We are in the music BUSINESS. What music impacts consumers, makes hit records and generates revenue is what drives that BUSINESS. Song writing is an art, but inviting a listener in a drive time and keeping them tuned in from the cola commercial to the burger jingle is craft! Join Ralph Murphy, author of "Murphys Laws of Songwriting" "The Book" and take a close look at the #1 songs in Billboard in Country/Pop that "got the job done" last year and see what was different about them and… what they had in common! Welcome to the music BUSINESS.
http://schedule.sxsw.com/events/event_MP990158
