me::title_else
My Schedule
2:00 PM
to 3:00 PM
Being Young and Rocking It
89 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Brian Wong
event::about Being a young entrepreneur in this period of time in business and commerce is an exciting thing. It is your biggest asset. You should rock it. But how do you rock it? How do you overcome traditional preconceived notions of being "younger", more "inexperienced", and "naive"? Simple. You turn them into your strengths. Everyone always talks about how being curious, how retaining youthful characteristics is a great way to succeed without bounds. Why can't those who truly embody those characteristics be the ones that indeed reap those rewards? Most younger entrepreneurs are at the edge of a cliff. They are looking for reasons to jump, or not to jump. There are lots of people willing to tell them all the reasons of why they shouldn't. Very few are there to tell them all the reasons why they should, and to help them throughout to show them how to grow wings in the process. I'm there to nudge them. Being a 19-year-old entrepreneur with a funded start up - experience at a well-known company in the social news landscape, and literally being thrown into a pit of extremely successful entrepreneurs as a non-American (a Canadian), helped prime me to learn all of the lessons that I will be sharing with everyone. Anyone fascinated by the elusive "young" entrepreneur - and especially the type that genuinely takes tangible action towards successful milestones in their career - and wondering about how to learn from them and to help nurture their growth - should come.
event::tags Core Conversation, #rockit
2:00 PM
to 3:00 PM
Fireside Chat: Tim O'Reilly Interviewed by Jason Calacanis
300 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Jason Calacanis, Tim O'Reilly
event::about In this intimate fireside chat, Calacanis interviews his personal publishing and pundit hero, Tim O'Reilly, about Tim O'Reilly. Typically Tim's the moderator or discussing a theory, but Tim's never discussed how he built O'Reilly, the Web 2.0 conference and himself, into the most respected technology publisher on the planet. Calacanis hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged. This panel is a first and a must for publishers, technologies, brand builders and thinkers.
2:00 PM
to 3:00 PM
How to Rawk Out at SXSW Interactive
108 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Christine Auten, J Smith, Mark Couvillion, Min Jung Kim, Neil Petty, Gianfranco Chicco, Kris Krug
event::about A light-hearted and informative introduction to optimizing your SXSW experience (juggling parties, panels, getting around and staying chargedup) from seasoned conference veterans.
2:00 PM
to 3:00 PM
Rebooting Iceland: Crowdsourcing Innovation in Uncertain Times
57 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Dilja Amundadottir, Derek Lackaff, Gunnar Holmsteinn, Heida Helgadottir, Guojon Mar Guojonsson, Gudjon Mar Gudjonsson
event::about In the US, social media innovators are changing the way people work and play. In Iceland, these innovators may offer the best hope of rescuing an entire nation. Iceland emerged in the 1990s as a financial powerhouse after a thousand years on the sidelines of global history. Icelanders became one of the world’s wealthiest and happiest nations. In 2008, three of its banks collapsed, sending the national economy into a tailspin and shattering the people’s trust in government and industry. The government was quickly replaced by one promising transparency and reforms, while a protest party headed by a comedian took control of the Reykjavik city council. This new cast of politicians is not alone in their efforts to move Iceland out from under the economic cloud. Members of the country's tech and entrepreneurial sector, which saw explosive growth in the lead-up to the collapse, have emerged as leaders in grassroots efforts to set Iceland on a sustainable path. In 2009, a loosely-organized group calling themselves the Anthill convened a “National Assembly” of 1,500 citizens. The day-long event, based on Agile methods and crowdsourcing theory, resulted in a coherent set of values, vision and ideas. A second National Assembly was held in 2010 as a preparatory step in the development of a new national constiution. Inspired by open-source processes and leaning heavily on social media technologies, these citizens are rapidly prototyping new forms of democracy utilizing the web and open innovation.
event::tags Panel, #reboot.iceland
2:00 PM
to 3:00 PM
Your Business + Social Mission = Happiness + Ka-Ching
30 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Olivia Khalili
event::about To expect you to add social purpose to your business just because it’s a good thing to do is foolish. Whether you're an employee or owner, you have a bottom-line and other obligations to meet. But doing good is a business strategy, not merely a moral argument or trend. In this core conversation we'll talk about how your company--no matter its size, focus or budget--can profit from integrating a social mission, how to win support for new initiatives and where to begin. Learn how companies like Linden Labs and Interface used sustainability to differentiate themselves, drive innovation and cut costs.
event::tags Core Conversation, #KaChing
3:30 PM
to 4:30 PM
Promiscuity or Private Groups: Mobile Photo Sharing
26 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Louis Gray, Mayank Mehta
event::about We all know photo sharing is nothing new - it's been around as long as photos have been around and that's a long long time! So what's all the buzz around mobile photo sharing now? Are people all jumping on the bandwagon to share their mobile photos? Instagram just passed 1M users within 3 months of their launch. Path introduced somewhat controversial private group sharing with 50 friends limit. And LiveShare by Cooliris just launched the first flexible private group sharing service for photos. Which brings us to question, are users more likely to resort to private streams? Is that where we are headed - small, intimate groups? What does it mean for the overall social graph(s) we have been building for the past years? Come and join in on the discussion around mobile photo sharing, the hottest topic in Silicon Valley.
event::tags Dual, #MobileSharing
3:30 PM
to 4:30 PM
Social Network Users' Bill of Rights: You Decide
53 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
event::about The Facebook and Google privacy controversies of Spring 2010 highlighted the gap between technical innovation and user expectations on a global scale, leading representatives of various user constituencies to draft a definitive Social Media Users Bill of Rights for the 21st Century at the Computers, Freedom and Privacy Conference in San Jose, CA. The idea of a Social Network Users’ Bill of Rights (#billofrights) has been around for years, but no large user set has actually collated the key values and principles that should go into such a Bill of Rights and put them to a world-wide vote – until now. All privacy law is based to some degree on social norms. The panelists and other representatives of various user constituents drafted a definitive Social Media Users Bill of Rights. This kicked off a conversation between Facebook, the ACLU and others affected by technology’s expansion into daily life. The next step is to debate and have a public vote on it. The voting is open from now until June 15, 2011 – the anniversary of the date the U.S. government asked Twitter to delay its scheduled server maintenance as a critical communication tool for use in the 2009 Iran elections. As the preamble of the document reads, "We the Users," the “Bill of Rights” document has been released to the public for vetting and debate. This is an important step, both from a future activism and legislative perspective, in the fight to define our digital futures. Through this discussion, we will explore the evolution of privacy in the digital age, the changing relationship between users and online service providers, and the social, political and cultural ramifications of life in a networked world – and the SXSWi community will have a say in the development of a watershed document for user rights online.
5:00 PM
to 6:00 PM
Education 2.0: How Media Drives Your Child's Success
42 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Jennifer Openshaw, Farb Nivi, Anya Kamenetz, Iqbal Theba
event::about School budget cuts, high unemployment (over 20% for youth), and a global economy – No wonder parents are concerned about their child’s success and 70% of teens say they want more guidance. What can you do? In this exciting and engaging panel, kicked-off with an opening by America’s best-known Administrator – Iqbal Theba who plays “Prinicipal Figgins” in the hit TV show, Glee – and led by Dow Jones/Wall Street Journal columnist Jennifer Openshaw (Oprah, CNN), you'll learn how technology and social media can drive your child’s success and where it can’t. Other topics: * Where education is headed - new initiatives underway that could transform traditional learning * The latest innovations in education using technology * Ways to implement social media into your classroom or home to talk connect with your student * How technology is being used to move education outside the classroom - to provide practical, real-world learning for your child * Where social media and technology is hurting education and your child's future -- and what you can do * Why “learning by doing” is becoming critical to your child’s success
5:00 PM
to 6:00 PM
Group Chat App Attack: Who Will Rise?
44 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Steve Martocci, Caleb Elston, Leah Culver, Lucy Zhang, Mike Melanson
event::tags Panel, #WhoWillRise
6:00 PM
to 9:00 PM
Substantial SXSW Kickoff Party
95 schedule::attendees
Location
Malverde
eventtype Party, Interactive
event::about
Substantial SXSW Kickoff Party
Free Drinks. Free Music. Friday, March 11th, 6-9PM.
400 W 2nd St, Suite B@ Malverde
RSVP REQUIRED.
Company Substantial
Website http://substantial.com/sxsw
7:00 PM
to 9:00 PM
Let's Start SXSW Off Right!
235 schedule::attendees
Location
Driskell Hotel Bar
eventtype Unofficial Party
event::about
Let's start SXSW right with a yearly tradition - predrinks at the Driskill hotel bar.
Every year at SXSW we start off the weekend with a couple relaxing drinks in the historic Driskill hotel bar. If you've never been there's no time like the present to get in on this tradition. Stay as long as you want, there are no rules. Its just a great way to start off the insanity that is SXSW.
Come if you're in town. If you're not in town we'll catch you at the next one.
8:00 PM
to 9:00 PM
Big Bang Bordello
132 schedule::attendees
Location
Emo's
eventtype Party, Interactive
event::about Come experience a sultry Texas Steampunk escapade at Emo's! Stunning Burlesque and outstanding interactive artwork. Flametrick Subs headline. Costumes encouraged.
9:30 PM
to 9:34 PM
9:30 AM
to 10:30 AM
How to Combat Cybercrime in Latin America
7 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
event::about Latin America is still behind the U.S. in Internet technology, but cyber crime has become a big issue in the region. In this session I will explain the growth of cyber crime in Mexico, including what drug cartels are doing, and discuss the lack of resources available in Mexico on how to combat cyber crime. Finally, I will discuss the example of start-up Hacking México, the first online information security and expert community formed to combat cybercrime, using online communication tools promoting computer forensics, research, education, and the use of technology such as bioinformatics, artificial intelligence, cryptography, telecommunications and cryptovirology, as well as efforts to combat cyber-drug trafficking.
event::tags Panel
11:00 AM
to 12:00 PM
Life After Y Combinator
77 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Dane Hurtubise, Brian Chesky, Drew Houston, Jessica Mah
event::about Programs like Y Combinator have garnered much attention in the media. Many of the startups are highlighted and critiqued upon launch, but how do these programs fare over time? What lessons have graduates of Y Combinator learned in a post-Y Combinator world? How do they turn ideas into real businesses?
event::tags Panel, #lifeafteryc
11:00 AM
to 12:00 PM
Startup America: Reducing Barriers
26 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Todd Park, Aneesh Chopra, Ronnie Chatterji, Sean Greene, Scott Case
event::about Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.
event::tags Panel
11:00 AM
to 12:00 PM
The Why & How of Decentralized Web Identity
54 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Blaine Cook, Ben Werdmuller, Christian Sandvig
event::about The big players in social networking are setting a plodding pace of innovation. New startups, keen to offer useful and exciting new means of communication, have migrated wholesale to platform-based approaches. Constrained by what it means to be boxed into 140 characters or Facebook's vision of a lifestream, we're left without a compelling view of what "social" means on the web. It's time to take back our identities, and with it the web. We'll discuss examples of how the web is more Awesome when people are a part of it (and not just a layer on top of a few companies' databases). We'll talk about what kinds of approaches make sense in this new world (and which don't), and discuss some successes (and failures) that have happened along the way. Parts of this discussion will be technical; you can't build the web without some HTML, and we can't build a social web without getting our hands dirty. However, tech is boring. You can always look up how to do something - knowing why you want to do something is the hard part. We're going to look beyond the modern gold rush, and talk about ideas that have lasting value for content providers, producers, and consumers, and why you should care.
event::tags Panel, #addressing
12:00 PM
to 4:00 PM
Etsy: Awesome in Austin
183 schedule::attendees
Location
Venue 222
eventtype Unofficial Party
event::about
Put on your craftin' hat and join Etsy at Venue 222 for an afternoon of creative making. We'll teach you how to make cool gadget cozies for all your tech gear, do some button-making, screenprint, and give you a chance to upcycle your SXSW gift bag into something awesome and unique. Plus, come meet and chat with the Etsy team and stay afterwards for other fun surprises (and swag!).
Meet, chat, mingle, and make. We'll be at Venue 222 all weekend with more workshops, panels, parties, and more.
Website http://etsy.me/etsyaustin
12:30 PM
to 1:30 PM
Cashing Out: Start-up Successes in Latin America
15 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Andes Barreto, Daniel Undurraga, Wenceslao Casares
event::about The Latin American startup scene is blowing up. From Guadalajara to Patagonia, there is an exponential growth of emerging technology ventures. What inspired this new growth set off this explosion? A few trail-blazing tech and new media start-ups that cashed out big time. Companies, such as Brazilian shopping comparison site Buscapé’s $374M acquisition by Naspers, and ClanDescuento.com’s acquisition by Groupon, have proven that the inspired a start-up wave in Latin America is alive an kicking. that's making investors and even the U.S. technology press take notice. In this panel, composed of some of Latin America’s top entrepreneurs, we’ll discuss the opportunities and challenges for startups in the region. The advent of cheap technology that has enabled technical innovation on a scale never seen before. The cultural shift away from the traditional Latin American hierarchical model towards a culture of entrepreneurship and innovation that has enabled this growth. The historical lack of venture capital being allocated to the consumer web or technology sector, and what’s changing now. How startups have adjusted to this reality by making their operations very lean and efficient and in some cases, aiming for and, in some cases, achieving their break even points quicker.
event::tags Panel, #sxswlatam
12:30 PM
to 1:30 PM
Flipboard: Game-Changer or Passing Fad?
101 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Mike McCue, Kara Swisher
event::about Time included Flipboard in its list of "The 50 Best Inventions of 2010” and Apple named Flipboard “iPad App of the Year.” Others have raised questions about the company’s relationships with publishers and ability to monetize the social magazine. Kara Swisher questions Flipboard's CEO Mike McCue on the intersection of publishing and social media, the future of web content and what the heck a social magazine is.
12:30 PM
to 1:30 PM
SUPER-Talented: A Conversation with James Gunn, Ellen Page and Rainn Wilson
83 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Drew McWeeny, Ellen Page, James Gunn, Rainn Wilson
event::about SUPER-size the U.S. premiere of this highly-anticipated new film with an explosive conversation featuring director James Gunn (Slither), Rainn Wilson (The Office) and Ellen Page (Inception). Learn about how a short-order cook can take justice into his own hands with little more than a wrench and a sign from above. Don't steal, don't deal drugs, and don't miss your chance to hear all the inside stories of how this singular dark-comedy made it to the big screen.
event::tags Case Study
12:30 PM
to 1:30 PM
Surviving the Hockeystick Growth: Blessing? Curse?
25 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Alexis Ohanian, Ben Huh
event::about Rapid growth is a survival challenge that's killed off many seemingly successful companies (Pointcast? Kozmo?) How can u ride the rocket without falling off? This panel will bring together people who have lived through the ups and super ups and survied to tell you how to build a company that will thrive through the challenges of rapid growth.
event::tags Panel, #GoBigOrGoDead
12:30 PM
to 1:30 PM
The 90 Minute Solution: Live Like a Sprinter
78 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Tony Schwartz
event::about Are you forever struggling to juggle more demands and get more done? That's not about to change any time soon. Demand is rising inexorably. Here's the problem: we're not meant to run like computers -- at high speeds, continuously, for long periods of time. Rather, human beings are designed to pulse rhythmically between spending energy and intermittently renewing it. The sad truth is that most of us don't do either one very well. We may dimly recognize that we're more efficient and effective when we focus on one thing at a time, but we still react, with Pavlovian predictability, to every new call on our attention. We know, too, that we work too many hours and sleep too few, but we underestimate the costs. In fact, sleep is more important than food, and our bodies crave renewal and recovery during the day every 90 minutes. Instead, we override these signals with caffeine, sugar and by fueling ourselves with our own stress hormones, diminishing our capacity and our productivity over time. Tony Schwartz, bestselling author of Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live, will lay out a step-by-step approach to a better way of working, grounded in multidisciplinary research and real-life stories from his work with organizations such as Google, Apple, the LAPD and Sony Pictures. Take one hour to immerse yourself in the new paradigm Tony lays out – including a series of strategies you can instantly apply -- and you’ll never work the same way again.
event::tags Solo, #sprinterlife
12:30 PM
to 1:30 PM
The Lean Startup: Pirate Metrics for Design & Distribution
70 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Eric Ries, Dave McClure, Ian McFarland, Janice Fraser, Laura Klein
event::about Dave McClure debuts ‘Startup Metrics for Pirates: The Sequel’ – it’s your chance to better understand design, distribution, and proper use of expletives. Following Dave’s talk, you’ll get to hear case studies from some of the most effective ‘Lean UX’ designers and developers this side of the Mississippi. This session is sponsored by 500 Start Ups.
event::tags Solo
1:00 PM
to 2:00 PM
Startup.gov: Reworking Government Through Technical Innovation
31 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Sarah Granger
event::about Open government initiatives over the past two years have shown that Washington can innovate and achieve results at the pace of startups when given the opportunity. This talk outlines the merits and pitfalls of taking entrepreneurial ideals and translating them into big government infrastructure, breaking barriers and opening up new opportunities for public engagement.
2:00 PM
to 3:00 PM
Keynote: Seth Priebatsch
349 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Seth Priebatsch
event::about
Also Simulcasted here:
ACC Room 9ABC, 18ABCD, Ballroom A-G
AT&T Conference Center Grand Ballroom
Driskill BallroomHilton Salon C, H
Hilton Garden Inn Sabine
Hyatt TX Ballroom 1-7
Radisson Town Lake Ballroom
Sheraton Capitol A-H
The last decade was the decade of social. The coming one will be the decade of games. Over the past years, a few key companies have built, and now maintain, a powerful framework to foster digital connections between our friends, family and colleagues. What comes next is another framework, not another social layer, but a "game layer". And it'll be even bigger. Instead of trading in social connections, the game layer traffics directly in human motivation. It's not about the number of followers you have, or how many people "like" you, but about how you can leverage game mechanics to achieve all sorts of great things. Use them cleverly and they can enhance education, empower local businesses and make your life more fun and more rewarding. Use them incorrectly and well... it's less good. Join Seth Priebatsch, Chief Ninja of SCVNGR, for a deep dive into the coming game layer, what to be excited about, what to fear and why your life is about to become a lot more fun.
event::tags Keynote, #GameLayer
2:00 PM
to 3:00 PM
The Lean Startup: Your Startup Sucks. Pivot to Win.
70 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker David Cancel, Manuel Rosso, Sean Ellison
event::about The difference between success and failure is your ability to pivot – fast. Learn how to more quickly recognize the signs of a pivot point, and how to pull the trigger when it counts. This session is sponsored by 500 Start Ups.
event::tags Solo
3:30 PM
to 4:30 PM
140 Conference: Fashion and the Real-time Web (2)
18 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
3:30 PM
to 4:30 PM
Five Secrets to a Killer Elevator Pitch
115 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Joshua Baer
event::about Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, catch an investor's interest, or just explain what you do to your mom. Learn about the 5 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator, Ignite, DEMO, and many other competitions. This is not for beginners! These investors have seen thousands of pitches and invested in hundreds of companies. Come to this presentation after you’ve already given your pitch a 100 times and are really ready to take it to the next level. First I’ll spend 20 minutes talking about the 5 secrets and show some killer examples. Then the panel of investors will take five volunteers from the audience and work with them to improve their 2 minute pitch. Come prepared! And just to eat my own dog food, here is a 5 minute elevator pitch for this presentation! http://bit.ly/killerelevator
event::tags Solo, #elevatorpitch
3:30 PM
to 4:30 PM
Latin America's Digital Middle Class: Six Key Insights
17 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Joseph Crump
event::about Latin America has a history of revolutions, but the tide of social change that is approaching will dwarf those that came before. In Argentina, Brazil, and Mexico, the digital divide between the traditional “haves and have-nots” is disappearing, essentially moving an entire class of people from economic despair toward a stable middle class. A digital middle class. And the rise of this digital middle class will have far-reaching implications beyond just that of marketing and even beyond the borders of Latin America. This new class will revolutionize the way you think of social interactions, and will redefine the playing field in our time.
event::tags Solo, #digitalmiddleclass
3:30 PM
to 4:30 PM
The Lean Startup: Steve Blank on NextGen Entrepreneurs
42 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Steve Blank, Andres Glusman, Hiten Shah
event::about Steve Blank is one of the world’s leading experts on entrepreneurship – nab a seat if you’re lucky and get the inside track on what it takes to be a NextGen Entrepreneur, how company-building is changing, and how you need to up your competitive edge. This session is sponsored by 500 Start Ups.
event::tags Solo
4:00 PM
to 5:00 PM
HAPPY NEW YEAR Premiere Party
32 schedule::attendees
Location
tenOak
event::about SUDS STUDS ROCK & ROLL: The “Happy New Year” Soundtrack Party - with live performances by Bobby Bare Jr., Robbie Gil and La Res. Free Drinks! Free Food!
4:00 PM
to 5:00 PM
Playstation Lounge
38 schedule::attendees
Location
Playstation Lounge
eventtype Party, Interactive
event::about Media Happy Hour featuring PlayStation HOME.
event::tags Party
4:00 PM
to 6:00 PM
Etsy Code as Craft: Moving Fast at Scale
96 schedule::attendees
Location
Venue 222
eventtype Unofficial Party
Speaker/Artist(s) Info
Etsy Engineering Team
event::about
From 4-6pm on Saturday, March 12, key members of the Etsy engineering team, along with special surprise guests, will offer a series of small rapid talks providing a fast-paced and intensive overview of tools, processes, and cultural practices that make moving fast easy.
5:00 PM
to 6:00 PM
Cheaper, Better, FASTER: Can Casual Games Save Education?
37 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Kristy Bowden, Gary Goldberger, Scot Osterweil, Ward Tisdale
event::about Since 1990, 33 new countries have been created. Since 1990, my 7th grade history textbook has been revised...twice. Not only are casual games, like Bejeweled and Farmville, the fastest growing segment of the game market, but casual games are also less expensive to develop, easier to distribute, and take less time to get to market. And they can teach. This panel will bring together game developers and game education academics to talk about how the future of education depends on casual games. We will focus on game theory and casual game design, research and evaluation of games and learning, and successful public/private partnerships.
event::tags Panel, #casualeducationgames
5:00 PM
to 6:00 PM
Latin America: The Future of Online Games
14 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
event::about The video game revolution is expanding all over the planet. In the past few years, Latin America became a huge market for both video game development and consumption. From companies like Electronic Arts and Vivendi, to homegrown companies like Three Melons, Latin American developers have created a local industry that is becoming one of the most notorious and fastest growing in the digital world. We will discuss how some of these companies started, the secret to their success, their vision of the future, and everything that is happening today in the world of video games, online games, social games, etc.
9:00 PM
to 12:00 AM
Fandango + Alamo Drafthouse Launch Party
156 schedule::attendees
Location
Highball
event::about
Fandango now tickets to the Alamo Drafthouse! Help us celebrate with free drinks, Karaoke Apocalypse, a photo booth, prizes and more! The party is open to all 21+ SXSW badge holders. RSVP at FandangoSXSW.eventbrite.com for more details and a chance to win free movie tickets! Fandango can be found at www.fandango.com, 1-800-FANDANGO and via our mobile apps for iPhone, iPad, Android, BlackBerry, Windows Phone 7 and Palm Pre.
9:00 PM
to 1:30 AM
The Green Room hosted by Syncapse
57 schedule::attendees
Location
Malverde
eventtype Party, Interactive
event::about
Join us as we honor the speakers/panelists of SXSW - all are welcome to mix and mingle, enjoy specialty cocktails by Malverde mixologists, and unwind to the music of a celebrity DJ JFK from MSTRKRFT.
10:00 PM
to 3:00 AM
Adaptive Path, Typekit, Get Satisfaction Party
106 schedule::attendees
Location
Betsy's Bar
eventtype Unofficial Party
event::about
We’re honoring the timeless SXSW tradition of the party. Please join us, along with our friends at Adaptive Path and Get Satisfaction, at Betsy’s Bar/District 301 from 10pm to 2am Saturday, March 12th.
9:00 AM
to 11:00 AM
Bloody Mary Bar at Circus Mashimus Lounge
98 schedule::attendees
Location
Austin Convention Center, 3
eventtype Unofficial Party
event::about
You say Tomato
We say Clamato
But regardless what you call it- it’s still a hangover. Come get yourself a little hair of the dog before you head to your first morning session. From 9am to 11am Friday thru Tuesday.
C’mon you know you need one.
*Generously sponsored by Rovi
event::tags free booze, hangover cure, api, geek, lounge
Website www.circusmashimus.com
9:30 AM
to 10:30 AM
Local: The Next Big Thing in Online Advocacy
28 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Ben Rattray
event::about Online advocacy groups traditionally focus on demanding change from Congress, which is largely unresponsive to these efforts. Find out how citizen activists are changing the face of civic participation by using social media to mobilize people in their neighborhoods, schools and cities to successfully fight for local change every day.
event::tags Solo
9:30 AM
to 10:30 AM
Measuring Social Media – Let’s Get Serious
160 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Christina Warren, Jason Falls, Kevin Weil, Raj Kadam
event::about If you’re in charge of social media for your company, you’re likely struggling to show the executives what exactly all that hard work does for the business. You know it’s worthwhile, and you know there’s ROI, but you don’t have the tools or the resources to scientifically measure exactly what it all means. In fact – it’s probably getting to the point where you’re fed up. This panel will gather experts from the social media monitoring and analytics world to share insights into the best ways to measure your social media campaigns without having to go to the ends of the earth to do it. What should you be paying attention to? What doesn’t really matter? How can you make measurement less of a burden and more of a strategic advantage? Panelists will share real-world examples of how you can start measuring with accuracy and ease without losing any more sleep.
9:30 AM
to 10:30 AM
Sunday Yoga
32 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Neal Pollack
event::about If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
11:00 AM
to 12:00 PM
#FAIL: Infamous Social Media PR Disasters
113 schedule::attendees
Location
AT&T Conference Center, Room 203
eventtype Panel, Interactive
Speaker Marla Erwin
event::about #Amazonfail, United Breaks Guitars, Motrin Moms: These are just a few of the social media PR disasters caused by inattention, poor service, or a failure to understand the target market. In the age of blogs, Twitter, Facebook, and YouTube, one customer service mistake can be all over the web before you can say “non-apology form letter.” Enjoy a history of edifying and often hilarious social media misfires, and learn how to avoid being on the receiving end of user-generated campaigns that can cost thousands or even millions in bad publicity.
11:00 AM
to 12:00 PM
Finding Music With Pictures: Data Visualization for Discovery
51 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Paul Lamere
event::about With so much music available, finding new music that you like can be like finding a needle in a haystack. We need new tools to help us to explore the world of music, tools that can help us separate the wheat from the chaff. In this panel we will look at how visualizations can be used to help people explore the music space and discover new, interesting music that they will like. We will look at a wide range of visualizations, from hand drawn artist maps, to highly interactive, immersive 3D environments. We'll explore a number of different visualization techniques including graphs, trees, maps, timelines and flow diagrams and we'll examine different types of music data that can contribute to a visualization. Using numerous examples drawn from commercial and research systems we'll show how visualizations are being used now to enhance music discovery and we'll demonstrate some new visualization techniques coming out of the labs that we'll find in tomorrow's music discovery applications.
11:00 AM
to 12:00 PM
Hacking the News: Applying Computer Science to Journalism
46 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
event::about Reporters and editors work in ways that are still largely tied to old print and broadcast models. Applying lessons from computer science can help make journalism more scalable, flexible and personalized. This panel will discuss developments such as object-oriented programming, model-view controller frameworks, database-driven Web applications and social code repositories -- and explore how these principles can be applied to journalism and create the future of storytelling. For example, making stories in an object-oriented mindset can help journalists work more efficiently, reusing and building on past work. Stories can be created as structured data that can be mashed up and viewed in more flexible ways by readers. Readers can get personalized stories that highlight what's new to them -- rather than having to read through what they already know to glean the latest news.
event::tags Panel, #HacksHackers
11:00 AM
to 12:00 PM
Stop Dreaming, Start Doing: Tips For Execution
96 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Scott Belsky
event::about Ideas don't happen by accident - or because they are great. Ideas are made to happen through a series of forces related to organization and leveraging the power of community. After years of research, Scott Belsky and his team at Behance have found a series of best practices common across some of the world's most productive creative people and teams. Scott's recent book, "Making Ideas Happen" has become a national bestseller. In this session, Scott will run through critical insights for any start-up and creative enterprise.
11:00 AM
to 4:00 PM
Fast Company Grill
63 schedule::attendees
Location
Moonshine Grill
eventtype Unofficial Party
event::about
Join us for lunch, cocktails and interactive fun.
11:00 AM
to 6:00 PM
NYC Startup Meetup
103 schedule::attendees
Location
The Parish
eventtype Unofficial Party
event::about
We are thrilled to bring some of the most exciting startups in New York City all under one roof. Our goal is to introduce the NYC startup community to Austin and all SxSWi attendees. Grab a drink and some food, check out a few demos, mingle with founders and team members, and maybe even find your next job.
Startups that will be presenting: 10gen, Aviary, blip.tv, Buddy Media, BuzzFeed, Etsy, foursquare, Harvest, hashable, How about we..., Kaltura, Knewton, Lot 18, Meetup, Pixable, secondmarket, shapeways, Socialflow, Solvate, Squarespace, yipit, Zemanta
Come early to hear Albert Wenger, Partner at Union Square Ventures present on the emerging state of the NYC start up community.
This event is open to all 21+ SxSWi attendees. RSVP is required. See below for more details.
Sponsorship opportunities are available via greg at zemanta dot com
Share: @NYStartupmeetup #NYCSXSW
event::tags sxswi, nyc startup, party, free drinks, demos, networking, jobs
11:00 AM
to 12:00 PM
Squarespace Foodtruck Extravaganza
118 schedule::attendees
Location
5th and Neches
eventtype Unofficial Party
event::about
Come and visit us at the Squarespace Food Truck! We've teamed up with four of the hottest local street food vendors to bring you some tasty deliciousness each day of SXSWi. We'll be parked over at 5th & Neches (one short block from the convention center), and will be serving from 11am on March 11, 12, 13 and 14th.
March 13 - Franklin BBQ
- PULLED PORK - Juicy pulled pork, straight of the bone, with creamy vinegar slaw, pickles, onions and Franklin's own Pork Vinegar sauce.
- TIPSY TEXAN - Natural angus, chopped and sauced with Franklins espresso barbecue sauce. Topped with pickles, onions, and course ground sausage.
12:30 PM
to 1:30 PM
Dining Out in the Digital Age
36 schedule::attendees
Location
AT&T Conference Center, Room 203
eventtype Panel, Interactive
Speaker Mani Dhillon, Brian Canlis, Kelly Winters, Michael Shim
event::about New mobile devices, local apps, social media, rich media (from YouTube to Flickr) have transformed the way that consumers communicate with and about their favorite local businesses, and also the way that businesses reach out to audiences and manage their reputation. This panel will examine how local/mobile/social technologies and consumer behavior are changing the way we do business, what businesses need to do to become more plugged in, and which companies are driving innovation in the space.
event::tags Solo
12:30 PM
to 1:30 PM
Influencers Will Inherit the Earth. Quick, Market Them!
74 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Anthony Ha, DJ Patil, Joe Fernandez, Mike Yavonditte, Sloane Berrent
event::about With a growing number of marketing activities taking place online today, the search is on to find the best way to market to online consumers. In this panel, we’ll discuss how influencer marketing may just be the ticket everyone has been waiting for and how best to use it. Influences are at the top of the knowledge dissemination pyramid. Look at “RT @guykawasaki” and you immediately get a sense of the power influencers have to spread information. They have a unique ability to surface interesting information and package it in a way that makes people want to click-through and act, whether through purchasing or retweeting. The idea behind influencer marketing is that it centers around identifying influencers, marketing to them and then marketing through them to reach the consumers whose attention they hold captive. With this tactic comes issues, like how do you identify top influencers in things like traveling, fashion or even cupcakes? It’s no easy task. Computational algorithms and semantic analysis however have progressed to the point where technology can now allow us to locate influencers in any topic in the world. In this panel, you’ll hear from the experts dissecting online influence and the marketers employing such maneuvers to intelligently reach their audience on their own turf.
event::tags Panel
12:30 PM
to 1:30 PM
Social Networks Inside Companies: Harness the Power!
26 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Michael Pusateri, Rick Marini
event::about Social networks are ubiquitous on the internet. With Millennials/Gen Y numbers rising in the workforce, can companies use internal social networks to their advantage? Will older employees participate? Do benefits of social networks, weblogs, Web 2.0 style sharing, tagging, and rating outweigh the risks to confidentiality and productivity?
event::tags Future15, #corpsocialnet
12:30 PM
to 1:30 PM
Sports & Music: Perfect Harmony
28 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
event::about Technology has radically altered the face of the music industry; the marketing platforms of yesteryear are no longer sufficient for audience development and distribution. As a result, the industry must rely on new platforms - Internet, mobile, on-demand, social networks - to drive demand. The proposed presentation will examine how professional sports has emerged as another powerful new platform for the music industry to help drive demand, engagement, distribution and revenue. Attendees of this presentation will learn about: - The natural synergies between the music industry and pro sports - The demographic overlays - The wealth of potential integrations between music and sports (products, merchandise, events, etc.) - The artists and leagues/teams that are innovating in this area - Future development and distribution opportunities between artists and leagues/teams
event::tags Panel, #SXSWSportsMusic
12:30 PM
to 1:30 PM
Strange Business: Corporate Creativity That Doesn't Suck
96 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Aaron With, Andrew Mason
event::about Explosive Internet cancer Groupon, the fastest-growing website ever, intentionally wastes endless amounts of staff time and marketing-budget dollars on baffling initiatives. From the bizarre write-ups of its daily deals to uncomfortable social experiments such as awarding $100,000 scholarship funds to babies whose parents met on a Groupon date, Groupon can't resist executing its silliest, darkest, dumbest, and most pointless impulses on a grand scale. By launching one incredibly expensive joke after another with no clear tie to revenue, Groupon may very well be blowing its own death horn. Why?
event::tags Dual
2:00 PM
to 3:00 PM
Keynote: Christopher Poole
321 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Christopher Poole
event::about
Also simulcasted here:
ACC Room 9ABC, 18ABCD, Ballroom A-GAT&T Conference Center Grand BallroomDriskill BallroomHilton Salon C, HHilton Garden Inn SabineHyatt TX Ballroom 1-7Radisson Town Lake BallroomSheraton Capitol A-H
3:30 PM
to 4:30 PM
Go Here, Do This: Location + Collective Action
66 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
event::about Grassroots movements, flash mobs and now group purchasing--they all have an intimate relationship with location; it’s the linchpin that ties the movement together. For some time now, advertisers have tried to say “Go here. Buy this. Do it now.” But as consumers, we’ve been pretty reluctant to give in easily—there’s always another holiday for a car dealership to celebrate, and a liquidation sale at a furniture store just doesn’t motivate us anymore. Flash mobs, grassroots movements—they have been exceedingly difficult to create. They’re purely organic movements, born out of internet chatrooms, with a bitter reaction to rigid organization. The holy grail—a sudden influx of consumers—has always been just out of reach for most businesses. But more and more, brands are finding interesting ways to cultivate flash mobs of their own. Location based services play an important role in aiding these movements. Whether it be group purchasing sites created around local communities or mobile check in apps with flocks of users descending on a bar or restaurant, new tools continue to emerge for businesses and brands to create their own mobs. We'll look at what tools are available for building mobs and how they are being focused towards completing a specific action. We'll envision what tools have yet to emerge. And we'll explore the delicate balance between pushing an action or a message while maintaining the organic feel that characterizes these movements.
event::tags Panel, #GoHereDoThis
3:30 PM
to 4:30 PM
Paying with Data: How Free Services Aren't Free
61 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Arvind Narayanan, Julia Angwin, Sam Yagan, Sara Marie Watson
event::about Until privacy advocates start freaking out about Facebook privacy settings or default broadcast settings on Google Buzz, the general population doesn’t quite understand just how much data they are offering up in exchange for use of free services on the internet. Each field filled out, each click gets translated into data-driven product improvements or are used to serve up increasingly targeted advertisements. Chris Anderson has explored the paradigm of “free” economics, but the concept hasn’t been taken far enough to suggest that we think of each data point as an economic transaction occurring between the user and the service provider, even in these “free” services. This panel will explore the idea that perhaps all user inputs could be thought of as micro-transactions of data in order to help users better comprehend the burden of the data exposure implicit in those exchanges.
event::tags Panel, #payingwithdata
3:30 PM
to 4:30 PM
Privacy vs. Relevance: Who Smells the Tension?
19 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Jason Carmel, Chris Kerns
event::about Generic, digital experiences suck for both users and businesses alike. People expect to be treated as individuals with unique perspectives and needs. When executed appropriately, everyone benefits from more targeted content. But when does personalization go too far? With digital technology collecting data at an unparalleled rate, there is a risk of this information being breached, mishandled or assumed incorrectly. This session delves into the cost and benefits of using digital and offline data to create a more personalized experience, and investigates the best ways to build these data-driven experiences without trampling over the privacy rights of the public.
event::tags Core Conversation, #webprivacy
4:30 PM
to 7:30 PM
The Mix + Pitch Party Presented by Ross School of Business & X Prize Foundation
49 schedule::attendees
Location
Parkside Restaurant
eventtype Party, Interactive
event::about
The college party comes to you with an amped-up student pitch competition on Mobile Apps, Sustainability, and Social Media. Judges include Jay Adelson, Kevin Koym, and Chris Shonk. Choose this adventure to mix it up with entrepreneurs and VCs while the DJ revolves it. sxswiross2011.eventbrite.com
4:40 PM
to 5:30 PM
5:00 PM
to 6:00 PM
Mobile Payments: My Smartphone Just Bought My Beer!
49 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Vickie Nauman, Tom Lantzsch
event::about Is it true that if consumers had to choose then they would prefer to lose their wallet rather than their mobile phone? Making secure transactions a reality on mobile devices relies on a complex dance between chip makers, device manufacturers, software developers, content developers, carriers and the banking industry. How is technology and the industry moving forward to ensure consumers can rely on their mobile devices as their mobile pocketbook and how will these changes shape consumer behavior and content consumption.
event::tags Core Conversation
5:00 PM
to 6:00 PM
Models, Technology, Beer: Recipe for Recently Possible Technology
27 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Bre Pettis, Diana Eng, Tal Chalozin, Idan Cohen
event::about In the ultimate face off between garage geek, fashion designer and replicating wizard, Bre Pettis, Diana Eng and Tal Chalozin will volley projects demonstrations back and forth. Experience an extraterrestrial taxi ride, machines that vomit plastic skulls, biomimetic deployable clothing and a mix of projects they've worked on and that have been worked on at GarageGeeks, NYCResistor and beyond. From runway glamour to pooping robots this presentation will show every angle of the possibilities that have recently emerged in the DIY hacker technology space.
event::tags Panel
5:30 PM
to 6:30 PM
MapQuest Road Trip to the Salt Lick
74 schedule::attendees
Location
Hilton
eventtype Panel, Interactive
event::about MapQuest plans to host their 2nd annual Road Trip to the Salt Lick at the Salt Lick Barbecue Restaurant. This year's event will be even bigger than last year's, still offering free all-you-can-eat BBQ and drinks. We'll be bussing over 250 people to the event – all you need is a SXSW Interactive, Gold, or Platinum badge, and an ID to prove you’re 21 or older. Remember, you must be on the bus in order to participate. The bus will load at 5:30pm at the Hilton, and it's first come first serve, so get there early!
5:30 PM
to 8:30 PM
Royale with Cheese @ ROIAL – Sponsored by Canaan Partners
63 schedule::attendees
Location
Roial
eventtype Party, Interactive
event::about
Got a big idea you want to pitch? Join Canaan on the rooftop of ROIAL for cocktails, Royales with Cheese and a chance to face off with the hottest startups at SXSW. Winner will make off with the golden briefcase. http://www.canaan.com/events/SXSW2011/index.html
event::tags Party
5:45 PM
to 6:45 PM
It's Not Scalable and That's OK: One-Shot Campaigns
57 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Michelle Broderick
event::about Crazy parties, bobble head swag, content audited by human beings: None of these things are scalable, but they can make a huge impact on the feelings and affinity people have towards a particular company. This Future15 will discuss marketing strategies that helped some of the best companies build a true personality around their brands. These types of campaigns might not be scalable, but that's O.K. because we end up loving them.
event::tags Future15
8:00 PM
to 11:00 PM
Tech Cocktail SXSW presented by LiveShare from Cooliris
134 schedule::attendees
Location
Republic Live
eventtype Party, Interactive
event::about
TechCocktail.com kicks off the SXSW Accelerator showcasing 40+ start-ups and tech innovations – tech enthusiasts wanted!
10:00 PM
to 4:00 AM
GET.Down w/ Apigee, SendGrid, SimpleGeo and Twilio
98 schedule::attendees
Location
PureVolume House
eventtype Unofficial Party
event::about
With live performances by Innerpartysystem, Moneypenny and I Need Sugar
Come to get your drink on at this year's must-attend SXSW party. Open bar for all that attend from 10p-4a! This is officially the latest party in Austin, so get in early and stay for the madness.
10:00 PM
to 2:00 AM
Mashable House: MashBash SXSWi 2011 Party
289 schedule::attendees
Location
Buffalo Billiards
eventtype Unofficial Party
Speaker/Artist(s) Info
DJ Chicken George upstairs
Networking downstairs
Website http://mashable.com/sxswi/
10:00 AM
to 11:00 AM
Groupon Presents: SXSW Hangover Brunch for the Freely Hungover
240 schedule::attendees
Location
Iron Cactus
eventtype Party, Interactive
event::about Eat the hair of the dog after a weekend of mandatory industry parties and non-stop beeper radiation exposure at a free meal of brunch on Groupon. Enjoy a complimentary brunch buffet to fill your empty stomach and an open bar, stocked with beer, Bloody Marys, mimosas, and well drinks, to fill your empty liver. Give your ears the wake-up call they need with a performance from Slim Richey and the Jitterbug Vipers, featuring the Most Dangerous Guitar Player in Texas. This free brunch will expand your stomach with food, your lungs with appreciation, and your mind with knowledge. RSVP is required but does not guarantee entry (first come, first served basis). http://sxswhangoverbrunch.eventbrite.com/
event::tags Party
11:00 AM
to 12:00 PM
I'm So Productive, I Never Get Anything Done
181 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker David Carr, Anthony De Rosa, Molly McAleer, Ta-Nehisi Coates
event::about Make the coffee, check the RSS, groom the avatar, freshen the blog, make nice with the Twitter, now it's time to ... do the same thing again. Meanwhile your job/project/spouse/story sits there, staring at you with big cow eyes and wonders if you will ever leave the grid and do something real, something productive, something that will yield cash money and not just more followers on Twitter. Most of us work alone in a room, armed with a desktop that is more powerful -- and distracting -- than entire offices a decade ago, and yet the actual throughput of an average day can be negligible. Let's talk to some people who have actually done things -- written books, built businesses, created technology -- about their process. Do they have a clear, bright line between consuming media and producing it? Is it best to have multiple streams on one screen or toggle between to stay on task? Do they have a day part when they are off the grid? And why do great ideas come in the shower? Let's figure out whether the Web is the greatest productivity tool ever invented or a destroyer of initiative and long thoughts.
event::tags Panel
11:00 AM
to 12:00 PM
Scratching Your Personal Projects Itch
42 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Cap Watkins, Richard Crowley
event::about Have you ever had an idea for a great product, but thought any of the following: "I don't have enough time to work on this and keep my full-time job." "I don't have the dev/design/business skills to make this on my own." Come hear from two people who have each figured out their own unique ways around these (and other) challenges. From the designer with zero development skill, to the developer who freelances to fund their own project, to the developer who focuses full-time on scratching his own itch, this panel runs the gamut for dreamers of all shapes and sizes. Hear what's worked for us and what could work for you!
event::tags Core Conversation, #scratchyouritch
11:00 AM
to 12:00 PM
Worst Website Ever II: Too Stupid to Fail
165 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Andy Baio, Jeffery Bennett, Jonah Peretti, Josh Millard, Ze Frank, Gina Trapani, Mike Lacher
event::about In a highly-anticipated return to SXSW, an all-star lineup of designers, coders, and entrepreneurs compete to pitch their worst business ideas in short lightning rounds. Winner gets funded by a real VC.
event::tags Panel, #worstwebsiteever
11:00 AM
to 12:00 PM
Your Ignoring Multicultural Markets Will Make Me Rich
11 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Sheila Marmon
event::about People of color (Asians, Blacks and Latinos) in the United States represent one of the most dynamic consumer market opportunities. The multicultural population in the U.S. has grown 24% over the last 9 years versus 2% for the White population. A higher percentage of Black people are on Twitter than any other group. Asian Americans are richer than any other race. And our Hispanic population growth will lead the multicultural market to become the majority of all consumers by 2050. If you apply resources to these underserved market segments your business can flourish. There is a gold mine here to uncover. Yet even with these attractive characteristics, there are few large scale efforts in the digital space addressing the unique needs of multicultural consumers. What digitally driven advertising, e-commerce, subscription and other business models might exist to capitalize on this dramatic shift in U.S. demographics? Where are the largest opportunities? Where have we seen success stories? In this core conversation we will address how to create value at the crossroads of technology change and the disruptive demographic growth in U.S. multicultural markets.
event::tags Core Conversation
12:30 PM
to 1:30 PM
Comedic Communication: Developing User-centered Humor Design
44 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Baratunde Thurston, Adam Frucci, Chelsey Delaney, Lisa Cohen
event::about Reaching communities usually doesn’t include building an app or a Web site but creating a more tangible experience—And, inspiring those who are long lost to apathy to even consider taking part in this experience is the first and most difficult step. Designers often end up using stereotypical and common forms of serious, logical argument in communicating pertinent issues. But many designers have failed to acknowledge a common tool as one of the most powerful rhetorical strategies for use in their work: humor. Neglecting humor’s potential eliminates the chance of mastering a method of communication that has an unlimited usage scope because of its cultural role and human value. There exists a need for humor to become better understood in user-centered design, both in use and in evaluation. This panel will explore ways of communicating complex issues in a non-intimidating fashion. Discussions would provide advocacy organizations or individuals with new and more effective methods for deeper poignant messaging. The hope in furthering awareness of humor research in design is to significantly add to the area of design for social change using strong emotional approaches. As Mark Twain said, “The secret source of humor is not joy but sorrow.”
12:30 PM
to 1:30 PM
Enabling New Experiences & Creating Serendipity Through Check-ins
148 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Dennis Crowley, Pete Cashmore
event::about Pete Cashmore, founder and CEO of Mashable, will interview Dennis Crowley, Foursquare CEO and co-founder, about how a new wave of location-based applications are changing the way we interact with our friends and surroundings, as well as how these new mobile technologies, when combined with enhanced game dynamics, are helping people experience the world around them in new and different ways. They will also discuss some of the core ideas behind foursquare's approach, the company's vision of the future, and how products that create serendipity will play an important role going forward.
12:30 PM
to 1:30 PM
Everyone’s Wrong about Influence. Except your Customers
63 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Valeria Maltoni
event::about What is influence? For a decade, Malcom Gladwell's "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
event::tags Solo, #sxsw-influence
12:30 PM
to 1:30 PM
The Female Funny: Is It Different For Girls?
35 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Rachel Sklar, Jamie Denbo, Irin Carmon, Stuart Blumberg
event::about Are men funnier than women? That question is one of the stupider distractions to derail female writers, actors, directors and filmmakers in recent years, because it puts women on the defensive and forces them to "prove" they are funny/write funny/know funny/can make funny. Within the wider challenges of the film industry, this has set up different challenges for women in getting specifically comedic film projects off the ground, from script to directing to funny roles for women to the practicalities of getting funded. Is it because, as NYT film critic Manolha Dargis has said, "It's all guys making deals with other guys?" Is it that women are hidden behind-the-scenes, as was debated in the "Daily Show vs. Jezebel" controversy? Are things changing thanks to trailblazers like Tina Fey, Amy Poehler and Kristen Wiig? How present are women in the surging Judd Apatow/Jonah Hill/Paul Rudd/David Wain canons - as stars, or supporting roles? And is it harder to get to the audience before the audience - the gatekeepers of the industry (and it's money) - who are those gatekeepers, what does their gender tend to be, and is there a humor divide? Or is funny funny, and can women make dick jokes as well as any guy? Finally, consider this comment: "It is incredibly difficult to find beautiful, talented, funny women over 35.” Every heard that about a dude? That was said by Colette Burson, co-creator of Hung. There's probably a dick joke in there.
event::tags Comedy
3:30 PM
to 4:30 PM
Critical Thinking for UX Designers (Or Anyone, Really)
138 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Christina Wodtke, Russ Unger
event::about Love creative problem solving, but need something more practical--something specific to User Experience? Russ and Christina will share with you the exercises they use to solve the REAL problems. You'll flex your critical thinking muscle through a series of jumpstarter activities. Even better, attendees will be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious--and often incorrect--answers, and start to flip problems on their heads to see solutions from a different view.
event::tags Dual, #critthink
3:30 PM
to 4:30 PM
Status Update….or Status Upgrade?
19 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Becky Johns, Ben Smithee
event::about Has documentation of experience become more important than experience itself? Are we creating experiences for the purpose of impressing, bragging and other types of “douchebaggery”? Sharing our lives with our networks has become second nature. Our streams are our reputation. By being constantly connected, the human experience has shifted from just having experiences to focusing on documenting them. But how much of it is created or altered just to share? We’re all content creators. As our curiosity and interest in the lives of friends and strangers grows, we’re changing the way in which we prioritize and filter the content for our networks…or at least what we choose to publicly share. Companies have become increasingly interested in participating in the social web and finding ways to become intertwined in our digital homeostasis. They seek out ways to filter through the “noisy” environment and uncover new insights and ways to effectively create products, services and messaging that appeals to our digital tastes and desires. How is our desire to share impacting how we live? Which behaviors are driven by intent to share and which are just reported as they happened naturally? How do we tell the difference between “memories” and “content?” What do we filter and deem “cool” enough to share? What are the innovative companies doing to navigate this changing environment? Join in on the conversation!
event::tags Dual, #SXupgrade
5:00 PM
to 6:00 PM
Project Management for Humans (No Robots Allowed)
62 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Brett Harned, Pamela Villacorta
event::about Whether it’s on the front lines or behind the scenes, Project Management is critical to every discipline in web development projects. Keeping your internal project team and your clients happy while making sure that the project runs smoothly are not easy tasks, but you don’t have to be a robot to run a project! Simple humans can make sure a project is delivered on time and on budget. This session will cover the basics on how to manage your project like a pro and keep your clients happy.
event::tags Core Conversation, #webpm
10:00 PM
to 2:00 AM
Mashable House: Official Mashable Night 2 SXSWi 2011 Party
198 schedule::attendees
Location
Buffalo Billiards
eventtype Unofficial Party
Speaker/Artist(s) Info
Eclectic Method upstairs
Networking downstairs
Website http://mashable.com/sxswi/
9:30 AM
to 10:30 AM
Checkin 2 Checkout: Mobile Audience Engagement in 2011
61 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
event::about In an extension of the Clay Shirky, Here Comes Everybody, logic, now that background processing is possible on iPhones and iPads as well as Androids, the possibility of having a global audience on alert is possible via mobile devices on Android and iOS. What are the new possibilities that news and entertainment providers have to keep an audience engaged with the next LeBron moment? What will democratization of events look like in terms of the mobile UX, and how important will private events be in relation to public events now that the barrier to communicating to EVERYONE in any time zone at any time will come crashing down?
9:30 AM
to 10:30 AM
Tuesday Yoga
26 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Ari Stiles
event::about If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
12:30 PM
to 1:30 PM
Wikileaks: The Website That Changed the World?
43 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
event::about Wikileaks began as an audacious idea, a statement about the potential of the internet to speak truth to power and to open governments. Barely four years later, the whistleblower's website finds itself at the centre of an unprecedented global storm over the leaking of hundreds of thousands of confidential cables from US embassies around the world. To many WikiLeaks's founder Julian Assange is a hero who has shone the bright glare of public scrutiny into places governments would rather keep hidden; to others he is a vandal, taking a sledgehammer to the secrecy all states need to maintain to function. Is Wikileaks just one expression valve for the web, one that would be replaced by others if it was closed? Has it changed the public's understanding of and relationship to government in any real and lasting way, or is it a media preoccupation?
event::tags Panel
2:00 PM
to 10:00 PM
Ice Cream Man Party in Austin
167 schedule::attendees
Location
Club de Ville
eventtype Unofficial Party
Speaker/Artist(s) Info
1:30pm - Ali Holder 2pm - Eagle Eye Williamson 3pm - Hacienda 4pm - Malajube 5pm - Rich Aucoin 6pm - J. Roddy Walston and the Business 7pm - Screaming Females 8pm - Futurebirds 9pm - White Mystery
event::about
On Tuesday, March 15, we are proud to present our third Ice Cream Man party (the first was waaaay back in 2006, the second in 2009). It’s gonna be all day (1:30pm-ish to 1opm-ish) at Club DeVille, and it will be totally free, with RSVP atdo512.com/icecreamman.
The lineup (subject to change):
- 1:30pm - Ali Holder
- 2pm - Eagle Eye Williamson
- 3pm - Hacienda
- 4pm - Malajube
- 5pm - Rich Aucoin
- 6pm - J. Roddy Walston and the Business
- 7pm - Screaming Females
- 8pm - Futurebirds
- 9pm - White Mystery
And of course, there will be plenty of free ice cream!
Thanks to our sponsors: Roku, LiveFyre, Hurricane Party and Ben & Jerry’s
Company Ice Cream Man
4:00 PM
to 5:00 PM
SXSW Trade Show BLOCK PARTY
168 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
eventtype Party, Interactive
event::about Mix, mingle and have a drink courtesy of participating SXSW Trade Show exhibitors. The Block Party is the perfect opportunity to watch that new technology demo, find out more about the coolest new startup, or simply network with some of the most plugged-in people in the industry. Be sure to get there early and bring your friends, because the SXSW Block Party is one of the hottest events of the show.
event::tags Party, #SXSWblockparty
5:00 PM
to 6:00 PM
Building School 2.0: Creating the Schools We Need
25 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Chris Lehmann
event::about SXSW explores the ways social media has profoundly changed nearly every facet of society from government to commerce to dating and friendship. Despite incredible societal change, K-12 education has remained largely unchanged. Every day, students leave their smartphones and laptops at the schoolhouse door. As a result, students, parents and teachers feel a powerful disconnect between the time students spend in school and the lives they live outside of it. If school is to remain a vital piece of young people's lives - and our society - it must evolve to help students thrive in our changing world. This is the notion behind School 2.0. But what will these new schools look like? What are the philosophical ideas that form it? How can we marry the best of what we know about teaching and learning with the use of 21st Century tools to create schools that are engaging, caring, and relevant places of learning for everyone involved? The story of the Science Leadership Academy, a progressive, inquiry-driven, project-based 1:1 laptop public high school will frame this presentation. Conceived as a partnership between the School District of Philadelphia and The Franklin Institute, SLA is considered to be one of the pioneers of the School 2.0 movement and has been recognized as an Apple Distinguished School in 2009 and 2010, has been written about in many publications including the Philadelphia Inquirer, Edutopia Magazine and EdWeek and has been featured in the PBS documentary Digital Media: New Learners for the 21st Century.
5:00 PM
to 6:00 PM
Next Stage Presents The Boxer Rebellion (acoustic)
17 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
event::about Join The Boxer Rebellion on Next Stage for a special acoustic performance you won’t see anywhere else! “What’s past is prologue…” With all that’s befallen them, London-based quartet The Boxer Rebellion have a history that reads like a grand, intricately woven design. For a band who have been together almost ten years – during which their first (and, to date, only) label went bust shortly after their debut release and a key member had a near-death experience – such fluctuating fortunes would surely see most bands imploding in frustration. So what marks The Boxer Rebellion out from the rest? How have they endured in relative obscurity, held down day jobs to self-release a follow-up, and arrived at a kind of renaissance so far down a jagged career path? Well, one could point to the quality of the songs or the almost wanton uniqueness of their sound, but that would be remiss – they’ve always had the talent. Perhaps it could be faith in their own abilities – a bloody-mindedness that refused to go away? Not so – every band that has ever existed (or not) tends to think they’re the reincarnation of The Beatles. The simple fact is, the reason The Boxer Rebellion have endured thus far resides in a single word, a concept that was the insignia of their second album: Union. “We’ve always been a band that’s had a sense of seclusion, which has helped us extract the essence of what we are as a unit,” guitarist Todd Howe reveals of their working process, a point succinctly and wryly punctuated by frontman Nathan Nicholson: “I think if we were solo artists, we’d have all quit by now.” It’s this sense of alliance that has allowed The Boxer Rebellion to navigate a path beset with industry indifference and financial hardship to forge a career that has set industry landmarks from the base materials of undeniable talent and a cast-iron will. One such landmark came in the band’s recent live appearance on the silver screen in Going The Distance, a Hollywood feature film starring Drew Barrymore. In the movie, the band play themselves and effectively superimpose their name into the popcorn-chomping eyes of movie-going audiences throughout the world – performing two tracks from the Union LP (‘Evacuate’ and ‘Spitting Fire’) while also providing an original song, ‘If You Run’, for the film’s finale. All this on the back of a chance encounter with film industry spotters at a showcase in LA, who were so impressed with the band’s sold-out performance at The Troubadour, they promptly nudged the film’s director, Nanette Burstein, to make them the movie’s musical focal point. Since then, the band have found themselves attending red-carpet premieres in Los Angeles and London (in a location literally around the corner from where two of the band used to work in a shoe shop), before launching into a packed-out 20-date US tour in September 2010. Having self-released and virtually self-financed the follow-up to debut Exits, the band’s Union LP saw them make history by becoming the first unsigned band to enter the US Billboard 100 Albums Chart (no. 82) on digital sales alone. By the end of 2009, iTunes US declared Union their Alternative Album of the Year. A fitting climax to a year of toil and tussle, after this The Boxer Rebellion were primed and ready to embark on their third studio record. Enter producer Ethan Johns (Kings of Leon, Ryan Adams, Ray LaMontagne), whose unorthodox approach to recording became the perfect foil to the Boxer Rebellion’s almost tunnel-vision creative perseverance. The result of this dynamic – and the first album The Boxer Rebellion have handed over to a single producer – is the forthcoming breathtaker that is The Cold Still, an album that might never have seen the light of day from a band of lesser conviction. They have taken the trials of their formative years and built themselves a future that glows from the resurgent embers of the determination that refused to be extinguished all those years ago, and burns ever brighter still. For The Boxer Rebellion, what’s past is their prologue. Here’s where their story truly begins…
event::tags Trade Show, #SXSWNextStage
6:30 PM
to 8:30 PM
2nd Annual SXSW MusicTech Happy Hour
112 schedule::attendees
Location
El Sol Y La Luna
eventtype Unofficial Party
event::about
Hosted by Rdio, Songkick & SoundCloud
Margaritas, mexican food and conversation with folks at the intersection of music & technology. Free drinks and snacks until they run out. RVSP is recommended but not required
8:00 PM
to 3:00 AM
AUMFest SXSW Music Week Opening Party
48 schedule::attendees
Location
The Madison
eventtype Unofficial Party
Speaker/Artist(s) Info 8pm Chris Nelson (Electric Avenue ATX)
9pm DJ Arylle (Twenty40 Records)
10pm DJ Data (Capital techno) vs El Boogie (Electric Avenue ATX)
11pm RAM Z (Discotronix) vs Christian B (Electric Avenue ATX) vs Big Rich (ChicagohouseFM.com)
1am Jonene (Panhandle Records, Electric Avenue ATX) vs John Reyes (Capital Techno)
2am Will Konitzer (Resurgence)
event::about
AUM, Electric Avenue ATX, Capital Techno & Resurgence present
*MUSIC WEEK OPENING PARTY*
SXSW is here! Come hang out with Austin's finest DJ's at Madison on 5th on Tuesday March 15th (opening day of music week) starting at 8pm with none other than Chris Nelson from Electric Avenue ATX. In between we have some dope old skool VS's sets with DJ Arylle, DJ Data, El Boogie, Ram Z, Christian B, Big Rich, Jonene, John Reyes and an afterhours closing set by Wil Konitzer from resurgence!
From smooth house to dirty filthy bassy techno come and dance all night with $2 Dos Equis till 10pm and $4 Wells and $3 Domestics all night.
No cover/21+
event::tags free party, cheap booze, djs, swag
8:30 PM
to 9:30 PM
TechKaraoke
130 schedule::attendees
Location
Six Lounge
eventtype Party, Interactive
event::about Join us for the official SXSW Interactive TechKaraoke party! We rented out the entire venue (all 3 floors) so that we can rock out all night long! There will be music everywhere, including live band karaoke and classic karaoke.
8:30 PM
to 9:30 PM
The Interactive Closing Party Presented by (mt) Media Temple
270 schedule::attendees
Location
Stubb's
eventtype Party, Interactive
event::about Don't miss this opportunity to network one last time or bid your final farewell at the party to end all parties — the Interactive Closing Party. Media Temple invites you to go out with a big bang. mediatemple.net/sxsw
event::tags All, Party, #sxswinteractiveclosingparty
9:00 PM
to 2:00 AM
From Austin, With Love
31 schedule::attendees
Location
The Belmont
eventtype Unofficial Party
Speaker/Artist(s) Info
Chiddy Bang, RJD2, Hoodie Allen
event::about
UNOFFICIAL PARTY IN AUSTIN DURING SXSW!
Let us take you to a time and place where sophistication, international intrigue and the most intelligent mobile gadgetry power the modern gentleman. BroBible.com and Windows Phone Present: From Austin With Love – an exclusive evening of sophisticated rhymes, mid-century style, and performances by Chiddy Bang, RJD2, and Hoodie Allen.
RSVP BY MARCH 13 TO RSVP@BROBIBLE.COM
MUST BE 21+ TO ENTER
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