me::title_else

 
avatar for Erin Scottberg

Web: www.lemondrop.com

 

My Schedule

Friday, March 11 ▼

 

6:00 PM
to 9:00 PM

Substantial SXSW Kickoff Party
95 schedule::attendees
Location Malverde
eventtype  Party, Interactive
event::about 

Substantial SXSW Kickoff Party

Free Drinks. Free Music. Friday, March 11th, 6-9PM.

400 W 2nd St, Suite B@ Malverde

 

RSVP REQUIRED.

Company  Substantial
Website  http://substantial.com/sxsw

6:00 PM
to 7:00 PM

The Mix at Six presented by SapientNitro
338 schedule::attendees
Location Venue 222
eventtype  Party, Interactive
event::about  SapientNitro returns to host the always anticipated, never duplicated Mix at Six Party, where they’ll raise the tent on their freakishly entertaining, technologically mesmerizing Carnival of Convergence. Festivities include a live performance from The Pains of Being Pure at Heart, as well as DJ Spider spinning deep into the night. An open bar, appetizers, and amazing sideshow complete this unique experience.
event::tags  21+, Party, #mixatsixsxsw
Website  http://schedule.sxsw.com/events/event_OE00091

6:00 PM
to 7:00 PM

Tocquigny Martini and Beer Mixer
162 schedule::attendees
Location Frost Bank Tower 17th Fl
eventtype  Party, Interactive
event::about  Kick off SXSW with the third annual Tocquigny marketing meet and greet. Enjoy panoramic views of Austin from 17 stories up and network with fellow innovators. Party with the best view—guaranteed.
event::tags  Party
Website  http://schedule.sxsw.com/events/event_OE00396

6:00 PM
to 9:00 PM

Mixergy SXSW Live Bonanza
36 schedule::attendees
Location Elysium
eventtype  Unofficial Party
event::about 

Who: Entrepreneurs, startups, press, lurkers, and ambitious upstarts. How: Beer, awesome interviews and amazing people.   Details Think of it as the Mixergy you love...live and in person...with top interviewees...and drinks.   Making it possible Three people offered to sponsor the event and make it possible. Chris Savage, Wistia's founder, volunteered  to sponsor before I even knew where or when it'll take place. (Wistia is the video platform I use for all of Mixergy's videos. Try it and you'll see why.) Ben Welch-Bolen, CEO of Site5 Hosting, is a guy I personally asked over dinner to do a Mixergy interview but he refused because he's not ready to reveal how well Site5 is doing. (If you come, please help me persuade him.) Josh Kaufman is the author of Personal MBA, the Amazon.com Business Management Bestseller. After spending 5 minutes on the phone with him, I practically begged Josh to teach me. I think you'll want to grab his book. Todd Garland, the Founder of BuySellAds.com, bought my last sponsorship spot. How fitting! Did you know there's a page on his site where you can see how much ad money he generates for every one of the publishers in his network? Before you buy or sell an online ad, check this page out.   Credit where it's due The idea for this event wasn't mine. These two guys cooked it up and are helping me put it together. Noah Kagan - the founder of Killer Web Deals site, AppSumo.com and RewardLevel.com Damon Clinkscales - a software developer and community shepherd in Austin who is also a huge Mixergy fan. He loves to bring people together.

7:00 PM
to 9:00 PM

#140conf SXSW Cocktail Party
87 schedule::attendees
Location Lanai
eventtype  Unofficial Party
event::about 

Catch up with the #140conf Community while you are at SXSW. Jeff Pulver is holding a Texas style cocktail party Friday, March 11, from 7-9pm at Lanai. The lights will be up, the music low, the energy will be high, and you can enjoy interacting in a space just right for making connections and creating lasting relationships. You deside which state is bigger, the State of NOW or the State of Texas.Hope to see you in Austin @ SXSW.

7:00 PM
to 10:00 PM

Ignite Social Media Party
209 schedule::attendees
Location Molotov & The Dogwood
eventtype  Unofficial Party
event::about 

Join Jim Tobin, Jason Falls and other partners to fire up the lights of Austin!

Each March, swarms of bright minds fly into Austin, landing in one corner of town on Friday night.  This is the place to see and meet them all at once.

Drinks, eats, a silly game or two, and a surprise way we'll capture images of you!  

Two bars, one big party - Kick back on the patio of The Dogwood or boogie on the roof of Molotov. 

Get your swerve on at the Ignite Social Media Party and bring your friends (NO SXSW BADGE REQUIRED).

 

Website  http://ignitesmparty.eventbrite.com/

7:00 PM
to 9:00 PM

Let's Start SXSW Off Right!
235 schedule::attendees
Location Driskell Hotel Bar
eventtype  Unofficial Party
event::about 

Let's start SXSW right with a yearly tradition - predrinks at the Driskill hotel bar.

Every year at SXSW we start off the weekend with a couple relaxing drinks in the historic Driskill hotel bar. If you've never been there's no time like the present to get in on this tradition. Stay as long as you want, there are no rules. Its just a great way to start off the insanity that is SXSW.

Come if you're in town. If you're not in town we'll catch you at the next one.

Website  http://www.facebook.com/event.php?eid=191253184219251

8:00 PM
to 2:00 AM

PathCrosser with Moxie Presents: Questlove
80 schedule::attendees
Location Scoot Inn
eventtype  Unofficial Party
event::about 

Come celebrate the official launch of the new PathCrosser mobile app and Moxie's 1st Qtr. location based trends report at one of the best music line-ups of the weekend! 

There will be non-stop good music from 9pm until the wee hours including Dj Kid Slyce, God-Des & She, Theophilus London and of course DJ Questlove (drummer of the Roots)! 

PathCrosser is giving away free drinks to the 1st 250 people who "Cross" with the founders. Moxie is also giving away free drinks to the first 250 people who Tweet a link to their report. 

There's limited space, so arrive early. Doors will be open at 8PM. First 50 People to Follow @PathCrosser on Twitter and tweet link to the party w/ their name in it get to Skip the Line!Learn more:  do512.com/c/sx2011/event/2011/03/11/pathcrosser-w-moxie-presents-questlove-free-w-rsvp-on-do512

 

Saturday, March 12 ▼

 

9:00 AM
to 11:00 AM

Bloody Mary Bar at Circus Mashimus Lounge
116 schedule::attendees
Location Austin Convention Center, 3
eventtype  Unofficial Party
event::about 

You say Tomato
We say Clamato 

But regardless what you call it- it’s still a hangover. Come get yourself a little hair of the dog before you head to your first morning session. From 9am to 11am Friday thru Tuesday.

C’mon you know you need one.

*Generously sponsored by Rovi

event::tags  free booze, hangover cure, api, geek, lounge
Website  www.circusmashimus.com

11:00 AM
to 4:00 PM

Fast Company Grill
71 schedule::attendees
Location Moonshine Grill
eventtype  Unofficial Party
event::about 

Join us for lunch, cocktails and interactive fun.

11:00 AM
to 12:00 PM

Hair o' the Dog
42 schedule::attendees
Location Stubb's
eventtype  Unofficial Party
event::about 

The Gist crew is heading to Austin and to get the day started, the drinks are on us. Bloody Mary's or coffee, it's up to you. We are bringing energy and some great people so we hope to meet you there!

Come hang out for a while, get your day started right and talk tech with folks from the Seattle (or anywhere) tech scene.

Website  www.stubbsaustin.com/

11:00 AM
to 12:00 PM

Squarespace Foodtruck Extravaganza
148 schedule::attendees
Location 5th and Neches
eventtype  Unofficial Party
event::about 

Come and visit us at the Squarespace Food Truck! We've teamed up with four of the hottest local street food vendors to bring you some tasty deliciousness each day of SXSWi. We'll be parked over at 5th & Neches (one short block from the convention center), and will be serving from 11am on March 11, 12, 13 and 14th.

March 12 - Gordough's 

  • FLYING PIG - Bacon with Maple Syrup Icing
  • BLACK OUT - Brownie Batter, Fudge Icing & Chocolate Covered Brownie Bits
  • BOSS HOG - Potato Salad, Chopped BBQ, with Honey BBQ Sauce

 

11:30 AM
to 12:30 PM

Content Rules
89 schedule::attendees
Location Austin Convention Center, Ballroom G
eventtype  Panel, Interactive
Speaker  Ann Handley, CC Chapman
event::about  How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working? Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity. Authors C.C. Chapman & Ann Handley have now written the book on the topic called Content Rules. They will read from the book and discuss why content is so critical to everyone and anyone. More than just a book reading. A high energy, inspirational and helpful session to answer your questions about content.
event::tags  Book Reading, #ContentRules
Website  http://schedule.sxsw.com/events/event_IAP8342

12:00 PM
to 1:00 PM

Austin KloutUp
60 schedule::attendees
Location TBA
eventtype  Party, Interactive
event::about  Mingle with the Klout crew by the pool with drinks and tasty brunch / Tex Mex.
event::tags  Party
Website  http://schedule.sxsw.com/events/event_OE00724

12:00 PM
to 4:00 PM

Etsy: Awesome in Austin
183 schedule::attendees
Location Venue 222
eventtype  Unofficial Party
event::about 

Put on your craftin' hat and join Etsy at Venue 222 for an afternoon of creative making. We'll teach you how to make cool gadget cozies for all your tech gear, do some button-making, screenprint, and give you a chance to upcycle your SXSW gift bag into something awesome and unique. Plus, come meet and chat with the Etsy team and stay afterwards for other fun surprises (and swag!).

Meet, chat, mingle, and make. We'll be at Venue 222 all weekend with more workshops, panels, parties, and more.

event::tags  swag, craft, workshops, diy, handmade, free
Website  http://etsy.me/etsyaustin

12:30 PM
to 1:30 PM

Benefits of Highly Responsive Community Engagement Strategy
42 schedule::attendees
Location Hyatt, Hill Country CD
eventtype  Panel, Interactive
Speaker  Christopher Baccus, Shawn McPike
event::about  A highly engaged social media presence is essential to your social strategy. People fan and follow your brand and expect a timely response. Our approach at AT&T brings customer care, communications and marketing together not only from a content development perspective, but also to provide a rapid response. Our engagement is a key ingredient for improving brand perception, meeting customer needs, and assisting with information the community is seeking to understand our products and services better.
event::tags  Core Conversation, #ATTSXSW
Website  http://schedule.sxsw.com/events/event_IAP8189

12:30 PM
to 1:30 PM

The Lean Startup: Pirate Metrics for Design & Distribution
70 schedule::attendees
Location AT&T Conference Center, Room 204
eventtype  Panel, Interactive
Speaker  Eric Ries, Dave McClure, Ian McFarland, Janice Fraser, Laura Klein
event::about  Dave McClure debuts ‘Startup Metrics for Pirates: The Sequel’ – it’s your chance to better understand design, distribution, and proper use of expletives. Following Dave’s talk, you’ll get to hear case studies from some of the most effective ‘Lean UX’ designers and developers this side of the Mississippi. This session is sponsored by 500 Start Ups.
event::tags  Solo
Website  http://schedule.sxsw.com/events/event_IAP000456

12:30 PM
to 1:30 PM

Why Can't Startups and Advertisers Play Nice?
31 schedule::attendees
Location Hilton, Salon C
eventtype  Panel, Interactive
Speaker  Charlie Taylor, Gloria Lin, Kaitlyn Trigger, Jay Adelson
event::about  After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?
event::tags  Panel, #PlayNice
Website  http://schedule.sxsw.com/events/event_IAP6015

3:30 PM
to 4:30 PM

Behind the Curtain: Secrets of Mobile Application Wizardry
95 schedule::attendees
Location Hilton, Salon J
eventtype  Panel, Interactive
Speaker  Paul Gelb
event::about  A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications. The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development. This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.
event::tags  Solo, #AppWizardry
Website  http://schedule.sxsw.com/events/event_IAP7373

3:30 PM
to 4:30 PM

Bloggers vs. Journalists: It's a Psychological Thing
85 schedule::attendees
Location Sheraton, Capitol A-D
eventtype  Panel, Interactive
Speaker  Jay Rosen, Lisa Williams
event::about  I wrote my essay, Bloggers vs. Journalists is Over, in 2005. And it should be over. After all, lots of journalists happily blog, lots of bloggers journalize and everyone is trying to figure out what's sustainable online. But there's something else going on: these two Internet types, amateur bloggers and pro journalists, are actually each other's ideal "other." A big reason they keep struggling with each other lies at the level of psychology, not in the particulars of the disputes and flare-ups that we continue to see online. The relationship is essentially neurotic, on both sides. Bloggers can't let go of Big Daddy media— the towering figure of the MSM — and still be bloggers. Pro journalists, meanwhile, project fears about the Internet and loss of authority onto the figure of the pajama-wearing blogger. This is a construction of their own and a key part of a whole architecture of denial that has weakened in recent years, but far too slowly. The only way we can finally kill this meme--bloggers vs. journalists--and proceed into a brighter and pro-am future for interactive journalism is to go right at the psychological element in it: the denial, the projection, the neuroses, the narcissism, the grandiosity, the rage, the fears of annihilation: the monsters of the id in the newsroom, and the fantasy of toppling the MSM in the blogosphere. That is what my solo presentation will be about: a tale of the Internet, told through types. Lisa Williams will moderate and run the backchannel.
event::tags  Dual, bvj
Website  http://schedule.sxsw.com/events/event_IAP6982

3:30 PM
to 4:30 PM

Customer Experience: Future Trends & Insights
103 schedule::attendees
Location Austin Convention Center, Ballroom G
eventtype  Panel, Interactive
Speaker  Colin Shaw
event::about  To build a Social Media Experience that drives value, you must focus on addressing seven strategic questions. In this session Colin Shaw, author of 3 best-selling books on Customer Experience, reveals that over 50% of a Social Media Experience is about emotions, how a customer feels. Emotions are at the heart of driving human behavior, however most organizations ignore this fact. Organizations are too caught up in the rational aspects of the online experience rather than the emotional side. Colin will reveal ground- breaking research from his new book in Fall 2010: Customer Experience: Future Trends & Insights, which looks at Social Media as a key strategic trend. Colin also reveals the discovery of a subconscious experience that has a massive effect on a Social Media Experience. He will disclose new ground-breaking psychological research which has uncovered what drives or destroys value in a Social Media Experience. Finally he puts this all in the context of seven key strategic questions an organization needs to answer, and the specific actions they need to take to build a Social Media Experience (SMx) that drives value. You will learn: • Seven key strategic questions for building a great Social Media Experience (SMx) • How to design and build an emotionally engaging SMx • What Customers really want from a SMx • The attributes of a SMx that drive & destroy value • Explore case studies to learn from other organizations
event::tags  Book Reading, #BeyPhil
Website  http://schedule.sxsw.com/events/event_IAP6116

3:30 PM
to 4:30 PM

Designing for Silence: Using Email for Good
71 schedule::attendees
Location Austin Convention Center, Ballroom C
eventtype  Panel, Interactive
Speaker  M Jackson Wilkinson
event::about  Every service you use bombards you with email. Status updates, notifications, nudges. Whether you call it spam, bac'n, or even just effective, it's certainly annoying. We can do better, though. We can create web apps that get more valuable, not less, when users don't visit every single day, and we can use email in more valuable ways to greater effect. This session will explore a few product and interaction design strategies to embrace this silence between your product and the user. We'll also look at how business models can adapt to value mindshare over visits, and how to surgically use email to it's best effect.
event::tags  Solo
Website  http://schedule.sxsw.com/events/event_IAP6273

3:30 PM
to 4:30 PM

Social Media Data Visualization: Mapping the World's Conversations
146 schedule::attendees
Location Austin Convention Center, Ballroom B
eventtype  Panel, Interactive
Speaker  Robin Richards, Adam Bly, Eric Friedman, Benjamin Wiederkehr
event::about  As individuals and companies across the world rely more and more heavily on social media, data visualization has become sine qua non in not only displaying analytics and metrics, but also in understanding macro and micro trends by platform, network and individual. This panel will explore information design, data visualization, relationship mapping and statistics -- and how they all fit together to create compelling infographics, data visualizations and dynamic dashboards in hot pursuit of the holy grail of information design: make it more digestible and more human. Proposed by well-known data visualization firm JESS3 (see especially: The Conversation Prism and The State of the Internet), the panel will not only share insights into what makes a good infographic or social media data visualization, but also seek to explore the significance of these graphics in relation to the expanding reach and uses of social media as not just tellers of social media stories, but part of larger content-based communications strategies.
event::tags  Panel
Website  http://schedule.sxsw.com/events/event_IAP7771

5:00 PM
to 7:00 PM

SXSW Pre-Party with Evite
206 schedule::attendees
Location Lanai
eventtype  Party, Interactive
event::about 

Evite is hosting a Pre-Party to the SXSW Opening Party! Come mingle with fellow SXSWers and get fueled up with our taco bar, appetizers and endless cocktails. Giveaways given throughout the event.

event::tags  21+, Party
Website  http://schedule.sxsw.com/events/event_OE00313

6:00 PM
to 8:00 PM

Online/Offline: A Happy Hour for Social Media Peeps
131 schedule::attendees
Location Aces Lounge
eventtype  Unofficial Party
event::about 

Does your life revolve around 140 characters, Facebook Likes, Foursquare check-ins and brilliant ideas? Sweet, chances are you're:

  • A Community Manager
  • Awesome
  • Going to Austin for SXSW Interactive 2011 


If that's true, come join us for Online/Offline - a happy hour for CMs to meet, network, throw back a few cold ones, trade war stories, advice, best practices and SXSW recommendations. Your hosts Etsy, Meetup, Google and the organizers of #CMmeetup will all be on hand. Admission is free and no badge required. Can't wait to see you in Austin!

Hashtag: #cmmeetup

Questions? dave at etsy dot com

Facebook Event Page:  http://etsy.me/fo76ut

 

Website  http://cmmeetup.eventbrite.com/

6:00 PM
to 11:30 PM

The Good, The Bad & The Thirsty: A Kick Off to #SXSWi
79 schedule::attendees
Location Club de Ville
eventtype  Unofficial Party
event::about 

Join Eloqua and Bulldog Solutions in the pre-party to the party! Don't want to wait around until the official SXSW Interactive kick off party to start networking, socializing and, of course, drinking? Stop by Club DeVille starting at 6pm and join your fellow #SXSW attendees in the countdown to the kick off. All are welcome!

Website  http://clubdeville.com/

8:00 PM
to 3:00 AM

Frog Design Interactive Opening Party
454 schedule::attendees
Location Whitley Building
eventtype  Party, Interactive
event::about 

The legendary Opening Party lives on in a fantastic new location. Come see what new tricks frog design has up its sleeve at the biggest, baddest opening bash ever.

event::tags  Party, #sxswinteractiveopeningparty
Website  http://schedule.sxsw.com/events/event_OE00092

8:00 PM
to 12:00 AM

Mogwee Live Official SXSW 2011 Opening Night After Party
81 schedule::attendees
Location Mohawk
eventtype  Party
Speaker/Artist(s) Info 

Wash Out
DJ Premier
Black Joe Lewis & The Honeybears
RAC DJs
The Limousines
DJ Aaron Axelson

event::about 

Badge+RSVP required

Website  http://www.mxdwn.com/2011/03/06/news/mogwee-live-official-sxsw-2011-opening-nigh...

8:00 PM
to 9:00 PM

Foursquare's Austin Unlocked Party VIP
37 schedule::attendees
Location Cedar Street Courtyard events::invitation
NOTE  THIS EVENT IS BY INVITATION ONLY
eventtype  Unofficial Party
event::about 

First hour of 4SQ party is invite only, then it's open to the public!

Website  http://foursquare.com/sxsw/

8:00 PM
to 3:00 AM

That Internet Party
90 schedule::attendees
Location Red 7
eventtype  Unofficial Party
Speaker/Artist(s) Info 

Nazcarnation, White Arrows, Soft Healer, Skiggy Rapz, Flying Turns, Learning Secrets, DJ Kosha Dillz, DJ DNS, Mickey Schiff DJ Set, The New Movement w/ Lamebook Live

event::about 

Sponsored by Lamebook, Texts From Last Night, Chuck Norris Facts, Passive Agressive Notes, Regretsy

9:00 PM
to 3:00 AM

Foursquare's Austin Unlocked Party
46 schedule::attendees
Location Cedar Street Courtyard events::invitation
NOTE  THIS EVENT IS BY INVITATION ONLY
eventtype  Unofficial Party
Website  http://foursquare.com/sxsw/

9:30 PM
to 10:30 PM

Ning SXSWi Opening Party
329 schedule::attendees
Location Mohawk
eventtype  Party, Interactive
event::about 

The SXSWi opening night after party, featuring Washed Out, Black Joe Lewis & The Honeybears The Limousines and DJ Premier. Also, RAC (Remix Artist Collective)and DJ Aaron Axelsen of Popscene. RSVP: http://go.ning.com/sxsw

event::tags  21+, Party
Website  http://schedule.sxsw.com/events/event_OE00409
 

Sunday, March 13 ▼

 

9:00 AM
to 11:00 AM

Bloody Mary Bar at Circus Mashimus Lounge
98 schedule::attendees
Location Austin Convention Center, 3
eventtype  Unofficial Party
event::about 

You say Tomato
We say Clamato 

But regardless what you call it- it’s still a hangover. Come get yourself a little hair of the dog before you head to your first morning session. From 9am to 11am Friday thru Tuesday.

C’mon you know you need one.

*Generously sponsored by Rovi

event::tags  free booze, hangover cure, api, geek, lounge
Website  www.circusmashimus.com

11:00 AM
to 12:00 PM

Conde Nast in Start Up Mode
51 schedule::attendees
Location Sheraton, S. Capitol View
eventtype  Panel, Interactive
Speaker  Mark Johnson, Andrew Siegel
event::about  There is no doubt that the folks at 4 Times Square are big media, however, in the last year there has been a shift in thinking at Conde Nast, where folks have been creatively working with start ups both inside and out of the company. Hear how.
event::tags  Core Conversation, #CNSXSW
Website  http://schedule.sxsw.com/events/event_IAP8238

11:00 AM
to 12:00 PM

The SXSW Street Food Fest presented by Foodspotting & Blackberry
342 schedule::attendees
Location Parking Lot 2nd & Brazos
eventtype  Party, Interactive
event::about  Experience Austin's best food trucks: BBQ, tacos, meat pies and more. Download Foodspotting for Secret Menu items and to participate in a photo scavenger hunt.
event::tags  Party
Website  http://schedule.sxsw.com/events/event_OE00318

11:00 AM
to 4:00 PM

Fast Company Grill
63 schedule::attendees
Location Moonshine Grill
eventtype  Unofficial Party
event::about 

Join us for lunch, cocktails and interactive fun.

11:00 AM
to 12:00 PM

Squarespace Foodtruck Extravaganza
118 schedule::attendees
Location 5th and Neches
eventtype  Unofficial Party
event::about 

Come and visit us at the Squarespace Food Truck! We've teamed up with four of the hottest local street food vendors to bring you some tasty deliciousness each day of SXSWi. We'll be parked over at 5th & Neches (one short block from the convention center), and will be serving from 11am on March 11, 12, 13 and 14th.

March 13 - Franklin BBQ 

  • PULLED PORK - Juicy pulled pork, straight of the bone, with creamy vinegar slaw, pickles, onions and Franklin's own Pork Vinegar sauce.
  • TIPSY TEXAN - Natural angus, chopped and sauced with Franklins espresso barbecue sauce. Topped with pickles, onions, and course ground sausage.

12:00 PM
to 1:00 PM

Etsy: Hangover kits + shot glasses
171 schedule::attendees
Location Venue 222
eventtype  Unofficial Party
event::about 

Maybe you had a little too much fun at our party on Saturday night. If so, swing by Venue 222 for our free hangover kits, stuffed with all the goodness you'll need to recover. Paint your own shot glass, have another drink, and meet and chat with the Etsy team.

Meet, chat, make. We'll be at Venue 222 all weekend with workshops, panels, parties, and other fun surprises.

event::tags  free, swag, booze, shot glass, hangover, craft, diy, meetup
Website  http://etsy.me/etsyaustin

12:30 PM
to 1:30 PM

Online Dating 2.0: All Mobile, All Location-Based
41 schedule::attendees
Location Hilton, Salon J
eventtype  Panel, Interactive
Speaker  Andrew Weinreich, Joel Simkhai
event::about  Online dating has, since its inception, been primarily about people sitting in front of their computers, endlessly composing and perusing (often highly contrived) profiles, hoping to find the right combination of words and flattering photos to lead them to true love. Location-based technology in mobile phones (both browser-based and apps) means that dating can make its way back to the streets. New services like MeetMoi and others put the dating back in digital dating, facilitating introductions to like-minded singles within a certain proximity. This panel will address: 1) what privacy concerns need to be taken into consideration when people begin meeting IRL through this technology? 2) Is a check-in based model, like Foursquare, or persistent-location, like Google Latitude, the best format for mobile dating? And 3) how do daters change the way they present themselves when their potential paramour may be right around the corner? Location-based dating is the future of online dating… and it’s about more than just hookups with the new technology that increases the “intent-to-date” among users. Now that people read books on their iPhone, keep their entire music library on their BlackBerry, and use their Android to house their entire family photo collection, why wouldn’t a mobile phone become a personal matchmaker extraordinaire?
event::tags  Panel
Website  http://schedule.sxsw.com/events/event_IAP6507

1:00 PM
to 5:00 PM

Boxee SxSW Kegger
144 schedule::attendees
Location TBA
eventtype  Unofficial Party
event::about 

Takes place in the Boxee RV. Come out and meet good people, have some food, and have a few drinks.  It'll feel like a family BBQ, without all the drama. 

3:00 PM
to 7:00 PM

Get Sauced Pool Party & BBQ Challenge
21 schedule::attendees
Location TBA events::invitation
NOTE  THIS EVENT IS BY INVITATION ONLY
eventtype  Unofficial Party
event::about 

Invite Only.

Music by DJ Eleven, DJ Mel. Food by Sarah Simmons. Host Committee: Lauren Leto, Steve Martocci, Brooke Moreland, Michael Galpert, Anthony De Rosa, Rachel Sklar, Alexis Juneja, Steve Jang, Mike YAvonditte

5:00 PM
to 6:00 PM

Profiting in Adult: The Recession is Over
22 schedule::attendees
Location Hilton, Salon D
eventtype  Panel, Interactive
Speaker  Connor Young, Jay Kopita, Kathee Brewer, Michael Brandvold, Sidney Grief, Allison Vivas
event::about  The last few years the adult online industry saw a perfect storm of the recession, content piracy, and lack of innovation that caused some companies to lose as much as 90% of their profit margins and several others to close up shop entirely. While many are still reeling and struggling to make ends meet, now that much of the smoke has cleared, who is left standing and why? Once considered recession-proof, the adult industry is starting to see a bounce back, with an influx of motivated, mature and organized individuals with startups.
event::tags  Panel, #profitadult
Website  http://schedule.sxsw.com/events/event_IAP5410
 

Monday, March 14 ▼

 

11:00 AM
to 12:00 PM

Barry Diller Shares Insight on All Things Media
134 schedule::attendees
Location Austin Convention Center, Ballroom D
eventtype  Panel, Interactive
Speaker  Barry Diller, Poppy Harlow
event::about  Barry Diller currently serves as the Chairman of Expedia and the Chairman and Senior Executive of IAC, a leading internet company that houses more than 50 businesses including Match.com, Citysearch, The Daily Beast, Vimeo, CollegeHumour, Electus and Ask.com. Prior to founding IAC, Mr. Diller served as chief executive for a number of companies engaged in media and interactivity including ABC Entertainment, Fox, Inc., QVC, Paramount Pictures Corporation and Paramount’s Entertainment and Communications Group which included such companies as Simon & Schuster, Madison Square Garden Corporation, and SEGA Enterprises, Inc.
event::tags  Distinguished Speaker
Website  http://schedule.sxsw.com/events/event_IAP000306

11:00 AM
to 12:00 PM

Creation, Curation, and the Ethics of Content Strategy
90 schedule::attendees
Location Sheraton, Capitol View Terrace
eventtype  Panel, Interactive
Speaker  Margot Bloomstein
event::about  From Monet to MTV, what practices connect the salons of Paris with Danger Mouse, NFL.com, and Facebook? More importantly, what's your place in that continuum? If you work with content, embrace your place in the ethical debate of creation and curation. It's nothing new—but it's time for user experience practitioners to acknowledge it. Why? Both companies' and consumers' expectations of user experience have matured, promoting content strategy in interactive teams, efficient projects, and satisfying user experiences. Content strategists shape communication goals, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and the dark side of design? If you ignore these pitfalls of content strategy, what are the ethical implications? We'll discuss this through the lens of content correlation and "merchandising" on news sites, editing and mashing up to “create” anew, and curating in traditional settings like museums. From seemingly benign audits and style guidelines through published content packages, do curators create meaning? If so, how should content strategists confront similar choices? It's been a breakout year for content strategy. Come hear why now we need to confront its ethical relevance—and learn about the missteps of teams that don't—through the lens of case studies and the perspective of the new publishing landscape.
event::tags  Solo, #CSethics
Website  http://schedule.sxsw.com/events/event_IAP5682

11:00 AM
to 12:00 PM

Naked Dating: Finding Love in 140 Characters or Less
13 schedule::attendees
Location Hyatt, TX Ballroom 2-4
eventtype  Panel, Interactive
Speaker  Jeremy Wright, Melissa Smich
event::about  In today's age of social media, real-time communication and multi-platform flirting, do the old rules of finding love apply? What are the major faux pas? How can you ensure that you portray the awesome catch that you really are? This panel will explore finding love on Twitter, the intricacies of going from public communication to the first date, common sense tips for being the you that you want the other person, etc. We will also have fun with stories of Twitter DM fails, how social media dating can fail and whether or not it's ever, ever appropriate to demand sex on a first date (hint: it's not!).
event::tags  Dual
Website  http://schedule.sxsw.com/events/event_IAP7000

11:00 AM
to 12:00 PM

The SINGULARITY: Humanity's Huge Techno Challenge
25 schedule::attendees
Location Hilton Garden Inn, Sabine
eventtype  Panel, Interactive
Speaker  Doug Lenat, Michael Vassar, Natasha Vita-More
event::about  Will supercomputing intelligences outsmart human-level intelligence? Ray Kurzweil's "The Age of Spiritual Machines" is the world's most known advocacy of a technology breakthrough that will change the face of humanity and the entire world. Kurzweil claims that the accelerating, exponential growth of technology will result in such a Singularity. But not all technological luminaries agree with Kurzweil. In fact, some suggest nanotechnology as superseding artificial intelligence. Others argue for humanity's future as being located in biosynthetics and virtuality. Outside the technological sphere, a new culture of DIY citizen scientists could either speed up or halt the Singularity. With a finger on the pulse, ethicists and policy-makers are arguing for a new strategy for assessing our possible futures. This panel dissects the very core of the Singularity, if and when it will occur, and what we can expect to happen.
event::tags  Panel, #singularity
Website  http://schedule.sxsw.com/events/event_IAP5705

5:00 PM
to 6:00 PM

Steve Jobs and the Rise of the Techno-Priests
48 schedule::attendees
Location Austin Convention Center, Room 9ABC
eventtype  Panel, Interactive
Speaker  Shane Kempton
event::about  “Faith is to believe what you do not see; the reward of this faith is to see what you believe.” The quote from St. Augustine in the 4th century sounds surprisingly like Apple fanboy forum posts prior to the launch of the next magical “iSomething”. As technology continues to become more personal and more integrated with our lives, it’s begun to affect how we perceive our relationship to the world around us in ways that more closely resemble religion. Remember the panicky, out of body experience you had the last time you left your smartphone at home? With deepening integration, our tech changes the way we live and the makers of technology profoundly shape our society. We tend to think that these technologies are only tools, but they are becoming part our senses; they even affect our world view. That world view is being molded by the conveyors of our gadgets and apps as they define the way we interact with friends and family, choose what we can and cannot see, expand our access to ideas and even change the way we are able to think. Join me on this irreverent and hilarious romp through the past, present and future as we compare the fundamental ideologies’ of Apple, Google and Microsoft with historical religious movements, see why visionary technology creators are our new priests and why Steve Jobs is the new Pope.
event::tags  Solo, #technopriest
Website  http://schedule.sxsw.com/events/event_IAP7041

5:10 PM
to 6:10 PM

Gary Vaynerchuk
47 schedule::attendees
Location Austin Convention Center, Ballroom D Foyer
eventtype  Panel, Interactive
event::about  Best-selling author Gary Vaynerchuk will be appearing at the SX Bookstore to greet fans and sign copies of his latest work, The Thank You Economy.
event::tags  Bookstore Appearance, #sxbookstore
Website  http://schedule.sxsw.com/events/event_OE00529

9:00 PM
to 1:00 AM

Funny or Die & Tumblr's LOL Reblog party
228 schedule::attendees
Location Highball
eventtype  Party, Interactive
event::about 

An epic night of fun with skeeball, bowling, karaoke, AND dancing. All under one roof with an amazing DJ and Free Booze.

event::tags  Party
Website  http://schedule.sxsw.com/events/event_OE00343
 

Tuesday, March 15 ▼

 

12:30 PM
to 1:30 PM

Persona-fication or: Falling in Love with a Bot
3 schedule::attendees
Location Hyatt, TX Ballroom 2-4
eventtype  Panel, Interactive
Speaker  Kyle Bunch
event::about  By the time SXSW ‘11 kicks off, there will be well over 500 million “people” on Facebook and well over 250 million on Twitter. We used to ask how many of the users on sites like MySpace had a real person on the other end. Today, as increasing sophisticated bots and artificial intelligence intersect with the simplified relationships that fill our social media spaces, we have passed the point where that really matters. The collective cry of the bots grows ever louder: "If you poke us, do we not tweet?" Social touchpoints like toll-free numbers have long been manned by automated systems designed to put a barrier between the customer and the people behind the scenes. Is it any surprise that the same tactics are being used when it comes to social media? This isn't just companies. The virtual world has always offered an opportunity to become someone else, from the earliest BBS and chat room environments to MMORPGs and now social networks. Even if you're not talking to a company-created bot, there's a good chance you're talking to someone pretending to be someone vastly different than their real world doppleganger. When we establish relationships with people we've never met IRL, where does someone become real? And for someone looking for interactivity, how much does ‘real’ matter? If a relationship is little more than passing timely and relevant links and media back and forth, is finding out that you're sharing a friendship with a bot really such a bad thing?
event::tags  Solo, #botlove
Website  http://schedule.sxsw.com/events/event_IAP6719
 


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