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avatar for Alden Schell

Web: www.aldenschell.com

 

My Schedule

Friday, March 11 ▼

 

2:00 PM

Cargo Containers: The Next Big Social Network?Hilton, Salon H

3:30 PM

Fan to Fanatic: True Blood's Marketing HookACC, Ballroom E

5:00 PM

Offline America, Why We Have A Digital DivideACC, Room 10AB

6:00 PM

Tocquigny Martini and Beer MixerFrost Bank Tower 17th Fl
 

Saturday, March 12 ▼

 

9:30 AM

Beyond Check-Ins: Location Based Game DesignACC, Room 12AB Brave New World: Debating Brands' Role as PublishersACC, Ballroom F Social Media MythbustersHyatt, TX Ballroom 5-7

11:00 AM

Believe Me or Your Own Eyes: Eye-Tracking EntertainmentACC, Ballroom C Community Engagement Strategies: Rational Debate or Herding Cats?Sheraton, Capitol E-H The Last Broadcast: Entertainment is Social - What's Next?ACC, Room 18ABCD The New Sharing EconomyHilton, Salon K

12:30 PM

Are Your Customers a Crowd or a Community?Hyatt, TX Ballroom 1 Be Heard: How to Innovate At Big CompaniesMarriott Courtyard, Brazos 2-3 Benefits of Highly Responsive Community Engagement StrategyHyatt, Hill Country CD Coming of Age Social: Opportunity of Teens OnlineHyatt, Hill Country AB

3:30 PM

All Grown-up: Brand Mascots in the Digital AgeHilton, Salon E Customer Experience: Future Trends & InsightsACC, Ballroom G How Does SciFi Influence Our Future Cities?Hilton, Salon F-G Storytelling through Advertising: Engaging Players in Online GamesACC, Ballroom F

5:00 PM

Are Internet Consumers Killing Online Creativity?Hilton, Salon K Augmented Reality for Marketers: Future of Consumer InteractionsHilton, Salon J Lurkers: Your Most Important Community MembersHyatt, TX Ballroom 1 Star Wars Uncut: The Force of CrowdsourcingACC, Room 18ABCD The Great Paywall Experiment: Evolving Digital Subscription ModelsSheraton, Capitol A-D
 

Sunday, March 13 ▼

 

9:30 AM

Daily Deals: Where Ads Become ContentACC, Ballroom F Radical Openness: Growing TED by Giving it AwayACC, Ballroom D

11:00 AM

Influencer Throwdown: Proving Influence Once and For AllHilton, Salon D The SXSW Street Food Fest presented by Foodspotting & BlackberryParking Lot 2nd & Brazos

12:30 PM

Getting Wicked: Understanding the Problems of Convergence CultureACC, Room 5ABC Strange Business: Corporate Creativity That Doesn't SuckACC, Room 9ABC The Art of EnchantmentACC, Ballroom D

3:30 PM

Companion Gaming: Single Brand Engagement Across Multiple PlatformsACC, Room 12AB Future of Collective Intelligence: Location! Location! Location!Hilton, Salon F-G Go Here, Do This: Location + Collective ActionHilton, Salon J Hollywood Lessons: What Film School Didn't Teach MeACC, Room 16AB Of Fanboys & Fidelity - Adapting Comics For Broad AudiencesACC, Room 18ABCD Road Rules for Mentorship: What's Appropriate (& What's Not)ACC, Room 5ABC

5:00 PM

Live Digital Streaming and the Split Screen ExperienceACC, Room 18ABCD Old Spice Resurrected: How Aging Icon Pwned InternetACC, Ballroom F
 

Monday, March 14 ▼

 

9:30 AM

Does the Future Include Synthetic Life?ACC, Ballroom D How to Personalize Without Being CreepyACC, Ballroom B

11:00 AM

Barry Diller Shares Insight on All Things MediaACC, Ballroom D Creation, Curation, and the Ethics of Content StrategySheraton, Capitol View Terrace The Future of Storytelling: DEXTER Fans Play KillerAT&T Conference Center, Grand Ballroom TV + New Media = Formula for SuccessHilton, Salon F-G

12:00 PM

How Small Screens are Making iTV BigACC, Ballroom E

12:15 PM

GoogleTV to iPad Apps: The Connected TV ExperienceACC, Ballroom E

12:30 PM

#Hashtag Takeovers and Successes in Innovative Virtual ActivismHyatt, TX Ballroom 2-4 Broadcasting Value: How Twitter Users Communicate RelevanceAT&T Conference Center, Room 204 Enabling New Experiences & Creating Serendipity Through Check-insACC, Ballroom D Personalized Interfaces and the Arrival of Smart TVACC, Ballroom E Social Capital: The Billion Dollar Digital FutureHyatt, TX Ballroom 1

12:45 PM

Second Screen: TV Meets The Web BackchannelACC, Ballroom E

3:30 PM

Behavior Design: Stop Being Neutral, Start Influencing DecisionsSheraton, Capitol A-D

5:00 PM

Anatomy of a Design DecisionACC, Ballroom D Understanding Humans: New Psychology and the Social WebMarriott Courtyard, Rio Grande A

6:00 PM

Graffiti Lounge brought to you by WebINKW Hotel Terrace

7:00 PM

GSD&M + Google Present: THE INDUSTRY PARTYGSD&M gdgt live in AustinPureVolume House

8:00 PM

Major Rager presented by Groupme, Hashable, Dailybooth & SpinCedar Street Courtyard

9:00 PM

Funny or Die & Tumblr's LOL Reblog partyHighball See The World with GowallaThe Belmont Zynga PartyThe Dog House

10:00 PM

Thrillist Takes Over SXSWLiberty
 

Tuesday, March 15 ▼

 

9:30 AM

Unwritten Rules: Brands, Social Psychology and Social MediaACC, Ballroom F

11:00 AM

Branded Entertainment: Do Brands Hurt Good Storytelling?ACC, Ballroom F The Luxury/Digital Paradox: Taking Luxury Brands DigitalHilton, Salon E

12:30 PM

Film Industry Geeks Meet UpDriskill, Maximilian Room Friends with Business Benefits: How Integrations Sell AppsHilton, Salon D Real-time Marketing in a Connected WorldACC, Ballroom F SXSW Convergence Meet Up with Turner BroadcastingACC, Exhibit Hall 3-4 The Convergence of Traditional and Internet TVACC, Room 13AB Why PR's Future May Not Look Like PRHyatt, Hill Country CD

2:00 PM

Keynote: Blake MycoskieACC, Ballroom D

3:30 PM

How to Build Your TribeHyatt, Hill Country CD Social Commerce: Products Find Us - iPads to UnderoosHyatt, TX Ballroom 5-7

4:00 PM

SXSW Trade Show BLOCK PARTYACC, Exhibit Hall 3-4

5:00 PM

Closing Speaker: Bruce SterlingACC, Ballroom D Rebranding: Tales of a New IdentityHilton, Salon E

5:30 PM

Howdy Texas Happy HourStubb's

6:00 PM

HP Happy HourHP Mobile Park Waggener Edstrom Worldwide Presents: The Social SaloonMalverde
 

Wednesday, March 16 ▼

 

5:00 PM

How Much Does Your App Suck?ACC, Room 16B
 

Thursday, March 17 ▼

 

1:00 PM

HBO presents Treme - A special SXSW day partyThe Ghost Room
 

Friday, March 18 ▼

 

3:00 PM

Official SXSW Fashion Event: Style By 2011ACC, Exhibit Hall 3-4

6:00 PM

Official SXSW Fashion Event: Style By 2011 Runway ShowACC, Exhibit Hall 3-4
 



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