SCHED* SXSW 2011

event::type Panel → Interactive
Venue: Hyatt, Hill Country AB (208 Barton Springs Rd)
Speaker: David Witt, Kathy Baughman, Julie Hamp, Kris Narayanan
About: Wisdom has it that the smart money is going social. To add impact to their communications programs, brands are moving dollars into socially-focused campaigns. But is it working? Have we reached a saturation point? Panelists will assess the impact inside and outside their organizations by this shift in priorities – and budget. This panel is presented by the Council of Public Relations Firms.