Television series' such as True Blood start with a great idea, a great script, and great actors. But what happens between concept and phenomenon? HBO has capitalized on the momentum the show has gained throughout the first three seasons with some of the most creative marketing campaigns ever, including a Tru Blood drink campaign for a beverage that had yet to exist, creative that “hacked reality” and spoke to the vampires living among us, a Jessica Hamby character video blog, opposing web sites for the American Vampire League and Fellowship of the Sun, and merchandise ranging from Lafayette's "L" necklace to Sookie's Merlotte's apron. Attendees will follow the story of True Blood from the inception of the series through the creation of the "immersion" fan experience through the mediums of Print, Television and the Internet. They will learn the selling points, the marketing tools and the magic that "turn" fans into fanatics.
http://schedule.sxsw.com/events/event_IAP5536
