SCHED* SXSW 2011

event::type Music
Venue: Beauty Bar (617 E 7th St)
Artists: Beat Connection
About: Beat Connection is Jordan Koplowitz and Reed Juenger with help from friends and lovers, especially Tom Eddy, an amazing vocalist whose presence can be duely felt on "In The Water" and "Silver Screen". After their first release, the 8 - track EP "Surf Noir", they were signed to Tender Age Records, an imprint of Moshi Moshi in the United Kingdom. Reed and Jordan play piles of electronics: including, but not limited to, mpcs, midi keyboards, sp-404s, dd-5s, torq, logic, kaoss pads, microkorgs, guitars, vocal effects. When working in the studio its all about Logic and using everything at our disposal. This sometimes involves filter sweeps, crash cymbals, and found sound recordings, other times guitar will do the trick. In summer 2010, sweating it out in an attic studio with walls coated in soundproofing lifted from a college radio station studio Jordan and Reed created the Surf Noir EP. It's about the first sunny day, getting the girl, slacking off, partying. With the heartfelt understanding that Saturday night always becomes Sunday morning Beat Connection creates dance music with a pop bent, channeling acts from Delorean to Cut Copy.