SCHED* SXSW 2011

event::type Music
Venue: The Phoenix (409 Colorado St)
Artists: Ninjasonik
About: Ninjasonik's music speaks for itself and while not defined to one genre it has the ability to perhaps be just punk, just hip-hop and just pop. Derived from the not-so subtle title 'hipster-sonic', a comic reference to the lifestyle of Brooklyn's innovative DIY musicians, the name Ninjasonik reveals more of the group's vision and musical taste's than they suspect. Telli, and Jah-Jah are the duo behind Ninjasonik's rebellious lifestyle. Jah-Jah, a DJ turned vocalist, shaped by New York's Bronx and Brooklyn boroughs, is the eclectic figure of the group. Using inspiration from skater lifestyle and the party scene, and musical inspiration from the political attributes of hardcore punk, he brings a multi-dimensional, non-superficial energy that fuses the group's mission to their music. He exudes a personality so diverse that it sees him gracing billboards in Japan and the cover of the influential street-style book – Street Boners. Telli, a vocalist from birth, and the group's energy source is well versed in storytelling. He is a hip-hop raconteur with a personality that radiates into his music. For him, music is not simply a passion but an addiction. Though he's worked with many artists and independent labels in the past, he's found his niche in Ninjasonik where he promotes a message of 'not selling yourself short' and doing 'what you feel whenever you want'. His flow, while reminiscent of early hip-hop is loud and carries the artistic weight of living and breathing present-day Brooklyn. Ninjasonik are at the helm of a noisy cultural revolution and well on their way to becoming the voice for this new musical generation. They will as the group's front man, Telli, states, 'change the face of music…forever.' Ninjasonik's method of fusing the old, the new and the esoteric to energize, excite, and connect with their audiences sees them, not only solely producing music, but creating a lifestyle where everyone can claim the right to be who they are, wherever they are, for as long as they want. Where taking risks stimulates creativity, where creativity breeds innovation and where innovation effects change. This is the Ninjasonik formula. Ninjasonik's mission is clear – non-conformity and rebellion is the origin of innovation. Their music is definite: Be what you want, when you want, how you want!