It's now possible for musicians to shoot and produce their own professional quality music videos at a fraction of the price it would cost to pay a pro production crew. As a result, the promotion and reach of their music videos go a lot farther, faster, and for less. For bands that don't have huge budgets, there are tech tools out there to help. An ex-MTV producer turned online video company co-founder discusses the latest technology, and, how to spread the word far and wide via social media.
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