Client Knows Best? How to Sell Unsolicited Ideas
Hilton, Salon C (500 East 4th Street)
Speaker: Thom Gruhler, Hashem Bajwa, Nick Parish, Ty Montague, Alessandra Lariu, John Wimsatt
About: So you get the brief, and it’s the “same old same old”. Your client wants a banner campaign…an email blast, a :30 second spot… but you’ve got something better up your sleeve… something more appropriate for them that better meets their needs. Something they’re pining for but they don’t know it yet. How will you sell it to them without making their head spin? How can you make them understand the benefits without losing them in the technological weeds? We’re constantly being thrown for a loop when it comes to great, innovative ideas: “It’s not in the budget.”, “How can we measure its success?”, “We’ve never done anything like that before.” This panel will tell you how to crash through all those barriers with your client and make something really interesting – you may even put it in your portfolio.