All Grown-up: Brand Mascots in the Digital Age
Hilton, Salon E (500 East 4th Street)
Speaker: Derek Fridman, Emily Reid
About: Why doesn't Toucan Sam Twitter? Where's the Pillsburry Doughboy to poke on my mobile phone? And which one of the Snuggle Bear Facebook pages is real? Join us for a pow-wow on how you take your brand characters out of the 1980's TV commercials and place them in the social and interactive world. There's no napping when your characters are in the digital age. We'll talk about preparing your characters personality, environment and lingo for the demands of the "always-on" consumer. And what about the character's of tomorrow? We'll look at concept to completion, how a brand creates and introduces a new cast of characters ready for today's digital stage and beyond. Similar to my grandmother who doesn't understand these "crazy kids and their internets", mascots need to take up residence in the digital world, make some friends, and tweet about their day.