Trade Show Wrap Party Featuring Asleep At The Wheel
Austin Convention Center, Exhibit Hall 3-4 (500 E Cesar Chavez St)
About: To celebrate the close of the Trade Show, SXSW is pleased to announce a special performance by Asleep At The Wheel. This beloved Austin band reflects not only the Southwest spirit but the aptitude to reinvent, something we hope you've experienced this week during South By Southwest. The newly united Trade Show has introduced you to the latest methods for doing business, and you have met the people, forces and technology working to shape our collective future. SXSW is proud to present a band that revolves around this concept of reinvention and creativity. Bring your best Two-Step to the dance floor for the modern kings of western swing!