11:00 AM
to 12:00 PM

Flatstock 29 Presented By Rovi
27 schedule::attendees
Location Austin Convention Center, Ballroom A, B, C
eventtype  Panel, Music
event::about  Co-presented by the American Poster Institute (API) and SXSW, Flatstock 29 will display the works of more than 100 artists from across North America and the globe. The exhibition is free and open-to-the-public running March 16-19 and features posters representing decades of styles, colors and techniques for sale. Show up early and be ready to be overwhelmed with amazing posters. (You might want to bring some dough since you won't want to leave empty handed!) The exhibition is free and open to the public.

11:00 AM
to 12:00 PM

SXSW Keynote: Bob Geldof
107 schedule::attendees
Location Austin Convention Center, Room 18ABC
eventtype  Panel, Music
Speaker  Bob Geldof
event::about  At the end of last year Bob Geldof was described as "one of Ireland's greatest lyricists ever". In a lifetime spent using rock music to change things Geldof now comes to SXSW with his band to play music from his new album How To Compose Popular Songs That Will Sell, and from his long multi-award winning musical life.
event::tags  geldof

11:00 AM
to 12:00 PM

SXSW Trade Show
4 schedule::attendees
Location Austin Convention Center, Exhibit Hall 3-4
eventtype  Panel, Music
event::about  Spanning four days and all three conferences, the SXSW Trade Show is the heart of convergence for the evolving industries represented here in March. Attendees can experience the future of entertainment and technology in one location as well as find the tools needed to stake a claim on tomorrow.
event::tags  Trade Show

12:00 PM
to 1:00 PM

Next Stage Presents The Slate Culture Gabfest SXSW Edition
10 schedule::attendees
Location Austin Convention Center, Exhibit Hall 3-4
eventtype  Panel, Music
event::about  Every week, Slate’s lively and opinionated “Culture Gabfest” critics discuss the best and worst of the current culture world, from Gwyneth Paltrow’s stab at country music to the IFC show Portlandia to Dan Savage’s “It Gets Better” campaign. They’ve never done it from SXSW—until now, when “Culture Gabfest” records a live podcast at the festival featuring vivacious disagreement and debate from Dana Stevens, Julia Turner, and Stephen Metcalf.
event::tags  Trade Show, #SXSWNextStage

12:30 PM
to 1:30 PM

Are You Owed International Music Licensing Revenues?
14 schedule::attendees
Location Austin Convention Center, Room 13AB
eventtype  Panel, Music
event::about  Every day, music is broadcast, played in public and copied in countries across the world, often without the knowledge of its songwriters, performers or rights holders. The global revenues from these licensing royalties have become an even more vital source of revenue, supposing $10 billion last year. What do performers, songwriters, rights holders and managers need to know to ensure you are getting your share of this valuable international income?
event::tags  Licensing, owedrevenue

12:30 PM
to 1:30 PM

Cash For Your Songs: Getting Music in Commercials
28 schedule::attendees
Location Austin Convention Center, Room 17AB
eventtype  Panel, Music
event::about  Get the inside scoop into the advertising agency world in regard to placing music in commercials. Advertising players discuss how it all works, who to contact, real life success stories, tips and inside secrets.

12:30 PM
to 1:30 PM

Demo Listening Session 2
2 schedule::attendees
Location Austin Convention Center, Room 10A
eventtype  Panel, Music
event::about  Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from music professionals, those who listen to demos as part of their job.
event::tags  Other

12:30 PM
to 1:30 PM

Festivals of the Americas
4 schedule::attendees
Location Austin Convention Center, Room 16A
eventtype  Panel, Music
event::about  Get a behind-the-scenes look at Latin and Spanish Festivals. Bookers from different music fests gather to discuss the inner-workings of these productions as they gain attention internationally. Learn about the booking process, who they target, and where they see these festivals going in the future.

12:30 PM
to 1:30 PM

Golden Ears
9 schedule::attendees
Location Austin Convention Center, Room 18ABC
eventtype  Panel, Music
event::about  Explore innovation in music discovery. What is groundbreaking in the field today? Many new A&R efforts are finding success outside of major label roles. Gain insight on what artists and managers need to know about getting deals done in the music industry today, with concrete examples. This discussion will be a no-holds-barred look at the state of A&R.
event::tags  A&R, goldenears

12:30 PM
to 1:30 PM

Meet the Indie Labels
37 schedule::attendees
Location Austin Convention Center, Exhibit Hall 3-4
eventtype  Panel, Music
event::about  Whether you’re an artist, manager, promoter, or other label, the Trade Show Meet Up Pavilion is your destination to learn about and meet the finest indie labels in the U.S. and overseas. No need to pre-register, just stop by.
event::tags  Trade Show, #SXSWMeetUp

12:30 PM
to 1:30 PM

Quickies 3: Music Supervisors
18 schedule::attendees
Location Austin Convention Center, Room 10B
eventtype  Panel, Music
event::about  Placing music in movies and TV shows is exciting and can increase an artist's visibility. However, not all placement deals are equal. Learn what to expect from the people who bring music to screens.
event::tags  Music Placement

12:30 PM
to 1:30 PM

Reinvent Or Die
11 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  Websites are now forced to reinvent themselves in ways similar to print publications. How is this increasing leveling of the publishing playing field playing out in the music and entertainment space?
event::tags  Other, reinvent

12:30 PM
to 1:30 PM

Steady Diet of Nothing: The Road to Health
15 schedule::attendees
Location Austin Convention Center, Room 16B
eventtype  Panel, Music
event::about  The lifestyle of the musician can be grueling, especially in times like these. With so much competition for the consumers attention, you must work harder than ever, which means touring, touring and more touring. Poor eating, excessive consumption of alcohol, lack of sleep and exercise is a combination that is not sustainable for long. How can you incorporate healthy habits: meal plans that are realistic, exercises you can manage, and modification of the bad habits that become all too common for people who spend a lot of time in bars. Natural remedies are easily available that can help you stay healthy on tour.

12:30 PM
to 1:30 PM

The Importance of Bounce Movement
3 schedule::attendees
Location Austin Convention Center, Room 9ABC
eventtype  Panel, Music
event::about  New Orleans artists Big Freedia and Altercation present a lecture on the significance of Bounce Music relating to identity of all types (class, race, gender, sexuality).  All participants will expound on these topics with personal theories of identity, inclusion, musical cultural development, cultural reciprocation, the inter-relatedness of movement and consciousness, the history of this sacred dance and it's place in the New Orleans canon, and how exercising personal space can inform many aspects of our lives and identity.
event::tags  History of Music, bounce

12:30 PM
to 1:30 PM

The Next Generation of Music Executives
35 schedule::attendees
Location Austin Convention Center, Room 15
eventtype  Panel, Music
event::about  Who will be leading the Music industry for the next 10-15 years? With the new business models of 360 deals and ad supported digital platforms, are these future leaders going to be found in the Major Label system or is the industry better off looking to individuals from the independent label and management world, or Silicon Valley?
event::tags  Management, nextgen

12:30 PM
to 1:30 PM

The Social Graph and The Future For Musicians
25 schedule::attendees
Location Austin Convention Center, Room 8BC
eventtype  Panel, Music
event::about  The Social Graph is the global mapping of everybody and how they're related. Whomever folks know, in person, online, and through connections of connections, information travels along pathways based on interests, memes, and influence. How can musicians amplify their influence through their friends, fans, and followers, in person, and across Social Networks? Will the "Facebook Like" button rule the web, and if so, for how long? How can one person stay on top of so much data from so many sources? And how can you determine which parts of the Social Graph carry influence?
event::tags  Marketing, socialgraph

12:30 PM
to 1:30 PM

Who's The Rockstar? Sports as Entertainment and How Music Fits In
14 schedule::attendees
Location Austin Convention Center, Room 12AB
eventtype  Panel, Music
event::about  Hear how music fits in the sports world – from the arena to events to the players – and what can the music industry learn from the sports industry on branding and vice versa. How do you get on the Super Bowl? All Star Game? Olympics? How are partnerships built in this area? These questions will be answered so that musicians can work in the sports world and get paid.
event::tags  Other, rockstar

12:45 PM
to 1:45 PM

Brett Anderson of The Donnas
9 schedule::attendees
Location Austin Convention Center, Ballroom D Foyer
eventtype  Panel, Music
event::about  Stop by the SX Bookstore to meet Brett Anderson, vocalist and guitarist for The Donnas.

1:00 PM
to 2:00 PM

Bob Geldof
32 schedule::attendees
Location Austin Convention Center, Ballroom D Foyer
eventtype  Panel, Music
event::about  Bob Geldof will be stopping by the SX Bookstore to meet fans and sign autographs following his Keynote appearance.

1:00 PM
to 2:00 PM

Invasion of the DJs
16 schedule::attendees
Location Austin Convention Center, Exhibit Hall 2
eventtype  Panel, Music
event::about  DUBSPOT AUSTIN: Ableton Live Session w/ Ocote Soul Sounds' Martín Perna & Friends "Folktronic Funklore" is a word producer/multi-instrumentalist & Austin resident Martin Perna (Dubspot, Antibalas) uses to describe the music of Ocote Soul Sounds. No piece of musical software helps achieve this aesthetic more than Ableton Live. This session will feature brief technical explanations & live musical collaborations between Martín Perna and members of Ocote in collaboration with Thavius Beck, Pat Cupo, and ESL label mates Ancient Astronauts
event::tags  Gear Alley

1:00 PM
to 2:00 PM

Next Stage: Beyond the Music Video: When Heart meets Technology in Music’s Digital Age
5 schedule::attendees
Location Austin Convention Center, Exhibit Hall 3-4
eventtype  Panel, Music
event::about  Join @radical.media Chairman and CEO Jon Kamen, Chris Milk, the acclaimed director of The Wilderness Downtown and The Johnny Cash Project, and Thomas Gayno, marketing manager at Google Creative Lab for a look at how technology is creating a whole new artistic medium – the interactive music video experience, as well as a sneak peek at some big new projects on the horizon. radicalmedia.com
event::tags  Trade Show, #SXSW@radical

1:00 PM
to 2:00 PM

Thrift Store Cowboys
4 schedule::attendees
Location Austin Convention Center, Ballroom A, B, C Foyer
eventtype  Panel, Music
event::about  Live at Flatstock 29.

2:00 PM
to 3:00 PM

Baby I'm A Star! How to Get Major Exposure in a Multi-Platform Media Environment
7 schedule::attendees
Location Austin Convention Center, Room 18ABC
eventtype  Panel, Music
event::about  Discover the secrets of how to become a star and strategically get your music to your audience --through TV, digital, records and live performances.  What are ways to get on a major network, or get the proper attention from a label, and generate fans and cash by taking your act on the road?
event::tags  babyimastar

2:00 PM
to 3:00 PM

How Brands Are Using Emerging Music to Reach Consumers
37 schedule::attendees
Location Austin Convention Center, Room 16A
eventtype  Panel, Music
event::about  It’s common for major consumer brands to use music in their marketing campaigns but what is new is the way and the rate that large consumer brands are tapping into the power of independent music to reach consumers. Brands are taking on the role of ‘arts patrons’ formerly played by record labels. Explore these bands & brands partnerships, and share case studies and ideas from panelists like Pepsi, Converse and Mullen.
event::tags  Late Entry, brandsusemusic

2:00 PM
to 3:00 PM

Insider Tips for Maximizing Licensing Income & Opportunities
22 schedule::attendees
Location Austin Convention Center, Room 17AB
eventtype  Panel, Music
event::about  A hypothetical negotiation covering the licensing of two different songs (one recorded by a major label artist and one by an independent artist) for use in a major studio film, accompanying TV ads, branded toys/games, soundtrack, promotional uses, industrial uses, lyric changes and original artists re-recording the new licensed version. Learn the right questions to ask and what realistically can be achieved in non-record licensing. Discover the intricacies of negotiating a licensing deal with multiple players and benefit in observing the perspective of licensees in these deals.
event::tags  Licensing, insidertips

2:00 PM
to 3:00 PM

Laura Stevenson & The Cans
6 schedule::attendees
Location Austin Convention Center, Ballroom A, B, C Foyer
eventtype  Panel, Music
event::about  Live at Flatstock 29.

2:00 PM
to 3:00 PM

Mentor Session 3
10 schedule::attendees
Location Austin Convention Center, Room 10B
eventtype  Panel, Music
event::about  Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in ten-minute increments. You can only sign up for sessions on the day that they are held.
event::tags  Other

2:00 PM
to 3:00 PM

Next Stage: indieWIRE Interviews
6 schedule::attendees
Location Austin Convention Center, Exhibit Hall 3-4
eventtype  Panel, Music
event::about  Check out indieWIRE's afternoon chat series with SXSW Film Festival talent on the Next Stage from 2pm to 3pm Monday through Thursday. Thursday’s schedule is 2:00- Janet Pierson, Producer of South By Southwest Film Festival www.indiewire.com
event::tags  Trade Show, #SXSWNextStage

2:00 PM
to 3:00 PM

Serving Up Music News: Fresh, Reheated or All-You-Can-Eat?
16 schedule::attendees
Location Austin Convention Center, Room 16B
eventtype  Panel, Music
event::about  In an era where musicians on Twitter deliver their own news instantly across the Internet, has the value of breaking stories by traditional news outlets diminished? How can big music publications and television outlets redefine their roles covering music news? What do fans want to read and watch in order to follow their favorite music today?
event::tags  Media, musicnews

2:00 PM
to 3:00 PM

Street Cred: iPad DJing, from Concept to Mainstage
19 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  Ten years ago, using a laptop to DJ was seen as an abomination, now it's commonplace. Can the iPad be the catalyst to shape the future of music production and DJing? Ipad DJ and producer Rana Sobhany shows the history of this nascent space, complete with a first hand account of what it is like to witness and influence this century's first major paradigm shift in music performance and production.

2:00 PM
to 3:00 PM

This is Mod: How British Mod Culture Changed The World
33 schedule::attendees
Location Austin Convention Center, Room 15
eventtype  Panel, Music
event::about  The subculture of mod was born in early 60s London as a reaction to the spending power of young, working class men. Aspirational, smartly dressed and secretive, the mods were a closed society that danced to rare soul records, spent a month's wages on a tailored suit, lost themselves in narcissistic dreams and paved the way for a new consumer culture. Pete Meaden, The Who's first manager, once described mod as "clean living under difficult circumstances". Assess the ongoing influence of the world's most enduring youth cult.

2:00 PM
to 3:00 PM

Today's World of Songwriter and Artist Music Licensing Deals
14 schedule::attendees
Location Austin Convention Center, Room 8BC
eventtype  Panel, Music
event::about  Whether it's songs in a video game,a feature film, a television series, a ringtone, streaming or download services, e-greeting cards, interactive dolls and toys, a Broadway show, or internet advertising, the opportunities for placing music in the traditional and new media world's of music are at an all time high. Explore the current state of the deal in an expanding media world.
event::tags  Licensing, todaysworld

2:00 PM
to 3:00 PM

Top of the Charts in 2015
20 schedule::attendees
Location Austin Convention Center, Room 10A
eventtype  Panel, Music
event::about  How will artists become famous five years from now? Is the mass marketing machine that broke artists like Michael Jackson, U2 and Radiohead becoming less effective? Artists are still "broken" by traditional radio and mainstream press. Five years from now will this still be the case? What will the top charts look like? Where will those artists come from?
event::tags  A&R, 2015charts

2:00 PM
to 3:00 PM

Website? Get Real. You Need A Web Empire.
33 schedule::attendees
Location Austin Convention Center, Room 9ABC
eventtype  Panel, Music
event::about  It used to be that a a simple website, a MySpace profile, and tracks on iTunes was considered an online strategy. Nowadays, DIY artists are expected to blog, tweet, update their Facebook, have an iPhone app, manage geo-targeted mailing lists, give their music for free but at the same time sell it on 200 different stores and marketing widgets. They're expected to become hardcore analytics experts, understand conversion rates and SEO optimization. All that while they design t-shirts and Uzi-shaped USB keys, and tuck their fans in at bedtime. Oh yeah, they're also expected to write songs and play some music once in a while. Cut through the hype and social media lingo, find what's really proven to work, and what artists should focus on when planning and building an online presence.
event::tags  Marketing, webempire

2:00 PM
to 3:00 PM

Your Financial Advisor is Duff McKagan
25 schedule::attendees
Location Austin Convention Center, Room 12AB
eventtype  Panel, Music
Speaker  Duff McKagan
event::about  Duff McKagan's claim to fame is certainly his work as a founding member of Guns 'n Roses, Velvet Revolver and the project which brings him to SXSW, Duff McKagan's Loaded. In addition to his rock credentials, McKagan also writes weekly columns for Seattle Weekly and ESPN.com, and had a long running financial column, 'Duffonomics,' for Playboy Online. He's also a partner in the wealth management firm, Meridian Rock. His early music biz experiences led him to educate himself on finance and economics. As part of his stated mission to share his experience with his fellow musicians on the ins and outs of music business finances, Duff will speak at the 2011 SXSW Music Conference. Duff will shoot straight on how to handle the contracts and transactions in the recording and live businesses. The history of music is riddled with stories of exploitation and rip offs. Don't be a victim, take control of your finances with Duff's hard-won experience on your side.
event::tags  Other, duff

2:00 PM
to 3:00 PM

Your Music Here: New Models in Brand Collaborations
21 schedule::attendees
Location Austin Convention Center, Room 13AB
eventtype  Panel, Music
event::about  Once seen as a pay-day (or a sellout), artists are collaborating with brands in new and more organic ways. New, deeper, more organic relationships between artists and brands are evolving. Some of these branded platforms are creating new business models for music. This panel will discuss how these partnerships have evolved, what brands are looking for, and how an artist can maximize their return from these associations.

2:30 PM
to 3:30 PM

Andy Smith - SXSW Scrapbook
Location Austin Convention Center, Ballroom D Foyer
eventtype  Panel, Music
event::about  Join SXSWORLD editor Andy Smith at the SX Bookstore for a special book signing for the SXSW 25th Anniversary Scrapbook.

2:30 PM
to 3:30 PM

Jason Cohen - SXSW Scrapbook
Location Austin Convention Center, Ballroom D Foyer
eventtype  Panel, Music
event::about  Join writer Jason Cohen at the SX Bookstore for a special signing session of the SXSW 25th Anniversary Scrapbook.

2:30 PM
to 3:30 PM

Peter Blackstock - SXSW Scrapbook
1 schedule::attendees
Location Austin Convention Center, Ballroom D Foyer
eventtype  Panel, Music
event::about  Join writer Peter Blackstock at the SXSW Bookstore for a special book signing of the SXSW 25th Anniversary Scrapbook.

2:30 PM
to 3:30 PM

SXSW Scrapbook
1 schedule::attendees
Location Austin Convention Center, Ballroom D Foyer
eventtype  Panel, Music
event::about  Join the editors of the new SXSW 25th Anniversary Scrabook for a special appearance and book signing at the SX Bookstore.

3:00 PM
to 4:00 PM

Bad Veins
15 schedule::attendees
Location Austin Convention Center, Ballroom A, B, C Foyer
eventtype  Panel, Music
event::about  Live at Flatstock 29.

3:00 PM
to 4:00 PM

Meet the SXSW Artists
9 schedule::attendees
Location Austin Convention Center, Exhibit Hall 3-4
eventtype  Panel, Music
event::about  Join SXSW 2011 showcasing artists for a laid back reception in the Trade Show Meet Up Pavilion. Are you an artist looking to meet other bands for sharing bills or crashing couches in other cities (and countries)? Do you have a service SXSW bands need to know about? Whatever you’re looking to achieve, the Meet Up Pavilion is your destination to meet these hot artists.
event::tags  Trade Show, #SXSWMeetUp

3:00 PM
to 4:00 PM

Next Stage Presents Das Racist
94 schedule::attendees
Location Austin Convention Center, Exhibit Hall 3-4
eventtype  Panel, Music
event::about  Das Racist is an Art Rap/Freak Folk/World Music duo based in Brooklyn, New York, comprised of Queens-born Himanshu Kumar and San Francisco-born Victor Vazquez. The two met at Bard Art College in Massachusetts, where Victor was Himanshu's resident advisor in a "Students of Color for Social Justice" themed Freshman year dormitory. After a couple of years of occasional drunken freestyles with each other, Himanshu and Victor decided to record a couple of raps together. The first of which was called "We Made It" and immediately became a hit amongst stupid assholes who like rap from the 1990s and really want that shit to keep happening. The second track was called "Fever" and it was fucking terrible - really bad. Then they made some other songs and then they made "Combination Pizza Hut and Taco Bell" which is the one that everyone likes and then they made some other songs. Their least favorite rappers are: Asher Roth, Matisyahu, Immortal Technique, Ludacris, Talib Kweli, Eminem, Sage Francis, Brother Ali, and Atmosphere. And Asher Roth.
event::tags  Trade Show, #SXSWNextStage

3:00 PM
to 4:00 PM

Todd & Jeff Brabec
2 schedule::attendees
Location Austin Convention Center, Ballroom D Foyer
eventtype  Panel, Music
event::about 

Join the Brabec brothers at the SX Bookstore as the sign copies of their book, Music Money and Success: The Insider’s Guide to Making Money in the Music Industry.

TODD BRABEC, an attorney and recording artist, co-authored with his brother Jeff the book Music Money and Success: The Insider's Guide To Making Money In The Music Industry. He is also an adjunct associate professor at the USC Thornton School of Music, Music Industry Dept.

JEFFREY BRABEC is Chrysalis Music Group's V.P. of Business Affairs. An attorney, recording artist and songwriter, he co-authored the book Music Money And Success: The Insider's Guide To Making Money In The Music Industry. He is also an adjunct professor at USC Thornton School of Music and a contributing editor to Entertainment Law & Finance magazine.

3:15 PM
to 4:15 PM

Rana Sobhany
Location Austin Convention Center, Ballroom D Foyer
eventtype  Panel, Music
event::about  Rana Sobhany, author of the exciting new book Mobilize: Strategies for Success from the Frontlines of the App Revolution, will be stopping by the SX Bookstore to meet fans and sign copies of her book following her panel appearance.

3:30 PM
to 4:30 PM

Breaking International Artists In The U.S.
13 schedule::attendees
Location Austin Convention Center, Room 13AB
eventtype  Panel, Music
event::about  Your band lives over 6,000 miles away, you know no one in this country, your album is not available in the territory, and you don't speak fluent English. Do you have a chance? Find out how can a band from outside the USA can successfully break into the U.S. market with minimal money and without label support.

3:30 PM
to 4:30 PM

Demo Listening Session 3: Metal
3 schedule::attendees
Location Austin Convention Center, Room 10A
eventtype  Panel, Music
event::about  Demo Listening Sessions offer a unique opportunity for selected musicians to get direct feedback from music professionals, those who listen to demos as part of their job. This session will focus exclusively on Metal.
event::tags  Other

3:30 PM
to 4:30 PM

How Web Music Geeks Hacked the DMCA
14 schedule::attendees
Location Austin Convention Center, Room 15
eventtype  Panel, Music
event::about  Some of the biggest successes in online music have carefully carved-out products that squeak past laws passed by Congress on copyright. These web applications have worked around the constraints of legislation like the DMCA to bring value to consumers, but not much cash to artists. What will be the next online music innovation and will it be both legal and profitable for the entrepreneur? And will they offer sustainable support for artists?
event::tags  dmcahack

3:30 PM
to 4:30 PM

Landing A Music Career In Flyover Country
11 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  While artists and music professionals continue to flock to large, entertainment-saturated cities like L.A., New York, and Nashville to chase their dreams, some are seizing opportunities right in their own backyards. In today’s music industry, it's possible to land a thriving music career in flyover country if you’re willing to carve your own path. Explore techniques to expand your reach, and learn how to leverage opportunities in any region.
event::tags  Other, flyover

3:30 PM
to 4:30 PM

Mentor Session 4
5 schedule::attendees
Location Austin Convention Center, Room 10B
eventtype  Panel, Music
event::about  Mentor Sessions provide an opportunity to receive more personalized input than a larger panel can offer. Sign-up begins half an hour before the mentor session. Sessions are scheduled in ten-minute increments. You can only sign up for sessions on the day that they are held.
event::tags  Other

3:30 PM
to 4:30 PM

Music Deals and Artist Compensation of the Future
32 schedule::attendees
Location Austin Convention Center, Room 8BC
eventtype  Panel, Music
event::about  Everybody Agrees Artists Should Get Paid . . . But How? And How Much? And By Whom? Experts explore various deal structures and compensation for artists in the realm between DIY and traditional label/publishing deals, and the new roles for lawyers, managers, labels, publishers and artists in this process. How will new revenue models be structured for recorded music that may be free, ad supported, subscription based, or independently released? What future agreements may emerge to compensate the artist for his/her work in the future?
event::tags  Other, musicdeals

3:30 PM
to 4:30 PM

Music Plus Devices - What Works?
11 schedule::attendees
Location Austin Convention Center, Room 16A
eventtype  Panel, Music
event::about  A home stereo, portable music player, or car stereo are not much use without music. But do you create simple, elegant user experiences across the highly complex platform landscape? Will cloud-based services bring all connected platforms together? Are app stores the solution? Will content/device integration "just work?" Hear examples of what it takes to make a successful partnership between digital content services, mobile, car and home devices, and platforms.

3:30 PM
to 4:30 PM

Promoting DisCord in the DesCene
4 schedule::attendees
Location Austin Convention Center, Room 12AB
eventtype  Panel, Music
event::about  The Washington, D.C. "punk" scene evolved from a small success-free community to one of the most revered scenes in American underground music. From the earliest days of "punk nights" at The Keg to the emergence of hardcore punk, survivors tell the tale.
event::tags  History of Music, discord

3:30 PM
to 4:30 PM

Songwriters Explain Everything
10 schedule::attendees
Location Austin Convention Center, Room 17AB
eventtype  Panel, Music
event::about  A memorable melody, verses and choruses that work well together, the ever-elusive bridge - the components of a great song are easily described, yet mysterious to the core. Our annual panel of songwriters focus on the creative end of their jobs, illustrating their stories with performances. This panel is presented with BMI.
event::tags  Other, songwriters

3:30 PM
to 4:30 PM

SXSW Interview: Chamillionaire
16 schedule::attendees
Location Austin Convention Center, Room 18ABC
eventtype  Panel, Music
event::about  As a cornerstone of the Houston rap scene, Chamillionaire gained fame as a particularly adept lyricist. His early work with self-released and independent labels led to the majors and the platinum success of the album The Sound Of Revenge with its Grammy-winning single "Ridin’ Dirty." In addition to his musical accomplishments, Chamillionaire has received acclaim for his work as an entrepreneur and for his technological savvy. He has been at the forefront of online innovations and an early participant in social media. He is sought after both as a compelling artist and as a speaker, bringing the hip-hop generation together in the electronic age.
event::tags  chamillionaire

3:30 PM
to 4:30 PM

The Sound Strike, Immigration, and You
5 schedule::attendees
Location Austin Convention Center, Room 9ABC
eventtype  Panel, Music
event::about  In a nation with fast and vast demographic changes, what is the role of musicians and their fans in moving beyond hatred? Is SB 1070 in Arizona only the tip of the anti-immigrant movement iceberg? Artists and activists join together to discuss the Sound Strike and their commitment to working together to raise awareness and opposition to the treatment of immigrants in Arizona.
event::tags  soundstrike

3:45 PM
to 4:45 PM

Christopher Weingarten
9 schedule::attendees
Location Austin Convention Center, Ballroom D Foyer
eventtype  Panel, Music
event::about  Stop by the SX Bookstore to meet Christopher Weingarten, music journalist and author of a new book for 33 1/3 examining Public Enemy’s It Takes a Nation of Millions to Hold Us Back.

4:00 PM
to 5:00 PM

Sea of Bees
27 schedule::attendees
Location Austin Convention Center, Ballroom A, B, C Foyer
eventtype  Panel, Music
event::about  Live at Flatstock 29.

4:00 PM
to 5:00 PM

Speed Sets curated by The Black Lips
44 schedule::attendees
Location Austin Convention Center, Exhibit Hall 2
eventtype  Panel, Music
event::about  Speed Sets are quick, raw, dirty shows. Each band plays ten minutes on a shared backline, so you can see several rad bands all at once. Check out this stellar Speed Set, curated by The Black Lips! Featuring: 4:00- Bare Wires (San Francisco); 4:15- The Yellow Dogs (Tehran/Brooklyn); 4:30- King Tuff (Brattleboro); 4:45- POPO (Philadelphia); 5:00- Natural Child (Nashville); 5:15- special guest
event::tags  Gear Alley

5:00 PM
to 6:00 PM

360 Approach to Online Music Videos
8 schedule::attendees
Location Austin Convention Center, Room 17AB
eventtype  Panel, Music
event::about  Music television exec's discuss the growing importance the internet is playing in musical discovery and interaction. Networks have extended their music offerings into the digital space to provide a comprehensive music experience that goes beyond traditional music videos to include artist interviews, news, live streams and social media interactions. How is this 360 approach resonating with their audiences?
event::tags  Marketing, 360video

5:00 PM
to 6:00 PM

Ava Luna
10 schedule::attendees
Location Austin Convention Center, Ballroom A, B, C Foyer
eventtype  Panel, Music
event::about  Live at Flatstock 29.

5:00 PM
to 6:00 PM

Globe Trotting on an Indie Budget
13 schedule::attendees
Location Austin Convention Center, Room 13AB
eventtype  Panel, Music
event::about  Bands are getting offers to play internationally and are faced with a litany of issues that with careful planning, can be dealt with so a tour can be profitable. Do you need a tour manager/sound guy/merch person? How do you obtain visa's or work permits? What is a letter of invitation and who sends it to you? Van hire, train or air travel in country? How much merch should you bring? Is a booking agent vital? By planning carefully, an indie band can make money touring internationally even if their name isn't U2.
event::tags  Management, globetrotting

5:00 PM
to 6:00 PM

Hip-Hop Crossroads: Growing Up or Getting Old?
14 schedule::attendees
Location Austin Convention Center, Room 12AB
eventtype  Panel, Music
event::about  Even as it has become a strong cultural presence, hip hop finds itself at a crossroads of significance. It's been a long hard road to acceptance and respectability, but where does it go from here? Just as rock's shelf life has been questioned, rap is facing the same charge. How will hip-hop remain vital?

5:00 PM
to 6:00 PM

How to Build a Festival
38 schedule::attendees
Location Austin Convention Center, Room 8BC
eventtype  Panel, Music
event::about  A group of college buddies in love with the music scene of New Orleans share a vision for a national festival, which kick-starts a new era; free-thinking citizens of Northern California create full-moon gatherings which beget a global culture; a small print magazine looks beyond the listings page, to the live stage. In these three live case studies, panelists from Bonnaroo, Burning Man and Northside offer their insight, discuss the next generation of issues and challenges, and share more than a few anecdotes.
event::tags  Touring-Venues, buildafest

5:00 PM
to 6:00 PM

I’m Not Old,Your Music Does Suck
49 schedule::attendees
Location Austin Convention Center, Room 11AB
eventtype  Panel, Music
event::about  A great deal has been made about the decline of the music business. But few talk about the decline of the music. What if part of the reason the business is in trouble is that the music doesn't touch people that way it once did? How much is the lack or loss of gatekeepers responsible for the state of today's music? From American Idol to pitchfork.com, what are the reasons for the state of today's music?
event::tags  History of Music, yousuck

5:00 PM
to 6:00 PM

Murphy's Laws of Songwriting
8 schedule::attendees
Location Austin Convention Center, Room 9ABC
eventtype  Panel, Music
Speaker  Ralph Murphy
event::about  We are in the music BUSINESS. What music impacts consumers, makes hit records and generates revenue is what drives that BUSINESS. Song writing is an art, but inviting a listener in a drive time and keeping them tuned in from the cola commercial to the burger jingle is craft! Join Ralph Murphy, author of "Murphys Laws of Songwriting" "The Book" and take a close look at the #1 songs in Billboard in Country/Pop that "got the job done" last year and see what was different about them and… what they had in common! Welcome to the music BUSINESS.
event::tags  Other, murphyslaws

5:00 PM
to 6:00 PM

SXSW Interview: Duran Duran
63 schedule::attendees
Location Austin Convention Center, Room 18ABC
eventtype  Panel, Music
event::about  Over the span of three decades, the band has written countless era-defining songs and sold more than 80 million records worldwide. Their 13th full length studio album All You Need Is Now hit the #1 spot on the iTunes Album Chart in 15 countries around the world when it was released digitally last year. An extended, full length version will be released in various formats in the U.S. and Canada on the band’s new label S-Curve Records on March 22. Expect great stories from true rock legends.
event::tags  duranduran

5:00 PM
to 6:00 PM

The Indie View: Emerging Digital Music Models
33 schedule::attendees
Location Austin Convention Center, Room 15
eventtype  Panel, Music
event::about  iTunes continues to be a leader in the digital music world and is a critical part of every new indie release campaign, but new models for legal music consumption and revenue continue to emerge in the US and abroad. These new subscription and cloud-based services present exposure and retail opportunities. View the changing DSP landscape with a critical eye on what the new services mean for Indies.

5:00 PM
to 6:00 PM

The Last Alternative
9 schedule::attendees
Location Austin Convention Center, Room 10A
eventtype  Panel, Music
event::about  Independent music and labels have always been the life-blood of the industry. Of the 41 artists featured on the first ballot of the Rock And Roll Hall Of Fame, 39 of them started at independent labels. In the late 80s, while the music industry was living the last part of its renaissance, major labels once again turned to independent music for its future. The results: a sonic revolution that changed the sound of popular music, and the music industry forever. This discussion will look at the history of the major label/independent label relationship, with a focus on the time period during the 80s when the majors decided to take meaningful chances on the crazy underground sounds of the post-punk era. And with Arcade Fire winning a Grammy this year, we will ponder the future of the “underground” artist.
event::tags  lastalternative

5:00 PM
to 6:00 PM

Trade Show Wrap Party Featuring Asleep At The Wheel
2 schedule::attendees
Location Austin Convention Center, Exhibit Hall 3-4
eventtype  Panel, Music
event::about  To celebrate the close of the Trade Show, SXSW is pleased to announce a special performance by Asleep At The Wheel. This beloved Austin band reflects not only the Southwest spirit but the aptitude to reinvent, something we hope you've experienced this week during South By Southwest. The newly united Trade Show has introduced you to the latest methods for doing business, and you have met the people, forces and technology working to shape our collective future. SXSW is proud to present a band that revolves around this concept of reinvention and creativity. Bring your best Two-Step to the dance floor for the modern kings of western swing!
event::tags  Trade Show, #SXSWNextStage

5:00 PM
to 6:00 PM

UK Music Supervisors and Independent Music
16 schedule::attendees
Location Austin Convention Center, Room 16A
eventtype  Panel, Music
event::about  UK music supervisors are constantly looking for emerging international talent. As budgets continue to tighten for synchs across all media, the marketplace looks towards emerging independent acts, labels and publishers. Experts explain royalties and revenue streams, and how they research and find music, and where the UK marketplace is headed.

5:00 PM
to 6:00 PM

War Stories
6 schedule::attendees
Location Austin Convention Center, Room 16B
eventtype  Panel, Music
event::about  The music in each film, each television series is unique in the problems that arise. Get some insight on the real deal making and convoluted creative process behind getting artists placed in film and tv projects. From script to soundtrack, the road is a interesting series of decisions that almost never stick. A small cadre of music publishers, label owners, managers and music supervisors will be telling stories that they probably shouldn't, tales that usually pop up after the fourth glass, and how they handled or didn't handle the issues they were presented.
 


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