SCHED* SXSW 2011

event::type Panel → Interactive
Venue: Hilton, Salon E (500 East 4th Street)
Speaker: Rob Garner
About: While brands have become increasingly networked, they fail to maintain the fluidity and agility of the average user, many major brands are at risk at failing in their marketing efforts, or succumbing to more agile competitor. This session lays out the new marketing landscape, and demonstrates how brands will need to reinvent themselves.