Beyond 3D: How Interactive Screenings Will Save Cinema
Austin Convention Center, Room 16AB (500 E Cesar Chavez St)
Speaker: Henri Mazza, Greg MacLennan, Clinton McClung
About: With each advent of new technology, pundits (and now bloggers) like to speculate on how long the theatrical experience of movie viewing can survive. With the growth of cinema eateries, larger IMAX-inspired screens in local multiplexes, and 3D tent pole productions, it seems that every chain is struggling to stay one step ahead of the also improving home theater technology. But how long can technology alone help the struggling theater industry? There's a growing movement spreading around the world of people who realize that the size of the screen isn't the most important aspect, it's the involvement of the audience. What started as campy enjoyment of The Rocky Horror Picture Show at midnight showings has grown into a love affair with interactive viewing experiences of all types of features. From traditional Sing-Alongs of musical movies to Quote-Alongs of beloved classics like The Princess Bride, interactive theatrical experiences are ramping up like never before. In the summer of 2010 Paramount Pictures joined in on the action by rereleasing Grease theatrically across the US. With the major studios playing in the pond traditionally occupied by fans and improv troupes, what does the future hold for interactive screenings, and will it be enough to save the tradition of hundreds of people gathering in the same room to watch flickering images projected on a screen?