3:30PM
to 4:30PM
event::type
Panel
→ Interactive
Venue:
Austin Convention Center, Ballroom F (500 E Cesar Chavez St)
Speaker: Anjali Ramachandran, Conrad Lisco, Mel Exon, Peter Parkes
About: Negotiating the new handover. Agencies are building fewer static campaign-oriented sites and more platforms, communities and services. Cutting the apron strings between agency and digital product immediately after launch doesn't make practical sense, but maintaining the relationship indefinitely is costly for the client and creatively stifling for the agency. This panel will explore solutions that are most likely to be beneficial to both parties as well as the members of the service they are trying to build: a new plan for launch, propagation and perpetuation.
