SCHED* SXSW 2011

Jiepang is the leading foursquare-like LBS service of China. Through many creative location-based marketing campaigns with global brands in China, we have observed that virtual badges can be a strong incentive for user check-in activities. In the case when the badge is associated with real-world benefits (e.g. discounts), such responses will be even more obvious. However, it is always controversial to measure the performance of a LBS marketing campaign. Jiepang will present an interesting model to analyze the online and offline results and also compare the difference between US and China LBS services. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
http://schedule.sxsw.com/events/event_IAP000373