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Cory Shaw

User Kind
President
Boulder, CO

My Friends

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Thursday, March 10
 

4:00pm

Startup Crawl

We're looking for other downtown startups to participate in a "startup crawl" where we have different beers at various downtown startups and make a big Gowalla trip out of the whole thing. Who's in?

Participants currently include:
Capital Thought
Cloudmasons
Conjunctured
Food on the Table
Gowalla
Infochimps
Moodfish
OtherInbox
Smiley Media
Tabbed Out
Thinktiv


http://www.facebook.com/event.php?eid=141164002609303

Thursday March 10, 2011 4:00pm - 8:00pm
TBA
 
Friday, March 11
 

10:00am

Salsa Labs Taco Breakfast Open House at SXSW 2011

Salsa Labs invites you to stop by our new digs in downtown Austin just a few blocks from the Convention Center. We'll be convening there with breakfast tacos and mimosas to get SXSW started right. We hope to see our progressive friends, partners, developers and anyone else interested in learning more about Salsa and Organizing there. We're also hiring! Stop by if you're interested in working with us.

No badge is required and all are welcome, both old friends from DC and new friends from Austin.

 

***MAKE SURE YOU RSVP THROUGH THE LINK PROVIDED***


https://www.salsacommons.org/o/8001/p/salsa/event/common/public/?event_KEY=840

Friday March 11, 2011 10:00am - 12:00pm
Salsa Labs Office (720 Brazos Street, Suite 510, Austin, TX)

2:00pm

Being Young and Rocking It
Being a young entrepreneur in this period of time in business and commerce is an exciting thing. It is your biggest asset. You should rock it. But how do you rock it? How do you overcome traditional preconceived notions of being "younger", more "inexperienced", and "naive"? Simple. You turn them into your strengths. Everyone always talks about how being curious, how retaining youthful characteristics is a great way to succeed without bounds. Why can't those who truly embody those characteristics be the ones that indeed reap those rewards? Most younger entrepreneurs are at the edge of a cliff. They are looking for reasons to jump, or not to jump. There are lots of people willing to tell them all the reasons of why they shouldn't. Very few are there to tell them all the reasons why they should, and to help them throughout to show them how to grow wings in the process. I'm there to nudge them. Being a 19-year-old entrepreneur with a funded start up - experience at a well-known company in the social news landscape, and literally being thrown into a pit of extremely successful entrepreneurs as a non-American (a Canadian), helped prime me to learn all of the lessons that I will be sharing with everyone. Anyone fascinated by the elusive "young" entrepreneur - and especially the type that genuinely takes tangible action towards successful milestones in their career - and wondering about how to learn from them and to help nurture their growth - should come.
http://schedule.sxsw.com/events/event_IAP7517


Friday March 11, 2011 2:00pm - 3:00pm
Marriott Courtyard, Brazos 2-3 (300 East 4th Street)

2:00pm

Cargo Containers: The Next Big Social Network?
The clothes you wear. The electronic gizmos you use. Much of the food you eat. These physical payloads were delivered by a complex, standards based, slow-moving packet switched network that uses cargo containers as packets and container ships as the network pipe. The containers, ships and ports are going digital and getting smarter. How containerization rules commerce. How new container technology is changing 40 years of no change. Hear why containers will become an integral part of emerging human social networks.
http://schedule.sxsw.com/events/event_IAP5534

Friday March 11, 2011 2:00pm - 3:00pm
Hilton, Salon H (500 East 4th Street)

2:00pm

Fireside Chat: Tim O'Reilly Interviewed by Jason Calacanis
In this intimate fireside chat, Calacanis interviews his personal publishing and pundit hero, Tim O'Reilly, about Tim O'Reilly. Typically Tim's the moderator or discussing a theory, but Tim's never discussed how he built O'Reilly, the Web 2.0 conference and himself, into the most respected technology publisher on the planet. Calacanis hopes to tease out the secrets of Tim's success, and how year-after-year, and decade-after-decade, he remains relevant and engaged. This panel is a first and a must for publishers, technologies, brand builders and thinkers.
http://schedule.sxsw.com/events/event_IAP000022

Friday March 11, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

2:30pm

90 Days with the Phoenix Mars Mission
This is a talk about winning the nerd lottery: The luckiest fanboy in fandom gets a shot to spend three months with unfettered access to mission control--that’s a journalistic first and potential NASA no-no. It’s just your average summer trying to capture the story of 130 of the world’s best planetary scientists exploring the north pole of Mars. It’s a warts-and-all look at the Phoenix Mars mission and NASA’s space narrative from a regular guy who once dreamed of leaving the planet. We’ll focus our space story on a Martian photographer. “Don’t call me that,” Peter Smith, the world’s greatest Martian Photographer says. “And don’t make me look like some wacko mad scientist.” Peter has a hard enough time with the mission’s image as it is. Peter is particular about image because he knows how getting it right has the potential to inspire the next generation of adventurers. More than half his team is here because they grew up watching Apollo and Viking missions. “What’s going to inspire the next generation?” He wants to know. We all want to know.
http://schedule.sxsw.com/events/event_IAP000288

Friday March 11, 2011 2:30pm - 3:30pm
Austin Convention Center, Ballroom G (500 E Cesar Chavez St)

3:30pm

App, Shmapp, Tell Me What Works Across Platforms!
The mobile market is flooded with fun, useful and engaging applications. These apps are becoming increasingly important to a company’s success but many companies are simply recreating their product for mobile without giving adequate consideration to the differences in mobile and Web based usage patterns. Additionally, specific benefits that the Apple and Android platforms offer are commonly not fully leveraged. During this session, Aaron Forth, vice president of product for Mint.com and director of Intuit Personal Finance Group, will discuss how companies can analyze customer usage patterns to develop the best possible mobile application and mold the app to harness the advantages of each platform.
http://schedule.sxsw.com/events/event_IAP7248

Friday March 11, 2011 3:30pm - 4:30pm
Hilton, Salon H (500 East 4th Street)

3:30pm

4:00pm

The Personal MBA: Mastering Productivity, Happiness, and Wealth
Running a business can be intimidating, frustrating, and stressful if you don't really understand the fundamentals of how every successful business works. Life gets much easier once you understand what you're doing: if you correct your business mental models, you'll quickly achieve a "Triple Double" - doubling your profits, doubling your productivity, and doubling the fun you have at work this year. This panel will teach you the most powerful fundamentals of business - a few simple ideas that you can use immediately to make more money, get more done, and actually enjoy the process of building your world-changing venture. “These concepts really work: I’m booked solid with clients, making 8x more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to your potential, you can’t afford to miss this.” – Tim Grahl, Founder and CEO, Out:Think Group
http://schedule.sxsw.com/events/event_IAP7628

Friday March 11, 2011 4:00pm - 5:00pm
Austin Convention Center, Ballroom G (500 E Cesar Chavez St)

5:00pm

Google Doodles: Burning Man to Pac-Man and Beyond
With over 700 fun and geeky custom logos adorning Google’s international homepages, doodles have become synonymous with the Google brand. Through a visual feast of never-before-seen high-res art and outtakes, this presentation will examine the history, popularity, and controversy of Google doodles from the perspective of the small team of artists and developers who create them. This being SXSW Interactive, we will highlight the ingenuity behind special doodles like the playable Pac-Man and animated Rube Goldberg/Fourth of July doodles. We also will take a look behind the scenes of the H.G. Wells mystery doodles, the week that the Sesame Street muppets took over Google, the action-packed Olympics series, and more ways we play on our homepage. Finally, we’ll touch on the feedback we receive, lessons learned, the Doodle4Google children’s art competition, what it takes to be a Google Doodler, and the future of Google doodles.
http://schedule.sxsw.com/events/event_IAP8008

Friday March 11, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom B (500 E Cesar Chavez St)

5:30pm

Creative Workshop: 80 Challenges to Sharpen Your Design Skills
You're under the gun. Again. Only a few days to come up with a revolutionary new feature for your Web app. Or you've been tasked by your boss to give the company's new mobile experience a little more oomph. In these situations, it can be hard to focus on coming up with breakthrough ideas. But don't worry, help is to the rescue. David Sherwin from frog design, a global innovation firm, will share tools and methods that any interactive professional can use to more consistently brainstorm quality ideas for interactive products and services. This presentation will be illustrated with examples from David's new book "Creative Workshop: 80 Challenges to Sharpen Your Design Skills" (HOW Books).
http://schedule.sxsw.com/events/event_IAP5823

Friday March 11, 2011 5:30pm - 6:30pm
Austin Convention Center, Ballroom G (500 E Cesar Chavez St)

6:00pm

The Mix at Six presented by SapientNitro
SapientNitro returns to host the always anticipated, never duplicated Mix at Six Party, where they’ll raise the tent on their freakishly entertaining, technologically mesmerizing Carnival of Convergence. Festivities include a live performance from The Pains of Being Pure at Heart, as well as DJ Spider spinning deep into the night. An open bar, appetizers, and amazing sideshow complete this unique experience.
http://schedule.sxsw.com/events/event_OE00091


Friday March 11, 2011 6:00pm - 7:00pm
Venue 222 (222 E 6th St)

6:00pm

Tocquigny Martini and Beer Mixer
Kick off SXSW with the third annual Tocquigny marketing meet and greet. Enjoy panoramic views of Austin from 17 stories up and network with fellow innovators. Party with the best view—guaranteed.
http://schedule.sxsw.com/events/event_OE00396

Friday March 11, 2011 6:00pm - 7:00pm
Frost Bank Tower 17th Fl (401 Congress Ave)

7:30pm

"Unofficial" SXSW Tweetup

Join us for food and fun at the "unofficial" SXSW Tweetup on Fri., Mar. 11 starting at 7:30 PM location TBD in Austin, TX.

Full bar and appetizers available for us at a location TBD.  We are limited to 100 guests. 

 


http://www.eventbrite.com/event/1221001047

Friday March 11, 2011 7:30pm - 8:30pm
Iron Cactus (606 Trinity St)

8:00pm

TechSet's Kick off Party at SXSW 2011

Every year, Techset opens SXSW Interactive with the must-attend party of the year. Everyone says you're a rock star, so bring it...this year's theme is "Living Rock Stardom" so dress the part and show us how it's done. Sign up early as the event sells out every year. Let's make this year's Techset the most #epic event ever. #rock


http://schedule.sxsw.com/events/event_OE00309

Friday March 11, 2011 8:00pm - 9:00pm
Enzo (801 W 5th St)

9:00pm

AMODA Digital Showcase
Free for SXSW Interactive badgeholders The Austin Museum of Digital Art presents a party featuring live electronic music and visual art. Expect video projections, interactive installations, and a musical Laptop Battle. www.amoda.org
http://schedule.sxsw.com/events/event_OE00311

Friday March 11, 2011 9:00pm - 10:00pm
Mohawk (912 Red River )
 
Saturday, March 12
 

8:00am

Social Breakfast 2011

It's the fourth year of the best breakfast to open your SXSW weekend, and as usual Magnolia's Cafe is the place to start your SXSW experience in the company of friends, both new and old, at "The SXSW Social Breakfast." Everyone is welcome, this is an open invitation to share breakfast at one of Austin's greatest Cafe's (or at least one of the greatest I've found in many years at SXSW) on the first morning of the conference.

Magnolia's will be opening up the patio area for the meeting, and of course we'll have the rest of the restaurant for any overspill, so turn up, grab a table, and enjoy a great meal. You'll have plenty time to chat, have your coffee, and still make it back in time for the first sessions.


http://www.facebook.com/event.php?eid=151069974948378


Saturday March 12, 2011 8:00am - 9:30am
Magnolia Cafe (South) (1920 South Congress)

9:30am

It's Not Tv, It's Social Tv
How is social media changing the TV experience for good? Over the past ten years, we've seen television become truly interactive, from SMS voting on American Idol to real-time audience feedback via Twitter and Facebook becoming a part of everything from CNN to Oprah to Late Night with Jimmy Fallon. At the same time, web series have built millions of viewers on places like YouTube, iTunes, and XBox Live. Now a new wave of always-connected mobile apps, set-top boxes, and gaming platforms are making entertainment more social, location-aware, and connected than ever. Our panel of producers of hit TV shows and top web platforms will talk about how they're enabling social viewing and collaboration between producers, stars, and audiences in real time to create new kinds of TV experiences.
http://schedule.sxsw.com/events/event_IAP7799

Saturday March 12, 2011 9:30am - 10:30am
Hyatt, Hill Country AB (208 Barton Springs Rd)

9:30am

Stop Listening to Your Customers
A common assumption among startup entrepreneurs is that listening to potential customers is the best way to find out whether your product or idea will succeed in the market. Honestly — don't bother. In our ten years of user experience research for startups and big companies alike, one thing we've seen time and again is that it's behavior, not opinions, that tells you whether people want to use your product. The main problem with opinions is self-reporting bias: Opinions are often inconsistent with behaviors or other attitudes, especially when discussing hypotheticals. Remember  Clippy, the little character that appeared in Microsoft Word years ago? That little bastard arose, in part, from Microsoft asking users if they wanted help working on their documents — everyone said, “Sure, sounds great.” But once people started actually using it in the real world, they hated it — it might be one of the most hated features in the history of computing. But Microsoft employs hundreds of researchers. So where did they go wrong, and how can you avoid making the same mistake? It's simple. Never ask people what they think of your product or idea. Instead, I'll walk you through the world of researching people, including what you need to ignore customers effectively, just like Apple and 37 Signals. I'll go over examples from our research with Volkswagen, Electronic Arts, and Wikipedia, and show how to use remote research to construct behavioral scenarios and eliminate poor research.
http://schedule.sxsw.com/events/event_IAP5845


Saturday March 12, 2011 9:30am - 10:30am
Hilton, Salon C (500 East 4th Street)

11:00am

Drawing Back the Curtains on CSS Implementation
In this session, representatives from major browser vendors including Chrome, Microsoft, Opera and the W3C will pull back the curtain revealing some of the challenges with implementation and interoperability. The goal is to have designers and developers get a glimpse into how CSS has struggled and finally gained its footing as the presentation layer in everything we do for the Web.
http://schedule.sxsw.com/events/event_IAP6628

Saturday March 12, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

11:30am

FreshBooks 2,000,000 User Party
Its FreshBooks' 7 Birthday and we're celebrating our 2,000,000th customer. Come hang out with clowns, mimes and grab some ice cream.
http://schedule.sxsw.com/events/event_OE00312

Saturday March 12, 2011 11:30am - 12:30pm
West Tent, Brush Square Park (4th & Neches)

12:30pm

Inclusive Design: Creating Beautiful, Usable & Accessible Websites
The concept of the Web for All is something that we hold dear, but sometimes it feels like we are holding on to it for dear life! There is plenty of knowledge sharing about Web Standards and best practices, but too many opinions about what a website really is. If you ask a designer, a developer and a marketer, you will probably get 3 different answers and this can be a tad problematic when you only have one website. So I set out to find a solution, stopped thinking about the medium and started thinking about what the word Design really meant. Things that are designed are invariably products of some sort and it became clear that the internet is a product that people interact with using technology. I reflected on those who inspire me, such as Dieter Rams, whose ten principles of good design are as relevant now on the internet as they were when he first uttered them. And then I looked to Frank Lloyd Wright, the godfather of Inclusive Design in Architecture. With these parallels to hand, it is quite simple. Applying the principles of Inclusive Design to building websites makes sense, but existing technologies and practices in order to ensure its successful implementation is where we are at now. Presenting the principles and how they can be applied to the web, and interspersing these with hands on, practical advice will provide both a breadth and depth of knowledge and understanding.
http://schedule.sxsw.com/events/event_IAP6456


Saturday March 12, 2011 12:30pm - 1:30pm
Austin Convention Center, Room 6AB (500 E Cesar Chavez St)

12:30pm

Ordering Disorder: Grid Design for the New World
Everyone's using grids, and grid tools and frameworks are everywhere. But do you truly understand the ins and outs of this powerful design principle, and how it's changing along with new media and platforms? Chances are most digital designers have only a cursory knowledge of the grid's concepts and best practices, overlooking the tremendous value that truly smart grid usage brings. In this expansive sequel to his famous 2006 SXSWi talk "Grids Are Good," designer and grid expert Khoi Vinh (NYTimes.com, Subtraction.com) will give a bracing tour of the many ideas packed into his new book "Ordering Disorder: Grid Principles for Web Design." This solo talk will span the history of grids, take a brass-tacks tour of best practices, and look ahead at some of the most enlightening and innovative thinking that's shaping grid thinking in the future.
http://schedule.sxsw.com/events/event_IAP5576

Saturday March 12, 2011 12:30pm - 1:30pm
Austin Convention Center, Ballroom A (500 E Cesar Chavez St)

3:30pm

Design Across Disciplines
New technology brings broad experimentation and new design challenges. It takes years, if not decades, to establish an effective design vocabulary to discuss what "works" and "doesn't work." This panel asks established professionals in architecture, speech writing, and event planning to describe their creative processes and vocabularies and will compare them with the best practices in interaction design. This session brought to you by Meebo.
http://schedule.sxsw.com/events/event_IAP000253

Saturday March 12, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom A (500 E Cesar Chavez St)

3:45pm

No. Great Minds Do Not Think Alike
Where do good ideas come from? Diversity. There is a growing body of evidence showing that cognitive diversity can play a powerful role in increasing the ideation and innovation capacity of a group or community. This session unpacks cognitive diversity, shows how it can drive better outcomes and examines some things that can get in the way. As General Patton said; “If everyone is thinking the same thing, then someone isn’t thinking at all.” If a group of people are considering something that matters, there will be some disagreement. Pursuing better solutions requires that we are willing and able to create social spaces where we can surface and recombinate those differences. We often avoid those differences because there is tension there. If you want the benefit that diversity brings, you have to be able to contain the tension that comes with it and that is where a lot of individuals and groups fall short. They avoid or deny differences because it is easier and safer. Even if we have an intuitive appreciation for the fact that different perspectives can be valuable, human nature can still get in the way. Things like stereotypes, assumptions, implicit association, attribution errors, and cognitive biases can have a profound impact on our considerations of others, regardless of our intentions. We can however, reduce the impact of our drive to judge and categorize so that it does not prevent us from creating robust intersections of differing perspectives.
http://schedule.sxsw.com/events/event_IAP6338


Saturday March 12, 2011 3:45pm - 4:45pm
Austin Convention Center, Ballroom E (500 E Cesar Chavez St)

5:00pm

SXSW Pre-Party with Evite

Evite is hosting a Pre-Party to the SXSW Opening Party! Come mingle with fellow SXSWers and get fueled up with our taco bar, appetizers and endless cocktails. Giveaways given throughout the event.


http://schedule.sxsw.com/events/event_OE00313

Saturday March 12, 2011 5:00pm - 7:00pm
Lanai (422 Congress Avenue, Suite C)

6:00pm

Media Innovation Party

At SXSW and interested in media innovation? Join @knightfdn and American Public Media to brainstorm about media innovation over Austin beer and food truck-inspired cuisine with an opportunity to see demos of innovative news projects. Open to all badgeholders, must RSVP at mediainnovationparty.com.


http://schedule.sxsw.com/events/event_OE00315

Saturday March 12, 2011 6:00pm - 8:00pm
Palm Door (401 Sabine)

6:00pm

SXSW 2011: Happy Hour Sponsored by Razorfish
Drink and mingle at the Razorfish happy hour at club Phoenix. Together we’ll kick start SXSW Interactive. COME EARLY! Your SXSW badge or Razorfish business card is your ticket in.
http://schedule.sxsw.com/events/event_OE00314

Saturday March 12, 2011 6:00pm - 7:00pm
The Phoenix (409 Colorado St)

6:00pm

Austin on Rails SXSW Happy Hour

Our annual get together pulling in Ruby and Rails developers from all over the world.


http://www.facebook.com/event.php?eid=190450464316514


Saturday March 12, 2011 6:00pm - 9:00pm
Buffalo Billiards (201 E 6th St)

6:00pm

WordPress Party

Pat Ramsey, of the Austin WordPress Meetup, and I agreed that SXSW Interactive 2011 would be the perfect place to host another party. I then contacted Jason and Aaron at WP Engine, and they said:Count us in!

We picked a date and I contacted John Wickham to reserve Elysium for the event. When you combine Austin's WordPress community with all the WordPress users coming to Austin for SXSW, you'll need a big venue. Elysium is 3 blocks from the convention center, has a great stage and sound system, and can hold hundreds.

 


http://wordpressparty.eventbrite.com/

Saturday March 12, 2011 6:00pm - 9:00pm
Elysium (705 Red River St 78701)

8:00pm

Frog Design Interactive Opening Party

The legendary Opening Party lives on in a fantastic new location. Come see what new tricks frog design has up its sleeve at the biggest, baddest opening bash ever.


http://schedule.sxsw.com/events/event_OE00092

Saturday March 12, 2011 8:00pm - 3:00am
Whitley Building (301 Brazos St)

9:00pm

Fandango + Alamo Drafthouse Launch Party

Fandango now tickets to the Alamo Drafthouse! Help us celebrate with free drinks, Karaoke Apocalypse, a photo booth, prizes and more! The party is open to all 21+ SXSW badge holders. RSVP at FandangoSXSW.eventbrite.com for more details and a chance to win free movie tickets! Fandango can be found at www.fandango.com, 1-800-FANDANGO and via our mobile apps for iPhone, iPad, Android, BlackBerry, Windows Phone 7 and Palm Pre.


http://schedule.sxsw.com/events/event_OE00395


Saturday March 12, 2011 9:00pm - 12:00am
Highball (1142 S. Lamar Blvd.)

9:00pm

Spiderwood Studios Party

Come celebrate SXSW 2011 by joining Spiderwood for an evening of cocktails, hors d’oeuvres, and live music entertainment by the award winning Austin band SPEAK!, and the soulful sounds of Sahara Smith.


http://schedule.sxsw.com/events/event_OE00384


Saturday March 12, 2011 9:00pm - 12:00am
Maggie Mae's (323 E 6th St)

9:00pm

The Green Room hosted by Syncapse

Join us as we honor the speakers/panelists of SXSW - all are welcome to mix and mingle, enjoy specialty cocktails by Malverde mixologists, and unwind to the music of a celebrity DJ JFK from MSTRKRFT.


http://schedule.sxsw.com/events/event_OE00316

Saturday March 12, 2011 9:00pm - 1:30am
Malverde (400B W 2nd St)

10:00pm

Adaptive Path, Typekit, Get Satisfaction Party

We’re honoring the timeless SXSW tradition of the party. Please join us, along with our friends at Adaptive Path and Get Satisfaction, at Betsy’s Bar/District 301 from 10pm to 2am Saturday, March 12th.


http://blog.typekit.com/2011/03/02/typekit-around-town-join-us-in-austin-san-francisco-and-seattle/

Saturday March 12, 2011 10:00pm - 3:00am
Betsy's Bar (301 W 6th St)

11:10pm

DJ Premier

Ning Presents... Mogwee Live @ The Mohawk

The Official SXSWi Opening Night After Party

Doors open at 8pm. First come first serve. Arrive early!

 

 


http://go.ning.com/sxsw

Saturday March 12, 2011 11:10pm - 12:30am
Mohawk (912 Red River )

1:00am

DJ Aaron Axelsen

Ning Presents... Mogwee Live @ The Mohawk

The Official SXSWi Opening Night After Party

Doors open at 8pm. First come first serve. Arrive early!

 

 


http://go.ning.com/sxsw


Sunday March 13, 2011 1:00am - 3:00am
Mohawk (912 Red River )
 
Sunday, March 13
 

9:30am

The Music of Interaction Design
While both music and design have theoretical underpinnings, they also share a certain ineffability. A musical masterpiece and an exceptionally crafted experience demand more than the simple application of theory. They also demand virtuosity. Designers must skilfully bring together clicks and gestures — the building blocks of interaction design — to form a meaningful experience. Although it's simple to describe these components, we often resort to vague shorthands like 'look & feel' to explain what happens at the experiential layer. Similarly, composers rely on formalised technique to write music; yet ask what makes a piece remarkable and the answer will be similarly nebulous. In this session, we will examine parallels between music and interaction design, including harmony, genre, rhythm, fashion and emotion. Along the way, we will learn how that which defies easy definition can elevate digital and musical works from good to miraculous.
http://schedule.sxsw.com/events/event_IAP6643

Sunday March 13, 2011 9:30am - 10:30am
Austin Convention Center, Ballroom A (500 E Cesar Chavez St)

11:30am

The Creative Process Illustrated: How Advertising's Big Ideas are Born
So how does your creative process look? We asked dozens of writers and art directors to visualize how their personal process shows their thinking. The answers come in a series of artful and compelling process pieces that give insight into how creativity actually grows. Our book (August 2010) lays out 30+ of these along with creative theory that's accessible and usable. Authors Glenn Griffin and Deborah Morrison explain the project and give insights into understanding how you create.
http://schedule.sxsw.com/events/event_IAP7551

Sunday March 13, 2011 11:30am - 12:30pm
Austin Convention Center, Ballroom G (500 E Cesar Chavez St)

12:00pm

Etsy: Hangover kits + shot glasses

Maybe you had a little too much fun at our party on Saturday night. If so, swing by Venue 222 for our free hangover kits, stuffed with all the goodness you'll need to recover. Paint your own shot glass, have another drink, and meet and chat with the Etsy team.

Meet, chat, make. We'll be at Venue 222 all weekend with workshops, panels, parties, and other fun surprises.


http://etsy.me/etsyaustin


Sunday March 13, 2011 12:00pm - 1:00pm
Venue 222 (222 E 6th St)

12:00pm

Mashable House SXSWi 2011

The Mashable SXSWi House 2011 will break the mold of the traditional SXSWi events schedule. Working with SXSWi and our partner sponsors, we will create a two-day platform that will include private events, VIP networking hours and large open parties. From Sunday, March 13 to Monday, March 14, Mashable will be hosting a combination of private events, open houses, meet-and-greet opportunities and of course, two nights of parties.

Sunday night will be the return of MashBash SXSWi. (In case you missed it last year, here's a recap.)

The event is open to all 21+ SXSWi badge holders. Please RSVP on Eventbrite.


http://sxswi.eventbrite.com/

Sunday March 13, 2011 12:00pm - 2:00am
Buffalo Billiards (201 E 6th St)

12:30pm

How to Make Money Traveling Around the World
On Jan 3rd 2010 I left the country and spent time exploring Africa and Europe returning exactly 7 months later on Aug 3rd 2010. During that time I was able to visit 25 countries and make on average 3k a month working about 1 - 2 hrs a day remotely. I am 26 years old, live in the Austin area, and have spent the last 6 years in the internet marketing industry, mostly dabbling in affiliate marketing. The purpose of the trip was to backpack around Europe and Africa on the lowest budget possible, mostly staying in hostels and traveling around via bus, train, and hitch hiking. I was supposed be gone only 3 months but ended up staying 7. My presentation will have 2 sections. One catered to business the other catered to traveling. Section 1: How to Make Money While Traveling (Tips to automate your business) Section 2: How to Save Money On Traveling (Tips on finding the best travel deals) If accepted to speak at SXSW my presentation will be catered to 20, 30, and 40 somethings who enjoy traveling on a budget and making a bit of money to extend their stays. I will give this exact speech at the local SEO meetup (http://www.meetup.com/seo-austin/) on Oct 27th. I expect a turn out of about 100+ attendees. I believe this will be a good tuneup if accepted to present at SXSW. You can find my blog at www.goldenbooktraveler.com
http://schedule.sxsw.com/events/event_IAP8310

Sunday March 13, 2011 12:30pm - 1:30pm
Marriott Courtyard, Rio Grande B (300 East 4th Street)

12:30pm

The Art of Enchantment
Worldwide introduction of Guy's new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.
http://schedule.sxsw.com/events/event_IAP5618

Sunday March 13, 2011 12:30pm - 1:30pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

3:00pm

Guy Kawasaki
Guy Kawasaki will be appearing at the SX Bookstore to meet fans and sign copies of his latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions.
http://schedule.sxsw.com/events/event_OE00445


Sunday March 13, 2011 3:00pm - 4:00pm
Austin Convention Center, Ballroom D Foyer (500 E Cesar Chavez St)

3:30pm

Creative JavaScript and HTML(5) Visual Effects
It's time to get creative with JavaScript! Seb Lee-Delisle, Founding partner of BAFTA winning agency Plug-in Media, shows you how to create beautiful visual effects in HTML5 canvas in this 2.5 hour workshop. He'll also demonstrate how easy it is to convert 3D points into 2D and show you how to make your very own JavaScript 3D engine. Bring a laptop and prepare to get coding!
http://schedule.sxsw.com/events/event_IAP5741

Sunday March 13, 2011 3:30pm - 4:30pm
Sheraton, Capitol A-D (701 East 11th St)

3:30pm

HTML5? The Web's Dead, Baby
Wired declared Web 3.0 the age of apps and that the Web was dead and the future is native apps. Insight or naiveté? We’ll discuss the current merits of HTML5, and which companies and technologies will accelerate its adoption among mainstream consumers and create new opportunities for developers. We’ll also discuss the impact this can have on current native application strategies for Windows, Windows Phone 7, Mac, iPhone/iPad, and Android by looking at the impressive work that is being done today with the Web and apps to deliver compelling consumer experiences. But we’ll also address the shortcomings and the reality of HTML and what Web and app designers and developers can and should be doing today. This session is sponsored by Microsoft.
http://schedule.sxsw.com/events/event_IAP8386

Sunday March 13, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom C (500 E Cesar Chavez St)

4:00pm

Austin JavaScript Party

That time of year is here again, where we in the Austin JavaScript community close our laptops and instead have a few beers together. After such a successful event last year at Kung Fu Saloon, we decided to do the same thing this year, but with more reasons to come out and support the community.

First, this year, we will be requiring attendees to either have an official SXSW badge or two cans of food to donate to the Capital Area Food Bank. With such a huge turnout last year, why wouldn’t we use this as an opportunity to raise awareness and help stamp out hunger in the greater Austin area. A party with a cause! Party details are as follows:

  • Free Texas Beer
  • Free Authentic Tex-Mex Tacos courtesy of Torchy’s Tacos
  • Free Gaming at Kung Fu Saloon including Skeeball and all Vintage Arcade Games
  • Free No Strings-Attached Door Prize Giveaways Every Hour (iPad, Android Tablet, Amazon Kindle, Microsoft Kinect, a ticket to TXJS and possibly more)
  • Free Swag Bags to Take Home full of Goodies

Of course none of this would be possible without the unwavering support of our gracious sponsors: Microsoft (IE Team)SolvateMozilla (Developer Engagement)TekSystems and Cultivate PR.

Microsoft will actually be out engaging and entertaining all who attend to check out the latest version of IE9 and to assist developers preparing their sites and apps now.  You do know that IE9 is at release candidate state, right?

Follow us on Twitter here:  @austinjs

 


Sunday March 13, 2011 4:00pm - 8:00pm
Kung Fu Saloon (510 Rio Grande)

4:30pm

The Mix + Pitch Party Presented by Ross School of Business & X Prize Foundation

The college party comes to you with an amped-up student pitch competition on Mobile Apps, Sustainability, and Social Media. Judges include Jay Adelson, Kevin Koym, and Chris Shonk. Choose this adventure to mix it up with entrepreneurs and VCs while the DJ revolves it. sxswiross2011.eventbrite.com


http://schedule.sxsw.com/events/event_OE00410

Sunday March 13, 2011 4:30pm - 7:30pm
Parkside Restaurant (301 E. 6th St.)

5:00pm

Cure for the Common Font
Hundreds of new typefaces are released every year by hundreds of vendors. Some of these fonts are good for nuts-and-bolts text, some for showing off. Some work well on the web, while most are just awful. A select few are destined to be classics. The sheer volume and variety of options can be overwhelming. So, understandably, most designers just stick to the same old safe standbys they’ve always used — the ones that came with their computer or they learned about in school. The panelists, all typographic experts, will show how they broke free of tired text, sharing their secrets for selecting type, including best practices and personal case studies.
http://schedule.sxsw.com/events/event_IAP8412


Sunday March 13, 2011 5:00pm - 6:00pm
Radisson, Town Lake Ballroom (111 East Cesar Chavez St)

5:00pm

Jeffrey Zeldman's Awesome Internet Design Panel
He brought us The Web Standards Project, A List Apart, Designing With Web Standards, A Book Apart, and so much more. Now legendary blogger, designer, and creative gadfly Jeffrey Zeldman brings us a SXSW panel. There will be discussion. There will be special guests. Quotable insights will fly faster than your fingers can peck them into Twitterific. Combustible wit will fill the room. And in the end, we'll all be a little wiser than we were.
http://schedule.sxsw.com/events/event_IAP6243

Sunday March 13, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

6:00pm

HP Happy Hour
Join HP for a free daily happy hour at the HP Mobile Park
http://schedule.sxsw.com/events/event_OE00703

Sunday March 13, 2011 6:00pm - 7:00pm
HP Mobile Park (604 Driskill St)

7:00pm

BeerCamp

The geek infused ranting and raving, flip-cup challenging, beer enjoying, live band playing, DJ rocking kind of SXSW party!


http://schedule.sxsw.com/events/event_OE00327

Sunday March 13, 2011 7:00pm - 10:30pm
Emo's (603 Red River St Austin, TX)

7:00pm

Meebo's Interactive/Film Fusion Party

Meebo rolls out the red carpet that brings Interactive and Film attendees together to mix and mingle. An extravaganza of interactive fun, from web check-ins to super-sized games, the evening is not to be missed! Topped off in Meebo & SXSW style with yummy appetizers, open bar and cool beats by DJ Trey Lopez (Manolo Black)


http://schedule.sxsw.com/events/event_OE00093


Sunday March 13, 2011 7:00pm - 10:00pm
Six Lounge (117 W. 4th St.)

7:00pm

Team Android at SXSW

Android and Me (and friends) will be invading downtown Austin on March 13th, during SXSWi, for a full night of Android fun and debauchery. We'll have new phones, an open bar, and all the socializing you can handle!

Multiple manufacturers will be on-hand to demo the newest Android phones, tablets, and accessories. 

We've reserved our favorite bar, Lustre Pearl, for the whole day and we'll be rockin' til close. Come by and join us for an open bar, Bomb Tacos, and all the Android goodness you can handle.


http://androidandme.com/sxsw/

Sunday March 13, 2011 7:00pm - 11:00pm
Lustre Pearl (97 Rainey Street)

9:00pm

Crowdtap Launch Party

Crowdsourced music experience, internationally acclaimed VJ, achocolate tap and a surprise performance. Huge outdoor and rooftop space and sleek speakeasy interior.

Registration, SXSWi badge and business card required for admission to Crowdtap Launch Party. First come first serve. Every name must be on the list, there are NO plus 1s. Doors open at 10pm. Arrive early!

 


http://schedule.sxsw.com/events/event_OE00333


Sunday March 13, 2011 9:00pm - 2:00am
The Belmont (305 W 6th St. Austin, TX)

9:00pm

Light After Dark Presented by Vimeo + Nikon

As the sun sets and Austin comes alive, Vimeo & Nikon invite you to an evening of musical mayhem and immersive visual eye candy in the heart of the once-dormant Seaholm Power Plant. Whether with your own eyes or through the lens, experience an event like no other with world renowned performer DIPLO and A/V mixologists Eclectic Method supplying the dance beats & projection mapping artists seeper and CTRL fueling mind-melting visuals & installations.


http://schedule.sxsw.com/events/event_OE00621


Sunday March 13, 2011 9:00pm - 2:00am
Seaholm Power Planet (214 West Avenue)

9:00pm

Party Like It's 1986 hosted by Google and the ACLUs of N California and Texas

It’s the opposite of awesome for electronic privacy law to be older than the web. Break out those legwarmers/high tops and Party Like It’s 1986- Demand Privacy Like It’s 2011. Totally awesome – drinks, live 80s tunes, retro games, and more.


http://schedule.sxsw.com/events/event_OE00329

Sunday March 13, 2011 9:00pm - 12:00am
Maggie Mae's (323 E 6th St)

9:00pm

The Search Party hosted by Blekko, Chomp & Hipmunk

Search lights will lead you to the all-star event at the Hangar Lounge, where VIPs will be welcomed with hosted libations at 8pm and all others at 9. Beats will be provided by legendary San Francisco based DJ, KidHack.


http://schedule.sxsw.com/events/event_OE00328

Sunday March 13, 2011 9:00pm - 11:30pm
Hangar Lounge (318 Colorado St, Austin, TX 78701)

9:00pm

The Silicon Prairie Party

Whether or not you're from the Silicon Prairie, join the region’s up-and-coming entrepreneurs and innovators on Lanai’s beautiful rooftop lounge with drinks, a DJ and, of course, a few surprises!


http://www.siliconprairienews.com/2011/03/sxsw-silicon-prairie-party-presented-by-hollrback-march-13th

Sunday March 13, 2011 9:00pm - 1:00am
Lanai (422 Congress Avenue, Suite C)

9:00pm

Meet the Designers: DIY Fashion Show with BurdaStyle & Etsy

Watch out Austin! BurdaStyle's DIY Fashion Show is packing a powerful punch. Fifteen awesome designers will showcase their designs with models strutting the runway. It's also the official wrap-up party for the Texas Style Council Conference so of course, there will be cocktails when the show starts! More info on the designers here.

Stay afterward for our closing party at SXSW with DJ Rana June. Drink, dance, play. We promise lots of awesomeness in Austin.


http://etsy.me/etsyaustin


Sunday March 13, 2011 9:00pm - 10:00pm
Venue 222 (222 E 6th St)

10:00pm

DJ Rana June

You've probably heard of DJ Rana June. Hours after the iPad launched, DJ Rana was already mixing beats and using the tablet platform for production. Tech blogs hailed her as the iPad DJ. But with or without that title, one thing is certain: Rana makes great dance beats. Come by Venue 222 for Etsy's awesome closing party at SXSW and we promise you won't be able to stop dancing.

Drink, dance, meet, and play. Swing by early for a sweet spot and check out our other fun workshops, panels, parties, and more.


http://etsy.me/etsyaustin


Sunday March 13, 2011 10:00pm - 2:00am
Venue 222 (222 E 6th St)

10:50pm

I Need Sugar

Part of GET.Down with Apigee, SendGrid, SimpleGeo and Twilio

Come to get your drink on at this year's must-attend SXSW party. Open bar for all that attend from 10p-4a! This is officially the latest party in Austin, so get in early and stay for the madness.


https://www.facebook.com/event.php?eid=112409598835155

Sunday March 13, 2011 10:50pm - 12:20am
PureVolume House (504 Trinity Street, Austin, TX)

12:30am

Innerpartysystem

Part of GET.Down with Apigee, SendGrid, SimpleGeo and Twilio

Come to get your drink on at this year's must-attend SXSW party. Open bar for all that attend from 10p-4a! This is officially the latest party in Austin, so get in early and stay for the madness.


https://www.facebook.com/event.php?eid=112409598835155


Monday March 14, 2011 12:30am - 1:50am
PureVolume House (504 Trinity Street, Austin, TX)
 
Monday, March 14
 

10:00am

Groupon Presents: SXSW Hangover Brunch for the Freely Hungover
Eat the hair of the dog after a weekend of mandatory industry parties and non-stop beeper radiation exposure at a free meal of brunch on Groupon. Enjoy a complimentary brunch buffet to fill your empty stomach and an open bar, stocked with beer, Bloody Marys, mimosas, and well drinks, to fill your empty liver. Give your ears the wake-up call they need with a performance from Slim Richey and the Jitterbug Vipers, featuring the Most Dangerous Guitar Player in Texas. This free brunch will expand your stomach with food, your lungs with appreciation, and your mind with knowledge. RSVP is required but does not guarantee entry (first come, first served basis). http://sxswhangoverbrunch.eventbrite.com/
http://schedule.sxsw.com/events/event_OE00668

Monday March 14, 2011 10:00am - 11:00am
Iron Cactus (606 Trinity St)

11:00am

5 Steps to Bulletproof UX Strategy
Writers from BusinessWeek, Harvard Business Review, Wired, and even Rolling Stone have all pronounced that design thinking - the process of developing products and services that are both feasible and meet user needs - is the key to successful innovation. And they're right. What they don't tell you is that all the design thinking in the world won't help your company unless your innovations serve a higher purpose. But the vast majority of businesses have no higher purpose. As a result, their products and features are disconnected from their goals. Their marketing is focused on value-adds rather than value propositions. Their message has no message. There's no there there. That's where experience strategy comes in. Experience strategy is design thinking for your whole business. It tells you which ideas will help and which won't. It tells you if that new product will lead to a unified brand or a disjointed one. It's what turns a shoe store into Zappos, a car company into MINI, and a software company into Apple. In this session, Robert Hoekman, Jr - author of Designing the Obvious (New Riders) and Designing the Moment (New Riders), and Web Anatomy (New Riders) - presents the essential elements of experience strategy. He reveals the five steps to developing a great UX strategy so you can stop navigating your way through the trees and instead start designing the forest.
http://schedule.sxsw.com/events/event_IAP5565

Monday March 14, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom A (500 E Cesar Chavez St)

11:00am

I'm So Productive, I Never Get Anything Done
Make the coffee, check the RSS, groom the avatar, freshen the blog, make nice with the Twitter, now it's time to ... do the same thing again. Meanwhile your job/project/spouse/story sits there, staring at you with big cow eyes and wonders if you will ever leave the grid and do something real, something productive, something that will yield cash money and not just more followers on Twitter. Most of us work alone in a room, armed with a desktop that is more powerful -- and distracting -- than entire offices a decade ago, and yet the actual throughput of an average day can be negligible. Let's talk to some people who have actually done things -- written books, built businesses, created technology -- about their process. Do they have a clear, bright line between consuming media and producing it? Is it best to have multiple streams on one screen or toggle between to stay on task? Do they have a day part when they are off the grid? And why do great ideas come in the shower? Let's figure out whether the Web is the greatest productivity tool ever invented or a destroyer of initiative and long thoughts.
http://schedule.sxsw.com/events/event_IAP5376

Monday March 14, 2011 11:00am - 12:00pm
Austin Convention Center, Room 10AB (500 E Cesar Chavez St)

12:00pm

How Small Screens are Making iTV Big
Established players in TV technology have long struggled to make TV interactive, with limited success. However, the promise of iTV is being realized with technologies that MSOs, content providers, and set-top box manufactures didn't anticipate in their previous attempts to make TV interactive — mobile devices, tablets and other portable devices are not only being used as alternative screens to traditional TV, but are flourishing as screens that are used while the TV is on, as companion devices to the TV set. This trend allows people the control and convenience promised (but seldom delivered) by iTV while allowing people to enjoy the passive and communal aspects of traditional TV watching. Focusing on user experience and social dynamics, this panel will look at inspiring executions for concurrent screen TV experiences. We'll look at strategies that offer the most for today's audiences and explore a range of opportunities to integrate interactivity, marketing, and content to build these new experiences.
http://schedule.sxsw.com/events/event_IAP6498

Monday March 14, 2011 12:00pm - 1:00pm
Austin Convention Center, Ballroom E (500 E Cesar Chavez St)

12:15pm

GoogleTV to iPad Apps: The Connected TV Experience
It’s been a big year for the connected TV—even Google jumped into the market—and it’s looking like it is going to get even bigger. DisplaySearch forecasts that by 2013, 100 million connected TVs will be shipped, up 546 percent from 2009’s 15 million. The connected TV opens up the door for consumers to access content beyond traditional broadcast TV to include Internet content and online video. While the pay TV ecosystem grapples with the threat that over the top content brings, it’s using devices like the Apple iPad to infuse cool apps for consumers to interact with their TV: Comcast has shown how the iPad can program a DVR and search for shows. And networks are going straight to consumers with the ABC and Hulu apps. But so many questions remain: It can be difficult to find stuff to watch with 300 channels, but what about when connected TVs can access thousands of Internet channels? And what about that elusive remote control that’s lost again somewhere in the family room—will we be using another device? This session will cut through the clutter of the ever-growing connected TV landscape to help form a clearer picture of what’s coming up on those three (or four) screens in your home.
http://schedule.sxsw.com/events/event_IAP7783

Monday March 14, 2011 12:15pm - 1:15pm
Austin Convention Center, Ballroom E (500 E Cesar Chavez St)

12:30pm

Q&A With Google & Bing On Website Ranking
Google is the web's most popular search engine. Being listed well in Google can generate hundreds, thousands or even millions of visits per week. But for many, it's a mystery about how and why Google ranks one site over another. Meanwhile, Bing "powers" results at both Bing and Yahoo, making it another important traffic source. In this session, representatives from both companies answer questions about how they list and rank web sites. Get your search engine optimization (SEO) questions answered directly from the companies that list you.
http://schedule.sxsw.com/events/event_IAP5928

Monday March 14, 2011 12:30pm - 1:30pm
Hilton, Salon J (500 East 4th Street)

12:45pm

Second Screen: TV Meets The Web Backchannel
Over 30% of 15 to 30 year-olds watch TV with their laptops open. The web is now the de facto backchannel for engaging and conversation around TV shows. But this is only the beginnings of an emerging trend. Where before audiences made do with existing tools, more and more, we are seeing the creation of bespoke platforms and applications for second screen interaction. Interest from investors and support from television networks, coupled with rising audience numbers online while watching television makes this an area set for massive innovation, opportunities and growth in the very near future. We will be discussing what’s been done so far, what’s being done now and what will be possible soon.
http://schedule.sxsw.com/events/event_IAP6392


Monday March 14, 2011 12:45pm - 1:45pm
Austin Convention Center, Ballroom E (500 E Cesar Chavez St)

2:00pm

Keynote: Felicia Day

Also simulcasted in:

ACC Room 9ABC, 18ABCD, Ballroom A-G

AT&T Conference Center Grand Ballroom

Driskill Ballroom

Hilton Salon C, H

Hilton Garden Inn Sabine

Hyatt TX Ballroom 1-7

Radisson Town Lake Ballroom

Sheraton Capitol A-H

 

The future of entertainment is one of uncertainty and opportunity. As traditional formats like television and movies lose eyeballs to video games and user-generated content, where is this creative revolution taking us? Join one of leading voices in scripted internet content, Felicia Day, in discussing the journey that took her from a video shot in her garage to a four season production deal with Xbox and Sprint. She will speak about harnessing social media to build her show "The Guild" to over 100 million views, and building upon her success to produce her upcoming web series with EA/Bioware, "Dragon Age: Redemption". There has never been a better time to be an independent creator, learn from one of the innovators. Bottom Line: The time to break through traditional barriers is now.


http://schedule.sxsw.com/events/event_IAP000273

Monday March 14, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

3:30pm

Critical Thinking for UX Designers (Or Anyone, Really)
Love creative problem solving, but need something more practical--something specific to User Experience? Russ and Christina will share with you the exercises they use to solve the REAL problems. You'll flex your critical thinking muscle through a series of jumpstarter activities. Even better, attendees will be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious--and often incorrect--answers, and start to flip problems on their heads to see solutions from a different view.
http://schedule.sxsw.com/events/event_IAP6044

Monday March 14, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom A (500 E Cesar Chavez St)

3:30pm

CSS3: Beyond the Basics
Think you know what's in CSS3? Think again. CSS3 brings a wealth of new possibilities -- as well as limitations, and cross-browser bugs. We've done the grunt work, finding out what works and what doesn't, and we lay out all the best new tricks, including new selectors, advanced animation and gradients, and even automatic layout changes when mobile devices change orientation. Learn techniques that you can use today in real browsers, without the painful trial and error
http://schedule.sxsw.com/events/event_IAP7590

Monday March 14, 2011 3:30pm - 4:30pm
Sheraton, Capitol E-H (701 East 11th St)

5:00pm

Anatomy of a Design Decision
What separates a good design from a bad design are the decisions that the designer made. Jared will explore the five styles of design decisions, showing you when gut instinct produces the right results and when designers need to look to more user-focused research. You'll see how informed decisions play out against rule-based techniques, such as guidelines and templates. And Jared will show you the latest research showing how to hire great decision makers and find opportunities that match your style. Of course, Jared will use his unforgettable presentation style to deliver an extremely entertaining and informative presentation.
http://schedule.sxsw.com/events/event_IAP8199

Monday March 14, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

6:00pm

9th Annual Nuclear Tacos Night at SXSW Interactive

Join a loose confederation of geeks to share tears of joy that only come from experiencing Austin's hottest underground tradition: nuclear tacos.


http://schedule.sxsw.com/events/event_OE00415

Monday March 14, 2011 6:00pm - 9:00pm
East Tent, Brush Square Park (5th & Neches)

6:00pm

Happy Cog Hosting Launch Party

Happy Cog Hosting is high performance Linux/Apache/MySQL/PHP hosting for folks running high traffic websites. The service is unlike anything you’ve experienced. Come have a few appetizers and drinks with us and let us quickly tell you about it. Even if you don’t need hosting, you can chat with over 100 hand-picked industry influencers. It’ll be a networking bonanza.


http://happycoghosting.com/rsvp/

Monday March 14, 2011 6:00pm - 8:00pm
Malverde (400B W 2nd St)

6:30pm

StartupBus Finals
Five buses full of entrepreneurs are descending on SXSW from around the country. Come see what they built along the way!
http://schedule.sxsw.com/events/event_OE00420

Monday March 14, 2011 6:30pm - 7:30pm
Hilton Hotel (500 E. 4th St.)

7:00pm

GSD&M + Google Present: THE INDUSTRY PARTY

Join us for a night of listening, learning, drinking & networking. With live music from the Mother Truckers, J. Roddy Walston and the Business plus other special guests. And an art gallery featuring works from Daniel Johnston, Magda Sayeg, Hugh MacLeod, Ian McLagan, Dave Mead + many more. Show your SXSW badge for entry or rsvp to sxswparty@gsdm.com.


http://schedule.sxsw.com/events/event_OE00421

Monday March 14, 2011 7:00pm - 12:00am
GSD&M (828 W 6th St)

8:00pm

Explore.org Party

Wanted: Explorers! Join explore.org for an inspired evening of music, film and truly unique experiences that you will not soon forget. Many special performances and treats for all of the senses have been expertly curated to tickle your imagination. And also, there are complimentary beverages!


http://schedule.sxsw.com/events/event_OE00723

Monday March 14, 2011 8:00pm - 12:00am
Swan Dive (615 Red River St)

8:00pm

Open Beta

Start the night with Open Beta, an event that brings together interactive professionals, entrepreneurs, and enthusiasts. Afterwards, DJ Ostara entertains the crowd. Free food, drink, and wifi hotspot. www.oklahomafilm.org or 800-766-3456.


http://schedule.sxsw.com/events/event_OE00422

Monday March 14, 2011 8:00pm - 10:00pm
Friends (208 E. 6th St.)

9:00pm

See The World with Gowalla

Featuring Matt & Kim with Special Guest Flosstradamus.


http://schedule.sxsw.com/events/event_OE00342

Monday March 14, 2011 9:00pm - 1:00am
The Belmont (305 W 6th St. Austin, TX)

10:00pm

Village Voice Media's Interactive Party

Open Bar. Smoking Patio. Sounds provided by Tokimonsta. RSVP at sxsw.villagevoicemedia.com by 3/13 to get on the list.


http://schedule.sxsw.com/events/event_OE00347

Monday March 14, 2011 10:00pm - 2:00am
Paradise (401 E 6th St)

10:00pm

 
Tuesday, March 15
 

11:00am

Designing Ideas, Not Objects
More that ever, the design of things is driving change into markets, and defining the idea of what a company means to its constitueants. Today, you can’t just create something, make and deliver it, and then expect it do well. Products must be more than just a “thing”. They need to built off relevant ideas, and the story needs to be driven throughout the entire proposition in an authentic way. Though observations and work examples, designer RobertBrunner will talk about why the notion of "ideas, not objects" is so important now, and how he and his company have created products that embody this principle. Highlighted will be his work for Barnes and Noble, Polaroid, Fuego, and Beats by Dr. Dre.
http://schedule.sxsw.com/events/event_IAP000005

Tuesday March 15, 2011 11:00am - 12:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

12:30pm

Flexible Morality of User Engagement & User Behavior
This session, proposed by Dan Ariely and Sarah Szalavitz, will investigate the relationship between morality and user engagement online, as well as in real life. Prior to the presentation, we will ask friends and the SXSW community to participate in an experiment to explore how the choices we are offered by user experiences and online communities "game" the outcome--or whether we are making choices at all, if our brains can't resist seeking Mayorships on FourSquare or growing farms on Farmville. During the session, we'll first offer the survey to attendees, share our findings from the results we already have, and then explore the implications for online behavior, user experience, and morality. We'll consider how cognitively irresistible user experiences are created, as well as its on both our online and offline identities. Further, we'll explore how the predetermination of user behavior by choice optimization and social design, can encourage cheating, both by users and designers. Finally, we'll look at the impact the flexibility of our morality in our various identities and behaviors could have on the future of the choices we'll both offer and be offered.
http://schedule.sxsw.com/events/event_IAP7944

Tuesday March 15, 2011 12:30pm - 1:30pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

2:00pm

Keynote: Blake Mycoskie

Also simulcasted in:

ACC Room 9ABC, 18ABCD, Ballroom A-G

AT&T Conference Center Grand Ballroom

Driskill Ballroom

Hilton Salon C, H

Hilton Garden Inn Sabine

Hyatt TX Ballroom 1-7

Radisson Town Lake Ballroom

Sheraton Capitol A-H

 

In this visionary talk, Blake Mycoskie shows you how to succeed in a new era of relentless competition and heightened social awareness. Why is philanthropy your best competitive advantage? How do you make money and do good simultaneously? How are the two acts intertwined? At TOMS -- a self-sustaining, for-profit company -- the act of giving is the cornerstone of its business model, integral to its financial success. In a behind-the-scenes look at how it all works, Mycoskie shares counterintuitive ideas ("In tough times, give more!") that you can apply to your own business. His bold, winning strategies are proven, and have been talked about by Bill Clinton, the Obama administration, and the hundreds of thousands of customers that have joined the TOMS Movement by buying a pair of shoes. Inspired, inspiring and most of all practical, Mycoskie presents a new direction for business, offering TOMS as his prime case study. After hearing him speak, you too will know why giving just makes sense.


http://schedule.sxsw.com/events/event_IAP000264

Tuesday March 15, 2011 2:00pm - 3:00pm
Austin Convention Center, Ballroom D (500 E Cesar Chavez St)

3:30pm

Lean UX: Getting Out of the Deliverables Business
Traditionally User Experience Design has been a deliverables practice. Wireframes, sitemaps, flow diagrams, content inventories, taxonomies and "The Spec" defined the practice of UX Designers (IxD, UX Design, whatever, etc). While this work has helped define what UX Designers do and the value our work brings to the business, it has also put us in the deliverables business - measured and compensated for the depth and breadth of our deliverables (instead of the quality and success of the experiences we design). Enter Lean UX. Inspired by Lean Product and Agile development theories, Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. This talk will explore how Lean UX manifests in terms of process, communication, documentation and team interaction. In addition, we'll take a look at how this philosophical shift can take root in any environment from large corporation to interactive agencies to startups.
http://schedule.sxsw.com/events/event_IAP5362

Tuesday March 15, 2011 3:30pm - 4:30pm
Austin Convention Center, Ballroom B (500 E Cesar Chavez St)

4:00pm

SXSW Trade Show BLOCK PARTY
Mix, mingle and have a drink courtesy of participating SXSW Trade Show exhibitors. The Block Party is the perfect opportunity to watch that new technology demo, find out more about the coolest new startup, or simply network with some of the most plugged-in people in the industry. Be sure to get there early and bring your friends, because the SXSW Block Party is one of the hottest events of the show.
http://schedule.sxsw.com/events/event_OE00083

Tuesday March 15, 2011 4:00pm - 5:00pm
Austin Convention Center, Exhibit Hall 3-4 (500 E Cesar Chavez St)

5:00pm

Curb Your Experience: Pushing the UX to Extreme
“You have to start with the most complex, and find a simple solution. Then you have to make it work.” – IM Pei The critical path to excellent usability design begins with a fundamental understanding of how an application or interface is broken. In a variety of ways, UX designers take their cues from organizations like Consumer Reports which for example, use machines and robotics to repeatedly pound luggage to test for durability with the overall objective to try to make it rip, tear or break. UX engineers persistently attempt to ‘break’ the application, by often pushing it to its most extreme edges in order to find a solution for the fix. This presentation will extend beyond the physical design, Web or digital application interface and venture out into the world of human interactions and interpersonal communications, the original source where all interaction is based and inspired. The presentation will use video clips from the comedic series, Curb Your Enthusiasm, where Larry David, the protagonist of the show is shown to persistently test, provoke and extreme push society and conventional behavior to humorously illustrate where human interactions are broken and ways that they can or (why bother?) be fixed.
http://schedule.sxsw.com/events/event_IAP6395

Tuesday March 15, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom B (500 E Cesar Chavez St)

5:00pm

Voices From The HTML5 Trenches: Browser Wars IV
The term HTML5 now refers to the much-hyped kitchen sink of the web. It covers *everything* including things not officially part of the HTML5 specification. Yet "HTML5" is now the catch phrase to describe the new wave of platform competition on the web, and browser vendors vie to outdo each other on benchmark tests touting compliance and performance. Every major browser vendor -- Apple, Opera, IE, Chrome, and Firefox -- will have a significant browser release by SxSW 2011. Microsoft's recent IE9 press event suggests that they are "all in for HTML5." So if all of us browser vendors are "all in" for HTML5, what does this mean for web developers? And what's up with the dirty marketing buzz around tests and demo pages? This panel will expose the areas where we browser vendors cooperate as well as compete, and will push on the painful spots where we seem to disagree. We'll bring every major browser vendor to the table, and talk about open video on the web (and video codecs), what this all means to Flash, APIs (including contentious ones, like databases), CSS (including once hot areas like fonts) graphics, SVG vs. Canvas, WebGL, Device APIs, and security. This browser wars panel will be less like Inside Baseball, and more about the practical issues confronting web developers today. We'll poke at the raw spots that browser vendors need to discuss. As always, audience participation will account for a substantial chunk of time.
http://schedule.sxsw.com/events/event_IAP7286


Tuesday March 15, 2011 5:00pm - 6:00pm
Austin Convention Center, Ballroom C (500 E Cesar Chavez St)

5:30pm

What We Really Want In Web TV
The fight to define the future of the living room is heating up, with Internet-enabled televisions and devices serving as the next battle ground. Yet as more devices and companies enter the fray, the question that has yet to be answered is exactly how much of the Web consumers actually want on their televisions. The ability to stream movies, webisodes, and archived television series have proven popular, but do we also want email, web browsing, and other full internet capabilities enabled? Companies are racing to add expanded features and capabilities to their Web TV devices, but are they doing so at the expense of simplicity for consumers really want? In this panel we will discuss the future of web TV, both in content and hardware, and assess where the industry currently stands and where it is headed in the future. What web content do consumers want on their televisions? Is cable cutting really a viable option for mainstream viewers, and what will the relationship between cable, isp, and content providers with Web TV companies look like? Or will Web TV simply be part of a larger vision of the universally accessible digital locker?
http://schedule.sxsw.com/events/event_IAP7877


Tuesday March 15, 2011 5:30pm - 6:30pm
Austin Convention Center, Ballroom E (500 E Cesar Chavez St)

5:45pm

Video's Second Coming: Making It Social
Well over 90% of people who shoot video with a camcorder, point & shoot, or mobile device do nothing with it. This video, orphaned and sad, longs to be shared and loved. Today video on the web is still largely stuck in a non-interactive, non-social networked, broadcast-like "I post footage and you can view it" world. Basic commenting, metadata, and tagging of entire video clips provide rudimentary social capabilities, but new enabling technologies are required to make video truly a shared experience. As the cost, scale, and responsiveness of cloud computing converges with maturing social networks, the underpinnings are now in place to develop the kinds of systems required to make working with video fast, widely accessible, and collaborative. Letting users share not only movies, but the source files as well, co-editing across two or more creators, remixing of trusted associates already published content, automated frame-accurate (rather than entire movie) tagging, and auto-creation of context-specific metadata are just some of the possibilities these new systems could enable. This session will explore the current state of online video in the realm of social networking; why so few ever take their video off the device on which it was shot; the benefits of further enhancing shared experiences with video; and the tools, technologies, and behaviors required to allow video to be a standard communication tool in social media.
http://schedule.sxsw.com/events/event_IAP5883

Tuesday March 15, 2011 5:45pm - 6:45pm
Austin Convention Center, Ballroom E (500 E Cesar Chavez St)

6:30pm

Music Mixer & Fajitas
This gathering at Palm Door provides the perfect opportunity to meet up in an informal setting before the rush of activities begin. Make new friends and reconnect with old ones as you ease into SXSWeek. Advance registration and payment is required; see sxsw.com for more details.
http://schedule.sxsw.com/events/event_HB1507

Tuesday March 15, 2011 6:30pm - 7:30pm
Palm Door (401 Sabine)

7:00pm

The Interactive Awards presented by Adobe
The SXSW Interactive Awards uncovers the best new digital work, from websites to web applications, both inside and out of the browser experience, while celebrating those who are building tomorrow's online trends. The Interactive Awards Ceremony honors the finalists and winners of this year’s competition and celebrates the energy of the Interactive community. Hosted by Chris Hardwick.
http://schedule.sxsw.com/events/event_OE00099

Tuesday March 15, 2011 7:00pm - 8:00pm
Hilton Hotel (500 E. 4th St.)

8:30pm

The Interactive Closing Party Presented by (mt) Media Temple
Don't miss this opportunity to network one last time or bid your final farewell at the party to end all parties — the Interactive Closing Party. Media Temple invites you to go out with a big bang. mediatemple.net/sxsw
http://schedule.sxsw.com/events/event_OE00100

Tuesday March 15, 2011 8:30pm - 9:30pm
Stubb's (801 Red River St)