a playpen, learning how to play soccer, working on a science fair experiment, and growing up. How do you balance your role as a parent with your role as a co-founder? How do you reconcile these two worlds, each of which would happily consume you completely? How much do you rely on your (life) partner? Your (business) partners? How do you reconcile the tension between these two worlds? Come talk with other awesome web workers with kids. Share secrets of success, awkward failures, and other startup / parenting war stories.
2:00 PM
to 3:00 PM
Unleashing Employees: Empower Innovation From The Ground Up
81 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Josh Bernoff, Ted Schadler
Groundswell technology comes to consumers first. At home, we get social, mobile, video and cloud services pitched to us 24x7. Empowering technologies will always come to consumers first because it's a wide-open market. A single developer can build an application that changes the world from a broadband-connected bedroom. All this technology puts tremendous power directly into the hands of customers and they often have more information than your sales or services team does. You'd better make sure you give customers better information than they can get elsewhere. The only way to do that is to empower employees to directly engage the needs and expectations of customers. Fortunately, they are not standing still. Your innovative employees are already building new solutions using these same technologies to solve customer problems. In fact, 37% of US information workers use do-it-yourself technology to get work done. It's covert innovation – your employees solving your business problems at the ground level. The challenge is to support this innovation while keeping the company safe. That takes a whole new way of thinking and acting. It takes an empowered IT organization working under a new set of principles. Empowerment is chapter 3 in the Internet story. Chapter 1 was the Web. Chapter 2 was Social Computing. It has that feel of inevitability. Companies like Best Buy that empower employees to solve customer problems will win. Companies that don't will lose.
Tags Dual, #EmpoweredSXSW
2:00 PM
to 3:00 PM
Web 3.0 and Human Computation: Ancient Mayan Legacy
42 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Javier Gramajo-Lopez, Luis von Ahn
[Session will be presented in ENGLISH. Sesión será presentada en INGLÉS – Web 3.0 y Computación Humana: Legado Maya. SXSW Latin America programming hashtag: #sxswLatAm] The small country of Guatemala is contributing positively to the advent of web 3.0? This panel will share some of the research and projects from Guatemalan Artificial Intelligence Scientists and how a small group of a few hundred young engineers have churned out dozens of prototypes and concepts for semantic web ontologies that solve real world problems and dilemmas. The prototypes combine Semantic searches and Semantic Databases which are the base of Web 3.0. One can argue that “it was not in vain” that the Ancient Mayan people of Guatemala are known to have been the pioneers in the use of “zero” amongst all the great World civilizations. General theme of Web 3.0 to be covered by the panelists: The rapid growth and development of the Web has made it be unequally divided, ranging from Web 1.0 to Web 3.0, and even Web 4.0. Still today the main challenge is the “searching and presenting” of information. The explicit representation of the semantics underlying web resources will enable a knowledge-based web that provides a qualitatively new level of service. Automated services will one day assist humans in achieving their goals by "understanding" more of the content on the web and thus provide more accurate filtering, categorization, and search of information sources. Ontologies will play a key role.
Tags Core Conversation, #Mayas3.0
2:00 PM
to 3:00 PM
Writing Workshop with @BettyDraper: Saying It Short
99 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Helen Klein Ross
In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary--including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."
2:00 PM
to 3:00 PM
Your Business + Social Mission = Happiness + Ka-Ching
30 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Olivia Khalili
To expect you to add social purpose to your business just because it’s a good thing to do is foolish. Whether you're an employee or owner, you have a bottom-line and other obligations to meet. But doing good is a business strategy, not merely a moral argument or trend. In this core conversation we'll talk about how your company--no matter its size, focus or budget--can profit from integrating a social mission, how to win support for new initiatives and where to begin. Learn how companies like Linden Labs and Interface used sustainability to differentiate themselves, drive innovation and cut costs.
Tags Core Conversation, #KaChing
2:00 PM
to 3:00 PM
Your Meetings Suck and It's Your Fault
171 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Kevin Hoffman, Kevin M Hoffman
Your meetings are stale, remote, and awkward conversations. You know you rock, but not everyone in your meetings is rocking to the same tune. Sometimes you aren't even sure you are in the same rock band anymore. After having one too many unproductive (and occasionally sleepy) meetings, Happy Cog reinvented it's approach to meeting design around interactive activities, informed conversation, and collaborative design exercises. Happy Cog’s Experience Director Kevin M. Hoffman will review the key ideas from the history of meeting design and good facilitiation, then explore approaches for meetings that have proven engaging and successful to Happy Cog clients. This talk will cover business strategy and project definition activities, conflict resolution processes, big group/small group conversation management, simple research engagements, deliverable presentations, and finally, post mortems. Many expamples will be pulled from Happy Cog's meeting approaches for clients like ecommerce (Zappos, Groupon), tourism (VisitPhilly.com), higher education (Georgetown University, MICA), and museums (the National Holocaust Museum).
2:00 PM
to 3:00 PM
The Tweet House sponsored by Chevrolet
59 Attendees
Location
ND at 501 Studios
Type Party, Interactive
The Tweet House is a celebration of the Real-Time Web and Twitter's pervasive role within it. It brings together those who are creating and evangelizing the technologies that are defining the future.
Tags Party
2:30 PM
to 3:30 PM
90 Days with the Phoenix Mars Mission
51 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Andrew Kessler
This is a talk about winning the nerd lottery: The luckiest fanboy in fandom gets a shot to spend three months with unfettered access to mission control--that’s a journalistic first and potential NASA no-no. It’s just your average summer trying to capture the story of 130 of the world’s best planetary scientists exploring the north pole of Mars. It’s a warts-and-all look at the Phoenix Mars mission and NASA’s space narrative from a regular guy who once dreamed of leaving the planet. We’ll focus our space story on a Martian photographer. “Don’t call me that,” Peter Smith, the world’s greatest Martian Photographer says. “And don’t make me look like some wacko mad scientist.” Peter has a hard enough time with the mission’s image as it is. Peter is particular about image because he knows how getting it right has the potential to inspire the next generation of adventurers. More than half his team is here because they grew up watching Apollo and Viking missions. “What’s going to inspire the next generation?” He wants to know. We all want to know.
Tags Book Reading, #martiansummer
2:45 PM
to 3:45 PM
John Gerzema
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
John Gerzema will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live.
Tags Bookstore Appearance
3:05 PM
to 4:05 PM
Kris Krüg
19 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Photographer Kris Krüg will be stopping by the SX Bookstore to meet fans and sign copies of his book, Killer Photos with Your iPhone.
3:30 PM
to 4:30 PM
"Stuff Mom Never Told You" and "Stuff to Blow Your Mind"
7 Attendees
Location
Driskill, Maximilian Room
Type Panel, Interactive
Speaker Julie Douglas, Roxanne Reid
Stuff Mom Never Told You (Friday, March 11 joint-podcast session): Can you keep a secret? Even though mom had some great lessons growing up, there were some things she kept from you too. Tune in as Cristen and Molly break down the things your mom wants you to know, but didn’t tell you herself. Stuff to Blow Your Mind (Friday, March 11 joint-podcast session): Are you secretly a mad scientist? From pesky mosquitoes to Darwin, hosts Robert and Julie deconstruct and explore the fascinating world of science. Honored as a top new podcast in 2010 by iTunes, this podcast will turn anyone into a science-loving nerd.
3:30 PM
to 4:30 PM
App, Shmapp, Tell Me What Works Across Platforms!
186 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Aaron Forth
The mobile market is flooded with fun, useful and engaging applications. These apps are becoming increasingly important to a company’s success but many companies are simply recreating their product for mobile without giving adequate consideration to the differences in mobile and Web based usage patterns. Additionally, specific benefits that the Apple and Android platforms offer are commonly not fully leveraged. During this session, Aaron Forth, vice president of product for Mint.com and director of Intuit Personal Finance Group, will discuss how companies can analyze customer usage patterns to develop the best possible mobile application and mold the app to harness the advantages of each platform.
Tags Solo, #sxswmobileapps
3:30 PM
to 4:30 PM
Are We Not Men? Reaching New American Dads
26 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Craig Heimbuch, Jason Avant
Men's media has changed tremendously- almost as much as men and dads have. Today's dads are active in every aspect of the household, from parenting to chores, and yet, they are largely overlooked as readers and consumers. New American Dads are thirsty for knowledge and a community that speaks their common language - that of the real man. The new language of men helps Jacks of all trades learn how to be better at all of them, retain their essential masculinity and perform well in a new paradigm of family, work and self. Traditional media outlets - those that espouse the virtues of supposedly manly interests ($10,000 suits, rare scotch and women, women, women) are missing an opportunity to serve this emerging male marked. In order to speak 'Dad,' media must speak to the realities of his life, his priorities, responsibilities, aspirations and, above all else, be useful. The growing online media directed at the New American Dad understands that service journalism - that which seeks to inform as well as entertain - is the next evolution in the daddy blogger. Blogs have their place, but in order to effect change in men's media, online resources must engage the reader in a conversation, one in which the consumer walks away feeling better informed than they had before engaging the site. Service journalism - how-tos, how it works and best-of lists - have practical applications in readers' lives, thus engendering loyalty and creating conversations with a long overlooked population, while developing an audience for whom older media models based on supposed aspiration and stereotype have little meaningful impact. Speak to dads in their language, encourage them to speak back, teach them something they can use and entertain them - this is the next evolution of men's media.
Tags Core Conversation, #Dads
3:30 PM
to 4:30 PM
BattleDecks 2011
201 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Mike Monteiro, Albert McMurry, Andrew Crow, Bryan Mason, David Cairns, Erika Hall, Jen Bekman, Jennifer Daniel, Joshua Cagan, Molly Lewis, Nick Douglas
Battledecks is a laugh-riot rollercoaster of fun and nerves as several contestants try to put together coherent presentations from nonsensical Keynote decks. Previous contestants have laughed, cried, wet their pants and gotten impregnated during the show. The audience has a great time. Everyone goes home happy. Last year's show was a huge success, and we didn't even hand out free vuvuzelas to the audience.
Tags Panel, #battledecks
3:30 PM
to 4:30 PM
Beginner's Guide to SXSW Film
24 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Agnes Varnum, Laurent Rejto, Jette Kernion, David Zellner, Ingrid Kopp
How do I into the movies I want to see? How do I get to the theater on time? What panels are must-see? Rookies should come armed with questions for long-time SXSW panelists to share the best tips and tricks!
Tags Film Festivals
3:30 PM
to 4:30 PM
Can You Trust Me?
54 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Paul Parkin
It’s no secret that it’s been a tough time for some of the world’s most trusted brands—BP, Google and Facebook are just a few of the companies that have been recent victims of brand erosion. In the digital age, information (truth and hearsay alike) flows like water, opinions spread like wildfire—one day a brand is synonymous with trust for millions of people, the next day it’s being dragged through the digital mud by a few over a product recall or privacy violation. Unfortunately, it’s happening faster and with bigger implications and greater transparency than ever before. Consumers have stopped basing their trust of successful brands on the mere knowledge that they are financially successful—or because they run ads that inspire trustworthiness. In fact, it seems the very definition of “brand trust” is morphing as rapidly as technology is. More often, an increasingly-skeptical public is flocking to the web for real-time information and social network commentary posted by “officials” or by anyone else with an Internet connection and an axe to grind. Paul Parkin, Founding Partner of SALT Branding and expert on brand building, will provide an overview of the ever-evolving “brandscape” and share strategies for building and maintaining brand trust online and offline. He will also discuss how to best redefine and measure brand trust across different generations—Baby Boomers, Gen X and Gen Y—and why consumer collaboration will be key for marketers in the years to come.
Tags Core Conversation, #Trust?
3:30 PM
to 4:30 PM
Child's Play: Game Design As An Educational Gateway
45 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Society stands to gain a lot from our next generation of kids, who are not only consuming vast amounts of media, but highly engaged with creating media themselves. Research shows the top type of media kids aim to engage in online are games. If we empower them with the tools to make their own games, we give them the opportunity to build valuable technical, artistic, storytelling, media literacy, and complex systems thinking skills. This panel will explore actual classroom case studies and perspectives on the effects of teaching game design to young children.
Tags Panel, #gamegateway
3:30 PM
to 4:30 PM
Cops 3.0: The Future of Policing and the Internet
31 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Kirby Plessas
The internet has become a critical tool for law enforcement.This presentation will demonstrate ways it is used for investigations and community outreach, discuss privacy issues and controversies, and explore the reach and limits of the law when police go online.
3:30 PM
to 4:30 PM
Creating an Effective Marketing Intern Program
49 Attendees
Location
Hilton Garden Inn, Trinity
Type Panel, Interactive
Speaker Amanda McGuckin Hager, Caroline Lim
Would you like a helping hand that is affordable, accommodating, and productive? With the explosion of Web and mobile applications, now more than ever, companies could benefit from a helping hand. With so much to do, and so little time, Amanda and Caroline share how to knockout that online marketing to-do list with an internship program, where they address how to assess the workload, create a mutually beneficial program and recruit Rockstar interns. Amanda and Caroline will share strategies and tactics on: (1) Finding ideal tasks for interns (2) Developing the internship program structure (3) Setting expectations on free versus paid. This presentation intends to show you how to create a win-win situation for both your company and your interns.
Tags Core Conversation, #Interns
3:30 PM
to 4:30 PM
Do Agencies Need to Think Like Software Companies?
136 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Allison Mooney, Amanda Kelso, Matt Galligan, Rick Webb, Robert Rasmussen, Ben Malbon, Rob Rasmussen
How much do marketers (& their agencies) need to know about technology? Advertisers and brand marketers are entering a brave new world -- one where code is on par with content. "Consumers" are now "users." So should "marketers" be "developers"? Enter the hybrid marketer. More and more agencies are finding they need to educate and cultivate a new breed of people who understand tech from a marketing and brand perspective, and who have a consumer mindset. At the same time, agencies are adopting practices--agile development, continuous deployment--learned from the tech world. But should they really try this stuff at home? Should "marketers" be worrying about, say, the video capability of the latest iPhone, or pushing the envelope with HTML5? Or should they just stick to their core competencies and work with established software companies / dev shops to realize their ideas? How else is technology affecting the agency model and the creative process?
Tags Panel, #agileagency
3:30 PM
to 4:30 PM
Expressing Yourself Musically with Mobile Technology
40 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Ge Wang
The mobile landscape as we know it is focused heavily on gaming, productivity and social media applications. But as mobile technology continues to advance and phones become smarter, people will search for even more intimate, immersive and interactive ways of expressing themselves. Today, mobile technologies have made music creation easy, affordable and accessible to the masses, enabling users of all ages, abilities and backgrounds, to create and share music, regardless of previous musical knowledge. Whether you’re a fan of hip hop, classic, pop or video game theme music, there is an app for everyone. And the entertainment industry has taken notice – almost every big name artist or brand has an app for mobile devices. Most of them are just fancy message boards providing information, but some are pushing the limits of what it means to interact with the artist or brand. From the palm of your hand you can Auto-Tune your voice to sound like your favorite hip hop star, play an instrument designed by Jorden Ruddess of Dream Theater or join a virtual Glee club. Each of these artists and brands are building communities thru mobile apps that provide anyone the ability to explore their inner star. This presentation will discuss how advances in mobile technology have opened up a new world of expression to everyone and enabled users to broadcast their own musical talents across the globe.
Tags Solo, #MobileMusic
3:30 PM
to 4:30 PM
Fan to Fanatic: True Blood's Marketing Hook
65 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Erica Wiggins, Zach Enterlin, Erica Stall Wiggins, Liz Henderson, Sabrina Caluori, Mike Monello, Todd Brandes
Television series' such as True Blood start with a great idea, a great script, and great actors. But what happens between concept and phenomenon? HBO has capitalized on the momentum the show has gained throughout the first three seasons with some of the most creative marketing campaigns ever, including a Tru Blood drink campaign for a beverage that had yet to exist, creative that “hacked reality” and spoke to the vampires living among us, a Jessica Hamby character video blog, opposing web sites for the American Vampire League and Fellowship of the Sun, and merchandise ranging from Lafayette's "L" necklace to Sookie's Merlotte's apron. Attendees will follow the story of True Blood from the inception of the series through the creation of the "immersion" fan experience through the mediums of Print, Television and the Internet. They will learn the selling points, the marketing tools and the magic that "turn" fans into fanatics.
Tags Panel, #truebloodsxsw
3:30 PM
to 4:30 PM
Folkways These Days: Crafty Knowledge in Digital Networks
55 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
With the rise of the virtual has come a renewed interest in the material. Evidence of this renewed interest is everywhere in pop culture, from steampunk to Maker Faire, from Readymade to Make to Etsy, from yarn bombing to LED throwies. We see it in craft: the handmade mandolin, the carefully stitched quilt, the custom cabinet. We see it in the vinyl resurgence and the newfound nostalgia for the mix tape. We see it in the Bamboo Bike Studio. We see it in the resurrection of Polaroid film by the IMPOSSIBLE project. Even as we go further into digital culture, we’re getting up from the computer to hold stuff, to make stuff, to shake stuff. And yet, there’s a sense that renewed interest in the material is facilitated by digital networks. That is, we go online to learn about craft, to meet-up with makers, to feed our fetishes. We send pictures of our creations from our digital devices to our social networks. All over the Web non-technical people are using new media to create, arrange, redesign, archive, and distribute their crafts. As they do, new techno-folkways are being passed down not only via new tools and networks, but also--as William Graham Sumner writes in his seminal book, Folkways--by "tradition, imitation, authority.” Folkways--the paths worn by mild social pressure--are being trod online. This panel will explore the various crossroads where craftwork meets network, with special attention paid to bridging the digital divide in rural America.
Tags Panel, #SXSWfolkways
3:30 PM
to 4:30 PM
From Personal Blogger to Professional Marketer
51 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Melissa Lion, Deb Rox
There are many ways to make a pittance as a blogger. Google ads will bring home a very small amount of bacon. Maybe a slice. The book deal, though coveted, is often meager at best. And there are all of those adorable animal species who are just waiting for their photos to be manipulated into something even cuter/funnier/more irritating, but what happens when the next tiny cute animal comes along? Moms ought to pour their hearts out every day for more than free fabric softener. How can bloggers get paid appropriately for generating and promoting content and managing a loyal community? How about a leap from the job where you spend most of your day ignoring the tedium by blog surfing, checking out Twitter and replying to the growing comments on your blog, into a position that will probably pay better and allow you to use all of those skills you learned as a blogger? This presentation will show both sides of taking skills learned as a blogger and translating them into a career change or enhancement. The presentation will be conducted from two points of view-the blogger, and, the hiring manager.
3:30 PM
to 4:30 PM
Google's Marissa Mayer Presents
316 Attendees
Location
Austin Convention Center, Ballroom D
3:30 PM
to 4:30 PM
Got Great UGC, Poor Monetization?
38 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Marty Roberts
What makes your user-generated content great? It’s the users. If they like it, they’ll come and stick around. So if they like what they see and you’ve got a high number of video views, how do make that work for your business? First, you have to realize that building an audience and monetizing UGC doesn’t require a special strategy, because everything your content business puts out into the world already comes from a socially-oriented vantage point. Uh-oh; you mean you don’t have that mindset? Okay, that’s a problem. You can’t expect people to engage and share if everything you do doesn’t give them a reason to care. During this panel, we’ll talk about why a user-focused approach is the best foundation for UGC campaign success. We’ll discuss transparency of ads and sponsorships, balancing content and ads, good design, and how UGC sites with large, naturally engaged audiences can build on their success.
Tags Core Conversation, #UGC$$
3:30 PM
to 4:30 PM
HackingWork: Why Good Work Means Breaking the Rules
77 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Bill Jensen
Business is broken. We gotta fix it. Together, in this session, we'll start doing just that. Hacking Work is about exposing the cheat codes for work that we found while interviewing an underground army of benevolent hackers — working around business's stupid rules.
Tags Book Reading, #hackingwork
3:30 PM
to 4:30 PM
Hold on Loosely: How Loose Organizations Work
76 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Clay Spinuzzi
Companies always try to grow so they can do more things, add more capabilities, and make more money - right? Not anymore: Not in Austin, or in many other places. People are finding that digital and mobile technologies can help them to organize more loosely and rapidly, and that means they can keep small and flexible, scale up when necessary, and link up with other loose organizations to swarm big projects, even if they are freelancers working out of their own houses, coffee shops, or coworking spaces. How do these loose organizations work? In this core conversation, I'll briefly share stories from my research into some of Austin's loose organizations: freelancers, coworking spaces, and an internet startup. I'll discuss how the organizations in my research hold together, function, and build links with each other. With these cases in mind, I'll moderate a discussion about attendees' own experiences with loose organizations and brainstorm ways to make them run more effectively. Afterwards, I'll post conversation notes on my blog so we can keep the ball rolling after SXSW.
Tags Core Conversation, #sxswloose
3:30 PM
to 4:30 PM
Matt Mullenweg Interview: The Future of WordPress
147 Attendees
Location
Austin Convention Center, Ballroom A
3:30 PM
to 4:30 PM
Play at Work: Agile Games for Productive Teams
75 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Alon Salant, Christian Nelson
Get together with other conference attendees and play games in this unique participatory interaction. If you are curious about Agile development and want an insider view of the activities Agile teams do every day, this session is for you. A special emphasis will be placed on experiential learning through Agile games and exercises, such as "Story Writing" and "Planning Poker," in this hands-on, interactive session. Learn first-hand how games and other Agile tools and techniques can be successfully adopted by project teams, resulting in rapid delivery and improved teamwork. Participants will be strongly encouraged to share their own experiences and learn from each other in this session.
Tags Solo, #playatwork
3:30 PM
to 4:30 PM
Promiscuity or Private Groups: Mobile Photo Sharing
26 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Louis Gray, Mayank Mehta
We all know photo sharing is nothing new - it's been around as long as photos have been around and that's a long long time! So what's all the buzz around mobile photo sharing now? Are people all jumping on the bandwagon to share their mobile photos? Instagram just passed 1M users within 3 months of their launch. Path introduced somewhat controversial private group sharing with 50 friends limit. And LiveShare by Cooliris just launched the first flexible private group sharing service for photos. Which brings us to question, are users more likely to resort to private streams? Is that where we are headed - small, intimate groups? What does it mean for the overall social graph(s) we have been building for the past years? Come and join in on the discussion around mobile photo sharing, the hottest topic in Silicon Valley.
Tags Dual, #MobileSharing
3:30 PM
to 4:30 PM
Social Games: Manipulating Your Brain Chemistry, For Good
80 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Generally speaking, there's an assumption that casual games are a waste of time. What can playing a "meaningless" Facebook game for a few minutes really accomplish, anyways? Do I really need to "rescue" another "sheep"? Another point of view is that they're a little bit sinister, manipulating you into emptying your wallet, or giving up personal information. But perhaps both positions are missing the point. This new genre we call "Casual Social Games" represents a fascinating opportunity to better understand our own behavior, and to direct it, intentionally, for our own benefit, and for the greater good of society.
Tags Panel, #makinggamesbetter
3:30 PM
to 4:30 PM
Social Network Users' Bill of Rights: You Decide
53 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
The Facebook and Google privacy controversies of Spring 2010 highlighted the gap between technical innovation and user expectations on a global scale, leading representatives of various user constituencies to draft a definitive Social Media Users Bill of Rights for the 21st Century at the Computers, Freedom and Privacy Conference in San Jose, CA. The idea of a Social Network Users’ Bill of Rights (#billofrights) has been around for years, but no large user set has actually collated the key values and principles that should go into such a Bill of Rights and put them to a world-wide vote – until now. All privacy law is based to some degree on social norms. The panelists and other representatives of various user constituents drafted a definitive Social Media Users Bill of Rights. This kicked off a conversation between Facebook, the ACLU and others affected by technology’s expansion into daily life. The next step is to debate and have a public vote on it. The voting is open from now until June 15, 2011 – the anniversary of the date the U.S. government asked Twitter to delay its scheduled server maintenance as a critical communication tool for use in the 2009 Iran elections. As the preamble of the document reads, "We the Users," the “Bill of Rights” document has been released to the public for vetting and debate. This is an important step, both from a future activism and legislative perspective, in the fight to define our digital futures. Through this discussion, we will explore the evolution of privacy in the digital age, the changing relationship between users and online service providers, and the social, political and cultural ramifications of life in a networked world – and the SXSWi community will have a say in the development of a watershed document for user rights online.
3:30 PM
to 4:30 PM
SXSW Newcomer / Veteran Meet Up
24 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Teresa Van Deusen
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
Tags Meet Up, #SXSWMeetUp
3:30 PM
to 4:30 PM
Technology in Latin America Meet Up
7 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Ricardo Guerrero
Meet, network, share new ideas and make new friends with other Latinos and Latin American attendees at the 2011 SXSW Interactive Festival. Bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
The Accidental Writer: Great Web Copy for Everyone
111 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Melanie Seibert
Great copy is critical to the effectiveness of nearly every website. Yet often, a business owner, designer, or developer, perhaps pressured by budget and time limitations, will write the copy him- or herself. This session will tell you when that's a good idea, and when it's not. For those times when it's okay to be the "accidental writer," you'll learn quick tips for crafting effective web copy. For those times when you really need to bring in a pro, you'll learn how to work with a web writer to get the best copy for your website, as quickly and cheaply as possible.
Tags Solo, #accwriter
3:30 PM
to 4:30 PM
The New Frontier of Social Gaming
65 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Brian Reynolds
In this talk, Brian will discuss the typical social gamer and how this profile has evolved in the last year. 2009 was about introducing social gaming to the mainstream. In 2010, social gaming has gone mainstream with 65 million people playing FarmVille alone. 2009 was about introducing social gaming to the mainstream. In 2010, the quality bar has gone up with the release of games like FrontierVille, which hit 20 million users in its first forty days. This talk is targeted towards social game developers. In the talk, Brian would discuss the innovation and mechanics it takes to build fun, viral and engaging social games.
Tags Solo, #ZyngaSXSW
3:30 PM
to 4:30 PM
The Potential of Augmented Reality for Education
61 Attendees
Location
Hilton Garden Inn, Rio
Type Panel, Interactive
Speaker Brandon Carson, Brendan Scully, Enzo Silva, Karen Hamilton, Tish Shute
Augmented Reality (AR) is on the verge of becoming a household name. Even though the concepts and technologies that make AR possible have been around for quite sometime, the tech-savvy community has been abuzz lately as mobile platforms such as iOS and Android have played a large role in bringing AR to the masses. But what is AR? In a nutshell, AR is a reality or environment that is augmented by layers of computer-generated information. Recent AR technologies have allowed for mobile devices to add layers of reality atop the world we see through our cell phone cameras. Several applications such as Layar, AroundMe and others allow users to find and interact with information and other users by simply panning their cell phones around them. What are some current examples of AR technologies, applications and potential uses around today? How does this technology affect education? What types of knowledge, community-building activities, contextual and informal learning experiences can be created with AR? How can we use AR to augment learning outcomes and creation of communities of practice? These are just some of the questions we will discuss on this panel.
3:30 PM
to 4:30 PM
The Steroid Culture of Social Media: You Use?
36 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Tim Walker, Laura Beck, Kyle Flaherty, Troy Nalls
Ever think about taking shortcuts to boost your numbers? You know, the numb that show the success of all those interactive social media marketing programs. The numbers that decide your end of year bonus. The numbers that make you "important" to all those other social media influencers. I know you have. You know you have. But did you use those performance enhancing social media techniques? Humans are naturally drawn to shortcuts. Even when they are already successful. Take Barry Bonds. Not the Barry Bonds you remember with the bulging muscles in San Francisco. The younger, leaner version. The one who was with the Pirates and on his way to the Hall of Fame. Each day he worked hard on the fundamentals of the game. Then, boom, he was on steroids, a caricature of himself and a tarnished legacy. Why? The numbers competition. We all know the equivalent of a Barry Bonds in social media. Someone who is enhancing their performance the wrong way. Maybe it started with a simple list buy of Twitter followers. But then suddenly they were researching blackhat SEO techniques for a temporary boost in traffic. Then one day they wake up in a cold sweat after an all night Astroturfing session. It's time to get help! Join us for a frank discussion on how the steroid culture has infected the social media realm. We will discuss the signs of a social media steroid user, how it hurts us all and a 12-step program to rehab those that have already fallen down the hole.
Tags Panel, #SXSWsteroids
3:30 PM
to 4:30 PM
Thin is In. The Future of Digital Wallets
104 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Christina Nguyen White
The growing hole in your back jeans pocket is getting a bit too personal. No need to swipe anymore. Just scan. When can we get rid of our wallets without losing the cash? We know mobile is here. Now learn how far we can take it. Digital wallets are within very close reach. With RFIDs, QR codes, and Big-Brother-like tracking, the technology is already in place. Checkout with your phone. Instantly grab coupons when you checkout. Scan your digital ticket at Friday’s ballgame. Digitally split the bill with your friends. The possibilities that we’ve always wished for are now within reach. Get a glimpse into how retailers are edging towards digital, understand the impact of how this will change the way we buy, and ultimately, as designers, understand how this will change the way we interact with our mobile phones.
3:30 PM
to 4:30 PM
Under 25 and Rebuilding Communities Using Social Media
27 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Corvida Raven, Karl Rivera
“Children are the living messages we send to a time we will not see.” -Neil Postman, The Disappearance of Childhood (introduction), 1982 As we move into an era of digitalization, today's youth are poised to reap the rewards they sow (and tweet), and have been given the opportunity make history along the way. The youth are taking the reins on this technological era to generate more options for our lives than ever before. Youth from all over the globe are using digital platforms and tools to transform communities and building our very own empire. Free from financial limitations, cultural pressures, and stigmas, the Internet is serving as one of the biggest platforms to help the youth make impacts in everyday life. We’re creating new jobs, rebuilding communities, expanding networks, developing critical business skills, and learning how to preserve our history. We’re using the internet to “connect the dots” and this panel will take a deeper look at how the youth are making changes.
Tags Core Conversation, #under25
3:30 PM
to 4:30 PM
Why Everything is Amazing But Nobody is Happy
157 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Daniel Hope, Zachary Burt
According to Louis CK: "Everything is amazing and nobody is happy". Are we humans overwhelmed by witnessing Moore’s Law in action? Has Social Media and it’s accessories left us technologically rich but spiritually bankrupt? This panel will explore the effects Social Media is having on us as humans and spiritual creatures in three areas: -Our Evolution: Humans have spent millions of years hunting and gathering but just the past few pointing, clicking and tweeting. What effect is Social Media having on our development as human beings? Is it ushering us into the next stage of human evolution or is it just making monkeys out of us? -Our Relationships: Facebook is being cited by divorce lawyers as the next big catalyst for marriage break-ups, but it can also connect us with amazing people we never would have met otherwise. And what about our relationships with ourselves when we can’t even sit quietly alone because we have an iPhone? How can we use these tools to become actual friends and not just Facebook friends? -Our Spirituality: Social Media can connect us with some truly transcendent moments (Paul Potts singing opera) and these moments can make the human spirit soar. But, in the long run, is it just dumbing us down with instant gratification and vibrating Twitter notifications? This panel will explore how we can use our embarrassment of technological riches to become better and more content people.
3:45 PM
to 4:45 PM
Josh Bernof
12 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Josh Bernof will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Empowered.
4:00 PM
to 5:00 PM
Catherine Hardwicke
21 Attendees
Location
Austin Convention Center, Ballroom D Foyer
From Twilight director Catherine Hardwicke comes the romantic fantasy thriller Red Riding Hood. The beautiful young Valerie is about to choose her heart’s desire when her sister is murdered by a werewolf. As the death toll rises with each moon, Valerie fears that the werewolf could be someone she loves. Red Riding Hood: Script to Screen presents the entire shooting script, concept art, and director’s notes from the film. Stop by the SX Bookstore to meet Catherine Hardwicke and get a signed copy of Red Riding Hood: Script to Screen.
4:00 PM
to 5:00 PM
Sarah Blakely-Cartwright
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
Sarah Blakley-Cartwright is a recent cum laude graduate of Barnard College. She is a recipient of the 2008–2009 Mary Gordon Fiction Scholarship Award and the 2009–2010 Lenore Marshall Barnard Prize for Prose. She grew up in Los Angeles and Mexico. She now writes in New York City and Los Angeles. Despite what the book may say, she actually prefers wolves to people.
Tags Bookstore Appearance
4:00 PM
to 5:00 PM
Shiloh Fernandez
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
SHILOH FERNANDEZ (Peter) also stars this March in the independent film “Skateland,” which premiered in competition at the 2010 Sundance Film Festival and went on to earn applause at other film festivals, including SXSW. Fernandez grew up in the small Northern California town of Ukiah and, at age 19, moved to Los Angeles to pursue acting. He first gained praise in the 2006 telefilm “Crossroads: A Story of Forgiveness.” The following year, he made his feature film debut in the indie thriller “Interstate.” Fernandez’s subsequent film credits include the drama “Red,” with Brian Cox, which premiered at the 2008 Sundance Film Festival; “Gardens of the Night,” alongside John Malkovich, Jeremy Sisto and Harold Perrineau; “From Within,” opposite Thomas Dekker; “Deadgirl,” which premiered at the 2008 Toronto International Film Festival; the critically acclaimed “Cadillac Records,” in which he co-starred with Adrien Brody, Beyoncé Knowles, Jeffrey Wright and Gabrielle Union; “16 to Life”; and “Happiness Runs.” On television, Fernandez starred in the “Gossip Girl” spin-off, and has had recurring and guest roles on a number of series, including “Jericho,” Showtime’s “United States of Tara,” created by Diablo Cody, “Three Rivers” and “CSI: NY.” Fernandez will be joining Catherine Hardwicke and Sarah Blakely-Cartwright at the SX bookstore.
Tags Bookstore Appearance
4:00 PM
to 5:00 PM
The Personal MBA: Mastering Productivity, Happiness, and Wealth
131 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Josh Kaufman
Running a business can be intimidating, frustrating, and stressful if you don't really understand the fundamentals of how every successful business works. Life gets much easier once you understand what you're doing: if you correct your business mental models, you'll quickly achieve a "Triple Double" - doubling your profits, doubling your productivity, and doubling the fun you have at work this year. This panel will teach you the most powerful fundamentals of business - a few simple ideas that you can use immediately to make more money, get more done, and actually enjoy the process of building your world-changing venture. “These concepts really work: I’m booked solid with clients, making 8x more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can’t afford to miss this.” – Tim Grahl, Founder and CEO, Out:Think Group
Tags Book Reading, #personalMBA
4:00 PM
to 8:00 PM
PubCamp
62 Attendees
Location
Caffe Medici
Type Party, Interactive
Join Guy Kawasaki, Scott Dadich, Rick Levine and Sarah Wendell for a night of digital publishing keynotes, conversations, and cocktails.
Tags Party
4:00 PM
to 9:00 PM
Purevolume House Badge Pickup
162 Attendees
Location
PureVolume House
Type Unofficial Party
Speaker/Artist(s) Info
TBA at www.purevolume.com/thehouse
Badge Pick up Fri, March 11th - Tues, March 15th 4pm - 9pm
Badge Pick up Wed, March 15th - Sat, March 19th 1pm - 10pm
4:20 PM
to 5:20 PM
Josh Kaufman
4 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Josh Kaufman will be stopping by the SX Bookstore to greet registrants and sign copies of his new book, The Personal MBA: Master the Art of Business.
4:30 PM
to 5:30 PM
Andrew Kessler
5 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Author Andrew Kessler will be meeting fans and signing copies of his new book, Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days with the Phoenix Mars Mission.
4:30 PM
to 5:30 PM
4:30 PM
to 5:30 PM
NEVERDIE Studios Presents: SXSW ScreenBurn Arcade Happy Hour
29 Attendees
Location
Austin Convention Center, Exhibit Hall 2
Type Panel, Interactive
Join ROCKtropia in a toast for victory in the first Virtual World War! The fight for the future of Music.
Tags ScreenBurn
4:50 PM
to 5:50 PM
Bill Jensen
9 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Mr Simplicity, Bill Jensen, will be stopping by the SX Bookstore after his book reading to greet fans and sign copies of Hacking Work: Breaking Stupid Rules for Smart Results.
4:50 PM
to 5:50 PM
Kevin Poulsen
18 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Wired senior editor Kevin Poulsen, will be stopping by the SX Bookstore to meet fans and sign copies of his new work, Kingpin: How One Hacker Took Over the Billion Dollar Cyber Crime Underground.
5:00 PM
to 6:00 PM
5:00 PM
to 6:00 PM
Apps for Healthy Kids: Government Challenges FTW
34 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Amanda Eamich, Bev Godwin, Brandon Kessler, Jenn Gustetic, Peter Rhee
The Apps for Healthy Kids competition pooled $60k in prizes in support of the First Lady's Let's Move initiative to reduce obesity and raise awareness for healthy lifestyles. USDA led the effort providing the MyPyramid dataset and focusing the app and game competition on "tweens" for learn through play, and nutritional gatekeepers to arm them with critical information to make healthy food choices. We started from scratch and found tremendous support in the Office of Science and Technology Policy as well as the game/app developer community. The challenge platform welcomed entries and we invited the public to vote. An esteemed judging panel including Aneesh Chopra and Steve Wozniak will select winners. By the time SXSW begins, the winning games and apps will be making a positive impact on children and adults to make health food and lifestyle choices. Other federal examples will provide alternative approaches to using competitions to achieve specific goals. Government is becoming more adept in utilizing games, tools and Internet technologies to reach citizens on relevant platforms and devices. Learn from our mistakes and successes, and take away useful tips for designing your own challenge or competition.
5:00 PM
to 6:00 PM
Asleep in the Classroom: A Wake Up Call from Tomorrow
34 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Molly Wood, Gary Shapiro, Jim Shelton, Ralph Santana, Scott Goldman, Stacey Childress, James Shelton
America’s students are bored. According to the Gates Foundation, boredom is the number one reason they give for dropping out of school. How can creativity, innovation and technology address this growing crisis in education? If technology is a driver for shorter attention spans, can it also be the solution to bring back the wonder of education? Can we extend the reach further and engage our students more both inside and outside of the classroom, to reawaken a love of learning? This session is sponsored by Samsung.
Tags Sponsored Panel, #SXSamsung
5:00 PM
to 6:00 PM
Avatar Secrets to Real Life & Love
11 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Ramona Pringle
After a recent shoot for PBS FRONTLINE’s Digital Nation, I looked at my colleagues-attractive, successful women-and was struck by a startling realization: We’re all struggling to find the right guy, yet MMO gamers seem to be finding true love. What’s going on? Time and again as an interactive media producer & professor, I've encountered gamers who’ve found their soulmates in-world. With digital citizens spending a staggering 3-billion hours a week in online games, what are they onto that the rest of us should know? How is the internet fostering our primal instincts? And how can we apply this magic to our real lives? Seeking answers, I challenged myself to look for love in one of the most unlikely places: World of Warcraft. My journey has me exploring the addictive pull of online worlds: the rush of adventure & the feeling of accomplishment at the end of a challenge. So how we can apply this allure to real life to reengage with the physical world? That’s the $3-billion question. In this presentation, I’ll reveal the 10 secrets that online games teach us about succeeding in life & love. I’ll share the harrowing trials & tribulations of heartbreak & hardware malfunctions, the sage wisdom gained in conversations over all-night raids, and the unlikely lessons about life, success, perseverance & communication I’ve learned along the way, from these digital gaming obsessions. You’ll walk out of this talk inspired and ready to play your way to real world happiness.
5:00 PM
to 6:00 PM
Avoiding The Bear: Keeping Your Good Company Good
50 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Rolf Skyberg
You’ve worked hard for your delicious bits, but the bear is always hungry, and it’s waiting for you to screw up. As a founder, a manager, or individual rockstar, your work is a fragile asset that could be erased with one CHOMP. And yet, success and failure aren’t random. Just like not getting eaten by the bear, your path requires paying attention, planning ahead, careful communication, and having a good backup plan. In this talk we’ll explore the mechanics of making it work while also witnessing some spectacular examples of when the bear got to eat. Ultimately, it’s the near-misses and amazing recoveries that we can learn from when the bear starts sniffing at your door.
Tags Solo, #avoidthebear
5:00 PM
to 6:00 PM
Block Party Capitalism: Where Analog and Digital Intersect
81 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
What do pickles; vinyl records, urban chickens, Farmville, flea markets and Tumblr have in common? They are all part of 'block party capitalism,' built on the idea that old-fashioned values like provenance, commitment, quality and authenticity are finding renewed commercial and social relevance through new technologies. This next evolution of our digital world is where off and online intersect to make everyday life more economical, meaningful and pleasant. A pickle merchant in Brooklyn starts on a skateboard and through bloggers and hard work grows into a sustainable business. Vinyl records in San Francisco flourish as people showcase their passion for better sound and feel on Tumblr's Vinyl Sunday's. Backyard chicken farmers in Dallas suburbs multiply through an online community to share tips on raising coops, while flea markets across the U.S. grow into modern day malls driven in large part by the viral loops of mobile media. This panel includes start up founders, large companies and local entrepreneurs who work at the intersection of this analog and digital movement. They will help us explore how it’s changing the way we buy, sell and live.
Tags Panel, #blockpartycap
5:00 PM
to 6:00 PM
Bootstrapping Meet Up
23 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Bijoy Goswami
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in bootstrapping. Cash bar onsite.
Tags Meet Up, #BootstrapMeetUp
5:00 PM
to 6:00 PM
Breaking Taboos: Pros Get Real About Money Matters
58 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Marc Hemeon, Whitney Hess
Industry All-Stars tackle the subject that we're all most curious about but causes us the most discomfort: what, when, and how to charge for our work. Learn their inside tips on how to charge your clients, when trading work for equity makes sense, and how to avoid common client pitfalls. Stop cheating yourself and learn that you deserve to be paid in full for doing work you're passionate about. Our work has the power to make enormous amounts of money for our clients. Let's take a good hard look at the value we provide and how to ask for and receive value in return. Negotiating your rate for a project is the difference between being a starving artist or successful freelancer or studio. Creatives fall prey to lowball offers, promises of future work, and other forms of wage penalties in fear of losing a potential client. Learn how the pros have created successful freelance businesses and startups by not compromising their rates and standards. Understand how they attract the big name clients and avoid the bad clients. We'll also explore potential benefits and risks of working for stock. Lawyers, doctors, accountants and other professionals typically don't experience angst, guilt, or wishy-washy boundaries when stating their rates and neither should we. We see standard billing rates across many industries. We’ll take a look at the role a standard billing rate would have in the creative services industry and how such a standard would be upheld and implemented.
Tags Core Conversation, #Taboo$
5:00 PM
to 6:00 PM
Cultural Protectionism: Image Use at Burning Man
31 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Rosalie Barnes, Andie Grace, Andrea Grace
Burning Man – aided by volunteers from the Electronic Frontier Foundation and Creative Commons -- spent 2010 updating their terms of use as they relate to photo/media policies, amidst a wave of public attention to the desert event's unorthodox image use rules. They've incorporated fair use, Creative Commons licensing, and human readable language, but still maintain the right to use copyright to take down images in violation of their terms of use. Is this annual desert event a microcosm of creative culture or a copyright clusterf—ck? Anything goes at Burning Man--except when you've got a camera in your hand.
Tags Panel, #BurningMan
5:00 PM
to 6:00 PM
Education 2.0: How Media Drives Your Child's Success
42 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Speaker Jennifer Openshaw, Farb Nivi, Anya Kamenetz, Iqbal Theba
School budget cuts, high unemployment (over 20% for youth), and a global economy – No wonder parents are concerned about their child’s success and 70% of teens say they want more guidance. What can you do? In this exciting and engaging panel, kicked-off with an opening by America’s best-known Administrator – Iqbal Theba who plays “Prinicipal Figgins” in the hit TV show, Glee – and led by Dow Jones/Wall Street Journal columnist Jennifer Openshaw (Oprah, CNN), you'll learn how technology and social media can drive your child’s success and where it can’t. Other topics: * Where education is headed - new initiatives underway that could transform traditional learning * The latest innovations in education using technology * Ways to implement social media into your classroom or home to talk connect with your student * How technology is being used to move education outside the classroom - to provide practical, real-world learning for your child * Where social media and technology is hurting education and your child's future -- and what you can do * Why “learning by doing” is becoming critical to your child’s success
5:00 PM
to 6:00 PM
Focusing In On the Future of Social Photography
122 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Yan-David Erlich, Sam Odio
Instagram closes $7 million in funding. Path supposedly rebuffs a $120 million acquisition offer from Google. Over a 100 million photos are uploaded to Facebook each day. There is a renaissance in social photography. The relatively new field, started by Flickr only a few years ago and dominated by Facebook today is seeing a flurry of new, predominantly mobile entrants, all showing promising early traction. Photos are becoming instantly shareable and are being marked-up with a vast array of data from face-tags to geo-location to paint a more complete story of the "captured moment" than ever before. We explore the convergence of photography with mobile and social technologies, discuss whether the new startups in this field are fad or future, and imagine what the long-term future of social photography might look like, including its cultural, commercial, and social implications.
5:00 PM
to 6:00 PM
Games User Research: Oh no! You're Doing It Wrong!
53 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Marina Kobayashi, Bill Fulton, Ray Kowalewski, Rich Ridlen
Learn from the experts all about Games User Research and it's ins and outs - What it is? Why to do it? When to do it? And How to do it? Use this stepping stone to return to your organization charged with energy to make better products and user experiences (not just for games!) through user research. Bonus: Learn about what can go wrong in Games User Research (and maybe laugh at the mistakes of others? Who doesn't love a good anecdote from the field :-)
Tags Panel, #GamesUserResearch
5:00 PM
to 6:00 PM
Google Doodles: Burning Man to Pac-Man and Beyond
51 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Ryan Germick, Marcin Wichary
With over 700 fun and geeky custom logos adorning Google’s international homepages, doodles have become synonymous with the Google brand. Through a visual feast of never-before-seen high-res art and outtakes, this presentation will examine the history, popularity, and controversy of Google doodles from the perspective of the small team of artists and developers who create them. This being SXSW Interactive, we will highlight the ingenuity behind special doodles like the playable Pac-Man and animated Rube Goldberg/Fourth of July doodles. We also will take a look behind the scenes of the H.G. Wells mystery doodles, the week that the Sesame Street muppets took over Google, the action-packed Olympics series, and more ways we play on our homepage. Finally, we’ll touch on the feedback we receive, lessons learned, the Doodle4Google children’s art competition, what it takes to be a Google Doodler, and the future of Google doodles.
Tags Dual, #GoogleDoodle
5:00 PM
to 6:00 PM
Group Chat App Attack: Who Will Rise?
44 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Steve Martocci, Caleb Elston, Leah Culver, Lucy Zhang, Mike Melanson
Tags Panel, #WhoWillRise
5:00 PM
to 6:00 PM
Hate Gone Viral
15 Attendees
Location
Hilton Garden Inn, Trinity
Type Panel, Interactive
Speaker Brian Cuban
Hate Gone Viral tackles the challenges faced by society in dealing with the growing phenomenon of the proliferation of hate speech in new media. This phenomenon has created a “ Internet Hate Incubator” that has accelerated and heated hate speech to a boiling point. Facebook, YouTube and Twitter have become prime breeding grounds for hate groups, cyberbullying and terrorist recruiting cells, all hiding behind the protections offered by First Amendment protected speech. What can we do to stem the tide of hatred? What can parents do as their children are exposed to this steady stream of hatred in a world where there is no longer a barrier between the brick and mortar world of hatred and the safety of the home? Hate Gone Viral attempts to answer those questions and explains how the Internet Hate Incubator and the Social Hate Incubator are playing roles in the increase in hate speech and violence in our society.
Tags Core Conversation, #ViralHate
5:00 PM
to 6:00 PM
Help! A Giant Meteor Is Headed Our Way!
19 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Brian Reich
There is a giant meteor headed our way... and we need to knock it off course or life as we know it will cease to exist. If that news turned out to be true, you would do everything you could to save the world, right? Well, an equivalent disaster is unfolding before our eyes. Everything about our society is changing - rapidly and constantly. How we communicate, get and share information, and engage each other — online and offline - is different than it was just a few short years ago. Information moves faster, people are more closely connected, and the level of interest and commitment that people have when it comes to the organizations they engage, the transactions they make, the issues they care about and the causes they support has never been greater. Our society has changed and how organizations operate and communicate, the products we sell and services we offer, what causes we support, how we address serious issues - and find solutions to the biggest challenges we face as a global community -- needs to change as well. If we don't change - everything - we are doomed. This session will outline the changes... in thinking, organization, education, engagement, government, media, and everything else... that need to be made.
Tags Core Conversation, #HelpMeteor
5:00 PM
to 6:00 PM
How Farmers Get Serious Business Done With Mobile
43 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Audrey Bartlett, Jeff Caldwell, Justin Davey, Nathan Wright, Neil Mylet
Conventional wisdom says that farmers aren't "wired." The only truth in this statement is that they aren't spending much time on desktop computers - in fact, the majority of their computing is done on mobile devices. Farmers are becoming increasingly dependent on wireless technology, from tweeting about industry issues, checking markets, researching equipment, booking trips to China and connecting with their kids on Facebook - all during their time in the cab of a GPS-piloted combine. This panel will explore the various applications for mobile technology on the farm, how farmers are getting serious business done with smartphones, and what new innovations are coming around the corner.
5:00 PM
to 6:00 PM
Interactive Comics: Techniques to Enhance Math Education
34 Attendees
Location
Hilton Garden Inn, Rio
Type Panel, Interactive
Speaker John Baird
Comics have a long history of use in education and promoting understanding in a wide range of topics from English to history to public health. This presentation covers multiple levels of the employment of comics in math education, beginning with simple classroom activities, moving into mathematics pedagogical research methodology, and delving into advanced cognitive research to explore the mechanisms of how comics reinforce instruction. As a teaching tool, comics are inherently well suited for patterns, geometric shapes, and visual representations of data. They can be a form of stealth teaching - engaging students to think creatively about mathematics, helping instill intrinsic motivation and improving long-term retention. Accurate assessment of math attitudes and learning environments is a key challenge in addressing discrepancies in knowledge and performance. Comicvoice, a research method using comics to collect individual perspectives and has demonstrated utility in exploring similar public health topics, has strong applicability to this problem. Navigating the symbolic language of math is a known barrier for many students. Current research into how the brain translates concepts and similarities suggests that comics provide a pathway for alleviating this barrier through the very nature of being “sequential art.” By traversing through each of these stages, a holistic picture of comics’ place in the development of advanced math pedagogical techniques becomes clear.
5:00 PM
to 6:00 PM
Kingpin: How One Hacker Took Over the Billion Dollar Cyber Crime Underground
55 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Kevin Poulsen
Through the story of Max Butler (May Ray Vision), a brilliant young hacker turned real-life supervillain who seized sole control of a multibillion-dollar criminal network, investigative journalist Kevin Poulsen takes us on an unprecedented journey into the modern hacking underworld. Using a blend of cunning grifts and custom software, Max Butler stole millions from modest credit unions, financial behemoths, even fellow hackers. But his most daring feat--and his eventual undoing--came when he succeeded in crowning himself sole ruler of a worldwide computer fraud network. Over the next year, a team of FBI and Secret Service agents would single-mindedly devote themselves to hunting down this underworld's new kingpin.
Tags Book Reading, #kingpin.cc
5:00 PM
to 6:00 PM
Metrics for Social Media: The Net Promoter Score
134 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Jeremy Hilton, Mark Krupinski
Now that social media is accepted practice in the business world, the question still remains, how do you measure it?. The "bottom line" (ex. return on investment) is generally what comes to mind first for Leadership, but how do you measure your social media efforts when the focus of your business includes repeat and referral business? In their presentation, Mark Krupinski and Jeremy Hilton define the Net Promoter Score along with a case for it’s consideration as a Return on Investment (ROI) metric for your social media initiatives. Additionally, they compare this measurement with other customer loyalty and sentiment formulas currently being championed by industry leaders. Lastly, Mark and Jeremy review real world examples of the Net Promoter Score in practice by mainstream organizations.
Tags Core Conversation, #MCNPS
5:00 PM
to 6:00 PM
Not My Job: The Ultimate Content Strategy Smackdown
202 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
OK. So let's say your business has a website, a Facebook page, a Twitter account, a blog (or lots of blogs), an email newsletter, some SEO stuff, and eighty bajillion landing pages you forgot about back when it was still funny to rick-roll someone. Who's doing all this content? Are they talking to each other? Should someone be in charge? Who? Come feel the love as a marketer, a CMS wonk, a UX designer, and a typical SME are brought together (Jerry Springer-style) to discuss the joys of cross-channel content strategy.
5:00 PM
to 6:00 PM
Offline America, Why We Have A Digital Divide
62 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Jessamyn West, Justin Grimes, Fiona Morgan
Some people carry the internet in their pocket and can't imagine a life without network. Some people have no internet at all and can't imagine a life with email. There is a complex combination of emotional, political and logistical reasons why 35% of Americans have no broadband at home and why 22% do not use the internet at all. We can't start solving the problem until we understand it. We'll untangle and explore those reasons from a variety of urban and rural perspectives, with an eye towards finding solutions and demythologizing the process. We'll give examples and we'll name names.
5:00 PM
to 6:00 PM
OMG - My Pancreas Just Texted
32 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker John Pettengill
I am not a doctor. I am not a medical researcher or lab technician. I have never watched a complete episode of Grey’s Anatomy. But I am a Type 1 Diabetic. I am just one of 25.8 million Americans with Diabetes. We're all kinda experts on managing chronic disease. Because, really, outside of a doctor’s visit every 6 months or so, we’re the ones doing all the work. No one taught us how to do this. A meeting or two with a dietician isn’t enough, the behavioral changes necessary for those with a chronic disease are wholly unsupported in our current medical system. We have to do something. 7 out of 10 deaths in the US are caused by a chronic disease, and between heart disease and diabetes alone we are, as a nation, hemorrhaging money. Many of these conditions are preventable through lifestyle changes that no doctor can write a prescription for. Doctors like to talk about charts and graphs, blood tests and medicine. Let’s start talking about the patient, the person, instead. Let’s make a disease that you have for life something that’s simply managed every day. Let’s get isolated patients together, talking, trading tips and tricks. We’ll be talking about this (and more) at ‘OMG – My Pancreas Just Texted’.
Tags Solo, #OMGDiabetes
5:00 PM
to 6:00 PM
Shine Light On Others To Build Your Brand
54 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Robyn Cobb, Jenny DeVaughn
The real-time web is quickly becoming a reality that allows your developing online social graph to be recorded into a stream of social activity. These increasingly popular lifestreams show the shifts around the social connections, the ways in which they’re made and the content discovered within each interaction, a unique indicator of the changing ways that consumers are also interacting with brands. Inside this stream of activities is a movement that is starting to take hold beyond just a re-tweet. More and more people are leveraging their social and corporate networks to create change whether in their community or across the globe. Social media and our blogs allow us to help rally our networks around a cause. Shining a light on others - without expecting anything in return - is the surest way to grow, strengthen, and promote your very own brand. This panel will address why it is important for brands and individuals to join the pay it forward movement. We’ll give you real examples and ideas on how you can leverage your social capital to rise above the noise, affect change, and get more enjoyment from your social networks.
Tags Core Conversation, #shine
5:00 PM
to 6:00 PM
SXSW Newcomer / Veteran Meet Up
22 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Debbie Cerda
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
Tags Meet Up, #SXSWMeetUp
5:00 PM
to 6:00 PM
SXSW ScreenBurn Game Developer Meet Up Mixer Sponsored by GameGround.com
6 Attendees
Location
Austin Convention Center, 1
Type Panel, Interactive
Join host GameGround.com and other fellow Gaming Industry folks for a chance to meet, greet, and have a few drinks!
Tags ScreenBurn
5:00 PM
to 6:00 PM
Tales of the Past Future: Web Pioneers Remember
38 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Katie Spence
This year, millions of people will start their first blog. Millions of people will write their first tweet, join their first social network, or post their first picture to the Web. Welcome to the future! Join a conversation where we'll discuss our early days on the web. Featuring practical stories of life lessons learned online as well as fond (and not so fond) memories of bygone sites, startups and memes, this will be a great conversation for those who lived through it, and those who wish to learn from the hilarious and heartbreaking mistakes of others.
Tags Core Conversation, #pastfuture
5:00 PM
to 6:00 PM
The Connected Car: Driving Technology
41 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Connectivity – or “telemetric” in the auto industry – is using a car to keep you connected while behind the wheel. Mostly the auto industry is focused on developing systems for infotainment and personal connectivity through Bluetooth. That’s cool stuff that makes the driving experience more fun and helps us stay connected on the road, but we’re pushing for a much broader approach. Your vehicle can be more than a smartphone on wheels – it can be a platform for data collection and sharing. With embedded technology, like OnStar, a vehicle can pull all kinds of data. Now connect that platform via cloud computing to the social media space and share data among multiple audiences. Smart software tools would analyze the cloud based on knowledge of drive including, equipment use, services used, etc., to make accurate predictions that could figure out intent. Having an intelligent “intent engine” that processes the cloud, you could access highly relevant and personalized information that enables the cloud to work for you. We’re on the cusp of something ginormous here and our partners too. What’s next for wireless communication, video conference and social interaction? How can these converge in a vehicle? How does OnStar leverage Verizon, Skype and Facebook to work in ways never thought possible? This session is sponsored by Chevy.
Tags Panel, #ConnectedCar
5:00 PM
to 6:00 PM
The Sexual Survival Guide For Geeks
19 Attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Violet Blue
What they say about geeks, sex, relationships and hooking up just isn't true: we ARE hot and nerdy, and when it comes to events like SXSWi we could all use a little "booty call boot camp". Anyone can read sex ed basics online, but when you're faced with real-life situations and the nuances of quirky geeks who are smarter than the average hottie, and have that irresistible OCD, you'll need to know more than how to Google a pickup line or navigate a smooth SXSWi afterparty fling. In this talk, leading sex educator Violet Blue explains: * Sexual health basics, including safer sex 101. * Exactly how to have a smooth negotiation about safer sex. * Rules and tips for geek flirting. * Do's and Don'ts of picking up on geeks. * Sex etiquette and social media. * How to have a great one-nighter and feel happy saying hi in the halls the next day. * Navigating honesty (and health issues) when someone is cheating. * Consent: saying yes and no to sex with clarity and coolness. * How to have a hot time without pissing off your hotel roommates. * Why geeks are better lovers, and how to attract a geek. * Geek-specific suggestions for seeing each other after SXSW. While heterosexually focused in scope, this presentation will be inclusive of all genders and orientations. Includes a handout of recommendations for a Geek Sexual Survival Kit.
5:00 PM
to 6:00 PM
The Sexual Survival Guide for Geeks
29 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Violet Blue, Violet Blue
What they say about geeks, sex, relationships and hooking up just isn't true: we ARE hot and nerdy, and when it comes to events like SXSWi we could all use a little "booty call boot camp". Anyone can read sex ed basics online, but when you're faced with real-life situations and the nuances of quirky geeks who are smarter than the average hottie, and have that irresistible OCD, you'll need to know more than how to Google a pickup line or navigate a smooth SXSWi afterparty fling. In this talk, leading sex educator Violet Blue explains: * Sexual health basics, including safer sex 101. * Exactly how to have a smooth negotiation about safer sex. * Rules and tips for geek flirting. * Do's and Don'ts of picking up on geeks. * Sex etiquette and social media. * How to have a great one-nighter and feel happy saying hi in the halls the next day. * Navigating honesty (and health issues) when someone is cheating. * Consent: saying yes and no to sex with clarity and coolness. * How to have a hot time without pissing off your hotel roommates. * Why geeks are better lovers, and how to attract a geek. * Geek-specific suggestions for seeing each other after SXSW. While heterosexually focused in scope, this presentation will be inclusive of all genders and orientations. Includes a handout of recommendations for a Geek Sexual Survival Kit.
Tags Solo, #geeksexguide
5:00 PM
to 6:00 PM
The Singularity is HERE
57 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Todd Marks
The topic of Singularity is heating up as more people discuss what will become of the human race when computers exceed our intelligence. This presentation explores several theories about the future of mankind and points out how the technology leading us there is already HERE. “The Singularity is Near” is a book and movie written by futurist and prominent Singularitarian, Ray Kurzweil. It is a documentary with a B-line drama where Ray’s digital alter ego Ramona sets off on a quest to pass the Turing Test. Passing this test signifies the day computers can “think”, which came close to occurring a few years ago and is not far off. Learn what milestones we have already reached toward Singularity and what technologies present and future are leading us there. We will explore Location Based Services, Augmented Reality, Bio-Feedback and Smart Agents. We will analyze current trends in Bio-Technology, Nano-Technology, Computing and Robotics and discuss the possibility of Digital Immortality.
Tags Solo, #Singularity
5:00 PM
to 6:00 PM
U.S. Military's Mad Science Revealed
71 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Christie Nicholson, Christopher Mims, John Pavlus
For more than 50 years the mad scientists at the Defense Advanced Research Projects Agency—aka DARPA, the outrageous research arm of the Pentagon—have been launching the most disruptive technologies on earth, living up to their mantra of “high risk—high payoff.” We have DARPA to thank for the personal computer, the Internet, the Berkeley Unix system, most of NASA, and countless crazy military innovations. Their mission is to think beyond the possible and forever be three decades ahead. In this talk we will dig into, and present the relevant parts of, DARPA’s $3 billion-dollar budget, pulling out the most amazing and most-likely-to-reach-fruition projects. Think electromagnetic bazookas, telepathic soldiers, ape-inspired robots, memory chips in brains, shapeshifting planes and boats. It might sound like sci-fi, but given its inspired history it seems that analyzing DARPA’s current projects will give us one of the clearest views into our future reality. Fasten your seat belts.
Tags Panel, #MadScience
5:00 PM
to 6:00 PM
Why Would We Think Social Media Is Revolutionary?
133 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Clay Shirky
The conversation around social media and political action has been roughly divided into idealists ("Social tools help people collaborate in general, so they will help insurgents in particular") and the realists ("It's never happened in an autocracy, but it's failed many times.") That conversation changed on January 14th, when Tunisian insurgents used those tools to help coordinate the ouster of President Zine El Abidine Ben Ali. That and subsequent events in the region make the idealist position more realistic, and the realist position less so. Given that change, what can we understand about the effects social media did and didn't have in the pro-democratic uprisings, and what, if anything, can we do to help?
Tags Solo, #TalkingCure
5:00 PM
to 6:00 PM
Will Your New Technology Win? Ask a Tree
49 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Ross Mclean
Picking the right new technology to bet on and be on is a fundamental challenge in just about any business. But separating the future blockbuster from the flash-in-the-pan early enough in its lifespan to matter often baffles many of the smartest among us. This presentation proposes a simple analogy to help us dramatically improve our ability to predict which new technologies are destined to be the next Facebook, and which will be the next Second Life. By taking the audience on a historical tour of successes and failures in human technological innovation and filtering the cases through core principles of psychology, anthropology and other social sciences it makes two core points. First, it helps us understand why we are often blind to truly great and novel ideas and how we can learn to see them better. Second, it lays out a set of simple principles and a shockingly simple core analogy that anyone working in a field that requires getting humans and technology to interact can use every day.
5:00 PM
to 6:00 PM
Playstation Lounge
30 Attendees
Location
Playstation Lounge
Type Party, Interactive
Media and Playstation community happy hour with a Resistance 3 tournament.
Tags Party
5:00 PM
to 6:00 PM
SXSW Interactive ‘Appy Hour’ Party Presented by BestBuzz
198 Attendees
Location
The Belmont
Type Party, Interactive
BestBuzz is excited to host the SXSW Interactive ‘Appy Hour’ Party. Guest list is limited and there will be a DJ and plenty of fun surprises at the event. Get ‘appy’ with us and come mix and mingle with the industry’s best while enjoying appetizers, an open bar, party favors, and our signature Appy Hour ‘BuzzBrew’ cocktails. www.bestbuzz.bz/sxsw
Tags Party
5:00 PM
to 8:00 PM
Old Timers Ball
23 Attendees
Location
Side Bar
by invitation
NOTE THIS EVENT IS BY INVITATION ONLY
Type Unofficial Party
SXSW is coming up and as it has gotten bigger, it has gotten harder to find friends, so Kevin Smokler, Kevin Newsum, and I thought it would be nice to throw an "Old Timers Ball" for ye olde school webloggers to meet, greet, and catch up with each other on the first Friday night. It'll be at the Side Bar in Austin (map below) from 5-8pm. It's a no-host cash bar (you pay for your beers, basically) and we welcome friends new and old to come hang out.
(Featuring a UB the DJ set: bring your iPod, iPhone or mp3 player and we'll spin some of your tunes at the party)
5:10 PM
to 6:10 PM
Bruce Lawson
5 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Bruce Lawson will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Introducing HTML 5.
5:30 PM
to 6:54 PM
5:30 PM
to 6:30 PM
Creative Workshop: 80 Challenges to Sharpen Your Design Skills
158 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker David Sherwin
You're under the gun. Again. Only a few days to come up with a revolutionary new feature for your Web app. Or you've been tasked by your boss to give the company's new mobile experience a little more oomph. In these situations, it can be hard to focus on coming up with breakthrough ideas. But don't worry, help is to the rescue. David Sherwin from frog design, a global innovation firm, will share tools and methods that any interactive professional can use to more consistently brainstorm quality ideas for interactive products and services. This presentation will be illustrated with examples from David's new book "Creative Workshop: 80 Challenges to Sharpen Your Design Skills" (HOW Books).
Tags Book Reading, #CWBook
5:30 PM
to 7:30 PM
ATLien Invasion
46 Attendees
Location
Fadó Irish Pub
Type Unofficial Party
Join Vitrue and Social Media Atlanta as we invade Austin for SXSW Interactive.
If you are from Atlanta, have ever visited Atlanta, or can locate Atlanta on a map, you are welcome to join us.
Must have a SXSW badge and be on the RSVP list.
Open bar from 5:30-7:30pm
Organized by @vitrue @smatl2010
5:30 PM
to 7:30 PM
Austin SXSWi Mobile Meet Up!
42 Attendees
Location
Ginger Man
Type Unofficial Party
Are you a mobile nut? Come commeserate with your fellow mobile nuts over a few beers (or ciders or whatever). We'll be getting together at 5:30 on March 11, the opening day of SXSW Interactive. We don't care if you carry an iPhone, Nokia, BlackBerry, Windows Phone or Android - come hang out and lets talk mobile and get to know each other.
We'll gather at the Ginger Man Pub - a short 5 minute walk from the Convention Center. They have like 50+ taps of some amazing beers and a large selection of cider as well. As an added bonus! The first round or so will be sponsored by the Wireless Industry Partnership. Huge kudos to them for helping us out with this event.
Website http://aus.gingermanpub.com/
5:30 PM
to 7:30 PM
Girls in Tech
69 Attendees
Location
Canvas Bar & Gallery
Type Unofficial Party
Join us on Friday, March 11th from 5:30-7:30 p.m. at Canvas Bar & Gallery. We'll be kicking off SXSWi right with you! And get there early because we'll have free BBQ snacks from County Line (dee-lish!) and Firefly Vodka until it runs out.
You’ll have a chance to mix and mingle with the ladies in tech and also learn how to join a Girls in Tech chapter in your area and other activities we have planned for SXSWi.
We look forward to seeing you there!
6:00 PM
to 7:53 PM
6:00 PM
to 7:23 PM
6:00 PM
to 7:16 PM
6:00 PM
to 7:37 PM
6:00 PM
to 7:35 PM
6:00 PM
to 7:00 PM
HP Happy Hour
31 Attendees
Location
HP Mobile Park
6:00 PM
to 7:00 PM
Ignite SXSW - 2021 Vision of the Future
258 Attendees
Location
Austin Music Hall
Type Party, Interactive
If you had 5 minutes on stage to talk about the future, what would you say? It's time to Ignite SXSW!
6:00 PM
to 7:00 PM
Sight, Sound, Soul. Dewey Winburne and AIR-Interactive Awards
36 Attendees
Location
Driskill Hotel
Type Party, Interactive
Accessible art-music performance. Honors to ten 2011 Dewey Winburne Interactive Media community activists. Awards for annual AIR Interactive web competition.
Tags Party
6:00 PM
to 9:00 PM
Substantial SXSW Kickoff Party
95 Attendees
Location
Malverde
Type Party, Interactive
Substantial SXSW Kickoff Party
Free Drinks. Free Music. Friday, March 11th, 6-9PM.
400 W 2nd St, Suite B@ Malverde
RSVP REQUIRED.
Company Substantial
Website http://substantial.com/sxsw
6:00 PM
to 7:00 PM
The Mix at Six presented by SapientNitro
338 Attendees
Location
Venue 222
Type Party, Interactive
SapientNitro returns to host the always anticipated, never duplicated Mix at Six Party, where they’ll raise the tent on their freakishly entertaining, technologically mesmerizing Carnival of Convergence. Festivities include a live performance from The Pains of Being Pure at Heart, as well as DJ Spider spinning deep into the night. An open bar, appetizers, and amazing sideshow complete this unique experience.
Tags 21+, Party, #mixatsixsxsw
6:00 PM
to 7:00 PM
Tocquigny Martini and Beer Mixer
162 Attendees
Location
Frost Bank Tower 17th Fl
Type Party, Interactive
Kick off SXSW with the third annual Tocquigny marketing meet and greet. Enjoy panoramic views of Austin from 17 stories up and network with fellow innovators. Party with the best view—guaranteed.
Tags Party
6:00 PM
to 9:00 PM
Mixergy SXSW Live Bonanza
36 Attendees
Location
Elysium
Type Unofficial Party
Who: Entrepreneurs, startups, press, lurkers, and ambitious upstarts. How: Beer, awesome interviews and amazing people. Details Think of it as the Mixergy you love...live and in person...with top interviewees...and drinks. Making it possible Three people offered to sponsor the event and make it possible. Chris Savage, Wistia's founder, volunteered to sponsor before I even knew where or when it'll take place. (Wistia is the video platform I use for all of Mixergy's videos. Try it and you'll see why.) Ben Welch-Bolen, CEO of Site5 Hosting, is a guy I personally asked over dinner to do a Mixergy interview but he refused because he's not ready to reveal how well Site5 is doing. (If you come, please help me persuade him.) Josh Kaufman is the author of Personal MBA, the Amazon.com Business Management Bestseller. After spending 5 minutes on the phone with him, I practically begged Josh to teach me. I think you'll want to grab his book. Todd Garland, the Founder of BuySellAds.com, bought my last sponsorship spot. How fitting! Did you know there's a page on his site where you can see how much ad money he generates for every one of the publishers in his network? Before you buy or sell an online ad, check this page out. Credit where it's due The idea for this event wasn't mine. These two guys cooked it up and are helping me put it together. Noah Kagan - the founder of Killer Web Deals site, AppSumo.com and RewardLevel.com Damon Clinkscales - a software developer and community shepherd in Austin who is also a huge Mixergy fan. He loves to bring people together.
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#140conf SXSW Cocktail Party
87 Attendees
Location
Lanai
Type Unofficial Party
Catch up with the #140conf Community while you are at SXSW. Jeff Pulver is holding a Texas style cocktail party Friday, March 11, from 7-9pm at Lanai. The lights will be up, the music low, the energy will be high, and you can enjoy interacting in a space just right for making connections and creating lasting relationships. You deside which state is bigger, the State of NOW or the State of Texas.Hope to see you in Austin @ SXSW.
7:00 PM
to 10:00 PM
Ignite Social Media Party
209 Attendees
Location
Molotov & The Dogwood
Type Unofficial Party
Join Jim Tobin, Jason Falls and other partners to fire up the lights of Austin!
Each March, swarms of bright minds fly into Austin, landing in one corner of town on Friday night. This is the place to see and meet them all at once.
Drinks, eats, a silly game or two, and a surprise way we'll capture images of you!
Two bars, one big party - Kick back on the patio of The Dogwood or boogie on the roof of Molotov.
Get your swerve on at the Ignite Social Media Party and bring your friends (NO SXSW BADGE REQUIRED).
7:00 PM
to 9:00 PM
Let's Start SXSW Off Right!
235 Attendees
Location
Driskell Hotel Bar
Type Unofficial Party
Let's start SXSW right with a yearly tradition - predrinks at the Driskill hotel bar.
Every year at SXSW we start off the weekend with a couple relaxing drinks in the historic Driskill hotel bar. If you've never been there's no time like the present to get in on this tradition. Stay as long as you want, there are no rules. Its just a great way to start off the insanity that is SXSW.
Come if you're in town. If you're not in town we'll catch you at the next one.
7:00 PM
to 8:00 PM
7:30 PM
to 8:30 PM
"Unofficial" SXSW Tweetup
152 Attendees
Location
Iron Cactus
Type Unofficial Party
Join us for food and fun at the "unofficial" SXSW Tweetup on Fri., Mar. 11 starting at 7:30 PM location TBD in Austin, TX.
Full bar and appetizers available for us at a location TBD. We are limited to 100 guests.
Company Xceptional HR
7:30 PM
to 10:30 PM
Shabbat Meal
25 Attendees
Location
Holiday Inn Austin Town Lake
Type Unofficial Party
Join others SXSW attendees for an open-house Shabbat meal. Meet new people and catch up with friends while enjoying kosher food, song and plenty of L'Chaim. Everyone is welcome, bring your friends - no experience required.
8:00 PM
to 9:38 PM
8:00 PM
to 9:36 PM
8:00 PM
to 9:00 PM
Big Bang Bordello
132 Attendees
Location
Emo's
Type Party, Interactive
Come experience a sultry Texas Steampunk escapade at Emo's! Stunning Burlesque and outstanding interactive artwork. Flametrick Subs headline. Costumes encouraged.
8:00 PM
to 9:00 PM
TechSet's Kick off Party at SXSW 2011
294 Attendees
Location
Enzo
Type Party, Interactive
Every year, Techset opens SXSW Interactive with the must-attend party of the year. Everyone says you're a rock star, so bring it...this year's theme is "Living Rock Stardom" so dress the part and show us how it's done. Sign up early as the event sells out every year. Let's make this year's Techset the most #epic event ever. #rock
Tags Party
8:00 PM
to 11:00 PM
ExpressionEngine Meetup
21 Attendees
Location
Red 7
Type Unofficial Party
Come mingle at this year's ExpressionEngine developer meet up at SXSW Interactive!
8pm - no badges or RSVP required.
For more info, email info@wearepapertiger.com
8:00 PM
to 2:00 AM
PathCrosser with Moxie Presents: Questlove
80 Attendees
Location
Scoot Inn
Type Unofficial Party
Come celebrate the official launch of the new PathCrosser mobile app and Moxie's 1st Qtr. location based trends report at one of the best music line-ups of the weekend!
There will be non-stop good music from 9pm until the wee hours including Dj Kid Slyce, God-Des & She, Theophilus London and of course DJ Questlove (drummer of the Roots)!
PathCrosser is giving away free drinks to the 1st 250 people who "Cross" with the founders. Moxie is also giving away free drinks to the first 250 people who Tweet a link to their report.
There's limited space, so arrive early. Doors will be open at 8PM. First 50 People to Follow @PathCrosser on Twitter and tweet link to the party w/ their name in it get to Skip the Line!Learn more: do512.com/c/sx2011/event/2011/03/11/pathcrosser-w-moxie-presents-questlove-free-w-rsvp-on-do512
8:00 PM
to 10:00 PM
SXSW MeFi Meetup!
21 Attendees
Location
Fadó Irish Pub
Type Unofficial Party
Metafilter's unofficial meetup after the 'old timer's ball'
Tags meetup, metafilter
8:30 PM
to 9:42 PM
8:30 PM
to 9:30 PM
The Pains of Being Pure at Heart
157 Attendees
Location
Venue 222
Type Music
SXSW Interactive badge needed.
SapientNitro invites 2011 SXSW Interactive attendees to kick off their festival experience at the longest Mix at Six party ever. Our Carnival of Convergence will bring together the technologically mesmerizing with the freakishly entertaining. Another reason not to miss? The Pains of Being Pure at Heart will take the stage at 8:30, and starting at 10pm, DJ Spider will keep you dancing into the late, late night. Games, prizes, sideshows, appetizers...and open bar (like we'd forget the importance of that at SXSW).
8:45 PM
to 10:02 PM
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to 10:00 PM
AMODA Digital Showcase
138 Attendees
Location
Mohawk
Type Party, Interactive
Free for SXSW Interactive badgeholders The Austin Museum of Digital Art presents a party featuring live electronic music and visual art. Expect video projections, interactive installations, and a musical Laptop Battle. www.amoda.org
9:30 PM
to 9:35 PM
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The New Pornographers, "Moves: The Rise And Rise Of The New Pornographers"
29 Attendees
Location
Rollins Theatre
9:30 PM
to 9:32 PM
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Social Breakfast 2011
201 Attendees
Location
Magnolia Cafe (South)
Type Unofficial Party
It's the fourth year of the best breakfast to open your SXSW weekend, and as usual Magnolia's Cafe is the place to start your SXSW experience in the company of friends, both new and old, at "The SXSW Social Breakfast." Everyone is welcome, this is an open invitation to share breakfast at one of Austin's greatest Cafe's (or at least one of the greatest I've found in many years at SXSW) on the first morning of the conference.
Magnolia's will be opening up the patio area for the meeting, and of course we'll have the rest of the restaurant for any overspill, so turn up, grab a table, and enjoy a great meal. You'll have plenty time to chat, have your coffee, and still make it back in time for the first sessions.
9:00 AM
to 11:00 AM
Bloody Mary Bar at Circus Mashimus Lounge
116 Attendees
Location
Austin Convention Center, 3
Type Unofficial Party
You say Tomato
We say Clamato
But regardless what you call it- it’s still a hangover. Come get yourself a little hair of the dog before you head to your first morning session. From 9am to 11am Friday thru Tuesday.
C’mon you know you need one.
*Generously sponsored by Rovi
Tags free booze, hangover cure, api, geek, lounge
Website www.circusmashimus.com
9:30 AM
to 10:30 AM
Artistic Collaborations via Skype: Turning Distance into Drama
13 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Beth Burns, Derek Kolluri, Judd Farris, Mimi Poskitt, Rachel Watkinson, Robert Matney, Conor Roche
Skype and other video conferencing tools now enable distance to become an asset (and a sexy marketing tool) rather than a deal-breaker in collaborations between artists on the other side of the world. Austin company "The Hidden Room" and London company "Look Left Look Right" are working on a cutting edge theatre project together via Skype: "You Wouldn't Know Her, She Lives in London / You Wouldn't Know Him, He Lives in Texas." Together they are finding inspiration and a solid new work model. International rehearsal demonstration included!
Tags Panel, #TexasLondon
9:30 AM
to 10:30 AM
Beyond Check-Ins: Location Based Game Design
162 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker John-Paul Walton, Zach Saul
This dual presentation will explore common play elements in location-based games. We’ll analyze the popular "Check-In" mechanic (used by products like FourSquare and GoWalla), and take a look at the business and social forces that have influenced its emergence as the popular geo game model. The presentation will compare current location-based products, charting their strengths and weaknesses to identify where we believe large areas of opportunity exist in the market. We'll evaluate the challenges and untapped opportunities of Geo Games from the technological and design perspectives of the two presenters. We’ll outline how the limitations in location technology can be an elegant part of the game design itself, and how new innovations will help to create richer and more immersive parallel worlds. We’ll describe why we think its time to move beyond "social" Check-In systems, to “true games” that engage, challenge, and stimulate players.
9:30 AM
to 10:30 AM
Brave New World: Debating Brands' Role as Publishers
109 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Gary Kim, Lora Kolodny, Pawan Deshpande, Tom Ashbrook, Joe Pulizzi
Gone are the days when brands needed to rely on high profile stories to establish credibility—today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead, marketers just create their own site on the topic. At a time when the line is increasingly blurred between the role of marketer and publisher, it is a brave new world out there for brands. As part of a lively debate on what role brands should play in this brave new world, experts from the publishing, marketing, and internet worlds will come together to address some of the most heated concerns about this changing landscape—including matters of transparency and trust, concern over copyright and fair sharing, and where to draw the line between reporting and selling.
Tags Panel, #curatedebate
9:30 AM
to 10:30 AM
Changing News Rooms and News Consumers
53 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Andrew Haeg, Bruce Koons, Emily Bell, Lisa Frazier
How are newsrooms adjusting to the changing digital news environment? How do they balance transparency and objectivity? How are news consumers responding to information published in new ways? What behaviors and skills are news consumers developing to help them negotiate and evaluate the validity and trustworthiness of the news? What mores and values are emerging from news producers and consumers? This session is sponsored by the Knight Foundation.
Tags Panel
9:30 AM
to 10:30 AM
Dawn of the Data: Future of Consumer Lending
26 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Technology and mathematics are transforming consumer lending. Historically, it has been nearly impossible for people with bad credit to get loans. Yet, these are often the people who need it most - to buy groceries or pay bills. Until now, lenders determined who should get loans through a simple underwriting function based on a small amount of credit data. When this data is missing or wrong, banks deny the loan, leaving people to payday loans or pawn shops - very expensive options that put people further in debt. Millions of people are being denied credit because underwriting hasn’t evolved. Why use only a handful of variables when we have vast amounts of data provided by the customer, the Internet, and social media? All data is credit data and we should use it all to make better underwriting decisions. Analyzing vast amounts of data, however, requires complex machine learning more akin to search engines than your corner bank. The future of financial services is to become more like a recommendation engine, and less like a place where you stand in line to deposit checks. The panelists will discuss how to use large-scale data analysis to re-invent underwriting and replace today’s antiquated methods. Better underwriting will open up good credit to people who don't have a lot of good options and materially improve the financial lives of the people who need it most.
Tags Panel, #DawnofData
9:30 AM
to 10:30 AM
Day Stage presented by Ogilvy
15 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Alas, Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
Tags Lounge
9:30 AM
to 10:30 AM
Demystifying Online Privacy and Empowering the Digital Self
37 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Nick Goggans, Marc Davis, Paul Krasinski
You are being watched, tracked, and analyzed right now. But what are they collecting and analyzing? Who’s selling it, who's buying it, and why? And who are “they” anyway? The subject of personal data collection, analysis, and control has become increasingly covered in various media channels recently such as the Wall Street Journal series, “What They Know”, reporting that a new industry of tracking has arisen, and you better watch out. Is this buzz fear mongering, or is it true that there’s a dark underbelly of the Internet where your information is traded by big corporations every day to the detriment of web citizens? Or, on the other hand, is there a benefit for keeping this information open? This data is often used to improve user experiences, web sites, programs, etc. that some of us wouldn’t want to live without. As cloud technologies and database processing improve the ability to mine user data, analyzing and valuing that data will become an even more critical part of the Internet ecosystem. But where do web citizens fit in this world? Shouldn’t they be free to own and control their data? If so, how can they derive value, and in that process of creating value can they also improve the data? Can we achieve an information system beneficial to all participants? We will address these questions from two perspectives: individual and industry.
Tags Dual, #digitalself
9:30 AM
to 10:30 AM
Designing Stuff Kids Will Use and Love
57 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Chris Bishop, Dan Willis, Rick Pinchera, Silvia Lovato
PBS KIDS has been designing non-commercial websites and interactive games for kids for over 10 years. Making an interactive product that appeals, engages and is usable by a child is not as simple as using Comic Sans and replacing an “S” with a “Z”. Children's abilities change rapidly and producers need to ensure that products are developmentally accessible. This session will focus on designing for two audiences: pre-readers (3-5) and readers (6-8), through case-studies revealing how and why design choices were made based on experience, user testing and informed guesses.
Tags Panel, #designingforkids
9:30 AM
to 10:30 AM
Diversity in the Digital Age
30 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Anne Hunter
With the plethora of niche sites it’s hard to deny that the Internet has increased the amount of social, political and personal groups one can join. But is this cross sharing really creating diversity? In this session, Anne Hunter, VP, Advertising Effectiveness, comScore, will provide a comprehensive understanding of how the digital age has affected diversity. Does the democratic nature of the internet with its open sharing of ideas and cultures lead to a natural increase in diversity or are we seeing an end of true niche and specialty groups? Is over-diversification leading to a weakening of subcultures? With your grandmother being able to join your band’s fan page how has the demographic makeup shifted? This session will highlight the key differences between visitors. Through understanding key metrics comScore will examine whether or not this democratization has actually created a more diverse audience or simply created a group of samplers versus key users. Anne will examine how the digital age has affected demographics differently. For younger generations that have only existed within this schism, how is their idea of diversity different from older audiences? Does a generation, who is more prone to buy a single than an album, less likely to be deeply connected to one group? Finally, this session will also examine how diversity changes based on the medium. For example, how does the audience of BET Television compare to their online component?
Tags Solo, #DigitalDiversity
9:30 AM
to 10:30 AM
Federating the Social Web
67 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Evan Prodromou, Kevin Marks, Monica Wilkinson, Dan Peterson
Federating social networks means people on different networks following each other. It's driven by the growth of private social networks for businesses; the development of new Open Source tools for social networking; and concerns about privacy and control of your brand in consumer sites. The panel will discuss advances in the federated social web and the technologies that are making it possible. We'll cover who's implementing it today, and what kind of control a federated model gives companies and individuals. We'll give first steps on what you can do to weave your company and your social media presence into a federated social web.
Tags Panel
9:30 AM
to 10:30 AM
How Many Rungs?: Social Change & the Engagement Ladder
39 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Robert Rosenthal, Jacob Colker, Patty Huber, George Weiner, Robert Wolfe, Robert J Rosenthal, Tom Dawkins, Laura Cochran
When it comes to giving, slacktivism versus “real” engagement is a false dichotomy. Critics need to get used to the idea that we live in a time of innovative new ways for people to get involved – including things that might not have qualified as “volunteering” or “donating” once upon a time. In volunteering, particularly, there are still many questions about how these new forms of online helping actually relate to traditional engagement. Does the ladder of engagement, which seeks to move folks in an orderly fashion from bystanders to committed movement leaders, still make sense in a crowd-sourced, free-agent, sharing-enabled, microvolunteering world? Not only are the rungs becoming blurry, it may be that “ladder” is the wrong metaphor completely. Panel moderator Robert Rosenthal from the popular volunteer network VolunteerMatch (www.volunteermatch.org) will discuss these ideas with four technologists who are also creating innovative tools to engage audiences in social good. How can their tools live beside other innovative, non-technical forms of volunteering -- such as pro bono and skilled models? What are the right business models for social enterprises that are involved in these technologies? Most importantly, how can SXSW audience members make sense of these emerging technologies so their own online social change campaigns can be as engaging as possible?
Tags Panel, #HowManyRungs
9:30 AM
to 10:30 AM
How Print Design is the Future of Interaction
171 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Mike Kruzeniski
This session is about how the history of Print Design is becoming an important influence in the evolution of Interaction Design. As a craft, design for printed media has a rich history. Several generations of designers have pushed its boundaries in countless directions. It has been shaped over several hundred years as both a functional and aesthetic discipline, with a deep foundation of principles, practices, theories, and professional dialogue. In comparison, Interaction and UI Design is still a relatively young field. Its history has largely been driven by technology and functional goals. The dialogue around it has been centered on usability, which has been its purpose in the context of technological advancement. The visual language of UI has evolved from that standpoint: that it should evoke the familiar, analog experience of tools, buttons, knobs, and dials. That foundation has led to a very specific visual language in interactive experiences. In the past ten years however, the relevant technologies that support the design of Interfaces - displays, processing speeds, and rendering engines - have matured to a point that they provide a more capable canvas for design. Meanwhile, our culture has become visibly more comfortable with the technologies that surround it. These combination of trends are creating an important inflection point for designers. The aesthetic experience of the digital surface can now be considered and explored in a more sophisticated manner.
Tags Solo, #inspiredbyprint
9:30 AM
to 10:30 AM
How Progress Bars Change the Way We Live
61 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Evan Jones
Once upon a time slow connections begat the Progress Bar - bloated sites would taunt us with '15% loaded' screens. High-speed promised to kill the beast and free us from their tyranny but yet it lives! Progress bars are being used MORE lately to direct user actions. Look to Farmville and LinkedIn which push their users to collect 100% of their personal information. Incomplete progress bars are an itch that needs to be scratched. They carry the implicit language that declares 'You are here' but more importantly 'The end is in sight'. Game design motivates us through incremental, measurable progress towards a tangible goal but is this the way real life works? Is the progress bar's ubiquity in technology starting to affect the way we measure progress in meatspace? This panel will reach far across time and space to look at the story of progress bars, why they hypnotize us and what we need to do - slay the beast once and for all, or throw ourselves into its partially-complete embrace...
Tags Solo
9:30 AM
to 10:30 AM
How to Combat Cybercrime in Latin America
7 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Latin America is still behind the U.S. in Internet technology, but cyber crime has become a big issue in the region. In this session I will explain the growth of cyber crime in Mexico, including what drug cartels are doing, and discuss the lack of resources available in Mexico on how to combat cyber crime. Finally, I will discuss the example of start-up Hacking México, the first online information security and expert community formed to combat cybercrime, using online communication tools promoting computer forensics, research, education, and the use of technology such as bioinformatics, artificial intelligence, cryptography, telecommunications and cryptovirology, as well as efforts to combat cyber-drug trafficking.
Tags Panel
9:30 AM
to 10:30 AM
iPad Design Headaches (2 Tablets, Call in the Morning)
143 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Josh Clark
The iPad and its entourage of Android tablets have introduced a new style of computing, confronting designers with unfamiliar aches and pains. Learn the symptoms (and fixes) for a range of new-to-the-world iPad interface ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the "I Can't Believe It's Not Butter" bait and switch. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android). The presentation inoculates you against common problems with close-up looks at successful iPad apps from early sketches to final design. Genial bedside manner is administered by Josh Clark, author of the O'Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps: A Guide for Discriminating Downloaders."
Tags Solo, #tapworthy
9:30 AM
to 10:30 AM
It's About Time: Visualizing Temporality
64 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Joanna Wiebe
Time flies like an arrow; fruit flies like a banana. I agree about the banana, but I'm not so sure about the arrow. What is the shape of time? Our online calendars, clocks and other models of time often are designed with the understanding that time is a forward-moving arrow. This sounds logical to the Western, English-speaking scientific mind. However, not everyone conceptualizes time as a relentless hurtling forward. Some cultures understand time as a fractal, a spiral, a mandala, a cycle. And a child, playing with the same toy over and over again, lives in a single seamless moment from dawn to dusk. Visualizing temporality is a fundamental issue in interaction design today. For example, we are looking at a future where our work must be useful for both Eastern and Western audiences, who differ in time-oriented cultural traits such as long-term vs. short-term orientation. We also need to be able to provide tools to differentiate the personal, bodily-felt experience of time from clock time. We may want to expand our customers' perception of time, to invite them to stay in the Deep Present. Our beliefs about time and its passage profoundly affect the design of software and interactive media. It's time for interaction designers to understand deeply how our customers know time, whether as an arrow, a spiral or a squiggle. How people slice and dice nature into concepts is fundamental to designing tools people can use to successfully live on the earth, for a long time.
Tags Solo, #temporality
9:30 AM
to 10:30 AM
It's Not Tv, It's Social Tv
102 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Chloe Sladden, Fred Graver, Gavin Purcell, Lila King, Timothy Shey
How is social media changing the TV experience for good? Over the past ten years, we've seen television become truly interactive, from SMS voting on American Idol to real-time audience feedback via Twitter and Facebook becoming a part of everything from CNN to Oprah to Late Night with Jimmy Fallon. At the same time, web series have built millions of viewers on places like YouTube, iTunes, and XBox Live. Now a new wave of always-connected mobile apps, set-top boxes, and gaming platforms are making entertainment more social, location-aware, and connected than ever. Our panel of producers of hit TV shows and top web platforms will talk about how they're enabling social viewing and collaboration between producers, stars, and audiences in real time to create new kinds of TV experiences.
Tags Panel, #SXSocialTV
9:30 AM
to 10:30 AM
Know Your Investors: Fundraising Isn't Just About Money
17 Attendees
Location
Hilton, Ballroom E
Type Panel, Interactive
Speaker Justin Fishner-Wolfson
In the current environment, the way to raise capital has changed with greater numbers of angel investors and more competition among venture capitalists. Today, entrepreneurs are faced with more and more options, which means more decisions. Taking money is like getting married; your investors are your partners. Pick investors as carefully as you would a co-founder. Entrepreneurs should do diligence on their investors and find out if they will be there when times are tough. Understand how to differentiate between investors and determine the right number of investors for your seed round. Learn the difference between angels, super angels and venture capitalists. Ensure that your investor's incentives are aligned with yours so that they help make your company the next big thing. Understand the market and what is a “good” valuation and what are “standard” terms. Figure out how to create a syndicate that positions your company to succeed. Come armed with your questions on anything from basic investment and venture capital terminology to decisions you’re trying to make to help your company grow.
Tags Core Conversation
9:30 AM
to 10:30 AM
Putting the Public Back in Public Media
42 Attendees
Location
Sheraton, Capitol View Terrace
Type Panel, Interactive
Think NPR and PBS are just broadcasters? Think again. Public media is no longer just a one-way street. In many towns, NPR and PBS stations are the only locally-owned broadcasters, and their mission to serve the public demands that they develop new ways of engaging and strengthening those communities. They're convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. Public media staff work with volunteer coders, creating software for public media organizations that otherwise lack the capacity to develop it on their own. Public media engages communities in new ways that go beyond those annual pledge drives, challenging them to work together for the common good. They're putting the public back in public media - right where it should be. This ain't your father's public broadcasting. Come learn how people are plugging into public media - and how you can get involved.
Tags Panel
9:30 AM
to 10:30 AM
Saturday Yoga
30 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Ari Stiles
If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
9:30 AM
to 10:30 AM
So Long, and Thanks for All the Babelfish
26 Attendees
Location
Sheraton, Capitol A-D
Type Panel, Interactive
Speaker Tim Holden
Will 2011 be the year of the Universal Translator? As this science fiction dream teeters over the horizon, what can and should we do now to prepare for a time when the translation robot, not the search engine, becomes the single most important audience for your site? Will SEO give way to TEO? Does language need its own subtext markup? And when on Earth is Microsoft Word going to replace its 'Bold' button with a 'Strong' one? Lay aside your Google Goggles and iLingual apps (just for 60 minutes or so), and enjoy a session that's packed full of accessible translation theory, insight into the working processes of web copywriters, and more than the occasional riff on Douglas Adams.
Tags Solo, #solongbabelfish
9:30 AM
to 10:30 AM
Social Media Mythbusters
86 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Peter Kim
The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don't need a Facebook strategy! Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and what companies need to be thinking about now in order to create and capture value from social business.
9:30 AM
to 10:30 AM
Social Media: The Next Generation of Business Engagement
105 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Dave Evans, Jake McKee
Authors Dave Evans and Jake McKee present highlights from "Social Media Marketing: The Next Generation of Business Engagement." This book, released in 2010, takes marketers, product managers, small business owners, senior executives and organizational leaders to the next step in social technology and its application in business. In particular, this book explains how to ensure higher levels of customer engagement, how to expand the use and understanding of social technology across the organization and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts.
9:30 AM
to 10:30 AM
Stop Listening to Your Customers
197 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Mark Trammell, Nate Bolt
A common assumption among startup entrepreneurs is that listening to potential customers is the best way to find out whether your product or idea will succeed in the market. Honestly — don't bother. In our ten years of user experience research for startups and big companies alike, one thing we've seen time and again is that it's behavior, not opinions, that tells you whether people want to use your product. The main problem with opinions is self-reporting bias: Opinions are often inconsistent with behaviors or other attitudes, especially when discussing hypotheticals. Remember Clippy, the little character that appeared in Microsoft Word years ago? That little bastard arose, in part, from Microsoft asking users if they wanted help working on their documents — everyone said, “Sure, sounds great.” But once people started actually using it in the real world, they hated it — it might be one of the most hated features in the history of computing. But Microsoft employs hundreds of researchers. So where did they go wrong, and how can you avoid making the same mistake? It's simple. Never ask people what they think of your product or idea. Instead, I'll walk you through the world of researching people, including what you need to ignore customers effectively, just like Apple and 37 Signals. I'll go over examples from our research with Volkswagen, Electronic Arts, and Wikipedia, and show how to use remote research to construct behavioral scenarios and eliminate poor research.
9:30 AM
to 10:30 AM
Stop the Bleeding! Immersive Simulations for Surgeons
15 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Charlene Zvolanek, David Chen, Frank Sculli, Gregory Wiet, John Qualter
Surgery simulators let medical students experience the adrenaline rush of a real operating room in a way that practicing on a cadaver cannot. Blood and guts aren't new to gaming, and simulators aren't new to training. But when the game is played on the human body, it offers exciting new opportunities for medical students to perfect their hand skills before they ever see their first patient. At the Center for Immersive and Simulation-based Learning at Stanford, the lowest-performing students in a surgery simulator outperformed the highest-ranked students trained by traditional means. In this panel, we will briefly look at the history of simulation training, explore some simulator interfaces, experience a demonstration of a surgery simulator, and allow (at least) one lucky audience member to put his or her hand on the virtual knife. Panelists will discuss how what we traditionally think of as a game environment can be used to dramatically improve the training surgeons receive, change how surgeons receive accreditation—and ultimately improve their performance in practice.
Tags Panel, #stopthebleeding
9:30 AM
to 10:30 AM
The Future of Innovation in Banking
26 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker Antonio Benjamin
In an era of rapid internet development and innovation, banks have been described as technology laggards. This session will explore the future of innovation in banking and the payments industry. There are literally hundreds of large companies and startups in the payment space from Paypal to 1-person startups. The talk will also dive into “new currencies” and payments are emerging such as Facebook credits and other “alternative currencies”. Is there a future for the banking industry or are banks in danger of becoming relics. The session is not about Citigroup nor its business.
Tags Solo
9:30 AM
to 10:30 AM
The Future of Nonprofits : Thrive and Innovate in the Digital Age
70 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker David Neff, Randal Moss, David J Neff
What Is The Future of Nonprofits? In the most important nonprofit book of 2011, Randal C. Moss and David J. Neff show how the future of innovation, internal entrepreneurship, fundraising and social media communications are going to radically reshape the landscape of nonprofits in the next five years. With case studies, expert interviews, document samples and the world's first nonprofit themed graphic novel they are giving you the keys to go back and change the way your nonprofit works.
Tags Book Reading, #thefutureofnpos
9:30 AM
to 10:30 AM
The Lean Startup: 10 Reasons Most Startups FAIL
111 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker Eric Ries, Ash Maurya, Parker Thompson, Pascal Louis-Perez
Eric Ries (Co-founder of IMVU / Author & Founder of “The Lean Startup”) is sought after worldwide for the methodology he advocates for both startups and large companies. In this session, Eric explains why most startups fail, how The Lean Startup has revolutionized entrepreneurship, and what you can do TODAY to improve your odds of building a game-changing product. This session is sponsored by 500 Start Ups.
Tags Solo
9:30 AM
to 10:30 AM
Tools and Processes for ADD Project Managers/Entrepreneurs
86 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker Jason Ford, De Sellers
Ever since grade school I've been told organization is my number one problem. Like most people involved in the web, I'm creative, technically proficient, and often lacking in focus. I've had to balance managing my personal disfunction with managing huge web projects and now running a startup business (FeedMagnet). More than once I've been introduced with the disclaimer, “Jason is really smart and talented...but he's kind of all over the place.” Nevertheless, I've determined to master my disfunction—and I've tried everything. Inbox Zero. GTD. Scrum and Agile. Countless systems involving whiteboards. Moleskines and the Hipster PDA. CRMs, RTM, and other TLAs. I won't claim I've found the holy grail of organization but I've made a lot of progress—and life and business are much more manageable now. This session is not for beginners. I'm going to assume you've already tried, or at least heard of, most of the popular project management and personal organization techniques out there. This session is for folks who have been fighting the same fight as me and are looking to learn from my mistakes and successes. Specific topics to cover: Why systems work (or don't) for individuals. How to map your individual profile of disfunction. Putting custom-tailored systems in place to meet your specific needs. If you have enough focus to have read this far, this session may not be for you—or maybe you are just desperate to figure this out and the session will be perfect.
Tags Dual
9:30 AM
to 10:30 AM
What We Can Learn from Small Town Entrepreneurs
39 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Speaker Barry Moltz, Becky McCray
The business world is looking more like a small town. Strong downward economic pressures combined with advances in technology have forced rewriting the rules of business. Advances in technology have allowed all of us to collaborate instantaneously over great distances and not be tied to a single geographic area. Suddenly, the business advantage has shifted from multinational corporations towards small and local companies. When every one of your customers can talk to everyone else, it's like a small town. When the human voice is valued over corporate mission statements, it's like a small town. Now is the right time to look at the small businesses that have best succeeded in small towns, and find the lessons that everyone in the business world can use today.
Tags Dual, #SXSWSmall
9:30 AM
to 10:30 AM
You Don't Have to Move, to Live Better
39 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Majora Carter
Before New Orleans, Detroit, or Bradford PA, the symbol of Urban-American blight was Majora's hometown, the South Bronx in NY City. After spennding her early years trying to get away from the Bronx, she found herself back at her parents' house as a result of financial needs while attending graduate school at NYU. What seemed like a defeat at first, led to her rediscovery & healing of her community and herself. No matter what condition your hometown is in, the possibility for more happiness, equality, efficiency, and prosperity can be realized when "problems" are looked at in the context of Home(town) Security and what that means to communities everywhere.
Tags Solo, #IdeasNotObjects
10:00 AM
to 11:00 AM
David Neff
6 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
David Neff and Randal Moss will be stopping by the SX Bookstore after their book reading to greet registrants and sign copies of their comic book, The Future of Nonprofits.
10:00 AM
to 11:00 AM
Randal Moss
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
David Neff and Randal Moss will be stopping by the SX Bookstore after their book reading to greet registrants and sign copies of their comic book, The Future of Nonprofits.
10:00 AM
to 11:00 AM
Why Access to Goods and Services Trumps Ownership. The Mesh.
51 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Lisa Gansky
Mesh companies -- from ZipCar, RelayRides and SnapGoods to NetFlix – are creating a "share economy" using social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made, and trusted brands and strong communities to be built in helping your customers buy less but use more. Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. This is the Mesh and it will soon dominate the future of business. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying established competitors. This session will show how the same pattern is playing out with more early stage Mesh companies that are reinventing communities and whole industries. In the tradition of The Long Tail, The Mesh illustrates a huge new opportunity that's already driving new businesses and renewing old ones. This is the essential guide to the new wave of information-enabled commerce that's also improving our communities and our planet.
Tags Book Reading, #meshing
10:45 AM
to 12:13 PM
10:50 AM
to 11:50 AM
Clay Shirky
55 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Clay Shirky will be stopping by the SX Bookstore to greet registrants and sign copies of his books, Cognitive Surplus: Creativity and Generosity in a Connected Age and Here Comes Everybody: The Power of Organizing Without Organizations.
11:00 AM
to 12:30 PM
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to 12:33 PM
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to 11:19 AM
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to 11:12 AM
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to 11:08 AM
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to 11:16 AM
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to 12:33 PM
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to 11:16 AM
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to 11:15 AM
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to 12:44 PM
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to 11:03 AM
11:00 AM
to 1:16 PM
11:00 AM
to 11:14 AM
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to 11:04 AM
11:00 AM
to 11:50 AM
11:00 AM
to 12:00 PM
"It's Nature's Way": Innovative Tech Design Through Biomimicry
67 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Chris Allen, Holly Harlan, Kathleen Zarsky, Michael Dungan, Kathy Zarsky
A social network that functions like a colony of ants. A database that manages and shares information like a slime mold. What can we learn from the obvious? Millions of years of royalty free R&D embedded in nature holds the answers to many of today’s human centered design challenges. In this presentation, co-facilitated by Chris Allen of The Biomimicry Institute and Michael Dungan of BeeDance LLC, learn how a systems approach that mimics nature’s lessons and resiliency can be adapted to technology design. Biomimicry is a proven design process that asks nature for advice. The application of biomimicry is responsible for the development of successful products ranging from Velcro™ and photovoltaic solar panels to advanced seawater desalination methods and more efficient Japanese bullet trains. Bringing a biologist to the design table to explore innovation in IT application development and optimization can unlock new discoveries. The teachings of specific champions in nature that will lead to break-through design thinking will be offered during the presentation. When approached as mentor, model and measure, organisms and whole systems found in the natural world become powerful collaborators. As B2B and B2C users continue to seek out more robust, fast and reliable forms of technology, the answers may not be in the room, but right outside the window.
11:00 AM
to 12:00 PM
A Bootstrapped Geek Sifts Through the Bullshit
92 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Speaker Jason Cohen
After starting four companies, I've found that some widely accepted advice lead me to failure while trusting my (inexperienced) gut lead to success. So many business philosophies profess they're the One True Way, yet different business face different hurdles. With stories, six actionable lessons, and a workshopping of 37signals' philosophy, you'll learn when to follow the rules and when to go your own way.
11:00 AM
to 12:00 PM
Agile Self Development
86 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Dinah Sanders, Marcy Swenson
Know how to use an iterative, incremental framework to create improvements in software? You can use those mad skillz to make your life more awesome too! Come learn and share how agile techniques can be used to achieve personal goals and lower your stress – and even to get the most out of SXSW. Walk away with immediate, practical, positive actions you can take. Ideas to discuss: • What day-to-day or minute-to-minute techniques will allow me to satisfy shorter-term goals while building up to bigger progress? • How can I exploit my little monkey brain to get it to actually do stuff that will make my life better? • How can I stay aligned to the big picture while working on today's challenges? Tags: productivity, agile, lifehacks, happiness, self-development
11:00 AM
to 12:00 PM
Banking on Big Brands/Celebs for the Web
44 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
2010 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Will Arnett went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium to purdue the opportunity to exponentially increase its brand reach to a vast global audience. With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads. It will include how digital studios, like AOL, provide a unique platform for brands/celebs looking to team up and engage in quality content and matching creators and celebrities with these forward-thinking brands. AOL is a leader in the integrated web and mobile video content platform, available on-demand to a global audience. AOL develops, produces, packages, programs, markets and distributes original content. AOL collaborates with celebrity talent and creators to provide professionally-produced, brand-friendly content and is strategically programmed and curated by Amber J. Lawson.
Tags Panel, #sxswbigbrands
11:00 AM
to 12:00 PM
Banks: Innovate or Die!
42 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Rob Garcia, Bob Weinschenk, Brett King, Joshua Reich, Anna O'Brien
Are big banks too big to...innovate? It's clear that big banks have lost their innovative edge. Strict new government regulations and frustrated customers walking away haven't even sparked creativity from them. Luckily for consumers, there is a new wave of financial service innovators pushing the limits. Incorporating cutting edge technology, social media and -- believe it or not -- genuine customer service, this new group of financial players are giving traditional banks a run for their money. The Banks: Innovate or Die! panel will discuss why big banks are failing with today's Web 2.0 consumers, and will examine the new players in the space who are stealing customers away due to their innovation.
Tags Panel, #BankInnovation
11:00 AM
to 12:00 PM
Believe Me or Your Own Eyes: Eye-Tracking Entertainment
62 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Ania Rodriguez, Jesse Zolna, Kerin Smollen, Karl Steiner
“Who are you going to believe, me or your own eyes” said Groucho Marx or as the wikiquote page for Groucho tells us, the line was actually spoken by Chico Marx. This panel discussion will focus on the usage of eye-tracking to get quantifiable data to support what users see and what they don’t when they visit entertainment sites (e.g. sports, games, news, or book sites). While many entertainment sites use analytics to get information about user behavior, there is no way to measure the effectiveness of the visual aspect of their site. Users cannot rationally describe what they feel and what makes certain visual elements desirable; eye-tracking can help you measure such metrics. This panel will bring in user experience managers, directors, and/or vice presidents who have an eye-tracking lab or have used eye-tracking consultancies to get data to support the value of photography and video on their site.
Tags Panel, #KLITracksEyes
11:00 AM
to 12:00 PM
Blacks in Technology Meet Up
10 Attendees
Location
Driskill, Victorian Room
Type Panel, Interactive
Speaker Wesley Faulkner
Meet, network, share new ideas and make new friends with other people of color at the 2011 SXSW Interactive Festival. Bar onsite. This is the second of two Blacks in Technology events at SXSW 2011. The other event occurs from 6:00-8:00 pm on Friday evening March 11 at the George Washington Carver Museum and Cultural Center (1165 Angelina St). No badge is required to attend the March 11 event at Carver. For the March 12 event at the Driskill, you must have an Interactive, Gold or Platinum badge to attend.
Tags Meet Up
11:00 AM
to 12:00 PM
Broadband Matters for Content Makers
7 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Laure Parsons, John Bergmayer
The US has few ISP options and slow broadband speeds compared to most developed countries. The lack of competition is seen by many analysts as more significant to free internet than even "Net Neutrality" legislation can address. For independent content creators, there are specific concerns when ISPs are monopolized and aligned with large media companies. They may be shut out if ISPs pay royalties only to media conglomerates. What are the risks and what action can we take?
11:00 AM
to 12:00 PM
Cinematic Titles: From Conception to Reality
14 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Cassandra Del Viscio, Johnna MacArthur, Ian Cheney
This workshop takes a film title sequence to pieces and explores the different parts of the process that brought it to the big screen, from conception to realization.
Tags Workshop
11:00 AM
to 12:00 PM
Community Engagement Strategies: Rational Debate or Herding Cats?
85 Attendees
Location
Sheraton, Capitol E-H
Type Panel, Interactive
Speaker Drew Curtis, Kelly McBride, Erik Martin, Tucker Max
The promise of social communities on legacy media websites seemed bright at first. Ideally, communities on media websites inform journalists, have reasoned debate on issues, and add to the value of content on media websites. Or at least that's what was supposed to happen. Most legacy media companies have comments and communities, and many are let's just say less than accommodating to reasoned debate. We all know what I mean by that. How did this happen? Is it fixable? Should it be fixed? What are others doing to combat these problems? How does this conflict with first amendment values? On the other hand, many website communities exist without these problems. How did they manage to come into being? How do they stay civil? How do they continue to actually live up to the promise of informing journalism, having reasoned debate, and adding to content value? This panel will explore methods sites use to deal with nutjobs as well as how to encourage and reward productive members in the community.
Tags Workshop
11:00 AM
to 12:00 PM
Drawing Back the Curtains on CSS Implementation
135 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
In this session, representatives from major browser vendors including Chrome, Microsoft, Opera and the W3C will pull back the curtain revealing some of the challenges with implementation and interoperability. The goal is to have designers and developers get a glimpse into how CSS has struggled and finally gained its footing as the presentation layer in everything we do for the Web.
11:00 AM
to 12:00 PM
Flattr w/Thingiverse, Readability, Demotix: Rewarding Creators and Crowdfunding
24 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Join Flattr and our friends from Thingiverse, Readability and Demotix as we discuss rewarding creators and crowdfunding online. All of our teams are striving to enable users and participants to share their money and pay for content that's worth paying for online -- and in some cases IRL/offline too.
Tags Panel, #FlattrSXSW
11:00 AM
to 12:00 PM
Global Citizenship = World Peace?
28 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Lovisa Williams
The world is quickly becoming smaller and we are becoming more dependent upon each other for every day things in life. We are receiving ideas and information faster than ever before. We consume goods from around the world on a daily basis. We no longer live in a world where we are isolated from the problems and perhaps the opportunities of others. Global Citizenship is about recognizing we are not just citizens of our respective countries, but also to a larger global ecosystem. What does this mean now? What will it mean in the future? How do we need to adapt to these changes? What role does technology play in this? Who should be concerned with the idea of global citizens? Could there really be a possibility we could achieve world peace through grassroots efforts like this?
11:00 AM
to 12:00 PM
Hadoop Meet Up
4 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Michelle Greer
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Hadoop. Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
How the USPS Should Implement Social Media
31 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Amber Hutchins, Dara Quackenbush
If there is one organization that should embrace social media, it's the United States Post Office. Instead, the USPS ignores social media, actively shunning it. In this session, the presenters looks at the USPS, offering suggestions how it, and other resistant organizations, can and should implement social media. In this day and age, it's difficult to imagine any organization, much less one with 596,000 employees and revenues of $68 billion, not having a social media strategy. Yet the United States Post Office does not have a social media strategy. There is no Facebook page, no Twitter account. It doesn't engage with customers or listen and try to fix complaints. To inform people of the upcoming proposed postage increase, the USPS used only traditional media. Creating buy-in for social media can be a difficult task. Like the Post Office, your company might be resistant to change or not see the value in social media. In this session the presenters will look at the USPS, examine why it may not be embracing social media, and outline a plan for the Post Office if it did want to start a social media program.
Tags Dual
11:00 AM
to 12:00 PM
I've Never Met My Coworkers: Running International Teams
66 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker Jason Lengstorf, Thomas Sturge
I work with four other guys, and I've never met any of them. In fact, none of them live within 1000 miles of me. However, we manage to work together on 5-10 simultaneous projects and my business is up 300% from last year. Building a team to help you with sub-contracting is easier than you might think. I'll tell you how I took Copter Labs from a one-man (severely overworked) effort to a five-man collective in less than three months while continuing to increase my company's gross income and my own take-home pay, as well as freeing up hours of my own time to enjoy life.
11:00 AM
to 12:00 PM
Inclusive Mobility - Making Mobile Apps Accessible
49 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Becky Gibson
That smartphone in our pocket has the power open up new worlds for people of all abilities in all environments. Whether you are visually impaired or just can't see or access the screen at the moment, turn on voice commands and your access is complete! Location services and navigation guide you in daily living or on great new adventures. Come find out what the state of accessibility is for the latest mobile devices. Learn how you can create mobile apps and mobile websites that are compelling AND usable by all audiences!
Tags Core Conversation, #a11y2go
11:00 AM
to 12:00 PM
Intrigue Me: Writing Compelling Content
118 Attendees
Location
Sheraton, Capitol A-D
Type Panel, Interactive
Speaker Stephanie Hay
Although the web as a medium - and the web industry in general - promotes a somewhat informal community culture, its standards are absolute. Competition continues to evolve our definition of "exceptional" in order to efficiently separate the pioneers from the posers. But when it comes to content, are the boundaries still too informal? Have we been so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we're apathetic to (correctly) adding a space between "log" and "in". I say, no way Jose (The question is, do you? And who is Jose, anyway?) Since designers and developers have been busy creating intensely standards-based work, it's understandable that they haven't necessarily kept sharp on their written word. But without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide: am I intrigued enough to *do* something? In this session, I'll discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.
Tags Solo, #intrigued
11:00 AM
to 12:00 PM
Let's Hook Up: Brands, Celebs, and Non-profits
42 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Paul Rieckhoff, Katie VanLangen, Chris Brewer
Ever wonder how your favorite celebrity became a spokesperson for a national brand? Why your beer of choice is supporting veterans? How your home team chooses the charities that they support? It takes more than a one-night-stand to make these relationships worthwhile. It takes dates, flirting, compromise and commitment. Most importantly, it takes shared goals and vision. We'll show you how Iraq and Afghanistan Veterans of America (IAVA), a national non-profit, non-partisan group supporting our nation's newest generation of veterans has established a multi-year partnership with Miller High Life, the San Diego Padres, and celebrities that support their mission. Together, they are literally changing lives through a program that will give up to $1 million in experiences to veterans. In a world where everyone is online and new technology, websites and companies are cropping up everyday, brand loyalty is difficult to maintain. It is critical for brands to ally with the organizations and people that support their ideals, and give their audiences a reason to believe their messaging.
Tags Panel, #LetsHookUp
11:00 AM
to 12:00 PM
Life After Y Combinator
77 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Dane Hurtubise, Brian Chesky, Drew Houston, Jessica Mah
Programs like Y Combinator have garnered much attention in the media. Many of the startups are highlighted and critiqued upon launch, but how do these programs fare over time? What lessons have graduates of Y Combinator learned in a post-Y Combinator world? How do they turn ideas into real businesses?
Tags Panel, #lifeafteryc
11:00 AM
to 12:00 PM
Marketing in the Moment
63 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Rob Garner
While brands have become increasingly networked, they fail to maintain the fluidity and agility of the average user, many major brands are at risk at failing in their marketing efforts, or succumbing to more agile competitor. This session lays out the new marketing landscape, and demonstrates how brands will need to reinvent themselves.
Tags Core Conversation, #MKTGmoment
11:00 AM
to 12:00 PM
Marketing Lessons from the Grateful Dead
59 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Brian Halligan, David Meerman Scott
What can internet marketers learn from cultural icon and American jam band, the Grateful Dead? The Grateful Dead is a great case study in contrarian marketing. Their marketing innovations spurred from doing the opposite of what other bands (and record labels) were doing at that time. Starting in the internet-free 1960s, the Grateful Dead pioneered social media and inbound marketing concepts that businesses of all industries still use today. Ahead of their time, they believed in "freemium" content and created a huge network of people who recorded and traded tapes. They focused on cultivating a dedicated and vocal community that drove millions of fans to the band's live shows for over thirty years, generating hundreds of millions of dollars in revenue. Today's companies using social media can still learn from their success.
Tags Book Reading
11:00 AM
to 12:00 PM
Mentors - Legal
1 Attendees
Location
Austin Convention Center, Room 11AB
There are countless legal pitfalls inherent in the world of film and video. Meet one on one with legal specialists for invaluable information to save you from costly problems in the future. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
11:00 AM
to 12:00 PM
Motion Paintings, Visual Storytelling and Deaf Film
9 Attendees
Location
Austin Convention Center, Room 15
Speaker Robyn Girard
Visual storytelling is an essential component of what it means to be part of the Deaf culture- without it; there would be no culture. As part of this presentation, we will explore a purely visual world through the juxtaposition of film, visual language, Deaf culture and vivid imagery. We will navigate Deaf film history, media stereotypes, visual storytelling, and discuss an ongoing project that functions as a portal, transporting viewers into a world that is often experienced through a visual, Deaf-based perspective. Instead of relying solely on invisible languages encoded in audio wavelengths, we communicate using a formal system of visual and tactile signs; through physical gestures, written languages, facial expressions and body language; through nuances, subtleties and exaggerations. Our thoughts are cinematic in the fullest sense possible. They are animated; they swim through the air. We illustrate stories. We paint with our fingers. Our “motion paintings” define the Deaf experience. An anthology of short stories that identify, magnify and dissect elements of the deaf experience, “101 Things that Unite and Divide” strips Deaf culture of its otherworld-ness by introducing audiences to our motion paintings. For SXSW participants, the Deaf world will no longer be a strange, humming world of flying fingers or visual noise; it will become an accessible, vivid, pulsating world in itself, larger than life.
Tags Content
11:00 AM
to 12:00 PM
Photographer Meet Up
16 Attendees
Location
Palm Door, Palm Door
Type Panel, Interactive
Speaker Kris Krug
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in photography. Cash bar onsite.
11:00 AM
to 12:00 PM
Re-Thinking Public TV: The WORLD Channel
16 Attendees
Location
Sheraton, Capitol View Terrace
Type Panel, Interactive
Speaker Kavita Pillay, Robert Lyons, Christopher Hastings
What if you took a national digital public TV channel, re-focused it on a younger, more diverse demographic (median age 36), created an open source, media-rich web presence to feed it, and invited anyone with public media content to play (including creative types without transmitters). You’d see strong growth, a batch of exciting new talents, boundaries erased between radio and TV, and some innovative technical breakthroughs. Two key participants in shaping and running this project will share the ideas, the successes, the challenges and some hard-won wisdom from one of public media’s most promising new ventures. WORLD was first created in 2007 as a 24 hour digital non-fiction, news and documentary channel for Public TV stations: a partnership of WGBH, American Public Television and WNET, funded by the Corporation for Public Broadcasting. Then, in July of 2010, these partners launched a highly focused but ambitious re-thinking of the project, aiming to reach and engage a much broader audience and younger demographic across multiple platforms. Bob Lyons, the Director of New Media for Radio and TV at WGBH, oversees the project’s online platform, and Kavita Pillay, an independent film maker, was drafted as Managing Editor and chief editorial muse of the web presence. In this session they’ll share the strategy, research, surprising discoveries (good and bad), and inspiring content examples. Public media-minded content creators are most welcome.
Tags Dual
11:00 AM
to 12:00 PM
Seed & Feed: How to Cultivate Self-Organizing Communities
45 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Peter Chislett, Tony Bacigalupo
"Use the internet to get off the internet!" says Scott Heiferman, CEO of Meetup. Today's tools are giving people more and more ways to connect offline and form communities around shared interests and needs. In this talk, we'll discuss how to use that power to foster world-changing effects. The process starts small, with only you. Then you find a conspirator. Then you develop a core group. Then the group grows. At each step along the way, you refine the culture and build something that everyone is a part of. This is going to be a highly discussion-oriented and participatory session, inviting attendees to share their stories and discuss lessons learned. Let's build amazing communities together!
Tags Core Conversation, #seednfeed
11:00 AM
to 12:00 PM
Social Shopping: The Future of Selling Stuff Online
116 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Markets are conversations. As the web continues its neverending voyage toward Social, indie merchants must learn to engage and interact with their existing and future customers in new ways. The era of Social Shopping has begun, so get the info you need to stay ahead of the curve. Learn how to take advantage of the social web to help your indie business make more sales, connect with your community, and build devoted followers around the world. Perfect for small business owners, artists, crafters, musicians, authors and anyone else with something to sell.
Tags Solo, #getcrafty
11:00 AM
to 12:00 PM
Startup America: Reducing Barriers
26 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker Todd Park, Aneesh Chopra, Ronnie Chatterji, Sean Greene, Scott Case
Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.
Tags Panel
11:00 AM
to 12:00 PM
Staying Alive: Can Indie iPhone Game Development Survive?
29 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Now entering its fourth year of game development, the AppStore has evolved from an indie gold mine to a competitive and overcrowded marketplace. How can an indie developer adapt? Come listen to a group of indie iPhone developers tell their tales of successes and failures. What makes some developers close up shop vs. what makes some developers prosper (and others hang on by the skin of their teeth)? The panel members consist of content creators, engineers, business specialists and members who wear all those hats at once. Their companies range from a team of one to a team of many. What strategies have worked and allowed them to survive and what strategies have failed? We will discuss the process from development to market. The panel will touch on developmental tips and tricks and promotional ideas. Finally, we will discuss where we see the future of indie development going through the iPad and beyond.
Tags Panel, #StayingAlive
11:00 AM
to 12:00 PM
Straight From the Source (Code)
37 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Eric Vespe, Duncan Jones, Jake Gyllenhaal, Michelle Monaghan
Join visionary director Duncan Jones and the cast of the SXSW opening night film as they navigate parallel universes, alternate realities and mind-bending explosions. Jones will be joined by cast members Jake Gyllenhaal and Michelle Monaghan as they answer all of your questions about the making of Source Code his highly anticipated follow up to Moon.
Tags Case Study
11:00 AM
to 12:00 PM
SXSW Newcomer / Veteran Meet Up
14 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Sarah Garcia
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
SXSW ScreenBurn Game Developer Meet Up Sponsored by GameGround.com
10 Attendees
Location
Austin Convention Center, 1
Type Panel, Interactive
The SXSW ScreenBurn Game Developer’s Meet Up is a three-day track dedicated to help video game industry professionals do business with other industries at SXSW. Kick off the opening day of the SXSW ScreenBurn Game Developer Meet Up by connecting with top-notch video game industry over complementary beer!
Tags ScreenBurn
11:00 AM
to 12:00 PM
The Elevation of Black Women in New Media
12 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
The “Elevation of Black Women in New Media” panel will consist of 4-5 successful web entrepreneurs coming together to help new media websites and/or blogs targeted to women of color help take their blog/website to the next level. Over the last three years thousands of blogs and websites have launched that are ran by black women of all ages and backgrounds – covering topics that range from technology to fashion. Though all of the websites/blogs seem to have had some increase in traffic and garnered some acknowledgement – most do not have the skills, resources or proper knowledge to take their site to the next level. Currently there has not been one black blog/website ran by and for black women that has been VC or Angel funded and the most common reasons potential investors state are 1) the quality of site design and content, 2) lack of traffic, 3) a clear editorial/marketing strategy and 4) failure to have more than one successful revenue stream or lack of revenue stream altogether. Potential investors also claim that our demo does not have any spending power to truly make a return on their investment - which is completely untrue. This panel will not concentrate on funding and/or advertising - though it will discuss - but will give attendees the opportunity to hear successful tools, tactics, how-to's – (such as why moving from a “blogspot.com” or “wordpress.com” site to their own domain is a must to grow), resources, lessons learned and guidance on how to get off the discouraging wheel most black women on the web continue to run on.
11:00 AM
to 12:00 PM
The Impact of Social Media Tools in Mexico
19 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
This panel provides a unique perspective to the development and impact of social media tools in Mexico today. This panel features journalists and scholars from Mexico who will discuss how social media tools are being used in news organizations. In addition, they will discuss how Mexican citizens are using Twitter as a way to respond the lack of information in the newspapers that are under threat of drug traffickers. As news organizations have been forced to practice self-censorship after so many assassinations and kidnappings of journalists, citizens and even journalists have been using social media as the last resort to spread the news. In addition, Twitter has been used by the local Mexican government to inform the citizenry about dangerous areas because of drug trafficking. The journalists and scholars in this panel will discuss their own experience and use of social media, but also how society is using it.
Tags Panel, #SocialMediaMX
11:00 AM
to 12:00 PM
The Last Broadcast: Entertainment is Social - What's Next?
47 Attendees
Location
Austin Convention Center, Room 18ABCD
Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership. As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape? This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment.
11:00 AM
to 12:00 PM
The Last Broadcast: Entertainment is Social – What’s Next?
19 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership. As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape? This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment. This session is sponsored by Intel.
Tags Panel, #FutureCast
11:00 AM
to 12:00 PM
The Lean Startup: King of the Apps Showdown
39 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker Robert Scoble, Eric Ries, Bill Boebel, Stacey Higginbotham
Join Robert Scoble, Eric Ries, Dave McClure, Bill Boebel, and Stacey Higginbotham for a startup challenge. Play judge and vote for your favorite startup alongside Scoble and crew. The winner gets 10k in cash and prizes, provided by Rackspace. This session is sponsored by 500 Start Ups.
Tags Solo
11:00 AM
to 12:00 PM
The New Sharing Economy
53 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Dori Graff, John Zimmer, Kim Gaskins, Neal Gorenflo, Punsri Abeywickrema
Not too long ago, we got Zipcar, eBay, and Netflix. We got Prosper and Kiva and Kickstarter. What do they have in common? They ask people to share in one way or another. These days, sharing is an industry thanks largely to new technology. And it's critical to the environment, the economy, and the way we live together as a society. It's also an industry that we don't know much about yet. In 2010, Latitude Research and Shareable Magazine conducted the first-ever comprehensive sharing industry to establish benchmarks for awareness and adoption of existing sharing services, as well as sharing attitudes and behaviors relating to everything from information to food to transportation to workspace to travel accommodations. The study also sought to understand the new "psychology of sharing". What are the perceived benefits of sharing? What motivates someone to try sharing initially? What are the barriers to sharing, and how do we overcome them? Looking to the future, the study was able to answer what user demands exist, but aren't yet being met, in this new economy of sharing?
Tags Panel, #Shareable
11:00 AM
to 12:00 PM
The Self-Publishing Novelist: Report from the Trenches
33 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker John Sundman, Carolyn McCray, Jane Friedman, Nicole Galland
We've been hearing for a while that new technologies for authoring, designing, printing, publishing, marketing, distributing and consuming books will disrupt the traditional book publishing business model and empower the everyman self-publisher. The combined effect of new technologies will supposedly blast open the floodgates that have been simultaneously protecting readers from hordes of hack writers and arbitrarily keeping down literary geniuses whose works don't fit into obvious conventional pigeonholes. With Print-On-Demand technology for paper books, with distribution channels such as Amazon and the Apple Store to connect book sellers with book buyers, with devices like the Kindle, iPad and Nook for readers to consume books anywhere, it has become fashionable to say that writers no longer need publishing houses, that the poisonous stigma attached to self-published books is losing its venom. But is it true? Self-publishing is not the walk in the park that some would have you believe. This panel brings together four writers who are explicitly concerned with the novel/novella form. We're not merely self-publishing writers, we're self-publishing novelists. We are custodians of an art form that is under threat by the very technologies that open the marketplace to anybody at all who claims that their manuscript is a novel. How shall novelists and the novel itself survive?
Tags Panel, #futureofnovel
11:00 AM
to 12:00 PM
The Why & How of Decentralized Web Identity
54 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Blaine Cook, Ben Werdmuller, Christian Sandvig
The big players in social networking are setting a plodding pace of innovation. New startups, keen to offer useful and exciting new means of communication, have migrated wholesale to platform-based approaches. Constrained by what it means to be boxed into 140 characters or Facebook's vision of a lifestream, we're left without a compelling view of what "social" means on the web. It's time to take back our identities, and with it the web. We'll discuss examples of how the web is more Awesome when people are a part of it (and not just a layer on top of a few companies' databases). We'll talk about what kinds of approaches make sense in this new world (and which don't), and discuss some successes (and failures) that have happened along the way. Parts of this discussion will be technical; you can't build the web without some HTML, and we can't build a social web without getting our hands dirty. However, tech is boring. You can always look up how to do something - knowing why you want to do something is the hard part. We're going to look beyond the modern gold rush, and talk about ideas that have lasting value for content providers, producers, and consumers, and why you should care.
Tags Panel, #addressing
11:00 AM
to 12:00 PM
To Reply or Not to Reply? Facebook Conversations
83 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Jeannette Arrowood
Lots of businesses are on Facebook, but not all businesses should be, and some aren't engaging with their customers. At all. Is that wise? What are the reasons to reply on Facebook? We'll be talking about brands that are actively engaging in conversation on Facebook. We'll talk about the ones that are getting it right, and we'll talk about the ones that are getting it wrong. And we'll talk about why. And what's the best way to manage that relationship? We'll be focusing, for a portion of the conversation, on Facebook for small business. Which can be very different than using Facebook as a large corporation.
11:00 AM
to 12:00 PM
Using Twitter to Improve College Student Engagement
49 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Rey Junco
While faculty and staff at higher education institutions have experimented with the use of social media, there has not been a concerted effort to integrate these technologies in educationally-relevant ways. Emerging research in the field of social media, student engagement, and success shows that there are specific ways that these technologies can be used to improve educational outcomes. This presentation will focus on reviewing and translating research on the effects of Twitter on college students into effective and engaging educational practices. Background research on the psychological construct of engagement will be provided and will be linked to engagement in online social spaces. In addition to presenting cutting-edge research on how to create engaging and engaged communities, the presenter will review specific ways that Twitter can be used in the classroom and the co-curriculum. The presenter will discuss how academicians can hack existing technologies, specifically Twitter, for educational good and will present the results of his latest research on the effects of Twitter on student engagement and grades.
Tags Solo, #twesearch
11:00 AM
to 12:00 PM
We Are Browncoats: Leveraging Fan Communities for Charity
16 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Michael Dougherty, Steven Fisher
“One Film, Five Charities and No Sleep” is another great title for this panel discussing Browncoats: Redemption, the independent film based in the world of Firefly/Serenity created by Joss Whedon (Buffy, Angel, Dollhouse, Dr. Horrible). The mission of the project is two-fold: create a new film making model and raise over $500,000 for five charities supported by the cast and creator of the original TV and movie. There is a desire for many to make films and for others to do charitable works. The creative team of the film project Browncoats: Redemption have found a way to leverage a passionate and dedicated community to call for volunteers, build a community, promote a film, and raise tons of money for charity. Over the last two years 160+ volunteers, many with no film industry experience, have filled 200+ roles in different phases of the project. The thing that ties them all together is that they are fans of Firefly. They are Browncoats. The film’s creators will discuss the project along with how they leveraged online media distribution models and social media tools to build the community, recruit volunteers from all over the country to be a part of the production, and most important, grow the audience and momentum in preparation for the film’s release.
Tags Dual
11:00 AM
to 12:00 PM
What Comic Books Can Teach Mobile Application Designers
60 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Anjuan Simmons
Mobile application design is a conversation that allows the developer to speak to the user. While manuals are able to guide this conversation, nothing is more immediate and enduring than the user interface of the application itself. The small size of mobile device screens requires developers to create user interfaces that communicate to users in ways that are concise yet easy to understand. The comic book medium offers many design standards that mobile application developers can use to improve the effectiveness of their graphical user interface designs. Comic books have evolved through the years to maximize their ability to tell a story while confined to two dimensional static images. Comic book legend Will Eisner published “Comics and Sequential Art” in 1985 in order to document his mastery of using graphics to tell a story. This presentation will explore the design principles Eisner shared in his landmark book and specifically apply them to mobile application design. Scott McCloud’s book “Understanding Comics”, which built on top of the foundation laid by Eisner, will also be covered as well as McCloud’s later work “Reinventing Comics”. Film makers have used comic books as the blueprint for blockbuster movies like “Spider Man” and “Batman Returns”. The comic book medium can provide a blueprint for blockbuster mobile applications as well. When attendees leave this session, they will know how to throw some Eisner onto their mobile application designs!
Tags Solo, #sxswEisner
11:00 AM
to 12:00 PM
Who Are You And Why Should I Care?
37 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Cathy Brooks, Ellen Mcgirt
Reputation. Authenticity. Transparency. Integrity. Amidst all the corporate scampering to ensure uniformity of “message” across all media platforms, one critical piece often is left out. The individuals. The old adage of their being no “I” in team, neglects to remember that there is, however, a “me”. In forgetting to connect each individual within an organization with its efforts, generally the whole venture will fail. This session tackles the question of why your personal story matters, and how to integrate your personal motivation into your everyday business life to achieve maximum success.
Tags Core Conversation
11:00 AM
to 12:00 PM
Why Mexico Will Change Your LIfe
17 Attendees
Location
Hilton Garden Inn, Rio
Type Panel, Interactive
Speaker Gary Hoover
Most Americans are not aware of the impact that the future of Mexico will have on the future of the United States. We too often perceive it as only a beach destination, and a dangerous, scary one at that. Much the same can be said about the rest of Latin America. Understanding Mexico is the gateway to understanding the balance of the Western Hemisphere. Political and economic journalists are absorbed with China, India, Afghanistan, and Iraq. But over the next 50-100 years, the people and businesses of the United States will be as affected by what happens in Mexico and Latin America as they will be by events on the other side of the globe. Likely more affected. The immigration debates on cable news are symptomatic, failing to probe political, cultural, and demographic realities. Latin America’s 500+ million people may have a very exciting future. How that future unfolds is at least in part up to us “Norte” Americans. In order to achieve the most prosperous and peaceful possible shared future, we need a deeper understanding of the people, culture, and geography of Mexico and Latin America. In my fast-paced presentation, I will hit upon key Mexican and Latin data and trends which will likely shape the future of the United States, focusing on Mexico as a first step in understanding. I will allow 15 minutes for questions and answers.
Tags Solo
11:00 AM
to 12:00 PM
Why Visualizing Government Data Makes Taxpayers Happy
51 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Jeremiah Akin, Michael Castellon
The expectation of transparency is creating demand for government agencies to develop new ways to communicate complex data and trends to the public in easy-to-access and easy-to-understand formats. Some agencies are turning to Google Maps and KML data to visualize raw information online and on mobile devices. Delivering data in more easily understandable formats not only boosts trust and confidence between government agencies and their publics, but also streamlines workloads among Data, Web, Editorial, and Customer Service teams. The Texas Comptroller is the state’s chief revenue officer, tax collector, and treasurer. The agency uses public-facing maps to communicate data and economic trends across the state, editorial coverage, and to promote initiatives such as its Unclaimed Property initiative, which works to reunite taxpayers with about $2 billion in unclaimed money and property. This discussion will focus on how agencies and other organizations can use free or inexpensive tools to deliver data to the public in both traditional online formats and mobile platforms, and how workflows can be arranged so that data visualization can be managed and administered by non-technical staff. We will also discuss how maps can be used internally to enhance strategic efforts.
Tags Dual, #VisualGov
11:00 AM
to 12:00 PM
You CAN Get There from Here: SXSWIA Navigation
10 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Eric Young, Ewan Spence
For the myriad new comers to SXSW and Austin this will present an overview of the downtown area, including how to find an address (East vs. West 6th street), transportation options including party shuttles, hotel shuttles, buses, cabs, and good old fashioned walking. You will learn where all the party lounges are, how to get to them, and also noted restaurants in the area.
Tags Core Conversation
11:00 AM
to 12:00 PM
Your Mom Has an iPad: Designing for Boomers
118 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker John McRee
It’s a cultural phenomenon that most of us didn’t see coming: baby boomers are taking over Facebook, while the millenials are abandoning it like crazy because it is so last year. After all, what 20-something wants his mom to see his status update about last night’s party? This example signifies a trend in technology overall: the assumed late adopters are now joining early adopters as technology becomes increasingly easy and fun to use. Devices such as the Wii and the iPad have overwhelmingly been adopted by the older and less technologically savvy crowd. The trend has significant design implications. As we’re designing for emergent devices, we need to be very aware that we’re definitely not designing for ourselves. User research will become even more critical, with particular attention paid to the more mature crowd as they have different needs from other generations. Security, privacy and ease of use are key attributes for this audience that we may have overlooked, thinking we were designing for younger users. During this session, John will discuss specific case studies of companies that saw the benefits of conducting the necessary user research to understand the needs, goals and motivations of the boomer crowd as well as specific design techniques that appeal to a more mature audience. In addition, he’ll also explore whether there is one, common design language that speaks to the needs of multiple generations.
Tags Solo
11:00 AM
to 4:00 PM
11:00 AM
to 12:00 PM
Hair o' the Dog
42 Attendees
Location
Stubb's
Type Unofficial Party
The Gist crew is heading to Austin and to get the day started, the drinks are on us. Bloody Mary's or coffee, it's up to you. We are bringing energy and some great people so we hope to meet you there!
Come hang out for a while, get your day started right and talk tech with folks from the Seattle (or anywhere) tech scene.
Website www.stubbsaustin.com/
11:00 AM
to 3:30 PM
PSFK SALON AUSTIN: Future of Mobile Marketing
73 Attendees
Location
Driskill Hotel
Type Unofficial Party
PSFK is the go to source for new ideas for creative business. Our events bring to life the discussion that takes place everyday on our site with a focus on particular areas of innovation.
For the PSFK SALON AUSTIN held at the Driskill Hotel during SXSW, we will bring together leading thinkers in mobile marketing together with experts featured in PSFK's Future of Mobile Tagging report.
Marketers are using mobile technology to enhance consumer engagement at each stage of the traditional purchase path, impacting how shoppers move through it and sometimes transforming what the path looks like entirely. As part of this this event, PSFK will discuss with key experts themes that are emerging around the use of mobile tags and other innovations in mobile marketing.
Website http://psfk-sxsw.eventbrite.com/
11:00 AM
to 12:00 PM
Squarespace Foodtruck Extravaganza
148 Attendees
Location
5th and Neches
Type Unofficial Party
Come and visit us at the Squarespace Food Truck! We've teamed up with four of the hottest local street food vendors to bring you some tasty deliciousness each day of SXSWi. We'll be parked over at 5th & Neches (one short block from the convention center), and will be serving from 11am on March 11, 12, 13 and 14th.
March 12 - Gordough's
- FLYING PIG - Bacon with Maple Syrup Icing
- BLACK OUT - Brownie Batter, Fudge Icing & Chocolate Covered Brownie Bits
- BOSS HOG - Potato Salad, Chopped BBQ, with Honey BBQ Sauce
11:10 AM
to 12:10 PM
Josh Clark
4 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Josh Clark will be stopping by the SX Bookstore to meet registrants and sign copies of his latest book, Tapworthy: Designing Great iPhone Apps.
11:15 AM
to 12:19 PM
11:15 AM
to 11:20 AM
11:15 AM
to 12:15 PM
The Next Rocket Scientist: You
29 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Nicholas Skytland
For over half a century, NASA has inspired people across the world to look to the heavens and wonder what secrets are hidden within the cosmos. Solving those mysteries has long been the domain of lab-coat wearing scientists in government agencies and universities. However, with the advent of the internet, social web, and open source data, it has become possible for anyone to make scientific discoveries about our universe. Find out how you can actively contribute to space exploration and how the collective power of the internet is enabling the future of scientific research.
11:20 AM
to 12:20 PM
Brian Halligan
2 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
David Meerman Scott and Brian Halligan will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History.
11:20 AM
to 12:20 PM
David Meerman Scott
5 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
David Meerman Scott and Brian Halligan will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History.
11:30 AM
to 11:44 AM
11:30 AM
to 1:04 PM
11:30 AM
to 11:42 AM
11:30 AM
to 11:45 AM
11:30 AM
to 11:49 AM
11:30 AM
to 11:34 AM
11:30 AM
to 11:42 AM
11:30 AM
to 11:38 AM
11:30 AM
to 11:40 AM
11:30 AM
to 12:30 PM
Content Rules
89 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Ann Handley, CC Chapman
How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working? Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity. Authors C.C. Chapman & Ann Handley have now written the book on the topic called Content Rules. They will read from the book and discuss why content is so critical to everyone and anyone. More than just a book reading. A high energy, inspirational and helpful session to answer your questions about content.
Tags Book Reading, #ContentRules
11:30 AM
to 12:30 PM
What The Government Can Learn From Amazon
39 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Adria Richards
Have you ever bought something on Amazon and wondered, "Why isn't buying a passport as easy as this?" With over 300 million people in the United States, there is certainly room for improvement how their lives are recorded, updated and exchanged. If the Arpanet was created to provide a centralized, communications network, why are we not taking advantage of this access to lower costs and reduce data errors? Amazon processes, ships, and delivers packages all over the world and can now predict delivery within 12 hours of ordering. Why does your driver’s license take two weeks? We will explore what advances in digital data records and key benefits including: savings on redundant data entry and mistakes, less identity theft and fraud, rewarding efficiency and creating social benchmarks. The other side of this data coin includes managing expectations, privacy, security and opt-out from such programs. RFID’s in passports, pets and popcorn seem like the stuff of science fiction. GPS location tracking in cell phones are common place and you can throw a device into your kid’s backpack for peace of mind they made it to school. With over 170 million smartphones sold in 2009, there is clear evidence people are eager to manage their lives on the go and personal records maintained by the government is a great starting point.
11:30 AM
to 12:30 PM
FreshBooks 2,000,000 User Party
100 Attendees
Location
West Tent, Brush Square Park
Type Party, Interactive
Its FreshBooks' 7 Birthday and we're celebrating our 2,000,000th customer. Come hang out with clowns, mimes and grab some ice cream.
Tags Party
11:45 AM
to 12:45 PM
Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience
18 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Laura Godfrey
Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.
Tags Future15, #GobiernoMobile
11:50 AM
to 12:50 PM
C.C. Chapman and Ann Handley
20 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
C.C. Chapman and Ann Handley, co-authors of the recently published book Content Rules, will be stopping by the SX Bookstore to meet interested fans and sign copies of the book.
12:00 PM
to 1:30 PM
12:00 PM
to 1:00 PM
Open Government through Participation: Designing Successful Online Consultations
29 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Tim Bonnemann
Public participation—the process of engaging citizens and stakeholders in collaborative problem solving and decision making—has been around for a few decades. Whether urban planning, participatory budgeting or environmental conflict resolution, the basic principles of designing and running effective consultations to gather citizen input or co-create policy solutions are, for the most part, well understood. The use of technology to support and enhance these participatory efforts, on the other hand, is still a fairly young and emerging discipline. While there have been many advancements in this area in recent years, the lessons learned still aren’t always readily available for practitioners. This fast-paced and interactive panel will explore what it takes to deliver successful online consultations. We’ll go over the basic processes involved, look at some of the typical challenges and how they can be addressed, and highlight innovative tools and projects from around the world. Technology, if applied properly, can greatly increase the opportunity for citizens to participate in the decisions that shape their future. With this session, we want to give anyone involved in delivering on this promise a solid head start.
Tags Future15
12:00 PM
to 1:00 PM
Playstation Lounge
12 Attendees
Location
Playstation Lounge
Type Panel, Interactive
A venue for media, bloggers and select PlayStation fans to experience 2011 titles and technology.
Tags ScreenBurn
12:00 PM
to 1:00 PM
SXSW ScreenBurn Arcade
32 Attendees
Location
Austin Convention Center, Exhibit Hall 2
Type Panel, Interactive
The 2011 SXSW® ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. The three-day ScreenBurn Arcade is the space to showcase your company's latest developments to independent developers, publishers, consumers, digital media industry professionals, and internet trend-setters and taste-makers from all around the world who attend SXSW. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.
Tags ScreenBurn
12:00 PM
to 1:00 PM
Austin KloutUp
60 Attendees
Location
TBA
Type Party, Interactive
Mingle with the Klout crew by the pool with drinks and tasty brunch / Tex Mex.
Tags Party
12:00 PM
to 4:00 PM
Etsy: Awesome in Austin
183 Attendees
Location
Venue 222
Type Unofficial Party
Put on your craftin' hat and join Etsy at Venue 222 for an afternoon of creative making. We'll teach you how to make cool gadget cozies for all your tech gear, do some button-making, screenprint, and give you a chance to upcycle your SXSW gift bag into something awesome and unique. Plus, come meet and chat with the Etsy team and stay afterwards for other fun surprises (and swag!).
Meet, chat, mingle, and make. We'll be at Venue 222 all weekend with more workshops, panels, parties, and more.
Website http://etsy.me/etsyaustin
12:00 PM
to 2:00 PM
IFC Crossroads House Wristband Pickup
120 Attendees
Location
IFC Crossroads House
Type Unofficial Party
Please be prepared to present photo ID when picking up your wristband.
12:15 PM
to 1:15 PM
Political Campaigns: Tech You See & Tech You Don't
30 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Mindy Finn
You've likely read or heard about political candidates empowering voters with decentralized organizing tools, hosting Twitter or Facebook town hall meetings, or producing creative video that goes viral on YouTube. These are the sexy topics, and their use has moved beyond the geeks. What often gets missed in this conversation is a discussion of the truly geeky, less sexy (except at SXSW) technology we don't see: the behind-the-scenes tools government institutions and political organizations use to serve their constituencies and more effectively achieve their objectives. In this talk, we'll talk about both, with a focus on examples of those who are doing amazingly cool things in the present and what we can expect in the future
Tags Future15
12:30 PM
to 1:30 PM
Android Developer Meet Up
14 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Kevin Purdy
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are android developers. Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
Are Your Customers a Crowd or a Community?
102 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Thomas Knoll
The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community. But you are different. You understand there is a difference between fans and family. Let's get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.
Tags Solo
12:30 PM
to 1:30 PM
Austin Technology Scene Meet Up
24 Attendees
Location
Palm Door, Palm Door
Type Panel, Interactive
Speaker Julie Huls
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the Austin technology / new media scene. Central Texas executives who will be at the event include Isaac Barchas (Director, Austin Technology Incubator), Carrie Chitsey (CEO of 3seventy.com), Melissa Simpler (CEO of Affinegy), Gary Forni (CEO of Heatgenie), Justin Marston (CEO of Bluespace), Michael Breen (CEO of K Power), Steve Barcik (CEO of Firefly LED), David Smith (CEO of HBMG, Inc.), Barry Kahn (CEO of Qcue), Stuart Rench (CEO of ihiji), Nick Ducoff (CEO of InfoChimps), Russell Reeder (CEO of Libre Digital), Mark Kornegay (General Manager, Microsoft), David Altounian (CEO of Motion Computing), and Eric T. Hennenhoefer (CEO of Obsidian Software). Cash bar onsite.
12:30 PM
to 1:30 PM
AVAdventure: Digital, Handheld, User-defined Storytelling in Action
27 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Adam Stackhouse, Kelley Quinn
Originating from the "Audio Adventure" series of 1693 Productions in Williamsburg, VA, this unique, one-time storytelling experience uses mobile video devices to take attendees on an interactive journey wherein they define their own narrative. The day of the event, users are sent a link to a hosted video file, instructed to download, and at a predetermined time, press play. As the story begins, users are given instructions, choices, and are introduced to characters creating a experience that is part movie, part concert, and part interactive fiction. The resulting sensation - caught within personal headphones - is compellingly solo and communal simultaneously, and in its miss-it-and-it's-gone temporary existence, distinctly uniting for the participants.
12:30 PM
to 1:30 PM
Barry Moltz
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Barry Moltz will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success.
Tags Bookstore Appearance
12:30 PM
to 1:30 PM
Be Heard: How to Innovate At Big Companies
110 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker William Hertling, Gene Kim
Don't quit your big company job just yet to go work for that sexy startup. At this panel, seasoned professionals give their tips on how to successfully drive innovative ideas inside big companies. Whether you want to add social media to your company's web presence, adopt hot new technology, or have the next big business idea, we'll tell you how to accomplish it, even in the face of management that still prints out their email.
12:30 PM
to 1:30 PM
Benefits of Highly Responsive Community Engagement Strategy
42 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Christopher Baccus, Shawn McPike
A highly engaged social media presence is essential to your social strategy. People fan and follow your brand and expect a timely response. Our approach at AT&T brings customer care, communications and marketing together not only from a content development perspective, but also to provide a rapid response. Our engagement is a key ingredient for improving brand perception, meeting customer needs, and assisting with information the community is seeking to understand our products and services better.
Tags Core Conversation, #ATTSXSW
12:30 PM
to 1:30 PM
Bordering Incest: Turning Your Company into a Family
36 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
I was employee number 8. I've watched this company grow to a record of 30 people in a little over two years. Through this process, we evolved in our hiring, striving to keep the company culture and our internal identity intact. This presentation is focused on keeping the original values and ideals of the founders, and growing into the type of company and culture that they dreamed of having in their early years.
Tags Panel, #BorderingIncestSxSW
12:30 PM
to 1:30 PM
Brand Journalism: The Rise of Non-Fiction Advertising
87 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Bob Garfield, Brian Clark, David Eastman, Kyle Monson, Shiv Singh
Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic. Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well. In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.
12:30 PM
to 1:30 PM
Branded Entertainment Meet Up
16 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Gregory Kallenberg
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in branded entertainment. Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
Cashing Out: Start-up Successes in Latin America
15 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Speaker Andes Barreto, Daniel Undurraga, Wenceslao Casares
The Latin American startup scene is blowing up. From Guadalajara to Patagonia, there is an exponential growth of emerging technology ventures. What inspired this new growth set off this explosion? A few trail-blazing tech and new media start-ups that cashed out big time. Companies, such as Brazilian shopping comparison site Buscapé’s $374M acquisition by Naspers, and ClanDescuento.com’s acquisition by Groupon, have proven that the inspired a start-up wave in Latin America is alive an kicking. that's making investors and even the U.S. technology press take notice. In this panel, composed of some of Latin America’s top entrepreneurs, we’ll discuss the opportunities and challenges for startups in the region. The advent of cheap technology that has enabled technical innovation on a scale never seen before. The cultural shift away from the traditional Latin American hierarchical model towards a culture of entrepreneurship and innovation that has enabled this growth. The historical lack of venture capital being allocated to the consumer web or technology sector, and what’s changing now. How startups have adjusted to this reality by making their operations very lean and efficient and in some cases, aiming for and, in some cases, achieving their break even points quicker.
Tags Panel, #sxswlatam
12:30 PM
to 1:30 PM
Chicken or the Egg? What Search Activity Conveys
45 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Vera H-C Chan, Brian Theodore
When people have questions they turn to search engines for the answers. Search activity can tell some interesting trends – hottest new gadget, most popular travel destination, or whether it’s going to be a bad flu season. By digging deeper, this activity can be used in more compelling ways. For instance, it can be interpreted to foresee trends and develop news stories as billions of searches lend themselves to many narratives. Figuring out the “what-does-it-all-mean” goes beyond declaring the winner in an ever-changing popularity contest, or what’s on top of everyone’s mind day to day. What does the rise in apocalypse-related searches following natural disasters say about our modern society? Are the lookups following Tiger Woods’ story prurient, or are we repeating our ancient fascination with the morality tale? And can search activity project what the masses will decide, even before the masses know themselves? This session will discuss the predictive nature of search and whether search has the power to drive news. By analyzing what people are searching for, societal trends can be determined and some would go as far as to say that search trends can actually predict the future. Analyzing search trends helps us understand the impulses and processes of why people make their choices at that particular moment in time.
12:30 PM
to 1:30 PM
Collaboration Nation: How Side-Projects Can Keep You Relevant
91 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Noah Stokes, Phil Coffman
Side projects are crucial to remaining relevant in our industry. The web is constantly changing—new conventions, techniques and technologies—and one of the best ways to keep up is to do something for the love of it. Side projects facilitate a unique blend of experimentation, creativity and play that arenʼt always possible during billable hours or client projects. Weʼll be grilling our panel to bring practical advice and a candid take on their past experiences. After all, getting the most out of a side project is easier said than done. Proper planning pays off when an exciting new idea and collaborative relationship collides with careers and family lives. Business and life-long friendships have been built upon rallying around tasks and ideas that donʼt always fit into the 9 to 5. We hope attendees leave with solid ideas and a heap of inspiration for starting their own side projects. A few things weʼll cover: • Planning and successfully launching a side project • Benefits of a side project? • How to manage collaborative relationships in terms of equity, roles and responsibilities • How can side projects make your employees more valuable • How to balance a side project with your career and family life
12:30 PM
to 1:30 PM
Coming of Age Social: Opportunity of Teens Online
51 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
While controversy surrounds teenage behavior online, the fact is today's 13-17 year old audience has grown up in the midst of the social media evolution and represents the next big opportunity on the social web. Understanding the impact of the Web on their worldview, communication style and relationship expectations is to be determined, but the opportunities for social media innovators to identify ways to engage and monetize their unique behavior are countless. What's interesting is considering the use of many social media platforms by an audience largely not considered in their development. This panel will bring together a varied group of experts on social media, teenage culture, privacy and safety, entertainment and psychology to discuss the fascinating ways this generation is being shaped by the social web. The panel will discuss best practices at managing the audience as well as what's next with the industry's ability to not only appropriately engage and educate, but innovate for this audience's unique demands.
Tags Panel, #comingofage
12:30 PM
to 1:30 PM
Communicating with Everyone: Improving Accessibility of Information Products
14 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Brenda Huettner
This presentation will describe ways to ensure that different types of messages can be received by people with varying abilities. It will review both U.S. and international government regulations, and will point to freely available resources on the web and in print as appropriate. The United States Census Bureau estimates that 19% percent of the population has a disability of one kind or another. For people over age 65, this number leaps to 42%. Legislation (such as Section 508 and the Americans with Disability Act in the U.S., the European Union Charter of Fundamental Rights, and the Disability Discrimination Act in the United Kingdom) has helped to bring these numbers to the attention of both government agencies and commercial providers. It has become increasingly clear that information products need to be accessible to everyone, and that investing in accessibility is not just a government requirement, but that it also makes good financial sense.
Tags Core Conversation, #info_a11y
12:30 PM
to 1:30 PM
Dear Miss Manners: the Social Web, WTF?
34 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Deborah Schultz, Deb Schultz
The social web is now a teenager –awkward, arrogant, snarky, fearless, experimental and open. She is shaking things up and having a major impact on our culture, social dynamics and etiquette. What are the new social dynamics and cultural impacts of all these tools and technologies? This session will explore the emerging etiquette issues of our participatory hyper-connected world. What are the new rules? How are our relationships, culture and business assumptions changing? Do we understand the impact of this new relationship persistence? - Do I have to ask before I post a photo of a friend online? Who has editorial approval? - Am I required to respond to every inbound communication I receive or is “ignoring” an accepted response? - Where is the line between encouraging participation and being just plain annoying? What are you doing mucking up my activity stream? - What the heck is a “friend” anyway? How do we design, build and manage these new spaces? What are the new rules of the online commons and the associated appropriate etiquette? This participatory session will ask attendees to contribute their own real world examples and will lay out a new framework for a new social contract. It’s our job to decide what we want our web teenager to be when she is all grown-up.
12:30 PM
to 1:30 PM
Flash is Dead! Long Live Flash!
63 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Michael Fleet, Toby Miller, Elliot Chong
Some love it, some hate it. Few technologies have had a more visceral response from developers and users alike than the Flash platform. From the Silverlight saga to the public slugfest between Apple and Adobe, each point of contention has left detractors saying that "this" will be the time that Flash dies. Will it ever stop crashing our browsers? Will it ever stop being a CPU hog? Can HTML5 finally kill Flash once and for all? Join us as we clear the FUD (Fear, Uncertainty and Doubt) around these and other points of contention that have driven so many heated forum rants and paginated comment threads.
Tags Dual, #flashdebate
12:30 PM
to 1:30 PM
Flipboard: Game-Changer or Passing Fad?
101 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Mike McCue, Kara Swisher
Time included Flipboard in its list of "The 50 Best Inventions of 2010” and Apple named Flipboard “iPad App of the Year.” Others have raised questions about the company’s relationships with publishers and ability to monetize the social magazine. Kara Swisher questions Flipboard's CEO Mike McCue on the intersection of publishing and social media, the future of web content and what the heck a social magazine is.
12:30 PM
to 1:30 PM
Guerrilla Research Methods
6 Attendees
Location
Austin Convention Center, Ballroom G
12:30 PM
to 1:30 PM
How Social Media Fueled Unrest in Middle East
33 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Brian Stelter, Jennifer Preston
Join two New York Times reporters as they discuss the role of Facebook, YouTube, Twitter, mobile, and citizen journalists during the popular uprisings that have swept through North Africa and the Middle East. What worked? What are some of the opportunities and potential pitfalls moving forward for human rights activists using social media tools?
Tags Core Conversation
12:30 PM
to 1:30 PM
How to Fix Government
25 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Jennifer Pahlka
Citizens of the Internet have suddenly realized that they are also citizens of something that costs a great deal more than a monthly broadband bill: their government. And that government has a lot to learn from the Internet if it wants to provide the value in citizens’ lives that it should. A movement has sprung up to make government more efficient, open, and responsive to the needs of citizens, and what once seemed like an intractable problem now appears as a giant possibility space, with enormous obstacles but potentially enormous gains. This session provides an overview of some of the individuals and organizations attacking this problem, their various approaches, and how the SXSW community can contribute to the effort. There are commercial and entrepreneurial opportunities, fellowships, volunteer efforts, and activism. What’s working? What’s not? Can we affect change from outside? What are the problems YOU want solved? Where is the voice of the tech community in government at the local, state and federal level?
Tags Future15
12:30 PM
to 1:30 PM
Inclusive Design: Creating Beautiful, Usable & Accessible Websites
125 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Ian Pouncey, Sandi Wassmer
The concept of the Web for All is something that we hold dear, but sometimes it feels like we are holding on to it for dear life! There is plenty of knowledge sharing about Web Standards and best practices, but too many opinions about what a website really is. If you ask a designer, a developer and a marketer, you will probably get 3 different answers and this can be a tad problematic when you only have one website. So I set out to find a solution, stopped thinking about the medium and started thinking about what the word Design really meant. Things that are designed are invariably products of some sort and it became clear that the internet is a product that people interact with using technology. I reflected on those who inspire me, such as Dieter Rams, whose ten principles of good design are as relevant now on the internet as they were when he first uttered them. And then I looked to Frank Lloyd Wright, the godfather of Inclusive Design in Architecture. With these parallels to hand, it is quite simple. Applying the principles of Inclusive Design to building websites makes sense, but existing technologies and practices in order to ensure its successful implementation is where we are at now. Presenting the principles and how they can be applied to the web, and interspersing these with hands on, practical advice will provide both a breadth and depth of knowledge and understanding.
12:30 PM
to 1:30 PM
Indie Game Developers: What Platform Suits You?
16 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
It starts with an idea and a handful of creative minds, but where it goes from there can be anyone’s guess. Today’s indie game developers face a unique set of challenges, not the least of which is determining which platform will best aide in their eventual success. Video game publishers continue to change overnight, offering developers new tools to implement into their titles and competitive options for extending the game value. With all of these changes, indie developers are left with several unanswered questions: how do I go about choosing the best distribution method for my game? Which platform harnesses the audience that my game is best suited for? How do I fully take advantage of all the aspects that a platform has to offer? This panel brings together representatives from various platforms as well as indie developers to discuss the lessons learned when developing games for traditional consoles, virtual worlds, portable devices, social platforms and beyond.
12:30 PM
to 1:30 PM
Internet Crisis Communications in Latin America
7 Attendees
Location
Hilton Garden Inn, Rio
Type Panel, Interactive
Speaker Oscar Rojas
Crisis de Comunicación en Internet en Latinoamérica. The Internet is a great place for people to exchange opinions and complain about the things they don’t like. Enterprises, brands and famous people are continuously exposed to consumer anger. This can sometimes escalate into a crisis for corporate as well as personal brands. In this session I’ll try to define and explain what an online communication crisis is and what isn’t. I’ll provide examples of crises, including the most extreme cases, what to do after a crisis and suggestions for proactive actions to protect brands, companies, personal reputations, and how to facilitate conversations with people and consumers in case a crisis arises. My presentation is focused on Latin American companies and audiences. This session will be presented in SPANISH.
Tags Solo, #AmenazzainSXSW
12:30 PM
to 1:30 PM
Latino Link: Marketing to Spanish-Speakers Using Digital Platforms
8 Attendees
Location
Hilton Garden Inn, Trinity
Type Panel, Interactive
Speaker Ana Grace, Joe Kutchera
Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.
12:30 PM
to 1:30 PM
Makers of Geek Documentaries: A Nerd’s Life
28 Attendees
Location
Austin Convention Center, Room 15
Speaker Rachel Lovinger, Negin Farsad, Jason Scott, Jeanie Finlay
Nerd subcultures are becoming a popular subject for documentaries: they’re filled with fascinating characters, surprising behaviors and worlds that make the mundane seem exotic. And yet we all have that inner geek that can relate on some level. Documentary filmmakers tend to choose subjects because they’re fond of them. Sometimes though, in an attempt to make the films more accessible to a general audience, there’s a temptation to mock that which is unfamiliar and strange. What is the filmmaker’s responsibility to the people who have consented to allow us to explore and expose every aspect of their life, work, or play? And do they also have a responsibility not to make their films a “love letter” to the subjects? A panel of filmmakers who have focused their work on geeky subcultures will discuss the challenges and rewards of making documentaries about the untold triumphs of geekdom. They’ll discuss how they approached the material, the people, and the choices they made. And maybe we’ll even have a special guest or two.
Tags Documentary
12:30 PM
to 1:30 PM
Making The Magic Happen: The Art Of Producing
19 Attendees
Location
Austin Convention Center, Room 16AB
Far more than the traditional money person, the modern producer is at the beating heart of every film, helping it grow from idea to realization, and into the world. This panel aims to pick apart the nuts and bolts of the producer's art.
Tags Production
12:30 PM
to 1:30 PM
Mentors - Programming 1
4 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Adam Roffman, Jacobine van der Vloed, Jane Minton, Phil Oppenheim, Sky Sitney, Basil Tsiokos, Roxanne Sayegh, Philip Oppenheim, Mike Plante, Ben Fowlie
Festivals and markets are as vital as ever in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
12:30 PM
to 1:30 PM
Mistakes I Made Building Netflix for the iPhone
138 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Kent Brewster
A funny thing happened last spring: Netflix let me build the front end for their iPhone product. Yeah. Me. The punk-rock-API guy. The initial conversation went something like this: Netflix: "It's five weeks to WWDC. We've got Mobile Safari, our open APIs, it's dark, and we're wearing sunglasses." Me: "Hit it."
Tags Solo, #netflixiphone
12:30 PM
to 1:30 PM
Mobile Health in Africa: What Can We Learn?
28 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Douglas Naegele, Jaspal Sandhu, Josh Nesbit, Patricia Mechael
We will focus on examples of how mobile devices are bringing healthcare to underserved communities in rural Africa. How can we diagnose pneumonia with a $5 machine hooked up to a cell phone? How does a glowing pill bottle and a cellphone connection ensure that 85% of people take their HIV drugs in South Africa? And, what can the US learn about these experiments vis-a-vis privacy, rural access, and cost containment.
12:30 PM
to 1:30 PM
Open Wide: New Models for Public Media
27 Attendees
Location
Sheraton, Capitol View Terrace
Type Panel, Interactive
Speaker Jacquie Jones, Orlando Bagwell, Greg Pak, Sue Schardt, Susan Schardt
Interactive graphic novel mash ups, mobile transmedia scavenger hunts, service corps? As innovative technologies transform our society, encouraging and strengthening civic participation, conversation and interaction through social and mobile media, great concern still exists regarding the accessibility of credible and up-to-date information via a truly “public” media system. A growing consensus is that today’s public media must do more to fully reflect the public’s needs and engage the entire range of community members at the local level. But what are the elements of a 21st century public media that meets the needs of our increasingly diverse and sophisticated publics? Who are the partners poised to realize the vision of Public Media 2.0, to create an ecosystem that is “more local, more inclusive and more interactive,” as the Knight Commission Report put it? Greg Pak, creator of “Vision Machine,” Sue Schardt, executive director of the Association of Indenpendents in Radio, and Jacquie Jones, founder of the Public Media Corps, will talk about their provocative prototypes that push the boundaries of public media and will share their experiences working with communities of various kinds, with various needs to create new models. Orlando Bagwell, a veteran media maker and now director of the Ford Foundation’s new initiative, “JustFilms,” will moderate. FREE copies of Greg Pak's "Vision Machine" graphic novel will be given out to attendees!
Tags Panel, #pubcorpskindred
12:30 PM
to 1:30 PM
Ordering Disorder: Grid Design for the New World
136 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Khoi Vinh
Everyone's using grids, and grid tools and frameworks are everywhere. But do you truly understand the ins and outs of this powerful design principle, and how it's changing along with new media and platforms? Chances are most digital designers have only a cursory knowledge of the grid's concepts and best practices, overlooking the tremendous value that truly smart grid usage brings. In this expansive sequel to his famous 2006 SXSWi talk "Grids Are Good," designer and grid expert Khoi Vinh (NYTimes.com, Subtraction.com) will give a bracing tour of the many ideas packed into his new book "Ordering Disorder: Grid Principles for Web Design." This solo talk will span the history of grids, take a brass-tacks tour of best practices, and look ahead at some of the most enlightening and innovative thinking that's shaping grid thinking in the future.
12:30 PM
to 1:30 PM
Pen to Paper - Creating Conceptual Marketing Campaigns
40 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Charlie Loft
A hands on brainstorming workshop exploring the creative process behind the 'making-of' a marketing campaign. After an introduction into the way AllCity works through the conceptual process and using a hypothetical creative brief, attendees will be invited to brainstorm and develop corresponding marketing concepts for an independent film. Attendees will learn how to interpret a creative brief and choose clear, concise ideas that will translate into a marketing campaign. The ideas will be sketched out during the session and these concepts will then be judged at the end by a Distributor (TBC). The chosen concept will then be brought to life by AllCity and displayed online later the following week.
Tags Workshop
12:30 PM
to 1:30 PM
Social Media and the NBA: Where It's @
31 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Tariq Ahmad
Research on the NBA is vast. Research on social media is growing. But research on the intersection of the NBA and social media is very limited. I conducted research on how NBA fans use social media (specifically Facebook and Twitter) to support their favorite NBA teams, and results will be discussed. This presentation will also show how social media is changing the way NBA fans connect and keep up with their favorite teams, how teams are reaching out to fans, and how teams can improve their social media presence. Examples of how teams are using social media to connect with fans, as well as suggestions on how teams of all sports and sports leagues can make better use of social media to engage their fans will also be discussed.
12:30 PM
to 1:30 PM
Startup America: Reducing Barriers
12 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker Todd Park, Aneesh Chopra, David Kappos, Ronnie Chatterji, Sean Greene, Scott Case, Aaron K. (Ronnie) Chatterji
Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.
Tags Panel
12:30 PM
to 1:30 PM
SUPER-Talented: A Conversation with James Gunn, Ellen Page and Rainn Wilson
22 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Drew McWeeny, Ellen Page, James Gunn, Rainn Wilson
SUPER-size the U.S. premiere of this highly-anticipated new film with an explosive conversation featuring director James Gunn (Slither), Rainn Wilson (The Office) and Ellen Page (Inception). Learn about how a short-order cook can take justice into his own hands with little more than a wrench and a sign from above. Don't steal, don't deal drugs, and don't miss your chance to hear all the inside stories of how this singular dark-comedy made it to the big screen.
Tags Panel
12:30 PM
to 1:30 PM
Surviving the Hockeystick Growth: Blessing? Curse?
25 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Speaker Alexis Ohanian, Ben Huh
Rapid growth is a survival challenge that's killed off many seemingly successful companies (Pointcast? Kozmo?) How can u ride the rocket without falling off? This panel will bring together people who have lived through the ups and super ups and survied to tell you how to build a company that will thrive through the challenges of rapid growth.
Tags Panel, #GoBigOrGoDead
12:30 PM
to 1:30 PM
SXSW Newcomer / Veteran Meet Up
14 Attendees
Location
Driskill, Victorian Room
Type Panel, Interactive
Speaker Sweet John Muehlbauer
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
Tech Power to the People! Digital Community Engagement
26 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Latoya Peterson, Salina Brown, John Keefe, Miriam Perez
How do we ensure no one is left behind in the tech revolution? This panel is designed to provide a look into the best practices for using media to engage with communities, particularly minority outreach and low income/low access areas. This panel will feature a variety of activists explaining the ways in which they have used mobile campaigns, apps, blogs, and other methods to engage their communities and transfer skills, as well as tips for evaluation and measuring results.
Tags Panel
12:30 PM
to 1:30 PM
Technical vs. Creative? Ridiculous! Quality Requires Both
66 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker John Davis
All the left v right brain talk is going nowhere. Everything you see that is of high quality contains elements of both technical and creative mastery. We do what's easy and avoid what's hard...and even geeks get data wrong. Artistic measurement is as rare as scientific creativity, but we cannot change the world until we stop avoiding what's hard. Data-centric evaluation - today centering on ad evaluation - requires a collaboration among psychologists, economists, artists, and craftspeople from many disciplines if we want to rise above the everyday crap we hear in ads. This interdisciplinary approach to evidence-based decisions has been used successfully over 25+ years by Mr. Davis to position messages for Camel Joe, L'eggs hosiery, Coca Cola, politicians, cities and others who need to think critically, using research to learn the trutth, and not just support an idea that is already in motion. Evidence based decisions, your mind does it, why can't you?
12:30 PM
to 1:30 PM
Tell & Sell Your Story
35 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Beyond taking your story from blog to book and beyond, this interactive discussion walks you through the steps needed to cull your blog posts and random emails into a cohesive work with a clear beginning, middle, and end, covering: - They key steps to writing a book proposal - How to find a literary agent - How to come upon an inspired idea, and how do you recognize when you've found one - Exploring the most useful writing apps and software - Learning about helpful online brainstorming communities and writing exercises
12:30 PM
to 1:30 PM
The 90 Minute Solution: Live Like a Sprinter
78 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Tony Schwartz
Are you forever struggling to juggle more demands and get more done? That's not about to change any time soon. Demand is rising inexorably. Here's the problem: we're not meant to run like computers -- at high speeds, continuously, for long periods of time. Rather, human beings are designed to pulse rhythmically between spending energy and intermittently renewing it. The sad truth is that most of us don't do either one very well. We may dimly recognize that we're more efficient and effective when we focus on one thing at a time, but we still react, with Pavlovian predictability, to every new call on our attention. We know, too, that we work too many hours and sleep too few, but we underestimate the costs. In fact, sleep is more important than food, and our bodies crave renewal and recovery during the day every 90 minutes. Instead, we override these signals with caffeine, sugar and by fueling ourselves with our own stress hormones, diminishing our capacity and our productivity over time. Tony Schwartz, bestselling author of Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live, will lay out a step-by-step approach to a better way of working, grounded in multidisciplinary research and real-life stories from his work with organizations such as Google, Apple, the LAPD and Sony Pictures. Take one hour to immerse yourself in the new paradigm Tony lays out – including a series of strategies you can instantly apply -- and you’ll never work the same way again.
Tags Solo, #sprinterlife
12:30 PM
to 1:30 PM
The Crisis of Trust in a Social Age: Issues and Opportunity
27 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Guy Gould-Davies
Culture is becoming ever more social as social media continues to explode. There’s been a casualty however. How much we trust other peoples’ opinions has massively dropped. We’ll examine the reasons it’s happened, dissect dimensions of trust and posit a way brands can be strategic and focused in how they earn back what’s been lost in this social age. This session is sponsored by SapientNitro.
Tags Panel
12:30 PM
to 1:30 PM
The Lean Startup: Pirate Metrics for Design & Distribution
70 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker Eric Ries, Dave McClure, Ian McFarland, Janice Fraser, Laura Klein
Dave McClure debuts ‘Startup Metrics for Pirates: The Sequel’ – it’s your chance to better understand design, distribution, and proper use of expletives. Following Dave’s talk, you’ll get to hear case studies from some of the most effective ‘Lean UX’ designers and developers this side of the Mississippi. This session is sponsored by 500 Start Ups.
Tags Solo
12:30 PM
to 1:30 PM
Time Traveling: Interfaces for Geotemporal Visualization
62 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Displaying geography alone is easy: interactive maps are more and more a part of our everyday lives. Displaying time alone is easy: we are all familiar with charts and animations that show the passage of time. It is increasingly common to display time and space together in a single visual interface as well, but this combination has raised a number of new questions. There are few conventions or standards for geotemporal visualization, and we are still discovering which approaches are most effective for which datasets. Focusing particularly on historical data, this panel will explore issues in the modeling and visualization of geotemporal information, presenting existing approaches and discussing new trends.
Tags Panel, #timespace
12:30 PM
to 1:30 PM
Why Can't Startups and Advertisers Play Nice?
31 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Charlie Taylor, Gloria Lin, Kaitlyn Trigger, Jay Adelson
After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?
12:30 PM
to 1:30 PM
Yes, It's Quiz Time: News as Infotainment
23 Attendees
Location
Sheraton, Capitol A-D
Type Panel, Interactive
Speaker Evan Smith, Elise Hu, Julia Turner
Comedy shows and interactive quizzes have become popular ways to consume journalism today. This session will address the successes and limits of providing serious news in entertaining ways.
Tags Panel
12:30 PM
to 3:00 AM
Y.EAST2
56 Attendees
Location
Cheer-Up Charlies
Type Unofficial Party
Speaker/Artist(s) Info
12:30 Intecuadro (inside)-video by Intecuadro
1:00 José Digital (inside)-video by Scott Gelber
1:30 Trick Bike (inside)-video by Vidkidz
2:00 Films (by Maggie Lea)-curated (outside/inside)
3 Destroyed for Comfort (inside)-video by Vidkidz
4 Henbane (inside)-video by Scott Gelber
4:30 I, Cactus (inside)-video by Partytime!Hexcellent!
5 Yatagarasu (inside)-video by Partytime!Hexcellent!
5:30 Captain Sievert (inside)-video by Partytime!Hexcellent!
6 How I quit Crack (inside)-no video necessary
7 Os Ovni (inside)-video by Recspec
7:45 Ntropy (inside/outside-depends on sunset)-video by Nait Ntropy
8:30 Teaadora Nikolova (outside)-video by Recspec
9 Candi&TheStrangers (outside)-video by Fischlegtz
10 FM Campers (outside)-video by Wiley Wiggins
11 Total unicorn/Little Stolen Moments (outside)-video by Total Unicorn
12 Spells (outside)-video by Wiley Wiggins
1am Future Blondes (inside)-video by Paul Baker
2am Slugbug (inside)-video by Paul Baker
A cornucopia of synth and electronic acts from Austin and beyond featuring spark variety visuals from the wormhole. Lots of fun stuff to think about.
12:45 PM
to 1:45 PM
Can Government Teams Make Government Services More User Friendly
12 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Drew Scherz
Increasingly, Web Teams and developers are finding themselves closer to customers than ever before as websites become the primary, public-facing entities of most organizations. Keeping the customer at the front of the line can be a challenge for teams not specifically trained or oriented for such considerations. The growth of mobile platforms is also driving more solution-based customer interactions online, forcing web teams to become more customer solution-oriented as the demand for immediate, real-time solutions increases. The Texas Comptroller’s website serves about 25 million page views each month from taxpayers seeking information, conducting business, and completing task-based forms and other tasks, putting our web team on the frontline of user advocacy. This panel will explore how web teams can adapt as user advocates with a focus toward customer service needs, while also managing the structural and technical integrity of web sites and databases.
Tags Future15
1:00 PM
to 2:40 PM
1:00 PM
to 2:00 PM
Felicia Day
52 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Felicia Day, the creator and star of The Guild will be stopping by the SX Bookstore to meet fans and sign copies of The Guild dvds. Photo by Jeff Lipsky, courtesy Felicia Day
1:00 PM
to 2:00 PM
Flip the Funnel: Retention is the New Acquisition
82 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Joseph Jaffe
What if we got it all wrong? What if we've been going about marketing strategy completely the wrong way? During this session, Joseph Jaffe, Chief Interruptor at Powered, a social media marketing agency, will outline how retention can become the new acquisition for businesses today and in doing so, transform the way companies go to market and establish a critical competitive edge and advantage. Using his “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-driven customer activation model that harnesses the true potential and impact of customer-generated word of mouth reviews and referrals.
Tags Book Reading
1:00 PM
to 2:00 PM
Startup.gov: Reworking Government Through Technical Innovation
31 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Sarah Granger
Open government initiatives over the past two years have shown that Washington can innovate and achieve results at the pace of startups when given the opportunity. This talk outlines the merits and pitfalls of taking entrepreneurial ideals and translating them into big government infrastructure, breaking barriers and opening up new opportunities for public engagement.
1:00 PM
to 11:00 PM
Equinox Mish Mash
38 Attendees
Location
Blue Starlite Mini Urban Drive In
Type Unofficial Party
2pm-Antlionz(Austin), 3pm-Netherfriends(IL), 4pm-The Able Sea(Austin),
5pm-Goh Nakamura(SF), 6pm-Deer Vibes(San Antonio), 7pm-Linen Closet (Austin)
8pm to 11pm – Films curated by Carlyn Hudson: tba
til it runs out: free Honest Tea
Tags music, art, film, food vendors
Website www.equinoxmishmash.com
1:15 PM
to 2:59 PM
1:15 PM
to 2:15 PM
Lifecycles Tech & Society: Is 14yr Olds too Old?
8 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Shireen Mitchell
Social Tech has begun to move the conversation about the life cycles of technology. The more technology is integrated the more technology needs to adapt and change to current cultural norams. Clay Shirky's Book here comes everybody briefly discusses this but have we realized the full potential of “everybody” 's contribution in the social web. Will social media evolve to keep up with these changes or will we just just into the next New Tech tools. Will tech fix our social apps?
Tags Future15
1:30 PM
to 2:45 PM
1:30 PM
to 2:30 PM
Joseph Jaffe
10 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Joseph Jaffe will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Flip the Funnel: How to Use Existing Customers to Gain New Ones.
1:45 PM
to 3:12 PM
1:45 PM
to 3:01 PM
1:45 PM
to 2:45 PM
Tony Schwartz
7 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Tony Schwartz will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live.
2:00 PM
to 2:16 PM
2:00 PM
to 3:15 PM
2:00 PM
to 2:08 PM
2:00 PM
to 2:03 PM
2:00 PM
to 2:14 PM
2:00 PM
to 3:31 PM
2:00 PM
to 2:05 PM
2:00 PM
to 2:08 PM
2:00 PM
to 2:05 PM
2:00 PM
to 2:15 PM
2:00 PM
to 2:15 PM
2:00 PM
to 3:00 PM
Catherine Hardwicke's Directing Workshop
33 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Catherine Hardwicke, Jay Fernandez
Join master director Catherine Hardwicke as she brings her stories to life, from concept to camera. The acclaimed director of Thirteen, Lords of Dogtown, Twilight, and the highly anticipated new film Red Riding Hood, (screening at this years film festival), Hardwicke will share her method with an exclusive look at clips, concept drawings, storyboards and more.
2:00 PM
to 3:00 PM
Keynote: Seth Priebatsch
349 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Seth Priebatsch
Also Simulcasted here:
ACC Room 9ABC, 18ABCD, Ballroom A-G
AT&T Conference Center Grand Ballroom
Driskill BallroomHilton Salon C, H
Hilton Garden Inn Sabine
Hyatt TX Ballroom 1-7
Radisson Town Lake Ballroom
Sheraton Capitol A-H
The last decade was the decade of social. The coming one will be the decade of games. Over the past years, a few key companies have built, and now maintain, a powerful framework to foster digital connections between our friends, family and colleagues. What comes next is another framework, not another social layer, but a "game layer". And it'll be even bigger. Instead of trading in social connections, the game layer traffics directly in human motivation. It's not about the number of followers you have, or how many people "like" you, but about how you can leverage game mechanics to achieve all sorts of great things. Use them cleverly and they can enhance education, empower local businesses and make your life more fun and more rewarding. Use them incorrectly and well... it's less good. Join Seth Priebatsch, Chief Ninja of SCVNGR, for a deep dive into the coming game layer, what to be excited about, what to fear and why your life is about to become a lot more fun.
Tags Keynote, #GameLayer
2:00 PM
to 3:00 PM
Mentors - Production 1
1 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Anish Savjani, Lois Vossen, Michael Clark, Ngoc Nguyen, Susanne Mason, Miranda Bailey, Diane Weyermann, Keith Calder, Lisa Cortes, Michael Behrens
What secrets does the producer hold, from pre-production to distribution? Learn some of the ways to perfect the relationship between "producer" and "production." Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
2:00 PM
to 3:00 PM
New Tools for Filmmakers: Virtually Augmented 3.0 Reality
16 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Wendy Levy, Danfung Dennis
Driven by cloud computing, mobile and semantic technologies, virtual, augmented, and alternate reality, and crazy-sexy-cool search functionalities, web 3.0 is transforming the internet from a network of information to one of knowledge, services and linked data — with immersive digital content touching every aspect of our lives. Why should documentary filmmakers care about augmented and virtual reality? How can character-driven and issue-driven films leverage new creative opportunities in virtual and mobile spaces to achieve measurable impact in the world? Don't be one of those filmmakers who wish the digital revolution never happened, longing for the days of flatbeds and answer prints. At this panel, you will hear about new, interactive 3.0 doc projects from a panel of filmmakers who are considering stories as data points, subjects as avatars, real and virtual environments, 1st and 2nd life, and collaborative filmmaking "in the cloud." This is not your grandmother's once-upon-a-time.
Tags Workshop
2:00 PM
to 3:00 PM
The Lean Startup: Your Startup Sucks. Pivot to Win.
70 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker David Cancel, Manuel Rosso, Sean Ellison
The difference between success and failure is your ability to pivot – fast. Learn how to more quickly recognize the signs of a pivot point, and how to pull the trigger when it counts. This session is sponsored by 500 Start Ups.
Tags Solo
2:00 PM
to 3:00 PM
The Plight of the Indie Animator
5 Attendees
Location
Austin Convention Center, Room 15
2:00 PM
to 3:00 PM
Antlionz
1 Attendees
Location
Blue Starlite Mini Urban Drive In
Type Unofficial Music
part of Equinox Mish Mash
2:15 PM
to 3:56 PM
2:30 PM
to 2:37 PM
2:30 PM
to 2:40 PM
2:30 PM
to 4:05 PM
2:30 PM
to 2:51 PM
2:30 PM
to 2:42 PM
2:30 PM
to 3:00 PM
2:30 PM
to 2:48 PM
2:30 PM
to 2:35 PM
2:30 PM
to 2:37 PM
2:50 PM
to 3:50 PM
Ned Vizzini
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Ned Vizzini, author of It’s Kind of a Funny Story, Be More Chill, and Teen Angst? Nah..., will be stopping by the SX Bookstore following his panel appearance to greet registrants and sign copies of his books. Photo is courtesy of Sabra Embury.
2:50 PM
to 3:50 PM
Stephanie Klein
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Stephanie Klein will be stopping by the SX Bookstore to greet registrants and sign copies of Moose: A Memoir of Fat Camp as well as Straight Up and Dirty.
3:00 PM
to 4:00 PM
Netherfriends
15 Attendees
Location
Blue Starlite Mini Urban Drive In
Type Unofficial Music
part of Equinox Mish Mash
3:10 PM
to 4:10 PM
Bill Plympton
21 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Legendary cartoonist Bill Plympton will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, Independently Animated: Bill Plympton- The Life and Art of the King of Indie Animation.
3:30 PM
to 4:58 PM
3:30 PM
to 4:30 PM
140 Conference: Birth of the #BackChannel
14 Attendees
Location
Hyatt, TX Ballroom 2-4
3:30 PM
to 4:30 PM
140 Conference: Fashion and the Real-time Web (2)
18 Attendees
Location
Hyatt, TX Ballroom 2-4
3:30 PM
to 4:30 PM
140 Conference: Twitter and Music (2)
18 Attendees
Location
Hyatt, TX Ballroom 2-4
3:30 PM
to 4:30 PM
A Conversation With Todd Phillips
39 Attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Elvis Mitchell, Todd Phillips
Director Todd Phillips has forever left his mark on comedy entertainment with his own brand of films exploring, in often outrageous ways, the nature of male relationships. With films like Old School, Starsky & Hutch, School For Scoundrels, Due Date and The Hangover, the highest grossing R-rated comedy of all time, he has worked with some of today’s most innovative and acclaimed comic actors. He is currently in post-production on The Hangover Part II, which moves the action to Thailand. Phillips began his career as a documentary filmmaker, inspired by humor taken from everyday reality and the belief that the truth is often stranger than fiction. Join what promises to be a fascinating discussion with Phillips as he discusses his work, his career and what makes life so funny, with Elvis Mitchell.
Tags Conversation
3:30 PM
to 4:30 PM
All Grown-up: Brand Mascots in the Digital Age
50 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Derek Fridman, Emily Reid
Why doesn't Toucan Sam Twitter? Where's the Pillsburry Doughboy to poke on my mobile phone? And which one of the Snuggle Bear Facebook pages is real? Join us for a pow-wow on how you take your brand characters out of the 1980's TV commercials and place them in the social and interactive world. There's no napping when your characters are in the digital age. We'll talk about preparing your characters personality, environment and lingo for the demands of the "always-on" consumer. And what about the character's of tomorrow? We'll look at concept to completion, how a brand creates and introduces a new cast of characters ready for today's digital stage and beyond. Similar to my grandmother who doesn't understand these "crazy kids and their internets", mascots need to take up residence in the digital world, make some friends, and tweet about their day.
3:30 PM
to 4:30 PM
Baby's Gotta Face For Radio: Web Based Radio?
27 Attendees
Location
Sheraton, Capitol View Terrace
Type Panel, Interactive
The media landscape is fundamentally changing, and in order for public radio stations (NPR affiliate stations) to not only survive but thrive, they must establish a visual aesthetic as unique and distinctive as their sound. In doing so, producers, programmers and journalists are faced with practical and theoretical challenges as well as opportunities. This panel will explore how public radio stations can build interactive visual components with the goal of becoming a hyper-local non-profit multi-media presence while serving a global audience, and at the same time maintaining the standard and mission NPR has developed.
Tags Panel, #faceforradio
3:30 PM
to 4:30 PM
Behind the Curtain: Secrets of Mobile Application Wizardry
95 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Paul Gelb
A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications. The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development. This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.
Tags Solo, #AppWizardry
3:30 PM
to 4:30 PM
Being Creative Takes Practice... A Good Management Practice
118 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Lori Durham
Whether working freelance, on a project team, or just being a corporate puppet, “creatives” need a good management practice more than ever. It is really not enough to be creative or talented in the world of digital media. Good time management, communication management and project management are necessary elements for career success. This solo presentation will demonstrate a high level view of good management techniques for creative people that want to push their careers forward. Two-thirds of the session will be a prepared presentation in order to establish a fruitful dialogue with the attendees for the back third of the session. Management topics can include: • Defining scope of work to ensure a successful completion • Effective communications with stakeholders (team leads, customers, company execs) • Agile vs. waterfall project management (why care?) • Building a good base for future work (creating a work library) • Managing personal workflow to preserve quality of life and lessen project crunch time. A good source of references will be provided at the end of the session for further interest in the topic.
Tags Core Conversation
3:30 PM
to 4:30 PM
Being Funny on Twitter (Without Getting Fired)
81 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Chapin Clark, Ross Morrison
Many brands use humor. It's great for engagement. Advertisers have been using it for years in TV commercials, in print ads, and practically everywhere. But, how do you use it on Twitter? How far can you take it? How do you avoid offending your customers? Who do you get to be the voice of your brand? What type of humor is right for your brand? And most importantly how can you keep people interested?
Tags Core Conversation
3:30 PM
to 4:30 PM
Bloggers vs. Journalists: It's a Psychological Thing
85 Attendees
Location
Sheraton, Capitol A-D
Type Panel, Interactive
Speaker Jay Rosen, Lisa Williams
I wrote my essay, Bloggers vs. Journalists is Over, in 2005. And it should be over. After all, lots of journalists happily blog, lots of bloggers journalize and everyone is trying to figure out what's sustainable online. But there's something else going on: these two Internet types, amateur bloggers and pro journalists, are actually each other's ideal "other." A big reason they keep struggling with each other lies at the level of psychology, not in the particulars of the disputes and flare-ups that we continue to see online. The relationship is essentially neurotic, on both sides. Bloggers can't let go of Big Daddy media— the towering figure of the MSM — and still be bloggers. Pro journalists, meanwhile, project fears about the Internet and loss of authority onto the figure of the pajama-wearing blogger. This is a construction of their own and a key part of a whole architecture of denial that has weakened in recent years, but far too slowly. The only way we can finally kill this meme--bloggers vs. journalists--and proceed into a brighter and pro-am future for interactive journalism is to go right at the psychological element in it: the denial, the projection, the neuroses, the narcissism, the grandiosity, the rage, the fears of annihilation: the monsters of the id in the newsroom, and the fantasy of toppling the MSM in the blogosphere. That is what my solo presentation will be about: a tale of the Internet, told through types. Lisa Williams will moderate and run the backchannel.
3:30 PM
to 4:30 PM
Bridging the Geo-Gap to Empower Women in Technology
25 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Adriana Gascoigne
In the past several years, more organizations supporting women in technology have popped up than we can count and keep track of, each addressing the under-representation of women in the fields of science and technology in their own way, and working to improve that situation. If you’re a woman in a developed country, groups and organizations for women in tech are everywhere. We’ve highlighted them at SXSW for years. We’ve experienced the improvements, and we see progress towards more. However, in many parts of the world, these types of initiatives are either just starting – with varying levels of organization and support - or they’re non-existent…but they’re just as important as they are here. Luckily, another increase that’s occurred in the past several years is the number of global connections around the world. Duh, so what? It means the influence of these types of organizations can have global involvement, global support and thus global effects. By connecting women in tech at a global level, the same progress we’re seeing in the US can be leveraged for the purpose of empowerment, building relationships, shared resources and crowdsourcing, and ultimately the elevation of all women in science and technology.
Tags Core Conversation, #GITGeo
3:30 PM
to 4:30 PM
Building Native Apps Across Platforms
105 Attendees
Location
Sheraton, Capitol E-H
Type Panel, Interactive
Speaker Jonathan Stark, David Kaneda, Brian LeRoux
Explore an alternative approach to creating apps for iPhone and iPad. The free PhoneGap framework lets you build first-class native iPhone apps using just HTML, CSS, and JavaScript - a technique that also lets you create Android, Nokia, and Blackberry apps from the very same code base. Explore the pros and cons of this approach as you learn to create native-looking animations with jQTouch, complex UI elements with Sencha Touch, and hook into advanced iPhone features (accelerometer, GPS, vibration, and sound) without ever touching Objective-C.
3:30 PM
to 4:30 PM
Care and Feeding of Blogs and Book Contracts
34 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Tricia Lawrence hosts a mix of authors/publishing/social media/Internet marketing experts to talk about maintaining a blog, ramping up a blog, and getting a book deal from that blog. Tricia and the panel will explain how publishing currently works, how publishing has changed in the past year, and a few of the best tips and tricks (and plenty of resources) for people interested in the blog-to-book wave. Tricia and every single one of the panelists believe that the Internet is the world's biggest brand maker and also come from the point of view (which several of the panelists share with everyone without shame constantly) that authors and bloggers are capable of becoming bigger brands than traditional publishers. Tricia and her panel also explain some of the emerging electronic publishing options (Kindle, iBook, Booklocker, CreateSpace) as well as showing off a bit of their Internet marketing backgrounds by encouraging bloggers to get connected, build their tribe, and create raving fans, all with a mind to someday sell back to those fans--that tribe--their latest books and infoproducts. Tricia and the panel of experts believe that authors are uniquely poised to capitalize on the social media boom. Tricia and her fellow panelists will present personal successes and social media and Internet marketing strategies to benefit everyone in attendance.
Tags Panel, #blogtobook
3:30 PM
to 4:30 PM
Causebuilding Games: Fundraising & Social Gaming Streams
36 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Evonne Heyning, Josephine Dorado
With the rise of DIY gamebuilding engines the cost of game production now makes it possible for nonprofits, political campaigns and other public organizations to create a game overnight. Trends in social gaming for the social sector include persistent communities for causes, dynamic solution-based crowdsourcing challenges and transmedia campaigns that fit well with video and web planning for large or small groups. Are you trying to live video with virtual worlds for your upcoming fundraising event? Need to create a quick game, campaign or experience for your constituents but daunted by the task? Selling virtual goods to raise money for a crisis cause? Explore mixed reality production, streaming embeds, twitter and comment community integration, game creation on the fly, collaborative processes for production. Figure out how to get your teams building together in 3D worlds, video mixes, challenges and design jams. Play your passion and make it fun for new people to engage with you!
3:30 PM
to 4:30 PM
Changing the Web Accessibility Game Plan
32 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Jared Smith
Web accessibility for people with disabilities has certainly advanced in recent years, yet many believe that the gap between innovation and accessibility is widening. Is it time to rethink our approach to web accessibility? Is the traditional approach of following accessibility principles and guidelines optimal with web content and applications that are increasingly dynamic and rich? How can web accessibility be more mainstream and less stuffy and boring? This panel will investigate the current effectiveness of web accessibility, discuss whether a new game plan is necessary, and present how web accessibility advocates can greatly improve their efforts and enjoyment in making the web a better, more accessible place for everyone.
3:30 PM
to 4:30 PM
Collaboration Over Competition
48 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Derek Neighbors, Jay Baer, Kristie Wells, Sally Strebel
The old way of thinking tells small businesses to worry about competitors. Worrying takes the focus off the business. By collaborating with competitors the focus remains on the client and business goals. Take for instance the WordPress theme design company StudioPress. StudioPress recommended other theme design companies to add to the Page.ly power ups page. Because of these actions and more, they've increased their recognition, branded themselves as a benevolent leader, and gained respect within the community. GangPlank, a collaborative workspace, started as a few web firms who decided to share their business secrets. They decided to combine their efforts and work together under the same roof. There was enough room for more so the space was opened up to the public. Now the space has increased from 5k sq ft to 16k sq ft and is funded by the city of Chandler. Learn these tactics and more from a highly qualified panel of experts who live this philosophy daily.
Tags Panel, #CollabSxSW
3:30 PM
to 4:30 PM
Common Ground: Crime, Drugs, Racism and Reconciliation
9 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker David Kennedy
David M. Kennedy is the Director of the Center for Crime Prevention and Control at John Jay College of Criminal Justice in New York City. He is the author of Deterrence and Crime Prevention: Reconsidering the Prospect of Sanction; co-author of Beyond 911: A New Era for Policing, and a wide range of articles on gang violence, drug markets, domestic violence, firearms trafficking, deterrence theory, and other public safety issues. He directed the Boston Gun Project, whose “Operation Ceasefire” intervention was responsible for a more than sixty percent reduction in youth homicide victimization. It won the Ford Foundation Innovations in Government award; the Herman Goldstein International Award for Problem Oriented Policing; and the International Association of Chiefs of Police Webber Seavey Award. Kennedy also developed the “High Point” drug market elimination strategy, which won an Innovations in Government Award. He helped design and field the Justice Department’s Strategic Approaches to Community Safety Initiative, the Treasury Department’s Youth Crime Gun Interdiction Initiative, and the Bureau of Justice Assistance’s Drug Market Intervention Program. He is the co-chair of the National Network for Safe Communities, a coalition of more than 50 jurisdictions – among them Los Angeles, Chicago, Milwaukee, Cincinnati, Boston, Providence, High Point, Newark, and the states of California and North Carolina – dedicated to applying the group violence and drug market interventions and reducing crime, reducing incarceration, and addressing the racial conflict associated with traditional crime policy. His next book, Don’t Shoot, will be published by Bloomsbury in the fall of 2011.
Tags Solo, #commonground
3:30 PM
to 4:30 PM
Customer Experience: Future Trends & Insights
103 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Colin Shaw
To build a Social Media Experience that drives value, you must focus on addressing seven strategic questions. In this session Colin Shaw, author of 3 best-selling books on Customer Experience, reveals that over 50% of a Social Media Experience is about emotions, how a customer feels. Emotions are at the heart of driving human behavior, however most organizations ignore this fact. Organizations are too caught up in the rational aspects of the online experience rather than the emotional side. Colin will reveal ground- breaking research from his new book in Fall 2010: Customer Experience: Future Trends & Insights, which looks at Social Media as a key strategic trend. Colin also reveals the discovery of a subconscious experience that has a massive effect on a Social Media Experience. He will disclose new ground-breaking psychological research which has uncovered what drives or destroys value in a Social Media Experience. Finally he puts this all in the context of seven key strategic questions an organization needs to answer, and the specific actions they need to take to build a Social Media Experience (SMx) that drives value. You will learn: • Seven key strategic questions for building a great Social Media Experience (SMx) • How to design and build an emotionally engaging SMx • What Customers really want from a SMx • The attributes of a SMx that drive & destroy value • Explore case studies to learn from other organizations
Tags Book Reading, #BeyPhil
3:30 PM
to 4:30 PM
Design Across Disciplines
85 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
New technology brings broad experimentation and new design challenges. It takes years, if not decades, to establish an effective design vocabulary to discuss what "works" and "doesn't work." This panel asks established professionals in architecture, speech writing, and event planning to describe their creative processes and vocabularies and will compare them with the best practices in interaction design. This session brought to you by Meebo.
3:30 PM
to 4:30 PM
Designing for Silence: Using Email for Good
71 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker M Jackson Wilkinson
Every service you use bombards you with email. Status updates, notifications, nudges. Whether you call it spam, bac'n, or even just effective, it's certainly annoying. We can do better, though. We can create web apps that get more valuable, not less, when users don't visit every single day, and we can use email in more valuable ways to greater effect. This session will explore a few product and interaction design strategies to embrace this silence between your product and the user. We'll also look at how business models can adapt to value mindshare over visits, and how to surgically use email to it's best effect.
Tags Solo
3:30 PM
to 4:30 PM
Discoveries vs. Advance Buzz: Getting Your Film Noticed at Festivals
2 Attendees
Location
Austin Convention Center, Room 15
If your film is accepted into a festival, what can you do to create buzz around your screenings to help get your film sold? Which films sell and why? The industry professionals on this panel can give constructive advice on how to market your film, generate buzz online before, during and after a festival and provide success stories from filmmakers who have been through the process. The panel will also take the audience through the following: A marketing focus - What elements help a film stand out? Should I produce marketing materials to take to a festival? How as a filmmaker can you make sure your film stands out from all the rest? A publicity focus - How can you get audiences to see your film during a festival? Should I hire a publicist? How do I generate buzz online and build a community? How do you get journalists to see your film and not another? A sales focus - How are films sold to a distributor and/or sales agent? Which films sell and which ones don’t? What do acquisitions executives look for in a film? What should I do if someone is interested in buying my film? What distribution methods are open to you?
3:30 PM
to 4:30 PM
Five Secrets to a Killer Elevator Pitch
115 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Speaker Joshua Baer
Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, catch an investor's interest, or just explain what you do to your mom. Learn about the 5 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator, Ignite, DEMO, and many other competitions. This is not for beginners! These investors have seen thousands of pitches and invested in hundreds of companies. Come to this presentation after you’ve already given your pitch a 100 times and are really ready to take it to the next level. First I’ll spend 20 minutes talking about the 5 secrets and show some killer examples. Then the panel of investors will take five volunteers from the audience and work with them to improve their 2 minute pitch. Come prepared! And just to eat my own dog food, here is a 5 minute elevator pitch for this presentation! http://bit.ly/killerelevator
Tags Solo, #elevatorpitch
3:30 PM
to 4:30 PM
Go Green: Save Green
1 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Larry Engel, Meredith Bergmann, Lonnie Schaffer
Filmmakers are increasingly attending to issues related to sustainability and are "greening" their productions. While there is a lot of "green-wash" out there, there are models of sustainable production that cut through myths and uncertainties. Using "The Code of Best Practices in Sustainable Filmmaking" published in 2009 (sustainablefilmmaking.org), we will provide insight and inspiration through actual case studies to show you how going greens not only saves the environment but also saves you money.
Tags Workshop
3:30 PM
to 4:30 PM
How Does SciFi Influence Our Future Cities?
54 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Adam Greenfield, Igor Schwarzmann, Jo Guldi
How do you imagine the future of our cities? Flying cars like in 5th Element or maybe fully automatic car systems like in Minority Report? A lot of green spaces like on the Star Trek version of future Earth or maybe more like the dark, wet streets in Blade Runner? Will we live on a planet that resembles Star Wars' Coruscant city-planet idea or will it be something stick to our mix of urban and rural environments? Is something like Cisco's New Songdo in South Korea more fiction or reality? How would most people perceive IBM's Smart Cities plans? Currently, there is almost no topic discussed as intensely as the future of urban environments. No wonder, since studies show the projection that by 2050 almost 75 percent of the then 9 billion people on this planet will live in megacities. We want to compare the current developments with the ones we know from fiction, because we're highly influenced by those science fiction images that swirl in our heads.
Tags Panel
3:30 PM
to 4:30 PM
How Not to Get Pwned on Facebook
25 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker David Endler
Social networks are a hacker's paradise. Today more so than ever, it's easy for bad guys(tm) to infect millions of people on Facebook, LinkedIn, and other social networks with little or no effort. Corporate espionage, bank account stealing worms and viruses, frustratingly hard to remove spyware - you name it, social networking makes it that much easier for these things to spread. This session will cover some of most effective and amusing techniques that hackers are using today to infect the masses. Focusing on a couple of the more popular social networks, we'll also walk through basic privacy and security checklists that everyone should use to fortify their accounts. Finally, if you suspect your computer is infected as the result of opening a file or visiting a strange link sent from your grandmother on Myspace, etc., this session will demonstrate how to most effectively scan and cleanse your system using free tools.
3:30 PM
to 4:30 PM
Humans Versus Robots: Who Curates the Real-Time Web?
47 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Henry Nothhaft, Jim England, Megan Mccarthy, Sam Decker, Xavier Damman
In the age of real-time content, we are overwhelmed by the quantity and pace of new information presented to us. The stream is now a ubiquitous flood with events, topics, and conversations flying by faster than we can consume them. As a result, the levels of noise in our communications are reaching greater proportions. We spend too much time trying to find great content, and often miss out on important information and media. What is the most effective way to preserve and curate in an age of endless, real-time content? How can we provide relevancy and context for the most important stories? Its an old-fashioned smackdown between human and semantic-powered curation. Listen from four startups in the space as they debate the benefits and merits of manual and automated curation and give you a glimse of the future of the curated real-time web.
3:30 PM
to 4:30 PM
iPhone Developer Meet Up
21 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Josh Clark
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are iphone developers. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
IPL Meet Up
2 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Monica Sack
s the SXSW Interactive Festival continues to grow, it often becomes harder to discover / network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for people who worked in the IPL (Interactive Panel Liaison) program to meet, interact and share war stories. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
Jeff Jarvis
18 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Jeff Jarvis will be stopping by the SX Bookstore to greet registrants and sign copies of his book, What Would Google Do?
3:30 PM
to 4:30 PM
Kicking Community Ass: Building Better Influence
69 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Sudha Jamthe
Speakers: Sudha Jamthe (Social Media strategist, PayPal bio here http://mashable.com/author/sudha-jamthe/) and Dave Peck (bio her http://thedavepeck.com/about-2/) Detail: Come to find out how to spread influence in 10 steps or less. You have influencers and evangelists in your community, how do you know who is who; how do you stick to the spirit of social media to listen to customers and make your community rock! This session will teach you what works in real corporate communities, how to make sense of your social media metrics reports to make it work to build influence in your community. Dave and Sudha will bring real world best practice of what works and what doesn't from Intuit, AOL, PayPal, Coco Cola, Wells Fargo, The Grammys, and NPR.
Tags Core Conversation
3:30 PM
to 4:30 PM
Know Your Meme
60 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Andrew Baron, Brad Kim, Don Caldwell
This presentation is a high-level explication of contemporary memes. Through entertaining examples, the following topics will be addressed in a fast paced, throughly visual, entertaining and academic presentation: How does a viral video become a meme? Distribution factors. What is the categorical ceiling of a meme's reach? Quantifying the value of transmitters. The boundaries of legal gray areas. Forced memes (i.e. How does one force or identify a forced meme?) The psychological effects of exposure to a global audience. Tactics vs. Strategies for extinguishing memes. The qualities of timeless memes vs memes of yesterday. Life cycles of memes. Aggregating realtime statistics for predicting. Predicting memes. Memes in the future. The presentation will be organized according to several larger threads that play through almost all memes. While the definition of a meme can include the extremities of logic from the micro to the macro, this presentation will assume a definition related to today's internet culture, as described by the Know Your Meme Internet Meme Database.
Tags Panel
3:30 PM
to 4:30 PM
Latin America's Digital Middle Class: Six Key Insights
17 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Speaker Joseph Crump
Latin America has a history of revolutions, but the tide of social change that is approaching will dwarf those that came before. In Argentina, Brazil, and Mexico, the digital divide between the traditional “haves and have-nots” is disappearing, essentially moving an entire class of people from economic despair toward a stable middle class. A digital middle class. And the rise of this digital middle class will have far-reaching implications beyond just that of marketing and even beyond the borders of Latin America. This new class will revolutionize the way you think of social interactions, and will redefine the playing field in our time.
Tags Solo, #digitalmiddleclass
3:30 PM
to 4:30 PM
Latinas in Technology: Beauty, Brains and Blogging
10 Attendees
Location
Hilton Garden Inn, Rio
Type Panel, Interactive
Speaker Kety Esquivel
One out of every four children born in the U.S. today is Hispanic. In Texas, Hispanics are the fastest growing portion of the population. In 2006, 35.7% of Texans were Hispanic, recent projections are even higher now. So where are the Hispanics? Are Latinos online? Are they content producers? Are they technologists? Are they influencers? Or are they staying off line because of the digital divide? Recent studies have shown us that the Hispanic community is growing exponentially in its online relevance and is in fact growing in not only consumption but development at rates faster and higher than those of its non-Hispanic US peers. We are online and we are a force to be reckoned with. Our panel Latinas and Technology: Beauty, Brains and Blogging intends to explore five success stories of Latinas and their communities in this space. We will look at the numbers, the opportunities and five related case studies which show that Hispanics in the US are innovating online and thriving technologically as content producers, technologists and businesswomen, flexing their political and economic muscle online and offline. The opportunities this presents for both the Hispanic community and those interested in engaging the growing Latino community are infinite. Come out and join us at Latinas and Technology: Beauty, Brains and Blogging and let's make sure our presence is known. Let's share what we've been able to do to date and where we are going!
Tags Solo, #LatinasInTech
3:30 PM
to 4:30 PM
LGBT Meet up
10 Attendees
Location
Driskill, Victorian Room
Type Panel, Interactive
Speaker Kate X Messer
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are part of the lesbian, gay, bisexual, transgender community. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
Mentors - Distribution 1
1 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Andy Green, Matt Grady, Rob Williams, Ryan White, Andy Whittaker, Alexandre Dostie, Samantha Pickett, Chris Horton, Stephanie Trepanier
Get some one-on-one face time with people who can decide if a film makes it to a theater or your local video store. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
3:30 PM
to 4:30 PM
One Story, Many Angles The Multi-Platform Pitch
37 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Brian Seth HURST, Nathan Coyle, Nathan Mayfield, Scott Sternberg, Jon Chu, Kim Evey, Steven Amato
Creators must be ready to transform their work today across multiple mediums. It's no longer enough to have an elevator pitch just for TV. Now, that hook needs to be refined for Web, mobile and other new devices. Indeed, transmedia and multiplatform storytelling is where creativity is at these days. What do you need to perfect your multiplatform pitch? Session co-produced by NATPE.
Tags Panel
3:30 PM
to 4:30 PM
Public Transit Data, APIs and City Governments
51 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Julie Blitzer, Jerry Jariyasunant, Michael Uffer
The centerpiece of the urban lifestyle is an extensive, reliable public transportation system. Transit riders are embracing smartphones, 3G, 4G and even tablets. These tools can help us get better information, faster. Learn what changes are giving information in real-time and for trip planning. The New York City Office of Emergency Management (OEM) created NotifyNYC in 2009 "to enhance NYC's emergency public communications to the public." NotifyNYC allows NYC residents to sign up for transit notifications in a format of their choice, SMS, email, voice recording, Twitter or RSS for any or all boroughs. Numerous third-party applications exist in New York, including Exit Strategy NYC, which tells the user where to wait for the train so as to minimize station exit time upon arrival. San Francisco's Bay Area Rapid Transit (BART) website offers developers a huge amount of resources including a comprehensive API with schedules, station information and real-time service updates. The BART site features third-party applications developed using the API for iPhone, Android, Windows, Mac and more. This panel will examine creative new projects that enhance our lives as city residents on the go, including how these websites and applications could reduce costs, bureaucracy and response time in public transit.
Tags Panel, #transitapps
3:30 PM
to 4:30 PM
Real World Moderation: Lessons from 11 Years of Community
51 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Matt Haughey
After 11 years of running MetaFilter.com, I (and the other moderators) have been through just about everything, and we've built dozens of custom tools to weed out garbage, spammers, and scammers from the site. I'll cover how to identify and solve problems including identity, trolling, sockpuppets, and other nefarious community issues, show off custom tools we've developed for MetaFilter, and show you how to incorporate them into your own community sites.
Tags Solo, #RWModeration
3:30 PM
to 4:30 PM
Reality is Broken: Why Games Make Us Better
109 Attendees
Location
Austin Convention Center, Ballroom D
3:30 PM
to 4:30 PM
Rebel in a Polyester Sash: Rehabbing Corporate Culture
13 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker Jessica Lawrence
You work at a start up. You’re sketching out brilliant ideas on the back of beer-ringed napkins while slurping down ramen noodles and nursing your hangover from the massive party you had in your freakin’ cool loft the night before. Blah, blah, blah. Your culture rocks. I get it. But what if you work for a dinosaur? An organization that needs cultural rehab more than Amy Winehouse needs straight up rehab? What if you work for an old-school, stereotypically uncool, butt-of-jokes and yet still loved non-profit that is now nationally known as an organization with a “weird child army in tablecloth dresses” (thanks SNL’s John Mulaney)? What if you work for, I don’t know, the Girl Scouts? A place where pantyhose, polyester, and clock watching are still raging like its 1985. That’s where I work. And despite the many great things that the organization does, working there sucked until we decided to make it not suck anymore. We broke the rules and reinvented everything: clock watching turned into working however we want as long as the work gets done; pantyhose gave way to jeans; and the polyester met its demise on the Sacred Cow BBQ right next to a heap of senseless rules. Learn how your culture can stop sucking too. Whether it’s sucked for five weeks or five years or half a century, there is still hope. Misery and work don’t have to be synonymous. Corporate doesn’t have to equal crap. If a rebel in a polyester sash can lead cultural rehab, you can rock the rehab too.
Tags Solo, #rebelinasash
3:30 PM
to 4:30 PM
Semantically Yours: Dating Tips for the Semantic Web
28 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Christine Connors, Kevin Lynch
"Single Graphed Concept seeks same for LTR, symmetry. Dependent graphs welcome. Physical location irrelevant. Stability critical: will only respond to persistent URIs. Query my namespace to begin the adventure of a lifetime!" Can you help your data find Miss Right? Yes, because you now have smarter data to create user experiences. The data has become so smart that the development of its own persona becomes valuable. Discover how smart data personas can be part of your development toolbox. By anthropomorphizing data, a persona based on the properties of the data and relationships reveals possibilities typical personas do not. "Smart data" carries meaning with it, enabling machines to make better decisions with less processing. When those meanings are well-defined and shared, such as in the case of the extremely simple and popular Dublin Core vocabulary, or a local data dictionary, the data itself creates powerful relationships. We designed an application using these simple techniques to visualize data's social network. We show the data persona, the application, and what makes them "smart" in this presentation, geared towards intermediate-level web developers who want to semantically-enable their social applications. Get your data a date...because every data needs a relationship.
Tags Dual
3:30 PM
to 4:30 PM
Social Media Data Visualization: Mapping the World's Conversations
146 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Robin Richards, Adam Bly, Eric Friedman, Benjamin Wiederkehr
As individuals and companies across the world rely more and more heavily on social media, data visualization has become sine qua non in not only displaying analytics and metrics, but also in understanding macro and micro trends by platform, network and individual. This panel will explore information design, data visualization, relationship mapping and statistics -- and how they all fit together to create compelling infographics, data visualizations and dynamic dashboards in hot pursuit of the holy grail of information design: make it more digestible and more human. Proposed by well-known data visualization firm JESS3 (see especially: The Conversation Prism and The State of the Internet), the panel will not only share insights into what makes a good infographic or social media data visualization, but also seek to explore the significance of these graphics in relation to the expanding reach and uses of social media as not just tellers of social media stories, but part of larger content-based communications strategies.
Tags Panel
3:30 PM
to 4:30 PM
Storytelling through Advertising: Engaging Players in Online Games
60 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Manny Anekal, Mike Sego
What do Gillette’s Venus, Disney’s Alice in Wonderland and Skittles have in common? They have all successfully used virtual worlds and game play mechanics to engage players online. Social games, in particular, continue to be a growing form of entertainment, reaching nearly one out of every two Internet users and offering a unique platform for marketers to reach a specific target audience. However, social games always face the challenge of engaging players in a meaningful way without annoying them or detracting from the online experience. This session shares case studies from leading companies and discusses practical ways that brands have turned to social gaming to develop immersive campaigns that actually engage users and keep within a game’s narrative – and the serious risks of doing it wrong.
Tags Dual, #SXSWSocialGames
3:30 PM
to 4:30 PM
Surviving and Thriving as an Independent Game Developer
7 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Cinco Barnes
Cinco Barnes, previously Lead Designer of “Star Wars: Galaxies,” currently Chief Visionary Officer of Spacetime Studios, discusses how his company abandoned their charter to create large-scale PC MMO games and leveraged unique competitive advantages to find profitability in the emerging online mobile games market. This presentation covers strategies that Spacetime Studios employed to insulate the company from uncertainty while guiding it to a new market, as well as best practices for transposing well-known PC MMO features onto today’s mobile gaming devices.
Tags Solo
3:30 PM
to 4:30 PM
SXSW Newcomer / Veteran Meet Up
12 Attendees
Location
Palm Door, Palm Door
Type Panel, Interactive
Speaker Teresa Van Deusen
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
3:30 PM
to 4:30 PM
Text-to-Donate Fundraising for Non-Profits
20 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Todd Reifenrath, Amy Van Polen
Bridge Communities (bridgecommunities.org), a Chicago non-profit, is dedicated to transforming the lives of homeless families. Bridge holds an annual Sleep Out Saturday (bridgecommunities.org/Sleep-Out-Saturday) fundraising event each November where participants are encouraged to spend a night outdoors to experience what it must be like to be homeless. Participants sleep in sleeping bags on the ground, tents, and cardboard boxes! This year's event will be supported by an online pledge system allowing individuals and teams to create profiles, specify goals, and monitor progress. We're also excited to try to create some social media stir. A corresponding text-to-donate campaign (i.e. text "help" to 55555 to donate $10) will be featured in local radio and TV spots, online, and via e-newsletters. Text-to-donate and text-to-pledge is new territory for most non-profits...especially smaller ones...but an area that many are interested in (based on the emergence of mobile technologies and technology preferences of younger people who prefer texting and social media to e-mail and other traditional communication efforts). This session will summarize Bridge Communities' Sleep Out Saturday fundraising efforts, detail the logistics of setting up and running a text-to-donate campaign, explain the difference between a text-to-donate and a text-to-pledge campaign, and report the degree of participation and overall success experienced by Bridge Communities through this campaign.
3:30 PM
to 4:30 PM
The Art of Casting: Unraveling the Myth.
5 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Alexa Fogel, Beth Sepko, Cindy Tolan, Suzanne Weinert
For independent filmmaking, casting is an essential part. The casting director's role can encompass pre-production, dealing with un-financed material, and helping first time directors gain knowledge about actors, acting, and the business in general.
Tags Casting
3:30 PM
to 4:30 PM
The Behavior Change Checklist. Down With Gamefication
47 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Aza Raskin
At the end of 2010, I left my post as Creative Lead for Firefox to found Massive Health on the assumption that a design renaissance could help change people's behavior to make them a bit more healthy. That's rather an assumption. Behavior change is hard. Health is hard. It is yet to be seen if I'm an idiot. With all this talk of gameification, serious games, and social connectivity, what cognitive psychology principals underly all of this hype? What isn't anecdotal? What works? Whether it is health, finance, email, or games, this talk delves into the literature of behavior change to give you a checklist to use in your designs.
Tags Solo
3:30 PM
to 4:30 PM
The Fine Art of Inclusion
14 Attendees
Location
Austin Convention Center, Ballroom E
3:30 PM
to 4:30 PM
The Lean Startup: Steve Blank on NextGen Entrepreneurs
42 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker Steve Blank, Andres Glusman, Hiten Shah
Steve Blank is one of the world’s leading experts on entrepreneurship – nab a seat if you’re lucky and get the inside track on what it takes to be a NextGen Entrepreneur, how company-building is changing, and how you need to up your competitive edge. This session is sponsored by 500 Start Ups.
Tags Solo
3:30 PM
to 4:30 PM
User Experience Meet Up
42 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in user experience. Cash bar onsite.
Tags Meet Up
3:45 PM
to 4:45 PM
140 Conference: Contextual Revolution
16 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Melissa Pierce
Access to information, people, and movements via the internet has changed the way we behave, but has it fundamentally changed how we think?
3:45 PM
to 4:45 PM
No. Great Minds Do Not Think Alike
77 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Joe Gerstandt
Where do good ideas come from? Diversity. There is a growing body of evidence showing that cognitive diversity can play a powerful role in increasing the ideation and innovation capacity of a group or community. This session unpacks cognitive diversity, shows how it can drive better outcomes and examines some things that can get in the way. As General Patton said; “If everyone is thinking the same thing, then someone isn’t thinking at all.” If a group of people are considering something that matters, there will be some disagreement. Pursuing better solutions requires that we are willing and able to create social spaces where we can surface and recombinate those differences. We often avoid those differences because there is tension there. If you want the benefit that diversity brings, you have to be able to contain the tension that comes with it and that is where a lot of individuals and groups fall short. They avoid or deny differences because it is easier and safer. Even if we have an intuitive appreciation for the fact that different perspectives can be valuable, human nature can still get in the way. Things like stereotypes, assumptions, implicit association, attribution errors, and cognitive biases can have a profound impact on our considerations of others, regardless of our intentions. We can however, reduce the impact of our drive to judge and categorize so that it does not prevent us from creating robust intersections of differing perspectives.
Tags Future15, #greatminds
3:50 PM
to 4:50 PM
Colin Shaw
2 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Colin Shaw, author of Customer Experience: Future Trends & Insights, will be stopping by the bookstore following his reading to sign copies of his book.
4:00 PM
to 4:05 PM
4:00 PM
to 5:20 PM
4:00 PM
to 5:30 PM
4:00 PM
to 5:36 PM
4:00 PM
to 5:20 PM
4:00 PM
to 5:00 PM
140 Conference: My Family's Incredible Story
1 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Nelson de Witt
Growing up in Boston as an adopted child I knew almost nothing about my past. Then one day when I was 16 we received a phone call out of the blue that my family in Central America had been searching for me. We learned of an incredible story about how I had been “disappeared” from my family during El Salvador’s civil war. Now, 30 years later, I’m working on an interactive documentary film as I try to find my place in the world and honor those who sacrificed during the war.
4:00 PM
to 5:00 PM
Evil Plans
11 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Hugh MacLeod
Hugh will do a reading and talk about Why Everybody needs an Evil Plan.
Tags Book Reading
4:00 PM
to 5:00 PM
Sleeping at Internet Cafes: The Next 300 Million Chinese Users
43 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Tricia Wang
In China, over 300 million migrants reside in cities; these communities represent some of the most marginalized and poorest groups that are now actively incorporating new communication tools into their lives. These migrants are also the fastest adopters of digital tools and the quickest growing population of digital users. What do these coinciding cultural-technical processes mean for the people undergoing these shifts? Based on my fieldwork in China over the past three years, I focus on three areas that I think will point to the future of social change in China: gaming, entertainment, and consumption.
4:00 PM
to 5:00 PM
aGLIFF’s Steers & Queers Happy Hour
26 Attendees
Location
Frank Restaurant
Let's be FRANK, Austin rocks! And SXSW LGBTQI queers-in-the-know will be at aGLIFF's Steers & Queers Happy Hour. Enjoy food, drink, and spins hosted by aGLIFF. RSVP at agliff.org/sxsw
Tags Party
4:00 PM
to 5:00 PM
Film Texas Reception
30 Attendees
Location
Iron Cactus
Come network over a bit of Tex-Mex & a drink with SXSW filmmakers and panelists, and meet representatives from the Texas Association of Film Commissions. *Filmmaker or Panelist Badge Required.
4:00 PM
to 5:00 PM
HAPPY NEW YEAR Premiere Party
32 Attendees
Location
tenOak
SUDS STUDS ROCK & ROLL: The “Happy New Year” Soundtrack Party - with live performances by Bobby Bare Jr., Robbie Gil and La Res. Free Drinks! Free Food!
4:00 PM
to 5:00 PM
Playstation Lounge
38 Attendees
Location
Playstation Lounge
4:00 PM
to 5:00 PM
The Able Sea
4 Attendees
Location
Blue Starlite Mini Urban Drive In
Type Unofficial Music
part of Equinox Mish Mash
4:00 PM
to 7:00 PM
2011 Austin Coworking Happy Hour
57 Attendees
Location
Conjunctured
Type Unofficial Party
Do you like coworking? So do we! And we're kinda' thirsty. Hey, why don't you let us buy you a drink!
Swing by Conjunctured on Saturday March 12th from 4pm to 7pm have a beverage and meet other coworkers and coworking space founders.
Tags featured
Website http://conjunctured.com
4:00 PM
to 6:00 PM
DC Meets Austin Happy Hour
20 Attendees
Location
Moonshine Grill
Type Unofficial Party
Hosted by: DCI Group Digital (http://www.dcigroupdigital.com/), Engage DC (http://www.engagedc.com) and Rock Creek (http://rockcreeksm.com/)
Join fellow SXSWers at the Moonshine Patio and Bar for drinks, food and the chance to catch up with old friends and network with new friends, discuss and envision the social future.
Because it is always 5 o'clock somewhere.
4:00 PM
to 8:00 PM
Drinks with Zendesk
14 Attendees
Location
Highball
Type Unofficial Party
Zendesk is attending SXSW!
Share a drink with us at the HighBall on Saturday, March 12th, from 4 to 8 p.m. This event is open to all of our Small Business Web customers, partners, and other invited guests.
Meet, greet, and heck, maybe even bowl a few games with Zendesk's VP of Business Development, Michael Hansen and esteemed Account Manager Kiran Weber.
As always, the tab is on Zendesk!
4:00 PM
to 6:00 PM
Electric Artists Presents: Art + Film + Innovation
54 Attendees
Location
Lamberts
Type Unofficial Party
Speaker/Artist(s) Info
Kickstarter
Economist Film ProjectWooster Collective Electric ArtistsJoin Electric Artists at SXSWi for drinks and discussion with special guests from the worlds of art, film & innovation.
Tags film, art, technology
Website http://electricartists.com/
4:00 PM
to 6:00 PM
Etsy Code as Craft: Moving Fast at Scale
96 Attendees
Location
Venue 222
Type Unofficial Party
Speaker/Artist(s) Info
Etsy Engineering Team
From 4-6pm on Saturday, March 12, key members of the Etsy engineering team, along with special surprise guests, will offer a series of small rapid talks providing a fast-paced and intensive overview of tools, processes, and cultural practices that make moving fast easy.
4:00 PM
to 9:00 PM
Purevolume House Badge Pickup
37 Attendees
Location
PureVolume House
Type Unofficial Party
Speaker/Artist(s) Info
TBA at www.purevolume.com/thehouse
Badge Pick up Fri, March 11th - Tues, March 15th 4pm - 9pm
Badge Pick up Wed, March 15th - Sat, March 19th 1pm - 10pm
4:00 PM
to 6:00 PM
SXSW SnapGoods Sharegasms Happy Hour
61 Attendees
Location
TBA
Type Unofficial Party
Speaker/Artist(s) Info
Cjax
In celebration of finally opening up SnapGoods to the folks who've been patiently waiting and supporting what we've been doing, we're hosting a Sharegasms happy hour in conjunction with our good friends to show you what the new Hook Up really means!
More details TBA, but expect some good wholesome fun and a good happy hour vibe in-between your day time networking and your Saturday night full on debauchery.
Website http://www.twitter.com/snapgoods
4:00 PM
to 8:00 PM
The Big Party for Small Business!
31 Attendees
Location
Highball
by invitation
NOTE THIS EVENT IS BY INVITATION ONLY
Type Unofficial Party
INVITE ONLY EVENT.
For the second year in a row, The Small Business Web is hosting a Big Party for Small Business at SXSW! This year, our friends at American Express OPEN are helping to sponsor what promises to be a very fun event for small business owners and the people who love them.
Join us at the swanky, vintage-themed Highball restaurant for good food, great drinks, bowling, skeeball and even a real, roaming cowboy! The networking opportunities will be as high as the bowling scores as some of the most interesting folks in the small business space will be there talking the technology and the future of small business. If you are a small business owner, serve the small business market or are looking to partner with folks who do, you don't want to miss this event.
Free shuttles will be leaving from the convention center starting at 4pm, just look for the big yellow "Small Biz Bus" at Trinity and 4th. See you in Austin!
Website http://sbwebsxsw.eventbrite.com/
4:15 PM
to 5:15 PM
140 Conference: Microfunding Hope for $1/Frame
6 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Erik Proulx
Thanks to Kickstarter, projects that would never have seen the green light of day are getting funded. Everything from tiny indy films to original pieces of art to giant statues of Robocop are being underwritten because of this revolutionary funding portal. But (you knew there was going to be a "but") there are many reasons you might consider creating your own microfunding portal instead of going through Kickstarter. The first is obvious....if you don't raise 100% of your goal, you get nothing. (It's like "Who Wants to Be a Millionaire." Aim too high, and you might not get there. Set the bar low, and you'll always wonder how much more you could have raised.) The second -- and bigger -- reason is that unless you meet your Kickstarter fundraising goal, you lose out on the opportunity to build a community and meaningful dialogue with your contributors. Join this discussion and hear about how I'm funding my next film, "Lemonade: Detroit" frame by frame, and find out why and how to become an independent microfinancer yourself.
Tags 140, #microfundinglemonade
4:15 PM
to 5:15 PM
Will OLPC Laptops Bootstrap Education in Latin America?
6 Attendees
Location
Austin Convention Center, Ballroom E
4:30 PM
to 5:55 PM
4:30 PM
to 6:14 PM
4:30 PM
to 6:06 PM
4:30 PM
to 5:30 PM
100% Viable, 1% Visible - Minority New Media Entrepreneurs
17 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Kiratiana Freelon
While minorities (Latinos and African-Americans) are consumers and producers of the content on new media platforms, why aren’t they creating internet companies as often? A recent article said that only 1% of internet firms are founded by African Americans. Is the number similar for Latinos? Furthermore, studies show that minority teens are beginning to close the digital literacy gap through the mobile web. Will they also soon close the gap in digital entrepreneurship and development? How can we guarantee that minority youth (and adults) will consider digital entrepreneurship and web development as a fruitful career, just as they have done with law, journalism and medicine? In this one-hour conversation, we will discuss how to propel more minorities in new media entrepreneurship and further increase VC funding for them. The ultimate goal of the panel is to shed some light on the best practices for developing minority new media entrepreneurs. This conversation is ignited by the recent pledge by Comcast to give $20 million toward a venture capital fund for new media businesses led by minorities you digital education. It is also ignited by a recent article that said only 1% of Internet Start ups were founded by African-Americans.
Tags Future15, #100Viable
4:30 PM
to 5:30 PM
140 Conference: Rise of the Cubicle Farmer
5 Attendees
Location
Hyatt, TX Ballroom 2-4
4:30 PM
to 5:30 PM
4:30 PM
to 5:30 PM
Jane McGonigal
10 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Jane McGonigal will be stopping by the SX Bookstore to greet registrants and sign copies of her book, Reality is Broken: Why Games Make Us Better and How They Can Change the World.
Tags Bookstore Appearance
4:30 PM
to 5:30 PM
SXSW ScreenBurn Block Party
46 Attendees
Location
Austin Convention Center, Exhibit Hall 2
Type Panel, Interactive
The Block Party has become one of the most beloved aspects of the SXSW Trade Show and now, based on its success, 2011 will mark the first year of the ScreenBurn Block Party. Participants include: Insomniac Games, Sony Computer Entertainment America, IngZ, Beyond Gaming, indiePub, RockLive, Ecko Entertainment and Marvell.
Tags ScreenBurn
4:30 PM
to 5:30 PM
The Future of Reading: a 1-on-1 with Khoi Vinh
20 Attendees
Location
PepsiCo Stage - Meeting Room 2
Type Panel, Interactive
Featuring: Alissa Walker (Fast Company), Khoi Vinh (Subtraction.com)
If you look at The Daily, most iPad magazines, even Gawker's new redesign, they all have the same problem: They're too consumed with the bells and whistles of interactivity and not concerned enough with basic design principles that make any publication effective. We'll talk with Vinh, former design director for NYTimes.com
4:30 PM
to 5:15 PM
The Maple Leaf Digital Lounge
37 Attendees
Location
Paradise on Sixth (http://paradiseonsixth.com/)
Type Unofficial Party
Speaker/Artist(s) Info
Artists:
The Frail, Golden State, The Color Pharmacy, DJ Lee Dale.
Saturday March 12
4:30 p.m. – 5:15 p.m.
C100 Panel Discussion: What? Those Guys Are Canadian?
Featuring: Ryan Holmes, CEO, HootSuite
Brian Wong, Founder and CEO, Kiip
Michael Scissons, President and CEO, Syncapse
Moderator: Chris Albinson, Panorama Capital, C100
Sunday March 12
12:00 p.m. – 12:45 p.m.
Overview of Canada's Digital Economy
Featuring: Erin Bury, Community Manager, Sprouter
Kris Krug, Founder, Static
Prerna Chandak, Partner, Lemonade Ventures
Chris Crowell, Founder, East Coast Connected
The Maple Leaf Digital Lounge (MLDL) is a pioneering event to be held during the Interactive portion of the 2011 South by Southwest Conference (SXSW) with the intent to highlight and promote innovative Canadian companies to the attendees of the SXSW conference.
We are creating a cluster of Canadian technology that will be featured as part of the lounge. It will act as a catalyst in promoting Canadian innovation to a large technology & media audience.
The MLDL will feature Canada’s growing interactive digital media technology companies from the following industries: social media, mobile, marketing, multi-media, game development, web development or any related IT areas. At the event, each company will have a table set up/booth to showcase their technology over a two-day period.
Tags startups, Canada, free food, party, panel discussions
4:45 PM
to 5:45 PM
140 Conference: Traveling the World with the Real-Time Web
14 Attendees
Location
Hyatt, TX Ballroom 2-4
4:45 PM
to 5:45 PM
Violence: An Equal Opportunity Hater
4 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Steven Thibodeau
Violence is a part of our culture – part of virtually all cultures. But the United States has a unique relationship with violence. Through the protection of our basic rights, we have put many of the basic controls and catalyst of violence in the hands of the people, and as a by-product of these important freedoms a darker consequence has emerged. We have more guns than all of Europe combined, and not surprisingly more gun related deaths. But it’s the less obvious face of violence that plagues our daily lives - violence at home, work, and dating. Violence amongst our peers and even pervasive violence in our schools. Violence takes many forms. The most subtle of violence – persistent verbal abuse, bullying and intimidation that have fostered a general desensitization of our culture to the many of the dangers, effects and cost of violence. In this discussion, we will examine the dynamics and spectrum of violence, from peer to peer to entirely anonymous. Within that that context, we will also examine a set of strategies and tools that are empowering one youth group in New York City to stand up and act against all faces of violence.
4:55 PM
to 5:00 PM
SXSW Flash Mob
84 Attendees
Location
TBA
Type Unofficial Party
It's time to rock. Be a part of the biggest event at SxSW not associated with SxSW. Of course, plans are Top-Secret (submit your info on http://sxswflashmob.com) to ensure the element of surprise for the unsuspecting who are not participating.
Website http://sxswflashmob.com
5:00 PM
to 6:47 PM
5:00 PM
to 6:00 PM
140 Conference: The Real Time Revolución: Latino Culture in America
3 Attendees
Location
Hyatt, TX Ballroom 2-4
5:00 PM
to 6:00 PM
All These Worlds Are Yours: Visualizing Space Data
43 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
At the intersection of video gaming technology, open government and citizen science are new applications making it easier and more fun for the public to explore space data. Get an inside look at virtual environments incorporating real-time spacecraft data and images. Become an armchair astronaut and travel through the cosmos from your personal computer. Ride along with NASA spacecraft, hazardous asteroids and distant planets, or just experience the vastness and beauty of space. All these worlds are yours... including Europa.
Tags Panel, #RealSpace
5:00 PM
to 6:00 PM
Are Internet Consumers Killing Online Creativity?
60 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Andrew Keen
The Internet is increasingly portrayed as an instrument of consumer power, giving them enormous rights in terms of accessing content, mostly for free, often illegally. But have we inadvertently created a "cult of the consumer" in which the rights of a professional creative class have been disregarded? If the Internet is to mature as a viable media platform for paid content, do we need to calibrate our values and assumptions so that the rights of professional creators are held in as much regard as the rights of consumers?
Tags Solo
5:00 PM
to 6:00 PM
Augmented Reality for Marketers: Future of Consumer Interactions
87 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker John Havens, Lynne d Johnson
Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. The presenters will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. This session will also cover: How brands are getting attention with Augmented Reality, How brands are seeing ROI from Augmented Reality, The multiple B2B and B2C applications for Augmented Reality, How Augmented Reality links to Location Aware Advertising and Predictive Modeling, Why Augmented Reality is not a gimmick but the future.
Tags Dual
5:00 PM
to 6:00 PM
Big Brother Goes Green: Surveillance for Sustainable Forests
13 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Monica Mendes, Nuno Correia, Mónica Mendes
Can repurposed surveillance technology bring people together to protect their forests? Combining physical and virtual worlds, Real-Time Video Interactive Systems for Sustainability (RTiVISS) offer participants a way to remotely monitor natural environments for forest protection. Collaboratively developed by artists, activists and technologists, these new systems strengthen environmental awareness through "the emotion of real-time". This presentation will showcase the design and technology of specific RTiVISS instances such as "Play with Fire", "B-wind!", and "Hug@ree". It will also be a case study of what happens when tinkerers, open-source coders, and new media artists work together for a better world.
Tags Dual, #BBgoesGreen
5:00 PM
to 6:00 PM
Brand Consistency Is Killing Digital Advertising
102 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Justin Cox
Companies often stress the importance of consistency—a consistent image, voice, strategy, etc. Countless models and presentations have been created to help brands maintain continuity. But, does consistency really equal success? It certainly can for things like product quality or customer service. When it comes to the world of marketing, however, consistency is overrated and overused. This issue is most apparent in the digital space, where print and TV campaigns are routinely repurposed as banner ads and pre-roll videos. Compounding the problem, marketers often duplicate digital ads across sites that have little in common with one another, ignoring the fact that consumers behave differently as they move around online. New disciplines and technologies have emerged, giving the industry unprecedented ways to reach consumers. Digital advertising should reflect these changes and inspire brands to be flexible, schizophrenic even. An argument could be made that no two ads should ever be the same. To achieve this, the industry must embrace a new order of advertising—one that champions inconsistency. One where publishers and agencies work together to create custom marketing content. Where ads for Heineken can’t be replicated as ads for BudLite. Where consumers experience advertising that is inextricable from the place where they are experiencing it. And where the goal is not to keep a brand on track, but to create unique experiences that compel consumers to engage on a deeper level.
Tags Solo
5:00 PM
to 6:00 PM
Business Management for the Creative Mind
61 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Debra Russell
The Interactive Media world is a multi-billion dollar industry. And it is filled with what Michael Gerber refers to in "The E-Myth Revisited" as technicians who have had an Entrepreneurial Seizure and have made the mistake of thinking that if you understand the technical work of your business, you can be successful as a business owner. How many great ideas where scuttled because the business failed? Don't let your lack of business savvy undercut the brilliance of your ideas! Business Management for the Creative Mind will help you to understand that you don't need an MBA to be good at business. In this Core Conversation, We'll discuss the myths of incompatibility between business and creativity; what it takes to create a successful business; how to further your career and how to get the next level in your industry. You cannot create long-term success without first understanding the basics of being a small business owner and how to apply those fundamentals to your business. Together, we'll discover: * The 5 Hats of the Business Owner * How to overcome the 5 Biggest Challenges most business owners face * 3 Keys to Your Success. Even if you are an employee, acting as if you are a small business owner is the key to a long and successful career. This conversation will enable you to see yourself at home in the world of business and use your innate creative skills to conquer the challenges that may now seem overwhelming to you.
Tags Core Conversation, #bizmgmt
5:00 PM
to 6:00 PM
Can Transmedia save the Entertainment Industry?
34 Attendees
Location
Austin Convention Center, Room 16AB
Everybody wants to preach about Transmedia but will it be the savior that some people promise? As a movement transmedia has attracted significant interest in publishing, advertising, interactive and film. Most major publishers now have Transmedia divisions. Most large advertising agencies are developing Transmedia campaigns for clients. Game developers were into Transmedia before most people and video games are now routinely becoming films. In the film world, the Directors Guild of America has now officially designated "Transmedia Producer" as a viable credit line. All very well. But will the investment in Transmedia reap big rewards for the Entertainment Industry? Will it stem a seemingly inevitable decline in audience and revenue? Join Daniel Lorenzetti of TransMediaMatrix and SXSW 2010 Transmedia Storytelling Presenter as he interviews prominent Film Producers about the movement and the progressive projects that are blazing a Transmedia trail across the entertainment industry.
5:00 PM
to 6:00 PM
Cheaper, Better, FASTER: Can Casual Games Save Education?
37 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Kristy Bowden, Gary Goldberger, Scot Osterweil, Ward Tisdale
Since 1990, 33 new countries have been created. Since 1990, my 7th grade history textbook has been revised...twice. Not only are casual games, like Bejeweled and Farmville, the fastest growing segment of the game market, but casual games are also less expensive to develop, easier to distribute, and take less time to get to market. And they can teach. This panel will bring together game developers and game education academics to talk about how the future of education depends on casual games. We will focus on game theory and casual game design, research and evaluation of games and learning, and successful public/private partnerships.
Tags Panel, #casualeducationgames
5:00 PM
to 6:00 PM
Client Knows Best? How to Sell Unsolicited Ideas
85 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
So you get the brief, and it’s the “same old same old”. Your client wants a banner campaign…an email blast, a :30 second spot… but you’ve got something better up your sleeve… something more appropriate for them that better meets their needs. Something they’re pining for but they don’t know it yet. How will you sell it to them without making their head spin? How can you make them understand the benefits without losing them in the technological weeds? We’re constantly being thrown for a loop when it comes to great, innovative ideas: “It’s not in the budget.”, “How can we measure its success?”, “We’ve never done anything like that before.” This panel will tell you how to crash through all those barriers with your client and make something really interesting – you may even put it in your portfolio.
Tags Panel
5:00 PM
to 6:00 PM
Console & Casual Games Collide!
17 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
The casual games market explosion was among 2010's top tech stories. How will the space evolve? Some of the console video games industry's biggest developers and publishers have started creating casual games of their own. Others have integrated social media features in their console games. Come learn how both games worlds are colliding.
Tags Panel, #sxswconsole
5:00 PM
to 6:00 PM
Grow Some Balls: Build Business Relationships from Nothing
90 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Speaker Matt Van Horn
Fear holds many people back in business. There is fear of not having enough to offer, fear of not knowing what to say, fear of rejection. This session is about how the game is changing and how to build quality relationships out of nothing while not being afraid. Business is about relationships and using technology to foster those relationships by growing social spheres of influence and creating a network of contacts of friends, acquaintances, and business partners. Also to be covered will be the advanced tips and tricks for making a cold connection a warm one, how to make a great impression, follow-up like a rock-star and how to complete deals that are not typical deals. Social media sites such as Twitter, LinkedIn and Facebook have changed the way business is done. When should you add someone on Twitter versus LinkedIn versus Facebook? How do you avoid being ignored? What about instant messenger? Is the IM agreement the new term sheet? All these questions will be explored in the session that covers the best methods for being successful in business even if your main function in your organization is not business.
Tags Solo
5:00 PM
to 6:00 PM
Hacking Kids: How to Raise a Digital Native
40 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker John Bracken
The Internet and mobile phones have created a new realm of possibilities, and distractions, for parents. Dads, and other non-birthing child care providers, face new challenges in negotiating the digital age. The panel will build on the lessons and tales emerging from NuevoDads, a private listserv of 50-60 techie fathers, and a few mothers. The panel will: - create a safe space for peers to discuss a multitude of parenting issues - create a network for both parenting and non-parenting needs - explore the changes from the past, when being a dad was a fan isolated task.
Tags Core Conversation
5:00 PM
to 6:00 PM
How PBS and NPR Can Support Local Journalism
52 Attendees
Location
Sheraton, Capitol View Terrace
Type Panel, Interactive
Speaker Kevin Dando, Amy Shaw, Jan Schaffer, Tom Davidson
As the digital revolution decimates traditional local news media, a variety of new organizations are emerging – fitfully – to fill the gaps. Some of their challenges, such as content creation and technology, are relatively easy to solve. But others – building an audience and finding sustainable revenues – are much harder. In this session, you’ll learn about current and upcoming experiments, partnerships and models – and how PBS, NPR and their member stations can support this new local-news ecosystem.
Tags Panel
5:00 PM
to 6:00 PM
How to Ensure a Diverse Tech Event
15 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Erica Mauter
Social networking is supposed to be the ultimate facilitator of interaction between producers and consumers. In the tech space, these online interactions go offline at conferences and unconferences around the world, but it's still the rare tech conference that accurately reflects its real audience - the users, the consumers, the benefactors of technology. Are you hoping to attract more diverse audiences to your existing programming or are you tailoring your programming to diverse audiences? How can your product appeal to a diverse audience if you don't have a diverse group developing it? Does your event allow affinity groups to connect in a meaningful way? We'll explore what event organizers like O'Reilly and SXSW are doing to encourage new people to attend. We'll explore the barriers individuals face as well as opportunities for contribution within the community. Individuals, organizations, conference organizers, sponsors and bloggers will walk away with actionable steps they can take to diversify events.
Tags Future15, #diverseevents
5:00 PM
to 6:00 PM
Interactive Marketing Horror Stories
46 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Steve Lundin, Richard Laermer
Join marketing writers and humorists Steve Lundin and Richard Laermer for a rollicking conversation on some of the most notable examples of interactive marketing programs gone awry. These incredible, disturbing, and (unintentionally) hilarious stories will leave you scratching your head and wondering out loud: “someone actually approved AND paid for that?” From Edelman’s “WalMarting Across America” campaign that served to coin the phrase “Fake Weblog,” to Pepsi’s “Amp up before you score” social networking debacle, the world of interactive marketing has already yielded a rich crop of disasters to study. If anything can be learned from the numerous gaffes made by marketers, it’s that mistakes are repeated. They’re reported in the press and then disappear, rarely cited in marketing books or publications. Why? Because according to the former editor of B-to-B magazine, “we don’t like talking about the negative stuff.” In short, as far as the world of marketing is concerned, “all is always well.” The lessons that these stories impart are invaluable and should not only be repeated, but analyzed (and hopefully never repeated again). Interactive Marketing Horror Stories provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what we as marketers can do to avoid them. This promises to be a fast moving and provocative conversation that will provide attendees with some of the most important information they can use: a way to avoid nightmares.
5:00 PM
to 6:00 PM
Latin America: The Future of Online Games
14 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
The video game revolution is expanding all over the planet. In the past few years, Latin America became a huge market for both video game development and consumption. From companies like Electronic Arts and Vivendi, to homegrown companies like Three Melons, Latin American developers have created a local industry that is becoming one of the most notorious and fastest growing in the digital world. We will discuss how some of these companies started, the secret to their success, their vision of the future, and everything that is happening today in the world of video games, online games, social games, etc.
5:00 PM
to 6:00 PM
Left Brain Search = Google. Right Brain Search = X
69 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Barney Pell, Nikhil Daftary, Don Turnbull, Paul O'Brien, Sep Kamvar, Lior Ron
Ever wonder why Google isn't very helpful in finding something fun to do tonight? Search engines have gotten really good at finding information that literally matches our keywords, but they fall short when our needs and priorities are either hard to express or hard to match directly to the target content. These limitations are giving rise to a new set of search experiences based on semantic understanding and recommendations that are personal, social, and contextual. Companies like Netflix, Yelp and Pandora have kicked off the first wave of new search. By focusing on searching by how we naturally think, talk and feel about the matter at hand, we can begin to find information that's relevant to us both logically and emotionally. In this panel, we will look at the emerging technologies and user experiences that are creating the next big thing for the search industry.
Tags Dual, #BetterSearch
5:00 PM
to 6:00 PM
Lurkers: Your Most Important Community Members
67 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Your lurkers are a vital and necessary part of your community and they often make up a majority of your membership but are dismissed as valueless members of the community. Treating your lurkers as if they have no value could be a fatal mistake in managing your community. Many community managers discount the value of lurkers when in fact, they are usually the cornerstone of your community. The panelists will help you understand the measurements you need to use to both understand the value of your community lurkers and how to translate that value back to the business. We will also share ideas on how to keep lurkers engaged and coming back to the community and how they can turn from lurkers into contributors. In this panel, you will learn why your community lurkers are valuable and how to measure their value by understanding how they are contributing to your community, what they are learning from your community, and how they are providing value back to the business. This will be a moderator-lead discussion with plenty of time for Q&A. Learn from a panel with a combined 32 years of community building and management experience.
Tags Panel, #sxswlurkers
5:00 PM
to 6:00 PM
Metrics-Driven Design
121 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Joshua Porter
For every design change you make affecting your user’s experience, do you know if you’re having a positive or negative impact? Are you adding to your organization’s bottom line or eroding it? Are you sure? Or, are you like most design teams who release work through a ramshackle process made up of politics, prayer, and paralysis? The health of the business must be the highest priority for designers. With a plethora of fast and cheap analytics tools available that bring us the ability to measure almost anything, we have no excuse not to be measuring every design change we make. From a/b testing small interface tweaks to measuring time-on-site for new users to measuring user satisfaction over long time periods, we can know more about the people who use our software than ever before. In this talk, Joshua Porter will provide you with a simple, easy framework for metrics-driven design. By using a combination of research methods as well as powerful new tracking tools, Josh will show you how to align your design priorities with what keeps you in business. You will come away from this talk with a clear idea of what metrics are most important, which ones to focus on, and which ones to ignore. So don’t drive blindly: use metrics-driven design to make sure the impact you’re having is a positive one.
Tags Solo, #metricsdrivendesign
5:00 PM
to 6:00 PM
Money for Nothing, and Your Software for Free
26 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Free beer! Free kittens! Free software! We all love to get something for free, especially when budgets are tight. We dream of the free product that will, like magic, solve our problems without costing a cent. (If you aren't, your boss probably is.) But free things almost always come with hidden costs, and free software is no different. It won't give you a hangover, or get fleas, but it could eat up your staff time, control your data, or change the rules on you without notice. This was spectacularly clear when Ning eliminated free accounts, leaving users with the choice of paying up, or losing years of hard work. Or when Facebook suddenly turned fans into "likers," forcing page administrators to change their outreach strategy. But not all free software is created equal, and it's not just about open source vs. closed source. Some tools give you great power - but you have to know how to use it. Others limit your options, or ignore what you really need. But some may be just what you're looking for. We'll explore the ins and outs of free and low-cost software, and ask: what does free software really cost?
Tags Panel, #money4nothing
5:00 PM
to 6:00 PM
Sausagefest: Getting More Women Into New Media & Tech
71 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Rachel Sklar, Alexia Tsotsis
This industry has a ratio problem. Still. It's getting better, but panels, conferences, magazine articles, VC funding - it's all dominated by men. In a big way. Is this because women are lame and uncreative? No. Is it because men are evil and sexist? No. (Sheesh, no.) But - where there is such an obvious and unrelenting gender disparity, there is a problem waiting to be solved. How can women do more to make their ideas happen? (And get money for them?) What do men do differently than women? Is industry coverage lopsided - and if so, how can we change that? What can we blame on the people running all-dude conferences - and what can we take responsibility for ourselves? How can we work together as an industry to encourage the kind of diversity that will free up the very best of our collective talent to rise to the top? Women are great. Men are great. But the ratio in this industry - not great. This panel will address that, and how to change it.
Tags Core Conversation
5:00 PM
to 6:00 PM
Semantic Web Unlocks Shale Gas Plays
22 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Arthur Keen, Arthur Keen PhD
The Semantic Web and Shale Gas may seem like strange bedfellows. It may also come as a surprise that the United States has more gas reserves than the rest of the world combined, but most of it is locked up in immense and well known shale gas fields stretching for hundreds of miles at a depth of about 10,000 feet. These clean burning resources were considered junk until technologies for horizontal drilling and fracturing the rock under high pressure made them viable, however these techniques are expensive and poorly understood. Semantic web technologies enable companies to pool knowledge, collaborate, and gain a shared understanding of what works and what doesn't. This accelerated the "learning curve" to reduce risks and increases profits. The more flexible representation enables deep auditing of decision processes by tracking data provenance. It also integrates disparate data sources, facilitates collaborative data fusion, collaborative modeling, and is able to forecast the results of decisions based on physics and the evolving understanding. This system built on semantic web is expected to be processing thousands of wells by the end of 2011 and be used by over 20 independent and major oil and gas companies. The ability to unlock shale gas will have a major impact on the United States Economy for 50 to 100 years, freeing dependency on foreign oil and, providing clean burning fossil fuels.
5:00 PM
to 6:00 PM
Social Media, Just US? A Unique International Perspective
44 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Christian Leman, Joseph Halverson
Social media has become a global phenomenon: 72% of the global internet population is now active on social networks and 75% of Facebook users are outside of the USA. Research shows that Social Media users interact locally, in their real life. The global phenomenon is in fact a collection of local phenomena where culture, language and politics play a role. The Indonesians use Facebook in Indonesian interacting with other Indonesians, the Germans use Facebook in German interacting with other Germans, etc… there are variances that global brands should know/use/leverage when designing global marketing social media campaigns. Should you skew your campaign toward more content creation when targeting audience in China or South Korea? Should you avoid requesting Europeans to formally join a group? Should you expect Japanese to be more likely silent readers of your content?... The conversation will explore the need for multinational brands to recognize that not all social media users are like US, and that social media campaigns should be properly localized to maximize return.
5:00 PM
to 6:00 PM
Social Networking is Not Very Social
62 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Drew Olanoff, Louis Gray
Social Networking as we know it today may become a thing of the past. In fact, it may already be. Teens and young adults everywhere are turning to their mobile devices as their very own social network and merely using lightweight tools such as texting to network, hang out, and meet new people. Is Facebook already dead to them? Was it ever alive in the first place? The mobile industry has evolved Social networking as we know it today.
5:00 PM
to 6:00 PM
Sound for Picture: Pre-production through Post
11 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Brad Engleking, Susan Fitz-Simon, Andrew Garrison
One of the easy distinctions between films that work and films that don't is sound. Good sound is a combination of good audio practice in production and post and learning to how to think about audio from the very beginning. The panel will include a production mixer and a post-production mixer/designer to talk about esthetics of audio and everything from double system recording with DSLR's to Pro Tools templates.
Tags Workshop
5:00 PM
to 6:00 PM
Star Wars Uncut: The Force of Crowdsourcing
42 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Annelise Pruitt, Casey Pugh, Jamie Wilkinson
The StarWarsUncut.com team will talk about how the project rose to success and what the future holds for interactive media. Recreating an entire classic film in just nine months, they will share their inspiration, technology, crowdsourcing techniques and cultural impact of the first site for a broadband-only production to win an Emmy.
Tags Panel, @starwarsuncut
5:00 PM
to 6:00 PM
Star Wars Uncut: The Force Of Crowdsourcing
13 Attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Annelise Pruitt, Casey Pugh, Jamie Wilkinson
The StarWarsUncut.com team will talk about how the project rose to success and what the future holds for interactive media. Recreating an entire classic film in just nine months, they will share their inspiration, technology, crowdsourcing techniques and cultural impact of the first site for a broadband-only production to win an Emmy.
5:00 PM
to 6:00 PM
That's Not My Job: Being A Career Generalist
74 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
In corporate America people say: "That's not my job!" employees specialize and have a deep knowledge in a couple areas. But for those who want to don't want to specialize the role of being a generalist can be a rewarding experience. These individuals are early employees at a start because they are capable of learning skills quickly, knowing how to complement their teammates skill sets, and stay focused and motivated in order to build out a prototype and a business. We'll cover how to build a career as a generalist, recruit them, and keep them motivated.
Tags Dual
5:00 PM
to 6:00 PM
The Great Paywall Experiment: Evolving Digital Subscription Models
58 Attendees
Location
Sheraton, Capitol A-D
Type Panel, Interactive
Speaker Donald Chesnut, Daniel Bernard, Heather Hollis, Daniel Mandell
New devices, new experiences, and new ways for making money: the world of media and publishing is on fire. This panel will explore the rapid evolution of content subscription models that are bridging the worlds of offline and digital, presenting new models for customers to subscribe to content, and the opportunities to create new experiences based upon a more market-dynamic and mult-channel approach to subscriptions. All types of content are undergoing evolution as a result of the changing digital landscape: Magazines, newspapers, cable and broadcast tv stations, music... Each is experimenting with new ways to address the iPad, mobile, Web, iTV, and offline. Newer services like Zinio, HBO GO, MagHound, Hulu are part of the newer landscape, while longer-term players like Dow Jones/Wall Street Journal, Conde Nast, and Time Inc are continuing to evolve in their approach to content subscription and distribution. Looking at the landscape, who is innovating and leading the pack? What models are working better than others for both the content/media company AND the customer? How does the type of content change across distribution platform? And where do we think the concept of “subscriptions” is going? Intended for both experience designers or digital business innovators, this panel will bring together diverse leaders from the world of content, media, and publishing to share their thoughts on the emerging trends that are shaping the future of paid digital content.
Tags Panel
5:00 PM
to 6:00 PM
The Lean Startup: Building Legendary Products
43 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker Jeff Smith
Thousands of users isn’t cool. Know what’s cool? MILLIONS OF USERS. Jeff Smith (CEO, Smule) gives us a look inside Smule, a company has produced hit after hit of #1 apps. Following Jeff, we’ll hear from Farbood Nivi on the success of Grockit, and what it takes to go from concept to legend. This session is sponsored by 500 Start Ups.
Tags Solo
5:00 PM
to 6:00 PM
The Secret Lives of Content Sites
42 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Joe Stepniewski, Alicia Navarro
Online editorial is yet to be fully recognized in the process of creating purchasing intent. With many thousand sites now utilizing Skimlinks' monetization technology, we have been able to collate a wealth of data on the performance of different types of online content publishers, and prove the value they add in the buying process. This presentation will offer new, page-level data showing just how publishers are driving highly qualified traffic, with the added benefits of terrific brand exposure, and even that longed-for SEO boost. With case-study based tips for publishers on how they can optimize their own content, and advice for advertisers on harnessing the power of editorial; this session would prove valuable for a wide audience at SXSW.
Tags Solo, #Skimlinks
5:00 PM
to 6:00 PM
Watching Windows: Constructing Your DIY Distribution
1 Attendees
Location
Austin Convention Center, Room 15
Historically the rule of thumb was that it should take about 7 years for a film to transition from theatrical release to free television as it slowly moved through its “windows.” Today those same windows have dramatically collapsed; they can be 7 months or even shorter. What happened and why? Is this good for independent film? Whether you’re a filmmaker, producer, sales rep, or consumer you need to understand windows. The Watching Windows panel will explore, define, and elaborate on windows as they relate to a film’s financial success and audience reach. You’ll hear from industry experts who understand filmmakers’ desires and guide them through distribution realities. The panel will discuss distribution strategies whether they be DIY or more traditional “all rights deals.” They will examine transactional VOD and free or ad-sponsored VOD and offer suggestions on how to exploit both. They will discuss efficient and effective marketing campaigns as they relate to the different windows. Collectively the panel has released over 1000 films over the last 4 years and will candidly share their experiences with the audience.
Tags Distribution
5:00 PM
to 6:00 PM
Web Anywhere: Mobile Optimisation With HTML5, CSS3, JavaScript
146 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Bruce Lawson
Web apps, mobile phone apps, websites that work anywhere, SVG, HTML5, Widgets, location-aware sites, Media Queries. Beyond the buzzword assault is a revolution in the way sites are made, what they can do, and how they are accessed. We're going to talk about what the buzzwords actually mean and how they all fit together. We'll explore different methodologies for making websites that users can access on mobile phones and other devices, and how to optimize your existing website for mobile. Then we'll put all the buzzwords together into a coherent vision that works now, with real code snippets that you can use right away. Finally, we get out our crystal balls out and look at what's coming around the corner in HTML5 and the W3C APIs that allow websites to access native capabilities on devices.
Tags Solo, #html5mobille
5:00 PM
to 6:00 PM
Web Mashup Platforms for Future Programmable Cities
20 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Vlad Trifa, Christine Outram, Dominique Guinard, Rachel Sterne
The public infrastructure of our cities are obscure structures whose workings are not accessible to most citizens. What if every sensor in our cities would have a Web API anyone could access in real-time and mashup? Open and easy to use Web platforms that enable efficient integration, processing, storage, and access to the enormous amount of data digital cities generate are increasingly needed, and we'll explore the various technologies that are making such solutions possible. Furthermore, we'll go much more beyond the technical aspects of such a platform to address the more controversial implications of such an Orwellian scenario. Hopefully, this session will provide a forum for the different disciplines involved in the design of future cities to establish a common ground for better interdisciplinary cooperation and understanding in this area.
Tags Panel, #programmablecities
5:00 PM
to 6:00 PM
Welcome to the EGOsystem: How Much are You Worth?
10 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Brian Solis, Sean Rad
What's your klout score? How many people follow you on Twitter? What’s your authority on Peerindex? How are peers rating you on Honestly? What’s your rank in Quora? The answers all equate to a market harbinger that’s both alarming and telling, how much is your digital persona worth in today’s social economy… If Google ranks the quality of web pages using PageRank, new services such as Klout and PeerIndex are developing a human algorithm that could best be described as PeopleRank. Whether you like or not, we live in a social hierarchy where your every move is indexed and calculated into a score that represents your stature in a digital society. Complain all you want, but the truth is that you’re already categorized into one of two groups, the have or have nots. For those who are among the fortunate, they are sought after by brands and other personalities to reward them for their social mastery. They become the new @CharlieSheen. They’re winners! As we see with new media talent agencies such as Ad.ly (the company that got Charlie on Twitter), celebs such as Kim Kardashian, Snoop Dogg, 50 Cent, Paris Hilton, as well as the new era of web celebs and the Internet Famous are cashing in on their fame in new media channels. Twitter is the new vehicle for celebrity endorsements and as a result, Tweets are worth money and brands are lining up. And here’s the crazy part, they’re working and followers love them. But the opportunities you earn in the social web are just as important as the opportunities you will never see. Our avatars carry a number, a value and to the outside world that is our credit score, it is our net worth, it is a representation of our level of influence or lack thereof. But what the hell is influence anyway and why did I not have an opportunity to opt out of any of this? And, if you had the option, would you opt out? At this very moment, influence is harboring feelings of either recognition or resentment. It is what it is. So the question is, what are you going to do about it? Will it inspire you to push back or does it evoke aspiration and focus to change how you engage in social networks to improve your score. P.S. -- It’s now a tradition, three years in a row, three books debuted at SXSW. Brian will also take a moment to talk about his new book Engage: Revised and Updated.
Tags Panel
5:00 PM
to 6:00 PM
When Facebook Falls: Future-Proofing Your Social Media Efforts
100 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Allison Driscoll, Andy Pearson, Joel Kaplan, Justin Clemens, Victor Pineiro, Allison Zarrella, Alison Zarrella
Learn to future-proof your social media efforts so they don’t go the way of MySpace. The right social networking content works across multiple platforms so if you lose a follower on Twitter, you gain a fan on Facebook. This panel will give you advice and tips to build an audience on every social media platform and create content that doesn’t rely on any of them.
Tags Panel, #FacebookFalls
5:00 PM
to 6:00 PM
Where Are The Women in Startups? Um, Everywhere!
38 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Carla Thompson, Meghan Casserly
There are thousands of women out there innovating and starting businesses across sectors and thousands more advancing on the horizon. A recent Intuit 2020 report estimates that 47 million more women will enter the workforce or start their own business by 2020 – and that’s in the US alone. So why all the negativity in the media? Every week brings a slightly different take on the where-are-women-in-business article. Some look at venture funding, others look at women's representation in specific sectors, but they all have the same theme - women can't seem to get it together when it comes to business. This core conversation will tackle the issue by highlighting real-world successes and discussing solutions and methods for changing the conversation around women in business and women entrepreneurs.
5:00 PM
to 6:00 PM
Zombies Must Eat: How Genre Communities Make Money
20 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Drew Daywalt, KW Low, Skot Leach
Genre communities particularly the horror-themed ones are increasing seen by the entertainment industry as an important audience segment to market to. The success of 2009's Paranormal Activity can be attributed to this loyal and vocal community that used social media tools to share their passions with everyone else. Because of this additional marketing focus by the entertainment industry, there are even more opportunities now for horror genre community sites to get a piece of the marketing dollars. But then, which comes first, the community or the revenue? The panelists will describe how their companies found their target audience and what they did to generate revenue while keeping true to their audience, hence maintaining their loyalty. While the panelist will be talking from their experiences in the horror genre, the same methods can replicated to foster loyal communities in other genres and to make money there too.
Tags Panel, #ZombiesEat
5:00 PM
to 8:00 PM
Cracked Live
67 Attendees
Location
West Tent, Brush Square Park
5:00 PM
to 8:00 PM
5:00 PM
to 7:00 PM
SXSW Pre-Party with Evite
206 Attendees
Location
Lanai
Type Party, Interactive
Evite is hosting a Pre-Party to the SXSW Opening Party! Come mingle with fellow SXSWers and get fueled up with our taco bar, appetizers and endless cocktails. Giveaways given throughout the event.
5:00 PM
to 6:00 PM
Goh Nakamura
3 Attendees
Location
Blue Starlite Mini Urban Drive In
Type Unofficial Music
part of Equinox Mish Mash
5:00 PM
to 7:00 PM
5:00 PM
to 7:00 PM
Meet DreamIt Ventures at SXSW
23 Attendees
Location
Clive's
Type Unofficial Party
Find out what DreamIt's really like from those who have been there and done that! Meet entrepreneurs from DreamIt alumni companies like SCVNGR, Notehall, Postling, and Adaptly to get answers to your questions about our accelerator program. Our application deadline for our summer program in NYC is March 16th so come learn how to make your last-minute application the one that gets our attention!
"Play DreamIt on SCVNGR here.
Unlock free drink tickets and other great rewards!
1) Download the free SCVNGR app for iPhone & Android
2) Tap 'Places' and search for ""DreamIt""
3) Do the special challenges here to earn points
4) Unlock badges and rewards from DreamIt!
5:10 PM
to 6:10 PM
Amber Naslund
4 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Jay Baer and Amber Naslund will be stopping by the bookstore to greet registrants and sign copies of their book, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social.
Tags Bookstore Appearance
5:10 PM
to 6:10 PM
Jay Baer
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Jay Baer and Amber Naslund will be stopping by the bookstore to greet registrants and sign copies of their book, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social.
Tags Bookstore Appearance
5:10 PM
to 6:10 PM
John R. Sundman
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
John R. Sundman will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, The Pains.
Tags Bookstore Appearance
5:15 PM
to 6:15 PM
140 Conference: Fashion and the Real-time Web
12 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Lilly Berelovich
5:15 PM
to 6:15 PM
Unpacking Gender: Men, Women, Technology and More
40 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Debbie Chachra
Describe someone, friend or stranger. The very first thing you say reveals whether they are a man or a woman. Gender affects how we perceive everyone around us and how we express ourselves, often in ways we don't realize. Why do your son and daughter behave differently? Why is technology dominated by men? Why are women so often caregivers? This talk will use ideas from psychology and education, including gender schemas, identity threats, and micromessaging, to investigate how we perceive and respond to gender. It will give you some tools to understand how you think about gender, along with information that puts that in greater social context. Whether you're a hiring manager, a parent, a technologist, or just curious, you'll learn concepts and vocabulary to help understand yourself and our society.
Tags Future15, #unpackgender
5:30 PM
to 6:45 PM
5:30 PM
to 6:30 PM
140 Conference: The DNA of the Classic Rock Format
6 Attendees
Location
Hyatt, TX Ballroom 2-4
5:30 PM
to 6:30 PM
Latin American Angel Networks: Evolution and Future Opportunities
8 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Estuardo Robles
[Session will be presented in ENGLISH. Sesión será presentada en INGLÉS - Redes Angeles en Latino America: Evolucion y Oportunidades Futuras. SXSW Latin America programming hashtag: #sxswLatAm] Latin America has never been considered a “hotbed” for venture capital. Yet as the technology entrepreneurial world continues to assess and recognize that Angels are really the investors responsible for the vast majority of Tech Startup successes, then the Latin American story becomes more relevant. Ever since “Angel networks” began to formalize themselves as such across the region only a decade ago, their growth and popularity has shot exponentially. Suddenly, Latin Americans involved in Technology and Entrepreneurship have realized that the funding mechanism for startups has actually been the “Angel model” in the vast majority of enterprises throughout its history. These transactions just happened to take place within closer circles of trust and the investors just weren’t called Angels. This panel briefly explains the historical perspective that led to this late recognition of the term “Angel Investor” and then dives deeply into the tremendous growth, resources and future opportunities that lie in the majority of the 20+ markets that make up “Latin” America. Panelists will be comprised of current leaders and members from Latin American Angel Networks, and will be moderated by a High Tech Entrepreneur who has been funded by Angels in both Latin America and the United States.
Tags Future15, #latangels
5:45 PM
to 6:45 PM
140 Conference: Twitter and Music
20 Attendees
Location
Hyatt, TX Ballroom 2-4
5:45 PM
to 6:45 PM
The New Queer Media
10 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Courtney Nichols
A freelance writer for Out Magazine and the editor and founder of FRUITFLYLIFE.com, Courtney Nichols' work focuses upon the notion of queer within the boundaries of sexuality and Pop Culture. Does being queer truly make you queer? Conversely, is it possibly to infiltrate the "queer" landscape if labeled heterosexual? The New Queer Media challenges the definition of queer, claiming that queerness is not a marker of sexuality, but instead a marker of difference. It is the belief of The New Queer Media that we should expand the notion of coming out of "the closet" to encompass not only the gay community, but instead all who feel ostracized in a culture that is often threatened by individuality. Normalcy and majority are not the route toward approval. Now, how do we express this belief through the magazines we read, the blogs we follow and the subcultures we join? The New Queer Media has some ideas.
Tags Future15, #FruitFlyLife
6:00 PM
to 6:05 PM
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to 6:05 PM
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to 6:05 PM
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to 6:03 PM
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to 7:53 PM
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to 6:04 PM
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to 6:05 PM
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to 6:04 PM
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to 6:05 PM
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6:00 PM
to 7:35 PM
6:00 PM
to 6:04 PM
6:00 PM
to 7:00 PM
Doug Loves Movies with Doug Benson - Live Podcast Taping
46 Attendees
Location
Esther's Follies
Type Panel, Interactive
Doug Benson hosts a live taping of his popular podcast about his favorite subject -- movies. Join Doug and his special guests from the world film and comedy.
6:00 PM
to 7:00 PM
HP Happy Hour
59 Attendees
Location
HP Mobile Park
6:00 PM
to 8:00 PM
Media Innovation Party
94 Attendees
Location
Palm Door
Type Party, Interactive
At SXSW and interested in media innovation? Join @knightfdn and American Public Media to brainstorm about media innovation over Austin beer and food truck-inspired cuisine with an opportunity to see demos of innovative news projects. Open to all badgeholders, must RSVP at mediainnovationparty.com.
6:00 PM
to 7:00 PM
Special Discussion with artist Storm Thorgerson & filmmaker Roddy Bogawa
26 Attendees
Location
Blanton Museum of Art
The Blanton Museum of Art presents a special conversation with artist Storm Thorgerson and filmmaker Roddy Bogawa. Thorgerson is the man behind some of the most influential the album artwork designs in history, including those for Pink Floyd, Led Zeppelin, Muse, and dozens more, and is the subject of a recent documentary by Roddy Bogawa.
Tags Party
6:00 PM
to 7:00 PM
SXSW 2011: Happy Hour Sponsored by Razorfish
318 Attendees
Location
The Phoenix
Type Party, Interactive
Drink and mingle at the Razorfish happy hour at club Phoenix. Together we’ll kick start SXSW Interactive. COME EARLY! Your SXSW badge or Razorfish business card is your ticket in.
6:00 PM
to 8:00 PM
The RTF SXSW Party
34 Attendees
Location
Progress Coffee
UT Austin's Department of Radio-Television-Film presents an evening of free drinks, free food, and catching up with the local Austin film community. Meet up with RTF alumni & friends and receive complimentary screeners of recent work created by student filmmakers. Join us at Progress, walking distance from downtown!
Tags Party
6:00 PM
to 7:00 PM
Deer Vibes
6 Attendees
Location
Blue Starlite Mini Urban Drive In
Type Unofficial Music
part of Equinox Mish Mash
6:00 PM
to 9:00 PM
Austin on Rails SXSW Happy Hour
72 Attendees
Location
Buffalo Billiards
Type Unofficial Party
Our annual get together pulling in Ruby and Rails developers from all over the world.
6:00 PM
to 9:00 PM
Gizmodo SXSW Party
111 Attendees
Location
Hangar Lounge
by invitation
NOTE THIS EVENT IS BY INVITATION ONLY
Type Unofficial Party
Gizmodo heads to SXSW for an intergalactic bash!
Join Gizmodo and Gawker Media on Saturday eve for boozing, BBQing, photoboothing, and space raving.
Space is limited, so unfortunately there are no +1s.
There will be a list at the door for entry.
See you in Austin!
6:00 PM
to 7:30 PM
Librar* Drinkup
45 Attendees
Location
Lustre Pearl
Type Unofficial Party
Librarians, Info Pros, Data Hounds, information Enablers...
Simmer down after a day chockful of panels and awesomeness that is SXSWbefore gearing up for the fullnight ahead.
We're holding a repeat of last year's successfully mellow meetup at the Lustre Pearl.
- talk, share, enjoy a cold beverage on the patio, grab a taco from the truck, amaze each other...
6:00 PM
to 8:00 PM
Online/Offline: A Happy Hour for Social Media Peeps
131 Attendees
Location
Aces Lounge
Type Unofficial Party
Does your life revolve around 140 characters, Facebook Likes, Foursquare check-ins and brilliant ideas? Sweet, chances are you're:
- A Community Manager
- Awesome
- Going to Austin for SXSW Interactive 2011
If that's true, come join us for Online/Offline - a happy hour for CMs to meet, network, throw back a few cold ones, trade war stories, advice, best practices and SXSW recommendations. Your hosts Etsy, Meetup, Google and the organizers of #CMmeetup will all be on hand. Admission is free and no badge required. Can't wait to see you in Austin!
Hashtag: #cmmeetup
Questions? dave at etsy dot com
Facebook Event Page: http://etsy.me/fo76ut
Website http://cmmeetup.eventbrite.com/
6:00 PM
to 9:00 PM
The Good Capitalist Party
124 Attendees
Location
Union Park
Type Unofficial Party
Can you really do good for the world and make a profit at the same time?
Come meet the entrepreneurs who have proven you can!
Learn about the whole spectrum of social entrepreneurship from leaders in the field: from for-profit to non-profit to hybrid models, and the training, fellowships, contests and investors you need to help you get your social venture launched.
Not ready to take the plunge? Learn how you can contribute your skills and expertise to social enterprises that do good.
Free drinks (21 and over) and Free Pizza! plus (happy hour priced) food with raffles for prizes throughout out the event.
Who: Social Entrepreneurs, Slackvists, #SocEnt Tweeters, Social Investors & VCs, Artists, Design Thinkers, Techies, and Linchpins who want to do good and make a profit!
6:00 PM
to 11:30 PM
The Good, The Bad & The Thirsty: A Kick Off to #SXSWi
79 Attendees
Location
Club de Ville
Type Unofficial Party
Join Eloqua and Bulldog Solutions in the pre-party to the party! Don't want to wait around until the official SXSW Interactive kick off party to start networking, socializing and, of course, drinking? Stop by Club DeVille starting at 6pm and join your fellow #SXSW attendees in the countdown to the kick off. All are welcome!
Website http://clubdeville.com/
6:00 PM
to 9:00 PM
Wiley Author Party
99 Attendees
Location
Cedar Door Bar
Type Unofficial Party
Wiley Publishing and Austin's Cedar Door have paired up to host 3 hours of free food and drinks in appreciation of our authors and the fantastic group of readers that support them.
Find your way to the corner of Brazos and 2nd Street on Saturday evening and celebrate with us! We hope to see you there!
*Must be 21 to be allowed to enter.
6:00 PM
to 9:00 PM
WordPress Party
202 Attendees
Location
Elysium
Type Unofficial Party
Pat Ramsey, of the Austin WordPress Meetup, and I agreed that SXSW Interactive 2011 would be the perfect place to host another party. I then contacted Jason and Aaron at WP Engine, and they said:Count us in!
We picked a date and I contacted John Wickham to reserve Elysium for the event. When you combine Austin's WordPress community with all the WordPress users coming to Austin for SXSW, you'll need a big venue. Elysium is 3 blocks from the convention center, has a great stage and sound system, and can hold hundreds.
6:30 PM
to 7:49 PM
6:30 PM
to 7:59 PM
6:45 PM
to 8:18 PM
7:00 PM
to 8:38 PM
7:00 PM
to 8:24 PM
7:00 PM
to 8:00 PM
Linen Closet
2 Attendees
Location
Blue Starlite Mini Urban Drive In
Type Unofficial Music
part of Equinox Mish Mash
7:00 PM
to 11:30 PM
7:00 PM
to 12:00 AM
SkullShovel InfeKTD in Austin
32 Attendees
Location
BestFit Media
Type Unofficial Party
SkullShovel and BestFit Media are hosting a SXSW party Saturday March 12th from 7pm-??? Free food and drinks for the first two hours as well as live music.
Zombie attire encouraged.
This party DOES NOT NEED A BADGE to get in!
Dig up your friends and have a good time!
Must be 21 to get in the door.
7:00 PM
to 10:00 PM
Yelp's Nerd Spring Break
94 Attendees
Location
The Ghost Room
Type Unofficial Party
Speaker/Artist(s) Info
Amazing Austin Bands Rockin' The Set:
Sunset: http://goo.gl/TIptb and their bio: http://www.echotonefil...
The White White Lights: http://goo.gl/KiKCs
Shane Bartell: http://goo.gl/8tuJ3
Join Yelp for drinks, food and fun SXSaturday. We know you can't stay for the music... so we're bringing the music to you. More details to come but save us a spot on your dance card!
Free Lone Star, Prometheus Springs, Vitamin Water and complimentary digital copies of the Echotone soundtrack!
7:15 PM
to 8:55 PM
8:00 PM
to 9:25 PM
8:00 PM
to 9:00 PM
Comedy Showcase: Comedy Death-Ray Presents (early)
67 Attendees
Location
Esther's Follies
Type Panel, Interactive
SXSW is thrilled to host Scott Aukerman’s “Comedy Death-Ray”, a cornerstone of the LA comedy scene for nearly 10 years.
8:00 PM
to 12:00 AM
Florida State Film School Celebrates the World Premiere of No Matter What
12 Attendees
Location
TBA
Join us in welcoming the cast and crew of the feature film No Matter What, which premieres Sunday, March 13 at 4:15pm at the Alamo Ritz 1.
Tags Party
8:00 PM
to 3:00 AM
Frog Design Interactive Opening Party
454 Attendees
Location
Whitley Building
Type Party, Interactive
The legendary Opening Party lives on in a fantastic new location. Come see what new tricks frog design has up its sleeve at the biggest, baddest opening bash ever.
8:00 PM
to 12:00 AM
Mogwee Live Official SXSW 2011 Opening Night After Party
81 Attendees
Location
Mohawk
Type Party
Speaker/Artist(s) Info
Wash Out
DJ Premier
Black Joe Lewis & The Honeybears
RAC DJs
The Limousines
DJ Aaron Axelson
Badge+RSVP required
8:00 PM
to 9:00 PM
Foursquare's Austin Unlocked Party VIP
37 Attendees
Location
Cedar Street Courtyard
by invitation
NOTE THIS EVENT IS BY INVITATION ONLY
Type Unofficial Party
First hour of 4SQ party is invite only, then it's open to the public!
Website http://foursquare.com/sxsw/
8:00 PM
to 3:00 AM
That Internet Party
90 Attendees
Location
Red 7
Type Unofficial Party
Speaker/Artist(s) Info
Nazcarnation, White Arrows, Soft Healer, Skiggy Rapz, Flying Turns, Learning Secrets, DJ Kosha Dillz, DJ DNS, Mickey Schiff DJ Set, The New Movement w/ Lamebook Live
Sponsored by Lamebook, Texts From Last Night, Chuck Norris Facts, Passive Agressive Notes, Regretsy
8:20 PM
to 9:00 PM
The Limousines
44 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
The Limousines
Ning Presents... Mogwee Live @ The Mohawk
The Official SXSWi Opening Night After Party
Doors open at 8pm. First come first serve. Arrive early!
Website http://go.ning.com/sxsw
8:30 PM
to 10:14 PM
8:30 PM
to 10:03 PM
8:30 PM
to 10:08 PM
9:00 PM
to 10:45 PM
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to 10:44 PM
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to 10:29 PM
9:00 PM
to 12:00 AM
Fandango + Alamo Drafthouse Launch Party
156 Attendees
Location
Highball
Fandango now tickets to the Alamo Drafthouse! Help us celebrate with free drinks, Karaoke Apocalypse, a photo booth, prizes and more! The party is open to all 21+ SXSW badge holders. RSVP at FandangoSXSW.eventbrite.com for more details and a chance to win free movie tickets! Fandango can be found at www.fandango.com, 1-800-FANDANGO and via our mobile apps for iPhone, iPad, Android, BlackBerry, Windows Phone 7 and Palm Pre.
9:00 PM
to 12:00 AM
9:00 PM
to 1:30 AM
The Green Room hosted by Syncapse
57 Attendees
Location
Malverde
Type Party, Interactive
Join us as we honor the speakers/panelists of SXSW - all are welcome to mix and mingle, enjoy specialty cocktails by Malverde mixologists, and unwind to the music of a celebrity DJ JFK from MSTRKRFT.
9:00 PM
to 10:00 PM
Neighbors
13 Attendees
Location
Venue 222
Type Unofficial Music
Head to Venue 222 as Etsy transforms our pop-up Craft Labs into a rocking music venue. Brooklyn-based Neighbors (http://neighborsmusic.com) will open our Saturday night party with a set that channels '80s UK new wave and '90s synth pop. Stay afterwards and stake out a good spot for the Black Angels at 10PM and other fun surprises.
Drink, dance, play. We'll be at Venue 222 all weekend with more workshops, panels, parties, and more.
Website http://etsy.me/etsyaustin
9:00 PM
to 3:00 AM
Copyblogger Presents an Indelicate Diversion
97 Attendees
Location
Beauty Bar
Type Unofficial Party
Join Copyblogger and other smart people for an indelicately delicious good time!
Everyone who RSVPs will be sent the password for the open bar before the party. Make sure to arrive early and thirsty, as club capacity is limited (fire codes and whatnot).
In addition to the one hour 11 minute open bar featuring the music of Girl Talk, we'll have great music all night long thanks to DJs Mel, Kid Slyce and I Wanna Be Her. See you there!
Tags open bar, girl talk, copyblogger, sxswi
9:00 PM
to 11:00 PM
Digital LA - SXSW Cocktails
111 Attendees
Location
Paradise
Type Unofficial Party
We're meeting up at Austin for our third SXSW event. This time, we'll be at the Maple Leaf Digital Lounge, upstairs at the Paradise on Sixth bar, right in the heart of all the action on Sixth Street. Network, enjoy drink specials (cash bar), and participate in Maple Leaf Digital Lounge's Showcase Showdown. More details to come. FREE to attend!
9:00 PM
to 3:00 AM
9:00 PM
to 3:00 AM
TAG Talent Annual Unofficial SXSW Film Party
26 Attendees
Location
Karma Lounge
Type Unofficial Party
Speaker/Artist(s) Info
BAND LINE-UP (more to come):
The Johnston Brothers
http://www.facebook.com/group.php?gid=178607072020
Faction Discord
http://www.facebook.com/pages/Faction-Discord/108109089235884
Legs Against Arms
http://www.facebook.com/pages/legs-against-arms/58926036142
Nick Krause: http://www.imdb.com/name/nm1975228/
TAG Talent "Unofficial" SXSW Party!!
In support of REEL Women and ATA!!
PARTY * SXSW * YOU * SXSW * PARTY
++ please keep reading below ++
Hosted by the hilarious comedian Sheena Simmons and J.Ryan Jarman
DJ's: YAWS (Bucklup Ent/Underground Nation)
Want to be REALLY COOL??
Hang with the VIP's and support good causes!!
http://partywithtagduring.eventbrite.com/
Facebook - FRIEND US!!: http://www.facebook.com/pages/The-Atherton-Group-TAG-Talent-Agency/40338713629
This event is supported by:
Team West Real Estate: http://www.teamwestre.com/
Weirdo's Austin: http://www.weirdosaustin.com/
The Salvage Vanguard Theater: http://www.salvagevanguard.org/
The Hideout Theater: http://www.hideouttheatre.com/
Waialua Sodaworks: http://www.waialuasodaworks.com/
Contact us:
Office@TagTalent.com
JarmanEntertainment@gmail.com
Looking for sponsors! If you are interested, please call Jacen at 512-437-1322.
The Atherton Group (TAG) represents professional, award-winning talent, as well as the most impressive rising stars in the business. Our actors can be seen in TV/Films such as "True Blood", "Friday Night Lights", "Treme", SUPER 8, HUMANS VS ZOMBIES and THE DESCENDANTS.
IMDB Pro: http://pro.imdb.com/company/co0090643/
IMDB: http://www.imdb.com/company/co0090643/
9:30 PM
to 11:31 PM
9:30 PM
to 11:06 PM
9:30 PM
to 10:51 PM
9:30 PM
to 10:30 PM
Ning SXSWi Opening Party
329 Attendees
Location
Mohawk
Type Party, Interactive
The SXSWi opening night after party, featuring Washed Out, Black Joe Lewis & The Honeybears The Limousines and DJ Premier. Also, RAC (Remix Artist Collective)and DJ Aaron Axelsen of Popscene. RSVP: http://go.ning.com/sxsw
9:30 PM
to 10:10 PM
Washed out
57 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
Washed out
Ning Presents... Mogwee Live @ The Mohawk
The Official SXSWi Opening Night After Party
Doors open at 8pm. First come first serve. Arrive early!
Website http://go.ning.com/sxsw
10:00 PM
to 11:36 PM
10:00 PM
to 12:00 AM
The Black Angels
82 Attendees
Location
Venue 222
Type Unofficial Music
Head to Venue 222 as Etsy transforms our pop-up Craft Labs into a rocking party space. The Black Angels (http://www.theblackangels.com) take the stage at 10PM but come early for a sweet spot. We'll have music, drinks, dancing, and other surprises.
Come party on Saturday, bring all your friends, and then stop by again on Sunday for more workshops, panels, parties, and a fashion show. Etsy is taking over Venue 222 and we'll be there all weekend!
Website http://etsy.me/etsyaustin
10:00 PM
to 3:00 AM
Adaptive Path, Typekit, Get Satisfaction Party
106 Attendees
Location
Betsy's Bar
Type Unofficial Party
We’re honoring the timeless SXSW tradition of the party. Please join us, along with our friends at Adaptive Path and Get Satisfaction, at Betsy’s Bar/District 301 from 10pm to 2am Saturday, March 12th.
10:30 PM
to 10:35 PM
10:30 PM
to 12:02 AM
10:30 PM
to 11:30 PM
Comedy Showcase: Comedy Death-Ray Presents (late)
64 Attendees
Location
Esther's Follies
Type Panel, Interactive
SXSW is thrilled to host Scott Aukerman’s “Comedy Death-Ray”, a cornerstone of the LA comedy scene for nearly 10 years.
10:30 PM
to 11:10 PM
Black Joe Lewis
80 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
Black Joe Lewis
Ning Presents... Mogwee Live @ The Mohawk
The Official SXSWi Opening Night After Party
Doors open at 8pm. First come first serve. Arrive early!
Website http://go.ning.com/sxsw
11:00 PM
to 1:00 AM
RAC
27 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
RAC
Ning Presents... Mogwee Live @ The Mohawk
The Official SXSWi Opening Night After Party
Doors open at 8pm. First come first serve. Arrive early!
Website http://go.ning.com/sxsw
11:10 PM
to 12:30 AM
DJ Premier
61 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
DJ Premier
Ning Presents... Mogwee Live @ The Mohawk
The Official SXSWi Opening Night After Party
Doors open at 8pm. First come first serve. Arrive early!
Website http://go.ning.com/sxsw
11:30 PM
to 1:12 AM
11:30 PM
to 1:00 AM
11:59 PM
to 1:26 AM
11:59 PM
to 1:31 AM
1:00 AM
to 3:00 AM
DJ Aaron Axelsen
12 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
DJ Aaron Axelsen of Popscene & Live 105
Ning Presents... Mogwee Live @ The Mohawk
The Official SXSWi Opening Night After Party
Doors open at 8pm. First come first serve. Arrive early!
Website http://go.ning.com/sxsw
3:00 AM
to 3:00 AM
Daylight Savings Time
86 Attendees
Location
Your Watch
Type Party
It's not 2am anymore, it's now 3am!
9:00 AM
to 11:00 AM
Bloody Mary Bar at Circus Mashimus Lounge
98 Attendees
Location
Austin Convention Center, 3
Type Unofficial Party
You say Tomato
We say Clamato
But regardless what you call it- it’s still a hangover. Come get yourself a little hair of the dog before you head to your first morning session. From 9am to 11am Friday thru Tuesday.
C’mon you know you need one.
*Generously sponsored by Rovi
Tags free booze, hangover cure, api, geek, lounge
Website www.circusmashimus.com
9:00 AM
to 11:00 AM
Dogpatchlabs SXSW Edition
17 Attendees
Location
Dirty Dog Bar
Type Unofficial Party
Polaris Ventures is excited to announce that it will bring its spirit of “open source entrepreneurship” to SXSW 2011, by opening a special edition of Dogpatch Labs. On Sunday March 13 and Monday March 14 Dogpatch Labs Austin will open its doors to entrepreneurs needing a place to work and hang out. DPL Austin will be located at Treehouse Pub, 501 East 6th Street – right in the heart of SXSW action. Similar to Dogpatch in New York, Cambridge and San Francisco there will be free desks, WIFI, food, space for informal meetings and a special SXSW foosball room! So if you are in between sessions and need a place to get some work done and prefer not to be in your room, hotel lobby or coffee shop, sign up at for a spot at Dogpatch Labs.
We would like to invite any and all entrepreneurs who are working on interesting projects to signup and tell us about yourself and your company. While we do not have unlimited space we will try to accommodate as many entrepreneurs as possible
Additionally, Peter Flint (@pflint), Mike Hirshland (@vcmike), Dave Barrett (@dbodbo) and myself (@ryanspoon) will be holding office hours at Dogpatch Labs and would be very interested in meeting with companies.
You can sign up here for meeting time slots:http://ohours.org/PolarisVentures
Here’s the full Dogpatch Austin Schedule:
9am-11pm DPL open for entrepreneurs.
3pm-6pm Polaris Office Hours: http://ohours.org/PolarisVentures
5pm-6pm Informal Open office hours with Partners
8pm-11pm DPL SXSW Party (private invitation)
Monday:
9a-11pm DPL re-opens for entrepreneurs.
3p-6p Polaris Office Hours http://ohours.org/PolarisVentures
8pm-10pm Partners vs entrepreneurs foosball tournament (private invitation)
9:00 AM
to 11:00 AM
Maple Leaf Digital Lounge
31 Attendees
Location
Paradise
Type Unofficial Party
Introducing the Maple Leaf Digital Lounge: at the South by Southwest Interactive Conference. The Maple Leaf Digital Lounge (MLDL) is a pioneering event to be held during the Interactive portion of the 2011 South by Southwest Conference (SXSW) with the intent to highlight and promote innovative Canadian companies to the attendees of the SXSW conference (mainly professionals from the marketing, web development, mobile, software development, social media, gaming, digital media and venture capital). We are creating a cluster of Canadian technology that will be promoted at this event. This is a unique concept and Canada is the only country to host “a lounge” at this conference. It will act as a catalyst in promoting Canadian innovation to a large technology & media audience.
Currently, the MLDL is looking for Canada’s top “Interactive” companies. Do you have cutting edge “commercial ready” technology and looking to promote your company (technology) at the South by Southwest Conference? By “Commercial Ready”, we mean technology that has been developed and is currently generating revenue or will be within 6 months. We want to hear from digital media technology companies focused in the following industries: social media, mobile, marketing, multi-media, game development, web development or any related IT areas. At the event, each company will have a table set up/booth to showcase their technology over a two-day period.
What is South by Southwest?
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring in Austin, Texas, United States. SXSW first began in 1987 and is centered on the downtown Austin Convention Center. Each of the three parts runs independently, with different start and end dates. SXSW Interactive has attracted a strong following among web creators and entrepreneurs. SXSW Interactive's focus on emerging technology has earned the festival a reputation as a breeding ground for new ideas and creative technologies. Twitter launched at SXSW Interactive in 2007.
Submission details: Submit a one page executive summary highlighting the technology or service that you want to display at the Maple Leaf Digital Lounge. This document should list the principals/management team of the company, the company website and any other related details of the technology.
http://www.mapleleafdigitallounge.com/apply.php
Are you heading down to SXSW and are interested in supporting fellow Canadians, or want to check out some new innovative digital technology? Stop by the lounge, let us know you are coming and add yourself to our attendee list: http://eventmobi.com/mldl/attendee_edit/771
Date: March 12th -13th, 2011
Location: South by Southwest Conference (Interactive Program)
Austin, Texas, Paradise on Sixth (http://paradiseonsixth.com/)
Further information visit: www.mapleleafdigitallounge.com
Email info@mapleleafdigitallounge.com
Blog: http://mapleleafdigitallounge.com/blog/
Twitter: http://twitter.com/mldlca
Facebook Page: http://www.facebook.com/pages/Maple-Leaf-Digital-Lounge/134905679891934
…
Website www.mapleleafdigitallounge.com
9:30 AM
to 10:30 AM
15 Slides, Three Writers, Three Ways -- One Hour
150 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Jim Coudal, John Gruber, Michael Lopp
In this presentation, you will see the same set of 15 slides -- three times. Three different writers will walk through the same set of slides and explain their approaches to getting started, editing ideas, figuring out how to get unstuck, and understanding when they're done. Part improv and part preparation, this presentation will give you three totally different and unexpected perspectives regarding the art of writing.
Tags Panel
9:30 AM
to 10:30 AM
Beyond the Hype: Mobile App Opportunities In Africa
32 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker Justin Arenstein
Africa's 1 billion people are the world's fastest growing market for mobile phones. Sales of mobile phones on the continent grew 22% year-on-year in 2009, and are projected to add another 280-million users by 2015. But Africans are not just users: they’re also pioneering ground-breaking new mobile services, leading the world in everything from mobile money to mobile health. The speed of growth has, however, created so much sensational hype that it is difficult to tell the real opportunities from misleading exaggeration. This panel will cut through the hype, to explore the real opportunities in Africa for mobile app developers: is it all low-tech, or are there markets for cutting edge apps? Where are the most sustainable markets, what kinds of apps / services are most likely to succeed, and which mobile platforms offer best scope for success? The panel will also examine the successes and failures of developers who have already taken the plunge, and will evaluate which African mobile developers are best placed for partnerships or other collaborations. And, because Africa is pioneering its own world-class mobile services in everything from augmented reality to geo-social and other location-based services, we will explore which of those mobile innovations are poised for global expansion.
Tags Panel
9:30 AM
to 10:30 AM
Can The Internet Make Us Happy?
82 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Alice Marwick, Anastasia Goodstein, Catherina Rodrigues O'Gorman, danah boyd, Kevin Hansen, Veer Gidwaney, Pamela Rutledge
Can "tweeting" release Oxytocin? Does looking through your friends' Facebook photos or reading the newsfeed impact your mood? This panel will look at how the internet and social networking actually impacts how we feel and will explore opportunities for using technology to help people feel better. We'll discuss the current research as well as innovative sites, applications and other virtual interventions designed to improve our mental health with an emphasis on young people (16-24).
9:30 AM
to 10:30 AM
Creative and Effective Leadership in Design Environments
107 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Sarah Nelson, Sarah B Nelson
A search on Amazon shows 62,000+ books on leadership but almost nothing to help creative team leaders build and sustain a creative environment. Creativity and innovation can be delicate and emotionally fraught processes. Leadership theories are helpful, but what do you do when your star designer suddenly starts mailing it in? Or a project team is frozen in infighting? Or one of your designers just can't find their footing in a new project? When you got your big promotion for being an amazing designer, no one told you that you needed an entirely new skill set. Sink or swim, baby. For this session, Sarah B. Nelson gets practical on the topic of creative leadership. From vision development to team alignment, from bottom-up empowerment to top-down intervention, Sarah will inspire you with practical ideas to motivate your team and rouse them to greatness. She will draw on her extensive experience leading creative teams at Adaptive Path and Hot Studio -- and inform the discussion with research and interviews from organizational psychologists, experienced managers, and successful creative leaders.
9:30 AM
to 10:30 AM
Daily Deals: Where Ads Become Content
100 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Aaron Batalion, Jim Moran, Jonty Kelt, Tricia Han
Local deals, once relegated to the weekly circular, now drive the fastest growing sector in internet history. Groupon, LivingSocial, BuyWithMe and others created a billion dollar industry almost overnight. Local publishers have influenced our spending for years, but they are finding a powerful new monetization vehicle as offline commerce comes online. Hundreds of publishers have launched Daily Deal products in the last six months, and this is just the beginning. The founders of LivingSocial, DailyCandy Deals, Group Commerce and Yipit will discuss the future of the Daily Deal space and how local media companies, apps and directories are adapting to it.
Tags Panel, #dailydeals
9:30 AM
to 10:30 AM
Data-Driven Government: Improving the Citizen Experience
66 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Matt Lira, Rich Thau, Aneesh Chopra, Julie Germany
Over the past several years, there have been many discussions regarding how interactive technology can drive change in our nation’s politics – but of perhaps greater importance is how technology can improve the daily functioning of our nation’s government. The discussion should not be a partisan one – this panel will bring together leading innovators from both parties to engage in a post-partisan discussion about how technology can improve the public’s interactions with their government. This discussion should be about specifics – we can all agree on the broad principles that technology drives change – but we have all heard that conversation before. This panel will focus on the specific progress that has been made, the specific opportunities that exist in the near future, and the specific challenges that need to be addressed. As citizens increasingly become on-demand consumers in their daily lives, it is clear that government needs to better utilize interactive technology or it will only be more radically disconnected from the public. This is not a political conference, which is precisely why it should be where this conversation takes place – how can the innovations from the creative, marketing and interactive communities be applied to improving our nation? Our government needs to modernize. We need to move forward and debate new ideas, focusing on how we can collectively make our government work smarter, faster and better for all citizens.
Tags Panel
9:30 AM
to 10:30 AM
Day Stage presented by Ogilvy
13 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Alas, Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
Tags Lounge
9:30 AM
to 10:30 AM
Death of the Relational Database
65 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Hank Williams
People have begun to realize the enormous gap between the relational database abstraction and the way people actually think about information. To be clear, I am not suggesting that relational databases will stop being used or that they are going to go away, but that developers are going to stop thinking of their data in relational database terms. Everyone from regular users to sophisticated developers thinks about information in a pretty simple way. There are objects, and there are connections or relationships between objects. For example if you have two objects, a cup and a table, the relationship between them might be “sitting on”, indicating that the cup is sitting on the table. What makes this model so sturdy is that we can continuously add new objects: tables, cups, chairs, floors, table cloths, etc. And we can add infinite relationships, such as sitting on, sitting under, covering, etc. Computer scientists, and now, thanks to Facebook, everybody else, refers to this structure as a graph. New data models such as the graph provide new ways to think about persisting data. The death of the relational database means the death of the relational database *abstraction* as a way that programmers think about data. What programmers need is to model data in the most natural way possible, and we are starting to see storage abstractions that are closer to how humans think instead of how computers need to.
9:30 AM
to 10:30 AM
Decision Trees: YouTube's New Breed of Interactive Storytellers
63 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Marc Hustvedt, Rafi Fine, Rob Polonsky, Tony Valenzuela
YouTube's annotations tool opened up a whole new way telling stories, with the rise of interactive videos that let viewers "choose-their-own-adventure" as they navigate through the story. This panel bring together the best and most creative of YouTube's new breed of interactive storytellers to share their secrets of how they pull off these complex creations—including a walkthrough of actual viewer decision trees from their projects.
Tags Panel, #intervideo
9:30 AM
to 10:30 AM
Decision Trees: YouTube's New Breed Of Interactive Storytellers
23 Attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Marc Hustvedt, Rafi Fine, Rob Polonsky
YouTube's annotations tool opened up a whole new way telling stories, with the rise of interactive videos that let viewers "choose-their-own-adventure" as they navigate through the story. This panel bring together the best and most creative of YouTube's new breed of interactive storytellers to share their secrets of how they pull off these complex creations—including a walkthrough of actual viewer decision trees from their projects.
9:30 AM
to 10:30 AM
Disconnecting the Dots: How Our Devices are Divisive
27 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Roy Christopher
We drive cars to the gym to run miles on a treadmill. Inclement weather notwithstanding, why don’t we just run down the street? The activities are disconnected. We sit in close physical proximity with each other and text others far away. The activities are disconnected. Technological mediation creates a disconnection between physical goals and technology’s "help" in easing our workload. There are at least two types of disconnection enveloping our days: one between ourselves and our environment (e.g., pumping water vs. pumping iron) and one between ourselves and each other (e.g., individual distraction vs. global connection) with technology wedged in between in both cases. If our culture is essentially technology-driven, then what kind of culture emerges from such disconnections between our physical goals and our technologically enabled activities?
Tags Solo, #divisivedevices
9:30 AM
to 10:30 AM
Getting Your Breakthrough Idea Approved by Decision Makers
59 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Whether it is a cool iPad app, a Facebook promo or an engaging blog concept, great new interactive ideas must get green-lighted before they see the light of day. In many companies this can be a frustrating experience. This panel will provide advice on how to get to “yes” from marketing executives who have approved (and killed) ideas like yours. A discussion of examples from the panelists’ respective companies will be followed by an “open mic” session where the members of the audience get to make one-minute quick pitches for advice from the panelists. The attendee with the best pitch will get a $100 gift card to celebrate his/her creative idea by exploring Austin’s exceptional eateries (or drinkeries) during the conference.
9:30 AM
to 10:30 AM
Local: The Next Big Thing in Online Advocacy
28 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Ben Rattray
Online advocacy groups traditionally focus on demanding change from Congress, which is largely unresponsive to these efforts. Find out how citizen activists are changing the face of civic participation by using social media to mobilize people in their neighborhoods, schools and cities to successfully fight for local change every day.
Tags Solo
9:30 AM
to 10:30 AM
Making Money with Wordpress (Without Working at Automattic)
59 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Shane Pearlman, Alex King, Brandon Jones, Sonia Simone
WordPress is free! It does astounding things out of the box. But it doesn't do everything. Therein lies the opportunity. Tons of people are making serious money with WordPress, why aren't you? In this session, each panelist will cover a core business opportunity with WordPress: * Customization Services * Design Products & Premium Themes * Premium Plugins * Content Properties We'll share how some of our panelists grossed close to a million in revenue last year from WordPress related design and development services with the help of a small team of talented freelancers or employees. We'll explore the approach that Brandon, the #1 premium theme seller in North America, used to gross $250k in the last year (not bad for one dude). There are no shortages of opportunity. Get insight into how you can be successful from someone in each of these categories who is killing it and making real money (without working for Automattic).
9:30 AM
to 10:30 AM
Measuring Social Media – Let’s Get Serious
160 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Christina Warren, Jason Falls, Kevin Weil, Raj Kadam
If you’re in charge of social media for your company, you’re likely struggling to show the executives what exactly all that hard work does for the business. You know it’s worthwhile, and you know there’s ROI, but you don’t have the tools or the resources to scientifically measure exactly what it all means. In fact – it’s probably getting to the point where you’re fed up. This panel will gather experts from the social media monitoring and analytics world to share insights into the best ways to measure your social media campaigns without having to go to the ends of the earth to do it. What should you be paying attention to? What doesn’t really matter? How can you make measurement less of a burden and more of a strategic advantage? Panelists will share real-world examples of how you can start measuring with accuracy and ease without losing any more sleep.
9:30 AM
to 10:30 AM
Mobile Social Gaming: The Next Frontier
60 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Volker Hirsch
80% of the world population has access to mobile vs. only 23% with access to the Internet! Social interaction has revolutionized (online) digital media as it has opened new demographics and provides for a more compelling and relevant experience for users in addition to opening new tangents for search, recommendations, etc. The transformative power of social context was especially pronounced in gaming (cf. Zynga ["Farmville"] et al. who have grown into large businesses very quickly). The mobile landscape is significantly more complex than the Internet (dozens of platforms, hundreds of distribution channels, hundreds of jurisdictions), and the medium has indeed very different underlying dynamics (screen size and general form factor, input methods, mobility, use cases, etc). It is therefore vital to gain deep understanding about the underlying dynamics of both the medium as well as the users' approach in using that medium. It is essential to avoid a "Galapagos effect" where certain models only work on limited platforms (e.g. iPhone) or in specific territories (e.g. Japan). Only a fraction of the world's 5bn (!) mobile subscriptions are on iPhones or are in Japan, and one needs to look to tackle the fragmentation dilemma in order to unlock the enormous potential the largest medium in the world has to offer. This session will show the rationales that need to be applied to understand the medium and will outline paths to successfully address it.
Tags Solo, #mobilesocial
9:30 AM
to 10:30 AM
Mobilizing Performance from Search
28 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Rich Devine
By 2012, 20 percent of all search queries will come from a mobile device. While there is growing focus on creating mobile site experiences and applications, not enough businesses focus on their mobile search experience. Just because you’ve optimized search for the desktop doesn’t mean it works on a mobile device. Mobile search is different than desktop search—and for many businesses, it’s a critical step toward customer success. Our discussion focuses on three core actions: how to identify unique business opportunities for mobile search, how to optimize for mobile search, and how to measure the performance and value of mobile search.
Tags Solo, #mobilesearch
9:30 AM
to 10:30 AM
My Prototype Beat Up Your Business Plan
99 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The business plan, as a tool to lure potential investors, secure early customers, and guide the direction of your business, is a dying construct. Smart entrepreneurs realize that a prototype is worth a thousand business plans. This panel will focus on prototypes as a tool to accelerate the success of your business, and will have a particular emphasis on the role of prototyping in business modeling, fund raising, product development, and sales. We'll talk specifically about how prototyping can allow you to more efficiently allocate resources (both talent, time and money), discover customers’ unmet needs, outsmart the competition, and move potential investors from interested to infatuated.
Tags Panel, #MyPrototype
9:30 AM
to 10:30 AM
One Codebase, Endless Possibilities: Real HTML5 Hacking
115 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Joe McCann
HTML5 is no question the "buzzword du jour" in tech nowadays, but looking past the vernacular cruft one will discover that the HTML5 technology STACK is actually an incredibly powerful & useful framework for apps well beyond the traditional web browser. Massive companies like Google and Hewlett Packard are placing huge bets on the future of "HTML5 App development". From HP/Palm's WebOS to be used in their mobility products to Google's Chrome OS, HTML5 is not simply another buzzword that can be treated as a mere passing trend, but should actually be taken seriously for app development. But what makes up the HTML5 stack and how will it truly be the future of software? What are the benefits & risks associated with using the HTML5 stack? Prove to me it works. All of these questions & demands will be answered & showcased in the presentation including important issues such as: What constitutes the HTML5 stack Benefits of using the HTML5 stack Use a single codebase Rapidly prototype an app targetting multiple devices including: iPhone, iPad, Android Devices, Chrome OS Devices, Mobile Webkit Browsers, Desktop Browsers Target thousands of developers for extensibility & community development See code & install an actual working HTML5 app that works on a number of devices See code best practices in use for tailoring the UI based on the user's device See code using Phonegap to create native mobile apps See code using Titanium to create native desktop apps
9:30 AM
to 10:30 AM
Patients/Caregivers on Facebook: Establishing Boundaries Without Barriers
20 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Social media platforms create new challenges for healthcare practitioners and other professionals who actively participate in online communities that have emerged on Facebook, Twitter and similar applications. While it's not unusual for those with chronic health issues and long term medical problems to build close relationships with care providers "in real life" - legal, ethical and practical issues emerge when patients/clients seek to add care providers to online networks. How, for example, should a pediatric nurse respond when a cancer patient's mom wants to become a Facebook "friend"? What parameters must be established now that these public conversations could become of an official medical record? What else is preventing medical staff and healthcare organizations from adopting social media? Engage with panelists - patients and healthcare workers - who actively use social media and are articulate advocates for its benefits in the complex world of healthcare delivery. Panelists for this session have developed ways to establish appropriate boundaries without creating barriers to health education and empowerment. Attendees will develop a more sophisticated awareness of privacy and engagement within online communities. They'll learn how those in the healthcare community have dealt with significant concerns and developed effective ways to resolve ethical conflicts, and will leave the session with a framework for addressing similar concerns within their own networks.
9:30 AM
to 10:30 AM
Radical Openness: Growing TED by Giving it Away
94 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker June Cohen
Over the last four years, TED has evolved from a 1,000-person conference to something much larger ... TED Talks have been viewed more than 400 million times worldwide, and are available in 80 languages, thanks to volunteer translators. And over the last two years, more than 1000 independently organized "TEDx" events have been held worldwide, in 100 countries and 50 languages. What's enabled this growth? The cross-cultural, cross-generational appeal of TED's mission ("Ideas worth spreading") and also the philosophy of "radical openness" that's underscores all of TED's initiatives. From the conference to the code, TED has been opening itself up for participation, and this has had a profoundly positive effect on its mission, its scale, and its bottom line. In this presentation, we'll share the details of how TED has opened up, and what this has meant from both a business perspective, a content perspective and a technology perspective. We'll also take a look ahead, with some you-heard-it-first-at-SXSW news.
Tags Solo
9:30 AM
to 10:30 AM
Social Media Is Science Fiction
40 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
What do science fiction stories tell us about how social networking and user-generated content will evolve? How it will affect us as a civilization? Futurists and SF writers will explore real possibilities for the next fifty years of social media - and debunk bad futurism that predicts either total abundance or complete apocalypse.
Tags Panel
9:30 AM
to 10:30 AM
Sunday Yoga
32 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Neal Pollack
If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
9:30 AM
to 10:30 AM
Texas Game Incubator
8 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Jennifer Bullard, Frank Roan, Frank Coppersmith, Gordon Walton
The Texas Game Incubator is a non-profit organization focused on creating jobs and wealth in Texas through the promotion of game-focused entrepreneurship. Learn how TGI can help you connect with development professionals or provide support to your brand-new start-up company in the interactive digital media space. Our intention is to make Texas a global leader in the video game & applied games industries.
Tags Panel
9:30 AM
to 10:30 AM
The Music of Interaction Design
84 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Cennydd Bowles, James Box
While both music and design have theoretical underpinnings, they also share a certain ineffability. A musical masterpiece and an exceptionally crafted experience demand more than the simple application of theory. They also demand virtuosity. Designers must skilfully bring together clicks and gestures — the building blocks of interaction design — to form a meaningful experience. Although it's simple to describe these components, we often resort to vague shorthands like 'look & feel' to explain what happens at the experiential layer. Similarly, composers rely on formalised technique to write music; yet ask what makes a piece remarkable and the answer will be similarly nebulous. In this session, we will examine parallels between music and interaction design, including harmony, genre, rhythm, fashion and emotion. Along the way, we will learn how that which defies easy definition can elevate digital and musical works from good to miraculous.
9:30 AM
to 10:30 AM
The New Gilded Age: Telecommunications in the 21st Century
14 Attendees
Location
Hilton, Salon H
9:30 AM
to 10:30 AM
The User Generated Revolution, Social Media Overcoming Censorship
17 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Julian Siddle, Sanam Dolatshahi, Raymond Li
The current protests in Egypt, seem to have begun on Facebook. Social media is becoming an essential tool for activists in repressive societies. In 2009 the Iranian government expelled foreign media and jammed international broadcasts. For the BBC's Persian TV emails, video, Twitter and Facebook postings from Iran became the main source of news. Groundbreaking stories were complied using material from viewers and listeners - often sent in with great personal risk to themselves. In the Xingjian province of China government censors were defeated by a tweet - news of a popular uprising amongst the regions Uighurs in this remote province leaked out to the world's media. A military clampdown ensued, but not before foreign media got to the region and heard the Uighurs grievances. Conversely the oppressors use the same social media tools, partly to spread disinformation about their activities, but also in the cases of groups such as the Taliban, to push their beliefs. The panel will discuss how censorship and suppression is made more and more difficult to hide by the social media revolution, and the impact of this for traditional media organisations. Julian Siddle the inventor of the BBC's technology programme Digital Planet leads the panel with journalists from the BBC Chinese and Persian services who were actively involved in these stories. Examples of UGC - user generated content; videos produced by the public in places with repressive regimes, will be shown during the panel.
Tags Panel, #socialmedia
9:30 AM
to 10:30 AM
Too Small, Too Open: Correcting Wikipedia's Local Failure
28 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Deepina Kapila, Michael Trice, Philip Neustrom, Phoebe Ayers
What happens when Wikipedia isn't big enough? This is a key question for those developing closed community spaces. Wikipedia came onto the scene promising to offer a repository for all knowledge, and it turned into the world’s best encyclopaedia—absolutely nothing more, nothing less. A remarkable achievement it is, but one that never managed to store local knowledge with the same reverence as general, global knowledge. This panel will explore how developers are trying to address these limitations by building a different kind of collaborative environment. From local wikis that only allow those who live in the community to contribute to government-sponsored social networks meant to enhance a specific organization, the panel examines the viability of closed and semi-open networks. The panel will specifically look at how you get local communities involved in mass collaboration: 1) What topics generate traffic for local communities? 2) Which current collaborative tools work best for community engagement? 3) What kind of collaborative tools are needed for the future? 4) How do local collaborative environments reach out to community members who lack digital literacy? To answer these questions on local collaboration the panel will involve experts involved with DavisWiki.org, The Wikimedia Foundation, and those involved in digital inclusion efforts in underprivileged communities.
Tags Panel, #localwiki
9:30 AM
to 10:30 AM
Your Computer is the Next Wonder Drug
13 Attendees
Location
Hilton Garden Inn, Rio
Type Panel, Interactive
Speaker Jonathan Richman
A few times each year, the press buzzes about the latest scientific advance that will someday cure any one of the diseases we fear the most. Nearly every one of these will turn out to be nothing more than a news story and far from a pill that can help improve our health. We spend hundreds of millions of dollars every day on research, as we struggle to find the "magic bullet" that will rid the world of conditions such as cancer, heart disease, and diabetes. We almost never find the magic. While the big, historic scientific advances may be what dominate the headlines, in the end, it's the small improvements and better utilization of the technology we have already have that will ultimately lengthen our lives and improve its quality. These technologies don't come from labs filled with test tubes or cell cultures, but rather from labs filled with computers and the programs that run them. In the future, it will be digital technologies that prevent, treat, and finally cure diseases and not the latest "blockbuster" drug that has yet to be discovered (and might never be). Digital technologies can already help us understand which treatments are best for us, what diseases pose the greatest risk, and how diseases spread among us. They can improve our interactions with doctors and improve access to care for everyone. Instead of waiting for the next miracle drug to be developed, you might find the miracle was there all along right inside the computer you use every day.
10:00 AM
to 11:00 AM
Khoi Vinh
16 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Khoi Vinh, former design director at the NY Times, will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Ordering Disorder: Grid Principles for Web Design
10:00 AM
to 11:00 AM
Newstopia: The New Business Models For News
45 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Mark Briggs
The Internet has forever changed the way that news is produced and consumed. It has crippled the traditional business model for print publishers by exploding the distribution monopolies they once enjoyed. It has also been a boon to the audience, allowing accessibility, interactivity and accountability for journalism like never before, and allowing new business models to emerge. Much has been written about using digital tools for the practice of journalism (including what I've contributed with Journalism 2.0 and Journalism Next) so this book will focus primarily on using digital tools (in a new digital ecosystem) to launch and successfully run a new media news business. New digital models have a proven, sustainable economic model supporting quality journalism. A closer look at the new forms of news and journalism that are succeeding will reveal how journalists/entrepreneurs can use those lessons to launch their own start-ups.
Tags Book Reading
10:00 AM
to 12:00 PM
Found Type Photo Walk
36 Attendees
Location
Hilton
Type Unofficial Party
The 2011 SXSW Found Type Photowalk is go! We are happy to announce that this year’s photowalk will take place on Sunday, March 13th, 2011. The plan is to meet once again in the lobby of the Hilton Austin (same as previous years) and depart around 10:00am. This year we will be heading west towards Congress Avenue and then wandering south across the bridge over Town Lake. Let’s see what type lurks beyond the downtown core, shall we?
10:20 AM
to 11:20 AM
Mark Briggs
5 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Mark Briggs will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Newstopia: The New Business Models for News
10:30 AM
to 11:20 AM
GroupMe Founders with Ellen McGirt
20 Attendees
Location
PepsiCo Stage - Meeting Room 2
Type Panel, Interactive
Meet the co-founders of this red-hot startup, and find out how group messaging is changing the way we communicate – both on a personal and professional level.
Featuring Ellen McGirt, Fast Company, Jared Hecht, GroupMe, Steve Mantocci, GroupMe
10:45 AM
to 12:15 PM
10:50 AM
to 11:50 AM
Cennydd Bowles and James Box
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Cennydd Bowles and James Box will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Undercover User Experience Design
11:00 AM
to 12:08 PM
11:00 AM
to 11:08 AM
11:00 AM
to 12:30 PM
11:00 AM
to 11:05 AM
11:00 AM
to 11:09 AM
11:00 AM
to 11:18 AM
11:00 AM
to 11:15 AM
11:00 AM
to 11:09 AM
11:00 AM
to 12:32 PM
11:00 AM
to 12:37 PM
11:00 AM
to 11:10 AM
11:00 AM
to 11:03 AM
11:00 AM
to 11:10 AM
11:00 AM
to 12:00 PM
#FAIL: Infamous Social Media PR Disasters
113 Attendees
Location
AT&T Conference Center, Room 203
Type Panel, Interactive
Speaker Marla Erwin
#Amazonfail, United Breaks Guitars, Motrin Moms: These are just a few of the social media PR disasters caused by inattention, poor service, or a failure to understand the target market. In the age of blogs, Twitter, Facebook, and YouTube, one customer service mistake can be all over the web before you can say “non-apology form letter.” Enjoy a history of edifying and often hilarious social media misfires, and learn how to avoid being on the receiving end of user-generated campaigns that can cost thousands or even millions in bad publicity.
11:00 AM
to 12:00 PM
A Media-Based Economy for Detroit's Future
18 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Jeanette Lee, Adriel Thornton, Benjamin Chodoroff, Diana Nucera, Ilana Invincible, Mike Medow
Detroit is what the rest of the world has to look forward to. This panel will explain why there's hope in that statement, when you consider the growing community of citizen journalists, culture producers, technologists and small-business owners who are building a media-based economy at the city's grassroots. Neighborhoods are building mesh wireless networks to expand Internet access through community-owned infrastructure. Hackers teach residents how to build computers from salvaged parts and run them with open source software. Musicians use online distribution to reach global audiences, and party promoters give young people a reason to stay in Detroit. Detroit's emerging media economy is nurtured by its legacy of independent music and culture; by the culture of engineering, building and fixing instilled by our experience with the auto industry; and by the creativity and cooperation that comes out of necessity. For the past four years, the annual Allied Media Conference has helped foster Detroit's media economy, convening thousands of media-makers, activists, artists and technologists in Detroit every summer for a weekend of skill-sharing and strategizing. This panel will offer insights from AMC organizers, and other leading innovators in Detroit's creative culture of art and technology. We invite discussion about what the rest of the world can learn from Detroit and vice versa.
Tags Panel, detroitfuture
11:00 AM
to 12:00 PM
Analytics and Social Tools in Practice
105 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker Chris Traganos, Sean Brown, Sean M Brown
Measuring the reach of your social media efforts is a good first step--but it's not enough. Sean will show how MIT Sloan Management Review uses analytics to turn data into insight, and insight into action. Chris will describe the social tools that aggregate, syndicate, and amplify Harvard's message to the world, including integration with Facebook's open graph and real-time Twitter collaboration via Social Flow. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
Tags Solo, #mitharvard
11:00 AM
to 12:00 PM
Anime Meet Up
4 Attendees
Location
Driskill, Maximilian Room
Type Panel, Interactive
Speaker Ken Wallen
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who share a passion for anime. Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
App Savvy - Think First, Code Later
67 Attendees
Location
Sheraton, Capitol E-H
Type Panel, Interactive
Before a single pixel is created, a line of code is written, or a marketing plan is conceived, a prospective app should be looked at strategically. Questions like, “What devices should be targeted?,” “Which category provides the best opportunity for success?,” or "How much will this app cost?," can have direct impacts on the actual development process. This panel will explore the often overlooked, assumed, or ignored product strategy aspects of application development, describing them conceptually while showing them in practice for successful apps on the App Store.
11:00 AM
to 12:00 PM
Bend Over? Surprise! Agencies Are Screwing You
60 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Lucia Mancuso, Meghan Warby
The agency model of billable hours, budget overruns and hierarchical team structures was built in the early 20th century. Although things have changed significantly thanks to technology, labor equity and innovation in other industries, this outdated model continues its vampire-like sucking of vendors dry. Examining the traditional model, we’ll identify reasons why agency-contracted work is potentially perilous for your business. Instead of being results-oriented, agencies charge hourly rates regardless of (un)successful outcomes. Agency staff, constrained by the pressure to bill hourly are stifled creatively and prevented from serving clients as best they can. Should these time sheet zombies continue representing brands to the public? Thankfully, many workable solutions exist: bring creative personnel in house, pay for quantifiable results, empower yourself to learn new necessary skills, insist on agency and vendor accountability, and more. As the sun sets on the agency world, and the ball is in the court of business owners. Are you ready to adapt to the 21st century and make a jump to a new way of doing business?
Tags Core Conversation, #BendOver
11:00 AM
to 12:00 PM
Boagworld Podcast
2 Attendees
Location
Driskill, Driskill Ballroom
Type Panel, Interactive
Speaker Paul Boag, Marcus Lillington
Award-winning web design podcast boagworld.com concludes its latest season with a live show from SXSW. Podcast regulars Paul Boag, Marcus Lilington and Rob Borley are joined by special guest Steve Krug to discuss 'building your website for return on investment'. The show will be an open mic session where you get to ask questions and express opinions about how to make the websites we build and run more profitable.
Tags Podcast
11:00 AM
to 12:00 PM
Building Fences in the Sky: Geo-Fencing Has Arrived
38 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Alistair Goodman
Imagine walking past your favorite restaurant, and receiving a coupon for a free dessert. Imagine jogging through Central Park, taking a break, and receiving a text from The North Face about a trail nearby that you’ve never taken but sounds great. These scenarios aren’t set in the future, but happening today, and are made possible through geo-fencing, the location-based technology pioneered by Placecast. Through geo-fencing, Placecast creates virtual fences around physical locations – stores, entertainment venues, parks, apartment buildings – literally anywhere on Earth. The technology is described here by the NYTimes http://www.vscconsulting.com/placecast/article/8567 and here in the WSJ: http://www.vscconsulting.com/placecast/article/9142 This session will provide data-backed information and dispel myths around location-based services (LBS). The audience will learn: 1) How to go about starting a location-based program utilizing geo-fence technology 2) Challenges and best practices in LBS 3) How geo-fences are being used today, including case studies from major brands such as The North Face, American Eagle Outfitters, SONIC 4) How privacy/security issues are handled Location-based services can offer information, discounts, alerts, and more – all making our lives easier, and bringing the messages we want directly to mobile phones via SMS. The possibilities for geo-fencing are immense, and we’ve only begun to tap into them.
Tags Solo
11:00 AM
to 12:00 PM
Comics Meet Up
7 Attendees
Location
Driskill, Victorian Room
Type Panel, Interactive
Speaker Noah Kuttler
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations can (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Comics. Cash bar onsite. Comic book readers are encouraged to stop by this meet up to interact with other attendees and talk about their favorite books. New readers, as well as old, are welcome to attend. After all, comics are now cool. Hollywood celebrity Megan Fox says she reads the Avengers (citation needed).
Tags Meet Up
11:00 AM
to 12:00 PM
Conde Nast in Start Up Mode
51 Attendees
Location
Sheraton, S. Capitol View
Type Panel, Interactive
Speaker Mark Johnson, Andrew Siegel
There is no doubt that the folks at 4 Times Square are big media, however, in the last year there has been a shift in thinking at Conde Nast, where folks have been creatively working with start ups both inside and out of the company. Hear how.
Tags Core Conversation, #CNSXSW
11:00 AM
to 12:00 PM
Congratulations! Your Brand Is About to Become Obsolete
80 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Andrea Ring, William Charnock
Blockbuster had it all figured out. Kodak was America’s favorite company. Tower Records was the place to be. Cunard was the fastest way to travel. Alas, no more. Each of these companies were blindsided by innovation. In the blink of an eye, their entire reason for being disappeared into thin air. Every day companies new and old, small and large, start down the path to obsolescence. Some have no idea that they are in trouble, others are fully aware and are begging for help. It’s a challenge that can only be addressed by changing culture and behavior, and by a mix of traditional and digital thinking. 1)Identify the opportunity (brand, consumer, behavior, competition) 2)Convince the right people that they have a problem (get thee to the CEO) 3)Build things for consumers and internal audiences (useful things) This session will train people to think differently about how they approach problems, to look at fixing the big picture instead of tactical problems, and to see the opportunity in change.
Tags Dual, #R-GAsavebrands
11:00 AM
to 12:00 PM
Connecting America: The National Broadband Plan One Year Later
8 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker Colin Crowell
Activity on Capitol Hill and at the Federal Communications Commission (“FCC”) this year will directly affect the prospects for ongoing innovation, entrepreneurial investment, universal broadband access, mobile policy, and Internet openness. Early in the Obama Administration, Congress tasked the FCC with the responsibility of developing a National Broadband Plan (“NBP”) to establish the nation’s goals with respect to broadband service and provide a roadmap for achieving them. The NBP, delivered to Congress one year ago, contained a series of recommendations to advance universal broadband access and affordability, promote innovation, and create new wireless opportunities. A principal staff architect of the NBP and a 20 year Capitol Hill veteran, Colin Crowell will discuss the status of the NBP’s implementation, including prospects for obtaining more wireless frequencies for broadband use, reform of the multi-billion dollar universal service program for the Internet era, and current legislative threats to Internet openness and entrepreneurial investment.
Tags Solo
11:00 AM
to 12:00 PM
Crafting the Footage: Editing Your Film
14 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Kyle Henry, Sandra Adair
Kyle Henry’s editing credits include docs broadcast on Showtime, HBO, PBS, IFC, and Sundance Channel. Sandra Adair is Richard Linklater's long time editor/collaborator (School of Rock, Me and Orson Welles, Dazed and Confused). This workshop will take you through the craft of taking raw footage and turning it into cinema gold.
Tags Workshop
11:00 AM
to 12:00 PM
Designing iPad Interfaces - New Navigation Schemas
149 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Lynn Teo
With every new “form factor” comes a unique set of design conventions and interaction paradigms. The emergence of tablet interfaces such as the iPad marks a new chapter in digital design. How much of web navigation or smartphone conventions persist in this new world? And what are we seeing that's new? Are there specific wayfinding and browsing mechanisms that make for a satisfying and productive iPad user experience? Based on an assessment of 50+ iPad applications that run the gamut from utility/transactional interfaces to comic readers and other publishing apps, this presentation provides a focused analysis and assessment of navigation methods in a distilled format. Navigation schemas will be explored by interaction design themes, supported by examples, and recommendations on when best to employ them.
11:00 AM
to 12:00 PM
Digital Moms Meet Up
4 Attendees
Location
Palm Door, Palm Door
Type Panel, Interactive
Speaker Kathryn Irwin
11:00 AM
to 12:00 PM
Dork Intervention: Bringing Design to Agile
55 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Karl Nieberding, Kris Corzine
Agile is broken. How can designers help deliver products that users will love while grappling with the constraints of agile in corporations? With large companies rapidly adopting agile methods, it is crucial that these teams include designers to create great products. But the agile framework available to larger companies doesn't take into account the work style of design team members. Agile, by its nature, shortcuts the design process without considering the value that design brings, not only in providing on-the-fly design solutions but also when crafting the vision of a product that the team can build towards. We are designers with agile team experience in the corporate world. These are our stories of triumph and tragedy. Come hear what worked for us and share your own war stories.
Tags Dual, #Agileisbroken
11:00 AM
to 12:00 PM
E-Race: Avatars, Anonymity And The Virtualization Of Identity
22 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Jeff Yang, W James Au, Lisa Nakamura
Back in 2003, photographer Robbie Cooper photographed dozens of portraits of online gameplayers alongside their avatars for a book called ALTER EGO. The book is an incredible illustration of the ways that digital platforms have transformed fixed physical characteristics into a virtual wardrobe that can be donned or dismissed with a few clicks of a button. This phenomenon might be trivial if online identity were all "just a game"—but the truth is, the line between online and offline identity has increasingly blurred. Writing about a study he conducted exploring gender identity among MMO participants, researcher Lukas Blinka wrote in the journal Cyberpsychology in 2008 that “the data...shows that younger players tend to identify with — i.e. not to distinguish from — their avatars, and the younger the respondents were, the stronger the phenomenon." What are the implications for traditional aspects of identity in a context where they can be so freely and fluidly altered? What does the ability to hide or disguise identity mean in particular for the experience of race — and racism — online? This panel will debate whether digital platforms can enhance racial engagement and understanding, or simply encourage conscienceless and consequence-free acts of hatred and abuse — and explore how online identity is forcing us to confront new ways of thinking about race, ethnicity and gender.
Tags Panel
11:00 AM
to 12:00 PM
Emotional-Response Cinema...Plug In And Go Deep?
14 Attendees
Location
Alamo Ritz 2
Speaker Gawain Morrison, N.G. Bristow, Miguel Perez, Benjamin Knapp, NG Bristow, Ben Knapp
The next generation of digital media interaction will use a direct emotional interface as the key new channel of communication. Extensive research and development on physiology, emotion and interaction is creating an entirely new level of engagement through technology. Driven by the desire of the movie studios to bring people back to the cinemas, investment in new media technologies such as 3D is exploding. In parallel, game manufacturers are also focusing on novel interfaces and interaction such as the Wii controller and Kinect. The fundamental business opportunity is to capitalize on this requirement for new media interfaces by providing an entirely new and different mode of interaction - individual and group emotional state controlling the content narrative. We will begin by wiring a selection of audience members up for the World Premiere of our Emotional Response Cinema project ‘Biosuite’ and then screen our short horror film ‘Unsound’. The audience arrives; We wire up a number of the audience, connected to our setup; We explain some background information on the project; Screen the film, whilst recording data from the wired-up audience members, which in turn determines the audio & visual experience; Display the results; Discuss a range of topics; The project and other variations; The genres and the various responses you could expect; The ethics; The research to date; The possible future opportunities for affective computing & moving image production.
11:00 AM
to 12:00 PM
Fear and the Art of Creation
101 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Chris Guillebeau, Jonathan Fields
Ever wonder what keeps so many people from launching a new endeavor or scaling a creative venture into something exponentially more impactful? More often than not, the answer isn't a lack of ideas, money, a team or a plan...it's far more primal. The answer is fear. Instead of brainstorming new ideas, in this session you will discover how to move from ideation to action, overcome the three greatest fears that hold creatives, artists and entrepreneurs back, and find a more stable path to success.
11:00 AM
to 12:00 PM
Finding Music With Pictures: Data Visualization for Discovery
51 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Paul Lamere
With so much music available, finding new music that you like can be like finding a needle in a haystack. We need new tools to help us to explore the world of music, tools that can help us separate the wheat from the chaff. In this panel we will look at how visualizations can be used to help people explore the music space and discover new, interesting music that they will like. We will look at a wide range of visualizations, from hand drawn artist maps, to highly interactive, immersive 3D environments. We'll explore a number of different visualization techniques including graphs, trees, maps, timelines and flow diagrams and we'll examine different types of music data that can contribute to a visualization. Using numerous examples drawn from commercial and research systems we'll show how visualizations are being used now to enhance music discovery and we'll demonstrate some new visualization techniques coming out of the labs that we'll find in tomorrow's music discovery applications.
11:00 AM
to 12:00 PM
Fitness 2.0: Reverse Engineering Your Excuse Compiler
33 Attendees
Location
Hilton Garden Inn, Trinity
Type Panel, Interactive
Speaker Jonas Caruana, Kristina Simmons
It has been said that the health and fitness space is “riddled with good intentions”. We all know we should eat better, get more rest, and workout more – but there never seems to be a shortage of things that get in the way of us becoming as fit as we could be. We sign up at the gym – but stop going after a month or two because boredom has set in. We promise ourselves we will start running again – but work, family and other commitments seem to take up all our time. We convince ourselves we will “just do something” – but feel helpless at the critical moment because we don’t know what to do, or feel embarrassed to even start. But when it comes to health and fitness: people have good intentions. This panel is about how we can tap those good intentions using online tools in new and innovative ways, and convert them into real improvements in our personal fitness. The panel will explore the thought processes around fitness and reverse engineer why – despite good intentions – we don’t choose to workout as often as we would like to. We will take internal, environmental, societal, lifestyle and other factors into consideration. We will then discuss how social networking tools, geolocation and the real-time web can be used to help create more, better and personalized opportunities for people to choose to workout, do justice to their good intentions, and become fitter, happier people.
Tags Core Conversation, #fitness2.0
11:00 AM
to 12:00 PM
Getting Strategic with Social Media for Social Good
51 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Tammy Gordon, Jordan Viator
Online supporters are working to save the world one Tweet at a time. But how can nonprofit and philanthropic causes take their efforts to the next level and stand out from the crowd to increase the success of social campaigns? Hear from technologists and nonprofits on how to define and implement the ideal strategy and get advanced with metrics to make social a key component of online fundraising and advocacy campaigns.
11:00 AM
to 12:00 PM
Getting to Know the Unions and Professional Organizations
4 Attendees
Location
Austin Convention Center, Room 15
Reps from SAG; the Writers Guild of America, West and the Producers Guild of America answer questions about union contracts and organizational resources for theatrical films and new media.
Tags Contracts
11:00 AM
to 12:00 PM
Growing Global Movements: Technology and the New Arab Identity
6 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Jon Phillips, Ayah Bdeir
Over the last few months, the Arab world has once again resurfaced as a topic on the world's mind and at the forefront of media. This time however, not in relation to terrorism, but revolution; not violence, but democracy. A new arab identity is emerging... an arab that is literate, socially engaged, politically active, modern, moderate and digitally savvy. What is behind this new identity? How has the way arabs perceive themselves affected the way the world defines an arab and vice versa? What role has technology such as the web and social media played in this shift? How much can be attributed to deliberate efforts from within the arab world to redefine its identity through active movements in entrepreneurship, creative expression and science/technology literacy. This core conversation is timely with unresolved crises in Egypt, Yemen, Bahrain etc., but also Iran and Libya. Join us for a discussion led by developer and co-founder of Aiki Lab Cultural Center in Damascus, Jon Philips and Lebanese interactive artist and CC fellow Ayah Bdeir, accompanied by various invited arab entrepreneurs, artists, designers and cultural leaders.
Tags Core Conversation
11:00 AM
to 12:00 PM
Hacking the News: Applying Computer Science to Journalism
46 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Reporters and editors work in ways that are still largely tied to old print and broadcast models. Applying lessons from computer science can help make journalism more scalable, flexible and personalized. This panel will discuss developments such as object-oriented programming, model-view controller frameworks, database-driven Web applications and social code repositories -- and explore how these principles can be applied to journalism and create the future of storytelling. For example, making stories in an object-oriented mindset can help journalists work more efficiently, reusing and building on past work. Stories can be created as structured data that can be mashed up and viewed in more flexible ways by readers. Readers can get personalized stories that highlight what's new to them -- rather than having to read through what they already know to glean the latest news.
Tags Panel, #HacksHackers
11:00 AM
to 12:00 PM
Health Data Everywhere: Not a Drop to Link?
29 Attendees
Location
Hilton Garden Inn, Rio
Type Panel, Interactive
Speaker Aman Bhandari, Gilles Frydman, Indu Subaiya, Jamie Heywood, Roni Zeiger
The Health 2.0 and Open Gov movements have helped unlock large repositories of data - from user-generated data in hundreds of online communities to mobile devices to federal quality indicators to medical record data within provider organizations. But much remains to be done to connect these disconnected islands of data to generate information that's meaningful and actionable by end users. And what happens when you link informed patient communities with their health data? As Clay Shirky says, it gets weird. And interesting. A number of communities have cropped up to promote access to medical data and the integration of user-reported and behavioral data within the clinical decision stream including healthdatarights.org, #healthapps, #health2dev, #73cents, #getupandmove and #WhyPM. With the opening up of health datasets, platform APIs and increasingly sophisticated analytic engines to make user-generated health data clinically relevant, we can finally unleash the wider developer community to build robust and integrated tools to improve health and healthcare. This session brings together some of the leading voices in the Health 2.0 movement to discuss and demo technologies that help access, mine, display and distribute control of health information across a wide variety of interfaces and devices. We will also hear how government is opening healthcare datasets for access by the developer community and how patients are increasingly becoming "n of 1" platforms.
Tags Panel, #health2dev
11:00 AM
to 12:00 PM
Hoax or Transmedia? The Ethics of Pervasive Fiction
24 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Andrea Phillips
The classic ARG storytelling technique involves putting content into the real world and web as if the story were really happening. But the line between truth and fiction online is blurry -- and getting blurrier all the time -- so not everyone who finds your content will know it's not for real. One person's hoax is another's deeply immersive experience. And what one considers a killer practical joke can be a terrifying ordeal to somebody else. So how does a transmedia designer learn to strike the right balance between immersive and responsible?
11:00 AM
to 12:00 PM
Influencer Throwdown: Proving Influence Once and For All
53 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker David Binkowski, Kevin Dugan, Krista Neher
Influence "experiments" like Fast Company's project do more harm then good when it comes to defining and measuring influence. It's more than how many people you can get to vote for you. Instead of counting the people who reach you need to reach the people who count. Four marketing veterans will weigh in with individual presentation on their real-world examples of influence and discuss the current state of influence. What's real, what's wrong and what's next. As part of the interactive discussion attendees will learn * different approaches to measuring influence * specific examples of influence including the impact it had for a brand * ways to identify and measure influence
Tags Panel
11:00 AM
to 12:00 PM
Lawful Intercept: I Saw What You Did
18 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Jay Cuthrell
Social network privacy concerns? Step back and consider this: Lawful Intercept (LI) is how all network users are able to be monitored and analyzed in real-time. While many are concerned with privacy on a popular website, LI empowers an elected or appointed authority to know our digital comings and goings around the clock. This presentation will highlight the latest in LI technology, LI challenges , and how each of us can shape future of how LI is perceived and used.
11:00 AM
to 12:00 PM
Local Online Communities: Won’t You Be My Neighbor?
59 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Americans are increasingly turning to high tech tools to recreate the small town experience. Join us for a discussion with pioneers of local tech to learn about how location-based technologies are connecting people to create the next generation economy and a more engaged citizenry. We’ll cover tools of the trade, best practices and give you tips on how you can infuse place into your project. Finally, we’ll envision what the ideal connected neighborhood might look like in the future.
Tags Panel, #bemyneighbor
11:00 AM
to 12:00 PM
Location Services Meet up
10 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Scott Raymond
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in location services. Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
Mediactive: A Users' Guide to Networked Media
10 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Dan Gillmor
We're in an age of information overload, and too much of what we watch, hear and read is mistaken, deceitful or even dangerous. Yet you and I can take control and make media serve us --all of us--by being active consumers and participants. In his new book, Mediactive, Dan Gillmor explains how.
Tags Book Reading, #mediactive
11:00 AM
to 12:00 PM
Mentors - Distribution 2
2 Attendees
Location
Austin Convention Center, Room 11AB
Get some one-on-one face time with people who can decide if a film goes theatrical, VOD or another route entirely. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
11:00 AM
to 12:00 PM
Minority Report: Social Media for Decreasing Health Disparities
10 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Media research shows that, in the United States, minorities use social media as much--if not more--than most for connecting with friends, family and community. On the other hand, health disparities research finds that minorities do not receive the healthcare that they need. Furthermore, they disproportionately suffer from chronic, serious illnesses that impact their quality of life and the future of the US healthcare system. Since social connections play a vital role in patient awareness and maintenance of health, social media seems ripe for helping alleviate some of the health disparity, particularly given its pervasiveness in communities of color. This session will cover current uses of social media toward this end, discuss the problems and potential of these applications, and share opportunities and incentive programs for developers.
Tags Panel, #minorityreport
11:00 AM
to 12:00 PM
More than Buzzword Bingo: Making Innovation a Reality
26 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Deanna Rockefeller, Schuyler Kaye
Ever felt like your organization is in a rut? It’s the same thing year in year out with a new buzzword to lead the “new” effort. Learn how to use business models, new organization strategy and proven methods to make continuous innovation a reality. It is one thing to have an annual innovation contest but quite another to create an atmosphere where there is an attitude of creativity and out of the box thinking while simultaneously meeting the goals of a bottom-line focused company. This presentation will discuss how to leverage people from other functional areas to create a group that doesn’t rock the preverbal boat, but instead creates an autonomous fish. The strategies discussed here apply to all businesses from start-ups to well established corporations. The examples come from both types of organizations, but the truly radical changes can best be seen in introducing these concepts to an established company.
Tags Core Conversation, #innovation
11:00 AM
to 12:00 PM
Open for News: Turning Journalism Inside Out
29 Attendees
Location
Sheraton, N. Capitol View
Type Panel, Interactive
Speaker Ian Katz, Jemima Kiss
What do you think the future of journalism should look like? As technology enables a new era of both journalism and media business, both are being redefined through new tools and practices. Activists, dissidents and whistleblowers have a global platform for protest, and journalists can tap an unprecedented range and depth of sources. But what are the best models for sharing information and collaborating through the internet? Information may want to be free, but how should it be organised? And what do the mechanisms of networked journalism and collaboration look like? Journalists, and the organisations they work for, need to incorporate new technologies and adapt the ways they work, breaking down the walls between themselves and readers and placing themselves at the centre of the conversation. What are the limitations of existing tools? How does journalism need to adapt, and how could a network of collaboration help that transformation? What have been the most successful examples of open journalism so far? As discussion over the neutrality of the internet intensifies, perhaps we should consider a new, non-commercial internet space free from government intervention - a new interpretation of the fourth estate. A digital public space where copyright and collaboration are reinvented. What can journalism and the media learn from successful 'openness' campaigns of the web, of business and open government?
Tags Core Conversation
11:00 AM
to 12:00 PM
People as Peripherals: The Future of Gesture Interface
50 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Lee Shupp
Xbox Kinect has demonstrated the commercial reality of gesture interface in the home gaming environment. Advancements in sensing and projection technology in mobile devices are potentially setting the stage for pocket-based Minority Report gesture interaction. Absent the limits of one-user/one-device two-dimensional hardware interfaces, what are the new possibilities for three-dimensional interaction with real and virtual worlds? What are users ready for and how might their expectations evolve? In this presentation, we'll talk about the current state of gesture and natural user interface, its most obvious applications, as well as its pitfalls and promise for consumers in the near and speculative future.
11:00 AM
to 12:00 PM
Secret Revealed: How to be Successful (with Accessibility)
26 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Desiree Sturdevant, Shawn Henry
Forget about checklists.* Put away the standards and guidelines.* Focusing on accessibility regulations won't win you many friends or fame. In this session you'll learn what can bring you friends and fame, along with success and satisfaction. Get the secret to making your website and other products work well for older users, people with disabilities, mobile users, and more. (grab those aging baby boomers by their iPhones) If you answer yes to any of these questions, you should come to this session: - Do you believe in accessibility but are having trouble getting your boss/clients to support it? - Do you think accessibility is a waste of your time and effort? Or, at least not something that you want to work on? - Do you want to WOW your current or potential future boss/clients and stand out from the crowd? This session challenges the way most people think about accessibility. We'll turn the tables on the technical aspects and take a good look at the human aspects -- and how to use this to advance your business. We'll provide specific guidance on using new resources to improve your organization's accessibility approach and future outlook. You'll get a clear plan and specific tips on how to conduct a buy-in session that will make your life better. (really, it will make your life better) Come away with a fresh approach to design and development of products that work for people, and make you shine. * (for a while. we'll show you when to come back to them later)
11:00 AM
to 12:00 PM
Social Marketing in Real-Time
52 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker David Meerman Scott
How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now. In every market, there is room for smart organizations to seize market share and improve profits by providing a product or service or communications initiative at speed. Real-time marketing and public relations is when organizations respond to events as they occur. It's when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it.
Tags Future15
11:00 AM
to 12:00 PM
Socially Regulated: Social Media in Regulated Industries
22 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Shwen Gwee, Shannon Paul
While many businesses and corporations have started to adopt social media as part of their marketing, communications, and other business practices, regulated industries - such as pharmaceuticals, financial services, and the automotive industry - often face challenges and restrictions that other industries do not need to consider, such as federal regulations and industry guidelines. This panel brings together an esteemed group of social media pioneers within regulated industries, who have not only transformed their organization's approach to social media, but also successfully planned and executed numerous social media programs, while adhering to their respective industry regulations and limitations. The session will cover: * A general overview of some regulated industry regulations/ limitations * Championing organizational change, with respect to digital communication * Developing internal policies/guidelines for social media * Working with internal legal/regulatory departments for reviews and/or approvals * Developing social media strategies within highly conservative corporate cultures
Tags Core Conversation, #SocReg
11:00 AM
to 12:00 PM
Sound Decisions: A Reality Check on Using Music in Film
10 Attendees
Location
Austin Convention Center, Room 16AB
11:00 AM
to 12:00 PM
Stop Dreaming, Start Doing: Tips For Execution
96 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Scott Belsky
Ideas don't happen by accident - or because they are great. Ideas are made to happen through a series of forces related to organization and leveraging the power of community. After years of research, Scott Belsky and his team at Behance have found a series of best practices common across some of the world's most productive creative people and teams. Scott's recent book, "Making Ideas Happen" has become a national bestseller. In this session, Scott will run through critical insights for any start-up and creative enterprise.
11:00 AM
to 12:00 PM
SXSW Newcomer / Veteran Meet Up
13 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Todd Hansen
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
SXSW ScreenBurn Game Developer Meet Up Sponsored by GameGround.com
2 Attendees
Location
Austin Convention Center, 1
Type Panel, Interactive
The SXSW ScreenBurn Game Developer’s Meet Up is a three-day track dedicated to help video game industry professionals do business with other industries at SXSW. Kick off the opening day of the SXSW ScreenBurn Game Developer Meet Up by connecting with top-notch video game industry over complementary beer!
Tags ScreenBurn
11:00 AM
to 12:00 PM
Technomadism - Becoming a Technology Enabled Nomad
32 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Cherie Ve Ard, Chris Dunphy
Why wait until retirement to explore the world? Technology is making it ever easier to work remotely, so why limit yourself to roving between local coffee shops when you can embrace a life of full time travel and a location independent career? Many are now exploring a technomadic lifestyle, and many more are looking for inspiration and advice to help them take the leap, cut the cord, and leave the conventional definitions of fixed-place home and work behind. Core conversation hosts Chris Dunphy & Cherie Ve Ard of Technomadia.com have been living and working technomadically without a permanent home base for nearly five years now, and they will share their stories, practical advice, and insights about this lifestyle. Topics covered may include selecting the right arsenal of technology to work successfully on the road, creating a mobile friendly career, selecting your ideal travel modality (wheels, sails, backpacks, or...), and logistical issues such as domicile, voting, vehicle registration, and more. Come learn how to make the leap to a life embracing wanderlust, or if you are already nomadic come and share your story and connect with other nomads. This session will be followed later in the day by an informal Nomadic Meetup.
Tags Core Conversation, #technomad
11:00 AM
to 12:00 PM
The 4-Hour Body: Hacking the Human Body
152 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Tim Ferriss
Based on lessons learned during research for the #1 New York Times bestseller, The 4-Hour Body, this session will look at how to systematically hack the human body. From losing 100 pounds to running 100 miles, lifting 500 pounds or holding your breath for 5 minutes -- what are the limits? From screw-ups (emergency surgery, anyone?) to importing stem-cell growth factor from Israel for black market injections, Tim will discuss the promises, pitfalls, and methods of cutting-edge self-experimentation.
Tags Solo
11:00 AM
to 12:00 PM
The Five Startups You Meet in the Deadpool
54 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Speaker Charlie O'Donnell, Christine Herron, Emily Hickey, Ben Lerer
Former entrepreneur, current investor and innovation community leader Charlie O'Donnell will discuss five different patterns of failure often seen in startups that don't make it. It will cover how entrepreneurs can derisk their ideas, maintain momentum, and take advantage of opportunities early on in a company's life cycle. Patterns of failure include: 1) Failure to zero in on a sector's most pressing pain point. 2) Not leaving enough time or financing to iterate on an idea. 3) Failure to create short term milestones that create value. 4) Failure to capture industry attention and mindshare. - 5) Failure to build a realistic customer acquisition engine.
Tags Panel
11:00 AM
to 12:00 PM
The Future of Philanthropy: Social Giving Takes Off
39 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Dan Patterson, Sarah Vela, Thon Morse, Ehren Foss, Naveed Lalani, Leo Ramirez, Leo Ramirez Jr
Recent research shows that online giving is growing at a rate of 40% annually. Driving and shaping this activity are some innovative tech startup companies looking to change the very nature of online giving. Using game mechanics, mobile technology, and principals of community management and engagement, these startups are giving younger adults more relevant ways to connect with, volunteer for and donate to nonprofits and causes that matter to them. Questions for this panel of industry representatives will include: What's the future for social giving startups? How are they tapping into existing online communities to encourage philanthropy? And what are the down sides to having so-called "middleware" sites and applications in the mix?
Tags Panel, #socialgiving
11:00 AM
to 12:00 PM
The New Workstyle – How Work Is Evolving
61 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker TA McCann, Adam Loving, David Hauser, Jon Ferrara, Sharon Feder
The American workforce – cubicles and water coolers may come to mind. But innovation in mobile and cloud has brought a new work style. We work smarter, more remotely and use apps to manage workflow. We’ve fundamentally changed the way we do business. This panel will discuss new tools and work thought-processes emerging today. This session is sponsored by Gist.
Tags Panel, #workstyle
11:00 AM
to 12:00 PM
The Politics Behind HTML5
80 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Charles Mccathie Nevile, John Foliot, Paul Cotton, John Foliot
HTML5 is the flavor of the month. Steve Jobs thinks it will feed his cat, Google thinks it means whatever they think is good, and the rest of us are waiting to discover what (apart from video, better forms, and interoperable parsing on the web) it actually *is* when it's done. Obviously, there is a lot of interest in the next generation of such an important technology, and a lot of discussion about what it will be, how it works, etc. Where the people go, politics follows close behind. From CSSquirrel to MrLastWeek, from the New York Times to bloggers in Kyrgyzstan, people are also watching the politics. And there is a lot of it. On this panel, the people who have been there take you on a guided tour of the (smoky backroom) discussions and deals that shape HTML5, and looks at what is happening now. Where did HTML5 come from? Who were the players, who are the players, and what do they think? Why is X3D not in HTML5 if MathML is? What happened to accesskey, and why are people unhappy? Why does HTML5 have two licenses, and two specs? This panel *won't* answer your questions about how to include HTML5 in your website. It will explore the thorny questions you want to ask but nobody wants to answer, and we'll maybe have a little fun along the way.
Tags Panel
11:00 AM
to 12:00 PM
The Science of Influence
78 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Influential people, from journalists and entrepreneurs to investors and developers are idea-generators shaping the ideas we drool over and discuss et infinitum. But who are these people leading the charge? How did they come to be, and rise above the rest to gather a following? Sites like Twitter and Facebook are now testing grounds for quantifying the world’s leaders. But do we understand what influence means and what variables are really at play? We all know that a follower count means nothing, but what does a RT mean? Or better yet, what does an @reply by Scoble mean vs. one from Arrington? Beneath the surface is where the science gets really interesting. In this panel you’ll hear from the experts who are distilling influence down to it’s basic components. They’ll explain tips for increasing influence, which variables really matter and the types of influence they are discovering across the web.
Tags Panel
11:00 AM
to 12:00 PM
Tired of @#%ing Social Media Experts?
51 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Sam Decker, Sean McDonald
You cannot swing a dead cat without hitting a “social media expert” (that is an expression, I am not suggesting kitty homicide). These “experts” are self anointed, often re-publishing sound bytes. But perhaps the best answers come from practitioners, like you. Join this session to get real answers from your peers on the toughest questions in social media. Format will be a quiz game show where audience volunteers are asked a question. The worst answer will lose their seat. There will be a final round to anoint the “social media expert”. The winner (determined by the audience) will win a valuable prize, in addition to the glory. You will learn real answers to real questions, but perhaps most importantly learn that the real experts getting business results are not necessarily the ones who who spend the most time to pimping themselves on Twitter.
Tags Core Conversation, #sxswtired
11:00 AM
to 12:00 PM
Transmedia Storytelling: Constructing Compelling Characters and Narrative Threads
18 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Barbara Vance
Transmedia storytelling is increasingly being seen as the future of entertainment. A film is no longer just a film; its narrative extends to games, books, online documents, Internet videos, mobile applications, and beyond. But at the foundation of these new storytelling methods are certain narrative traditions that have held up over the centuries. Without a clear understanding of these structures and methods of character development, a narrative will struggle to survive. We must, therefore, look beyond the Matrix, going back instead to the Greeks, whose myths provide some of the first examples of genuine transmedia. These ancient tales crisscrossed through a complex web of drama, poetry, ritual, role playing, and oral recitation, utilizing archetypes that are still the foundation of stories today. In this panel, I will address key archetypes and plot formations found repeatedly in both historical narratives as well as recent successful transmedia franchises. I will discuss how to asses an audience, then strategically choose specific plot lines and characters for specific mediums based on those audience segments. We will look at: 1. Making sure your narrative has a solid premise on which to build – without a foundation you cannot lay bricks. 2. Key characteristics of appeal characters – how to have bad heroes and good villains 3. How to structure the story in an appropriate narrative thread 4. Choosing mediums and messages Spoken of here, transmedia narratives are not adaptations; they are extensions, networks composed not as afterthoughts to an “original” creative work, but conceived instead in conjunction with them, with thought given to the story, the medium, the audience, and how these elements relate to a cohesive fictional world.
11:00 AM
to 12:00 PM
UX Research & Web Analytics: X-Ray Insights
101 Attendees
Location
Sheraton, Capitol A-D
Type Panel, Interactive
Speaker Austin Govella, Fred Beecher, Louis Rosenfeld
Do you want your website to meet both your business goals and your users' needs? Understanding what people do on your site gives you the x-ray insight crucial to effective business decisions. In this workshop, we'll provide a practical framework for squaring quantitative evidence and qualitative insights. We'll see concrete examples from search log and click path analysis. We'll also learn how you can continually measure the quality of a site's user experience.
Tags Workshop, #uxanalytics
11:00 AM
to 12:00 PM
What Digital Tribes can Learn from Native Americans
19 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Tribalism has become a new buzz concept for social networking, but what is a tribe really? In this panel we will explore what Native Americans know about tribal systems and what holds them together, motivates membership and how to tap into that to support or create lasting tribes. There are 3 fundamental components: leadership, vision and ritual that can be the basis for tribal identification.
Tags Panel, #DgtlTribe
11:00 AM
to 12:00 PM
eBay Hangover Party and Speed Hack
49 Attendees
Location
Hilton Hotel
Type Party, Interactive
Calling all developers for the eBay Hangover Party and Speed Hack – Sunday March 13th 11am – 9pm in the Alcatel-Lucent Eleven API Lounge, Hilton Room 406. Featuring $15,000 in prizes, hack snacks, booze and fun.
11:00 AM
to 12:00 PM
Kodak-Audio Network Filmmaker Brunch
32 Attendees
Location
East Tent, Brush Square Park
Kodak and AudioNetwork salute the SXSW Filmmakers! Join Kodak and AudioNetwork for a relaxing Sunday Filmmaker Brunch on the shady lawn at Brush Square Park. Enjoy music, a raffle, tasty southwest breakfast specialties, champagne and meet colleagues under the oak tree.
11:00 AM
to 12:00 PM
The SXSW Street Food Fest presented by Foodspotting & Blackberry
342 Attendees
Location
Parking Lot 2nd & Brazos
Type Party, Interactive
Experience Austin's best food trucks: BBQ, tacos, meat pies and more. Download Foodspotting for Secret Menu items and to participate in a photo scavenger hunt.
Tags Party
11:00 AM
to 4:00 PM
11:00 AM
to 6:00 PM
NYC Startup Meetup
103 Attendees
Location
The Parish
Type Unofficial Party
We are thrilled to bring some of the most exciting startups in New York City all under one roof. Our goal is to introduce the NYC startup community to Austin and all SxSWi attendees. Grab a drink and some food, check out a few demos, mingle with founders and team members, and maybe even find your next job.
Startups that will be presenting: 10gen, Aviary, blip.tv, Buddy Media, BuzzFeed, Etsy, foursquare, Harvest, hashable, How about we..., Kaltura, Knewton, Lot 18, Meetup, Pixable, secondmarket, shapeways, Socialflow, Solvate, Squarespace, yipit, Zemanta
Come early to hear Albert Wenger, Partner at Union Square Ventures present on the emerging state of the NYC start up community.
This event is open to all 21+ SxSWi attendees. RSVP is required. See below for more details.
Sponsorship opportunities are available via greg at zemanta dot com
Share: @NYStartupmeetup #NYCSXSW
Tags sxswi, nyc startup, party, free drinks, demos, networking, jobs
11:00 AM
to 12:00 PM
Squarespace Foodtruck Extravaganza
118 Attendees
Location
5th and Neches
Type Unofficial Party
Come and visit us at the Squarespace Food Truck! We've teamed up with four of the hottest local street food vendors to bring you some tasty deliciousness each day of SXSWi. We'll be parked over at 5th & Neches (one short block from the convention center), and will be serving from 11am on March 11, 12, 13 and 14th.
March 13 - Franklin BBQ
- PULLED PORK - Juicy pulled pork, straight of the bone, with creamy vinegar slaw, pickles, onions and Franklin's own Pork Vinegar sauce.
- TIPSY TEXAN - Natural angus, chopped and sauced with Franklins espresso barbecue sauce. Topped with pickles, onions, and course ground sausage.
11:15 AM
to 12:39 PM
11:15 AM
to 12:15 PM
Social Customer Service in Real-Time
33 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Chelsea Marti
Social strategy is quickly stretching across various areas of organizations, landing anywhere from customer support to marketing and more. The reality is that customers and prospects are talking about your brand right now, on social platforms like Facebook and Twitter. Find out how brands are adapting quickly, and addressing customer inquiries in a timely manner in a variety of industries, resulting in better organic word-of-mouth recommendations and more.
Tags Future15, #taxtweets
11:20 AM
to 12:20 PM
Dan Gillmor
9 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Dan Gillmor, director of the Knight Center for Digital Media Entrepreneurship at Arizona State University, will be stopping by the SX Bookstore to greet interested registrants and sign copies of his latest book, Mediactive.
11:30 AM
to 12:56 PM
11:30 AM
to 1:06 PM
11:30 AM
to 12:30 PM
Social Espionage & CRM
33 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Umberto Milletti
Monitoring. Listening. Tracking. Measuring. No, this isn't a covert CIA operation: It's the way brands and businesses are marketing...and selling...to YOU, Customer 2.0. Is it creepy? Regardless, it's also a reality, and it's working tremendously, as well as being adopted at a rapid rate by everyone from your local coffee shop to Best Buy to enterprises like Adobe. From social CRM to mobile-social tech to community management, 2011 is the year of full-blown execution after, well, two years of panels discussing 'the future of social business.' Come hear about the truly effective processes and best practices around social customer relationship management and intelligence, and walk away with an actual plan for your business in social marketing and selling.
11:30 AM
to 12:30 PM
The Creative Process Illustrated: How Advertising's Big Ideas are Born
74 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Deborah Morrison, Glenn Griffin
So how does your creative process look? We asked dozens of writers and art directors to visualize how their personal process shows their thinking. The answers come in a series of artful and compelling process pieces that give insight into how creativity actually grows. Our book (August 2010) lays out 30+ of these along with creative theory that's accessible and usable. Authors Glenn Griffin and Deborah Morrison explain the project and give insights into understanding how you create.
Tags Book Reading, #pureprocessSXSW
11:45 AM
to 12:45 PM
Late Night Comedy Meets Social Business
21 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Tim Washer
Two of the most powerful (legal) approaches to capturing attention in social business are comedy and storytelling. We'll share a few examples of success as well as a near-fireable offense, and offer behind-the-scenes stories on how these videos got approved in the first place.
Tags Future15
11:50 AM
to 12:50 PM
Glenn Griffin and Deborah Morrison
6 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Glenn Griffin and Deborah Morrison, authors of The Creative Process Illustrated: How Advertising’s Big Ideas Are Born, will be stopping by the SX Bookstore to greet interested registrants and sign copies of their book.
12:00 PM
to 1:00 PM
140 Characters at work: Social Technology in Business
25 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Mike Diliberto
In this segment of the future15 session on Social Business, Michael Diliberto will explore how the use of social business tools has enabled his multi-national manufacturing company to design, build, and deliver solutions quickly, even though his team is separated by distance, time, language, and culture. A global sourcing executive that worked for a collaboration software provider during his graduate studies in International Business, Michael Diliberto brings a fresh perspective from both sides of the table. Come see how simple tools and a social business mindset can be used to solve complex social workplace issues.
Tags Future15, #socialbizmindset
12:00 PM
to 1:00 PM
Playstation Lounge
9 Attendees
Location
Playstation Lounge
Type Panel, Interactive
A venue for media, bloggers and select PlayStation fans to experience 2011 titles and technology.
Tags ScreenBurn
12:00 PM
to 1:00 PM
SXSW ScreenBurn Arcade
17 Attendees
Location
Austin Convention Center, Exhibit Hall 2
Type Panel, Interactive
The 2011 SXSW® ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. The three-day ScreenBurn Arcade is the space to showcase your company's latest developments to independent developers, publishers, consumers, digital media industry professionals, and internet trend-setters and taste-makers from all around the world who attend SXSW. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.
Tags ScreenBurn
12:00 PM
to 4:00 PM
FreshBooks 2,000,000 User Party
67 Attendees
Location
West Tent, Brush Square Park
Type Party, Interactive
Its FreshBooks' 7 Birthday and we're celebrating our 2,000,000th customer. Come hang out with clowns, mimes and grab some ice cream.
Tags Party
12:00 PM
to 1:00 PM
Etsy: Hangover kits + shot glasses
171 Attendees
Location
Venue 222
Type Unofficial Party
Maybe you had a little too much fun at our party on Saturday night. If so, swing by Venue 222 for our free hangover kits, stuffed with all the goodness you'll need to recover. Paint your own shot glass, have another drink, and meet and chat with the Etsy team.
Meet, chat, make. We'll be at Venue 222 all weekend with workshops, panels, parties, and other fun surprises.
Website http://etsy.me/etsyaustin
12:00 PM
to 2:00 PM
Gowalla (Informal) Fan Meet-up
52 Attendees
Location
Austin Convention Center
Type Unofficial Party
The *ultimate* Gowalla Informal Meet-up for players in Austin during SXSW. This is a fan-generated meet-up.
NOTE: Location TBA, convenient to Convention Center
12:00 PM
to 2:00 AM
Mashable House SXSWi 2011
256 Attendees
Location
Buffalo Billiards
Type Unofficial Party
Speaker/Artist(s) Info
2:45 – 3:45 PM Geek Games check-in
3:45 – 4:00 PM Welcome & Rules
4:00 – 5:20 PM Round 1 Shuffleboard
4:20 – 5:00 PM Round 2 Skeeball
4:40 – 5:30 PM Round 3 Pepsi MAX Pong
8:00 – 10:00 PM VIP Dinner and Cocktails (Private Event)
10:00 PM – 2:00 AM Official MashBash SXSWi 2011 Party
The Mashable SXSWi House 2011 will break the mold of the traditional SXSWi events schedule. Working with SXSWi and our partner sponsors, we will create a two-day platform that will include private events, VIP networking hours and large open parties. From Sunday, March 13 to Monday, March 14, Mashable will be hosting a combination of private events, open houses, meet-and-greet opportunities and of course, two nights of parties.
Sunday night will be the return of MashBash SXSWi. (In case you missed it last year, here's a recap.)
The event is open to all 21+ SXSWi badge holders. Please RSVP on Eventbrite.
Website http://sxswi.eventbrite.com/
12:10 PM
to 1:10 PM
Scott Belsky
13 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Scott Belsky, author of the popular book Making Ideas Happen, will be stopping by the SX Bookstore to meet interested registrants and sign copies of his book.
12:15 PM
to 1:15 PM
Social Corporate Philanthropy
23 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Jamie Stein, Josh Karpf
In June 2010, PepsiCo and ThinkSocial kicked off the #Promise, an initiative that explored how social and mobile media empower corporate citizenship and create social and environmental change. The program launched with a one-day summit at Internet Week NY featuring insights from such key players as TED, GOOD, Nokia, Fast Company, and MTV. This panel will provide an opportunity to connect with the partners and participants behind the initiative and learn about how the #Promise has impacted the world of corporate citizenship since its inception and enacted real, measurable change in business practices and the world at large.
Tags Future15, #pepsicosxsw11
12:30 PM
to 1:30 PM
A Conversation with Paul Reubens
126 Attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Paul Reubens, Mike Sampson
Paul Reubens is best known for his character, Pee-wee Herman, which he created while a member of the famed Los Angeles improv group, The Groundlings. From its premiere in 1981, the stage production of The Pee-wee Herman Show quickly gained a national audience when it was broadcast by HBO. In 1985, Reubens co-wrote the hit film, Pee-wee's Big Adventure. He went on to create, co-write and co-direct Pee-wee’s Playhouse on CBS. The series earned 22 Emmy Awards over its five seasons. Recently, The Pee-wee Herman Show completed an acclaimed run on Broadway and was filmed, once again, for HBO. Join us as Paul discusses his remarkable body of work and the upcoming HBO special broadcast of 'The Pee-wee Herman Show on Broadway'. We can't wait, and hope you can't either!
Tags Conversation
12:30 PM
to 1:30 PM
America's Future in Innovation
27 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker David Kappos
Description Under Secretary of Commerce for Intellectual Property David Kappos is charged with Advising the Secretary of Commerce, and the President of the United States, on all aspects of Intellectual Property policy. Our nation faces an uncertain economic future. It is clear however, that in order to be successful, America will need to harness the ingenuity, creativity, and innovation of its people—America will need to harness its Intellectual Property. A sound Intellectual Property system will help support R&D that propels the Green Tech revolution; will allow people to harness the power of digitization and an internet-connected world; and will better ensure the preservation of cultural diversity and drive growth of the creative arts. Under Secretary Kappos will lay out his vision for the future of the Intellectual Property system and describe its impact on the world’s entrepreneurs, innovators, and creators.
Tags Solo
12:30 PM
to 1:30 PM
Augmented Reality Meet Up
21 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker John Havens
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in augmented reality. Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
Better Crowdsourcing: Lessons Learned From the3six5 Project
42 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
365 Days. 365 Voices "the3six5" started on January 1st, 2010 and ultimately crowdsourced the story of an entire year from the perspective of a different person each day. The authors come from a variety of backgrounds and geographic locations and together revealed our collective conscious of what took place over the course of 365 days. While the individual tales shared with the public were an amazing result, we'd like to share the learnings and anecdotes that happened behind the scenes of this seemingly simple (but quite the opposite) crowdsourced project that took us from nothing, to a published book. Ranging from an unknown senior citizen in Nashville, TN, to a physicist working at CERN in Switzerland, to major personalities like Baratunde Thurston or Ann Curry, guiding this project and PEOPLE every single day as a mere "side project" to our day jobs taught us many things. Many of our fans and authors often made the point that, "the case-study of this project will be just as interesting as the project itself" and we would like to finally share the inside story of the commitment, humor, and stress that came along with bringing this crowdsourced project from January 1st, to December 31st one day at a time. This session will serve those who are seeking to develop their own crowd-fueled web content by sharing the mistakes and revelations that the3six5 experiment taught us.
12:30 PM
to 1:30 PM
Big in Japan: Outreaching to a Unique Market
49 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker Akinori Koto, Fumi Yamazaki, Marcus Nelson, Robert Laing, Ryan Holmes, Steve Mock, Rocky Eda
Japan has ubiquitous high-speed coverage and a voracious appetite for tech gadgets, however, their tools have developed with entirely different features than other countries. For example: Japan's ""Galapo-phones"" commonly include streaming TV and multi-character sets, Mixii and Gree each have more than 30 million users on their social networks, and Yahoo is a whole different experience from US counter-part. With meteoric growth in Twitter and network tools, Japan aims on becoming the regional leader for emerging social web technologies -- much like their early leadership in consumer electronics and gaming industries. This presents opportunities for collaboration and partnerships but localizing requires more than translation. This panel will discuss the unique characteristics of Japanese web and mobile market including tactics for connecting to markets, identifying opportunities, and outreaching to audiences, plus understanding unexpected cultural nuances and consumer expectations.
12:30 PM
to 1:30 PM
Bloggers Fight Back: Legal Workshop for Music Bloggers
12 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Mehan Jayasuriya, Michael Weinberg
Have you ever received a takedown notice for an MP3 or video you posted on your blog? Did you get clearance from a publicist only to have the label accuse you of illicitly distributing their content? Did Google delete your Blogspot blog? Are you scared to post MP3s on your blog at all for fear of being sued? There's a lot of confusion and disinformation out there when it comes to bloggers' rights--especially where the nuances of copyright law are concerned. In this workshop, we'll teach you how to make sure you're in the clear when posting content on your blog, exactly what your responsibilities are as a blogger and how to fight back if you're wrongfully accused. The presenters--both of whom work for the Washington D.C.-based digital rights non-profit Public Knowledge--will bring a wealth of expertise from both sides of the issue to the table. In addition to overseeing Public Knowledge's outreach and new media efforts, Mehan Jayasuriya is a freelance music blogger and photographer who has worked with publications like PopMatters, Stereogum and DCist. Michael Weinberg is a staff attorney at Public Knowledge, where he focuses on telecommunications policy, in addition to copyright reform and entertainment law.
Tags Dual, #BloggersFightBack
12:30 PM
to 1:30 PM
Chatter Matters: Using Twitter to Predict Sales
31 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker Elizabeth Winkler, Huaxia Rui
I will show how at the Center for Research in Electronic Commerce at the McCombs School of Business we built a system that uses the chatter on Twitter to predict how a movie will do, in terms of sales, on opening weekend. We are also able to determine for how long the movie will continue to bring in ticket sales. I will discuss the techniques we used to collect, store and analyze tweets to determine whether people are speaking positively, negatively, or if they are just sharing information about the film. Although I will be illustrating the example with movie ticket sales, our research techniques can benefit the industry in areas such as market research, advertising, consumer relations management, and supply chain management. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
Tags Dual, #chattermatters
12:30 PM
to 1:30 PM
Content First, Everything Else Second
73 Attendees
Location
Sheraton, S. Capitol View
Type Panel, Interactive
Speaker Dan Neumann, Daniel Neumann
The content containers we call websites are failing their users. By putting display ads and page views before the needs of users, publishers drive their audience to seek out alternative platforms or ad-hoc solutions ultimately deprive them of revenue. There is a clear trend toward making content available to consumers on their own terms. Ad Block Plus is the most downloaded browser plug-in in history. The latest version of Safari includes a feature that strips body text out of websites for "readable" display. Popular iPad apps follow a similar trend. Flipboard and Pulse both attempt to improve the experience of reading web content on a tablet, by separating content from website. Is the impressions-driven digital advertising model doomed. Is there a way for publishers to make money without sacrificing good user experience? What alternative models for digital advertising might replace the current paradigm? In this session Dan will address these questions and present his vision for the evolution of digital advertising.
12:30 PM
to 1:30 PM
Design-Driven Innovation: How Designers Facilitate the Dialog
120 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Carola Thompson, Jim Nieters
In the real world, coming up with a breakthrough idea doesn’t mean it will get to market. By nature, innovative ideas are different and represent new ways of thinking. Getting stakeholders to recognize the value of these market-shaking ideas, buy into and support them, and agree to build them, requires a new kind of design skill: facilitation. This session will show how leading innovation workshops (collaborative design workshops) not only brings UX to the strategy table, but it invents a new table at which strategic ideation and dialog can take place constructively. In this session, two designers will show how they have lead very different types of innovation workshops to generate creative new ideas, get stakeholders aligned around those ideas, and drive those innovations to market. They will share their favorite methods for getting cross-functional groups to ideate, filter ideas using the innovation funnel, and align organizations around a common vision for breakthrough evolution. They will also post instructions for conducting successful innovation workshops.
Tags Core Conversation, #LDIW
12:30 PM
to 1:30 PM
Dining Out in the Digital Age
36 Attendees
Location
AT&T Conference Center, Room 203
Type Panel, Interactive
Speaker Mani Dhillon, Brian Canlis, Kelly Winters, Michael Shim
New mobile devices, local apps, social media, rich media (from YouTube to Flickr) have transformed the way that consumers communicate with and about their favorite local businesses, and also the way that businesses reach out to audiences and manage their reputation. This panel will examine how local/mobile/social technologies and consumer behavior are changing the way we do business, what businesses need to do to become more plugged in, and which companies are driving innovation in the space.
Tags Solo
12:30 PM
to 1:30 PM
Evolving Cinematic Storytelling to Span Multiple Screens
29 Attendees
Location
Austin Convention Center, Room 15
Speaker Jason Brush
Marshall McLuhan’s famous adage, “the medium is the message,” is as true as ever, with evolving technologies — Web video, DSLR cameras, smart phones, smart TVs, and tablets — affecting the way in which filmed media is created and distributed. However, filmmakers are more often than not still bound by old paradigms — the feature film, the hour-long TV drama, the short — which struggle to fit into (and be sustainable within) a rapidly evolving media ecosystem. We will explore the creative opportunities for filmmakers to expand the language of their filmmaking beyond the comfortable and familiar boundaries of old formats, and investigate how a filmmaker’s vision can scale to create experiences beyond the theater and beyond the television. This talk asks the question, is it possible to create holistic cinematic experiences that span the many screens in our lives? What new messages will be enabled by today's new mediums?
12:30 PM
to 1:30 PM
Fail Big, Fail Often: How Fear Limits Creativity
109 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Jeramy Morrill
Failure is not an option--it’s a requirement. Like the mythical phoenix, creativity constantly springs from its own ashes to be reborn new and different. The world is filled with excellent implementations of the same things, created by wonderful technicians who have the talent to recreate any style. This talent shouldn’t be discounted: it’s a necessary part of interactive design. We can’t diminish the importance of convention or usability when being creative, but the fear of opposing them can kill the creative spirit and hide our most promising work. It’s this fear of breaking conventions, of not being understood, of failing that dooms us to repeat what others have done. This panel will focus on the idea of becoming fearless, and therefore, truly creative. We will discuss the concept of failure as a necessary part of creation. We will introduce the idea that even the most artistic expressions benefit from prototyping, restarting and reworking. We will discuss the concept that absolutely nothing is sacred, especially your own work. And finally--and most importantly--we will discuss how to get satisfaction and enjoyment from the process of failing forward.
Tags Core Conversation
12:30 PM
to 1:30 PM
Future Fitness: The Power of Personal Data
37 Attendees
Location
Hilton Garden Inn, Trinity
Type Panel, Interactive
Speaker Tiffany Pritchard, Jamie Unwin
With the rise of cheap electronic devices like Nike+, Adidas miCoach and Nintendo's WiiFit, this panel looks at how technology is increasingly becoming part of the everyday fitness regime and what personal and wider social benefits this brings. The Core Conversation will explore these sites and devices and discuss what makes them useful as opposed to being another sports marketing gimmick. Some topics that we'll discuss include The personal benefits: how online fitness sites add to one's overall training program (ie. data visualisation/ goals/ feedback), The social affects: getting more people involved in community and peer support, from online running races (Nike's Human Race) to interactive fitness clubs, The data collection and privacy issues: how is the data useful outside of a users immediate training programme, can it be combined with other data to give insight into personal or public heath patterns. Are there concerns that users are giving away too much personal data? And lastly, The future predictions: what are the benefits once the devices become more advanced (ie. better monitoring of data such as heart rate, body fat and weight). What are possible negatives?
12:30 PM
to 1:30 PM
Getting Wicked: Understanding the Problems of Convergence Culture
27 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Camilo La Cruz, Ozioma Egwuonwu
The modern commercial communications industry is plagued with wicked problems. In fact, one could argue that the cultural transformation of the past decade, driven by digital technology, resulted a series of wicked problems that remain unanswered, driving a whole industry scrambling to find the next “model.” Framing modern marketing issues in the context of wicked problems can propel a major redefinition of our craft by forcing us to pay more attention to the problem itself rather than going straight to applying tired methods to chase solutions. This conversation will deal with the five traits that define wicked problems in today’s communications space. We will discuss the practical implications of each trait through recent cases from RAPP clients and your own experience. All with the confidence that this outlook shift has the potential to alter the way we work as it not only points to tangible issues that afflict 21st century brands but also our industry in general.
Tags Core Conversation, #GetWicked
12:30 PM
to 1:30 PM
Health: Is There Really an App for That?
41 Attendees
Location
Hilton Garden Inn, Rio
Type Panel, Interactive
There are endless tools that purport to make people healthier, from mobile phone apps to blood-pressure-tracking software. But what, truly, is the impact of these tools? Are they motivating healthier behaviors? Are they improving people’s health? And more important, are they being used by the people who need them most? This panel centers on the challenges of driving robust outcomes from technology platforms and the recipe for achieving the greatest health impact. Our focus will be usability (how to design tools so they are used), activation (how to encourage adoption) and retention (overcoming systemic barriers to encourage continued use). Technology is often seen as a problem-solver. But inciting new models for behavior is only easy if done right. This panel will push people to think in fresh ways about behavior change and highlight what else is needed to move the needle on creation and use of winning health technology.
Tags Panel, #HealthApps
12:30 PM
to 1:30 PM
How Social Networking Is Changing Advocacy
39 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Andrew Magnuson
You may have heard it called online word of mouth, peer-to-peer organizing or online grassroots outreach, but one thing is for sure: online advocacy movements can be started now more easily than ever with the ubiquity of social media and the power of internet organizing. Learn how innovative nonprofit organizations are paving the way for driving social change through the use of social technologies and how you can emulate these strategies for you own personal causes.
Tags Core Conversation
12:30 PM
to 1:30 PM
How To Live Safely In a Science Fictional Universe
17 Attendees
Location
Austin Convention Center, Ballroom G
12:30 PM
to 1:30 PM
How to Make Money Traveling Around the World
75 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Jason Boehle, Tynan, Tynan .
On Jan 3rd 2010 I left the country and spent time exploring Africa and Europe returning exactly 7 months later on Aug 3rd 2010. During that time I was able to visit 25 countries and make on average 3k a month working about 1 - 2 hrs a day remotely. I am 26 years old, live in the Austin area, and have spent the last 6 years in the internet marketing industry, mostly dabbling in affiliate marketing. The purpose of the trip was to backpack around Europe and Africa on the lowest budget possible, mostly staying in hostels and traveling around via bus, train, and hitch hiking. I was supposed be gone only 3 months but ended up staying 7. My presentation will have 2 sections. One catered to business the other catered to traveling. Section 1: How to Make Money While Traveling (Tips to automate your business) Section 2: How to Save Money On Traveling (Tips on finding the best travel deals) If accepted to speak at SXSW my presentation will be catered to 20, 30, and 40 somethings who enjoy traveling on a budget and making a bit of money to extend their stays. I will give this exact speech at the local SEO meetup (http://www.meetup.com/seo-austin/) on Oct 27th. I expect a turn out of about 100+ attendees. I believe this will be a good tuneup if accepted to present at SXSW. You can find my blog at www.goldenbooktraveler.com
Tags Core Conversation, #SXSWtravel
12:30 PM
to 1:30 PM
Influencers Will Inherit the Earth. Quick, Market Them!
74 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Anthony Ha, DJ Patil, Joe Fernandez, Mike Yavonditte, Sloane Berrent
With a growing number of marketing activities taking place online today, the search is on to find the best way to market to online consumers. In this panel, we’ll discuss how influencer marketing may just be the ticket everyone has been waiting for and how best to use it. Influences are at the top of the knowledge dissemination pyramid. Look at “RT @guykawasaki” and you immediately get a sense of the power influencers have to spread information. They have a unique ability to surface interesting information and package it in a way that makes people want to click-through and act, whether through purchasing or retweeting. The idea behind influencer marketing is that it centers around identifying influencers, marketing to them and then marketing through them to reach the consumers whose attention they hold captive. With this tactic comes issues, like how do you identify top influencers in things like traveling, fashion or even cupcakes? It’s no easy task. Computational algorithms and semantic analysis however have progressed to the point where technology can now allow us to locate influencers in any topic in the world. In this panel, you’ll hear from the experts dissecting online influence and the marketers employing such maneuvers to intelligently reach their audience on their own turf.
Tags Panel
12:30 PM
to 1:30 PM
Legal Frontiers In Social Networks, Blogs and Beyond
28 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Emilio Nicolas, Stephanie Chandler
A Core Conversation with experts in the trenches about managing risk and exploiting opportunity in the world of interactive online media. The discussion will highlight and take a practical look at some of the various legal issues that impact interactive online services big and small, such as litigation, financing, monetization, contracts, content rights clearance, cyber-security, and privacy concerns.
12:30 PM
to 1:30 PM
Librarians and Technology Meet Up
13 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Monica Sack
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in exploring the intersection of technology, data services and libraries. Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
Linguistic Mythbusting: The Fake Language of the Web
33 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Augie Ray, Peter Imbres, Spike Jones, Adam Ostrow
When the New York Times banned the word "Tweet" from it's pages, it marked the first time a major publication had formally rejected a Internet-born branded verb. As new behaviors are created online, our culture struggles with ways to define them and often settles on flawed nomenclature. In this hour we will take a look at some of the most misleading words from the digital lexicon and try to pick a few to banish forever.
12:30 PM
to 1:30 PM
Love Can Pay The Bills
25 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Speaker Phil Libin
Want 1 million people to pay for your product? Get 100 million people to love it. But how do you get there? What's the secret to creating engagement and building value? What makes a successful Freemium business work? Here's a hint: don't be clever. Invest in making a product that brings joy and business success will follow. Best part, you don't need single social feature to do it. We will discuss ways to reach your business goals by focusing on a positive, long-term relationship with your users and fans.
Tags Solo
12:30 PM
to 1:30 PM
Massive Concepts in the Department of Art
28 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Jason Manley, Brendan Harkin, Jaclyn Havlak, Lorne Lanning, Rick Boyko
Ask any working artist striving for more than "avoiding starvation", and they will probably agree that the path to individual creative success is a seemingly never-ending journey of small but glorious accomplishments, devastating failures of epic proportions, and a series of life lessons learned the hard way. It's safe to say that each artist, at one time or another in their "creative life", finds themselves aspiring to achieve their personal dreams by studying the ways of those they find most inspiring. The paths to their individual creative success are closely documented and can be taught and adapted in the pursuit of your own ambition. See beautiful content along with the story of the founding, development and resulting global creative success of the multimedia triptych comprised of Conceptart.org, Massive Black and The Art Department and that of the individual award winning artists. The paths to success are known and while each individual journey is unique, these proven methods and ideals will help any artist or firm in their efforts to make it - not break it.
Tags Panel, #theartdept
12:30 PM
to 1:30 PM
Mentors - Press/Bloggers
7 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Jigar Mehta, Roger Erik Tinch, Peter Hall, Brad Blanks, Sandy Mandelberger, Luke Mullen, gerald peary
As a filmmaker, the press can be your best friend or your worst nightmare. Learn how to make nice. Or, if you're an aspiring journalist, learn how to make a living. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
12:30 PM
to 1:30 PM
Mythbusters Fan Meet Up
9 Attendees
Location
Driskill, Maximilian Room
Type Panel, Interactive
Speaker Pansy Narendorf
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Mythbusters. Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
No Excuse: Web Designers Who Can't Code
92 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Ethan Marcotte, Jenn Lukas, Ryan Sims, Wilson Miner
Some of the most important design decisions happen in code. In 2009, I gave a talk at the Build conference in Belfast with what I thought was a fairly uncontroversial premise: web designers should write code. Since then, the subject has sparked more than a few debates, including a particular heated pile-on when Elliot Jay Stocks tweeted that he was "shocked that in 2010 I’m still coming across ‘web designers’ who can’t code their own designs. No excuse." In a recent interview, Jonathan Ive said "It's very hard to learn about materials academically, by reading about them or watching videos about them; the only way you truly understand a material is by making things with it." He's talking about product design, but the principle is just as relevant to the Web (if not more so). "The best design explicitly acknowledges that you cannot disconnect the form from the material--the material informs the form.... Because when an object's materials, the materials' processes and the form are all perfectly aligned.... People recognize that object as authentic and real in a very particular way." As our industry grows and roles get more specialized, it's possible to become a "web designer" without more than a cursory understanding of the fundamental building materials of the Web: the code. Is this just the price of progress? Are the days of the web craftsman soon to be in the past? Or is a hybrid approach to web design and development something worth preserve?
12:30 PM
to 1:30 PM
Non-Visual Augmented Reality and the Evaporation of the Interface
41 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Aaron Parecki, Amber Case
This presentation will highlight the advantages and disadvantages of visual and non-visual augmented reality. We’ll cover alternate types of augmented reality techniques and how they have been saving us time in the past few months. We’ll demonstrate how we’ve been merging available technologies with custom programming to create location-aware social networks with custom proximity notification. Finally, we’ll describe other uses for location sharing, such as automatically turning off house lights when leaving for work, wayfinding with piezoelectric buzzers, geonotes and other mashups that can be done using sms, gps, x-10 and irc as a control hub.
Tags Dual, #evaporation
12:30 PM
to 1:30 PM
Online Dating 2.0: All Mobile, All Location-Based
41 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Andrew Weinreich, Joel Simkhai
Online dating has, since its inception, been primarily about people sitting in front of their computers, endlessly composing and perusing (often highly contrived) profiles, hoping to find the right combination of words and flattering photos to lead them to true love. Location-based technology in mobile phones (both browser-based and apps) means that dating can make its way back to the streets. New services like MeetMoi and others put the dating back in digital dating, facilitating introductions to like-minded singles within a certain proximity. This panel will address: 1) what privacy concerns need to be taken into consideration when people begin meeting IRL through this technology? 2) Is a check-in based model, like Foursquare, or persistent-location, like Google Latitude, the best format for mobile dating? And 3) how do daters change the way they present themselves when their potential paramour may be right around the corner? Location-based dating is the future of online dating… and it’s about more than just hookups with the new technology that increases the “intent-to-date” among users. Now that people read books on their iPhone, keep their entire music library on their BlackBerry, and use their Android to house their entire family photo collection, why wouldn’t a mobile phone become a personal matchmaker extraordinaire?
Tags Panel
12:30 PM
to 1:30 PM
Putting It Together: The Film Financing Equation
5 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Aaron Kaufman, John Sloss
Film schools and books on film producing rarely explain the delicate balance of elements which are required to launch a film. How do you find the money? Where do you start? What do you do when adversity strikes? Who is there to help you? How can you get them to help? Whether the budget is $2 million or $20 million the basic steps are generally the same.
Tags Workshop
12:30 PM
to 1:30 PM
Social Health: Who Wants to "Like" Hemorrhoid Cream?
27 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Speaker Carlen Lea Lesser
Social media is a powerful medium, and can really improve patient outcomes. It can also add some much needed life to marketing plans, and help brands build relationships with patients. With any luck this will be a win/win for patients and brands. Right now the entire Pharma world is busy figuring out how to jump into social media. The problem is very few people are thinking about whether or not someone really wants a relationship with their Rx. Imagine announcing to the world on Facebook that you "like" your prescription Rx cream. Really? You want to do that? Well, different strokes and all. In this session we'll talk about how to chose the right social technologies to achieve the brand's marketing goals. Part of that decision matrix is understanding people and how and why they use social technology. We'll definitely talk about why Pharma should never say they want "viral" marketing. In a best case scenario, this will be a highly interactive presentation taking live suggestions and questions from the audience and discussing their unique situations. Tell me your product, we'll talk about your audience, and we'll discuss the appropriate use of social media technology for you.
Tags Solo, #want2like
12:30 PM
to 1:30 PM
Social Hotline: How Social Media Impacts Crisis Communications
25 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker David Vap, Dave Carroll
Social media has become a critical channel for organizations to plan and communicate with customers or communities in times of crisis, but these efforts often fall flat or are overshadowed by an explosion of conversations. Whether flooded with inquiries on Facebook and Twitter, or proactively communicating or monitoring across social channels for important updates, organizations need strategies and technologies that will effectively scale and integrate with all other business touch points. This panel will highlight examples of crisis communications harnessing social channels done right (and wrong).
12:30 PM
to 1:30 PM
Social Networks Inside Companies: Harness the Power!
26 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Michael Pusateri, Rick Marini
Social networks are ubiquitous on the internet. With Millennials/Gen Y numbers rising in the workforce, can companies use internal social networks to their advantage? Will older employees participate? Do benefits of social networks, weblogs, Web 2.0 style sharing, tagging, and rating outweigh the risks to confidentiality and productivity?
Tags Future15, #corpsocialnet
12:30 PM
to 1:30 PM
Sports & Music: Perfect Harmony
28 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Technology has radically altered the face of the music industry; the marketing platforms of yesteryear are no longer sufficient for audience development and distribution. As a result, the industry must rely on new platforms - Internet, mobile, on-demand, social networks - to drive demand. The proposed presentation will examine how professional sports has emerged as another powerful new platform for the music industry to help drive demand, engagement, distribution and revenue. Attendees of this presentation will learn about: - The natural synergies between the music industry and pro sports - The demographic overlays - The wealth of potential integrations between music and sports (products, merchandise, events, etc.) - The artists and leagues/teams that are innovating in this area - Future development and distribution opportunities between artists and leagues/teams
Tags Panel, #SXSWSportsMusic
12:30 PM
to 1:30 PM
Strange Business: Corporate Creativity That Doesn't Suck
96 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Aaron With, Andrew Mason
Explosive Internet cancer Groupon, the fastest-growing website ever, intentionally wastes endless amounts of staff time and marketing-budget dollars on baffling initiatives. From the bizarre write-ups of its daily deals to uncomfortable social experiments such as awarding $100,000 scholarship funds to babies whose parents met on a Groupon date, Groupon can't resist executing its silliest, darkest, dumbest, and most pointless impulses on a grand scale. By launching one incredibly expensive joke after another with no clear tie to revenue, Groupon may very well be blowing its own death horn. Why?
Tags Dual
12:30 PM
to 1:30 PM
SXSW Newcomer / Veteran Meet Up
5 Attendees
Location
Driskill, Victorian Room
Type Panel, Interactive
Speaker Debbie Cerda
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
The Art of Enchantment
88 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Guy Kawasaki
Worldwide introduction of Guy's new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.
Tags Solo, #enchantment
12:30 PM
to 1:30 PM
The Art of Science Meet Up
6 Attendees
Location
Palm Door, Palm Door
Type Panel, Interactive
Speaker Karen Ingram
We are fortunate to live in a time where there is a delicious wealth of scientific information and data available to us on the internet. People are "liking" scientists on Facebook along with rockstars. Unfortunately, some of the data from these scientific rockstars comes off as cerebral and convoluted. Can we help our partners in nerdiness tell their stories in a way that eclipses Hollywood's fantastical fictions? Designers, editors, musicians, writers, producers, coders, illustrators... we can work with scientists. Let's tell these stories in the same ways that we sell a product for a client... actually, let's do it better.
12:30 PM
to 1:30 PM
The Death of the Death of Longform Journalism
53 Attendees
Location
Sheraton, N. Capitol View
Type Panel, Interactive
Speaker Max Linsky, Evan Ratliff
The web was supposed to kill longform journalism. And it almost did. For years, conventional wisdom held that for text to work online, it had to be short and digestible. Nobody had the time to read 5,000 words on a web browser, and fewer still were willing to pay for the privilege. But at the same moment that many publishers scaled back their longform work, or abandoned it altogether, a new audience of readers emerged thanks to innovative apps like Instapaper, Read It Later, and Readaility. Turns out, the problem wasn’t that the stories were too long. People love stories! The problem was the delivery method—we finally had the tools to read pieces when, how, and where we wanted. This panel will discuss: what those tools are, how they’re being used, how some publishers are taking advantage of them, how other publishers are failing to take advantage of them, how the digital reading experience will continue to evolve, why journalists will always be the core audience for longform journalism, the iPad and the Kindle, Instapaper and Readability, and whether or not anyone is making any money from this stuff. This panel will not discuss: the upside of paginating long stories.
Tags Core Conversation, #longform
12:30 PM
to 1:30 PM
The End of Reading in the USA
20 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Laurence Musgrove
When education serves the state’s desire for obedience and capitalist consumption, individual freedoms and democratic participation are in danger. This is most evident in the failure of schools to promote the creative and critical literacies students should practice when choosing what and how to read. Democratic values are at risk when many students exit the public education system hating reading and unaware of the aesthetic pleasures in literature. My research indicates that reading, at its best, is the cognitive embodiment of individual liberty. I ask students to draw a picture of what happens when they read, and these drawings indicate a taxonomy of five metaphors we use when we think and talk about reading, such as “consumption” and “transportation.” At the core of these metaphors is the central metaphor of all reading, “movement.” Thus, if all reading is ultimately about movement, it is also about the freedom to move–that is, the freedom to choose what and how to read. However, reading in school is rarely about choice, and with the advent of state-mandated testing, reading is now converted into a chop-shop of isolated bits of knowledge to be consumed and regurgitated on demand. My presentation is to be heard as a rallying call to action, a call to take back schools from the testing bureaucrats and return it to teachers who know that reading is the life-blood of democratic life.
12:30 PM
to 1:30 PM
The Evolving Workplace: Environments, Methods, Trends and Management
44 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Liz Elam, Azeez Lekan Bashua
What micro and macro trends are starting to emerge pointing to a fundamentally different way people are working. We will talk about where people are choosing to work (Coworking, Socially conscience work environments, home, traditional office), tools enabling this (Apps, Google docs, social networking etc.) how this is changing management styles ( Bestbuy R.O.W.E. (Results Oriented Work Environments, Google 20% Time, Atlassian “Fedex Days” ) and what the long term implications (glut of office space, disconnected workforce) of all this could be.
12:30 PM
to 1:30 PM
The Future Enernet: a Conversation with Bob Metcalfe
29 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Bob Metcalfe, Joel Greenberg
Are there lessons we can learn from the growth the Internet and the transformation of telecom over the past 30 years that we can apply to energy? If so, what role can the digital creative class play in transforming our society's relationship to energy? In this discussion with the inventor of Ethernet, founder of 3Com, and for whom Metcalfe's Law was named, we'll have a conversation about how energy innovators can compete against the status quo. We'll pop the myths of how change happens in an industry (or not) and we'll discuss analogies from the Internet that may be applicable to energy. We'll discuss the forces working for and against new energy futures. We'll define the criteria needed to create an energy future that solves many of the problems associated with our current creation and use of energy. We'll discuss potential strategies to reach those solutions. We'll touch on the energy technologies that look promising; what we need to do to foster the research that brings about new technologies; and we'll discuss how energy entrepreneurs can facilitate adoption of their technologies to bring about change. The future doesn't necessarily have to look like the present. Learn why from someone who has already transformed networking and is looking to do so in energy. Gain a better understanding of how you can participate in a new energy future in your personal, professional, or political life.
Tags Dual, #sxswenergy
12:30 PM
to 1:30 PM
The Future of Touch User Interface Design
132 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Amish Patel, Kay Hofmeester
Although touch user interfaces have been around since the 1960s, they did not take off in the consumer mainstream until 2007. The last five years have seen a widespread acceptation of touch user interfaces, and many mobile phone and PC manufacturers have launched their version of a touch user interface. However, all these user interfaces still feature a similar, somewhat limited touch interaction language. How will touch develop in the coming years? Will multi-user multi-touch become important? How does voice, stylus and even air evolve our vocabulary? Will 2D touch develop into 3D touch? This panel will discuss the possibilities, and make projections into the future. We encourage you to explore this and much more with us.. join the discussion!
Tags Dual, #futureoftouch
12:30 PM
to 1:30 PM
The Man in the Van Needs Geo Location
19 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Marcus Nelson, Chris Hutchins, Ryan Kuder, Ryan Graves, Stacey Epstein
There are lots of obvious geo-location use cases for consumers. But how can enterprises benefit from geo-location apps? Everyone knows the man in the van – they are installing your cable, technicians fixing heavy equipment in the field, landscaping office parks, repairing medical devices on-site and more. Shouldn’t those businesses be able to benefit from mobile apps that are geo-location aware? Whether they need to pick up and install a new fetzer valve or simply need to know where there next job is, there’s no reason why they can’t benefit from what Gowalla, DoubleDutch and foursquare have done for consumers.
Tags Panel
12:30 PM
to 1:30 PM
The Net Delusion
12 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Evgeny Morozov
Evgeny Morozov is the author of THE NET DELUSION: The Dark Side of Internet Freedom. He is a contributing editor to Foreign Policy and has written for The Wall Street Journal, The Economist, The Financial Times, The International Herald Tribune, Slate and other publications. In this session Morozov will draw on the ideas from his new book to discuss the ways in which authoritarian regimes have profited from the Web and why most Western observers prefer to downplay the Web's darker side. He'll also speculate about the future of the US government's ""Internet Freedom Agenda"" as well as its relationship with Silicon Valley tech firms.
Tags Solo, #netdelusion
12:30 PM
to 1:30 PM
The Untapped iPad Market: Is Your Site POUR?
22 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Glenda Watson Hyatt, Karen Tsang
For the masses, the iPad is the latest, hottest, must-have toy. But, for people with disabilities the iPad is life changing: enabling communication, unlocking minds and fostering independence. However in purchasing these devices lays the challenge: oftentimes websites with product information are inaccessible to this market, which has a discretionary spending power of $175 billion in the United States alone. The session’s goals are to identify some barriers people with disabilities regularly face, making it difficult to participate fully online; explain the four guiding principles of what makes blogs and websites accessible; and offer key questions to begin asking and what resources exist to make sites more accessible to this under tapped market. By giving short vignettes of how people with disabilities are using iPads, faces are put to the size of this disability market - and putting faces to the need for web accessibility. This brings alive the technical requirements and guiding principles of web accessibility.
12:30 PM
to 1:30 PM
Tim Ferriss
6 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Tim Ferriss will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, The 4-Hour Body.
Tags Bookstore Appearance
12:30 PM
to 1:30 PM
Unexpected non-fiction storytelling (with Ze Frank, the NFB and IDFA DocLab)
45 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Ze Frank, Caspar Sonnen, Hugues Sweeney, Rob McLaughlin
IDFA's DocLab presents some of the most innovative web projects and interactive documentaries in internet media production. Learn from some representatives of IDFA and the experts of the genre.
Tags Documentary
12:30 PM
to 1:30 PM
Urban Technology on the Dark Side
31 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Benjamin Bratton, Molly Wright Steenson
Urban computing isn't just fun, games and mapping. There's a dark side to urban technology, with surveillance and subversion in operation and in opposition. It shouldn’t be a surprise: most technologies we use were originally developed in the military before making their way to the civilian side. But mostly, when we talk about urban computing, we tend to focus on its optimistic and entertaining uses. This panel confronts the relationship of cities to technology. Some things it will discuss: how soldiers literally cut holes in walls to through houses in urban wars; how the government creates geographically dark spaces on the map and launches secret satellites; and the role of DARPA (Defense Advanced Research Projects Agency) in giving rise to urban technologies we use today – to name a few. In balance, we’ll look at the ways that artists, activists, designers, architects and hackers reveal and challenge these shadowy-seeming technologies in their work.
Tags Dual, #darkurban
12:30 PM
to 1:30 PM
Viral Marketing with The Oatmeal
138 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Matthew Inman
I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com). In less than a year, my website has grown to nearly 5 million unique visitors a month, I got a book deal, appeared on TV, and was named one of the best blogs of 2010 by Time Magazine. This presentation will cover a ton of examples of my work, explaining how and why they were virally successful. It includes tips, tools, and the process for generating and promoting viral content. There will also be poop jokes.
Tags Solo
12:30 PM
to 1:30 PM
What Would Copyright Look Like If Created Today?
37 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Michael Masnick, William Patry
Copyright was first created back in 1709 by the Statute of Anne, so it makes sense that anyone alive today takes the existence of it for granted. However, the technological landscape has changed greatly in the 300 years since copyright was created, and as a result, some laws and rules concerning copyright are starting to feel a bit draconian. So, what if we were able to craft copyright laws today, without the existing baggage of 300 year-old laws? What would they look like? How would we encourage creation of new content in this world?
Tags Panel
12:30 PM
to 3:00 PM
Allhat III
38 Attendees
Location
Guero's
Type Unofficial Party
Speaker/Artist(s) Info
12:30 - 2:30 Live music with singer, songwriter Monte Montgomery
Join Co-hosts Richard Binhammer & David Armano along with special guests for an afternoon of live music, margaritas and Austin's finest breakfast tacos.
Website http://allhat3.eventbrite.com/
12:45 PM
to 1:45 PM
Using Free Agents to Solve Our Problems
17 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Jake Brewer
Traditional organizations are like giant boulders in a river of ideas and information, disrupting flow and causing drag. By and large, organizations are static, inefficient, and structurally resist change, resulting in an inability to adapt. Perverse incentives arise, where solving the big problems organizations were created for contradicts the survival instinct of the organization, lest they become obsolete. Over time, organizations become invested in their structures for structures' sake - and even hold their commitment to obsolesence in high regard by touting their "sustainability" as a paramount priority. While this may be the best humanity has come up with so far to achieve the necessary scale required for global problems, they are far from an ideal structure to harness the best of what humanity can do together. With today's technology, people can come together and self-organize around specific goals, and dissipate those associations when the project is over - a project-based system, with more room for change and innovation, and more efficient composition of ideas and skill sets. Put simply, it's a world where everyone is a free agent citizen - capable of devoting primary, secondary, or even passive energy to a problem. What does this world look like? How does it scale? How does it affect productivity, the economy, and individual lifestyles? Where does this model break down, and what could be done to address those issues?
Tags Future15, #FreeAgents
12:50 PM
to 1:50 PM
Charles Yu
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Charles Yu will be stopping by the SX Bookstore to greet registrants and sign copies of his novel, How To Live Safely in a Science Fiction Universe.
1:00 PM
to 2:36 PM
1:00 PM
to 2:00 PM
Brian Solis
7 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Brian Solis will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Engage: The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web and Socialnomics
Tags Bookstore Appearance
1:00 PM
to 2:00 PM
Social Policies & Company Culture
28 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Ellen Reynolds
Transforming a traditional organization into a social business requires a great deal of internal change. As organizations shift to become more open, policies must evolve to embrace a more transparent mode of business. The current "copy+paste" model many companies use to create their social policies is broken. Learn why it's important for your policy to accurately reflect your corporate culture and how to use your policy to both reinforce change and encourage the right level of participation.
1:00 PM
to 5:00 PM
Boxee SxSW Kegger
144 Attendees
Location
TBA
Type Unofficial Party
Takes place in the Boxee RV. Come out and meet good people, have some food, and have a few drinks. It'll feel like a family BBQ, without all the drama.
1:00 PM
to 6:00 PM
The League of Extraordinary Hackers
53 Attendees
Location
Speakeasy
Type Unofficial Party
Google's League of Extraordinary Hackers is the premier event for getting the inside scoop straight from Google's engineering, business development, and developer relations teams.
From fast-paced "API Briefings" that reintroduce Google's developer products (APIs, tools, and services) to more intimate office hours held by the the speakers themselves, there should be something for all kinds of developers and startupers.
Visit our chillout lounge and recharge your feet — and your laptop. Take a load off in the YouTube Leanback Lounge, and check out the the latest offerings from YouTube and Google TVs.
Expect demos, razor-sharp tech conversation, and a sampling of the best of Google's developer offerings.
Immediately followed by SHDH@SXSW.
1:15 PM
to 2:35 PM
1:15 PM
to 2:15 PM
Social Failure & Lessons Learned
34 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Mike Lewis
Enterprise organizations love to talk about all the successes they've had implementing and executing their social media campaigns, but you rarely hear about the (gasp!) failures. This is really too bad because it is from both these successes and failures that enterprise marketers learn from to be better armed to deal with their own challenges within their organization. Well, lucky for us, we have had the opportunity to talk to dozens of the largest enterprise brands out there and can tell you that there are many stories of social media challenges and failures that you haven't heard. Mike Lewis, VP of Awareness, Inc. recently traveled across the country meeting these large enterprise brands. During this eye-opening road trip, Mike learned about many of the challenges each of these organizations were faced with as they were trying to either get their social media strategy rolling or just manage it all. During this session, Mike will share some common social media challenges and failures the big brands didn’t want you to know about along with some social media success stories you haven’t heard. After this session you will walk away with some actionable strategies that you can apply to your social media programs immediately.
Tags Future15
1:30 PM
to 1:45 PM
1:30 PM
to 3:06 PM
1:30 PM
to 1:32 PM
1:30 PM
to 1:36 PM
1:30 PM
to 1:31 PM
1:30 PM
to 1:34 PM
1:30 PM
to 1:38 PM
1:30 PM
to 1:45 PM
1:30 PM
to 2:49 PM
1:30 PM
to 2:54 PM
1:30 PM
to 1:40 PM
1:30 PM
to 1:33 PM
1:30 PM
to 1:40 PM
1:30 PM
to 1:41 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:57 PM
1:30 PM
to 1:34 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:34 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:41 PM
1:30 PM
to 1:46 PM
1:30 PM
to 1:34 PM
1:30 PM
to 1:34 PM
1:45 PM
to 3:14 PM
2:00 PM
to 3:33 PM
2:00 PM
to 3:18 PM
2:00 PM
to 3:00 PM
Branded Documentary: A Case Study, Concept to Cannes
37 Attendees
Location
Austin Convention Center, Room 16AB
Marketers and filmmakers take note: branded film content is on the rise. As consumers sidestep traditional advertising, brands must connect with them in new ways. Many have begun to purvey magnetic content of their own -- often by telling real stories about the lives they change. Some of their richest content and biggest successes are coming from their work with documentary filmmakers, who are finding a new sustainability of their own through this meaningful commissioned work. But how do these projects happen? How is branded content best leveraged? And does it actually deliver? A Fortune 100 company recently commissioned Flow Nonfiction to create a branded documentary film surrounding a partnership with a non-profit; the concrete results for the brand were stunning. This panel's case study illuminates the trend, with a 360 view from the stakeholders and collaborators who made it happen, and a discussion of best practices for all players in this cresting niche.
Tags Documentary
2:00 PM
to 3:00 PM
I Thought We Were Friends! Business In Film
13 Attendees
Location
Austin Convention Center, Room 15
Speaker Alicia Van Couvering, Andre Des Rochers, Sophia Lin, Craig Zobel, Peter Principato, Alicia Couvering
Lawyers, tax specialists and producers give straight dope about what the most common legal and accounting mistakes are when setting up an indie film -- war stories about partnerships gone awry, tax credits unclaimed, screwy clearances holding up a sale. Focus is on different kinds of financial partnerships and basic deals for back-end and participation, secondary focus is on Horror Story anecdotes.
Tags Contracts
2:00 PM
to 3:00 PM
Keynote: Christopher Poole
321 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Christopher Poole
Also simulcasted here:
ACC Room 9ABC, 18ABCD, Ballroom A-GAT&T Conference Center Grand BallroomDriskill BallroomHilton Salon C, HHilton Garden Inn SabineHyatt TX Ballroom 1-7Radisson Town Lake BallroomSheraton Capitol A-H
2:00 PM
to 3:00 PM
Mentors - Publicity
4 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Ngoc Nguyen, Lewis Kay, Marian Koltai, Charlie Olsky, Jim Dobson, Cynthia Swartz, Rene Ridinger, Steven Beeman, Tom Cunha, Aaron Bramley
Do you need a publicist? Maybe so, and maybe no. Come get some hands-on information about the modern role of the PR person, and how that impacts filmmakers today. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
2:00 PM
to 3:00 PM
Your Baby Is Ugly: Evaluating Your Film Honestly
10 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Nic Baisley, Nicholas Baisley
This workshop will show you how to critique your film from an unbiased viewpoint just like reviewers and audiences. We will explore the obstacles that filmmakers encounter when developing scripts, selecting the cast and producing their films. Often filmmakers are blinded because they're too close. This workshop will help you step back to reality.
Tags Workshop
2:00 PM
to 4:00 PM
Nomadic Meetup
36 Attendees
Location
Casa Chapala
Type Unofficial Party
Come hang out and meet other nomadic folks - past, present and future! Held during the SXSW Interactive festival in Austin, TX and organized by Technomadia (Chris Dunphy & Cherie Ve Ard - full time technomads for nearly 5 years).
If you're a digital nomad, location independent professional, lifestyle designer, technomad, nu-nomad, vagabond - or interested in any of the above, this event is for YOU!
Intended to be a casual meet and greet event - and there's always a possibility of a moderated discussion or Q&A session emerging. We have an outdoor patio reserved a block and half from the Convention Center, and attendees are on their own to order off the menu, get drinks or there is no obligation to order anything at all.
This meet-up is open to all - you do not need a SXSW Badge to attend.
Website http://nomadsxsw.eventbrite.com/
2:30 PM
to 3:58 PM
2:45 PM
to 3:45 PM
3:00 PM
to 3:50 PM
Building Start-ups Within Organizations
14 Attendees
Location
PepsiCo Stage - Meeting Room 2
Type Panel, Interactive
Startups are agile, quick-moving, fluid organizations due to the nature of their business. So what can corporations learn from startups? This panel will explore no money marketing, how to hack your internal organization to uncover resources and the creation of internal structures to support your efforts.
Featuring: Ellen McGirt, Fast Company, Henrik Werdelin, Prehype, Noah Brier, The Barbarian Group, Nicholas Thorne, Basno, Josh Abramson, CollegeHumor/Vimeo
3:00 PM
to 4:00 PM
Guy Kawasaki
60 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Guy Kawasaki will be appearing at the SX Bookstore to meet fans and sign copies of his latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions.
3:00 PM
to 4:00 PM
RockLive Presents: SXSW ScreenBurn Mike Tyson Meet & Greet
33 Attendees
Location
Austin Convention Center, Exhibit Hall 2
Type Panel, Interactive
Former Heavyweight Champion of the World, Mike Tyson will be on hand for autographs in support of RockLive’s new iPhone/iTouch game, Mike Tyson Main Event.
Tags ScreenBurn
3:00 PM
to 7:00 PM
Get Sauced Pool Party & BBQ Challenge
21 Attendees
Location
TBA
by invitation
NOTE THIS EVENT IS BY INVITATION ONLY
Type Unofficial Party
Invite Only.
Music by DJ Eleven, DJ Mel. Food by Sarah Simmons. Host Committee: Lauren Leto, Steve Martocci, Brooke Moreland, Michael Galpert, Anthony De Rosa, Rachel Sklar, Alexis Juneja, Steve Jang, Mike YAvonditte
3:30 PM
to 4:30 PM
A World Without SXSW
11 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker Bonin Bough
Where would we be without South by Southwest? Imagine it: Less connected. Less culturally forward and exciting. Less innovative. For years, the event has been at the forefront of emerging trends in technology and culture. Before they were household names, platforms like Twitter and Foursquare got their start in Austin. SXSW continues to be the gathering place for the top innovators and entrepreneurs in the digital space, as they come together to chart the future not only of technology, but also for a society that is approaching 100% digital. B. Bonin Bough, Global Director of Digital and Social Media at PepsiCo, will explain how the tremendous pace of change today makes the SXSW community more important than ever, especially for businesses. While society at large has embraced the digital transformation, organizations have fallen behind, to the peril of many. Digital Fitness - having the right mindset, capabilities, and resources to thrive in a digital world - is now a primary factor in driving long-term business success for many global companies. And as Bonin will detail, the personalities and emerging technology start-ups that make up the SXSW community are some of the most important partners contributing to Digital Fitness inside organizations like PepsiCo. In his presentation, he will share highlights from a pre-event interview series where innovators are asked to tackle the same question: "what would the world look like without South by Southwest?" He will also discuss his personal history with SXSW, how a euphoric day seven years ago at SXSW changed his own life when he won a People's Choice Award and met the love of his life on a single night. Bonin will talk about why he continues to fall in love year after year with everything this event has to offer, and the role he sees for the SXSW community in driving digital fitness at PepsiCo and beyond.
Tags Solo, #WithoutSXSW
3:30 PM
to 4:30 PM
Building Community in a Blogger-Eat-Blogger World
34 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Addie Broyles, Mando Rayo, Pam Penick, Tolly Moseley
Among bloggers, competition for page views and followers can be fierce, and as more people jump in, it feels like we're all picking at the same slice of pie. How do you encourage bloggers in your online space to collaborate instead of compete, and better yet, how do you build an offline community whose members have real-life, meaningful relationships? Learn from Austin food bloggers who have used tweet ups, taco tours, potlucks and blogger events to create an offline community of more than 400 members. By choosing to become friends over foes, the bloggers have been able to give back to their city through fundraisers and awareness campaigns, such as the Hunger Awareness Project where bloggers wrote about living off food stamps and food pantry donations for a week.
Tags Panel, #offlineblog
3:30 PM
to 4:30 PM
Clients Are Not the Target Audience. Users Are
92 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Jonathan Bowden, Anton Repponen
If you design for the client, they will be happy on launch, till they realize the audience isn't engaged. Then they will go looking for their next mistress agency. Know your client, and the value that they offer to users. Sometimes the client has a keen sense of this, but more often than not, a discovery / exploratory process is helpful to give focused clarity to this key issue. If in the beginning of the creative process we do not find the uniqueness of the brand, users never will either. Maybe? sort of? dig deeper. what drove the founders to start this business? what do they stand for? how are their products unique? who is their target audience? who are they ACTUALLY reaching? Let's move on to the all important user. Who will be going to this site? Why? To accomplish what? Success is based off of this measure, and this measure alone. Was the site USEFUL. Likes, retweets, mentions, awards, fwa's, blah, blah, blah mean nothing if the site is not useful. We are a service industry, not a beauty pageant. we're hear to help the client communicate their message, not fluff our creative egos. Know your audience. Their interests. Their background. Their desires. Let’s look at two large .com redesign case studys that I have had the honor to work as the design lead on: BurgerKing.com with Crispin Porter + Bogusky, and livestrong.org with Springbox. Let's be useful.
3:30 PM
to 4:30 PM
Companion Gaming: Single Brand Engagement Across Multiple Platforms
17 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Chris Early
This case study presentation will examine Ubisoft’s concept of “companion gaming,” which entails being able to play a game on one platform and have it relate to another game on a different platform, all within the same brand. Effectiveness of existing projects will be examined, including statistics on performance and adoption. Lessons learned and some suggested best practices will round out the session.
3:30 PM
to 4:30 PM
Creating Social Action Plans For Films
10 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Carolyn Sams
If you have a movie that’s trying to save the world (in the simplest of terms), you’ve probably thought of doing something good with audience’s in-theater buzz. Maybe partner with a nonprofit, make a discussion guide, or get some PSAs out there. But how do you create something bigger that really moves the needle? Join Participant Media, the production company that creates campaigns for social change for each of their a award-winning movies (think 'Waiting for ‘Superman’ ‘Food, Inc.’and ‘Good Night and Good Luck’), and bring your big ideas to workshop.
Tags Workshop
3:30 PM
to 4:30 PM
Creative JavaScript and HTML(5) Visual Effects
119 Attendees
Location
Sheraton, Capitol A-D
Type Panel, Interactive
Speaker Seb Lee-Delisle
It's time to get creative with JavaScript! Seb Lee-Delisle, Founding partner of BAFTA winning agency Plug-in Media, shows you how to create beautiful visual effects in HTML5 canvas in this 2.5 hour workshop. He'll also demonstrate how easy it is to convert 3D points into 2D and show you how to make your very own JavaScript 3D engine. Bring a laptop and prepare to get coding!
Tags Workshop, #creativejs
3:30 PM
to 4:30 PM
Crowdsourcing the Corporate/ Nonprofit Partnership. Who Wins?
30 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Chris Noble
Pepsi Refresh, Chase Community Giving, Case Foundation's "Giving Challenge" - Online contests that award dollars to nonprofit causes are here to stay. Corporations use these contests to engage potential customers. Nonprofits use them to rally supporters. All participants are grappling with how best to use social media to find and mobilize an audience. Come learn the ups and downs of these contests from brands that sponsor them, from winners (and losers) in the nonprofit community, from social media experts, and from the tech companies that build them. Brands - learn how you can engage consumers by reaching through nonprofits. Nonprofits, learn the best tips and tactics for winning, and learn how to decide which contests are right for you to enter. Everyone - learn why things go wrong for both sides and what you might expect to see in the future as these efforts multiply.
Tags Core Conversation
3:30 PM
to 4:30 PM
Do Tablets Dream of Electric News?
37 Attendees
Location
Sheraton, N. Capitol View
Type Panel, Interactive
Speaker Jennifer Brook, Erin Sparling
News organizations are investing a lot of faith and hope into news apps for tablets. Although they have embraced the iPad in different ways, similar design, product, and user experience problems have surfaced. What strategies must be applied to craft design experiences that are more illustrious than the browser? Through taming APIs, feeds, and algorithms, can they entice readers, seasoned and new to make an app a part of their daily news consumption ritual? With stakeholders from both the print and digital world, how do teams surface, manage, and design for divergent expectations? We have made it through the launch, and subsequent updates to, the first news iPad apps and will discuss design considerations and constraints we’ve encountered through this process.
Tags Core Conversation, #newsapps
3:30 PM
to 4:30 PM
Does Online Openness Kill Creativity? Digital Planet Live
25 Attendees
Location
Driskill, Driskill Ballroom
Type Panel, Interactive
Speaker Gareth Mitchell, Jamillah Knowles
Is creativity stifled or stimulated by the openness digital technology offers? The internet allows content to be accessed and shared more easily than ever before. At the same time, barriers between professional creators and consumers are broken down, while non-professional artists now have open platforms to publish and publicise their own creations. How has control over the creative process shifted as a result? Join Digital Planet presenter Gareth Mitchell for a discussion on openness, creativity and control with June Cohen, Executive Producer of TED, Steve Rosenbaum, author of Curation Nation, and broadcaster and blogger Jamillah Knowles. See the radio programme put together live as we hear from creators and curators around SXSW. The pioneering electronic artists of Dorkbot share their views on collaborative creativity, while Andrew Keen, acclaimed author of Cult of the Amateur: How the internet is killing our culture, argues that the openness of the internet undermines the professional creative class by favouring consumers on one hand and amateurs on the other.
Tags Podcast
3:30 PM
to 4:30 PM
Embracing NoSQL - Your First Cassandra Project
61 Attendees
Location
Sheraton, Capitol E-H
Type Panel, Interactive
Speaker Michael Wynholds, Rudy Jahchan, Jared Carroll, Rob Pak, Ryan King
What is Cassandra? What is NoSQL? Why are sites like Facebook, Twitter, Google and Digg all using these new technologies? And what does that mean to me? The popularity of the NoSQL movement has exploded in the last year or two, as a number of these non-traditional data storage systems have gone from experimental curiosities to powerful production-ready engines that power the largest real-time social networking sites on the Web. Born out of Facebook, Cassandra is one of super-hot players in this new movement. We recently had an opportunity to build a new social networking site using it for the first time, and we want to share what we learned. In this presentation: * You will discover the NoSQL movement and the big players who lead it. * You will learn both *how* and *why* you should build your site using Cassandra. * You will understand what Cassandra offers, and how it differs from traditional databases as well as other NoSQL competitors like CouchDB and MongoDB. * You will walk through real code examples that can help you bootstrap your own Cassandra project. * You will see where we stumbled along the way, so you can avoid making the same mistakes. Code samples are in Ruby on Rails.
Tags Workshop, #embracingnosql
3:30 PM
to 4:30 PM
Female Entrepreneur Meet Up
25 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Adriana Gascoigne
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum female entrepreneurs. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
Future of Collective Intelligence: Location! Location! Location!
91 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Tero Ojanpera, Naveen Selvadurai, Claudia Lagunas, Owen Thomas
Ever met a friend for a spur-of-the-moment drink just because Foursquare told you he was down the block? How about popped into a restaurant in a foreign city because your phone told you that you’d like it? Or got wind of a special product offer at the precise moment you were walking by your favorite store? If you haven’t yet, you will. And your life will be better for it. Here’s the deal: new location-aware technologies recognize where you are and connect you to the people and things that matter to you most. But you knew that already. What you don’t know is what’s next – how the next generation of mobile location-aware services are going to transform how you socialize, shop and experience entertainment in unimaginable new ways. Where a mobile device will know what you like, maybe even more than your best friend. And where you hold a virtual passport to new and spontaneous experiences in the palm of your hand. Dr. Tero Ojanperä of Nokia will lead a panel that propels you into the future of location-based services and gives you a first look at the products and services that will revolutionize how you connect with the world around you.
3:30 PM
to 4:30 PM
Go Here, Do This: Location + Collective Action
66 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Grassroots movements, flash mobs and now group purchasing--they all have an intimate relationship with location; it’s the linchpin that ties the movement together. For some time now, advertisers have tried to say “Go here. Buy this. Do it now.” But as consumers, we’ve been pretty reluctant to give in easily—there’s always another holiday for a car dealership to celebrate, and a liquidation sale at a furniture store just doesn’t motivate us anymore. Flash mobs, grassroots movements—they have been exceedingly difficult to create. They’re purely organic movements, born out of internet chatrooms, with a bitter reaction to rigid organization. The holy grail—a sudden influx of consumers—has always been just out of reach for most businesses. But more and more, brands are finding interesting ways to cultivate flash mobs of their own. Location based services play an important role in aiding these movements. Whether it be group purchasing sites created around local communities or mobile check in apps with flocks of users descending on a bar or restaurant, new tools continue to emerge for businesses and brands to create their own mobs. We'll look at what tools are available for building mobs and how they are being focused towards completing a specific action. We'll envision what tools have yet to emerge. And we'll explore the delicate balance between pushing an action or a message while maintaining the organic feel that characterizes these movements.
Tags Panel, #GoHereDoThis
3:30 PM
to 4:30 PM
Haters Gonna Hate: Lessons For Advertisers From 4chan
97 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Marci Ikeler
Scientology protests. Gaming Time Magazine's Most Important People poll. Sending Justin Bieber to North Korea. 4chan is "the internet hate machine" that crosses boundaries with the real world. 4chan's two unusual features - it's anonymity and its lack of archiving - have made it into a hotbed of creativity that is almost single-handedly responsible for every major internet meme in the past 7 years. So how has this racist, homophobic, sexist community managed to create break-through communication with spreading power that any advertiser would kill for? In this presentation, we will use 4chan as a lens to illustrate how modern advertising can better communicate with hyper-connected, hyper-social communities. By following the lead of the 4chan community (albeit with less pornography), advertisers can learn how to hack the attention economy and succeed in the face of changing consumer behaviors.
3:30 PM
to 4:30 PM
Health Communities: Superheroes Who Need a Justice League
17 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Speaker Jennifer Prokopy
Research shows online health communities (OHCs) offer extensive benefits to members. But the variance in quality and effectiveness is huge. And Pew Internet research shows only 52% of adults with multiple chronic illnesses go online for health information. A good OHC has the power to change lives. For many people, the worst day of their life is when they’re diagnosed; OHCs can provide respite, education and empowerment when members otherwise would feel alone. There’s as much demand for, say, an OHC on Raynaud's Phenomenon as there is for one on knitting. Yet while Ravelry is bustling, gorgeous and easy to navigate, good luck finding a useful forum about life with cold toes and hands. OHCs could be better. They need a governing board, or a set of principles to aspire to follow. I would lead a presentation on: Strategies for helping OHCs get around black hat SEO so they’re easier to find, especially by novices; Ways OHCs can partner with hospitals or other organizations, avoiding conflicts of interest while capitalizing on their financial stability and resources; Techniques for teaming with non-profits to extend reach; Ways to reach under-served populations, including people of color, families below the poverty level, rural communities and the aged; How to keep members long-term using better I.A. and usability; Using strategies of the biggest OHCs for niche OHCs
Tags Solo, #healthcomm
3:30 PM
to 4:30 PM
Hollywood Lessons: What Film School Didn't Teach Me
17 Attendees
Location
Austin Convention Center, Room 16AB
The film industry can be a difficult business to navigate, you can go to film school to prepare for it, but how far does that go? Hear from a number of recent graduates of various schools who are making a living within the industry about how different life in the industry is from life in film school. Panelists will describe where their education left off and what they've had to learn the hard way. We’ll be looking at how to make the transition from the world of academia to the film world. Discussion will include the place of short films to making your first feature (micro or indie budget) and realistic goals for those films. We’ll talk about how panelist’s goals have changed over the years in light of lessons learned and changing perspectives on the industry. The panel will include reflections on life decisions, and what they wish they knew at various stages in their careers, for instance, before they went to film school and before moving to NY/LA. This is a focus on the points of entry into the business side of the industry, including a general overview and a look into the role of agencies, festivals and networking.
Tags Business
3:30 PM
to 4:30 PM
How Open Health Data Can Improve America's Health
19 Attendees
Location
Hilton Garden Inn, Rio
3:30 PM
to 4:30 PM
How Social Media Fu@k'd up my Marriage
25 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Addison Woods
I won't lie and say that until twitter & facebook came onto the scene our lives were perfect - but after 11 years - all through high school, college & most of our 20's - we were still together. Then Social Media entered the picture and the world turned upside down. Hear and learn the unseen impact these new relationships can have and the new extremes that controlling boyfriends/girlfriends/etc are using to keep tabs. Learn how NOT to have your relationship ruined by the online world we are all so heavily a part of and how I turned the bad into a successful blog & twitter persona - leveraging the same online community to help walk me through the divorce process and learning how to date for the first time since I was 14!!!
Tags Core Conversation
3:30 PM
to 4:30 PM
HTML5? The Web's Dead, Baby
116 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Branden Hall, Emily Lewis, Rick Barraza, Thomas Lewis, Erik Klimczak
Wired declared Web 3.0 the age of apps and that the Web was dead and the future is native apps. Insight or naiveté? We’ll discuss the current merits of HTML5, and which companies and technologies will accelerate its adoption among mainstream consumers and create new opportunities for developers. We’ll also discuss the impact this can have on current native application strategies for Windows, Windows Phone 7, Mac, iPhone/iPad, and Android by looking at the impressive work that is being done today with the Web and apps to deliver compelling consumer experiences. But we’ll also address the shortcomings and the reality of HTML and what Web and app designers and developers can and should be doing today. This session is sponsored by Microsoft.
3:30 PM
to 4:30 PM
Infinite Jest and the Internet
43 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Amanda French, Kathleen Fitzpatrick, Molly Wood, Matt Bucher
David Foster Wallace's 1996 novel _Infinite Jest_ imagines a not-too-distant future in which the equivalents of Hulu and Netflix streaming kill the advertising business to such an extent that the government decides to save the economy with "sponsored time": hence, a great deal of the novel's action takes place in the "Year of the Depend Adult Undergarment." The book is deeply (if hilariously) pessimistic about people's chances of connecting with one another in a culture built on one-way media consumption -- this pessimism, of course, is represented most baldly by The Entertainment, a technology-enhanced movie so entertaining that anyone who once sees it becomes incapable of doing anything other than watching it over and over again. This panel will, broadly speaking, address the question of whether David Foster Wallace was or would have been a Clay Shirky fan. In other words, would (did) Wallace believe that the Internet is better for us than TV because we are active participants in the creation of Internet content? Why are the digerati enamored of _Infinite Jest_, and what can the book tell us about the Internet's potential to help or hinder human connection?
Tags Panel, #infinitejest
3:30 PM
to 4:30 PM
Inside Sony’s F3: Affordable 35mm PL Mount Camcorder
5 Attendees
Location
Austin Convention Center, Room 15
Speaker Mike DesRoches
Meet and greet (though Sony’s Mike DesRoches) the new PMW-F3 Super 35mm camcorder. This game-changing camera couples 35mm DOF with the fact that it’s a camcorder (no need for endless accessories for capturing audio, timecode, etc). Between its PL and EX mount choices, 10-bit RGB out option, proven post workflows via on-board SxS recording or external capture/record from the uncompressed outputs, this camera will no doubt have a major impact on the digital cinema production world and beyond. Come see what it’s about, and/or visit it in the Omega booth during the tradeshow.
3:30 PM
to 4:30 PM
Kill Your Call Center! Bring Your Support Home
31 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Please hold...your call is important to us. Even though the automated phone message tells you so, how often do you really feel important? This panel is about how to make all your customers feel like super stars and how to incorporate support into your core business. When someone calls into FreshBooks during business hours, a real person answers the phone. Rackspace coined the term Fanatical Support and act on it every day - with live chat, phone support and email support. GetSatisfaction has developed an entire toolset to make interacting with customers easy and fun. Zappos has turned their customer service style into a mythology other companies emulate. All of these companies put support at the core of their business model to turn customers into repeat customers and repeat customers into evangelists. In this panel, we'll tell you the results for both your business and for your customers we see from doing support in-house . We'll show you how to make this happen for your business, like hiring the right people, structuring your support team, and explaining what it takes to be a true Support Rockstar. Hint: It's all about having the right attitude and rethinking "customer support" as "customer advocates." Reinventing your company culture to run on customer support may sound difficult, but all it really takes is a commitment to providing your customers with the best experience possible - and the payoffs are absolutely worth it.
Tags Panel, #lessrobots
3:30 PM
to 4:30 PM
Machines Trading Stocks on News
18 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Adam Honore, Armando Gonzalez, Jacob Sisk, John Kittrell
Trading on news is not new. Terminals have had news readers attached from the time trading went electronic. What is new is who, or what, is trading on news. Born from a hybrid of technological capability, electronification of the markets, algorithmic trading, and a little influence from the intelligence community, black box trading systems are now applying semantic analysis to trade on news items without a single human ever reading the story. While only 2% of trading firms were doing this two years ago, roughly one-third are exploring it today. This session looks at the data, drivers, and technology behind trading on unstructured content.
Tags Solo
3:30 PM
to 4:30 PM
Matchmaking Comes to Health Care For Doctors & Patients
11 Attendees
Location
Hilton Garden Inn, Trinity
Type Panel, Interactive
Speaker Mitch Rothschild
What does finding a doctor have to do with finding true love? The answer is matchmaking. The web revolutionized the way singles find romance, and now the same tools that made it convenient to find and connect with a mate are being applied to the task of finding the right physician. Eight out of 10 people use the web to find health information, and more than 5.5 million of those visit Vitals each month for information and reviews to help them find the doctor that best meets their needs. That’s because Vitals has the largest comprehensive database of eligible doctors in America. We pair it with relevant physician data, along with more physician ratings than any other site online to make the task of finding Dr. Right easy. Vitals empowers patients by encouraging open dialogue as well as transparency in the physician-patient relationship. It’s the perfect matchmaker for patients and doctors in this modern health age.
3:30 PM
to 4:30 PM
Matthew Inman, The Oatmeal
33 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Matthew Inman of The Oatmeal will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Five Good Reasons to Punch a Dolphin in the Face.
3:30 PM
to 4:30 PM
Media Tomorrow: The Message is the Messenger
49 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Disruptive technologies and corroding trust in business have combined turn Marshall McLuhan’s adage “the medium is the message” inside out. Information now spreads laterally, triggered not by institution but by individual. The message is the messenger. This panel will explore how four individuals are reshaping the design, consulting, PR and journalism industries by understanding how information is consumed today. This session is sponsored by Eloqua.
Tags Panel, #PersonalBrand
3:30 PM
to 4:30 PM
Mentors - Filmmakers 1
3 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Bob Ray, Bobby Miller, Robert Byington, Roberta Munroe, Jacob Vaughan, Bill Ross, Mesh Flinders
Every filmmaker has a story to tell. Get advice, or share those stories with experienced filmmakers. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
3:30 PM
to 4:30 PM
Nonprofit Group Meet Up Hosted by Convio
Location Day Stage Cafe Austin Convention Center
Location Day Stage Cafe Austin Convention Center
Looking for like-minded, nonprofit professionals like yourself? Then come to the Meet Up just for nonprofits and meet some new friends over snacks! And, for a chance the win one of three Apple gift cards, just bring your business card to enter!
3:30 PM
to 4:30 PM
Nonprofits and Free Agents in A Networked World
40 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Beth Kanter, Danielle Brigida, Jessica Dheere, Mark Horvath
This interactive session is based on a key theme in the book, The Networked Nonprofit (http://www.bethkanter.org/the-networked-nonprofit/), co-authored by Beth Kanter. We will explore how nonprofits can unleash the power of social good by transitioning from stand-alone institutions to networks energized by abundant resources in their ecosystem. In order to do this, they need to work with free agents, hyper-connected individuals who are passionate about social change, but don't work within institutional walls. Free agents use social-media channels like Facebook and Twitter and can create social movements in the palms of their hands. They organize supporters, raise attention to important social and political issues, seek donations, and organize supporters to walk, run, shout, protest, and vote, things that were once done mostly by nonprofit organizations. The free agents do it when and how they please, making them distinct from and more powerful than traditional volunteers. But free agents are smashing headfirst into nonprofit fortresses—organizations with high walls and wide moats that work very hard to keep insiders in and outsiders out. Our session will explore how and why this needs to change. Kanter will bring together a group of highly visible free agents working on important social change causes, including those in Middle East, and representatives from different nonprofits for a lively discussion with the audience.
3:30 PM
to 4:30 PM
Of Fanboys & Fidelity - Adapting Comics For Broad Audiences
13 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Howard Gertler, Robert Rodriguez, Greg Rucka
As the film industry digs deep into the world of comics and graphic novels for source material, how do writers, directors and producers assess the best way to get it to the screen to entice fanpeople and newbies alike? For some of the indie, more idiosyncratic books, how do you retain that uniqueness while broadening access to it? Director/writer/producer Robert Rodriguez (“Frank Miller’s Sin City”) and comics creator/writer Greg Rucka (“Whiteout”) will discuss the challenges and pleasures in going from panel to screen.
Tags Panel
3:30 PM
to 4:30 PM
Paying with Data: How Free Services Aren't Free
61 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Arvind Narayanan, Julia Angwin, Sam Yagan, Sara Marie Watson
Until privacy advocates start freaking out about Facebook privacy settings or default broadcast settings on Google Buzz, the general population doesn’t quite understand just how much data they are offering up in exchange for use of free services on the internet. Each field filled out, each click gets translated into data-driven product improvements or are used to serve up increasingly targeted advertisements. Chris Anderson has explored the paradigm of “free” economics, but the concept hasn’t been taken far enough to suggest that we think of each data point as an economic transaction occurring between the user and the service provider, even in these “free” services. This panel will explore the idea that perhaps all user inputs could be thought of as micro-transactions of data in order to help users better comprehend the burden of the data exposure implicit in those exchanges.
Tags Panel, #payingwithdata
3:30 PM
to 4:30 PM
People Like You and Me: Driving People-Powered Web Discovery
27 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Seth Sternberg
The notion of “social” on the Web is continuing to change as people look to connect more seamlessly online, no matter where they are. For the first time, the idea of an algorithmic-driven Web experience is challenged by a people-centric one where it is discovered through shared connections. People and interests define the next great organizing principle of the Web. This talk will discuss the evolution of discovery on the web--from directories, to search, to people--and what lies ahead.
3:30 PM
to 4:30 PM
People-Powered: Technology's Role in the People's Revolution
23 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Joe Trippi, David All, Eric Kuhn, Jonah Seiger, Pete Snyder
The people-powered revolution, fueled by the Internet and technology, are changing everything -- especially the worlds of activism, media and politics. Today, the conversation about the Internet’s role has never been louder or more distributed. Activism, media and politics have always gone hand in hand. But thanks to the tools we now have and will continue to develop, their speed and influence are limitless. New technologies are emerging every day that strengthen the people-powered movement, giving individuals the tools they need to make their voices heard. Join us for a discussion about the latest technologies and how they are bolstering the people-powered revolution by empowering people to make a difference.
Tags Panel, #ampsummit
3:30 PM
to 4:30 PM
Privacy vs. Relevance: Who Smells the Tension?
19 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Jason Carmel, Chris Kerns
Generic, digital experiences suck for both users and businesses alike. People expect to be treated as individuals with unique perspectives and needs. When executed appropriately, everyone benefits from more targeted content. But when does personalization go too far? With digital technology collecting data at an unparalleled rate, there is a risk of this information being breached, mishandled or assumed incorrectly. This session delves into the cost and benefits of using digital and offline data to create a more personalized experience, and investigates the best ways to build these data-driven experiences without trampling over the privacy rights of the public.
Tags Core Conversation, #webprivacy
3:30 PM
to 4:30 PM
Real-Time Marketing Strategy: Surviving Daily Change
57 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Adam Lavelle
Many marketers have still been stuck with the contradiction of taking the time to set a strategy in place, while knowing that everything might be changing around them. We’re left with a simple question, but a huge challenge: can you develop a marketing strategy that prepares you for the chaos and unpredictability of the real-time net? Specifically, we will answer five questions: 1. Does traditional strategic planning work in a ‘now’ marketing world? 2. If you take time to plan, but act in the moment, does it actually work? 3. Can you do agile marketing planning? 4. What are the specific things you need to not screw up your ‘live marketing’? 5. How do you comfort execs who fear that you’ll wing it and mess up? We will describe the problem that strategists and design thinkers face in trying to rapidly develop marketing plans and strategies, in hopes that they are not instantly outdated upon completion. We’ll look at the problem of having strategies that don’t provide the needed direction to those people who are doing ‘live’ marketing. We’ll review a number of possible new methods for developing ‘real-time ready’ marketing plans. We’ll look at modern methods for gathering insights, and we’ll learn the required elements of a marketing playbook, and how to get them. Finally, we’ll look at specific examples from around the net – of how brands and start-ups are applying these methods to make their brand come to life, and thrive in real-time environments.
Tags Future15
3:30 PM
to 4:30 PM
Road Rules for Mentorship: What's Appropriate (& What's Not)
19 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Sydney Owen, Aaron Strout
In a world where the saying "it's all about who you know" is more and more relevant across multiple platforms, mentoring is more important than ever. But once you've managed to find someone who is willing to take you under their wing, how do you keep that relationship alive? What subjects are appropriate fodder for you and your newly-found mentor to discuss? During this session, you'll have the opportunity to see just how mentoring can benefit you not only personally, but also professionally. The panelists will share industry research and unique insights on what is appropriate in a mentoring relationship (and what isn't), how to keep the relationship alive after it has been established, as well as how to reap the most benefits from the relationship.
Tags Core Conversation, #sxswmentor
3:30 PM
to 4:30 PM
Robotics Meet Up
9 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Steve Guengerich
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in robots. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
Seven Reasons Your Employees Hate You
44 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Adam Kleinberg
At some point in your career, you wake up one morning, drink your coffee, put on deodorant, kiss your kids good-bye, drive to the office, and suddenly realize -- you don't have one ounce of experience at your job. You did yesterday. What happened? You were promoted. You became a manager. And you suck at it. Yesterday, you were an absolute rock star at your job as an engineer. Or designer. Or salesperson. So fantastic they put you in charge. And now, you've got six eager faces standing around your desk, looking to you for guidance. So, you do what you've always done. You wing it. Act like a leader. Demand results. Drive the ship. Everything you've seen your former bosses do for years on end. And a year down the road, during your Monday morning staff meeting, you announce a new initiative and see someone at the table sneer in disgust. You look around at all faces and realize: These people hate my guts. They can't stand me. What did you do wrong? Well the truth is, I only know why my employees hate me. But I've got some good guesses why they hate you. Seven of 'em. In this presentation I will share with you how I have screwed up time and again on my path to creating a creative agency that has been named #1,399 on the Inc. 5000 list of the fastest growing companies in the US and rated the #1 interactive agency in the country by BtoB Magazine. And with a little luck, you can learn from my mistakes so you don't have to make them yourself.
Tags Core Conversation, #hateyou
3:30 PM
to 4:30 PM
Social Media and Comedy: F**k Yeah!
48 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Alfredo LaMont, Jordan Ellner, Marc Maron, Sean McCarthy, Kambri Crews, Alf LaMont
In an industry where the only way to be seen was to get a spot on the tonight show or a time slot in one of the legendary clubs, the internet has been a game changer. This panel of Comedians, Venues, Networks, and Bloggers will study the state of Stand Up Comedy, how social media can benefit aspiring and established comics and how the saturation of original comedic content online has affected mainstream media and the business of comedy.
Tags Panel, #SMComedyFYeah
3:30 PM
to 4:30 PM
Social Viewing - The Future of Broadcast?
40 Attendees
Location
Sheraton, S. Capitol View
Type Panel, Interactive
Speaker Matt Bonin, Dustin Callif, Somrat Niyogi
The blurring of the internet and the real world is happening more and more. Over 70% of today’s TV audience also goes online while watching their shows. Social media is an everyday part of our lives. What does the next form of broadcasting and storytelling look like? This Core Conversation will be a discussion about shows and advertising campaigns leveraging social media and the real-time web, with a focus on the platforms and technology fueling this. We'll include learnings from our recent project, DavidonDemand.com. This social media experiment sent David Perez to Cannes, France as his life was streamed live 24/7 to the internet with every move controlled by requests from Twitter. Please join us in the discussion about the future of social viewing.
3:30 PM
to 4:30 PM
Solr Power FTW: Make NoSQL Your Bitch!
39 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Grant Ingersoll, RC Johnson
Solr is an open source, Lucene based search platform originally developed by CNET and used by the likes of Netflix, Yelp, and StubHub which has been rapidly growing in popularity and features during the last few years. Learn how Solr can be used as a Not Only SQL (NoSQL) database along the lines of Cassandra, Memcached, and Redis. NoSQL data stores are regularly described as non-relational, distributed, internet-scalable and are used at both Facebook and Digg. This presentation will quickly cover the fundamentals of NoSQL data stores, the basics of Lucene, and what Solr brings to the table. Following that we will dive into the technical details of making Solr your primary query engine on large scale web applications, thus relegating your traditional relational database to little more than a simple key store. Real solutions to problems like handling four billion requests per month will be presented. We'll talk about sizing and configuring the Solr instances to maintain rapid response times under heavy load. We'll show you how to change the schema on a live system with tens of millions of documents indexed while supporting real-time results. And finally, we'll answer your questions about ways to work around the lack of transactions in Solr and how you can do all of this in a highly available solution.
Tags Dual, #SolrNoSQL
3:30 PM
to 4:30 PM
SXSW Newcomer / Veteran Meet Up
9 Attendees
Location
Palm Door, Palm Door
Type Panel, Interactive
Speaker Teresa Van Deusen
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
3:30 PM
to 4:30 PM
Technology in Australia Meet Up
4 Attendees
Location
Driskill, Victorian Room
Type Panel, Interactive
Speaker Tony George
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the Australian technology scene. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
The 2011 Open Architecture Challenge: Revisioning Decommisioned Military Facilities
20 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Cameron Sinclair
Every two years Architecture for Humanity changes the design world to tackle a global project. In 2005 we looked at health care delivery in Sub-Saharan Africa. In 2007 looked to develop digital inclusion facilities in developing nations, leading to the building of the SIDAREC community resource center in Nairobi. In 2009 we invited architects around the world to design the classroom of the future in partnership with students and teachers. Schools are currently being developed and built in Haiti, Uganda and the United States. In 2011, given that the most sustainable building is already built, we will look at re-purposing decommissioned military facilities. This includes one of the most high profile facilities in the world. In this talk we will present this program, its' aims and objectives as well as other open source architectural programs from Architecture for Humanity.
Tags Solo
3:30 PM
to 4:30 PM
The End of Shame: or, Getting Over Oversharing
34 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Melissa Gira Grant, Cindy Gallop
Oversharing is over. Now we're told opening up online is the most valuable currency there is. What's the real value in relating the most painful, awkward, potentially humiliating parts of our lives on the internet? Is there a line anymore between authentic self-expression and savvy marketing? If The New Transparency is really what we're being sold, how transparent are we ready to be?
Tags Core Conversation
3:30 PM
to 4:30 PM
The Refrigerator Speaks: The Secret Language of Things
38 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Chloe Gottlieb, Will Turnage
"Why have smart refrigerators failed to take hold? Where are the smart tables that were supposed to fill our homes? Smart products with embedded sensors are poised to share their intelligence, but lack of connections among products and services have limited their usefulness. Until now. In this session, we will showcase emerging smart products and break down the design and technology that will separate the wheat from the chaff. We’ll examine the connections these products will make with our lives by bringing more sensibility to sensor-based products."
Tags Dual, #smartthings
3:30 PM
to 4:30 PM
Toss the Projector: Redefining the Presenter/Audience Dynamic
61 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Christopher Fahey, Tim Meaney, Timothy Meaney
Conferences are broken. Speakers feel like they are losing their audiences to email, Facebook, Twitter, and countless other digital distractions. And it's not just at conferences: everywhere in our lives, we find ourselves in a state of continuous partial attention, even with our spouses, teachers, and colleagues. And with constant connection comes constant distraction. It's definitely rude to tweet at the dinner table, but why should it be the same at a conference? Asking audiences to shut down their laptops and smartphones makes a public talk into a private, closed system. But many audiences are using technology to facilitate immediate, relevant, and valuable conversations focused around the talk's topic. Audiences are sharing conference ideas with the outside world, and this is a good thing! We should embrace the power of the backchannel. It's time to redefine the social dynamic between speakers and audiences. It's time to for talks to really be talks, to shift from presentation to conversation, and to think about how technology can profoundly benefit audience engagement. This talk will explain how technology has altered the nature of human attention, but will also explore how ideas are elevated and disseminated through digital conversations. In this talk, Arc90 and Behavior Design will debut a brand-new experimental tool to allow audiences and speakers to engage in a live, ongoing, and broad-based conversation. Come prepared for a unique experience -- one where you will be part of the show.
Tags Dual, #tosstheprojector
3:30 PM
to 4:30 PM
Transmedia: Transmonetisation -- Getting Rights and Making Money
23 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Alex Chapman, James Kay
Transmedia is here, and it's here to stay. More and more owners are looking to transmedia as a way of extending the reach of their content. We will explore the current landscape and economics within transmedia but also propose new business models for the monetisation of transmedia content. The speakers are the first true transmedia lawyers in the UK. They have impeccable credentials to speak about all aspects of deal-making in this space. The first part of the presentation will focus on rights and money and include a discussion of which rights are required to launch a transmedia campaign; who should have an interest in those rights; how should those interests be regulated and how to control the transmedia process in a split rights world. The second part will consider the the ways in which these rights can be monetised; the current and new economic models for monetising these rights and what transmedia deal-making will look like in the future. We will then close by looking at transmedia for all - how accessible are these strategies to producers and content owners. Creating a compelling content proposition is critical to the success of a transmedia project but if content owners can walk a little faster and stand a little taller they have an opportunity to lead the way, and become stakeholders in the future of transmedia exploitation.
3:30 PM
to 4:30 PM
Using Text to Predict The Real World
26 Attendees
Location
AT&T Conference Center, Room 203
Type Panel, Interactive
Speaker Noah A Smith, Philip Resnik
How can we use text to tell us what is happening in the real world? Text-driven forecasting is the challenge of making concrete, testable predictions about future events and trends from publicly available text data. Text-based modeling methods make it possible to discover the agendas and attitudes behind the words people use. In this panel, we consider some recent success stories that use various kinds of text (expert-written analysis, blog posts, tweets) to tell us interesting things about the future and about the people behind the texts in various domains (finance, political discourse, and public opinion polls). Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
Tags Dual, #textworld
3:30 PM
to 4:30 PM
Virtual Silicon Valley - Global Crowd-Funding Community
13 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Jouko Ahvenainen, Kevin Lawton, Lynn Liss, Randy Mitchell, Bjoern Lasse
Early phase funding is a difficult for many startup companies. VC’s are not typically interested in early phase companies. Many startups are immediately international, but many investors are still local. Crowd-funding is a new emerging funding model. It offers more flexibility for startup funding, and especially helps companies in early phase and also companies that are not suitable for traditional VC funding. Silicon Valley is the best startup ecosystem. The vision is a Virtual Silicon Valley, where all relevant parties (entrepreneurs, investors, etc) can work together around the world. It means that all best people and companies together can create new global success stories Jan van Dijk described the network society thus, “networks cause a comprehensive restructuring of society at large – they are breaking old models of organisation. In a network society, the network becomes a basic unit of organization at all levels, in a mass media society, the basic units are the large collective ‘masses’”. From a VC perspective The Go4Venture monthly report in March 2010 stated that “professional venture capital funds have become less relevant to the financing of innovation for the time being”. Crowd-funding view is you can build with money, or like the Dutch Polder model, you can build with people. We need more equal opportunities, where entrepreneurs and private investors unite to accelerate innovation in more global, transparent, collaborative, and effective environment.
3:30 PM
to 4:30 PM
Whither the Female Tech Founder
33 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Is the boys club of Internet founders by coincidence or design? This panel will discuss the *real* reasons why there are so few female founders of scalable Internet start-ups. We'll also talk about what can be done to skyrocket this number. No PC talk permitted.
Tags Panel
3:30 PM
to 4:30 PM
Why My Phone Should Turn Off the Stove
37 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Brittany Travitz
With the momentum of green design, new technologies and applications are continuously being developed to assist in sustainable living. A large percentage of your energy consumption is in the home, majorly impacting your individual carbon footprint. By monitoring home energy consumption in real time with a web or mobile application users can pinpoint vampire devices, times of high or low consumption, and wasteful patterns of energy use. This presentation will explore the available web, mobile, and touch screen applications for monitoring energy consumption and automating the home that are currently on the market. After identifying components of successful applications the presentation will cover why designing a strong user experience will make total home management applications a convenient tool, motivating the user to make adjustments, and change their consumption behaviors. An intuitive application will help users to quickly understand their usage habits by clearly identifying total consumption as well as individual device consumption. Specific examples will prove why great design equates to more security, big environmental impact, and even bigger savings.
Tags Solo, #phonestove
3:30 PM
to 4:30 PM
YouTube Analyzed: User Behavior on Social Media Sites
77 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker Anjana Susarla, Qian Tang
The goal is to understand how people behave in online social media and what impacts their behavior. Video providers take efforts to contribute videos on YouTube in order to get attention, build up reputation, and eventually enjoy the benefit of good reputation. Their behavior strategically in video creation and promotion. They not only consider their viewers’ reaction to their videos but also their competitors’ behaviors when making movies. Twitter provides a complementary platform for YouTube users to advertise themselves, to reach more potential viewers, and to learn their audience’s preference in videos. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
3:45 PM
to 5:35 PM
3:45 PM
to 4:45 PM
Fueling Fun: Customer Loyalty Through Location-Based Marketing
41 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Casey Petersen
With the growing popularity of location-based services, many retailers are unsure how to implement location in a meaningful way. Some restaurants and bars have found success in specials for check-ins with discounts and free offers, but many retail stores are still struggling to figure out how location can play an integral role in their marketing and loyalty programs. In this panel, you will hear success stories from Murphy USA Gas Stations on their use of location to increase customer engagement, loyalty, and online buzz. Which special offers work, and how can you implement them in ways that actually work at the register? How are location-based services like Whrrl adapting to provide great offers to users and value to retailers? And how can retailers profit off of "check-ins" at their locations through vendors and suppliers paying to market at their locations?
Tags Future15, #fuelingfun
3:45 PM
to 4:00 PM
3:50 PM
to 4:50 PM
Kevin Hansen
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Kevin Hansen will be stopping by the SX Bookstore to greet fans and sign copies of his book, Secret Regrets: What if You Had a Second Chance?
4:00 PM
to 5:28 PM
4:00 PM
to 5:30 PM
4:00 PM
to 5:44 PM
4:00 PM
to 5:16 PM
4:00 PM
to 5:00 PM
1st Independent Propeller Awards Reception Sponsored by Intel
2 Attendees
Location
Austin Convention Center, Ballroom G Foyer
Type Panel, Interactive
Coming to indiePub’s Independent Propeller Awards? Join the Intel AppUp℠ developer program for the pre-party! Free beer and snacks served.
Tags ScreenBurn
4:00 PM
to 5:00 PM
Marketing Through The Back Door. APIs And You
48 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Vanessa Montes
Foursquare, Facebook, Twitter, Gowalla – when it comes to working with these Social Networking platforms, agencies and brands can often be made to feel as though they’re waiting in line at the hottest club in town with no guarantee of getting in, while the VIPs easily glide by the bouncer. For example, Foursquare reportedly gets upwards of 700 inbound e-mail requests per week – which can make you feel like your agency or brand is on the outside looking in. Well that’s no excuse for not doing something revolutionary. This session will examine how APIs are revolutionizing the marketing and advertising landscapes, and unveil the “secret sauce” of how your brand or agency can bypass the bottleneck at the front door, avoid major spending commitments, and successfully leverage the power of these platforms in ways you’ve never dreamed of. Panelists will share their insights across a spectrum of the most popular location-based and social media platforms, the challenges in working with them, and unveil the secrets of how to engage your customers by exploiting the open APIs of these platforms -- without ever working directly with them or even getting them on the phone.
Tags Future15
4:00 PM
to 5:00 PM
Playstation Lounge
24 Attendees
Location
Playstation Lounge
4:00 PM
to 8:00 PM
Austin JavaScript Party
78 Attendees
Location
Kung Fu Saloon
Type Unofficial Party
That time of year is here again, where we in the Austin JavaScript community close our laptops and instead have a few beers together. After such a successful event last year at Kung Fu Saloon, we decided to do the same thing this year, but with more reasons to come out and support the community.
First, this year, we will be requiring attendees to either have an official SXSW badge or two cans of food to donate to the Capital Area Food Bank. With such a huge turnout last year, why wouldn’t we use this as an opportunity to raise awareness and help stamp out hunger in the greater Austin area. A party with a cause! Party details are as follows:
- Free Texas Beer
- Free Authentic Tex-Mex Tacos courtesy of Torchy’s Tacos
- Free Gaming at Kung Fu Saloon including Skeeball and all Vintage Arcade Games
- Free No Strings-Attached Door Prize Giveaways Every Hour (iPad, Android Tablet, Amazon Kindle, Microsoft Kinect, a ticket to TXJS and possibly more)
- Free Swag Bags to Take Home full of Goodies
Of course none of this would be possible without the unwavering support of our gracious sponsors: Microsoft (IE Team), Solvate, Mozilla (Developer Engagement), TekSystems and Cultivate PR.
Microsoft will actually be out engaging and entertaining all who attend to check out the latest version of IE9 and to assist developers preparing their sites and apps now. You do know that IE9 is at release candidate state, right?
Follow us on Twitter here: @austinjs
4:00 PM
to 7:00 PM
Awesomest Journalism Party. Ever.
97 Attendees
Location
The Marq
Type Unofficial Party
Are you coming to SXSW? Come join us for the Awesomest Journalism Party. Ever. Help us celebrate hijinks in news.
Cohosted and sponsored by Hacks/Hackers, ONA, the Poynter Institute, the Association of Alternative Newsweeklies, Deutsche Welle, Scribd, and more to come.
We've got innovators and instigators, booze and a live Austin band: Quiet Company.
4:00 PM
to 5:20 PM
4:00 PM
to 9:00 PM
Purevolume House Badge Pickup
25 Attendees
Location
PureVolume House
Type Unofficial Party
Speaker/Artist(s) Info
TBA at www.purevolume.com/thehouse
Badge Pick up Fri, March 11th - Tues, March 15th 4pm - 9pm
Badge Pick up Wed, March 15th - Sat, March 19th 1pm - 10pm
4:00 PM
to 6:00 PM
R&R with the Harvest Team
79 Attendees
Location
Halcyon
Type Unofficial Party
SXSW can be an exhausting experience, so come relax with the Harvest team on Sunday in the late afternoon at Halcyon after a long weekend of events. We'll have plenty of coffee, tea, and baked goods to go around. Chat with us about anything or take a little catnap.
Tags featured
4:00 PM
to 5:00 PM
TWiT TV Live: Tech News Today
30 Attendees
Location
Momo's
Type Unofficial Party
Speaker/Artist(s) Info
4:00pm - Tech News Today
5:00pm - TWiT
7:00pm - TWiT Meetup
Join Leo Laporte, Tom Merritt, Sarah Lane, Brian Brushwood, Gina Trapani, Jeff Jarvis, Lisa Bettany and special guests for LIVE recordings of Tech News Today and This Week in Tech! Afterward, stick around for our official TWiT meetup to mingle and meet Leo, Tom, Sarah, Brian, and members of the awesome TWiT army.
Website http://inside.twit.tv/
4:10 PM
to 5:10 PM
Evgeny Morozov
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Evgeny Morozov will be stopping by the SX Bookstore to greet registrants and sign copies of his book, The Net Delusion.
Tags Bookstore Appearance
4:15 PM
to 5:50 PM
4:15 PM
to 5:43 PM
4:15 PM
to 5:15 PM
How Brands Are Using Entertainment & Social Media
74 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Rami Jabaji
Entertainment is the key to attracting attention – in the age of online videos, the coolest and funniest content can draw millions of views and turn into memes that generate awareness around the world. Brands are always on the lookout for the freshest, most creative, and most entertaining ideas and influencers to help them spread the word about new products and campaigns in a way that breaks through the clutter and sticks out in the minds of consumers. This panel provides an opportunity to connect with brands and leading online entertainment outlets that are constantly changing the game in the world of “brandertainment” as they share their insights into what makes these campaigns hit the mark with consumers.
Tags Future15, #brandertainment
4:20 PM
to 5:00 PM
4:30 PM
to 5:52 PM
4:30 PM
to 5:20 PM
4:30 PM
to 4:36 PM
4:30 PM
to 5:34 PM
4:30 PM
to 5:30 PM
4:30 PM
to 5:30 PM
Interactive Branding and the Built Environment
42 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Jamie Monberg
It’s a brave, new, networked, digitized world out there, but despite all the over-stimulation, we still crave meaningful experiences. How do we, as designers, create those experiences? How do we help brands evolve beyond the 30-second spot? How can built spaces enable virtual experiences? How can we reinvigorate the digital age through actual physical interaction? Hornall Anderson’s Chief Experience Officer (CXO) Jamie Monberg will talk about successes and lessons learned integrating digital interactive into environmental experiences for clients like The Empire State Building, The Sears Tower, Madison Square Garden, The Space Needle, Microsoft and the Sydney Opera House.
Tags Future15, #interactivebranding
4:30 PM
to 5:30 PM
Kevin Purdy
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Kevin Purdy will be stopping by the SX Bookstore to greet registrants and sign copies of his book, The Complete Android Guide
4:30 PM
to 5:30 PM
NEVERDIE Studios Presents: SXSW ScreenBurn Arcade Happy Hour
15 Attendees
Location
Austin Convention Center, Exhibit Hall 2
Type Panel, Interactive
Join ROCKtropia in a toast for victory in the first Virtual World War! The fight for the future of Music.
Tags ScreenBurn
4:30 PM
to 7:30 PM
The Mix + Pitch Party Presented by Ross School of Business & X Prize Foundation
49 Attendees
Location
Parkside Restaurant
Type Party, Interactive
The college party comes to you with an amped-up student pitch competition on Mobile Apps, Sustainability, and Social Media. Judges include Jay Adelson, Kevin Koym, and Chris Shonk. Choose this adventure to mix it up with entrepreneurs and VCs while the DJ revolves it. sxswiross2011.eventbrite.com
4:40 PM
to 5:30 PM
4:45 PM
to 5:45 PM
Poked, Liked & Re-Tweeted: A Google Love Story
39 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Alisa Leonard
For too long SEO and social pundits have battled it out – “social media creates links and visibility in search!” …..”social is about conversation and engagement, screw search!” Will there ever be a true synergy between these two? The engines certainly think so and now more than ever search really does need social and social impacts search more than ever. How? Why? How do you do it, and do it right, without violating the tenants of engagement and the almighty Conversation? Alisa Leonard and Rob Garner of iCrossing present a compelling narrative and case studies that illustrate just how the long awaited synergy between search and social is real and how it can be leveraged to drive performance and results. For real this time, we promise.
Tags Future15, #sxsw15 #sxswiC
4:50 PM
to 5:50 PM
Beth Kanter
9 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Beth Kanter will be stopping by the SX Bookstore to greet interested registrants and sign copies of her book, The Networked Nonprofit: Connecting with Social Media to Drive Change.
5:00 PM
to 6:00 PM
1st Independent Propeller Awards Presented by indiePub
3 Attendees
Location
Austin Convention Center, Day Stage
Type Panel, Interactive
The 1st Independent Propeller Awards ceremony at SXSW’s ScreenBurn Arcade sets to recognize the independent game development community’s incredible innovation. Hosted by Adam “Atomic” Saltsman of indie hit “Canabalt” and Meredith Molinari of “The Tester”
Tags ScreenBurn
5:00 PM
to 6:00 PM
27 (Fun!) Ways to Kill Your Online Community
71 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Patrick O'Keefe
In this fun and extremely fast-paced session, you'll learn how to manage an online community backwards. You'll become an expert in the quickest ways to kill your online community, using tips you can take and use today to kill yours as soon as possible! You can even take these skills and work with clients who want to hire you to kill their community, too. Of course, if you want to attend the session to learn from those bad methods and do the opposite, in order to build a successful and well-run online community, you can. But, I'm not sure why you'd want to do that.
Tags Solo
5:00 PM
to 6:00 PM
Agvocacy 2.0: Adding a Human Voice to the Farm
17 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Chris Chinn, Emily Zweber, Jeff Fowle, Marla Schulman, Zach Hunnicutt
You probably don't farm. But you do eat. How do we bridge the communication gap between the 2% of the population who are farmers, and the remaining 98% of people? Technology. The AgChat Foundation is working to end the divide between agricultural producers and the public by training farmers and advocates, developing strategic "agvocacy" campaigns, analyzing data, and funding scholarships. It's all part of helping everyone understand the production of food, fiber, and fuel in its many faces and how technology is changing everything. The panel will consist of various leaders from the AgChat community, most of which are family farmers. Discussion will focus on the AgChat community: how it was built; its unusual diversity, including people, groups and ideologies sometimes otherwise not in agreement; how it grew beyond its basis in Twitter to other social media platforms; some typical discussion topics; and how the AgChat Foundation functions to equip farmers and ranchers with the tools to be credible online voices. Complete program details can be found at www.agchat.org.
Tags Panel
5:00 PM
to 6:00 PM
Apps vs. Mobile Web: Which to Reach Consumers?
107 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Patrick Mork
This presentation discusses the pros and cons of using Mobile Web and Applications to reach consumers. It draws on GetJar's experience as the world's 2nd largest app store with over 1 billion downloads on what works and what doesn't to reach consumers on mobile. The presentation will discuss the advantages and disadvantages of using mobile apps vs. mobile web. It will also discuss innovative new ways to use both mediums to reach your consumers in a way that is scaleable and cost effective for your organization. The presentation will also discuss who you can communicate your mobile web / mobile apps offering to your consumers in a way that is clear, simple and easy to follow for consumers regardless of what kind of handset or platform they are using. If you're concerned about whether you should be developing apps or a mobile site or wondering how to communicate your mobile offering to consumers without breaking the bank, this presentation is for you.
Tags Future15, #getjarsxsw
5:00 PM
to 6:00 PM
Breaking Glass Ceiling - Fearless Women Entrepreneur
35 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Amita Paul, Marylene Delbourg-Delphis
Starting a business is taking a step. This interactive session discusses the transitions from fearless women entrepreneurs to business leaders. You don't want to simply break glass ceilings and start in a negative fashion that has yielded mixed results in the business world as there are only 13 women CEO's in the USA's 500 most publicly traded companies. Despite gains, women business owners still have many barriers to overcome before obtaining truly equal opportunity in the marketplace. So, What are these barriers? These questions and many more like this, mark every step of the path these fearless women in business take, every day. It takes one to see the blue sky to break the glass ceiling.
Tags Core Conversation, #SXSWomen
5:00 PM
to 6:00 PM
Building with Twitter – How to Dominate the API
47 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker Vishal Sankhla, Dominiek ter Heide, Paul Berry
Few API’s spew out as much data as Twitter’s does, and few come anywhere close to its popularity with developers. But it’s not a walk in the park. It takes a lot of careful design and experience to build apps that please users even when Twitter is overloaded or the API’s limitations get in your way. In this panel, we'll talk about lessons from developers in the field who have tapped into Twitter’s API successfully. The panelists will share their technical and strategic tips for how to build applications with the API that perform consistently, reliably and innovate beyond basic uses. If you’re thinking about using the Twitter API for the first time or are a seasoned pro – this panel will be an insightful discussion about the techniques and strategies that help you make the most of it.
Tags Panel, #SXdominateAPI
5:00 PM
to 6:00 PM
Communicating on the Web During a Crisis
33 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Chris Latham, Nyleva Corley
During the Sept. 28 shooting incident at The University of Texas at Austin, communications such as text alerts, e-mail, sirens, Web and social media were used to alert the campus and local community of the emergency situation. This panel will discuss the successes and challenges experienced while communicating during the campus lock-down. We will share results and look at the tools and channels we used, our roles and responsibilities, the communication timeline, the community response, server woes, technology considerations and lessons learned.
Tags Core Conversation, #webcrisis
5:00 PM
to 6:00 PM
Corporate Sustainability Reporting and Transparency: New Success Standards
31 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
As the country continues to struggle with the catastrophic oil spill in the Gulf of Mexico, the damage has again elevated the importance of requiring businesses to operate in an eco-friendly, socially responsible manner. Sure, more corporations are focusing on social responsibility and sustainability, but are they really making a difference? According to a recent international survey in Corporate Responsibility Magazine, nearly 70% of companies surveyed admitted they couldn’t measure the impact of their "green" initiatives. The sustainability movement is gaining momentum every day, but the harsh reality is that in order to be globally adopted, there must be a way to review and reconcile the demand for sustainability with the requirement for profitability. The solution? Sustainability reporting that integrates financial and non-financial data to deliver a more complete view of the business. Reporting that connects corporate financial performance with corporate environmental, social and governance (ESG) behavior. Reporting that delivers a holistic view of the business to improve information transparency and traceability for every stakeholder. Learn more about the news standards being developed to create integrated sustainability and financial reports to give a clear picture of a company's overall performance.
Tags Panel
5:00 PM
to 6:00 PM
Crowdsourcing: Innovation and/or Exploitation?
27 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Fred Benenson, Jonathan Zittrain, Lada Adamic, Lukas Biewald
You've probably already heard about crowdsourcing platforms like Amazon’s Mechanical Turk and CrowdFlower which offer anyone the ability to employ thousands of humans to perform on demand micro-assignments at pennies per task. But does crowdsourcing even work? What value can thousands of dislocated clicks really provide? Is this really the future of online labor? In this panel we’ll be examining the topic of crowdsourcing, the crowdsourced labor market, and the entrepreneurial and creative opportunities made possible by “human APIs.” We’ll also tackle some of the newest innovations in crowdsourcing such as virtual labor for virtual goods where Farmville and other MMPOG gamers are awarded in-game currency for doing real-world microwork such as tagging photos and filling out surveys. However there's growing concern that these Farmville migrant workers are being unfairly exploited. This is further complicated by the fact that many of them happen to be minors. But does it even make sense to equivocate their work with “normal” labor? Are there really people living in developing nations that live hand-to-mouth on their income from crowdsourcing? Finally, what are the regulatory and social considerations that we can expect in the future for this space?
Tags Panel
5:00 PM
to 6:00 PM
Cure for the Common Font
84 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Hundreds of new typefaces are released every year by hundreds of vendors. Some of these fonts are good for nuts-and-bolts text, some for showing off. Some work well on the web, while most are just awful. A select few are destined to be classics. The sheer volume and variety of options can be overwhelming. So, understandably, most designers just stick to the same old safe standbys they’ve always used — the ones that came with their computer or they learned about in school. The panelists, all typographic experts, will show how they broke free of tired text, sharing their secrets for selecting type, including best practices and personal case studies.
5:00 PM
to 6:00 PM
Defining The Diaspora: Global Collaboration and Social Change
15 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Benjamin Herson, Jez Collins
Defining The Diaspora: How New Models of Collaboration are Changing the World In the past, record labels and film studios were the principal gatekeepers in controlling media production and distribution. Not anymore. The internet and increased access to inexpensive and high quality recording technology have changed the rules of the game. This sea change marked the turn of the century for artists and content producers who are now granted access to once cost-prohibitive tools needed for producing and disseminating media. But how exactly has this played over the past decade and what role is left for labels and media distribution companies? Moreover, how are global collaborations amongst international artists helping to create new models of communication and cultural understanding? This lively discussion and media presentation will be led by critically acclaimed Social Entrepreneur, Media Producer and Public Speaker, Ben Herson (Nomadic Wax) and will explore how these technologies have allowed for new models of collaboration, cultural understanding and social change on a global scale.
Tags Core Conversation
5:00 PM
to 6:00 PM
Diving Deep: Best Practices For Interviewing Users
61 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Speaker Steve Portigal
While we know, from a very young age, how to ask questions, the skill of getting the right information from users is surprisingly complex and nuanced. This session will focus on getting past the obvious shallow information into the deeper, more subtle, yet crucial, insights. If you are going to the effort to meet with users in order to improve your designs, it's essential that you know how to get the best information and not leave insights behind. Being great in "field work" involves understanding and accepting your interviewee's world view, and being open to what they need to tell you (in addition to what you already know you want to learn). We'll focus on the importance of rapport-building and listening and look at techniques for both. We will review different types of questions, and why you need to have a range of question types. This session will explore other contextual research methods that can be built on top of interviewing in a seamless way. We'll also suggest practice exercises for improving your own interviewing skills and how to engage others in your organization successfully in the interviewing experience.
5:00 PM
to 6:00 PM
From the Sausage Factory: Inside the Film Press
8 Attendees
Location
Austin Convention Center, Room 15
Speaker James Rocchi, Shawn Levy, Rebecca Keegan, Jordan Hoffman, Jen Yamato
Bismarck said "People who like laws and sausages shouldn't like either being made." So it is with film journalism and criticism in our modern age -- whether in newspapers struggling to adapt to seemingly declining readership or on-line outlets struggling to adapt to seemingly declining I.Q.'s. 'Inside the Sausage Factory' will have professionals sharing their worst-case scenarios stories of covering the world of film -- what they can't seem to interest superiors in, what they can't seem to interest audiences in, the tragedy of the listicle and the triumph of a well-done piece, the depression of the 'Comments" section and the elation of getting it right. 'Inside the Sausage Factory' will present a broad spectrum of professional experience -- Newspaper journalists, Alt-weekly staff, hustling freelancers, personality-driven iconoclasts -- to look at precisely how wildly differing film coverage is fragmenting in the modern world, and at what challenges all professional film writers face regardless of outlet or audience.
Tags Film Criticism
5:00 PM
to 6:00 PM
Fun With The Lights Off: Interactivity Without Graphics
49 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Adam Hoyle, Margaret Robertson, Nick Ryan, Paul Bennun, Tassos Stevens
The pictures are better on radio, they say, and the same is also true in interactive experiences: games, for example, are possible using sound that are more realistic and immersive than the most complex 3D polygon-fests. But we're not talking soundtrack: we're talking fundamental questions of user interface, augmented reality and game design in audio. We're focusing on the development of Papa Sangre, a game in sound without graphics, and the world's first real-time generative audio-only virtual world. On an iPhone. Papa Sangre was commissioned by 4IP as a game in which blind people might be able to kick the ass of sighted people. Its development has been an adventure, pushing the capacity of the iPhone to the limit. It’s been an extraordinary challenge to imagine the design of a game and world where your existence is entirely through sound and where technological constraints become a mother of invention. You walk with your thumbs through a binaural sound environment, where you hear both the monster snoring to your left and the crunch of chicken bones and squeaky toys underfoot that may wake it up and bring death upon you. It’s a fundamentally different experience of gameplay, continually present-tense, totally immersive and therefore visceral – it feels like it’s you out there. The panel will discuss the process, the constraints, the vision and the philosophy behind a radical new genre of game and what this generally reveals for good game and experience design.
Tags Panel
5:00 PM
to 6:00 PM
Has Facebook Jumped the Shark: Sink or Swim?
61 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Hank Wasiak, Judy Shapiro, Kunur Patel, Mark Rosner, Mark Sherwood
In just under 18 months Facebook has gone from being one of an emerging group of social networks to becoming the undisputed engine of the social networking phenomenon. Facebook is now the big shark in the tank because it is the main way for consumers to connect, engage, have fun and entertain themselves within a relatively easy to use platform. No wonder Facebook has taken the lead in dominating the emerging business of social graphs. But the fact that these rich data stores are being built up within one company leads to some potentially troubling consequences. As Facebook pushes toward data dominance to make its platform worth $50bn, it almost has no choice but to jump the shark and hope that it can start a new, profitable revenue model. In doing so, will Facebook’s equity as a valued social network erode into an untrusted marketing platform of ads and spammers? Marketers and “Judy Consumer” have a lot at stake by having so much information in the hands of so young a company. Come join this discussion as we open the pandora’s box of privacy, trust, access and creating real consumer value. We’ll bring out the shark in all of you. Sshh – it’s a SURPRISE!
Tags Panel, #Facebookjumped
5:00 PM
to 6:00 PM
How Brands Are Monitoring Your Online Conversations
39 Attendees
Location
AT&T Conference Center, Room 203
Type Panel, Interactive
Speaker Michael Fisher
It’s a reality that digital word of mouth is here; and it is here to stay. Millions of online conversations are happening, yet until now, brands have struggled to find a way to measure the quantity or quality of those interactions. Did you post on your friend’s Facebook wall asking if they want to grab a burger at Red Robin? Or tweet about what awful service you received while waiting on hold for 15 minutes with your credit card provider? Or comment on a blog a post about your desire to buy a new pair of True Religion jeans? Well, people are listening. And reacting -- more than ever before. Unlike in the past, brands are now faced with the ability to harness word of mouth via social media. Consumers are helping to shape that brand perception, whether they know it or not. So what are brands tracking today, and what should they be tracking? Knowing how advertising dollars successfully translate to the social world can be tremendously powerful information, for example. Is Snickers or Bud Light most successful with its SuperBowl commercial? Plenty of conversations happened online -- were you one of them? Michael Fisher will leverage his deep expertise on this subject to reveal how the content and conversations happening online today are often coordinated, measured, and analyzed across all channels. How can the consumer leverage this channel to connect with brands in a more one-to-one manner. and how can the brands successfully communicate back?
Tags Solo
5:00 PM
to 6:00 PM
Indie Success: What is it? Who's Got It?
15 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Mike Ryan, Morgan Fox, Aaron Hillis, Matt Dentler, Scott Macaulay, Morgan Jon Fox
What can we deduce from last year's indie films that premiered in festivals, then went on to do decent theatrical box office (CITY ISLAND, EXIT THROUGH THE GIFT SHOP, WINTER'S BONE)? What can be said about the miscalculated flops? Are there lessons to be learned from modest breakouts like GASLAND and TINY FURNITURE, success stories that can't be judged by mere ticket sales? In these economically unstable yet creatively exciting times, are there quantifiable new definitions for success? (LEVEL: Advanced)
Tags Case Study
5:00 PM
to 6:00 PM
Investigative Tweeting? Secrets of the New Interactive Reporting
31 Attendees
Location
Sheraton, S. Capitol View
Type Panel, Interactive
Speaker Monika Bauerlein
How did a nonprofit news operation scoop the New York Times and Washington Post in breaking news and on-the-ground photos and video of the BP oil spill catastrophe? And why did drive-by readers suddenly become community evangelists for this coverage, spreading the word about reporters' Twitter feeds, supporting investigations financially, and going vigilante on rude website commenters? We'll tell you step by step how Mother Jones magazine did it and how you can replicate our wild success. We'll also talk about how a print-media stalwart can transform itself into a nimble 24/7 news operation, and why social media is God's gift to journalism. Bring your ideas, this will be an interactive session: We'll highlight 5 other under-the-radar media experiments and why they worked, 10 practical tips media professionals need to learn from Silicon Valley, and work with interested audience members in a (gentle) experimental pitch slam.
Tags Core Conversation
5:00 PM
to 6:00 PM
Jeffrey Zeldman's Awesome Internet Design Panel
257 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Dan Mall, Jeffrey Zeldman, Mandy Brown, Roger Black
He brought us The Web Standards Project, A List Apart, Designing With Web Standards, A Book Apart, and so much more. Now legendary blogger, designer, and creative gadfly Jeffrey Zeldman brings us a SXSW panel. There will be discussion. There will be special guests. Quotable insights will fly faster than your fingers can peck them into Twitterific. Combustible wit will fill the room. And in the end, we'll all be a little wiser than we were.
Tags Panel
5:00 PM
to 6:00 PM
Live Digital Streaming and the Split Screen Experience
16 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Ariel Elazar, Brandee Barker, Jeff Varnell
Potential viewers and fans of live event television programs like the "American Music Awards" are surrounded by computers, mobile technology and 'alternative' entertainment. In order to keep viewers engaged on your programming you need to take the content live with online companion coverage where people can directly and immediately interact, stay put, and tune-in to a TV show or special. Important factors like innovation, creative programming, talent interaction, and social media applications drive viewers to tune in while interact online. This is what is now being called the "split screen experience." For example: In 2009, dick clark productions and Ustream set not only digital viewing records with the American Music Awards pre-telecast and red carpet specials, but traditional broadcast ratings were up year-to-year again showing an important correlation. The American Music Awards red carpet pre-show garnered 3.5MM live viewers, 2.3MM uniques and established a record for the most-watched live digital red carpet event. Topics for discussion to include: Companion coverage; Audience viewing patterns; Live digital streaming with major network TV shows; Roles of social media; Technical aspects of producing live streams; Organic marketing and engagement; Creative ways to leverage the online coverage to generate revenue; Incorporating sponsors and brands into digital programming; Live interaction via social media applications.
5:00 PM
to 6:00 PM
Live Digital Streaming: The Split Screen Experience
11 Attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Ariel Elazar, Brandee Barker, Jeff Varnell
Potential viewers and fans of live event television programs like the "American Music Awards" are surrounded by computers, mobile technology and 'alternative' entertainment. In order to keep viewers engaged on your programming you need to take the content live with online companion coverage where people can directly and immediately interact, stay put, and tune-in to a TV show or special. Important factors like innovation, creative programming, talent interaction, and social media applications drive viewers to tune in while interact online. This is what is now being called the "split screen experience." For example: In 2009, dick clark productions and Ustream set not only digital viewing records with the American Music Awards pre-telecast and red carpet specials, but traditional broadcast ratings were up year-to-year again showing an important correlation. The American Music Awards red carpet pre-show garnered 3.5MM live viewers, 2.3MM uniques and established a record for the most-watched live digital red carpet event. Topics for discussion to include: Companion coverage; Audience viewing patterns; Live digital streaming with major network TV shows; Roles of social media; Technical aspects of producing live streams; Organic marketing and engagement; Creative ways to leverage the online coverage to generate revenue; Incorporating sponsors and brands into digital programming; Live interaction via social media applications.
5:00 PM
to 6:00 PM
Living Maps: New Frontier, Big Brother, or Both?
20 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Christophe Aguiton
Living Maps are generated using the geo-localisation features of social network services, mobile phones and GPS. They offer us a new tool for living in the cities but they also increase our vulnerability to controls. How can we use Living Maps? What rules do we need? And who makes them?
Tags Solo
5:00 PM
to 6:00 PM
Make Citizens Social: Digital Participation in Public Services
14 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
New technologies have enabled a movement towards a more democratic form of innovation and as a result of this many organisations, including organisations in the public sector have become increasingly interested in creating social media platforms as a means to connect with citizens and target groups. They create platforms for participation and some succeed in getting a lot of attention, however many platforms fail to stay “alive” and are left unused shortly after. What often happens is that organisations fail to acknowledge the fact that the currency on platforms for participation is not money or goods, but people and their engagement. So what is the key to keep these platforms alive? Furthermore; how and to what extent can social media technologies be deployed in the effort to engage citizens and users of public services in the co-creation of novel and improved services? If possible during the conversation we will try to cover several real life and hands on case studies of public organisations in Denmark, which is one of the most digitalised countries in the world. The learnings will be shared through a number of take away advice on how to make participation happen. We can guarantee a lively and engaging conversation about social media and public service innovation seen from a European point of view, which will be of great relevancy to any thinker or doer in the digital landscape. Come join the conversation and share your perspectives!
5:00 PM
to 6:00 PM
Mobile Payments: My Smartphone Just Bought My Beer!
49 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Vickie Nauman, Tom Lantzsch
Is it true that if consumers had to choose then they would prefer to lose their wallet rather than their mobile phone? Making secure transactions a reality on mobile devices relies on a complex dance between chip makers, device manufacturers, software developers, content developers, carriers and the banking industry. How is technology and the industry moving forward to ensure consumers can rely on their mobile devices as their mobile pocketbook and how will these changes shape consumer behavior and content consumption.
Tags Core Conversation
5:00 PM
to 6:00 PM
Models, Technology, Beer: Recipe for Recently Possible Technology
27 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Bre Pettis, Diana Eng, Tal Chalozin, Idan Cohen
In the ultimate face off between garage geek, fashion designer and replicating wizard, Bre Pettis, Diana Eng and Tal Chalozin will volley projects demonstrations back and forth. Experience an extraterrestrial taxi ride, machines that vomit plastic skulls, biomimetic deployable clothing and a mix of projects they've worked on and that have been worked on at GarageGeeks, NYCResistor and beyond. From runway glamour to pooping robots this presentation will show every angle of the possibilities that have recently emerged in the DIY hacker technology space.
Tags Panel
5:00 PM
to 6:00 PM
Old Spice Resurrected: How Aging Icon Pwned Internet
116 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Old Spice used to be synonymous with old(er) people. But in the last 5 years the brand has rejuvenated its image and become part of pop culture, with the social web playing a significant role in this transformation. This session will highlight the strategies and dynamics that enabled this success. Panelists will include creatives, strategists and producers from Wieden+Kennedy in Portland, Oregon (the agency behind "The Man Your Man Could Smell Like") and will be moderated by none other than Justine Bateman. A few topics that will be discussed: What are the ingredients that make for a meme-able idea? What’s the best way for brands to activate and engage online communities? What were the 5 most important lessons learned and how do they apply to me? How did “The Man Your Man Could Smell Like” end up wearing jeans in the hot tub? How do I get FREE BODYWASH?
Tags Panel, #freshershest
5:00 PM
to 6:00 PM
Profiting in Adult: The Recession is Over
22 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
The last few years the adult online industry saw a perfect storm of the recession, content piracy, and lack of innovation that caused some companies to lose as much as 90% of their profit margins and several others to close up shop entirely. While many are still reeling and struggling to make ends meet, now that much of the smoke has cleared, who is left standing and why? Once considered recession-proof, the adult industry is starting to see a bounce back, with an influx of motivated, mature and organized individuals with startups.
Tags Panel, #profitadult
5:00 PM
to 6:00 PM
Radically Onymous: How Ending Privacy is Awesome!
11 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Myles Grant
Radically Onymous is, in part, a pushback against the criticism Facebook and other sites get on a regular basis for not having tight enough privacy controls or revealing too much private information. It argues that we would all benefit by having our classically private information public, to an extreme degree. We would instantly know who everyone we meet is, along with access to a full history of their actions, even before we actually "meet". Everyone would know where everyone is at any given moment. This extreme transparency would lead to the replacement of our monetary economy with a reputation economy, like Cory Doctorow's Whuffie in his novel Down and Out in the Magic Kingdom. It would make us safer and, perhaps paradoxically, freer. Many of this is possible to build now, by leveraging existing social networks, mobile platforms like the iPhone and Android, and public key cryptography. I'll show examples of what could be built today, and how that would be useful even without a critical mass of radically onymous folk.
Tags Core Conversation
5:00 PM
to 6:00 PM
Re-branding Birth Control: Behavior Change through Design
25 Attendees
Location
Hilton Garden Inn, Rio
Type Panel, Interactive
Speaker Jennifer Maer, Lawrence Swiader
There is a significant gap between intentions and outcomes related to pregnancy; young adults say overwhelmingly that while they don’t want to get pregnant right now, they also are not fully protecting themselves from pregnancy by the careful, consistent use of contraception. This session is about a program designed to address that gap called Bedsider. We’ll talk about why the gap exists and look at established theories of behavior change for ways to approach the problem. We’ll denote a knowledge gap but offer that for most people, intentions are good. Sex is complicated, messy, emotional, and driven by desire. Yet most keep trying to attack the problem with logic. They speak like doctors, appeal to reason, and show pictures of smiling people who look like they’re about to buy a car. This session will detail how to apply design thinking to the problem and re-frame birth control. For most, sex education usually comes at the wrong time, in the wrong context, in the wrong voice. How might a different tone and branding of birth control affect adherence? And how do you test for it in developing a program? We will address those questions in our session. We’ll talk about how Bedsider has to fit in visually and verbally—it can’t look like the health department—and the role that language plays in attacking the excuses to not use birth control. In this session we’ll also address how to design for feedback in an area where “nothing” is the usual reward.
5:00 PM
to 6:00 PM
Recommendation Engines: Going Beyond the Social Graph
86 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Garrett Camp, Tom Conrad, Hunter Walk, Liz Gannes
Do your 500 "friends" on social networks really know what you will like? How many of your friends' shared links that you click each day are interesting to you? The social graph brings trust and meaning to the web, but often creates information overload from over-sharing. And because real-time updates and feeds emphasize recency over relevance, rare gems often fall through the cracks. This talk will discuss the issues and considerations when designing a personalized discovery engine, one that combines the social, peer and taste graphs to produce relevant, peer-sourced recommendations and serendipitous discovery of new online content. StumbleUpon CEO Garrett Camp will go over the concepts and mechanisms behind such recommendation systems, and highlight findings from analysis of StumbleUpon's database of over 15 billion personalized stumbles.
Tags Panel, #DiscoveryTalk
5:00 PM
to 6:00 PM
Reconciling YouTube and Grokster: Business Models for Web3.0
12 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Olivera Medenica, Kaiser Wahab, Adrian Sexton, Jeff Dodes
As media giants wage a piracy war, “infringement” is not the real issue, but rather “predictability” as to what makes a digital content delivery business model lawful. Indeed, the recent Viacom v. Google decision is on many levels a conflicting retread of the Grokster ruling, making it more apparent than ever that courts have failed to provide consistent parameters. To truly make digital content delivery a viable industry in the long run (for content creators and new marketplace entrants), a coherent framework governing how third party content may be exploited must be devised. In other words, digital content delivery players need clear and reliable guidelines to assess whether their business model is permissible or not. This panel will deconstruct the latest line of cases in order to outline the framework upon which new business models can be built. To do so, panelists will look at the Grokster and Viacom cases, and compare them to other decisions that could impact the structure of any such business model. The panel will examine what constitutes the “inducement” of copyright infringement, and will parse out still uncertain areas of the law from those that are well established. Based upon those preliminary conclusions, panelists will establish basic principles upon which any new business model needs to be built while looking forward to new technological development.
Tags Panel, #copyright
5:00 PM
to 6:00 PM
Shopping as a Revolutionary Act?
18 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Tara Hunt, Adriana Lukas, Christopher Carfi
We've been called "consumers" for decades, but we are also producers - of data. Lots of it. Everywhere we take our business, we leave a trail of data, little of which we manage, and almost none of which we control. Most of that data, however, is produced without our knowledge or control. What happens when we take control of that activity? What happens when "the marketplace" is not a collection of customer fish in a sellers' barrel, but a truly open space where relationships are genuine, meaningful, and mutual? This is the start of a revolution. The Shopping as a Revolutionary Act? panel will look at some of the leading developments involved, where they are likely to head, and what changes these will bring to our economic, social and personal lives.
5:00 PM
to 6:00 PM
The Art of Immersion: Tron
34 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Edward Kitsis, Frank Rose, Sean Bailey, Adam Horowitz, Susan Bonds, Justin Pertschuk, Justin Springer, Douglas McIntyre
In July 2009, after a 27-year-hiatus, the story of Tron began anew when Flynn's Arcade reopened at Comic-Con. The Flynn Lives alternate reality game, created by 42 Entertainment, was the beginning of an elaborate lead-in to 2010's Tron: Legacy, a live-action 3-D movie with unprecedented digital effects. As the original Tron, released in 1982, became a cult classic, Disney struggled for years to devise a followup. When they finally came up with the right story, they decided to tell it not just on the movie screen but through a variety of media experiences, including video games and the ARG. The goal was to recreate Tron as an immersive world for fans to explore as deeply as they like. Long championed by 42 Entertainment and by producer Sean Bailey at LivePlanet (his partnership with Matt Damon and Ben Affleck), this ambitious new form of storytelling has now been embraced by Disney and by a new generation of Tron fans. But how does it really work? At this panel the key players involved will explain their ambitions, their motivations, the lessons they've learned, and the difficulties they've confronted as they pioneer a new form of narrative for the 21st century.
5:00 PM
to 6:00 PM
The Evolution of the New York Times
48 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker Evan Smith, Bill Keller
How the iconic news organization is changing with the changing times: A conversation with Bill Keller, the paper's executive editor, about journalism in an era of nonstop news, the new definition of competition, the possibilities and perils of collaboration, the truth about Wiki Leaks and what to expect after the Times launches their digital metered model.
Tags Solo
5:00 PM
to 6:00 PM
The Making of IT'S ABOUT YOU, A Super 8 Documentary
4 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Rhonda Vigeant, Philip Vigeant, Kurt Markus, Ian Markus, Phil Vigeant
This panel will take an intimate look at the creative elements, technology, equipment, workflows and obstacles that needed to be addressed to shoot a full length feature documentary on Super 8 film. Filmmakers Kurt and Ian Markus will intimately and candidly talk about the making of the film and take Q&A from the audience. Phil Vigeant will talk about the role his lab and transfer facility played, in order for the filmmakers to achieve their creative vision on Super 8 film.
Tags Workshop
5:00 PM
to 6:00 PM
Transmedia Artists Guild: New Media Needs New Advocacy
16 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Jay Bushman, Steve Peters
Transmedia is a big buzzword in entertainment. Most of the conversation around transmedia has been focused on large media corporations with major franchises to advertise. But companies don't make transmedia - people do. At last year's SXSW a group of these people -- transmedia, ARG and net-native story designers -- convened to discuss the challenges of making a living and thriving in this landscape. The bitch session spurred a call to action, and the plans were laid for a new advocacy organization to serve individual producers and artists working in this still-hazily defined world -- the Transmedia Artists Guild. TAG seeks to fulfill needs that are currently being overlooked by the established creative guilds and advocacy organizations, including: 1) Providing a community for professional practitioners; 2) Advancing clear definitions of what transmedia creators do; 3) Fostering a culture of credit in the transmedia space and 4) Aiding companies in need of transmedia talent in finding professional practitioners.
5:00 PM
to 6:00 PM
Trust in Social Media: Is Censorship Succeeding
18 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Bill James, Lee Bryant
Who and what can we now trust in social media? The promise of a new trust and authenticity from the democratization of content was seductive. Is it still credible? The blogosphere seems crammed with trolls, affiliate marketing spammers, cobbled content for viral and book marking campaigns, bogus personas working as intelligence and information hackers and salesmen masquerading as customer servants. Even the evangelists have retreated into a mantra of mere disclosure. Has the new hope for trust and openness been hijacked by the same commercial amorality that dominated traditional media? Will everything new get old again? Both brands and media owners have turned to different methods of censorship. Does censorship offer a real solution to the death of trust in social media content and brand reputation?
Tags Core Conversation, #sxswtrust
5:00 PM
to 6:00 PM
Where Web Typography Goes To Next
103 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Richard Rutter
The future of web typography is as uncertain as any other aspect of the medium, but one thing is for sure: it's got momentum. At no other time has typography been taken so seriously by so many involved in the web, and that means there's an awful lot of change and innovation to keep up with if you want to stay on the cutting edge of online type. In as much depth as 60 minutes will allow, this presentation will cover recent proposals and additions to CSS 3, from ligatures to hyphenation, synthesis to capitalisation, and much in between. It will cover the reasoning behind the new aspects of CSS 3, and reintroduce older properties which only now are becoming implemented and useful (and thus browser support will not be ignored either). No session on web typography would be complete without discussion of webfonts. There is still much learn in this field, both in what CSS can provide, and the technical implementation within browsers. But web typography is not just about CSS, or even good type setting. The bit that touches us most closely is the medium through which most of us read: text rendering and screens, and this presentation will discuss and demonstrate the cutting edge of both. Web typography is a hugely exciting part of web design, and the field that is moving most quickly. This presentation will give you everything you need to know to keep right on the spur of the serif, the apex of the ascender, and the edge of the curve.
Tags Solo
5:00 PM
to 6:00 PM
Why Journalists Need to Think Like Geeks
42 Attendees
Location
Sheraton, N. Capitol View
Type Panel, Interactive
Speaker Blake Eskin
Many print journalists, even those who resisted change, are trying to embrace the digital future. Twenty-year veterans take up social media after taking a buyout, and journalism programs now give aspiring reporters basic multimedia skills. But a facility with Twitter or Soundslides combined with an occupational knack for asking questions won't always add up to the skills necessary to redesign a Web site or create an app. The truth is, journalists and programmers think in fundamentally different ways—words vs. code; stories vs. systems—and often have a hard time communicating and collaborating. And the problem is asymmetrical; most programmers can quickly grasp enough about journalism to work with journalists, but it's much harder to get, say, a midlevel editor to understand the basics of software development or database design. I often find myself wishing I could recommend a course to that colleague or to an unemployed journalist that would teach them how the other half thinks. Most of us have had to muddle through on our own, until we have a road to Damascus moment. But there's got to be a better way. How can we teach journalists to think about technology?
5:00 PM
to 6:00 PM
Why New Authors Should Think Like Indie Bands
28 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Gavin St Ours, Alan Porter, Amelia Gray, Timothy Sanders
The publishing world is wrought with uncertainty. Traditional book sales are down, digital publishing is in its infancy, and publishing houses, faced with shrinking budgets, are forced to shy away from publishing novels written by new, untested authors. The rules of the industry are changing. Before approaching agents and publishers, new fiction authors are working to self-publish and grow audiences with social media tools. When they approach a publisher with a new novel and a built-in audience, they take note. On this panel, hear from literary agents and authors describe the way the industry is changing and why it doesn't mean doom-and-gloom for unknown fiction writers. They'll share success stories, practical advice, and opinions on the future of publishing.
Tags Panel, #indieauthors
5:00 PM
to 6:00 PM
Chinwag's Global Grill @SXSW Interactive supported by UKTI
65 Attendees
Location
East Tent, Brush Square Park
Type Party, Interactive
No place for salad! Chinwag's Global Grill is a chance for us out-of-towners to network and sample some of that famous Texas BBQ.
5:00 PM
to 6:00 PM
SocialToaster Party
76 Attendees
Location
Copa
Type Party, Interactive
Calling all business owners, bloggers, marketers, developers, designers, and anybody interested in leveraging social media to promote something! Meet SocialToaster!
5:00 PM
to 7:00 PM
Boston in Austin Happy Hour
107 Attendees
Location
Fadó Irish Pub
Type Unofficial Party
Join Backupify, HubSpot and oneforty for a happy hour party on the patio at Fadó Irish Pub in Austin during SXSW Interactive on Sunday, March 13th! There will be good times, snacks* and perfect pints of Guinness (plus other beer, too.)
Happy Hour starts at 5pm and runs until 7pm. Complimentary beer for the first 200 guests.
Use the hashtag #BOSinAUS when you check-in with your favorite location app and when you tweet about the party.
We're three Boston-based companies but everyone attending South by Southwest Interactive Festival is invited to join us. You do not need to call Boston home to attend the party.
5:00 PM
to 2:00 AM
Mardi Gras Sock Hop & Crawfish Boil featuring Young Fellaz Brass Band
69 Attendees
Location
Shangri-La
Type Unofficial Party
Speaker/Artist(s) Info
5:00PM-8:00PM Boiled Crawfish, Beer, all Crescent City jams during the feast!
8:00PM Young Fellaz Brass Band (1st set)9:00PM - 11:00PM Second Sunday Sock Hop DJ's11:00PM Young Fellaz Brass Band (2nd set)12:00-2:00AM Second Sunday Sock Hop Dj's
This season, the Second Sunday Sock Hop's 4th Annual Mardi Gras Sock Hop is teaming up with Soul of The Boot Entertainment, Strangetribe Productions and Louisiana Entertainment to bring you the best Mardi Gras romp in town!!
MARDI GRAS SOCK HOP & CRAWFISH BOIL!!!
w/special guests YOUNG FELLAZ BRASS BAND
by way of that NOLA!!
These youngsters are the next generation of New Orleans Brass and they're guaranteed to bring you that heat!
check em at Tip's here...
http://www.youtube.com/wat ch?v=k6guKS8yvwc
and rockin in the street here...
http://www.youtube.com/watch?v=aQ1D5gHWSGg
And as always, you can expect the best in R&B, Soul and other New Orleans flavors provided by the Second Sunday Sock Hop DJs.
To top it off, Chef Papa Chop is gonna be manning them pots to bring you the fiyah with them crawfish!! Gonna be some serious head sucking going on, don't be late!
$10 COVER gets you grub and free drinks (while they last) plus you'll get to boogie to the finest in Crescent City selections ALL NIGHT LONG!!
Doors and Crawfish @ 5pm
Band sets at 8pm and 11pm
DJ's 10pm-2am
SEE YALL THERE!!!
Sunday March 13th @
Shangri La
1016 E. 6th St
5pm-2am
$10 cover
Tags young fellaz brass band, crawfish, abita, mardi gras, new orleans, louisiana, shangri la, second sunday sock hop, soul; of the boot entertainment
Website http://bit.ly/brasssockhop_3_13
5:00 PM
to 6:00 PM
People Powered Community Panel
36 Attendees
Location
Venue 222
Type Unofficial Party
Join the good folks from Burdastyle, Neighborgoods, threadless, Spoonflower, KnittaPlease, and Etsy's Director of Community & Education Vanessa Bertozzi for an awesome panel on people-powered communities. What does that mean? Come by and find out.
Great ideas deserve to be shared. Come by Venue 222 all weekend for more workshops, parties, panels, and other fun surprises. We're excited to meet you.
Website http://etsy.me/etsyaustin
5:00 PM
to 7:00 PM
Salsa Labs Art of Organizing Happy Hour at SXSW 2011
73 Attendees
Location
Salsa Labs Office
Type Unofficial Party
What could be better than a Salsa party in Austin? Join Salsa Labs at SXSW to celebrate the art of Organizing. Hang out with some of the top organizers in the country using technology to inspire people to do something and make a difference. Nonprofits, progressives, politicos, developers, film and music folks are all welcome and no badges are required. In true Salsa style, there will be an open bar, food, and excellent music. Just a few blocks behind the convention center in the hip Rainey Street area.
***MAKE SURE YOU RSVP THROUGH THE LINK PROVIDED***
Tags sxsw, sxswi, sxsw interactive, happy hour, meetup, non-profit, tech, technology, organizing, advocacy
5:00 PM
to 7:00 PM
TWiT TV Live: This Week In Tech
35 Attendees
Location
Momo's
Type Unofficial Party
Speaker/Artist(s) Info
4:00pm - Tech News Today
5:00pm - TWiT
7:00pm - TWiT Meetup
Join Leo Laporte, Tom Merritt, Sarah Lane, Brian Brushwood, Gina Trapani, Jeff Jarvis, Lisa Bettany and special guests for LIVE recordings of Tech News Today and This Week in Tech! Afterward, stick around for our official TWiT meetup to mingle and meet Leo, Tom, Sarah, Brian, and members of the awesome TWiT army.
Website http://inside.twit.tv/
5:15 PM
to 6:15 PM
Cultivating Community Through Video
30 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker David Prager
David Prager, founder of Revision3 and a panel of the Web's leading community leaders can provide insight as to how to establish, connect and keep an audience intrigued in online video programming. Revision3 is the online video industry’s largest television network, creating and producing more than 25 original shows. Viewers are drawn to the network’s content with 6 million shows downloaded per month. The members of the panel will have experience creating content that cultivates a loyal following. They can provide perspective as to how to secure an audience and keep them interested using the following tactics. -Establishing a rallying point: find a place for the audience to communicate about the show whether it be through the show host, community website or audience interaction -Social Media Connection: Create interactive between show viewers with Twitter and Facebook to deepen audience commitment to the program and spark the interest of new viewers. Revision3 has set up a social media directory accessible to all show talent and staff, promoting communication between viewers, creators and show hosts. -Regularly scheduled releases: Consistently providing new, quality content helps to maintain a connection with the audience and secure interest, building a personal experience with the viewer
Tags Future15
5:30 PM
to 6:59 PM
5:30 PM
to 6:30 PM
MapQuest Road Trip to the Salt Lick
74 Attendees
Location
Hilton
Type Panel, Interactive
MapQuest plans to host their 2nd annual Road Trip to the Salt Lick at the Salt Lick Barbecue Restaurant. This year's event will be even bigger than last year's, still offering free all-you-can-eat BBQ and drinks. We'll be bussing over 250 people to the event – all you need is a SXSW Interactive, Gold, or Platinum badge, and an ID to prove you’re 21 or older. Remember, you must be on the bus in order to participate. The bus will load at 5:30pm at the Hilton, and it's first come first serve, so get there early!
5:30 PM
to 6:30 PM
Social Media: Driving Brand Activation and Loyalty
46 Attendees
Location
Austin Convention Center, Ballroom E
5:30 PM
to 8:30 PM
Royale with Cheese @ ROIAL – Sponsored by Canaan Partners
63 Attendees
Location
Roial
Type Party, Interactive
Got a big idea you want to pitch? Join Canaan on the rooftop of ROIAL for cocktails, Royales with Cheese and a chance to face off with the hottest startups at SXSW. Winner will make off with the golden briefcase. http://www.canaan.com/events/SXSW2011/index.html
Tags Party
5:30 PM
to 8:00 PM
Data Cluster Party
59 Attendees
Location
Elysium
Type Unofficial Party
Like last year, there will be no schwag and no social media people -- just Data Geeks talking about Data. We know that quite a few people weren't able to attend last year because we maxed out the venue. So for the 2011 party, we've reserved Elysium for the evening. How many hundred Data Geeks fit into Elysium? Play it safe and RSVP now. The party will be free for all SXSW Interactive attendees.
5:30 PM
to 8:00 PM
Tumblr: Technically Speaking, a talk for Developers
39 Attendees
Location
Cedar Door Bar
Type Unofficial Party
Meet the crew responsible for serving billions of requests and taming the Tumbeasts. Varnish, queues, APIs, and general scaling fun... also with tacos and booze!
Tags Developers, tech
5:45 PM
to 6:45 PM
It's Not Scalable and That's OK: One-Shot Campaigns
57 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Michelle Broderick
Crazy parties, bobble head swag, content audited by human beings: None of these things are scalable, but they can make a huge impact on the feelings and affinity people have towards a particular company. This Future15 will discuss marketing strategies that helped some of the best companies build a true personality around their brands. These types of campaigns might not be scalable, but that's O.K. because we end up loving them.
Tags Future15
6:00 PM
to 7:00 PM
Comedy Death-Ray Radio with Scott Aukerman - Live Podcast Taping
1 Attendees
Location
Esther's Follies
Scott Aukerman ("Mr. Show," Producer of "Between Two Ferns") hosts a live taping of his hit iTunes podcast. A playful mix of songs, characters & games with surprise special guests.
6:00 PM
to 7:00 PM
HP Happy Hour
59 Attendees
Location
HP Mobile Park
6:00 PM
to 9:30 PM
HP Mobile Park Graphic Sounds Experience and BBQ
47 Attendees
Location
HP Mobile Park
Type Party, Interactive
Los Angeles-via-London act Nightmare and the Cat bring their stripped down indie-pop to the HP Mobile Park Graphic Sounds concert tonight, along with art jockey Gary Baseman.
Tags Party
6:00 PM
to 9:00 PM
Buzz Out Loud Party
84 Attendees
Location
Cedar Street Courtyard
Type Unofficial Party
Get ready to Buzz Out Loud - Live at SXSWi 2011
Join Molly Wood and Brian Tong of CNET's most popular podcast, Buzz Out Loud as they stream live at Cedar St. in Austin. You'll get the hottest news coming out of SXSWi plus you'll find yourself rubbing elbows with special guests and fellow BOL fans.
Buzz Out Loud is the CNET daily podcast (of indeterminate length), which reviews the days' tech news and analyzes, interprets and argues about what technology means and what it's doing to the world at large.
Website http://cnet.eventbrite.com/
6:00 PM
to 9:00 PM
I Love NYC (NYC Startup Meetup Afterparty)
34 Attendees
Location
Seaholm Power Planet
Type Unofficial Party
Music, food, open bar, games, demos, VIP lounges and more. Meet 30 of the hottest NYC startups at one event!
6:15 PM
to 8:03 PM
6:15 PM
to 7:49 PM
6:15 PM
to 6:23 PM
6:30 PM
to 8:36 PM
6:30 PM
to 7:57 PM
6:30 PM
to 7:58 PM
6:30 PM
to 7:54 PM
6:30 PM
to 8:30 PM
Trey Ratcliff's PhotoWalk at SXSW
32 Attendees
Location
Driskill Hotel
Type Unofficial Party
Join us for a great celebration of photography as we walk the streets of Austin together at SXSW to capture the sights!
- Amazing prizes to be handed out
- All skill levels welcome, from beginner to beyond
- Is it your first PhotoWalk? Don't be scared! Come along with whatever camera you wish. There will be all kinds of coaches and other nice photographers to help you out.
6:30 - Gather in upstairs foyer area of The Driskill for Prizes, the Plan, and Announcements!
8:30 - End the PhotoWalk back at the Driskill Bar, where we can relax, share photos, hang out... and generally be Austin-laid-back-rancho-relaxo
FaceBook Event Page: http://www.facebook.com/event.php?eid=126318844106180
Walk Coordinator: Jack Hollingsworth - thanks for his help!
7:00 PM
to 8:34 PM
7:00 PM
to 8:05 PM
7:00 PM
to 8:20 PM
7:00 PM
to 10:30 PM
BeerCamp
189 Attendees
Location
Emo's
Type Party, Interactive
The geek infused ranting and raving, flip-cup challenging, beer enjoying, live band playing, DJ rocking kind of SXSW party!
7:00 PM
to 10:00 PM
Fray Cafe 11
57 Attendees
Location
Red Eyed Fly
Type Party, Interactive
Legendary evening of true personal storytelling returns to SXSWi. Featured performers and open mic. No badge required. Come tell your story!
7:00 PM
to 10:00 PM
Meebo's Interactive/Film Fusion Party
212 Attendees
Location
Six Lounge
Type Party, Interactive
Meebo rolls out the red carpet that brings Interactive and Film attendees together to mix and mingle. An extravaganza of interactive fun, from web check-ins to super-sized games, the evening is not to be missed! Topped off in Meebo & SXSW style with yummy appetizers, open bar and cool beats by DJ Trey Lopez (Manolo Black)
Tags 21+, Party, #sxswfusionparty
7:00 PM
to 2:00 AM
The Barbarian Group & StumbleUpon present: 'T.O.S. Violation!'
149 Attendees
Location
Mohawk
Type Party, Interactive
FREE SHOW. DOORS @ 7:00pm.
The Barbarian Group & StumbleUpon invite you to void a couple EULAs with us at the T.O.S. Violation! Party, a night of rock for the punks of the Internet.
Outside Stage:
TV Torso 7:30pm
Thee Oh Sees 8:15pm
Mister Heavenly (feat. members of Islands, Man Man and Modest Mouse) 9:15pm
No Age 10:00pm
Inside Stage:
DJ TBA 9:00pm
Bare Wires 10:00pm
Ted Leo 11:00pm
DJ TBA 12:00am
After party DJ 12am-2am
So come enjoy some beverages with us at this FREE, open to the public party. NO BADGES NEEDED!
7:00 PM
to 9:30 PM
7:00 PM
to 10:00 PM
Fast Company Party
71 Attendees
Location
Moonshine Grill
Type Unofficial Party
Join us for cocktails and a special live perofrmance by Rye Rye and Theophilus London
7:00 PM
to 10:00 PM
Fast Society House Party
74 Attendees
Location
Fast Society House
Type Unofficial Party
Speaker/Artist(s) Info
7:00PM - 10:00PM DJ Thibault
Fast Society is taking over an Austin pad just blocks from the Convention Center for a raucous backyard dance party. This SXSW headbanger will feature music by Austin native DJ Thibault, a Patron XO Cafe milkshake bar, and surprises big enough to impress even Texans.
Tags free booze, patron, dance, house party
Website http://www.fastsociety.com/sxsw
7:00 PM
to 2:00 AM
SuperHappyDevHouse
51 Attendees
Location
Speakeasy
Type Unofficial Party
For the first time ever, SuperHappyDevHouse is coming to SXSW! Join us for an evening of hacking, revelry, LEGO® MINDSTORMs® roboticking, and good times that the Silicon Valley event is known for the world over.Don't miss this!
What is SuperHappyDevHouse?
The original idea for SHDH was something like “20% time for people who don’t work at Google” (even though the event wasn’t founded by Googlers). The event has since evolved into a monthly collaborative event for exchanging ideas, working together, and celebrating the spirit of the independent, DIY hacker.
The DevHouse will kick off at 7pm following the transition from the Google Developer Event. We will open the event with welcome remarks, an overview of the venue and what’s happening where and follow with a vivid retelling (and slideshow) of the history of DevHouse, beginning with its roots in Silicon Valley and spreading worldwide. We’ll also describe the LEGO® hackathon taking place on the third floor throughout the event and invite participation. We’ll close by thanking each sponsor and announcing the sponsored drinks; food will be served and all three bars will open.
Around 8:15pm we’ll prep for lightning talks on the main stage on the first floor. We expect fast-paced, intelligent, funny, and clever talks to run one after another — no more than 5 minutes each — covering subjects like tech hacks, big ideas, best practices, crazy experiences, or other topics that might interest the varied DevHouse audience.
7:00 PM
to 1:30 AM
Survey Says? Skype Party
72 Attendees
Location
Scoot Inn
Type Unofficial Party
Speaker/Artist(s) Info
Cut Chemist
Ever wondered what Family Feud with all your favorite tech giants would look like? Well wonder no more. We’ll have some of the largest tech giants on stage competing for the ultimate bragging rights as to who’s the smartest at SXSW.
Not just content with putting them under the spotlight, we’ll have entertainment from master turntablist Cut Chemist and special guests: DJ Orion and local Austin favorites Fresh Millions.
The bar will, of course, be open and the brisket will be ready! This is one party you won’t want to miss.
*Note: Your SXSW IA, GOLD or PLATINUM badge is your ticket when you arrive, but please RSVP to be added to the guest list. Entry will be on a first come, first served basis.
###
Follow the action: @skype and @skypedeveloper
Tags Party, Skype, Scoot Inn, Cut Chemist, SXSW, food, free booze
7:00 PM
to 11:00 PM
Team Android at SXSW
150 Attendees
Location
Lustre Pearl
Type Unofficial Party
Android and Me (and friends) will be invading downtown Austin on March 13th, during SXSWi, for a full night of Android fun and debauchery. We'll have new phones, an open bar, and all the socializing you can handle!
Multiple manufacturers will be on-hand to demo the newest Android phones, tablets, and accessories.
We've reserved our favorite bar, Lustre Pearl, for the whole day and we'll be rockin' til close. Come by and join us for an open bar, Bomb Tacos, and all the Android goodness you can handle.
Website http://androidandme.com/sxsw/
7:00 PM
to 9:00 PM
TWiT Meetup
27 Attendees
Location
Momo's
Type Unofficial Party
Speaker/Artist(s) Info
4:00pm - Tech News Today
5:00pm - TWiT
7:00pm - TWiT Meetup
Join Leo Laporte, Tom Merritt, Sarah Lane, Brian Brushwood, Gina Trapani, Jeff Jarvis, Lisa Bettany and special guests for LIVE recordings of Tech News Today and This Week in Tech! Afterward, stick around for our official TWiT meetup to mingle and meet Leo, Tom, Sarah, Brian, and members of the awesome TWiT army.
Website http://inside.twit.tv/
7:00 PM
to 9:00 PM
Quintron & Ms. Pussycat
37 Attendees
Location
Venue 222
Electroclash 'tude, stupid/funny chant-alongs, and awesome puppetry. You won't be able to stop dancing when Quintron and Miss Pussycat (http://www.quintronandmisspussycat.com) take the stage at 7pm. Raw, original, but sometimes unpracticed and distracted, Quintron and Miss Pussycat make great parties.
Come drink, dance, meet, and play at Etsy's last party at SXSW. Stay for DIY fashion show hosted by the folks from BurdaStyle and then get ready for an awesome set hosted by the original "iPad DJ" DJ Rana June for a party that won't stop 'til it's over.
Website http://etsy.me/etsyaustin
7:30 PM
to 8:44 PM
7:30 PM
to 1:00 AM
EnergyHub Launch Party!
44 Attendees
Location
Paradise
Type Party, Interactive
Join us to celebrate the launch of the EnergyHub home energy management system! Get hands-on product demos, chat with EnergyHub designers, and enjoy drinks on us. Tweet us @EnergyHub!
8:00 PM
to 9:00 PM
Comedy Showcase: Dark, Bitter and Sweet (early)
32 Attendees
Location
Esther's Follies
Type Panel, Interactive
Join us for a heady blend of comedy intended for those with a seasoned palate. Because milk chocolate is for kids.
8:00 PM
to 10:00 PM
Milyoni SXSW...A Most Interesting Party...
50 Attendees
Location
La Condesa
Type Party, Interactive
Milyoni, the leading social commerce app for selling on Facebook is very excited to host The Most Interesting Party.
Tags Party
8:00 PM
to 11:00 PM
Tech Cocktail SXSW presented by LiveShare from Cooliris
134 Attendees
Location
Republic Live
Type Party, Interactive
TechCocktail.com kicks off the SXSW Accelerator showcasing 40+ start-ups and tech innovations – tech enthusiasts wanted!
8:00 PM
to 12:00 AM
DJ DNS
8 Attendees
Location
Friends
Type Unofficial Music
Speaker/Artist(s) Info
8:00 pm- 12:00am DJ DNS
This Sunday March 13, the bar Friends will be transforming into the HeyWire House to promote the top rated app HeyWire during SXSW Interactive. The party is free and open to all. There will be free drinks with download of the app, as well as an Ipad 2 give away. They have even flown in the 3-time consecutive turntable Champion of Holland, DJ DNS, for his first U.S. appearance.
Sun, March 13 - 8-12AM
HeyWire House @ 208. E. 6th St
Tags free booze, free show
Website http://heywire.eventbrite.com/
8:00 PM
to 12:00 AM
HeyWire House Party
59 Attendees
Location
Friends
Type Unofficial Party
Speaker/Artist(s) Info
DJ DNS
This Sunday March 11th, Friends Bar will be transforming into the HeyWire House to promote the top rated social app HeyWire during SXSW Interactive. The party is free and open to all. There will be free drinks with download of the app, as well as an Ipad 2 give away. They have also flown in the 3-time consecutive turntable Champion of Holland, DJ DNS, for his first U.S. appearance.
Tags free booze, free show
Website http://heywire.eventbrite.com/
8:00 PM
to 10:00 PM
Mashable House: VIP Dinner and Cocktails
16 Attendees
Location
Buffalo Billiards
by invitation
8:00 PM
to 2:00 AM
Soundtracking & Animoto present SoundTrack SXSW
45 Attendees
Location
Beauty Bar
Type Unofficial Party
Speaker/Artist(s) Info
Bird Peterson, The Hood Internet
Soundtracking.com and Animoto present 'Soundtrack SXSW' with The Hood Internet ( http://www.thehoodinternet.com/ ) and Bird Peterson!!! ( http://twitter.com/#!/birdpeterson ) spinning all night 10-2am.
No Cover all night and OPEN BAR from 10-11pm. 21+
RSVP at http://www.soundtracking.com/sxsw
Check out http://www.Soundtracking.com/ and get hip to the best new smartphone App ready to hit the market. Perfect for soundtracking your SXSW 2011 experience.
Website http://soundtracking.com/sxsw
8:00 PM
to 9:00 PM
SXSWi 2011 Activity Streams Meet-up
23 Attendees
Location
Clive's
Type Unofficial Party
A meetup for those interested in the Activity Stream protocol, which is meant for syndicating activities made within social web applications and services, similar to those in Facebook or FriendFeed's stream.
8:00 PM
to 11:00 PM
u30pro SXSW meetup
6 Attendees
Location
Ginger Man
Type Unofficial Party
Come hang out with the fricken awesomely sexy u30pro community.
Alright we're doing this!
Drink specials:
$3.25 for Spaten Premium Lager, Optimator, Oktoberfest, and Franziskaner Hefeweizen.
Come hang out and have a few drinks. If you like trying new beers, you'll love this bar.
8:30 PM
to 10:14 PM
8:30 PM
to 12:00 AM
Computer Blip Bleep Bullshit 2
76 Attendees
Location
Club de Ville
Type Party, Interactive
Found Footage Fest and The Onion host a party featuring The Wooden Birds, Black & White Years, best-of found VHS footage, and a midnight showing of the 25th anniversary of the cult classic "Heavy Metal Parking Lot."
8:30 PM
to 9:45 PM
DJ Orion
7 Attendees
Location
Scoot Inn
Type Unofficial Music
Speaker/Artist(s) Info
Cut Chemist
Ever wondered what Family Feud with all your favorite tech giants would look like? Well wonder no more. We’ll have some of the largest tech giants on stage competing for the ultimate bragging rights as to who’s the smartest at SXSW.
Not just content with putting them under the spotlight, we’ll have entertainment from master turntablist Cut Chemist and special guests: DJ Orion and local Austin favorites Fresh Millions.
The bar will, of course, be open and the brisket will be ready! This is one party you won’t want to miss.
*Note: Your SXSW IA, GOLD or PLATINUM badge is your ticket when you arrive, but please RSVP to be added to the guest list. Entry will be on a first come, first served basis.
###
Follow the action: @skype and @skypedeveloper
Tags Party, Skype, Scoot Inn, Cut Chemist, SXSW, food, free booze
8:45 PM
to 10:20 PM
9:00 PM
to 10:25 PM
9:00 PM
to 10:37 PM
9:00 PM
to 2:00 AM
Crowdtap Launch Party
126 Attendees
Location
The Belmont
Type Party, Interactive
Crowdsourced music experience, internationally acclaimed VJ, achocolate tap and a surprise performance. Huge outdoor and rooftop space and sleek speakeasy interior.
Registration, SXSWi badge and business card required for admission to Crowdtap Launch Party. First come first serve. Every name must be on the list, there are NO plus 1s. Doors open at 10pm. Arrive early!
9:00 PM
to 2:00 AM
Light After Dark Presented by Vimeo + Nikon
193 Attendees
Location
Seaholm Power Planet
Type Party, Interactive
Speaker/Artist(s) Info
Diplo, Eclectic Method
As the sun sets and Austin comes alive, Vimeo & Nikon invite you to an evening of musical mayhem and immersive visual eye candy in the heart of the once-dormant Seaholm Power Plant. Whether with your own eyes or through the lens, experience an event like no other with world renowned performer DIPLO and A/V mixologists Eclectic Method supplying the dance beats & projection mapping artists seeper and CTRL fueling mind-melting visuals & installations.
Tags Party
9:00 PM
to 12:00 AM
Party Like It's 1986 hosted by Google and the ACLUs of N California and Texas
178 Attendees
Location
Maggie Mae's
Type Party, Interactive
It’s the opposite of awesome for electronic privacy law to be older than the web. Break out those legwarmers/high tops and Party Like It’s 1986- Demand Privacy Like It’s 2011. Totally awesome – drinks, live 80s tunes, retro games, and more.
9:00 PM
to 11:00 PM
PBS & Friends Speakeasy
184 Attendees
Location
The Parish
Type Party, Interactive
Join PBS, NPR, FRONTLINE, ITVS, P.O.V., blogads, StoryCorps. Knock twice and wink.
9:00 PM
to 11:30 PM
The Search Party hosted by Blekko, Chomp & Hipmunk
71 Attendees
Location
Hangar Lounge
Type Party, Interactive
Search lights will lead you to the all-star event at the Hangar Lounge, where VIPs will be welcomed with hosted libations at 8pm and all others at 9. Beats will be provided by legendary San Francisco based DJ, KidHack.
Tags Party
9:00 PM
to 1:00 AM
The Silicon Prairie Party
52 Attendees
Location
Lanai
Type Party, Interactive
Whether or not you're from the Silicon Prairie, join the region’s up-and-coming entrepreneurs and innovators on Lanai’s beautiful rooftop lounge with drinks, a DJ and, of course, a few surprises!
9:00 PM
to 11:00 PM
gtrot travel party
29 Attendees
Location
THE ROOFTOP ON 6TH
Type Unofficial Party
Share your travel plans on gtrot.com for VIP access to the Travel Party: open bar, live music and more!
Tweet your plans cc: @gtrot
Website http://bit.ly/gtrotsxsw
9:00 PM
to 10:00 PM
Meet the Designers: DIY Fashion Show with BurdaStyle & Etsy
63 Attendees
Location
Venue 222
Type Unofficial Party
Watch out Austin! BurdaStyle's DIY Fashion Show is packing a powerful punch. Fifteen awesome designers will showcase their designs with models strutting the runway. It's also the official wrap-up party for the Texas Style Council Conference so of course, there will be cocktails when the show starts! More info on the designers here.
Stay afterward for our closing party at SXSW with DJ Rana June. Drink, dance, play. We promise lots of awesomeness in Austin.
Website http://etsy.me/etsyaustin
9:15 PM
to 10:51 PM
9:30 PM
to 11:19 PM
9:30 PM
to 10:47 PM
9:30 PM
to 10:40 PM
9:30 PM
to 11:01 PM
9:30 PM
to 10:00 PM
9:45 PM
to 11:35 PM
10:00 PM
to 11:44 PM
10:00 PM
to 2:00 AM
RedLaser Party
88 Attendees
Location
Whitley Building
10:00 PM
to 11:30 PM
Tufts University Sundaes on Sunday
28 Attendees
Location
Velveeta Room
Sponsored by the Tufts Entertainment, Art, and Media (TEAM) Network. Designed to bring Tufts alumni from the film and interactive fields together for networking. Enjoy local favorite, Amy’s ice cream (trivia: Amy is a Tufts graduate!).
10:00 PM
to 2:00 AM
DJ Rana June
12 Attendees
Location
Venue 222
Type Unofficial Music
You've probably heard of DJ Rana June. Hours after the iPad launched, DJ Rana was already mixing beats and using the tablet platform for production. Tech blogs hailed her as the iPad DJ. But with or without that title, one thing is certain: Rana makes great dance beats. Come by Venue 222 for Etsy's awesome closing party at SXSW and we promise you won't be able to stop dancing.
Drink, dance, meet, and play. Swing by early for a sweet spot and check out our other fun workshops, panels, parties, and more.
Website http://etsy.me/etsyaustin
10:00 PM
to 4:00 AM
GET.Down w/ Apigee, SendGrid, SimpleGeo and Twilio
98 Attendees
Location
PureVolume House
Type Unofficial Party
With live performances by Innerpartysystem, Moneypenny and I Need Sugar
Come to get your drink on at this year's must-attend SXSW party. Open bar for all that attend from 10p-4a! This is officially the latest party in Austin, so get in early and stay for the madness.
10:00 PM
to 2:00 AM
Mashable House: MashBash SXSWi 2011 Party
289 Attendees
Location
Buffalo Billiards
Type Unofficial Party
Speaker/Artist(s) Info
DJ Chicken George upstairs
Networking downstairs
Website http://mashable.com/sxswi/
10:30 PM
to 11:30 PM
Comedy Showcase: Dark, Bitter and Sweet (late)
21 Attendees
Location
Esther's Follies
Type Panel, Interactive
Join us for a heady blend of comedy intended for those with a seasoned palate. Because milk chocolate is for kids.
10:30 PM
to 12:00 AM
Cut Chemist
49 Attendees
Location
Scoot Inn
Type Unofficial Music
Speaker/Artist(s) Info
Cut Chemist
Ever wondered what Family Feud with all your favorite tech giants would look like? Well wonder no more. We’ll have some of the largest tech giants on stage competing for the ultimate bragging rights as to who’s the smartest at SXSW.
Not just content with putting them under the spotlight, we’ll have entertainment from master turntablist Cut Chemist and special guests: DJ Orion and local Austin favorites Fresh Millions.
The bar will, of course, be open and the brisket will be ready! This is one party you won’t want to miss.
*Note: Your SXSW IA, GOLD or PLATINUM badge is your ticket when you arrive, but please RSVP to be added to the guest list. Entry will be on a first come, first served basis.
###
Follow the action: @skype and @skypedeveloper
Tags Party, Skype, Scoot Inn, Cut Chemist, SXSW, food, free booze
10:50 PM
to 12:20 AM
I Need Sugar
22 Attendees
Location
PureVolume House
Type Unofficial Music
Part of GET.Down with Apigee, SendGrid, SimpleGeo and Twilio
Come to get your drink on at this year's must-attend SXSW party. Open bar for all that attend from 10p-4a! This is officially the latest party in Austin, so get in early and stay for the madness.
11:15 PM
to 11:17 PM
11:15 PM
to 11:27 PM
11:15 PM
to 11:31 PM
11:15 PM
to 11:20 PM
11:15 PM
to 11:20 PM
11:15 PM
to 11:19 PM
11:15 PM
to 11:34 PM
11:15 PM
to 11:21 PM
11:15 PM
to 11:19 PM
11:15 PM
to 11:16 PM
11:15 PM
to 12:50 AM
11:15 PM
to 11:20 PM
11:15 PM
to 12:38 AM
11:15 PM
to 11:23 PM
11:15 PM
to 11:18 PM
11:15 PM
to 11:20 PM
11:30 PM
to 1:02 AM
11:59 PM
to 1:26 AM
11:59 PM
to 1:59 AM
11:59 PM
to 1:49 AM
12:00 AM
to 2:00 AM
Fresh Millions
14 Attendees
Location
Scoot Inn
Type Unofficial Music
Speaker/Artist(s) Info
Cut Chemist
Ever wondered what Family Feud with all your favorite tech giants would look like? Well wonder no more. We’ll have some of the largest tech giants on stage competing for the ultimate bragging rights as to who’s the smartest at SXSW.
Not just content with putting them under the spotlight, we’ll have entertainment from master turntablist Cut Chemist and special guests: DJ Orion and local Austin favorites Fresh Millions.
The bar will, of course, be open and the brisket will be ready! This is one party you won’t want to miss.
*Note: Your SXSW IA, GOLD or PLATINUM badge is your ticket when you arrive, but please RSVP to be added to the guest list. Entry will be on a first come, first served basis.
###
Follow the action: @skype and @skypedeveloper
Tags Party, Skype, Scoot Inn, Cut Chemist, SXSW, food, free booze
12:30 AM
to 1:50 AM
Innerpartysystem
44 Attendees
Location
PureVolume House
Type Unofficial Music
Part of GET.Down with Apigee, SendGrid, SimpleGeo and Twilio
Come to get your drink on at this year's must-attend SXSW party. Open bar for all that attend from 10p-4a! This is officially the latest party in Austin, so get in early and stay for the madness.
2:00 AM
to 4:00 AM
Moneypenny
28 Attendees
Location
PureVolume House
Type Unofficial Music
Part of GET.Down with Apigee, SendGrid, SimpleGeo and Twilio
Come to get your drink on at this year's must-attend SXSW party. Open bar for all that attend from 10p-4a! This is officially the latest party in Austin, so get in early and stay for the madness.
9:00 AM
to 11:00 AM
Bloody Mary Bar at Circus Mashimus Lounge
72 Attendees
Location
Austin Convention Center, 3
Type Unofficial Party
You say Tomato
We say Clamato
But regardless what you call it- it’s still a hangover. Come get yourself a little hair of the dog before you head to your first morning session. From 9am to 11am Friday thru Tuesday.
C’mon you know you need one.
*Generously sponsored by Rovi
Tags free booze, hangover cure, api, geek, lounge
Website www.circusmashimus.com
9:30 AM
to 10:30 AM
An Open Internet: The Last, Best Hope for Independent Producers
60 Attendees
Location
Radisson, Town Lake Ballroom
9:30 AM
to 10:30 AM
Can The Games Industry Learn From Web UX
29 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Big budget games with ground-breaking gameplay can so often be let down by difficult user interfaces, cryptic menu systems and poor usability. User experience design and information architecture have become fundamental to the process of developing great websites and mobile experiences; could the same tried, tested and trusted techniques work for AAA games? In the world of mobile gaming it's frequently the smaller independents’ who are the real innovators. Often coming from a web background, many independent mobile game developers are producing beautifully considered interfaces for a whole new class of intelligent contextual games, while the big publishers are still attempting to port console games to inappropriate devices. Have the web backgrounds of these independents’ given them an innate understanding of designing for user context or is it just never having been restricted by the sometimes stringent requirements for Gold Master and the limitations of the 10ft interface? This is of course a two-way street. Some of the processes involved in game design for consoles have a far greater lineage than that of design for mobile and web, and as such there are techniques that deal directly with adherence to a set of constantly evolving industry standards that could certainly be considered by the wider developing community.
Tags Panel, #webuxgames
9:30 AM
to 10:30 AM
Conserve Code: Storyboard Experiences with Customers First
66 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Joseph O'Sullivan, Rachel Evans
Changes to the user experience can be costly if you are already in the development cycle. Storyboarding your ideas early allows for scrappy experimentation on what’s really important to your customer. At Intuit, a variety of storyboarding methods allows us to test ideas with customers before spending time developing code – the result is a history of millions of satisfied customers. In this hands-on session, you’ll practice expressing your ideas with storyboards to elicit valuable feedback from your most valued customers. We’ll share our experience iterating on ideas with lightning speed to uncover what works, what doesn’t, and what will truly delights customers (hint: it’s usually not your first idea). Come ready to get your hands dirty.
Tags Dual, #ConserveCode
9:30 AM
to 10:30 AM
Day Stage presented by Ogilvy
21 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Alas, Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
Tags Lounge
9:30 AM
to 10:30 AM
Does the Future Include Synthetic Life?
58 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker J. Craig Venter, Craig Venter
J. Craig Venter is a biologist most known for his contributions, in 2001, of sequencing the first draft human genome and in 2007 for the first complete diploid human genome. In 2010 he and his team announced success in constructing the first synthetic bacterial cell. He is a founder and president of the J. Craig Venter Institute (JCVI) and founder and CEO of the company, Synthetic Genomics Inc (JCVI). His present work focuses on creating synthetic biological organisms and applications of this work, and discovering genetic diversity in the world's oceans. Dr. Venter is the 2008 National Medal of Science and is a member of the National Academy of Sciences. He is the author of A Life Decoded: My Genome: My Life (Viking, 2007).
9:30 AM
to 10:30 AM
FIRST Robotics: Technically You're Changing the World
15 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Speaker Brian Powell, Eric VanWyk, Joe Hershberger, Rebecca Philips, Tim Ousley
Students say it’s “the hardest fun you will ever have.” Just like “real world” product development, building a competitive robot requires diverse science and engineering disciplines and kids all over the world are doing it! FIRST Robotics inspires elementary through high school students with challenging competitions that use science and engineering to grow teamwork, interpersonal skills, and community responsibility. Mimicking the competitive global economy, these international competitions feature complex, multi-disciplinary problems under extreme time pressure to teach the real skills needed by tomorrow’s geniuses. Our panel includes several humans and a few 5-foot-tall, 120-pound robots designed by teenage FIRST teams. Get the scoop on how supporting learning and competition programs develops the next generation of leadership. This panel includes experienced robot makers and mentors from Texas Instruments and National Instruments who can answer your questions and have you wishing you were still in school. The good news – you can still get involved!
Tags Panel
9:30 AM
to 10:30 AM
Free Your Content! Who Really Owns UGC?
32 Attendees
Location
Sheraton, Capitol View Terrace
Type Panel, Interactive
Speaker J.R. Johnson
This panel will champion the idea of “Power to the Content Contributor!” We’ll discuss who really owns the content shared by millions of contributors across the hundreds of different user generated content sites. It's among the best-kept secrets in UGC, and the implications here are huge. The seemingly logical means of UGC sites covering their legal bases has actually left open a very meaningful loophole for contributors. Turns out, they’re sitting on the goldmine of UGC… and it’s at their discretion where it lives, and consequently which sites it will benefit. When a site like Yelp is valued at $500 million dollars, it’s only reasonable for people to start considering how they could be benefiting from the content that others are profiting from. Contributors are starting to ask questions… thinking, hey! I just made that site worth millions, but what do I get out of it? It’s only a matter of time until a new system emerges in the UGC space, allowing contributors to share some of the revenue being made off of their content. The question is… what will that future model look like? We’ll discuss how it could set up, and which players are poised to take the lead. In addition, we will cover how contributors can determine where their content gets the most benefit.
Tags Panel
9:30 AM
to 10:30 AM
Geppetto's Army: Creating International Incidents with Twitter Bots
17 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Greg Marra
Twitter has proven to be an invaluable tool for communication during intense periods of political unrest and social suppression. When thousands of people tweet about oppressive regimes and violence against protesters, the outside world gets a chance to understand events on the ground. But what if none of those thousands of people were real, and the events never happened? Previous research has shown that Twitter bots can build up a following, garnering hundreds of emotionally invested followers who are fooled into believing the bots are real. A single puppetmaster could create hundreds of Twitter bots, letting them live perfectly normal and believable lives for months while they build up followers. Then one day, a careful crafted false story unfolds on the stage of social media, played out by a single director with hundreds of actors. Incidents like Balloon Boy demonstrate that powerful stories can become widespread before there is time for fact checking. Before anyone realizes all the TwitPics of the massacre are faked, the fake event will have made international headlines. This presentation will discuss the technical feasibility of such an attack on the global media infrastructure and discuss the implications of a news system that trusts "recent" over "reputable".
Tags Solo, #twitterbots
9:30 AM
to 10:30 AM
Goodbye Oil: Accelerating the Electric Car Movement
23 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Jeremy Heimans, Nathan Pinsley, Laura Schewel
Join leaders of the electric car movement to debate how online organizing, culture jamming, and social influence can turn electric cars into cultural icons. The only way to break our addiction to oil is to stop driving cars that use it. In 2011, mass-market electric cars will, for the first time, become a real option for everyday drivers. But common misperceptions, old habits, and powerful interests could prevent electric cars from breaking through to the mainstream.
Tags Dual, #goodbyeoil
9:30 AM
to 10:30 AM
How Blogs With Balls Are Saving Sports Media
45 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Dan Shanoff, A.J. Daulerio, Jemele Hill, Spencer Hall, Darren Rovell, AJ Daulerio
Film geeks, political buffs and gossip lovers may argue, but nowhere has the impact of blogging and podcasting been more dramatic in the past few years than the sports world. In a space dominated exclusively by those with access to the field, the press box and the locker room, the audience has grown completely accustomed to stories being broken by a fan with little more than a phone and a Twitter account almost overnight. Fans and voices outside the velvet rope of media credentialing are not only reporting on the stories of the day, they're making and breaking stories with increasing frequency. They're also emerging as some of the most important influencers, connecting directly with one of the most coveted audience demographics filled with young, passionate adults. How has this democratization disrupted the existing models for big sports leagues, teams, players, coaches and media outlets? What can other industries learn from the creative and technical innovators in sports media today? What challenges and advances within are other industries and communities ignoring at their peril?
Tags Panel, #BallsyBlogs
9:30 AM
to 10:30 AM
How to Personalize Without Being Creepy
144 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Hugo Liu, Mat Harris, Jennifer King, Noah Weiss, Vijay Ravindran
After seeing the backlash over Instant Personalization from Facebook, many people have been nervous to approach the subject. But invariably, as we move forward into an increasingly data-driven society, personalization will need to become a larger and larger part of how we communicate with customers, site visitors, and consumers of online content. So the question is, how do you personalize content without making people feel violated and uncomfortable? Is it just a question of people’s preferences changing over time as they "come around" to the idea of personalization, or is it an implementation question? What's the degree of personalization that is acceptable to most consumers? This panel will look at how to preserve users’ trust while personalizing content to them. It will also discuss some acceptable practices for personalizing content to individual users' data, and shifts in the societal acceptability of content personalization over time & by demographic.
Tags Panel, #seenocreepy
9:30 AM
to 10:30 AM
Legal Aspects of Online and 3D Game Development
5 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Larry Waks, Jill Rubin
As 3D and online games become more film-like in terms of their development and distribution, game developers need to be more concerned with procuring appropriate rights of 3rd party content and contributions from others, technology licensing, international obscenity laws, and copyright fair use. Entertainment attorneys, Larry Waks of Austin firm, Jackson Walker LLP and Jill Rubin of LA firm, Mitchell, Silberberg, and Knupp, LLP, along with Intellectual Property attorney, Erik Metzger of Intel Corporation, will provide an overview of and answer questions about the legal concerns behind modern 3D and online game development. This panel is intended for the online and 3D game development community.
Tags Panel, #Legal3DGameDevelopment
9:30 AM
to 10:30 AM
Machine Learning and Social Media
43 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Bruce Smith
Social media applications encounter messy user-generated data in blog posts, status updates, tweets, user profiles, etc. These documents contain free-form text that obeys no particular rules of grammar, punctuation or spelling. If the data is so messy, how can a computer program recognize adult content or hate speech or spam? How can a computer program tell the difference between an advertisement and a product review? How can a computer program distinguish between a positive and a negative product review? Machine learning offers some solutions. For example, given sample tweets labeled (by people) as spam or non-spam, machine learning tools can generate a program (or model) that makes similar judgments. You could use this in your application to filter out tweet spam. I will describe some machine learning tools, how to acquire, label and manage training data and how to extract features from your documents. I will also talk about choosing the right technique for a problem, measuring quality and improving your model over time, and integrating a machine learned model with your application. Coming out of this session, you will know where you might use machine learning in your applications, and you will know how to get started.
9:30 AM
to 10:30 AM
Method Tweeting for Non Profits (and Other Players)
37 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Carie Lewis, Dan Michel, Eve Simon, Geoff Livingston, Jennifer Windrum
When organizations use Twitter to promote themselves, it's largely about playing a role. The person tweeting is tasked to be on message as the voice of the organization while creating a unique and engaging personality to draw an audience in. At the theater, we gladly accept this fake-me-out, but in social media where do we draw the line between being the playwright and playing a character? Imagine, if you will, that Shakespeare was on Twitter. Would he tweet as his organizational-self, or as one of the many "voices" he created? Would the context of his 140 characters be different depending on "who" says it, even if the source is literally the same? And how could his underlying message consistently reflect the goals for tweeting in the first place? Welcome to the murky world of defining organizational identity with social media. During this (overly) dramatic session, we will pick the brains of people who live this challenge daily in the non-profit sector, and learn what the Bard's immortal words can teach us all about brand, messaging and creating a compelling voice on Twitter. Be not afraid of greatness - don't miss this panel! Quill optional.
Tags Panel, #methodtweet
9:30 AM
to 10:30 AM
Mobilize
6 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Rana Sobhany
10 years ago, using a laptop to DJ was seen as an abomination. No one knew what these machines were capable of and their use was considered a mechanism for “cheating” because they appeared to do the work for the musician. Now this is no longer the case, as the advent and deployment of DJ technology such as Serato has infiltrated even the most niche of genres in DJing and live music production. Apple’s latest shiny object, the iPad, represents a beacon of hope for many industries. Publishers, record labels and television networks all marvel at the revenue potential from a sleek lifestyle device that users can’t wait to spend money to augment with applications downloaded from the App Store. More powerful than an iPhone yet smaller than a laptop, the iPad is an evolution from the computing paradigm we have come to know with the advent of the PC. No mouse. Touch screen. Sleek and simple. So, can the iPad be the catalyst to shape the future of music production and DJing? In this discussion, Rana Sobhany, the world's first iPad DJ and producer, walks us through the history of this nascent space, complete with a first hand account of what it is like to witness and influence this century's first major paradigm shift in music performance and production.
Tags Book Reading
9:30 AM
to 10:30 AM
Monday Yoga
37 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Christa Avampato
If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
9:30 AM
to 10:30 AM
Neither Moguls nor Pirates: Grey Area Music Distribution
12 Attendees
Location
Austin Convention Center, Room 18ABCD
The debate surrounding music piracy versus the so-called collapse of the music industry has largely been bipolar, and yet so many other processes of music distribution have been developing. From online “sharity” communities that digitize obscure vinyl never released in digital format (a network of cultural preservation, one could argue), all the way to netlabels that could not care less about making money out of their releases, as well as “grime” networks made up of bedroom musicians constantly remixing each other, there is a vast wealth of possibilities driving music in the digital world. This panel will present key examples emerging from this “grey area”, and discuss future scenarios for music production and consumption that stand proudly outside the bipolar box.
9:30 AM
to 10:30 AM
Neurons Sparking!: Design with the Brain in Mind!
44 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker M A Greenstein
**Are you curious about the new brain game design industry? **Have you explored the options of including a neuroscientist on your team of interactive and immersive media designers? Today, interactive and immersive media design draws on contemporary neuroscience to leverage the best odds of playing "somatosensory," "memory," "dopamine reward” and “inhibitory control” systems in the human brain and extended nervous system. From animated narrative scripting to skill building brain games or “apps”, functional knowledge of the human brain gives the 21st media designer an edge in working across the spectrum of interactive and immersive game media. This session starts with two simple, critical questions: What does neuroscience and cognitive science hold for the future of interactive and immersive media design? How can media designers prepare now for a future where "brain smart" games will be the means by which we learn, play, invent and transform lives through interactive media? Join us and find out.
Tags Solo, #braingames
9:30 AM
to 10:30 AM
Outsourcing Social Media Professionally Without Selling Your Soul
41 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Elizabeth Bellanti, Eric Schwartzman, Kate Buck, Nicole Simon
At first, Social Media was simple. It was about you and your voice as an individual. Today is different. Do companies, organizations or even individuals spend time on social media which could be much better spent on other activities? Yes! But how do you outsource your "voice"? Will it damage your brand or credibility? Can you control your message? What will your customers say? Can it be done at all? Yes! You need to change your mind set about how social media is done, leave the Silicon Valley way of thinking behind and start thinking like a professional. This panel will give you an insight into how to be a pro at social media outsourcing while staying in charge. We will discuss the do's and don'ts and how to make sure your voice is authentic. You will learn about the importance of systems and documentation, hear about tools to manage your activities with partners and which aspects of your online presence you should never give away. Also we will share best practices and real life examples, as well as take a look at working internationally. No matter if you want to outsource your social media activity, or you are an agency or virtual assistant who works with clients, you will leave the panel with a better understanding of how to utilize partners and worker bees without breaking the bank or selling your soul. If you have any questions and suggestions, please ping us through twitter or mail. Use the website to share your story, tip or trick!
9:30 AM
to 10:30 AM
People Power: Leveraging Personal Stories to Build Influence
34 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Samhita Mukhopadhyay, Deanna Zandt, Andrea Miller, Cheryl Contee, Jean Russell, Twanna Hines
Now, social is personal. From finance site Mint.com's anti-immigration blog post gaffe to YourTango CEO Andrea Miller's "How to Date an Indian (Advice for the Non-Indian)," social media fuses personal with public in a way never seen before. Whether sharing taste in hiphop, dating preferences, provocative political ideas, or insider information about a soon-to-be-launched business, social media strategically develops personal and professional reputations. Stories can build audiences, grow support for campaigns and change mainstream ideas about social issues. They can also alienate various communities, compromise business information confidentiality or damage brands. If social media has shown us anything, it's that stories still matter. This panel will be a concrete conversation on how successful online personalities have managed their personal and professional lives using social media: telling authentic stories about our experiences, and using those stories to build powerful, engaged communities.
Tags Panel
9:30 AM
to 10:30 AM
Social Media for Social Good: How Digital Charity is Changing our World
42 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Frank Barry
Come spend an hour listening to leading social media technology providers like Facebook, Twitter and Foursquare discuss social media's impact on the world. You'll also hear from non-profit organizers as they interact, discuss and challenge us to think differently about how technology enables impact. This session is sponsored by Blackbaud.
Tags Panel
9:30 AM
to 10:30 AM
Subtle Sexuality: NBC.com Adds Spice to Shows
24 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Carole Angelo, Dana Robinson, Joya Balfour, Neal Pollack
NBC.com creates unique content and interactive experiences that enhance/support NBC's on-air television programming. From Chuck's Mission: Chuck Me Out to The Office's Subtle Sexuality webisodes, the staff at NBC.com builds relationships with the shows to create compelling content and communities for users to engage with beyond the standard 30-60 minute time-slot on-air.
9:30 AM
to 10:30 AM
Touching Stories: Designing Digital Magazines for the iPad
62 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Matthew Carlson, Matthew Davis
The launch of the iPad signaled the start of a new era for magazine publishing. A single device that delivered the fidelity of print and the interactivity of the Web, all wrapped up in a fun and easy-to-use form factor gave the industry new reason to hope. There was one trick: no one had designed for this brave new medium yet. Editorial teams suddenly needed to consider multi-touch gestures, multiple orientations, dynamic layout and the integration of rich media into the design of their issues. Ink-smudged print teams had to reach out to the pixel-based life forms in charge of the company Websites, and engage a new breed of Cocoa developers as well. Whole new models of information design and user experience we're launched at high velocity into the App Store. Both speakers were involved in designing some of the first digital magazines that launched on the iPad on April 3rd, 2010. They've spent the last year exploring new ways to experience and engage with magazine content on this exciting new platform. Together they've worked on iPad editions of magazines such as Spin, Dwell, National Geographic, Car and Driver and many others. In this session they'll share hard-earned knowledge and useful insights on how to design for gestural interfaces, how to integrate interactivity smoothly into digital magazines and what it takes to build an issue for the iPad.
Tags Dual
9:30 AM
to 10:30 AM
Tweeting On Weekends: Are We Becoming Socially Anti-Social?
40 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Rohit Bhargava, John Jantsch, Mark DiMassimo, Robin Raskin
At kids soccer games around the country, hyperconnected Dads tweet about trivia to pass the time. Meanwhile, as you walk into a supposedly social event, people all around you pull out their devices to "check in" on Foursquare or Gowalla. Through the night, people continue sharing their real feelings and thoughts not with the person in front of them but to their audience of "followers" on Twitter, making a real life social event feel decidedly ANTI-social. Sound familiar? As technology allows us to share every moment instantaneously online, are we missing out on what is right in front us? And if so, is the only solution to turn our gadgets off, or is there some imaginary line of balance that we can strike? This session will explore those questions, and the anti-social path that our always-connectedness may be leading us towards. Most importantly, we’ll try to uncover how you might fight back and reclaim your humanity from the social media bubble around you.
Tags Panel, #overtweeting
9:30 AM
to 10:30 AM
Tweets from September 11
33 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
2011 will mark the 10th anniversary of the events of September 11, 2001. Since that day, the world has changed in significant ways socially, politically and technologically. Consider recent natural and man-made disasters - earthquakes in Haiti and Chile, the BP oil spill in the Gulf of Mexico, Iceland's volcanic ash cloud - as well as politically divisive events in Iran, Tunisia, Egypt. Facts, opinions and speculation for each new event spread faster than the last, through online social networks. More and more people are getting news of current events from sources like Twitter, and network and cable news outlets are sourcing material from tweets and Facebook updates. This panel will explore the emerging and historic role of social networks in disseminating news and information during disasters and other significant events. It will also attempt to assess how differently historical events such as 9/11 would have been reported if Twitter and Facebook had been introduced to the world ten years earlier. With smartphones and handheld video cameras in the hands of thousands of people on the scene, would conspiracy theories and unanswered questions still swirl around Ground Zero? Would the events have changed at all, or their aftermath be different? In the context of these and other questions, we will speculate on how future disasters will be reported.
Tags Panel, #911tweets
9:30 AM
to 10:30 AM
Unbelievable eCommerce: Increase Sales By 10000%
49 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Paul Boag
Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works. Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things. In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old! This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.
Tags Solo, #unbelievable
9:30 AM
to 10:30 AM
You're Dead, Your Data Isn't: What Happens Now?
53 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Adele McAlear, Daniel "Dazza" Greenwood, Evan Carroll, Jeremy Toeman, John Romano, Jesse Davis
The Web has changed your life, your death and what you leave behind. Your heirlooms like photos, videos and letters are now stored in digital form and - in many cases - on servers that you don't own like those of Flickr, YouTube and Gmail. What should happen to your "legacy" data? With over 285,000 Facebook users set to die this year, you really should think about it. The Internet generation is coming of age and this issue is only growing. We have to respond with new legal frameworks and standards to support this change. The good news is that entrepreneurs, attorneys, archivists and scholars are already working on solutions. Join us to learn what happens to your digital life after you die and what's being done to give you a say in it.
Tags Panel, #digitaldeath
10:00 AM
to 11:00 AM
Web Designer's Guide to iOS Apps
80 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Kristofer Layon
This book teaches web designers how to use HTML5, CSS3, and JavaScript to build native iPhone, iPod touch, and iPad applications. By leveraging their existing skills, web designers can do the same specialized and content-specific work for Apple’s mobile platforms as they do for the web. And by combining their design skills with the NimbleKit code framework (the only Objective-C library that is featured as an Apple Development Tool), designers can focus exclusively on interface and content design without needing to write Objective-C. Don’t just emulate the iOS look and feel with other options: use NimbleKit, HTML5, CSS3, and JavaScript to create fully native Objective-C apps for the iPhone, iPod touch, and iPad.
Tags Book Reading
10:00 AM
to 11:00 AM
Groupon Presents: SXSW Hangover Brunch for the Freely Hungover
240 Attendees
Location
Iron Cactus
Type Party, Interactive
Eat the hair of the dog after a weekend of mandatory industry parties and non-stop beeper radiation exposure at a free meal of brunch on Groupon. Enjoy a complimentary brunch buffet to fill your empty stomach and an open bar, stocked with beer, Bloody Marys, mimosas, and well drinks, to fill your empty liver. Give your ears the wake-up call they need with a performance from Slim Richey and the Jitterbug Vipers, featuring the Most Dangerous Guitar Player in Texas. This free brunch will expand your stomach with food, your lungs with appreciation, and your mind with knowledge. RSVP is required but does not guarantee entry (first come, first served basis). http://sxswhangoverbrunch.eventbrite.com/
Tags Party
10:20 AM
to 11:20 AM
Kristofer Layon
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Kristofer Layon will be stopping by the SX Bookstore to meet registrants and sign copies of his new book, The Web Designer’s Guide to iOS Apps: Create iPhone, iPod touch, and iPad apps with Web Standards
10:30 AM
to 11:20 AM
Brave New World: Designing Careers That Don’t Exist Yet
30 Attendees
Location
PepsiCo Stage - Meeting Room 2
Type Panel, Interactive
Featuring: Anya Kamenetz, Fast Company, Scott Belsky, Behance, Alexis Ohanian, Reddit, Breadpig, Jennifer Openshaw, Superfutures
More and more, young, creative, and digitally savvy talent and working in roles that didn't exist 5 years ago, some of which were invented for them. How can new creative talent carve our careers in this ever-shifting landscape? What are the skillsets you need? How do you prepare for roles that no one has yet anticipated? How do you ignite organizational change within large corporation to keep pace with cultural and technological developments? And on the flip side, how can we educate, identify, recruit, and grow the next generation of young digital and creative talent?
10:30 AM
to 11:00 AM
SXSW Accelerator: Introductions
18 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
10:45 AM
to 12:17 PM
10:50 AM
to 11:50 AM
Evan Carroll
2 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Evan Carroll and John Romano will be stopping by the SX Bookstore to greet interested registrants and sign copies of their new book, Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What’s Your Legacy?
10:50 AM
to 11:50 AM
John Romano
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Evan Carroll and John Romano will be stopping by the SX Bookstore to greet interested registrants and sign copies of their new book, Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What’s Your Legacy?
11:00 AM
to 11:16 AM
11:00 AM
to 11:05 AM
11:00 AM
to 11:08 AM
11:00 AM
to 11:03 AM
11:00 AM
to 12:47 PM
11:00 AM
to 11:14 AM
11:00 AM
to 12:31 PM
11:00 AM
to 11:05 AM
11:00 AM
to 12:29 PM
11:00 AM
to 11:08 AM
11:00 AM
to 11:05 AM
11:00 AM
to 12:32 PM
11:00 AM
to 11:15 AM
11:00 AM
to 11:15 AM
11:00 AM
to 12:00 PM
5 Steps to Bulletproof UX Strategy
185 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Robert Hoekman, Jr
Writers from BusinessWeek, Harvard Business Review, Wired, and even Rolling Stone have all pronounced that design thinking - the process of developing products and services that are both feasible and meet user needs - is the key to successful innovation. And they're right. What they don't tell you is that all the design thinking in the world won't help your company unless your innovations serve a higher purpose. But the vast majority of businesses have no higher purpose. As a result, their products and features are disconnected from their goals. Their marketing is focused on value-adds rather than value propositions. Their message has no message. There's no there there. That's where experience strategy comes in. Experience strategy is design thinking for your whole business. It tells you which ideas will help and which won't. It tells you if that new product will lead to a unified brand or a disjointed one. It's what turns a shoe store into Zappos, a car company into MINI, and a software company into Apple. In this session, Robert Hoekman, Jr - author of Designing the Obvious (New Riders) and Designing the Moment (New Riders), and Web Anatomy (New Riders) - presents the essential elements of experience strategy. He reveals the five steps to developing a great UX strategy so you can stop navigating your way through the trees and instead start designing the forest.
11:00 AM
to 12:00 PM
Barry Diller Shares Insight on All Things Media
134 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Barry Diller, Poppy Harlow
Barry Diller currently serves as the Chairman of Expedia and the Chairman and Senior Executive of IAC, a leading internet company that houses more than 50 businesses including Match.com, Citysearch, The Daily Beast, Vimeo, CollegeHumour, Electus and Ask.com. Prior to founding IAC, Mr. Diller served as chief executive for a number of companies engaged in media and interactivity including ABC Entertainment, Fox, Inc., QVC, Paramount Pictures Corporation and Paramount’s Entertainment and Communications Group which included such companies as Simon & Schuster, Madison Square Garden Corporation, and SEGA Enterprises, Inc.
11:00 AM
to 12:00 PM
Better Innovation, Design and Sustainability via Open Source
27 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Andrew Zolli, Hannah Jones
The need has never been greater than it is today for action to be taken on separating consumption from the use of natural resources if we are all to thrive in a future sustainable economy. Nike believes that design, innovation and a commitment to open source data and collaboration will help fast track the work needed to architect a sustainable roadmap. This session will explore the internal and external pressures that are creating a platform for Nike to start a conversation with the design and development community around the value and application of intellectual property and data to help find solutions to some of the most intractable sustainability problems.
Tags Solo, #nikebetterworld
11:00 AM
to 12:00 PM
Big Data and APIs for PHP Developers
33 Attendees
Location
Sheraton, Capitol E-H
Type Panel, Interactive
Speaker Bradley Holt, Eli White, Julie Steele, Laura Thomas, Dennis Yang, David Zulke, Laura Thomson, David Zuelke
Big Data creates problems and opportunities that do not exist when dealing with smaller datasets. You will learn how to scale, utilize, and visualize Big Data as well as create and integrate Big Data related APIs. We will talk about how to scale your data, expose your data through APIs, integrate existing data from the data marketplace, and communicate your data through visualization.You will find out what techniques and strategies work best when working with Big Data. Many developers have learned how to scale their systems for high levels of concurrency. However, scaling for Big Data has its own unique challenges. Sometimes strategies that would make no sense for smaller systems work great when dealing with larger datasets. This Workshop is geared towards PHP developers, but all are welcome.
Tags Workshop, #BigDataAPIs
11:00 AM
to 12:00 PM
Bite Me—Are Ethics Gone in Food Criticism?
27 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
In the past, food critics paid for their meals and were reimbursed by the newspaper/magazine. And most mainstream media food critics would go to exceptional ends to keep their identity secret. Their critique of the food would be unmarred by any special treatment from the restaurant chef or staff. End of story. But today everyone's a food critic, and with the rise in social media sites like Twitter, Facebook, Foursquare, and more, their reviews can be broadcast far and wide. Food critic anonymity has gone out the window with one Google search. Recently, Time.com food critic, Josh Ozersky was dressed down by the Village Voice* NYT for not revealing in a column in which he extolled the benefits of having fancy chefs catering your wedding that the caterers at his wedding were doing so for free. The recent FTC rulings mandate that bloggers disclose when they're reviewing something they're not paid for, but those rules don't extend to bloggers operating under the leaky umbrella of a corporate parent. In the proposed panel, Jane Goldman, editor in chief of CHOW.com, one of the most popular food websites, will bring some of the most influential people in the food industry and discuss this growingly important issue in food journalism. This panel will call out the spectrum of professionalism in online and offline food journalism and the issue around transparency reverberates through all aspects of online journalism and blogging.
11:00 AM
to 12:00 PM
Can P2P Save Filmmaking?
9 Attendees
Location
Austin Convention Center, Room 15
Speaker Michael Masnick, Shahi Ghanem, Jamie King, Ray Privett
There is a lot of talk about what the Internet (and P2P in particular) means for the future of filmmaking. A story that often goes untold is the empowerment provided by the Internet to indie filmmakers. According to Ted Hope, producer of 21 Grams and Adventureland, just four percent of the independent films made in the U.S. annually get traditional distribution. The Internet has created opportunities for filmmakers who are interested in making quality entertainment for large audiences outside the traditional media business model. At a time when the Internet has essentially driven media distribution costs to zero, distributed networks like BitTorrent provide an effective and flexible way for filmmakers to distribute their content. Moreover, it allows filmmakers to tap into online communities and reach millions of people who might otherwise be inaccessible. These communities are powerful and provide intrinsic value for an indie filmmaker trying to build a fan base. Increasingly we are witnessing creative new approaches where making money from rich media will not rely so heavily on holding media under lock and key. Filmmakers are developing business models that address the digital native generation with a coherent and authentic proposition that takes advantage of all the strengths of the Internet.
Tags Distribution
11:00 AM
to 12:00 PM
Convergence - What a Difference a Year Makes!
36 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Dan Shust
It's been a crazy year and it's pretty safe to say that convergence has arrived and maybe even blown past our expectations. We'll take a fast-paced look at the advancements of the past year and set the stage for even more blurring of the lines in 2011.
11:00 AM
to 12:00 PM
Creation, Curation, and the Ethics of Content Strategy
90 Attendees
Location
Sheraton, Capitol View Terrace
Type Panel, Interactive
Speaker Margot Bloomstein
From Monet to MTV, what practices connect the salons of Paris with Danger Mouse, NFL.com, and Facebook? More importantly, what's your place in that continuum? If you work with content, embrace your place in the ethical debate of creation and curation. It's nothing new—but it's time for user experience practitioners to acknowledge it. Why? Both companies' and consumers' expectations of user experience have matured, promoting content strategy in interactive teams, efficient projects, and satisfying user experiences. Content strategists shape communication goals, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and the dark side of design? If you ignore these pitfalls of content strategy, what are the ethical implications? We'll discuss this through the lens of content correlation and "merchandising" on news sites, editing and mashing up to “create” anew, and curating in traditional settings like museums. From seemingly benign audits and style guidelines through published content packages, do curators create meaning? If so, how should content strategists confront similar choices? It's been a breakout year for content strategy. Come hear why now we need to confront its ethical relevance—and learn about the missteps of teams that don't—through the lens of case studies and the perspective of the new publishing landscape.
11:00 AM
to 12:00 PM
Cross-Platform Multi-Screen Development
43 Attendees
Location
Sheraton, Capitol A-D
Type Panel, Interactive
Speaker Christian Cantrel, Daniel Dura, Jonathan Campos, Mark Miller, Andre Charland, Brian LeRoux, Christian Cantrell
With the proliferation of mobile devices and app-powered consumer electronic devices, it is more important than ever to be able to target these many platforms in the most efficient way possible. If you are deploying to iOS, Android, or even a ten foot touch wall, you don't want to have to rewrite your application for every platform. This session introduces users to the world of cross-platform multi-screen development by looking at not only the software behind this revolution, but the hardware that is changing how users interact with their data. We will discuss the state of these devices, the development platforms that are available, and focus on two of the major platforms for building true cross-platform experiences: HTML5 and Flash. This session will answer these questions: 1) What are the popular development platforms available to build cross-platform multi-screen software? 2) What are some considerations when developing software for multi-screen applications? 3) How do I get started developing on these platforms? and 4) What is the future of multi-screen software?
11:00 AM
to 12:00 PM
Cryptography, Technology, Privacy: Philip Zimmermann, Inventor of PGP
36 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Phil Zimmermann
Philip R. Zimmermann, technology visionary and internet folk hero, says “it is sometimes better to take direct action to change unjust laws”. He is an encryption guru and privacy innovator who has made huge personal sacrifices to create technology that protects people around the world. Phil is the creator of Pretty Good Privacy, an email encryption software package. Originally designed as a human rights tool, PGP was published for free on the Internet in 1991. This made Zimmermann the target of a three-year criminal investigation because the government held that US export restrictions for cryptographic software were violated when PGP spread worldwide. Despite the lack of funding, the lack of any paid staff, the lack of a company to stand behind it, and despite government persecution, PGP nonetheless became the most widely used email encryption software in the world. Phil has recently focused on launching a secure VoIP protocol that allows people to make encrypted phone calls over the internet. He will discuss why encrypted phone calls are the next evolution in privacy, why easily wiretapped, unsecure VoIP is bad for society and good for organized crime, and how a secure VoIP protocol will protect the criminal justice system. Other topics include the effects of pervasive surveillance technology on democratic institutions and the future of consumer authentication. Presented by AllClear ID
Tags Solo
11:00 AM
to 12:00 PM
CSS / CSS3 Meet Up
19 Attendees
Location
Palm Door, Palm Door
Type Panel, Interactive
Speaker Denise Jacobs
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in CSS / CSS3. Cash bar onsite.
11:00 AM
to 12:00 PM
Dealing With Internet Drama In Feminist Discourse
9 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Rachel McCarthy James, Garland Grey
The Internet is a community of communities, all filled with conflict and drama. Social justice and activism are as filled with these clashes as any other group, but the wounds inflicted can be more than difference of opinion or personality discord: in “safe spaces”, tensions can be particularly fraught These incidents can often be instructive and valuable. Conflict clarifies loyalties and solidifies friendships; conflict can reveal humility and pride. Controversy can teach anti-oppression activists about how to avoid unintentionally inflicting harm upon folks who do not share their privileges. But while call-outs can be essential to honest discussions of inequality, drama is just as often destructive. Conflict comes at a price, sometimes with little payoff. Internet drama cost emotional energy, physical resources, time, and relationships. Blogwars, 500+ comment threads, and 140-character fights are rarely in anyone’s best interest – they are usually costly to the attacker, the target, and those reading on the sidelines. Drama and conflict in online social justice is usually best minimized and carefully managed. This presentation, which will focus more on examination than instruction, is not just about how to check your privilege. It’s about when to call out, and how to avoid abusing others. It’s about how to respond, when to check out, and how to take care of yourself in a community that demands everything of you.
Tags Core Conversation
11:00 AM
to 12:00 PM
Documentary Deities: Dispelling The Director Myth
14 Attendees
Location
Austin Convention Center, Room 16AB
Filmmaking is a team effort, and none more so than the documentary. Most documentaries are made by a core team of multiple hat-wearing collaborators all drawn to the medium specifically because it allows for a 'roll up the sleeves,' hands-on approach to craft, strategy and storytelling at the most intimate levels for a long period of time. Despite this reality, and in light of a much more sophisticated, user-driven media landscape, The Director as all-powerful God perpetuates as a convenient myth for traditional and nontraditional press and audiences to buy into - often to the detriment of their own ability to understand (or even create) such works. This panel, hosted by Oscar nominated documentary filmmaker and IDA Board President Eddie Schmidt, and featuring top documentary producers, editors and DP's responsible for Academy and Emmy nominated projects, pulls the curtain away from their renowned projects to reveal the true team efforts that make these films so great and the documentary art so unique. Unlike big-budget Hollywood, no one person's job is to stand around and fetch coffee for the star on a documentary set. This will be a dynamic, possibly even controversial, first-person look into how the nonfiction sausage gets made. However, the goal is not dirty laundry but rather media literacy: to educate an industry and an audience who ought to know better and will benefit from doing so.
Tags Documentary
11:00 AM
to 12:00 PM
DSLR Video and Beyond: The Impact of Emerging Technology on Filmmaking
37 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Guy Kawasaki, Blake Whitman, Bill Frakes, Steve Heiner
Starting with the video capable DSLR, affordable technologies are now starting to change the landscape for motion picture from indie cinema, journalism and music videos
11:00 AM
to 12:00 PM
Edinburgh, Austin & the Future of Festivals
25 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Kath Mainland, Rohan Gunatillake
With a history stretching back over sixty years, Edinburgh is the world's festival city and today boasts a year round calendar of festivals which attract 4 million attendees. But in the digital age, what can Edinburgh’s Festivals do to ensure they continue to be an iconic cultural experience well into the 21st century – and does SXSW hold any clues? And given that arts festivals are historically all about the live experience, how should they best incorporate the digital? We will look at the future of festivals, share what Edinburgh has learnt from its rich history & what it is doing to evolve and explore what Austin and Edinburgh have to learn from each other. Old & new, UK & USA, arts & digital - this session will have it all - including the story of why Edinburgh in 1947, not the Bay Area, was the home of the first ever unconference!
Tags Core Conversation
11:00 AM
to 12:00 PM
Game Publishing Evolution from Traditional to Digital Distribution
12 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Steve Carlin, Chris Morris, Chris Petrovic, Rob Dyer
As we’ve seen with the music industry, more and more entertainment services are transitioning from physical goods to digital distribution. This panel will focus on the video game sector and how the growing acceptance of digital distribution is impacting both traditional video game publishers and retailers.
Tags Panel, #sxswgames
11:00 AM
to 12:00 PM
Games: Tools For Mass Communication
49 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Michael Agustin, Benjamin Taylor, Brett McCall, James Portnow
Art, education, economics, propaganda. Games are arriving at the forefront of media to become an important way to engage entire generations of people. What's different from before? Five billion people are replacing the most common communication device, the simple cell phone, with a full-fledged gaming system in their pocket. There are multiple ways to publish and distribute games over the Internet and to the masses. For many, game creation is becoming a regular activity, as tools become both easier to use and more powerful for people without programming knowledge. This panel will cover unique perspectives on how games are becoming more meaningful forms of expression and a significant tool for communicating ideas.
Tags Panel, #MassCommGames
11:00 AM
to 12:00 PM
HealthTap's South By South Health Meet Up
12 Attendees
Location
Day Stage Cafe Austin Convention Center
Type Panel, Interactive
Take a bite of the new. Come harvest fresh, ripe disruptive health innovation with the who's who of health tech, health-data, mHealth and social health at HealthTap's First Annual Geek Health Meet Up.
11:00 AM
to 12:00 PM
How the Web is Changing Dutch Politics
11 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Ruben Bos
The Netherlands is ranked third in the world when it comes to broadband access per capita. Mobile internet is available in nearly every corner of the country. The penetration of social media is huge. For example, 60% of the Dutch population is a member of Hyves, the biggest social network in The Netherlands. The web is very dominant in The Netherlands. Politicians know this. Nearly the whole parliament is active on Twitter. Something really exciting is starting to show in The Netherlands. The traditional gap between politicians and people is getting smaller. How can we get beyond Twitter? In this presentation, Ruben will explain how we can help politicians to make this gap even smaller. He will explain how he helped transforming the Labour website into an awesome personal blog. He will explore what political parties can learn from websites like Good.is on how they use info graphics to tell their story. Politics don't have to be dull and impersonal. Don't be scared, this presentation won't be either.
Tags Solo, #dutchpolitics
11:00 AM
to 12:00 PM
How To Hire And Manage A Software Developer
38 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Steve Zehngut
This presentation focuses on breaking down the communication barriers that can make working with a developer more difficult than it needs to be. The presentation will cover Interviewing Your Potential Developer, Planning & Project Management, Using A Version Control System, and Bug Reporting. The session will give the audience a reality check on how to go about working with a developer to get a web site (or any digital project) built on time and on budget.
11:00 AM
to 12:00 PM
Hub-and-Spoke Systems for Open Museum Technology
16 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Zeeshan Lakhani, Russell de Moose
Hub-and-Spoke Systems for Open Museum Technology will focus on how museums, science and technology centers, and the like-minded community can benefit from an active model designed to promote collaboration, information exchange, and the adoption of open-source applications and technologies. That model is MOSCAR (Museum Open-Source Code and Application Repository), an initiative spearheaded at Liberty Science Center. The presentation will be divided into two sections: the first will explain the disconnect between the stature of museums and their implementation of emerging and socially relevant technologies; the second will focus on devising models for engaging target communities, with our particular instance (which leverages two collaborative platforms: github and forrst) as a demonstration of this multifaceted learning process. We will present relevant examples stemming from this project, which showcase how users can take advantage of its resources: code, applications, tutorials. The presentation will conclude with a call to action, imploring the audience to use and/or contribute to this and other similar endeavors, regardless of technical proficiency or background. Part thesis, part demonstration, and part community discussion, this presentation will contextualize the dearth of museum resources and offer an outlet for reusable, fully distributable content and a support network for conversation and, ultimately, better work.
Tags Core Conversation, #lscmoscar
11:00 AM
to 12:00 PM
I'm So Productive, I Never Get Anything Done
181 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker David Carr, Anthony De Rosa, Molly McAleer, Ta-Nehisi Coates
Make the coffee, check the RSS, groom the avatar, freshen the blog, make nice with the Twitter, now it's time to ... do the same thing again. Meanwhile your job/project/spouse/story sits there, staring at you with big cow eyes and wonders if you will ever leave the grid and do something real, something productive, something that will yield cash money and not just more followers on Twitter. Most of us work alone in a room, armed with a desktop that is more powerful -- and distracting -- than entire offices a decade ago, and yet the actual throughput of an average day can be negligible. Let's talk to some people who have actually done things -- written books, built businesses, created technology -- about their process. Do they have a clear, bright line between consuming media and producing it? Is it best to have multiple streams on one screen or toggle between to stay on task? Do they have a day part when they are off the grid? And why do great ideas come in the shower? Let's figure out whether the Web is the greatest productivity tool ever invented or a destroyer of initiative and long thoughts.
Tags Panel
11:00 AM
to 12:00 PM
Internet, Video Games & Mental Health
18 Attendees
Location
Hilton Garden Inn, Trinity
Type Panel, Interactive
Speaker John Grohol
The line between enjoyment of technology and feeling unable to disconnect or spend less time in front of a computer or TV screen is a fuzzy one. Professionals don't recognize Internet or video game addiction, yet many people still use those words to describe the sense of being sucked into the Internet or gaming and being unable to cut back. What have your experiences been with spending too much time online or playing video games? Have you ever tried to cut back? How successful were you? We'll discuss strategies to help you get back your life and re-connect with your face-to-face life. This is a core conversation.
Tags Core Conversation, #mhgaming
11:00 AM
to 12:00 PM
Japanese Mobile Leaders Forum
23 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Takahito Iguchi, Eiji Araki, Serkan Toto, Taisei Tanaka, Takuya Miyata, Tak Miyata
"Japan" "Mobile" "Social Media" - what do you see when you have these words together? Cyber utopia? Shrinking Galapagos? Ninjas with high-tech swords? It's about time we know what the real scenes are in Japan. With the leaders of the mobile social media in Japan, we will discuss what the Japanese mobile social media world looks like, where they are headed, and how the "outer world" will affect / or be affected. Needless to give examples like the explosive rise of Twitter in Japan, the question is not whether the country is the "land of the rising sun" in mobile social media or not - it's how high has the sun risen, and why.
Tags Panel, #jpmobilesummit
11:00 AM
to 12:00 PM
Love, Music & APIs
34 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Dave Haynes, Matthew Ogle
In the old days it was DJs, A&R folks, labels and record store owners that were the gatekeepers to music. Today, we are seeing a new music gatekeeper emerge... the developer. Using open APIs, developers are creating new apps that change how people explore, discover, create and interact with music. But developers can't do it alone. They need data like gig listings, lyrics, recommendation tools and, of course, music! And they need it from reliable, structured and legitimate sources. In this presentation we'll discuss and explore what is happening right now in the thriving music developer ecosystem. We'll describe some of the novel APIs that are making this happen and what sort of building blocks are being put into place from a variety of different sources. We'll demonstrate how companies within this ecosystem are working closely together in a spirit of co-operation. Each providing their own pieces to an expanding pool of resources from which developers can play, develop and create new music apps across different mediums - web, mobile, software and hardware. We'll highlight some of the next-generation of music apps that are being created in this thriving ecosystem. Finally we'll take a look at how music developers are coming together at events like Music Hack Day, where participants have just 24 hours to build the next generation of music apps. Someone once said, "APIs are the sex organs of software. Data is the DNA." If this is true, then Music Hack Days are orgies.
Tags Dual, #lovemusicapi
11:00 AM
to 12:00 PM
Love, Music, & APIs
6 Attendees
Location
Austin Convention Center, Room 18ABCD
In the old days it was DJs, A&R folks, labels and record store owners that were the gatekeepers to music. Today, we are seeing a new music gatekeeper emerge... the developer. Using open APIs, developers are creating new apps that change how people explore, discover, create and interact with music. But developers can't do it alone. They need data like gig listings, lyrics, recommendation tools and, of course, music! And they need it from reliable, structured and legitimate sources. In this presentation we'll discuss and explore what is happening right now in the thriving music developer ecosystem. We'll describe some of the novel APIs that are making this happen and what sort of building blocks are being put into place from a variety of different sources. We'll demonstrate how companies within this ecosystem are working closely together in a spirit of co-operation. Each providing their own pieces to an expanding pool of resources from which developers can play, develop and create new music apps across different mediums - web, mobile, software and hardware. We'll highlight some of the next-generation of music apps that are being created in this thriving ecosystem. Finally we'll take a look at how music developers are coming together at events like Music Hack Day, where participants have just 24 hours to build the next generation of music apps. Someone once said, "APIs are the sex organs of software. Data is the DNA." If this is true, then Music Hack Days are orgies.
11:00 AM
to 12:00 PM
Mentors - Managers, Agents & Casting Directors
4 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Nick Ogiony, Heather Collier, Sharon Lieblein, Jennifer Weinbaum, Kevin Iwashina, Liz Atherton, Rachel Flanagan, Tamar Simon, Danny Sherman
Agents and Managers are a necessary part of the food chain in filmmaking from pre-production through distribution and release. What do they do exactly? How can they serve you? Talk to several industry professionals one-on-one. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
11:00 AM
to 12:00 PM
Naked Dating: Finding Love in 140 Characters or Less
13 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Jeremy Wright, Melissa Smich
In today's age of social media, real-time communication and multi-platform flirting, do the old rules of finding love apply? What are the major faux pas? How can you ensure that you portray the awesome catch that you really are? This panel will explore finding love on Twitter, the intricacies of going from public communication to the first date, common sense tips for being the you that you want the other person, etc. We will also have fun with stories of Twitter DM fails, how social media dating can fail and whether or not it's ever, ever appropriate to demand sex on a first date (hint: it's not!).
Tags Dual
11:00 AM
to 12:00 PM
Online Mom Communities = Hotbed of Local Influencers
43 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Jennifer James, Lindsay Maines
Digital influence is going hyper-local, especially in the mom market. There are a myriad of online communities geared specifically towards mothers. Within that demographic, the structure silos even further into green mom influencers, fashion oriented influencers, literary, music moms, etc. What we learned in presenting last year's SXSW Core Conversation about marketing to tastemaker moms: Marketers want to know how to tap into the power of these online enclaves, without violating ethical word of mouth marketing standards or the mores of communities. But beyond working with these online influencers in the digital sphere, there's an opportunity for brands to identify thought leaders and extend partnerships into local markets. One successful example of this concept in the past year include Chevrolet's "Girl's Night Out" in Houston program, which brought together carefully selected local women bloggers for a series of events in Chevy vehicles, which the women then digitally documented. There were no strings or conditions, and the authenticity of the content is engaging. It was a win for the brand and the bloggers. More automakers, restaurants, and clothing brands are utilizing this concept of partnering with online influencers to create local events- which then circle back around end extend the power of engagement digitally. How can your brand leverage it?
Tags Core Conversation
11:00 AM
to 12:00 PM
Online Reputation in (and across) Context(s)
25 Attendees
Location
AT&T Conference Center, Room 203
Type Panel, Interactive
Speaker Bill Johnston, F. Randall Farmer
Reputation is a key dimension of online identity, but the concept of online reputation is often misunderstood and abused. There is tremendous opportunity in creating an online reputation framework for your organization's online presence, but also great risk in getting it wrong. This co-presentation will explore best practice examples from different fields related to reputation systems, discuss the difficulty in meshing disparate contexts, and finally, discuss how to create a framework that is valuable to both your organization and your community.
Tags Panel, #repinctxt
11:00 AM
to 12:00 PM
Passion for Typography Meet Up
8 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Shawn O'Keefe
Do you often annoy your friends and associates with your banter about typefaces? Do you own a t-shirt that references kerning? Do you pay close attention to the "clothes that words wear"? Then you might be passionate about typography. Join other SXSW Interactive, Gold and Platinum registrants who feel the same way about fonts at this special get-together. Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
Rebooting the Media Industry: A How to Guide
26 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Bram Cohen
BitTorrent didn’t invent the Internet. It just changed the game. In 2001 the BitTorrent protocol was launched into the world. It turned rich media distribution economics on its head by making efficient use of consumer bandwidth and enabling transfers to get faster the more popular a file is. Fast-forward to today and the whole media industry has been turned upside down. From newspapers to music to film, the way content is distributed and how users want to consume it has completely changed. The growth of the Internet created a disruptive model that caused a shift from physical to digital media, and many in the media industry unprepared for the change have been left scrambling. Resistance doesn’t stop change from happening, but it can make it more painful. If anything, the dramatic consolidation in the newspaper industry should be a lesson for other media industries that evolution is not a choice, but a best practice for creating a sustainable business model. Paid download, subscription, ad-supported or freemium. Which business model will be most effective in generating value? There is not a clear winner, but different online communities as well as types of content will lend themselves to each in varying ways. Continued product development will provide choice to the consumer and they will vote by their actions. The different consumption models and tastes of users will create number of opportunities for monetization by creators as well as more options for consumers.
Tags Solo
11:00 AM
to 12:00 PM
Rohit Bhargava
2 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Rohit Bhargava will be stopping by the SX Bookstore to meet registrants and sign copies of his new book, Personality Not Included: Why Companies Lose Their Authenticity- And How Great Brands Get it Back. Visit http://www.readpni.com/ to see a visual introduction to the book.
11:00 AM
to 12:00 PM
Scratching Your Personal Projects Itch
42 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Cap Watkins, Richard Crowley
Have you ever had an idea for a great product, but thought any of the following: "I don't have enough time to work on this and keep my full-time job." "I don't have the dev/design/business skills to make this on my own." Come hear from two people who have each figured out their own unique ways around these (and other) challenges. From the designer with zero development skill, to the developer who freelances to fund their own project, to the developer who focuses full-time on scratching his own itch, this panel runs the gamut for dreamers of all shapes and sizes. Hear what's worked for us and what could work for you!
11:00 AM
to 12:00 PM
SOS - Can Citizen Alerts Be Trusted?
4 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
The growth of open source crisis mapping tools and social media networks have given rise to community driven disaster preparation and response. These systems harness the power of mass collaboration to provide real time, predictive and expansive information from a human data stream far more quickly than emergency agencies. To date, we have seen such networks come to life after the Mexico Gulf oil spill, the earthquakes in Haiti, China and Chile and during the Australian bushfires. How effective have peer to peer alerts been in assisting or preventing suffering and damage? What have been the pitfalls and challenges of such systems? This panel will discuss how government agencies are responding to crowd-sourced crisis information; raise issues about the legal implications of user-contributed data; reveal how well the broader community has been involved with web2.0 tools for the rapid transfer of life saving insight; and cover latest developments in validation and filtering systems.
Tags Panel, #sosalerts
11:00 AM
to 12:00 PM
Steampunk Meet Up
5 Attendees
Location
Driskill, Maximilian Room
Type Panel, Interactive
Speaker Marsha Lebkowsky
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Steampunk. Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
Stop Working Nights / Weekends and Get a Life!
54 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Ryan McMinn, Wesley Hodgson
The myth of the tech world is that working 80+ hrs week is required to keep up and innovate. While you worked 80+ hrs this week I have been riding a bike down the US coast and am more successful than you. The time you spend away from your office and in the real world is the source of real inspiration and innovation. Come learn tips, trick and lessons on how to get a life while still having an awesome career.
11:00 AM
to 12:00 PM
Stuff You Should Know from HowStuffWorks.com
23 Attendees
Location
Driskill, Driskill Ballroom
Type Panel, Interactive
Speaker Roxanne Reid
Can’t learn enough about zombies or quicksand? Tune in as Josh Clark and Chuck Bryant talk about all of the “stuff” that’s on their minds, and that they think you should have on yours too. This podcast is a clear favorite on iTunes, holding a spot in the top 10 podcasts consistently since its debut in 2008, and was recognized as one of the top classic podcasts of 2010 by iTunes.
Tags Podcast
11:00 AM
to 12:00 PM
SXSW Accelerator: Bump, Compass Labs, Fixlab, NeighborGoods
21 Attendees
Location
Hilton, Salon A
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
11:00 AM
to 12:00 PM
SXSW Accelerator: Crowdmap, DocumentCloud, Localocracy, MuckRock
27 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
11:00 AM
to 12:00 PM
SXSW Newcomer / Veteran Meet Up
12 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Kathryn Irwin
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
The Future of Storytelling: DEXTER Fans Play Killer
34 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker Marcelo Guerra, Howard Goldkrand, Jonathan Verk
When Showtime’s smash TV hit DEXTER made its 5th season premiere on September 26, 2010, the date also marked the finale of a nine-week ARG (alternate reality game) that whipped fans into a frenzy just before the season’s launch. The game development team (which called the ARG an "actual reality game" because it so infiltrated their real lives) built the world of the Infinity Killer, a serial murderer obsessed with fate and social control, and the Serial Huntress, an ex-FBI agent who caught serial killers through crowdsourcing. This SXSW Interactive presentation brings together the Dexter ARG team – Showtime and Modernista!, with Promax/BDA President Jonathan Block-Verk moderating, to take attendees through the thought process, story development arc, execution challenges -- and exciting possibilities -- of the ARG format.
Tags Panel
11:00 AM
to 12:00 PM
The Hero Inside: Invisible Customer Support
17 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
In a customer support world, changing the mind set from successful support calls to measuring “time to happy” can be an empowering and innovative proposition. Proactive support solutions often times go unnoticed as potential issues are fixed long before customers are aware of the issue. An effortless support experience ensures that customers are free to reach their full potential without the hassle of continually picking up the phone. This session is sponsored by Microsoft.
Tags Panel, #SupportSXSW
11:00 AM
to 12:00 PM
The Legal Ramifications of Saying “I’m Sorry”
32 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Daniel Goldman, Chris Morran, Fred Taylor, Margaret DiBianca, Paula Berg
Is your legal team hindering your social media success? Is someone redlining every blog post, tweet, and comment you compose, costing you valuable time, sterilizing your messages, and taking the “social” out of “social media?” In a court of law, is there really a difference between the words “I’m sorry” and “I regret?” Join a panel of career apologists and apologetic lawyers to understand what the legal risks of saying “I’m sorry” really are, how companies like Southwest Airlines get away with it every day, and how to craft an air-tight apology.
Tags Panel, #sorrysxsw
11:00 AM
to 12:00 PM
The SINGULARITY: Humanity's Huge Techno Challenge
25 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Speaker Doug Lenat, Michael Vassar, Natasha Vita-More
Will supercomputing intelligences outsmart human-level intelligence? Ray Kurzweil's "The Age of Spiritual Machines" is the world's most known advocacy of a technology breakthrough that will change the face of humanity and the entire world. Kurzweil claims that the accelerating, exponential growth of technology will result in such a Singularity. But not all technological luminaries agree with Kurzweil. In fact, some suggest nanotechnology as superseding artificial intelligence. Others argue for humanity's future as being located in biosynthetics and virtuality. Outside the technological sphere, a new culture of DIY citizen scientists could either speed up or halt the Singularity. With a finger on the pulse, ethicists and policy-makers are arguing for a new strategy for assessing our possible futures. This panel dissects the very core of the Singularity, if and when it will occur, and what we can expect to happen.
Tags Panel, #singularity
11:00 AM
to 12:00 PM
Three Undiscovered Companies Leading the Green Movement
15 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Ben Lack, Andy Kruse, Ingrid Vanderveldt, Jason Davis, Justin Miller
The United States consumes more energy than it produces and is the second biggest emitter of CO2 in the world (behind China). If the United States truly chooses to become a greener country, then major improvements in our infrastructure (buildings and transportation) will have to be made. The green movement in the United States has yet to reach a tipping point. Companies either do not know how to lower their energy consumption and carbon footprint, or they are not implementing the projects fast enough. Fortunately, there are signs that we are now more green than ever. This panel will highlight three companies that you probably haven't heard of that are implementing green strategies. You don't want to miss learning about how these innovative companies got started and what they're doing to make our country a greener place to live.
11:00 AM
to 12:00 PM
Travel Bloggers Meet Up
9 Attendees
Location
Driskill, Victorian Room
Type Panel, Interactive
Speaker Sheila Scarborough
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in traveling & travel blogging. Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
TV + New Media = Formula for Success
57 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Today, show creators, actors and networks all have something new to consider when they move to launch a new program – new media/technology. From Facebook, to Twitter to mobile and games, new media has completely changed the way TV is consumed. Fans are no longer satisfied with on-air programming. They think about their favorite characters beyond the program, they’re interested in the people behind the scenes and they want to share their passion for their favorite shows with others. USA Network and Oxygen Network are two of the leading cable networks that truly understand what fans are looking for– the networks are cutting edge in how they approach technology to extend the reach and life of programming. This panel will bring together several of USA and Oxygen Network’s executive producers, digital executives, show creators and actors to discuss how new media is integrated throughout all aspects of a shows creation. Some will discuss how immersive gaming experiences tied to the show actually drove inquiries on cars for one of the US’s biggest automakers to more cars then they had to sell, another will address how being involved in live webcasts, podcasts and behind the scene tours with citizen journalists and bloggers have made them come from behind the scenes to the forefront, and finally, one actor will discuss how new media has changed the meaning of celebrity.
11:00 AM
to 12:00 PM
Understanding the Economy Using Twitter
15 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker Andrew Whinston, Zhan Shi
Our goal is to present how we use the “huge data” collected by using open APIs of Twitter and other online services to empirically test and improve existing models in social sciences such as economics and sociology. Bringing together natural language processing and macroeconomics, on top of the troves of machine-generated data, we also propose building innovative applications to track consumer sentiment and industry dynamics. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
Tags Dual, #twiconomics
11:00 AM
to 12:00 PM
Value of a Facebook Fan: Does it Matter?
92 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
A lot of buzz has been circulating around the value of Facebook fans. Different dollar values have been assigned, based on different research methods. Rather than debate which approach is more accurate, this panel will dig down to the root of this issue - why are brands so eager to assign a monetary value to fans? Will this become a measurement standard for marketers? What factors are really the most important in determining the value that businesses get from being on Facebook?
11:00 AM
to 12:00 PM
Why the FCC Can’t Please Anyone – Net Neutrality Blues
16 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Sharon Strover, Alex Curtis
This panel examines the recent developments around net neutrality, one of the more misunderstood principles among the crowd of odd phrasings generated within contemporary telecommunications practice and policy. The panel will (1) present the concrete info about net neutrality – what it is and isn’t, and the circumstances that generated the concept to begin with; (2) summarize FCC Commissioner Genachowski’s position, and speculate on why the FCC took the route it did in the wake of the Comcast court decision in 2010 (which blew apart the Commission’s de facto assertion of authority over how industries could manage Internet networks); (3) assess the pros and cons of the FCC approach and also comment on the misinformation that has circulated. The panel will help you figure out whether and why you should care about this policy.
Tags Panel
11:00 AM
to 12:00 PM
Worst Website Ever II: Too Stupid to Fail
165 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker Andy Baio, Jeffery Bennett, Jonah Peretti, Josh Millard, Ze Frank, Gina Trapani, Mike Lacher
In a highly-anticipated return to SXSW, an all-star lineup of designers, coders, and entrepreneurs compete to pitch their worst business ideas in short lightning rounds. Winner gets funded by a real VC.
Tags Panel, #worstwebsiteever
11:00 AM
to 12:00 PM
Your Data in the Cloud: Privacy, Ownership, Convenience
39 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Daniel Putterman
There’s no topic with more buzz around it than the “cloud.” However, for all the aspects of our social and commercial lives we entrust to the cloud, at the same time we surrender our data, and increasingly our memories and finances, to others. Who controls that data, who protects it and who ensures our privacy? There are however possibilities for creating one’s own cloud, and retaining a measure control over off-site data and services, both software and hardware based. We’ll explore a number of solutions to the notion of a personal cloud, and the trade-offs inherent in that choice.
Tags Solo, #personalcloud
11:00 AM
to 12:00 PM
Your Ignoring Multicultural Markets Will Make Me Rich
11 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Sheila Marmon
People of color (Asians, Blacks and Latinos) in the United States represent one of the most dynamic consumer market opportunities. The multicultural population in the U.S. has grown 24% over the last 9 years versus 2% for the White population. A higher percentage of Black people are on Twitter than any other group. Asian Americans are richer than any other race. And our Hispanic population growth will lead the multicultural market to become the majority of all consumers by 2050. If you apply resources to these underserved market segments your business can flourish. There is a gold mine here to uncover. Yet even with these attractive characteristics, there are few large scale efforts in the digital space addressing the unique needs of multicultural consumers. What digitally driven advertising, e-commerce, subscription and other business models might exist to capitalize on this dramatic shift in U.S. demographics? Where are the largest opportunities? Where have we seen success stories? In this core conversation we will address how to create value at the crossroads of technology change and the disruptive demographic growth in U.S. multicultural markets.
Tags Core Conversation
11:00 AM
to 4:00 PM
11:00 AM
to 1:00 PM
Gingerbread Pancake Brunch
41 Attendees
Location
Magnolia Cafe (South)
Type Unofficial Party
Best pancakes in the state, but also great egg breakfasts etc
Website http://themagnoliacafe.com/
11:00 AM
to 2:00 PM
Mashable House: Private Networking Lunch
12 Attendees
Location
Buffalo Billiards
by invitation
11:00 AM
to 12:00 PM
Squarespace Foodtruck Extravaganza
100 Attendees
Location
5th and Neches
Type Unofficial Party
Come and visit us at the Squarespace Food Truck! We've teamed up with four of the hottest local street food vendors to bring you some tasty deliciousness each day of SXSWi. We'll be parked over at 5th & Neches (one short block from the convention center), and will be serving from 11am on March 11, 12, 13 and 14th.
March 14 - East Side King
- PORK BUNS - twice cooked pork belly, cucumber kimchee, steam buns
- CHICKEN KARAAGE BUN - with Ginger Garlic Rice
11:00 AM
to 12:00 PM
Stuff You Should Know Live Podcast
18 Attendees
Location
Driskill Hotel
Type Unofficial Party
Speaker/Artist(s) Info
Josh Clark and Chuck Bryant
Come and check out Josh and Chuck from the Stuff You Should Know podcast, as they record live without a net. The podcast will be followed by a fan Q&A.
Tags podcast, Stuff You Should Know, SYSK
11:00 AM
to 4:00 PM
Twitter Retreat @ SxSW
85 Attendees
Location
IcenHauer's
Type Unofficial Party
Speaker/Artist(s) Info
Escape the madness for some R&R at the Twitter Retreat. Grab a seat under the sun, listen to some tunes, and if you need to rush back to the conference center for a panel, @Picycle will be loaning some slick electric bikes to our guests in need.
Plenty of Twitter folks will be around who will be eager to meet you, talk about what they do and answer questions. We've got a few activities scheduled throughout the day to gather around for. More to come on those soon.
There will be WiFi, delicious BBQ from @FranklinBBQ and fancy ice-cream sandwiches from @Coolhaus to consume throughout the day.
Website http://plancast.com/p/4acp
11:15 AM
to 12:49 PM
11:15 AM
to 12:37 PM
11:15 AM
to 12:15 PM
Transmedia: What's the Magical Formula for Successful Design?
31 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Anthea Foyer
Deep within our secret laboratory, The Labs team of new media scientists work incessantly to discover the secret ingredients of successful transmedia projects. With the recent acceleration of transmedia projects, there have been a lot of successes and failures. But what are the common elements that determine these outcomes? Is it possible to harness them for your own projects? At this session we will reveal our findings to you, our audience. As with any good experiment, however, this will be a participatory event with the audience having the opportunity to become contributors as well. We know you are a smart audience with much to add to the experiment. After the event, our joint findings will be shared online with the world.
11:30 AM
to 12:30 PM
3 Screens, 1 Cloud: Creating Optimal Connected Experiences
38 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker DeVaris Brown, Harry Mower
No one can deny the impact technology has made in our lives over the past decade. We now have devices that can aid us in multiple activities within all avenues of our lives. With the advent of cloud technologies, these devices have become more pervasive and ubiquitous than ever before. This perfect storm provides an opportunity for developers and designers to create multi-screen solutions that take full advantage of the capabilities of their mediums to provide end users with a seamless and, more importantly, useful experience. Over the course of this workshop, we will explore best practices for developers and designers to create compelling experiences that span across multiple platforms. Discover how the cloud can not only change HOW you work, but the valuable services you can extend through products to your customers.
Tags Future15, #31connect
11:30 AM
to 12:30 PM
Deanna Zandt
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Deanna Zandt will be stopping by the SX Bookstore to greet interested registrants and sign copies of her book Share This! How You Will Change the World with Social Networking
11:30 AM
to 12:30 PM
Eric Schwartzman
2 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Eric Schwartzman will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Social Marketing to the Business Customer
11:45 AM
to 12:45 PM
Designing Video-Rich Websites For All Three Screens
39 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Ashley Streb, Jesse Streb
There are three fundamental approaches to delivering online video today: Adobe Flash, HTML5 and native mobile apps. This holds true across the three screens where video content is mostly consumed – the PC, mobile devices and Internet-connected TVs. Without a proper video solution and strategy in place, this multi-format, fragmented, highly complex world can create a lot of headaches for publishers who want to make sure their video is accessible to the widest audience possible. This session will explore how publishers of all sizes can create video-rich website experiences that are optimized for all viewing experiences, as well as key design elements that publishers should take into consideration for each screen.
Tags Future15
12:00 PM
to 2:00 PM
12:00 PM
to 1:00 PM
How Small Screens are Making iTV Big
15 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Colombene Jenner
Established players in TV technology have long struggled to make TV interactive, with limited success. However, the promise of iTV is being realized with technologies that MSOs, content providers, and set-top box manufactures didn't anticipate in their previous attempts to make TV interactive — mobile devices, tablets and other portable devices are not only being used as alternative screens to traditional TV, but are flourishing as screens that are used while the TV is on, as companion devices to the TV set. This trend allows people the control and convenience promised (but seldom delivered) by iTV while allowing people to enjoy the passive and communal aspects of traditional TV watching. Focusing on user experience and social dynamics, this panel will look at inspiring executions for concurrent screen TV experiences. We'll look at strategies that offer the most for today's audiences and explore a range of opportunities to integrate interactivity, marketing, and content to build these new experiences.
Tags Future15, #iTVmobile
12:00 PM
to 1:00 PM
Next Stage: Trade Show Opening Ceremony featuring the City of Austin
5 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
South by Southwest and The City of Austin officially welcome you to the 25th anniversary South by Southwest event. Join us at the Next Stage for a special opening ceremony to inaugurate the new SXSW Trade Show, an improved platform for integrated business opportunities. Join SXSW Founder Roland Swenson as he introduces the Mayor of Austin Lee Leffingwell. Hear from other key representatives of the City, including Kevin Johns (Director of Economic Growth and Redevelopment Services), Mark Tester (Convention Center Director), and Randi Shade (Member of the City Council). Learn more about the City of Austin’s business and creative initiatives as well as how South by Southwest has furthered the professional growth of these industries both in Austin and on a global scale for twenty-five years. This opening ceremony will conclude by moving to the new SXSW Meet Up Pavilion, for a meet and greet session with members of the City of Austin.
Tags Trade Show, #SXSWNextStage
12:00 PM
to 1:00 PM
The Nitty Gritty on 3D
3 Attendees
Location
Alamo Lamar C
Speaker Keefe Boerner, Keith Collea, Louis Schwartzberg
What you need to know before you produce 3D content. Expert Stereographer Keith Collea gives a crash course on 3D stereoscopic terminology and theory. Part of 3D Day presented by DirecTV n3d in partnership with Panasonic.
Tags 3D
12:00 PM
to 2:00 AM
Mashable House SXSWi 2011
141 Attendees
Location
Buffalo Billiards
Type Unofficial Party
Speaker/Artist(s) Info
11:00 – 2:00 PM Private Networking Lunch (Private Event)
2:45 – 3:45 PM Geek Games check-in
3:45 – 4:00 PM Welcome & Rules
4:00 – 4:30 PM Round 4 Skifta Twister
4:20 – 5:00 PM Round 5 Geek Trivia on Sony PS3
4:50 – 5:30 PM FINALS SingStar Dance on Sony PS3
8:00 – 10:00 PM VIP Dinner and Cocktails (Private Event)
10:00 PM – 2:00 AM Official Mashable Night 2 SXSWi 2011 Party
The Mashable SXSWi House 2011 will break the mold of the traditional SXSWi events schedule. Working with SXSWi and our partner sponsors, we will create a two-day platform that will include private events, VIP networking hours and large open parties. From Sunday, March 13 to Monday, March 14, Mashable will be hosting a combination of private events, open houses, meet-and-greet opportunities and of course, two nights of parties.
Monday night will be a brand new Mashable event, details to come soon.
The event is open to all 21+ SXSWi badge holders. Please RSVP on Eventbrite.
Website http://sxswi.eventbrite.com/
12:00 PM
to 3:00 PM
Milwaukee Beer and Brat Bash
127 Attendees
Location
Cedar Door Bar
Type Unofficial Party
More Brats. More Beer. More room at the Cedar Door. Yes, the Milwaukee Beer and Brat Bash is in the planning stages for a SXSW Interactive 2011 event. We are finalizing the contract for the entire bar on Monday, March 14, 2011 from 12PM - 3PM.
Website http://mkesxsw.info/
12:00 PM
to 2:00 PM
Salsa Labs SXSW 2011 Developer Bootcamp
29 Attendees
Location
Salsa Labs Office
Type Unofficial Party
Salsa Labs will be hosting two hour course/webcast for SalsaScript and Salsa API development on March 14, 2011 at 12pm (Central) in our Austin, TX office. The training will be geared toward advanced web developers looking to get up and running developing a Salsa Market app at lightning speed.
For those of you who won't be in Austin that week, we'll be webcasting the session. Remote participants are highly encouraged, and we'll take input and questions from remote participants as well.
For those who can make it in person, lunch will be served. No SXSW badge required.
Tags sxsw, salsa labs, developer, computer, software, training, java script, hacks, geeks, sxswi, interactive
12:15 PM
to 1:15 PM
GoogleTV to iPad Apps: The Connected TV Experience
83 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Richard Bullwinkle
It’s been a big year for the connected TV—even Google jumped into the market—and it’s looking like it is going to get even bigger. DisplaySearch forecasts that by 2013, 100 million connected TVs will be shipped, up 546 percent from 2009’s 15 million. The connected TV opens up the door for consumers to access content beyond traditional broadcast TV to include Internet content and online video. While the pay TV ecosystem grapples with the threat that over the top content brings, it’s using devices like the Apple iPad to infuse cool apps for consumers to interact with their TV: Comcast has shown how the iPad can program a DVR and search for shows. And networks are going straight to consumers with the ABC and Hulu apps. But so many questions remain: It can be difficult to find stuff to watch with 300 channels, but what about when connected TVs can access thousands of Internet channels? And what about that elusive remote control that’s lost again somewhere in the family room—will we be using another device? This session will cut through the clutter of the ever-growing connected TV landscape to help form a clearer picture of what’s coming up on those three (or four) screens in your home.
Tags Future15, #ConnectedTV
12:30 PM
to 1:30 PM
#Hashtag Takeovers and Successes in Innovative Virtual Activism
37 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Andrew Blair, Chris Eaton, Royale Ziegler, Sean Bonner
The goal of this panel is to uncover new and exciting ways to use social media as a means for social change. This session will go beyond the basics—sending targeted action alerts and creating online petitions—and discover fresh and innovative virtual campaigning techniques for real results. When NASA public affairs specialist Stephanie Schierholz was speaking on a customer service panel at TWTRCON, PETA asked monkey-loving supporters to hijack the #TWTRCON hashtag with messages of about NASA's plan to fund cruel experiments in which dozens of squirrel monkeys would be blasted with harmful space radiation. Tweets about NASA's radiation experiments began appearing on the conference’s large projectors meant to display tweets about the event. In another example of a non-profit getting the upper-hand online, Greenpeace created a parody YouTube video, calling into question Nestlé’s methods for acquiring palm oil, which spread rapidly through online community channels and eventually caused Nestlé to meet their demands within just a few weeks of the campaign's start. Mainstream media covered the video and Nestles failure to manage dissent on their Facebook page. Using inventive tactics to leverage social media for good means creating the possibility for millions of passionate people to band together and create tangible change, wherever, whenever, whoever they are.
12:30 PM
to 1:30 PM
A Tour of Human Ecommerce: What's For Sale?
10 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Julie Ruvolo, Ingrid Sanders
We're all for sale on the internet. Transactions that used to happen between us in the real world - signing Employment Contracts, paying the babysitter, picking up a prostitute - have gone digital. In this Core Conversation at SXSW Interactive, we're going to take a quick 360 tour of what's for sale in the emerging human ecommerce industry, from crowdsourcing and outsourcing, to caregiver networks and expert networks, to webcams and dating apps. We're going to look for clues to where the human ecommerce industry is headed by charting parallels to the rise of ecommerce. We're also going to talk about the Craigslist Adult Services controversy and explore the extent to which a different kind of transaction, human trafficking, is digitizing.
12:30 PM
to 1:30 PM
Apps, APIs & Syndication: Creativity in the Post-Website Era
78 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Oren Michels
The days of consumers sitting at a full-sized monitor browsing a website populated with your content alone are quickly evaporating. In order to succeed you need to take your experience and your brand to where your users are – mobile devices, collaborative applications and mashups, gaming consoles and third-party platforms. Branded websites as we know them are fast being replaced by mashups of content from multiple sources layered together or targeted experiences that take advantage of the immediacy, location awareness and ubiquity of mobile apps. This change is no cause for panic. In fact, for those that remain innovative, nimble, and open to new ways of developing business it can be one of the best opportunities to come along since the web itself. This session presents how to engage end users with your brand when designing online experiences means placing your data or functionality on others’ web properties (ones you don’t control) and vice versa. We’ll explore how others have been able to build their brand while embracing the concept of platform and how you can redefine partnerships and engage developers creating the apps that define the next wave of digital engagement. The session will cover concepts critical to online success like web services, platform development and APIs including a tour of some of the best examples of brands and pervasive experiences proliferating the digital network.
Tags Solo
12:30 PM
to 1:30 PM
Authentication Fails = ID Thieves Succeed. What's Next?
14 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Alex Davis
How does a retailer, bank or any business know they’re interacting with you & not an imposter? Consumers need thoughtful, scalable & user-friendly authentication solutions to stop ID theft & protect reputations & assets. We’ll discuss ID theft & authentication, lessons learned addressing these problems, & how technology + new approaches are paving the way forward. ID fraud & authentication are discussed together because the challenges they create, when one fails & the other succeeds, are endless. ID theft is caused by a failure of authentication & is a concern for ANY industry that handles valuable assets – like money, credit cards, SSN, health records, or World of Warcraft characters. ID theft is commonly talked about & feared, but not always understood. We’ll discuss what it means & how it’s executed. We’ll also share ID theft examples, from mundane to insane & prove that the systems that allow this to happen are clearly broken. When it comes to authentication, a thief can convince someone that they are you, but a thief cannot convince you that he is you – the heart of why consumer participation & strong authentication are so important. When consumers are allowed to participate in transactions, identity theft stops. Architects, engineers & companies have approached authentication in a variety of ways. We’ll go through technical examples & lessons learned from these schemes & show that challenges still exist. We’ll then discuss current innovations & the path forward.
Tags Solo
12:30 PM
to 1:30 PM
Bootstrap Underdog? Mainstream Overlord? Or Both?
32 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker Chris Bernard, Mark Achler, Micah Baldwin, Ben Lowinger, Chris Maliwat
Getting big is a great problem to have, but rapid and unexpected growth can be filled with peril – both from a technology perspective and ability to continue delivering on your company’s core promise to consumers. Join industry veterans that have experienced this dilemma as they share lessons on how to limit unpredictability in today’s connected social world of the cloud, Web, and multiple devices. Hear from Redbox, and start-ups like Gilt Groupe, Graphic.ly and Copia tell you how they are moving from bootstrap to mainstream in media, luxury goods, comics and social eReading and how business basics, technology, finding customers and partnerships are key to their success. This session is sponsored by Microsoft.
Tags Panel, #sxsw2011bootstrap
12:30 PM
to 1:30 PM
Broadcasting Value: How Twitter Users Communicate Relevance
21 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker Rion Snow
Twitter is redefining the way information is reported, spread, interacted with, and absorbed. Each individual on Twitter can fluidly act as a primary source, a filter, an information catalyst, and a consumer. Taken collectively, the information preferences expressed by Twitter users provide a valuable signal indicating the relevance of information and information sources across Twitter and the web as a whole. In this talk we consider the information ecosystem of Twitter through the lenses of lists, top tweets, and trending topics, exploring the emergence and value of transparently communicated information preferences. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
Tags Solo
12:30 PM
to 1:30 PM
Business Model 101: How To Actually Make Money?
68 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Renee Hopkins, Andrew Marshall, Drew Marshall
The regular Thursday noon Innochat has become hugely popular on Twitter. As founder of Innochat, I propose a live session with a mixed panel of innovation experts and entrepreneurs in which we'll discuss business model theory and business model innovation and design as they pertain to specific start-ups and established companies. We will gather volunteers beforehand, entrepreneurs and representatives from existing companies who are willing to discuss their process of business model innovation and eager to get advice from the panel of Innochat experts. Business model innovation is a hot topic currently because entrepreneurs are discovering that without a clear picture of their business model success remains elusive. And established businesses facing threats are discovering that redesigning their business models may be the only thing that will save them. This topic is of particular interest at SXSW because many attendees are either startups or come from companies threatened by the rise of digital publishing of all kinds -- the music industry, print media, the film industry, and the software industry, in particular -- companies that critically need new business models to survive.
Tags Core Conversation, #innochat
12:30 PM
to 1:30 PM
Cleantech: The Interactive Community & the Next Great Industry
17 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Indira Vaidy
Every major forecast from McKinsey to The Gates Foundation points to cleantech as the Next Great Industry. It seems obvious, yet how many of us in the interactive community have deep knowledge and involvement in this sector? Our prediction and hope is that that will change in the next 3-5 years. This session will discuss the current growth of the cleantech sector, its implications for the interactive community and vice versa, the optimal scenarios for impact, and the ways we can start thinking about this industry now. We’ll dive into the current role of data and developers, the importance of mapping & the Internet of Things, and look at case studies from GE & IBM to TerraPower. We’ll also follow up on some of the principles in the SXSW 2010 keynotes of Valerie Casey & Bruce Sterling such as systems thinking in the interactive community, high-impact development, and our role in social & environmental change. Quoting the “Environmental Leader” blog on cleantech: “As our colleague, Harvard Business School professor Clayton Christensen has explained, new industries founded on new technology platforms tend to be complex and expensive at first, as it takes the combined efforts of an organized group of highly skilled people to commercialize a breakthrough.” They’re talking about us, so let’s get involved.
Tags Dual
12:30 PM
to 1:30 PM
Comedic Communication: Developing User-centered Humor Design
44 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Baratunde Thurston, Adam Frucci, Chelsey Delaney, Lisa Cohen
Reaching communities usually doesn’t include building an app or a Web site but creating a more tangible experience—And, inspiring those who are long lost to apathy to even consider taking part in this experience is the first and most difficult step. Designers often end up using stereotypical and common forms of serious, logical argument in communicating pertinent issues. But many designers have failed to acknowledge a common tool as one of the most powerful rhetorical strategies for use in their work: humor. Neglecting humor’s potential eliminates the chance of mastering a method of communication that has an unlimited usage scope because of its cultural role and human value. There exists a need for humor to become better understood in user-centered design, both in use and in evaluation. This panel will explore ways of communicating complex issues in a non-intimidating fashion. Discussions would provide advocacy organizations or individuals with new and more effective methods for deeper poignant messaging. The hope in furthering awareness of humor research in design is to significantly add to the area of design for social change using strong emotional approaches. As Mark Twain said, “The secret source of humor is not joy but sorrow.”
12:30 PM
to 1:30 PM
Customer Service Meet Up
6 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Jenn Lim
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in all things customer service related. Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
Das Stiletto: Discovering Ladykind in the Social Web
19 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Grace Carter, Nadia Nascimento
Why does understanding how to market to women with social web apps matter? Come meet a couple of lady dreamers and let's tell stories together. Grace and Nadia are a two-part set of technologists and romantics. Specifically, we dream up social web strategies for big companies, often times directing the development of online technology. As women in a male-dominated industry, we've had a unique opportunity to shape creative content and technology into a compelling experience for our sisters. We've also been attuned to who else is achieving this, and how. This will be a fun session. We'll start by sharing a few standout campaigns that have captivated ladykind with the use of social web applications, and then we'll open the floor to a discussion of your favorites, and talk about what makes them great. Topics on the table include: How do female consumers on the social web differ from their male counterparts? What kinds of social web experiences appeal to women, both in terms of content and technology? What are the landmines to dodge (beyond the obvious one: the colour pink)? Who are some of the current experts in social marketing to women? And generally... why does understanding how to market to women with social web apps matter? (Hint: it's not just because we're a hot market with dollars to spend.) You will leave us feeling informed, inspired, and brave. If we can get it together, we'll even serve tea.
Tags Core Conversation
12:30 PM
to 1:30 PM
Designing a Seamless Web to Mobile Experience
96 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Omar Green
Clearly more and more consumers and small businesses are making the move to mobile to help manage their day to day lives. With that migration comes the demand – and expectation – for seamless utility between their Web and mobile experiences. Rather than having services live separate lives via their desktop or Web applications, customers are looking for instant gratification in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market.
Tags Solo
12:30 PM
to 1:30 PM
Digital Death Meet Up
1 Attendees
Location
Driskill, Maximilian Room
Type Panel, Interactive
Speaker Evan Carroll
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the digital afterlife. Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
Directing the Dead II: The Next Generation
2 Attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Scott Weinberg, James Wan, Emily Hagins, Simon Rumley, Ben Wheatley, Jason Eisener, Nicolas Goldbart
Let the purveyors of the new scary engage you with their fresh, exciting takes on the ever-evolving horror genre.
12:30 PM
to 1:30 PM
Disrupted, Again: The Next Chapter in News
20 Attendees
Location
Sheraton, Capitol View Terrace
Type Panel, Interactive
Speaker Matt Williams
The way we find and read the news continues to change. Just as the web disrupted print media in the last decade, now social networks, news aggregators (like Digg), and innovations from startups are once again disrupting how online news is consumed. An order of magnitude more content is produced today than in years past and rapid innovation continues to change the way that news is found and read. What are some of the driving forces behind how news is created, discovered and consumed? How is the social graph and the interest graph changing the way we find and read the news? How will a culture of citizen journalism affect what we read and who we trust? In this session, we explore these issues through the lens of content creators, aggregators, advertisers and venture capitalists, and offer a perspective on how the news landscape will dramatically change in the next five years.
Tags Solo
12:30 PM
to 1:30 PM
Enabling New Experiences & Creating Serendipity Through Check-ins
148 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Dennis Crowley, Pete Cashmore
Pete Cashmore, founder and CEO of Mashable, will interview Dennis Crowley, Foursquare CEO and co-founder, about how a new wave of location-based applications are changing the way we interact with our friends and surroundings, as well as how these new mobile technologies, when combined with enhanced game dynamics, are helping people experience the world around them in new and different ways. They will also discuss some of the core ideas behind foursquare's approach, the company's vision of the future, and how products that create serendipity will play an important role going forward.
12:30 PM
to 1:30 PM
Everyone’s Wrong about Influence. Except your Customers
63 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Valeria Maltoni
What is influence? For a decade, Malcom Gladwell's "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
Tags Solo, #sxsw-influence
12:30 PM
to 1:30 PM
Game On: Design Patterns For User Engagement
80 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Nadya Direkova
How do you drive up user engagement? What game-like design patterns get your users to complete the sign-up, bring friends and come back? This session will expose the design patterns of engagement and incentives, including relevant metrics. Led by Nadya Direkova, Sr. Designer at Google and game designer, it will teach useful techniques that can drive up - and keep - your user base. You will leave with an arsenal of 7 design patterns to: design effective sign-up sessions and tutorials, promote virality, invite return visits, and apply game mechanics beyond points and bagdes. About the speaker: Nadya Direkova is Google’s local search designer and a game mechanics consultant - helping millions of users find knowledge and fun. She comes from the world of game design, having created fun games for Leapfrog and Backbone. She’s taught design at M.I.T. and spoken at IXDA’09 and SXSW’10.
Tags Solo
12:30 PM
to 1:30 PM
Gamification in Action
35 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Nadya Direkova, Christopher Cunningham
Gamification is everywhere. From badges on Foursquare to shopping challenges on Swoopo and slot machines run by Chase Bank, brands big and small are using game mechanics to create and engage their communities like never before. Gamification in Action (O'Reilly, 5/2011), by Gabe Zichermann and Christopher Cunningham, is a practical handbook that teaches you game mechanics and how to apply them to non-game services and applications to increase user engagement, loyalty and monetization. Presented by Christopher Cunningham, this session will help attendees discover winning strategies and proven tactics used by meta-game designers to generate better user engagement, loyalty and retention. Attendees will take-away a clear understanding of how to apply game-based thinking to their customer engagement process and the key tactics needed to be successful with gamification.
Tags Book Reading
12:30 PM
to 1:30 PM
Getting ‘Em Online & Off-Their-Ass
22 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Jody Rones, John Wiseman
Building a Brand by Activating Your Audience from the Inbox to the Real World: what does it take to motivate your audience to better engage with your content and your advertising partners? Learn successful ways to add real-life magic to online campaigns with unforgettable events and buzz-building promotions that will add value and new consumer touch points for your brand. From branded takeovers of $25 million mansions to weekend-long pool parties, we’ll share best practices – along with tantalizing party photos – showcasing how you can bring your sponsors and readers together to drive both results and revenue through: a) IRL (“In Real Life”) activation of digital campaigns (e.g. Hotel Thrillist’s takeover of the Fontainebleau Miami Beach). b) Holistic social media and mobile tie-ins to broaden the reach of your cross-platform campaign. c) Effective sweepstakes for building interest and additional audience for your content.
Tags Core Conversation, #thrillist
12:30 PM
to 1:30 PM
Go Virtual: Save Money, Sustain People and Planet
7 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Sarah Cooke, David Coleman
Forward-thinking businesses are leveraging interactive technologies to engage diverse talent, modify behavior, reduce environmental impact, and save big on their bottom line. Adoption can also result in equal improvement in employee engagement. (i.e. Have you worked with a classic asshole? Ever imagine how eliminating or retraining that person would have made everyone happier and more productive?) Leading businesses have advanced beyond Bob Sutton’s No Asshole Rule and are leveraging technology for improved social norms and accountability to their ecosystems. From micro-biz to mega-corp, attend this session for insights into achieving systemic sustainability without sacrificing productivity or access to employees, clients and work partners. The conversation will run the gamut from emerging innovations, proven solutions and first-hand experiences to implications of behavioral theory – sure to include at least one “managers behaving badly” story (just for fun!).
Tags Core Conversation, #GoVirtual
12:30 PM
to 1:30 PM
Government & Technology Meet Up
7 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Matt Glazer
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in government & technology. Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
Improving Mental Health Through Engaged Communities
12 Attendees
Location
Hilton Garden Inn, Trinity
Type Panel, Interactive
Speaker Susan Giurleo
Research shows the more engaged a person is with their community, the more they get out of it. But how does this really work -- how do online communities help people with their mental health? What can we do to improve how these communities function and make people feel like they're in a real, supportive community? What have your experiences been with these communities? What made you feel better or worse while in a community? This is a core conversation.
Tags Core Conversation, #MHO
12:30 PM
to 1:30 PM
Interactive Narratives: Creating the Future of Storytelling
59 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Andrew Lewellen, Esther Lim, Josh Koppel, Robert Pratten
Literature need no longer be defined and combined by theobjects that contain it—books and magazines and pages. New Media technologies like Augmented Reality, Transmedia Storytelling, and Interactive Stories offer new ways for narratives to be created and experienced. How can writers work to create new forms of storytelling? Experts who are committed to this vision will talk about examples of work and discuss the opportunities in this emerging field.
Tags Panel, #rivernarratives
12:30 PM
to 1:30 PM
Jewish Synergy: Social Media and the New Community
12 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
In the 21st century, religion has found its way to the internet via social media platforms like Twitter and Facebook, making the ability to discover new avenues of belief, observance, and involvement in entirely new ways. The question is: Why are some more successful than others in embracing and executing this form of digitizing an ages-old religion full of individuals, organizations, associations, events, synagogues, schools and more? How does one convince reluctant groups and individuals to embrace Social Media? And, perhaps most importantly, how can those who hail Social Media develop and grow this new global Jewish community that exists almost exclusively online? This panel will extend efforts made on the Judaism 2.0 panel from 2010, and it will focus on the benefit of Social Media in synergizing the broad Jewish and Israeli communities through the wires and waves of the internet!
12:30 PM
to 1:30 PM
Meet Up with the City of Austin
8 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Type Panel, Interactive
Join SXSW and The City of Austin at the Trade Show Meet Up Pavilion for an informal meet and greet following The Trade Show Opening Ceremony on Next Stage. This dedicated time allows registrants to engage with key members of the government, as well as Austin businesses in the flourishing tech and creative sectors. Find out what makes Austin diverse and successful by learning about collaborative efforts among industries and with our global partners.
Tags Trade Show, #SXSWMeetUp
12:30 PM
to 1:30 PM
Mentors - Distribution 3
2 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Chad Hartigan, Dustin Smith, Jennifer Warren, Logan Mulvey, Andrew Mer, Brian Chirls, Scilla Andreen
Get some one-on-one face time with people who can decide if a film makes it to a theater or your local video store. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
12:30 PM
to 1:30 PM
Neal Pollack
4 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Author Neal Pollack will be stopping by the SX Bookstore to meet registrants and sign copies of his book, Stretch: The Unlikely Making Of A Yoga Dude.
12:30 PM
to 1:30 PM
Net Neutrality Forever? The Very Long View
31 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Tim Wu
This session will address the Net Neutrality question over the very long term: identifying the issue's significance over the long term trends in the evolution of the Internet. The presentation will draw on early theories of the Internet and comparisons to similar moments in the telephone and radio industry in the 20th century. The basic question is whether Net Neutrality rules can "lock in" an open internet, or whether they are on the path to long-term monopolization and consolidation.
Tags Solo
12:30 PM
to 1:30 PM
NPR’s API: Create Once, Publish Everywhere
77 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Zach Brand
Over the last year, NPR's total page view growth has increased by more than 80%. How did we get that much growth? Our API. The NPR API went live to the public in July 2008 and was designed with the philosophy of Create Once, Publish Everywhere (COPE). Through COPE, NPR has been able to quickly and efficiently distribute content to virtually anywhere, including NPR stations, partners and the general public. The biggest impact that the API has made, however, is with our mobile strategy. The API has enabled NPR product owners to build specialized apps on a wide range of platforms and devices, liberating them from being dependent on custom development to access the content. Through this process, we built our iPhone and iPad apps, mobile sites, open sourced Android app and HTML5 site, some of which were turned around in a matter of weeks! Delivering more than one billion stories a month and serving thousands of product owners, partners, stations and public users, the API has clearly become the centerpiece of the NPR's digital media and mobile strategy. In this session, you will learn all about the guts of this mission-critical system (from a technical and business perspective), our publishing processes, our moblie strategy and other related aspects of our digital distribution approach.
12:30 PM
to 1:30 PM
Personalized Interfaces and the Arrival of Smart TV
21 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker David Maher Roberts
"2011 is the year for next generation TV and movie services: providing people with easy access to an unprecedented amount of content (web video, linear TV, TV catch up and movie on demand services). There is a growing need for intelligent, personalised filters so people can find the content they want at the right time. This presentation aims to chart the key changes in TV's evolution from 'dumb' to 'smart', and highlight the best examples of personalised TV services available today and predict how these (and future) services will change the way we consume and interact with TV. "
12:30 PM
to 1:30 PM
Platform Success: Earning Developers’ Trust, Hearts and Minds
6 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
How can developers thrive in the age of the mobile revolution? Platform innovators must cultivate developers on many levels, from ease of development to promotion of apps to potential to make money.
Tags Sponsored Panel
12:30 PM
to 1:30 PM
Q&A With Google & Bing On Website Ranking
105 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Danny Sullivan, Matt Cutts, Duane Forrester
Google is the web's most popular search engine. Being listed well in Google can generate hundreds, thousands or even millions of visits per week. But for many, it's a mystery about how and why Google ranks one site over another. Meanwhile, Bing "powers" results at both Bing and Yahoo, making it another important traffic source. In this session, representatives from both companies answer questions about how they list and rank web sites. Get your search engine optimization (SEO) questions answered directly from the companies that list you.
12:30 PM
to 1:30 PM
Robot Art Lessons
13 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Speaker Alan Majer, Steve Guengerich
Robots seem to be everywhere - from car assembly on factory floors to debris sweeping on your kitchen floor. But, with the popularity of events like Maker Faire, they are broadly entering the creative fields in new and innovative ways. More than an exotic, whimsical exercise, much of the work behind robot-inspired art installations is driving the discovery of technical innovations in communications, control, security, and safety...all of which have potential value in manufacturing, retail, healthcare, and other core industries. In this session, you will learn about (1) quick definition and taxonomy of core robot tech, both hardware and software, (2) types of art installations, fairs, and competitions that have begun to emerge, (3) and lessons learned from the converging areas of materials science, haptics, interactive control, and communications that contribute to this new art form.
12:30 PM
to 1:30 PM
Selecting Films for Festivals: Science or Serendipity?
15 Attendees
Location
Austin Convention Center, Room 15
Speaker Nick Roddick, Stefan Laudyn, Jane Schoettle, Tor Fosse, David Courier
In a North American context (and with some of the same panelists), the panel will revisit a subject first broached in a panel at the Cannes Film Festival 2010: where do festival programmers come from, where do they go to get the films they program and what influences their choices.
Tags Film Festivals
12:30 PM
to 1:30 PM
Sentiment of Two Women: Sentiment Analysis & Social Media
14 Attendees
Location
AT&T Conference Center, Room 203
Type Panel, Interactive
Speaker Lillian Lee, Bo Pang
"What do other people think?" has always been an important consideration to most of us when making decisions. Long before the World Wide Web, we asked our friends who they were planning to vote for and consulted Consumer Reports to decide which dishwasher to buy. But the Internet has (among other things) made it possible to learn about the opinions and experiences of those in the vast pool of people that are neither our personal acquaintances nor well-known professional critics --- that is, people we have never heard of. Enter sentiment analysis, a flourishing research area devoted to the computational treatment of subjective and opinion-oriented language. Sample phenomena to contend with range from sarcasm in blog postings to the interpretation of political speeches. This talk will cover some of the motivations, challenges, and approaches in this broad and exciting field. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
Tags Dual, #sxswsentiment
12:30 PM
to 1:30 PM
Sites, Servers, Action! Cloud Computing Goes Hollywood
4 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker Bob Mohler, Brian Alvey, Craig Wood
Popular brands like celebrity gossip site TMZ and News Corp's iPad news app The Daily run on Crowd Fusion -- entirely in Amazon's cloud. Join Crowd Fusion CEO Brian Alvey and Warner Bros/Telepictures SVP of Digital Media Bob Mohler and learn how cloud computing has graduated from geek hobby to mainstream business use. You'll hear real stories of successes and failures from the trenches, plus find the answers to all of your cloud questions in our Q&A
Tags Panel
12:30 PM
to 1:30 PM
So I Started a Food Blog
26 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Molly Wizenberg, Emily Farris
A Q&A session with Orangette's Molly Wizenberg, conducted by Emily Farris.
Tags Solo
12:30 PM
to 1:30 PM
Social Capital: The Billion Dollar Digital Future
22 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
This presentation argues how Social Capital – an individual’s or company’s collective digital presence (including their social graphs, level of influence and use of digital social networks) – will have an increasing impact across everything from the ways people search and discover new information, to how they consider your products and, ultimately, to how human beings will cope with the ever-increasing onslaught of digitally delivered messages and the technological changes that enable them. This future-looking presentation is designed to expand the audience’s thinking regarding the relevance and importance of social media marketing and to stimulate marketers to consider the massive implications of this theorized shift and how to take advantage of its potential. We’ll give an overview of the forces fomenting this change, from both a consumer and from an industry perspective. We’ll then highlight specific examples of how Google and Facebook are evolving their products to better serve their customers as they capitalize on this “tectonic” power shift in online (digital) marketing. The presentation will conclude with a Q&A so attendees can offer their own insights and dive deeper into the concepts underpinning the impact of Social Capital.
Tags Panel, #socialcap
12:30 PM
to 1:30 PM
StART-up 101: Core Conversation for New Arts Organizations
16 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Cariwyl Hebert
You just started a new arts organization and look at the three hats you're wearing now: small business owner, potential non-profit, cultural producer. In this session we'll discuss the challenges faced in each of these identities--fund raising, developing business models, audience building and advisory boards, to name a few. You love the arts, but the business side of running a new organization is probably frightening to you. StART-up 101: Core Conversation for New Arts Organizations provides the venue you need to problem solve and idea-share with others.
Tags Core Conversation, #artup101
12:30 PM
to 1:30 PM
SXSW Accelerator: Participatory Politics Foundation, Owni, Storify, Yapper
18 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
12:30 PM
to 1:30 PM
SXSW Accelerator:Popvox, Blockboard, Tinyvox, Votizen
15 Attendees
Location
Hilton, Salon A
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
12:30 PM
to 1:30 PM
SXSW Music Fans Meetup
13 Attendees
Location
Palm Door, Palm Door
Type Panel, Interactive
Speaker Todd Hansen
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. This time slot if for music fans to get together talk shop, talk records, talk shows, talk bands…basically just talk about music. If you're sticking around for SXSW Music it's a great good head start to finding out what bands to see and parties to hit. Cash bar onsite.
12:30 PM
to 1:30 PM
SXSW Newcomer / Veteran Meet Up
6 Attendees
Location
Driskill, Victorian Room
Type Panel, Interactive
Speaker Maggie Duval
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
Terrorism 2.0: Al Qaeda's Online Tools
29 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Garrett Graff
The web, it is often said, inherently benefits the insurgent. Thus it's no surprise that it's becoming the medium of choice for terrorists and violent extremist groups around the world. Tracing "terror 2.0" from the November 2008 attacks in Mumbai—arguably the first networked terrorist attack—up through the Times Square bomber, who was radicalized after watching online videos from Muslim cleric Anwar Al-Awlaki and others, this presentation will examine how terrorists are using the same tools we're developing for spreading information and social networking in the West for their own nefarious purposes—even sometimes live online to coordinate unfolding attacks. Learn how al Qaeda, the Iraq insurgency, Lashkar-e-Taiba, the Taliban, and even Russian organized crime is running scams, coordinating attacks, recruiting followers, raising money, and living their lives online alongside regular web users. For instance, the Taliban's website was, for a long period, hosted on a server in Houston, Texas, and al Qaeda's primary webmaster—who helped pass around online bomb-making guides, radical videos, downloadable extremist sermons, and hostage videos—turned out to be a 22-year-old geek in West London.
Tags Solo, #terror2.0
12:30 PM
to 1:30 PM
The Female Funny: Is It Different For Girls?
35 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Rachel Sklar, Jamie Denbo, Irin Carmon, Stuart Blumberg
Are men funnier than women? That question is one of the stupider distractions to derail female writers, actors, directors and filmmakers in recent years, because it puts women on the defensive and forces them to "prove" they are funny/write funny/know funny/can make funny. Within the wider challenges of the film industry, this has set up different challenges for women in getting specifically comedic film projects off the ground, from script to directing to funny roles for women to the practicalities of getting funded. Is it because, as NYT film critic Manolha Dargis has said, "It's all guys making deals with other guys?" Is it that women are hidden behind-the-scenes, as was debated in the "Daily Show vs. Jezebel" controversy? Are things changing thanks to trailblazers like Tina Fey, Amy Poehler and Kristen Wiig? How present are women in the surging Judd Apatow/Jonah Hill/Paul Rudd/David Wain canons - as stars, or supporting roles? And is it harder to get to the audience before the audience - the gatekeepers of the industry (and it's money) - who are those gatekeepers, what does their gender tend to be, and is there a humor divide? Or is funny funny, and can women make dick jokes as well as any guy? Finally, consider this comment: "It is incredibly difficult to find beautiful, talented, funny women over 35.” Every heard that about a dude? That was said by Colette Burson, co-creator of Hung. There's probably a dick joke in there.
Tags Comedy
12:30 PM
to 1:30 PM
The Harassment Predicament: Minimizing Abuse, Maximizing Free Speech
7 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Del Harvey
Online services tread a narrow line between enabling free speech and preventing abuse of members. Offline, harassment is often determined contextually; unfortunately, website owners and operators often lack the time, insight, and ability to determine the context surrounding a given behavior. Additionally, the speech itself may not be directly abusive; thus, identifying other vectors for abuse is becoming increasingly important. As a result, Del Harvey, the Director of Twitter's Trust and Safety department, has spent a significant amount of the past two years working to develop objective litmus tests for evaluating potentially abusive behavior in the absence of context. This presentation will draw upon the work done at Twitter as well as Del's previous background working with online safety advocates to provide practical and doable policies and suggestions for sites to utilize with a minimum of engineering investment and personnel needs.
Tags Solo, #sxswpredicament
12:30 PM
to 1:30 PM
Thunder in the Clouds
18 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Parker Harris, Michael Cote, Javier Soltero, Peter Coffee
After many years there now appears to be agreement from traditional software vendors to web-based companies that we are now shifting from the desktop to the cloud. Is there truly harmony in the industry or are there still disagreements over how the cloud is delivered and utilized? This panel of cloud pioneers and experts will debate the state of cloud computing and where its future lies. Where does the cloud stand for consumers vs. the enterprise? How do mobile, social and open trends impact the cloud? And what is the future of the cloud – will one cloud win out over all others or will there be seamless data sharing across multiple clouds of a customer’s choice?
12:30 PM
to 1:30 PM
You Can Impact Charity Without Being Rich
18 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
My strongest memory of SXSW 2010 was at a rooftop party when the SXSW party goers spontaneously raised $300 toward the purchase of a wheel chair for the nephew of one attendee. The young man was paralyzed temporarily, and the family could not afford a wheel chair. Many people want to do more than just create a "Killer Ap", they want to impact the greater good. But the media only covers how the rich and successful donate, and it leaves others thinking they have no place in philanthropy. There are so many ways in social media and live to impact charities and individuals in need (not just money). This panel will bring together four people who help a variety of causes, and show entrepreneurs and others how they can, with minimal effort, make HUGE contributions to society.
Tags Panel, #sxswcharitypanel
12:30 PM
to 1:30 PM
Your Web Developer Thinks You're an Idiot
41 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Babette Pepaj, Erik Deutsch
"What we have here is a failure to communicate." This famous line (spoken to Paul Newman in Cool Hand Luke) aptly describes the relationship that can develop between a Web site publisher and the site's developer. We'll examine real-world examples (some hilarious, others downright frightening) and discuss strategies to help non-techie entrepreneurs communicate effectively with their tech/development team. This panel will help your bootstrapped startup avoid being taken for a ride.
12:45 PM
to 1:45 PM
Second Screen: TV Meets The Web Backchannel
26 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Utku Can
Over 30% of 15 to 30 year-olds watch TV with their laptops open. The web is now the de facto backchannel for engaging and conversation around TV shows. But this is only the beginnings of an emerging trend. Where before audiences made do with existing tools, more and more, we are seeing the creation of bespoke platforms and applications for second screen interaction. Interest from investors and support from television networks, coupled with rising audience numbers online while watching television makes this an area set for massive innovation, opportunities and growth in the very near future. We will be discussing what’s been done so far, what’s being done now and what will be possible soon.
1:00 PM
to 2:00 PM
Map Scripting 101
17 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Adam DuVander
Ready to make your location-based app the hit of SXSW 2012? Heck, why wait that long?' Adam DuVander, author of Map Scripting 101, will show you how to 'write it tonight and launch it tomorrow.'' Adam will introduce the juicy tools and services now available to turn on the 'where' in any website -- on desktops, laptops, tablets and phones. Learn how to find any user's location, make sense of it, store it away or flag it on a map, and find nearby locations with APIs or from your own database. It's all presented with Adam's signature good humor and curious CalifOregon accent.
Tags Book Reading, #mapscripting
1:00 PM
to 2:00 PM
Next Stage: Transmedia: An Interactive Exploration of the History and Future of Production in a Transmedia World
8 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Join @radical.media Chairman and CEO Jon Kamen for a look at the rich progression of transmedia and the proliferation of media and content. @radical.media is known for its groundbreaking content, including acclaimed films Metallica: Some Kind of Monster, The Fog of War, Concert for George, Crude, and television shows like the pilot episode of AMC’s Mad Men, Sundance Channel’s Iconoclasts, and OWN’s Masterclass. radicalmedia.com
Tags Trade Show, #SXSW@radical
1:00 PM
to 2:00 PM
NFC and RFID, How It Will Change Mobile
59 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Robert Sprogis, David Berkowitz
How Near Field Communication (NFC) and Radio Frequency Identification (RFID) will change the wireless industry, user experiences, marketing, and shopping. Mobile phones a now being looked as a ubiquitous device that plays an increasingly important role in our lives. The mobile phone started as a tool to talk to people while away from a landline. Apps began to emerge on legacy phones, with the networks controlling content. Smart phones and most importantly the Iphone changed this stranglehold on content by creating an open developer ecosystem. Now the mobile phone is more akin to a computer than a phone. As the mobile phone increases in importance and new features are integrated such as RFID and NFC technologies the functions the mobile phone is used for will likewise increase. Today we use the mobile phone to use apps and surf the net. Tomorrow we will use the mobile phone to open doors (literally), pay for our purchases, earn loyalty rewards, redeem coupons and much more. The introduction of NFC and RFID into the mobile phone, which is a certainty, will not only change how we as users engage with our environment but also how retailers and marketers as well as network operators do business. Network operators will begin to look more like credit card companies, marketers and retailers will now be able to track purchases and redemption of coupons, in turn rewarding these behaviors with loyalty reward points.
Tags Future15
1:00 PM
to 2:00 PM
T Cooper
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
Acclaimed author T Cooper will be stopping by the SXSW Bookstore to meet fans and sign copies of his latest book, The Beaufort Diaries.
1:15 PM
to 2:39 PM
1:15 PM
to 2:28 PM
1:15 PM
to 2:15 PM
Tag, The Mobile Assassination Game
22 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Alex Hachey
How can a game change our social experiences? Learn how latest advancements in augmented reality, location based apps, and mobile game play are shaping our social experiences in this detailed & interactive case study featuring TAG, The Mobile Assassination Game. TAG: Allows players to track & tag their targets using location and social tools on their mobile phones. This intersect of Social meets Mobile meets Good old competitiveness is opening new doors in social, mobile, & gaming experiences.
Tags Future15, #TAGmobile
1:20 PM
to 2:20 PM
Adam Duvander
4 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Adam Duvander will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Map Scripting 101.
1:30 PM
to 1:50 PM
1:30 PM
to 3:00 PM
1:30 PM
to 1:52 PM
1:30 PM
to 1:53 PM
1:30 PM
to 3:06 PM
1:30 PM
to 2:00 PM
1:30 PM
to 1:34 PM
1:30 PM
to 2:30 PM
The State of 3D in Cinema and Home
3 Attendees
Location
Alamo Lamar C
Speaker Neal Robison, Vince Pace, Gregory Stoner
Where the technology is and where it's going. Leading technologist and creators give their insight on the progress that has been made in 3D and point to trends on how 3D is integrating into our lives at home. Part of 3D Day presented by DirecTV n3d in partnership with Panasonic.
Tags 3D
1:45 PM
to 3:18 PM
2:00 PM
to 3:30 PM
2:00 PM
to 3:00 PM
DIY Production Contracts: 7 Agreements Every Filmmaker Needs
13 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Deena Kalai
Indie filmmakers excel at maximizing limited resources, producing feature films on smaller budgets than ever before. With the goal of putting as much of the budget “on the screen,” many make the mistake of grabbing substandard production contracts off the web to avoid lawyer fees. Come learn about the 7 basic agreements almost every production--narrative or documentary--needs and how they work. You will leave with your own packet of these fundamental contracts for your next project.
Tags Workshop
2:00 PM
to 3:00 PM
Keynote: Felicia Day
313 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Felicia Day, Liz Shannon Miller
Also simulcasted in:
ACC Room 9ABC, 18ABCD, Ballroom A-G
AT&T Conference Center Grand Ballroom
Driskill Ballroom
Hilton Salon C, H
Hilton Garden Inn Sabine
Hyatt TX Ballroom 1-7
Radisson Town Lake Ballroom
Sheraton Capitol A-H
The future of entertainment is one of uncertainty and opportunity. As traditional formats like television and movies lose eyeballs to video games and user-generated content, where is this creative revolution taking us? Join one of leading voices in scripted internet content, Felicia Day, in discussing the journey that took her from a video shot in her garage to a four season production deal with Xbox and Sprint. She will speak about harnessing social media to build her show "The Guild" to over 100 million views, and building upon her success to produce her upcoming web series with EA/Bioware, "Dragon Age: Redemption". There has never been a better time to be an independent creator, learn from one of the innovators. Bottom Line: The time to break through traditional barriers is now.
2:00 PM
to 3:00 PM
Let's Blow Something Up!!! Live Action Special Effects
29 Attendees
Location
Radisson, Pool
Speaker Steve Wolf
Explosions, Snow, Rain, Smoke, Fire, and Stunts add sizzle to movies, TV, Commercials, music videos and live events. See how easy and affordable it is for you to put these proven attention grabbers to work for you and to thrill-seeking audiences. This is a live demonstration. Don't be afraid to bring ear plugs, your helmet and your bomb disposal suit. And definitely bring your camera.
Tags Stunts and Effects
2:00 PM
to 3:00 PM
Marketing Your Movie: Making A Great Trailer
14 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Monica Brady, Mark Woollen, Evelyn Watters, Peter Lawson, Michelle Hooper, Matthew Cohen, Larry Baldauf
Getting a movie made is difficult enough but marketing it to its best advantage is equally as challenging. In this panel you will hear from award winning trailer editors and movie marketing experts on how to make a good trailer great, what makes a great trailer and ideas on how to get your film noticed in today's crowded digital landscape. Movie theater treats will be provided!
Tags Workshop
2:00 PM
to 3:00 PM
Mentors - Production 2
1 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Amanda Essick, Beatrice Springborn, Jennifer Semler, Miranda Bailey, Peter Phok, Sami Jahnukainen, Amada Cruz, Amy Lo, Jay Van Hoy, Daniele Bernfeld
What secrets does the producer hold, from pre-production to distribution? Learn some of the ways to perfect the relationship between "producer" and "production." Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
2:00 PM
to 3:00 PM
Next Stage: indieWIRE Interviews
7 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Check out indieWIRE's afternoon chat series with SXSW Film Festival talent on the Next Stage from 2pm to 3pm Monday through Thursday. Monday’s schedule is 2pm Jay Duplass (Kevin); 2:25pm Michael Tucker and Petra Epperlein (Fightville); 2:40pm Mike Mills (Beginners) www.indiewire.com
Tags Trade Show, #SXSWNextStage
2:00 PM
to 3:00 PM
You Are Not a Publicist: Criticism vs. Advertising
18 Attendees
Location
Austin Convention Center, Room 15
We live in an era when online critics are often swayed in their opinions by swag, trips, and favors from studio representatives. Yet the goal of a true critic is to honestly examine a film, not attempt to curry favor with a corporation. This panel will examine what it takes to stay honest in a digital world, from disclosure of sponsorships to a constant effort to remain separate from studios.
Tags Film Criticism
2:00 PM
to 5:30 PM
Facebook Developer Garage Austin
52 Attendees
Location
The Phoenix
Type Unofficial Party
Join the Facebook team and local developers for a deep dive into the latest and most exciting ways developers are building with Facebook technologies.
Come to learn, stay to make friends!
Tentative Agenda:
2:00 - 2:30 PM - Registration
2:30 - 3:30 PM - Learn the latest from Facebook and local developers
3:30 - 5:30 PM - Drink with friends! Stay and mingle with your developer community.
*Come early! Drink tickets and t-shirts provided to the first 300 attendees. Cash bar provided for all attendees.
Topics & Speakers:
--Multi-Platform Social Games (Gareth Davis, Facebook)
--Increasing Mobile Engagement with Facebook Connect (Josh Williams, Gowalla)
--Facebook Integration with Seesmic (or How to Build Community Using Octopus Balls...) (John Yamasaki, Seesmic)
--Going multi-platform: the brave new world beyond facebook.com (Sebastien de Halleux, Playfish / EA Interactive)
--Socially Connected Exploding Gems Everywhere...Excellent! (Jon David, PopCap Games)
* Emceed by Austin local: whurley, Chaotic Moon Studios
* All are welcome to attend, no badge is required.
* If you can't make it in person, you can join the live stream, beginning at 2:00 PM CST, here:http://ustream.tv/fbplatform
***DAYLIGHT SAVINGS STARTS SUNDAY AT 2 AM, PLEASE ADJUST YOUR CLOCKS ACCORDINGLY***
2:45 PM
to 3:45 PM
3:00 PM
to 4:00 PM
John Winsor
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
John Winsor will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Spark: Be More Innovative Through Co-Creation.
3:00 PM
to 4:00 PM
Next Stage: Net Neutrality Debate with Cindy Cohn (EFF), Maggie Reardon (CNET) and more
36 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Type Panel, Interactive
Next Stage will feature a debate on Net Neutrality, to compliment SXSW Interactive’s special late break programming. Hear Cindy Cohn represent the Electronic Frontier Foundation’s perspective, moderated by Maggie Reardon of CNET. More TBA.
Tags Trade Show, #SXSWNextStage
3:00 PM
to 4:00 PM
SXSW Meet Up with Monster.com
34 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
It's no secret that the source of every company's success comes down to one thing - talent. You have cool jobs to offer, but competition is fierce for the best people. Just at a time when finding them - fast - is more complex than ever. Meet people leaders at three hot companies to find out how they are upping their talent. Meet companies posting cool jobs at SXSW and get up close to the people behind the technology that's changing how talent and opportunity meet. Remember, the best talent wins!
Tags Trade Show, #SXSWMeetUp
3:30 PM
to 4:55 PM
3:30 PM
to 4:30 PM
A Billion Columns? No problem: an Introduction to the Cassandra Database
28 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Jonathan Ellis
Apache Cassandra solves the Big Data problem by partitioning data, expanding horizontally and delivering replication consistency. This presentation will explain how Cassandra's data model provides novel features like very large, sparse rows to aid high performance through denormalization, and give an example of porting a SQL schema to Cassandra.
3:30 PM
to 4:30 PM
Abolish The Hourly: How Value Pricing Wins Clients
47 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
From an introduction to value pricing to case studies to client relationships, how value pricing can help to abolish the hourly and find a better way to business success, for you and for your clients. Traditional business practice dictates that the way to bill your clients is to first figure out your costs by taking salaries + overhead + profit to figure out a billable rate, and multiply that by an estimate of the number of hours required to complete a project. Now, what if basing your rates on the number of available labour hours isn’t an accurate representation of the way you work or the way to bring the best value to your clients? The old model is broken, and value pricing is where we need to shift the client/service provider relationship.
Tags Dual, #valuepricing
3:30 PM
to 4:30 PM
Ain't it Cool News' 15th Anniversary Panel
36 Attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Harry Knowles, Steve Prokopy, Eric Vespe, Drew McWeeny, Kevin Biegel, Jay Knowles
Celebrating their 15 year anniversary, Ain’t It Cool News is one of the longest running film and television sites on the web. Founder Harry Knowles will take us through the last 15 years and what might be ahead for Ain’t It Cool News.
Tags Case Study
3:30 PM
to 4:30 PM
Australia / MacTalk Australia
1 Attendees
Location
Driskill, Driskill Ballroom
Type Panel, Interactive
Speaker Peter Wells
Mactalk is Australia's largest Apple and Mac Community, with almost 40,000 active members. The Mactalk Podcast is Autralia's favourite Technology Podcast, with around 5000 weekly downloads. In 2011 we're taking the podcast on the road! First up was Webstock, where we interviewed geek superstars Merlin Mann, John Gruber, Michael Lott, Josh Clark and Marco Arment. Join us for our first live show in Austin for SxSW!
Tags Podcast
3:30 PM
to 4:30 PM
Behavior Design: Stop Being Neutral, Start Influencing Decisions
115 Attendees
Location
Sheraton, Capitol A-D
Type Panel, Interactive
Design traditionally focuses on creating products and services that recognize an existing behavior and work to support it. The next wave will be products and services that motivate and incentivize change. Design can help us be better at what we do and make us do better things. We are in the age of aware tech. People are receiving vast amounts of data about their own actions and patterns. We need to provide them with clever ways to act on that information. Moreover, companies and organizations are seeking out ways to influence customer choices and create social impact, but many designers are hesitant to pursue work that makes choices for people. Design has always had an influence, whether recognized or not. It’s time to start seeing that all design choices have an impact, and to start working towards changing the way we live for the better.
Tags Workshop, #sxbehavior
3:30 PM
to 4:30 PM
Better Living Through Cloud Computing
63 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Jon Wiley
Cloud computing is finally coming out of the trough of disillusionment along the hype cycle. Is it really possible to live your life in the clouds? Can you ditch the desktop? Can you buck the backup? Come learn about the state-of-the-art in untethered cloud computing services that will lighten your life and make any computer personal.
Tags Solo, #bettercloud
3:30 PM
to 4:30 PM
Building Human Rights Into Your Social Site
10 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Danny O'Brien, Ebele Okobi-Harris, Jillian York, Rebecca Mackinnon, Daniel O'Brien, Jillian C York
No matter how narrow you think the use of your website or service will be, if it's successful, it'll be used in ways you'll never expect - including life or death fights over human rights in foreign countries. Your code might make the difference between a free press or a government clampdown, tortured dissidents or a bloodless coup. Twitter aids activists in Iran; Facebook helps the independent press in Ethiopia; World of Warcraft is policed for sedition in China. What is happening on your site that you don't know about? And how can you design it so you help the good guys?
Tags Panel, #humanrights
3:30 PM
to 4:30 PM
Checking into Chinese Location Based Services
19 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker David Liu, Yuancheng Yang
Jiepang is the leading foursquare-like LBS service of China. Through many creative location-based marketing campaigns with global brands in China, we have observed that virtual badges can be a strong incentive for user check-in activities. In the case when the badge is associated with real-world benefits (e.g. discounts), such responses will be even more obvious. However, it is always controversial to measure the performance of a LBS marketing campaign. Jiepang will present an interesting model to analyze the online and offline results and also compare the difference between US and China LBS services. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
Tags Dual
3:30 PM
to 4:30 PM
Company Culture: It's All Your Fault
79 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Greg Hoy
Business owners and managers are responsible for a lot of stuff that requires a lot of antacid to orchestrate. Getting work in the door, paying people, developing products and services, keeping clients happy, and, oh yeah - keeping everyone at work happy. The happy part is always the hard part. How do you go about fostering an environment that's fun, rewarding and fulfilling? Does company culture just 'happen', or is it something you have to consciously work at? * What happens when your company starts growing, and that small group you were so tight with becomes bigger and less 'connected?' * What does it mean when everyone starts going for drinks without you? * What do you do when personalities or work styles start clashing, and the Utopian work ship you set to build starts listing? * What can you do to keep things fun without making it seem 'fake?' * If someone doesn't say 'good morning', could they be mad at you? * What office policies are fair? Which ones are bogus? * How can you ensure people don't dread Monday mornings? * What are the top 10 things to watch out for that turn into corporate culture cancer? We'll look at these and other aspects of maintaining a positive and rewarding work environment, with a laser focus on sharing candid real-world stories and solutions that can help make your work environment the best it can be.
3:30 PM
to 4:30 PM
Congratulations, Your Robot Just Accepted Your Friend Request
14 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Speaker Rich LeGrand
Telepresence is a straightforward application of robot technology -- a robot becomes your eyes, ears and possibly arms and legs which allows you to become "telepresent" in a remote location. But telepresence is only one example of how you might want to interact with a robot over the web. We are using social networks to interact with robots and physical devices so they can become part of your custom information network. We use Google technologies such a Gtalk and Android to form the basis of the network. And we plan on making middle school, high school and college kids our first users. This project is open source.
Tags Solo
3:30 PM
to 4:30 PM
Critical Thinking for UX Designers (Or Anyone, Really)
138 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Christina Wodtke, Russ Unger
Love creative problem solving, but need something more practical--something specific to User Experience? Russ and Christina will share with you the exercises they use to solve the REAL problems. You'll flex your critical thinking muscle through a series of jumpstarter activities. Even better, attendees will be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious--and often incorrect--answers, and start to flip problems on their heads to see solutions from a different view.
Tags Dual, #critthink
3:30 PM
to 4:30 PM
CSS3: Beyond the Basics
107 Attendees
Location
Sheraton, Capitol E-H
Type Panel, Interactive
Think you know what's in CSS3? Think again. CSS3 brings a wealth of new possibilities -- as well as limitations, and cross-browser bugs. We've done the grunt work, finding out what works and what doesn't, and we lay out all the best new tricks, including new selectors, advanced animation and gradients, and even automatic layout changes when mobile devices change orientation. Learn techniques that you can use today in real browsers, without the painful trial and error
3:30 PM
to 4:30 PM
Design for Hackers: Reverse-Engineering Beauty
37 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker David Kadavy
There are plenty of tools and tips available for technically applying design to an application or website; but the classical fundamentals that make websites and products beautiful and engaging remain a mystery. David Kadavy - freelance designer to Silicon Valley clients such as oDesk, UserVoice, and PBworks - will provide a sneak preview of content from his book, "Design for Hackers: Reverse-Engineering Beauty." David will explain important differences to be aware of when choosing fonts, as well as present "all of the fonts you'll ever need.
Tags Book Reading, #d4h
3:30 PM
to 4:30 PM
Design Intersection - Cultural Sustainability and Civic Engagement
17 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Beth Ferguson, Peter Hall, Mouna Andraos
Our focus is the designers’ role in combining cultural sustainability and civic engagement to find creative solutions to some of the world’s toughest problems. Innovative strategies, systems thinking, distributed production, open design and creative risk-taking are yielding meaningful outcomes regarding climate protection, clean mobility, renewable energy, waste reduction, and social equality. Effective utilization of social media, web based maps and the internet have made much of the world dependent on mobile communication devices, which need a constant supply of power to keep roaming. Balancing their impact, new tools such as the Kill-a-watt, energy monitor mobile apps and solar charging stations visually link users with their home/work energy consumption. Others, such as Green Map, livingprinciples.org or Treehugger, put an environmental and social perspective on local resources and developments, motivating action that benefits the commons. Designers and social entrepreneurs are forming strong communities of practice and collective identity as desire shifts toward sufficiency and well-being. Entities willing to take a creative risk and a leadership role in adopting holistic design processes are becoming the leaders of our future development. Providing tools for educators to restructure the pedagogy is essential for preparing future creators to face the challenges with sanguine, innovative solutions. Join with us on a journey towards redesigning design.
Tags Core Conversation, #SolarPump
3:30 PM
to 4:30 PM
Did You Kill Anyone? Reality in War Movies
7 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Paul Rieckhoff, Danfung Dennis, Katie VanLangen, Rudy Reyes, Gideon Yago
Civilians haven’t experienced what is like for our service members abroad, and fictional accounts of the war haven’t been effective in changing the perceptions of the American public. With Sebastian Junger and Tim Hetherington’s ‘Restrepo’, they have created a film that answers the question of “What was it like over there?” in a way that no other film has been able to do. ‘Restrepo’ chronicles the deployment of a platoon of U.S. soldiers in Afghanistan's Korengal Valley. The documentary focuses on a remote 15-man outpost called Restrepo. Filmmakers Hetherington and Junger dug in with the men of Second Platoon, making a total of ten trips to the Korengal between June 2007 and July 2008. Together with Iraq and Afghanistan Veterans of America, National Geographic is using ‘Restrepo’ to encourage the dialogue that this film fosters between veterans who have experienced combat and the general public. In this panel, we’ll explore the ways in which a film can change the lives of the troops featured, the service members that go see the film, and the civilians that are exposed for the first time to real combat in Afghanistan. We’ll discuss the ways in which ‘Restrepo’ is connecting veterans within their communities, and already helping to ease the transition home for many. IAVA will also discuss what Hetherington and Junger did right in ‘Restrepo’ and what so many other filmmakers have gotten wrong in their depictions of our current conflicts.
Tags Documentary
3:30 PM
to 4:30 PM
European Mobile Makers Meet Up
4 Attendees
Location
Driskill, Maximilian Room
3:30 PM
to 4:30 PM
Fashion Meet Up
10 Attendees
Location
Driskill, Victorian Room
Type Panel, Interactive
Speaker Kelly Krause
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in fashion. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
Fundraising in a Box: Crowdsourcing Microgrants
17 Attendees
Location
Austin Convention Center, Room 13AB
This panel will focus on ways that filmmakers can use new and unique web-based tools along with traditional philanthropic incentives to bring in non-traditional funding. Crowdfunding, combined with fiscal sponsorship, is a powerful and effective way to use online social networks to cultivate new donors. The panel will focus on how to successfully use crowdfunding in conjunction with fiscal sponsorship. The panelists will bring their own experiences to contextualize how crowdfunding can amp up a film's fundraising campaign in a short time frame. Find out how you can make crowdfunding work for you, including ways to create an amazing pitch clip, offer perks that work, frame your fundraising campaigns so your donors become your audience and remain connected, plus more. We’ll bring together professionals from the front lines of crowdfunding, fiscal sponsorship, and successful crowdfunded projects who can help you navigate the cutting edge of funding.
Tags Workshop
3:30 PM
to 4:30 PM
Having Fun Yet? 10 Usability Heuristics For Games
35 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker John-Mark Josling, Corey Chandler
The joke goes something like this: if interaction designers had made Super Mario Brothers, the game would just have one large button labeled “Rescue Princess.” There is some truth to that. Interaction designers strive for products that let people get tasks done quickly and easily. Yet, the fun of gameplay is overcoming challenges and rules deliberately set to impede a player’s progress. So as interaction designers, how do we separate challenges that add to the gameplay from those points of frustration which detract? For game developers without access to interaction designers or researchers, the challenge can be even greater. When developing a new game, what general principles should be followed to make sure it remains safely on the fun side of frustrating? Jakob Nielsen gave us the ten canonized Usability Heuristics for web and system design; our humble goal is to do the same for computer games. This presentation will provide ten interface heuristics applicable to games as well a few useful “discount” evaluation techniques for when you don’t have the time, or the money, for a full lab study.
Tags Dual, #HavingFunUI
3:30 PM
to 4:30 PM
Internet Activism: Vegan Bloggers Take Over the World
11 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Stephanie Bogdanich, Laura Beck
A surge of vegan bloggers has been using the internet to make change in the way people think about animals through new forms of activism. VeganMoFo (the vegan month of food) and worldwide Vegan Bakesales to raise money for causes and promote veganism are just some of the ways that we are breaking out of the stereotypes of the past and creating a revolution. Learn creative ways to promote your message and engage your community on and off the web and more about food activism and using your culinary skills to promote compassion.
3:30 PM
to 4:30 PM
Kiosks, Mobile and the Evolving Retail Experience
27 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker FK Funderburke, Hilding Anderson
New opportunities for sophisticated in-store and digital interactive experiences are fundamentally changing the way retail stores connect with their customers. These changes – from interactive kiosks, sophisticated mobile devices, digital & interactive vending machines, and the wireless delivery of software - are creating opportunities for brands and marketers to connect and interact with their customers more richly. We will share how are clients are leveraging these tools, and our vision of where it is all going.
Tags Dual
3:30 PM
to 4:30 PM
Mentors - Programming 2
2 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Carolyn Meili, Heather Haynes, Kyle McKinnon, Lane Kneedler, Hugues Barbier, Jeph Scanlon, Aaron Levine, Roxanne Sayegh, Jonathan Lipp
Festivals and markets are as vital as ever in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
3:30 PM
to 4:30 PM
Mobile Opportunities for Entrepreneurs in 2011
28 Attendees
Location
Austin Convention Center, Ballroom E
3:30 PM
to 4:30 PM
Motion Graphics Meet Up
4 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Amanda Boesen
The motion graphics Meet Up is an informal session slated to introduce you to your peers and others interested in motion graphics -- a place to discover / network with the specific type of people you want to network with. This Meet Up is definitely not a panel session -- nor does it offer any kind of formal presentation or AV setup. On the contrary, it provides a space where many different conversations can (and will) go on at once. Share, commiserate, ideate, and maybe even solve a problem or two. What are you working on? How have the changes in technology helped or hindered you, and what challenges or opportunities do you see on the horizon? What do you love about your job? Or just: why don't local television stations invest in better motion graphics professionals?! This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in motion graphics. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
Moving the Web onto Mobile Devices
74 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Take a look at how the complexity of design has increased exponentially with the web moving onto today’s mobile devices. There are so many more considerations when thinking about a design or a campaign that go beyond the basic, “who is my target audience....how do I reach them?” Now it’s also, “what devices do they use...what browsers.....do I use Flash in my designs....what about HTML5?” Hear from a panel of industry experts about how they are dealing with these questions and what winning strategies they have found to be most successful for them.
Tags Panel, #webmobile
3:30 PM
to 4:30 PM
Mozilla School of Webcraft @P2PU
11 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker John Britton
P2PU School of Webcraft: Web developer training that’s free, open and globally accessible. Mozilla and Peer 2 Peer University are creating the P2PU School of Webcraft, a new way to teach and learn web developer skills. Our classes are globally accessible, 100% free, and powered by learners, mentors and contributors like you. Our goal is to provide a free pathway to skills and certification to help people build careers on open web technology. Existing developer training is expensive, out of touch, and out of reach. We leverage peer learning powered by mentors and learners like you and self-organized study groups. We use existing open and free learning materials In this sixty minute session we'll briefly cover the inception of the Peer 2 Peer University along with details and success stories from the first three cycles of courses. We'll then dive into more detail about our collaboration with Mozilla Drumbeat including Mozilla's mission to engage the next million Mozillians. We'll present the P2PU School of Webcraft, and a case study of courses offered so far, including the first course, 'Mashing Up the Open Web.' Additionally, we'll introduce our plans to separate learning from assessment and our community driven credentialing system. At the end of the session we will invite the audience, and all of SXSW, to join a course on open web skills to be offered during the week of the event. Read more: https://wiki.mozilla.org/Drumbeat/p2pu/one_pager
3:30 PM
to 4:30 PM
My Title Is Web Designer, Now What?
35 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Christopher Cashdollar, Valerie Head
As agencies and professionals become more entrenched in their processes for creating sites, the role of the web designer has become more nuanced. The skillsets of people who call themselves web designers can vary greatly from one to the next. One may never touch code; one may have their hands in every step of building out their designs; others may be somewhere in between. These days it's hard to know what kind of things you should be expected to do as a web designer. Should we continue to add skills outside of the traditional realm of design to our toolbox? Do we focus on becoming design experts? The way we answer questions will affect our careers and how we work. In this panel we will discuss what we, as web designers, need to do to adapt to the new trends and ever-changing demands of our craft. We'll talk about what skills a web designer should have in their design toolbox and tackle questions like: should designers know how to code? Where do the skills of a graphic designer and a web designer overlap and where do they differ? And how does the differentiation of role expectations effect design processes?
Tags Core Conversation, #wdskills
3:30 PM
to 4:30 PM
OMG, My Customer’s Pissed and Uses Twitter
42 Attendees
Location
AT&T Conference Center, Room 203
Type Panel, Interactive
Speaker Rob LaGesse
Too many customers are sitting listening to hold music waiting for their problem to get resolved. Instead of stewing privately they are now airing their grievances publicly. To anyone and everyone that will listen. The BP oil spill and Toyota recalls have showed us how people are using social media tools to give pissed off customers a new voice – and it’s a megaphone. Knowing your customer and understanding how to address everything from a crisis to the everyday question quickly and effectively is critical. Learn about some of the biggest flubs from 2010, how the ball was dropped and what could have been done differently. Don’t make the same mistakes they did. Learn how not to mess up.
Tags Panel
3:30 PM
to 4:30 PM
Online Creativity: Inspire, Remix, Copy
17 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Nora Abousteit, Michael Galpert
What constitutes being inspired by, remixing, or copying online content? What are the ethics and values behind copying - from paying homage to mocking - existing products and projects? Should the same rules apply to individuals and independent designers as to mass producers? We explore these questions through anecdotes about specific cases in the online creative sphere, in the Aviary world, and in the BurdaStyle community.
Tags Core Conversation
3:30 PM
to 4:30 PM
Pimp My Movie: Online Marketing Makeovers
20 Attendees
Location
Austin Convention Center, Room 15
Speaker Chris Shellen, Kaz Brecher, Joel Heller
More and more filmmakers are using the internet to finance, produce, distribute and market their no/low-budget films. Are you? The best way to learn about your options is to see them in action. In this workshop, we’ll take a few 2011 SXSW films and show you how they can use the internet to build fans, expand their stories, get press, find distribution, and save (and even make) money. We’ll also cover some basic advice and success stories, and send you back to your hotel with a handy online marketing checklist.
3:30 PM
to 4:30 PM
Power to the People: Regulating Big Business
20 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
After being witness to a multitude of massive corporate accounting scandals, the world has been forced to re-evaluate almost every area of how business is conducted. A new day is dawning in the world of information, and the people are demanding more visibility into the everyday operations of companies and governments. In order to pacify the public outcry for increased knowledge, regulatory controls such as Sarbanes-Oxley and Base III have been enacted. In addition, regulatory agencies like the SEC are rapidly embracing new approaches to providing the public with information and data through the use of eXtensible Business Reporting Language (XBRL). The SEC and other governing bodies have recognized that the democratization of corporate and government data, through the use of XBRL, will guarantee a higher level of transparency and usability. Now like never before, transparency is allowing for a shift of power from corporations to the people. Because information is easily available for anyone to download for free, analysis and comparisons between the big guys can be done on a large assortment of public data. This information revolution will no longer allow companies to operate in secrecy and will provide people with the data they need to avoid future bailouts and economic turmoil.
Tags Panel, #powertothepeople
3:30 PM
to 4:30 PM
Refresh, Together: The Pepsi Refresh Project in 2011
8 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker Andrew Katz
In 2010, Pepsi launched the Pepsi Refresh Project, one of the year’s most successful marketing efforts and among the top 5 social media programs ever according to Forbes leading to millions of conversations online, hundreds of funded ideas and billions of media impressions. In this behind-the-scenes panel, learn about the strategy and execution of an effort that is transforming how brands create movements, engage more deeply with their consumers digitally and make a difference in the world. The panel will focus on the learnings from 2010 and the "dynamic refresh" of the project to make it even more digitally engaging, impactful and transformative in 2011 for consumers in America.
Tags Panel
3:30 PM
to 4:30 PM
Secrets of Fake Twitter Accounts Revealed (maybe)
33 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Jasper Slobrushe, Colleen Newvine, Holly Burns, Josh Simpson, Ken Lowery
The most dead-on social commentary of the BP gulf oil spill came in the form of a parody Twitter account—who would have thought? Much has been made of the potential for social media to promote brands, but what if you don't have one? Many folks haven't let that stop them, either inventing or taking on the persona of an existing company or public figure. What's the point? The panelists will discuss exactly that.
Tags Panel, #faketwitterers
3:30 PM
to 4:30 PM
Secrets Revealed: Exploring the Next Generation Gaming Platform
11 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Kate Pietrelli, Alex St. John
In the highly competitive landscape of online gaming, developers face a challenging set of hurdles on the road to success, such as driving promotion, user acquisition and monetization for their games. Alex St. John, hi5 President & CTO, will reveal the next generation platform technology that hi5 has designed to overcome these hurdles, and increase the discoverability and growth of online social media games. Alex will showcase key aspects of this new platform including content virality, monetization and community features. He will provide specific examples of the technology and mechanisms that hi5 has developed, and the end results driven by their platform. Additionally, Alex will discuss how hi5’s next generation platform can accelerate growth for online games distributed on hi5.com as well as anywhere else developers publish their games online.
Tags Solo
3:30 PM
to 4:30 PM
Sketchnote Meet Up
5 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Ethan Persoff
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in sketchnoting. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
Social-Powered Ethics: Healthcare Faces a New Curve
9 Attendees
Location
Hilton Garden Inn, Trinity
Type Panel, Interactive
Speaker Carissa Caramanis O'Brien, Matt Cyr
Social media has seen rapid growth, but healthcare, a highly regulated and sometimes conservative industry, started as a somewhat reluctant player. Challenged with the need to comply with HIPAA guidelines as well as FDA marketing policies--even before the agency had addressed social media--healthcare organizations and their audiences were left to figure it out as they went along. Led by some smart innovators, social health emerged in 2010 as a force to be reckoned with. Still, there have been missteps as well as successes, and many questions remain. Chief among them is the ethics of social media in healthcare, and how transparency may or may not be the ultimate cure-all. Two social health advocates--a leading social health consultant and an executive from one of the nation's premier hospitals--will lead an interactive discussion to explore the multifaceted challenge of social-powered ethics in healthcare. Some of the topics they'll tackle include the birth of the fPatient, the over/under on disclosure, the friendly ghostwriter, and turning regulatory and legal into champions. Attendees will help shape the conversation and walk away with actionable strategies to apply to their social media efforts.
Tags Core Conversation, #SoPoEthics
3:30 PM
to 4:30 PM
Stand Out: Investigative Journalism for Bloggers
23 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Gregory Ferenstein, Francine McKenna, Josh Catone
Much of blogging is linking to other posts or offering secondary analysis. But, how does one become the source of information everyone is discussing? This panel will review tips on how to secure expert interviews, use technologies to conduct interviews, and write material for an online audience.
Tags Panel, #InvestigativeBlog
3:30 PM
to 4:30 PM
Status Update….or Status Upgrade?
19 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Becky Johns, Ben Smithee
Has documentation of experience become more important than experience itself? Are we creating experiences for the purpose of impressing, bragging and other types of “douchebaggery”? Sharing our lives with our networks has become second nature. Our streams are our reputation. By being constantly connected, the human experience has shifted from just having experiences to focusing on documenting them. But how much of it is created or altered just to share? We’re all content creators. As our curiosity and interest in the lives of friends and strangers grows, we’re changing the way in which we prioritize and filter the content for our networks…or at least what we choose to publicly share. Companies have become increasingly interested in participating in the social web and finding ways to become intertwined in our digital homeostasis. They seek out ways to filter through the “noisy” environment and uncover new insights and ways to effectively create products, services and messaging that appeals to our digital tastes and desires. How is our desire to share impacting how we live? Which behaviors are driven by intent to share and which are just reported as they happened naturally? How do we tell the difference between “memories” and “content?” What do we filter and deem “cool” enough to share? What are the innovative companies doing to navigate this changing environment? Join in on the conversation!
Tags Dual, #SXupgrade
3:30 PM
to 4:30 PM
Steve Wolf
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Stuntman and special effects artist, Steve Wolf, will be appearing at the SX Bookstore to sign copies of his book, The Secret Science Behind Movie Stunts & Special Effects.
3:30 PM
to 4:30 PM
Switch: from Freelancer to Entrepreneur
29 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
So you’ve tumbled down the rabbit hole into the world of freelancing and you’re ready to make it a legit career so your friends stop thinking you’re unemployed. But how does it actually happen? Should you take the red pill... or the blue one? Do you have to grow a big agency or outsource work to India? Maybe neither. Designing a successful business takes vision, organization and communication mixed with grit and determination. And our panel guests are in the thick of it—building a business together and ready to share their successes and failures with you.
Tags Core Conversation
3:30 PM
to 4:30 PM
SXSW Accelerator: ActiveTrak, Apture, Gazehawk, GotoCamera
18 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
3:30 PM
to 4:30 PM
SXSW Accelerator: Metabeam, Qonqr, Portalarium, Sifteo
17 Attendees
Location
Hilton, Salon A
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
3:30 PM
to 4:30 PM
SXSW Newcomer / Veteran Meet Up
2 Attendees
Location
Palm Door, Palm Door
Type Panel, Interactive
Speaker Monica Sack
Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
3:30 PM
to 4:30 PM
The Future of Content is Personal
34 Attendees
Location
Sheraton, Capitol View Terrace
Type Panel, Interactive
Speaker Alisa Volkman, Rufus Griscom
Rufus Griscom and Alisa Volkman, the husband-wife team behind Nerve.com and Babble.com, describe why "taking content personally" is more and more critical to building successful online content companies. We live in an era in which the brands of individuals are ascendent, and the brands of publishers are falling. When Andrew Sullivan's blog moved to the Atlantic Monthly's website, it increased their traffic by 30%. Who has the bigger brand? The power of personal networks and personal enthusiasms is increasingly driving the internet, and smart publishers are becoming a constellation of the brands of their contributors. In the midst of all this, the economics of being a content creator are changing. Writers, bloggers, and other content creators are making less money from writing and more from "punditry" — from speaking engagements and other forms of personal brand licensing. How can publishers succeed in this environment? How can content creators succeed in this environment? Rufus and Alisa don’t have all the answers, but they promise to overshare about their experiences building websites while blogging, writing a book and raising a family.
Tags Dual
3:30 PM
to 4:30 PM
The Future of Microformats
68 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Ben Ward, Frances Berriman, Paul Tarjan, Tantek Celik
Google, via its rich snippets, has reported that microformats has a 94% usage share (as compared with RDFa etc.). So how does the future look for microformats? In this session, we'll look closely at real problems with implementing microformats in HTML5 and how this can be done, and whether there will be a continuing place for them. We'll also look at emerging technologies and techniques, such as RelMeAuth and discuss advanced user techniques. As Microformats passes through it's 5th birthday, we'll discuss the highs and lows of the project.
3:30 PM
to 4:30 PM
The Last of the Launch-and-Leave 'Ems
11 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Anjali Ramachandran, Conrad Lisco, Mel Exon, Peter Parkes
Negotiating the new handover. Agencies are building fewer static campaign-oriented sites and more platforms, communities and services. Cutting the apron strings between agency and digital product immediately after launch doesn't make practical sense, but maintaining the relationship indefinitely is costly for the client and creatively stifling for the agency. This panel will explore solutions that are most likely to be beneficial to both parties as well as the members of the service they are trying to build: a new plan for launch, propagation and perpetuation.
Tags Panel, #mxmlaunch
3:30 PM
to 4:30 PM
The Moguls of Food Porn
43 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Nadia Giosia, Nick Evans, Stacie Capone, Don Downie, Matt Armendariz
Are food bloggers the next Hugh Hefners? Love him or hate him, Hef is an icon. He heads a multimedia empire, and has mastered magazines, broadcast, pay TV, films, and the Internet. Now the guy keeps showing up in commercials! Are food bloggers on the same path, with their devotion to bacon and chocolate? These days, if you have a passion for food, and the ability to take sexy pictures (of dinner), make steamy videos (in the kitchen), or write erotic prose (about dessert), you might just find yourself a book deal, a television show, or even the subject of a Hollywood film starring Meryl Streep! Actress and restaurant blogger Stacie Capone will explore this phenomenon with some of the rising stars in the Food Porn movement. The audience is sure to leave hot and bothered and hungry.
Tags Panel, #SXfoodporn
3:30 PM
to 4:30 PM
The Thank You Economy
94 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Gary Vaynerchuk
The Thank You Economy tackles the ROI of social media and the humanization of business as I see it. I'll be doing an ENORMOUS amount of Q&A. I'm looking to bring it to the masses and allow the engagement of a Q&A session while talking at the top level about the pulse of social and web community as we see it today.
Tags Solo
3:30 PM
to 4:30 PM
This is Our Generation: WeOwnTV Sierra Leone
1 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Banker White
In the wake of a destructive 10-year civil war, Sierra Leone is faced with a generation who has lost their families, history and identity–their stories. In this session, Banker White will share how WeOwnTV, a multimedia educational project, is focusing specifically on the artistic and professional development of the youth in Sierra Leone. “WeOwnTV” roughly translates into Sierra Leone’s native language, Krio, as “Our Own TV.” Independent media and a thriving artistic culture are important cornerstones for any society to build a peaceful future. Encouraging young people in Sierra Leone to take the lead in their own development and creative exploration is paramount to building a culture of creativity and professionalism from inside the country itself. Banker will share highlights of the WeOwnTV curriculum which uniquely focuses on community engagement, while balancing intensive film production and computer skills training with classes on storytelling and self-expression. Ongoing mentorship along with technical assistance, multi-channel distribution and the promotion of finished work enables young adults to share their stories and ideas with the world. The lessons taught and revealed by the young Sierra Leoneans will be appreciated by filmmakers of all levels.
Tags Core Conversation
3:30 PM
to 4:30 PM
Voting: The 233-Year-Old Design Problem
32 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Dana Chisnell, Lawrence Norden, Ric Grefe, Dana DeBeauvoir
Do you think the "butterfly ballot" was an isolated problem? How did the hanging chad become a world-class design problem? Did you know our 43rd president was chosen because of a decision made about font size? By someone who was not a trained designer? Did you know that the presidential election in 2000 was not the first - or last - time that design problems affected the outcome of an election? If you're trained in design, interested in fair elections, or looking for a way to affect world peace, come to this panel. This is probably the most important panel in the Free World. And we're not kidding.
3:30 PM
to 4:30 PM
Web Science: Web Standards Project (WaSP) Open Meeting
22 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Imagine a world where businesses can hire qualified web developers straight out of college, everyone has free access to self-directed open education and universities offer degrees in Web Science based on relevant best practices. Join us to learn how the Web Standards Project (WaSP) is building alliances with small businesses, educators and major players in the web industry to create a sustainable ecosystem. Find out how you can make the web a better place through outreach efforts in your community including: * WaSP Small Business Outreach Project - Most small businesses don’t know (or even want to know) about the technical aspects of web standards, but they do want to know what will save them money and help them run their businesses more efficiently. Find out about tools WaSP developed for small businesses to protect themselves from bad developers and make sure they get the best websites possible. * Open Web Education Alliance (OWEA) – This W3C incubator group is a community-led project focused on providing a better standard of web education across different levels of educational institution worldwide. * WaSP InterACT Curriculum – This living, open curriculum is based on web standards and best practices and designed to teach web professional skills. Dig into this delicious content and use, adapt, remix and/or contribute your own content and ideas.
3:30 PM
to 4:30 PM
Where Are We Going? The Future of Location
94 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Josh Williams
A fast-paced look at where location-based services are going in 2011 and beyond. From Checking-In to Game Mechanics to the badges worn during the Hyper-Local Geolocation Wars of SXSW, this discussion will explore the fads that captivated the tech press in 2010 as well as the fabulous future that lies ahead of us at the crossroads of mobile and social media. And yes, this is another panel description referencing "social media." You must now drink a shot — then join us for this not-to-be-missed irreverent and inspiring romp through (wait for it) The Future of Location!
3:30 PM
to 4:30 PM
Will News Apps Re-Invent Journalism?
46 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Newspaper and magazine publishers tout applications for smart phones and tablets like the iPad as innovative revenue streams that will save their journalism by providing a new, more interactive kind of news experience integrated with emerging mobile technologies. Martin Nisenholtz, senior vice president of digital operations for The New York Times Company, called its news app "the best of print and the best of digital, all rolled up into one." Others are seeing the opportunity for integrated storytelling. How is this playing out, what are the early indications? Can publications replace losses from print subscriptions with application sales? Journalism organizations have tried diverse approaches. The Associated Press and BBC offer their app for free with an interface similar to the Web, and then embed advertising. Time and Wired offer a magazine experience that includes ads, but also comes with a per-issue price. Others are offering subscriptions along with the app. In this session, a group of experts will discuss the current state of news apps, emerging trends, and the future of professional news delivery.
3:45 PM
to 5:23 PM
3:45 PM
to 4:45 PM
Future of Mobile Gaming/Entertainment
32 Attendees
Location
Austin Convention Center, Ballroom E
3:50 PM
to 4:50 PM
Robert Hoekman Jr
2 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Robert Hoekman Jr. will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Designing the Obvious.
4:00 PM
to 5:17 PM
4:00 PM
to 5:24 PM
4:00 PM
to 5:35 PM
4:00 PM
to 5:36 PM
4:00 PM
to 5:00 PM
Designing for Mobile Web
73 Attendees
Location
Austin Convention Center, Ballroom E
4:00 PM
to 5:00 PM
Social Location Marketing
45 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Simon Salt
Social Location Marketing is the latest in a long line of Social Media "shiny new objects" but is it really relevant to marketers? Can they convert Checkin's to cash? Which platforms work best for which markets and how does all this sharing benefit the customer? Attendees will leave knowing why they should be including this in their marketing mix, how to construct a scalable Social Location Marketing campaign and where all this is likely to go next.
Tags Book Reading
4:00 PM
to 4:15 PM
Sidewalk theater by Veer and photographer Jack Hollingsworth
37 Attendees
Location
TBA
4:00 PM
to 1:00 AM
Architek One Presents.... pop. art. drop
63 Attendees
Location
Fadó Irish Pub
Type Unofficial Party
6pm A patio screening of a punkumentary. Soon to be cult classic. Rebel Scum
8pm-10pm Film/Interactive Networking
Free Drinks Sponsored by Mogotix.comDj Jsol in da house
For free drinks you must RSVP from the link below
10pm-1am Architek One Artists:
DebutauntsGrand Prize Winners From Last YearTBD
Tags SXSW, Free drinks, Architek One, Rebel Scum
4:00 PM
to 12:00 AM
HoustonTXSW 2011
55 Attendees
Location
Republic Live
Type Unofficial Party
HoustonTXSW* supports and promotes Houston's creative community -- highlighting its film, interactive/tech, and music talent -- by bringing them together and spotlighting Houston at a single event during the annual SXSW conference in Austin. Started in 2009, HoustonTXSW has grown exponentially, along with the vibrant community it supports. This year, we partnered up with C2 Creative (501c3) to raise awareness and money for their Creative Incubator program!
On March 14 @ Republic Live Austin, we'll have a three-ring circus lined up for you, including:
- 4pm-6pm : HOUSTON FILM TALKS & SCREENINGS (click here for schedule)
- 6pm-8pm : HOUSTON INTERACTIVE MIXER Presented by PKF TEXAS
- 8pm-12am : HOUSTON MULTIMEDIA & LIVE MUSIC PERFORMANCES
Website http://www.houstontxsw.us/music/
4:00 PM
to 4:30 PM
4:00 PM
to 9:00 PM
Purevolume House Badge Pickup
45 Attendees
Location
PureVolume House
Type Unofficial Party
Speaker/Artist(s) Info
TBA at www.purevolume.com/thehouse
Badge Pick up Fri, March 11th - Tues, March 15th 4pm - 9pm
Badge Pick up Wed, March 15th - Sat, March 19th 1pm - 10pm
4:15 PM
to 5:34 PM
4:15 PM
to 5:15 PM
What Overseas Innovations Still Haven't Hit the US Market Yet?
44 Attendees
Location
Austin Convention Center, Ballroom E
4:20 PM
to 5:20 PM
Simon Salt
5 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Simon Salt will be stopping by the SX Bookstore to greet registrants and sign copies of his new book, Social Location Marketing.
4:20 PM
to 5:00 PM
4:30 PM
to 6:00 PM
4:30 PM
to 6:05 PM
4:30 PM
to 5:57 PM
4:30 PM
to 5:30 PM
Designing for Android
35 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Amanda McGlothlin
It's time to stop creating "Android versions of iPhone apps" and start creating apps made especially for the unique technological and design features of Android. What many designers are approaching as challenges - the multiple devices, the buttons, the lack of rules and constraints - others are taking as an open invitation to innovate without bounds. Most users aren't comparing iPhone and Android apps side by side, and neither should the designers making them. Whether you're porting an app or creating something original, this session explores why you should approach Android with fresh eyes and stop designing with iPhone in mind.
Tags Future15, #UXAmandroid
4:30 PM
to 5:30 PM
4:45 PM
to 5:45 PM
Tips for Getting Your App Approved
24 Attendees
Location
Austin Convention Center, Ballroom E
4:50 PM
to 5:30 PM
Mashable House: Geek Games FINALS SingStar Dance on Sony PS3
25 Attendees
Location
Buffalo Billiards
5:00 PM
to 6:14 PM
5:00 PM
to 6:00 PM
A Twitter Based Prediction Market
39 Attendees
Location
AT&T Conference Center, Room 203
Type Panel, Interactive
Speaker Huaxia Rui, Liangfei Qiu
Information aggregation mechanisms are designed explicitly for collecting and aggregating dispersed information. A best example of utilizing such kind of "the wisdom of crowds" is prediction market. The purpose of our project is to suggest that carefully designed market mechanisms can elicit dispersed information, which will improve our prediction. In a prediction market, payoffs are tied to the outcomes of future events and one typically trades a security that pays $1 if a specified event occurs. Generally speaking, participants are compensated for accuracy in forecasting. Many business examples share the following characteristic: small bits and pieces of relevant information exists in the opinions and intuition of diverse individuals. The prediction markets will produce reliable forecasts about sales, financial and accounting results by gathering small pieces of individual information. The development of the Internet provides us with a twitter based technology to design prediction markets. The information propagation in twitter community is a complex social network, and will improve people's predictions in prediction markets. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
Tags Solo, #predictionmarkets
5:00 PM
to 6:00 PM
Anatomy of a Design Decision
184 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Jared Spool
What separates a good design from a bad design are the decisions that the designer made. Jared will explore the five styles of design decisions, showing you when gut instinct produces the right results and when designers need to look to more user-focused research. You'll see how informed decisions play out against rule-based techniques, such as guidelines and templates. And Jared will show you the latest research showing how to hire great decision makers and find opportunities that match your style. Of course, Jared will use his unforgettable presentation style to deliver an extremely entertaining and informative presentation.
Tags Solo
5:00 PM
to 6:00 PM
Avoiding the 11th Hour Sh*storm
31 Attendees
Location
Sheraton, Capitol View Terrace
Type Panel, Interactive
Speaker Karen McGrane
Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system? No content strategy, that’s why. When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible—and necessary. It’s time to do it right.
Tags Solo
5:00 PM
to 6:00 PM
Be Evil: Does Corporate Responsibility Matter?
21 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker Siva Vaidhyanathan, Catarina Conti
In this age of radical transparency, can corporations that mistreat their users or cause harm in the world get away with it? Does the market discipline companies so that responsibility is now an essential part of doing business? Or is corporate responsibility just a clever trick to gain a slight marketing advantage and defer state regulation? Is the first and only duty of a company to provide value to its shareholders? This debate will consider these issues through the lens of Google, the most significant promoter of a corporate moral ethos. It will consider the ethics of doing business in authoritarian places such as China, pursuing environmentally sustainable infrastructure, and treating labor fairly.
Tags Dual
5:00 PM
to 6:00 PM
Beyond the Giant Double Rainbow
11 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Chris Walsh
Technology is often seen as a silver bullet in school reform – and we can talk all day long about how it can open up worlds of learning and blow apart the four walls of the classroom. But the potential for using online tools to transform learning falls apart if you don’t bring the teachers along in the process and adopt a school or district-wide collaborative, transparent culture. In our vision of education, Web 2.0 is more than a set of technology tools with the potential to democratize information. Education systems have to be designed to move beyond the early adopters and the wow-factor (“Giant Double Rainbow”) of new tech tools to rich, integrated and distributed learning. The most successful innovations in technology and education will not be ones designed to replace teachers, but ones designed to amplify great teaching. This panel will demonstrate what happens when technology and instruction are deeply integrated by sharing powerful stories from high school students, teachers, and leaders who on a daily basis are leading the way
Tags Core Conversation, #ntn-sxsw
5:00 PM
to 6:00 PM
Big Data for Everyone (No Data Scientists Required)
45 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Stephen Watt, Stu Hood, Eric Sammer, Flip Kromer, Matt Pfeil
Big Data solutions, such as Apache Hadoop and Apache Cassandra, are growing up and are in the process of moving out of a grassroots movement to widespread adoption. Unfortunately, the majority of the technical expertise still lies in the hands of the open source project contributors and most solutions are tackled from the bottom up, starting with the technical problems. The collateral that is presently available is largely from the social media giants that tout solutions built using 10,000 node clusters that process petabytes of data a day. The reality? The average person just cannot relate or intuitively draw parallels to their own business problems. While Big Data solutions are worthwhile far before you reach petabyte scale data, just getting started can be a challenge in itself. New open source projects are being regularly released that tackle a variety of issues related to Big Data, some of which are just slightly different to existing technologies. Just how does one navigate the plethora of technologies to design workable solutions to business problems? What if you only have gigabytes or terabytes of "medium" data on a small cluster? This panel features Solution Architects from a variety of key companies in the Big Data space which will provide deep dive technical discussions on real solutions we've employed for our customers, across a variety of industries, starting with the business problems.
5:00 PM
to 6:00 PM
Communication and Innovation: Does Culture Still Matter?
36 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Max Niederhofer, Colette Ballou
An in-depth exploration from panellists on how innovation and communication differs from country to country. Panellists will discuss and provide insight into the barriers currently affecting innovation and communication in countries across the world and how we can learn from one another as we continue to move forward and evolve in these capacities at the global level. The panel will also discuss how the rise of the internet and related technologies have facilitated the ease of bridging any barriers affecting multicultural innovation and communication and how they have ultimately created a new set of rules for doing business.
5:00 PM
to 6:00 PM
DIY Diplomacy: Designing Collaborative Gov
9 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Chris Bronk, Noel Dickover, Raina Kumra, Richard Boly, Tiffany Smith
The Department of State is applying open government principles to move from an information hoarding environment to an information sharing culture. This panel will discuss the behavior change desired and the approach taken, which involves the use of social media, crowdsourcing and reverse mentorship initiatives as a method of culture change. The development of an information sharing culture in the Federal Government cannot be mandated. In an environment where “Need to Know” is the operating mindset, the challenge is changing minds. Projects discussed include: • Virtual Student Foreign Service: Allows students to work with foreign embassies to perform micro-tasking type functions. • Communities@State: an initiative to enable people with common professional needs and interests to form self-managing online communities of practice • Sounding Board: Crowdsourced method to share ideas with a Bureau or the Secretary • Virtual Presence Post: Allows State Department engagement with communities where no physical diplomatic facilities exist. • Civil Society 2.0: Cultivates citizen leaders and NGOs to take ownership of significant world problems. • Diplopedia: Wiki-based online encyclopedia of foreign affairs information written by State Department employees.
Tags Panel
5:00 PM
to 6:00 PM
Eat Tweet - 1020 Recipe Gems from @cookbook
29 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Maureen Evans
The New York Times called tweeted recipes quite possibly the “first great recipe innovation in 200 years”—then crowned Maureen Evans, aka @cookbook, the queen of the genre. This talented home cook and poet has a knack for boiling down recipes to their essence: every single step and ingredient is condensed to Twitter’s maximum of 140 characters or fewer, and not a single keystroke more. Eat Tweet—the first ever Twitter book of recipes—is like a shorthand sous-chef. Part of the fun lies in decoding the author’s clever recipe tweets, each one a model of clarity and usefulness. But this one-stop compendium of curated recipes and food ideas is so much more. There are recipes from around the world, from Kashgar noodles to Biscotti, as well as homey favorites like Garlic Chicken and Chocolate Ice Cream. It’s like a shelf of cookbooks in one tasty volume. Come, listen, chat and chew!
Tags Book Reading, #eattweet
5:00 PM
to 6:00 PM
Emerging Trends in Internet Art
54 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Nick Hasty, Aaron Meyers, Petra Cortright, Ryder Ripps
Artists working with the Internet have to adapt, adopt, and respond to a continually developing medium with ever expanding potential. In this panel, we'll talk with leading artists about their practice and the current state of Internet art. Artists will discuss how recent developments, like the boom in online video, the proliferation of social media and mobile technologies, and the introduction of HTML5, have prompted new artistic strategies and aesthetics. The conversation will foreground how artists are often the first to experiment with and think through the new possibilities and limits of new technologies. Rhizome is a leading organization dedicated to Internet art. Founded in 1996, the organization has tracked and supported the development of this field since its inception. Rhizome supports artists working at the furthest reaches of technological experimentation as well as those responding to the broader aesthetic and political implications of new tools and media. We are affiliated with and based within the New Museum in New York.
Tags Panel, #netartsxsw
5:00 PM
to 6:00 PM
Fashion Blogging: Capturing and Keeping Readers Who Buy
29 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Indiana Adams
There’s no mistaking that new media has changed the landscape of marketing, commerce, and fashion. It seems that everyone these days has a blog, and the fashion blogger subset has become an industry force to be reckoned with: they sit on the front row of Fashion Week, they appear in national publications, they guest design for major brands, and companies hire them to wear their clothes. Trends are now influenced from the bottom up, with more fashion bloggers dictating what people buy rather than what's seen on the runway. Let's discuss what makes a fashion blogger a taste maker and why brands are sitting up and taking notice.
Tags Core Conversation
5:00 PM
to 6:00 PM
Follow Me - Using Twitter to Save Lives
10 Attendees
Location
AT&T Conference Center, Room 204
Type Panel, Interactive
Speaker DJ Edgerton
Could you save a life in 140 characters? That was the challenge put to the development team at Zemoga, a leading interactive agency. Using the Twitter API they created Follow Me, a Twitter app that connects patients, doctors and caregivers. While many pharma and healthcare companies have grappled with how best to use social media, firms like Zemoga have taken it to the next level by focusing on the patient first. Follow Me lets disease state sufferers update physicians, family members and other caregivers on their health states as easily as tweeting about Justin Bieber or last night's baseball game. An easy to use interface let's them select an emotional or physical state and it's sent out to a private Twitter network made up of followers that have been authorized by the patient. Doctors can view all of their patients statuses through a customized dashboard and follow up with the ones who've expressed a negative emotional or physical state. They can ask questions about physical conditions, compliance with drug prescriptions, and other highly relevant and personal subjects. Family members and caregivers can also check in, monitoring conditions and sending reminders to patients about diet, compliance or other healthcare related matters. While a Follow Me demo will form the heart of the presentation, we want to encourage a discussion about how pharma/healthcare can move beyond the current "mass market" approach to patient communication and engage individuals using social media.
5:00 PM
to 6:00 PM
Freelancers Are Slutty, But So Are You
28 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Shane Pearlman, Peter Chester
Freelancing is a lifestyle. In this session we'll present an overview of the pros and cons of working with freelancers. We'll walk you through our systematic approach to finding, retaining, and coordinating freelance teams. We'll answer some of the basic questions about working with freelancers such as: * When does it make sense to work with independent contractors? * How do you maintain an enduring relationship with a freelancer? * What are the traits of a successful freelancer? And we'll cover some basic topics including: * Lifestyle: Why people choose to be freelancers * Freelancers are slutty, but so are you: How to approach independence. * Match made in heaven: Pros and cons of working with Freelancers * Long distance relationships: How to approach communication * Take a trip to Hawaii: Keeping freelancers on your team We run a team of highly skilled and inspired independent contractors doing UI, web design, development, and multimedia. We've been working freelance on large corporate projects for over 10 years. We founded Freelance Camp in 2008, leading to a global movement. We've won numerous Webby awards, work with the likes of SAP, MTV, AOL and dozens of other 3 letter acronyms.
5:00 PM
to 6:00 PM
Hacking Space Exploration: Robots, the Universe and Everything
16 Attendees
Location
Hilton Garden Inn, Sabine
Type Panel, Interactive
Speaker Ariel Waldman
From launching robots into space to discovering distant galaxies: how the public is hacking into open source space exploration. As technology shifts from a means of passive consumption to active creation, people are collaborating on a massive scale. Amateurs were once considered to be at the crux of scientific discovery, but over time have been put on the sidelines. Despite this, citizen science is witnessing a renaissance. Agencies such as NASA no longer have a monopoly on the global space program and more participatory projects are harnessing the power of open collaboration for exploring space on a faster schedule. Instead of complaining about where our jetpack is, we can now demand to figure out how to take an elevator to space. And, while you still can’t own a CubeSat as easily as an iPod, you can join a hackerspace and learn how to engineer one. We’re also able to discover new galaxies via our web browsers, as humans are able to make classifications that well-programmed machines can’t. If tinkering with spacecrafts is more your speed, Google Lunar X PRIZE is a competition to send robots to the Moon. But you don’t need to be a robotics engineer to participate – open source teams are open for anyone to join.
Tags Solo, #spacehack
5:00 PM
to 6:00 PM
Hispanic Marketing After the 2010 Census
13 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Jerry Rocha, Kety Esquivel, Reinaldo Padua, Roberto Ruiz, Michael Munoz
After the 2000 Census, companies began paying more attention to the Hispanic market. The estimated buying power at the time was $500 Billion and has steadily increased since then. However, large corporations still struggle when it comes to marketing to Hispanics because they do not understand the subjective culture of the Hispanic marketplace--beliefs, fundamental priorities, modes of communication, technology adoption and buying habits (such as who makes the purchasing decisions in the household). In this presentation, we'll explore the diversity of the Hispanic market such as how Hispanic markets in the U.S. vary by Designated Market Area (DMA). For example, how Los Angeles is different than Miami. We'll discuss commonalities in marketing to this group as well as how to translate your brand attributes so that they have cultural significance to Hispanics. Hispanics adopt new technologies at a faster rate than the general population making them segmented since they are heavy consumers of both online and mobile media. Therefore, the media marketing mix has to be more diverse. We'll show where the Hispanics are, what they are consuming, and how to reach sub-demographics such as "Hispanic females aged 18-24 in Dallas." We'll also discuss the nuances of marketing to 2nd and 3rd generation Hispanics--some of whom may only speak English but who still identify strongly with the culture.
Tags Panel, #LatinoMKT
5:00 PM
to 6:00 PM
HOBO WITH A SHOTGUN The Game: A Case Study
8 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Big movie studios have been cross-promoting major films with accompanying video game releases for years. This spring, however, Mondo, the Alamo Drafthouse, Magnet Releasing and GameSalad teamed up with the director of HOBO WITH A SHOTGUN to mirror that process on an indie level. Learn more about the process of this specific project and the potential power of combining indie gaming and indie films in general.
Tags Panel
5:00 PM
to 6:00 PM
How WE Create I(dentity)
11 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Heather Schlegel, Kaliya Hamlin
The technology systems we create today let you to create the person you want to be. However, in using the technology systems we are changed. What is the impact of technology on identity creation? How do you as participant, designer or technology creator encourage certain behaviors? In this core conversation we will explore technological self-reflection, virtual augmentation, privacy, self value and when identities go beyond the physical through death or taking on a life of their own.
Tags Core Conversation, #wci
5:00 PM
to 6:00 PM
Interactive Patterns in the Mobile Space
39 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Barbara Ballard
Mobile user interfaces are not just squished down to fit the small screen, but require an understanding and application of technologies, users, and contexts of use to create the best possible interaction. Core principles for designing mobile interfaces will be discussed, as well as design patterns for use in mobile web sites and applications.
Tags Future15
5:00 PM
to 6:00 PM
LBS 101: the Arrival of Ubiquitous Geolocation
23 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Jason Finkelstein, Jason M Finkelstein
I ran a workshop on Location Based Services [LBS] at SXSW Interactive 2010. The specific session I conducted was titled "LBS 101: Geolocation On The 'Horizon'" –http://sxsw.com/node/5016. LBS is still a highly relevant subject and given that people are still curious and learning about LBS, there's an opportunity for another LBS 101 session targeted towards beginners in the space, but this time we can dig a little bit deeper. Some of the topics I will address include: (1) Locating feature phones vs. smartphones -- can all phones really be located commercially? How? What are the differences between locating different kinds of phones from a technology standpoint, a privacy standpoint, a functional standpoint? (2) The economics of locating phones -- what does it cost? How are wireless carriers and handset manufacturers involved? How are advertisers involved? (3) Types of LBS apps -- are downloadable iPhone/Android apps the only LBS apps? What about SMS and voice apps which have a far greater addressable market and potential for ubiquitous usage? (4) LBS app use cases -- what are some compelling LBS use cases besides the obvious mobile advertising / marketing ones, e.g. fraud detection, roadside assistance, gaming compliance, security, etc. (5) The future of LBS -- who’s using LBS today and who will be using LBS in the coming months/years? With always-on location becoming more pervasive, what new and compelling services will we see? (6) Privacy -- how much transparency do end users have when sharing their location? What incentives are being offered to end users to share location constantly?
Tags Solo, #LBSeverywhere
5:00 PM
to 6:00 PM
Let's Get Naked: Benefits of Publicness v. Privacy
26 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Jeff Jarvis
In our current cultural obsession with privacy, we risk losing the benefits of publicness—of the connections the internet enables. So, in a discussion, we will consider the value of publicness in our lives and communities, in transparent government, and in truly public companies. We will ask what privacy really means and examine its brief history (it was born out of fear of new technologies, especially the dastardly Kodak camera). We will discuss the ethics of privacy and publicness that should inform our decisions in social and business interactions: what we reveal, what we keep private, and why. We will look at different cultures' views of privacy (how the Germans, who get naked in saunas and public parks, care deeply about the privacy of everything ... except their private parts). We will ask what Facebook, Foursquare, Google, Twitter, government, and companies should do about privacy. We will claim ownership of the public sphere--what's public is owned by us, the public. And we will forge a bill of rights in cyberspace to protect the openness of the internet that is our tool of making publics. Jeff Jarvis, author of What Would Google Do? and the upcoming Public Parts, will present his findings and views about publicness—and his own experience revealing his prostate cancer--and then lead a discussion with the entire room—Oprah-like—about the nature of privacy and why it worries us.
Tags Solo
5:00 PM
to 6:00 PM
MIDEM Meet Up
6 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Type Panel, Interactive
MIDEM, Connected Creativity and Rethink Music teams are pleased to invite you to join them at their MIDEM Meet Up on Monday, March 14th from 5:00 pm to 6:00 pm at the SXSW Tradeshow Meet Up Pavilion located in the convention Center. Join us for a drink and have a chat about how and when to meet entertainment, music, mobile and tech professionals who count for your business. Will you attend ? Check out our Facebook event If you can not attend the Meet Up, feel free to visit our music, technology and entertainment content events team @ stand #721 from Monday, March 14th through Thursday, March 17th.
Tags Trade Show
5:00 PM
to 6:00 PM
Music & Metadata: Do Songs Remain The Same?
29 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Jason Schultz, Jess Hemerly, Larisa Mann
Metadata may be an afterthought when it comes to most people's digital music collections, but when it comes to finding, buying, selling, rating, sharing, or describing music, little matters more. Metadata defines how we interact and talk about music—from discreet bits like titles, styles, artists, genres to its broader context and history. Metadata builds communities and industries, from the local fan base to the online social network. Its value is immense. But who owns it? Some sources are open, peer-produced and free. Others are proprietary and come with a hefty fee. And who determines its accuracy? From CDDB to MusicBrainz and Music Genome Project to AllMusic, our panel will explore the importance of metadata and information about music from three angles. First, production, where we'll talk about the quality and accuracy of peer-produced sources for metatdata and music information, like MusicBrainz and Wikipedia, versus proprietary sources, like CDDB. Second, we'll look at the social importance of music data, like how we use it to discuss music and how we tag it to enhance music description and discovery. Finally, we'll look at some legal issues, specifically how patent, copyright, and click-through agreements affect portability and ownership of data and how metadata plays into or out of the battles over "walled garden" systems like Facebook and Apple's iEmpire. We'll also play a meta-game with metadata during the panel to demonstrate how it works and why it is important.
5:00 PM
to 6:00 PM
New Media vs Print Media, Who's Launching Today's Designer
21 Attendees
Location
Hyatt, Hill Country AB
Type Panel, Interactive
Speaker Tina Shoulders, Ngozi Odita, Theodore Ouigi
Exploring traditional media vs new media when it comes to launching the career of a designer. Fashion designers and product designers have the ability to be small time rocks stars and household names once their name hits print, so we explore which mode of print media is doing it faster and more effectively. If your name is passed around the web often enough it moves faster from country to country but does that beat being in the style section of a national acclaimed magazine like Vogue? Do people respect tangible media more than they do new media. We will weight the pros and cons of pitching both new media (blogs) and print media all the while arguing that any press is good press.
Tags Panel, #designmedia
5:00 PM
to 6:00 PM
New Worlds: Creating Online Sci-fi and Fantasy Experiences
20 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Felicia Day, Chris Preksta, Craig Engler, George Ruiz, Ryan Copple
Join us for a conversation with SyFy.com’s Craig Engler and the leading creators of sci-fi and fantasy web series: Ryan Copple (Riese: Kingdom Falling), Chris Preksta (The Mercury Men) and Felicia Day (The Guild, Dragon Age: Redemption). The development and creation of narratives, plots and most importantly, memorable characters will be discussed as well as a few sneak peeks at a their new projects. Session co-produced by NATPE.
Tags Panel
5:00 PM
to 6:00 PM
Next Stage Presents The Luyas
6 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Type Panel, Interactive
It is easy to get lost in the Luyas’ musical world—their retro-futurist songs are drenched in echo, and built from guitars, French horn, piles of keyboards, drums and percussion. Singer/guitarist Jessie Stein expands the band’s already wide musical vocabulary when she plays the Moodswinger—a 12-string electric zither designed by the Dutch experimental luthier Yuri Landman. The Luyas are currently working on their forthcoming first album with Dead Oceans, slated for release in early 2011. Working with engineer Jeff McMurrich (Tindersticks, Constantines), The Luyas have also teamed up with friend and colleague Owen Pallett who is lending his arranging skills and violin playing to a number of tracks.
Tags #SXSWNextStage
5:00 PM
to 6:00 PM
OAuth, OpenID, Facebook Connect: Authentication Design Best Practices
67 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker James Reffell
Authentication on the web wasn't simple even when it was mostly usernames and passwords. Now, with 3rd-party authentication services like OAuth, OpenID, and Facebook Connect, creating good user experiences has gotten a little weirder and a little harder. I'll give some examples, and present a pragmatic approach to designing identity and authentication on the web.
Tags Solo, #authenticationdesign
5:00 PM
to 6:00 PM
Our Devices: How Smart is too Smart?
21 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Dr. Genevieve Bell
We won't quote Moore's Law to you, but we can all agree that technology is evolving at a rapid clip, maybe doubling its efficiency something like every two years (okay we couldn't resist). As these newly-evolved smart devices hit the market, consumers are changing with them. We become more social, more chatty, more plugged in as a result. We have a wealth of information at our fingertips and we're able to access it faster with smaller and smaller devices. How is all of this information, accessibility and speed changing us? Are consumers doubling our intelligence every two years? As an Intel Fellow and Director of Interaction & Experience Research for Intel Corporation, Genevieve Bell currently leads an R&D team of social scientists, interaction designers, human factors engineers, and a range of technology researchers to create the next generation of compelling user experiences across a range of internet-connected devices, platforms, and services. She will drive user-centered experience and design across the computing continuum.
5:00 PM
to 6:00 PM
Our Media: Building An API For Public Media
27 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Open APIs are sweeping through public media, just like the rest of the world, but folks at NPR, PBS and others are thinking even bigger. Public media is in an unprecedented project to build an open API called the Public Media Platform (PMP) that will help developers create applications that bring personalized public media content to new platforms. Come learn from the leaders of the PMP on how this project is rolling out, where it is headed and how it can benefit you. We will be discussing how public media is creating the right technology layer, as well as balancing business rules to build new opportunities for our media to be For, By and Of the People.
5:00 PM
to 6:00 PM
Project Management for Humans (No Robots Allowed)
62 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Brett Harned, Pamela Villacorta
Whether it’s on the front lines or behind the scenes, Project Management is critical to every discipline in web development projects. Keeping your internal project team and your clients happy while making sure that the project runs smoothly are not easy tasks, but you don’t have to be a robot to run a project! Simple humans can make sure a project is delivered on time and on budget. This session will cover the basics on how to manage your project like a pro and keep your clients happy.
Tags Core Conversation, #webpm
5:00 PM
to 6:00 PM
Remote Work Changes the World - Ayesha’s POV
5 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Ayesha Sadaf Kamal, Nazila Alasti, Brian Goler
Pakistan is not usually associated with remote work. Neither is Kenya or Belarus. However, using the web and remote work platforms, the enterprising and web-savvy citizens of these countries are overcoming tremendous obstacles to claim their rightful place in a borderless, global economy. Pakistan makes headlines as a place of political inconstancy and severe economical instability. Like many parts of the world, the Pakistani unemployment rate is the highest the country has ever seen (at 13.6%), and many highly-qualified people find themselves jobless. In this environment, remote work is a great source of opportunity for the Pakistani community to earn its livelihood, and the world to find a new well of talented, hard-working professionals in the process. But remote work here isn’t without challenges -- language barriers, a nationwide major power crisis, and much more threaten the possibilities for remote workers in Pakistan, and countries like it. How do workers facing these issues provide quality work on time to global clients? Based on the story of Ayesha, a female software engineer in Pakistan, we will consider the ways remote work is changing the world, and your business. Please join us to discuss the obstacles facing remote workers and employers, how to redefine what it means to “work”, and the new opportunities available to workers worldwide in this borderless economy.
5:00 PM
to 6:00 PM
Scalability: Covering Your Rear with a Good Backend
29 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
With nearly 2 billion people online worldwide and the potential for online startups to become the next big thing overnight, companies must be prepared to handle the massive amounts of traffic they strive to acquire. However, not everyone with an idea for a potentially successful website is a network engineer. This panel will inform those who run startups, or companies that are thinking about changing their infrastructure strategy, about the latest options for building out the networks from multiple executives who have had success with the options on both ends of the spectrum, hand build servers to 100% in the cloud. Panelist will discuss options in infrastructure housing, such as: in-house, outsourced or in the cloud. They will also address the pros and cons of each, what kind of business models will benefit the most from which network configuration, and the immediate and long-term costs involved.
Tags Panel, #scalingastartup
5:00 PM
to 6:00 PM
Sex it Up!
14 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Lisa Vandever, Lynn Comella, Buck Angel, Vivian Darkbloom, Alan Levy, Zach Clark
What’s the difference between art and porn? The old joke is that “one is in focus,” but it’s also an aesthetic distinction that is increasingly irrelevant. Just as more “mainstream” indie filmmakers are utilizing explicit themes and imagery in their works, a new school of directors working on the adult side of the industry are creating works that defy the porn clichés. Even if you’re not looking to bare all, here’s your chance to learn from each and tell stories that move past the bedroom door to embrace the full range of our experiences.
Tags Content
5:00 PM
to 6:00 PM
Steve Jobs and the Rise of the Techno-Priests
48 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Shane Kempton
“Faith is to believe what you do not see; the reward of this faith is to see what you believe.” The quote from St. Augustine in the 4th century sounds surprisingly like Apple fanboy forum posts prior to the launch of the next magical “iSomething”. As technology continues to become more personal and more integrated with our lives, it’s begun to affect how we perceive our relationship to the world around us in ways that more closely resemble religion. Remember the panicky, out of body experience you had the last time you left your smartphone at home? With deepening integration, our tech changes the way we live and the makers of technology profoundly shape our society. We tend to think that these technologies are only tools, but they are becoming part our senses; they even affect our world view. That world view is being molded by the conveyors of our gadgets and apps as they define the way we interact with friends and family, choose what we can and cannot see, expand our access to ideas and even change the way we are able to think. Join me on this irreverent and hilarious romp through the past, present and future as we compare the fundamental ideologies’ of Apple, Google and Microsoft with historical religious movements, see why visionary technology creators are our new priests and why Steve Jobs is the new Pope.
Tags Solo, #technopriest
5:00 PM
to 6:00 PM
SXSW Accelerator: Hipmunk, Kabbage, Smartling, Udemy
18 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
5:00 PM
to 6:00 PM
SXSW Accelerator: Sphero, Tango, TwoChop, ViKi
15 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
5:00 PM
to 6:00 PM
SXSW Trade Show Social Hour by Explore.org
27 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
The SXSW Trade Show Happy Hour offers Austin hospitality, serving complimentary beverages and a break from your busy schedule. Come to the SXsaloon to relax, meet friends, and refresh before a big night.
Tags Trade Show, #SXsaloon
5:00 PM
to 6:00 PM
The 100 Thing Challenge
25 Attendees
Location
Austin Convention Center, Room 10AB
5:00 PM
to 6:00 PM
The Blogger Centipede: How Content is Eroding Credibility
23 Attendees
Location
Austin Convention Center, Room 15
Speaker Moises Chiullan, Kevin Kelly, Dustin Rowles, William Goss, Anne Thompson, Kate Erbland, Matthew Patches
As pervasive as the Internet has become, so has the notion that free content must be free for others to take. Plagiarism proves a constant issue, although a quick use of Google can spot offenders about as easily as it helps them, and bloggers find the concept of their “exclusives” rendered null and void almost instantly. How dumb must some be to take what isn’t theirs? How smart must others be to avoid merely regurgitating the latest press release? How heavily should we allow access to dictate content? How well are we serving an audience if it’s easier to put a question mark in the headline instead of making an honest-to-goodness phone call or two? How long can we wait to break news, and how much sourcing do we owe our readers? With the right combination of participants, I promise you that, while we may not be able to answer of these questions definitively, it'll make for a heated and humorous discussion as to what our news and opinions are truly worth at this moment* in our field. (*well, THAT moment in March; I can't imagine things will be much different by then).
Tags Film Criticism
5:00 PM
to 6:00 PM
The Tweets That Time (And You) Forgot
26 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Mick Darling
The conversations on Twitter and other social media add value to the common discourse (eg. Egypt, SXSWi, Superbowl GroupOn Fiasco, etc.) but even as the conversations happen we miss massive pieces, and afterward they become very difficult to find. The reliance on #hashtags and lack of intelligent searching and filters on most twitter clients complicates this conversation gap resulting in a balkanization of the Twitter-sphere. At the last #140Conf in NY during the course of one hour over 75% of the tweets on topic about the conference would not have shown up in a search for "#140conf" which is the main way for outsiders to get in on the conversation. My company is collecting comprehensive conversations from events like the #140conf events in LA and Boston, major sporting events, television premieres and political events like the Presidential State of the Union Address. We have been collecting as much of the complete conversation from these events as we can using smart searching techniques, special filtering, and good old fashioned human processing. Over the past year we have harvested tweets from these events and will demonstrate how content producers and audiences can recapture lost conversations. At SXSWi 2011 I will compare what parts of these conversations are most talked about and demonstrate what the audience has been missing, providing many examples of tools and techniques to bring more people into the public conversations, and how to find those older conversations that you may have lost.
5:00 PM
to 6:00 PM
Too Soon? Timing Topical Web Videos
19 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Learning the art of when and how to create a web video for maximum comedic and cultural impact, while being mindful of an issues timeliness.
Tags Panel, #Chtoosoon
5:00 PM
to 6:00 PM
Understanding Humans: New Psychology and the Social Web
83 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Gavin Bell, Jyri Engestrom
The internet is now social, but the tools and theories we use to understand it are rooted in a pre-social past. Much of the psychology inspired interaction design draws on information processing models from desktop application design. Perfect for shopping carts, not so good for understanding the social web. Newer psychological theories like Activity Theory or Actor Network theory can help us understand our need for tools like Twitter and Facebook. This world of post-cognitive theories understand social relationship and move beyond the simple world of goal directed tasks with neat closure. The social object is a great framing device for current applications, but Activity Theory has more to offer us. Every act is social in nature. Using this as a starting point this talk will explore how relationships form and how our interactions with each other on the internet form part of our wider experience. Learn how to pick the key objects and actions for your application. Understand the important social aspects of the interactions you support and how privacy affects these exchanges. The coming distributed social web are based on social objects, activity streams plus much protocol glue to connect them. These post cognitive theories are the framework from which they were derived, but there is much more to them that you can apply to your own projects.
5:00 PM
to 6:00 PM
Urgent Genius: Creating Topical Social Ideas At Speed
23 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Grant Hunter, Jon Burkhart
Watch the news. Get an idea. Stay up all night. Write. Design. Code. Seed it on one website. Get 25 million hits in 3 days. This is the new breed of hybrid creative. They're dangerous. They join start-ups. They revolutionize design and ad agencies. They're turning creative departments into newsrooms. This is a proactive place where what's topical is king, so the content must be created quickly. This is the only way it will have an immediate impact across all social channels. This means hours. Not days and weeks. These hybrid types have a motto: Do it now. Ask forgiveness later. It's easier than getting permission.
Tags Dual, #UrgentGenius
5:00 PM
to 6:00 PM
Beckinfield SXSW Actor Meetup
23 Attendees
Location
Copa
Type Party, Interactive
Relax with food and drink and network with other actors. Cast yourself at Beckinfield.com -- the first mass participation TV series!
5:00 PM
to 8:00 PM
Singapore ROARS
30 Attendees
Location
512
Type Party, Interactive
Soak up the sights and sounds of Singapore over food and drinks. Network with fellow entrepreneurs from the Lion City.
5:00 PM
to 8:00 PM
The Evri for iPad launch party
45 Attendees
Location
West Tent, Brush Square Park
Type Party, Interactive
To ring in SXSW and celebrate the launch of Evri for iPad, we are throwing a party where we'll have a band rocking, drinks and taco’s flowing and good times rolling.
Tags Party
5:00 PM
to 7:00 PM
GamesFTW Dinner Meetup
19 Attendees
Location
Pirahna Killer Sushi
Type Unofficial Party
Happy hour nom before the parties, time to connect with public sector people interested in gaming projects & game developers interested in weaving real world impact into play. Nonprofit Games group @TechSoup is sponsoring this informal munch-n-meetup during SXSW Interactive. More details to come as we settle on a location....leave a comment and tell us if you prefer sushi, appetizers or something else for dinner? Locals have a great suggestion for a place to gather?
5:00 PM
to 8:00 PM
5:10 PM
to 6:10 PM
Gary Vaynerchuk
47 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Best-selling author Gary Vaynerchuk will be appearing at the SX Bookstore to greet fans and sign copies of his latest work, The Thank You Economy.
5:15 PM
to 6:15 PM
User Experience and Cross Platform App Development
62 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Carlo Longino
Developing across different mobile platforms has long been a pain point for mobile developers, but what about designing for the same apps and services to run across multiple types of device form factors? New form factors don't just offer bigger screens or keyboards over mobile phones; users also interact differently with them. The most prevalent example of this is with iPhone apps moving to the iPad: creating a app for the tablet isn't simply about adapting it to a bigger screen, but utilizing the differences in hardware to offer users a better experience. This scenario is just the tip of the iceberg, though: Android is making its way into all types of devices, like Google TV, which will allow developers to create apps for both phones and televisions. GPS maker TomTom has announced that its future devices will run a version of WebKit and support third-party apps. Nokia's Terminal Mode and Continental's AutolinQ projects look to extend the app experience into automobiles. This panel seeks to build a high-level understanding of what successful cross-form-factor development entails, beyond simply adapting content for different display types. Attendees will learn best practices -- and educational failures! -- from leading designers and developers, and how they can incorporate emerging form factors into their apps and services to create an enhanced user experience.
5:20 PM
to 6:20 PM
Maureen Evans
2 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Maureen Evans will be stopping by the SX Bookstore to greet interested registrants and sign copies of her book, Eat Tweet.
5:30 PM
to 6:30 PM
Curation Nation
33 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Steven Rosenbaum, Steve Rosenbaum
If you make content, you want to get notice and get paid. But getting your blog or YouTube video viral is hard and not sustainable. So, embrace our inner Curator, and gather round the digital campfire. Good curation helps Makers and the web get smarter and more granular. Bad curation makes big piles of crap as SEO bait. Do you know the difference? We’ll look at great examples, explore tools, share solutions and address the guilt. Can you Create AND Curate? Yes you can.
Tags Book Reading, #CurationNation
5:30 PM
to 6:30 PM
The Intersection Between Mobile and TV
13 Attendees
Location
Austin Convention Center, Ballroom E
5:45 PM
to 6:45 PM
Designing for iPhone
60 Attendees
Location
Austin Convention Center, Ballroom E
5:50 PM
to 6:50 PM
Steven Rosenbaum
2 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Steven Rosenbaum will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Curation Nation: How to Win in a World Where Consumers are Creators.
6:00 PM
to 7:50 PM
6:00 PM
to 7:00 PM
SXSW Accelerator: Finalists Announced
13 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
6:00 PM
to 7:00 PM
The Nerdist with Chris Hardwick - Live Podcast Taping
14 Attendees
Location
Esther's Follies
Type Panel, Interactive
Actor, DJ, & host extraordinaire Chris Hardwick goes live at SXSW with his award winning podcast, usually recorded in the homes of notable comedians or entertainers, is sure to have you lol-ing.
6:00 PM
to 9:00 PM
9th Annual Nuclear Tacos Night at SXSW Interactive
154 Attendees
Location
East Tent, Brush Square Park
Type Party, Interactive
Join a loose confederation of geeks to share tears of joy that only come from experiencing Austin's hottest underground tradition: nuclear tacos.
6:00 PM
to 8:00 PM
ARM Party & Smart Mobile Device Showcase
64 Attendees
Location
Hangar Lounge
Type Party, Interactive
Want a peek at the latest and greatest mobile devices? Join ARM and our Partners for a night of food & drink, great music, gadget demos and raffle prizes.
Tags Party
6:00 PM
to 8:00 PM
Film Poster Gallery Reception Presented by Webtrends + Mofilm
38 Attendees
Location
Austin Convention Center
We’re rolling out the red carpet for this year’s design awards finalists. Come join Mofilm, as we toast to the artists of SXSW’s Film Design Competition. Enjoy complimentary drinks and apps, followed by a screening of this year’s Opening Title Sequence Finalists.
6:00 PM
to 8:00 PM
GDC @ SXSW Interactive
37 Attendees
Location
Red 7
Type Party, Interactive
Mix & mingle with your industry peers and learn more about GDC Online, the leading social & online games conference this Fall.
6:00 PM
to 9:00 PM
Graffiti Lounge brought to you by WebINK
78 Attendees
Location
W Hotel Terrace
Type Party, Interactive
Come celebrate your love of typography with live graffiti by Queen Andrea, the first US performance by Big Dada/Ninja Tune artist Dels, food, cocktails and more. SXSW Interactive 2011 badge required for entry- http://www.extensis.com/en/WebINK/samples/sxsw/.
Tags Party
6:00 PM
to 8:30 PM
Innovators and Entrepreneurs Networking Reception, sponsored by IBM
68 Attendees
Location
Four Seasons Hotel
Type Party, Interactive
Network and collaborate with your professional community of industry leaders, entrepreneurs, developers, academics, VC’s, IBM and IBM Business Partners. Please go to ibm.com/isv/go/sxsw to register to attend.
6:00 PM
to 9:00 PM
Rackspace + OpenStack Arcade Bash: Drinks, food and games
157 Attendees
Location
Kung Fu Saloon
Type Party, Interactive
Join Rackspace Hosting, the world’s leading specialist in the hosting and cloud computing industry, and OpenStack, the fastest growing open source cloud project creating the open standard cloud operating system, for some fun and arcade games! We hope to see you there, free food and drinks for all!
Tags Party
6:00 PM
to 8:00 PM
SoftLayer SXSW Cloud Mixer
40 Attendees
Location
Iron Cactus
Type Party, Interactive
Complimentary Food, Drinks and Shots. Stop by the SoftLayer Booth (#400) at The SXSW Trade Show for an Invite.
Tags Party
6:00 PM
to 10:00 PM
The SpiceRex Party
50 Attendees
Location
Lustre Pearl
Type Party, Interactive
Let your inner geek shine - enjoy free drinks and celebrate SXSW with a bright orange T-Rex!
6:00 PM
to 9:00 PM
Drupal Party
74 Attendees
Location
Elysium
Type Unofficial Party
SXSW Interactive is the week immediately following DrupalCon Chicago, and we're going to both. You should too.
DrupalCon ends on Thursday. SXSW begins on Friday, and runs until Tuesday. We're throwing the party on a Monday night, so you'll have a few days to recover from DrupalCon. Good luck with that.
Austin is home to SXSW Interactive AND the largest DrupalCamp to date. We expect this to be a huge bash, so we reserved Elysium -- which is three blocks from the convention center and holds a whole lotta people.
Hope you can join us!
6:00 PM
to 9:00 PM
Great British Booze-up
188 Attendees
Location
Shakespeare's Pub
Type Unofficial Party
The best party of SXSW returns! Expect much merriment courtesy of your British cousins, CitySocialising, Headscape, Pusher, Lanyrd Inc, The Team, and of course, Clearleft.
Naturally, we're already looking forward to the festivities. We’ve put some money behind the bar, and can't wait to share fun times and frosty beverages with you lovely, thirsty conference goers. Though be sure to get there early as numbers are limited.
Free booze, good music and even better company... what more could you ask for? We'll see you there!
Tags free booze, brits, clearleft, lanyrd, headscape, pusher, citysocialising, the team
6:00 PM
to 8:00 PM
Happy Cog Hosting Launch Party
37 Attendees
Location
Malverde
Type Unofficial Party
Happy Cog Hosting is high performance Linux/Apache/MySQL/PHP hosting for folks running high traffic websites. The service is unlike anything you’ve experienced. Come have a few appetizers and drinks with us and let us quickly tell you about it. Even if you don’t need hosting, you can chat with over 100 hand-picked industry influencers. It’ll be a networking bonanza.
Tags rsvp
Website http://happycoghosting.com/rsvp/
6:00 PM
to 9:00 PM
Poptent's Piano Bar Happy Hour
47 Attendees
Location
Pete's Dualing Piano Bar
Type Unofficial Party
Party time!
Come hang out and meet some of the Poptent gang in Austin, Texas!
Mark and Scott will be your hosts. We'll be at SXSW all week, but this is where we're really have some fun. If you're going to be in town for the festival, why not stop by, share a drink with us and get to know what Poptent is all about.
Poptent is a social network for independent, creative videographers just like you. You’ve been freelancing, polishing up your demo reel, building a business. Make real commercials for some of the world’s biggest brands. Imagine the CMO of a Fortune 500 company, or a Creative Director at a big ad agency, watching your spot and considering it for use in their advertising campaign!
Don’t know about you, but we think that’s pretty cool.
There are tens of thousands of creative minds here, from 100+ countries around the world. People like you.
Join us!
More about Poptent here:
http://poptent.net/
http://facebook.com/poptent
http://twitter.com/poptent
Tags free food, free booze, video, startup, advertising, marketing, crowdsourcing, creative
Website http://poptent.net
6:00 PM
to 9:00 PM
Silicon Valley Bank and NEA Tech Mixer
28 Attendees
Location
Parkside Restaurant
by invitation
NOTE THIS EVENT IS BY INVITATION ONLY
Type Unofficial Party
Silicon Valley Bank and NEA invite software and service representatives to
join our Tech Mixer during SXSW on Monday night, March 14, 2011.
Live music by Radiostar, with guest performance by Andrew Mason, CEO of Groupon.
This event is invitation only.
6:15 PM
to 7:39 PM
6:30 PM
to 8:05 PM
6:30 PM
to 7:50 PM
6:30 PM
to 8:11 PM
6:30 PM
to 12:00 AM
Plutopia 2011: The Future of Play
67 Attendees
Location
Mexican American Cultural Center
Type Party, Interactive
Plutopia Productions presents its 2011 signature "sense event," themed The Future of Play, featuring Lee Ranaldo (of Sonic Youth) and Text of Light, Intimate Stranger and Telefunken, Scenocosme's Akousmaflora interactive hanging gardens, Nullsleep, The Total Unicorn Experience, and Video Jack. Talks by Bruce Sterling, Joe Tankersley of Disney Imagineering, and David Merrill of Sifteo.
6:30 PM
to 7:30 PM
StartupBus Finals
45 Attendees
Location
Hilton Hotel
Type Party, Interactive
Five buses full of entrepreneurs are descending on SXSW from around the country. Come see what they built along the way!
6:45 PM
to 8:29 PM
6:45 PM
to 8:30 PM
7:00 PM
to 8:30 PM
7:00 PM
to 9:00 PM
20x2
63 Attendees
Location
The Ghost Room
Type Party, Interactive
Twenty handpicked creatives, two minutes each, one question between ‘em. 20x2’s eleventh SXSW answers ‘Why Did You Do It?’
7:00 PM
to 2:00 AM
Blogger Party
85 Attendees
Location
Six Lounge
Type Party, Interactive
Come join the Blogger crew as we host another SXSW bash filled with good people, live music, and of course – free drinks!
7:00 PM
to 10:00 PM
Film Florida Fish Fry
67 Attendees
Location
Paradise
The Florida Fish Fry is back and more sizzling than ever! Join Film Florida for some fried fish, conch fritters, key lime tarts, beers and cocktails and a not-to-be-missed live performance by Afro-Cuban-Funk-DJ amazeband, Spam Allstars (scored SXSW film, "Square Grouper") to honor Florida film, music and interactive artists at SXSW '11!
7:00 PM
to 12:00 AM
GSD&M + Google Present: THE INDUSTRY PARTY
160 Attendees
Location
GSD&M
Type Party, Interactive
Join us for a night of listening, learning, drinking & networking. With live music from the Mother Truckers, J. Roddy Walston and the Business plus other special guests. And an art gallery featuring works from Daniel Johnston, Magda Sayeg, Hugh MacLeod, Ian McLagan, Dave Mead + many more. Show your SXSW badge for entry or rsvp to sxswparty@gsdm.com.
Tags Party
7:00 PM
to 9:00 PM
SAGIndie/WGAWest Reception
28 Attendees
Location
Lanai
We got it all: food, drinks and the career info filmmakers need for your upcoming projects! Reps will be on hand to answer your questions while you party Austin-style. Filmmaker or Panelist Badge Required.
7:00 PM
to 8:00 PM
Shutterstock - Rock Out With Your Stock Out!
22 Attendees
Location
TBA
Free entry with badge, enter your name to win a $500 Apple gift card! Photobooth, Party photographer, Temporary Tattoos, Swag, and a Rock DJ
Tags Party
7:00 PM
to 10:00 PM
Shutterstock - Rock Out With Your Stock Out!
39 Attendees
Location
TBA
Type Party, Interactive
Free entry with badge, enter your name to win a $500 Apple gift card! Photobooth, Party photographer, Temporary Tattoos, Swag, and a Rock DJ
Tags Party
7:00 PM
to 10:00 PM
gdgt live in Austin
147 Attendees
Location
PureVolume House
Type Unofficial Party
Hey Austin, gdgt is coming back to town! Join us at 7pm on Monday, March 14th at the PureVolume House for the gdgt live party and meetup!
You don't want to miss this, especially since we'll have free gdgt t-shirts and cellphone cases for the first few hundred people who show up, plus a bunch of awesome giveaways (and, as always, a ton of hot new gadgets to play with).
7:15 PM
to 9:01 PM
7:30 PM
to 8:38 PM
7:30 PM
to 8:40 PM
7:30 PM
to 9:00 PM
Visualizing Our Future: Space, Media & Web Exploration - a Minitalk
43 Attendees
Location
Avaya Auditorium
Type Party, Interactive
Four 20-minute presentations on diverse topics related to data-visualization and web-based visual media technologies and techniques with a panel-style Q&A/audience interaction at the end. Features: NASA/JPL keynote, TACC/ACES Vizlab open house w/ live realtime demos of 307Megapixel display wall (the country's highest resolution display of it's type) and 4K projection system, 100CPU compute farm, multi-GPU visual computing cluster, etc.
Tags Party
7:30 PM
to 2:00 AM
Raw Deal Pre-SXSW Showcase
22 Attendees
Location
Red Eyed Fly
Type Unofficial Music
Speaker/Artist(s) Info
Outside Stage
For The Most Part - 12 midnight
Lug - 11pm
The Hooch - 10pm
Matches For Memories - 9pm
Automatic Cycle - 8pm
In The Lounge
Tommy & The High Pilots - 12:30
Again For The Win - 11:30
Black Ladder - 10:30
Stumbledrunk - 9:30
Knock On Wood - 8:30
All Ages Show!!!!
, 10 Bands + Free Show = YES!!!!!
8:00 PM
to 9:00 PM
Comedy Showcase: John Oliver’s New York Stand-Up Show (early)
1 Attendees
Location
Esther's Follies
John Oliver’s New York Stand-Up Show is live at SXSW. In anticipation of the Season 2 premiere on March 24th, John will host a special evening with a few of his favorite comics from his eponymous Comedy Central series.
8:00 PM
to 12:00 AM
Explore.org Party
32 Attendees
Location
Swan Dive
Wanted: Explorers! Join explore.org for an inspired evening of music, film and truly unique experiences that you will not soon forget. Many special performances and treats for all of the senses have been expertly curated to tickle your imagination. And also, there are complimentary beverages!
8:00 PM
to 10:00 PM
Open Beta
41 Attendees
Location
Friends
Type Party, Interactive
Start the night with Open Beta, an event that brings together interactive professionals, entrepreneurs, and enthusiasts. Afterwards, DJ Ostara entertains the crowd. Free food, drink, and wifi hotspot. www.oklahomafilm.org or 800-766-3456.
8:00 PM
to 9:00 PM
Hilary Sloan
5 Attendees
Location
Republic Live
Type Unofficial Music
HoustonTXSW* supports and promotes Houston's creative community -- highlighting its film, interactive/tech, and music talent -- by bringing them together and spotlighting Houston at a single event during the annual SXSW conference in Austin. Started in 2009, HoustonTXSW has grown exponentially, along with the vibrant community it supports. This year, we partnered up with C2 Creative (501c3) to raise awareness and money for their Creative Incubator program!
On March 14 @ Republic Live Austin, we'll have a three-ring circus lined up for you, including:
- 4pm-6pm : HOUSTON FILM TALKS & SCREENINGS (click here for schedule)
- 6pm-8pm : HOUSTON INTERACTIVE MIXER Presented by PKF TEXAS
- 8pm-12am : HOUSTON MULTIMEDIA & LIVE MUSIC PERFORMANCES
Website http://www.houstontxsw.us/music/
8:00 PM
to 9:00 PM
The Lemurs
25 Attendees
Location
Venue 222
Type Unofficial Music
This is a free show being hosted by Wearcast.
Wearcast is a simple way to take a thought, statement and expression and turn it into a designer quality t-shirt instantly. No design skills are required and its as easy as sending a tweet or updating your Facebook status.
8:00 PM
to 11:00 PM
Hubvine Launch Party
50 Attendees
Location
Key Bar
Type Unofficial Party
Celebrate the official Hubvine launch during SXSW **NO BADGE REQUIRED** Featuring a 20' projection screen with Guitar Hero, live music, food, and a real Laser Tag gun fight in a Texas saloon!
IT'S TIME TO CELEBRATE!
We've been working for almost two years to bring Hubvine to the world, so it's damn time we had a big party to celebrate. And what band could best help us celebrate? The Damn Times, of course.
But the party doesn't stop with high-energy rock-n-roll -- we also have:
* 20' projection screen with Guitar Hero
* Laser Tag inside a real Texas bar
* FREE cookies from CrazyGoodCookies
* And much, much more ...
***MORE INFO***
Learn how you can get VIP access to Guitar Hero, Laser Tag, or possibly get free accounts on Hubvine, visit the official Hubvine Launch Party event page and Register to come:
http://www.hubvine.com/event/EventDetails.aspx?eid=1f5d8f60-8981-411a-a75a-0dc81829d803
~~~~~~~~
Laser Tag provided by Games2U
Live music by The Damn Times
Cookies by CrazyGoodCookies
8:00 PM
to 2:00 AM
Major Rager presented by Groupme, Hashable, Dailybooth & Spin
82 Attendees
Location
Cedar Street Courtyard
8:00 PM
to 10:00 PM
Mashable House: VIP Dinner and Cocktails
15 Attendees
Location
Buffalo Billiards
by invitation
8:00 PM
to 10:00 PM
Wearcast Beta Launch Party
49 Attendees
Location
Venue 222
Type Unofficial Party
Speaker/Artist(s) Info
Ted Leo:
Ted Leo is a unique artist for these times. He provides a near perfect combination of politics, art, punk values and humor in his songwriting and the combination is resonating with people all over the world. Having toiled for years in the punk underground with both his former band Chisel and his solo effort Ted Leo/Pharmacists, now is definitely the time that Ted Leo is primed to break out into the mainstream. He's been praised by Spin Magazine, MTV, Rolling Stone, Magnet, New York Times and been a guest on Late Night with Conan O'Brien.
The Dig:
Members of The Dig have played music together since they were ten years old. Originally from the New York City area, these guys have created an devotional following which led them to get signed by Paradigm Talent Agency. Their songs such as "Carry me home" and "Two Sisters" will leave you in a hypnotic trance from the explosive climaxes.
Bad Veins:
Bad Veins are a rarity in today’s musical landscape: An act who didn’t set out to become critical darlings or the next “buzz” band, but managed to achieve both after only playing a handful of shows. However, despite the fact that Bad Veins’ music has been instantly embraced since their inception in late 2006, the duo of Benjamin Davis and Sebastien Schultz decided not to rush out the disc you’re currently holding in your hand. The result is Bad Veins, an album that’s unique but familiar, and not only lives up to the hype but surpasses it. Looking back, it’s hard to believe it all started out a little over two years ago in a non-descript attic in Cincinnati, Ohio.
The Lemurs:
Coming up at a time when the dance-rock wave was reaching its crest, the Lemurs initially drew comparisons to Bloc Party, The Faint, Franz Ferdinand, and the Killers. But for every synth melody or dance beat employed, the Lemurs find a counterbalance of raw, driving guitar and frenetic rhythm that imbues their music with a crackling atmospheric sheen and anxious intensity. The result is a fast paced, layered sound that owes as much to the pop lushness of My Morning Jacket as to the broader explorations of Television. With the recent addition of What Made Milwaukee Famous singer Michael Kingcaid, The Lemurs are back in the studio recording a full-length set for 2011 release. They are also based in Austin, TX.
Ted Leo will be performing live along with other famous bands. This is a free show being hosted by Wearcast.
This is the Official Launch Party of Wearcast so be sure to plan on coming.
Wearcast is a simple way to take a thought, statement and expression and turn it into a designer quality t-shirt instantly. No design skills are required and its as easy as sending a tweet or updating your Facebook status.
9:00 PM
to 10:30 PM
9:00 PM
to 10:36 PM
9:00 PM
to 10:40 PM
9:00 PM
to 10:00 PM
No Reservations: A Highly Spirited Film Panel
11 Attendees
Location
La Zona Rosa
Speaker Owen Egerton, Timothy League, Tom Quinn
Find out what industry secrets leak out of the mouths of the film industry's finest, most devilish raconteurs and enfants terrible after they've had a few cocktails.
Tags All Ages
9:00 PM
to 2:00 AM
Austin Chronicle Film Bash
86 Attendees
Location
La Zona Rosa
Join The Austin Chronicle and Santa Fe Natural Tobacco Company for The Austin Chronicle Film Bash! Grab a drink on us, eat food from local Austin restaurants and listen to live music from THE BRIGHT LIGHT SOCIAL HOUR. Make sure to stop by the Austin Chronicle booth during the Trade Show to get your pass to the party. You must have a pass for admittance. SXSW Film, Gold or Platinum Badge required to redeem pass. Also, join us from 9 - 10pm for NO RESERVATIONS: A HIGHLY SPIRITED FILM PANEL Find out what industry secrets leak out of the mouths of the film industry's finest, most devilish raconteurs and enfants terrible after they've had a few cocktails.
9:00 PM
to 2:00 AM
Celebrating the Beauty of the Web, hosted by the Internet Explorer 9 team
97 Attendees
Location
ACL Live at The Moody Theater
Type Party, Interactive
Free drinks and great music performances from Yeasayer, The Head and The Heart, and Fences.
9:00 PM
to 11:00 PM
CHROMA
49 Attendees
Location
Mohawk
Type Party, Interactive
CHROMA is the ultimate showcase of incredible digital and interactive experiences. Awaken and inspire your creative mind during at this unbelievable SXSW Spectacular.
9:00 PM
to 1:00 AM
Funny or Die & Tumblr's LOL Reblog party
228 Attendees
Location
Highball
Type Party, Interactive
An epic night of fun with skeeball, bowling, karaoke, AND dancing. All under one roof with an amazing DJ and Free Booze.
Tags Party
9:00 PM
to 2:00 AM
SAY Media presents Local Natives @ SXSW
121 Attendees
Location
Speakeasy
Type Party, Interactive
SAY: is hosting a one night-only music festival featuring the Local Natives and five emerging indie artists during SXSW Interactive.
Tags Party
9:00 PM
to 1:00 AM
See The World with Gowalla
273 Attendees
Location
The Belmont
9:00 PM
to 10:00 PM
Bad Veins
24 Attendees
Location
Venue 222
Type Unofficial Music
This is a free show being hosted by Wearcast.
Wearcast is a simple way to take a thought, statement and expression and turn it into a designer quality t-shirt instantly. No design skills are required and its as easy as sending a tweet or updating your Facebook status.
9:00 PM
to 10:00 PM
Roky Moon And Bolt!
6 Attendees
Location
Republic Live
Type Unofficial Music
HoustonTXSW* supports and promotes Houston's creative community -- highlighting its film, interactive/tech, and music talent -- by bringing them together and spotlighting Houston at a single event during the annual SXSW conference in Austin. Started in 2009, HoustonTXSW has grown exponentially, along with the vibrant community it supports. This year, we partnered up with C2 Creative (501c3) to raise awareness and money for their Creative Incubator program!
On March 14 @ Republic Live Austin, we'll have a three-ring circus lined up for you, including:
- 4pm-6pm : HOUSTON FILM TALKS & SCREENINGS (click here for schedule)
- 6pm-8pm : HOUSTON INTERACTIVE MIXER Presented by PKF TEXAS
- 8pm-12am : HOUSTON MULTIMEDIA & LIVE MUSIC PERFORMANCES
Website http://www.houstontxsw.us/music/
9:00 PM
to 1:00 AM
9:15 PM
to 11:25 PM
9:30 PM
to 10:55 PM
9:30 PM
to 10:57 PM
9:30 PM
to 9:37 PM
9:45 PM
to 10:37 PM
9:45 PM
to 11:09 PM
10:00 PM
to 11:15 PM
10:00 PM
to 2:00 AM
Village Voice Media's Interactive Party
155 Attendees
Location
Paradise
Type Party, Interactive
Open Bar. Smoking Patio. Sounds provided by Tokimonsta. RSVP at sxsw.villagevoicemedia.com by 3/13 to get on the list.
10:00 PM
to 11:00 PM
Mason Lankford & The Folk Family Revival
17 Attendees
Location
Republic Live
Type Unofficial Music
HoustonTXSW* supports and promotes Houston's creative community -- highlighting its film, interactive/tech, and music talent -- by bringing them together and spotlighting Houston at a single event during the annual SXSW conference in Austin. Started in 2009, HoustonTXSW has grown exponentially, along with the vibrant community it supports. This year, we partnered up with C2 Creative (501c3) to raise awareness and money for their Creative Incubator program!
On March 14 @ Republic Live Austin, we'll have a three-ring circus lined up for you, including:
- 4pm-6pm : HOUSTON FILM TALKS & SCREENINGS (click here for schedule)
- 6pm-8pm : HOUSTON INTERACTIVE MIXER Presented by PKF TEXAS
- 8pm-12am : HOUSTON MULTIMEDIA & LIVE MUSIC PERFORMANCES
Website http://www.houstontxsw.us/music/
10:00 PM
to 11:00 PM
10:00 PM
to 11:00 PM
Ted Leo
80 Attendees
Location
Venue 222
Type Unofficial Music
This is a free show being hosted by Wearcast.
Wearcast is a simple way to take a thought, statement and expression and turn it into a designer quality t-shirt instantly. No design skills are required and its as easy as sending a tweet or updating your Facebook status.
10:00 PM
to 2:00 AM
Mashable House: Official Mashable Night 2 SXSWi 2011 Party
198 Attendees
Location
Buffalo Billiards
Type Unofficial Party
Speaker/Artist(s) Info
Eclectic Method upstairs
Networking downstairs
Website http://mashable.com/sxswi/
10:00 PM
to 2:00 AM
Thrillist Takes Over SXSW
114 Attendees
Location
Liberty
Type Unofficial Party
Speaker/Artist(s) Info
Royal Bangs
Hugo
The Hood Internet
Team Fabrication
Celebrate the fusion of Interactive and Music at SXSW with Thrillist's blowout concert bash at Austin's historic Antone's, which'll feature decadent drinks and live music from Royal Bangs, Hugo & The Hood Internet, which despite their name does not require you to speed through the web with your doors locked and windows up.
Company Thrillist
10:15 PM
to 12:05 AM
10:30 PM
to 11:30 PM
Comedy Showcase: John Oliver’s New York Stand-Up Show (late)
1 Attendees
Location
Esther's Follies
John Oliver’s New York Stand-Up Show is live at SXSW. In anticipation of the Season 2 premiere on March 24th, John will host a special evening with a few of his favorite comics from his eponymous Comedy Central series.
11:00 PM
to 12:00 AM
Co-Pilot
7 Attendees
Location
Republic Live
Type Unofficial Music
HoustonTXSW* supports and promotes Houston's creative community -- highlighting its film, interactive/tech, and music talent -- by bringing them together and spotlighting Houston at a single event during the annual SXSW conference in Austin. Started in 2009, HoustonTXSW has grown exponentially, along with the vibrant community it supports. This year, we partnered up with C2 Creative (501c3) to raise awareness and money for their Creative Incubator program!
On March 14 @ Republic Live Austin, we'll have a three-ring circus lined up for you, including:
- 4pm-6pm : HOUSTON FILM TALKS & SCREENINGS (click here for schedule)
- 6pm-8pm : HOUSTON INTERACTIVE MIXER Presented by PKF TEXAS
- 8pm-12am : HOUSTON MULTIMEDIA & LIVE MUSIC PERFORMANCES
Website http://www.houstontxsw.us/music/
11:00 PM
to 12:00 AM
The Dig
19 Attendees
Location
Venue 222
Type Unofficial Music
This is a free show being hosted by Wearcast.
Wearcast is a simple way to take a thought, statement and expression and turn it into a designer quality t-shirt instantly. No design skills are required and its as easy as sending a tweet or updating your Facebook status.
11:15 PM
to 12:15 AM
11:30 PM
to 1:20 AM
11:30 PM
to 12:53 AM
11:59 PM
to 1:29 AM
11:59 PM
to 1:31 AM
9:30 AM
to 10:30 AM
Accessibility for the Visually Impaired: Groundbreaking New Technologies
41 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Genevieve Wilkins, Michael Cooper
Over the last decade the internet has been an integral part of the African-American, LGBT and Hispanic marketing segment, going from underserved marketing niches to coveted marketing territory. Now we see a new burgeoning marketing group on the internet, the visually impaired. People are living longer, and as we grow older our sight diminishes allowing us to need new technology and standards on the internet. So, what do we do and how do we reach these new internet users? This session will discuss the next steps in providing consistent access to the web for these new users. Michael Cooper, a web accessibility specialist with the Web Accessibility Initiative (WAI) at the W3C will discuss the initiative and technology that will promote better user experiences for the visually impaired.
Tags Panel, #VisualTech
9:30 AM
to 10:30 AM
Art, Architecture 2.0: Digital Spirit Invades Physical Innovation
36 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker Christophe Cauvy
The digital revolution has allowed people not only to come up with great ideas but also to execute them. With digital technologies, you don’t need raw materials, factories, distribution centres, stores… you can reach a worldwide audience quickly and cheaply just by using your brain and your PC. This innovation-led culture is now ubiquitous, and it looks like it has inspired (or liberated) not only entrepreneurs and businesspeople, but also civil servants, engineers, artists and architects: even if their ideas belong to the “physical” world, their approach belongs to the digital culture. This presentation provides example of this new spirit of liberation in arts & architecture: from a science-fictionesque tram station in Austria, a giant mirror in an Italian village (http://bit.ly/al875a ), a physically crowd-sourced piece of art and a twitter-inspired theatre play to the ultimate hotel experience in Paris (http://tinyurl.com/ybxjlty ) and so on. We live in a more open society where creativity is less constrained by cultural, technological and financial constraints, and where innovation is paramount. Are people, businesses and governments ready for this?
Tags Panel, #ArtArchitecture2.0
9:30 AM
to 10:30 AM
Checkin 2 Checkout: Mobile Audience Engagement in 2011
61 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
In an extension of the Clay Shirky, Here Comes Everybody, logic, now that background processing is possible on iPhones and iPads as well as Androids, the possibility of having a global audience on alert is possible via mobile devices on Android and iOS. What are the new possibilities that news and entertainment providers have to keep an audience engaged with the next LeBron moment? What will democratization of events look like in terms of the mobile UX, and how important will private events be in relation to public events now that the barrier to communicating to EVERYONE in any time zone at any time will come crashing down?
9:30 AM
to 10:30 AM
Day Stage presented by Ogilvy
15 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Alas, Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
Tags Lounge
9:30 AM
to 10:30 AM
Ditch the Book: Running a Business YOUR Way
51 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker Espree Devora, Giang Biscan, Ian Sanders, Lewis Howes, Shane Mac, Liam Martin
The perceived wisdom for business success is that you need to follow the rules. Sure, there’s room to be a maverick but you still need to have a 5 year plan, a marketing strategy, a HR department, a path to profit. Now the rule book is going out of the window as people prove you can be a success by putting passion and authenticity at the heart of their business, and doing it their way without compromise. Ideas like business unplanning and freemium models are busting the myths and disrupting the status quo. Now there’s a new generation of role models from Gary Vaynerchuk to 37signals who are proving that by keeping it real and eschewing a big strategy, they can still be a success. Ditch the rule book is for freelancers, start-ups, executives and entrepreneurs. It’s for anyone who needs an injection of fresh thinking to shake things up: to be a game-changer whilst staying true to their DNA. It’s brought to you by a bunch of guys with their own stories of how they ditched the rule book. These stories will educate, inspire and hopefully entertain. But we also want to create a forum for participation and interaction with contributions from the floor. Ditching the rule book can bring you breakthroughs in your business whilst making sure your business stands out in the crowd. Ditch The Rule Book is for 'rebels without a suit' and anyone looking to revolutionize their business by doing it YOUR way.
Tags Panel, #ditchrules
9:30 AM
to 10:30 AM
Engineering vs. Psychology in Social Media: A Conversation
34 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Stephanie Dub, Jesper Andersen
As we continue to embrace all forms of social media, we unwittingly allow privacy settings and engineered functionality dictate the evolution and devolution of our relationships. We're beginning to see a new model of relational progression that is constructed by the levels of 'friendship' or 'following' allowed on sites, not necessarily what is psychologically beneficial. With establishing social sites in an industry where success and product value are measured by data sets, user base growth, and scalability comes an ever growing ignorance of the distinction between building a successful service using computers and building a successful model of relationships. Is it possible that the immediately fulfilling and addicting satisfaction of social media site use conceals the concept that the rules, metrics, and system preferences which define the world of tech and internet are not necessarily the ones that should be defining our relationships? This presentation will take a look at the differences between psychological relational progression and the new world of engineering defined relationships. We will discuss the nuances and experiences that are important to relationships and how they integrate, or don't, with the informal new relationship model that social technology is creating. We'll then discuss how we foresee coming back to a middle ground between socially engineered and naturally occurring relational experiences.
Tags Dual, #EngVSPsych
9:30 AM
to 10:30 AM
Hacking RSS: Filtering & Processing Obscene Amounts of Information
45 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Dawn Foster
Information overload is less about having too much information and more about not having the right tools and techniques to filter and process information to find the pieces that are most relevant for you. This presentation will focus on showing you a variety of tips and techniques to get you started down the path of looking at RSS feeds in a completely different light. The default RSS feeds generated by your favorite blog or website are just a starting point waiting to be hacked and manipulated to serve your needs. Most people read RSS feeds, but few people take the time to go one step further to hack on those RSS feeds to find only the most interesting posts. I combine tools like Yahoo Pipes, BackTweets, PostRank and more with some simple API calls to be able to find what I need while automatically discarding the rest. You start with one or more RSS feeds and then feed those results into other services to gather more information that can be used to further filter or process the results. This process is easier than it sounds once you learn a few simple tools and techniques, and no “real” programming experience is required to get started. This session will show you some tips and tricks to get you started down the path of hacking your RSS feeds.
Tags Solo, #hackingRSS
9:30 AM
to 10:30 AM
How Social Applications SCORE in the Cloud
9 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Josh Fraser
To effectively bring a social app to the market, companies must focus not only on design and marketing, but also on the underlying – and often unglamorous – job of managing their IT infrastructure. The hope, if not the expectation – is to achieve rapid and massive popularity across the world. But many compute infrastructures are not capable of handling unpredictable growth and scaling, much less support fast, day-to-day development cycles. In the fast paced social app industry, development teams must have the technology agility to stay ahead of the curve. The audience will learn best practices for launching apps in the cloud and discover how industry leaders including Zynga, Playfish, and Crowdstar are using cloud computing to manage and grow their infrastructure. This session will also discuss the use of cloud computing throughout the entire application lifecycle -- from concept and development to end-of-life. This session is sponsored by RightScale.
Tags Sponsored Panel
9:30 AM
to 10:30 AM
Innovating & Developing with Libraries, Archives & Museums
42 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Danielle Plumer, Deborah Boyer, Jon Voss, Michael Edson
For centuries, libraries, archives, and museums have been creating structured data, organizing information, and managing metadata in order to organize and share cultural artifacts and knowledge with the public. Unfortunately, the bulk of these systems have evolved in isolation, long before the advent of the World Wide Web. However, the convergence of developments in culture and technology are resulting in exciting new ways for individuals and developers alike to interact directly with unprecedented amounts of structured data, historical photos and archives, and more. Expert developers and project managers in this field will lead a discussion focused on the question: How can developers leverage open data from libraries, archives and museums being made available to the public? Panelists will review new developments and highlight examples, considering use cases with Linked Data, Flickr Commons, Smithsonian Commons, mobile apps, and scalability.
9:30 AM
to 10:30 AM
Innovation Dot Gov: Designing Democracy for the Age of Networks
22 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Beth Simone Noveck
Former White House Deputy CTO and Open Government leader addresses how to use technology to design smaller and smarter government for the 21st century. Bringing innovation to the public sector doesn’t require new legislation or new budgets. It requires changing the default way of working from closed to open.
9:30 AM
to 10:30 AM
Innovation: What Happens in Budapest Stays in Budapest?
10 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Speaker Peter Arvai, Marton Anka, Peter Halacsy, Henry Copeland, Zsolt Remenyi
In theory, with global brands, instant communication and efficient markets, innovative sites in one country should be quickly copied in others. But cultural idiosyncrasies, language barriers and entrepreneurial egos often conspire to limit the diffusion of innovation. This panel looks at the web culture in Hungary, a European innovation hub, to evaluate its web imports and exports. Are entrepreneurs overlooking opportunities for innovation arbitrage between countries?
Tags Panel
9:30 AM
to 10:30 AM
Internets, How Do They Work?: Lessons from ROFLCon
69 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Chris Kelty, Christina Xu, Diana Kimball, Tim Hwang, Tim O'Reilly, Diana Kimball
What do you learn when you get the entire internet together in one room? In this panel, the cofounders of ROFLCon (Tim Hwang, Diana Kimball, and Christina Xu) will share what they’ve learned from cramming the internet’s celebrities, content creators, and community organizers into the same space as their fans and the academics that study it all. We will give you the condensed, Cliff Notes version of what guests like moot, Mahir Cagri, Ben Huh, Tron Guy, and Autotune the News have revealed about the currents at work underneath the internet universe. Beyond merely sharing some moments and the usual pictures of funny cats, we’re also going to focus in a bit on the even more amusing backstage of putting something like this on. What have we learned? How are we thinking about events around internet culture now? And how/why did we get Leeroy Jenkins to do our conference security? This panel will also be taking a step back to grapple with some of the questions that have emerged as the most important in our dealings with the internet at ROFLCon: what happens when internet culture becomes big business? What counts as an “internet culture”? What are the ethics of operating in this evolving ecosystem?
9:30 AM
to 10:30 AM
Long After the Thrill: Sustaining Passionate Users
79 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Stephen Anderson
Suffering from "game fatigue" yet? While many sites have slapped on badges and points to make things more engaging, the companies that "get it" have a better understanding of the psychology behind motivation. They know how to design sites that keep people coming back again and again. So what are the secrets? What actually motivates people online? How do you create sustained interest in your product or service? We'll look at everything from game design to learning theories to neuroscience to understand what motivates--and demotivates--people over the long haul. NOTE: This is a follow-up to the 2010 SXSW presentation "Seductive Interactions" where I focused primarily on initial engagement. Where that presentation discussed "getting to first base" with our users, this one looks much farther out at how to create "lifelong love and devotion."
9:30 AM
to 10:30 AM
Made It So (Interface Makers in Movies)
39 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
To conclude their trilogy of successful presentations at SxSW about the analysis of interfaces in science fiction, the authors of Make it So will invite a collection of production designers who have been responsible for on screen interfaces to share and discuss their work. (This panel had to be canceled last year. Consider it a comeback.)
9:30 AM
to 10:30 AM
Profiting from Technology: Online, Offline and On Tour
13 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Speaker Bram Bessoff, Bryan Calhoun, David Claassen, Fred Croshal, Kimberly Thompson, Frederick Croshal
Artists are leveraging new technologies and smart marketing to re-define success in today’s music industry. This panel features reps of innovative, tech-savvy artists and best-in-show technology providers to discuss trends and success stories - from tour-centric to online marketing strategies - using innovation and technology to boost the bottom line. Since technology start-ups are a dime a dozen, its critical to know which strategies and companies will drive your success while making you the most money online, offline and on the road.
9:30 AM
to 10:30 AM
Recruiters are Full of Shit, I Am One
24 Attendees
Location
Hilton, Salon A
Type Panel, Interactive
In the wake of one of the worst economic disasters in our lifetimes, recruiters/headhunters can hold the golden ticket to finding a dream job. Mega corporations are moving to vendor managed processes that silence the average job seeker and all but force them into the waiting arms of a headhunter. Job seekers new to town and new to a job market rely heavily on the knowledge of recruiters to shine a light on who's hiring. What's not mentioned are the massive turnover numbers inside the "search industry". 70% quit within the first year and then those that stay wonder why job seekers despise working with them. This panel will feature both sides of the coin. (1) Recruiters (technical) that have proven successful in their respective industries but had to battle to achieve independence among the masses of greasy sales folk. (2) Job seekers (software developers) that have gone through horrible processes and are not only unafraid to share the horrors but can speak intelligently about what the loved and hated. A no holds barred session of what works and what doesn't and more importantly why and why not. In the spirit of SXSW, ample time will be given to dauntless dialogue from those in attendance. The veil of secrecy will be dropped.
9:30 AM
to 10:30 AM
Straight Talk: Making Social Work from 9-to-5
23 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Andrea Merry, Jacob Mullins, Tabrez Sayed, Andrew Jones
Mark Zuckerberg recently said there's an opportunity to rethink any industry in a social way. His predictions are beginning to take hold in the business world. In this session, we'll explore how today, different industries are being completely remade with new applications of social technology. We'll also hear what it took to build "the Facebook for IT" and how tech companies are tapping into social business networks to engage and connect directly with buyers around the world. This includes insights from social media experts from Altimeter Group, Microsoft and others, who will give first hand accounts of how social is transforming the way companies market and sell. This session is sponsored by Spiceworks.
Tags Panel, #social9to5
9:30 AM
to 10:30 AM
The Epic Fail of BitTorrent Indie Film Lawsuits
Location Austin Convention Center, Room 18ABCD
Location Austin Convention Center, Room 18ABCD
Speaker Eva Galperin, Charles Mudd, Julie Samuels
The U.S. Copyright Group has quietly targeted tens of thousands BitTorrent users for legal action in federal court in Washington DC. The defendants, all Does, are accused of having downloaded independent films such as "Far Cry," "Steam Experiment," and "The Hurt Locker" without authorization. What is the U.S. Copyright Group? How are they suing so many people? What should you do if you're sued? If you're a movie fan, should you be worried? If you're the producer of an independent film, should you be suing your fans? We're going to find out. LEVEL: Beginner
9:30 AM
to 10:30 AM
Tuesday Yoga
26 Attendees
Location
Austin Convention Center, Room 8A
Type Panel, Interactive
Speaker Ari Stiles
If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
9:30 AM
to 10:30 AM
Unwritten Rules: Brands, Social Psychology and Social Media
94 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Ben McAllister, Kate Canales
When a friend invites you to dinner, you bring wine or flowers – not $100 cash – as a gesture of thanks. That goes without saying. But if a brand comes to dinner, what should they bring? When it comes to social media, there are unwritten rules for how to behave that many brands simply aren't getting. Brands are grappling with social media as they try to find a place at our virtual dinner table. Some brands get it, some gaffe it. The rules, it turns out, are hidden in basic social psychology. The established behaviors of friendship are the prevailing rules of the road in social media: sharing valuable information, entertaining one another, support in a crisis, celebration of a personal achievement. But the established behaviors of transactions (the way we historically interact with brands) can feel awkward and forced in social media. So how can brands build trust with their networks while being social like a friend? This session will look at social media behavior and what brands can do to become a delightful guest and valuable contributor at our virtual dinner party.
Tags Dual
9:30 AM
to 10:30 AM
We First: How Social Media can Remake Capitalism and Build a Better World
12 Attendees
Location
Austin Convention Center, Ballroom G
9:30 AM
to 10:30 AM
Wikileaks, the Web, and the Long, Strange Journey of Journalism
47 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Ben Werdmuller, James Moore, Scott Braddock
Is it morally correct for the US to pursue prosecution of Wikileaks founder Julian Assange? Is alleged leaker of military documents Bradley Manning a hero or a traitor? And what do Wikileaks and the Internet mean to the future of journalism? James Moore, the New York Times bestselling author of "Bush's Brain," is joined by technologist Ben Werdmuller from the UK, the creator of one of the web's early social networking platforms, and KRLD Dallas radio host Scott Braddock, to discuss "Wikileaks, the Web, and the Long, Strange Journey of Journalism." Moore will lead the panel by arguing that Assange and Manning are heroic figures and ought to be honored in a culture that requires information to sustain a democracy. Werdmuller will offer his insight on the Internet’s long term reach and impact with regard to information, systems, and public access to data that was previously unavailable, and Braddock will articulate the perspective that Assange and Manning have done harm to America and its allies and need to be treated as people who have acted outside of the law. Audience participation and questions will be encouraged.
Tags Dual
9:30 AM
to 10:30 AM
Wikipedia: A Banner Year for Online Fundraising
Location Hilton, Salon C
Location Hilton, Salon C
Type Panel, Interactive
Speaker Corey O’Brien, Megan Hernandez, Stephen Geer
Hear the story of Wikipedia's groundbreaking 2010 fundraiser, and learn how the 5th largest website in the world doubled their income with one simple request: "Please Read A Personal Appeal from Wikipedia Founder Jimmy Wales." Our focus will be on fundraising banners, appeal copy, and lessons from months of testing, but we also welcome your ideas for 2011.
Tags Panel
10:00 AM
to 11:00 AM
Perspectives on Social Media Marketing
58 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Stephanie Agresta
PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Weber Shandwick and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more. Come meet Stephanie, chat about the current Social Media Landscape and get your book signed! **Stephanie Agresta currently serves as EVP, Mananging Director of Social Media for Weber Shandwick. She loves Austin and SXSW and her favorite Austin restaurants include Guero's and Salt Lick!
Tags Book Reading, #SXSWsocialmedia
10:20 AM
to 11:20 AM
Stephanie Agresta
3 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Stephanie Agresta will be stopping by the SX Bookstore immediately following her book reading to greet registrants and sign copies of her book, Perspectives of Social Media Marketing.
10:30 AM
to 11:20 AM
Design for Social Good: a 1-on-1 with Ric Grefe
6 Attendees
Location
PepsiCo Stage - Meeting Room 2
Type Panel, Interactive
Featuring: Alissa Walker, Fast Company, Ric Grefe, AIGA
AIGA, the professional association for designers ranging from graphic artists to interactive artists, is launching a new program, Design for Social Good, that's asking its members to devote 5% of their time to pro bono causes. We'll talk with AIGA executive director Grefé about building out a new program focused on service, why it's so important for designers at this moment in time, and how they plan to showcase, document, and share the work that's produced by their members with a wider audience.
10:30 AM
to 11:00 AM
SXSW Accelerator: Introductions
13 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
10:50 AM
to 11:50 AM
Dave Bruno
3 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Dave Bruno will be stopping by the SX Bookstore to greet registrants and sign copies of his book, The One Hundred Thing Challenge.
11:00 AM
to 11:14 AM
11:00 AM
to 12:35 PM
11:00 AM
to 12:13 PM
11:00 AM
to 12:34 PM
11:00 AM
to 11:12 AM
11:00 AM
to 11:15 AM
11:00 AM
to 11:19 AM
11:00 AM
to 11:04 AM
11:00 AM
to 11:12 AM
11:00 AM
to 11:08 AM
11:00 AM
to 11:10 AM
11:00 AM
to 12:00 PM
Accessibility: The Musical!
22 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Sharron Rush, Barbie Parker, Celia Hughes, Elise Whitworth
People like Stephen Hawkings, Stevie Wonder and Marlee Matlin demonstrate that a full experience of the world does not depend on any one sensory capacity. Our web experiences should not be so dependent either. However, many of today’s brightest minds still consider “accessibility” an issue specific only to people with disabilities. Now is the time to get out of this mode of thinking. In this session, we will discuss why universal design is changing the way people view accessibility. We invite you to hear from our panel of people with disabilities about how they experience music, dance and media through rich internet experiences and events made accessible through the use of assistive technologies. How does someone who is deaf experience a jazz concert? How can someone who is blind experience a movie, play or YouTube video? Join us for this session, and you will be able to experience these first hand! In addition, you will learn new techniques that will allow you and your organization to reach a broader audience by making your own experiences universally enjoyable regardless of devices, sensory capacity, age-related impairments or situational limitations. Accessibility is not a solo-act! This session calls for rethinking the very concept of accessibility. Universal design is a song we can all sing together- will you join us?
Tags Panel
11:00 AM
to 12:00 PM
Adobe’s Tooling for jQuery and the Mobile Web
44 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Scott Fegette, Ryan Stewart
This session is sponsored by Adobe.
Tags Panel
11:00 AM
to 12:00 PM
Art Directors Meet Up
11 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Jason Zada
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in art direction. Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
Beyond Wordclouds: Analyzing Trends with Social Media APIs
48 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Chris Busse
There are many services that will generate wordclouds and simple graphs from the conversations on social media platforms such as Twitter and Facebook. These services use Application Programmer Interfaces (APIs) to access the data on the platforms then perform various analysis on that data. These tools are often very limited in their functionality, or are very expensive to use for large-scale ongoing analysis and even then they often don't cover all the needs of a dynamic organization. This presentation will demonstrate how to programmatically access the APIs of several social media platforms to pull out specific data, store it in a database, and perform custom analysis on it to meet the needs of various business cases. We'll take a look at how different social media platforms are better suited for gleaning different kinds of data. This includes Twitter and Facebook as well as various blog and location-based platforms. Specific business cases will be shown around marketing, communications, competitive intelligence, crisis management, and return on investment analysis. Attendees of this presentation will leave with a better understanding of how looking at the universe of online conversation as a whole can provide valuable insight into what consumers are thinking and interested in at any given moment.
11:00 AM
to 12:00 PM
Branded Entertainment: Do Brands Hurt Good Storytelling?
64 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Jesse Albert, Kristin Jones, Matt Di Paola, Shira Lazar
Once upon a time, good content was the domain of traditional broadcast. Trouble is, broadcast models are proving incapable of adjusting to a world that now offers free distribution methods, ubiquitous production and infinite consumer choice. Bad for broadcast, but an unprecedented opportunity for makers and marketers alike. This panel is for anyone who lives to tell a story. Content producers will learn how to assess brand participation in their project, navigate new funding models, and bullet proof their elevator pitch. Brands will get the goods on how to identify the next hot content property, and how to leverage it beyond boring old advertising, sponsorship and product placement. Help us kill the outdated pilot season model once and for all, and make the ideas that originate in the digital world sing even louder.
Tags Panel, #brandsvsstories
11:00 AM
to 12:00 PM
Can Design and Technology Fix America's Education Problem?
40 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Jon Kolko, Steven Tomilson, Dennis Littky, Steven Tomlinson
In the US, 75% of students graduate high school. Our national college graduation rate is even lower at approximately 54%. And those students who aspire to go to college are faced with a rising tuition cost, which has increased more than any other major good or service for the last twenty years. Looking ahead to the next 20 years, students will pay $221,722 to drop out of a state school, and close to $450,000 to try their luck at a private school in hopes of getting a higher education. These unfortunate statistics don't even begin to describe the current university system's neglect to harness experiential and digital approaches to open-source educational models. We are facing an education crisis in the United States. This panel will explore the future of education, examining the roles of design, technology, and human beings in reshaping the way we teach and learn. While the panel is diverse, the speakers all share unconventional views of learning, a passion for design and creativity, and an entrepreneurial commitment to driving change through both action and technology.
11:00 AM
to 12:00 PM
Cinematic Production with DSLRs
16 Attendees
Location
Austin Convention Center, Room 16AB
This workshop will go over a complete workflow for DSLR shooters from choosing the necessary gear to shooting the production to an efficient post production workflow for ending in Final Cut. The goal will be that attendees will be able to leave with the knowledge and presentation materials and have the basics covered to begin shooting immediately.
11:00 AM
to 12:00 PM
Content Strategists / Producers Meet Up
11 Attendees
Location
Driskill, Victorian Room
Type Panel, Interactive
Speaker Karen McGrane
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who have a passion for content strategy and content production. Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
Conversational Journalism: Do's and Don'ts of Audience Participation
21 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Doreen Marchionni
Journalists and scholars have talked on and off about the idea of journalism as a conversation for nearly 20 years. It stands in contrast to decades of traditional journalism as a lecture, in which the all-knowing journalist alone decides what is news and conducts a monologue with the public on such matters, or maybe a dialogue with public officials and other elites. Citizens here are at best passive bystanders. But no more. Now pretty much anyone with Internet access and a few Web tools can create and distribute news, collaborate with professional journalists in real time and select what news to follow, if any, from a dizzying array of choices. The media business and academia were slow to pick up on the change but are now taking heed. Curiously, little empirical research developed to help us understand what exactly we mean by conversation and then how to apply it to journalism's most treasured values, credibility and expertise. Until now. This presentation explores key practical tips from doctoral research on how best to incorporate citizen audiences into online media processes. Doing it haphazardly can mean loss of perceived credibility, authority and just plain likeability. Doing it well, however, can create the kind of sustained interest we all crave for our sites.
Tags Solo
11:00 AM
to 12:00 PM
Creating a Social Hackathon for the Good – Justice League Style
20 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Aya Zook, Betsy Aoki, Chris Messina, Scott Porad, Hope Frank, Ian Schafer
What do you get when you lock 30+ game and visual designers, social media gurus, and tech industry rivals together in San Francisco offices for a brainstorm with gallons of coffee? Answer: An online Web 2.0 playbook for non-profits that will change the world, and give a technical and business savvy boost to Oprah’s favorite education online charity, DonorsChoose.org. Come learn how Microsoft, Google, Facebook, Twitter and others all got together in a uniquely structured event to give nonprofits an online boost. We’ll discuss the good, bad, and the ugly of having this kind of event, and share tips on how you can make this kind of change happen where you are.
Tags Panel
11:00 AM
to 12:00 PM
Data Customization and Privacy - Can They Coexist?
17 Attendees
Location
Austin Convention Center, Room 13AB
Speaker David Ring, Howard Hogan, Gerard M Stegmaier
The use of services on devices connected to the internet makes much personal information about viewers and listeners available which is the basis for the creation of custom data that can be used to market to customers. Regulators and privacy advocates are pushing back that the practice is too intrusive. The debate continues with the panel addressing all sides of the issue. LEVEL: Advanced
Tags CLE
11:00 AM
to 12:00 PM
Data Customization and Privacy – Can They Coexist?
9 Attendees
Location
Austin Convention Center, Room 13AB
Type Panel, Interactive
Speaker David Ring, Howard Hogan, Gerard Stegmaier, Gerard M Stegmaier
The use of services on devices connected to the internet makes much personal information about viewers and listeners available which is the basis for the creation of custom data that can be used to market to customers. Regulators and privacy advocates are pushing back that the practice is too intrusive. The debate continues with the panel addressing all sides of the issue.
Tags CLE
11:00 AM
to 12:00 PM
David vs. Goliath: Internet Startups Battle Money Giants
17 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker Sean Harper, Felix Salmon, Shamir Karkal, Mitchell Jacobs, Suchitra Padmanabhan, Suresh Ramamurthi
The financial services industry has been shrouded in mystery for decades. The internet is finally transforming the financial services landscape by empowering consumers and businesses to research, compare, and demand better prices and service by knowing the competition. Mint.com, LendingTree, TransFS and BillShrink caused paradigm shifts which put power in the hands of the customer instead of big institutions cashing in on a lack of knowledge. This panel will leverage the experience of thought leaders in the industry to explore the trends which have led to their success: transparency, honesty, free for user models, disseminating information, etc. The panel will also explore what’s at stake in the future both for consumers, small businesses, and big institutions. Is there such a thing as too much transparency? Does the acquisition of startups spreading transparency undermine their value proposition?
Tags Panel
11:00 AM
to 12:00 PM
Designing Ideas, Not Objects
134 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Robert Brunner
More that ever, the design of things is driving change into markets, and defining the idea of what a company means to its constitueants. Today, you can’t just create something, make and deliver it, and then expect it do well. Products must be more than just a “thing”. They need to built off relevant ideas, and the story needs to be driven throughout the entire proposition in an authentic way. Though observations and work examples, designer RobertBrunner will talk about why the notion of "ideas, not objects" is so important now, and how he and his company have created products that embody this principle. Highlighted will be his work for Barnes and Noble, Polaroid, Fuego, and Beats by Dr. Dre.
Tags Solo, #IdeasNotObjects
11:00 AM
to 12:00 PM
Freelancers Meet Up
3 Attendees
Location
Driskill, Maximilian Room
Type Panel, Interactive
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in freelancing. Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
Freelancers: You're Five Products Away From Freedom
40 Attendees
Location
Hilton, Salon A
Type Panel, Interactive
Speaker Thomas Myer
If you're a freelancer, you know that your existence comes down to chasing after lots of client engagements, projects, gigs, whatever you want to call them. If you stop working for any reason (illness, travel, you just want or need a break) then the income stops. Adding products to the mix can be a really great way to add small (but potentially large!) streams of income that you can count on month after month. I'll talk about using your talents and strengths to create products (ebooks, themes/templates, photography/artwork, plugins/apps, membership sites) that will appeal to an audience and generate sales. Remember, even if you only create a $100/week product, it only takes 5 or 6 of those to really start making a big difference in the way you work and live. This isn't about creating a "four hour workweek" or some other hyped BS, this is about creating repeatable, realistic income streams.
Tags Solo, #sxswproducts
11:00 AM
to 12:00 PM
Growing Global Movements Meet Up
1 Attendees
Location
Palm Door, Palm Door
Type Panel, Interactive
Speaker Jon Phillips
The Growing Global Movements Meet-up is where sharing is encouraged. It's not show and tell; it's show and share. For this Growing Global Movements, Celine Celines leads the conversation about Sharism and the Arab Wolrd. Also, Kaitlin Thaney talks about Open Science as part of the Digital Science project, Jon Phillips is leaking info about new Qi Hardware projects and Ayah Bdeir explains how important Open Hardware is for sharing physical ideas. This is a meet-up outside of the Growing Global Movements Core Conversation. We need you to come and share one thing with the rest of us. Cash bar onsite.
11:00 AM
to 12:00 PM
How Brands Respond to Facebook Attacks
43 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
What should brands do when their reputations are taking a beating in front of millions of eyes on the world's largest social network? If they're smart, they won't go the way of Nestle, which chose sarcasm and silence on its Facebook Wall in confronting an attack from Greenpeace last year. Instead, brands will follow the lead of companies like Capri Sun, which responded to a major customer complaint by regularly sharing the facts and then truly listening to their fans, ultimately averting a crisis. From discussions on striking the right tone, moderating fan comments, and planning content, our panelists will share stories and best practices that demonstrate how brand marketers can answer and engage their Facebook critics.
Tags Panel, #FBAttacks
11:00 AM
to 12:00 PM
How Technology is Revolutionizing the Way We Eat
36 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Chitra Agrawal, Jaspal Riyait
We are in the midst of a food revolution and technology is the catalyst. This is the age where chefs have Facebook fan pages, food bloggers are landing book deals, grandmas are uploading their cooking videos and single Twitter updates hold entire recipes. We’re more adventurous in the kitchen from reading cooking blogs that make lesser known cuisines and ingredients accessible. We no longer shy away from cooking techniques that seem over our heads thanks to cooking shows on YouTube. We’re now more resourceful with Iphone apps that help us make meals out of random and leftover ingredients. Food bloggers have become the newest trendspotters and online food communities are thriving on sites like Epicurious and Serious Eats. Restaurants live and die by reviews on Yelp while others are discovered on Foursquare. And we love to chase food trucks via Twitter! What does this mean for the restaurant and food industry, cookbook publishers and food critics, for traditional chefs and food bloggers and the new breed of home cooks and foodies whose appetites are wetted by what’s new and unknown?
11:00 AM
to 12:00 PM
How to Bring Teams Together to Move Mountains
46 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Karen Hudgins, Beth Hallmark
Every organization wants to do the best job possible, often by providing terrific customer service and producing killer web content. And it usually starts out that way –– in the early stages. But after your ideas and concepts bounce from team to team, they often become watered down and ineffective. Bringing people with different viewpoints and backgrounds together can be a challenge without taking precise steps, making sure each employee understands –– and is understood –– and how to effectively communicate and “on board” your teams toward your organization’s vision. Fortunately, that doesn’t have to be the case. By bringing teams together and creating shared goals and communication plans, strategic visions can exist in eternal harmony. This discussion will focus on methods to put your workplace’s teams on common ground with shared strategic vision and core competencies that result in a happy workplace, with high-performing, Zen-inspired employees.
11:00 AM
to 12:00 PM
Indie Success: Caching in on Collaboration
26 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Allee Willis, Heather Gold, Kenyatta Cheese, Mary Jo Pehl
Since the web began we've been talking about artists having a career without a label and going directly to fans. We finally have examples of this working, so what does it look like? SXSW Veteran Heather Gold sits down with successful collaborating indie artists including: Allee Willis (September, Boogie Wonderland, The Colour Purple, Theme from Friends over 50 million albums sold), Mary Jo Pehl (Mystery Science Theatre 3000, RIfftrax, NPR) and Kenyatta Cheese (Know Your Meme, Rocketboom) The Net links almost every form of artistic making, so it makes sense that we're in an era of increasing collaboration and creation in many forms. We’ll find out how limitations and openness serve them in an era of "personal brands" We'll find out how they deal with rights, friendship and creating the best space in which to collaborate. We’ll also dig into their collaborative process in making social experiences, music, video and comedy and find out how they've succeeded creatively and in every other way.
Tags Panel
11:00 AM
to 12:00 PM
Internet Evolution: Hyperconnected, Hyper-real
13 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Janna Anderson, Paul Jones
What are your fears and hopes for the future of the Internet? People who do not understand the potential threats may never get to benefit from the possible opportunities. Most technology experts foresee: wireless devices embedded in everything - including us; nearly invisible cameras recording activity in all public spaces; databases cataloguing our online actions; massive data centers that allow that information to be sorted and understood in new ways; changes in work and home environments as the Internet of Things and everyware applications become widespread and immersive, invisible, ambient, networked computing makes us available to more people in more ways. And what about the implications of a direct brain-to-computer interface? Join in a discussion aimed at illuminating the concerns that should be addressed today to prepare for the potential future scenarios predicted by experts as documented by Pew Internet & American Life Project surveys and other current research.
Tags Core Conversation, #inetevo
11:00 AM
to 12:00 PM
Is Crowd-sourcing the Enemy of Innovation?
29 Attendees
Location
Hilton, Salon F-G
Type Panel, Interactive
Speaker Robson Grieve, Michelle Gass, Jeff Howe, Polly LaBarre
The great democratization called crowd-sourcing is quickly becoming a debilitating hurdle for innovation. Without an understanding of how to use public opinion, C-suite officers are ditching vision and conviction and risk turning critical business decisions into popularity contests. Do “we, the people” have too much power? How should you use the crowd? This session is sponsored by Creature.
Tags Panel, #csuitecsourcing
11:00 AM
to 12:00 PM
Japan Web: A New Beginning or the Galapagos
28 Attendees
Location
Hilton, Salon K
Type Panel, Interactive
Japan remains a big question mark. Sometimes qualified as strange, sometimes thought as very innovative, often unknown to many. Can you name one Japanese startup? Can you name one Japanese web service that you use? Do you know Facebook is almost inexistent there? With the recent successes of Twitter (almost 20% of worldwide tweets are in Japanese), the iPhone (shaking a very insular mobile market), is Japan opening up to the US and the world? Similarly, with Rakuten, the Japanese eBay, acquiring Buy.com & opening offices in the US, but also entering China and elsewhere, are we witnessing a new era of Japanese companies' expansion? Japan remains a land of opportunities. A country where innovative models are popping up every day. Let's learn about Japan.
11:00 AM
to 12:00 PM
Know Your Opponents, Grow Your Fans.
40 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Alane Boyd, Pat Lynch
This presentation will teach audience members how to learn what their competitors are doing to not only get customers but keep their business. By using tools that are available to everyone on the internet, such as Google Analytics, SpyFu.com, and other helpful free and pay tools, I will take the audience through a step by step example on how to do the following: . Where and how to collect competitive data . Where and how to locate your target market online . How to leverage this data and view the "big picture" . Initial steps that should be included in all marketing plans This presentation will teach users how to access tools and learn from their competitors mistakes when it comes to marketing to customers. Based on the information obtained the business will then be able to look at how their efforts compare to the efforts of their competitors. This will allow members of the audience to build an effective strategy for their business, and continue to monitor not only their own efforts but the efforts of their competitors.
Tags Core Conversation, #growfans
11:00 AM
to 12:00 PM
Landing Your Next Job Through Unconventional Personal Branding
46 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Anna Tauzin, Maira Garcia
Finding a new job or making a career change can be daunting and is becoming more competitive with the current economic climate. Using the web to market yourself through personal branding is well-known idea, but how do you rise above the rest and get an edge on the job market? This panel will discuss trends, tried and true methods, and provide expert opinion on making the most of your job search. Job seekers have to examine the online and offline, conventional and unconventional means of promoting oneself. Online personal branding means more than just having a Twitter account with a few followers. You have to think outside the box when it comes to making a big impression on web. These steps include making effective social media profiles that get you noticed, commenting on blogs of companies you are interested in working for, having your blog and site stand out, and using Google and Facebook Ads to target potential employers. Offline impressions are just as important. Know what a creative resume and portfolios specific to your industry looks like, use unconventional tools to promote yourself, learn how to make the great elevator pitch, and get tips on networking etiquette.
Tags Core Conversation, #hireme
11:00 AM
to 12:00 PM
Learning 2025: School Is out Forever
23 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Erika Gregory, Jillian Darwish
The emerging future confirms that the current educational system, with all its industrial-age assumptions, is not one that can be, in good conscience, simply passed on to our children. Instead, the emerging future demands that today’s multiple dimensions of complexity be addressed by innovating new processes, skills, and capabilities to radically augment and/or replace our current approaches. This type of radical innovation will not result from treading, yet again, the well-worn path of traditional educational reform. Changes in action will not be enough; mental models, the way people think, must be changed. Together, we will explore a process that identifies the needs of future learners using theories from the fields of user-center design, systems and scenario thinking. In addition to identifying the needs of future learners, this process allows for the identification of the system that must be in place to provide for the needs of all learners regardless how the future unfolds.
Tags Core Conversation, #futureofed
11:00 AM
to 12:00 PM
Mentors - Writers
3 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Kat Candler, Michael Barnes, Suzanne Weinert, Mike Akel, Saskia Wilson-Brown, Amparo Garcia-Crow, Bonnie Orr
Every film starts as an idea. Getting that idea onto the page can present a range of unanticipated challenges for the uninitiated. Meet with accomplished writers who can offer insight into how to realize a project of your own. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
11:00 AM
to 12:00 PM
Metadata: The Backbone Of Digital Music Commerce
17 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Who cares about metadata? You should. In a world where millions of digital music transactions take place on a daily basis, it's more important than ever that music, video, and application content appears correctly in digital storefronts, customers can find them, and that the right songwriter, artist and/or content owner gets paid. This panel will review the current landscape and make sense of the various identifiers such as ISRC, ISWC, GRID, ISNI as well as XML communications standards such as DDEX ERN and DSR messages. We'll also cover why these common systems are critical as the backbone of digital music commerce from the smallest indie artist to the biggest corporate commerce partners.
Tags Panel
11:00 AM
to 12:00 PM
Mobility Everywhere: Beyond the Smartphone
27 Attendees
Location
Sheraton, Capitol A-D
Type Panel, Interactive
Speaker Clay Owen, Cameron Coursey, Carlton Hill, Melinda Coker, Daren Tsui, Elizabeth Ziman, Peter Semmelhack, Sean Rosenberg, Stephanie Ellenberg, Avi Greengart
Sure, smartphones are everywhere and apps stores are loaded. But how do developers address the explosive growth in tablet computing, eReaders and digital photoframes? What do you have to do to be successful in launching apps for these new devices? Manufacturers of new mobile devices also have their own set of issues to cope with like Wi-Fi or 3G? CDMA or GSM? LTE or WiMax? How do you go about choosing the right module and get it approved by a wireless carrier?
Tags Workshop
11:00 AM
to 12:00 PM
Nanocelebrity: How to Combine Expertise with Voice
12 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Shane Tilton
The purpose of this panel is to focus on a few key points. The first point is to briefly discuss how to form content within the channels of social media communication (microblogging/microcommunication/anything that uses XMPP to transmit information) that shows off a person's expertise. The presentation will use examples from key figures in the field and note how those figures connect their knowledge with their audience. The second point that will be explored in this presentation will be how “opinion leaders” were formed in this channel. It looked like since these channels used as a pseudo-formal “many-to-many” communication platform, it seemed that the strength of speaker comes from the ability of that speaker’s message to be re-transmitted, how “well-known” is the user and the value of the information/knowledge being delivered by the user. It is a through a combination of these factors that a user can attract and maintain a following. Examples of this will be shown during the presentation. The final point that I want focus on is how these opinion leaders using these channels to deliver vital information to an audience. I would like to be able to tell the stories of the community outside the confines of the network. There is a series of interesting and complex narratives that can be shared by these nanocelebrities to the rest of the outside world. These narratives will be shared during the presentation.
Tags Future15
11:00 AM
to 12:00 PM
News and Media Innovators Meet Up Hosted by Knight Foundation
28 Attendees
Location
Day Stage Cafe Austin Convention Center
Type Panel, Interactive
Interested in the future of news and media innovation? Meet others at a gathering sponsored by Knight Foundation. More at @knightfdn,facebook.com/knightfdn and flickr.com/knightfdn
11:00 AM
to 12:00 PM
Project 314: Putting The 'Game' Back Into ARGs
19 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Adrian Hon
Most ARGs are like icing on a cake - they make an existing TV show, movie, game or book taste even better by giving fans another way to explore and interact with the fictional universe. But you can't live on icing, so the question is: can an ARG ever work on its own, without relying on a massive audience from another medium? Very few have tried, and there are no enduring successes (including my own Perplex City). As a result, many have implicitly concluded that a 'native ARG' can't be done, and are now moving on to transmedia. But at Six to Start, we think it can be done by adding the 'game' back into ARGs, and we've been researching and developing a number of projects to demonstrate this, including two smartphone-based games that take solid game dynamics and then adding a depth of character, story, and world that others can't approach. During development, we found that there are enormous advantages in creating an ARG that's attached to an online game; for one, you can avoid the irritating friction that always occurs when switching between media; for another, the ARG feels completely natural. I'll also share why this is so important for the future of games and storytelling, why it's taken so long to get right, and how other game developers can create similar games (while avoiding the pitfalls we encountered).
Tags Solo, #project314
11:00 AM
to 12:00 PM
Rebranding Islam in America
9 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
This panel will bring together leaders of the Muslim American community, PR and brand strategists who can foster the sensitive dialogue between religion/politics and public relations/branding. As the controversy of the The Ground Zero Mosque heightened, the issues of religious freedom and tolerance garnered credible support from both sides of the fence, but there is one thing every will agree on: The terrorists own the share of voice of Islam. Perhaps the majority of Muslims in America condemn these terrorists, but the terrorist voice is getting all the attention—creating fear in the US and beyond. Stopping terrorism in America and the views Americans have of their fellow Muslim Americans cannot be resolved by a better brand campaign, but it surely wouldn't hurt. In this era of accessible information, does Islam need a new brand identity? Can we create a campaign using modern communiques of social media and messaging that clearly divorces Modern Islam in America from the terrorists? This controversy will define us as Americans and as human beings and to open up this dialogue is one of the most important issues of this decade. As a granddaughter of a holocaust survivor, Alona Elkayam, hopes that people will speak up for their fellow Muslim Americans if these Muslims are willing to speak up for themselves.
Tags Panel, #321REBRAND
11:00 AM
to 12:00 PM
Ruby on Rails Meet Up
1 Attendees
Location
Driskill, Maximilian Room
Type Panel, Interactive
Speaker David Bluestein II
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Ruby on Rails. Cash bar onsite.
Tags Meet Up
11:00 AM
to 12:00 PM
Shaping the Future with Small Moves, Smartly Made
19 Attendees
Location
Hilton, Salon J
Type Panel, Interactive
Speaker John Hagel
Most companies are content to pursue adaptation strategies in times of high uncertainty – sense and respond quickly to events as they unfold. While adaptation is certainly valuable, it misses a much greater opportunity – the ability to shape entire markets or industries in ways that create significant advantage for the shaper. While most disruptive innovation strategies focus on a single company betting heavily on a disruptive approach to the market, shaping strategies emphasize the opportunity to mobilize a very large number (thousands and, in some case, millions) of other participants to leverage investment and accelerate learning. As a result, shaping strategies can succeed with small initial moves, smartly made, that set big things in motion. This talk will review examples of successful shapers in the past to determine the key elements that determine the success of shaping strategies.
11:00 AM
to 12:00 PM
Startup Marketing: It's More Than a Twitter Account
43 Attendees
Location
Sheraton, Capitol E-H
Type Panel, Interactive
Speaker Sarah Prevette, Alex de Bold, Dan Martell, Saul Colt, Britta Riley
Have you ever looked at the Sky Mall catalog and say to yourself "How have I gone this long without an ankle air conditioner?" Probably not but the fact is that there are a lot of start ups and more will be formed before you finish reading this description. It's getting harder and harder to get the attention you need to prosper and reach your prospective audience but that doesn't mean it is impossible! This talk is going to cover a few tricks and tips for actually marketing your business from a start up perspective and you may be surprised that this talk isn't going to be all about Social Media!
Tags Workshop, #startmktg
11:00 AM
to 12:00 PM
SXSW Accelerator: News Related Technologies Finalists
13 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
11:00 AM
to 12:00 PM
SXSW Trade Show
Location Austin Convention Center, Exhibit Hall 3-4
Location Austin Convention Center, Exhibit Hall 3-4
Spanning four days and all three conferences, the SXSW Trade Show is the heart of convergence for the evolving industries represented here in March. Attendees can experience the future of entertainment and technology in one location as well as find the tools needed to stake a claim on tomorrow.
Tags Trade Show
11:00 AM
to 12:00 PM
SXSW Wrap Up Meet Up
2 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
What speaker did you learn the most from? What networking event was the most fun? What new ideas do you have that you didn't have five days ago? Come and share your best (and worst) memories of the 2011 event!
Tags Meet Up
11:00 AM
to 12:00 PM
The Luxury/Digital Paradox: Taking Luxury Brands Digital
28 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Marci Ikeler, Phillip Jackson
Luxury, by definition, is built on exclusivity. The web is inherently democratic. In the past, this contradiction caused luxury brands to be hesitant about moving online – but in the face of the internet’s ever-increasing ubiquity and print advertising’s decreased returns, more and more luxury brands are making the transition to on-line advertising and e-commerce. While many luxury brands have accepted that a digital presence is essential, they are still figuring out how to maintain the cache, allure, and exclusivity that underpins their brand perceptions while simultaneously balancing the “democratic” rules of the digital landscape. This presentation will show how luxury brands can participate in the digital-sphere through case studies of luxury brands that have effectively communicated their 'brand story' online by leveraging the following territories: 1. Communicate the dream of the luxury brand 2. Digital as a piece of the larger puzzle 3. Tell a great story 4. Be a cultural tastemaker 5. Provide a trusted guide to lifestyle enhancement 6. Use history as a way to push forward 7. Encourage the spirit of competition 8. Talk to younger luxury consumers 9. Offer incomparable service 10. Use digital to convey exclusivity By using these strategies, luxury brands will gain just as much, if not more, from embracing digital than any other category.
Tags Core Conversation
11:00 AM
to 12:00 PM
The Mainstreaming of Geek Culture
41 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Jane Pinckard, Kathleen Sanders, Morgan Romine, Paolo Sambrano
Once, as depicted in classic teen comedies from the 80's, nerds were outcasts -- a special brand of too-smart-for-their-own-good, role-playing, glasses-donning, weak-armed, thin-voiced boys and girls. Then, suddenly, it became cool to be a nerd. Geek chic proliferates, with Ashton Kutcher sporting a buttoned-up plaid shirt, Kirsten Dunst in heavy black glasses; nerd core music, the stylings of Deerhoof and Modest Mouse, is on the radio. How do nerds respond to the co-optation of their once-exclusive domain? This panel cheerfully and irreverently examines the impact that mainstreaming has had on "gamer culture", which is at the forefront of this sort of gentrification, traces theories of how and why it happened, and makes totally unfounded but nevertheless visionary claims about the future. Audience participation greatly encouraged.
Tags Panel, #MainstreamingtheGeek
11:00 AM
to 12:00 PM
The SXSW PanelPicker: Can It Predict the Future?
11 Attendees
Location
Hilton, Salon H
Type Panel, Interactive
Since its inception, the SXSW Interactive PanelPicker has provided a unique avenue for everyday movers and shakers to project their voice in front of industry peers. This panel will chronicle the idealist origin and creation of the PanelPicker proposal system and follow its historical path of growth and evolution throughout the years. In addition, 2011 industry trends and an overview of the current interactive landscape (a product of the expansive PanelPicker database) will be analyzed and dissected. The panel will conclude with a look into the future, and how PanelPicker can be utilized as a tool to help predict and identify emerging interactive industry trends.
Tags Panel
11:00 AM
to 12:00 PM
The Ten Deadly Sins of Mobile Video Calling
14 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker Jonathan Rosenberg
Person to person mobile video has been the stuff of science fiction for decades, with many attempts and failures in the past. The last year has seen a bunch of real products emerge - from Apple's Facetime to Skype video calling and a host of startups in between, all improving the opportunities for genuine realtime video communications on the move. But what has taken so long? Why is mobile video calling so hard? In this presentation, Jonathan Rosenberg, Skype's Chief Technology Strategist, will touch on the ten deadly sins of mobile video calling, and discuss the technology trends which have (or have not) arrived to address them. He'll also touch on Skype's experiences in delivering video and mobile video.
Tags Solo
11:00 AM
to 12:00 PM
11:00 AM
to 12:00 PM
TV Networks Extending Interactivity for Fans
15 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Owais Farooqui, Brad Stone, David Luner, Kris Soumas, Noah Hawley
For decades, TV show fans have sought ways to extend their connection to their favorite show characters with things like branded cereals, toys, board games, music or the like. Fans often can't wait for the next episode and especially dread the time between seasons. They want to interact and even play along with their favorite shows. This is a reality that TV networks are creating through branded online games and social games. This panel, consisting of online gaming experts and digital leaders at TV networks, will explore how TV networks are keeping fans engaged between episodes and seasons with quality online games that extend the show's brand and interactivity with fans - taking TV entertainment to the next level. The session will sample real case studies from experiences over several seasons with shows and branded games like Who Wants to Be a Millionaire, Biggest Loser, Survivor, and others. Panel members will also explore how games enable an additional channel for TV networks to reach global fans via social networks like Facebook, MySpace, Hi5 and Bebo, especially as we're seeing games being the number one used applications on many social networks.
Tags Panel, #GamesforTV
11:00 AM
to 12:00 PM
Unintended Consequences: Marketing in a Social World
18 Attendees
Location
Driskill, Driskill Ballroom
Type Panel, Interactive
Speaker Grant Hunter, Mike O'Toole, Matt Magee
If social media has taught marketers anything, it’s that we now live in an environment where we just can’t predict or control everything about our campaigns. But this isn’t just about viral videos that don’t go viral, or user backlash that does. It’s about marketing as a whole and how it is changed by a broader culture of unpredictability – driven by the voracious appetites of a relentless 24-hour news cycle, the inability to fit consumer contributions to our expectations, and an attention-starved world’s unquenchable desire for fresh content and technology. How do these trends change marketers’ job descriptions? How can we generate ideas that anticipate and leverage the unexpected? How should we operate differently – in our relationships with clients, in our ability to sense and respond to consumers, even in the way agencies get paid? Join PJA Radio, one of the Internet’s most popular marketing radio shows, and some (ahem) unexpected guests as we tackle these issues, provide actionable recommendations and look at real-world cases of marketing that has generated unexpected consequences – both good and bad.
Tags Podcast
11:00 AM
to 12:00 PM
What's In Your Virtual Wallet?
40 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Speaker Laura Chambers, Steve Yankovich, Rob Veres
At SXSW Interactive 2011, Rob Veres, general manager of RedLaser and senior director of Mobile, eBay Inc., and Laura Chambers, senior director of PayPal Mobile, are poised to speak on the topic of mobile commerce and virtual wallets. As one of the driving forces behind eBay's and PayPal’s mobile initiatives, Rob and Laura sit at a unique vantage point regarding the evolution of mobile. How can brands, entrepreneurs and developers make money from mobile commerce? Specifically, how will mobile devices evolve to become the “virtual wallets” of the future? In grappling with these questions, eBay and PayPal have led the way in mobile shopping and payments. Not surprisingly, the company’s mobile sales and transactions have grown dramatically. In 2010, eBay's mobile sales more than double to nearly $2 billion from $600 million in 2009. PayPal's mobile transactions grew from $25 million in 2008 to $141 million in 2009. eBay and PayPal have also led the way in creating innovative mobile commerce apps. The companies have incorporated technologies like augmented reality to virtually try on sunglasses and "bump" so that two iPhones can seamlessly transfer money. To date, eBay's and PayPal's mobile apps have been downloaded more than 36 million times worldwide. eBay and PayPal have also encouraged third-party developer innovation through its RedLaser and PayPal X platforms.
Tags Panel
11:00 AM
to 12:00 PM
Where's The Money? Finding The Right Funding
15 Attendees
Location
Austin Convention Center, Room 15
Speaker Bryan Poyser, Sara Dosa, Michael Shirley, Amada Cruz
Representatives from major national and regional granting agencies discuss funding strategies and give tips on how to apply for funds for your project. There is money out there! You just have to know how to ask for it.
Tags Funding
11:00 AM
to 4:00 PM
11:10 AM
to 12:10 PM
Erik Qualman
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Erik Qualman will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Socialnomics: How Social Media Transforms the Way We Live and Do Business.
Tags Bookstore Appearance
11:10 AM
to 12:10 PM
Steve Krug
5 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Steve Krug will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Rocket Surgery Made Easy.
11:10 AM
to 12:10 PM
Tantek Çelik
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Tantek Çelik will be stopping by the SX Bookstore to greet registrants and sign copies of his book HTML5 Now: A Step-by-Step Tutorial for Getting Started Today.
Tags Bookstore Appearance
11:15 AM
to 12:15 PM
How to Get a Web Series Cult Following
35 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Vanessa Pappas, Ben Relles
Original Web series viewership numbers now rival those of prime time cable television networks. But, on the Web where viewers have access to millions of videos of all different kinds, how do you get your content to stand out? And even more importantly, how do you get viewers to keep tuning in and really establish a cult following? Hear from industry leader, Ben Relles, whose expertise in programming and audience development will offer insight to best practices on how to create a Web series and engage viewers to get that "cult following." While all viewers seek great content, that isn't the only thing that will help build a loyal and engaged fan base on the Web.
Tags Future15, #cultfollow
11:30 AM
to 1:05 PM
11:30 AM
to 12:43 PM
11:30 AM
to 12:55 PM
11:30 AM
to 11:35 AM
11:30 AM
to 12:30 PM
Secrets to Monetization
16 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Martine Paris
The revolution in video distribution has opened doors to those seeking fame and fortune. Hollywood talent are going direct to fans, and the rising stars of digital have production values and audience numbers that rival big media. With the advent of new business models and a hybrid monetization approach that includes virtual currency video micropayments, gaming mechanics, interactive merchandising, brand integration and syndication to television, cable and the ancillaries, the economics of web celebrity is moving well beyond advertising CPM to a more sustainable way to fund production. Join us for this fascinating look at how video stars are leveraging their brands and making money in what promises to be a golden era of opportunity.
11:30 AM
to 12:30 PM
Steve Garfield
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Steve Garfield will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Get Seen: Online Video Secrets to Building Your Business.
Tags Bookstore Appearance
11:45 AM
to 12:45 PM
Starring You
15 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Evan Spiridellis
Have you ever Yearbook-ed Yourself? How about Elf-ed Yourself? Or Mad Men-ed Yourself? What about created your own South Park alter-ego or used Simpsonize Me or created your own Scott Pilgrim avatar? In today's hyper-social web, where users are sharing content on Facebook, Twitter, YouTube and beyond, major brands are using personalized entertainment to create buzz over their next campaign – whether it be the launch of a new movie (Avatarize Yourself, Terminate Yourself, Shrekify Yourself), TV show, new product or promotions surrounding the Holiday season. These interactive campaigns have reached millions and they only happen when the combination of art & technology makes a perfect blend – giving consumers the tools to make a customized, artistic version of themselves to share with their friends. This panel will bring together the creators of these web sensations to discuss the what, how, and why's of personalized entertainment. What is the cause for this craze? Will it last? What is next?
12:00 PM
to 1:25 PM
12:00 PM
to 1:15 PM
12:00 PM
to 1:04 PM
12:00 PM
to 12:05 PM
12:00 PM
to 1:00 PM
Fambul Tok
2 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Stop by the SX Bookstore to meet Sara Terry, John Caulker, Libby Hoffman and Ishmael Beah as they sign copies of Fambul Tok the Book. Using ceremonies rooted in tradition, truth-telling bonfires, and cleansing, Fambul Tok (Family Talk in Krio) originated in Sierra Leone as a unique, community-owned program bringing together perpetrators and victims of the violence in Sierra Leone's eleven-year civil war to talk, heal, and chart a new path forward, together. Fambul Tok invites readers to experience this extraordinary journey of reconciliation, one that offers new insights and an original model for peacemaking to the rest of the world.
12:00 PM
to 1:00 PM
How To Be A Badass Online
44 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Erica Reitman
Do you long to let your inner badass out online, but are afraid of the consequences? Do you edit yourself, because you think you have to? Are you afraid of your commenters? Stop living in fear, and learn how to blog HARD at this discussion about all the ins and outs of online bad-assery. Believe it or not, you can be who you want to be, curse, share your real opinions, and lay it all out on the line on your site—-and people will still like you! (well, some of them, at least). Hear from some of the biggest badasses online about how they make it work on their own sites, and all the tips and tricks you’ll need to create your own bullet-proof badass persona.
Tags Future15, #beabadass
12:00 PM
to 1:00 PM
Next Stage: Bike Hugger's Built: A Series of Talks by People Who Create
10 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Built is our flavor of a maker, hacker, DIY Ignite-style event, with the bike as a backdrop. Learn about the latest in DIY creativity from the ten creators who will present their work. Presenters are: DL Byron - Bike Hugger Industries; Chris Brewer - The Journey; Mike Lin - Readyset Go! Smart power revolution; Rob Roy Chalmers - The Sporozoan Swarm; Michael Pusateri - How to Build A BBQ Smoker From A Trash Can; Danielle Sipple - I Am Femme: Creating Your Own Gender Identity; Brent Heyning - Hackable: Light Communication Kits for Bikers; Scott Benish- Interactive Design Skills and Urban Chickenry; Naz Hamid - Online Communities, Offline Relationships; Andrew Neher - Drawing A Bike From Memory; Kris Krug - Killer Photos with Your Cameraphone http://bikehugger.com/2011/01/built-at-sxsw.html
Tags Trade Show, #SXSWNextStage
12:00 PM
to 1:00 PM
What I Know About The World
3 Attendees
Location
PepsiCo Stage - Meeting Room 2
Type Panel, Interactive
Featuring: Ellen McGirt, Fast Company, Cathy Brooks, Other Than That, Brooke Hammerling, Brew Media, Genevieve Bell, Intel
Metrics and data reign supreme in a digital age. What I've Learned About the World injects the human element of observation and experience into the conversation. These women technologists have been in a position to study, use or create the technology that makes the chaotic world we know become a world we can understand. The panel will share stories, dilemmas, and insights about how they do their work and, more importantly, how their innovations are reshaping what we now know to be true.
12:00 PM
to 12:30 PM
The Bottom Dollars
9 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
12:00 PM
to 12:30 PM
Verona Red
8 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
12:00 PM
to 7:00 PM
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
88 Attendees
Location
The Phoenix
Type Unofficial Party
Speaker/Artist(s) Info
5:30 - The Lonely Forest
4:30 - Lovett
3:30 - BRAHMS
2:30 - Evan Voytas
1:30 - The Holidays
12:30 - Lost in the Trees
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
Austin Texas is known for a few important things: breakfast tacos, warm weather, and a little gathering known as South By Southwest, a meeting of music and technology for a week-long party consisting of thousands of bands playing hundreds of shows every day across the city. Last year we took Texas with one day, and this year, we're claiming four. Our day parties will feature performances from the likes of Datarock, The Submarines, Hieroglyphics, Matt Nathanson,The Rural Alberta Advantage, The Boxer Rebellion, and many many many more (see the list below).
The shows are happening at The Phoenix (409 B. Colorodo St.) from 12 to 7 PM, Tuesday 3/15 through Friday, 3/18. Each day will feature a variety of great bands, including a party for all you Interactive folks on Tuesday, and a day entirely devoted to the best hip-hop Austin has to offer on Wednesday. The parties are sponsored by Baeblemusic, as well as Lexus, MOG and ROKU.
RSVP to our events at Eventbrite and on Facebook. And don't forget to download our iPhone app to stay up to date with the latest news and schedule/set times!
We've got a ton more surprises for you. Stay tuned for more information to roll out as the week unfolds!
alex.szoka@baeblemusic.com
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
12:00 PM
to 6:00 PM
Ides of March Music/Tech Day Party
47 Attendees
Location
Emo's
Type Unofficial Party
Speaker/Artist(s) Info
/indoor stage/
12:00 The Bottom Dollars
12:35 Heaven
1:10 Sweet Demos
2:55 Gary Lucas
3:30 Some Community
4:05 Josh Beech
4:40 Megafauna
5:15 Empires
/outdoor stage/
12:00 Verona Red
12:35 The Boat People
1:10 MiniBoone
1:45 Thomas Wynn and the Believers
2:20 The Vaudeville Smash
2:55 Lucy and the Popsonics
3:30 The Spinto Band
4:05 Muchos Backflips!
4:40 Like Diamonds
5:15 The Luyas
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
12:15 PM
to 1:15 PM
F***cking Old Spice Guy: Race, Sex, Micro-celebrity
68 Attendees
Location
Austin Convention Center, Ballroom E
12:30 PM
to 1:30 PM
A Conversation with Randall Poster
61 Attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Randall Poster, Richard Linklater
Graham Reynolds sits down with prolific Music Supervisor Randall Poster, to talk about the importance of music in film. Poster has worked with the greats, including Martin Scorsese, Wes Anderson, and Jason Reitman.
Tags Conversation
12:30 PM
to 1:30 PM
A Conversation with Randall Poster & Richard Linklater
Location Austin Convention Center, Room 18ABCD
Location Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Randall Poster, Richard Linklater
Filmmaker Richard Linklater sits down with prolific Music Supervisor Randall Poster, to talk about the importance of music in film. Poster has worked with the greats, including Martin Scorsese, Wes Anderson, and Jason Reitman.
Tags Dual
12:30 PM
to 1:30 PM
Beyond 3D: How Interactive Screenings Will Save Cinema
13 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Henri Mazza, Greg MacLennan, Clinton McClung
With each advent of new technology, pundits (and now bloggers) like to speculate on how long the theatrical experience of movie viewing can survive. With the growth of cinema eateries, larger IMAX-inspired screens in local multiplexes, and 3D tent pole productions, it seems that every chain is struggling to stay one step ahead of the also improving home theater technology. But how long can technology alone help the struggling theater industry? There's a growing movement spreading around the world of people who realize that the size of the screen isn't the most important aspect, it's the involvement of the audience. What started as campy enjoyment of The Rocky Horror Picture Show at midnight showings has grown into a love affair with interactive viewing experiences of all types of features. From traditional Sing-Alongs of musical movies to Quote-Alongs of beloved classics like The Princess Bride, interactive theatrical experiences are ramping up like never before. In the summer of 2010 Paramount Pictures joined in on the action by rereleasing Grease theatrically across the US. With the major studios playing in the pond traditionally occupied by fans and improv troupes, what does the future hold for interactive screenings, and will it be enough to save the tradition of hundreds of people gathering in the same room to watch flickering images projected on a screen?
Tags Exhibition
12:30 PM
to 1:30 PM
Bright's Passage
14 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Josh Ritter
Named one of the 100 Greatest Living Songwriters by Paste, lauded as “cream of the young singer-songwriter crop” by the New York Times, and hailed by Stephen King for “the most exuberant outburst of energy since Bob Dylan’s ‘A Hard Rain’s A-Gonna Fall,’” Josh Ritter is a beloved musician whose albums include The Animal Years and So Runs the World Away. Known for the storytelling and literary sophistication of his lyrics, his session at SXSW Interactive marks the launch of his newest method of self-expression: his debut novel BRIGHT’S PASSAGE (on sale June 28). Ritter has written a deeply affecting story about the unlikely journey undertaken by a veteran, his infant son, and their guardian angel in the aftermath of World War I. Joining him on stage to discuss his novel, its genesis and what it represents within his larger body of work is Bob Boilen, creator and host of “All Songs Considered” from NPR Music.
Tags Book Reading, #JoshRitterNovel
12:30 PM
to 1:30 PM
Career Transparency: Why Personal Branding Is Bullshit
69 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Beth LaPierre
'Personal branding' is bullshit. Diplomas are bullshit. Your network is bullshit. It's not about who you say you are, it's about who you are. It's not about being an 'expert', it's about being accountable, making mistakes and getting shit done. Self-management used to be about self-improvement. If you wanted to be calm, you learned to meditate; if you wanted to be a better designer, you studied Paul Rand and William Morris; if you were looking to advance your career, you got a Masters. Just like a corporate brand, your personal brand needs to embody who you actually are and what you represent. If you position and promote yourself as an expert, but don’t have the knowledge required to be one, you will fail. Take Mr. Branding Expert. He spends hours over his blog, stuffing it with keywords, building profiles, shmoozing movers and shakers. He spends his savings on a Ben Sherman wardrobe and goes to SXSW. He lands a meeting with the Product Manger of a large company. She asks to see Mr. Expert's work and the successive ROI. Mr. Expert shares case studies from Lorna’s Consignment Shop, Park Ave Diner and his Uncle Bob’s plumbing business. Ms. Product Manager then proceeds to laugh in his face and share all this with her 25k Twitter followers. Mr. Expert? Get ready for a career in sales. This talk is not about networking or fans or Twitter. It's about transparency. It's about honesty. It's about hard work for little money. It's about being real.
Tags Core Conversation, #MrExpert
12:30 PM
to 1:30 PM
Creating a Career in Digital Product Design
29 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Andrei Herasimchuk
Digital Product Design -- the craft of designing interfaces for digital products like the Apple iPhone or an interactive web application like Yahoo! Mail -- promises to be one of the hottest job design prospects for the next century. Nearly every product type we know about has gone or is going digital, from content rich websites like CNN.com to mobile task-based applications like Gowalla to products for the digital home like Microsoft's Kinect. As such, designers for these digital products need to be well equipped with advice from a designer who has been in the trenches since the early days of mainstream software product design. In this session, Andrei Herasimchuk, the lead designer behind the Adobe Creative Suite and the creative lead behind the current redesign of one of the internet's largest web-based applications, Yahoo! Mail, will divulge lessons learned from the trenches, and in doing so will pass on the keys to successful digital product design not learned in the classroom. and in doing so, he'll inspire a new generation of digital product designers to take the profession to the next level.
12:30 PM
to 1:30 PM
Employment Space Meet Up
4 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
Film Industry Geeks Meet Up
4 Attendees
Location
Driskill, Maximilian Room
Type Panel, Interactive
Speaker Jane Hu
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for technology geeks working in the music industry to network with other SXSW Interactive, Gold and Platinum network with other technology geeks in this industry. Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
Flexible Morality of User Engagement & User Behavior
88 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Dan Ariely, Sarah Szalavitz
This session, proposed by Dan Ariely and Sarah Szalavitz, will investigate the relationship between morality and user engagement online, as well as in real life. Prior to the presentation, we will ask friends and the SXSW community to participate in an experiment to explore how the choices we are offered by user experiences and online communities "game" the outcome--or whether we are making choices at all, if our brains can't resist seeking Mayorships on FourSquare or growing farms on Farmville. During the session, we'll first offer the survey to attendees, share our findings from the results we already have, and then explore the implications for online behavior, user experience, and morality. We'll consider how cognitively irresistible user experiences are created, as well as its on both our online and offline identities. Further, we'll explore how the predetermination of user behavior by choice optimization and social design, can encourage cheating, both by users and designers. Finally, we'll look at the impact the flexibility of our morality in our various identities and behaviors could have on the future of the choices we'll both offer and be offered.
Tags Dual, #moralflex
12:30 PM
to 1:30 PM
Friends with Business Benefits: How Integrations Sell Apps
27 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
The Small Business Web is now over 100 web app companies strong. Together, we're rewriting the rules for traditional business development by building the market for small business software through integrations. So how has it not devolved into fisticuffs and mayhem? And why does integration help both the consumers and the vendors who are building the applications? Members of the Small Business Web will discuss the power of the open API, why customers buy apps that integrate, how they're embracing their competition and why sometimes even they have to remember to "Hug It Out" as they work together to define the future of the Small Business Web.
12:30 PM
to 1:30 PM
Gamestorming
35 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Dave Gray, Sunni Brown, James Macanufo
Work is getting flatter. There’s no central server dishing out orders. It’s a peer-to-peer, co-evolving world. The team that flocks together, rocks together. The future of work is not about dull routine, it’s about being more human. It’s about curiosity, exploration, flexibility and imagination. Gamestorming is for people who want to design the future, to change the world, to make, break and innovate. It's a kind of Jedi-judo for inventors, explorers and change agents who want to engage the swarm, surf the infosphere and fan the creative hive to an excited state. Gamestorming is a practice made of people, paper and passion. The enabling technologies are sticky notes, whiteboards, index cards, loose rules and fast action. Gamestorming is a mashup of game principles, game mechanics and work. It’s about weaving energy and fast-feedback loops into your work, into your meetings with co-workers, into your design and development activities. Gamestorming is the future of work. Our panel of Gamestorming Jedi will infect you with the Gamestorming virus, so you can carry it back with you and unleash the contagion to the other nodes in your network. There is no antidote.
Tags Solo
12:30 PM
to 1:30 PM
GeekFit: How to Embrace Technology and Healthy Lifestyles
31 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Robert Jolly, Derek Featherstone
As interactive designers and developers, are we working ourselves to early graves? To put it mildly, our work is largely sedentary. This panel will explore some of the long-term health risks associated with our obsession with all things digital and too little time maintaining an active, healthy lifestyle. Learn from your industry peers about the health problems they've experienced and how they've embraced a more active lifestyle—with and without the use of technology—to reap truly amazing personal and professional benefits.
Tags Core Conversation, #GeekFit
12:30 PM
to 1:30 PM
Hamlet's BlackBerry: Liberate Yourself From Digital Addiction
9 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker William Powers
The ground is shifting in digital culture – and the paradigm, too – as we realize staring into screens 24/7 is a lousy idea. It’s time to quiet our minds, focus, go deep. But how? Luckily, human beings have been here before, and we can learn from the past. Surprising digital life-lessons from Plato, Shakespeare, Ben Franklin and Thoreau.
Tags Solo
12:30 PM
to 1:30 PM
How Governments are Changing Where Big Ideas Happen
18 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Elliott Adams, Ian Kelso, Sean Kane, Tony Schum, Joachim Ng
More than ever, governments across the world, at both national and local levels, are working hard to attract the "creative/digital industries". When you're looking for a job, you may not know how much your city, state or even national government often play a role in what companies are hiring in your community. While traditional economic development has typically meant a scenario like bringing a factory to a rural area, a newer practice involves growing so-called industries of the mind. Canada has led the way, but now many states across America are offering incentives to game developers and other tech-related companies (to say nothing of the massive internal investments by certain countries, such as Russia). The benefits can be tax breaks, loans, grants, tax credits and even free rent to get you and your brain trust to make the move. This discussion will look at why these sorts of incentives are thought to bring benefit to not just the companies, but to their communities and taxpayers, too.
Tags Panel, #govbigideas
12:30 PM
to 1:30 PM
How to Create an Internet Phenomenon for Peanuts
35 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Larry Smith
In 2006, Larry Smith ditched his fancy magazine editor life to launch SMITH Magazine, an online storytelling community with no business model to speak of. He did it with no plan, no startup money, no staff, not even the proverbial “maxxed out credit cards.” One year later, SMITH Mag had amassed a ton of press, a rabid community of readers of and contributors to the site, and book deals from three major publishers. SMITH Magazine is best known for its Six-Word Memoir project, an international phenomenon and one the hottest storytelling trends of the modern age. So how did the Six-Word Memoir project go from a couple of tweets to four books and 300,000+ submissions to SMITH Magazine and its younger cousin, SMITH Teens so quickly? In this panel, Smith and his co-editor, Rachel Fershleiser, will take you through the steps (and missteps), they've learned in the Six-Word Memoir project, as well as through other online phenoms that share like-minded missions, success stories, and roads to revenue. We’ll showcase examples of unfunded/barely funded projects that began out of passion, and rapidly turned into something sustainable. We’ll go over the core principles vital to success, as well as the questions to ask before you go full throttle with your idea. We’ll talk about we and others have walked the tightrope of protecting our ideas and also allowing for a certain loss of control that ultimately allows projects to grow.
Tags Solo
12:30 PM
to 1:30 PM
Interactive Canon: Press Pick The Best Games Ever
10 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Evan Lahti
What videogames are canon? As game designers seek recognition for being more than swindlers of flashing color that produce violent youth, fashioning a definitive list of the most affecting, imaginative, and significant interactive experiences is a productive step toward gaming gaining some small amount of recognition on terms other than its own. Are games old enough to have an essential group of titles worthy of the Library of Congress? If an alien traveler arrived to earth and we only had videogames to share as a representation of our culture, would we sit them down in front of Mario or World of Warcraft? Halo or Half-Life? BioShock or Ms. Pac-Man? Gathering a team of gaming journalists from PC Gamer magazine, Gamesradar.com, PlayStation: The Official Magazine and Official Xbox Magazine, we'll carry the flag of our favorite titles to form a cumulative must-play list, modifying and reranking our canon as our discussion progresses, not without help from audience participation. Our panelists will argue and debate not for the sake of settling arguments suitable for an internet forum, but for creating a useful, definitive list of must-play experiences for gamers and gaming-interested consumers based on useful critical criteria. Our panel has a cumulative 40-year background of covering games.
Tags Panel, #BestGamesEver
12:30 PM
to 1:30 PM
Kanye West, Antique Aquariums and Authenticity in Celebrity 2.0
33 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Anne Helen Petersen
What makes Kanye the most compelling & quotable person on Twitter? The answer to that very question is changing the future of celebrity.
Tags Future15, #kanyetwitter
12:30 PM
to 1:30 PM
Locationpalooza! Leveraging Geo-intelligence to Engage Hyper-Local Communities
33 Attendees
Location
Hyatt, Big Bend
Type Panel, Interactive
Speaker Lisa Brander, Lisa Bradner, Evan Cohen
Location, Location, Location. Former Forrester Analyst Lisa Bradner, President of Geomentum, leads an exploration of the trends and opportunities of taking a hyper-local marketing approach to creating more relevant consumer engagement in micro-communities across the nation. Why are we seeing a rise in hyper-local platforms and should marketers be a part of these communities? Questions Answered 1. What is the future trend of hyper-local consumer media opportunities? Is it more than hype? 2. What is the dream-state of “location” for not just consumers, but marketers? 3. What are the technology and ethics requirements to do this successfully while respecting customers who trust you to know where they are?
12:30 PM
to 1:30 PM
Marc Ecko's Formula for AWEthentic Connections
21 Attendees
Location
Hilton, Salon A
12:30 PM
to 1:30 PM
Mentors - Filmmakers 2
2 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Ron Mann, Amy Grappell, Andrew Bujalski, Chad Feehan, Keith Maitland, Nathan Zellner, Paul Gordon, Ben Steinbauer
Every filmmaker has a story to tell. Get advice, or share those stories with experienced filmmakers. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
12:30 PM
to 1:30 PM
Nokia and Burton's 'Push Snowboarding' Collaboration
14 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker Matthew Knight, Nick Sargent, Stuart Wells, Tom Pukko
When playing sport, have you ever wondered what it would be like to have a ‘car dashboard’ to tell you what’s happening; how quickly you were going? Measuring every turn? Timing every jump? Understanding how much ‘rush’ you were feeling? All on your cell phone? Push Snowboarding is doing exactly that by combining the power of the Nokia N8, External sensors and Nokia Fans worldwide. This session will give SxSW delegates the opportunity to speak with the people behind the scenes and see for themselves what the team from Nokia and Burton have put together. #pushsnowboarding
Tags Panel
12:30 PM
to 1:30 PM
Nothing is True, Everything is Permitted. Not!
22 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Kevin Smokler, Richard Nash, Calvin Baker, Joanne McNeil
For the future of both, it is imperative that technology and culture learn from one another. Doing more with less is a philosophy that has animated both, especially in recent times with the notion of the minium viable product, and the injunction against feature creep. But art and culture have always understood the concept of "less is more" even if it took till the 20th century of that to be coined so neatly. For art to be possible, rules are necessary. In the Assassin's Code, the death of God makes everything possible. Many believe that the netwrok makes everything possible. But if everything is possible, how does anything matter? In art, what is left out is as important as what is included. Can the rules of making art help us make more useful technology? Can such concepts as the minimum viable product help us do a better job of writing, editing, designing, and disseminating novels, films, music. This high interdisciplinary panel will help illuminate how the eternal verities of art and science, when properly framed, can help us be better movers of the hearts and minds of men and women...
Tags Panel, #assassinscreed
12:30 PM
to 1:30 PM
Online Learning and the Classroom of the Future
19 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Jeremy Johnson
Facebook's highered roots have certainly extended well beyond the Ivy League, but to what extent have social technologies become a staple in the classroom? Today, over 10 million students are registered in an online course while more than 1600 institutions offer online degrees. This panel will address the opportunities and challenges for bringing schools online and take a closer look at the profile of today's web--savvy student.
Tags Core Conversation, #sxswedu
12:30 PM
to 1:30 PM
Online Radio Meet Up
4 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Rusty Hodge
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who share a passion for online radio. Cash bar onsite.
Tags Meet Up
12:30 PM
to 1:30 PM
Persona-fication or: Falling in Love with a Bot
3 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Kyle Bunch
By the time SXSW ‘11 kicks off, there will be well over 500 million “people” on Facebook and well over 250 million on Twitter. We used to ask how many of the users on sites like MySpace had a real person on the other end. Today, as increasing sophisticated bots and artificial intelligence intersect with the simplified relationships that fill our social media spaces, we have passed the point where that really matters. The collective cry of the bots grows ever louder: "If you poke us, do we not tweet?" Social touchpoints like toll-free numbers have long been manned by automated systems designed to put a barrier between the customer and the people behind the scenes. Is it any surprise that the same tactics are being used when it comes to social media? This isn't just companies. The virtual world has always offered an opportunity to become someone else, from the earliest BBS and chat room environments to MMORPGs and now social networks. Even if you're not talking to a company-created bot, there's a good chance you're talking to someone pretending to be someone vastly different than their real world doppleganger. When we establish relationships with people we've never met IRL, where does someone become real? And for someone looking for interactivity, how much does ‘real’ matter? If a relationship is little more than passing timely and relevant links and media back and forth, is finding out that you're sharing a friendship with a bot really such a bad thing?
12:30 PM
to 1:30 PM
Real Tech Rockstars: Engineers or Designers?
60 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Aaron Patzer, Jason Putorti, Jessi Hempel
User interface (UI) and design are crucial to any software’s success. But, many startups ignore UI, relying fully on back end development. But UI is more than just a pretty face; it can instill consumer confidence in your startup and differentiate you from the competitors. Such was the case with leading online personal finance site Mint.com. Though founded by an algorithms engineer with expertise in the deepest technology, from the early stages of development, the Mint team designed easy to understand charts and graphical representations of people’s finances, making the previously intimidating and frustrating task of money management quick and painless. Early challenges included bringing meaning to an unknown brand in a security-sensitive industry, differentiating from the dullness and palette of banking sites while respecting the seriousness of people’s money, and creating an experience free of negative emotions often associated with budgeting and financial management. Each decision has been intentional, down to the hue of the logo (which was lightened in order appeal more strongly to female users). This dual presentation will feature Aaron Patzer, VP/GM of Intuit Personal Finance Group and Founder of Mint.com, an algorithms engineer with several patents at the core of his product who also recognizes the value that perfectly pixilated, easy-to-understand charts and graphics brought to Mint. Along with web design expert Jason Putorti and moderated by Fortune Magazine's Jessi Hempel, the presentation will discuss the value of design to both early stage startups and developed companies, how to successfully merge front end and back end development and specific design advice.
12:30 PM
to 1:30 PM
Real-time Marketing in a Connected World
56 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Adam Lavelle, Siobhan Quinn, Angela LoSasso
Brands must learn to connect in real time or get left behind in today's on demand environment. They must think like real-time publishers, where timely messages are attuned to consumers’ current needs. This session explores what it means to be a “marketer in the moment,” and how brands need to reinvent themselves to remain relevant. This session is sponsored by iCrossing.
Tags Panel
12:30 PM
to 1:30 PM
Social Contests: Brand Loyalty Builders or Lazy Marketing?
62 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Kelly Ripley Feller
With the growing prevalence of Twitter and Facebook, social contests are a dime a dozen. Nearly every day another wave of "Tweet this to win" memes clog up my stream. So do these tactics really work? Or are they just easy-to-execute, lazy marketing methods? Join this session for a look at which social contests work best at building brand fans & which ones land in the lazy marketing hall of lame. Count on real-life examples, privacy & legal stuff, & my opinionated suggestions--steeped in experience--on which contests work best to win friends & influence people. Oh and I’ll probably give some stuff away, just to stick with the theme.
12:30 PM
to 1:30 PM
Social Ranking: Finding Interesting User-Generated Content
49 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
As more people use the internet to share statuses, tweets, links, and other content the task of separating the wheat from the chaff is quickly becoming more and more important. Luckily, there are a number of approaches to finding the most interesting content in use across the internet, both by analyzing content itself and by giving users themselves the tools to identify what is good. Our panel will explore the details of how sites we use everyday have attempted to solve this problem. We’ll talk about voting systems where democracy works on a smaller scale, social systems that try to figure out who you care about or whose style you share, content analysis approaches that try to show you things based on your explicit or implicit set of interests, and other interesting algorithms for scoring and ranking content. We’ll also talk about implementation, touching on scaling distributed databases, training Machine Learning models, etc. We’ll talk about some common issues across these systems. Something as simple as counting votes can actually turn into a long lesson in statistics. And there are other factors our algorithms must balance, including making sure we show recent stuff vs. the overall best, ensuring new content gets a fair chance to prove itself, and keeping the a site simple with all this complexity happening behind the scenes. Finally, we’ll talk about how algorithms that control content distribution end up being big targets for gaming and abuse.
Tags Panel
12:30 PM
to 1:30 PM
Succeeding as Distributed Virtual Team
25 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker Josh Cramer
Do you sometimes feel like you could get more done without the distractions in the office? Is your company considering allowing some employees to work from home occasionally? Do you collaborate or work with others who live in a different city, state, or country? Do you have trouble finding the ideal employee in your local area? Find out what it takes to succeed as a virtual, distributed, telecommuting work team. Experts in this field talk about what works, what doesn't, and the state of affairs for online collaboration. Some of the topics covered in this session will include: - essential tools for distributed work teams - dealing with time zone differences - requirements for your home office - skills and personality traits critical for success - finding and hiring remote talent - great communication without face to face - leveraging coworking spaces to the fullest Telecommuting is becoming more and more common in our society every year. The development of new tools and techniques are fueling this transition and moving the traditional corporate walls right into our homes. Today's worker is increasingly attracted to the flexibility and opportunity provided by telecommuting. Come to this session to learn how you can take part in this ongoing revolution of work.
Tags Core Conversation, #remotework
12:30 PM
to 1:30 PM
SXSW Accelerator: Innovative Web Technologies Finalists
16 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
12:30 PM
to 1:30 PM
SXSW Convergence Meet Up with Turner Broadcasting
18 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Type Panel, Interactive
What happens when the irresistible forces of the social web meet the immovable objects of television? What new ideas, technologies and art forms might emerge? What the heck is “TV”, anyway? Join us to talk about what it means to live, work and play at the center of the most exciting media disruption since ... well, ever.
Tags Trade Show, #SXSWMeetUp
12:30 PM
to 1:30 PM
SXSW Music Industry Geeks Meetup
13 Attendees
Location
Palm Door, Palm Door
Type Panel, Interactive
Speaker Todd Hansen
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for technology geeks working in the music industry to network with other SXSW Interactive, Gold and Platinum network with other technology geeks in this industry. Cash bar onsite.
12:30 PM
to 1:30 PM
SXSW Wrap Up Meet Up
3 Attendees
Location
Driskill, Victorian Room
Type Panel, Interactive
What speaker did you learn the most from? What networking event was the most fun? What new ideas do you have that you didn't have five days ago? Come and share your best (and worst) memories of the 2011 event!
Tags Meet Up
12:30 PM
to 1:30 PM
Tapping the Crowd to Remap the World
11 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Diann Eisnor
Over the past 20 years, less-than accurate geographic maps have been developed at enormous cost with no system in place to keep them up to date. Without this kind of realtime progress, people are at the mercy of these often outdated and unreliable maps, even on their GPS devices. To counteract the effect of faceless control over this integral facet of social infrastructure, people are beginning to turn to one another to collaborate and remap the world for themselves. How do they doing this? The trifecta of mobile devices, wheels, and the power to revitalize maps into a dynamic, living subculture. The phenomena of crowdsourced GPS has given rise to an era of self-motivated cartographers, helping each other map out the world for for the good and safety of all-- in real time. But street maps are only the beginning. These pioneers of the wild web are laying the foundation for the future of crowd-sourced geography, where everyone's input is needed to keep maps alive. This will be a highly-engaging panel that will dive into uncharted territory to explain the innovation and importance of tapping the crowd to ensure a community-operated system of maps.
Tags Solo
12:30 PM
to 1:30 PM
The Convergence of Traditional and Internet TV
23 Attendees
Location
Austin Convention Center, Room 13AB
Type Panel, Interactive
Speaker Michael Petricone, Ned Sherman, Todd Weaver
With Google TV and other over-the-top (OTT) services hitting the market, service providers (cable and satellite) and many broadcasters are expressing concern over cord-cutting and other issues at the intersection of television and the Internet. This session will look at the legal and business issues surrounding OTT services, including the protection of the broadcasters' content and advertising, as well as the issues surrounding ivi TV, the Seattle-based company that is being sued by a group of broadcasters who are seeking to stop it from retransmitting their over-the-air content. How should the courts and policy-makers act or not act to ensure the right balance between content protection and innovation at the intersection of television and the Internet?
12:30 PM
to 1:30 PM
The Ultimate Backup - Keeping Media Alive
5 Attendees
Location
Austin Convention Center, Room 15
Speaker Andrea Kalas, Edwin Outwater, Milt Shefter, Edwin Outwater-III, Jeff Anthony, Richard Utley, Edwin III
Archiving in the new entertainment marketplace involves much more than securely storing thousands of boxes of tape and cans of film. In order to provide the service that is really needed, the Archive must be prepared to provide the logical extension demanded by today's digital film industry business model, i.e. the ability to provide directly within hours from the secure environment of the archive to the studio what can best be called the first link in the digital supply chain.
Tags Content
12:30 PM
to 1:30 PM
Why PR's Future May Not Look Like PR
51 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker David Armano, Richard Brewer-Hay
When You Think of PR (Public Relations), your first impression may be of the silver tongued "flack" spinning a corporations' news, putting a positive slant on everything. With advances in networks, online communities and the ability of the average individual to become their own content producer and influencer—the face of PR is changing, shifting the focus from communications to engagement in increasingly public spaces both online and off.
Tags Core Conversation, #futurePR
12:30 PM
to 1:30 PM
Wikileaks: The Website That Changed the World?
43 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Wikileaks began as an audacious idea, a statement about the potential of the internet to speak truth to power and to open governments. Barely four years later, the whistleblower's website finds itself at the centre of an unprecedented global storm over the leaking of hundreds of thousands of confidential cables from US embassies around the world. To many WikiLeaks's founder Julian Assange is a hero who has shone the bright glare of public scrutiny into places governments would rather keep hidden; to others he is a vandal, taking a sledgehammer to the secrecy all states need to maintain to function. Is Wikileaks just one expression valve for the web, one that would be replaced by others if it was closed? Has it changed the public's understanding of and relationship to government in any real and lasting way, or is it a media preoccupation?
Tags Panel
12:30 PM
to 1:30 PM
Your Caption Here: How-to Manipulate Images Without Photoshop
24 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Austin Kleon, Drew Dernavich, Jessica Hagy, Maris Kreizman, Ross Nover
We all know how easy it is to doctor an image with Photoshop, but there's an even easier and low-tech way to alter an image's meaning: just change the caption. It turns out that pictures can say whatever we want them to say, provided we use the right words. In this session, we'll get the lowdown from a panel of bloggers and cartoonists who have elevated captioning to a brilliant, often hilarious art form. We'll learn why the old writing adage "Show don't tell" is useless, and how a picture might be worth a thousand words, but when it's paired with a caption that deepens, expands, or redefines its meaning, it can be worth a million.
Tags Panel, #sxswcaptions
12:30 PM
to 1:30 PM
Lost in the Trees
28 Attendees
Location
The Phoenix
Type Unofficial Music
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
12:35 PM
to 1:05 PM
Heaven
5 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
12:35 PM
to 1:05 PM
The Boat People
11 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
12:45 PM
to 1:45 PM
Social Media or Sado-Masochism? Cyberbullying & Celeb 2.0
5 Attendees
Location
Austin Convention Center, Ballroom E
12:50 PM
to 1:50 PM
Jeff Howe
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Jeff Howe will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business.
Tags Bookstore Appearance
1:00 PM
to 2:28 PM
1:00 PM
to 2:00 PM
Advertising: Celebrity and Trust
9 Attendees
Location
Austin Convention Center, Ballroom E
1:00 PM
to 2:00 PM
How to Make Money with Social Media
43 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Jamie Turner
If you’re like many people, you’re ready to take a deeper dive into social media. After all, creating a YouTube channel or developing a Foursquare promotion is one thing, but actually tracking a social media campaign on an ROI basis is something else altogether. Join Jamie Turner, co-author of How to Make Money with Social Media, in this fun, engaging and educational talk about how to calculate the ROI of a social media campaign. In this talk, you’ll learn about the 5 business models the Fortune 500 use to make money with social media. You’ll also learn about the three categories of social media measurement. And, finally, you’ll learn how to calculate your Customer Lifetime Value and use that to see if your social media campaign is generating a positive ROI. If you’re interested in learning how to calculate if your social media campaign is generating profits, then you won’t want to miss this fast-paced, upbeat talk from someone who speaks on TV, the radio and to corporations such as The Coca-Cola Company on the topic of How to Make Money with Social Media.
Tags Book Reading, #SOCIALROI
1:00 PM
to 2:00 PM
Next Stage: Transmedia Storytelling in the Next Frontier: In a Galaxy Not So Far Away, Digital, Film and Music Meet Outer Space
2 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Transmedia Production in the Next Frontier: In a Galaxy Not So Far Away, Digital, Film and Music Meet Outer Space with @radical.media Chief Technology Officer Evan Schechtman and Chief Creative Officer James Spindler radicalmedia.com
Tags Trade Show, #SXSW@radical
1:10 PM
to 1:40 PM
MiniBoone
1 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
1:10 PM
to 1:45 PM
Sweet Demos
2 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
1:15 PM
to 2:15 PM
A Tale of Two Charlies: Darwyn and Sheen
Location Austin Convention Center, Salon E
Location Austin Convention Center, Salon E
Type Panel, Interactive
Speaker David Levy
The medium of television has matured and the pace of technological change has quickened. When you add the quick rise of social media, it creates a perfect storm for consumers to participate in the conception of creative concepts. Because technology has enabled fans to engage with content on multiple platforms, producers can now expand the creative universe of a show. This session will explore how consumers can actively shape the future of their favorite programming by giving real time input, often alongside the talent, executives and creators of the shows.
Tags Future15
1:20 PM
to 2:20 PM
Jamie Turner
3 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Jamie Turner, co-author of the book How to Make Money with Social Media, will be stopping by the SX Bookstore to greet registrants and sign copies of his book.
1:30 PM
to 1:38 PM
1:30 PM
to 1:38 PM
1:30 PM
to 1:35 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:36 PM
1:30 PM
to 1:51 PM
1:30 PM
to 1:48 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:45 PM
1:30 PM
to 1:40 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:32 PM
1:30 PM
to 3:07 PM
1:30 PM
to 1:35 PM
1:30 PM
to 1:45 PM
1:30 PM
to 1:40 PM
1:30 PM
to 1:33 PM
1:30 PM
to 2:58 PM
1:30 PM
to 1:40 PM
1:30 PM
to 2:00 PM
Ali Holder
12 Attendees
Location
Club de Ville
1:30 PM
to 2:30 PM
The Holidays
12 Attendees
Location
The Phoenix
Type Unofficial Music
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
1:45 PM
to 2:45 PM
William Powers
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
William Powers, the award-winning author of Hamlet’s Blackberry: A Practical Philosophy for Building a Good Life in the Digital Age, will be stopping by the SX Bookstore to greet registrants and sign copies of his book.
1:45 PM
to 2:15 PM
Thomas Wynn and the Believers
2 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
1:50 PM
to 2:50 PM
Dave Gray
3 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Dave Gray, Sunni Brown and James Macanufo will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Gamestorming: A Playbook for Innovators, Rulebreaks, and Changemakers
1:50 PM
to 2:50 PM
James Macanufo
2 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Dave Gray, Sunni Brown and James Macanufo will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Gamestorming: A Playbook for Innovators, Rulebreaks, and Changemakers
1:50 PM
to 2:50 PM
Sunni Brown
5 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Type Panel, Interactive
Dave Gray, Sunni Brown and James Macanufo will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Gamestorming: A Playbook for Innovators, Rulebreaks, and Changemakers
2:00 PM
to 3:47 PM
2:00 PM
to 3:30 PM
2:00 PM
to 3:20 PM
2:00 PM
to 3:00 PM
Alternative Financing For Independent Film
12 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Daniel Satorius, Ronald Levin, Kirk Schroder, Dan Satorius
As equity, presales and other traditional forms of financing have dried up, filmmakers have looked for new forms of financing. Properly utilized, crowd funding, corporate sponsorships, fiscal agents, soft money and project related investments can be useful and versatile financing tools for the independent producer. They can be deployed to develop, launch, partially/fully fund, or complete a project. But there are numerous legal pitfalls to navigate. As these sources become more widely used, they will most certainly draw increased legal scrutiny.
Tags CLE
2:00 PM
to 3:00 PM
Alternative Financing for Independent Film
10 Attendees
Location
Austin Convention Center, Room 13AB
2:00 PM
to 3:00 PM
Heard But Not Seen: Capturing Music History Cinematically
13 Attendees
Location
Austin Convention Center, Room 15
Music films have an advantage of always having a natural climax. Poor/gifted/unexpected person or band possesses life-changing talents; may or may not become famous and may or may not hold on to fame. It's either an uplifting tale or a tragedy worth telling. No matter which ending, music films, both documentaries and biographical pictures, have grown wildly popular among audiences and filmmakers in recent years. This panel will explore how music of the 20th century is best captured cinematically: which storytelling vehicles are producers and directors using to best establish the historical record on film. We'll discuss a number of recent pictures that try to shake up the form of the music film. These include films as diverse as 'When You're Strange', the recent paean to The Doors that eschews recollections for living in the moment of the '60s through found footage, and 'This Movie is Broken', which tries to interweave a fictional tale with the music of the band Broken Social Scene. We'll analyze whether music films evolving as their own unique filmmaking niche and discuss challenges common to using popular music in films. We'll discuss new venues of distribution for music films that diverge from the old models. And we'll ponder the most innovative uses of telling music history stories on film and what to expect in the upcoming years.
Tags Music in Film
2:00 PM
to 3:00 PM
Keynote: Blake Mycoskie
231 Attendees
Location
Austin Convention Center, Ballroom D
Type Panel, Interactive
Speaker Blake Mycoskie
Also simulcasted in:
ACC Room 9ABC, 18ABCD, Ballroom A-G
AT&T Conference Center Grand Ballroom
Driskill Ballroom
Hilton Salon C, H
Hilton Garden Inn Sabine
Hyatt TX Ballroom 1-7
Radisson Town Lake Ballroom
Sheraton Capitol A-H
In this visionary talk, Blake Mycoskie shows you how to succeed in a new era of relentless competition and heightened social awareness. Why is philanthropy your best competitive advantage? How do you make money and do good simultaneously? How are the two acts intertwined? At TOMS -- a self-sustaining, for-profit company -- the act of giving is the cornerstone of its business model, integral to its financial success. In a behind-the-scenes look at how it all works, Mycoskie shares counterintuitive ideas ("In tough times, give more!") that you can apply to your own business. His bold, winning strategies are proven, and have been talked about by Bill Clinton, the Obama administration, and the hundreds of thousands of customers that have joined the TOMS Movement by buying a pair of shoes. Inspired, inspiring and most of all practical, Mycoskie presents a new direction for business, offering TOMS as his prime case study. After hearing him speak, you too will know why giving just makes sense.
2:00 PM
to 3:00 PM
Mentors - Open Call
2 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Sarah Green, Adam Cassels, Edward Stencel, Holly Roach, Martin Shapiro, Weiman Seid, Holly Jeter, Jeff Nichols, Navid McIlhargey, Peter Friedlander
Feeling adrift in the film world and need some valuable one-to-one general advice? This is the session for you; "Open Call" features industry insiders that run the gamut of the film spectrum. Whether you're seeking advice on production, festivals, distribution or all of the above, sign up now and get the lowdown. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
2:00 PM
to 3:00 PM
Next Stage: indieWIRE Interviews
1 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Type Panel, Interactive
Check out indieWIRE's afternoon chat series with SXSW Film Festival talent on the Next Stage from 2pm to 3pm Monday through Thursday. Tuesday’s schedule is 2:10pm Joe Swanberg and Ti West (Silver Bullets & Inkeepers); 2:35pm Miranda July. www.indiewire.com
Tags Trade Show, #SXSWNextStage
2:00 PM
to 3:00 PM
Reel Murder: From Crime Scene to Big Screen
4 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Corey Mitchell, Philip Anselmo, Hart Fisher, Ami Canaan Mann, Steve Mims
Charles Manson, Ted Bundy, Al Capone - their actions, as well as those of other infamous deviants, have shocked the world. They continued to fascinate millions of people when their crimes were turned into big screen Hollywood blockbusters, iconic horror movies, and cutting edge independent films. But how do these tales of depravity, tragedy, and inhumanity make their way from behind the yellow crime scene tape to your nearby multiplex or film festival? Los Angeles Times best-selling true crime author, Corey Mitchell, will moderate this panel discussion on how murder has become big business in Hollywood. The Reel Murder panel, which will be comprised of the leading voices in true crime writing, feature filmmaking, and documentary filmmaking, will guide the audience member from the crime scene to the big screen. Some topics of discussion will include: Why are certain crimes considered big screen-worthy while others are not? What are the inevitable legal pitfalls involved in turning a true crime story into a movie? How can filmmakers empathize with survivors of victims without losing the visceral impact of the story? How can filmmakers deal with protests from the morality police, as well as those genuinely troubled by the subject matter? Reel Murder: From the Crime Scene to the Big Screen will be the one panel that SXSW Film Festival-goers, industry experts and casual film fans alike, will be dying to see.
Tags Content
2:00 PM
to 2:30 PM
Eagle Eye Williamson
4 Attendees
Location
Club de Ville
2:00 PM
to 10:00 PM
Ice Cream Man Party in Austin
167 Attendees
Location
Club de Ville
Type Unofficial Party
Speaker/Artist(s) Info
1:30pm - Ali Holder 2pm - Eagle Eye Williamson 3pm - Hacienda 4pm - Malajube 5pm - Rich Aucoin 6pm - J. Roddy Walston and the Business 7pm - Screaming Females 8pm - Futurebirds 9pm - White Mystery
On Tuesday, March 15, we are proud to present our third Ice Cream Man party (the first was waaaay back in 2006, the second in 2009). It’s gonna be all day (1:30pm-ish to 1opm-ish) at Club DeVille, and it will be totally free, with RSVP atdo512.com/icecreamman.
The lineup (subject to change):
- 1:30pm - Ali Holder
- 2pm - Eagle Eye Williamson
- 3pm - Hacienda
- 4pm - Malajube
- 5pm - Rich Aucoin
- 6pm - J. Roddy Walston and the Business
- 7pm - Screaming Females
- 8pm - Futurebirds
- 9pm - White Mystery
And of course, there will be plenty of free ice cream!
Thanks to our sponsors: Roku, LiveFyre, Hurricane Party and Ben & Jerry’s
Company Ice Cream Man
2:20 PM
to 2:50 PM
The Vaudeville Smash
9 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
2:30 PM
to 3:58 PM
2:30 PM
to 4:00 PM
2:30 PM
to 3:30 PM
Evan Voytas
10 Attendees
Location
The Phoenix
Type Unofficial Music
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
2:55 PM
to 3:25 PM
Gary Lucas
4 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
2:55 PM
to 3:25 PM
Lucy and the Popsonics
3 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
3:00 PM
to 4:00 PM
Filmmakers Meet Distributors
11 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Type Panel, Interactive
SXSW invites indie filmmakers and distributors to get together at The Trade Show Meet Up Pavilion to explore new platforms and methods for film distribution.
Tags Trade Show, #SXSWMeetUp
3:00 PM
to 4:00 PM
Next Stage: Funny Or Die Twitter Live Feed Show featuring hosts Robert Ben Garant and Thomas Lennon
75 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Funny or Die and Twitter team-up to bring you the future of funny on the web... 140 characters at a time. Welcome to the ridiculously lucrative world of internet comedy with a panel featuring Robert Ben Garant and Thomas Lennon, music, and seating. Invite Only/RSVP Required. Participate in the panel by tweeting in to #FunnyOrDieSXSW ! www.funnyordie.com
Tags Trade Show, #FunnyOrDieSXSW
3:00 PM
to 4:00 PM
Nikon's D-SLR Photo, Video & Music Meet Up
12 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Do you make music videos? If so, this is the Meet Up for you. We are calling all music videographers, music editors, and musicians to come together and learn about the opportunities in this field to network and learn about shooting rock photography and video with Nikon’s latest D-SLR.
Tags Trade Show, #SXSWMeetUp
3:00 PM
to 3:30 PM
Hacienda
17 Attendees
Location
Club de Ville
3:00 PM
to 8:00 PM
Cloudy Awards @ Dyn 138 Listening Lounge
10 Attendees
Location
138 Listening Lounge
Type Unofficial Party
The Cloudy Awards @ Dyn 138 Listening Lounge:
Dyn Inc. and CloudCamp are both known for disrupting the status quo in the technology space. Now they’ve come together to host a one-of-kind event and you’re invited.
The Cloudy Awards at Dyn 138 Listening Lounge will celebrate some of the most innovative technology companies in the world, while showcasing an impressive lineup of emerging musicians.
Throughout the event we’ll recognize the leaders in cloud computing, share innovative ideas and rock out.
The entertainment will be alumni of the popular 138 Listening Lounge, an invitation-only live music venue based in a private residence in ‘Live Free or Die’ New Hampshire, the home of Dyn Inc.
3:15 PM
to 4:15 PM
Ami Canaan Mann
2 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Ami Canaan Mann is a feature/television writer and television director. She recently directed the feature film, 'THE FIELDS (aka TEXAS KILLING FIELDS) starring Sam Worthington, Jeffrey Dean Morgan, Chloe Grace Moretz and Jessica Chastain. Mann will be signing copies of FRIDAY NIGHT LIGHTS. She directed the Austin-based television series episode entitled "I Can't" (Season 4, Episode 10).
3:15 PM
to 4:15 PM
Corey Mitchell
3 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Author Corey Mitchell will be appearing at the SX Bookstore to greet fans and sign copies of his true-crime book, Savage Son. **COREY MITCHELL IS THE MODERATOR FOR THE "REEL MURDER: FROM CRIME SCENE TO BIG SCREEN PANEL" ON MARCH 15.** Corey Mitchell, J.D., and University of Texas graduate ('92), is a Los Angeles Times best-selling author of several true crime books including DEAD AND BURIED, SAVAGE SON, HOLLYWOOD DEATH SCENES, and the critically acclaimed MURDERED INNOCENTS, about the 1991 Texas yogurt shop slayings. Mitchell was the former founder and executive editor of the #1 true crime website, IN COLD BLOG. He was also the creator and head writer for the Discovery Channel’s, Investigation Discovery HOLLYWOOD ON TRIAL blog. He currently heads up the true crime film blog, REEL CRIME, and is preparing to launch a new true crime website, CRIME CALENDAR, in spring 2011. He also blogs about heavy metal at METALSUCKS and horror film festivals at BLOODY DISGUSTING. Mitchell’s work has appeared in Reuters, USA Today, UPI, AP, Austin Chronicle, Houston Chronicle, San Antonio Express-News, Chicago Sun-Times, and many more media outlets. He has appeared on numerous national and local news broadcasts, as well as television shows such as E!’s 20 Most Horrifying Hollywood Murders and TV Land’s, Myths and Legends. Mitchell also works behind the scenes with several charitable organizations that assist victims of crime. Mitchell is currently working on two true crime books, co-authoring former Pantera and heavy metal icon Philip H. Anselmo's autobiography, and in pre-production for his first feature length film, a true crime documentary about TacoLand proprietor and murder victim, Ram Ayala.
3:15 PM
to 4:15 PM
Hart D. Fisher
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Filmmaker Hart D. Fisher will be appearing at the SX Bookstore to greet fans and sign copies of his latest DVD, The Garbage Man.
3:15 PM
to 4:15 PM
Philip H. Anselmo
4 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Filmmaker and artist Philip H. Anselmo will be appearing at the SX Bookstore to greet fans and sign copies of his various works. Philip Anselmo remains a pillar of heavy metal and underground culture. His career has spanned over two decades, and he's fronted some of the most crucial acts in the genre's history. In Pantera, the singer helped craft an undeniable sound that roars immortally. That sound reverberates across the metal juggernaut's multi-platinum selling catalog, including five classic studio albums—Cowboys From Hell [1990], Vulgar Display of Power [1992], Far Beyond Driven [1994], The Great Southern Trendkill [1996] and Reinventing the Steel [2000]. That sound made Far Beyond Driven the heaviest album to ever debut at #1 on the Billboard Top 200. That sound brought the world to its feet on endless sold out tours. That sound garnered four Grammy nominations and other numerous accolades. That sound forged one of the most diehard fan bases ever and influenced countless young acts along the way. Wielding a heavy dose of southern groove and classic rock gusto, Anselmo shined equally with his platinum super group Down on Nola [1995], Down II: A Bustle In Your Hedgerow [2002] and Down III: Over the Under [2007]. Simultaneously, he brandished an unbridled hardcore intensity on two albums with Superjoint Ritual. Amidst all of this, he founded Housecore Records, the home of haarp, The Sursiks, Warbeast and his very own Christ Inversion, Arson Anthem, his solo project and more. Housecore embodies Anselmo's natural creative ethos, and it sees him producing and pushing boundaries as an independent industry visionary. Of course, there's a lot more to the man behind the music. In addition to being a board member of boxing figurehead Emanuel Steward's Kronk Gym Foundation, Anselmo is a published author in Boxing Digest and on BoxingInsider.com. His passions for boxing, horror films, and professional football are just as loud as any of the vocals he's committed to tape. With his first genre-smashing solo record on the way in 2011, he's only getting louder. Philip is a panelist for REEL MURDER: From Crime Scene to Big Screen where he will discuss his participation as the composer and financier of one of the most notorious, brutal, and critically acclaimed true crime films of all time, Jim Van Bebber's THE MANSON FAMILY.
3:30 PM
to 3:49 PM
3:30 PM
to 3:42 PM
3:30 PM
to 3:38 PM
3:30 PM
to 5:03 PM
3:30 PM
to 3:46 PM
3:30 PM
to 3:45 PM
3:30 PM
to 3:32 PM
3:30 PM
to 4:42 PM
3:30 PM
to 3:44 PM
3:30 PM
to 3:34 PM
3:30 PM
to 4:30 PM
Advanced Integrations of Social Media Analytics
55 Attendees
Location
Sheraton, Capitol E-H
Type Panel, Interactive
Speaker Blake Robinson, Chris Lightner, Margaret Francis, Melyssa Plunkett-Gomez, Susan Etlinger, Megan Costello
Learn how to analyze social media data to accelerate the success of any initiative and impact business. Featuring evaluations of popular social media monitoring tools, in-depth analysis of social media metrics, exercises on valuing social media activity, demonstrations of how social media data can be crossed with data sources such as site traffic data from Google Analytics/Webtrends, proprietary customer data or structured market research data, and case studies from some of the world's top brands. This workshop is for individuals who want to measure social media to develop deeper understanding their businesses and achieve marketing success.
Tags Workshop, #socialmeasure
3:30 PM
to 4:30 PM
Be a Lead Generation Superstar with HTML5 Forms
57 Attendees
Location
Sheraton, Capitol A-D
Type Panel, Interactive
Speaker Chris Coyier, Kevin Hale
Some of the most exciting enhancements coming in HTML5 are centered around the specifications made to improve online forms on the web. These new features have been "coming" for a long time now and we're here to share how you can use these new capabilities to improve your conversion rates and increase your bottom line. We'll look at and share some aggregate data on our end in addition to updating you on the current research and best practices that can come from using these new technologies. Most people will know that this is new technology that isn't supported in all browsers. We'll cover how that's OK and what you need to do to design them around the ideas of progressive enhancement. We'll also cover how many of these features can use fallback technology to implement the same idea until all the browsers catch up. Particular attention will be paid to how mobile devices can benefit from these new features perhaps even more so than desktop browsers. The technical aspects of using the new features of HTML5 forms will be covered after it is made clear why using that feature is a good idea. New features include: - Data types that didn't exist before like number, date, search, and more. - Autofocus - Placeholder text - Datalists - Required fields - Validation / Regex - Keygen - Output - Progress
Tags Workshop
3:30 PM
to 4:30 PM
Cage Match: Social vs. Video
21 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Russ Somers, Natanya Anderson
Social media and online video battle for mindshare among marketers. Which one totally rules? We’ll lock Russ Somers, Director of Marketing at Invodo and Natanya Anderson, VP of Content Strategy and Delivery at Powered, in a cage (metaphorically – or maybe literally) to lead a Core Conversation on the pros and cons of each. On the video side: Russ leads marketing for Invodo, a company at the forefront of the eCommerce video industry. Invodo produces video and technology to drive conversion for online retailers including Toys R Us, Verizon Wireless and Golfsmith. On the social side: Natanya leads content strategy for full-service social media agency Powered, guiding the development and delivery of creative content to clients including HP, Sony, iVillage, Atkins and RadioShack. Natanya and Russ provide industry insights and lead what will be, with your contributions, a spirited discussion.
3:30 PM
to 4:30 PM
Craft Makers Meet Up
4 Attendees
Location
Driskill, Victorian Room
Type Panel, Interactive
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in all things crafting. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
Death of the Demo; Rise of Branded Tutorial
32 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Joshua Rosenbaum
Since the beginning of man, different permutations of the “Instruction Manual” have ridden as passenger in the sidecar of technology’s motorcycle. And like technology, the format of the instruction manual has evolved, but is the “science” behind them keeping up? Video demos may be the status quo across today’s interverse, BUT… The day of the 40-minute-long, boring video demo is over. Short, entertaining video tutorials are winning the attention and appreciation of a socially networked audience eager to pass along a link to something they find entertaining and useful. Smart brands are realizing the opportunity to create and use video tutorials as purveyors of brand culture. Injecting humor, style, and creative storytelling into an instructional tutorial not only can help grab and keep an audience’s attention, but may encourage the audience to actively promote the content to others purely based on its creativity or experiential value. Demos are dead. Fun, creative tutorials not only teach, but also promote. The branded tutorial is rapidly becoming the new, and necessary standard.
Tags Solo, #Joshtheorange
3:30 PM
to 4:30 PM
Employee Wellness: Farce or Untapped Potential?
13 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Fran Melmed, Michael Samuelson, Aaron Sklar
Wellness programs are popping up everywhere in Corporate America. To stem the ever-rising cost of health care, more and more companies are throwing points-based systems, incentives, and discounted weight, tobacco cessation, and fitness programs at their employees. Meanwhile, dubious employees aren’t snapping up these benefits. And employers are miffed. Should they be? Or is the problem housed in the current piecemeal approach to wellness? Explore and debate a more expansive approach to employee wellness, one where the workplace becomes a driver of health for the emotional, physical, and financial benefit of both the organization and the individual.
Tags Core Conversation, #eewellness
3:30 PM
to 4:30 PM
How to Build Your Tribe
39 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Andrew Warner, Timothy Sykes
Do you really need a tribe? Or is it the latest gimmicky buzzword? When Seth Godin told me that leading a Tribe could be more valuable than money, I challenged him. Then I interviewed 200+ business and non-profit founders. I discovered that the successful ones took off because they had tribes. They may not have used the word "tribe" (they used words like "blog readers," "email subscribers" and "fans"), but a tribe IS what helped them take ideas and turn them into movements. So how do YOU build YOUR tribe? To answer that question, I'm going to invite founders who built strong, supportive tribes to join me on this panel. You and I will lead them in a discussion in which they'll teach how they did it.
Tags Core Conversation
3:30 PM
to 4:30 PM
Improv For Everyone
37 Attendees
Location
Austin Convention Center, Room 10AB
Type Panel, Interactive
Speaker Amanda Hirsch, Jordan Hirsch
From Malcolm Gladwell's Blink to articles in Fast Company and the New York Times, improvised comedy is gaining recognition as an art form with valuable lessons for professionals of all stripes. Building on the success of their SXSW Interactive 2010 Audience Favorite session "Improv Lessons for Freelancers," Jordan and Amanda Hirsch return to SXSW to unlock the secrets of improvised comedy for everyone: from freelancers to Fortune 500s, grey-suits to geeks. Come learn how improv can help you hone essential business and life skills like: communicating more effectively; responding constructively to change; making decisions; and trusting your gut instincts. Plus: we'll play games! Media
Tags Dual, #improv4all
3:30 PM
to 4:30 PM
Interoperable Locations: Matching Your Places with My Places
11 Attendees
Location
AT&T Conference Center, Grand Ballroom
Type Panel, Interactive
Speaker Adam DuVander, Josh Babetski, Kate Chapman, Scott Raymond, Tyler Bell
Developers and applications have challenges matching the same location between data sources and sharing a location between applications. Why? In this panel, we'll look at the pros, cons, and challenges of using proprietary, open source, and/or community-built data sets; why there won't be one location database to rule them all; ways we can all work together to make sure your place is my place when our applications talk to each other; and why all of this is important.
Tags Panel
3:30 PM
to 4:30 PM
iPad 2 vs Android vs the World
9 Attendees
Location
Radisson, Town Lake Ballroom
3:30 PM
to 4:30 PM
Iterate or Die: How Media Businesses Must Adapt
17 Attendees
Location
Sheraton, Creekside
Type Panel, Interactive
Speaker Kim-Mai Cutler
In the past 15 years, the media and technology worlds have practically switched places. Tech companies have gone from needing to be 50,000+ employee behemoths to being teams of two guys that can ship products 1 million people love and that can change the world. All-powerful news organizations that used to support globe-trotting foreign correspondents reporting on human rights are now teams of 8-10 bloggers who must be glued to their computer screens at all times for a whiff or tweet of breaking news. Companies that leverage the content their users create like Facebook, Quora, Instagram and Twitter are getting better and better every year, while thinning profit margins are undermining the ability of paid media professionals to produce quality work. How should for-profit media companies evolve in an era when the audience has taken over the controls? What are the business models that media companies are using today and how are they changing? Which approach will you take?
Tags Panel
3:30 PM
to 4:30 PM
Lean UX: Getting Out of the Deliverables Business
97 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Jeff Gothelf
Traditionally User Experience Design has been a deliverables practice. Wireframes, sitemaps, flow diagrams, content inventories, taxonomies and "The Spec" defined the practice of UX Designers (IxD, UX Design, whatever, etc). While this work has helped define what UX Designers do and the value our work brings to the business, it has also put us in the deliverables business - measured and compensated for the depth and breadth of our deliverables (instead of the quality and success of the experiences we design). Enter Lean UX. Inspired by Lean Product and Agile development theories, Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. This talk will explore how Lean UX manifests in terms of process, communication, documentation and team interaction. In addition, we'll take a look at how this philosophical shift can take root in any environment from large corporation to interactive agencies to startups.
3:30 PM
to 4:30 PM
Legal Bootcamp: Electronic Privacy Law for Internet Startups
19 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
In 1986 the Bangles were all the rage, Donkey Kong was a hot video game, mobile phones were bigger than your head, and the World Wide Web didn't even exist. A lot has changed since then - but electronic privacy law has not. Many Web 2.0 startups don’t realize it but there is a 1986 federal privacy law that applies directly to them and could lead to lawsuits or even criminal liability if users’ data is improperly monitored or disclosed. Does your company comply with the Electronic Communications Privacy Act (“ECPA”) of 1986, or even know that it exists? Do you know what to do when the government or anyone else asks for—or demands—records about your users? Join our panel of veteran Internet lawyers from privacy orgs like ACLU and EFF and companies like Google and Facebook, who will give you a basic understanding of how ECPA affects your business and provide an update on the coalition effort in Washington, D.C. to update this antiquated law to better protect privacy and innovation in the 21st century.
Tags Panel, #privacybootcamp
3:30 PM
to 4:30 PM
Marrying for Money: The ROI of Relationships
33 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Speaker Jen van der Meer
You CAN measure the ROI of relationships - personally, and professionally, and this seminar will show you how. No spreadsheets needed for this lecture, and only minimal algebra. Bring a cocktail napkin, a flair ink pen, and learn how to calculate the net present value of your future mate, your pet, or the 8,299 followers of your company's Twitter feed. Yet ROI alone will not tell you the ultimate value of your relationships. What other indicators do you need to be looking at to predict whether or not you, your future mate, your pet, or your followers will be happy with the relationship in the long run? Strong relationships depend on other factors - connection, a sense of fairness, health, humor, fun, the ability to learn and evolve together, and a sense of overall engagement with each other, and with life. At a more macro level, communities need to understand the equity they are building not just economically, but socially and environmentally as well. As the social graph reveals a huge volume of data about our actual relational behavior, we have an opportunity to pause for a moment: to consider the value system reflected in how we measure each other, ourselves, our relationships in the world. Participants will walk away not just with a clear and precise method for how to measure ROI, but also a holistic framework for measuring return on social behavior.
Tags Solo
3:30 PM
to 4:30 PM
Mentors - Sales & Acquisitions
3 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Greg Rhem, Dan Guando, Orly Ravid, Roger Kass, Sejin Park, Maren Olson, Caroline Habib
Learn about the nuts and bolts of the all-important packaging, marketing and selling of your film. Who you are selling to? How do you land that buyer? Who picks up the tab? FInd out here. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
Tags Mentor Session
3:30 PM
to 4:30 PM
Merch: The Other White Meat Of Monetization II
12 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker Joel Bush, Burnie Burns, Mona Patel, Justin Sewell, Mikhail Ledvich
How do successful web properties delight fans, earn revenue, and achieve self-sufficiency via a vibrant direct merchandise business? What does it mean to go direct? What workload is involved? What benefits does it bring? Advertising receives plenty of deserved attention. Let's dive deeper into merch strategy, tactics, and tools. What are the best-practice fundamentals? How have properties achieved success in different ways? What are the latest ideas and trends that matter? How does merch interact with and impact community? In addition to the ubiquitous and important t-shirt, what products perform? Last year's panel was a hit and a blast. Let's continue the series.
3:30 PM
to 4:30 PM
Music and Sound for Mobile Games
15 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Ben Long, Adam Randall, Shane Vitarana
Mobile is by far the fastest growing sector of the game industry. The growth of the app market is buoyed by an explosion in hardware. New mobile devices appear almost weekly, each promising heightened user experience. It’s no surprise that consumers are expecting better audio in their mobile games. This has created infinite revenue possibilities for composers, bands and sound artists. Join Ben Long as he reveals the technical, creative and business aspects of audio in mobile games. Also, Shane Vitarana and Adam Randall will shed light on the present and future of drum apps and how they relate to mobile games.
Tags Panel, #gameaudio101
3:30 PM
to 4:30 PM
Music for Video Games
4 Attendees
Location
Hilton, Room 616AB
Type Panel, Interactive
Speaker Justin Burnham
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in how music is involved in the gaming industry. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
Paranormal Meet Up
2 Attendees
Location
Driskill, Maximilian Room
Type Panel, Interactive
Speaker Kathryn Irwin
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in all things paranormal related. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
Post Recession Recruitment - What Now?
13 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Jarlath O'Carroll, Kathie Green
A discussion from experts in online recruitment, online branding, and social networking about how looking for a job has changed. The panel will consist of agency recruiters, company recruiters, advisers and job seekers to give attendees an in-depth understanding of what each party in the equation is doing differently today and how it might effect them. The panel will describe how things have changed from years past: how new graduates and those entering the work force have much different expectations that those more experienced; how employers are now looking more for fit rather than pure skill set; how the role of recruiters has changed and how job seekers themselves need to take a much more active role in managing their job search. We’ll discuss innovative solutions to particular issues within the technology and interactive space but focus on providing detail on how recruitment has changed and suggest some tools, technologies and solutions that exist for job seekers, employers and recruiters.
Tags Core Conversation
3:30 PM
to 4:30 PM
Power of Socially-Interactive Content in Virtual Environments
17 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Jon Goldman
The rise of social gaming, and its adoption within the world's mainstream cultures, has had a profound impact on many of the world's cultures, as well as the way in which we interact with each other, with digital content and how we consume media. No longer do people want to simply consume online media in a static and lonely fashion, randomly e-mailing and tweeting links to their friends. Today's consumer aims to mimic their real-life social interactions within their online experiences, bringing the full promise of the Internet - to enhance and expand our real-world lives - with them into their online experiences. We are entering a time when neither the actual means of distribution, nor the content, are the primary driving forces behind consumer consumption of media, but rather, it is the socialization around that media that leads people to continually want to consume hours and hours of digital content every day and week. We will take a look at examples of socially-interactive digital content in our everyday lives, as well as the impact it is having on consumers and advertisers. This discussion will also provide examples of how content developers can better incorporate socially-interactive features into their online content--music, videos, photos, etc.--and how they can get site users and other consumers to fully enjoy and appreciate the power of socially-interactive features.
Tags Future15, #socialvidchat
3:30 PM
to 4:30 PM
Practically Funny: How Alternative Comedy Kings Have Learned To Reach the Masses
9 Attendees
Location
Austin Convention Center, Room 18ABCD
Everywhere, comedy content is king, but especially so in the still dangerous world of alternative comedy. Our experts will explore the many ways that alternative comedy is connecting to audiences across all platforms, as well as provide practical tips and hysterical clips all about how to get your comedic point of view out to the widest possible audience.
Tags Comedy
3:30 PM
to 4:30 PM
Preparing the Next Generation of Diverse Filmmakers
4 Attendees
Location
Austin Convention Center, Room 15
If you're a minority, person with disability, LGBT or woman, entering the entertainment industry can be a daunting task. In this panel we'll follow the career track of a fictitious diverse entertainment professional from high school through to their golden years. The panel will address the challenges, opportunities and benefits of being from a diverse background. We'll take note of what is working and not working at the macro and micro levels to encourage and promote diversity at all stages of the career cycle. Panelists will examine what is happening in education, corporate america and the guild levels as we follow our filmmaker through the system.
3:30 PM
to 4:30 PM
Production For Emerging Platforms
14 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Debbie Spander, Michael Donaldson
Productions are no longer financed and distributed exclusively for theatrical, DVD, and world-wide TV. Increasingly, works are produced specifically for alternative platforms, including exclusively for online. The panel will discuss production, finance, and distribution of works produced for online, cross-platforms, and transmedia.
Tags CLE
3:30 PM
to 4:30 PM
3:30 PM
to 4:30 PM
Reid Hoffman Presentation: Data as Web 3.0
78 Attendees
Location
Austin Convention Center, Ballroom D
3:30 PM
to 4:30 PM
Rockin' the Check-in: Location Strategies for Musicians
28 Attendees
Location
Hyatt, TX Ballroom 1
Type Panel, Interactive
Speaker Cindy Royal, Jonathan Carroll
Emerging social media platforms offer musicians unprecedented opportunities to distribute music and engage fans, often circumventing the traditional models of label deals and radio airplay. Today, it is more about creating a community around your music and engaging your fan base than major label deals and platinum sales. For some artists, fan engagement has happened organically, as a result of the quality of their music, years of touring or their innovative sound. Certain bands have always had fans that followed them from city to city, meeting other fans, sharing music and stories. New social media tools, like the location-based social networks Gowalla and Foursquare, can be used as platforms for rewarding fans for desired behaviors. Currently, these platforms are in their infancy. Their focus is evolving toward event as well as location-based check-ins. Musicians can engage these services by encouraging fans to check-in at shows, offering rewards for multiple check-ins on a tour, providing a space for fans to aggregate photos and videos, and offering a way for fans to develop their own interactions, like organizing meet-ups and creating trips. Once fans are signed up with a location-based service, bands can offer merchandise discounts, meet and greet access, limited edition items and downloads or other incentives. The key is engaging passionate fans wherever they are in the world via mobile devices. Let them help by giving them the tools they need to spread the word.
Tags Dual, #rockcheck
3:30 PM
to 4:30 PM
Semantic Web Meet Up
3 Attendees
Location
Hilton, Room 615AB
Type Panel, Interactive
Speaker Bart Bohn
As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the semantic web. Cash bar onsite.
Tags Meet Up
3:30 PM
to 4:30 PM
Sexy Dirty Data: Making Your Metrics Matter
85 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Wendy Levy, Eric Doversberger, Gaby Brink, Pete Nicks, Ingrid Kopp
What happens when the Director of the White House Office of Social Innovation, the Director of Programming of one of the countries leading media tech nonprofits, and a visionary data viz expert from Google get together? At this presentation, you'll hear down and dirty talk about the new IMPACT DASHBOARD from the people who built it: it's a super user-friendly cloud app with a Python backend that collects, hosts and visualizes your data in real time, right on your website and your phone. Imagine browser-based reporting with rich visuals and rich interactivity, no plug-in dependencies, and fully open source. No more dry reporting of metrics! No more measuring irrelevant data! No more boring spreadsheets that don't engage and inspire your audiences! This new interface is designed to help any artist or organization or company make a measurable difference in the world. And it's free. SXSW will be the launch of the US public Beta.
3:30 PM
to 4:30 PM
Social Commerce: Products Find Us - iPads to Underoos
27 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Erik Qualman, Julia Hartz, Brian Solis
2008-2010 showed us that Social Media is revolutionary. What 2011-2013 will show us is that the value developed and shared within social media efficiently influences our purchase decisions [social commerce]. We will no longer search for products and services, rather they will find us. Join social media specialists Brian Solis (Author of Engage) and Erik Qualman (Author of Socialnomics) as they discuss: + Current Social Commerce Trends & Technology + Case Studies: The good, the bad, the ugly + Review how can companies capitalize today and 2-3 years from now. Eventbrite Founder Julia Hartz will provide real world insight on how she started her company based on Social Commerce. Notes: Per SXSW request of having more duo presentations this year, we feel this is a dynamic duo (well rated past SXSW speakers) discussing a new and very important topic.
Tags Panel, #socialcom
3:30 PM
to 4:30 PM
SXSW Accelerator: Entertainment Technologies Finalists
5 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
3:30 PM
to 4:30 PM
SXSW Wrap Up Meet Up
4 Attendees
Location
Palm Door, Palm Door
Type Panel, Interactive
Speaker Lindsay Muse
What speaker did you learn the most from? What networking event was the most fun? What new ideas do you have that you didn't have five days ago? Come and share your best (and worst) memories of the 2011 event!
3:30 PM
to 4:30 PM
Talking Sound: A BMI Conversation
2 Attendees
Location
Austin Convention Center, Room 16AB
Speaker Doreen Ringer-Ross
A conversation between BMI’s Doreen Ringer-Ross and a special musical guest, to be announced later.
3:30 PM
to 4:30 PM
Techies Can Save the World, Why Aren't They?
35 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Brooke Farrell, Graham Hill, Jack Hidary, Joel Serface, Rebecca Moore
Techies are plugged in. We're cutting edge. So, why aren't we more green? Why aren't we the ones using our special power to save the world? Are we too busy working on the next hot i-phone app? Do we not care? Are we just avoiding the guilt over our higher than average personal electrical requirements? Maybe the environmental movement just isn’t our battle to fight. Their ‘triple bottom line’ lingo sounds like a foreign language. And it doesn’t sound much like PHP. A kick-ass panel made up of a rare breed of successful environmentally and socially focused tech pioneers provide insights, examples and practical inspiration for techies, bloggers, entrepreneurs and web-business people who are looking to do a world of good. Our expert panel includes founders from major web based businesses, founders of the new generation of successful social and environmental start-up ventures, and major VC’s who are all focused on the triple bottom line – making a bunch of money while doing something positive for the environment and society. A well respected news media editor at the intersection of green and technology will moderate this panel of innovators. Come ask our panel how you can be the change you want to see!
Tags Panel
3:30 PM
to 4:30 PM
The Death of the Brand Website
77 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Gary Nelson
It’s likely that your consumers check Facebook, Twitter, newspapers and other online sources every week, if not every day. But how many times a week are they coming to your website? Today’s brand sites do a great job of communicating a message, but what most sites lack is fresh content that keeps visitors coming back. Major brands can take a lesson from blogging sites that do an excellent job of keeping content fresh by creating stories around their products, adding video, and integrating social networks like Twitter and Facebook. This session will examine the smaller brand sites that are already starting to structure their sites more like blogs, and the audience will walk away with actionable ideas for turning their big-brand site into a place where people want to keep coming back to. The session will also explore how to carefully add on-brand community features to your site in order to your consumers a place to interact with one another and with the brand.
3:30 PM
to 4:30 PM
The Now Revolution: Will Speed Kill Your Company?
14 Attendees
Location
Austin Convention Center, Ballroom G
Type Panel, Interactive
Speaker Amber Naslund
Technology and social media have changed business forever. We've moved from "news cycles" and "campaigns" to always-on, 24x7 engagement where a single tweet from an influential customer can dramatically impact a company's reputation - in 5 seconds - in the middle of the night. Companies are not equipped to succeed in this environment. They must embrace the notion that speed and flexibility are critical, and that consumer expectations demand a keen balance of focus and responsiveness. They must strip away silos, overgrown business process, and friction in communication. They must hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis. And they must reconfigure how they measure the success of their marketing, communication, and brand-building efforts. This presentation will outline the profile of a nimble, adaptive business that can respond to immediate threats, and capitalize on these real-time opportunities.
Tags Book Reading
3:30 PM
to 4:30 PM
The Wonderful Things in Internet of Things
18 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
Speaker Alex Williams
What an exciting time we live in. The past few years have seen such a huge change in what the Internet means to us. And now we are on the verge of what almost seems magical in what we will be able to do. Most of us remember a time when a desktop was the coolest thing ever. Now, the wonder is about smartphones and iPads. But what will come of us in a world where everything is connected? How will we exist in this new world? What are some of the examples we can point to that gives us a guide to what we should be thinking about? The Internet of Things means a world where the fabric of our lives is about data and the way it connects any kind of object. In this discussion, we'll give you a tour of this new modern universe ,the wonder it holds and the dangers that come with a society supported by a deeply woven data fabric.
Tags Solo
3:30 PM
to 4:30 PM
What Exactly Are We Doing on the Web
20 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker DL Byron, Kevin Tamura
Nearly 20 years into this industry, one that we mostly just made up as we went along, it's time to ask what exactly is our craft. What do we do and how well do we do it? We'll ask questions about a professional ethos, our values, and ongoing growth from the early days to now and the future. We'd also like to point out a few things along the way, like how maybe it's time for us to have a little red sports car.
Tags Core Conversation
3:30 PM
to 4:30 PM
Workplace Indecision: Should I Stay or Should I Go?
23 Attendees
Location
Hilton, Salon A
Type Panel, Interactive
Speaker Elizabeth Davidz, Jayna Wallace, Jenna Marino
Times are tough. Your latest "big" project went from being a Facebook-killer to yesterday's news. You scour Alley Insider each morning just to see if you still have a job. The ever-present threat of layoffs looming in the distance is enough to make anyone want to jump ship. But while your soon-to-be former co-workers are packing up for calmer waters, ask yourself why you should stay, rather than why you should go. It might not always be smooth sailing, but the potential rewards might just keep you afloat.
3:30 PM
to 4:30 PM
BRAHMS
19 Attendees
Location
The Phoenix
Type Unofficial Music
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
3:30 PM
to 4:00 PM
Some Community
2 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
3:30 PM
to 4:00 PM
The Spinto Band
19 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
3:45 PM
to 4:45 PM
Unprecedented: Opportunities in Digital Video
24 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Guy Gal
Video is a medium, not a product. It`s the next best thing to a human interaction, but commercially it`s better, because it scales communication over time and space. The story of online video is the story of the human need to connect and reconnect. It's the water cooler effect on the web, and people are more eager to relate over a video than a book. More so, online video comes at an entry point that's a fraction of broadcast and at a production quality that's equal to. This represents an opportunity for brands and individuals to develop and own new channels of communication that consider both purpose and utility. Most importantly, video inspires us to realize the limitless potential of the web to facilitate communication that's rich in emotion. This presentation will explore the art and science of developing video content that's exclusively considered for the web.
4:00 PM
to 5:30 PM
4:00 PM
to 5:44 PM
4:00 PM
to 5:31 PM
4:00 PM
to 5:00 PM
6 Easy Ways to Produce Compelling Video (That You Hadn't Thought of Before)
51 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Steve Garfield
Your video content is 50 times more likely to appear on the first page of search results than your standard text- based content, according to a recent Forrester Research report. Can you see why it's important to include video as part of your content mix? Unless you went to film school, creating videos can be a scary prospect. But the good news is that the ease of recent video innovations makes the prospect less frightening, allowing you more options than ever. Learn: * How to create videos on the fly to embed on your site or blog
Tags Future15, #EasyVideo
4:00 PM
to 5:00 PM
Next Stage Presents Jonquil
7 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Type Panel, Interactive
Jonquil’s self-proclaimed “Paul Simon’s take on The Smiths” tag nails them well, however the six-piece also emcompass a level of intricacy not unlike a more subtle Dirty Projectors without the r ‘n’ b. There’s also an inclusion of a majestic summer flourish of romantic indie-pop very much in the modern tradition – similar to Beach House, Vampire Weekend or Wolf Parade. Emerging initially as the more folky end of Oxford’s burgeoning match rock scene that brought us (close friends of Jonquil and recent touring partners) Foals and Youthmovies, Jonquil have constantly evolved and morphed into a very accomplished and mature band with a now newly focused, fresh output of work.
Tags Trade Show
4:00 PM
to 5:00 PM
Next Stage Presents Washington
4 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Type Panel, Interactive
She weighs half as much as her keyboard but she could punch out your Dad. Yes, she is a female singer songwriter…but she’s not shy and retreating or cute. BUT: she’s not 10 tons of slut in a mini skirt and nipple tape belly dancing on a crucifix. She’s addicted to Facebook but not like your best friend Tenille. Her voice will stop you in your tracks. It brings grown men to tears on live television (seriously). It soars, then falters, then soars again and it is full off sorrow even when it is full of joy (soft, broken, soaring, sorrow, spitting, sneering, smiling etc etc etc). And she can dance. She grew up in Papua New Guinea so she is a wild girl that knows which tree has water in it’s trunk, but she speaks French and wears couture even though she can’t afford groceries. She made a record called “I Believe You Liar” and it’s not like other records. It’s better and it’s hard to tell why exactly. They’re all pop songs but not like you think. They are really, REALLY wordy twisty complicated key changing sons of bitches that you’d have to go to music school for 6 years to play (she did) but after they’re done you can remember every chorus and every hook, and on the second listen you may be able to sing back most of the words. They are mostly about love and how love can make you feel any other emotion. She calls them sonic polaroids. "Australia, you have a new and original troubadour to lift your spirits and warm your hearts.” -Tim Finn. She’s like a rock and roll band, but not. She’s kind of like Elvis Costello. She’s kind of like Cindy Lauper. She’s kind of like Motown stuff. She’s kind of like Phoenix. She’s kind of like Tom Waits. She’s like NEW like NEVER BEFORE but… …but not. Washington is the physical manifestation of all these seemingly diametrically opposed forces. Somehow these forces have not yet created a black hole that envelops the universe. They instead created songs and a voice that in one short year have put her in every Australian home on the cover of a magazine, or on the television, or round and round in your head when your taking a shower. It’s possessed musical royalty (and I won’t say exactly who but it’s pretty impressive) and anyone else you can think of. These folks pick up the phone and invite her for a drink but she’ll only come if they’re drinking Hendricks. She was Triple J Unearthed. She’s the Vanda and Young Song Writing Competition. She’s an APRA Ambassador. She’s already touring the US and the UK.
Tags Trade Show, #SXSWNextStage
4:00 PM
to 5:00 PM
SXSW Trade Show BLOCK PARTY
25 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Mix, mingle and have a drink courtesy of participating SXSW Trade Show exhibitors. The Block Party is the perfect opportunity to watch that new technology demo, find out more about the coolest new startup, or simply network with some of the most plugged-in people in the industry. Be sure to get there early and bring your friends, because the SXSW Block Party is one of the hottest events of the show.
Tags Party, #SXSWblockparty
4:00 PM
to 5:00 PM
The Lounge
61 Attendees
Location
Friends
Type Party, Interactive
This party brings together interactive professionals, entrepreneurs, and enthusiasts. Join us for free food, drink, wifi hotspot and music from DJ Ostara. www.oklahomafilm.org or 800-766-3456.
4:00 PM
to 4:30 PM
Malajube
32 Attendees
Location
Club de Ville
4:00 PM
to 9:00 PM
Purevolume House Badge Pickup
74 Attendees
Location
PureVolume House
Type Unofficial Party
Speaker/Artist(s) Info
TBA at www.purevolume.com/thehouse
Badge Pick up Fri, March 11th - Tues, March 15th 4pm - 9pm
Badge Pick up Wed, March 15th - Sat, March 19th 1pm - 10pm
4:05 PM
to 4:35 PM
Josh Beech
3 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
4:05 PM
to 4:35 PM
Muchos Backflips!
10 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
4:15 PM
to 4:22 PM
4:15 PM
to 4:25 PM
4:15 PM
to 5:50 PM
4:15 PM
to 4:36 PM
4:15 PM
to 4:27 PM
4:15 PM
to 4:30 PM
4:15 PM
to 4:33 PM
4:15 PM
to 4:20 PM
4:15 PM
to 4:22 PM
4:15 PM
to 5:15 PM
Using Online Video to Build Your Company's Audience
55 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Melissa Pierce
With over 24 hours of video being uploaded every minute on YouTube and over 56 hours of video being uploaded per minute to lifestreaming sites such as UStream and Justin.tv, companies are starting to use videoblogs as a way of directly reaching out to new and existing customers. This panel, full of experienced videobloggers and online video consultants, will walk through the steps of getting a company up and running in online video, including points such as: What equipment is needed, How “produced” does a company video need to be, How to get comfortable in front of the camera, What different formats are available, is streaming video more effective than a carefully produced video blog, How online video can work with assets such as an existing blog, and What is the ROI of online video for a company? The panel will also cover all of the different channels for online video that can be used by companies–from a Corporate Website to YouTube, Vimeo and lifestreaming services such as Qik and Justin.tv. By the end of this panel, companies will be able to apply what they have learned immediately and start their video blog that day. There will also be an online resource available with the panel presentation as well as articles, software and services that companies can use to make their online video presence the best it can be. The panel will also participate in a 15-minute audience Q&A session, which will allow people to address specific questions about getting started in online video.
4:30 PM
to 4:45 PM
4:30 PM
to 6:06 PM
4:30 PM
to 4:32 PM
4:30 PM
to 4:36 PM
4:30 PM
to 5:58 PM
4:30 PM
to 4:31 PM
4:30 PM
to 4:34 PM
4:30 PM
to 4:38 PM
4:30 PM
to 4:40 PM
4:30 PM
to 4:41 PM
4:30 PM
to 4:39 PM
4:30 PM
to 4:34 PM
4:30 PM
to 4:39 PM
4:30 PM
to 4:41 PM
4:30 PM
to 4:34 PM
4:30 PM
to 5:30 PM
4:30 PM
to 5:30 PM
How to Influence an Online Revolution
23 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Amanda Coolong
The way we consume content is radically changing like never before. Currently the public is bombarded with over 500 channels of premium-content, most of which it doesn't even want. The landscape is changing with the advent of high-speed Internet connections, streaming video platforms and devices like the iPad, Boxee and video-enabled smartphones, consumers can truly enjoy their entertainment experience when, and where they want it. Join those at the forefront of live Web TV as we explore this new age of entertainment and the unique opportunities it offers for engaging audiences.
Tags Future15
4:30 PM
to 4:55 PM
Kacy Crowley
12 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
4:30 PM
to 5:30 PM
Lovett
6 Attendees
Location
The Phoenix
Type Unofficial Music
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
4:30 PM
to 1:30 AM
Frog Music Licensing Showcase
85 Attendees
Location
The Ghost Room
Type Unofficial Party
Speaker/Artist(s) Info
4:30PM-4:55PM Kacy Crowley
5:10PM-5:35PM San Saba County
5:50PM-6:15PM Leatherbag
6:30PM-6:55PM Golden Bear
7:10PM-7:35PM Wiretree
7:50PM-8:15PM Dan Dyer
8:30PM-8:55PM Sahara Smith
9:10PM-9:35PM Cowboy & Indian
9:50PM-10:15PM Zookeeper
10:40PM-11:05PM The Lemurs
11:20PM-11:55PM Sunset
12:10AM-12:35AM The Great Nostalgic
12:50AM-1:15AM Followed By Static
Come to see some of the amazing artists available for licensing to film, TV, and commercials through Austin-based Frog Music Licensing! FREE! Or just come to see a killer show! Producers, directors, advertising folks: one stop for both master & publishing rights for everyone on the bill...
Tags free food
Website www.frogmusiclicensing.com
4:40 PM
to 5:10 PM
Like Diamonds
6 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
4:40 PM
to 5:10 PM
Megafauna
13 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
4:45 PM
to 5:45 PM
Video Analytics and the Future: Mastering the Data-Stream
23 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Greg Duffy
The challenge of the future is not data gathering but analysis, trying to make sense of what the tidal wave of information actually means. Dropcam's live 24/7 streaming with DVR, paired with social tools offers a new way of user engagement and data analytics. This and other new technologies allow for much finer grained analysis for data streams, turning previously unusable elements like webcam generated latent video into incredibly rich insights. New uses with streaming media offer new data and analysis that didn't exist before.
5:00 PM
to 6:00 PM
1UP! Games for Change
16 Attendees
Location
Austin Convention Center, Room 6AB
Type Panel, Interactive
Speaker Brynn Evans, Buster Benson, Jude Ower, Sizhao Yang
Me: So you want to save the world, right? You: Totally. What's your plan? Me: We build an app that uses game design to motivate people to do good: conserve energy, change their behavior, etc. You: Perfect. Let's copy Foursquare! Points, badges — people love that shit. Me: Be careful — games can be gimmicky. Points and badges are only a superficial aspect of what makes Foursquare successful. Plus, they quickly tire on you. You: Huh. Me: I'm not talking FarmVille either. It's not about games for the sake of games, but thinking about how to use different game mechanics, how they are right for different audiences, and in different social contexts. Some users want to play for the sake of playing; others like competition; still others like to work together. You: Got an example? Me: I was recently part of a design challenge for reducing paper cup waste. We wanted to get people involved in saving trees without forgoing their morning cup o' joe. But the solution won't be another reusable mug — people forget those all the time. Instead, we tried to change behavior using a game. We'll explain more on the panel but you get the idea. You: So the Drive Less Challenge to encourage alternatives to driving alone is another example? Me: You got it! The goal of this panel is consider a variety of games and game aspects for the design of a common good. And to think about how the user base and social dynamics of the community affect the decision to pick one kind of game over another.
5:00 PM
to 6:00 PM
Building School 2.0: Creating the Schools We Need
25 Attendees
Location
Austin Convention Center, Room 9ABC
Type Panel, Interactive
Speaker Chris Lehmann
SXSW explores the ways social media has profoundly changed nearly every facet of society from government to commerce to dating and friendship. Despite incredible societal change, K-12 education has remained largely unchanged. Every day, students leave their smartphones and laptops at the schoolhouse door. As a result, students, parents and teachers feel a powerful disconnect between the time students spend in school and the lives they live outside of it. If school is to remain a vital piece of young people's lives - and our society - it must evolve to help students thrive in our changing world. This is the notion behind School 2.0. But what will these new schools look like? What are the philosophical ideas that form it? How can we marry the best of what we know about teaching and learning with the use of 21st Century tools to create schools that are engaging, caring, and relevant places of learning for everyone involved? The story of the Science Leadership Academy, a progressive, inquiry-driven, project-based 1:1 laptop public high school will frame this presentation. Conceived as a partnership between the School District of Philadelphia and The Franklin Institute, SLA is considered to be one of the pioneers of the School 2.0 movement and has been recognized as an Apple Distinguished School in 2009 and 2010, has been written about in many publications including the Philadelphia Inquirer, Edutopia Magazine and EdWeek and has been featured in the PBS documentary Digital Media: New Learners for the 21st Century.
5:00 PM
to 6:00 PM
Business of Monetization of Online Video
22 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Brad Murphy
It's true, you can make money with Online Video! Learn the secrets of internet television company Revision3, and how its chief revenue officer Brad Murphy built the company's unique monetization model. Learn the details of how he convinced more than 100 advertisers, including Ford, Netflix, GoDaddy, and HP to support Revision3's shows, along with tips and tricks to help you build an effective sponsorship program. Revision3 produces and distributes 25 shows delivering 42 million monthly views and an extremely loyal and engaged audience. With 99% unaided recall for 1+ sponsor and 55% of Revision3 viewers having purchased a product or service, Revision3 has found a way to profitability by effectively bringing sponsors into content.
5:00 PM
to 6:00 PM
Can Crowdsourcing Save Classical Music?
13 Attendees
Location
Hyatt, TX Ballroom 5-7
Type Panel, Interactive
Speaker Indira Etwaroo, Drew Denbo, Graham Parker, Joshua Gindele
Classical musicians have always enjoyed a close relationship with their audience, one that is well understood in the traditional context of performance. However, with the growth of social media and an ever-increasing number of people listening to music online, that relationship is changing. How will this transformation affect classical music artists and their audience? In a blog post earlier this year, New Yorker music critic Alex Ross wrote of the continuing downward trend in the consumption of classical music by Generation X. While classical music listening in other generations has tended to increase as people approach middle age, Gen Xers are showing a precipitous decline in interest. He writes, “Every classical organization in America should print out this graph, pin it on the bulletin board, and ponder what is to be done.” Could attracting wider participation in classical music from a broader and younger audience online be the key to preserving the genre? The panel discusses this question in the context of several projects, including The YouTube Symphony, The Royal Opera House’s “Twitterdammerung,” The Greene Space’s Battle of the Boroughs and the Orpheus Chamber Orchestra’s Project 440, with an eye not only to what works and what doesn’t, but to how these projects can be adapted to support music and the creative process.
Tags Panel
5:00 PM
to 6:00 PM
Career Longevity: Build Your Brand The Rockstar Way
39 Attendees
Location
Marriott Courtyard, Rio Grande A
Type Panel, Interactive
Speaker Allison Hemming, Nicholas Butterworth
"I can work 'til I'm dead," is the unfortunate battle cry of digital workers from Millennials to Gen Xers. These days, we can expect to hold at least 10 jobs, have 3 career changes and get laid off twice before we retire. That's a whole lot of career change coming our way—and after the worst recession since the Depression, expect it to get worse before it gets better. How do you sustain? That's what career expert, Allison Hemming will deliver in her presentation, "Career Longevity: Build Your Brand the Rockstar Way"—so you don't burn out or fade away. From "Remembering your Fans (and Personal Brand)" to "Always be Producing," Hemming will take you through the roadmap to manage your career for the long-haul. And through the lens of rock legends from Bruce Springsteen and Bono to Thom York and David Byrne, motivate you to be intentional, adaptable and accountable so that your career is sustainable. Powered by a DJ spinning rock classics, Allison Hemming will deliver a fresh, irreverent, and informative presentation that will put you on track to have the rockstar career you deserve that's guaranteed to last decades into the future.
5:00 PM
to 6:00 PM
Closing Speaker: Bruce Sterling
139 Attendees
Location
Austin Convention Center, Ballroom D
5:00 PM
to 6:00 PM
Connected Devices, the Cloud & the Future of Music
45 Attendees
Location
Radisson, Town Lake Ballroom
Type Panel, Interactive
Discovering and listening to music today is a fragmented experience. Most consumers discover in one place, purchase in another, and listen somewhere else. While iTunes remains the dominant way people buy and organize their digital music collections, on-demand music services like Rdio, MOG and Spotify are creating new ways to discover, play, organize, and share music. The wide-spread adoption of smartphones and connected devices, along with the growing ubiquity of wireless networks, has increased the promise of music-in-the-cloud, but are consumers ready to give up their iTunes and owning their music outright? While, early adopters and music enthusiasts are latching on, what will it take for the mainstream to shift their thinking? This session will explore how connected devices and cloud services will affect the way consumers find and buy music going forward.
5:00 PM
to 6:00 PM
Creating a Unique Social Experience
47 Attendees
Location
Hyatt, Hill Country CD
Type Panel, Interactive
Speaker Aaron Bollinger, Alan Wolk
"What is good social strategy" is fundamentally changing. Instead of everyone wanting to match competitor's social strategy (they have a blog & facebook so I should have a blog & facebook), we should be creating unique social experience that differentiate us from competitors. Apple wants their products to be unique from other computers and Abercrombie wants their shopping experience to be different from other stores....Why shouldn't we want social experiences to be different enough from competitors that the experience itself becomes part of the brand? Powerful example = NBC's O&O local TV stations where they swapped out comments on news articles for a custom feedback system where people register their mood for how an article makes them feel. This exponentially increased interactions and gave people a new way to find local news. Instead of browsing random categories like "around town"; NBC visitors find "news in my city that people are laughing at" or "news...people are furious about". The unique interactions have rocketed NBC's numbers in a commodotized space (same boring stuff on ABC, CBS, local newspaper, radio) In just 12 months they DOUBLED registered users to 12 Million and TRIPLED traffic in an industry that is lucky to get a 10% increase: http://bit.ly/bd2dpD
5:00 PM
to 6:00 PM
Cryobank.com Connecting Your Enterprise to the Web
1 Attendees
Location
Hilton, Salon C
Type Panel, Interactive
Speaker Al Partridge, Henrik Helgesen, Scott Brown, Michael Buffington
Think selling products online is hard? Try selling genetic material on the web. California Cryobank, the world's largest sperm bank, did just that. With the help of ISITE Design and Western Computers, California Cryobank became the first cryogenics company to sell vials online. Through thoughtful systems integration and an ingenious marketing Cryobank.com's donor catalog has become wildly popular. Features like Celebrity Look-a-Likes have been featured on the Today Show and The Colbert Report. In this panel we will talk about the pitfalls and advantages to selling your unique product online.
Tags Panel, #cryosxswi
5:00 PM
to 6:00 PM
Curb Your Experience: Pushing the UX to Extreme
59 Attendees
Location
Austin Convention Center, Ballroom B
Type Panel, Interactive
Speaker Jenine Lurie
“You have to start with the most complex, and find a simple solution. Then you have to make it work.” – IM Pei The critical path to excellent usability design begins with a fundamental understanding of how an application or interface is broken. In a variety of ways, UX designers take their cues from organizations like Consumer Reports which for example, use machines and robotics to repeatedly pound luggage to test for durability with the overall objective to try to make it rip, tear or break. UX engineers persistently attempt to ‘break’ the application, by often pushing it to its most extreme edges in order to find a solution for the fix. This presentation will extend beyond the physical design, Web or digital application interface and venture out into the world of human interactions and interpersonal communications, the original source where all interaction is based and inspired. The presentation will use video clips from the comedic series, Curb Your Enthusiasm, where Larry David, the protagonist of the show is shown to persistently test, provoke and extreme push society and conventional behavior to humorously illustrate where human interactions are broken and ways that they can or (why bother?) be fixed.
Tags Solo, #CurbExperience
5:00 PM
to 6:00 PM
DIY Online Workshops: Best Practices and Worst Mistakes
16 Attendees
Location
Hilton, Salon D
Type Panel, Interactive
Speaker Bryce Longton, Michelle Ward
You're brilliant, and you have something to say, damn it. This presentation will discuss the ins and outs of starting your own online workshop/class/seminar -- how to market it, what to charge for it, and how to make a super-charged kick ass course that people will want to take. We'll discuss the different ways to deliver amazing content in a workshop format, what kinds of interaction works best, and we'll give you tips on how to parlay your online course into an in-person gig (if that's the sort of thing you're after).
Tags Dual
5:00 PM
to 6:00 PM
Groans, Grunts, and Cries - Voiceover Relationships in Gaming
3 Attendees
Location
Austin Convention Center, Room 12AB
Type Panel, Interactive
Speaker Michael Sinterniklaas, Stephanie Sheh, Kris Brown
While sharing the ultimate goal of crafting a real and rich world, the directors, producers, and actors may have needs that are not always in sync. We'll cover useful reminders and tips, and discuss how simply shifting our perspective by understanding other's needs can help us do our own jobs better.
Tags Panel
5:00 PM
to 6:00 PM
How Digital Media Drives International Collaboration in Music
15 Attendees
Location
Austin Convention Center, Room 18ABCD
Type Panel, Interactive
Speaker Troy Campbell, Stephen Averill, Gunnar Madsen, Farb Nivi, Russell Raines, Russell Rains, Gregg Perry
The House of Songs is an Austin, TX based project focusing on musical creativity through international collaboration. The House has been operating since September 2009 and has provided the foundation for creative collaboration between some of the strongest Austin and Scandinavian songwriters. Through these experiences, the participating songwriters have created numerous potential relationships and have attained unique experiences benefiting their musical careers. This panel will discuss how digital media influences these collaboration efforts in the present and in the future. The conversation will also cover current trends in this area, challenges artists face in developing and expanding their audience, how artists today can succeed in procuring worldwide digital revenue, and ultimately emphasize the need of having this conversation.
Tags Panel
5:00 PM
to 6:00 PM
How Digital Music Drives International Collaboration in Music
2 Attendees
Location
Austin Convention Center, Room 18ABCD
The House of Songs is an Austin, TX based project focusing on musical creativity through international collaboration. The House has been operating since September 2009 and has provided the foundation for creative collaboration between some of the strongest Austin and Scandinavian songwriters. Through these experiences, the participating songwriters have created numerous potential relationships and have attained unique experiences benefiting their musical careers. This panel will discuss how digital media influences these collaboration efforts in the present and in the future. The conversation will also cover current trends in this area, challenges artists face in developing and expanding their audience, how artists today can succeed in procuring worldwide digital revenue, and ultimately emphasize the need of having this conversation. LEVEL: Intermediate
5:00 PM
to 6:00 PM
Next Stage Presents The Boxer Rebellion (acoustic)
17 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Join The Boxer Rebellion on Next Stage for a special acoustic performance you won’t see anywhere else! “What’s past is prologue…” With all that’s befallen them, London-based quartet The Boxer Rebellion have a history that reads like a grand, intricately woven design. For a band who have been together almost ten years – during which their first (and, to date, only) label went bust shortly after their debut release and a key member had a near-death experience – such fluctuating fortunes would surely see most bands imploding in frustration. So what marks The Boxer Rebellion out from the rest? How have they endured in relative obscurity, held down day jobs to self-release a follow-up, and arrived at a kind of renaissance so far down a jagged career path? Well, one could point to the quality of the songs or the almost wanton uniqueness of their sound, but that would be remiss – they’ve always had the talent. Perhaps it could be faith in their own abilities – a bloody-mindedness that refused to go away? Not so – every band that has ever existed (or not) tends to think they’re the reincarnation of The Beatles. The simple fact is, the reason The Boxer Rebellion have endured thus far resides in a single word, a concept that was the insignia of their second album: Union. “We’ve always been a band that’s had a sense of seclusion, which has helped us extract the essence of what we are as a unit,” guitarist Todd Howe reveals of their working process, a point succinctly and wryly punctuated by frontman Nathan Nicholson: “I think if we were solo artists, we’d have all quit by now.” It’s this sense of alliance that has allowed The Boxer Rebellion to navigate a path beset with industry indifference and financial hardship to forge a career that has set industry landmarks from the base materials of undeniable talent and a cast-iron will. One such landmark came in the band’s recent live appearance on the silver screen in Going The Distance, a Hollywood feature film starring Drew Barrymore. In the movie, the band play themselves and effectively superimpose their name into the popcorn-chomping eyes of movie-going audiences throughout the world – performing two tracks from the Union LP (‘Evacuate’ and ‘Spitting Fire’) while also providing an original song, ‘If You Run’, for the film’s finale. All this on the back of a chance encounter with film industry spotters at a showcase in LA, who were so impressed with the band’s sold-out performance at The Troubadour, they promptly nudged the film’s director, Nanette Burstein, to make them the movie’s musical focal point. Since then, the band have found themselves attending red-carpet premieres in Los Angeles and London (in a location literally around the corner from where two of the band used to work in a shoe shop), before launching into a packed-out 20-date US tour in September 2010. Having self-released and virtually self-financed the follow-up to debut Exits, the band’s Union LP saw them make history by becoming the first unsigned band to enter the US Billboard 100 Albums Chart (no. 82) on digital sales alone. By the end of 2009, iTunes US declared Union their Alternative Album of the Year. A fitting climax to a year of toil and tussle, after this The Boxer Rebellion were primed and ready to embark on their third studio record. Enter producer Ethan Johns (Kings of Leon, Ryan Adams, Ray LaMontagne), whose unorthodox approach to recording became the perfect foil to the Boxer Rebellion’s almost tunnel-vision creative perseverance. The result of this dynamic – and the first album The Boxer Rebellion have handed over to a single producer – is the forthcoming breathtaker that is The Cold Still, an album that might never have seen the light of day from a band of lesser conviction. They have taken the trials of their formative years and built themselves a future that glows from the resurgent embers of the determination that refused to be extinguished all those years ago, and burns ever brighter still. For The Boxer Rebellion, what’s past is their prologue. Here’s where their story truly begins…
Tags Trade Show, #SXSWNextStage
5:00 PM
to 6:00 PM
Rebranding: Tales of a New Identity
25 Attendees
Location
Hilton, Salon E
Type Panel, Interactive
Speaker Christian Dwyer, Maureen Sullivan
Strength of brand is potentially just as powerful as the product itself. In this discussion, we'll talk about the ups and downs to refreshing a major brand and share opinions on when and why it's appropriate to create a new identity.
Tags Core Conversation, #MQidentity
5:00 PM
to 6:00 PM
Right Brain to Left: Art of Persuasive Presentations
51 Attendees
Location
Marriott Courtyard, Brazos 2-3
Type Panel, Interactive
Speaker John Harne
Why do so many creative professionals in the interactive design and agency business struggle to sell their concepts, executions and creative work to the business decision makers. What are the potential issues of communicating concepts containing emotion and aesthetic content to analytical thinkers. How are some creative professionals able to sell just about anything to their clients. John Harne is the Executive Creative Director for Definition6. With over 20 years of interactive experience he began his career as an artist and animator and has successfully lead several of the largest interactive agencies since 1998. His team recently won Adage Small Agency Campaign of the Year with the viral“Coke Happiness Machine”. His experience with leading creative presentations for a wide variety of media spans identity projects like the WebMD identity to 50 million dollar accounts like Virgin and TheHomeDepot to film projects for TLC and Matchbox20. Just last week he showed a major hotel how his team would transform their brand through creative consumer insights. He credits the win to building part of the concept in an iPad application and handing it to the clients during his pitch. In this presentation he will give concrete and examples of how to pitch ideas to boards to games to campaigns and how to ask for the business. Learn some valuable techniques to understand the prospective client, how to read the room and how important story-telling is in the process of creative presentation.
Tags Core Conversation, #JohnHarne
5:00 PM
to 6:00 PM
Score! How Sporting Events Have Advanced Broadcast Technology
10 Attendees
Location
Hyatt, TX Ballroom 2-4
Type Panel, Interactive
Speaker Mark Taylor
Millions of people all over the world watched this year's World Cup matches. For the first time, people flocked not just to bars or living rooms, but their desktop. Thanks to advances in broadcasting technology brought on in no small part by the sports broadcasting industry, viewers saw the action and could even begin to customize their viewing experience online in HD. Level 3 provided end-to-end support to broadcasters around world to help enable that event delivery from signal capture to consumption. What do events like this mean for the future of broadcasting? Have we reached a turning point for the mainstream adoption of live online events? What are technology partners and enablers like Level 3 doing to advance what's possible? From the Super Bowl to the Tour de France to the World Cup, major sporting events have been the catalyst for significant developments in broadcast technology. And along the way, Level 3 Communications has worked with these broadcasters to push the envelope of what's possible - from uncompressed HD to 3D delivery to iPhone streaming. Mark Taylor will discuss specific examples of how sports broadcasters and their technology partners have helped advance technology in broadcast delivery as well as the role Level 3 has played in the process each step of the way, working with broadcasters and content owners to push the boundaries of what's possible in event delivery.
Tags Solo
5:00 PM
to 6:00 PM
Selling Services or Products to Musicians
11 Attendees
Location
Hilton, Salon A
Type Panel, Interactive
Speaker Noah Dinkin, Alexander Ljung, Diana Garcia, Lee Hammond
Many web companies target the musician community for their first (and sometimes only) segment of users. Sometimes this works and the company is a success within the music space. Sometimes early traction with musicians is elusive and the company is forced to pivot to target a different customer base. This panel looks at why targeting musicians might be a good or bad idea, and how to be effective if you decide to do it. Panelists will include companies who have started and stayed within the music space as well as companies who have switched from music to another vertical. Some other important questions to consider: Should you think of selling to musicians more as consumers, prosumers, or small businesses? Is a one-time purchase, subscription, or advertising revenue model better when targeting musicians?
Tags Panel
5:00 PM
to 6:00 PM
Speaking to Geeks
6 Attendees
Location
Austin Convention Center, Ballroom F
Type Panel, Interactive
Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.
Tags Panel
5:00 PM
to 6:00 PM
Steve Krug Explains It All for You
96 Attendees
Location
Austin Convention Center, Ballroom A
Type Panel, Interactive
Speaker Steve Krug
Nowadays, Steve (Don’t Make Me Think) Krug is fixated on getting everyone to do their own usability testing. It’s almost sad, really. Bordering on an obsession. And it *would* be sad, except for the fact that usability testing turns out to be the best thing anyone can do to improve a Web site (or Web app, or desktop app, or iPad app—you get the idea) that they’re working on. Last year, he boiled down everything you need to know to do your own testing into 162 pages in his second book, Rocket Surgery Made Easy. Now, for people who haven’t got two hours to read a really short book (with lots of illustrations), he’s going to boil it down into a SxSW talk…complete with a live demonstration. You’ll leave the room ready—and eager--to start testing.
Tags Solo, #skrugSXSW
5:00 PM
to 6:00 PM
SXSW Accelerator: Social Media & Social Networking Finalists
19 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
5:00 PM
to 6:00 PM
Taming the Monkey Mind: Yoga and Creative Focus
27 Attendees
Location
Marriott Courtyard, Rio Grande B
Type Panel, Interactive
Speaker Christa Avampato, Jennilyn Carson
The perfect way to wrap-up your SXSW experience: a lively and carefree conversation about how yoga can help you easily access your creativity and imagination at will. We all know this feeling of being under the gun with a deadline, needing to access our most creative ideas at a moment's notice. When we really need our creative muse to show up, she somehow has the uncanny ability to hide like a needle in a haystack and then show up at 3:00am as we bolt upright out of bed, making our way in the dark to scribble down the ideas she's handed to us. For too long we've accepted that's just the way creativity and imagination work - unpredictably. Yoga - physical postures, breathing techniques, and visualization - helps us tap into our imaginations at will and with ease, exactly when we need them. A regular yoga practice keeps our minds sharp, helps us make connections between seemingly disparate bits of information that may otherwise go unnoticed, and imagine solutions to complex challenges. It gives us a way forward. This session is helpful for everyone who needs to tap into their own creativity on a regular basis - from performers to programmers, in all mediums.
5:00 PM
to 6:00 PM
The Democratization of Music Education
5 Attendees
Location
Austin Convention Center, Room 5ABC
Type Panel, Interactive
Speaker Justin Noormand, Tony Howlett
From the walkman to the iPod, music has long thrived in the mobile medium and now the merging of music and wireless phones is a reality. Thus far mobile music has been controlled by only a few companies and the creation of music applications has been limited to those with technical resources. But new mobile applications and social networking technology is extending more control and power to musicians and music teachers. These apps are making it easy and profitable for musicians to share their experience and knowledge with consumers, students and the up and coming talent in the music world. This discussion will cover the democratization of learning music via the phone, what this means for the music industry, the issues to overcome and examples of these emerging applications that give more power to the people.
Tags Core Conversation, #ingz
5:00 PM
to 6:00 PM
Voices From The HTML5 Trenches: Browser Wars IV
106 Attendees
Location
Austin Convention Center, Ballroom C
Type Panel, Interactive
The term HTML5 now refers to the much-hyped kitchen sink of the web. It covers *everything* including things not officially part of the HTML5 specification. Yet "HTML5" is now the catch phrase to describe the new wave of platform competition on the web, and browser vendors vie to outdo each other on benchmark tests touting compliance and performance. Every major browser vendor -- Apple, Opera, IE, Chrome, and Firefox -- will have a significant browser release by SxSW 2011. Microsoft's recent IE9 press event suggests that they are "all in for HTML5." So if all of us browser vendors are "all in" for HTML5, what does this mean for web developers? And what's up with the dirty marketing buzz around tests and demo pages? This panel will expose the areas where we browser vendors cooperate as well as compete, and will push on the painful spots where we seem to disagree. We'll bring every major browser vendor to the table, and talk about open video on the web (and video codecs), what this all means to Flash, APIs (including contentious ones, like databases), CSS (including once hot areas like fonts) graphics, SVG vs. Canvas, WebGL, Device APIs, and security. This browser wars panel will be less like Inside Baseball, and more about the practical issues confronting web developers today. We'll poke at the raw spots that browser vendors need to discuss. As always, audience participation will account for a substantial chunk of time.
Tags Panel, #browserwars
5:00 PM
to 8:00 PM
Asleep SXSW Invisible Records / Austin Music Foundation Pre Party
23 Attendees
Location
Momo's
Type Unofficial Music
Kick off your SXSW and learn from these indie music luminaries as they share tips, secrets, and strategies to help bands more creatively and effectively promote themselves in today's DIY music business climate. Note: venue is subject to capacity restraints. Admission on a first come, first serve basis.
Free party hosted by Martin Atkins of Public Image Ltd., Killing Joke, Ministry, Nine Inch Nails, Pigface / Invisible Records / Tour Smart. More info available at http://partysmart.eventbrite.com/
5:00 PM
to 7:00 PM
Ghosts Along The Brazos
5 Attendees
Location
Cafe Medici
Type Unofficial Music
Tags happy hour, U of T campus, nederland, colorado, folk, bluegrass, indie rock, acoustic
Website http://www.caffemedici.com/
5:00 PM
to 5:30 PM
Rich Aucoin
13 Attendees
Location
Club de Ville
5:00 PM
to 2:00 AM
kNERD Launch Party
104 Attendees
Location
Skinny's Ballroom
Type Unofficial Party
Speaker/Artist(s) Info
6:00 Birds & Batteries
7:00 The Boxing Lesson
8:00 Lost In The Trees (one of NPR's favorite new bands of 2010)
9:00 Black Books
10:00 Lacuna Incorporated
11:00 The Authors
12:00 Twin Tigers
1:00 Not In The Face
kNERD.COM Launch Party
Come have some free drinks and live music with us!
Skinny's Ballroom (used to be Club 115)
5pm - 2am
115 San Jacinto Blvd, Austin TX
Click "Attend" for this show at
www.knerd.com/bands/knerd
to receive free drink tickets.
NO BADGE REQUIRED
***drink tickets are limited. Arrive early to receive your tickets.
Tags free drinks
Website http://www.knerd.com/bands/knerd
5:00 PM
to 7:00 PM
Mobile Social SXSW 11
41 Attendees
Location
Brush Square Park, West Tent
Type Unofficial Party
We're back in Austin, riding, blogging, partying. Please to ride with us and have a good time. Meet at Brush Square Park, across the street from the Convention Center
5:00 PM
to 8:00 PM
Party: Smart with Martin Atkins
41 Attendees
Location
Momo's
Type Unofficial Party
Speaker/Artist(s) Info
Martin Atkins, Invisible Records, author of TOUR: SMART
Julie Neihoff, Constant Contact e-newsletter provider
Asleep
One-Eyed Doll
Kick off your SXSW week with Austin Music Foundation, Constant Contact and special guests Martin Atkins and the Memphis Music Foundation.
AMF brings you an event you won't want to miss. Part party, part music biz seminar, you'll gain knowledge about promotional strategies from Martin Atkins, author and music industry DIY expert, and Julie Niehoff, Senior Development Director with Constant Contact.
Music by Asleep (Youngstown, OH) and One Eyed Doll (Austin).
Complimentary food. Free to attend.
RSVP to http://partysmart.eventbrite.com/
TOUR:Smart and Break the Band author Martin Atkins
was a member of Public Image Ltd and Killing Joke, has contributed to Nine Inch Nails and Ministry and founded industrial supergroup Pigface, The Damage Manual, and Murder Inc. Martin is a producer, drummer, documentary film maker, DJ, professor and most recently started his own entrepreneurial school, Revolution Number Three. He has been organizing, booking, and managing multi-band package tours for over a decade.
Julie Niehoff is Senior Regional Development Director with Constant Contact, an email newsletter provider. She will speak about the benefits of email marketing and how bands can use email newsletters to keep in touch with fans and market themselves more effectively.
Tags free food, educational, live music
5:00 PM
to 8:00 PM
Party:Smart
40 Attendees
Location
Momo's
Type Unofficial Party
austin music foundation + memphis music foundation present:
PARTY:SMART
MARTIN ATKINS' SXSW KICK OFF PARTY
Kick off your SXSW and learn from these indie music luminaries as they share tips, secrets, and strategies to help bands more creatively and effectively promote themselves in today's DIY music business climate.
IN THIS FREE EVENT, you will learn:
• NEW STRATEGIES FOR SUCCESS
• how to create offline word of mouth
• how to use email marketing to reach your fans
• rock 'n roll from a 15' robot
• promotion strategies and more....
5:10 PM
to 5:35 PM
San Saba County
11 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
5:15 PM
to 6:15 PM
In Web Video, Can Quality and Scale Coexist?
13 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Jason Liebman
Web video isn’t a fading fad; consumers are watching and searching for more media online than ever before. Only five years in, YouTube is the second largest search engine and 4th most visited site overall. As YouTube and other online video destinations become resources for finding information, web video creation needs to dramatically scale at the same time to produce reliable, quality content. In the past, web video has largely been limited to production quality or user-generated content, resulting in expensive or low-quality content. Now there’s a new breed of content creators trying to address consumer demand by scaling content creation with search-driven content production. Scaling content creation doesn’t need to mean a mediocre product or big budgets. This session will show you how content creators can use new technologies and processes to make sure that quantity doesn't overrides quality in web video.
Tags Future15, #scalinghqcontent
5:15 PM
to 5:45 PM
Empires
7 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
5:15 PM
to 5:45 PM
The Luyas
11 Attendees
Location
Emo's
Type Unofficial Music
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
5:30 PM
to 6:55 PM
5:30 PM
to 5:37 PM
5:30 PM
to 6:34 PM
5:30 PM
to 6:30 PM
What We Really Want In Web TV
13 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker Jim Funk
The fight to define the future of the living room is heating up, with Internet-enabled televisions and devices serving as the next battle ground. Yet as more devices and companies enter the fray, the question that has yet to be answered is exactly how much of the Web consumers actually want on their televisions. The ability to stream movies, webisodes, and archived television series have proven popular, but do we also want email, web browsing, and other full internet capabilities enabled? Companies are racing to add expanded features and capabilities to their Web TV devices, but are they doing so at the expense of simplicity for consumers really want? In this panel we will discuss the future of web TV, both in content and hardware, and assess where the industry currently stands and where it is headed in the future. What web content do consumers want on their televisions? Is cable cutting really a viable option for mainstream viewers, and what will the relationship between cable, isp, and content providers with Web TV companies look like? Or will Web TV simply be part of a larger vision of the universally accessible digital locker?
5:30 PM
to 6:30 PM
The Lonely Forest
20 Attendees
Location
The Phoenix
Type Unofficial Music
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
5:30 PM
to 7:30 PM
Howdy Texas Happy Hour
47 Attendees
Location
Stubb's
Type Unofficial Party
Featuring Stubb’s BBQ, while it lasts, and short sets by:
Gary Clark, Jr. (Austin) www.garyclarkjr.com
Ginn Sisters (Austin) www.theginnsisters.com
Dale Watson (Austin) www.myspace.com/dalewatson
5:45 PM
to 6:45 PM
Video's Second Coming: Making It Social
31 Attendees
Location
Austin Convention Center, Ballroom E
Type Panel, Interactive
Speaker David Slater
Well over 90% of people who shoot video with a camcorder, point & shoot, or mobile device do nothing with it. This video, orphaned and sad, longs to be shared and loved. Today video on the web is still largely stuck in a non-interactive, non-social networked, broadcast-like "I post footage and you can view it" world. Basic commenting, metadata, and tagging of entire video clips provide rudimentary social capabilities, but new enabling technologies are required to make video truly a shared experience. As the cost, scale, and responsiveness of cloud computing converges with maturing social networks, the underpinnings are now in place to develop the kinds of systems required to make working with video fast, widely accessible, and collaborative. Letting users share not only movies, but the source files as well, co-editing across two or more creators, remixing of trusted associates already published content, automated frame-accurate (rather than entire movie) tagging, and auto-creation of context-specific metadata are just some of the possibilities these new systems could enable. This session will explore the current state of online video in the realm of social networking; why so few ever take their video off the device on which it was shot; the benefits of further enhancing shared experiences with video; and the tools, technologies, and behaviors required to allow video to be a standard communication tool in social media.
5:50 PM
to 6:15 PM
Leatherbag
21 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
6:00 PM
to 7:40 PM
6:00 PM
to 7:00 PM
SXSW Accelerator: Awards Ceremony
18 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
The third annual SXSW Accelerator presented by Microsoft BizSpark and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
6:00 PM
to 7:00 PM
WTF with Marc Maron - Live Podcast Taping
5 Attendees
Location
Esther's Follies
Marc Maron brings his critically acclaimed podcast from his garage in Los Angeles to our stage in Austin, TX. WTF is a comic on comic interview, whose topics often include the arc of the interviewees career, shared past experiences, and current affairs.
6:00 PM
to 7:00 PM
HP Happy Hour
23 Attendees
Location
HP Mobile Park
6:00 PM
to 7:00 PM
The Interactive Awards Pre-Party
125 Attendees
Location
Hilton Hotel
Type Party, Interactive
Join us for appetizers and drinks preceding the official SXSW Interactive Awards Presented by Adobe ceremony. Meet and mingle with industry professionals, get a glimpse of the Interactive Awards finalists on the red carpet and guess which finalists will go home with the coveted trophy.
6:00 PM
to 7:00 PM
Birds & Batteries
18 Attendees
Location
Skinny's Ballroom
6:00 PM
to 6:30 PM
J. Roddy Walston and the Business
36 Attendees
Location
Club de Ville
6:00 PM
to 12:00 AM
Calyp Casa Tues. Our House Your House! Cocktails, Music, Friends!
33 Attendees
Location
IcenHauer's
Type Unofficial Party
BLUE CALYPSO PRESENTS:Calyp Casa Tuesday
Our House Your House
Come hang at our place. Drinks are on us!
This is THE Shindig dedicated to the interactive, social loving , tech savy, sxsw party goers! Guests 21+ Admission is free, but you must be a Calyp Endorser to gain a wristband for access. Check out this Calyp how to video http://www.youtube.com/watch?v=Djjaq9sofKk
Calyp is available at
www.Calyp.com
iTunes and Android Market
-Skip the wristband line!
-Pick up your wristband in advance
-Visit us at SXSW Trade Show
-Stall #'s 415/514 and pick up your wristband in advance.
We're giving away PRIZES for love! Socialize!
Hashtag: #Calypwww.BlueCalypso.com www.Calyp.com
Tags Free Booze, Swag, Music
6:00 PM
to 11:30 PM
Waggener Edstrom Worldwide Presents: The Social Saloon
28 Attendees
Location
Malverde
Type Unofficial Party
Speaker/Artist(s) Info
The Head and The Heart
Texas Rollergirls
DJ Marco Collins
The Young Evils
Tasty treats. Live music. Big brains. Each is yours for the taking at The Social Saloon, where the most creative minds at SXSW Interactive shake hands, make friends and nosh on handcrafted food and drink.
Hot breakout band of the year The Head and the Heart kicks out the jams on this most buzz-worthy of nights.
Rock'n'Rollerderby legends the Texas Rollergirls demo their Flat Track skills at the front door while DJ Marco Collins and special guests The Young Evils get the party started inside.
Waggener Edstrom Worldwide (WE) is your lucky host, and WE wants you there. With digital-age communication strategies and award-winning products at your service, we ask a simple question: What can WE do for you?
Website http://wedig.it/
6:15 PM
to 7:42 PM
6:30 PM
to 7:03 PM
6:30 PM
to 8:05 PM
6:30 PM
to 6:46 PM
6:30 PM
to 7:30 PM
Music Mixer & Fajitas
54 Attendees
Location
Palm Door
This gathering at Palm Door provides the perfect opportunity to meet up in an informal setting before the rush of activities begin. Make new friends and reconnect with old ones as you ease into SXSWeek. Advance registration and payment is required; see sxsw.com for more details.
6:30 PM
to 7:30 PM
SXSW Film Pre-Awards Reception Presented by Ovation
52 Attendees
Location
East Tent, Brush Square Park
6:30 PM
to 6:55 PM
Golden Bear
36 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
6:30 PM
to 8:30 PM
2nd Annual SXSW MusicTech Happy Hour
112 Attendees
Location
El Sol Y La Luna
Type Unofficial Party
Hosted by Rdio, Songkick & SoundCloud
Margaritas, mexican food and conversation with folks at the intersection of music & technology. Free drinks and snacks until they run out. RVSP is recommended but not required
7:00 PM
to 8:27 PM
7:00 PM
to 8:40 PM
7:00 PM
to 8:44 PM
7:00 PM
to 8:16 PM
7:00 PM
to 8:41 PM
7:00 PM
to 8:00 PM
The Interactive Awards presented by Adobe
150 Attendees
Location
Hilton Hotel
Type Party, Interactive
The SXSW Interactive Awards uncovers the best new digital work, from websites to web applications, both inside and out of the browser experience, while celebrating those who are building tomorrow's online trends. The Interactive Awards Ceremony honors the finalists and winners of this year’s competition and celebrates the energy of the Interactive community. Hosted by Chris Hardwick.
Tags All ages, Party, #sxswinteractiveawards
7:00 PM
to 7:45 PM
7:00 PM
to 7:30 PM
Screaming Females
49 Attendees
Location
Club de Ville
7:00 PM
to 8:00 PM
The Boxing Lesson
19 Attendees
Location
Skinny's Ballroom
7:00 PM
to 2:00 AM
Night Fever! VOL XI: The SXSW Edition
42 Attendees
Location
Copa
Type Unofficial Party
Speaker/Artist(s) Info
Live Performances by:
1:15AM - Nappy Riddem (Fort Knox Recordings/DC)
12:00AM - Ocote Soul Sounds (ESL Music/Austin)
10:45PM - Chico Mann (Wax Poetics/NYC)
9:30PM - Afrofreque (Earthbird Music/Austin)
8:15PM - Afrolicious Live PA w/ El John on Drums (SF CA/ Thievery Corp)
DJ Sets on patio by:
1:00AM - Nickodemus (ESL Music/NYC)
12:00AM - J Boogie (OM Records/SF CA)
11:00PM - Empresarios (Fort Knox Recordings/DC)
10:00PM - DJ Obah (Dubspot/NYC)
9:00PM - Ancient Astronauts (ESL Music/Germany)
8:00PM - DJ Sun (Soular Grooves/Houston)
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
7:00 PM
to 2:00 AM
Official Voltron Party
110 Attendees
Location
Kung Fu Saloon
Type Unofficial Party
Speaker/Artist(s) Info
Voltron
Just in time for its 25th anniversary, 'Voltron,' the memorable, classic cartoon from the 1980s is being reincarnated for a new generation of viewers. World Events Productions, in cooperation with Classic Media, will launch 'Voltron Force,' a new animated series that will air on NickToons starting in 2011. Voltron has chosen SXSW to kick off its 25 year aniversry with a party at the Fung Fu Saloon Austin Texas. Come meet Voltron himself, also in atendance will be show creators, dont miss this chance to get a photo with VOLTRON!
Website http://www.voltronparty.com/
7:00 PM
to 10:00 PM
Panache Party
78 Attendees
Location
Scoot Inn
Type Unofficial Party
Speaker/Artist(s) Info
Outside
Thee Oh Sees
Bare Wires
Surf City
Slim Cessna’s Auto Club
Cheeseburger
Turbo Fruits
Inside
Grass Widow
Carletta Sue Kay
Pujol
Xray Eyeballs
Tog
Silje Nes
Thee Oh Sees http://theeohsees.com
Bare Wires http://myspace.com/thebarewires
Surf City http://myspace.com/killsurfcitygo
Slim Cessna’s Auto Club http://myspace.com/slimcessnasautoclub
Cheeseburger http://myspace.com/cheeseburger
Turbo Fruits http://www.myspace.com/turbofruits
Grass Widow http://www.myspace.com/grasswidowmusic
Carletta Sue Kay http://myspace.com/carlettasuekay
Pujol http://www.myspace.com/danielluccapujol
Xray Eyeballs http://myspace.com/xrayeyeballs
Tôg http://www.myspace.com/togstavanger
Silje Nes (http://myspace.com/siljenes
A stellar line up of Panache bands to warm you up before the week of rock. 12 great bands in an awesome 2 stage venue (one outside plus one inside), great sound, fire pits outside, 2 full bars plus this pre-view sampling of the 40 excellent Panache bands at the festival this year.
NO RSVPS- OPEN TO THE PUBLIC
(venue subject to capacity, get there early)
Tuesday March 15th
Pre-SXSW Panache Party
@Scoot Inn
doors at 7:00
show at 8:00
2 stages
12 bands for FREE!
21 and up
7:00 PM
to 1:00 AM
Swollen Circus
22 Attendees
Location
ND at 501 Studios
Type Unofficial Party
Speaker/Artist(s) Info
7:30 Movie - "Drive Somewhere"
8:30 The Mastersons
Future Clouds and Radar
Madison Square Gardeners
9:30 Andy Friedman
The Savage Trip
The Chapin Sisters
10:30 Syd Straw
The Silos
Olde World
11:30 Rich Hopkins
Dom Mariani
The Vulgar Boatmen
SWOLLEN CIRCUS with The Silos, Future Clouds and Radar, The Mastersons The Vulgar Boatmen and More! ($5)
7:00 PM
to 2:00 AM
Syndicate Conflict Of Interest Party
112 Attendees
Location
PureVolume House
Type Unofficial Party
Speaker/Artist(s) Info
9PM We Barbarians
10PM Grouplove
11PM The Lonely Forest
12PM The Sounds
DJ Penguin Prison
7:00 PM
to 10:00 PM
Vaz, Shit and Shine, Hubble, Expensive Shit.
17 Attendees
Location
Trailer Space
Type Unofficial Party
Speaker/Artist(s) Info
7:00PM- 7:45PM Hubble
7:45PM- 8:30PM Expensive Shit
8:30PM- 9:15PM Shit and Shine
9:15PM- 10:00PM Vaz
Free Show. Byob. All Ages.
Trailer Space Records
1401-A Rosewood Austin, TX
9:15PM VAZ
Hammerhead beasts.
8:30PM SHIT AND SHINE
Gonna pack in as many drum sets as trailer space can hold. Epic.
7:45 PM EXPENSIVE SHIT
“sludge meditation” and “winging it” “no practice, we'll play anywhere"
7:00 PM HUBBLE
Good chance you've seen Ben Greenberg play guitar before (Pygmy Shrews, Cutter,The Fugue, Zs, Little Women, Archaeopteryx), and HUBBLE is his badass new solo project. Not to be missed!
7:10 PM
to 7:35 PM
Wiretree
16 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
7:30 PM
to 8:30 PM
Milkdrive
3 Attendees
Location
Cafe Medici
Type Unofficial Music
Tags happy hour, U of T campus, nederland, colorado, folk, bluegrass, indie rock, acoustic
Website http://www.caffemedici.com/
7:45 PM
to 8:30 PM
Expensive Shit
7 Attendees
Location
Trailer Space
Type Unofficial Music
Speaker/Artist(s) Info
Expensive Shit
7:50 PM
to 8:15 PM
Dan Dyer
31 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
8:00 PM
to 8:52 PM
8:00 PM
to 9:00 PM
The ThoughtCriminals
15 Attendees
Location
Flamingo Cantina
Type Music
Artists The ThoughtCriminals
Somewhere at the intersection of indie hip hop, rock and nerdcore culture you will find Charlotte's premiere live hip hop band, The ThoughtCriminals. Having opened for indie stalwarts Mr. Dibbs, Ceschi, Astronautalis and Bleubird their indie hip hop credibility is firmly intact - yet they also feel comfortable effortlessly blazing stages with nerdcore heroes MC Frontalot, Random (AKA Mega Ran) and Dual Core. Their lead MC, Mikal kHill, often uses an 8-bit NES system in live performances, and has also been credited with contributions on Sage Francis' live album, "Road Tested". Never content with stagnation, they've also shared the stage wth Prayers for Atheists, an activist punk band, as well as many other local and national bands of wildly varying genres. Inspired by everything from George Orwell and Public Enemy to 8-bit video game soundtracks and Elliott Smith, The ThoughtCriminals provide a wide musical landscape through which to journey on their current EP "Still Standing". Featuring tracks that range from contemporary hip hip to nerdcore, with an emphasis on melody and hard drums, "Still Standing" is a must-have for anyone with an eye towards creative music with no boundaries.
Tags 21+
8:00 PM
to 9:00 PM
Two Star Symphony
26 Attendees
Location
Central Presbyterian Church
Type Music
Artists Two Star Symphony
Two Star Symphony is Houston's most unusual music ensemble. Performing in quartet and octet configurations, Two Star compose and perform original music across a wide variety of genres. Known for their collaborative approach to composing, each member of Two Star Symphony brings a unique background and set of musical influences to their works, creating an original and distinctive style. Two Star is also known for their collaborations with artists in all mediums, and for bringing their music to venues and audiences that may not normally listen to "classical" music. In that spirit, they have written dance, film, and theater scores, partnering for performances with groups like the Dominic Walsh Dance Theatre, The Museum of Fine Arts Houston, BobbinDoctrin Puppet Theatre, University of Houston School of Theatre and Dance, American Ballet Theatre, and more. Most recently, Two Star performed at SXSW 2010 and were featured speakers/performers at TEDxHouston. Two Star Symphony performs on a set of custom matched instruments by master luthier Anton Krutz.
Tags All Ages
8:00 PM
to 9:00 PM
Comedy Showcase: Talk Nerdy To Me (early)
38 Attendees
Location
Esther's Follies
As SXSW Comedy concludes its Film and Interactive events, we invite you to let your geek flag fly with a mix of pop culture steeped comedy ranging from the artsy to the fartsy.
8:00 PM
to 9:00 PM
Okie Soundcheck
35 Attendees
Location
Friends
Celebrate the opening night of SXSW Music at Oklahoma’s Buffalo Lounge (located at Friends). Join some of Oklahoma’s best musicians including Brine Webb, Josh Roberts, Ryan Lawson, The SKYS, Jabee, Jacob Abello, Rainbows are Free, DEERPEOPLE and The Non for free food, drink, a wifi hotspot, pop up store, and more. Check us out: www.oklahomafilm.org or 800-766-FILM.
8:00 PM
to 9:00 PM
SXSW Film Awards Ceremony Presented by Ovation
47 Attendees
Location
Vimeo Theater
Celebrate SXSW 2011’s brightest stars! This year’s Film Awards is sure to be unlike any other.
8:00 PM
to 9:00 PM
The Social Saloon
51 Attendees
Location
Malverde
Type Party, Interactive
Tasty treats. Live music. Big brains. DJ Marco Collins, The Young Evils and The Head and the Heart kick out the jams.
8:00 PM
to 9:00 PM
Chris Nelson
3 Attendees
Location
The Madison
Type Unofficial Music
AUM, Electric Avenue ATX, Capital Techno & Resurgence present
*MUSIC WEEK OPENING PARTY*
SXSW is here! Come hang out with Austin's finest DJ's at Madison on 5th on Tuesday March 15th (opening day of music week) starting at 8pm with none other than Chris Nelson from Electric Avenue ATX. In between we have some dope old skool VS's sets with DJ Arylle, DJ Data, El Boogie, Ram Z, Christian B, Big Rich, Jonene, John Reyes and an afterhours closing set by Wil Konitzer from resurgence!
From smooth house to dirty filthy bassy techno come and dance all night with $2 Dos Equis till 10pm and $4 Wells and $3 Domestics all night.
No cover/21+
Tags free party, cheap booze, djs, swag
8:00 PM
to 9:00 PM
DJ Sun
8 Attendees
Location
Copa
Type Unofficial Music
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
8:00 PM
to 8:30 PM
Futurebirds
23 Attendees
Location
Club de Ville
8:00 PM
to 9:00 PM
Invisible Hand
11 Attendees
Location
Beauty Bar
Type Unofficial Music
Speaker/Artist(s) Info
Fanatic Records, City On Fire,
and Beauty Bar present:
ART DISASTER NO.12
8:00 PM
to 9:00 PM
Lost in The Trees
45 Attendees
Location
Skinny's Ballroom
8:00 PM
to 2:00 AM
ART DISASTER no.12
153 Attendees
Location
Beauty Bar
Type Unofficial Party
Speaker/Artist(s) Info
Outside Stage:
1am - PEELANDER-Z
12am - WHITE WHITE LIGHTS
11pm - THE SHONDES
10pm - TV BUDDHAS
9pm - ZORCH
8pm - INVISIBLE HAND
Inside Stage:
1am - DJ ORIÓN
12:20am - SHUNDA K
11:30pm - DEARLING PHYSIQUE
10:30pm - SOCIAL STUDIES
9:30pm - GRIMY STYLES
8:30pm - THE ECHOCENTRICS
DJ KEIRON between bands
Fanatic Records, City On Fire,
and Beauty Bar present:
ART DISASTER NO.12
8:00 PM
to 3:00 AM
AUMFest SXSW Music Week Opening Party
48 Attendees
Location
The Madison
Type Unofficial Party
Speaker/Artist(s) Info 8pm Chris Nelson (Electric Avenue ATX)
9pm DJ Arylle (Twenty40 Records)
10pm DJ Data (Capital techno) vs El Boogie (Electric Avenue ATX)
11pm RAM Z (Discotronix) vs Christian B (Electric Avenue ATX) vs Big Rich (ChicagohouseFM.com)
1am Jonene (Panhandle Records, Electric Avenue ATX) vs John Reyes (Capital Techno)
2am Will Konitzer (Resurgence)
AUM, Electric Avenue ATX, Capital Techno & Resurgence present
*MUSIC WEEK OPENING PARTY*
SXSW is here! Come hang out with Austin's finest DJ's at Madison on 5th on Tuesday March 15th (opening day of music week) starting at 8pm with none other than Chris Nelson from Electric Avenue ATX. In between we have some dope old skool VS's sets with DJ Arylle, DJ Data, El Boogie, Ram Z, Christian B, Big Rich, Jonene, John Reyes and an afterhours closing set by Wil Konitzer from resurgence!
From smooth house to dirty filthy bassy techno come and dance all night with $2 Dos Equis till 10pm and $4 Wells and $3 Domestics all night.
No cover/21+
Tags free party, cheap booze, djs, swag
8:00 PM
to 9:00 PM
From Austin, With Love (VIP Preparty)
8 Attendees
Location
The Belmont
by invitation
NOTE THIS EVENT IS BY INVITATION ONLY
Type Unofficial Party
8:15 PM
to 9:30 PM
Afrolicious Live PA w/ El John on Drums
6 Attendees
Location
Copa
Type Unofficial Music
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
8:30 PM
to 9:30 PM
Dual Core
16 Attendees
Location
Flamingo Cantina
Type Music
Artists Dual Core
Brought together by the power of the internet (and perhaps a touch of musical providence), Cincinnati-based computer programmer int eighty and Manchester-area graphic designer c64 have been rocking the more studious side of the hip-hop underground since 2007. Their debut release Zero One – featuring Counter-Strike anthem “Hostage Down” and club banger “Give Me Wings” – was summarily embraced by the tech set as a welcome shift in the contemporary hip-hop paradigm. It’s somehow only fitting that it wasn’t until after the success of this musical social experiment that the members of Dual Core finally met face-to-face, further cementing both their unique friendship and the strength of their artistic collaboration. The group’s follow-up, the Super Powers mixtape, combined eighty’s skillful storytelling and 64′s frenetic beats with additional contributions from nerdcore heavy-hitters YTCracker, ZeaLouS1, Beefy and MC Wreckshin, and precipitated a veritable flurry of major concert opportunities. In the aftermath of Super Powers, Dual Core became the first nerdcore group to play both the main stages at Las Vegas’s DEFCON, the world’s largest hacker convention, and the CCC Camp hacker conference in Germany. The crush of gigs and the rabid response of new fans led to quick sell-outs of both albums. Thankfully, in 2008 Dual Core released their second full-length Lost Reality – boasting hacker love song “My GF Is…” and blistering posse cut “Fantastic Four” – at Notacon in Cleveland, Ohio. The duo continued to support the artistic triumph that was Lost Reality by gigging coast-to-coast at hacker conventions, technology conferences and even Orlando’s Nerdapalooza, the world’s only festival dedicated solely to the music of geeks and technophiles. By the release of 2009′s epic follow-up Next Level, these venues, as well as media outlets like Wired.com and internet television network Revision3, had become old haunts to the duo and their unique sound. With this fourth release, a collection of musings about the joys of music, the banality of the daily grind and the miracles of modern technology, Dual Core continue to exhibit the kind of artistic growth that is the very bedrock of all quality music. With sharper production and more cleverly calculated flows, it is a fitting soundtrack to the 21st century. In a world where the underground cultures of hip-hop and computer tech have leapt stylistic and scholarly boundaries to become the accepted parlance, their amalgamation is nothing short of expected. Yet somehow, Dual Core is scarcely what one would call predictable.
Tags 21+
8:30 PM
to 9:30 PM
Romulus Ate
7 Attendees
Location
Elysium
Type Music
Artists Romulus Ate
Romulus Ate is a performance group that came together in the University of Texas Department of Theatre and Dance. Formed in 2010, Romulus lives in the space between performance art, a dance concert, and a rock show. The music combines elements of pop, rock, and ambient electronic genres. The company of 5 dancers, 2 lighting designers, 4 musicians, a makeup artist and a costume designer perform an energy filled set with flashing lights, thumping music, and sweaty bodies. The show was designed with the idea of combining a professional theatrical production with the grittiness of a rock show, and creating a performance world in which anything can happen. During the set, traditional boundaries of performance, gender, and musical genre are subverted and reinvestigated through the passion driven work of the company.
Tags 21+
8:30 PM
to 9:30 PM
TechKaraoke
130 Attendees
Location
Six Lounge
Type Party, Interactive
Join us for the official SXSW Interactive TechKaraoke party! We rented out the entire venue (all 3 floors) so that we can rock out all night long! There will be music everywhere, including live band karaoke and classic karaoke.
8:30 PM
to 9:30 PM
The Interactive Closing Party Presented by (mt) Media Temple
270 Attendees
Location
Stubb's
Type Party, Interactive
Don't miss this opportunity to network one last time or bid your final farewell at the party to end all parties — the Interactive Closing Party. Media Temple invites you to go out with a big bang. mediatemple.net/sxsw
Tags All, Party, #sxswinteractiveclosingparty
8:30 PM
to 8:55 PM
Sahara Smith
27 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
8:30 PM
to 9:15 PM
Shit and Shine
7 Attendees
Location
Trailer Space
Type Unofficial Music
Speaker/Artist(s) Info
Shit and Shine
8:30 PM
to 9:30 PM
The Echocentrics
10 Attendees
Location
Beauty Bar
Type Unofficial Music
Speaker/Artist(s) Info
Fanatic Records, City On Fire,
and Beauty Bar present:
ART DISASTER NO.12
8:45 PM
to 10:03 PM
9:00 PM
to 10:00 PM
Admiral Fallow
101 Attendees
Location
The Bat Bar
Type Music
Artists Admiral Fallow
ADMIRAL FALLOW www.admiralfallow.com ALBUM “BOOTS MET MY FACE” UK WIDE RELEASE 28 MARCH 2011 SINGLE “SQUEALING PIGS” 28 MARCH 2011 SOUTH BY SOUTH WEST MARCH 2011 FREE DIGITAL DOWNLOAD OF “DELIVERED – ALT VERSION” AVAIL NOW UK HEADLINE CLUB TOUR MARCH 2011 BIOGRAPHY Admiral Fallow is the latest stunning artist whose March 21st 2011 released album Boots Met My Face has been produced by award winning engineer Paul Savage; former Delgados drummer and winner of the 2010 UK Producers’ Guild “Breakthrough Producer of the Year” award. “Boots” was recorded at Savage’s renowned Glasgow studio Chem 19, a studio that in 2009 / 2010 / 2011 alone gave us wonderful albums from Phantom Band, Twilight Sad, King Creosote, The Unwinding Hours, Emma Pollock, Idlewild, Mogwai and The Burns Unit. Paul Savage also recorded the latest Franz Ferdinand album. Admiral Fallow comprises:- Louis Abbott – singing, guitars Sarah Hayes – flute, keyboards, singing Joe Rattray - stand up double bass Kevin Brolly – clarinet, keyboards Philip Hague – drums Craig Grant – guitars, singing Lead singer and main writer Louis Abbott gives an idea of what fans can expect of the album when he says, “All of the songs document the first chapter of my life, be it memories from school or kicking a ball about with my childhood chums. All of the songs are taken from real life events. There's no fiction. I'm not into making up stories or characters for the sake of trying to stir emotions. They are songs about friends and family as well as a fair bit of self-evaluation.” Their sets go from simple voice and guitar compositions (‘Four Bulbs’), through stomping Wilco-esque tunes to riotous cacophonies of white noise; their songs about alienation within relationships and experiences of “youth” itself are sung and screamed with utter abandon while the band work themselves into a furious frenzy… “A thrilling, cathartic experience” Sub City Radio. “……could just be the start of something massive….” The Fly review of 26.07.10 King Tuts gig Here’s the story so far………. Admiral Fallow is a stunning new group, formerly known as Brother Louis Collective, born in 2007 and gathered round the precocious talent of the young foot-stamping, faintly maniacal singer/song-writer Louis Abbott. Citing influences including Tom Waits, Elbow, Low, Midlake, King Creosote, and Springsteen, Admiral Fallow adds clarinet, flute, stand up double bass and four jaw-dropping voices to the usual indie line-up to smash through their joyous, heart-filled, orchestral-tinged and beautifully well crafted songs. Louis is proud to be Scottish and his accent is to the fore in his singing, contrasting magically with the Northumbrian tones of Sarah Hayes, the second vocalist. Their live show has lead to quotes such as “…….one of the best shows I have seen at King Tuts in the last few years…..” Geoff Ellis, MD, DF Concerts of the King Tuts show 26.07.10 Fyfe Dangerfield of the Guillemots has supported and lauded this exceptional band since their formation, personally asking for them to open for the Guillemots in Glasgow and Edinburgh on their 2007 Scottish tours - and it's easy to see why. The band’s reputation quickly spread amongst Scottish promoters in 2008, culminating in their receiving the King Tut’s “Your Sound” artist of the month award and making their second appearance at the Connect Festival that summer. Headline slots at Nice and Sleazys and Oran Mor in Glasgow and The Caves in Edinburgh followed. A 5 star gig review in The Sunday Mail, a single on Euphonios Records, still using the name “Brother Louis Collective”, and Gideon Coe airplay on BBC 6Music were soon under their belts. 2008 was a year of quiet, confident progression for the band. In July 2009 the band headlined the Sunday night T Break stage at T in the Park and later that month recorded “Boots Met My Face” at Chem 19, with the UK Music Producers’ Guild “Breakthrough Producer of the Year 2010” Paul Savage at the controls, supported by The Scottish Arts Council and under the guidance of Robin and Jim at Lo-Five Management (Trashcan Sinatras, Jo Mango). They were also crowned the Scotsman’s Under The Radar band of 2009. 2010 brought the new name Admiral Fallow and the birth of the new album “Boots Met My Face”. This was self released in Scotland in partnership with the band’s management on 26 April 2010 on Lo-Five Records. (album of the week in Daily Record and Sunday Mail, **** in The List). Various Scottish bloggers’ Scottish album of the year 2010 The band decided to build up the Scottish press and general awareness in 2010, followed by a planned assault on the wider UK market later in the year and beyond to 2011, then overseas. This strategy has borne fruit so far following the BBC Introducing stage headline slot at T in the Park July 2010 and the Frightened Rabbit 13 date UK and Ireland tour December 2010 support . “Boots” gets its UK wide release on Monday 21 March 2011. On live shows in 2010, Admiral Fallow played with King Creosote at the Fence Collective’s Homegame Festival in March, toured the UK in the first 2 weeks of April and supported the Futureheads in Glasgow on 29 April. Summer festivals were good to the band who opened for King Creosote at the Glasgow West End Festival and rocked out at the Wee Chill, Rockness, the Insider festivals and, famously, on the BBC Introducing Stage at T in the Park, from where they got BBC 2 and BBC 3 TV exposure, a live Radio 1 interview with Edith Bowman and a Radio 1 daytime playlisting for “Taste The Coast”. “Absolutely beautiful…great new talent….” Edith Bowman Radio 1 “That is dreamy…really, really nice….” Fearne Cotton Radio 1 On their August 2010 Scottish tour, on consecutive nights, the band played Hometown gigs with King Creosote, Adem and Silver Columns in Anstruther and then in Paisley with Paolo Nutini, the latter broadcast for live transmission on BBC Radio2’s In Concert series. They also filmed a performance of “Subbuteo” on BBC Switch’s “The Cut” Music special, broadcast on BBC Two in August. A small UK tour in September, including 3 dates supporting the Felice Brothers, culminated in a triumphant London show at the Lexington on September 15 attended by the great and the good of the London music industry as well as an ever increasingly swelling fanbase. “The award for the best of the new acts we have seen perform recently goes to Admiral Fallow. Their excellent set at the Lexington had publishers and A&R out in force. We expect them to be huge. Led by the engaging and captivating future star that is frontman Louis Abbott the 6 piece band will soon have the world at their footballing feet” Paul Kramer, The Hit Sheet, September 2010. To round off September the band played an intimate gig at the lovely Loopallu Festival. The first single was “Subbuteo.” On BBC Radio 1’s The Review Show with Edith Bowman on 13 July 2010, guest reviewer Daniel P Carter said of “Subbuteo”……..” I bought this and listened to it 7 times in a row on the underground on my way here….its so good, so dark, so beautiful…there’s a Nick Drake feel to the guitar playing, the lyrics are really real – really amazing… ” “I really love this band. I think they’re great” Guy Garvey, Elbow, BBC 6Music With the renowned Blair McDonald of Nettwerk Publishing joining booking agent Ross Morrison of Primary Talent International aboard the good ship, and with PR from Devil PR and Radio representation from Rob Lynch at Airplayer hoving in to view, Admiral Fallow are ready to move their development to the next stage. The Frightened Rabbit support shows over the13 date tour of UK and Ireland had sold out shows in December at London, Dublin and the Glasgow Barrowlands (twice). Following this, in 2011 Admiral Fallow will undertake a headline tour of the UK in February and March 28-Feb-11 SCO EDINBURGH SNEAKY PETES 01-Mar-11 SCO ABERDEEN LEMON TREE 02-Mar-11 SCO GLASGOW ARCHES 03-Mar-11 04-Mar-11 05-Mar-11 UK LEEDS NATION OF SHOPKEEPERS 06-Mar-11 UK NEWCASTLE THE CLUNY 0…
Tags 21+
9:00 PM
to 10:00 PM
Bright Light Bright Light
29 Attendees
Location
Latitude 30
Type Music
Artists Bright Light Bright Light
Bright Light Bright Light is singer, songwriter and multi-instrumentalist Rod Thomas. He already has fans in BBC Radio 1's Lauren Laverne, Rob Da Bank and Huw Stephens. His music mixes a love of the dancefloor with classic songwriting and has variously been described as 'Kylie-class euphoric pop (The Times), 'sleek dancefloor glamour' (ASOS) and 'ridiculously melodic electronic pop' (The Times Playlist). Debut single 'Love Part II' was written and produced with Andy Chatterley (Kylie, Nerina Pallot, Diana Vickers) and released by Popjustice HiFi last September, accompanied by b-side 'Cry At Films', which features Scissor Sisters' Del Marquis on backing vocals and guitar. When not singing his own tunes, Bright Light Bright Light knocks out remixes of other artists' work  recent versions of Kelis 'Acapella' and Ellie Goulding's 'Under The Sheets' have found themselves spread across many a tastemaker blog. Throughout November 2010, Rod was on the road with Ellie Goulding on her UK tour. In the last few months he has also shared a stage with friends Sound Of Arrows and James Yuill, Dansette Junior and The Hoosiers. Rod runs his own label, Self Raising Records, and is a member of east-London party 'collective' Sink The Pink, described by The Guardian as 'what happens when Studio 54 links up with a toddlers birthday party in a suburban ball pool centre". He is obsessed with 90s dance music, and his favourite band is Ace Of Base. NME recently called him 'the boy Robyn in all but name'.
Tags 21+
9:00 PM
to 10:00 PM
Grimes
45 Attendees
Location
Spill
Type Music
Grimes is weird pop influenced by styles such as R&B, Industrial, goth, hip hop and Western medieval organum. She is noted for simple but strong percussion, vocal virtuosity, and addictive melodies. Despite having little acquaintance with music before the age of 18, Grimes (born 1988) has overcome this barrier and used it to her advantage, exploding onto the music scene with a sound that is that is far different from that of her peers, and extremely broad in it's references (Mariah Carey, Salem, Cocteau Twins, Gang Gang Dance, The Smiths, Prince). And yet, while all Grimes songs are different and genre-bending, there is a strong sound that is fully her own, characterized primarily by her chameleon-like voice. She cannot read music and has no understanding of theory or notation, so her attempts to imitate often fail. Rather, the result is particularly unique, strangely beautiful, sometimes scary, frequently melancholic and catchy as hell.
9:00 PM
to 10:00 PM
Jamie Woon
61 Attendees
Location
Emo's Jr
Type Music
Artists Jamie Woon
Jamie Woon is a special talent who will carve his blues 'n' garage infused future pop songs into your brain and leave them there forever. It's music that will get people talking, made by the guitar wielding singer/songwriter and producer. You might not have heard of him yet – unless you've been tapped into the eerie, soulful end of dubstep or perhaps if you were a regular at One Taste, an acoustic night that took over festival stages at Secret Garden and Glastonbury in the late 2000s. If you'd been looking carefully, though, you might have noticed that Woon was one of the participants at the acclaimed Red Bull Music Academy in Barcelona 2008. The academy invites 60 up and coming DJs, musicians and producers from around the world to the month-long event where they are tutored by musical legends like Sly and Robbie and make tunes with the studio team - who that year included drum 'n' bass don DJ Zinc, Sa-Ra's Om'Mas Keith, D'Angelo producer Russ Elevado and Mark 'Global Communications' Pritchard. The academy has thrown up a tonne of talent over the ten years it's been going: Flying Lotus, Mr Hudson, Hudson Mohawke, J-Wow from Buraka Som Sistema and a whole host of others. This experience helped build on the fragile, atmospheric music he was making with a LoopStation, opening his eyes to the heavy new sound of Woon 2010. Two releases emerged from the musical collaborations that were born at the academy: he released 'Solidify' with electronics girl Subeena on Planet Mu, quickly followed by the twisted G-Funk of 'I'm Going Wit You' by Debruit featuring Om'Mas Keith. But you have to go back a few years to find the seeds of his new sound. In 2007 he released his version of traditional standard 'Wayfaring Stranger' with a remix from ultra-selective dubstep producer Burial on the flip. It turned people like Gilles Peterson and Mary-Anne Hobbs into full-blown Woon fans, but the release also recalibrated his musical mind. It sent him on a journey which forced him to learn and unlearn everything he knew, and took him to this place where he's primed to be one of the most exciting artists you're likely to hear all year; a man who is populist but always inventive, a modest and understated 27 year old who's making hugely ambitious music that you'll be filing, typically idiosyncratically, between your favourite Four Tet, Richard Hawley and D'Angelo records. The new sound, fuses his future pop songs with '80s reverb, ultra-tight beats and acres of bass. "I love atmosphere," he says. "I'm a fan of really deep sub bass that isn't swamped by other sounds. There's always enough room for some twinkly stuff on top and this big cavern, for the voice." The new songs, like 'Night Air' or the future bossa-nova of 'Tomorrow' or the Radiohead-go-soulful undertones of 'Street' carry the intimate emotions of his early sound into a whole different room; bigger, badder… heavier. Singer, songwriter and self-taught producer Woon made his name by playing live. He's got hundreds and hundreds of gigs under his belt, from endless spots in front of the microphone with just his guitar, an effects box and that unmistakable voice, to supporting Amy Winehouse. He's played in a full band with dubstep DJ and producer Reso on drums and he's taken stage at Sonar. You might say it's in his blood: his mother is Scottish folk legend Mae McKenna, a lady who did session vocals for a massive list of stars including Bjork, Michael Jackson and the aforementioned Kylie. Woon's influences are similarly colourful. He namechecks nu-disco king Todd Terje and 2010 future garage hotshots James Blake ("he's a beast") and Mount Kimbie . He's a fan of '90s R'n'B as well as the folk and soul stuff you'd expect, and Cajun blues master JJ Cale, a man he describes as 'the original bedroom musician'. Woon likes to take the soul lineage back to its roots: "I like people who find different ways of doing the blues. It's at the root of all popular music. Blues and bass - that's the real hybrid." He has now made the music that will let him switch between intimate gigs to stages with a bigger reach. "I want to play to more people and I want to play in bigger places. I want to be able to do absolutely anything I want - no constraints." Basically, and bassically, he's doing things his way. Always.
Tags All Ages
9:00 PM
to 10:00 PM
Mega Ran and K-Murdock
17 Attendees
Location
Flamingo Cantina
Type Music
Artists Mega Ran and K-Murdock
Random, aka Mega Ran. Teacher, Rapper, Hero. Random manages the unthinkable by dazzling retro gamers while garnering respect from Hip-Hop's harshest critics. Random's unique "Mega Ran" persona was born in 2007 when he was approached by representatives at Capcom and offered an exclusive partnership agreement. Random has placed music in video games, television programming, and even college coursework. By day, he is a middle school English teacher in Phoenix, AZ. K-Murdock is a music producer and radio show host from Washington, DC. His primary group, Panacea, remains one of the most critically acclaimed underground hip-hop acts of this decade. K is known for adding lush soundscapes that have gone on to redefine progressive hip-hop and soul music. He ran the longest running hip-hop show on XM satellite radio, SubSoniq, and has mixed, mastered and produced for some of today's best major and indie talent. Ran and K linked over a shared love for video games and hip-hop, and released the landmark album "Forever Famicom" in 2010, and just wrapped up their first full tour, "The Bits and Rhymes Tour."
Tags 21+
9:00 PM
to 10:00 PM
No Joy
29 Attendees
Location
Emo's Main Room
Type Music
Artists No Joy
The female-fronted noise poppers are certainly content to mine the depleted fields of shoegaze and twee indie sounds for inspiration, the group creates a maelstrom of melody out of both, with a layered, fuzzy approach that incorporates big, clean riffage, anonymous vocals hiding in the background, and a considerable churn across memorable four-minute pop songs. There’s a great deal more structure in their work than is found in many of their contemporaries, and their contemplative song structures work in favor to this approach. It’s the perennial box of chocolates filled with razor wire, but even the most fastidious of modern music archaeologists won’t see this one coming.
Tags All Ages
9:00 PM
to 10:00 PM
Serpentine
3 Attendees
Location
Central Presbyterian Church
Type Music
A calorie-rich contemporary mixer that will entice you, whether you dig John Coltrane, Meshuggah, or contemporary music at large; SERPENTINE is the transatlantic brainchild of performer-composer Gaute Solaas (NO/US). SERPENTINE highlights the sinful serpent of the musical fauna; the Saxophone. For SXSW the horns will be handled by Elias Haslanger, Troy Roberts, and Gaute Solaas himself. Bobby Sparks and D-Madness handle synthbass and drums. SERPENTINE is looking for US/EU representation, booking agents, management etc. So, please make contact with us at solaas@gmail.com Big thanks to Matt Sonzala at SXSW for hearing the music within the music. Music is music more than ever, labels are for politicians and insecure booking managers, SERPENTINE is living proof. EPK
Tags All Ages
9:00 PM
to 10:00 PM
Viva Viva
22 Attendees
Location
BD Riley's
Type Music
Artists Viva Viva
With influences from the heyday of the 60's and 70's, their sound is equal parts infectious-pop and dark-stomping-blues, combined with their own blend of hope, disappointment, grit, and wit. In 2005, when Dave Vicini (lead singer, formerly of The Lot Six) moved into an apartment in the Jamaica Plain neighborhood of Boston, MA, with Chris Warren (singer/guitarist, formerly of Officer May), the friends already had an idea that they should be in a band together. Their previous bands had shared bills and even covered each other's songs. Before long, six Chuck Taylor boxes full of 4-tracks were recorded in their apartment. Then they decided they should find a band and make a record. Viva Viva's reputation has grown steadily over the years, from those apartment recording sessions to the music hall-shaking, band they are today. Dan Burke (bass, formerly of The Lot Six), Fumika Kato (keyboard) and Dominic Mariano (drums), complete the sound that is causing a stir in the Boston music scene. The Boston Phoenix Music Editor, Michael Marotta wrote, "the legend of Viva Viva has grown exponentially on the shoulders of explosive live performances" in his Fall Arts Preview article. Their unbridled energy can be heard on their debut self-titled album, out on Fort Port Recordings. "Basically we're the second greatest band in the world," says Vicini. "Yeah, second to the Rolling Stones circa '72," adds Warren. "We’re not trying to re-invent the wheel, just keep it rolling," says Warren.
Tags 21+
9:00 PM
to 10:00 PM
Zemaria
11 Attendees
Location
Speakeasy
Type Music
Artists Zemaria
First started in the small port city of Vitoria, in the southeast of Brazil, it was expected that Zemaria would have an attraction to the horizon of the Atlantic because of their roots. Since 2005 they have toured in Europe annually totaling more than 150 concerts in various cities of the Old Continent. Among them is the Electric Picnic Festival in Dublin, La Fleche D’Or in Paris, Tacheles in Berlin or the Ilios Festival in Norway. In Brazil their connections to clubs and most relevant venues and festivals are astounding. In 2010 Zemaria had a good impact in the brazilian media. The song The Space Ahead was chosen by Levi’s Music as a soundtrack to a video. Shortly after Zemaria was nominated for the Brazilian MTV Awards alongside artists Gui Boratto, Database and Boss n’ Drama. Their latest works, by Sanny Lys (vocals), Marcel Dadalto (synths, guitars and vocals), Spon (bass) and Nego Leo (drums, synth), is the EP Any Distance, distributed worldwilde by PIAS. The EP’s title track features a delightful remix of the french Minitel Rose and the original version of the song “The Space Ahead” is now on the official soundtrack for FIFA 11 by EA Games - along with artists like LCD Soundsystem, Chromeo, MGMT, Caribou and more. Now the band is in it’s new studio, working and preparing to play for the first time in the United States - debuts this March at SXSW and they will follow it with a tour across the country. If they come through your town, it’s recommended not to miss the chance to see them on stage.
9:00 PM
to 10:00 PM
ServerBeach GeekyBeach Party
82 Attendees
Location
Venue 222
Type Party, Interactive
The most infamous beach party by geeks for geeks is back! Join ServerBeach and friends at the epicenter of Austin's Sixth Street entertainment district, Venue 222 for outrageous fun with free drinks, swag and more! Limited Space. RSVP now at http://www.serverbeach.com/sxsw/
9:00 PM
to 10:00 PM
SXSW Film Closing/Music Opening Party presented by YouTube
209 Attendees
Location
Maggie Mae's
Kick up your heels at the bash that officially closes the 2011 SXSW Film Conference and kicks off the 2011 SXSW Music Conference. Good company and complimentary food and beverages are sure to make this an unforgettable event.
9:00 PM
to 10:00 PM
Ancient Astronauts
5 Attendees
Location
Copa
Type Unofficial Music
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
9:00 PM
to 10:00 PM
Black Books
3 Attendees
Location
Skinny's Ballroom
9:00 PM
to 10:00 PM
DJ Arylle
Location The Madison
Location The Madison
Type Unofficial Music
AUM, Electric Avenue ATX, Capital Techno & Resurgence present
*MUSIC WEEK OPENING PARTY*
SXSW is here! Come hang out with Austin's finest DJ's at Madison on 5th on Tuesday March 15th (opening day of music week) starting at 8pm with none other than Chris Nelson from Electric Avenue ATX. In between we have some dope old skool VS's sets with DJ Arylle, DJ Data, El Boogie, Ram Z, Christian B, Big Rich, Jonene, John Reyes and an afterhours closing set by Wil Konitzer from resurgence!
From smooth house to dirty filthy bassy techno come and dance all night with $2 Dos Equis till 10pm and $4 Wells and $3 Domestics all night.
No cover/21+
Tags free party, cheap booze, djs, swag
9:00 PM
to 10:00 PM
Elephant Revival
10 Attendees
Location
Cafe Medici
Type Unofficial Music
Speaker/Artist(s) Info
9-10 PM Elephant Revival
Nederland Colorado neo-acoustic quintet Elephant Revival plays a unique blend of an emerging new musical genre called Transcendental Folk. The quintet can be seen delving into Scottish/Celtic fiddle tunes, original folk pieces, traditional ballads, psychedelic country, indie rock, powerful reggae grooves, 40s/50s jazz standards and an occasional hip-hop beat amongst other styles. The band consists of Bonnie Paine (vocals, washboard, djembe, musical saw), Sage Cook (electric banjo/guitar, acoustic guitar, mandolin, viola, vocals), Dango Rose (double-bass, mandolin, banjo, vocals), Daniel Rodriguez (acoustic guitar, electric banjo/guitar vocals) and Bridget Law (fiddle and vocals).
Tags happy hour, U of T campus, nederland, colorado, folk, bluegrass, indie rock, acoustic
Website http://www.caffemedici.com/
9:00 PM
to 10:00 PM
We Barbarians
39 Attendees
Location
PureVolume House
9:00 PM
to 9:30 PM
White Mystery
3 Attendees
Location
Club de Ville
9:00 PM
to 2:00 AM
#thePARTY 4 #thePEOPLE
93 Attendees
Location
Mohawk
Type Unofficial Party
Speaker/Artist(s) Info
Outside
9:30-10:15 - SOSOSOON
10:15-11 - Millionyoung DJ Set
11-12:30 - The Hood Internet
12:30-2 - Friendly Fires DJ set
Inside
10:15-11 - Evan Voytas
11-11:45 - HH
11:45-12:30 - Golden Ages
12:30 -1:15 - Loyal Divide
theMIX agency presents: #thePARTY 4 #thePEOPLE @SXSW 2011 w/ Friendly Fires (DJ set), The Hood Internet, Millionyoung (DJ set) + more.
Last year, we brought Holy Ghost! and Classixx to the Speakeasy Rooftop. This year, we have something more reminiscent of a festival than a party. The Mohawk is about to explode.
Badges/wristbands welcome.
This event will reach capacity. Purchasing a pre-sale is the only way to guarantee entry.
Follow @theMIXagency for free giveaways, contests, and up to the minute info.
9:00 PM
to 2:15 AM
5th Annual Altercation Kickoff Bash
36 Attendees
Location
Headhunters
Type Unofficial Party
Speaker/Artist(s) Info Headhunters
1:00AM-2:15AM Born to Lose
11:45PM-1:00AM The Jukebox Romantics
10:30PM-11:45PM Say Hello to the Angels
9:30PM-10:30AM American Pin-Up
Headhunter's Cannibal Stage (back patio)
12:30AM-2:00AM New Disaster
11:00PM-12:30AM Altercation Punk Comedy Tour
10:00PM-11:00PM Hand Me Downs
9:00PM-10:00PM TBA
9:00 PM
to 2:00 AM
From Austin, With Love
31 Attendees
Location
The Belmont
Type Unofficial Party
Speaker/Artist(s) Info
Chiddy Bang, RJD2, Hoodie Allen
UNOFFICIAL PARTY IN AUSTIN DURING SXSW!
Let us take you to a time and place where sophistication, international intrigue and the most intelligent mobile gadgetry power the modern gentleman. BroBible.com and Windows Phone Present: From Austin With Love – an exclusive evening of sophisticated rhymes, mid-century style, and performances by Chiddy Bang, RJD2, and Hoodie Allen.
RSVP BY MARCH 13 TO RSVP@BROBIBLE.COM
MUST BE 21+ TO ENTER
9:10 PM
to 9:35 PM
Cowboy & Indian
17 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
9:15 PM
to 10:56 PM
9:15 PM
to 10:00 PM
9:30 PM
to 11:19 PM
9:30 PM
to 10:50 PM
9:30 PM
to 10:47 PM
9:30 PM
to 10:50 PM
9:30 PM
to 10:30 PM
Trust
19 Attendees
Location
Elysium
Type Music
Born out of desperation in the brutal Canadian winter of 2009, Robert Alfons and Maya Postepski began writing songs about nostalgia, lust, and erotomania. TRUST combine dark synth arpeggios, live and programmed drum beats with haunting, effected vocals. What begins in the genre of minimal synth progresses into a sort of slow-techno that is equal parts introspective cold-wave and extroverted 808 dance beats. TRUST have already begun to draw huge support in their hometown of Toronto where they have opened for Glass Candy, Hercules and Love Affair, Washed Out, and Zola Jesus.
Tags 21+
9:30 PM
to 10:30 PM
Wordburglar
18 Attendees
Location
Flamingo Cantina
Type Music
Artists Wordburglar
Wordburglar breezes over banging beats and soulful medleys with an emphasis on wordplay, humor and good times. Influenced heavily by Hip-hop's golden era of creative, braggadocious MCs, his unique approach to music is a combination of classic Boom-Bap rap, stand-up comedy and slam poetry. A seasoned crowd pleaser and mic-wrecker, Wordburglar was listed as Earshot’s #3 most played Hip-Hop Artist on Canadian College radio, has won a CBC Radio 3 Bucky Award for Best Lyrics and was nominated for a Canadian Music Week Indie Award for Best Urban Artist and made URB Magazine’s NEXT 1000 and NEXT 100. Wordburglar was also chosen as one of Stealth Magazine’s (Australia’s #1 Rap Magazine) STEALTH SEVEN. On top of enjoying daily traffic from thousands of fans on MySpace and charting on international radio Wordburglar has been a featured artist online on HiphopCanada, NewMusicCanada, CBCRadio3, ChartAttack, PulseRadio, FirmMag,TheCoast, TheAwfulShow, CDBaby, UGSMag, HeroHill and countless other sites in and outside of Canada. After amazing live performances at the East Coast Music Awards, Canadian Music Week and North By Northeast, Wordburglar has spent the last two years writing new music, playing gigs and touring across Canada and parts of the United States. He currently has VideoFact funded videos which have been featured on Muchmusic & online for the hit underground singles “Cream of Wheat” & “The Route”, as well as the animated video "The Wordburglar” which was featured alongside videos by Rap All-Stars Guru, Atmosphere and the Living Legends on the Internationally released Preserving Efforts #1 DVD. He also appeared in Rhythmicru's underground possecut video "We Have Come for Your Children" which was featured heavily on MuchVibe. On top of that Wordburglar has been caught making appearances on numerous compilations and guest-spots and even a comic book or two. His latest release on Urbnet Records "BURGIE'S BASEMENT", a follow up to the critically acclaimed "BURGLARITIS" features new singles, remixes, B-sides and rarities and features production from Burg's main collaborators Beatmason, Fresh Kils & Young Fes as well as fellow Backburner Crew members Toolshed, Ghettosocks, More Or Les, Thesis Sahib, Jesse Dangerously and more. His next album “3rdburglar” will be released in 2011. For more information please visit www.wordburglar.com
Tags 21+
9:30 PM
to 10:45 PM
Afrofreque
1 Attendees
Location
Copa
Type Unofficial Music
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
9:30 PM
to 10:30 PM
American Pin-Up
5 Attendees
Location
Headhunters
Type Unofficial Music
part of 5th Annual Altercation Kickoff Bash
9:30 PM
to 10:30 PM
Grimy Styles
25 Attendees
Location
Beauty Bar
Type Unofficial Music
Speaker/Artist(s) Info
Fanatic Records, City On Fire,
and Beauty Bar present:
ART DISASTER NO.12
9:30 PM
to 10:00 PM
Hoodie Allen
22 Attendees
Location
The Belmont
Type Unofficial Music
UNOFFICIAL PARTY IN AUSTIN DURING SXSW!
Let us take you to a time and place where sophistication, international intrigue and the most intelligent mobile gadgetry power the modern gentleman. BroBible.com and Windows Phone Present: From Austin With Love – an exclusive evening of sophisticated rhymes, mid-century style, and performances by Chiddy Bang, RJD2, and Hoodie Allen.
RSVP BY MARCH 13 TO RSVP@BROBIBLE.COM
MUST BE 21+ TO ENTER
9:30 PM
to 10:15 PM
SOSOSOON
9 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
SOSOSOON
theMIX agency presents: #thePARTY 4 #thePEOPLE @SXSW 2011 w/ Friendly Fires (DJ set), The Hood Internet, Millionyoung (DJ set) + more.
Last year, we brought Holy Ghost! and Classixx to the Speakeasy Rooftop. This year, we have something more reminiscent of a festival than a party. The Mohawk is about to explode.
Badges/wristbands welcome.
This event will reach capacity. Purchasing a pre-sale is the only way to guarantee entry.
Follow @theMIXagency for free giveaways, contests, and up to the minute info.
9:50 PM
to 10:15 PM
Zookeeper
11 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
10:00 PM
to 12:00 AM
10:00 PM
to 11:48 PM
10:00 PM
to 11:22 PM
10:00 PM
to 10:06 PM
10:00 PM
to 11:00 PM
De Juepuchas
16 Attendees
Location
Speakeasy
Type Music
Artists De Juepuchas
English The project is inspired by The Avalanches and Girl Talk, and the new common culture of creativity and collective intelligence which takes advantage of digital resources and enabling internet sharing to harness new forms and possibilities of creation. The album ("Ser De Juepuchas Varios Años" or "Being De Juepuchas for several years") launched in early 2009, includes about 1000 fragments used different sound from popular culture, the idiosyncrasies sound and audible spectrum of Colombian memory within which there are many sounds programs, popular soap operas, songs and everyday sounds of decades of yesterday and today. Our proposal beyond the music is a vehicle to promote the democratization of ideas, liberation of content and collective creation, additionally, uses sound and music as a platform to socialize their daily problems and calls for awareness community and the importance of memory in the construction of a present. The proposal also suggests the recovery of public spaces overlooked or underestimated, to call for participation, inclusion, diversity, socialization of culture, we believe in the worldwide music and culture as a facilitator social cohesion. Juepuchas makes use of memory as a resource, from the ones that affect you as an individual to those that are shared among friends, colleagues, even nations. Audible memory is part of a picture that unite, spins and link us together. Spanish De Juepuchas, proyecto inspirado en The Avalanches, Girl Talk, I.M.S., Beta Band, y la nueva cultura de la creatividad común y la inteligencia colectiva, aprovecha los recursos digitales y el compartir que habilita internet para aprovechar las nuevas formas y posibilidades de creación. En el álbum (Ser De Juepuchas Por Varios Años) lanzado a inicios del 2009, se utilizan aproximadamente 1000 fragmentos sonoros diferentes, provenientes de la cultura popular, la idiosincracia sonora y el espectro de la memoria audible colombiana dentro de la cual se encuentran innumerables sonidos de programas y novelas populares, canciones y sonidos cotidianos de décadas del ayer y hoy. Su propuesta más allá de la música también es un vehículo para promover la democratización de las ideas, la liberación de contenidos y la creación colectiva, adicionalmente se utiliza el sonido y la música como plataforma de socialización de problemáticas cotidianas y hace un llamado de conciencia sobre la colectividad y lo importante de la memoria en la construcción de un presente. La propuesta en vivo sugiere la recuperación de espacios públicos olvidados o subestimados, para llamar a la participación, a la inclusión, a la diversidad, a la socialización de la cultura; creemos en la música para todo el mundo y en la cultura como facilitador de cohesión social. De Juepuchas hace uso de la memoria como recurso, memorias que parten desde lo individual hasta aquellas que se comparten entre amigos, colegas, incluso naciones. La memoria audible hace parte de un imaginario que nos vincula; vínculo que hila y une.
10:00 PM
to 11:00 PM
Dry the River
51 Attendees
Location
The Bat Bar
Type Music
Artists Dry the River
The family Dry the River could not have been built from five more disparate sons. From Norwegian born singer-songwriter Peter Liddle, drawing narrative inspiration from university studies in Medicine and Anthropology, to once homeless punk-rock drummer Jon Warren and classically trained violinist William Harvey, the band grew from the haphazard seeds of varied personal and musical upbringings. Thus, whilst Liddle rifles through a musical and literary heritage which includes ethnographic texts, the works of Ted Hughes and Milan Kundera, and artists such as Leonard Cohen and Suzanne Vega, guitarist Matthew Taylor introduces the angular hum of Southern rock, blues and country records played to him in his youth, accompanied by childhood friends Jon and Scott, a rhythm section who draw heavily on 70s rock and post-punk. Each song is the offspring of this unlikely marriage: a personal tale of coming-to-terms, wrapped in gospel guitars and driven by inventive, bold percussion. Most of all, the deep involvement of all members gives birth to a live show which is both intense and honest; a band who play with their hearts on their sleeves. Since mid 2009, Dry the River have lived and worked in their shared home in Stratford, east London. Their debut EP “The Chambers & The Valves” (June 2009, self-released), was live-tracked in just two days and was closely followed by a heavy schedule of shows with acts including Hjaltalin, Port O Brien, Bowerbirds, Johnny Flynn and Magic Numbers. The band enjoyed a busy festival season, playing Glastonbury (BBC Introducing), Big Chill (Lazyland), and Standon Calling (Main Stage) and will be on tour throughout November and December 2010. A free 3 track EP is available to download from http://www.drytheriver.com/
Tags 21+
10:00 PM
to 11:00 PM
10:00 PM
to 11:00 PM
Gary Lucas Plays Spanish "Dracula"
26 Attendees
Location
Central Presbyterian Church
Type Music
A world-class internationally acclaimed guitarist, Grammy-nominated songwriter and composer, GARY LUCAS first made a name for himself as a featured guitar soloist in the final edition of Captain Beefheart and the Magic Band in the early 80's. Since then he has released over 20 acclaimed solo albums to date in a variety of genres and tours the world relentlessly in a variety of formats, and has performed in over 40 countries including China, Russia, India, Australia, Morocco, Cuba, Brazil, and Colombia (and of course tours extensively in Europe and the US). Gary is also well known for having co-written two of Jeff Buckley's biggest anthems ("Grace" and "Mojo Pin"), and has been hailed as "The Thinking Man's Guitar Hero" (The New Yorker) and "One of the best and most original guitarists in America...a modern guitar miracle" (Rolling Stone). He leads the NYC-based alt. supergroup Gods and Monsters whose new studio album "The Ordeal of Civility" produced by Jerry Harrison (Talking Heads) will be released in May on Knitting Factory Records. Among other things, Gary tours extensively performing his original live solo guitar soundtracks to accomapny screenings of fantastic films both silent and sound. For SXSW he will play his acclaimed score accompanying the rare 1931 Spanish-language "Dracula", made in Hollywood at night on the sets of the well-known Bela Lugosi "Dracula" with a Latin cast, and considered by film critics to be the superior, more "full-blooded" version. Gary debuted his new live guitar score to great acclaim at the 31st Havana Film Festival last year and has gone on to perform it at this year's 48th New York Film Festival, Sevilla Film Festival, London Jazz Festival (where he received a 4 star review in The Guardian) and appropriately enough, outside a crumbling old castle high in the Carpathian Mountains at the Transylvania International Film Festival in Romania last spring. For more info: http://garylucas.com/www/dracula
Tags All Ages
10:00 PM
to 11:00 PM
Ghettosocks
9 Attendees
Location
Flamingo Cantina
Type Music
Artists Ghettosocks
Ghettosocks (or just Socks) is a Hip Hop Producer and MC born in Ottawa and living in Halifax, Nova Scotia, Canada. After producing two demos Ghettosocks released his debut LP, 'Get Some Friends' (GSF) in November of 2006. GSF debuted at #1 on both Chartattack and !Earshot college radio charts for 2007. The single 'Step to a T-Rex' was nominated for an East Coast Music Award. In 2007, he released his follow-up, 'I Can Make Your Dog Famous' Mixtape (ICMYDFM), with DJ Jorun Bombay. ICMYDF charted well on campus radio and was also awarded a Nova Scotia Music Award for Hip Hop Recording of the Year. Socks’ latest and best work to date is entitled 'Treat of the Day' (TOTD). TOTD boasts 16 brand-new, high-cholesterol songs, featuring guest appearances from El da Sensei, Pumpkinhead, Edgar Allen Floe, Cesar Comanche, D-Sisive, Muneshine, Apt, and Timbuktu. TOTD hit #1 for hip hop on !Earshot college radio charts almost immediately, and ranked at #36 in the Top 200 overall for January 2010. Socks’ videos appear regularly on MuchMusic, Canada’s #1 music TV station. Since his debut on J-Bru’s “Help I've Been Robbed!” Socks has appeared in rotation in videos such as Rhythmicru’s “We Have Come for you Children”, and for his songs “Step to a T-Rex”, “Don’t Turn Around featuring Edgar Allen Floe”, and his most recent hit “Out For Treats”. Ghettosocks has been touring extensively since around 2006. Since then, he's been across Canada, to parts of the U.S., Europe (including U.K., Sweden, Denmark, Germany, Czech Republic, Poland, Hungary), and most recently Japan.
Tags 21+
10:00 PM
to 11:00 PM
Jonquil
59 Attendees
Location
Latitude 30
Type Music
Artists Jonquil
Jonquil are Hugo Manuel, Sam Hudson Scott and Robin McDiarmid, three men in their early twenties living in Oxford, England. The band rehearse and record at home in their new east Oxford studio, having recently relocated from the House of Supreme Mathematics that they shared with Foals during the writing of Total Life Forever and Jonquil’s own One Hundred Suns. All tracks continue to be produced by Manuel who also records solo under the name Chad Valley. Part of Oxford’s Blessing Force collective, Jonquil, alongside Pet Moon, Trophy Wife, Fixers, Rhosyn and Chad Valley, represent a groundswell of new creative output from the city that promises much over the coming years. From their bedroom beginnings (early release Sunny Casinos being tagged a late night listening album of creeped-out dusty attic music) via their folk-pop adolescence (second album Lions seeing out the drones and seeing in the songs) the band now emerge as a fully realized proposition, their live show honed from heavy European touring. November sees Jonquil’s first stateside release, with the One Hundred Suns EP coming out on New York’s Dovecote label (home to The Futureheads and Hooray For Earth). "Jonquil's self-proclaimed "Paul Simon's take on The Smiths" tag nails them well, however the six-piece also encompasses a level of intricacy not unlike a more subtle Dirty Projectors without the R'n'B. There's also an inclusion of a majestic summer flourish of romantic indie-pop very much in the modern tradition - similar to Beach House, Vampire Weekend or Wolf Parade. Emerging initially as the more folky end of Oxford's burgeoning math rock scene that brought us (close friends of Jonquil and recent touring partners) Foals and Youthmovies, Jonquil have constantly evolved and morphed into a very accomplished and mature band with a now newly focused, fresh output of work.” Dan Monsell // Rockfeedback // 2010
Tags 21+
10:00 PM
to 11:00 PM
10:00 PM
to 11:00 PM
Puffyshoes
14 Attendees
Location
BD Riley's
Type Music
Artists Puffyshoes
“PUFFYSHOES” was formed by two Japanese girls, Neko Meows the Drummer and Usagi Hops the Guitarist. Imagine A fuzz pedal on a steroids and a Rickenbacker, all thrown in a blender on high for 10 mins, the remains are poured into a muffin pan, baked at 350 for 20 mins, then topped with vanilla frosting and sprinkles, that's Puffyshoes.
Tags 21+
10:00 PM
to 11:00 PM
Weekend
69 Attendees
Location
Emo's Main Room
Type Music
Artists Weekend
Within a grainy film-still between a summer sunset and the end of times lies the post-punk squall of Weekend. Weekend filter the aggression, tempo and sneer of punk through a wall of reverb, haunting melody, feedback and primitive garage guitar. Formed in San Francisco in late 2009, the band have quickly developed a totally distinctive take on the history of noise rock. Combining noisy guitars, pounding rhythms and dark post-punk vibes in fresh ways isn't easy, but Weekend somehow make it look like it is. Their new album Sports is one of the most assured debuts in recent memory, full of rumbling rhythms, layers of LOUD guitars and most of all great songs that pay special attention to texture and atmosphere, and leaven even the most riotous moments with unexpected shards of melody. "Coma Summer" kicks things off in stunning fashion, an epic slice of noise/gaze that stands tall with No Age's best power-drone. "Youth Haunts" is a new version of a tune from their long sold-out 10" single on Mexican Summer and shows off the band's darker, more tribal side. "Monday Morning" is a dreamy noisescape, a perfect lead-in to the driving, punky "Monongah, WV," which is blessed with a chorus melody a lot of straight pop bands would kill for. As the album continues, it takes in such touchstones as the the chaotic psychedelic noise of groups like Skullflower and Terminal Cheesecake, and the scything racket of post-No Wave noise bands DUSTdevils and Sonic Youth. "Age Class" storms along like classic Killing Joke, and "Veil" is an echoey tune that builds and builds to a smashing coda, trailing off into spectral trails of feedback and incidental static. "End Times" is power-pop as interpreted by "Feed Me With Your Kiss"-era MBV, an amazing mix of melody and racket that perfecting encapsulates what Sports and Weekend are about. "Afterimage" and "Untitled" wrap up the album on a high note, a crescendo of pounding, relentless power.
Tags All Ages
10:00 PM
to 11:00 PM
DJ Data vs El Boogie
3 Attendees
Location
The Madison
Type Unofficial Music
AUM, Electric Avenue ATX, Capital Techno & Resurgence present
*MUSIC WEEK OPENING PARTY*
SXSW is here! Come hang out with Austin's finest DJ's at Madison on 5th on Tuesday March 15th (opening day of music week) starting at 8pm with none other than Chris Nelson from Electric Avenue ATX. In between we have some dope old skool VS's sets with DJ Arylle, DJ Data, El Boogie, Ram Z, Christian B, Big Rich, Jonene, John Reyes and an afterhours closing set by Wil Konitzer from resurgence!
From smooth house to dirty filthy bassy techno come and dance all night with $2 Dos Equis till 10pm and $4 Wells and $3 Domestics all night.
No cover/21+
Tags free party, cheap booze, djs, swag
10:00 PM
to 11:00 PM
DJ Obah
1 Attendees
Location
Copa
Type Unofficial Music
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
10:00 PM
to 11:00 PM
Grouplove
71 Attendees
Location
PureVolume House
10:00 PM
to 11:00 PM
Hand Me Downs
5 Attendees
Location
Headhunters
Type Unofficial Music
Performing on the back patio of Headhunters. This is part of the 5th Annual Altercation Kickoff Bash
10:00 PM
to 11:00 PM
Lacuna Incorporated
1 Attendees
Location
Skinny's Ballroom
10:00 PM
to 11:00 PM
TV Buddhas
11 Attendees
Location
Beauty Bar
Type Unofficial Music
Speaker/Artist(s) Info
Fanatic Records, City On Fire,
and Beauty Bar present:
ART DISASTER NO.12
10:00 PM
to 3:00 AM
SUP Mag / FIXED (NYC) / Learning Secrets (ATX)
59 Attendees
Location
Lost 718 (above Silhouette Sushi)
Type Unofficial Party
Speaker/Artist(s) Info
FIXED (NYC)
Learning Secrets (ATX)
+ Very Special Guest
Tuesday, March 15th | LOFT 718 (Congress Ave) | 10pm - LATE | FREE TO GET IN | NO RSVP! | JUST SHOW UP! | THERE MIGHT EVEN BE COMPLIMENTARY BOOZE INVOLVED ;)
'SUP Magazine, Learning Secrets, and FIXED would like to welcome everybody to Austin, TX for the week of insane madness, radness, and gladness.
The gang is throwing a hassle free, epic rager, at the amazing LOFT 718 above Silhouette Sushi on Congress Ave. Both the Learning Secrets & FIXED crews will be joined behind the decks by a cast of amazing and breath taking SPECIAL SECRET GUESTS from around the world, to put you in a FULL NELSON GRECO-ROMAN STYLE STRANGLE HOLD throughout the night. The 'SUP Magazine posse will be on hand with FREE copies of their latest issue along with other swag!
Welcome To Austin indeed!
Tags Free, NO RSVP, Free Booze, swag, boobies
10:15 PM
to 11:00 PM
Evan Voytas
17 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
Evan Voytas
theMIX agency presents: #thePARTY 4 #thePEOPLE @SXSW 2011 w/ Friendly Fires (DJ set), The Hood Internet, Millionyoung (DJ set) + more.
Last year, we brought Holy Ghost! and Classixx to the Speakeasy Rooftop. This year, we have something more reminiscent of a festival than a party. The Mohawk is about to explode.
Badges/wristbands welcome.
This event will reach capacity. Purchasing a pre-sale is the only way to guarantee entry.
Follow @theMIXagency for free giveaways, contests, and up to the minute info.
10:15 PM
to 11:00 PM
Millionyoung DJ Set
28 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
Millionyoung DJ Set
theMIX agency presents: #thePARTY 4 #thePEOPLE @SXSW 2011 w/ Friendly Fires (DJ set), The Hood Internet, Millionyoung (DJ set) + more.
Last year, we brought Holy Ghost! and Classixx to the Speakeasy Rooftop. This year, we have something more reminiscent of a festival than a party. The Mohawk is about to explode.
Badges/wristbands welcome.
This event will reach capacity. Purchasing a pre-sale is the only way to guarantee entry.
Follow @theMIXagency for free giveaways, contests, and up to the minute info.
10:15 PM
to 11:15 PM
RJD2
84 Attendees
Location
The Belmont
Type Unofficial Music
UNOFFICIAL PARTY IN AUSTIN DURING SXSW!
Let us take you to a time and place where sophistication, international intrigue and the most intelligent mobile gadgetry power the modern gentleman. BroBible.com and Windows Phone Present: From Austin With Love – an exclusive evening of sophisticated rhymes, mid-century style, and performances by Chiddy Bang, RJD2, and Hoodie Allen.
RSVP BY MARCH 13 TO RSVP@BROBIBLE.COM
MUST BE 21+ TO ENTER
10:30 PM
to 11:30 PM
Future Blondes
19 Attendees
Location
Elysium
Type Music
Artists Future Blondes
With only a few sporadic recordings to document the hyperdelia nosebleed fixture that is the nomadic force of Future Blondes, only a select few have actually witnessed the collective myth that is only enhanced by the renegade trip that has been crafted by outsider artist Domokos and his Future Blondes creation. Previous endeavors with Helios Creed / Chrome, and current life threatening duties as evangelist for Rusted Shut, Future Blondes is a step sideways and around. They have seen their sound evolve into part dance / part happening / part metaphysical freak out, taking place, with the help of Book of Shadows... gears often reverse to reveal the sound of one's higher self into the ethereal realm of white light... Ryan Martin Dais Records Robert and Leopold
Tags 21+
10:30 PM
to 11:30 PM
Timbuktu
13 Attendees
Location
Flamingo Cantina
Type Music
Artists Timbuktu
Toronto Ontario's unassuming crown prince of raucous debauchery has been unleashing rhymes, cranking beats & rocking shows for 13 years. As part of the London based mic-smashing crew Toolshed, Timbuktu has contributed lyrics and production to countless albums, collaborations and possecuts and now he's finally ready to shatter society as we know it with his solo-debut “Stranger Danger”. From collaborating with his rap family as part of Canada's Backburner Collective to touring with Hip-Hop legend El Da Sensei and appearing in the hit videos “Pop And Chips” & “Ballz In Yo Stomach” Timbuktu has been grinding hard and “Stranger Danger” is the perfect introduction to catapult 'Buktu into the ears and minds of music fans everywhere.
Tags 21+
10:30 PM
to 11:30 PM
Comedy Showcase: Talk Nerdy To Me (late)
15 Attendees
Location
Esther's Follies
As SXSW Comedy concludes its Film and Interactive events, we invite you to let your geek flag fly with a mix of pop culture steeped comedy ranging from the artsy to the fartsy.
10:30 PM
to 11:30 PM
Bluegrass Outfit
3 Attendees
Location
Cafe Medici
Type Unofficial Music
Tags happy hour, U of T campus, nederland, colorado, folk, bluegrass, indie rock, acoustic
Website http://www.caffemedici.com/
10:30 PM
to 11:45 PM
Say Hello to the Angels
7 Attendees
Location
Headhunters
Type Unofficial Music
part of 5th Annual Altercation Kickoff Bash
10:30 PM
to 11:30 PM
Social Studies
28 Attendees
Location
Beauty Bar
Type Unofficial Music
Speaker/Artist(s) Info
Fanatic Records, City On Fire,
and Beauty Bar present:
ART DISASTER NO.12
10:40 PM
to 11:05 PM
The Lemurs
38 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
10:45 PM
to 12:00 AM
Chico Mann
8 Attendees
Location
Copa
Type Unofficial Music
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
11:00 PM
to 12:32 AM
11:00 PM
to 12:00 AM
11:00 PM
to 12:00 AM
Delicate Steve
42 Attendees
Location
Spill
Type Music
Artists Delicate Steve
THE CRITICS UNILATREALLY CONCUR: DELICATE STEVE IS A BAND WHO CREATES MUSIC Newton, N.J. – Every 30 or 40 or 500 years, the DNA of culture itself emerges from the translucent blackness of the not-so-shallow underground. You hear a new band, and you think, “This is really something. This is like My Bloody Valentine, minus the guitars.” But then you think, “No, that’s not true. That’s not what this is like at all. Plus, there are lots of guitars here. I’m a goddamn idiot.” You want to walk away, but now it’s too late; now, you start to wonder what makes this music is so deeply arresting. You wonder why you are dancing against your will, and you wonder why every other sound you’ve ever heard suddenly sounds like the insignificant prologue to a moment you’re experiencing in the present tense. You find yourself unable to perform the simplest of activities -- a cigarette becomes impossible to light, a mewing kitten cannot be stroked, a liverish lover cannot be ignored. By the album’s third track, there is nothing left in your life; everything is gone, crushed into a beatific sonic wasteland you never want to escape. This, more than anything else imaginable, is the manifestation of artistic truth … a truer kind of truth … the only kind of truth that cannot lie, even with the cold steel of a .357 revolver jammed inside its wet mouth, truculently demanding a random falsehood. Welcome to the work-a-day world of Delicate Steve. Like a hydro-electric Mothra rising from the ashes of an African village burned to the ground by post-rock minotaurs, the music of Delicate Steve will literally make you the happiest person who has never lived. Discovered firsthand by Luaka Bop A & R man Wills Glasspiegel in the parking lot of a Newton, N.J., strip mall, Delicate Steve was signed to the label before anyone at Luaka Bop heard even a moment of their music – all he needed to experience was a random conversation about what they hoped to achieve as a musical five-piece. “They were just sitting around in lawn chairs, dressed like 19th century criminals, casually saying the most remarkable things,” recalls Glasspiegel. “It was wild. It was obtuse. One fellow would say, `Oh, I like Led Zeppelin III, but it skews a little dumptruck.’ Then another would say, `The problem with those early Prince albums is that he spent too much time shopping.’ I really had no idea what they were talking about, but it all somehow made sense. `We’ll be a different kind of group,” they said. `We will introduce people to themselves. We’ll inoculate them from discourse.’ I was immediately intrigued. I asked them if they wanted to have dinner, so we walked to a Chinese restaurant that was right up the road. I suggested we all get different dishes and share everything family style. They agreed. But then they ordered five identical entrees! So we sat there and ate a mountain of General Tso’s chicken for three straight hours, talking about music and literature and box kites and dystopias. Twenty-four later, they were signed to Luaka and inside a studio.” Those studio sessions led to Wondervisions, the indescribable 12-track instrumental debut that reconstructs influences as diverse as Yes, Vampire Weekend, The Fall, Ravi Shankur, 10 cc, The Orbital, Jann Hammer, the first half of OK Computer, the second act of The Wizard of Oz, and the final pages of Jonathan Franzen’s Freedom. Originally conceived as a radio-friendly concept album about the early life of D.B. Cooper, de facto Delicate Steve leader Steve Marion decided to tear away the lyrics and move everything in a more experimental direction. “We don’t need the middlebrow to dig our music,” says the soft-spoken Marion. “We write for the fringes – the very, very rich and the very, very poor. That’s the audience we relate to, and that’s who these songs are about.” THE BAND AT A GLANCE: Steve Marion, 23 (guitar): A polymath who plays over 40 instruments, Marion recorded his first “bedroom EP” on a four-track as a 12-year-old (“It was sort of a second-rate Slanted and Enchanted,” he scoffs today, “and more than a little derivative.”). Already a Jersey legendary for his worth-ethic and perfectionism (he once studied a single Jandek guitar riff for an entire summer), Marion’s the piston behind Delicate Steve, and -- somewhat paradoxically – the group’s harshest critic. “I named the band Delicate Steve as a reminder that we’ve accomplished nothing,” he says flatly. “We are as delicate as the wings of butterfly with AIDS. Anything could crush us. And until we all decide that art is the only thing that makes life livable, we’ll just be another instrumental five-piece from New Jersey. Emotionally and intellectually, I’m not sure if the rest of the band is there yet. But I am.” Steve’s goal is to create music that lasts “substantially longer than forever.” Mickey Sanchez, 22 (keyboard): A freewheeling hoaxster (and Marion’s best friend from Hebrew school), Sanchez provides Delicate Steve with off-kilter music flourishes and a necessary dose of common sense. “Steve can be difficult to work with,” says Sanchez, “but I know how to handle that hoss. Sometimes he just needs to look into the mouth of the lion – and I’m the lion.” An avid horseback rider and pastry chef, Sanchez also intends to pursue a second-career as a city planner. Mickey’s goal is to make people hate Bruce Springsteen. Rob Scheuerman, 21 (guitar): Previously featured on axe in the teen-pop power-trio Yesterday’s Airport of Tomorrow, Scheuerman is probably better known as the alleged one-time paramour of Gossip Girl star Blake Lively (a rumor he sheepishly denies: “I was too tired to make it. She was too tired to fight about it.”). What he adds to the band musically is akin to what he adds personally: cobalt charisma and a hunger for flesh. “Do you remember that old song `I Know What Boys Like’ by the Waitresses,” he asks. “Well, let’s just say the scythe slices both ways.” Rob’s goal is to seduce every female journalist he encounters. Adam Pumilla, 23 (bass): No member of Delicate Steve has taken a more circuitous path than Pumilla. A three-sport athlete who rushed for 1400 yards as a veer option quarterback in high school, Pumilla received scholarship offers from several Big East football powers before opting for a career as a bassist – despite the fact that he’d never played the instrument in his life. “There was always something about the bass,” he says today. “Four strings, sublime heaviness, living inside the pocket, locking into the drums. It spoke to me in its own bass language, long before I ever possessed the object itself. I knew that bass guitar was something I could excel at. I am a bassist. I have a bassist’s blood.” After spending five exploratory years in rural Scotland (“I needed space to invent my bass style”), Pumilla returned to the U.S. and met Marion at Ed Westwick’s Halloween party. “I knew he was the man for this band from the moment I met him,” recalls Marion. “When he shook my hand to introduce himself, he didn’t even say his name. He just said, `Bass.’ Just that one word. Nothing else. He was a serious person.” Adam has no defined goal. Mike Duncan, 21 (percussion): Don’t let his boyish looks fool you – Duncan is no choirboy. Raised on a steady diet of Stewart Coupland, Neil Peart and economic desperation, Duncan views drumming as a way to turn his self-described “sociopathic inclinations” into something the world can appreciate. “I love to brawl,” he says. “I’ll fight anyone, for any reason. I’ll fight a dog for no reason. I’ve seen the inside of juvenile hall. I’ve tasted blood in my mouth. I’ve stepped on throats and I’ve thrown bottles at strangers. But that was all in the past. It’s still part of me, but – now – I use that intensity for good. I want to attack people with music the same way I used to attack them with my fists.” Mike’s goal is the political liberation of Quebec. A WARNING: This is a press release, and press releases are supposed to b…
11:00 PM
to 12:00 AM
Fences
98 Attendees
Location
The Bat Bar
Type Music
Artists Fences
FENCES www.sadcastle.com Christopher Mansfield is Fences. Don't let the brevity of that sentence deceive you; it contains universes. Fences is not merely the recording alias of the Seattle songwriter. It is the distillation of Mansfield's entire aesthetic. "I've tried to take everything in the world that I love, and turn it into this thing that's Fences," says the straightforward 27-year-old. Fences starts with Mansfield's life experience to date, and ends… well, when he says so. Hopefully not for a long time. Because right now, Fences is just coming into its own, with the release of a stunning debut album, entitled, naturally, Fences. The ten-song set was co-produced by Sara Quin of Tegan & Sara, who Mansfield credits not only with helping him sculpt the most fully realized expression of his music to date, but also giving him impetus to forge ahead before they'd ever collaborated artistically. "I was just working as a breakfast cook, spending my money at the bar, and playing songs with my friends in my kitchen. It was no big deal. And then when she contacted me, I remember thinking, Whoa! My life might be a little different from now on." Not to exaggerate the impact of her interest—this isn't The Blind Side, folks—but encouragement from an established recording artist went a long way towards making Mansfield take his music more seriously. "Everything that Chris writes, melodically and lyrically, has that rare balance of patience and urgency that I love in honest, haunting pop songs," says Quin. And she did her homework before arriving at that laudatory conclusion. Prior to recording Fences, Quin requested that Mansfield send her everything he'd written to date. From those forty selections, they winnowed the choices down. "Both of us wanted to capture the most potent Fences, the thing that sums it up as a whole, song-wise—especially since this was a debut." Fences is the culmination of Mansfield's songwriting to date, stretching back to the project's inception in the Boston area circa 2004, and continuing right up to songs written shortly before recording. "Hands," carried by hypnotic finger picking and a gauzy vocal performance, is among the oldest selections in Mansfield's catalog, while "From Russia With…" and "Sadie"—a standout that stakes out the treacherous terrain between emo and Americana with quiet confidence—are newly minted. Longtime fans will find polished renditions of concert favorites "The Same Tattoos" and the musical dialogue "My Girl The Horse," the latter's haunting refrain "neither one of us will make it down this hill alive" lingering long after the fade. Mansfield jokes that he traffics in "wussy pop music," and his full-band live performances are more upbeat than novices might anticipate, but as Fences attests, beneath his sing-along hooks and charismatic performances are songs with a steel core. Fences summarizes Mansfield's music in succinct, compelling fashion—no simple feat, considering that his sound doesn't fit neatly in any single box. He speaks with audible affection of '80s innovators like the Cure, Kate Bush, and Morrissey, icons who created a consummate, all-encompassing aesthetic, just as he aspires to do with Fences. A close listen to the rhythm tracks on several cuts also underscores Mansfield's love of down-tempo classic country. An anthology of Johnny Cash's Sun Records sides was one of his constant soundtracks while working as a dishwasher. "The tempo of that material just has a unrelenting drive," he reflects. "It carries the lyrics from start to finish before you even realize what has been said." Further enriching his sound, Mansfield also has a powerful affinity for jazz, citing John Coltrane, Miles Davis, and Wayne Shorter among his favorites. "Sometimes that music is just so chaotic, which is what growing up feels like," he observes. "I always wondered why more confused teenagers didn't listen to jazz. The girl you're in love with doesn't love you back? Go home and put on Charlie Parker playing 'Embraceable You.'" Later he studied at the Berklee College of Music in Boston. Sometimes Mansfield's jazz background is reflected in something as simple as augmenting a minor chord with a major seventh, but Berklee also sold him on the value of commitment and discipline. Hence Mansfield's laser-like focus on achieving his goals. "I appreciate the workmanship, the dedication required to get the art to where it should be." Like the aforementioned Morrissey, Mansfield's involvement in Fences extends well beyond the music, to the accompanying record sleeves, promotional photos, and videos. The cover of his self-released 2008 Ultimate Puke EP may have seemed better suited to a sludge or speed metal band, with it's well-executed cartoon of a grizzly bear regurgitating a half-digested Fences logo, but Mansfield commissioned that imagery for specific reasons: "That EP was a mix of all these demos and shit on my computer," literally purged from his hard drive. Plus he wanted a sleeve that eschewed the obvious visual vocabulary a comparable artist might've chosen. "You wouldn't expect that kind of art to accompany this sort of music, you'd expect maybe a cute little bird on the cover." On the other hand, for the more thoughtful Fences, he chose a personal talisman, a found photograph (of a young girl covered in Christmas tinsel) he'd long used as a bookmark. "I wanted this album to look slightly mature and beautiful, but you still can't categorize exactly what that might be. If you just saw that art, you wouldn't really know what the music sounds like." But you would definitely be intrigued, and your curiosity would be rewarded. Or watch the video for "Girls With Accents." Despite a lyric that has been misconstrued out of context, Mansfield navigates a confusing landscape—labyrinthine houseplants, kitchen chairs stacked to the rafters, and the layered look taken to ridiculous extremes—while feeding his dog, putting away the dishes. In the clip's maelstrom of seeming insanity, he stays centered… just as his music feels rooted on terra firma no matter how unpleasant or odd the circumstances that inspired it, or how noisy the buzz surrounding it continues to grow. Chris Mansfield is Fences. And Fences is just the first taste of great things to come.
Tags 21+
11:00 PM
to 12:00 AM
Jesse Dangerously
10 Attendees
Location
Flamingo Cantina
Type Music
Artists Jesse Dangerously
Jesse D grew up in Nova Scotia, Canada, loving rap more than anything. Having been turned on to the lighter side of it in 1989, delving into the hardcore in the early 90s, and assiduously studying the independent rap revolution of the late 90s, he developed his own style, ethics and swagger with a distinctly Haligonian hip-hop identity. He put out his first solo tape, BREAK, in 1997 and has since released four CDs of material, frequently collaborating with other members of the Backburner crew. He's toured across Canada and into the USA, sold music across the world and won the occasional award here and there for being awesome. He will be the first, and perhaps the last, to tell you that he is a Genuine Independent Rap Legend (G.I.R.L.)! You don't have to believe it, but what's the worst that could happen if you do? He'll be showing up to SXSW with the first copies of his sixth album, "Humble & Brilliant." The first run will be available only as vinyl or as handmade chapbook, both accompanied by complementary MP3 download. The album's entirely self-produced from painstakingly layered samples of old vinyl, except for one ukulele driven spiritual number about killing God once and for all, and not being sorry, either. Personal and political themes pop out like beads of sweat on a brow of charming and clever raps about being charming and clever for the duration of the album's first side/movement, and then the polarity reverses, and the witty, unpredictable pop culture whirlwind becomes punctuation for heavier material. It's a really fun, devastating, thought-provoking, feminist and approachable rap record and all of those adjectives also apply to Jesse himself, whom you will love a million times a million times.
Tags 21+
11:00 PM
to 12:00 AM
Pulled Apart by Horses
45 Attendees
Location
Latitude 30
11:00 PM
to 12:00 AM
The Chevelles
51 Attendees
Location
BD Riley's
Type Music
Artists The Chevelles
“ Its the Who meets the Ramones meets the Easybeats meets Beach Blanket Bingo! Its the criminals Australia wants to ship back to England and call it even! Its the High Priests of the Barbarella Girl God Love Cult! Its The Chevelles !” - Little Steven (Sopranos, Bruce Springsteen E Street Band) 2008 It was the summer of 1989-90. The twin peaks of revivalist 60’s psychedelia and post punk garage rock and roll had collided in Australia. Out of the West Australian surf crawled 4 long haired boys determined to make their own special guitar noise and The Chevelles were born. Featuring members of The Stems, The Kryptonics and The Freuds the band has showcased a wave of blistering guitars, soaring harmonies and head shaking tunes through their 20 year history with over 20 releases including 5 full length albums and 4 “best of” compilations. The bands debut album was “Kids Ain’t Hip” (1992) was released in Australia and Europe through Survival Record. The single "Show me your Love" received high rotation airplay on JJJ in Australia and the band quickly developed an underground Australian and European following which was backed up by extensive touring in both regions. The bands 2nd studio album through Survival Records "Gigantic" (1993) was released to rave reviews both in Australia Europe and Brazil. The band featured prominently in many rock radio/TV playlists all across Europe. In France, "Gigantic" spent two months on the Rock 30 Radio Chart, entering at No 3. along side such luminaries as Sugar, Suede and Aerosmith. By the end of 1994 the band had blazed their way around Australia 3 times and slayed it all over Europe with an electrifying 42 date tour. 1997 saw the band release the compilation "Delirium" in Brazil which cemented the band in the surf market in the country. Between 1999 and 2004 the band toured the region 4 times, featured tracks in 3 surf movies and played wild beach festival to over 30, 000 people. "Rollerball Candy”(1999) was released in Europe, Australia and Brazil further cementing the band as the torch bearers of Australian Garage Power Pop movement. “Girl God” (2003) through San Francisco Label ZIP Records was the first US release of the band. It saw the band added to numerous college radio playlists and develop a solid underground fanbase in the US through touring. In 2008 the band signed their whole back catalogue to Little Steven's (Bruce Springsteen's E-Street Band, The Soprano's) Wicked Cool Records in New York and signed a worldwide publishing and new 5 album deal which saw the release of the compilation "Barbarella Girl God -Introducing the Chevelles" to the US market. The bands whole back catalogue was added to I-Tunes and tracks were included in the worldwide release of the cult Sony Game "Rockband”. The band also recorded a track "Get Back to New York City" for the US Fox Sports NBL World Series. "Accelerator" is the 5th full studio album and second album release though Wicked Cool Records. The album was recorded at Forensic, Lounge and Atomic Studios in Perth over a 12 month period and mixed by the late John Villani at Northbridge Sound Studios. It is the bands finest album to date showcasing waves of garage rock and roll and soaring "beach boy-eske" harmonies. The Chevelles have played over 1000 live shows in their career and have earnt their reputation as “Australian Cult Garage Power Pop Legends” The band is a Tsunami of guitars and melody live. In 2007 they broke the all time bar and attendance records at their showcase at famed SxSW venue JB Reillys, Austin Texas. In 2011, their 21st Anniversary Year… The Chevelles grab their boards and guitars and fire up their full blown 350 chevy again and do what they do best… play sweaty rock and roll all over the world. The 21th Anniversary World tour starts in January at the prestigious Australian Festival “Southbound” and the year ahead will see the band extensively tour Australia, the US (including SXSW 2011), Europe and Brazil. "The Chevelles play the loudest power pop known on this earth! Thats undeniable." Paisley Umbrella, USA "The guitars are some of the biggest in the business, towering power chords straight from the loins of Pete Townsend almost to big and always melodic in an immaculate way" Houston Press, USA
Tags 21+
11:00 PM
to 12:30 AM
Altercation Punk Comedy Tour
19 Attendees
Location
Headhunters
Type Unofficial Music
Performing on the back patio of Headhunters. This is part of the 5th Annual Altercation Kickoff Bash
11:00 PM
to 12:00 AM
Empresarios
Location Copa
Location Copa
Type Unofficial Music
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
11:00 PM
to 11:45 PM
HH
3 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
HH
theMIX agency presents: #thePARTY 4 #thePEOPLE @SXSW 2011 w/ Friendly Fires (DJ set), The Hood Internet, Millionyoung (DJ set) + more.
Last year, we brought Holy Ghost! and Classixx to the Speakeasy Rooftop. This year, we have something more reminiscent of a festival than a party. The Mohawk is about to explode.
Badges/wristbands welcome.
This event will reach capacity. Purchasing a pre-sale is the only way to guarantee entry.
Follow @theMIXagency for free giveaways, contests, and up to the minute info.
11:00 PM
to 1:00 AM
RAM Z vs Christian B vs Big Rich
2 Attendees
Location
The Madison
Type Unofficial Music
AUM, Electric Avenue ATX, Capital Techno & Resurgence present
*MUSIC WEEK OPENING PARTY*
SXSW is here! Come hang out with Austin's finest DJ's at Madison on 5th on Tuesday March 15th (opening day of music week) starting at 8pm with none other than Chris Nelson from Electric Avenue ATX. In between we have some dope old skool VS's sets with DJ Arylle, DJ Data, El Boogie, Ram Z, Christian B, Big Rich, Jonene, John Reyes and an afterhours closing set by Wil Konitzer from resurgence!
From smooth house to dirty filthy bassy techno come and dance all night with $2 Dos Equis till 10pm and $4 Wells and $3 Domestics all night.
No cover/21+
Tags free party, cheap booze, djs, swag
11:00 PM
to 12:00 AM
The Authors
5 Attendees
Location
Skinny's Ballroom
11:00 PM
to 12:30 AM
The Hood Internet
89 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
The Hood Internet
theMIX agency presents: #thePARTY 4 #thePEOPLE @SXSW 2011 w/ Friendly Fires (DJ set), The Hood Internet, Millionyoung (DJ set) + more.
Last year, we brought Holy Ghost! and Classixx to the Speakeasy Rooftop. This year, we have something more reminiscent of a festival than a party. The Mohawk is about to explode.
Badges/wristbands welcome.
This event will reach capacity. Purchasing a pre-sale is the only way to guarantee entry.
Follow @theMIXagency for free giveaways, contests, and up to the minute info.
11:00 PM
to 12:00 AM
The Lonely Forest
37 Attendees
Location
PureVolume House
11:20 PM
to 11:45 PM
Sunset
20 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
11:30 PM
to 12:30 AM
More Or Les
9 Attendees
Location
Flamingo Cantina
Type Music
Artists More Or Les
With two critically-acclaimed albums, North American and European touring under his belt, and a feature on the latest album of UK Hip Hop band The Herbaliser, MC, Producer and DJ More Or Les is a Hip Hop triple threat. Building on the success of his hilarious ode to Middle School Rap with the music video single Pop N Chips - featuring Fresh Kils, Ghettosocks and Timbuktu and screened on MuchMusic and YouTube – More Or Les is releasing his 3rd full-length project "Brunch With A Vengeance" on fuzzy logic recordings. Album features include Canadian Artists and Producers Mantis, Peter Project, Stacey Kaniuk, Latté D. Kyd, and the return of UK Hip Hop band The Herbaliser. More Or Les’ over a decade-long performance career includes such highlights as 2010 and '09 SxSW showcases, 2008 Halifax Pop Explosion, Pop Montréal Festival in ’10, ’08 and ’07, ManifesTO Cultural Arts Festival, 2008 Under Pressure Festival, the Luminato Festival, Harbourfront Centre, Wavelength’s 7th Anniversary, Canadian appearances on the Vans Warped Tour, opening for Eyedea & Abilities, a tour of Eastern Canada with the Wordburglar, appearances at The Second City, Style In Progress, a trip to each coast with the Perpetual Motion Roadshow, many local clubs around Toronto, Government of Canada Pavilions at the 2003 World Cycling Championships and the Canadian National Exhibition, as well as busking on the streets. Music releases for More Or Les include his debut and sophomore albums I only stop for the Red Ants and The Truth About Rap respectively, 2009’s collaboration with TO Producer Fresh Kils The Les-Kils EP, and appearances on the latest release of The Herbaliser. Appearing on their 2008 album "Same As It Never Was", More or Les connected with the group over three shows (Toronto, Ottawa & Montreal) on their 2005 Canadian tour, a week-long gig in London, UK in November 05 and European & Canadian tours in 2006 and 2008. With "crates steeped deep in hip hop history," Les is a DJ/co-host at the monthly Toronto Hip Hop showcase 5 Dollar Rap Show with the Wordburglar, host at Toronto's monthly classic Hip Hop celebration, Never Forgive Action and co-host/DJ of the media-attention-grabbing Hip Hop Karaoke. He was also the resident DJ at Toronto's most influential underground hip hop showcase, In Divine Style, which ran weekly from 2001-2006
Tags 21+
11:30 PM
to 12:30 AM
ST 37
8 Attendees
Location
Elysium
Type Music
Artists ST 37
Since their formation in January of 1987, Texas space rock legends ST 37 have released 4 LPs, 2 double LPs, 7 CDs, 4 7's, 6 CDRs, 3 double CDRs, 5 cassettes, and appeared on 39 compilations and collaborations. They've played 386 shows and toured extensively all around the United States. The band has shared the stage with artists like Sonic Youth, Acid Mothers Temple, Bardo Pond, the Butthole Surfers, Hawkwind, Chrome, Helios Creed, Indian Jewelry, Suisho no Fune, and many more as well as playing festivals like Terrastock, SXSW, Strange Daze, Weedstock and Flaxfield. They have scored and performed live original soundtracks to the Fritz Lang films Metropolis and Destiny (Der Mude Tod). Critics have had the following to say: ST 37, long-running specialists in bubbling-mercury riffage and German-flavored trance rock... - David Fricke (Rolling Stone) These Texas astronauts stuff their hash pipes to the brim and pay homage to Can, Amon Duul and Chrome...their psychedelicatessen of originals is stocked with brain-melting skree...- Fred Mills (Magnet) My favorite track on the album is "Concrete Island, an adaptation of J.G. Ballard...on first listening...I recalled reading this book so vividly and so perfectly, I was amazed. This recollection was unlike any feeling I have previously known or felt from music...- Adam Strider (StriderNews) From the moment the credits open, the band launches into a continuously evolving and strangely beautiful ethereal drone lasting the duration of the 1926 silent film classic. (from a review of ST 37's soundtrack to Fritz Lang's "Metropolis") - Michael Bertin (Austin Chronicle) A friend of mine said I would get a "kick" out of it...I did. - Byron Coley ..paint-blistering guitar and some elegant phased bass work poised atop droning vocal splendor... - Phil McMullen (Ptolemaic Terrascope) The piledriving Hawkwind-y/Wipers stuff near the end is still my favorite. - Jello Biafra ...real mindblown 1990s American garage sputter here! - Chris Stigliano (Your Flesh) Into the likes of Viv Akauldren, Loop, Chrome et al.?...wailing distorted guitars, effects and electronics...I await further releases with interest. - Alan Freeman (Audion) Twistedly psychedelic and swirling in a cyclonic stew...one of the most infectiously woven slabs of noise- as- music released since the 60s drug boom. - Andrea 'Enthal (Alternative Press) Melting Euphoria and the Texan band ST 37 are the two best working psychedelic bands in America today. - Andre (Crohinga Well)
Tags 21+
11:30 PM
to 12:30 AM
Chiddy Bang
43 Attendees
Location
The Belmont
Type Unofficial Music
UNOFFICIAL PARTY IN AUSTIN DURING SXSW!
Let us take you to a time and place where sophistication, international intrigue and the most intelligent mobile gadgetry power the modern gentleman. BroBible.com and Windows Phone Present: From Austin With Love – an exclusive evening of sophisticated rhymes, mid-century style, and performances by Chiddy Bang, RJD2, and Hoodie Allen.
RSVP BY MARCH 13 TO RSVP@BROBIBLE.COM
MUST BE 21+ TO ENTER
11:45 PM
to 1:15 AM
11:45 PM
to 12:30 AM
Golden Ages
20 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
Golden Ages
theMIX agency presents: #thePARTY 4 #thePEOPLE @SXSW 2011 w/ Friendly Fires (DJ set), The Hood Internet, Millionyoung (DJ set) + more.
Last year, we brought Holy Ghost! and Classixx to the Speakeasy Rooftop. This year, we have something more reminiscent of a festival than a party. The Mohawk is about to explode.
Badges/wristbands welcome.
This event will reach capacity. Purchasing a pre-sale is the only way to guarantee entry.
Follow @theMIXagency for free giveaways, contests, and up to the minute info.
11:45 PM
to 1:00 AM
The Jukebox Romantics
8 Attendees
Location
Headhunters
Type Unofficial Music
part of 5th Annual Altercation Kickoff Bash
11:59 PM
to 1:19 AM
11:59 PM
to 1:25 AM
12:00 AM
to 1:00 AM
Diamond Rings
90 Attendees
Location
Spill
Type Music
Artists Diamond Rings
Although initially pegged in some corners as a novelty act audiences have now begun to identify with Diamond Rings unique brand of pop songwriting and his overtly glamourous live sets. Showcasing real human emotion and honest vulnerability is rare enough for a young man let alone one who matches his eyeshadow with his Air Force Ones while dancing about onstage with the reckless abandon of a teenager in the bathroom mirror. But there is something surprisingly mature shimmering beneath the glamour hidden in his immediately iconic voice and whip smart lyrics. It is this complete package that has even original Riot Girl Kathleen Hanna proclaiming herself a member of the growing legion of Diamond Rings fans.
12:00 AM
to 1:00 AM
12:00 AM
to 1:00 AM
Lucy And The Popsonics
16 Attendees
Location
Speakeasy
Type Music
Artists Lucy And The Popsonics
After Sao-Paulo, one of the most brazilian exciting musical scene of the moment,lets go to Brasilia now, the cult-city built by Oscar Niemeyer and Lucio Costa to discover LUCY AND THE POPSONICS. That duo, united in life as on scene, joined together with a bass, electric guitar and a laptop, had probably produced the most fun, Fresh and exciting album from the Lula’s country. "A Fábula (ou a Farsa?) de Dois Eletropandas" ‘ s album released on Monstro Discos (one of the most important independent Brazilian label) in 2007 has been rated as one of the best promising act of the new Brazilian scene by the media. Folha de Sao Paulo, Vogue, Rolling Stone, MTV have been immediately seduced by the Electro-punk music of that sexy duo of Brasilia offering at the same time, the possibillity for the band to tour in the big festivals. They made that mix of nervous rock striked of major chords, with a linear but powerful bass on an Electro-pop base coming back to the roots (Kraftwerk, Devo).This album,leaded by the spontaneous Young and mischievous Fernanda, offers in 40 minutes,an accelerated drive in the complex avenues of the UFO-City. In 2007 and 2008, Lucy and the Popsonics played a lot in Brazil and worldwide with artists like Devo, Lilly Allen, The Rapture, Tokyo Police Club, CSS, Datarock, Diplo, Potion, Kasabian, Black Lips, Les Corps Mince Dês Françoise, Vivian Girls, Battant. They also been touring in the USA (South By Southwest), Middle-West and East Coast (Knitting Factory/NYC), then in Europe, with very good feedback of the audience in Germany, Spain, France (I.D.E.A.L Festival) and Portugal (Fade In Festival). Picked out in 2008 by Nacopajaz, and seen at PopMontréal Festival where they really impressed, they’ve been considered by the influential VOIR magazine like one of the biggest revelation of the festival, they’ve been also touring France with Big festival like « Printemps de Bourges » « Festival les Femmes s’en mêlent » where the audience verified their incredible energy on scene. For 2010, they just recorded the new album with one of the biggest Pop producers in Brazil, John Ulhoa. He´s part of the most important Pop brazilian band of the last 20 years, Pato Fu.
12:00 AM
to 1:00 AM
12:00 AM
to 1:00 AM
Mr. Heavenly
59 Attendees
Location
The Bat Bar
Type Music
Artists Mr. Heavenly
Mister Heavenly Is Officially Born! Spurred on by a mutual appreciation for doo-wop and doomed love songs, Nick Diamonds (Islands/Unicorns) and Honus Honus (Man Man) set out to record a one-off instrumental 7" but soon found, within a span of a few late night sessions, that they were on the path to writing an entire album. When Joe Plummer (Modest Mouse) joined in, Mister Heavenly was officially born. On the heels of recording their debut album, Mister Heavenly are excited to announce they will play a handful of West Coast shows in December. They hope and anticipate the unveiling of their doom-wop sound will bring the house down.
Tags 21+
12:00 AM
to 1:00 AM
PS I Love You
82 Attendees
Location
Emo's Main Room
Type Music
Artists PS I Love You
Kingston, Ontario’s quick-rising duo, PS I Love You, unleashed their brilliant debut album on October 5th, 2010 on Paper Bag Records. The ten-track album titled, Meet Me At The Muster Station, is a relentless listen that grips and pulls the listener through just under thirty-minutes of squalling Marshall feedback, searing solos, soaring melodies and rock-steady beats and will surely be considered one of this year’s finest debuts. PS I Love You have been extremely busy over the past couple of years having already released two acclaimed 7″ singles. The first was a split 7″ with friend Diamond Rings in August of 2009. Earlier this year, the band released a 7″ for ‘Starfield’ before wowing audiences at their Canadian Music Week and NXNE showcases. Recently, the band has shared the stage with the hottest indie acts including label-mates Born Ruffians as well as Japandroids and Wavves. PS I Love You was originally the solo project for multi-instrumentalist Paul Saulnier who has performed in everything from a country-rock band to an improvised noise duo. PS I Love You was intended to be his experimental, pop music outlet using guitar looping pedals, keyboards with some gadgets and gimmicks. The addition of Benjamin Nelson on drums suddenly transformed PS I Love You’s little songs into mini, soaring rock anthems.
Tags All Ages
12:00 AM
to 1:00 AM
Schaffer the Darklord
9 Attendees
Location
Flamingo Cantina
Type Music
Artists Schaffer the Darklord
Schaffer the Darklord (or STD) is a New York City-based rapper and comedian with material best-suited for brainy and/or drug-addled audiences. With manic energy, verbose vocabulary and cartoonishly commanding stage presence, STD skewers such topics as religious zombies, sci-fi sex fantasies, grammar snobbery and obsessive cat-enthusiasts. Imagine a Frankenstein-esque monster assembled from equal parts Bill Hicks, Eminem, Prince, Ozzy Osbourne and Darth Vader, stitched together inside the shell of a maniacal heavy metal ex-patriot. STD has released three full-length albums and toured the country with mc chris, MC Frontalot and MC Lars. When he's not on the road, he guest hosts countless burlesque events. He also co-produces and co-hosts his own nerdy, themed production, EPIC WIN Burlesque. You are advised to witness his damned act before his hedonistic rock-n-roll lifestyle destroys him.
Tags 21+
12:00 AM
to 1:00 AM
The Boxer Rebellion
126 Attendees
Location
Latitude 30
12:00 AM
to 1:00 AM
J Boogie
5 Attendees
Location
Copa
Type Unofficial Music
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
12:00 AM
to 1:15 AM
Ocote Soul Sounds
4 Attendees
Location
Copa
Type Unofficial Music
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
12:00 AM
to 1:00 AM
The Authors
3 Attendees
Location
Skinny's Ballroom
12:00 AM
to 1:00 AM
The Sounds
157 Attendees
Location
PureVolume House
12:00 AM
to 1:00 AM
White White Lights
40 Attendees
Location
Beauty Bar
Type Unofficial Music
Speaker/Artist(s) Info
Fanatic Records, City On Fire,
and Beauty Bar present:
ART DISASTER NO.12
12:10 AM
to 12:35 AM
The Great Nostalgic
5 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
12:15 AM
to 1:00 AM
Shunda K
9 Attendees
Location
Beauty Bar
Type Unofficial Music
Speaker/Artist(s) Info
Fanatic Records, City On Fire,
and Beauty Bar present:
ART DISASTER NO.12
12:30 AM
to 1:30 AM
MC Frontalot
45 Attendees
Location
Flamingo Cantina
Type Music
Artists MC Frontalot
Brooklyn rapper MC Frontalot is the progenitor of nerdcore hip-hop and still its final boss. He is the subject of Nerdcore Rising, a feature doc that premiered at SXSW in 2008. His fifth full-length album, 'Solved,' is due this August. He headlines the official SXSW Nerdcore Showcase for the third time in 2011.
Tags 21+
12:30 AM
to 1:30 AM
Psychic TV / PTV3
56 Attendees
Location
Elysium
Type Music
Artists Psychic TV / PTV3
Psychic TV was first born in 50 Beck Road, Hackney in 1982 following his tennination of Throbbing Gristle in 1981. Six months later the duo completed the nucleus of the new unit with ex-TG'er Peter Christopherson. By that time Genesis had already conceived, named and pioneered the genre "lndustrial Music" wtth Throbbing Gristle. Along with the Velvet Underground, Throbbing Gristle is and remains one of the most Influential rock groups of the last 30 years; if you haven't heard their music, you will certainly have listened to someone who has. In Throbbing Gristle, Genesis and company synthesized the influences and philosophies of Gen's close friends and collaborators, including Beat writer William S. Burroughs; Beat poet and painter Brion Gysin; psychedelic shaman Dr Timothy Leary; queer activist film maker Derek Jarman; and those of legendary occultist Austin Osman Spare, theorist John Cage and various seminal underground authors, thinkers, artists and film makers. The group "TG" produced some of the most unsettling and thoughtprovoking music of all time. Their pioneering "Industrial" sound and self-sufficient approach to record disbibution has had a profound impact, becoming key elements of underground music production and distribution ever since. Right from the outset, Psychic TV in tum made highly innovative and unflinchingly provocative music blending elements of psychedelia and dance with Industrial sounds (named "HYPERDELIC" by Genesis). As with TG, the details of Psychic TV's packaging, marketing and the radical lifestyle of the musicians were all treated as equally crucial components of the final aesthellc statement. Psychic TV created the template for the current avant-dance stance popularly labeled "Electronlca" as well as having an undeniable Inftuence on the emergent "Rave" culture; the group released the world's first 12 inch single with the words "ACID HOUSE" in the title, "Turn On Tune In To The Acid House." The label depicted Superman as a tab of LSD emblazoned with their logo the Psychic(k) Cross and biggered a suppressive lawsuit making this withdrawn icon a rare collectible! For some 14 odd years, Psychic TV recorded and released dozens of live and studio albums ending up in the Guiness Book Of Records for releasing more albums in one year than any other artist (even Elvis!). Psychic TV was terminated in the mid 90's as Genesis pursued further musical goals with his spoken-word and expanded poetry/video installation project Thee Majesty. In 2003, Edley ODowd of New York City's legendary rock band Toilet Boys gently but persistently persuaded Genesis to rekindle her rock spirit and Psychic TV. Edley succeeded and they played their first public show that December. Once PTV3 reached the recording studio, ODowd played a crucial part in pushing Genesis and the other musicians to give their very best, and then some, getting stellar performances out of all concerned as a result. The reactivated ensemble led by ODowd, has been touring the US, Europe and Russia and releasing music ever since. The full history of Genesis Breyer P-Orridge and her varied seminal musical exploits of the past three decades as well as her soclo-cultural (or should that be politico-sexual? Or all the above!) adventures would easily fill a book (and has ... Soft SkulVShortwave Books published "Painful but Fabulous: The Lives and Art of Genesis P-Orridge" in 2003 and more recently with "Thee Psychick Bible" in hardcover in 2009 and paperback in 2010). Genesis continues to exhibit artwork around the globe (Most recently at Art Basel Miami and The Serpentine Gallery, London). Already living a creative further chapter of her "life" book Genesis continues to provoke and explore in her very public private life; from replacing all her healthy teeth with solid gold permanent replicas in an homage to Pierre Clemente in Luis Bunuel's "Belle De Jour." Littering the dictionary and culture with new words for new, original ideas Genesis can be said to follow the serious process and joy-filled strategy of "When there is no example imagine it, when there is no word for it invent one."
Tags 21+
12:30 AM
to 2:00 AM
Friendly Fires DJ set
88 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
Friendly Fires DJ set
theMIX agency presents: #thePARTY 4 #thePEOPLE @SXSW 2011 w/ Friendly Fires (DJ set), The Hood Internet, Millionyoung (DJ set) + more.
Last year, we brought Holy Ghost! and Classixx to the Speakeasy Rooftop. This year, we have something more reminiscent of a festival than a party. The Mohawk is about to explode.
Badges/wristbands welcome.
This event will reach capacity. Purchasing a pre-sale is the only way to guarantee entry.
Follow @theMIXagency for free giveaways, contests, and up to the minute info.
12:30 AM
to 1:15 AM
Loyal Divide
2 Attendees
Location
Mohawk
Type Unofficial Music
Speaker/Artist(s) Info
Loyal Divide
theMIX agency presents: #thePARTY 4 #thePEOPLE @SXSW 2011 w/ Friendly Fires (DJ set), The Hood Internet, Millionyoung (DJ set) + more.
Last year, we brought Holy Ghost! and Classixx to the Speakeasy Rooftop. This year, we have something more reminiscent of a festival than a party. The Mohawk is about to explode.
Badges/wristbands welcome.
This event will reach capacity. Purchasing a pre-sale is the only way to guarantee entry.
Follow @theMIXagency for free giveaways, contests, and up to the minute info.
12:30 AM
to 2:00 AM
New Disaster
3 Attendees
Location
Headhunters
Type Unofficial Music
Performing on the back patio of Headhunters. This is part of the 5th Annual Altercation Kickoff Bash
12:50 AM
to 1:15 AM
Followed By Static
5 Attendees
Location
The Ghost Room
Type Unofficial Music
Part of Frog Music Licensing Showcase
1:00 AM
to 2:00 AM
Chico Trujillo
10 Attendees
Location
Speakeasy
Type Music
Artists Chico Trujillo
CHICO TRUJILLO Cumbia Chilombiana The superheroes of cumbia have a name. And that name is Chico Trujillo. Now celebrating its 10th anniversary, the band is at the peak of its powers. They play parties. They play stadiums. They play festivals. They play all over the world. And they can’t be stopped. While the outfit’s contagious, recklessly danceable sound is rich in drive and colorful instrumentation, it’s not like the cumbia from Argentina or Peru or any other place you can think of. It’s not a social expression of proletarian vigor or some regional or ethnic identity. Instead, it’s a pure cultural phenomenon. Its fans are not the Southern Hemisphere equivalent of folk revivalists; they’re rock and rollers. ------- Born as a “side-project” from the legendary punk-ska band La Floripondio, Chico Trujillo has quickly vaulted in popularity to become the most talked about band in the southern cone, taking over stages across their native Chile and around the world. And it’s all due to their live shows--in which they use all the energy and chaos of their punk predecessors, mixed with more tropical and Latin sounds from Chile and beyond--that keeps fans young and old dancing from the first horn solo to the third encore… It all started after La Floripondio returned from a tour through Germany at the turn of the century, and lead singer and guitarist Macha decided to try a few new ideas out. Mixing traditional cumbias and boleros with renewed and inspired texts and emotions, the group quickly caught on in Chile in a powerful way. Young rockers flocked to their music, as they loved the re-interpretation of their parents’ songs with a modern twist. But it wasn’t only the hip youth that was going to see Chico Trujillo play. As their new sound slowly spread, the whole country was realizing that the band was also good. Perhaps they still dressed like punks (although now sporting more guayaberas in a nod to the tropical bandas that inspired them) and kept their fiercely independent streak, but something in their energy and re-working of the classics, as well as banging new original songs, began appealing to Chilenos of all ages, and soon to the world abroad. Producers in Chile caught on to the underground, popular buzz, and they were invited to the most prestigious and popular festivals around the country, alongside the legends of Chilean cumbia, as well to play at rock festivals in front of tens of thousands of youngsters. And then their music was carried to Germany, where they have taken-up residence every summer for the past 5 years at the infamous Café Zapata, playing for Latino immigrants but as well a growing hip German youth. Soon Spain was calling, and Switzerland, and Sweden wasn’t far behind. Whether they were making thousands dance in Berlin’s public squares during World Cup 2006 soccer games, in packed basement clubs in Montreax, or in stadiums in Chile, the spin-off band from the tiny town of Villa Aleman was taking an extraordinary course to spread a little Chilean cumbia across the globe. Your parent’s cumbia this definitely isn’t. “Cumbia Chilombiana” – a mix of Chilean and Colombian cumbia -- is one way the band has described it, in the title of their 2007 album. By taking the traditional cumbia base, infusing it with punk energy, ska horns, and a bit of Chilean folk, Chico Trujillo has created an urban mix of the popular Latin classic that seemingly everyone loves. And as cumbia—the real musica popular uniting all of Latin America, the one sound you hear from the Rio Grande all the way to the Straits of Magellan—is seeing a worldwide renaissance, it is mostly on the back of slick DJ remixes, electric flourishes, or more traditional re-creations of the oldies. Chico Trujillo forgoes all those fashions and of-the-moment creations, and just does what has always been the true essence of a great live cumbia band: they rock, and the people dance and dance and dance.
1:00 AM
to 2:00 AM
Dominique Young Unique
43 Attendees
Location
Spill
Type Music
Artists Dominique Young Unique
18-year-old Tampa rapper Dominique Young Unique is making music that is breaking out of the ghetto and reaching out worldwide, and she's doing it with swagger. Taken under the wing of Yo Majesty's producer David Alexander and recording in their studio from aged 12, she certainly shares her mentors' taste for rapid-fire raps and high-speed +8 electro club beats. Youthful, raw and full of bite, this 18 year-old is crashing onto dancefloors with her militaristic mash-up of electro and hip-hop. "YES, I've ruddy seen her. YES, I've ducked and dodged her richocheting shrapnel-pinging verses. And YES, I'm aware of the fact she's underground booty-bass' best stab at a genuine popstar." - NME "Her statacco rhymes serve as the track's bedrock rhythm while the production moves quickly between percussion-only "Lip Gloss" clap to bass-driven 1-3 bop to shimmering new wave. "I'm doin' this right," goes one of the many hooks packed into this short little tune. Pretty much, yeah." - Pitchfork "With the sexy swagger of Lil Kim, the ghetto credibility of Trina and the spitting skills of Nicki Minaj, it’s impossible to ignore Tampa electro rap queen, Dominique Young Unique" - Dazed and Confused "The young female rapper everyone is talking about." - RWD
1:00 AM
to 2:00 AM
Gold Panda
169 Attendees
Location
Emo's Jr
Type Music
Artists Gold Panda
A culmination of years of work spent refining his sui generis sound, Gold Panda’s eagerly awaited debut album is finally here. An artist at ease traversing genre boundaries in search of new auditory frontiers - whether mixing dissected Hip Hop beats or the pulsating flourishes of minimal Techno - this apropos release will cement the foundations laid by previous output and visions whilst expanding his canon to unparalleled limits. As electronic music gradually arcs into a period of unprecedented successes, Lucky Shiner pits GP firmly at the forefront of a new wave of artists unafraid to challenge preconceptions of what music can be. Mixed by Simian Mobile Disco’s sonic veteran James Shaw and recorded in two session spent in the shady retreat of the English countryside - at his Aunt and Uncle’s Essex home - after, as GP explains “they went away over Christmas for two weeks and asked me to look after their dog. I’d walk Daisy in the morning and then make tunes till she pestered me to take her out again, I’d bounce down what I’d done, stick my headphones on and walk her; get ideas and repeat the process.” The end result is an album as influenced by family as it is by the quickly flashing topography that stretches out of train windows. GP’s mesmerising attention to sound and detail means each beat resonates as past, reflects the present and looks forwards to the potential futures of the individual; listener and artist alike. Originally hailing from Chelmsford, Essex, and having spent the early part of his career as remixer du jour for the likes of Bloc Party, Health, Telepathe, Little Boots and Simian Mobile Disco, Gold Panda’s ascent to the forefront of contemporary electronic music has been steadily meteoric. Nominated as one of the BBC’s sound of 2010 nominees, shows around the world with Caribou, Health, SMD and more to come on his own in the UK and the US with Autolux, a cover star in Japan, three sold out E.P’s and a raft of praise and hyperbole from the mouths that matter (Pitchfork, NME, The Guardian amongst them) only tells half the story however. Lucky Shiner's the piece that completes the picture. Originating in crystal clear vision, the nuance and frenetic cadence of life and the mind’s constant disequilibrium means its final realisation stands as a product that’ll provoke thought as much as enjoyment; pathos as much as praise. “Lots of factors affected the way it came together.“ Gold Panda explains, “touring, mixing, moving house and splitting with a girlfriend. Family, friends and lovers related, places I‘ve never been”. Decamping to an idyllic retreat also means the album bears trademarks of a pastorally hued Englishness, whist’s also coloured by GP’s two years spent studying Japanese culture, language and history at the School of Oriental and Asian studies in Japan. ‘You’, ‘Parents’ (featuring a field recording of GP helping his grandma push a wheelbarrow in the garden ), ‘Marriage’. Lucky Shiner overflows with life. Disengaging with the need for vocal, GP intimates, makes intimate idea’s immeasurably expressive and does so whilst always retaining an unfettered ear for melody. “I didn’t want to write ‘beats’” he says about the album, “I didn’t want bangers. I wanted songs with structure.” With, as he say’s, “two tracks made from a broken Yamaha organ bought for 99p off Ebay. A lot of the drum sounds just vinyl crackle turned really loud”, and one featuring almost solely guitar, “I don’t play guitar”, the album’s a concrete introduction to an artist willing to slip mercury like through constraints of genre, form and concept. And the title’s origins? “Lucky Shiner is my grandmothers name. Sometimes I think she knows exactly how I feel without me even mentioning anything to her.” Deeply personal then, Gold Panda‘s at odds to express that unequivocally on the album. Instead, he say‘s it “would be nice if people could hear the tracks and attach their own significance to them”. Over forty tracks eventually extricated into eleven, cohesion found through the unified fragments that “went together. I wanted a beginning, middle and end” - feelings eventually became sounds, visions graduated into awareness. Do what the artist wants and attach your own significance, if meaning is in nature indeterminate, personal experience can do ought but help.
Tags All Ages
1:00 AM
to 2:00 AM
Shuttle
16 Attendees
Location
Malaia
Type Music
Artists Shuttle
The Shuttle sound is boundless, genreless, and in constant flux – a sonic chameleon, not changing with the times, but stretching the musical landscape to its inevitable evolution.
Shuttle found a home for his original sounds amongst the underground Boston musical scene. His unique live shows are now all but infamous within the tightly knit Basstown crew. Their all night parties fuel Boston’s underground music culture. Shuttle’s music moved beyond the basements and clubs of the Boston scene and receives spins on Britain’s tastemaker Radio 1, Kiss FM, XFM and many others.
The Basstown crew are not the only notables for which Shuttle has shared a stage, recent luminaries include: Devlin (Spank Rock), Yelle, Crystal Castles, Diplo, and Classixx. His remix credits are equally as credible and diverse including commissioned remixes of Daedalus, The Little Ones and rockers The Death Set.
While still at school Shuttle honed his production skills devouring anything remotely considered listenable. Armed just with his laptop, he began making remixes of his favorite sounds of the day. These bedroom remixes caught the attention of the influential and tastemakers label, Ninja Tune. His highly anticipated debut release will feature Cadence Weapon and a remix by fellow up and comer High Rankin courtesy of Ninja Tune worldwide at the top of 2009.
Shuttle found a home for his original sounds amongst the underground Boston musical scene. His unique live shows are now all but infamous within the tightly knit Basstown crew. Their all night parties fuel Boston’s underground music culture. Shuttle’s music moved beyond the basements and clubs of the Boston scene and receives spins on Britain’s tastemaker Radio 1, Kiss FM, XFM and many others.
The Basstown crew are not the only notables for which Shuttle has shared a stage, recent luminaries include: Devlin (Spank Rock), Yelle, Crystal Castles, Diplo, and Classixx. His remix credits are equally as credible and diverse including commissioned remixes of Daedalus, The Little Ones and rockers The Death Set.
While still at school Shuttle honed his production skills devouring anything remotely considered listenable. Armed just with his laptop, he began making remixes of his favorite sounds of the day. These bedroom remixes caught the attention of the influential and tastemakers label, Ninja Tune. His highly anticipated debut release will feature Cadence Weapon and a remix by fellow up and comer High Rankin courtesy of Ninja Tune worldwide at the top of 2009.
1:00 AM
to 2:00 AM
Surfer Blood
409 Attendees
Location
Emo's Main Room
Type Music
Artists Surfer Blood
Hailing from West Palm Beach, Florida, the quintet known as Surfer Blood had a breakout year in 2010 with the release of their debut album 'Astro Coast' in January 2010. Months prior to the actual release, Surfer Blood took the CMJ music festival by storm playing an incredible 12 shows. Spending the winter months leading up to their album release, Surfer Blood criss-crossed the nation on tour supporting Japandroids and Art Brut. Never breaking straight into the new year, getting a major boost from all around rave press reviews, including a 'Best New Music' tag from Pitchfork Media, the band continued their incessant touring. This year has taken these Floridians across Europe several times, as far as Japan for Summer Sonic and Australia for Splendour in the Grass festivals; they ended out the year with a support tour for Interpol. Because of their dedication, 12 months later Astro Coast is topping several year end lists. NPR deemed them "America's best new pop band", they made Rolling Stone's "Rookies of the Year" list, Filter Magazine listed their album as #7 of the year, plus making the list of numerous others: MySpace, NME, Urban Outfitters, Rough Trade Shop. Based on the longevity that the album stayed in PopMatter's rotation, they regard it as "unfuckwithable" and PrefixMag said, "Surfer Blood is the best '90s band working today." For 2011, Surfer Blood will return with an EP of new tunes to be released in late spring. More touring will inevitably ensue.
Tags All Ages
1:00 AM
to 2:00 AM
The Types
15 Attendees
Location
BD Riley's
Type Music
Artists The Types
The Types, a band from Moscow, Russia was created in 2008. The Types played as the support band with Iggy&The Stooges, The Offspring, Simple Plan and many other famous bands during their Russian tours. Farfisa, drive, fuzz, zombies, space invaders, serial killers, sex, alcohol, a little bit of romanticism and fiery live shows - that is how The Types' phenomenon can be briefly described. As opposed to the majority of garage bands of nowadays which try to reincarnate into the heroes of past days The Types managed to keep the atmosphere of sixties not rushing into aping. ...As if you heard the same dirty analogue sound but with the thrilling feeling of something original and fresh, The Types is not the ordinary cover band with vintage instruments. During the show on SXSW The Types are gonna play for 40 minutes of the hottest original songs. And, for sure - you'll be dancing wildly all the show!
Tags 21+
1:00 AM
to 2:00 AM
Totally Enormous Extinct Dinosaurs
56 Attendees
Location
Latitude 30
Type Music
The gentleman you see wearing the bizarre attire is one Orlando; producer and performer behind the creatively named Totally Enormous Extinct Dinosaurs. Originally hailing from the Greco-Roman stable, TEED has released three EPs with the Berlin and London party-starters. They are all superbly executed cross-sections of electronic mayhem. As Orlando explains, “It goes from 124 bpm to 140 bpm. It crosses lots of genres and sub-genres of dance music, and I don’t really know or care about all these genres, I think they’re a bit useless and unnecessary. It’s just dance music at the end of the day.” It was ‘Garden’ from last summer’s ‘All In Two Sixty Dancehalls’ EP that propelled TEED into the spotlight. ‘Garden’ is a gorgeous, sing-song house miniature featuring boy girl vocals (Dinosaur himself plus Luisa from Lulu and the Lampshades). Its balance of pop sensibility, sharp basslines and dance floor melancholy has charmed everyone from Annie Mac to James Holden. This was followed in November by the sonically ambitious ‘Household Goods’, championed by Radio 1, that’s made TEED one of the dance music’s brightest new talents. Raised as the son of an Oxford University music professor and still Oxford based, Orlando Higginbottom was lured into the countryside by the rumblings of early jungle. Totally Enormous Extinct Dinosaurs swings between overt musicality and scarily on-point dance floor intuition, ripping up gigs around the globe with his live show of bizarre instruments, glitter cannons and of course... dancing dinosaurs. There’s a sense of playfulness, sleight of touch and FUN that seems missing from many of his contemporaries. The BIG remixes of Professor Green, Darwin Deez, Fenech-Soler and Katy Perry have helped turn the wheels even faster. Having survived Cretaceous-Tertiary extinction, Totally Enormous Extinct Dinosaurs has now signed to Polydor Records and will release a debut album this Summer.
Tags 21+
1:00 AM
to 2:00 AM
Trampled by Turtles
77 Attendees
Location
The Bat Bar
Type Music
Artists Trampled by Turtles
“Shooting sparks in the face of folk traditionalism, the quintet approaches the banjo and mandolin with a level of brash recklessness hardly heard since the now-mythical reign of Uncle Tupelo. Bill Monroe and Joe Strummer would both be proud.” - SF BAY GUARDIAN
Tags 21+
1:00 AM
to 2:15 AM
Born to Lose
7 Attendees
Location
Headhunters
Type Unofficial Music
part of 5th Annual Altercation Kickoff Bash
1:00 AM
to 2:00 AM
DJ Orion
20 Attendees
Location
Beauty Bar
Type Unofficial Music
Speaker/Artist(s) Info
Fanatic Records, City On Fire,
and Beauty Bar present:
ART DISASTER NO.12
1:00 AM
to 2:00 AM
Jonene vs John Reyes
1 Attendees
Location
The Madison
Type Unofficial Music
AUM, Electric Avenue ATX, Capital Techno & Resurgence present
*MUSIC WEEK OPENING PARTY*
SXSW is here! Come hang out with Austin's finest DJ's at Madison on 5th on Tuesday March 15th (opening day of music week) starting at 8pm with none other than Chris Nelson from Electric Avenue ATX. In between we have some dope old skool VS's sets with DJ Arylle, DJ Data, El Boogie, Ram Z, Christian B, Big Rich, Jonene, John Reyes and an afterhours closing set by Wil Konitzer from resurgence!
From smooth house to dirty filthy bassy techno come and dance all night with $2 Dos Equis till 10pm and $4 Wells and $3 Domestics all night.
No cover/21+
Tags free party, cheap booze, djs, swag
1:00 AM
to 2:00 AM
Nickodemus
5 Attendees
Location
Copa
Type Unofficial Music
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
1:15 AM
to 2:15 AM
1:15 AM
to 2:30 AM
Nappy Riddem
2 Attendees
Location
Copa
Type Unofficial Music
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
1:45 AM
to 2:25 AM
2:00 AM
to 3:00 AM
Will Konitzer
4 Attendees
Location
The Madison
Type Unofficial Music
AUM, Electric Avenue ATX, Capital Techno & Resurgence present
*MUSIC WEEK OPENING PARTY*
SXSW is here! Come hang out with Austin's finest DJ's at Madison on 5th on Tuesday March 15th (opening day of music week) starting at 8pm with none other than Chris Nelson from Electric Avenue ATX. In between we have some dope old skool VS's sets with DJ Arylle, DJ Data, El Boogie, Ram Z, Christian B, Big Rich, Jonene, John Reyes and an afterhours closing set by Wil Konitzer from resurgence!
From smooth house to dirty filthy bassy techno come and dance all night with $2 Dos Equis till 10pm and $4 Wells and $3 Domestics all night.
No cover/21+
Tags free party, cheap booze, djs, swag
2:40 AM
to 3:20 AM
9:00 AM
to 11:00 AM
IFC Crossroads House Wristband Pickup
191 Attendees
Location
IFC Crossroads House
Type Unofficial Party
Please be prepared to present photo ID when picking up your wristband.
10:00 AM
to 11:00 AM
10:00 AM
to 11:00 AM
Nardwuar's Video Vault!
27 Attendees
Location
Austin Convention Center, Day Stage
Speaker Nardwuar The Human Serviette
Punk Rock Journalist and lead singer of The Evaporators, Nardwuar The Human Serviette, transports you, through video clips and stories, to the front lines of the many video interviews he has conducted over the past twenty years. Ranging from Jay-Z to Michael Gorbachev, from Destiny's Child to Wesley Willis, the Nard has compiled a huge catalog of "video vignettes" of the 20th Century and beyond.
Tags History of Music, nardwuar
11:00 AM
to 12:13 PM
11:00 AM
to 11:19 AM
11:00 AM
to 11:12 AM
11:00 AM
to 11:08 AM
11:00 AM
to 12:33 PM
11:00 AM
to 11:16 AM
11:00 AM
to 11:15 AM
11:00 AM
to 11:02 AM
11:00 AM
to 11:14 AM
11:00 AM
to 11:04 AM
11:00 AM
to 12:00 PM
Handicapping SXSW Showcases
31 Attendees
Location
Austin Convention Center, Room 15
Speaker Taylor McKnight, Jon Sidel, Taylor McKnight, Ollie Hodge, Jeremy Maciak, Vincent Clery-Melin, Kevin McStravick
There are over 2000 bands playing SXSW and we'll tell you the top 10 you won't want to miss. Experienced ears ponder raw data. "The Buzz" is the industry's most elusive gem. Experts discuss how the internet can propel an artist career. Who are the "buzzbands" for this year's SXSW? Where did their buzz start and will it sustain? How is the industry world-wide adapting A&R and promotions to the changing environment of music on-line?
Tags Other, handicapping, featured
11:00 AM
to 12:00 PM
Quickies 1: Branding, Marketing & Publicity
31 Attendees
Location
Austin Convention Center, Room 10B
Speaker James Evans, Michael Dutcher, Randy Haecker, Jim Logrando
Artists seeking to make a splash and make some money often do so through aligning themselves with marketing and advertising campaigns. Publicists can also be instrumental in bringing artists to a larger audience. Chat with and learn from experienced pros from the worlds of branding, marketing and publicity.
Tags Publicity
11:00 AM
to 12:00 PM
SXSW Trade Show
7 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Spanning four days and all three conferences, the SXSW Trade Show is the heart of convergence for the evolving industries represented here in March. Attendees can experience the future of entertainment and technology in one location as well as find the tools needed to stake a claim on tomorrow.
Tags Trade Show
11:00 AM
to 12:00 PM
Welcome to the Music Business - You're Fucked
62 Attendees
Location
Austin Convention Center, Room 18ABC
Speaker Martin Atkins
An examination of the internal and external problems you'll face in all levels of the business. Using humor as a weapon, Martin Atkins will point out the obvious, throw light in some dark corners and create another illuminating event illustrating the realistic, attainable goals that are possible in the new business.
11:00 AM
to 11:30 AM
Andy Friedman
6 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
11:00 AM
to 11:30 AM
Tennessee Volunteers
3 Attendees
Location
Opal Divine's Freehouse
Type Unofficial Music
Speaker/Artist(s) Info
Tennessee Volunteers
Website http://www.pigeonpublicity.com/
11:00 AM
to 9:30 PM
Guitartown/Conqueroo Present Kickoff 2011
101 Attendees
Location
The Dogwood
Type Unofficial Party
Speaker/Artist(s) Info
11 ANDY FRIEDMAN
11:30 WAGONS
12 LESLIE STEVENS
12:30 WILLIE NILE
1 KEVIN WELCH
1:30 SMALL PONDS (Caitlin Cary)
2 THE HOBART BROTHERS & LIL' SIS HOBART (Jon Dee Graham/Freedy Johnston/Susan Cowsill)
2:30 STEVE POLTZ
3 JON DEE GRAHAM
3:30 MAXIM LUDWIG & THE SANTA FE SEVEN
4 SYD STRAW
4:30 IAN MOORE
5 SLAID CLEAVES
5:30 SHURMAN
6 HOT CLUB OF COWTOWN
6:30 THE SILOS
7 EMORY QUINN
7:30 MICHAEL DES BARRES
8:15 CHIP ROBINSON
9 THUNDEROSA
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
Sponsors:
Guitartown
Conqueroo
The Dogwood
Frenzel Amps
Deep Eddy Vodka
M Music and Musicians Magazine
Tags featured
11:00 AM
to 6:30 PM
IAMSOUND 2011 Showcase
IAMSOUND 2011 Showcase
Sailor Jerry drinks all dayStrictly 21+Free with RSVP
234 Attendees
Location
Shangri-La
Type Unofficial Party
Speaker/Artist(s) Info
DJ sets by:Local NativesNew LookSuperhumanoidsPunches
12:00 PM - 12:40 PM NewVillager
1:00 PM - 1:40 PM DOM2:00 PM - 2:40 PM Friendly Fires3:00 PM - 3:40 PM Foster The People4:00 PM - 4:40 PM - Mount Kimbie5:00 PM - 5:40 PM - Theophilus LondonDJ sets by:Local NativesNew LookSuperhumanoidsPunches
AllSaints Spitalfield presents
IAMSOUND 2011 Showcase
Sailor Jerry drinks all dayStrictly 21+Free with RSVP
Tags free booze
11:00 AM
to 8:00 PM
Music Fog Showcase
58 Attendees
Location
threadgills world headquarters
Type Unofficial Party
Speaker/Artist(s) Info
11:10 AM - Alessi's Ark
11:40 AM - Heidi Spencer
12:20 PM - Ian Moore & The Lossy Coils
1:20 PM - Uncle Lucius
2:10 PM - Brian Wright
2:40 PM - Guy Forsyth
3:20 PM - Foster & Lloyd
4:20 PM - The Civil Wars
5:20 PM - Ray Wylie Hubbard
6:20 PM - The Trishas
7:20 PM - Greg Garing
It is Year 4, as once again Music Fog takes the stage in the Saloon Room at Threadgill's WHQ(AKA&. the back room, on the stage against the ruby velvet curtains,) 301 W. Riverside, in South Austin TX. It is an unofficial showcase so no badges or wristbands are necessary, just a desire to eat some good ole homemade food, and see some cooking music. We at Music Fog put the four day schedule together, and our video cameras will be rolling as we gather content for www.musicfog.com. Most times we do our thing behind closed doors, but this gig, we invite you to come and hang in the room for our taping. The Music Fog Motto, after all, is "How Hard Could It Be&.." and the answer, at least when we come to Threadgills is, "Pretty Damn Easy!" What with onsite parking, air conditioning, any drink of any color that you might want, Southern home-style fare with loads of vegetables, and the ever important indoor plumbing with those fancy new 'no hands towel machines. I don't know, they just intrigue me! And really, why would you even think of going anywhere else?
11:00 AM
to 8:00 PM
Pigeon's Posse
67 Attendees
Location
Opal Divine's Freehouse
Type Unofficial Party
Speaker/Artist(s) Info
Tennessee Volunteers 11-11:30
Jeff Talmadge 11:30 - 12
Ray Bonneville 12-12:30
Brandon Jenkins 12:30 - 1
Darryl Lee Rush 1-1:45
Randy Weeks 1:45-2:30
Ramsay Midwood 2:30-3:15
Oh No Oh My 3:15-4
Delta Saints 4-4:45
Somebody's Darling 4:45-5:30
Walt Wilkins 5:30-6:30
Mike and the Moonpies 6:30-7:30
This year we'll be holding the shebang WEDNESDAY MARCH 16th at OPAL DIVINE's FREEHOUSE at 700 West 6th Street (same intersection as Momo's and Katz's). Our generous sponsors are Wall Street Western - on the square in Wimberley - and Strait Music of Austin because WHAT? They love us and love music. What a beautiful lineup we have -- the day is going to be ridiculously fun. Here are our participating artists, with an announcement comin' soon!
AS ALWAYS, PIGEON'S POSSE REQUIRES NO WRISTBANDS, LAMINATES OR COVER FEES, IT IS FREE AND OPEN TO THE PUBLIC. THERE WILL BE DELICIOUS ADULT BEVERAGES AND AWESOME MUSIC AND PEOPLE WITH GIANT SMILES ON THEIR BEAUTIFUL FACES.
Website http://www.pigeonpublicity.com/
11:00 AM
to 5:30 PM
Riot Act Media
86 Attendees
Location
The Ghost Room
Type Unofficial Party
Speaker/Artist(s) Info
RIOT ACT DAY PARTY!!
11:30 - Robin Bacior
12:05 - Matt Bauer
12:40 - Cobirds Unite with Maggie Bjorklund
1:15 - Brass Bed
1:50 - Follow That Bird
2:25 - Quiet Life
3:00 - The Idle Hands
3:35 - Laura Stevenson and the Cans
4:10 - Hot Panda
4:45 - "Secret Guest"
Tags free booze, free swag, rad jams, hot pants
11:10 AM
to 11:40 AM
Alessi's Ark
23 Attendees
Location
threadgills world headquarters
Type Unofficial Music
Speaker/Artist(s) Info
Alessi's Ark
It is Year 4, as once again Music Fog takes the stage in the Saloon Room at Threadgill's WHQ(AKA&. the back room, on the stage against the ruby velvet curtains,) 301 W. Riverside, in South Austin TX. It is an unofficial showcase so no badges or wristbands are necessary, just a desire to eat some good ole homemade food, and see some cooking music. We at Music Fog put the four day schedule together, and our video cameras will be rolling as we gather content for www.musicfog.com. Most times we do our thing behind closed doors, but this gig, we invite you to come and hang in the room for our taping. The Music Fog Motto, after all, is "How Hard Could It Be&.." and the answer, at least when we come to Threadgills is, "Pretty Damn Easy!" What with onsite parking, air conditioning, any drink of any color that you might want, Southern home-style fare with loads of vegetables, and the ever important indoor plumbing with those fancy new 'no hands towel machines. I don't know, they just intrigue me! And really, why would you even think of going anywhere else?
11:30 AM
to 12:00 PM
11:30 AM
to 12:00 PM
11:30 AM
to 12:00 PM
Wagons
10 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
11:30 AM
to 8:00 PM
Americana Roadshow Revival
45 Attendees
Location
Waterloo Icehouse
Type Unofficial Party
Speaker/Artist(s) Info
11:30 am -1:30 pm Lunch time Melody In The Round (singer-songwriter song swap with Noel McKay, Ben Reddell, Brian Whelan & Tommy Womack)
Followed by:
The Far West
David Olney & Sergio Webb
The Small Ponds (Caitlin Cary)
Jake La Botz
Tim Easton
The Carper Family
Randy Weeks
others TBD
"Carolina Chickadee presents Americana Roadshow Revival"
All shows are Free and all ages/ No wristbands needed!
11:30 AM
to 10:00 PM
Anso Party
87 Attendees
Location
SpiderHouse
Type Unofficial Party
Speaker/Artist(s) Info
Stage #1
Chapter 24 (London)
Dream Diary (Brooklyn)
Butts (Seattle)
Grave Babies (Seattle)
Xray Eyeballs (Brooklyn)
Surf City (New Zealand)
Bare Wires (San Francisco)
Football (Chicago)
Thee Oh Sees (San Francisco)
Cheeseburger (Brooklyn)
Slim Cessna’s Auto Club (Denver)
Stage # 2
The Lingering Doubts (New York)
Mark Eitzel (American Music Club) (San Francisco)
Carletta Sue Kay (San Francisco)
Silje Nes (Norway)
Sea of Bees (San Francisco)
Christmas (Olympia, WA)
Pujol (Nashville)
Terrible Twos (Detroit)
Unnatural Helpers (Seattle)
Throwing Up (London)
Guantanamo Bay Watch (Portland)
Devon Williams (Los Angeles)
Birds of Avalon (Raleigh, NC)
SpiderHouse is just outside of downtown near the University. Great 2 stage outdoor venue with trees, tables, really good food, full bar, cheap beer and fancy cocktails. This will be year 2 for my event at this awesome venue. Tell your friends and come hang with us!
a poster is in the works from our friends Fiona and Miles @ IDIOT OR GENIUS? Hit them up if you want a tour poster, tshirt design or what not. idiotorgenius@gmail.com
Check out some of their great art work and posters here:http://www.facebook.com/album.php?aid=129481&id=135236202639]
11:30 AM
to 6:00 PM
BridgeClubMusic 2nd Annual Party Jam presented by EventSeekr
89 Attendees
Location
Liberty
Type Unofficial Party
Speaker/Artist(s) Info
5:30pm - 6:00pm The Hood Internet
4:30pm-5:00pm Keepaway
3:45pm - 4:15pm BRAHMS
3:00pm - 3:30pm Penguin Prison
2:15pm - 2:45pm Dominique Young Unique
1:30pm -2:00pm Headless Horseman
12:45pm - 1:15pm TBA
Sensual Harassment (DJ set)
Tecla (DJ set)
Bridge Club Music 2nd Annual Party Jam
presented by EventSeekr
FREE Unofficial Opening Day Bash with
GREAT BANDS / FREE BEER / GIVEAWAYS / GAMES
EAST SIDE KING food trailer on-site / MORE SURPRISES IN-STORE!
LINE UP:
The Hood Internet
Keepaway
BRAHMS
Penguin Prison
Dominique Young Unique
Headless Horseman
Neiliyo
+ more TBA
DJ sets: Tecla + Sensual Harassment
www.twitter.com/bridgeclubmusic
Start your SXSW off with a bang and come along to this free, no badge-required opening day fiesta featuring some of the festival's most anticipated bands.
Enjoy FREE BEER, as well as affordable and delightful fare from Austin's Award-Winning food trailer, East Side King, recently featured on Anthony Bourdain's "No Reservations".
Get there early to grab the great giveaways and to check out the surprises we have in store!
Special thanks to our amazing sponsors: EventSeekr and MusicMyne.
11:30 AM
to 8:00 PM
Paste Magazine Party
451 Attendees
Location
The Stage on Sixth (formerly Radio Room)
Type Unofficial Party
Speaker/Artist(s) Info
March 16, 2011
12:00 - 12:35 PM Ponderosa
12:30 - 1:00 PM TV Torso
1:00 - 1:35 PM Futurebirds
1:30 - 2:00 The Wealthy West (Brandon Kinder)
2:00 - 2:35 The Civil Wars
2:30 - 3:00 Keegan DeWitt (trio)
3:00 - 3:35 Trampled By Turtles
3:30 - 4:00 Jeremy Messersmith
4:00 - 4:35 Lost In the Trees
4:30 - 5:00 Matthew & The Atlas
5:00 - 5:35 Lord Huron
5:30 - 6:00 Kopecky Family Band
6:00 - 6:35 Ezra Furman & The Harpoons
6:30 - 7:00 Sondre Lerche
7:00 - 7:45 Eisley
In less than a month, thousands of artists, fans and music professionals will descend upon Austin, Texas for SXSW 2011. This year marks the 25th anniversary of the weeklong event. As part of the festivities, Paste will be hosting two days’ worth of showcases, March 16-17.
Sponsored by Qdoba, Orange, Enthos, Touch and Izze, The 2011 Paste Party In Austin will take place at The Stage On Sixth—located at 507 East 6th Street. Doors will open at 11:30 a.m. and artists will be performing from 12 p.m. to 8 p.m. Qdoba will also be providing free burritos and nachos to those attending (while supplies last).
The parties are open to the public and SXSW badgeholders, age 21+, until capacity. RSVP to attend!
Tags free food, free music, paste
11:30 AM
to 6:30 PM
The Midgetmen's Texas Jumpstart 4
119 Attendees
Location
Hole In The Wall
Type Unofficial Party
Speaker/Artist(s) Info
Front Stage:
1200 - 1230 - 1, 2, 3
100 - 130 - Ham Sandwich
200 - 230 - Golden Dogs
300 - 330 - Sleeptalkers
400 - 430 - Country Mice
500 - 530 - Ezra Furman & The Harpoons
Back Stage:
1230 - 100 - Hounds Below
130 - 200 - Goes Cube
230 - 300 - The Midgetmen
330 - 400 - Gay Blades
430 - 500 - Hollerado
530 - 600 - Shilpa Ray & Her Happy Hookers
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
11:30 AM
to 9:00 PM
Topshelf Records/Count Your Lucky Stars SXSW Showcase
69 Attendees
Location
Plush
Type Unofficial Party
Speaker/Artist(s) Info
The Count Your Lucky Stars and Topshelf Records SXSW Showcase!
With special guests:
Moving Mountains (Triple Crown)
Defeater (Bridge Nine)
And featuring:
Grown Ups
Into It. Over It.
Empire! Empire! (I Was A Lonely Estate)
The World Is A Beautiful Place And I Am No Longer AFraid To Die
Pswingset
Joie De Vivre
Caravels
The Clippers
Annabel
Football, Etc.
The Reptillian
FREE limited 7-inches featuring tracks from bands playing the showcase will be available courtesy of Gotta Groove Records.
FREE rum will be served courtesy of Treaty Oak Platinum Rum.
FREE silk screened 19x25" posters will be given to the first 150 people through the door courtesy of Soundtrack Printing. Get their early!
18+: $2.00
21+: FREE
11:40 AM
to 12:20 PM
Heidi Spencer
6 Attendees
Location
threadgills world headquarters
Type Unofficial Music
Speaker/Artist(s) Info
Heidi Spencer
It is Year 4, as once again Music Fog takes the stage in the Saloon Room at Threadgill's WHQ(AKA&. the back room, on the stage against the ruby velvet curtains,) 301 W. Riverside, in South Austin TX. It is an unofficial showcase so no badges or wristbands are necessary, just a desire to eat some good ole homemade food, and see some cooking music. We at Music Fog put the four day schedule together, and our video cameras will be rolling as we gather content for www.musicfog.com. Most times we do our thing behind closed doors, but this gig, we invite you to come and hang in the room for our taping. The Music Fog Motto, after all, is "How Hard Could It Be&.." and the answer, at least when we come to Threadgills is, "Pretty Damn Easy!" What with onsite parking, air conditioning, any drink of any color that you might want, Southern home-style fare with loads of vegetables, and the ever important indoor plumbing with those fancy new 'no hands towel machines. I don't know, they just intrigue me! And really, why would you even think of going anywhere else?
12:00 PM
to 1:33 PM
12:00 PM
to 1:30 PM
12:00 PM
to 1:24 PM
12:00 PM
to 1:30 PM
12:00 PM
to 1:08 PM
12:00 PM
to 1:00 PM
Country Mice
10 Attendees
Location
Dot Com Day Stage Austin Convention Center
Type Music
Artists Country Mice
Country Mice front man Jason Rueger grew up on a farm in rural Kansas passed down through three generations of his family. With headphones on, he walked the path, bruised his hands and squinted his eyes in the sun, but music, above all else, made him whole. Looking out from his window, he set his sights for something different than the dirt and milo that stung his eyes and cut his hands. Jason fought against the gravity-pull of hometown and, with all the joy and pain of letting go, moved to Brooklyn. Here, he met Ben Bullington (guitar), Kurt Kuehn (drums) and Mike Feldman (bass), who, being from Kansas, Wisconsin and upstate New York, also shared a comfort in displacement and they quickly banded with Rueger. As Country Mice, they rallied together to craft apocalyptic ballads through amplifier hazes that thicken into funnel clouds, drums that stomp-clap sedately before the storm peaks, and bass tones that thicken the bloodstream. Jason draws on his small town rearing with sophistication beyond the ordinarily romantic and reductive Americana troubadour, and his songwriting is anything but dime a dozen. You can hear strong traces of Neil Young and Wilco mixed into their modern experimental guitar sounds that any fan of mid-90’s Sonic Youth and Dinosaur Jr. would love. Together they cut their teeth among the other hardworking bands of Brooklyn's fast-paced scene. To date, the band has released two formative 7" singles and a limited edition cassette on Brooklyn-based indie labels and now they are ready to unleash their debut album,"Twister," on Wao Wao Records. This is a record that sonically chisels through the calloused shell of glossy rock & roll to find the dissonant live wire beneath and play it for all its worth. It tells a tale of strained memory: the hardships, joys, and love of growing up in a small town in the Midwest, with the hopes and dreams of traveling the world – a record for every kid seeing the big world from his small bedroom window. Wao Wao Records (www.myspace.com/waowaorecords) is run by Toby Rascal and Hbear, two members of Kanine Records (www.kaninerecords.com), out of the basement of the Kanine Records headquarters, normally referred to as the Doghouse. Toby and Hbear formed Wao Wao Records to start releasing records by Country Mice the day they heard a lo-fi mp3 off of a 4-track demo that Jason, Ben and Kurt did in their practice space. They instantly knew then and there, that these three had something special and they wanted to be a part of it. “I instantly fell in love with their scratchy guitar sounds. It reminded of the joys of digging up a lost bone on a warm spring day. While their guitars feed back off of his homemade amp, Jason gives off a classically lost vocal style that gives way to a whole new take on a long lost 90’s indie sound.
Tags All Ages
12:00 PM
to 1:00 PM
Profetas
9 Attendees
Location
Radio Day Stage Austin Convention Center
Type Music
Artists Profetas
"Profetas create a niche of identification for all Latin America, from 8th street down to Ushuaia. A mix of Afro-Latins, mestizos, Indians, whites, mulattoes and other races that make up this multi-ethnic America. Profetas is the new blood that runs through the sonorous veins of a Colombian hip hop scenario, thirsty for identity, novelty and urban reality." Rolling Stones, September 2006. Since 1997 Profetas has become one of the essential groups to understand the new urban music in Latin America. The fusion of Afro-Colombian music, reggae, rock and a strong basis of hip hop has helped the band to get a good number of followers in Latin America and some European countries such as Germany and Austria. The duo composed of the African singer Antombo Langangui and the Colombian MC Pablo Fortaleza, has received outstanding comments by music critics: already in 2001, the Colombian newspaper EL TIEMPO presented them as the revelation of Colombian hip hop, after the band's live presentation at Hip Hop al Parque (the most important hip hop festival in Latinoamerica with around 100.000 visitors). PROFETAS, a multicultural band with members of different origins and with different musical backgrounds, have so far participated in festivals such as Hip Hop al Parque 2001 and 2005, Rastazo Bogota 2005, La Fete de la Musique in Medellin 2004 and 2005 and in Bogota 2006, Rock al Parque 2009, Reggaejam Germany 2008, European Summer University Germany 2008. In addition they have shared the stage with Gondwana from Chile, Junior Reid, Michael Rose and Tanya Stephens from Jamaica, Culcha Candela from Germany, Alborosie from Italy, Los Cafres from Argentina, and Method Man (Wutang Clan) from the USA, among others. In 2008, PROFETAS toured Europe twice, first in spring as opening act of Culcha Candela's “Hamma” tour and later in summer participating in recognized festivals like the Reggaejam in Germany, the Reggaebenefiz, the Afrolatin Day in Berlin, and the Summer University Convention organized by ATTAC in Saarland, Germany. During these tours PROFETAS played 25 concerts in more than 20 cities all over Europe. In addition, PROFETAS won the German version of the European Reggae Contest, competing with more than 400 European bands. In 2009, PROFETAS supported the Latinamerica Tour of the famous American rappers METHOD MAN and RED MAN, and promoted their new single BAILA on radio stations and at live concerts around Colombia. In 2010 Profetas began the Baila World Tour with 25 concerts in Europe ( alemania, austria , Suiza), the tour have dates in NYC (LAMC) and 8 concerts in Denmark . After the success of their first record Amor y Fortaleza (Love and Strength), PROFETAS are preparing BAILA, their new groundbreaking album!
Tags All Ages
12:00 PM
to 1:00 PM
Next Stage: The Reality of Cloud Streaming Services featuring Jeff Price (TuneCore), Bruce Houghton (Hypebot) & George Howard (Loyola University)
17 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Cloud Streaming has arrived. Bringing successful and viable services to the U.S. market is only a matter of time. The question now becomes, how will this play out as a stream of revenue for rights holders? Join Jeff Price of TuneCore, Bruce Houghton of Hypebot and George Howard, Professor at Loyola University, at Next Stage for a detailed discussion on the six rights every musician has to their work, and how they can be employed best in the cloud streaming service model.
Tags Trade Show, #SXSWNextStage
12:00 PM
to 12:30 PM
SXSW Accelerator: Introductions
9 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Day Three of SXSW Accelerator is a unique presenting opportunity centered on music-related technology companies only. There will be no carryover of competing companies from Day One or Day Two.
12:00 PM
to 1:00 PM
New Music from Wales
82 Attendees
Location
Latitude 30
The best new music from Wales hosted by BBC Radio 1's Jen Long. Free food and drink. Enjoy performances by Gallops, We Are Animal, Bright Light Bright Light and The Last Republic. For guest list: http://www.britishguestlist.info/
12:00 PM
to 1:00 PM
Sax, Clogs & Rock-n-Roll
39 Attendees
Location
Friends
From Woody Guthrie to the Flaming Lips and Charlie Christian to Wanda Jackson, Oklahoma has always had a great music scene. Check out some of Oklahoma’s most talented up-and-coming musicians at the Buffalo Lounge (located at Friends). Enjoy free food and drink, while listening to John Fullbright, Sherree Chamberlin, Emory Grey, Ben Kilgore, Fiawna Forte, Kite Flying Robot and Audra Mae. Don’t forget to visit our swag booth, pop up store and free wifi. Check us out: www.oklahomafilm.org or 800-766-FILM.
12:00 PM
to 12:30 PM
1, 2, 3
29 Attendees
Location
Hole In The Wall
Type Unofficial Music
Speaker/Artist(s) Info
1, 2, 3
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
12:00 PM
to 12:30 PM
Bears of Blue River
11 Attendees
Location
Cheer's
Type Unofficial Music
In association with Sapporo, Batter Blaster and Datapipe, Treehouse Diddly presents emerging national & international performers. Thanks to our supportive sponsors we will be serving up Sapporo Beer and FREE pancakes and waffles from Batter Blaster.
Treehouse Diddly is open to all SXSW badge holders and the general public
12:00 PM
to 1:00 PM
12:00 PM
to 12:30 PM
Chikita Violenta
Location Central Presbyterian Church
Location Central Presbyterian Church
Type Unofficial Music
Can You Keep A Secret?
Open to the public, free non-alcoholic beverages.
12:00 PM
to 12:20 PM
Exray's
8 Attendees
Location
Red 7
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
12:00 PM
to 12:45 PM
Grimes
25 Attendees
Location
ND at 501 Studios
12:00 PM
to 12:30 PM
Keegan Dewitt
18 Attendees
Location
Swan Dive
Type Unofficial Music
Speaker/Artist(s) Info
KEEGAN DEWITT 12-12:30pTHE ROMANY RYE 12:45-1:15pJESSICA LEA MAYFIELD 1:30-2pTHE APACHE RELAY 2:20-2:50pHAYES CARLL 3:10-3:40pCAITLIN ROSE 4-4:30pJASON ISBELL 4:40-5:10pCIVIL WARS 5:30-6p
Part of The Billy Reid & K-Swiss SXSW Shindig
12:00 PM
to 12:30 PM
Leslie Stevens
10 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
12:00 PM
to 12:30 PM
Lord Huron
67 Attendees
Location
Red 7 Patio
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
12:00 PM
to 12:40 PM
Mindelixir
5 Attendees
Location
Barcelona
Type Unofficial Music
Coming soon to SXSW 2011, and it's FREE!
SUB.CONSCIOUS x METHODS NYC
Hosted by
Armanni Reign & Diggadee MC (Methods NYC, Heavyweight Division, ATL, NYC)
Gear by Methods NYC
12:00 PM
to 12:45 PM
NewVillager
21 Attendees
Location
Shangri-La
Type Unofficial Music
Part of the IAMSOUND 2011 Showcase
12:00 PM
to 12:30 PM
12:00 PM
to 1:00 PM
Sarah Smith
1 Attendees
Location
Waterloo Records
Type Unofficial Music
Part of Waterloo Records SXSW Showcase
12:00 PM
to 12:30 PM
Starlings, TN
11 Attendees
Location
Elysium
Type Unofficial Music
Speaker/Artist(s) Info
Starlings, TN
Chicken Ranch's annual day party! Free BBQ while supplies last and great bands. Sponsored by Big Red Retro and Newtek.
Tags bbq, peelander-z, woggles, chicken ranch
12:00 PM
to 12:30 PM
Street Chant
12 Attendees
Location
Aussie's Grill and Beach Bar
Type Unofficial Music
Speaker/Artist(s) Info
Street Chant
Presented by:
WeAre78704.com
The Australian American Chamber of Commerce – Houston www.aacc-houston.org
Dart Music International http://dartmusicinternational.org/
Tags free show, Australia, New Zealand, South Africa, Chile, Peru
12:00 PM
to 12:30 PM
The Bell Riots
8 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
12:00 PM
to 12:15 PM
Withered Hand
31 Attendees
Location
Emo's Annex
Type Unofficial Music
Speaker/Artist(s) Info
Withered Hand (Absolutely Kosher) - Edinburgh, Scotland
12:00 PM
to 6:00 PM
Alter Zones X SXSW 2011
95 Attendees
Location
ND at 501 Studios
Type Unofficial Party
Speaker/Artist(s) Info
05:00 John Maus
04:00 Puro Instinct
03:00 Pictureplane
02:15 Sleep ∞ Over
01:30 Laurel Halo
12:45 Matthewdavid
12:00 Grimes
All Ages, live visuals by Tommyboy and Vid Kidz
12:00 PM
to 6:00 PM
Austin BFF's Presented by: The Musebox/ Flavorpill/ IrockIroll/ The Bell House
91 Attendees
Location
Lipstick 24
Type Unofficial Party
Speaker/Artist(s) Info
INDOOR STAGE
12.30 - Milagres
1.30 - Operator Please
2.30 - Esben & the Witch
3.30 - Class Actress
4.30 - Cloud Control
5.30 - Nite Jewel
OUTDOOR STAGE
1 - Kids of 88
2 – Megaphonic Thrift
3 - Deluka
4 - Violens
5 - Oh Land
AUSTIN BFFS
Wednesday, March 16th: 12 – 6pm
Presented by: The Musebox / Flavorpill / IrockIroll / The Bell House
Location: Lipstick 24 – 606 East 7th Street
DJ sets by DJ RUSS (Flavorpill)
FREE with RSVP
Sponsored by HP COMPUTERS
Tags Free
12:00 PM
to 6:00 PM
BAAMO's Florida Bandango
60 Attendees
Location
Yard Dog
Type Unofficial Party
Speaker/Artist(s) Info
12:15 to 12:35 Special Guest
12:45 to 1:15 Ronny Elliott
1:25 to 1:55 Rebekah Pulley & The Reluctant Prophets
2:05 to 2:35 The Human Condition
2:45 to 3:05 Special Guest
3:15 to 3:45 Poetry ‘n Lotion
3:55 to 4:25 Have Gun, Will Travel
4:35 to 5:05 Sleepy Vikings
5:15 to 5:45 The Beauvilles
5:55 to 6:25 Special Guest
Start off your unofficial SXSW with an old-school party full of the hottest music from Tampa Bay. Back for the 8th year.
Loads & loads of FREE beer, FREE alligator chili, FREE black beans & yellow rice & Cuban bread and Tampa Bay’s finest with whom to while away the afternoon. Special Guests will be announced soon.
Website http://www.baamo.org
12:00 PM
to 7:00 PM
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
93 Attendees
Location
The Phoenix
Type Unofficial Party
Speaker/Artist(s) Info
5:30 - Opio, Casual and DJ Toure of the Hieroglyphics
4:30 - The Knux
3:30 - Sims
2:30 - Jim-E-O
1:30 - Cadence Weapon
12:30 - K-Flay
Austin Texas is known for a few important things: breakfast tacos, warm weather, and a little gathering known as South By Southwest, a meeting of music and technology for a week-long party consisting of thousands of bands playing hundreds of shows every day across the city. Last year we took Texas with one day, and this year, we're claiming four. Our day parties will feature performances from the likes of Datarock, The Submarines, Hieroglyphics, Matt Nathanson,The Rural Alberta Advantage, The Boxer Rebellion, and many many many more (see the list below).
The shows are happening at The Phoenix (409 B. Colorodo St.) from 12 to 7 PM, Tuesday 3/15 through Friday, 3/18. Each day will feature a variety of great bands, including a party for all you Interactive folks on Tuesday, and a day entirely devoted to the best hip-hop Austin has to offer on Wednesday. The parties are sponsored by Baeblemusic, as well as Lexus, MOG and ROKU.
RSVP to our events at Eventbrite and on Facebook. And don't forget to download our iPhone app to stay up to date with the latest news and schedule/set times!
We've got a ton more surprises for you. Stay tuned for more information to roll out as the week unfolds!
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, Free Music, concert, party, K-Flay Cadence Weapon, Sims, The Knux, Hieroglyphics
12:00 PM
to 6:00 PM
Brooklyn Vs. The Bay
271 Attendees
Location
Red Eyed Fly
Type Unofficial Party
Speaker/Artist(s) Info Brooklyn:
-O'Death
-The Spinto Band
-Delicate Steve
-Smoosh
-Milagers
-Warm Ghost
-Dream Diary
-We Barbarians
The Bay:
-Dodos
-John Vanderslice
-Mark Eitzel
-The Mumlers
-Taxes
-Sea of Bees
-The Limousines
-O'Death
-The Spinto Band
-Delicate Steve
-Smoosh
-Milagers
-Warm Ghost
-Dream Diary
-We Barbarians
The Bay:
-Dodos
-John Vanderslice
-Mark Eitzel
-The Mumlers
-Taxes
-Sea of Bees
-The Limousines
15 bands from the city that never sleeps and the city by the bay go head to head in one killer day of music.
Tags Free Drinks
Website http://austin.noisepop.com/
12:00 PM
to 6:00 PM
Can You Keep A Secret?
2 Attendees
Location
Central Presbyterian Church
Type Unofficial Party
Speaker/Artist(s) Info
Chikita Violenta: 12p-12:30p
Le Butcherettes: 12:50-1:20
Dom: 1:40-2:10
Neon Trees: 2:30-3
Republic Tigers: 3:20-3:50
Small Black: 4:10-4:40
5pm: ???
Open to the public, free non-alcoholic beverages.
12:00 PM
to 6:00 PM
Can't Stop the Bleeding
57 Attendees
Location
Beerland
Type Unofficial Party
Speaker/Artist(s) Info
Unholy Two (Columbus), Wounded Lion (Los Angeles), Wiccans (Denton), Bare Wires (Oakland), James Arthur's Manhunt (Austin), Pop. 1280 (NYC), Fungi Girls (Cleburne, TX)
12:00 PM
to 3:00 PM
DC Does Texas
84 Attendees
Location
Lovejoys
Type Unofficial Party
Speaker/Artist(s) Info
12:00--Carol Bui
12:50--Tereu Tereu
1:45--Typefighter
2:40--Deleted Scenes
3:35--True Womanhood
4:20--The Caribbean
5:15--These United States
FREE! 21+
Refreshments provided by Dogfish Head
12:00 PM
to 5:00 PM
eMusic at SXSW
270 Attendees
Location
Beauty Bar
Type Unofficial Party
Speaker/Artist(s) Info
12:30 - Hurray for the Riff Raff (eMusic Selects)
1:15 - Grass Widow (Kill Rock Stars)
2:00 - JEFF the Brotherhood (Infinity Cat)
2:45 - Ty Segall (Goner)
3:30 - Obits (Sub Pop)
4:15 - The Pains of Being Pure at Heart (Slumberland)
The Pains of Being Pure at Heart & More at eMusic's SXSW Day Party
Beat the mad rush and hear the week's best bands early at eMusic's SXSW Day Party. We've got a Beauty Bar bill custom-built to amaze.
Space is limited, so inclusion on the guest list will be first-come, first-served. RSVP now! The list closes Tuesday, March 1st. We'll send a confirmation by March 4th.
From 12-2PM, we'll have free food and drinks for you and your guest, plus surprises and eMusic swag. More importantly: you'll get to hear some of the most exciting bands in independent music.
Must be 21 years or older to attend.
12:00 PM
to 6:00 PM
Flavorpill + The MuseBox + I Rock I Roll + The Bell House NY are AUSTIN BFFs
179 Attendees
Location
Lipstick 24
Type Unofficial Party
Speaker/Artist(s) Info
Indoor
5:30pm Nite Jewel
4:30pm Cloud Control
3:30pm Class Actress
2:30pm Esben & the Witch
1:30pm Operator Please
12:30pm Milagres
Outdoor
5pm Oh Land
4pm Violens
3pm Deluka
2pm Megaphonic Thrift
1pm Kids of 88
DJ Russ (of Flavorpill)
Flavorpill + The MuseBox + I Rock I Roll + The Bell House NY are AUSTIN BFFs.
Proudly sponsored by HP: Everybody On.
12:00 PM
to 6:00 PM
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
279 Attendees
Location
Red 7
Type Unofficial Party
Speaker/Artist(s) Info
FREE. All Ages. Early Arrival Strongly Suggested.
Rad Gift Bags for First 100 Attendees
Free Ben And Jerry's Ice Cream!
Inside Stage:
Exray's
Cloud Nothings
Pictureplane
Rainbow Arabia
Nite Jewel
Lower Dens
The Death Set
The Soft Moon
Outside Stage:
Lord Huron
Violens
Screaming Females
Braids
Generationals
Weekend
Toro Y Moi
tUnE-yArDs
12:00 PM
to 6:00 PM
Glitoris vs Bigstereo
82 Attendees
Location
Barbarella
Type Unofficial Party
Speaker/Artist(s) Info
Inside:
5pm WhoMadeWho
www.whomadewho.dk
3:45pm RAC DJs
www.remixartistcollective.com
2:45pm Database
www.databasetrax.com
2pm T.E.E.D.
www.myspace.com/totallyenormousextinctdinosaurs
1:15pm The Golden Ghosts
http://www.reverbnation.com/thegoldenghosts
12:30pm James Yuill
www.myspace.com/jamesyuill
Outside
5pm: SURPRISE GUEST
4:15pm Wolf Gang
www.myspace.com/thisiswolfgang
3:30pm Young Empires
www.myspace.com/youngempires
2:45pm The Good Natured
www.myspace.com/thegoodnatured
2pm Young Legionnaire
www.younglegionnaire.com
1:15pm Xylos
www.xylosmusic.net
12:30pm Clock Opera
www.clockopera.com
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
12:00 PM
to 6:00 PM
Hello Music & Taylor Guitars Artist to Watch Showcase
40 Attendees
Location
Rusty Spurs
Type Unofficial Party
Speaker/Artist(s) Info
12:30 RTB2: http://tinyurl.com/48zehxn
1:00 Scott Bartenhagen: http://tinyurl.com/4gzw8jj
1:30 Thomas Wynn & The Believers: http://tinyurl.com/49a2s9m
2:00 Jamestown Revival: http://tinyurl.com/4bdkawq
2:30 Evaline: http://tinyurl.com/4vupr6p
3:00 Justyna Kelly: http://tinyurl.com/4h68hlb
3:30 Vanaprasta: http://tinyurl.com/4lu5xcc
4:00 The Smiles: http://tinyurl.com/yb89nop
4:30 The Material: http://tinyurl.com/4sd9jqh
5:00 yOya: http://tinyurl.com/4cxnq7c
Hello Music & Taylor Guitars are sponsoring a day party in Austin with ten artists, drinks, bbq, a guitar giveaway, and a free download of the show.
Website http://www.hellomusic.com
12:00 PM
to 12:00 AM
Indie Radio Rocks The World
47 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Party
Speaker/Artist(s) Info
Cherry Stage (Inside)
12:15PM-12:45PM Bad Blood
1:00PM-1:30PM The Lonesome Heroes
1:45PM-2:15PM Aunt Martha (Wilmot, NH)
2:30PM-3:00PM Chris Brecht and Dead Flowers
3:15PM-3:45PM CAT CAUGHT LARK (Copenhagen, Denmark)
4:00PM-4:30PM Whale Watch
4:45PM-5:15PM No Mas Bodas
5:30PM-6:00PM Buoyant Sea (New Orleans, LA)
6:15PM-6:45PM Miss Jackson
7:00PM-7:30PM Black Kettle (Los Angeles, CA)
7:45PM-8:15PM Dada Autopsy
8:30PM-9:00PM The Cocker Spaniels
9:15PM-9:45PM Salesman
10:00PM-10:30PM You Are An Airplane
10:45PM-11:15PM CALLmeKAT (Copenhagen, Denmark)
11:30PM-12:00AM Dance in Da Pants!!! (New Orleans, LA)
Wood Stage (Outside)
12:00PM-12:30PM The Bell Riots
12:45PM-1:15PM Ghost Lapse
1:30PM-2:00PM Day vs Night
2:15PM-2:45PM The Dead Records (Fort Wayne, IN)
3:00PM-3:30PM World Racketeering Squad
3:45PM-4:15PM The Coast of Nebraska
4:30PM-5:00PM Darwin’s Finches (Galveston, TX)
5:15PM-5:45PM SCHOOL (Brooklyn, NY)
6:00PM-6:30PM Summer People (Binghamton, NY)
6:45PM-7:15PM Mermaid Blonde
7:30PM-8:00PM Giana Factory (Copenhagen, Denmark)
8:15PM-8:45PM Tôg (Stavanger, Norway)
9:00PM-9:30PM Ralph White
9:45PM-10:30PM Janka Nabay & The Bubu Gang (Sierra Leone & NYC, NY)
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
12:00 PM
to 7:00 PM
IODA Opening Day Bash
258 Attendees
Location
Emo's Annex
Type Unofficial Party
Speaker/Artist(s) Info
12PM: Withered Hand (Absolutely Kosher) - Edinburgh, Scotland
12:20PM: Geographer (Tricycle Records) - San Francisco, CA
12:45PM: Queen Sea Big Shark (Modern Sky) - Beijing, China
1:15PM: Fredrik (The Kora Records) - Malmö, Sweden
1:45PM: Weekend (Slumberland) - San Francisco, CA
2:30PM: Aphasia (White Wabbit) - Taipei, Taiwan
3:00PM: True Widow (End Sounds) - Austin, TX
3:30PM: The Bewitched Hands (Look Mum No Hands/Sony) - Paris, France
4:15PM: Typhoon (Tender Loving Empire) - Portland, OR
5PM: Beach Fossils (Captured Tracks) - Brooklyn, NY
5:30PM: Gold Panda (Ghostly International) - London, UK
12:00 PM
to 11:30 PM
Music From Below the Equator
60 Attendees
Location
Aussie's Grill and Beach Bar
Type Unofficial Party
Speaker/Artist(s) Info
12:00PM-12:30PM Street Chant
12:45PM-1:15PM TBA
1:30PM-2:00PM Battle Circus
2:15PM-2:45PM The Jefferson
3:00PM-3:30PM Emergency Blanket
3:45PM-4:15PM Tidal Waves
4:30PM-5:00PM Intimate Stranger
5:15PM-6:00PM The Dom Mariani Trio
6:15PM-7:00PM The Chevelles
7:15PM-8:00PM Grand Atlantic
8:15PM-9:00PM Jackie Bristow
9:15PM-10:00PM Drawn From Bees
10:15PM-11:00PM black.loop
11:15PM-12:00AM Dead Black Hearts
Presented by:
WeAre78704.com
The Australian American Chamber of Commerce – Houston www.aacc-houston.org
Dart Music International http://dartmusicinternational.org/
Tags free show, Australia, New Zealand, South Africa, Chile, Peru
12:00 PM
to 5:30 PM
Ranch By Chicken Ranch 2011
97 Attendees
Location
Elysium
Type Unofficial Party
Speaker/Artist(s) Info
12-12:30 Starlings, TN
12:45 - 1:15 Moonlight Towers
1:30-2 Beautiful Supermachines
2:15-2:45 Mr. Lewis and The Funeral 5
3-3:30 The Clutters
3:45-4:30 The Woggles
4:45-5:30 Peelander-Z
Chicken Ranch's annual day party! Free BBQ while supplies last and great bands. Sponsored by Big Red Retro and Newtek.
Tags bbq, peelander-z, woggles, chicken ranch
12:00 PM
to 6:00 PM
San Diego Hoe Down 2011
85 Attendees
Location
Lustre Pearl
Type Unofficial Party
Speaker/Artist(s) Info
UME, Silent Comedy, Little Hurricane, Leslie & The Badgers, Writer, Saint Motel and American Royalty.
There is no better way to start off your wild and exciting week at SXSW than with free beer and tacos and great music courtesy of the San Diego Music Foundation and several wonderful sponsors.
Featured musicians at the San Diego Hoe-Down include UME, Silent Comedy, Little Hurricane, Leslie & The Badgers, Writer, Saint Motel and American Royalty.
Do you miss the months between SXSW each year? We’ve got your fix at the Hoe-Down -- mix and mingle with San Diegans and find out more about their wonderful San Diego Music Thing conference which is held annually. This year’s conference takes place on September 9 and 10 and will feature panels from music industry professionals, performances, mentoring sessions and more.
Admission to the Hoe-Down is complimentary with your SXSW badge or please RSVP. This year’s Hoe-Down is sponsored by the good folks at Bar Pink, BMI, The Casbah, Front Gate Tickets, Hi-Speed Soul, The Ruby Room, San Diego City Beat, North Park / San Diego Music Thing, Soda Bar, and the San Diego Music Foundation.
Tags Free beer, free tacos
12:00 PM
to 8:00 PM
SUB.CONSCIOUS x Methods NYC
46 Attendees
Location
Barcelona
Type Unofficial Party
Speaker/Artist(s) Info
12:00 Mindelixir
12:40 Sol.ID
1:20 Eshin
2:00 Atlantic Connection
2:40 Dan Wall x Nyx-E
3:20 Gigantor x Inna K
4:00 DJ Megan Foxxx
4:40 Dave Gee x Trigon
5:20 Bro Safari
6:00 Down Jones
6:40 BMC x Michael Watts
7:20 Noah D
Coming soon to SXSW 2011, and it's FREE!
SUB.CONSCIOUS x METHODS NYC
Hosted by
Armanni Reign & Diggadee MC (Methods NYC, Heavyweight Division, ATL, NYC)
Gear by Methods NYC
12:00 PM
to 6:00 PM
The Billy Reid & K-Swiss SXSW Shindig
121 Attendees
Location
Swan Dive
Type Unofficial Party
Speaker/Artist(s) Info
KEEGAN DEWITT 12-12:30pTHE ROMANY RYE 12:45-1:15pJESSICA LEA MAYFIELD 1:30-2pTHE APACHE RELAY 2:20-2:50pHAYES CARLL 3:10-3:40pCAITLIN ROSE 4-4:30pJASON ISBELL 4:40-5:10pCIVIL WARS 5:30-6p
12:05 PM
to 12:35 PM
12:15 PM
to 12:45 PM
Bad Blood
14 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
12:15 PM
to 12:45 PM
Geographer
94 Attendees
Location
Emo's Annex
12:15 PM
to 12:45 PM
Mount Kimbie
79 Attendees
Location
Mohawk Patio
Type Unofficial Music
The Windish Agency / Laneway Festival / Eat Your Own Ears / Austinist present AUSTIN OR BUST! Sponsored by Feiyue and Scion.
12:15 PM
to 12:45 PM
12:15 PM
to 6:00 PM
Austin or Bust! (Austinist, Windish Agency, Laneway Festival, Eat Your Own Ears)
233 Attendees
Location
Mohawk
Type Unofficial Party
Speaker/Artist(s) Info Outside: Foster The People (5:15pm), Royal Bangs (4:15pm), Cloud Nothings (3:15pm), Givers (2:15pm), Twin Shadow (1:15pm), Mount Kimbie (12:15pm), Huw Stephens (DJ set)
Inside: The Jezabels (5pm), Hanni El Khatib (4pm), The Holidays (3pm), Cloud Control (2pm), Jamie Woon (1pm)
12:20 PM
to 1:20 PM
Ian Moore & The Lossy Coils
24 Attendees
Location
threadgills world headquarters
Type Unofficial Music
Speaker/Artist(s) Info
Ian Moore & The Lossy Coils
It is Year 4, as once again Music Fog takes the stage in the Saloon Room at Threadgill's WHQ(AKA&. the back room, on the stage against the ruby velvet curtains,) 301 W. Riverside, in South Austin TX. It is an unofficial showcase so no badges or wristbands are necessary, just a desire to eat some good ole homemade food, and see some cooking music. We at Music Fog put the four day schedule together, and our video cameras will be rolling as we gather content for www.musicfog.com. Most times we do our thing behind closed doors, but this gig, we invite you to come and hang in the room for our taping. The Music Fog Motto, after all, is "How Hard Could It Be&.." and the answer, at least when we come to Threadgills is, "Pretty Damn Easy!" What with onsite parking, air conditioning, any drink of any color that you might want, Southern home-style fare with loads of vegetables, and the ever important indoor plumbing with those fancy new 'no hands towel machines. I don't know, they just intrigue me! And really, why would you even think of going anywhere else?
12:30 PM
to 12:35 PM
12:30 PM
to 1:50 PM
12:30 PM
to 3:12 PM
12:30 PM
to 1:30 PM
Archiving & Accessing Music Media - The Great Migration
11 Attendees
Location
Austin Convention Center, Room 16A
The task of archiving today's entertainment assets goes well beyond safely storing thousands of tape boxes and film cans. This is especially true in the case of music assets. To keep pace with the rapidly changing marketplace, it has become necessary to provide not only secure physical storage, but also to provide digital migration, restoration, electronic delivery and other studio operations. There is a strong case to be made that all these services should be available within the facility to minimize risk, improve service and reduce costs. In today's up-loadable, down-loadable, cloud-based, e-delivery-centric music marketplace, the ability to preserve and prepare music assets for secure and immediate delivery directly from the archive is key, making the archive not only the secure repository for valuable music assets but also the first link in today's digital supply chain.
Tags Late Entry, archivingmusic
12:30 PM
to 1:30 PM
Creativity, Commerce, and Policy: A Conversation
15 Attendees
Location
Austin Convention Center, Room 17AB
Berklee College of Music and Harvard's Berkman Center for Internet & Society are in the midst of a year long collaborative effort to initiate and promote discussion about the future of the music business. Assistant Professor in Berklee's Music Business / Management program Allen Bargfrede and Christopher Bavitz, Assistant Director of Harvard Law School's Cyberlaw Clinic, host a conversation with an artist or two about their experiences in the music business, and will focus on the ways in which existing legal regimes and business models inform (and are informed) by the creative process.
Tags Other, creativity
12:30 PM
to 1:30 PM
Demo Listening Session 1
5 Attendees
Location
Austin Convention Center, Room 10A
Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from music professionals, those who listen to demos as part of their job.
Tags Other
12:30 PM
to 1:30 PM
Enhancing Online Music Through Audio Processing
6 Attendees
Location
Austin Convention Center, Room 15
Speaker Rusty Hodge, Greg Ogonowski, Frank Foti, Jake Perrine, Bruce Sharpe
Everyone has experienced having to constantly adjust the volume on 'shuffle' due to differences between loudness levels of recordings. Most music services present music like at random, not as a professional DJ or FM broadcast station would. Songs don't flow together. This panel will talk about using audio processing to "remaster" music for a more consistent listener experience, and why this consistency is important for the listening experience. We'll also talk about the different challenges involved with listening to music in different environments such as in the car or mobile vs in the home. By looking at audio processing tools that over-the-air broadcasters (as well as some webcasters) use, we'll show how music services can improve on these aspects of listening by effectively re-mastering the tracks.
Tags Studio, audioprocessing
12:30 PM
to 1:30 PM
Entrepreneurs in Music
38 Attendees
Location
Austin Convention Center, Room 16B
Speaker Jonas Woost, Kevin Arnold, Eric Garland, Angel Gambino
Not just musicians have talent in the music business; management companies, indie labels, niche record shops and more recently, digital music services, are all full of self made entrepreneurs who embrace the independent state of their businesses. This enthusiasm often comes at the price of long hours and initial low financial reward. Competing with the big players in the industry is often harder than anticipated. Successful business people from different areas of the music industry discuss how they manage their careers and keep up motivation in tricky times.
Tags Other, entrepreneurs
12:30 PM
to 1:30 PM
Fan Analytics for Dummies
18 Attendees
Location
Austin Convention Center, Room 13AB
The growth of fan analytics services, and the technology development to actively engage with and understand your fan base, has provided salvation to artists who typically were not able to afford research being done by big marketing firms. By identifying who your fans are, what social networking sites they visit, what they will pay for and what they want the most, different products can be targeted at different levels of fandom. Today, even an artist with a developing fan base can use these analytics to produce a maintainable cash intake without having to rely purely on on a label and album sales. Learn how to get started as well as the key you need to build, manage and accelerate your fan base and your career.
Tags Other, fananalytics
12:30 PM
to 1:30 PM
Filmmakers Meet Distributors
14 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
SXSW invites indie filmmakers and distributors to get together at The Trade Show Meet Up Pavilion to explore new platforms and methods for film distribution.
Tags Trade Show, #SXSWMeetUp
12:30 PM
to 1:30 PM
Quickies 2: Publishers and Performance Rights
8 Attendees
Location
Austin Convention Center, Room 10B
Speaker Benom Plumb, Brad Aarons, Patrick Moxey, Tom DeSavia, Josh Briggs, Trevor Gale
Income generated from publishing and performance rights is crucial for artists. Chat with people who are committed to getting artists paid fairly and promptly.
Tags Licensing
12:30 PM
to 1:30 PM
SXSW Accelerator: algoriddim GmbH, Air Guitar Ltd, Exfm, Herd
6 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Day Three of SXSW Accelerator is a unique presenting opportunity centered on music-related technology companies only. There will be no carryover of competing companies from Day One or Day Two.
12:30 PM
to 1:30 PM
Tropical Hot Dog Panel
9 Attendees
Location
Austin Convention Center, Room 12AB
The late Don Van Vliet--Captain Beefheart--was controversial in his day, and also the subject of many myths. But nearly everyone agrees now that the man was a visionary who completely overhauled blues and jazz to make music unlike any other. How did he make that music? What was it like for players to learn his music? Which myths are actually true? And why did he leave music to pursue an art career? Band members, friends and relatives celebrate his life and times and massive achievements.
Tags History of Music, beefheart
12:30 PM
to 1:30 PM
You've Built a Social Network, Now What?
39 Attendees
Location
Austin Convention Center, Room 11AB
Speaker Dan Scheinman, Bill Werde, Michael Fiebach, Paul Sinclair
You have 1,000 fans on Facebook and 500 followers on Twitter, but what do you with them? How do musicians keep, engage, and grow their online communities to boost their brand, fuel their inspiration, shape their craft and… ultimately make money?
12:30 PM
to 1:00 PM
Brandon Jenkins
4 Attendees
Location
Opal Divine's Freehouse
Type Unofficial Music
Speaker/Artist(s) Info
Brandon Jenkins
Website http://www.pigeonpublicity.com/
12:30 PM
to 1:30 PM
Clock Opera
35 Attendees
Location
Barbarella
Type Unofficial Music
Outside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
12:30 PM
to 1:05 PM
Cloud Nothings
159 Attendees
Location
Red 7
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
12:30 PM
to 1:00 PM
Hounds Below
27 Attendees
Location
Hole In The Wall
Type Unofficial Music
Speaker/Artist(s) Info
Hounds Below
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
12:30 PM
to 1:15 PM
Hurray for the Riff Raff
16 Attendees
Location
Beauty Bar
12:30 PM
to 1:30 PM
James Yuill
29 Attendees
Location
Barbarella
Type Unofficial Music
Inside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
12:30 PM
to 1:30 PM
K-Flay
8 Attendees
Location
The Phoenix
Type Unofficial Music
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, Free Music, concert, party, K-Flay Cadence Weapon, Sims, The Knux, Hieroglyphics
12:30 PM
to 1:00 PM
12:30 PM
to 1:30 PM
Milagres
3 Attendees
Location
Lipstick 24
Type Unofficial Music
Speaker/Artist(s) Info
AUSTIN BFFS
Wednesday, March 16th: 12 – 6pm
Presented by: The Musebox / Flavorpill / IrockIroll / The Bell House
Location: Lipstick 24 – 606 East 7th Street
DJ sets by DJ RUSS (Flavorpill)
FREE with RSVP
Sponsored by HP COMPUTERS
Tags Free
12:30 PM
to 1:00 PM
RTB2
4 Attendees
Location
Rusty Spurs
Type Unofficial Music
Hello Music & Taylor Guitars Artist to Watch Showcase
Hello Music & Taylor Guitars are sponsoring a day party in Austin with ten artists, drinks, bbq, a guitar giveaway, and a free download of the show.
Website http://www.hellomusic.com
12:30 PM
to 12:55 PM
12:30 PM
to 1:15 PM
The Head and the Heart
172 Attendees
Location
Mellow Johnny's
Type Unofficial Music
KEXP is broadcasting live from Austin, TX during the 2011 South by Southwest Music Conference, March 16th through the 18th. Join us at Mellow Johnny’s Bike Shop for exclusive live sets from Wild Flag, The Head and the Heart, The Black Angels, Yuck, Steve Wynn & The Miracle Three, and more. KEXP DJs Cheryl Waters and Kevin Cole will spin music between live sets.
12:30 PM
to 1:00 PM
TV Torso
20 Attendees
Location
The Stage on Sixth (formerly Radio Room)
12:30 PM
to 1:00 PM
Willie Nile
20 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
12:30 PM
to 7:30 PM
KEXP Live @ SXSW
201 Attendees
Location
Mellow Johnny's
Type Unofficial Party
Speaker/Artist(s) Info
12:30pm ‒ The Head and the Heart
2:30pm ‒ Yuck
4:30pm ‒ Grouplove
6:30pm ‒ Wild Flag
12:40 PM
to 1:10 PM
Cobirds Unite with Maggie Bjorklund
20 Attendees
Location
The Ghost Room
Type Unofficial Music
Riot Act Media Day Party
12:40 PM
to 1:20 PM
Sol.ID
2 Attendees
Location
Barcelona
Type Unofficial Music
Coming soon to SXSW 2011, and it's FREE!
SUB.CONSCIOUS x METHODS NYC
Hosted by
Armanni Reign & Diggadee MC (Methods NYC, Heavyweight Division, ATL, NYC)
Gear by Methods NYC
12:45 PM
to 1:15 PM
Ghost Lapse
4 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
12:45 PM
to 1:30 PM
Matthewdavid
4 Attendees
Location
ND at 501 Studios
12:45 PM
to 1:15 PM
Moonlight Towers
19 Attendees
Location
Elysium
Type Unofficial Music
Speaker/Artist(s) Info
Moonlight Towers
Chicken Ranch's annual day party! Free BBQ while supplies last and great bands. Sponsored by Big Red Retro and Newtek.
Tags bbq, peelander-z, woggles, chicken ranch
12:45 PM
to 1:15 PM
Queen Sea Big Shark
8 Attendees
Location
Emo's Annex
12:45 PM
to 1:15 PM
12:45 PM
to 1:45 PM
12:45 PM
to 1:15 PM
The Lines
1 Attendees
Location
Cheer's
Type Unofficial Music
In association with Sapporo, Batter Blaster and Datapipe, Treehouse Diddly presents emerging national & international performers. Thanks to our supportive sponsors we will be serving up Sapporo Beer and FREE pancakes and waffles from Batter Blaster.
Treehouse Diddly is open to all SXSW badge holders and the general public
12:45 PM
to 1:15 PM
The Romany Rye
31 Attendees
Location
Swan Dive
Type Unofficial Music
Speaker/Artist(s) Info
KEEGAN DEWITT 12-12:30pTHE ROMANY RYE 12:45-1:15pJESSICA LEA MAYFIELD 1:30-2pTHE APACHE RELAY 2:20-2:50pHAYES CARLL 3:10-3:40pCAITLIN ROSE 4-4:30pJASON ISBELL 4:40-5:10pCIVIL WARS 5:30-6p
Part of The Billy Reid & K-Swiss SXSW Shindig
12:45 PM
to 1:15 PM
Violens
60 Attendees
Location
Red 7 Patio
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
12:45 PM
to 1:10 PM
12:50 PM
to 1:20 PM
Le Butcherettes
1 Attendees
Location
Central Presbyterian Church
Type Unofficial Music
Can You Keep A Secret?
Open to the public, free non-alcoholic beverages.
12:50 PM
to 1:30 PM
1:00 PM
to 2:00 PM
Casiokids
124 Attendees
Location
Radio Day Stage Austin Convention Center
Type Music
Artists Casiokids
In an age when virtually everything -- especially music -- is instantly accessible and easily transmitted from anywhere in mere seconds, it's no small wonder that Europe has managed to keep Casiokids to themselves for this long. But, Topp stemning pa lokal bar is poised to place Casiokids on the tips of tongues across the U.S. (Even if most would be hard-pressed to correctly pronounce the album's title!) Hailing from the same celebrated Bergen scene that has produced Datarock and Annie, Casiokids were so-named for the beat-up old keyboards with which the band members first conceived their club-ready sound. Formed with the intention of making electronic music more visual, the band has since added guitar and drums to produce a collection of incredibly catchy tunes often sung in their native Norwegian and influenced by afro-beat, techno and out-and-out pop. Like former tour mates (and now labelmates) of Montreal, Casiokids put on a theatrical live show -- incorporating a blend of shadow puppets, video projections and animal costumes -- that is not to be missed. Whether playing for the truly young (as during a 12-date kindergarten tour in Norway) or the young at heart (at almost all of Europe's largest festivals and on tour with Hot Chip), Casiokids generate the kind of unrestrained party mood that inevitably transforms any audience into a joyous, dancing mass. And yet, apart from a few much-buzzed about performances at CMJ and SXSW, as well as a short headlining tour in Fall 2009, the quintet has remained relatively under the radar stateside -- an undeserved status that will surely be changing soon. Featuring the first Norwegian-language pop music ever to be released in the U.S., Topp stemning pa lokal bar contains the type of addictive melodies, distinctive vocal harmonies and danceable pop hooks that translate flawlessly no matter where you're from. Spanning the widths and breadths of bass heavy pop, synthy dub and darker percussive club moments, Casiokids makes its music felt as much as heard. The songs on Topp stemning palokal bar were previously distributed in Europe via Moshi Moshi, both as part of the label's renowned Singles Club and as a series of double A-sided 7"s. For this debut US release, all eight tracks have been re-mastered and are accompanied by a bonus disc of new material (including six remixes and two covers). With Casiokids, even if you don't understand the words, you'll soon find that the music speaks for itself.
Tags All Ages
1:00 PM
to 2:00 PM
Shilpa Ray & Her Happy Hookers
47 Attendees
Location
Dot Com Day Stage Austin Convention Center
Type Music
Artists Shilpa Ray & Her Happy Hookers
Shilpa Ray’s forearms bulge with blood when she plays her harmonium. “I have strange musical injuries,” she explains, referring to the blisters on her fingers. But none of that stops her from pounding on the accordion-like instrument, which reached the height of its popularity in 19th-century churches. “I always feel like I’m still my 14-year-old self,” she says, explaining her determination to play despite the trauma her music can cause. “I never developed beyond that in my attitude.” Ray’s teenage tendencies are alive and well on Teenage and Torture, her second full-length with Shilpa Ray and Her Happy Hookers, which will be released in early 2011 on Knitting Factory Records. A collection of 10 savage and sultry blues-influenced songs, the album finds Ray eviscerating her subjects (and often spilling her own guts) with the kind of sharp-tongued, smart-assed angst that keeps juvenile detention centers in business. Songs like “Hookers” and “Genie’s Drugs” aren’t dealing with kid-sized issues, but no matter the situation, Ray says, “I always have that gut reaction the way that teenagers do.” Growing up in central New Jersey, at 6 years old Ray picked up both the harmonium and piano at the insistence of parents who wanted her to learn classical Indian music. “I really wanted to play guitar and my parents said no,” Ray says. “But I had the harmonium, so I would learn chords to songs that I liked and start to play.” At 16 she taught herself how to play The Velvet Underground’s “I’ll Be Your Mirror,” but it wasn’t until a few years later that she worked up the nerve to perform in front of other people. Settling in New York City with no idea how to form a band, Ray frequented open mic nights at the East Village’s legendary Sidewalk Cafe, where she performed solo. “I started going to Sidewalk because I didn’t fit into any scene and it seemed like there you can be anybody and still get a shot,” she says. “So I went and I sang a song a capella and they asked if I played an instrument and I told them about the harmonium, so they said if you bring this harmonium down, we’ll give you a show.” Ray would soon form her first band, Beat The Devil. While the group was met with early success and local acclaim, winning great praise from many observers including Brooklyn Vegan and the New York Times, they disbanded shortly before the release of their first and only album. Initially Ray decided to continue on as a solo act, but she soon began enlisting the help of musicians she had met while playing out. Eventually the line up began to solidify and Shilpa Ray and Her Happy Hookers was formed. In 2009, the group released the self-financed album A Fish Hook, An Open Eye and the excitement for Ray and her unique artistry picked up where it had left off. “Following the demise of her previous band,” wrote the New Yorker,” Ray has struck out on her own, further showcasing her seemingly indestructible vocal chords. She screams, growls, and snarls her way through the screeching muck of oil-stained garage rock and backwoods blues, cresting just above the waves of a sonic tumult that threatens to consume her minuscule frame. This tenuous command of a raucous sound makes for a volatile breed of rock and roll.” Shilpa Ray and Her Happy Hooker’s latest album, Teenage and Torture, both refines and expands upon the arresting qualities of their first release. The result, “isn’t as thrown together as the first one,” says Ray. “The first record was like a series of thoughts, this is one big thought. You’ll slip into a different world when you hear this.” Recorded with Black Dirt Studios’ Jason Meagher at Seizure’s Palace in Gowanus, Brooklyn, the songs on Teenage and Torture are dark, sardonic looks inside Ray’s own world and obsessions, augmented by the musical styling of her Happy Hookers—Nick Hundley on bass, Andrew Bailey on guitar and John Adamski on drums and percussion, and featuring Greg Lewis on organ, Jonathan Lam on pedal steel and Andrew Hoepfner on vocals and keys. “Most of the time when I write songs, they’re semi-autobiographical,” says Ray, “but they’re also taking situations and trying to understand things that I have a hard time understanding,” she says. “ When I wrote ‘Genie’s Drugs,’ it was about this dude I used to date who was dating every other chick on my block. One day I said, ‘I don’t want you to see this Genie girl, why do you see her?’ and he told me, ‘Well, she’s got the good drugs.’ And I thought it would be great to write a love song about I’m so poor that I can’t afford the drugs to keep him around.” On another standout track, “Liquidation Sale,” Ray mocks herself for feeling down. “I could not take myself seriously writing a blues song,” she says, “so a lot of those lyrics are me making fun of myself and how fake I am being by even writing it. At the same time, I’m like everybody else, I want that window to complain.” Blood and blisters be damned, on Teenage and Torture, Shilpa Ray and Her Happy Hookers have some things to say, and you’ve got n
Tags All Ages
1:00 PM
to 2:00 PM
Greg Kot
5 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Greg Kot, author and Chicago Tribune music critic, will be stopping by the SX Bookstore to greet registrants and sign copies of his book Ripped: How the Wired Generation Revolutionized Music.
1:00 PM
to 2:00 PM
Invasion of the DJs
4 Attendees
Location
Austin Convention Center, Exhibit Hall 2
Join Ableton's Huston Singletary and Rane's DJ Big Wiz as they discuss and perform the in's & out's of The Bridge from Serato & Ableton. Followed by a custom DJ set from DJ Big Wiz.
Tags Gear Alley
1:00 PM
to 2:00 PM
Next Stage: The Art of Transmedia Storytelling
8 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
The Art of Transmedia Storytelling:Justin Wilkes, @radical.media’s Executive Vice President of Media and Entertainment, whose credits include "Master Class," the critically acclaimed series on OWN and the long-running series "Iconoclasts", documentaries on Jay Z ("Fade to Black"), Drake ("Better Than Good Enough") and Nicki Minaj ("My Time Now), will take us through the process, challenges, and opportunities of transmedia storytelling. Joining him will be Grammy-nominated recording artist Kenna, to discuss Summit on the Summit, a once-in-a-lifetime adventure, exposing a new knowledge and engagement in the struggle to address and solve the global clean water crisis. radicalmedia.com
Tags Trade Show, #SXSW@radical
1:00 PM
to 1:45 PM
Darryl Lee Rush
2 Attendees
Location
Opal Divine's Freehouse
Type Unofficial Music
Speaker/Artist(s) Info
Darryl Lee Rush
Website http://www.pigeonpublicity.com/
1:00 PM
to 1:45 PM
1:00 PM
to 2:00 PM
Eve & The Exiles
3 Attendees
Location
Ginger Man
Type Unofficial Music
Presented by Saint Arnold Brewing Co. and Steady Boy Records
1:00 PM
to 1:30 PM
Fredster (DJ)
2 Attendees
Location
Palm Door
1:00 PM
to 1:30 PM
Futurebirds
26 Attendees
Location
The Stage on Sixth (formerly Radio Room)
1:00 PM
to 1:30 PM
Ham Sandwich
32 Attendees
Location
Hole In The Wall
Type Unofficial Music
Speaker/Artist(s) Info
Ham Sandwich
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
1:00 PM
to 1:30 PM
Jamie Woon
51 Attendees
Location
Mohawk
Type Unofficial Music
The Windish Agency / Laneway Festival / Eat Your Own Ears / Austinist present AUSTIN OR BUST! Sponsored by Feiyue and Scion.
1:00 PM
to 1:30 PM
Kevin Welch
7 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
1:00 PM
to 2:00 PM
Kids of 88
13 Attendees
Location
Lipstick 24
Type Unofficial Music
Speaker/Artist(s) Info
AUSTIN BFFS
Wednesday, March 16th: 12 – 6pm
Presented by: The Musebox / Flavorpill / IrockIroll / The Bell House
Location: Lipstick 24 – 606 East 7th Street
DJ sets by DJ RUSS (Flavorpill)
FREE with RSVP
Sponsored by HP COMPUTERS
Tags Free
1:00 PM
to 1:30 PM
1:00 PM
to 1:30 PM
1:00 PM
to 2:00 PM
Morning Teleportation
34 Attendees
Location
Waterloo Records
Type Unofficial Music
Part of Waterloo Records SXSW Showcase
1:00 PM
to 1:30 PM
Scott Bartenhagen:
Location Rusty Spurs
Location Rusty Spurs
Type Unofficial Music
Hello Music & Taylor Guitars Artist to Watch Showcase
Hello Music & Taylor Guitars are sponsoring a day party in Austin with ten artists, drinks, bbq, a guitar giveaway, and a free download of the show.
Website http://www.hellomusic.com
1:00 PM
to 1:30 PM
The Lonesome Heroes
8 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
1:00 PM
to 1:30 PM
TV Torso
16 Attendees
Location
The Stage on Sixth (formerly Radio Room)
1:00 PM
to 6:00 PM
Eventbrite At the Empire Auto
73 Attendees
Location
Empire Auto Garage
Type Unofficial Party
Live Graffiti art by Darm Darm
Poster art installation by Billy Bishop of Obsolete Industries
Live t-shirt screen printing
Greaser makeovers
Drinks sponsored by: Dos Equis
Sweet Leaf Tea, Retro Big Red, and Waialua Soda
21+ to enter
1:00 PM
to 6:00 PM
Saint Arnold Brewing's 1st Annual Texas Day Party!
95 Attendees
Location
Ginger Man
Type Unofficial Party
Saint Arnold celebrates Texas Music at SXSW!
Free-to Pies! Tasty Texas Ales! Fine Texas Music!
- Eve & The Exiles(1p)
- Thunderchiefs(2p)
- Al Staehely & 10K Hrs.(3p)
- Ugly Beats(4p)
- The Freddie Steady 5(5p)
1:00 PM
to 7:30 PM
Shout It Out Loud Music + GBH SXSW 2011 Afternoon Party
76 Attendees
Location
Palm Door
Type Unofficial Party
Speaker/Artist(s) Info
1:00pm-1:30pm Fredster (DJ)
1:30pm-1:55pm Hooray For Earth (live)
1:55pm-2:20pm Fredster (DJ)
2:20pm-2:45pm Hussle Club (live)
2:45pm-3:10pm LexiconDon (DJ)
3:10pm-3:35pm Those Dancing Days (live)
3:35pm-4:00pm Night Vision (DJ)
4:00pm-4:30pm Ringo Deathstarr (live)
4:30pm-5:00pm Night Vision (DJ)
5:00pm-5:30pm Anamanaguchi (live)
5:30pm-6:00pm Thomas-Austin (DJ)
6:00pm-6:30pm Brahms (live)
6:30pm-7:00pm Rusty Lazer (DJ)
7:00pm-7:30pm Ford & Lopatin (live)
GBH is joining forces with Shout Out Loud Music for their 5th Annual SXSW Afternoon Party. No cover with RSVP. Free Lone Star while supplies last. Photos by Jimmy Kim. Sponsored in part by Karousel.
1:00 PM
to 6:00 PM
Texas Sized Tumblr MeetUp
107 Attendees
Location
Clive's
Type Unofficial Party
We're going to Texas for SXSW and if you're on Tumblr, we want to meet you. Come on down to CliveBar for a Texas-sized meetup.
We're giving away hundreds of Tshirts, thousands of buttons and a whole mess of stickers. Get Excited Y'all, we got some kegs!
(until they run out)
Clive Bar
Corner of Rainey & Davis Street
SXSW Soundtrack provided by OperationEveryBand
****Must be 21 or older****
Tags 21+, free booze, free Tshirts
1:00 PM
to 8:00 PM
1:15 PM
to 1:45 PM
1:15 PM
to 1:40 PM
1:15 PM
to 1:45 PM
Fredrik
40 Attendees
Location
Emo's Annex
1:15 PM
to 2:00 PM
Grass Widow
41 Attendees
Location
Beauty Bar
Type Unofficial Music
Speaker/Artist(s) Info
Grass Widow
Beat the mad rush and hear the week's best bands early at eMusic's SXSW Day Party. We've got a Beauty Bar bill custom-built to amaze.
Space is limited, so inclusion on the guest list will be first-come, first-served. RSVP now! The list closes Tuesday, March 1st. We'll send a confirmation by March 4th.
From 12-2PM, we'll have free food and drinks for you and your guest, plus surprises and eMusic swag. More importantly: you'll get to hear some of the most exciting bands in independent music.
Must be 21 years or older to attend.
1:15 PM
to 1:55 PM
Pictureplane
40 Attendees
Location
Red 7
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
1:15 PM
to 2:15 PM
The Golden Ghosts
3 Attendees
Location
Barbarella
Type Unofficial Music
Inside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
1:15 PM
to 1:45 PM
Twin Shadow
223 Attendees
Location
Mohawk Patio
Type Unofficial Music
The Windish Agency / Laneway Festival / Eat Your Own Ears / Austinist present AUSTIN OR BUST! Sponsored by Feiyue and Scion.
1:15 PM
to 2:15 PM
Xylos
6 Attendees
Location
Barbarella
Type Unofficial Music
Outside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
1:20 PM
to 2:00 PM
Eshin
3 Attendees
Location
Barcelona
Type Unofficial Music
Coming soon to SXSW 2011, and it's FREE!
SUB.CONSCIOUS x METHODS NYC
Hosted by
Armanni Reign & Diggadee MC (Methods NYC, Heavyweight Division, ATL, NYC)
Gear by Methods NYC
1:20 PM
to 2:10 PM
Uncle Lucius
9 Attendees
Location
threadgills world headquarters
Type Unofficial Music
Speaker/Artist(s) Info
Uncle Lucius
It is Year 4, as once again Music Fog takes the stage in the Saloon Room at Threadgill's WHQ(AKA&. the back room, on the stage against the ruby velvet curtains,) 301 W. Riverside, in South Austin TX. It is an unofficial showcase so no badges or wristbands are necessary, just a desire to eat some good ole homemade food, and see some cooking music. We at Music Fog put the four day schedule together, and our video cameras will be rolling as we gather content for www.musicfog.com. Most times we do our thing behind closed doors, but this gig, we invite you to come and hang in the room for our taping. The Music Fog Motto, after all, is "How Hard Could It Be&.." and the answer, at least when we come to Threadgills is, "Pretty Damn Easy!" What with onsite parking, air conditioning, any drink of any color that you might want, Southern home-style fare with loads of vegetables, and the ever important indoor plumbing with those fancy new 'no hands towel machines. I don't know, they just intrigue me! And really, why would you even think of going anywhere else?
1:25 PM
to 2:00 PM
Screaming Females
86 Attendees
Location
Red 7 Patio
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
1:25 PM
to 1:50 PM
1:30 PM
to 1:45 PM
1:30 PM
to 3:06 PM
1:30 PM
to 1:32 PM
1:30 PM
to 1:36 PM
1:30 PM
to 1:31 PM
1:30 PM
to 1:34 PM
1:30 PM
to 1:38 PM
1:30 PM
to 1:40 PM
1:30 PM
to 1:41 PM
1:30 PM
to 2:54 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:34 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:41 PM
1:30 PM
to 1:34 PM
1:30 PM
to 2:00 PM
Battle Circus
4 Attendees
Location
Aussie's Grill and Beach Bar
Type Unofficial Music
Speaker/Artist(s) Info
Battle Circus
Presented by:
WeAre78704.com
The Australian American Chamber of Commerce – Houston www.aacc-houston.org
Dart Music International http://dartmusicinternational.org/
Tags free show, Australia, New Zealand, South Africa, Chile, Peru
1:30 PM
to 2:00 PM
Beautiful Supermachines
4 Attendees
Location
Elysium
Type Unofficial Music
Speaker/Artist(s) Info
Beautiful Supermachines
Chicken Ranch's annual day party! Free BBQ while supplies last and great bands. Sponsored by Big Red Retro and Newtek.
Tags bbq, peelander-z, woggles, chicken ranch
1:30 PM
to 2:30 PM
Cadence Weapon
14 Attendees
Location
The Phoenix
Type Unofficial Music
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, Free Music, concert, party, K-Flay Cadence Weapon, Sims, The Knux, Hieroglyphics
1:30 PM
to 2:00 PM
Day vs Night
3 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
1:30 PM
to 2:00 PM
Goes Cube
18 Attendees
Location
Hole In The Wall
Type Unofficial Music
Speaker/Artist(s) Info
Goes Cube
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
1:30 PM
to 2:00 PM
Headless Horseman
9 Attendees
Location
Liberty
Type Unofficial Music
Bridge Club Music 2nd Annual Party Jam
presented by EventSeekr
FREE Unofficial Opening Day Bash with
GREAT BANDS / FREE BEER / GIVEAWAYS / GAMES
EAST SIDE KING food trailer on-site / MORE SURPRISES IN-STORE!
LINE UP:
The Hood Internet
Keepaway
BRAHMS
Penguin Prison
Dominique Young Unique
Headless Horseman
Neiliyo
+ more TBA
DJ sets: Tecla + Sensual Harassment
www.twitter.com/bridgeclubmusic
Start your SXSW off with a bang and come along to this free, no badge-required opening day fiesta featuring some of the festival's most anticipated bands.
Enjoy FREE BEER, as well as affordable and delightful fare from Austin's Award-Winning food trailer, East Side King, recently featured on Anthony Bourdain's "No Reservations".
Get there early to grab the great giveaways and to check out the surprises we have in store!
Special thanks to our amazing sponsors: EventSeekr and MusicMyne.
1:30 PM
to 2:00 PM
Hooray for Earth
21 Attendees
Location
Palm Door
1:30 PM
to 2:00 PM
Jessica Lea Mayfield
144 Attendees
Location
Swan Dive
Type Unofficial Music
Speaker/Artist(s) Info
KEEGAN DEWITT 12-12:30pTHE ROMANY RYE 12:45-1:15pJESSICA LEA MAYFIELD 1:30-2pTHE APACHE RELAY 2:20-2:50pHAYES CARLL 3:10-3:40pCAITLIN ROSE 4-4:30pJASON ISBELL 4:40-5:10pCIVIL WARS 5:30-6p
Part of The Billy Reid & K-Swiss SXSW Shindig
1:30 PM
to 2:15 PM
Laurel Halo
9 Attendees
Location
ND at 501 Studios
1:30 PM
to 2:00 PM
Operator Please
21 Attendees
Location
Lipstick 24
1:30 PM
to 2:30 PM
Operator Please
4 Attendees
Location
Lipstick 24
Type Unofficial Music
Speaker/Artist(s) Info
AUSTIN BFFS
Wednesday, March 16th: 12 – 6pm
Presented by: The Musebox / Flavorpill / IrockIroll / The Bell House
Location: Lipstick 24 – 606 East 7th Street
DJ sets by DJ RUSS (Flavorpill)
FREE with RSVP
Sponsored by HP COMPUTERS
Tags Free
1:30 PM
to 2:00 PM
Or, the Whale
21 Attendees
Location
Cheer's
Type Unofficial Music
In association with Sapporo, Batter Blaster and Datapipe, Treehouse Diddly presents emerging national & international performers. Thanks to our supportive sponsors we will be serving up Sapporo Beer and FREE pancakes and waffles from Batter Blaster.
Treehouse Diddly is open to all SXSW badge holders and the general public
1:30 PM
to 2:00 PM
1:30 PM
to 2:00 PM
Small Ponds
8 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
1:30 PM
to 2:00 PM
The Wealthy West (Brandon Kinder)
4 Attendees
Location
The Stage on Sixth (formerly Radio Room)
1:30 PM
to 2:00 PM
Thomas Wynn & The Believers
3 Attendees
Location
Rusty Spurs
Type Unofficial Music
Hello Music & Taylor Guitars Artist to Watch Showcase
Hello Music & Taylor Guitars are sponsoring a day party in Austin with ten artists, drinks, bbq, a guitar giveaway, and a free download of the show.
Website http://www.hellomusic.com
1:30 PM
to 2:00 PM
1:30 PM
to 5:00 PM
Treehouse Diddly SXSW Day Party
36 Attendees
Location
Cheer's
Type Unofficial Party
Speaker/Artist(s) Info
3:00pm These United States
1:40 PM
to 2:10 PM
1:40 PM
to 2:10 PM
Dom
1 Attendees
Location
Central Presbyterian Church
Type Unofficial Music
Can You Keep A Secret?
Open to the public, free non-alcoholic beverages.
1:45 PM
to 2:45 PM
Sondre Lerche
51 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Stop by the SX Bookstore to meet SXSW Panelist and Showcasing Artist, Sondre Lerche.
1:45 PM
to 2:15 PM
Aunt Martha
2 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
1:45 PM
to 2:30 PM
1:45 PM
to 2:30 PM
1:45 PM
to 2:15 PM
Weekend
79 Attendees
Location
Emo's Annex
1:50 PM
to 2:20 PM
Follow That Bird
16 Attendees
Location
The Ghost Room
Type Unofficial Music
Riot Act Media Day Party
2:00 PM
to 3:00 PM
Woodsman
33 Attendees
Location
Dot Com Day Stage Austin Convention Center
Type Music
Artists Woodsman
Woodsman is an experimental ambient post-psychedelic band based in Denver, CO. The quartet contains two totemic percussionists and two sonic animators who employ electric guitars, feedback loops, and recorded samples to build the dreamy astral soundscapes that define Woodsman’s sound. Influenced by hazy mountain passes, the cinema of Stan Brakhage, and early 1970’s improvisational recordings by Miles Davis Woodsman has crafted aural offerings that are uniquely their own.
Tags All Ages
2:00 PM
to 3:00 PM
Ximena Sariñana
32 Attendees
Location
Radio Day Stage Austin Convention Center
Type Music
Artists Ximena Sariñana, !!!
Ximena Sariñana When Mexican vocalist Ximena Sariñana released her debut solo album, Mediocre, in 2008, Rolling Stone gave it four stars and praised it as “one of the strongest debuts from a female singer-songwriter since Norah Jones’ Come Away With Me.” Recording the Spanish-language album was a natural step for Sariñana, who had risen to fame in her homeland as a child actress and had fronted a successful indie band for four years. “In Mexico, people believed in me as an artist,” says the fully bilingual 25-year-old. So when she began thinking about recording an album in English she was confronted with a tough decision: “Either stay in my country, where everyone knows who I am, or start from scratch and convince people that I’m worth it.” She chose the latter. The result is a collection of songs that showcase her deep, striking voice, smart, thoughtful lyrics and offbeat personality. “I think of albums as Polaroid pictures of who I was at that given moment,” says Sariñana. “All the songs are a bit dark. They capture a sort of general doom that I try to compensate with humor,” she says. The lead single, “Different,” opens with a playful whistle but is really an apology to listeners “about maybe not expressing myself clearly because of my different nationality,” while “Bringing Us Down” was inspired by the poem “Candles” by Greek poet Constantine P. Cavafy and deals with growing older and looking back at the fading past. The album not only reflects Sariñana’s wise-beyond-her years demeanor, but also the kind of sonic growth and experimentation expected from a risk-taker. “Everything was about forcing myself out of my comfort zone,” says the singer, having leapt beyond her usual stripped down, mellow arrangements and into more daring musical territory. “I wanted quicker, bigger sounding songs and more bass and electronic instruments,” says Sariñana, who plays the piano throughout. “I needed to be able to move to it on stage.” To help accomplish this, she enlisted producers Greg Kurstin (Lily Allen, Devo, The Bird and the Bee), Dave Sitek (TV on the Radio, Yeah Yeah Yeahs) and Natalia Lafourcade. Recorded in Los Angeles, the songs are indeed snapshots; vignettes of events and emotions ornamented by lush arrangements and lightened by occasional whimsy. “Common Ground” is exalted with bells and space drums and “Wrong Miracle” includes circuit-bent children’s toys and footsteps on gravel. “Echo Park,” one of the last songs recorded, was built around a Casio drum machine and the need for a little comic relief. “I wanted to write something that was going to make me laugh. I didn’t want to go too deep or serious like I usually do,” says Sariñana. “I decided to make fun of how girls, especially in my world, always fall for guys in a band.” “Tu Y Yo” (You and Me) is the only song on the album sung entirely in Spanish. “My mother language and the country where I live in is such an important part of who I am,” says Sariñana, who was born in Guadalajara and raised partly in LA before moving to Mexico City. Raised in a highly creative family—her mother is a screenwriter and her father is a film director and producer—instilled a love of the arts in her early on. “I was four years old when I started acting,” says Sariñana, a natural-born entertainer who became a household name in Mexico by appearing in 11 films (among them box office hit Amar Te Duele and film festival winner Dos Abrazos) as well as three prime time telenovelas. An early discovery of jazz greats like Ella Fitzgerald ignited her love of music, and at age 15 she began studying at Mexico’s Academia de Musica Fermatta. At 17, she honed her vocal skills during a five-week program at Boston’s renowned Berklee College of Music and then began fronting a jazz-funk fusion band called Feliz No Cumpleaños (Happy Un-Birthday) which “made a bit of noise in the underground,” as she puts it. She also brought together her loves of film and music on occasion, co-writing and singing three songs on the Amar Te Duele soundtrack (which stayed on the Top 10 Soundtracks list in Mexico for 10 years) and acting as music supervisor for several films. By the time Mediocre was released, Ximena’s status as a artist was already cemented; the record debuted at number one in Mexico and went platinum soon after. Mediocre reached #10 on the Billboard Latin Pop Chart, #38 on the Billboard Latin Album Chart and Ximena was the only Latin artist in iTunes Best 10 Albums of 2008. She won the Best New Artist Award in the Premios MTV Latinoamerica 2008 (Latin MTV Awards) and received three Latin Grammy Nominations for Best New Artist, Best Alternative Song and Producer of the Year. Mediocre also received a Grammy nomination for Best Latin Rock or Alternative Album. Despite her successes, Sariñana has no expectations when it comes to her English-language debut. “It’s my first record to a lot of people. I just hope listeners can hear the honesty in the album,” she says. “I titled it after myself because my name keeps it close to me and who I am as an artist and a person.” It’s a name many will come to recognize soon enough.
Tags All Ages
2:00 PM
to 3:00 PM
Daniel Johnston - The First Fifty Years
36 Attendees
Location
Austin Convention Center, Room 9ABC
Speaker Louis Black, Kathy McCarty, John Kunz, Dick Johnston, David Thornberry, Thomas Gimbel, Kathy McCarty Thornberry
Daniel Johnston's story as an artist takes him from the McDonald's at Austin's Dobie Mall to the Whitney Museum of Art. His songs are sophisticated and intense. Austin's musicians and writers have always been admiring and protective of Johnston. In this panel, associates and collaborators recount the first fifty years, hoping for at least fifty more. Special appearance by Daniel Johnston himself.
Tags hihowareyou
2:00 PM
to 3:00 PM
Eight Things That Hip-Hop Taught America
27 Attendees
Location
Austin Convention Center, Room 17AB
Speaker Dan Charnas, Rob Stone, Elliott Wilson
Some endlessly debate the downside of hip-hop, but the genre has also contributed to the music industry and America as a whole. Using the book "The Big Payback: The History of the Business of Hip-Hop" as a touchstone, experts will examine eight effects that hip-hop has has on our culture and society. They include: the desegregation of the music business, the browning of America, the birth of the "street team," the super-empowered artist-mogul, the breaking of the Hollywood color barrier, and, of course, the election of Barack Obama.
Tags History of Music, eightthings
2:00 PM
to 3:00 PM
Flatstock 29 Presented By Rovi
21 Attendees
Location
Austin Convention Center, Ballroom A, B, C
Co-presented by the American Poster Institute (API) and SXSW, Flatstock 29 will display the works of more than 100 artists from across North America and the globe. The exhibition is free and open-to-the-public running March 16-19 and features posters representing decades of styles, colors and techniques for sale. Show up early and be ready to be overwhelmed with amazing posters. (You might want to bring some dough since you won't want to leave empty handed!) The exhibition is free and open to the public.
2:00 PM
to 3:00 PM
I Love College: Booking College Shows and Festivals
23 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Patrick Moore, Matthew Morgan, Dwayne Elliott
There are few demographics more passionate about music than college students, and as such, there are few more exciting places to be than a concert on a college campus. Campus shows and festivals are becoming increasingly lucrative for artists, and more colleges are looking into developing music programming on their own campuses. What are the booking processes and benefits for colleges, and for artists touring the college circuit?
Tags Touring-Venues, ilovecollege
2:00 PM
to 3:00 PM
2:00 PM
to 3:00 PM
Mentor Session 1
4 Attendees
Location
Austin Convention Center, Room 10B
Speaker Brian Rosenblatt, Charles Slomovitz, Joe Priesnitz, Seth Hubbard, Shaun Barrett, Valerie Denn, Alisa Coleman, Julie Yannatta, Leah Selvidge
Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in ten-minute increments. You can only sign up for sessions on the day that they are held.
Tags Other
2:00 PM
to 3:00 PM
Mobile Music Moves to the Cloud
25 Attendees
Location
Austin Convention Center, Room 11AB
The trend towards shared services, also known as the cloud, is already impacting the world of mobile music in a dramatic way. Instead of paying for individual tracks, some of the most ardent music lovers are choosing to stream music from hosted services. This trend will create new opportunities for companies in the mobile music space, including new partnerships with music providers who can enable users to listen immediately. What role will music discovery services can play in helping consumers enter into and navigate through these huge celestial jukeboxes?
Tags Late Entry, mobilecloud
2:00 PM
to 3:00 PM
Next Stage: indieWIRE Interviews
1 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Check out indieWIRE's afternoon chat series with SXSW Film Festival talent on the Next Stage from 2pm to 3pm Monday through Thursday. Wednesday’s schedule is 2:10pm Terry McMahon (Charlie Casanova), Matt D'Elia (American Animal), Evan Glodell (Bellflower); 2:35pm Janet Grillo (Fly Away) www.indiewire.com
Tags Trade Show, #SXSWNextStage
2:00 PM
to 3:00 PM
Our Band Could Still Be Your Life
31 Attendees
Location
Austin Convention Center, Room 16B
Speaker Michael Azerrad, Mookie Singerman, Merrill Garbus, Ahmed Gallab, Scott Plagenhoef, Jarrett Dougherty
2011 marks the tenth anniversary of Our Band Could Be Your Life: Scenes from the American Indie Underground 1981-1991. The book is not only still in print, but is selling more than it did in the first few years of its publication. Members of some of today's most acclaimed bands and labels discuss not only the impact of the book on their careers but the enduring legacy of the American indie scene of the '80s, and how the infrastructure and philosophy does (and sometimes doesn't) live on in today's indie world.
Tags History of Music, ourband
2:00 PM
to 3:00 PM
Producing Killer Videos Without the MTV Budget
26 Attendees
Location
Austin Convention Center, Room 16A
Speaker Jason Hsiao, Tom Hartle, Naveen Jain, Matthew Mills, Mike Rosenthal
It's now possible for musicians to shoot and produce their own professional quality music videos at a fraction of the price it would cost to pay a pro production crew. As a result, the promotion and reach of their music videos go a lot farther, faster, and for less. For bands that don't have huge budgets, there are tech tools out there to help. An ex-MTV producer turned online video company co-founder discusses the latest technology, and, how to spread the word far and wide via social media.
Tags Marketing, killervideos
2:00 PM
to 3:00 PM
Speed Trials
4 Attendees
Location
Austin Convention Center, Room 12AB
The first timed speed trial panel discussion ever for SXSW. Each panelist will have 2 minutes to define a particular idea, concept, and/or issue important to the aspiring musician, band member, club owner, and/or record label wannabe. Just 5 quick minutes will be set aside for opening introductions, and 20 minutes will be set aside for questions at the end. Many of these topics are controversial, so discussion is bound to be lively. Topics will include copyrights, royalties, fair use, publishing, licensing and more.
Tags Legal, speedtrials
2:00 PM
to 3:00 PM
SXSW Accelerator: Next Big Sound, RootMusic, Roqbot, Shuffler.fm
19 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Day Three of SXSW Accelerator is a unique presenting opportunity centered on music-related technology companies only. There will be no carryover of competing companies from Day One or Day Two.
2:00 PM
to 3:00 PM
SXSW Featured Speaker: Andrew W.K.
34 Attendees
Location
Austin Convention Center, Room 18ABC
Speaker Andrew Wilkes-Krier
Noted recording artist, performer and television host Andrew W.K. delivers a talk that is equal parts motivational speech and performance art. Party tips and practical advice will be offered.
Tags partyhard
2:00 PM
to 3:00 PM
¿Por qué los artistas alternativos latinoamericanos no son protagonistas globales?
3 Attendees
Location
Austin Convention Center, Room 10A
Speaker Fabrizio Onetto, Humberto Carmona, Hector Castillo, Federico Ponce de Leon, Yamil Rezc, Antonio Hernandez
Los países latinoamericanos han desarrollado excelentes artistas alternativos desde hace décadas, y con esto no nos referimos a artistas como Shakira, Juanes, Ricky Martin o Maná; nos referimos a los otros artistas, a los "alternativos". Algunos de estos actos exitosamente han logrado convertirse en íconos populares en sus propios países e incluso en la gigantesca región que es Latinoamérica, pero parece una utopía que alguna de estas estrellas regionales puedan tener una oportunidad de ser un verdadero protagonista en la arena internacional, principalmente en los mercados que dominan la escena mundial de la música como Estados Unidos, Japón y/o Europa. ¿Por qué los artistas alternativos latinoamericanos ( por falta de un mejor término ) no son protagonistas globales? Expertos en el tema compartirán sus experiencias e impresiones para lograr entender este fenómeno y generar ideas que ayuden a lograr algún día revertirlo. A petición de los organizadores, este panel será el primero en los 25 años de historia de SXSW en el que se expondrá el tema a tratar totalmente en español.
Tags alternativos
2:00 PM
to 2:40 PM
Atlantic Connection
2 Attendees
Location
Barcelona
Type Unofficial Music
Coming soon to SXSW 2011, and it's FREE!
SUB.CONSCIOUS x METHODS NYC
Hosted by
Armanni Reign & Diggadee MC (Methods NYC, Heavyweight Division, ATL, NYC)
Gear by Methods NYC
2:00 PM
to 2:30 PM
Cloud Control
50 Attendees
Location
Mohawk
Type Unofficial Music
The Windish Agency / Laneway Festival / Eat Your Own Ears / Austinist present AUSTIN OR BUST! Sponsored by Feiyue and Scion.
2:00 PM
to 3:00 PM
DJ Disco Tits
Location Top Drawer Thrift
Location Top Drawer Thrift
Type Unofficial Music
Speaker/Artist(s) Info
DJ Disco Tits
Part of TOP ROCK: A multi-media day party benefiting Project Transitions
2:00 PM
to 2:45 PM
Friendly Fires
176 Attendees
Location
Shangri-La
Type Unofficial Music
Part of the IAMSOUND 2011 Showcase
2:00 PM
to 2:30 PM
Golden Dogs
26 Attendees
Location
Hole In The Wall
Type Unofficial Music
Speaker/Artist(s) Info
Golden Dogs
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
2:00 PM
to 2:30 PM
Jamestown Revival
Location Rusty Spurs
Location Rusty Spurs
Type Unofficial Music
Hello Music & Taylor Guitars Artist to Watch Showcase
Hello Music & Taylor Guitars are sponsoring a day party in Austin with ten artists, drinks, bbq, a guitar giveaway, and a free download of the show.
Website http://www.hellomusic.com
2:00 PM
to 2:45 PM
JEFF the Brotherhood
96 Attendees
Location
Beauty Bar
2:00 PM
to 3:00 PM
Megaphonic Thrift
9 Attendees
Location
Lipstick 24
Type Unofficial Music
Speaker/Artist(s) Info
AUSTIN BFFS
Wednesday, March 16th: 12 – 6pm
Presented by: The Musebox / Flavorpill / IrockIroll / The Bell House
Location: Lipstick 24 – 606 East 7th Street
DJ sets by DJ RUSS (Flavorpill)
FREE with RSVP
Sponsored by HP COMPUTERS
Tags Free
2:00 PM
to 2:30 PM
Megaphonic Thrift
11 Attendees
Location
Lipstick 24
2:00 PM
to 3:00 PM
Poema
5 Attendees
Location
PureVolume House
2:00 PM
to 2:25 PM
2:00 PM
to 2:30 PM
The Civil Wars
116 Attendees
Location
The Stage on Sixth (formerly Radio Room)
2:00 PM
to 2:30 PM
The Hobart Brothers & Lil' Sis Hobart
26 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
2:00 PM
to 2:30 PM
2:00 PM
to 3:00 PM
Thunderchiefs
3 Attendees
Location
Ginger Man
Type Unofficial Music
Presented by Saint Arnold Brewing Co. and Steady Boy Records
2:00 PM
to 3:00 PM
Totally Enormous Extinct Dinosaurs
27 Attendees
Location
Barbarella
Type Unofficial Music
Inside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
2:00 PM
to 3:00 PM
WILD FLAG
121 Attendees
Location
Waterloo Records
Type Unofficial Music
Part of Waterloo Records SXSW Showcase
2:00 PM
to 3:00 PM
Young Legionnaire
5 Attendees
Location
Barbarella
Type Unofficial Music
Outside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
2:00 PM
to 7:00 PM
Big Love Archives presents Invisible Cities: Mapping Media in Underground Art & Music
25 Attendees
Location
Dub Academy
Type Unofficial Party
Speaker/Artist(s) Info
2-4 MULTIMEDIA INSTRUCTIONAL with Ableton certified instructor Joseph 'Pailo' Cerimelli + VISUAL ART PRESENTATION with Sean Curtis Patrick
4-6 PANEL / Open Forum with Larisa 'DJ Ripley' Mann of Surya Dub SF, Andrew 'soundfounder' Brown of Exploded Drawing, Johnny 'IO' Shih of Tx's first dubstep event Weight, Deena Oh of Switched On & others, and singer/songwriter Katie Gray.
6-7 MEDIA SOIREE No badges or wristbands. Musik and visuals by a very special guest. Local swag.
Sponsored by Buddha's Brew, Rhythm Superfoods, and Fearless Chocolate.
Big Love Archives
presents
INVISIBLE CITIES: Mapping Media In Underground Art & Music
2-4pm INSTRUCTIONAL
4-6pm PANEL / Open forum
6-7pm MEDIA SOIREÉ
Unofficial SxSW media + music event // FREE with RSVP
Sponsored by Dub Academy, Switched On Electronics, Buddha's Brew, Rhythm Superfoods, and Fearless Chocolate
http://bitURL.net/biglovesxsw2011
********************************************
INSTRUCTIONAL + PRESENTATION LINEUP
2-4PM
JOSEPH 'Pailo' CERIMELLI & Others
{Ableton/ Livid Instruments/ Out Of The Bag}
http://www.ableton.com/pages/education/certified_training/trainers/joseph_cerimeli
http://outofthebag.org/
INSTRUCTIONAL will feature Live Multimedia Controller Mapping. Joseph will cover the use of Livid Instruments controllers to map parameters to Ableton, Cell, and DNA software for real time performance; demonstrating the concepts of building templates, mapping values, Midi Sync within Mac Audio/Midi Setup, and Live performance with several pieces of hardware.
////
SEAN CURTIS PATRICK
{Cargo / Giant Eel / The Attempted Theft Of Millions}
http://theyea.com/?p=2705
http://cargocollective.com/theattemptedtheftofmillions
PRESENTATION will feature multimedia artist Sean Curtis Patrick {of 'Train of Shadows', the Once Festival, the Ann Arbor Film festival; and of screenwriting, filmmaking, and synth band album cover fame}. Sean will present some of the theory and process behind his work making visual art. Sean is a 'man behind the curtain'; merging analog and digital artforms to create illusory, thought-provoking visual stories.
********************************************
PANEL Lineup
4-6PM
** More TBA**
PANEL will feature local and international artists answering questions and speaking on the 'invisible cities' and connections within underground art and music. We'll map the interaction of analog and digital artforms, music and art in media, and collective media as a form of global movement. What is 'new media'? How are paradigms shifting within underground media as accessibility increases around the globe? How are original artforms and communities emerging and evolving within these invisible cities?
:::::::::::::::::::::::::::::::::::::::
Submit questions for the panel (deadline March 11th): itsbiglove @ gmail.com
:::::::::::::::::::::::::::::::::::::::
DJ RIPLEY / Larisa Mann
http://djripley.blogspot.com/
http://www.spannered.org/radio/1153/
http://www.wiretapmag.org/authors/8010/
Founding member of Surya Dub, one of San Francisco's most respected club nights; Larisa is a legal ethnographer, graduate instructor at UC Berkeley Law, dj, and public speaker specializing in music copyright, technology, and issues of ownership of cultural resources.
ANDREW 'soundfounder' BROWN
http://soundcloud.com/soundfounder
http://www.facebook.com/#!/explodeddrawing
Samplist, electronic music composer, collector and arranger of well-textured sounds; Andrew is a member of Focus Group and co-founder of one of Austin's freshest live electronic music monthlies, Exploded Drawing.
DEENA OH
http://deenaodellehyatt.com/
Trained vocalist, dancer, student of Alexander Technique, Switched On Music Electronic's special events maven, and performance artist, Deena has worked with Nanobangbang, Low Red Center, Mongoose, and Gayle Gold.
JOHNNY 'I/O' SHIH
http://soundcloud.com/iohnnyc/i-o-lazy-summer-days
DJ and electronic music connoisseur I/O serves as a resident and key member of Weight, credited as the first regular dubstep event in the South (originally founded by Grommit & Innerlign, the night soon expanded to induct residents Tyrant, IO & Sloppy Jackson).
KATIE GRAY
http://vimeo.com/12279057
http://www.katiegray.com/bio.html
World-traveling musician, poetic lyricist, and acclaimed word weaver, Katie trained as a stage performer in LA before she was called to an island off the Seattle coast where she continues to record throughout the year. Recording for her upcoming album has her traveling and connecting with people across the globe, from trained composers to visionary artists and electronic music performers like Random Rab.
********************************************
DRIVE-BYS
** Possible panelists - As Yet Confirmed **
JEFE GREENHEART
http://www.greenheartcreative.com/
BEN AQUA
http://benaqua.org/
http://www.okfresh.com/info/
NICK NACK
http://www.crowdcontrolrecords.com/
********************************************
MEDIA SOIREÉ
6-7PM
A rare opportunity for underground media to connect, converge, collaborate, document, and archive. A table will be set-up for press and promotion. Music by a very special guest.
{All media welcome, no affiliations or badges necessary}
http://www.dubacademy.com
http://www.switchedonaustin.com
http://www.buddhasbrew.com
http://www.rhythmsuperfoods.com
http://www.fearlesschocolate.com/
********************************************
We are Big Love
Tags free food, free drinks, swag, workshop, interactive, media, panel, music, dj, visual art
Website www.twitter.com/itsbiglove
2:00 PM
to 8:00 PM
Macbeth/Keep-A-Breast Party
57 Attendees
Location
PureVolume House
Type Unofficial Party
Speaker/Artist(s) Info
2PM Poema
3PM Grand Tarantula
4PM Twin Atlantic
5PM The New Regime
6PM Anthony Green
All Ages
2:00 PM
to 7:00 PM
TOP ROCK: A multi-media day party benefiting Project Transitions
3 Attendees
Location
Top Drawer Thrift
Type Unofficial Party
Speaker/Artist(s) Info
2 PM - DJ DISCO TITS (Daaance party)
3 PM - DARLING NEW NEIGHBORS (Austin fuzzy cabaret pop)
4 PM - ZEST OF YORE (Austin indie pop)
5 PM - LITTLE MIKEY AND THE SODA JERKS (Austin rockabilly swing)
6 PM - AVA LUNA (NYC post-punk pop)
FREE SHOW, FREE BEER by NXNW Brewery, PHOTO BOOTH by BestBuy/Chris Jeane/HP
Raffle of Sumptuous Spa Package from Paloma Beauty Botanicals
Hot live pancake making (with all the fixings) courtesy of Batter Blaster!
Thrifting with the wares of Top Drawer Thrift!
* Video projections by Austin artist Amanda Joy and L.A. filmmaker, Josh Polon! *
Burnet Road's Finest
Music from 2 PM to 7 PM
An outreach event for Project Transitions
ProjectTransitions.org
Parking available on 49th and in the Rosedale School lot (spring break!).
2:05 PM
to 2:45 PM
Rainbow Arabia
36 Attendees
Location
Red 7
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
2:05 PM
to 2:20 PM
2:10 PM
to 2:40 PM
Braids
150 Attendees
Location
Red 7
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
2:10 PM
to 2:40 PM
Brian Wright
4 Attendees
Location
threadgills world headquarters
Type Unofficial Music
Speaker/Artist(s) Info
Brian Wright
It is Year 4, as once again Music Fog takes the stage in the Saloon Room at Threadgill's WHQ(AKA&. the back room, on the stage against the ruby velvet curtains,) 301 W. Riverside, in South Austin TX. It is an unofficial showcase so no badges or wristbands are necessary, just a desire to eat some good ole homemade food, and see some cooking music. We at Music Fog put the four day schedule together, and our video cameras will be rolling as we gather content for www.musicfog.com. Most times we do our thing behind closed doors, but this gig, we invite you to come and hang in the room for our taping. The Music Fog Motto, after all, is "How Hard Could It Be&.." and the answer, at least when we come to Threadgills is, "Pretty Damn Easy!" What with onsite parking, air conditioning, any drink of any color that you might want, Southern home-style fare with loads of vegetables, and the ever important indoor plumbing with those fancy new 'no hands towel machines. I don't know, they just intrigue me! And really, why would you even think of going anywhere else?
2:10 PM
to 2:40 PM
Small Black
1 Attendees
Location
Central Presbyterian Church
Type Unofficial Music
Can You Keep A Secret?
Open to the public, free non-alcoholic beverages.
2:15 PM
to 2:45 PM
Dominique Young Unique
22 Attendees
Location
Liberty
Type Unofficial Music
Bridge Club Music 2nd Annual Party Jam
presented by EventSeekr
FREE Unofficial Opening Day Bash with
GREAT BANDS / FREE BEER / GIVEAWAYS / GAMES
EAST SIDE KING food trailer on-site / MORE SURPRISES IN-STORE!
LINE UP:
The Hood Internet
Keepaway
BRAHMS
Penguin Prison
Dominique Young Unique
Headless Horseman
Neiliyo
+ more TBA
DJ sets: Tecla + Sensual Harassment
www.twitter.com/bridgeclubmusic
Start your SXSW off with a bang and come along to this free, no badge-required opening day fiesta featuring some of the festival's most anticipated bands.
Enjoy FREE BEER, as well as affordable and delightful fare from Austin's Award-Winning food trailer, East Side King, recently featured on Anthony Bourdain's "No Reservations".
Get there early to grab the great giveaways and to check out the surprises we have in store!
Special thanks to our amazing sponsors: EventSeekr and MusicMyne.
2:15 PM
to 2:45 PM
Givers
130 Attendees
Location
Mohawk Patio
Type Unofficial Music
The Windish Agency / Laneway Festival / Eat Your Own Ears / Austinist present AUSTIN OR BUST! Sponsored by Feiyue and Scion.
2:15 PM
to 2:45 PM
Hussle Club
4 Attendees
Location
Palm Door
2:15 PM
to 2:45 PM
2:15 PM
to 2:45 PM
Mr. Lewis and The Funeral 5
10 Attendees
Location
Elysium
Type Unofficial Music
Speaker/Artist(s) Info
Mr. Lewis and The Funeral 5
Chicken Ranch's annual day party! Free BBQ while supplies last and great bands. Sponsored by Big Red Retro and Newtek.
Tags bbq, peelander-z, woggles, chicken ranch
2:15 PM
to 3:00 PM
Sleep ∞ Over
17 Attendees
Location
ND at 501 Studios
2:15 PM
to 2:45 PM
The Dead Records
3 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
2:15 PM
to 2:45 PM
The Jefferson
7 Attendees
Location
Aussie's Grill and Beach Bar
Type Unofficial Music
Speaker/Artist(s) Info
The Jefferson
Presented by:
WeAre78704.com
The Australian American Chamber of Commerce – Houston www.aacc-houston.org
Dart Music International http://dartmusicinternational.org/
Tags free show, Australia, New Zealand, South Africa, Chile, Peru
2:15 PM
to 2:45 PM
Tim Easton and the Freeland Barons
15 Attendees
Location
Cheer's
Type Unofficial Music
In association with Sapporo, Batter Blaster and Datapipe, Treehouse Diddly presents emerging national & international performers. Thanks to our supportive sponsors we will be serving up Sapporo Beer and FREE pancakes and waffles from Batter Blaster.
Treehouse Diddly is open to all SXSW badge holders and the general public
2:20 PM
to 2:50 PM
2:20 PM
to 2:50 PM
The Apache Relay
26 Attendees
Location
Swan Dive
Type Unofficial Music
Speaker/Artist(s) Info
KEEGAN DEWITT 12-12:30pTHE ROMANY RYE 12:45-1:15pJESSICA LEA MAYFIELD 1:30-2pTHE APACHE RELAY 2:20-2:50pHAYES CARLL 3:10-3:40pCAITLIN ROSE 4-4:30pJASON ISBELL 4:40-5:10pCIVIL WARS 5:30-6p
Part of The Billy Reid & K-Swiss SXSW Shindig
2:25 PM
to 2:55 PM
2:30 PM
to 2:37 PM
39-A: Een Reisverhaal Van Eindeloos (A Travel Tale of Interminable)
1 Attendees
Location
Alamo Lamar C
2:30 PM
to 4:22 PM
2:30 PM
to 3:59 PM
2:30 PM
to 2:40 PM
2:30 PM
to 4:05 PM
2:30 PM
to 2:51 PM
2:30 PM
to 2:42 PM
2:30 PM
to 2:45 PM
2:30 PM
to 2:48 PM
2:30 PM
to 2:35 PM
2:30 PM
to 2:37 PM
2:30 PM
to 3:00 PM
Aphasia
15 Attendees
Location
Emo's Annex
2:30 PM
to 3:00 PM
Chris Brecht and Dead Flowers
2 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
2:30 PM
to 3:30 PM
Esben & the Witch
18 Attendees
Location
Lipstick 24
Type Unofficial Music
Speaker/Artist(s) Info
AUSTIN BFFS
Wednesday, March 16th: 12 – 6pm
Presented by: The Musebox / Flavorpill / IrockIroll / The Bell House
Location: Lipstick 24 – 606 East 7th Street
DJ sets by DJ RUSS (Flavorpill)
FREE with RSVP
Sponsored by HP COMPUTERS
Tags Free
2:30 PM
to 3:00 PM
Esben & the Witch
77 Attendees
Location
Lipstick 24
2:30 PM
to 3:00 PM
Evaline
4 Attendees
Location
Rusty Spurs
Type Unofficial Music
Hello Music & Taylor Guitars Artist to Watch Showcase
Hello Music & Taylor Guitars are sponsoring a day party in Austin with ten artists, drinks, bbq, a guitar giveaway, and a free download of the show.
Website http://www.hellomusic.com
2:30 PM
to 3:30 PM
Jim-E-O
1 Attendees
Location
The Phoenix
Type Unofficial Music
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, Free Music, concert, party, K-Flay Cadence Weapon, Sims, The Knux, Hieroglyphics
2:30 PM
to 3:00 PM
Keegan DeWitt (trio)
9 Attendees
Location
The Stage on Sixth (formerly Radio Room)
2:30 PM
to 3:00 PM
Neon Trees
2 Attendees
Location
Central Presbyterian Church
Type Unofficial Music
Can You Keep A Secret?
Open to the public, free non-alcoholic beverages.
2:30 PM
to 3:15 PM
2:30 PM
to 3:00 PM
Steve Poltz
27 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
2:30 PM
to 3:00 PM
The Midgetmen
16 Attendees
Location
Hole In The Wall
Type Unofficial Music
Speaker/Artist(s) Info
The Midgetmen
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
2:30 PM
to 3:15 PM
Yuck
299 Attendees
Location
Mellow Johnny's
Type Unofficial Music
KEXP is broadcasting live from Austin, TX during the 2011 South by Southwest Music Conference, March 16th through the 18th. Join us at Mellow Johnny’s Bike Shop for exclusive live sets from Wild Flag, The Head and the Heart, The Black Angels, Yuck, Steve Wynn & The Miracle Three, and more. KEXP DJs Cheryl Waters and Kevin Cole will spin music between live sets.
2:35 PM
to 3:00 PM
2:40 PM
to 3:20 PM
Dan Wall x Nyx-E
2 Attendees
Location
Barcelona
Type Unofficial Music
Coming soon to SXSW 2011, and it's FREE!
SUB.CONSCIOUS x METHODS NYC
Hosted by
Armanni Reign & Diggadee MC (Methods NYC, Heavyweight Division, ATL, NYC)
Gear by Methods NYC
2:40 PM
to 3:20 PM
Guy Forsyth
14 Attendees
Location
threadgills world headquarters
Type Unofficial Music
Speaker/Artist(s) Info
Guy Forsyth
It is Year 4, as once again Music Fog takes the stage in the Saloon Room at Threadgill's WHQ(AKA&. the back room, on the stage against the ruby velvet curtains,) 301 W. Riverside, in South Austin TX. It is an unofficial showcase so no badges or wristbands are necessary, just a desire to eat some good ole homemade food, and see some cooking music. We at Music Fog put the four day schedule together, and our video cameras will be rolling as we gather content for www.musicfog.com. Most times we do our thing behind closed doors, but this gig, we invite you to come and hang in the room for our taping. The Music Fog Motto, after all, is "How Hard Could It Be&.." and the answer, at least when we come to Threadgills is, "Pretty Damn Easy!" What with onsite parking, air conditioning, any drink of any color that you might want, Southern home-style fare with loads of vegetables, and the ever important indoor plumbing with those fancy new 'no hands towel machines. I don't know, they just intrigue me! And really, why would you even think of going anywhere else?
2:45 PM
to 3:45 PM
Database
14 Attendees
Location
Barbarella
Type Unofficial Music
Inside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
2:45 PM
to 3:30 PM
2:45 PM
to 3:10 PM
LexiconDon
4 Attendees
Location
Palm Door
2:45 PM
to 3:00 PM
2:45 PM
to 3:45 PM
The Good Natured
18 Attendees
Location
Barbarella
Type Unofficial Music
Outside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
2:45 PM
to 3:10 PM
2:45 PM
to 3:30 PM
Ty Segall
128 Attendees
Location
Beauty Bar
Type Unofficial Music
Speaker/Artist(s) Info
Ty Segall
Beat the mad rush and hear the week's best bands early at eMusic's SXSW Day Party. We've got a Beauty Bar bill custom-built to amaze.
Space is limited, so inclusion on the guest list will be first-come, first-served. RSVP now! The list closes Tuesday, March 1st. We'll send a confirmation by March 4th.
From 12-2PM, we'll have free food and drinks for you and your guest, plus surprises and eMusic swag. More importantly: you'll get to hear some of the most exciting bands in independent music.
Must be 21 years or older to attend.
2:55 PM
to 3:30 PM
Nite Jewel
63 Attendees
Location
Red 7
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
3:00 PM
to 3:05 PM
3:00 PM
to 4:30 PM
3:00 PM
to 3:05 PM
3:00 PM
to 3:04 PM
3:00 PM
to 3:04 PM
3:00 PM
to 3:04 PM
3:00 PM
to 3:03 PM
3:00 PM
to 3:04 PM
3:00 PM
to 3:03 PM
3:00 PM
to 3:03 PM
3:00 PM
to 4:47 PM
3:00 PM
to 3:04 PM
3:00 PM
to 3:04 PM
3:00 PM
to 3:03 PM
3:00 PM
to 3:02 PM
3:00 PM
to 3:04 PM
3:00 PM
to 3:02 PM
3:00 PM
to 3:03 PM
3:00 PM
to 3:03 PM
3:00 PM
to 3:04 PM
The New Pornographers, "Moves: The Rise And Rise Of The New Pornographers"
20 Attendees
Location
Alamo Ritz 1
3:00 PM
to 3:02 PM
3:00 PM
to 3:02 PM
3:00 PM
to 3:03 PM
3:00 PM
to 3:04 PM
3:00 PM
to 3:04 PM
3:00 PM
to 4:00 PM
James Vincent McMorrow
64 Attendees
Location
Radio Day Stage Austin Convention Center
3:00 PM
to 4:00 PM
The Kid Daytona
2 Attendees
Location
Dot Com Day Stage Austin Convention Center
3:00 PM
to 4:00 PM
Meet the International Festival Bookers
11 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
The Trade Show Meet Up Pavilion will host International Festival Bookers on Wednesday 3/16. Whether you are an artist, booking agent, manager, or just want to learn more about festivals overseas, this is the best place to meet the creators of international festivals. There is no need to sign up (like with international speed dating), just come by and learn about the opportunities available in new countries.
Tags Trade Show, #SXSWMeetUp
3:00 PM
to 4:00 PM
Next Stage Presents Floating Action
7 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Named after a vintage Gretsch bass drum pedal, Floating Action is the pseudonym of Black Mountain, North Carolina-based musician, songwriter, and producer Seth Kauffman. Following the 2007 homemade gem Research (released under his own name) and Floating Action’s gorgeously understated self-titled follow-up from 2009, Park the Van is proud to release Desert Etiquette, Kauffman’s third full-length with the New Orleans based indie label. Taking its title from a legend told to Kauffman by his sister (in the Middle East, it is proper etiquette to leave a drinking vessel for the hypothetical next traveler near a remote oasis) Desert Etiquette is the most stripped-down Floating Action affair to date. Aside from one pedal steel recording on the closing track, every song on Desert Etiquette was written, performed, produced, and recorded by Kauffman himself. His d.i.y. approach is the result of his insatiable searching; chasing the ultimate musical moment: “When an idea comes in directly from above, you can often capture it in it's pure state by eliminating the middle man. Sometimes bottling it at the source is just easier, and nothing gets lost in translation.” There’s no such thing as a “typical” Floating Action song. Folk, soul, southern-rock, gospel, surf, and bedroom lo-fi somehow coexist and cohere in the same record—even the same song. There is, however, a distinct Floating Action sound. Kauffman’s warm recordings and lushly anachronistic sound is uniquely his. The attentiveness given to production quality is palpable; you can all but hear the vinyl crackle in gently graceful tunes like “Please Reveal” or “Rincon.” Like Dr. Dog keyboardist Zach Miller said in a recent interview, “His songs are timeless, effortless, and instantly memorable.”
Tags Trade Show, #SXSWNextStage
3:00 PM
to 4:00 PM
Canadian Blast
167 Attendees
Location
East Tent, Brush Square Park
Kick off SXSW 2011 with the 6th annual Canadian Blast BBQ. Enjoy great hospitality and music by some of Canada’s best emerging indie acts. Join us for live performances by: Buck 65 with Jenn Grant, Karkwa, P.S. I Love You, Diamond Rings, More Or Les, Imaginary Cities. Meet ‘n Greet and find out about all the Canadian talent showcasing this year, including the line-up for Canada House Thurs-Sat – at Paradise Cafe, 6th & Trinity, with daytime Canadian private shows 12-6pm and official SXSW Canadian evening showcases. Learn more at www.canadianblast.com.
3:00 PM
to 4:00 PM
Al Staehely & 10K Hrs.
1 Attendees
Location
Ginger Man
Type Unofficial Music
Speaker/Artist(s) Info
Al Staehely & 10K Hrs.
Presented by Saint Arnold Brewing Co. and Steady Boy Records
3:00 PM
to 4:00 PM
Darling New Neighbors
2 Attendees
Location
Top Drawer Thrift
Type Unofficial Music
Speaker/Artist(s) Info
Darling New Neighbors
Part of TOP ROCK: A multi-media day party benefiting Project Transitions
3:00 PM
to 3:30 PM
3:00 PM
to 4:00 PM
Deluka
8 Attendees
Location
Lipstick 24
Type Unofficial Music
Speaker/Artist(s) Info
AUSTIN BFFS
Wednesday, March 16th: 12 – 6pm
Presented by: The Musebox / Flavorpill / IrockIroll / The Bell House
Location: Lipstick 24 – 606 East 7th Street
DJ sets by DJ RUSS (Flavorpill)
FREE with RSVP
Sponsored by HP COMPUTERS
Tags Free
3:00 PM
to 4:00 PM
Fitz & The Tantrums
124 Attendees
Location
Waterloo Records
Type Unofficial Music
Part of Waterloo Records SXSW Showcase
3:00 PM
to 3:45 PM
Foster The People
131 Attendees
Location
Shangri-La
Type Unofficial Music
Part of the IAMSOUND 2011 Showcase
3:00 PM
to 3:40 PM
Generationals
95 Attendees
Location
Red 7 Patio
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
3:00 PM
to 4:00 PM
Grand Tarantula
8 Attendees
Location
PureVolume House
3:00 PM
to 3:30 PM
Jon Dee Graham
25 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
3:00 PM
to 3:30 PM
Justyna Kelly
1 Attendees
Location
Rusty Spurs
Type Unofficial Music
Hello Music & Taylor Guitars Artist to Watch Showcase
Hello Music & Taylor Guitars are sponsoring a day party in Austin with ten artists, drinks, bbq, a guitar giveaway, and a free download of the show.
Website http://www.hellomusic.com
3:00 PM
to 3:30 PM
3:00 PM
to 3:30 PM
Penguin Prison
33 Attendees
Location
Liberty
Type Unofficial Music
Bridge Club Music 2nd Annual Party Jam
presented by EventSeekr
FREE Unofficial Opening Day Bash with
GREAT BANDS / FREE BEER / GIVEAWAYS / GAMES
EAST SIDE KING food trailer on-site / MORE SURPRISES IN-STORE!
LINE UP:
The Hood Internet
Keepaway
BRAHMS
Penguin Prison
Dominique Young Unique
Headless Horseman
Neiliyo
+ more TBA
DJ sets: Tecla + Sensual Harassment
www.twitter.com/bridgeclubmusic
Start your SXSW off with a bang and come along to this free, no badge-required opening day fiesta featuring some of the festival's most anticipated bands.
Enjoy FREE BEER, as well as affordable and delightful fare from Austin's Award-Winning food trailer, East Side King, recently featured on Anthony Bourdain's "No Reservations".
Get there early to grab the great giveaways and to check out the surprises we have in store!
Special thanks to our amazing sponsors: EventSeekr and MusicMyne.
3:00 PM
to 4:00 PM
Pictureplane
16 Attendees
Location
ND at 501 Studios
3:00 PM
to 3:30 PM
Sleeptalkers
3 Attendees
Location
Hole In The Wall
Type Unofficial Music
Speaker/Artist(s) Info
Sleeptalkers
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
3:00 PM
to 3:30 PM
The Clutters
12 Attendees
Location
Elysium
Type Unofficial Music
Speaker/Artist(s) Info
The Clutters
Chicken Ranch's annual day party! Free BBQ while supplies last and great bands. Sponsored by Big Red Retro and Newtek.
Tags bbq, peelander-z, woggles, chicken ranch
3:00 PM
to 3:30 PM
The Holidays
28 Attendees
Location
Mohawk
Type Unofficial Music
The Windish Agency / Laneway Festival / Eat Your Own Ears / Austinist present AUSTIN OR BUST! Sponsored by Feiyue and Scion.
3:00 PM
to 3:30 PM
3:00 PM
to 3:30 PM
These United States
31 Attendees
Location
Cheer's
Type Unofficial Music
In association with Sapporo, Batter Blaster and Datapipe, Treehouse Diddly presents emerging national & international performers. Thanks to our supportive sponsors we will be serving up Sapporo Beer and FREE pancakes and waffles from Batter Blaster.
Treehouse Diddly is open to all SXSW badge holders and the general public
3:00 PM
to 3:15 PM
Those Dancing Days
63 Attendees
Location
Palm Door
3:00 PM
to 3:30 PM
3:00 PM
to 3:30 PM
Trampled By Turtles
58 Attendees
Location
The Stage on Sixth (formerly Radio Room)
3:00 PM
to 3:30 PM
True Widow
23 Attendees
Location
Emo's Annex
3:00 PM
to 3:30 PM
World Racketeering Squad
2 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
3:10 PM
to 3:40 PM
3:15 PM
to 3:45 PM
CAT CAUGHT LARK
5 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
3:15 PM
to 3:45 PM
Cloud Nothings
158 Attendees
Location
Mohawk Patio
Type Unofficial Music
The Windish Agency / Laneway Festival / Eat Your Own Ears / Austinist present AUSTIN OR BUST! Sponsored by Feiyue and Scion.
3:15 PM
to 3:40 PM
3:15 PM
to 4:00 PM
3:15 PM
to 3:45 PM
3:20 PM
to 4:20 PM
Foster & Lloyd
8 Attendees
Location
threadgills world headquarters
Type Unofficial Music
Speaker/Artist(s) Info
Foster & Lloyd
It is Year 4, as once again Music Fog takes the stage in the Saloon Room at Threadgill's WHQ(AKA&. the back room, on the stage against the ruby velvet curtains,) 301 W. Riverside, in South Austin TX. It is an unofficial showcase so no badges or wristbands are necessary, just a desire to eat some good ole homemade food, and see some cooking music. We at Music Fog put the four day schedule together, and our video cameras will be rolling as we gather content for www.musicfog.com. Most times we do our thing behind closed doors, but this gig, we invite you to come and hang in the room for our taping. The Music Fog Motto, after all, is "How Hard Could It Be&.." and the answer, at least when we come to Threadgills is, "Pretty Damn Easy!" What with onsite parking, air conditioning, any drink of any color that you might want, Southern home-style fare with loads of vegetables, and the ever important indoor plumbing with those fancy new 'no hands towel machines. I don't know, they just intrigue me! And really, why would you even think of going anywhere else?
3:20 PM
to 4:00 PM
Gigantor x Inna K
1 Attendees
Location
Barcelona
Type Unofficial Music
Coming soon to SXSW 2011, and it's FREE!
SUB.CONSCIOUS x METHODS NYC
Hosted by
Armanni Reign & Diggadee MC (Methods NYC, Heavyweight Division, ATL, NYC)
Gear by Methods NYC
3:20 PM
to 3:50 PM
Republic Tigers
Location Central Presbyterian Church
Location Central Presbyterian Church
Type Unofficial Music
Can You Keep A Secret?
Open to the public, free non-alcoholic beverages.
3:30 PM
to 5:00 PM
3:30 PM
to 4:30 PM
Bravo's Platinum Hit- How to Become the Next Big Hitmaker
11 Attendees
Location
Austin Convention Center, Room 18ABC
Speaker Evan Bogart, Jewel, Keith Naftaly, Jewel Murray, Jenn Levy
Some of the most accomplished songwriters including Jewel and Evan Bogart (credits include Beyoncé, Britney Spears and Rihanna) will share their experience and expertise on how to become the next big hitmaker alongside Keith Naftaly, SVP of A&R for RCA/Jive Label Group at Sony Music Entertainment. Get a sneak peek at Bravo's new music competition series "Platinum Hit," which will premiere this summer.
Tags platinumhit
3:30 PM
to 4:30 PM
Break a Leg! Musicians and Health Care Reform
10 Attendees
Location
Austin Convention Center, Room 17AB
A 2010 Future of Music Coalition survey found that 33 percent of the 1,400 musicians surveyed didn't have health insurance—twice the national average. In 2010, Congress succeeded in passing a health care reform bill, but what does it mean for “real musicians”—namely, those artists and songwriters trying to make a living in a time of unprecedented economic challenge? What will the law do to expand coverage for the creative class, and how can musicians take advantage of these changes? One of the most pressing issues is the mandate that all Americans -- including musicians -- attain health insurance coverage by 2014. How will musicians access affordable coverage in the next three years?
Tags Late Entry, breakaleg
3:30 PM
to 4:30 PM
Dan Charnas
1 Attendees
Location
Austin Convention Center, Ballroom D Foyer
Stop by the SX Bookstore to meet Dan Charnas, hip-hop journalist and Pulitzer Prize Fellow, as he signs copies of his new book, The Big Payback: The History of the Business of Hip-Hop.
3:30 PM
to 4:30 PM
Independent Asia
4 Attendees
Location
Austin Convention Center, Room 8BC
Speaker Isaac Bess, Orbis CW Fu, Bernie Cho, Shen Lihui, Lihui Shen, Jasper Donat, Rob Kelso
With 47 countries and nearly four billion people, Asia represents a clear but daunting opportunity for both local and international independent music. Many have tried but very very few independents have been successful in effectively expanding into Asia. This panel will explore what the practical opportunity is in each of five key Asian markets, what the landscape looks like for both digital and physical distribution, and what's happening locally to facilitate growth in the indie sector.
Tags International, indieasia
3:30 PM
to 4:30 PM
Legal Aspects of Music Licensing
22 Attendees
Location
Austin Convention Center, Room 16A
Speaker Erik Metzger, Larry Waks, Lawrence Waks
With declining record sales, musicians are looking for other ways to derive value from their works. More music is being licensed into film, television, advertisements, games, and other media than ever before. What are the legal challenges involved? Intellectual Property attorney, Erik Metzger of Intel Corporation, teams up with Entertainment attorney, Larry Waks of Austin firm, Jackson Walker, LLP, to provide musicians what they need to know to take advantage of the growing music licensing industry.
3:30 PM
to 4:30 PM
Mentor Session 2
2 Attendees
Location
Austin Convention Center, Room 10B
Speaker Carlo Navarro, Geoffrey Schulman, Ken Weinstein, Roggie Baer, Shawn Nolan, Wayne Nagel, Liz Leahy, Nancy Fly, Ken Irwin, Sam Eldridge
Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in ten-minute increments. You can only sign up for sessions on the day that they are held.
Tags Other
3:30 PM
to 4:30 PM
Socially Awkward: The Art of Social Media Transparency
22 Attendees
Location
Austin Convention Center, Room 11AB
The transparent nature of social media allows fans to get to know their favorite artists in ways that are unprecedented in music. While some artists have embraced tools like Twitter to build personal relationships with fans, others are reluctant. How do you get artists to kick their shyness and begin turning casual listeners into fully invested, lifelong fans?
Tags Branding, sociallyawkward
3:30 PM
to 4:30 PM
The Crowdfunding Manifesto: The Path to Creative Empowerment
16 Attendees
Location
Austin Convention Center, Room 12AB
Speaker Brian Meece, Kevin Breuner, Kate Dawson, Tom Puukko, Billy Zero
Musicians are connected more deeply to their audience and network than ever before. Modern social networking makes reaching out simple and virtually free, while the costs of creative production and distribution have decreased. A new revolution is emerging on this grassroots level of creativity: crowdfunding. By leveraging one's network and audience for funds, this manifesto combines the emotional power of traditional patronage with the massive reach of digital communication.
Tags Other, crowdfunding
3:30 PM
to 4:30 PM
The Future of Music - Is There One?
21 Attendees
Location
Austin Convention Center, Room 9ABC
Speaker Casey Rae-Hunter, Sandy Pearlman, George Massenburg
Have the (probably) unintended consequences created by the relatively recent technology paradigm shift from analogue to a seamless digital universe of recording, production, storage and distribution of music led music itself to all from grace? At least in its recorded incarnation. In this movement from tape deck to shuffle the deck, from analogue scarcity to digital infinity: Music has itself become hyper ubiquitous but correspondingly less influential. Is the Resurrection of Vinyl telling us something really important? In all the annals of unintended consequence, will the fate of music on digital platforms be the most unintended of all, the loss of ability to move the human spirit? See the professors collide on this one.
Tags musicfuture
3:30 PM
to 4:30 PM
The Intersection of Hip Hop and Jazz
12 Attendees
Location
Austin Convention Center, Room 16B
Speaker Raydar Ellis, Meghan Stabile, Lee Jason Kibler, Erin Davis, Vincent Wilburn Jr, Andre Torres, Brian Ellis, DJ Logic
The intersection of hip hop and jazz marks a substantial crossover movement that’s currently generating a lot of industry heat. Improvisation in hip hop, such as the role of the DJ and live beat making, has found a kindred spirit with straight ahead jazz. The genres share tactics in composition and in the recording studio. When it comes to live performance, jazz and hip-hop have always taken on the roll of call-and-response, and both genres truly master the importance of audience participation. Hear from noted jazz and hip hop artists and historians on the original mash-up.
Tags hiphopjazz
3:30 PM
to 4:30 PM
The Rise Of The Music Vlogger
28 Attendees
Location
Austin Convention Center, Room 15
As YouTube continues to become a larger entity in the music world, can music bloggers also be a part of this video revolution and deliver information to fans via video segments? How can bloggers can gain a bigger audience through vlogging?
Tags Media, musicvlogger
3:30 PM
to 4:30 PM
The Virtual Music Scene, New Communities and Influence
21 Attendees
Location
Austin Convention Center, Room 13AB
Speaker PJ Christie, John Strohm, Jeb Banner, Kevin Seal, Craig Dodge Lile, Matt Ostrower, Julie Niehoff
How can artists, promoters and rights holders enable key influencers to document and promote the music in their own communities? How does this confluence of art, tradition and commerce allow for new models to expand and evolve the traditional concept of a local music "scene"?
Tags Marketing, virtualscene
3:30 PM
to 4:00 PM
Buoyant Sea
3 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
3:30 PM
to 4:00 PM
3:30 PM
to 4:30 PM
Class Actress
16 Attendees
Location
Lipstick 24
Type Unofficial Music
Speaker/Artist(s) Info
AUSTIN BFFS
Wednesday, March 16th: 12 – 6pm
Presented by: The Musebox / Flavorpill / IrockIroll / The Bell House
Location: Lipstick 24 – 606 East 7th Street
DJ sets by DJ RUSS (Flavorpill)
FREE with RSVP
Sponsored by HP COMPUTERS
Tags Free
3:30 PM
to 4:00 PM
Gay Blades
54 Attendees
Location
Hole In The Wall
Type Unofficial Music
Speaker/Artist(s) Info
Gay Blades
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
3:30 PM
to 4:00 PM
Jeremy Messersmith
45 Attendees
Location
The Stage on Sixth (formerly Radio Room)
3:30 PM
to 3:55 PM
3:30 PM
to 4:00 PM
Maxim Ludwig & The Santa Fe Seven
10 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
3:30 PM
to 4:00 PM
Night Vision (DJ)
1 Attendees
Location
Palm Door
3:30 PM
to 4:15 PM
3:30 PM
to 4:30 PM
Sims
6 Attendees
Location
The Phoenix
Type Unofficial Music
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, Free Music, concert, party, K-Flay Cadence Weapon, Sims, The Knux, Hieroglyphics
3:30 PM
to 4:00 PM
The Bewitched Hands
33 Attendees
Location
Emo's Annex
Type Unofficial Music
Speaker/Artist(s) Info
The Bewitched Hands (Look Mum No Hands/Sony) - Paris, France
3:30 PM
to 4:15 PM
3:30 PM
to 4:00 PM
Vanaprasta
4 Attendees
Location
Rusty Spurs
Type Unofficial Music
Hello Music & Taylor Guitars Artist to Watch Showcase
Hello Music & Taylor Guitars are sponsoring a day party in Austin with ten artists, drinks, bbq, a guitar giveaway, and a free download of the show.
Website http://www.hellomusic.com
3:30 PM
to 4:30 PM
Young Empires
27 Attendees
Location
Barbarella
Type Unofficial Music
Outside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
3:35 PM
to 4:05 PM
Laura Stevenson and the Cans
25 Attendees
Location
The Ghost Room
Type Unofficial Music
Riot Act Media Day Party
3:35 PM
to 4:05 PM
3:40 PM
to 4:15 PM
Lower Dens
144 Attendees
Location
Red 7
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
3:40 PM
to 4:10 PM
3:45 PM
to 4:15 PM
Big Light
3 Attendees
Location
Cheer's
Type Unofficial Music
In association with Sapporo, Batter Blaster and Datapipe, Treehouse Diddly presents emerging national & international performers. Thanks to our supportive sponsors we will be serving up Sapporo Beer and FREE pancakes and waffles from Batter Blaster.
Treehouse Diddly is open to all SXSW badge holders and the general public
3:45 PM
to 4:15 PM
BRAHMS
36 Attendees
Location
Liberty
Type Unofficial Music
Bridge Club Music 2nd Annual Party Jam
presented by EventSeekr
FREE Unofficial Opening Day Bash with
GREAT BANDS / FREE BEER / GIVEAWAYS / GAMES
EAST SIDE KING food trailer on-site / MORE SURPRISES IN-STORE!
LINE UP:
The Hood Internet
Keepaway
BRAHMS
Penguin Prison
Dominique Young Unique
Headless Horseman
Neiliyo
+ more TBA
DJ sets: Tecla + Sensual Harassment
www.twitter.com/bridgeclubmusic
Start your SXSW off with a bang and come along to this free, no badge-required opening day fiesta featuring some of the festival's most anticipated bands.
Enjoy FREE BEER, as well as affordable and delightful fare from Austin's Award-Winning food trailer, East Side King, recently featured on Anthony Bourdain's "No Reservations".
Get there early to grab the great giveaways and to check out the surprises we have in store!
Special thanks to our amazing sponsors: EventSeekr and MusicMyne.
3:45 PM
to 4:15 PM
3:45 PM
to 4:45 PM
Remix Artist Collective (RAC)
32 Attendees
Location
Barbarella
Type Unofficial Music
Inside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
3:45 PM
to 4:15 PM
The Coast of Nebraska
5 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
3:45 PM
to 4:30 PM
The Woggles
28 Attendees
Location
Elysium
Type Unofficial Music
Speaker/Artist(s) Info
The Woggles
Chicken Ranch's annual day party! Free BBQ while supplies last and great bands. Sponsored by Big Red Retro and Newtek.
Tags bbq, peelander-z, woggles, chicken ranch
3:45 PM
to 4:15 PM
Tidal Waves
10 Attendees
Location
Aussie's Grill and Beach Bar
Type Unofficial Music
Speaker/Artist(s) Info
Tidal Waves
Presented by:
WeAre78704.com
The Australian American Chamber of Commerce – Houston www.aacc-houston.org
Dart Music International http://dartmusicinternational.org/
Tags free show, Australia, New Zealand, South Africa, Chile, Peru
3:50 PM
to 4:50 PM
3:50 PM
to 4:30 PM
Weekend
75 Attendees
Location
Red 7
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
3:55 PM
to 4:20 PM
4:00 PM
to 4:20 PM
4:00 PM
to 5:28 PM
4:00 PM
to 5:34 PM
4:00 PM
to 5:24 PM
4:00 PM
to 4:22 PM
4:00 PM
to 4:23 PM
4:00 PM
to 5:36 PM
4:00 PM
to 4:30 PM
4:00 PM
to 5:00 PM
Jessica Lea Mayfield
147 Attendees
Location
Radio Day Stage Austin Convention Center
Type Music
Artists Jessica Lea Mayfield
The 21-year old from Kent, Ohio first performed with her family band One Way Rider at the age of 8. At age 15, she recorded her first album White Lies in her brother's bedroom, printing only 100 copies. One of those copies fell into the hands of Dan Auerbach (The Black Keys). After an introduction, Mayfield and Auerbach hit the studio, laying the foundation for her debut album "With Blasphemy So Heartfelt." Says Auerbach of the recording experience, 'I think she's dark and moody in a mysterious way.' He adds, 'I'm just always really excited to make music with her.' "Tell Me," Jessica's 2011 Nonesuch Records debut, is a stunningly forthright 11-song set that addresses late-night longing, serial heartbreak, and intoxicatingly dangerous liaisons conducted in dimly lit barrooms or roadside motels. By the end, the only heart intact is Mayfield's own. It's as if she'd stripped the sentimentality and ruefulness from a bunch of classic country songs, leaving only stark emotion. Auerbach also produced and engineered "Tell Me" at his Easy Eye Sound System studio in Akron, Ohio, matching Mayfield's candor with eerily minimal, brilliantly constructed tracks that keep her mesmerizing, unadorned voice front and center. The New York Times hailed the album a Critics' Pick, while the Associated Press calls "Tell Me" 'the portrait of a precocious girl growing into self-assured womanhood and a producer reaching the peak of his powers. It is a dark and moody album, full of delights throughout, and if it doesn't make Mayfield a star, that too will be heartbreaking.'
Tags All Ages
4:00 PM
to 5:00 PM
Next Stage Presents King Charles
12 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
Since launching his debut single, Time of Eternity, in 2010, King Charles has garnered much press, online and radio support from radio djs Rob Da Bank, Zane Lowe, Lauren Laverne, Tom Robinson and Huw Stephens. Performing to critical acclaim throughout the UK and Europe, he has gathered an ever-swelling and devout audience and most recently supported Mumford & Sons on their sold-out US tour. 2010 saw King Charles also win the prestigious International Songwriting Competition by an unprecedented unanimous vote from a panel of industry heavyweights including Tom Waits, Kings of Leon, Timbaland, Black Francis and Jerry Lee Lewis. A hotly tipped act for 2011, King Charles is currently recording his debut album due for release in the coming summer.
Tags Trade Show, #SXSWNextStage
4:00 PM
to 5:00 PM
Sasquatch
2 Attendees
Location
Austin Convention Center, Ballroom A, B, C Foyer
Live at Flatstock 29.
4:00 PM
to 5:00 PM
Speed Sets Curated By Team Clermont
9 Attendees
Location
Austin Convention Center, Exhibit Hall 2
New for 2011, SXSW brings you Speed Sets- short, down and dirty shows by official showcasing bands. Each day Gear Alley Expo will feature six bands, specially selected by a curating entity. The bands will share the latest and hottest gear made by our exhibiting manufacturers, and play for ten minutes each. Speed Sets are an exciting way to see several bands play in one place, as well as meet our presenting partners. Oh yeah, did we mention drink tickets? Featuring: 4:00 - Streets On Fire (Chicago); 4:20 - Matthew and the Arrogant Sea (Denton); 4:40 - Kinch (Pheonix); 5:00 - The Black (Austin); 5:20 - Birds & Batteries (San Francisco)
Tags Gear Alley
4:00 PM
to 5:00 PM
Apex Manor
47 Attendees
Location
Waterloo Records
Type Unofficial Music
Part of Waterloo Records SXSW Showcase
4:00 PM
to 4:30 PM
4:00 PM
to 4:30 PM
Country Mice
9 Attendees
Location
Hole In The Wall
Type Unofficial Music
Speaker/Artist(s) Info
Country Mice
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
4:00 PM
to 4:45 PM
4:00 PM
to 4:40 PM
DJ Megan Foxxx
3 Attendees
Location
Barcelona
Type Unofficial Music
Coming soon to SXSW 2011, and it's FREE!
SUB.CONSCIOUS x METHODS NYC
Hosted by
Armanni Reign & Diggadee MC (Methods NYC, Heavyweight Division, ATL, NYC)
Gear by Methods NYC
4:00 PM
to 5:00 PM
Elephant Revival
11 Attendees
Location
Takoba
Type Unofficial Music
Speaker/Artist(s) Info
4 - 5 PM - Elephant Revival
Nederland Colorado neo-acoustic quintet Elephant Revival plays a unique blend of an emerging new musical genre called Transcendental Folk. The quintet can be seen delving into Scottish/Celtic fiddle tunes, original folk pieces, traditional ballads, psychedelic country, indie rock, powerful reggae grooves, 40s/50s jazz standards and an occasional hip-hop beat amongst other styles. The band consists of Bonnie Paine (vocals, washboard, djembe, musical saw), Sage Cook (electric banjo/guitar, acoustic guitar, mandolin, viola, vocals), Dango Rose (double-bass, mandolin, banjo, vocals), Daniel Rodriguez (acoustic guitar, electric banjo/guitar vocals) and Bridget Law (fiddle and vocals).
Website http://elephantrevival.com/
4:00 PM
to 4:30 PM
Hanni El Khatib
24 Attendees
Location
Mohawk
Type Unofficial Music
The Windish Agency / Laneway Festival / Eat Your Own Ears / Austinist present AUSTIN OR BUST! Sponsored by Feiyue and Scion.
4:00 PM
to 4:30 PM
4:00 PM
to 4:30 PM
Lost In the Trees
71 Attendees
Location
The Stage on Sixth (formerly Radio Room)
4:00 PM
to 4:45 PM
Mount Kimbie
70 Attendees
Location
Shangri-La
Type Unofficial Music
Part of the IAMSOUND 2011 Showcase
4:00 PM
to 5:00 PM
Puro Instinct
29 Attendees
Location
ND at 501 Studios
4:00 PM
to 4:30 PM
Ringo Deathstarr
66 Attendees
Location
Palm Door
4:00 PM
to 4:30 PM
Syd Straw
29 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
4:00 PM
to 4:30 PM
The Smiles
2 Attendees
Location
Rusty Spurs
Type Unofficial Music
Hello Music & Taylor Guitars Artist to Watch Showcase
Hello Music & Taylor Guitars are sponsoring a day party in Austin with ten artists, drinks, bbq, a guitar giveaway, and a free download of the show.
Website http://www.hellomusic.com
4:00 PM
to 5:00 PM
Twin Atlantic
24 Attendees
Location
PureVolume House
4:00 PM
to 5:00 PM
Ugly Beats
38 Attendees
Location
Ginger Man
Type Unofficial Music
Speaker/Artist(s) Info
Ugly Beats
Presented by Saint Arnold Brewing Co. and Steady Boy Records
4:00 PM
to 5:00 PM
Violens
16 Attendees
Location
Lipstick 24
Type Unofficial Music
Speaker/Artist(s) Info
AUSTIN BFFS
Wednesday, March 16th: 12 – 6pm
Presented by: The Musebox / Flavorpill / IrockIroll / The Bell House
Location: Lipstick 24 – 606 East 7th Street
DJ sets by DJ RUSS (Flavorpill)
FREE with RSVP
Sponsored by HP COMPUTERS
Tags Free
4:00 PM
to 4:30 PM
4:00 PM
to 4:30 PM
Whale Watch
5 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
4:00 PM
to 5:00 PM
Zest of Yore
Location Top Drawer Thrift
Location Top Drawer Thrift
Type Unofficial Music
Speaker/Artist(s) Info
Zest of Yore
Part of TOP ROCK: A multi-media day party benefiting Project Transitions
4:10 PM
to 4:40 PM
4:15 PM
to 4:23 PM
4:15 PM
to 4:50 PM
4:15 PM
to 4:45 PM
Royal Bangs
92 Attendees
Location
Mohawk Patio
Type Unofficial Music
The Windish Agency / Laneway Festival / Eat Your Own Ears / Austinist present AUSTIN OR BUST! Sponsored by Feiyue and Scion.
4:15 PM
to 5:00 PM
4:15 PM
to 5:00 PM
The Pains of Being Pure at Heart
258 Attendees
Location
Beauty Bar
4:15 PM
to 4:45 PM
Typhoon
36 Attendees
Location
Emo's Annex
4:15 PM
to 5:15 PM
Wolf Gang
50 Attendees
Location
Barbarella
Type Unofficial Music
Outside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
4:20 PM
to 4:50 PM
4:20 PM
to 5:00 PM
4:20 PM
to 5:20 PM
The Civil Wars
81 Attendees
Location
threadgills world headquarters
Type Unofficial Music
Speaker/Artist(s) Info
The Civil Wars
It is Year 4, as once again Music Fog takes the stage in the Saloon Room at Threadgill's WHQ(AKA&. the back room, on the stage against the ruby velvet curtains,) 301 W. Riverside, in South Austin TX. It is an unofficial showcase so no badges or wristbands are necessary, just a desire to eat some good ole homemade food, and see some cooking music. We at Music Fog put the four day schedule together, and our video cameras will be rolling as we gather content for www.musicfog.com. Most times we do our thing behind closed doors, but this gig, we invite you to come and hang in the room for our taping. The Music Fog Motto, after all, is "How Hard Could It Be&.." and the answer, at least when we come to Threadgills is, "Pretty Damn Easy!" What with onsite parking, air conditioning, any drink of any color that you might want, Southern home-style fare with loads of vegetables, and the ever important indoor plumbing with those fancy new 'no hands towel machines. I don't know, they just intrigue me! And really, why would you even think of going anywhere else?
4:25 PM
to 5:05 PM
The Death Set
43 Attendees
Location
Red 7
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
4:30 PM
to 5:52 PM
4:30 PM
to 6:00 PM
4:30 PM
to 5:30 PM
Cloud Control
26 Attendees
Location
Lipstick 24
Type Unofficial Music
Speaker/Artist(s) Info
AUSTIN BFFS
Wednesday, March 16th: 12 – 6pm
Presented by: The Musebox / Flavorpill / IrockIroll / The Bell House
Location: Lipstick 24 – 606 East 7th Street
DJ sets by DJ RUSS (Flavorpill)
FREE with RSVP
Sponsored by HP COMPUTERS
Tags Free
4:30 PM
to 5:00 PM
4:30 PM
to 5:00 PM
Darwin’s Finches
3 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
4:30 PM
to 5:15 PM
Grouplove
100 Attendees
Location
Mellow Johnny's
Type Unofficial Music
KEXP is broadcasting live from Austin, TX during the 2011 South by Southwest Music Conference, March 16th through the 18th. Join us at Mellow Johnny’s Bike Shop for exclusive live sets from Wild Flag, The Head and the Heart, The Black Angels, Yuck, Steve Wynn & The Miracle Three, and more. KEXP DJs Cheryl Waters and Kevin Cole will spin music between live sets.
4:30 PM
to 5:00 PM
Hollerado
52 Attendees
Location
Hole In The Wall
Type Unofficial Music
Speaker/Artist(s) Info
Hollerado
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
4:30 PM
to 5:00 PM
Ian Moore
25 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
4:30 PM
to 5:00 PM
Intimate Stranger
7 Attendees
Location
Aussie's Grill and Beach Bar
Type Unofficial Music
Speaker/Artist(s) Info
Intimate Stranger
Presented by:
WeAre78704.com
The Australian American Chamber of Commerce – Houston www.aacc-houston.org
Dart Music International http://dartmusicinternational.org/
Tags free show, Australia, New Zealand, South Africa, Chile, Peru
4:30 PM
to 5:00 PM
Keepaway
9 Attendees
Location
Liberty
Type Unofficial Music
Bridge Club Music 2nd Annual Party Jam
presented by EventSeekr
FREE Unofficial Opening Day Bash with
GREAT BANDS / FREE BEER / GIVEAWAYS / GAMES
EAST SIDE KING food trailer on-site / MORE SURPRISES IN-STORE!
LINE UP:
The Hood Internet
Keepaway
BRAHMS
Penguin Prison
Dominique Young Unique
Headless Horseman
Neiliyo
+ more TBA
DJ sets: Tecla + Sensual Harassment
www.twitter.com/bridgeclubmusic
Start your SXSW off with a bang and come along to this free, no badge-required opening day fiesta featuring some of the festival's most anticipated bands.
Enjoy FREE BEER, as well as affordable and delightful fare from Austin's Award-Winning food trailer, East Side King, recently featured on Anthony Bourdain's "No Reservations".
Get there early to grab the great giveaways and to check out the surprises we have in store!
Special thanks to our amazing sponsors: EventSeekr and MusicMyne.
4:30 PM
to 5:00 PM
Matthew & The Atlas
7 Attendees
Location
The Stage on Sixth (formerly Radio Room)
4:30 PM
to 5:00 PM
Night Vision (DJ)
5 Attendees
Location
Palm Door
4:30 PM
to 5:00 PM
4:30 PM
to 5:30 PM
The Knux
31 Attendees
Location
The Phoenix
Type Unofficial Music
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, Free Music, concert, party, K-Flay Cadence Weapon, Sims, The Knux, Hieroglyphics
4:30 PM
to 5:00 PM
The Material
Location Rusty Spurs
Location Rusty Spurs
Type Unofficial Music
Hello Music & Taylor Guitars Artist to Watch Showcase
Hello Music & Taylor Guitars are sponsoring a day party in Austin with ten artists, drinks, bbq, a guitar giveaway, and a free download of the show.
Website http://www.hellomusic.com
4:30 PM
to 5:00 PM
The Moondoggies
29 Attendees
Location
Cheer's
Type Unofficial Music
In association with Sapporo, Batter Blaster and Datapipe, Treehouse Diddly presents emerging national & international performers. Thanks to our supportive sponsors we will be serving up Sapporo Beer and FREE pancakes and waffles from Batter Blaster.
Treehouse Diddly is open to all SXSW badge holders and the general public
4:30 PM
to 5:00 PM
4:35 PM
to 5:00 PM
4:40 PM
to 5:40 PM
Danny Brown
11 Attendees
Location
Dot Com Day Stage Austin Convention Center
Type Music
Bridging the gap between hipster and hood rap without ever compromising his integrity, Danny Brown, the Hybrid of Hip Hop is on the brink of hitting the big time. His hometown, the once thriving city of Detroit and it's current hardships are a strong influence on his lyrics. With five mixtapes and two albums under his belt, Danny Brown has built up a diverse fan base over the last six years. He made the decision to release all of his music for free, explaining, 'If I'm not being paid to make music, then I shouldn't be selling music. Producers give me the beats for free; engineers give me studio time for free. I don't pay to write these raps, so why should I charge people? I want people to hear it more so than I want to profit from it anyway.' The rapper has had close brushes with mainstream success, most significantly when Roc-A-Fella Records showed interest in him back in 2004. For those that don't know what happened next, the record label disbanded, leaving Brown with little choice but to move back to Detroit. With his first mixtape, Browntown completed under Roc-A-Fella, he began work on the first in the Detroit State Of Mind mixtape series. Unfortunately the law came knocking and Brown was sentenced to a year in jail. He spent his time wisely, writing rhymes every day to J Dilla's Donuts, which played on repeat in his head. On his release, Brown made three records within a year, including his first album, Hot Soup, which was released when he was still sleeping on his grandma's floor. 'I was just getting out of jail so I didn't have nowhere else to go, I've got my own apartment now so I'm climbing up a little bit.' After a two-year rest, Brown came back with his second album, The Hybrid, released in March this year. 'Ain't shit to do but play target practice on each other out here.' From an early age Brown knew what he wanted to do in life. 'When I was five I would get asked what I wanted to be when I was older, I used to say a rapper and the whole class would laugh.' Eventually becoming embarrassed by his classmates' reactions, Brown expressed a desire to become a comedian. He took his new career choice seriously, and learnt how to set up jokes for stand up, something that has obviously crossed over into his rapping. He admits that his comedic side is probably his reaction towards anger. 'For the most part I'm kind of funny, I like to have fun. I'm a stoner, so I'm too high to be angry.' Brown is a funny guy and his dry humour is present throughout the interview. When asked if he is an angry person, he responds, 'Uh, I have emotions like normal human beings.' Even his ad-libs are amusing, in particular his trademark high-pitched laugh. On some songs, Brown's voice seems to be filled with anger, but he explains that it is simply due to his desire to express emotion. 'I'm just trying to prove that I can make good music. I don't think I'm angry, maybe hunger's the right word for it, I just really want people to understand what I'm doing.' The raw, scratchy tones on Greatest Rapper Ever, an example of this hunger, are enough to convince you that the title is true. The same tones can be heard on Re-Up in which he documents a life of crack dealing, in which a former Motown singer became a customer. Seeing the tragic transformation of the once flourishing city of Detroit has obviously affected those old enough to remember the days of Motown. 'We used to walk past Motown every day, the actual recording studio and didn't feel nothing. In some sense it's bitter sweet. We made all this good music here, but they took it away from us and it's never been back again.' Brown explains that the former glory of Motown has been left to crumble. 'In the sixties, Detroit was the most thriving economy for black people; it built a lot of shit. When we had the Motown shit popping off, they were buying mansions in the hood, building them from scratch. Forty years later, that mansion is boarded up.' Shockingly, the younger generation cares little about the glamorous past life of their city. 'I don't think a thirteen-year-old would know how big it was. They wouldn't give a damn.' Growing up in Detroit has caused the rapper to feel anger towards the situations his peers face. 'When you walk out of your house everyday and see the living conditions we have, it wouldn't makes too many people happy.' Having seen the collapse of the motor industry and the effect it had on lives, issues involving money frustrate him the most. 'Why have you got casinos in the brokest city in America? That's like kicking people when they're down. Selling people this dream that they can put a dollar on a slot machine and become a millionaire. So you're trying to take our last?' His own grandmother was personally affected, 'Someone like my grandma, who worked her whole life to retire and be able to live good the rest of her life is broke now because of a casino.' On Hot Soup, a track called Succeed features a sample quote that claims six out of ten teenagers are unable to get a job upon leaving school. When asked if that is still the case, Brown responds, 'Six out of ten? I would say it's more like eight out of ten now.' Changes are taking place in Detroit however, although they may not improve the living conditions of all Detroit natives. A number of big budget Hollywood movies have been shot in the city over the last three years, something that looks set to become a trend. 'What they're gonna do eventually is take Detroit back and regentrify it. All the broke people here are gonna be moved out to a suburb on the outskirts. It's changing in some sense but it's not changing for the better, they're just kicking the broke people out. In a minute, it's gonna be too expensive to live in Detroit, especially with them shooting all these movies out here. It's gon' change.' But for now Brown is making the most of Detroit's appeal. 'I just saw a million dollar movie being shot on my corner, I ate well off them yesterday, thanks to the movie budget. I stole mad sodas! I got soda in my refrigerator thanks to that movie. Good looking SWAT 2.' His music has brought opportunities to travel around America leaving him with a perspective that is different to his peers. 'There's a lot of people that feel that Detroit is a great city and they love living here and it's fun but then I'm like, 'You never been nowhere then. Ain't shit to do but play target practice on each other out here'.' He goes on to add, 'To be honest with you, I don't think I knew how bad Detroit was until I was an adult. It let me know how bad my city was when I went to a place like New York which they say is bad.' Despite the city's influence on his music, Brown expresses a desire to escape. 'I just wanna get out of Detroit, because me being here, the only possibilities are bad ones.' Elaborating on this point, he explains, 'Before this whole situation that's just come up, I was ready to start back selling weed. I'm not about to start selling weed. Shows weren't coming like I figured they would and I still gotta pay bills, man.' Though his life is improving through his music, the changes have come through his own hard work. Brown once said in an interview that Obama's presence in the White House would never change his life and he confirms that he still feels this way, 'I'm still sitting in Detroit with the same living conditions I did before. My life ain't changed, I mean besides me not sleeping on my mom's floor no more.' With a laugh he reveals the only difference in his life has been linked to sexual appeal, 'Interracial has been popping. I wasn't getting this many white girls before so thanks, shout out to Obama for that.'
Tags All Ages
4:40 PM
to 5:20 PM
Dave Gee x Trigon
1 Attendees
Location
Barcelona
Type Unofficial Music
Coming soon to SXSW 2011, and it's FREE!
SUB.CONSCIOUS x METHODS NYC
Hosted by
Armanni Reign & Diggadee MC (Methods NYC, Heavyweight Division, ATL, NYC)
Gear by Methods NYC
4:40 PM
to 5:10 PM
4:40 PM
to 5:20 PM
Toro y Moi
255 Attendees
Location
Red 7 Patio
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
4:45 PM
to 5:15 PM
4:45 PM
to 5:15 PM
No Mas Bodas
4 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
4:45 PM
to 5:30 PM
Peelander-Z
99 Attendees
Location
Elysium
Type Unofficial Music
Speaker/Artist(s) Info
Peelander-Z
Chicken Ranch's annual day party! Free BBQ while supplies last and great bands. Sponsored by Big Red Retro and Newtek.
Tags bbq, peelander-z, woggles, chicken ranch
4:45 PM
to 5:30 PM
Somebody's Darling
10 Attendees
Location
Opal Divine's Freehouse
Type Unofficial Music
Speaker/Artist(s) Info
Somebody's Darling
Website http://www.pigeonpublicity.com/
5:00 PM
to 7:01 PM
5:00 PM
to 6:00 PM
Brett Dennen
107 Attendees
Location
Radio Day Stage Austin Convention Center
Type Music
Artists Brett Dennen
Brett Dennen is a talented folk/pop singer and songwriter from Northern California. Named by Rolling Stone Magazine as an “Artist to Watch” and identified as one of Entertainment Weekly’s eight "Guys on the Rise," Brett’s narrative-rich and timeless songwriting has garnered instant critical praise and the adoration of music supervisors who have featured his music on popular television programs such as House, Grey’s Anatomy, and Scrubs. Brett has headlined every major city in the United States, Europe and Australia and has been hand-picked by a "who's who" of his contemporaries including John Mayer, Jason Mraz, and Dave Matthews to support tours. His fourth album, Loverboy is due out in April 2011.
Tags All Ages
5:00 PM
to 6:00 PM
Bill and Ted's Excellent Adventure: Digital Music Redux
19 Attendees
Location
Austin Convention Center, Room 17AB
Speaker Bill Wilson, Ted Cohen
What is the state of digital music? Many rail against the labels for not getting it, but do we even know what "it" is yet? Digital is not replacing physical sales, the new generation of music fans see no reason to pay for music or even music services, the live industry is declining and the best answer we have so far is to sell premium packages to superfans. Is that a viable strategy on which an artists can build a career? Where is the balance between affordable royalty rates for the services and livable royalty earnings for the artists? Are the labels getting more realistic with their licensing terms or are digital music startups an entrepreneurial death wish?
5:00 PM
to 6:00 PM
Brands as the New Labels
38 Attendees
Location
Austin Convention Center, Room 11AB
Holiday Inn, Coke, Pepsi, Mountain Dew, and Red Bull have all released music. Bands get great exposure from a brand. Learn about brand strategy, how to structure a joint venture; the promotion and distribution of original music. Find motivation for trying out alternative methods of selling music and yourself as a brand.
Tags Late Entry, brandsaslabels
5:00 PM
to 6:00 PM
Defining "Artist Development" In Concrete Terms
16 Attendees
Location
Austin Convention Center, Room 15
Speaker Andy Adelewitz, Katie Robinson, Hank Sacks, Amanda Berman, Scott Cohen
"Artist development" has long been one of the most popular catch phrases of the music business. Beyond guiding the growth of a new artist, what does this actually mean in a nuts-and-bolts sense?
5:00 PM
to 6:00 PM
How Much Does Your App Suck?
25 Attendees
Location
Austin Convention Center, Room 16B
And how do you fix it? There are at least 225,000 apps and 5 billion downloads from the Apple Store alone. How do you make your app stand out from the pack? Experts discuss all the bad apps and flawed models, and how to create and distribute an app that is fun, useful, goes viral and makes you some real money.
5:00 PM
to 6:00 PM
How to Keep Your Digital Music Flowing
8 Attendees
Location
Austin Convention Center, Room 9ABC
Speaker Greg Parkin, Butch Lazorchak, Ed Cherney, John Spencer, Andy Leach, Maureen Droney
You can’t be a rich, immortal superstar if nobody can find your digital music. Surprisingly, the issues that challenge your ability to track your music for income-generating purposes are some of the same issues that work against the ability to preserve digital music for long-term cultural heritage purposes. Panel representatives from the Library of Congress and across the digital music spectrum will discuss some of the core issues around maintaining the long-term accessibility of digital materials and will share “good enough” practices for accessibility and preservation for a general audience of music creators, consumers and stewards.
Tags musicflowing
5:00 PM
to 6:00 PM
Juggalos to Phish-heads: Managing Fanatical Music Consumers
26 Attendees
Location
Austin Convention Center, Room 12AB
Speaker Ethan Kaplan, Amy Miller, Corey Denis, Andy Gadiel, Alex Kreit
Marketing and community management are always difficult tasks, and managing fanatical music fans poses unique problems: Your product isn't being used right away, you have a very limited inventory, and you're selling to an extremely passionate group of consumers who have a sentimental attachment to your product. How do you mitigate sudden traffic issues for major sale dates or popular events, and keep fans happy without pissing off promoters or clients? How do you meet these specific needs without creating unfair advantages for the most persistent fans?
5:00 PM
to 6:00 PM
Next Stage Presents Washington
6 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
She weighs half as much as her keyboard but she could punch out your Dad. Yes, she is a female singer songwriter…but she’s not shy and retreating or cute. BUT: she’s not 10 tons of slut in a mini skirt and nipple tape belly dancing on a crucifix. She’s addicted to Facebook but not like your best friend Tenille. Her voice will stop you in your tracks. It brings grown men to tears on live television (seriously). It soars, then falters, then soars again and it is full off sorrow even when it is full of joy (soft, broken, soaring, sorrow, spitting, sneering, smiling etc etc etc). And she can dance. She grew up in Papua New Guinea so she is a wild girl that knows which tree has water in it’s trunk, but she speaks French and wears couture even though she can’t afford groceries. She made a record called “I Believe You Liar” and it’s not like other records. It’s better and it’s hard to tell why exactly. They’re all pop songs but not like you think. They are really, REALLY wordy twisty complicated key changing sons of bitches that you’d have to go to music school for 6 years to play (she did) but after they’re done you can remember every chorus and every hook, and on the second listen you may be able to sing back most of the words. They are mostly about love and how love can make you feel any other emotion. She calls them sonic polaroids. "Australia, you have a new and original troubadour to lift your spirits and warm your hearts.” -Tim Finn. She’s like a rock and roll band, but not. She’s kind of like Elvis Costello. She’s kind of like Cindy Lauper. She’s kind of like Motown stuff. She’s kind of like Phoenix. She’s kind of like Tom Waits. She’s like NEW like NEVER BEFORE but… …but not. Washington is the physical manifestation of all these seemingly diametrically opposed forces. Somehow these forces have not yet created a black hole that envelops the universe. They instead created songs and a voice that in one short year have put her in every Australian home on the cover of a magazine, or on the television, or round and round in your head when your taking a shower. It’s possessed musical royalty (and I won’t say exactly who but it’s pretty impressive) and anyone else you can think of. These folks pick up the phone and invite her for a drink but she’ll only come if they’re drinking Hendricks. She was Triple J Unearthed. She’s the Vanda and Young Song Writing Competition. She’s an APRA Ambassador. She’s already touring the US and the UK.
Tags Trade Show, #SXSWNextStage
5:00 PM
to 6:00 PM
She Keeps Bees
10 Attendees
Location
Austin Convention Center, Ballroom A, B, C Foyer
Live at Flatstock 29.
5:00 PM
to 6:00 PM
SXSW Accelerator: Music-Related Technologies Final Round
6 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Companies TBA from earlier sessions. Day Three of SXSW Accelerator is a unique presenting opportunity centered on music-related technology companies only. There will be no carryover of competing companies from Day One or Day Two.
5:00 PM
to 6:00 PM
SXSW Accelerator: Winners Ceremony
6 Attendees
Location
Hilton, Salon AB
Type Panel, Interactive
Companies TBA from earlier sessions. Day Three of SXSW Accelerator is a unique presenting opportunity centered on music-related technology companies only. There will be no carryover of competing companies from Day One or Day Two.
5:00 PM
to 6:00 PM
SXSW Interview: Crystal Bowersox
8 Attendees
Location
Austin Convention Center, Room 18ABC
Speaker Crystal Bowersox, Ann Powers
Crystal Bowersox wowed audiences in Season 9 of American Idol. With her soulful voice and down-to-earth presence, Bowersox remains one of the most memorable Idol alumni. She has recently released "Farmer's Daughter," her debut release for 19 Recordings/Jive Records. In his album review, Greg Kot of the Chicago Tribune said: "Though typecast as a Janis Joplin-like shouter in the early stages of the “Idol” competition, her best moments are far more subtle, with a touch of twang and fragility." Bowersox will be interviewed by Ann Powers, Pop Critic of the LA Times. On Friday, March 18, Bowersox will perform a SXSW Showcase at the Victorian Room at the Driskill Hotel.
Tags sxbowersox
5:00 PM
to 6:00 PM
SXSW Trade Show Happy Hour by .CO
36 Attendees
Location
Austin Convention Center, Exhibit Hall 3-4
The SXSW Trade Show Happy Hour offers Austin hospitality, serving complimentary beverages and a break from your busy schedule. Come to the SXsaloon to relax, meet friends, and refresh before a big night.
Tags Trade Show, #SXsaloon
5:00 PM
to 6:00 PM
Touring Together: The Future of the Club Business
20 Attendees
Location
Austin Convention Center, Room 16A
Speaker Matt Hickey, Trey Many, Ryan Vangel, Johnny Beach
How much longer can club acts compete on tours, and expect people to have the money to support them? With the economy shrinking, and less disposable income, will more agents, managers, and promoters get on the same page? What needs to happen for the survival of the club business in the US?
Tags Late Entry, clubbiz
5:00 PM
to 6:00 PM
We're All Fanmade: Your Band As A Meme
8 Attendees
Location
Austin Convention Center, Room 13AB
Speaker Maura Johnston, Mike Fabio, Rae Votta
The Internet is no longer a dirty little secret for freaks & geeks, it's everyone's sandbox. If bands want to succeed they have to take it seriously, love it all night AND respect it in the morning. Memes are defined as concepts that spread quickly on the Internet, and creating them requires skill, luck and research. Memes rely on imitable cultural ideas. Memeifying your band involves creating something that’s shared, instead of pushed. How can acts embrace the power of fan media?
5:00 PM
to 6:00 PM
British Music Embassy Launch
115 Attendees
Location
Latitude 30
The British @ SXSW official launch with three of our best breaking acts, Bombay Bicycle Club, Jamie Woon, and Dry The River. Hosted by Radio 1's Huw Stephens. By invitation only.
5:00 PM
to 6:00 PM
New Zealand Party
143 Attendees
Location
West Tent, Brush Square Park
Join us for a night of exciting new music and fine wines presented to you by Spy Valley Wines and the New Zealand Music Commission. Show your SXSW badge for entry.
Tags Party
5:00 PM
to 5:30 PM
Anamanguchi
27 Attendees
Location
Palm Door
5:00 PM
to 5:30 PM
Beach Fossils
205 Attendees
Location
Emo's Annex
5:00 PM
to 5:30 PM
Ezra Furman & The Harpoons
61 Attendees
Location
Hole In The Wall
Type Unofficial Music
Speaker/Artist(s) Info
Ezra Furman & The Harpoons
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
5:00 PM
to 6:00 PM
Hunx & His Punx
57 Attendees
Location
Waterloo Records
Type Unofficial Music
Part of Waterloo Records SXSW Showcase
5:00 PM
to 6:00 PM
John Maus
23 Attendees
Location
ND at 501 Studios
5:00 PM
to 6:00 PM
Little Mikey & The Soda Jerks
Location Top Drawer Thrift
Location Top Drawer Thrift
Type Unofficial Music
Speaker/Artist(s) Info
Little Mikey & The Soda Jerks
Part of TOP ROCK: A multi-media day party benefiting Project Transitions
5:00 PM
to 5:30 PM
Lord Huron
59 Attendees
Location
The Stage on Sixth (formerly Radio Room)
5:00 PM
to 5:30 PM
5:00 PM
to 6:00 PM
Oh Land
24 Attendees
Location
Lipstick 24
Type Unofficial Music
Speaker/Artist(s) Info
AUSTIN BFFS
Wednesday, March 16th: 12 – 6pm
Presented by: The Musebox / Flavorpill / IrockIroll / The Bell House
Location: Lipstick 24 – 606 East 7th Street
DJ sets by DJ RUSS (Flavorpill)
FREE with RSVP
Sponsored by HP COMPUTERS
Tags Free
5:00 PM
to 5:30 PM
Slaid Cleaves
34 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
5:00 PM
to 6:00 PM
Surprise Guest
13 Attendees
Location
Barbarella
Type Unofficial Music
Outside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
5:00 PM
to 6:00 PM
The Freddie Steady 5
10 Attendees
Location
Ginger Man
Type Unofficial Music
Speaker/Artist(s) Info
The Freddie Steady 5
Presented by Saint Arnold Brewing Co. and Steady Boy Records
5:00 PM
to 5:30 PM
The Jezabels
48 Attendees
Location
Mohawk
Type Unofficial Music
The Windish Agency / Laneway Festival / Eat Your Own Ears / Austinist present AUSTIN OR BUST! Sponsored by Feiyue and Scion.
5:00 PM
to 6:00 PM
The New Regime
2 Attendees
Location
PureVolume House
5:00 PM
to 5:45 PM
Theophilus London
108 Attendees
Location
Shangri-La
Type Unofficial Music
Part of the IAMSOUND 2011 Showcase
5:00 PM
to 5:45 PM
5:00 PM
to 6:00 PM
WhoMadeWho
36 Attendees
Location
Barbarella
Type Unofficial Music
Inside Stage.
GLITORIS VS BIGSTEREO with videos from Pomp & Clout http://vimeo.com/20588663
Free Booze while supplies lasts. +21 up only. NO BADGE OR WRISTBAND REQUIRED.
Tags free booze, swag, glitoris, bigstereo
5:00 PM
to 5:30 PM
yOya
3 Attendees
Location
Rusty Spurs
Type Unofficial Music
Hello Music & Taylor Guitars Artist to Watch Showcase
Hello Music & Taylor Guitars are sponsoring a day party in Austin with ten artists, drinks, bbq, a guitar giveaway, and a free download of the show.
Website http://www.hellomusic.com
5:00 PM
to 7:00 PM
British Music Launch Event Hosted by BBC Radio 1's Huw Stephens (Invite Only)
58 Attendees
Location
Latitude 30
by invitation
NOTE THIS EVENT IS BY INVITATION ONLY
Type Unofficial Party
Speaker/Artist(s) Info
British Music Embassy Launch hosted by BBC Radio 1's Huw Stephens 3/16 from 5-7pm with performances by:
Bombay Bicycle Club
Dry the River
Jamie Woon
The British Music Embassy Launch event kicks off their week-long events at SXSW this year (their fourth running), and is hosted by BBC Radio 1's one and only Huw Stephens. There are 60+ up-and-coming UK acts performing throughout the week and the launch includes performances by Dry the River, Jamie Woon and Bombay Bicycle Club.
Please email brooke@bighassle.com to get on the VIP list for the launch event or RSVP to the week-long day parties at http://www.britishguestlist.info
5:00 PM
to 2:00 AM
Ghostpizza SXSW Showcase (unofficial)
42 Attendees
Location
Betsy's Bar
Type Unofficial Party
Speaker/Artist(s) Info
Johnny Nelson (NYC) - http://johnnynelson57.com/
Unstoppable Death Machines (NYC) - http://theunstoppabledeathmachines.net/
Lil Friday (NYC) - http://twitter.com/lilfridaaayyy
Damaged Good$ (Dallas, TX) - http://damageisgood.com/
Mexicans With Guns (San Antonio, TX - http://mexicanswithguns.com/
Crizzly (San Antonio, TX) - http://soundcloud.com/crizzly
DJ Rashad (Chicago, IL) - http://www.planet.mu/artists/djrashad
LeDoom (San Antonio, TX) - http://soundcloud.com/ledoom
Vegas Banger (Las Vegas, NV) - http://soundcloud.com/vegasbanger
DJ Digg (Austin, TX) - http://www.tablemannerscrew.net/
Milli Mars (San Antonio, TX) - http://soundcloud.com/milli-mars
S.A.I. (Dallas, TX) - http://riseofsai.bandcamp.com/
Ricky Berger (Sacramento, CA) - http://www.myspace.com/rickyberger
Naked Pictures (TX/NYC)
Sonora (San Antonio, TX) - http://soundcloud.com/sonoraaa
DJ Yay Yay (San Antonio, TX) - http://soundcloud.com/ohpimp
Rollin Rollin (San Antonio, TX)
Johnny Walker & Daecos (San Antonio, TX/Chicago, IL)
-Ghostpizza's SXSW 2011 Showcase-
Be apart of history.
The event will run from 5PM-2AM. Open to the public and free.
...
Early arrival is STRONGLY suggested.
Tags ghostpizza, swag, free
Website htt://ghostpizza.com/sxsw
5:10 PM
to 6:00 PM
5:15 PM
to 5:45 PM
Foster the People
177 Attendees
Location
Mohawk Patio
Type Unofficial Music
The Windish Agency / Laneway Festival / Eat Your Own Ears / Austinist present AUSTIN OR BUST! Sponsored by Feiyue and Scion.
5:15 PM
to 5:45 PM
5:15 PM
to 6:00 PM
5:15 PM
to 5:45 PM
SCHOOL
4 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
5:15 PM
to 5:45 PM
5:15 PM
to 6:00 PM
The Dom Mariani Trio
11 Attendees
Location
Aussie's Grill and Beach Bar
Type Unofficial Music
Speaker/Artist(s) Info
The Dom Mariani Trio
Presented by:
WeAre78704.com
The Australian American Chamber of Commerce – Houston www.aacc-houston.org
Dart Music International http://dartmusicinternational.org/
Tags free show, Australia, New Zealand, South Africa, Chile, Peru
5:15 PM
to 6:15 PM
The Growlers
30 Attendees
Location
Cheer's
Type Unofficial Music
In association with Sapporo, Batter Blaster and Datapipe, Treehouse Diddly presents emerging national & international performers. Thanks to our supportive sponsors we will be serving up Sapporo Beer and FREE pancakes and waffles from Batter Blaster.
Treehouse Diddly is open to all SXSW badge holders and the general public
5:15 PM
to 6:00 PM
The Soft Moon
29 Attendees
Location
Red 7
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
5:15 PM
to 6:00 PM
5:20 PM
to 6:00 PM
Bro Safari
2 Attendees
Location
Barcelona
Type Unofficial Music
Coming soon to SXSW 2011, and it's FREE!
SUB.CONSCIOUS x METHODS NYC
Hosted by
Armanni Reign & Diggadee MC (Methods NYC, Heavyweight Division, ATL, NYC)
Gear by Methods NYC
5:20 PM
to 6:20 PM
Ray Wylie Hubbard
31 Attendees
Location
threadgills world headquarters
Type Unofficial Music
Speaker/Artist(s) Info
Ray Wylie Hubbard
It is Year 4, as once again Music Fog takes the stage in the Saloon Room at Threadgill's WHQ(AKA&. the back room, on the stage against the ruby velvet curtains,) 301 W. Riverside, in South Austin TX. It is an unofficial showcase so no badges or wristbands are necessary, just a desire to eat some good ole homemade food, and see some cooking music. We at Music Fog put the four day schedule together, and our video cameras will be rolling as we gather content for www.musicfog.com. Most times we do our thing behind closed doors, but this gig, we invite you to come and hang in the room for our taping. The Music Fog Motto, after all, is "How Hard Could It Be&.." and the answer, at least when we come to Threadgills is, "Pretty Damn Easy!" What with onsite parking, air conditioning, any drink of any color that you might want, Southern home-style fare with loads of vegetables, and the ever important indoor plumbing with those fancy new 'no hands towel machines. I don't know, they just intrigue me! And really, why would you even think of going anywhere else?
5:30 PM
to 7:06 PM
5:30 PM
to 6:30 PM
L.E.P. BOGUS BOYS
3 Attendees
Location
Dot Com Day Stage Austin Convention Center
5:30 PM
to 6:00 PM
5:30 PM
to 6:00 PM
Gold Panda
204 Attendees
Location
Emo's Annex
5:30 PM
to 6:00 PM
Kopecky Family Band
29 Attendees
Location
The Stage on Sixth (formerly Radio Room)
5:30 PM
to 6:30 PM
Laura Jansen
14 Attendees
Location
Waterloo Records
Type Unofficial Music
Part of Waterloo Records SXSW Showcase (Inside)
5:30 PM
to 6:30 PM
Nite Jewel
16 Attendees
Location
Lipstick 24
Type Unofficial Music
Speaker/Artist(s) Info
AUSTIN BFFS
Wednesday, March 16th: 12 – 6pm
Presented by: The Musebox / Flavorpill / IrockIroll / The Bell House
Location: Lipstick 24 – 606 East 7th Street
DJ sets by DJ RUSS (Flavorpill)
FREE with RSVP
Sponsored by HP COMPUTERS
Tags Free
5:30 PM
to 6:00 PM
5:30 PM
to 6:30 PM
Opio, Casual and DJ Toure of the Hieroglyphics
10 Attendees
Location
The Phoenix
Type Unofficial Music
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
Tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, Free Music, concert, party, K-Flay Cadence Weapon, Sims, The Knux, Hieroglyphics
5:30 PM
to 6:00 PM
Shilpa Ray & Her Happy Hookers
42 Attendees
Location
Hole In The Wall
Type Unofficial Music
Speaker/Artist(s) Info
Shilpa Ray & Her Happy Hookers
The Midgetmen are excited to be hosting our 4th Texas Jumpstart party during SXSW 2011. We've moved to the Hole in the Wall for this year, but The Midgetmen's Texas Jumpstart 4 will still be 100% free with 100% free beer (til it runs out).
5:30 PM
to 6:00 PM
Shurman
13 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
5:30 PM
to 6:00 PM
The Hood Internet
61 Attendees
Location
Liberty
Type Unofficial Music
Bridge Club Music 2nd Annual Party Jam
presented by EventSeekr
FREE Unofficial Opening Day Bash with
GREAT BANDS / FREE BEER / GIVEAWAYS / GAMES
EAST SIDE KING food trailer on-site / MORE SURPRISES IN-STORE!
LINE UP:
The Hood Internet
Keepaway
BRAHMS
Penguin Prison
Dominique Young Unique
Headless Horseman
Neiliyo
+ more TBA
DJ sets: Tecla + Sensual Harassment
www.twitter.com/bridgeclubmusic
Start your SXSW off with a bang and come along to this free, no badge-required opening day fiesta featuring some of the festival's most anticipated bands.
Enjoy FREE BEER, as well as affordable and delightful fare from Austin's Award-Winning food trailer, East Side King, recently featured on Anthony Bourdain's "No Reservations".
Get there early to grab the great giveaways and to check out the surprises we have in store!
Special thanks to our amazing sponsors: EventSeekr and MusicMyne.
5:30 PM
to 6:00 PM
Thomas-Austin (DJ)
1 Attendees
Location
Palm Door
5:30 PM
to 6:00 PM
tUnE-yArDs
178 Attendees
Location
Red 7 Patio
Type Unofficial Music
Force Field PR & Terrorbird Media 4th Annual SXSW Day Party
5:30 PM
to 6:30 PM
6:00 PM
to 7:28 PM
6:00 PM
to 7:27 PM
6:00 PM
to 7:16 PM
6:00 PM
to 7:48 PM
6:00 PM
to 7:22 PM
6:00 PM
to 7:00 PM
Anthony Green
32 Attendees
Location
PureVolume House
6:00 PM
to 7:00 PM
Ava Luna
4 Attendees
Location
Top Drawer Thrift
Type Unofficial Music
Speaker/Artist(s) Info
Ava Luna
Part of TOP ROCK: A multi-media day party benefiting Project Transitions
6:00 PM
to 6:30 PM
Brahms
28 Attendees
Location
Palm Door
6:00 PM
to 6:40 PM
Down Jones
2 Attendees
Location
Barcelona
Type Unofficial Music
Coming soon to SXSW 2011, and it's FREE!
SUB.CONSCIOUS x METHODS NYC
Hosted by
Armanni Reign & Diggadee MC (Methods NYC, Heavyweight Division, ATL, NYC)
Gear by Methods NYC
6:00 PM
to 6:30 PM
Ezra Furman & The Harpoons
49 Attendees
Location
The Stage on Sixth (formerly Radio Room)
6:00 PM
to 6:30 PM
Hot Club of Cowtown
23 Attendees
Location
The Dogwood
Type Unofficial Music
It's that time of year again... So, dust off your cowboy boots and make your way to Texas...
The sun is shinin' and the weather is getting warm. We’ve got icy cold beer and hot food!
Year 11 and going strong… Won’t you come join Lil Deb and Cary Baker and our hosts The Dogwood as we celebrate another year, and welcome you to SXSW.
20 bands for your listening pleasure. Come early stay late!
The Dogwood has a full service food menu, beer, liquor, and soft drinks.
Thank you to these 20 bands for gracing our stage and helping us throw one heck of a shindig!!!
6:00 PM
to 6:30 PM
6:00 PM
to 6:30 PM
6:00 PM
to 6:30 PM
Summer People
5 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
6:00 PM
to 7:00 PM
Telekinesis
105 Attendees
Location
Waterloo Records
Type Unofficial Music
Part of Waterloo Records SXSW Showcase
6:00 PM
to 9:00 PM
Heavy Happy Hour at Calyp Casa
35 Attendees
Location
IcenHauer's
Type Unofficial Party
Blue Calypso Presents:Calyp Casa Heavy Happy Hour WednesdaySX2011
Come hang at our place. Drinks are on us!This is THE Shindig dedicated to the interactive, social loving , tech savy, sxsw party goers! Guests 21+ Admission is free, but you must be a Calyp Endorser to gain a wristband for access.
Check out this Calyp how to video http://www.youtube.com/watch?v=Djjaq9sofKk
Calyp is available at www.Calyp.com iTunes and Android Market
-Skip the wristband line! -Pick up your wristband in advance -Visit us at SXSW Trade Show -Stall #'s 415/514 and pick up your wristband in advance. We're giving away PRIZES for love! Socialize!
Hashtag: #Calypwww.BlueCalypso.com www.Calyp.com
Come hang at our place. Drinks are on us!This is THE Shindig dedicated to the interactive, social loving , tech savy, sxsw party goers! Guests 21+ Admission is free, but you must be a Calyp Endorser to gain a wristband for access.
Check out this Calyp how to video http://www.youtube.com/watch?v=Djjaq9sofKk
Calyp is available at www.Calyp.com iTunes and Android Market
-Skip the wristband line! -Pick up your wristband in advance -Visit us at SXSW Trade Show -Stall #'s 415/514 and pick up your wristband in advance. We're giving away PRIZES for love! Socialize!
Hashtag: #Calypwww.BlueCalypso.com www.Calyp.com
Tags free booze, heavy metal, rock, swag
6:00 PM
to 2:00 AM
Synth By Southwest III: The Blacklist
68 Attendees
Location
The Volstead Lounge
Type Unofficial Party
Speaker/Artist(s) Info
INSIDE:
7:00PM-7:40PM CTRL
8:00PM-8:40PM Reagan Jones (of Iris)
9:00PM-9:40PM A Sky Jet Black
10:00PM-10:40PM Guild
11:00PM-11:40PM subNatural
12:00AM-2:00AM DJ Scorpio
OUTSIDE:
7:15PM-7:55PM Christopher Anton (of Information Society)
8:10PM-8:50PM Exit
9:05PM-9:45PM Art Versus Industry
10:00PM-10:45PM Chant
Gat5 & Hotel Vegas present: Free entry (no wristband required) Drink specials Two stages of music
6:15 PM
to 6:45 PM
Miss Jackson
3 Attendees
Location
Cherrywood Coffeehouse
Type Unofficial Music
Speaker/Artist(s) Info
30 diverse and talented acts traverse streets, highways, borders and oceans to celebrate indie music on indie radio. Indie Radio Rocks The World with Janka Nabay & The Bubu Gang, Ralph White, Tôg, Giana Factory, CALLmeKAT, and much more!
6:15 PM
to 7:00 PM
The Chevelles
45 Attendees
Location
Aussie's Grill and Beach Bar
Type Unofficial Music
Speaker/Artist(s) Info
The Chevelles
Presented by:
WeAre78704.com
The Australian American Chamber of Commerce – Houston www.aacc-houston.org
Dart Music International http://dartmusicinternational.org/
Tags free show, Australia, New Zealand, South Africa, Chile, Peru
6:20 PM
to 7:20 PM
The Trishas
11 Attendees
Location
threadgills world headquarters
Type Unofficial Music
Speaker/Artist(s) Info
The Trishas
It is Year 4, as once again Music Fog takes the stage in the Saloon Room at Threadgill's WHQ(AKA&. the back room, on the stage against the ruby velvet curtains,) 301 W. Riverside, in South Austin TX. It is an unofficial showcase so no badges or wristbands are necessary, just a desire to eat some good ole homemade food, and see some cooking music. We at Music Fog put the four day schedule together, and our video cameras will be rolling as we gather content for www.musicfog.com. Most times we do our thing behind closed doors, but this gig, we invite you to come and hang in the room for our taping. The Music Fog Motto, after all, is "How Hard Could It Be&.." and the answer, at least when we come to Threadgills is, "Pretty Damn Easy!" What with onsite parking, air conditioning, any drink of any color that you might want, Southern home-style fare with loads of vegetables, and the ever important indoor plumbing with those fancy new 'no hands towel machines. I don't know, they just intrigue me! And really, why would you even think of going anywhere else?
6:30 PM
to 8:19 PM
6:30 PM
to 7:30 PM
6:30 PM
to 7:00 PM
Lesands
9 Attendees
Location
Cheer's
Type Unofficial Music
In association with Sapporo, Batter Blaster and Datapipe, Treehouse Diddly presents emerging national & international performers. Thanks to our supportive sponsors we will be serving up Sapporo Beer and FREE pancakes and waffles from Batter Blaster.
Treehouse Diddly is open to all SXSW badge holders and the general public