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My Schedule

Friday, March 11 ▼

 

2:00 PM

Your Meetings Suck and It's Your FaultACC, Ballroom C

3:30 PM

BattleDecks 2011ACC, Room 18ABCD Can You Trust Me?ACC, Room 8A Social Games: Manipulating Your Brain Chemistry, For GoodACC, Ballroom B Why Everything is Amazing But Nobody is HappyACC, Room 5ABC

5:30 PM

Creative Workshop: 80 Challenges to Sharpen Your Design SkillsACC, Ballroom G
 

Saturday, March 12 ▼

 

9:30 AM

Beyond Check-Ins: Location Based Game DesignACC, Room 12AB Brave New World: Debating Brands' Role as PublishersACC, Ballroom F

11:00 AM

Banking on Big Brands/Celebs for the WebACC, Ballroom F Let's Hook Up: Brands, Celebs, and Non-profitsACC, Room 6AB

12:30 PM

Be Heard: How to Innovate At Big CompaniesMarriott Courtyard, Brazos 2-3 Brand Journalism: The Rise of Non-Fiction AdvertisingACC, Ballroom F

3:30 PM

All Grown-up: Brand Mascots in the Digital AgeHilton, Salon E Being Creative Takes Practice... A Good Management PracticeMarriott Courtyard, Rio Grande B Causebuilding Games: Fundraising & Social Gaming StreamsACC, Room 6AB Know Your MemeHyatt, TX Ballroom 5-7 One Story, Many Angles The Multi-Platform PitchHilton, Salon K Storytelling through Advertising: Engaging Players in Online GamesACC, Ballroom F

5:00 PM

Augmented Reality for Marketers: Future of Consumer InteractionsHilton, Salon J Brand Consistency Is Killing Digital AdvertisingACC, Ballroom F Can Transmedia save the Entertainment Industry?ACC, Room 16AB
 

Sunday, March 13 ▼

 

9:30 AM

15 Slides, Three Writers, Three Ways -- One HourSheraton, Creekside Daily Deals: Where Ads Become ContentACC, Ballroom F Getting Your Breakthrough Idea Approved by Decision MakersACC, Room 9ABC Radical Openness: Growing TED by Giving it AwayACC, Ballroom D

11:00 AM

Congratulations! Your Brand Is About to Become ObsoleteACC, Ballroom F Getting Strategic with Social Media for Social GoodACC, Room 8A The Future of Philanthropy: Social Giving Takes OffRadisson, Town Lake Ballroom Transmedia Storytelling: Constructing Compelling Characters and Narrative ThreadsACC, Room 18ABCD

11:30 AM

The Creative Process Illustrated: How Advertising's Big Ideas are BornACC, Ballroom G

12:30 PM

Evolving Cinematic Storytelling to Span Multiple ScreensACC, Room 15 Strange Business: Corporate Creativity That Doesn't SuckACC, Room 9ABC The Art of EnchantmentACC, Ballroom D Viral Marketing with The OatmealHyatt, TX Ballroom 1

2:00 PM

Branded Documentary: A Case Study, Concept to CannesACC, Room 16AB Keynote: Christopher PooleACC, Ballroom D

3:30 PM

Companion Gaming: Single Brand Engagement Across Multiple PlatformsACC, Room 12AB Social Viewing - The Future of Broadcast?Sheraton, S. Capitol View Toss the Projector: Redefining the Presenter/Audience DynamicHilton, Salon H

4:15 PM

How Brands Are Using Entertainment & Social MediaACC, Ballroom E

5:00 PM

Has Facebook Jumped the Shark: Sink or Swim?Hyatt, TX Ballroom 2-4 Old Spice Resurrected: How Aging Icon Pwned InternetACC, Ballroom F

5:30 PM

Social Media: Driving Brand Activation and LoyaltyACC, Ballroom E
 

Monday, March 14 ▼

 

9:30 AM

Social Media for Social Good: How Digital Charity is Changing our WorldHyatt, TX Ballroom 2-4

11:00 AM

Bite Me—Are Ethics Gone in Food Criticism?Hyatt, Hill Country AB Convergence - What a Difference a Year Makes!ACC, Ballroom E TV + New Media = Formula for SuccessHilton, Salon F-G

12:15 PM

GoogleTV to iPad Apps: The Connected TV ExperienceACC, Ballroom E

3:30 PM

Kiosks, Mobile and the Evolving Retail ExperienceHilton, Salon C Where Are We Going? The Future of LocationHilton, Salon H

5:00 PM

Anatomy of a Design DecisionACC, Ballroom D OAuth, OpenID, Facebook Connect: Authentication Design Best PracticesACC, Ballroom B
 

Tuesday, March 15 ▼

 

9:30 AM

Internets, How Do They Work?: Lessons from ROFLConHilton, Salon F-G Unwritten Rules: Brands, Social Psychology and Social MediaACC, Ballroom F

11:00 AM

Branded Entertainment: Do Brands Hurt Good Storytelling?ACC, Ballroom F Designing Ideas, Not ObjectsACC, Ballroom D

12:15 PM

F***cking Old Spice Guy: Race, Sex, Micro-celebrityACC, Ballroom E

12:30 PM

Beyond 3D: How Interactive Screenings Will Save CinemaACC, Room 16AB Real-time Marketing in a Connected WorldACC, Ballroom F

1:00 PM

Advertising: Celebrity and TrustACC, Ballroom E

3:30 PM

Cage Match: Social vs. VideoHyatt, TX Ballroom 2-4 The Death of the Brand WebsiteHilton, Salon E

3:45 PM

Unprecedented: Opportunities in Digital VideoACC, Ballroom E

4:15 PM

Using Online Video to Build Your Company's AudienceACC, Ballroom E

5:45 PM

Video's Second Coming: Making It SocialACC, Ballroom E
 



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