9:30 AM
to 10:30 AM
Accessibility for the Visually Impaired: Groundbreaking New Technologies
41 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Genevieve Wilkins, Michael Cooper
event::about Over the last decade the internet has been an integral part of the African-American, LGBT and Hispanic marketing segment, going from underserved marketing niches to coveted marketing territory. Now we see a new burgeoning marketing group on the internet, the visually impaired. People are living longer, and as we grow older our sight diminishes allowing us to need new technology and standards on the internet. So, what do we do and how do we reach these new internet users? This session will discuss the next steps in providing consistent access to the web for these new users. Michael Cooper, a web accessibility specialist with the Web Accessibility Initiative (WAI) at the W3C will discuss the initiative and technology that will promote better user experiences for the visually impaired.
event::tags Panel, #VisualTech
9:30 AM
to 10:30 AM
Art, Architecture 2.0: Digital Spirit Invades Physical Innovation
36 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Christophe Cauvy
event::about The digital revolution has allowed people not only to come up with great ideas but also to execute them. With digital technologies, you don’t need raw materials, factories, distribution centres, stores… you can reach a worldwide audience quickly and cheaply just by using your brain and your PC. This innovation-led culture is now ubiquitous, and it looks like it has inspired (or liberated) not only entrepreneurs and businesspeople, but also civil servants, engineers, artists and architects: even if their ideas belong to the “physical” world, their approach belongs to the digital culture. This presentation provides example of this new spirit of liberation in arts & architecture: from a science-fictionesque tram station in Austria, a giant mirror in an Italian village (http://bit.ly/al875a ), a physically crowd-sourced piece of art and a twitter-inspired theatre play to the ultimate hotel experience in Paris (http://tinyurl.com/ybxjlty ) and so on. We live in a more open society where creativity is less constrained by cultural, technological and financial constraints, and where innovation is paramount. Are people, businesses and governments ready for this?
event::tags Panel, #ArtArchitecture2.0
9:30 AM
to 10:30 AM
Checkin 2 Checkout: Mobile Audience Engagement in 2011
61 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
event::about In an extension of the Clay Shirky, Here Comes Everybody, logic, now that background processing is possible on iPhones and iPads as well as Androids, the possibility of having a global audience on alert is possible via mobile devices on Android and iOS. What are the new possibilities that news and entertainment providers have to keep an audience engaged with the next LeBron moment? What will democratization of events look like in terms of the mobile UX, and how important will private events be in relation to public events now that the barrier to communicating to EVERYONE in any time zone at any time will come crashing down?
9:30 AM
to 10:30 AM
Day Stage presented by Ogilvy
15 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
event::about Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Alas, Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
event::tags Lounge
9:30 AM
to 10:30 AM
Ditch the Book: Running a Business YOUR Way
51 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Espree Devora, Giang Biscan, Ian Sanders, Lewis Howes, Shane Mac, Liam Martin
event::about The perceived wisdom for business success is that you need to follow the rules. Sure, there’s room to be a maverick but you still need to have a 5 year plan, a marketing strategy, a HR department, a path to profit. Now the rule book is going out of the window as people prove you can be a success by putting passion and authenticity at the heart of their business, and doing it their way without compromise. Ideas like business unplanning and freemium models are busting the myths and disrupting the status quo. Now there’s a new generation of role models from Gary Vaynerchuk to 37signals who are proving that by keeping it real and eschewing a big strategy, they can still be a success. Ditch the rule book is for freelancers, start-ups, executives and entrepreneurs. It’s for anyone who needs an injection of fresh thinking to shake things up: to be a game-changer whilst staying true to their DNA. It’s brought to you by a bunch of guys with their own stories of how they ditched the rule book. These stories will educate, inspire and hopefully entertain. But we also want to create a forum for participation and interaction with contributions from the floor. Ditching the rule book can bring you breakthroughs in your business whilst making sure your business stands out in the crowd. Ditch The Rule Book is for 'rebels without a suit' and anyone looking to revolutionize their business by doing it YOUR way.
event::tags Panel, #ditchrules
9:30 AM
to 10:30 AM
Engineering vs. Psychology in Social Media: A Conversation
34 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Stephanie Dub, Jesper Andersen
event::about As we continue to embrace all forms of social media, we unwittingly allow privacy settings and engineered functionality dictate the evolution and devolution of our relationships. We're beginning to see a new model of relational progression that is constructed by the levels of 'friendship' or 'following' allowed on sites, not necessarily what is psychologically beneficial. With establishing social sites in an industry where success and product value are measured by data sets, user base growth, and scalability comes an ever growing ignorance of the distinction between building a successful service using computers and building a successful model of relationships. Is it possible that the immediately fulfilling and addicting satisfaction of social media site use conceals the concept that the rules, metrics, and system preferences which define the world of tech and internet are not necessarily the ones that should be defining our relationships? This presentation will take a look at the differences between psychological relational progression and the new world of engineering defined relationships. We will discuss the nuances and experiences that are important to relationships and how they integrate, or don't, with the informal new relationship model that social technology is creating. We'll then discuss how we foresee coming back to a middle ground between socially engineered and naturally occurring relational experiences.
event::tags Dual, #EngVSPsych
9:30 AM
to 10:30 AM
Hacking RSS: Filtering & Processing Obscene Amounts of Information
45 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Dawn Foster
event::about Information overload is less about having too much information and more about not having the right tools and techniques to filter and process information to find the pieces that are most relevant for you. This presentation will focus on showing you a variety of tips and techniques to get you started down the path of looking at RSS feeds in a completely different light. The default RSS feeds generated by your favorite blog or website are just a starting point waiting to be hacked and manipulated to serve your needs. Most people read RSS feeds, but few people take the time to go one step further to hack on those RSS feeds to find only the most interesting posts. I combine tools like Yahoo Pipes, BackTweets, PostRank and more with some simple API calls to be able to find what I need while automatically discarding the rest. You start with one or more RSS feeds and then feed those results into other services to gather more information that can be used to further filter or process the results. This process is easier than it sounds once you learn a few simple tools and techniques, and no “real” programming experience is required to get started. This session will show you some tips and tricks to get you started down the path of hacking your RSS feeds.
event::tags Solo, #hackingRSS
9:30 AM
to 10:30 AM
How Social Applications SCORE in the Cloud
9 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Josh Fraser
event::about To effectively bring a social app to the market, companies must focus not only on design and marketing, but also on the underlying – and often unglamorous – job of managing their IT infrastructure. The hope, if not the expectation – is to achieve rapid and massive popularity across the world. But many compute infrastructures are not capable of handling unpredictable growth and scaling, much less support fast, day-to-day development cycles. In the fast paced social app industry, development teams must have the technology agility to stay ahead of the curve. The audience will learn best practices for launching apps in the cloud and discover how industry leaders including Zynga, Playfish, and Crowdstar are using cloud computing to manage and grow their infrastructure. This session will also discuss the use of cloud computing throughout the entire application lifecycle -- from concept and development to end-of-life. This session is sponsored by RightScale.
event::tags Sponsored Panel
9:30 AM
to 10:30 AM
Innovating & Developing with Libraries, Archives & Museums
42 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Danielle Plumer, Deborah Boyer, Jon Voss, Michael Edson
event::about For centuries, libraries, archives, and museums have been creating structured data, organizing information, and managing metadata in order to organize and share cultural artifacts and knowledge with the public. Unfortunately, the bulk of these systems have evolved in isolation, long before the advent of the World Wide Web. However, the convergence of developments in culture and technology are resulting in exciting new ways for individuals and developers alike to interact directly with unprecedented amounts of structured data, historical photos and archives, and more. Expert developers and project managers in this field will lead a discussion focused on the question: How can developers leverage open data from libraries, archives and museums being made available to the public? Panelists will review new developments and highlight examples, considering use cases with Linked Data, Flickr Commons, Smithsonian Commons, mobile apps, and scalability.
9:30 AM
to 10:30 AM
Innovation Dot Gov: Designing Democracy for the Age of Networks
22 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Beth Simone Noveck
event::about Former White House Deputy CTO and Open Government leader addresses how to use technology to design smaller and smarter government for the 21st century. Bringing innovation to the public sector doesn’t require new legislation or new budgets. It requires changing the default way of working from closed to open.
9:30 AM
to 10:30 AM
Innovation: What Happens in Budapest Stays in Budapest?
10 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Peter Arvai, Marton Anka, Peter Halacsy, Henry Copeland, Zsolt Remenyi
event::about In theory, with global brands, instant communication and efficient markets, innovative sites in one country should be quickly copied in others. But cultural idiosyncrasies, language barriers and entrepreneurial egos often conspire to limit the diffusion of innovation. This panel looks at the web culture in Hungary, a European innovation hub, to evaluate its web imports and exports. Are entrepreneurs overlooking opportunities for innovation arbitrage between countries?
event::tags Panel
9:30 AM
to 10:30 AM
Internets, How Do They Work?: Lessons from ROFLCon
69 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Chris Kelty, Christina Xu, Diana Kimball, Tim Hwang, Tim O'Reilly, Diana Kimball
event::about What do you learn when you get the entire internet together in one room? In this panel, the cofounders of ROFLCon (Tim Hwang, Diana Kimball, and Christina Xu) will share what they’ve learned from cramming the internet’s celebrities, content creators, and community organizers into the same space as their fans and the academics that study it all. We will give you the condensed, Cliff Notes version of what guests like moot, Mahir Cagri, Ben Huh, Tron Guy, and Autotune the News have revealed about the currents at work underneath the internet universe. Beyond merely sharing some moments and the usual pictures of funny cats, we’re also going to focus in a bit on the even more amusing backstage of putting something like this on. What have we learned? How are we thinking about events around internet culture now? And how/why did we get Leeroy Jenkins to do our conference security? This panel will also be taking a step back to grapple with some of the questions that have emerged as the most important in our dealings with the internet at ROFLCon: what happens when internet culture becomes big business? What counts as an “internet culture”? What are the ethics of operating in this evolving ecosystem?
9:30 AM
to 10:30 AM
Long After the Thrill: Sustaining Passionate Users
79 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Stephen Anderson
event::about Suffering from "game fatigue" yet? While many sites have slapped on badges and points to make things more engaging, the companies that "get it" have a better understanding of the psychology behind motivation. They know how to design sites that keep people coming back again and again. So what are the secrets? What actually motivates people online? How do you create sustained interest in your product or service? We'll look at everything from game design to learning theories to neuroscience to understand what motivates--and demotivates--people over the long haul. NOTE: This is a follow-up to the 2010 SXSW presentation "Seductive Interactions" where I focused primarily on initial engagement. Where that presentation discussed "getting to first base" with our users, this one looks much farther out at how to create "lifelong love and devotion."
9:30 AM
to 10:30 AM
Made It So (Interface Makers in Movies)
39 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
event::about To conclude their trilogy of successful presentations at SxSW about the analysis of interfaces in science fiction, the authors of Make it So will invite a collection of production designers who have been responsible for on screen interfaces to share and discuss their work. (This panel had to be canceled last year. Consider it a comeback.)
9:30 AM
to 10:30 AM
Profiting from Technology: Online, Offline and On Tour
13 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Bram Bessoff, Bryan Calhoun, David Claassen, Fred Croshal, Kimberly Thompson, Frederick Croshal
event::about Artists are leveraging new technologies and smart marketing to re-define success in today’s music industry. This panel features reps of innovative, tech-savvy artists and best-in-show technology providers to discuss trends and success stories - from tour-centric to online marketing strategies - using innovation and technology to boost the bottom line. Since technology start-ups are a dime a dozen, its critical to know which strategies and companies will drive your success while making you the most money online, offline and on the road.
event::tags Panel, #ProfitingFromTechnology
9:30 AM
to 10:30 AM
Recruiters are Full of Shit, I Am One
24 schedule::attendees
Location
Hilton, Salon A
eventtype Panel, Interactive
event::about In the wake of one of the worst economic disasters in our lifetimes, recruiters/headhunters can hold the golden ticket to finding a dream job. Mega corporations are moving to vendor managed processes that silence the average job seeker and all but force them into the waiting arms of a headhunter. Job seekers new to town and new to a job market rely heavily on the knowledge of recruiters to shine a light on who's hiring. What's not mentioned are the massive turnover numbers inside the "search industry". 70% quit within the first year and then those that stay wonder why job seekers despise working with them. This panel will feature both sides of the coin. (1) Recruiters (technical) that have proven successful in their respective industries but had to battle to achieve independence among the masses of greasy sales folk. (2) Job seekers (software developers) that have gone through horrible processes and are not only unafraid to share the horrors but can speak intelligently about what the loved and hated. A no holds barred session of what works and what doesn't and more importantly why and why not. In the spirit of SXSW, ample time will be given to dauntless dialogue from those in attendance. The veil of secrecy will be dropped.
9:30 AM
to 10:30 AM
Straight Talk: Making Social Work from 9-to-5
23 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Andrea Merry, Jacob Mullins, Tabrez Sayed, Andrew Jones
event::about Mark Zuckerberg recently said there's an opportunity to rethink any industry in a social way. His predictions are beginning to take hold in the business world. In this session, we'll explore how today, different industries are being completely remade with new applications of social technology. We'll also hear what it took to build "the Facebook for IT" and how tech companies are tapping into social business networks to engage and connect directly with buyers around the world. This includes insights from social media experts from Altimeter Group, Microsoft and others, who will give first hand accounts of how social is transforming the way companies market and sell. This session is sponsored by Spiceworks.
event::tags Panel, #social9to5
9:30 AM
to 10:30 AM
The Epic Fail of BitTorrent Indie Film Lawsuits
Location Austin Convention Center, Room 18ABCD
Location Austin Convention Center, Room 18ABCD
Speaker Eva Galperin, Charles Mudd, Julie Samuels
event::about The U.S. Copyright Group has quietly targeted tens of thousands BitTorrent users for legal action in federal court in Washington DC. The defendants, all Does, are accused of having downloaded independent films such as "Far Cry," "Steam Experiment," and "The Hurt Locker" without authorization. What is the U.S. Copyright Group? How are they suing so many people? What should you do if you're sued? If you're a movie fan, should you be worried? If you're the producer of an independent film, should you be suing your fans? We're going to find out. LEVEL: Beginner
9:30 AM
to 10:30 AM
Tuesday Yoga
26 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Ari Stiles
event::about If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
9:30 AM
to 10:30 AM
Unwritten Rules: Brands, Social Psychology and Social Media
94 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Ben McAllister, Kate Canales
event::about When a friend invites you to dinner, you bring wine or flowers – not $100 cash – as a gesture of thanks. That goes without saying. But if a brand comes to dinner, what should they bring? When it comes to social media, there are unwritten rules for how to behave that many brands simply aren't getting. Brands are grappling with social media as they try to find a place at our virtual dinner table. Some brands get it, some gaffe it. The rules, it turns out, are hidden in basic social psychology. The established behaviors of friendship are the prevailing rules of the road in social media: sharing valuable information, entertaining one another, support in a crisis, celebration of a personal achievement. But the established behaviors of transactions (the way we historically interact with brands) can feel awkward and forced in social media. So how can brands build trust with their networks while being social like a friend? This session will look at social media behavior and what brands can do to become a delightful guest and valuable contributor at our virtual dinner party.
event::tags Dual
9:30 AM
to 10:30 AM
We First: How Social Media can Remake Capitalism and Build a Better World
12 schedule::attendees
Location
Austin Convention Center, Ballroom G
9:30 AM
to 10:30 AM
Wikileaks, the Web, and the Long, Strange Journey of Journalism
47 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Ben Werdmuller, James Moore, Scott Braddock
event::about Is it morally correct for the US to pursue prosecution of Wikileaks founder Julian Assange? Is alleged leaker of military documents Bradley Manning a hero or a traitor? And what do Wikileaks and the Internet mean to the future of journalism? James Moore, the New York Times bestselling author of "Bush's Brain," is joined by technologist Ben Werdmuller from the UK, the creator of one of the web's early social networking platforms, and KRLD Dallas radio host Scott Braddock, to discuss "Wikileaks, the Web, and the Long, Strange Journey of Journalism." Moore will lead the panel by arguing that Assange and Manning are heroic figures and ought to be honored in a culture that requires information to sustain a democracy. Werdmuller will offer his insight on the Internet’s long term reach and impact with regard to information, systems, and public access to data that was previously unavailable, and Braddock will articulate the perspective that Assange and Manning have done harm to America and its allies and need to be treated as people who have acted outside of the law. Audience participation and questions will be encouraged.
event::tags Dual
9:30 AM
to 10:30 AM
Wikipedia: A Banner Year for Online Fundraising
Location Hilton, Salon C
Location Hilton, Salon C
eventtype Panel, Interactive
Speaker Corey O’Brien, Megan Hernandez, Stephen Geer
event::about Hear the story of Wikipedia's groundbreaking 2010 fundraiser, and learn how the 5th largest website in the world doubled their income with one simple request: "Please Read A Personal Appeal from Wikipedia Founder Jimmy Wales." Our focus will be on fundraising banners, appeal copy, and lessons from months of testing, but we also welcome your ideas for 2011.
event::tags Panel
10:00 AM
to 11:00 AM
Perspectives on Social Media Marketing
58 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Stephanie Agresta
event::about PERSPECTIVES ON SOCIAL MEDIA MARKETING addresses 89 of the most compelling and important issues that marketers face on a regular basis when it comes to social media, providing advice and insight on how to deal with each issue from the perspective of two thought leaders in this arena: Stephanie Agresta from Weber Shandwick and B. Bonin Bough from PepsiCo. Together, they discuss what social media is, how it has changed the marketing landscape, how to implement a tactical and strategic social media plan across your organization, how to best measure the ROI of a social media campaign, and more. Come meet Stephanie, chat about the current Social Media Landscape and get your book signed! **Stephanie Agresta currently serves as EVP, Mananging Director of Social Media for Weber Shandwick. She loves Austin and SXSW and her favorite Austin restaurants include Guero's and Salt Lick!
event::tags Book Reading, #SXSWsocialmedia
10:20 AM
to 11:20 AM
Stephanie Agresta
3 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Stephanie Agresta will be stopping by the SX Bookstore immediately following her book reading to greet registrants and sign copies of her book, Perspectives of Social Media Marketing.
event::tags Bookstore Appearance, #sxbookstore
10:30 AM
to 11:20 AM
Design for Social Good: a 1-on-1 with Ric Grefe
6 schedule::attendees
Location
PepsiCo Stage - Meeting Room 2
eventtype Panel, Interactive
event::about
Featuring: Alissa Walker, Fast Company, Ric Grefe, AIGA
AIGA, the professional association for designers ranging from graphic artists to interactive artists, is launching a new program, Design for Social Good, that's asking its members to devote 5% of their time to pro bono causes. We'll talk with AIGA executive director Grefé about building out a new program focused on service, why it's so important for designers at this moment in time, and how they plan to showcase, document, and share the work that's produced by their members with a wider audience.
10:30 AM
to 11:00 AM
SXSW Accelerator: Introductions
13 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
10:50 AM
to 11:50 AM
Dave Bruno
3 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Dave Bruno will be stopping by the SX Bookstore to greet registrants and sign copies of his book, The One Hundred Thing Challenge.
event::tags Bookstore Appearance, #sxbookstore
11:00 AM
to 11:14 AM
11:00 AM
to 12:35 PM
11:00 AM
to 12:13 PM
11:00 AM
to 12:34 PM
11:00 AM
to 11:12 AM
11:00 AM
to 11:15 AM
11:00 AM
to 11:19 AM
11:00 AM
to 11:04 AM
11:00 AM
to 11:12 AM
11:00 AM
to 11:08 AM
11:00 AM
to 11:10 AM
11:00 AM
to 12:00 PM
Accessibility: The Musical!
22 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Sharron Rush, Barbie Parker, Celia Hughes, Elise Whitworth
event::about People like Stephen Hawkings, Stevie Wonder and Marlee Matlin demonstrate that a full experience of the world does not depend on any one sensory capacity. Our web experiences should not be so dependent either. However, many of today’s brightest minds still consider “accessibility” an issue specific only to people with disabilities. Now is the time to get out of this mode of thinking. In this session, we will discuss why universal design is changing the way people view accessibility. We invite you to hear from our panel of people with disabilities about how they experience music, dance and media through rich internet experiences and events made accessible through the use of assistive technologies. How does someone who is deaf experience a jazz concert? How can someone who is blind experience a movie, play or YouTube video? Join us for this session, and you will be able to experience these first hand! In addition, you will learn new techniques that will allow you and your organization to reach a broader audience by making your own experiences universally enjoyable regardless of devices, sensory capacity, age-related impairments or situational limitations. Accessibility is not a solo-act! This session calls for rethinking the very concept of accessibility. Universal design is a song we can all sing together- will you join us?
event::tags Panel
11:00 AM
to 12:00 PM
Adobe’s Tooling for jQuery and the Mobile Web
44 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Scott Fegette, Ryan Stewart
event::about This session is sponsored by Adobe.
event::tags Panel
11:00 AM
to 12:00 PM
Art Directors Meet Up
11 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Jason Zada
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in art direction. Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
Beyond Wordclouds: Analyzing Trends with Social Media APIs
48 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Chris Busse
event::about There are many services that will generate wordclouds and simple graphs from the conversations on social media platforms such as Twitter and Facebook. These services use Application Programmer Interfaces (APIs) to access the data on the platforms then perform various analysis on that data. These tools are often very limited in their functionality, or are very expensive to use for large-scale ongoing analysis and even then they often don't cover all the needs of a dynamic organization. This presentation will demonstrate how to programmatically access the APIs of several social media platforms to pull out specific data, store it in a database, and perform custom analysis on it to meet the needs of various business cases. We'll take a look at how different social media platforms are better suited for gleaning different kinds of data. This includes Twitter and Facebook as well as various blog and location-based platforms. Specific business cases will be shown around marketing, communications, competitive intelligence, crisis management, and return on investment analysis. Attendees of this presentation will leave with a better understanding of how looking at the universe of online conversation as a whole can provide valuable insight into what consumers are thinking and interested in at any given moment.
11:00 AM
to 12:00 PM
Branded Entertainment: Do Brands Hurt Good Storytelling?
64 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Jesse Albert, Kristin Jones, Matt Di Paola, Shira Lazar
event::about Once upon a time, good content was the domain of traditional broadcast. Trouble is, broadcast models are proving incapable of adjusting to a world that now offers free distribution methods, ubiquitous production and infinite consumer choice. Bad for broadcast, but an unprecedented opportunity for makers and marketers alike. This panel is for anyone who lives to tell a story. Content producers will learn how to assess brand participation in their project, navigate new funding models, and bullet proof their elevator pitch. Brands will get the goods on how to identify the next hot content property, and how to leverage it beyond boring old advertising, sponsorship and product placement. Help us kill the outdated pilot season model once and for all, and make the ideas that originate in the digital world sing even louder.
event::tags Panel, #brandsvsstories
11:00 AM
to 12:00 PM
Can Design and Technology Fix America's Education Problem?
40 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Jon Kolko, Steven Tomilson, Dennis Littky, Steven Tomlinson
event::about In the US, 75% of students graduate high school. Our national college graduation rate is even lower at approximately 54%. And those students who aspire to go to college are faced with a rising tuition cost, which has increased more than any other major good or service for the last twenty years. Looking ahead to the next 20 years, students will pay $221,722 to drop out of a state school, and close to $450,000 to try their luck at a private school in hopes of getting a higher education. These unfortunate statistics don't even begin to describe the current university system's neglect to harness experiential and digital approaches to open-source educational models. We are facing an education crisis in the United States. This panel will explore the future of education, examining the roles of design, technology, and human beings in reshaping the way we teach and learn. While the panel is diverse, the speakers all share unconventional views of learning, a passion for design and creativity, and an entrepreneurial commitment to driving change through both action and technology.
11:00 AM
to 12:00 PM
Cinematic Production with DSLRs
16 schedule::attendees
Location
Austin Convention Center, Room 16AB
event::about This workshop will go over a complete workflow for DSLR shooters from choosing the necessary gear to shooting the production to an efficient post production workflow for ending in Final Cut. The goal will be that attendees will be able to leave with the knowledge and presentation materials and have the basics covered to begin shooting immediately.
event::tags New Technology - Next Generation
11:00 AM
to 12:00 PM
Content Strategists / Producers Meet Up
11 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
Speaker Karen McGrane
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who have a passion for content strategy and content production. Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
Conversational Journalism: Do's and Don'ts of Audience Participation
21 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Doreen Marchionni
event::about Journalists and scholars have talked on and off about the idea of journalism as a conversation for nearly 20 years. It stands in contrast to decades of traditional journalism as a lecture, in which the all-knowing journalist alone decides what is news and conducts a monologue with the public on such matters, or maybe a dialogue with public officials and other elites. Citizens here are at best passive bystanders. But no more. Now pretty much anyone with Internet access and a few Web tools can create and distribute news, collaborate with professional journalists in real time and select what news to follow, if any, from a dizzying array of choices. The media business and academia were slow to pick up on the change but are now taking heed. Curiously, little empirical research developed to help us understand what exactly we mean by conversation and then how to apply it to journalism's most treasured values, credibility and expertise. Until now. This presentation explores key practical tips from doctoral research on how best to incorporate citizen audiences into online media processes. Doing it haphazardly can mean loss of perceived credibility, authority and just plain likeability. Doing it well, however, can create the kind of sustained interest we all crave for our sites.
event::tags Solo
11:00 AM
to 12:00 PM
Creating a Social Hackathon for the Good – Justice League Style
20 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Aya Zook, Betsy Aoki, Chris Messina, Scott Porad, Hope Frank, Ian Schafer
event::about What do you get when you lock 30+ game and visual designers, social media gurus, and tech industry rivals together in San Francisco offices for a brainstorm with gallons of coffee? Answer: An online Web 2.0 playbook for non-profits that will change the world, and give a technical and business savvy boost to Oprah’s favorite education online charity, DonorsChoose.org. Come learn how Microsoft, Google, Facebook, Twitter and others all got together in a uniquely structured event to give nonprofits an online boost. We’ll discuss the good, bad, and the ugly of having this kind of event, and share tips on how you can make this kind of change happen where you are.
event::tags Panel
11:00 AM
to 12:00 PM
Data Customization and Privacy - Can They Coexist?
17 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker David Ring, Howard Hogan, Gerard M Stegmaier
event::about The use of services on devices connected to the internet makes much personal information about viewers and listeners available which is the basis for the creation of custom data that can be used to market to customers. Regulators and privacy advocates are pushing back that the practice is too intrusive. The debate continues with the panel addressing all sides of the issue. LEVEL: Advanced
event::tags CLE
11:00 AM
to 12:00 PM
Data Customization and Privacy – Can They Coexist?
9 schedule::attendees
Location
Austin Convention Center, Room 13AB
eventtype Panel, Interactive
Speaker David Ring, Howard Hogan, Gerard Stegmaier, Gerard M Stegmaier
event::about The use of services on devices connected to the internet makes much personal information about viewers and listeners available which is the basis for the creation of custom data that can be used to market to customers. Regulators and privacy advocates are pushing back that the practice is too intrusive. The debate continues with the panel addressing all sides of the issue.
event::tags CLE
11:00 AM
to 12:00 PM
David vs. Goliath: Internet Startups Battle Money Giants
17 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Sean Harper, Felix Salmon, Shamir Karkal, Mitchell Jacobs, Suchitra Padmanabhan, Suresh Ramamurthi
event::about The financial services industry has been shrouded in mystery for decades. The internet is finally transforming the financial services landscape by empowering consumers and businesses to research, compare, and demand better prices and service by knowing the competition. Mint.com, LendingTree, TransFS and BillShrink caused paradigm shifts which put power in the hands of the customer instead of big institutions cashing in on a lack of knowledge. This panel will leverage the experience of thought leaders in the industry to explore the trends which have led to their success: transparency, honesty, free for user models, disseminating information, etc. The panel will also explore what’s at stake in the future both for consumers, small businesses, and big institutions. Is there such a thing as too much transparency? Does the acquisition of startups spreading transparency undermine their value proposition?
event::tags Panel
11:00 AM
to 12:00 PM
Designing Ideas, Not Objects
134 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Robert Brunner
event::about More that ever, the design of things is driving change into markets, and defining the idea of what a company means to its constitueants. Today, you can’t just create something, make and deliver it, and then expect it do well. Products must be more than just a “thing”. They need to built off relevant ideas, and the story needs to be driven throughout the entire proposition in an authentic way. Though observations and work examples, designer RobertBrunner will talk about why the notion of "ideas, not objects" is so important now, and how he and his company have created products that embody this principle. Highlighted will be his work for Barnes and Noble, Polaroid, Fuego, and Beats by Dr. Dre.
event::tags Solo, #IdeasNotObjects
11:00 AM
to 12:00 PM
Freelancers Meet Up
3 schedule::attendees
Location
Driskill, Maximilian Room
eventtype Panel, Interactive
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in freelancing. Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
Freelancers: You're Five Products Away From Freedom
40 schedule::attendees
Location
Hilton, Salon A
eventtype Panel, Interactive
Speaker Thomas Myer
event::about If you're a freelancer, you know that your existence comes down to chasing after lots of client engagements, projects, gigs, whatever you want to call them. If you stop working for any reason (illness, travel, you just want or need a break) then the income stops. Adding products to the mix can be a really great way to add small (but potentially large!) streams of income that you can count on month after month. I'll talk about using your talents and strengths to create products (ebooks, themes/templates, photography/artwork, plugins/apps, membership sites) that will appeal to an audience and generate sales. Remember, even if you only create a $100/week product, it only takes 5 or 6 of those to really start making a big difference in the way you work and live. This isn't about creating a "four hour workweek" or some other hyped BS, this is about creating repeatable, realistic income streams.
event::tags Solo, #sxswproducts
11:00 AM
to 12:00 PM
Growing Global Movements Meet Up
1 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Jon Phillips
event::about The Growing Global Movements Meet-up is where sharing is encouraged. It's not show and tell; it's show and share. For this Growing Global Movements, Celine Celines leads the conversation about Sharism and the Arab Wolrd. Also, Kaitlin Thaney talks about Open Science as part of the Digital Science project, Jon Phillips is leaking info about new Qi Hardware projects and Ayah Bdeir explains how important Open Hardware is for sharing physical ideas. This is a meet-up outside of the Growing Global Movements Core Conversation. We need you to come and share one thing with the rest of us. Cash bar onsite.
11:00 AM
to 12:00 PM
How Brands Respond to Facebook Attacks
43 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
event::about What should brands do when their reputations are taking a beating in front of millions of eyes on the world's largest social network? If they're smart, they won't go the way of Nestle, which chose sarcasm and silence on its Facebook Wall in confronting an attack from Greenpeace last year. Instead, brands will follow the lead of companies like Capri Sun, which responded to a major customer complaint by regularly sharing the facts and then truly listening to their fans, ultimately averting a crisis. From discussions on striking the right tone, moderating fan comments, and planning content, our panelists will share stories and best practices that demonstrate how brand marketers can answer and engage their Facebook critics.
event::tags Panel, #FBAttacks
11:00 AM
to 12:00 PM
How Technology is Revolutionizing the Way We Eat
36 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Chitra Agrawal, Jaspal Riyait
event::about We are in the midst of a food revolution and technology is the catalyst. This is the age where chefs have Facebook fan pages, food bloggers are landing book deals, grandmas are uploading their cooking videos and single Twitter updates hold entire recipes. We’re more adventurous in the kitchen from reading cooking blogs that make lesser known cuisines and ingredients accessible. We no longer shy away from cooking techniques that seem over our heads thanks to cooking shows on YouTube. We’re now more resourceful with Iphone apps that help us make meals out of random and leftover ingredients. Food bloggers have become the newest trendspotters and online food communities are thriving on sites like Epicurious and Serious Eats. Restaurants live and die by reviews on Yelp while others are discovered on Foursquare. And we love to chase food trucks via Twitter! What does this mean for the restaurant and food industry, cookbook publishers and food critics, for traditional chefs and food bloggers and the new breed of home cooks and foodies whose appetites are wetted by what’s new and unknown?
event::tags Core Conversation, #EdibleBytes
11:00 AM
to 12:00 PM
How to Bring Teams Together to Move Mountains
46 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Karen Hudgins, Beth Hallmark
event::about Every organization wants to do the best job possible, often by providing terrific customer service and producing killer web content. And it usually starts out that way –– in the early stages. But after your ideas and concepts bounce from team to team, they often become watered down and ineffective. Bringing people with different viewpoints and backgrounds together can be a challenge without taking precise steps, making sure each employee understands –– and is understood –– and how to effectively communicate and “on board” your teams toward your organization’s vision. Fortunately, that doesn’t have to be the case. By bringing teams together and creating shared goals and communication plans, strategic visions can exist in eternal harmony. This discussion will focus on methods to put your workplace’s teams on common ground with shared strategic vision and core competencies that result in a happy workplace, with high-performing, Zen-inspired employees.
event::tags Core Conversation, #WorkplaceTao
11:00 AM
to 12:00 PM
Indie Success: Caching in on Collaboration
26 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Allee Willis, Heather Gold, Kenyatta Cheese, Mary Jo Pehl
event::about Since the web began we've been talking about artists having a career without a label and going directly to fans. We finally have examples of this working, so what does it look like? SXSW Veteran Heather Gold sits down with successful collaborating indie artists including: Allee Willis (September, Boogie Wonderland, The Colour Purple, Theme from Friends over 50 million albums sold), Mary Jo Pehl (Mystery Science Theatre 3000, RIfftrax, NPR) and Kenyatta Cheese (Know Your Meme, Rocketboom) The Net links almost every form of artistic making, so it makes sense that we're in an era of increasing collaboration and creation in many forms. We’ll find out how limitations and openness serve them in an era of "personal brands" We'll find out how they deal with rights, friendship and creating the best space in which to collaborate. We’ll also dig into their collaborative process in making social experiences, music, video and comedy and find out how they've succeeded creatively and in every other way.
event::tags Panel
11:00 AM
to 12:00 PM
Internet Evolution: Hyperconnected, Hyper-real
13 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Janna Anderson, Paul Jones
event::about What are your fears and hopes for the future of the Internet? People who do not understand the potential threats may never get to benefit from the possible opportunities. Most technology experts foresee: wireless devices embedded in everything - including us; nearly invisible cameras recording activity in all public spaces; databases cataloguing our online actions; massive data centers that allow that information to be sorted and understood in new ways; changes in work and home environments as the Internet of Things and everyware applications become widespread and immersive, invisible, ambient, networked computing makes us available to more people in more ways. And what about the implications of a direct brain-to-computer interface? Join in a discussion aimed at illuminating the concerns that should be addressed today to prepare for the potential future scenarios predicted by experts as documented by Pew Internet & American Life Project surveys and other current research.
event::tags Core Conversation, #inetevo
11:00 AM
to 12:00 PM
Is Crowd-sourcing the Enemy of Innovation?
29 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Robson Grieve, Michelle Gass, Jeff Howe, Polly LaBarre
event::about The great democratization called crowd-sourcing is quickly becoming a debilitating hurdle for innovation. Without an understanding of how to use public opinion, C-suite officers are ditching vision and conviction and risk turning critical business decisions into popularity contests. Do “we, the people” have too much power? How should you use the crowd? This session is sponsored by Creature.
event::tags Panel, #csuitecsourcing
11:00 AM
to 12:00 PM
Japan Web: A New Beginning or the Galapagos
28 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
event::about Japan remains a big question mark. Sometimes qualified as strange, sometimes thought as very innovative, often unknown to many. Can you name one Japanese startup? Can you name one Japanese web service that you use? Do you know Facebook is almost inexistent there? With the recent successes of Twitter (almost 20% of worldwide tweets are in Japanese), the iPhone (shaking a very insular mobile market), is Japan opening up to the US and the world? Similarly, with Rakuten, the Japanese eBay, acquiring Buy.com & opening offices in the US, but also entering China and elsewhere, are we witnessing a new era of Japanese companies' expansion? Japan remains a land of opportunities. A country where innovative models are popping up every day. Let's learn about Japan.
11:00 AM
to 12:00 PM
Know Your Opponents, Grow Your Fans.
40 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Alane Boyd, Pat Lynch
event::about This presentation will teach audience members how to learn what their competitors are doing to not only get customers but keep their business. By using tools that are available to everyone on the internet, such as Google Analytics, SpyFu.com, and other helpful free and pay tools, I will take the audience through a step by step example on how to do the following: . Where and how to collect competitive data . Where and how to locate your target market online . How to leverage this data and view the "big picture" . Initial steps that should be included in all marketing plans This presentation will teach users how to access tools and learn from their competitors mistakes when it comes to marketing to customers. Based on the information obtained the business will then be able to look at how their efforts compare to the efforts of their competitors. This will allow members of the audience to build an effective strategy for their business, and continue to monitor not only their own efforts but the efforts of their competitors.
event::tags Core Conversation, #growfans
11:00 AM
to 12:00 PM
Landing Your Next Job Through Unconventional Personal Branding
46 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Anna Tauzin, Maira Garcia
event::about Finding a new job or making a career change can be daunting and is becoming more competitive with the current economic climate. Using the web to market yourself through personal branding is well-known idea, but how do you rise above the rest and get an edge on the job market? This panel will discuss trends, tried and true methods, and provide expert opinion on making the most of your job search. Job seekers have to examine the online and offline, conventional and unconventional means of promoting oneself. Online personal branding means more than just having a Twitter account with a few followers. You have to think outside the box when it comes to making a big impression on web. These steps include making effective social media profiles that get you noticed, commenting on blogs of companies you are interested in working for, having your blog and site stand out, and using Google and Facebook Ads to target potential employers. Offline impressions are just as important. Know what a creative resume and portfolios specific to your industry looks like, use unconventional tools to promote yourself, learn how to make the great elevator pitch, and get tips on networking etiquette.
event::tags Core Conversation, #hireme
11:00 AM
to 12:00 PM
Learning 2025: School Is out Forever
23 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Erika Gregory, Jillian Darwish
event::about The emerging future confirms that the current educational system, with all its industrial-age assumptions, is not one that can be, in good conscience, simply passed on to our children. Instead, the emerging future demands that today’s multiple dimensions of complexity be addressed by innovating new processes, skills, and capabilities to radically augment and/or replace our current approaches. This type of radical innovation will not result from treading, yet again, the well-worn path of traditional educational reform. Changes in action will not be enough; mental models, the way people think, must be changed. Together, we will explore a process that identifies the needs of future learners using theories from the fields of user-center design, systems and scenario thinking. In addition to identifying the needs of future learners, this process allows for the identification of the system that must be in place to provide for the needs of all learners regardless how the future unfolds.
event::tags Core Conversation, #futureofed
11:00 AM
to 12:00 PM
Mentors - Writers
3 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Kat Candler, Michael Barnes, Suzanne Weinert, Mike Akel, Saskia Wilson-Brown, Amparo Garcia-Crow, Bonnie Orr
event::about Every film starts as an idea. Getting that idea onto the page can present a range of unanticipated challenges for the uninitiated. Meet with accomplished writers who can offer insight into how to realize a project of your own. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
11:00 AM
to 12:00 PM
Metadata: The Backbone Of Digital Music Commerce
17 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
event::about Who cares about metadata? You should. In a world where millions of digital music transactions take place on a daily basis, it's more important than ever that music, video, and application content appears correctly in digital storefronts, customers can find them, and that the right songwriter, artist and/or content owner gets paid. This panel will review the current landscape and make sense of the various identifiers such as ISRC, ISWC, GRID, ISNI as well as XML communications standards such as DDEX ERN and DSR messages. We'll also cover why these common systems are critical as the backbone of digital music commerce from the smallest indie artist to the biggest corporate commerce partners.
event::tags Panel
11:00 AM
to 12:00 PM
Mobility Everywhere: Beyond the Smartphone
27 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Clay Owen, Cameron Coursey, Carlton Hill, Melinda Coker, Daren Tsui, Elizabeth Ziman, Peter Semmelhack, Sean Rosenberg, Stephanie Ellenberg, Avi Greengart
event::about Sure, smartphones are everywhere and apps stores are loaded. But how do developers address the explosive growth in tablet computing, eReaders and digital photoframes? What do you have to do to be successful in launching apps for these new devices? Manufacturers of new mobile devices also have their own set of issues to cope with like Wi-Fi or 3G? CDMA or GSM? LTE or WiMax? How do you go about choosing the right module and get it approved by a wireless carrier?
event::tags Workshop
11:00 AM
to 12:00 PM
Nanocelebrity: How to Combine Expertise with Voice
12 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Shane Tilton
event::about The purpose of this panel is to focus on a few key points. The first point is to briefly discuss how to form content within the channels of social media communication (microblogging/microcommunication/anything that uses XMPP to transmit information) that shows off a person's expertise. The presentation will use examples from key figures in the field and note how those figures connect their knowledge with their audience. The second point that will be explored in this presentation will be how “opinion leaders” were formed in this channel. It looked like since these channels used as a pseudo-formal “many-to-many” communication platform, it seemed that the strength of speaker comes from the ability of that speaker’s message to be re-transmitted, how “well-known” is the user and the value of the information/knowledge being delivered by the user. It is a through a combination of these factors that a user can attract and maintain a following. Examples of this will be shown during the presentation. The final point that I want focus on is how these opinion leaders using these channels to deliver vital information to an audience. I would like to be able to tell the stories of the community outside the confines of the network. There is a series of interesting and complex narratives that can be shared by these nanocelebrities to the rest of the outside world. These narratives will be shared during the presentation.
event::tags Future15
11:00 AM
to 12:00 PM
News and Media Innovators Meet Up Hosted by Knight Foundation
28 schedule::attendees
Location
Day Stage Cafe Austin Convention Center
eventtype Panel, Interactive
event::about Interested in the future of news and media innovation? Meet others at a gathering sponsored by Knight Foundation. More at @knightfdn,facebook.com/knightfdn and flickr.com/knightfdn
11:00 AM
to 12:00 PM
Project 314: Putting The 'Game' Back Into ARGs
19 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Adrian Hon
event::about Most ARGs are like icing on a cake - they make an existing TV show, movie, game or book taste even better by giving fans another way to explore and interact with the fictional universe. But you can't live on icing, so the question is: can an ARG ever work on its own, without relying on a massive audience from another medium? Very few have tried, and there are no enduring successes (including my own Perplex City). As a result, many have implicitly concluded that a 'native ARG' can't be done, and are now moving on to transmedia. But at Six to Start, we think it can be done by adding the 'game' back into ARGs, and we've been researching and developing a number of projects to demonstrate this, including two smartphone-based games that take solid game dynamics and then adding a depth of character, story, and world that others can't approach. During development, we found that there are enormous advantages in creating an ARG that's attached to an online game; for one, you can avoid the irritating friction that always occurs when switching between media; for another, the ARG feels completely natural. I'll also share why this is so important for the future of games and storytelling, why it's taken so long to get right, and how other game developers can create similar games (while avoiding the pitfalls we encountered).
event::tags Solo, #project314
11:00 AM
to 12:00 PM
Rebranding Islam in America
9 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
event::about This panel will bring together leaders of the Muslim American community, PR and brand strategists who can foster the sensitive dialogue between religion/politics and public relations/branding. As the controversy of the The Ground Zero Mosque heightened, the issues of religious freedom and tolerance garnered credible support from both sides of the fence, but there is one thing every will agree on: The terrorists own the share of voice of Islam. Perhaps the majority of Muslims in America condemn these terrorists, but the terrorist voice is getting all the attention—creating fear in the US and beyond. Stopping terrorism in America and the views Americans have of their fellow Muslim Americans cannot be resolved by a better brand campaign, but it surely wouldn't hurt. In this era of accessible information, does Islam need a new brand identity? Can we create a campaign using modern communiques of social media and messaging that clearly divorces Modern Islam in America from the terrorists? This controversy will define us as Americans and as human beings and to open up this dialogue is one of the most important issues of this decade. As a granddaughter of a holocaust survivor, Alona Elkayam, hopes that people will speak up for their fellow Muslim Americans if these Muslims are willing to speak up for themselves.
event::tags Panel, #321REBRAND
11:00 AM
to 12:00 PM
Ruby on Rails Meet Up
1 schedule::attendees
Location
Driskill, Maximilian Room
eventtype Panel, Interactive
Speaker David Bluestein II
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Ruby on Rails. Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
Shaping the Future with Small Moves, Smartly Made
19 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker John Hagel
event::about Most companies are content to pursue adaptation strategies in times of high uncertainty – sense and respond quickly to events as they unfold. While adaptation is certainly valuable, it misses a much greater opportunity – the ability to shape entire markets or industries in ways that create significant advantage for the shaper. While most disruptive innovation strategies focus on a single company betting heavily on a disruptive approach to the market, shaping strategies emphasize the opportunity to mobilize a very large number (thousands and, in some case, millions) of other participants to leverage investment and accelerate learning. As a result, shaping strategies can succeed with small initial moves, smartly made, that set big things in motion. This talk will review examples of successful shapers in the past to determine the key elements that determine the success of shaping strategies.
11:00 AM
to 12:00 PM
Startup Marketing: It's More Than a Twitter Account
43 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Sarah Prevette, Alex de Bold, Dan Martell, Saul Colt, Britta Riley
event::about Have you ever looked at the Sky Mall catalog and say to yourself "How have I gone this long without an ankle air conditioner?" Probably not but the fact is that there are a lot of start ups and more will be formed before you finish reading this description. It's getting harder and harder to get the attention you need to prosper and reach your prospective audience but that doesn't mean it is impossible! This talk is going to cover a few tricks and tips for actually marketing your business from a start up perspective and you may be surprised that this talk isn't going to be all about Social Media!
event::tags Workshop, #startmktg
11:00 AM
to 12:00 PM
SXSW Accelerator: News Related Technologies Finalists
13 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
11:00 AM
to 12:00 PM
SXSW Trade Show
Location Austin Convention Center, Exhibit Hall 3-4
Location Austin Convention Center, Exhibit Hall 3-4
event::about Spanning four days and all three conferences, the SXSW Trade Show is the heart of convergence for the evolving industries represented here in March. Attendees can experience the future of entertainment and technology in one location as well as find the tools needed to stake a claim on tomorrow.
event::tags Trade Show
11:00 AM
to 12:00 PM
SXSW Wrap Up Meet Up
2 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
event::about What speaker did you learn the most from? What networking event was the most fun? What new ideas do you have that you didn't have five days ago? Come and share your best (and worst) memories of the 2011 event!
event::tags Meet Up
11:00 AM
to 12:00 PM
The Luxury/Digital Paradox: Taking Luxury Brands Digital
28 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Marci Ikeler, Phillip Jackson
event::about Luxury, by definition, is built on exclusivity. The web is inherently democratic. In the past, this contradiction caused luxury brands to be hesitant about moving online – but in the face of the internet’s ever-increasing ubiquity and print advertising’s decreased returns, more and more luxury brands are making the transition to on-line advertising and e-commerce. While many luxury brands have accepted that a digital presence is essential, they are still figuring out how to maintain the cache, allure, and exclusivity that underpins their brand perceptions while simultaneously balancing the “democratic” rules of the digital landscape. This presentation will show how luxury brands can participate in the digital-sphere through case studies of luxury brands that have effectively communicated their 'brand story' online by leveraging the following territories: 1. Communicate the dream of the luxury brand 2. Digital as a piece of the larger puzzle 3. Tell a great story 4. Be a cultural tastemaker 5. Provide a trusted guide to lifestyle enhancement 6. Use history as a way to push forward 7. Encourage the spirit of competition 8. Talk to younger luxury consumers 9. Offer incomparable service 10. Use digital to convey exclusivity By using these strategies, luxury brands will gain just as much, if not more, from embracing digital than any other category.
event::tags Core Conversation
11:00 AM
to 12:00 PM
The Mainstreaming of Geek Culture
41 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Jane Pinckard, Kathleen Sanders, Morgan Romine, Paolo Sambrano
event::about Once, as depicted in classic teen comedies from the 80's, nerds were outcasts -- a special brand of too-smart-for-their-own-good, role-playing, glasses-donning, weak-armed, thin-voiced boys and girls. Then, suddenly, it became cool to be a nerd. Geek chic proliferates, with Ashton Kutcher sporting a buttoned-up plaid shirt, Kirsten Dunst in heavy black glasses; nerd core music, the stylings of Deerhoof and Modest Mouse, is on the radio. How do nerds respond to the co-optation of their once-exclusive domain? This panel cheerfully and irreverently examines the impact that mainstreaming has had on "gamer culture", which is at the forefront of this sort of gentrification, traces theories of how and why it happened, and makes totally unfounded but nevertheless visionary claims about the future. Audience participation greatly encouraged.
event::tags Panel, #MainstreamingtheGeek
11:00 AM
to 12:00 PM
The SXSW PanelPicker: Can It Predict the Future?
11 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
event::about Since its inception, the SXSW Interactive PanelPicker has provided a unique avenue for everyday movers and shakers to project their voice in front of industry peers. This panel will chronicle the idealist origin and creation of the PanelPicker proposal system and follow its historical path of growth and evolution throughout the years. In addition, 2011 industry trends and an overview of the current interactive landscape (a product of the expansive PanelPicker database) will be analyzed and dissected. The panel will conclude with a look into the future, and how PanelPicker can be utilized as a tool to help predict and identify emerging interactive industry trends.
event::tags Panel
11:00 AM
to 12:00 PM
The Ten Deadly Sins of Mobile Video Calling
14 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Jonathan Rosenberg
event::about Person to person mobile video has been the stuff of science fiction for decades, with many attempts and failures in the past. The last year has seen a bunch of real products emerge - from Apple's Facetime to Skype video calling and a host of startups in between, all improving the opportunities for genuine realtime video communications on the move. But what has taken so long? Why is mobile video calling so hard? In this presentation, Jonathan Rosenberg, Skype's Chief Technology Strategist, will touch on the ten deadly sins of mobile video calling, and discuss the technology trends which have (or have not) arrived to address them. He'll also touch on Skype's experiences in delivering video and mobile video.
event::tags Solo
11:00 AM
to 12:00 PM
This Week in Social Media
2 schedule::attendees
Location
Driskill, Driskill Ballroom
eventtype Panel, Interactive
event::tags Podcast
11:00 AM
to 12:00 PM
TV Networks Extending Interactivity for Fans
15 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Owais Farooqui, Brad Stone, David Luner, Kris Soumas, Noah Hawley
event::about For decades, TV show fans have sought ways to extend their connection to their favorite show characters with things like branded cereals, toys, board games, music or the like. Fans often can't wait for the next episode and especially dread the time between seasons. They want to interact and even play along with their favorite shows. This is a reality that TV networks are creating through branded online games and social games. This panel, consisting of online gaming experts and digital leaders at TV networks, will explore how TV networks are keeping fans engaged between episodes and seasons with quality online games that extend the show's brand and interactivity with fans - taking TV entertainment to the next level. The session will sample real case studies from experiences over several seasons with shows and branded games like Who Wants to Be a Millionaire, Biggest Loser, Survivor, and others. Panel members will also explore how games enable an additional channel for TV networks to reach global fans via social networks like Facebook, MySpace, Hi5 and Bebo, especially as we're seeing games being the number one used applications on many social networks.
event::tags Panel, #GamesforTV
11:00 AM
to 12:00 PM
Unintended Consequences: Marketing in a Social World
18 schedule::attendees
Location
Driskill, Driskill Ballroom
eventtype Panel, Interactive
Speaker Grant Hunter, Mike O'Toole, Matt Magee
event::about If social media has taught marketers anything, it’s that we now live in an environment where we just can’t predict or control everything about our campaigns. But this isn’t just about viral videos that don’t go viral, or user backlash that does. It’s about marketing as a whole and how it is changed by a broader culture of unpredictability – driven by the voracious appetites of a relentless 24-hour news cycle, the inability to fit consumer contributions to our expectations, and an attention-starved world’s unquenchable desire for fresh content and technology. How do these trends change marketers’ job descriptions? How can we generate ideas that anticipate and leverage the unexpected? How should we operate differently – in our relationships with clients, in our ability to sense and respond to consumers, even in the way agencies get paid? Join PJA Radio, one of the Internet’s most popular marketing radio shows, and some (ahem) unexpected guests as we tackle these issues, provide actionable recommendations and look at real-world cases of marketing that has generated unexpected consequences – both good and bad.
event::tags Podcast
11:00 AM
to 12:00 PM
What's In Your Virtual Wallet?
40 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Laura Chambers, Steve Yankovich, Rob Veres
event::about At SXSW Interactive 2011, Rob Veres, general manager of RedLaser and senior director of Mobile, eBay Inc., and Laura Chambers, senior director of PayPal Mobile, are poised to speak on the topic of mobile commerce and virtual wallets. As one of the driving forces behind eBay's and PayPal’s mobile initiatives, Rob and Laura sit at a unique vantage point regarding the evolution of mobile. How can brands, entrepreneurs and developers make money from mobile commerce? Specifically, how will mobile devices evolve to become the “virtual wallets” of the future? In grappling with these questions, eBay and PayPal have led the way in mobile shopping and payments. Not surprisingly, the company’s mobile sales and transactions have grown dramatically. In 2010, eBay's mobile sales more than double to nearly $2 billion from $600 million in 2009. PayPal's mobile transactions grew from $25 million in 2008 to $141 million in 2009. eBay and PayPal have also led the way in creating innovative mobile commerce apps. The companies have incorporated technologies like augmented reality to virtually try on sunglasses and "bump" so that two iPhones can seamlessly transfer money. To date, eBay's and PayPal's mobile apps have been downloaded more than 36 million times worldwide. eBay and PayPal have also encouraged third-party developer innovation through its RedLaser and PayPal X platforms.
event::tags Panel
11:00 AM
to 12:00 PM
Where's The Money? Finding The Right Funding
15 schedule::attendees
Location
Austin Convention Center, Room 15
Speaker Bryan Poyser, Sara Dosa, Michael Shirley, Amada Cruz
event::about Representatives from major national and regional granting agencies discuss funding strategies and give tips on how to apply for funds for your project. There is money out there! You just have to know how to ask for it.
event::tags Funding
11:00 AM
to 4:00 PM
Fast Company Grill
54 schedule::attendees
Location
Moonshine Grill
eventtype Unofficial Party
event::about
Join us for lunch, cocktails and interactive fun.
11:10 AM
to 12:10 PM
Erik Qualman
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Erik Qualman will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Socialnomics: How Social Media Transforms the Way We Live and Do Business.
event::tags Bookstore Appearance
11:10 AM
to 12:10 PM
Steve Krug
5 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Steve Krug will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Rocket Surgery Made Easy.
event::tags Bookstore Appearance, #sxbookstore
11:10 AM
to 12:10 PM
Tantek Çelik
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Tantek Çelik will be stopping by the SX Bookstore to greet registrants and sign copies of his book HTML5 Now: A Step-by-Step Tutorial for Getting Started Today.
event::tags Bookstore Appearance
11:15 AM
to 12:15 PM
How to Get a Web Series Cult Following
35 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Vanessa Pappas, Ben Relles
event::about Original Web series viewership numbers now rival those of prime time cable television networks. But, on the Web where viewers have access to millions of videos of all different kinds, how do you get your content to stand out? And even more importantly, how do you get viewers to keep tuning in and really establish a cult following? Hear from industry leader, Ben Relles, whose expertise in programming and audience development will offer insight to best practices on how to create a Web series and engage viewers to get that "cult following." While all viewers seek great content, that isn't the only thing that will help build a loyal and engaged fan base on the Web.
event::tags Future15, #cultfollow
11:30 AM
to 1:05 PM
11:30 AM
to 12:43 PM
11:30 AM
to 12:55 PM
11:30 AM
to 11:35 AM
11:30 AM
to 12:30 PM
Secrets to Monetization
16 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Martine Paris
event::about The revolution in video distribution has opened doors to those seeking fame and fortune. Hollywood talent are going direct to fans, and the rising stars of digital have production values and audience numbers that rival big media. With the advent of new business models and a hybrid monetization approach that includes virtual currency video micropayments, gaming mechanics, interactive merchandising, brand integration and syndication to television, cable and the ancillaries, the economics of web celebrity is moving well beyond advertising CPM to a more sustainable way to fund production. Join us for this fascinating look at how video stars are leveraging their brands and making money in what promises to be a golden era of opportunity.
11:30 AM
to 12:30 PM
Steve Garfield
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Steve Garfield will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Get Seen: Online Video Secrets to Building Your Business.
event::tags Bookstore Appearance
11:45 AM
to 12:45 PM
Starring You
15 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Evan Spiridellis
event::about Have you ever Yearbook-ed Yourself? How about Elf-ed Yourself? Or Mad Men-ed Yourself? What about created your own South Park alter-ego or used Simpsonize Me or created your own Scott Pilgrim avatar? In today's hyper-social web, where users are sharing content on Facebook, Twitter, YouTube and beyond, major brands are using personalized entertainment to create buzz over their next campaign – whether it be the launch of a new movie (Avatarize Yourself, Terminate Yourself, Shrekify Yourself), TV show, new product or promotions surrounding the Holiday season. These interactive campaigns have reached millions and they only happen when the combination of art & technology makes a perfect blend – giving consumers the tools to make a customized, artistic version of themselves to share with their friends. This panel will bring together the creators of these web sensations to discuss the what, how, and why's of personalized entertainment. What is the cause for this craze? Will it last? What is next?
12:00 PM
to 1:25 PM
12:00 PM
to 1:15 PM
12:00 PM
to 1:04 PM
12:00 PM
to 12:05 PM
12:00 PM
to 1:00 PM
Fambul Tok
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
event::about Stop by the SX Bookstore to meet Sara Terry, John Caulker, Libby Hoffman and Ishmael Beah as they sign copies of Fambul Tok the Book. Using ceremonies rooted in tradition, truth-telling bonfires, and cleansing, Fambul Tok (Family Talk in Krio) originated in Sierra Leone as a unique, community-owned program bringing together perpetrators and victims of the violence in Sierra Leone's eleven-year civil war to talk, heal, and chart a new path forward, together. Fambul Tok invites readers to experience this extraordinary journey of reconciliation, one that offers new insights and an original model for peacemaking to the rest of the world.
event::tags Bookstore Appearance, #SXBookstore
12:00 PM
to 1:00 PM
How To Be A Badass Online
44 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Erica Reitman
event::about Do you long to let your inner badass out online, but are afraid of the consequences? Do you edit yourself, because you think you have to? Are you afraid of your commenters? Stop living in fear, and learn how to blog HARD at this discussion about all the ins and outs of online bad-assery. Believe it or not, you can be who you want to be, curse, share your real opinions, and lay it all out on the line on your site—-and people will still like you! (well, some of them, at least). Hear from some of the biggest badasses online about how they make it work on their own sites, and all the tips and tricks you’ll need to create your own bullet-proof badass persona.
event::tags Future15, #beabadass
12:00 PM
to 1:00 PM
Next Stage: Bike Hugger's Built: A Series of Talks by People Who Create
10 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
event::about Built is our flavor of a maker, hacker, DIY Ignite-style event, with the bike as a backdrop. Learn about the latest in DIY creativity from the ten creators who will present their work. Presenters are: DL Byron - Bike Hugger Industries; Chris Brewer - The Journey; Mike Lin - Readyset Go! Smart power revolution; Rob Roy Chalmers - The Sporozoan Swarm; Michael Pusateri - How to Build A BBQ Smoker From A Trash Can; Danielle Sipple - I Am Femme: Creating Your Own Gender Identity; Brent Heyning - Hackable: Light Communication Kits for Bikers; Scott Benish- Interactive Design Skills and Urban Chickenry; Naz Hamid - Online Communities, Offline Relationships; Andrew Neher - Drawing A Bike From Memory; Kris Krug - Killer Photos with Your Cameraphone http://bikehugger.com/2011/01/built-at-sxsw.html
event::tags Trade Show, #SXSWNextStage
12:00 PM
to 1:00 PM
What I Know About The World
3 schedule::attendees
Location
PepsiCo Stage - Meeting Room 2
eventtype Panel, Interactive
event::about
Featuring: Ellen McGirt, Fast Company, Cathy Brooks, Other Than That, Brooke Hammerling, Brew Media, Genevieve Bell, Intel
Metrics and data reign supreme in a digital age. What I've Learned About the World injects the human element of observation and experience into the conversation. These women technologists have been in a position to study, use or create the technology that makes the chaotic world we know become a world we can understand. The panel will share stories, dilemmas, and insights about how they do their work and, more importantly, how their innovations are reshaping what we now know to be true.
12:00 PM
to 12:30 PM
The Bottom Dollars
9 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
12:00 PM
to 12:30 PM
Verona Red
8 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
12:00 PM
to 7:00 PM
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
88 schedule::attendees
Location
The Phoenix
eventtype Unofficial Party
Speaker/Artist(s) Info
5:30 - The Lonely Forest
4:30 - Lovett
3:30 - BRAHMS
2:30 - Evan Voytas
1:30 - The Holidays
12:30 - Lost in the Trees
event::about
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
Austin Texas is known for a few important things: breakfast tacos, warm weather, and a little gathering known as South By Southwest, a meeting of music and technology for a week-long party consisting of thousands of bands playing hundreds of shows every day across the city. Last year we took Texas with one day, and this year, we're claiming four. Our day parties will feature performances from the likes of Datarock, The Submarines, Hieroglyphics, Matt Nathanson,The Rural Alberta Advantage, The Boxer Rebellion, and many many many more (see the list below).
The shows are happening at The Phoenix (409 B. Colorodo St.) from 12 to 7 PM, Tuesday 3/15 through Friday, 3/18. Each day will feature a variety of great bands, including a party for all you Interactive folks on Tuesday, and a day entirely devoted to the best hip-hop Austin has to offer on Wednesday. The parties are sponsored by Baeblemusic, as well as Lexus, MOG and ROKU.
RSVP to our events at Eventbrite and on Facebook. And don't forget to download our iPhone app to stay up to date with the latest news and schedule/set times!
We've got a ton more surprises for you. Stay tuned for more information to roll out as the week unfolds!
alex.szoka@baeblemusic.com
event::tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
12:00 PM
to 6:00 PM
Ides of March Music/Tech Day Party
47 schedule::attendees
Location
Emo's
eventtype Unofficial Party
Speaker/Artist(s) Info
/indoor stage/
12:00 The Bottom Dollars
12:35 Heaven
1:10 Sweet Demos
2:55 Gary Lucas
3:30 Some Community
4:05 Josh Beech
4:40 Megafauna
5:15 Empires
/outdoor stage/
12:00 Verona Red
12:35 The Boat People
1:10 MiniBoone
1:45 Thomas Wynn and the Believers
2:20 The Vaudeville Smash
2:55 Lucy and the Popsonics
3:30 The Spinto Band
4:05 Muchos Backflips!
4:40 Like Diamonds
5:15 The Luyas
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
12:15 PM
to 1:15 PM
F***cking Old Spice Guy: Race, Sex, Micro-celebrity
68 schedule::attendees
Location
Austin Convention Center, Ballroom E
12:30 PM
to 1:30 PM
A Conversation with Randall Poster
61 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Randall Poster, Richard Linklater
event::about Graham Reynolds sits down with prolific Music Supervisor Randall Poster, to talk about the importance of music in film. Poster has worked with the greats, including Martin Scorsese, Wes Anderson, and Jason Reitman.
event::tags Conversation
12:30 PM
to 1:30 PM
A Conversation with Randall Poster & Richard Linklater
Location Austin Convention Center, Room 18ABCD
Location Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Randall Poster, Richard Linklater
event::about Filmmaker Richard Linklater sits down with prolific Music Supervisor Randall Poster, to talk about the importance of music in film. Poster has worked with the greats, including Martin Scorsese, Wes Anderson, and Jason Reitman.
event::tags Dual
12:30 PM
to 1:30 PM
Beyond 3D: How Interactive Screenings Will Save Cinema
13 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Henri Mazza, Greg MacLennan, Clinton McClung
event::about With each advent of new technology, pundits (and now bloggers) like to speculate on how long the theatrical experience of movie viewing can survive. With the growth of cinema eateries, larger IMAX-inspired screens in local multiplexes, and 3D tent pole productions, it seems that every chain is struggling to stay one step ahead of the also improving home theater technology. But how long can technology alone help the struggling theater industry? There's a growing movement spreading around the world of people who realize that the size of the screen isn't the most important aspect, it's the involvement of the audience. What started as campy enjoyment of The Rocky Horror Picture Show at midnight showings has grown into a love affair with interactive viewing experiences of all types of features. From traditional Sing-Alongs of musical movies to Quote-Alongs of beloved classics like The Princess Bride, interactive theatrical experiences are ramping up like never before. In the summer of 2010 Paramount Pictures joined in on the action by rereleasing Grease theatrically across the US. With the major studios playing in the pond traditionally occupied by fans and improv troupes, what does the future hold for interactive screenings, and will it be enough to save the tradition of hundreds of people gathering in the same room to watch flickering images projected on a screen?
event::tags Exhibition
12:30 PM
to 1:30 PM
Bright's Passage
14 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Josh Ritter
event::about Named one of the 100 Greatest Living Songwriters by Paste, lauded as “cream of the young singer-songwriter crop” by the New York Times, and hailed by Stephen King for “the most exuberant outburst of energy since Bob Dylan’s ‘A Hard Rain’s A-Gonna Fall,’” Josh Ritter is a beloved musician whose albums include The Animal Years and So Runs the World Away. Known for the storytelling and literary sophistication of his lyrics, his session at SXSW Interactive marks the launch of his newest method of self-expression: his debut novel BRIGHT’S PASSAGE (on sale June 28). Ritter has written a deeply affecting story about the unlikely journey undertaken by a veteran, his infant son, and their guardian angel in the aftermath of World War I. Joining him on stage to discuss his novel, its genesis and what it represents within his larger body of work is Bob Boilen, creator and host of “All Songs Considered” from NPR Music.
event::tags Book Reading, #JoshRitterNovel
12:30 PM
to 1:30 PM
Career Transparency: Why Personal Branding Is Bullshit
69 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Beth LaPierre
event::about 'Personal branding' is bullshit. Diplomas are bullshit. Your network is bullshit. It's not about who you say you are, it's about who you are. It's not about being an 'expert', it's about being accountable, making mistakes and getting shit done. Self-management used to be about self-improvement. If you wanted to be calm, you learned to meditate; if you wanted to be a better designer, you studied Paul Rand and William Morris; if you were looking to advance your career, you got a Masters. Just like a corporate brand, your personal brand needs to embody who you actually are and what you represent. If you position and promote yourself as an expert, but don’t have the knowledge required to be one, you will fail. Take Mr. Branding Expert. He spends hours over his blog, stuffing it with keywords, building profiles, shmoozing movers and shakers. He spends his savings on a Ben Sherman wardrobe and goes to SXSW. He lands a meeting with the Product Manger of a large company. She asks to see Mr. Expert's work and the successive ROI. Mr. Expert shares case studies from Lorna’s Consignment Shop, Park Ave Diner and his Uncle Bob’s plumbing business. Ms. Product Manager then proceeds to laugh in his face and share all this with her 25k Twitter followers. Mr. Expert? Get ready for a career in sales. This talk is not about networking or fans or Twitter. It's about transparency. It's about honesty. It's about hard work for little money. It's about being real.
event::tags Core Conversation, #MrExpert
12:30 PM
to 1:30 PM
Creating a Career in Digital Product Design
29 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Andrei Herasimchuk
event::about Digital Product Design -- the craft of designing interfaces for digital products like the Apple iPhone or an interactive web application like Yahoo! Mail -- promises to be one of the hottest job design prospects for the next century. Nearly every product type we know about has gone or is going digital, from content rich websites like CNN.com to mobile task-based applications like Gowalla to products for the digital home like Microsoft's Kinect. As such, designers for these digital products need to be well equipped with advice from a designer who has been in the trenches since the early days of mainstream software product design. In this session, Andrei Herasimchuk, the lead designer behind the Adobe Creative Suite and the creative lead behind the current redesign of one of the internet's largest web-based applications, Yahoo! Mail, will divulge lessons learned from the trenches, and in doing so will pass on the keys to successful digital product design not learned in the classroom. and in doing so, he'll inspire a new generation of digital product designers to take the profession to the next level.
event::tags Core Conversation, #digitalproductdesign
12:30 PM
to 1:30 PM
Employment Space Meet Up
4 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Film Industry Geeks Meet Up
4 schedule::attendees
Location
Driskill, Maximilian Room
eventtype Panel, Interactive
Speaker Jane Hu
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for technology geeks working in the music industry to network with other SXSW Interactive, Gold and Platinum network with other technology geeks in this industry. Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Flexible Morality of User Engagement & User Behavior
88 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Dan Ariely, Sarah Szalavitz
event::about This session, proposed by Dan Ariely and Sarah Szalavitz, will investigate the relationship between morality and user engagement online, as well as in real life. Prior to the presentation, we will ask friends and the SXSW community to participate in an experiment to explore how the choices we are offered by user experiences and online communities "game" the outcome--or whether we are making choices at all, if our brains can't resist seeking Mayorships on FourSquare or growing farms on Farmville. During the session, we'll first offer the survey to attendees, share our findings from the results we already have, and then explore the implications for online behavior, user experience, and morality. We'll consider how cognitively irresistible user experiences are created, as well as its on both our online and offline identities. Further, we'll explore how the predetermination of user behavior by choice optimization and social design, can encourage cheating, both by users and designers. Finally, we'll look at the impact the flexibility of our morality in our various identities and behaviors could have on the future of the choices we'll both offer and be offered.
event::tags Dual, #moralflex
12:30 PM
to 1:30 PM
Friends with Business Benefits: How Integrations Sell Apps
27 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
event::about The Small Business Web is now over 100 web app companies strong. Together, we're rewriting the rules for traditional business development by building the market for small business software through integrations. So how has it not devolved into fisticuffs and mayhem? And why does integration help both the consumers and the vendors who are building the applications? Members of the Small Business Web will discuss the power of the open API, why customers buy apps that integrate, how they're embracing their competition and why sometimes even they have to remember to "Hug It Out" as they work together to define the future of the Small Business Web.
12:30 PM
to 1:30 PM
Gamestorming
35 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Dave Gray, Sunni Brown, James Macanufo
event::about Work is getting flatter. There’s no central server dishing out orders. It’s a peer-to-peer, co-evolving world. The team that flocks together, rocks together. The future of work is not about dull routine, it’s about being more human. It’s about curiosity, exploration, flexibility and imagination. Gamestorming is for people who want to design the future, to change the world, to make, break and innovate. It's a kind of Jedi-judo for inventors, explorers and change agents who want to engage the swarm, surf the infosphere and fan the creative hive to an excited state. Gamestorming is a practice made of people, paper and passion. The enabling technologies are sticky notes, whiteboards, index cards, loose rules and fast action. Gamestorming is a mashup of game principles, game mechanics and work. It’s about weaving energy and fast-feedback loops into your work, into your meetings with co-workers, into your design and development activities. Gamestorming is the future of work. Our panel of Gamestorming Jedi will infect you with the Gamestorming virus, so you can carry it back with you and unleash the contagion to the other nodes in your network. There is no antidote.
event::tags Solo
12:30 PM
to 1:30 PM
GeekFit: How to Embrace Technology and Healthy Lifestyles
31 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Robert Jolly, Derek Featherstone
event::about As interactive designers and developers, are we working ourselves to early graves? To put it mildly, our work is largely sedentary. This panel will explore some of the long-term health risks associated with our obsession with all things digital and too little time maintaining an active, healthy lifestyle. Learn from your industry peers about the health problems they've experienced and how they've embraced a more active lifestyle—with and without the use of technology—to reap truly amazing personal and professional benefits.
event::tags Core Conversation, #GeekFit
12:30 PM
to 1:30 PM
Hamlet's BlackBerry: Liberate Yourself From Digital Addiction
9 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker William Powers
event::about The ground is shifting in digital culture – and the paradigm, too – as we realize staring into screens 24/7 is a lousy idea. It’s time to quiet our minds, focus, go deep. But how? Luckily, human beings have been here before, and we can learn from the past. Surprising digital life-lessons from Plato, Shakespeare, Ben Franklin and Thoreau.
event::tags Solo
12:30 PM
to 1:30 PM
How Governments are Changing Where Big Ideas Happen
18 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Elliott Adams, Ian Kelso, Sean Kane, Tony Schum, Joachim Ng
event::about More than ever, governments across the world, at both national and local levels, are working hard to attract the "creative/digital industries". When you're looking for a job, you may not know how much your city, state or even national government often play a role in what companies are hiring in your community. While traditional economic development has typically meant a scenario like bringing a factory to a rural area, a newer practice involves growing so-called industries of the mind. Canada has led the way, but now many states across America are offering incentives to game developers and other tech-related companies (to say nothing of the massive internal investments by certain countries, such as Russia). The benefits can be tax breaks, loans, grants, tax credits and even free rent to get you and your brain trust to make the move. This discussion will look at why these sorts of incentives are thought to bring benefit to not just the companies, but to their communities and taxpayers, too.
event::tags Panel, #govbigideas
12:30 PM
to 1:30 PM
How to Create an Internet Phenomenon for Peanuts
35 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Larry Smith
event::about In 2006, Larry Smith ditched his fancy magazine editor life to launch SMITH Magazine, an online storytelling community with no business model to speak of. He did it with no plan, no startup money, no staff, not even the proverbial “maxxed out credit cards.” One year later, SMITH Mag had amassed a ton of press, a rabid community of readers of and contributors to the site, and book deals from three major publishers. SMITH Magazine is best known for its Six-Word Memoir project, an international phenomenon and one the hottest storytelling trends of the modern age. So how did the Six-Word Memoir project go from a couple of tweets to four books and 300,000+ submissions to SMITH Magazine and its younger cousin, SMITH Teens so quickly? In this panel, Smith and his co-editor, Rachel Fershleiser, will take you through the steps (and missteps), they've learned in the Six-Word Memoir project, as well as through other online phenoms that share like-minded missions, success stories, and roads to revenue. We’ll showcase examples of unfunded/barely funded projects that began out of passion, and rapidly turned into something sustainable. We’ll go over the core principles vital to success, as well as the questions to ask before you go full throttle with your idea. We’ll talk about we and others have walked the tightrope of protecting our ideas and also allowing for a certain loss of control that ultimately allows projects to grow.
event::tags Solo
12:30 PM
to 1:30 PM
Interactive Canon: Press Pick The Best Games Ever
10 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Evan Lahti
event::about What videogames are canon? As game designers seek recognition for being more than swindlers of flashing color that produce violent youth, fashioning a definitive list of the most affecting, imaginative, and significant interactive experiences is a productive step toward gaming gaining some small amount of recognition on terms other than its own. Are games old enough to have an essential group of titles worthy of the Library of Congress? If an alien traveler arrived to earth and we only had videogames to share as a representation of our culture, would we sit them down in front of Mario or World of Warcraft? Halo or Half-Life? BioShock or Ms. Pac-Man? Gathering a team of gaming journalists from PC Gamer magazine, Gamesradar.com, PlayStation: The Official Magazine and Official Xbox Magazine, we'll carry the flag of our favorite titles to form a cumulative must-play list, modifying and reranking our canon as our discussion progresses, not without help from audience participation. Our panelists will argue and debate not for the sake of settling arguments suitable for an internet forum, but for creating a useful, definitive list of must-play experiences for gamers and gaming-interested consumers based on useful critical criteria. Our panel has a cumulative 40-year background of covering games.
event::tags Panel, #BestGamesEver
12:30 PM
to 1:30 PM
Kanye West, Antique Aquariums and Authenticity in Celebrity 2.0
33 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Anne Helen Petersen
event::about What makes Kanye the most compelling & quotable person on Twitter? The answer to that very question is changing the future of celebrity.
event::tags Future15, #kanyetwitter
12:30 PM
to 1:30 PM
Locationpalooza! Leveraging Geo-intelligence to Engage Hyper-Local Communities
33 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Lisa Brander, Lisa Bradner, Evan Cohen
event::about Location, Location, Location. Former Forrester Analyst Lisa Bradner, President of Geomentum, leads an exploration of the trends and opportunities of taking a hyper-local marketing approach to creating more relevant consumer engagement in micro-communities across the nation. Why are we seeing a rise in hyper-local platforms and should marketers be a part of these communities? Questions Answered 1. What is the future trend of hyper-local consumer media opportunities? Is it more than hype? 2. What is the dream-state of “location” for not just consumers, but marketers? 3. What are the technology and ethics requirements to do this successfully while respecting customers who trust you to know where they are?
event::tags Core Conversation, #thenewlocal
12:30 PM
to 1:30 PM
Marc Ecko's Formula for AWEthentic Connections
21 schedule::attendees
Location
Hilton, Salon A
12:30 PM
to 1:30 PM
Mentors - Filmmakers 2
2 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Ron Mann, Amy Grappell, Andrew Bujalski, Chad Feehan, Keith Maitland, Nathan Zellner, Paul Gordon, Ben Steinbauer
event::about Every filmmaker has a story to tell. Get advice, or share those stories with experienced filmmakers. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
12:30 PM
to 1:30 PM
Nokia and Burton's 'Push Snowboarding' Collaboration
14 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Matthew Knight, Nick Sargent, Stuart Wells, Tom Pukko
event::about When playing sport, have you ever wondered what it would be like to have a ‘car dashboard’ to tell you what’s happening; how quickly you were going? Measuring every turn? Timing every jump? Understanding how much ‘rush’ you were feeling? All on your cell phone? Push Snowboarding is doing exactly that by combining the power of the Nokia N8, External sensors and Nokia Fans worldwide. This session will give SxSW delegates the opportunity to speak with the people behind the scenes and see for themselves what the team from Nokia and Burton have put together. #pushsnowboarding
event::tags Panel
12:30 PM
to 1:30 PM
Nothing is True, Everything is Permitted. Not!
22 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Kevin Smokler, Richard Nash, Calvin Baker, Joanne McNeil
event::about For the future of both, it is imperative that technology and culture learn from one another. Doing more with less is a philosophy that has animated both, especially in recent times with the notion of the minium viable product, and the injunction against feature creep. But art and culture have always understood the concept of "less is more" even if it took till the 20th century of that to be coined so neatly. For art to be possible, rules are necessary. In the Assassin's Code, the death of God makes everything possible. Many believe that the netwrok makes everything possible. But if everything is possible, how does anything matter? In art, what is left out is as important as what is included. Can the rules of making art help us make more useful technology? Can such concepts as the minimum viable product help us do a better job of writing, editing, designing, and disseminating novels, films, music. This high interdisciplinary panel will help illuminate how the eternal verities of art and science, when properly framed, can help us be better movers of the hearts and minds of men and women...
event::tags Panel, #assassinscreed
12:30 PM
to 1:30 PM
Online Learning and the Classroom of the Future
19 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Jeremy Johnson
event::about Facebook's highered roots have certainly extended well beyond the Ivy League, but to what extent have social technologies become a staple in the classroom? Today, over 10 million students are registered in an online course while more than 1600 institutions offer online degrees. This panel will address the opportunities and challenges for bringing schools online and take a closer look at the profile of today's web--savvy student.
event::tags Core Conversation, #sxswedu
12:30 PM
to 1:30 PM
Online Radio Meet Up
4 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Rusty Hodge
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who share a passion for online radio. Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Persona-fication or: Falling in Love with a Bot
3 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Kyle Bunch
event::about By the time SXSW ‘11 kicks off, there will be well over 500 million “people” on Facebook and well over 250 million on Twitter. We used to ask how many of the users on sites like MySpace had a real person on the other end. Today, as increasing sophisticated bots and artificial intelligence intersect with the simplified relationships that fill our social media spaces, we have passed the point where that really matters. The collective cry of the bots grows ever louder: "If you poke us, do we not tweet?" Social touchpoints like toll-free numbers have long been manned by automated systems designed to put a barrier between the customer and the people behind the scenes. Is it any surprise that the same tactics are being used when it comes to social media? This isn't just companies. The virtual world has always offered an opportunity to become someone else, from the earliest BBS and chat room environments to MMORPGs and now social networks. Even if you're not talking to a company-created bot, there's a good chance you're talking to someone pretending to be someone vastly different than their real world doppleganger. When we establish relationships with people we've never met IRL, where does someone become real? And for someone looking for interactivity, how much does ‘real’ matter? If a relationship is little more than passing timely and relevant links and media back and forth, is finding out that you're sharing a friendship with a bot really such a bad thing?
12:30 PM
to 1:30 PM
Real Tech Rockstars: Engineers or Designers?
60 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Aaron Patzer, Jason Putorti, Jessi Hempel
event::about User interface (UI) and design are crucial to any software’s success. But, many startups ignore UI, relying fully on back end development. But UI is more than just a pretty face; it can instill consumer confidence in your startup and differentiate you from the competitors. Such was the case with leading online personal finance site Mint.com. Though founded by an algorithms engineer with expertise in the deepest technology, from the early stages of development, the Mint team designed easy to understand charts and graphical representations of people’s finances, making the previously intimidating and frustrating task of money management quick and painless. Early challenges included bringing meaning to an unknown brand in a security-sensitive industry, differentiating from the dullness and palette of banking sites while respecting the seriousness of people’s money, and creating an experience free of negative emotions often associated with budgeting and financial management. Each decision has been intentional, down to the hue of the logo (which was lightened in order appeal more strongly to female users). This dual presentation will feature Aaron Patzer, VP/GM of Intuit Personal Finance Group and Founder of Mint.com, an algorithms engineer with several patents at the core of his product who also recognizes the value that perfectly pixilated, easy-to-understand charts and graphics brought to Mint. Along with web design expert Jason Putorti and moderated by Fortune Magazine's Jessi Hempel, the presentation will discuss the value of design to both early stage startups and developed companies, how to successfully merge front end and back end development and specific design advice.
12:30 PM
to 1:30 PM
Real-time Marketing in a Connected World
56 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Adam Lavelle, Siobhan Quinn, Angela LoSasso
event::about Brands must learn to connect in real time or get left behind in today's on demand environment. They must think like real-time publishers, where timely messages are attuned to consumers’ current needs. This session explores what it means to be a “marketer in the moment,” and how brands need to reinvent themselves to remain relevant. This session is sponsored by iCrossing.
event::tags Panel
12:30 PM
to 1:30 PM
Social Contests: Brand Loyalty Builders or Lazy Marketing?
62 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Kelly Ripley Feller
event::about With the growing prevalence of Twitter and Facebook, social contests are a dime a dozen. Nearly every day another wave of "Tweet this to win" memes clog up my stream. So do these tactics really work? Or are they just easy-to-execute, lazy marketing methods? Join this session for a look at which social contests work best at building brand fans & which ones land in the lazy marketing hall of lame. Count on real-life examples, privacy & legal stuff, & my opinionated suggestions--steeped in experience--on which contests work best to win friends & influence people. Oh and I’ll probably give some stuff away, just to stick with the theme.
12:30 PM
to 1:30 PM
Social Ranking: Finding Interesting User-Generated Content
49 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
event::about As more people use the internet to share statuses, tweets, links, and other content the task of separating the wheat from the chaff is quickly becoming more and more important. Luckily, there are a number of approaches to finding the most interesting content in use across the internet, both by analyzing content itself and by giving users themselves the tools to identify what is good. Our panel will explore the details of how sites we use everyday have attempted to solve this problem. We’ll talk about voting systems where democracy works on a smaller scale, social systems that try to figure out who you care about or whose style you share, content analysis approaches that try to show you things based on your explicit or implicit set of interests, and other interesting algorithms for scoring and ranking content. We’ll also talk about implementation, touching on scaling distributed databases, training Machine Learning models, etc. We’ll talk about some common issues across these systems. Something as simple as counting votes can actually turn into a long lesson in statistics. And there are other factors our algorithms must balance, including making sure we show recent stuff vs. the overall best, ensuring new content gets a fair chance to prove itself, and keeping the a site simple with all this complexity happening behind the scenes. Finally, we’ll talk about how algorithms that control content distribution end up being big targets for gaming and abuse.
event::tags Panel
12:30 PM
to 1:30 PM
Succeeding as Distributed Virtual Team
25 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Josh Cramer
event::about Do you sometimes feel like you could get more done without the distractions in the office? Is your company considering allowing some employees to work from home occasionally? Do you collaborate or work with others who live in a different city, state, or country? Do you have trouble finding the ideal employee in your local area? Find out what it takes to succeed as a virtual, distributed, telecommuting work team. Experts in this field talk about what works, what doesn't, and the state of affairs for online collaboration. Some of the topics covered in this session will include: - essential tools for distributed work teams - dealing with time zone differences - requirements for your home office - skills and personality traits critical for success - finding and hiring remote talent - great communication without face to face - leveraging coworking spaces to the fullest Telecommuting is becoming more and more common in our society every year. The development of new tools and techniques are fueling this transition and moving the traditional corporate walls right into our homes. Today's worker is increasingly attracted to the flexibility and opportunity provided by telecommuting. Come to this session to learn how you can take part in this ongoing revolution of work.
event::tags Core Conversation, #remotework
12:30 PM
to 1:30 PM
SXSW Accelerator: Innovative Web Technologies Finalists
16 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
12:30 PM
to 1:30 PM
SXSW Convergence Meet Up with Turner Broadcasting
18 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
eventtype Panel, Interactive
event::about What happens when the irresistible forces of the social web meet the immovable objects of television? What new ideas, technologies and art forms might emerge? What the heck is “TV”, anyway? Join us to talk about what it means to live, work and play at the center of the most exciting media disruption since ... well, ever.
event::tags Trade Show, #SXSWMeetUp
12:30 PM
to 1:30 PM
SXSW Music Industry Geeks Meetup
13 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Todd Hansen
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for technology geeks working in the music industry to network with other SXSW Interactive, Gold and Platinum network with other technology geeks in this industry. Cash bar onsite.
12:30 PM
to 1:30 PM
SXSW Wrap Up Meet Up
3 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
event::about What speaker did you learn the most from? What networking event was the most fun? What new ideas do you have that you didn't have five days ago? Come and share your best (and worst) memories of the 2011 event!
event::tags Meet Up
12:30 PM
to 1:30 PM
Tapping the Crowd to Remap the World
11 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Diann Eisnor
event::about Over the past 20 years, less-than accurate geographic maps have been developed at enormous cost with no system in place to keep them up to date. Without this kind of realtime progress, people are at the mercy of these often outdated and unreliable maps, even on their GPS devices. To counteract the effect of faceless control over this integral facet of social infrastructure, people are beginning to turn to one another to collaborate and remap the world for themselves. How do they doing this? The trifecta of mobile devices, wheels, and the power to revitalize maps into a dynamic, living subculture. The phenomena of crowdsourced GPS has given rise to an era of self-motivated cartographers, helping each other map out the world for for the good and safety of all-- in real time. But street maps are only the beginning. These pioneers of the wild web are laying the foundation for the future of crowd-sourced geography, where everyone's input is needed to keep maps alive. This will be a highly-engaging panel that will dive into uncharted territory to explain the innovation and importance of tapping the crowd to ensure a community-operated system of maps.
event::tags Solo
12:30 PM
to 1:30 PM
The Convergence of Traditional and Internet TV
23 schedule::attendees
Location
Austin Convention Center, Room 13AB
eventtype Panel, Interactive
Speaker Michael Petricone, Ned Sherman, Todd Weaver
event::about With Google TV and other over-the-top (OTT) services hitting the market, service providers (cable and satellite) and many broadcasters are expressing concern over cord-cutting and other issues at the intersection of television and the Internet. This session will look at the legal and business issues surrounding OTT services, including the protection of the broadcasters' content and advertising, as well as the issues surrounding ivi TV, the Seattle-based company that is being sued by a group of broadcasters who are seeking to stop it from retransmitting their over-the-air content. How should the courts and policy-makers act or not act to ensure the right balance between content protection and innovation at the intersection of television and the Internet?
12:30 PM
to 1:30 PM
The Ultimate Backup - Keeping Media Alive
5 schedule::attendees
Location
Austin Convention Center, Room 15
Speaker Andrea Kalas, Edwin Outwater, Milt Shefter, Edwin Outwater-III, Jeff Anthony, Richard Utley, Edwin III
event::about Archiving in the new entertainment marketplace involves much more than securely storing thousands of boxes of tape and cans of film. In order to provide the service that is really needed, the Archive must be prepared to provide the logical extension demanded by today's digital film industry business model, i.e. the ability to provide directly within hours from the secure environment of the archive to the studio what can best be called the first link in the digital supply chain.
event::tags Content
12:30 PM
to 1:30 PM
Why PR's Future May Not Look Like PR
51 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker David Armano, Richard Brewer-Hay
event::about When You Think of PR (Public Relations), your first impression may be of the silver tongued "flack" spinning a corporations' news, putting a positive slant on everything. With advances in networks, online communities and the ability of the average individual to become their own content producer and influencer—the face of PR is changing, shifting the focus from communications to engagement in increasingly public spaces both online and off.
event::tags Core Conversation, #futurePR
12:30 PM
to 1:30 PM
Wikileaks: The Website That Changed the World?
43 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
event::about Wikileaks began as an audacious idea, a statement about the potential of the internet to speak truth to power and to open governments. Barely four years later, the whistleblower's website finds itself at the centre of an unprecedented global storm over the leaking of hundreds of thousands of confidential cables from US embassies around the world. To many WikiLeaks's founder Julian Assange is a hero who has shone the bright glare of public scrutiny into places governments would rather keep hidden; to others he is a vandal, taking a sledgehammer to the secrecy all states need to maintain to function. Is Wikileaks just one expression valve for the web, one that would be replaced by others if it was closed? Has it changed the public's understanding of and relationship to government in any real and lasting way, or is it a media preoccupation?
event::tags Panel
12:30 PM
to 1:30 PM
Your Caption Here: How-to Manipulate Images Without Photoshop
24 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Austin Kleon, Drew Dernavich, Jessica Hagy, Maris Kreizman, Ross Nover
event::about We all know how easy it is to doctor an image with Photoshop, but there's an even easier and low-tech way to alter an image's meaning: just change the caption. It turns out that pictures can say whatever we want them to say, provided we use the right words. In this session, we'll get the lowdown from a panel of bloggers and cartoonists who have elevated captioning to a brilliant, often hilarious art form. We'll learn why the old writing adage "Show don't tell" is useless, and how a picture might be worth a thousand words, but when it's paired with a caption that deepens, expands, or redefines its meaning, it can be worth a million.
event::tags Panel, #sxswcaptions
12:30 PM
to 1:30 PM
Lost in the Trees
28 schedule::attendees
Location
The Phoenix
eventtype Unofficial Music
event::about
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
event::tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
12:35 PM
to 1:05 PM
Heaven
5 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
12:35 PM
to 1:05 PM
The Boat People
11 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
12:45 PM
to 1:45 PM
Social Media or Sado-Masochism? Cyberbullying & Celeb 2.0
5 schedule::attendees
Location
Austin Convention Center, Ballroom E
12:50 PM
to 1:50 PM
Jeff Howe
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Jeff Howe will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business.
event::tags Bookstore Appearance
1:00 PM
to 2:28 PM
1:00 PM
to 2:00 PM
Advertising: Celebrity and Trust
9 schedule::attendees
Location
Austin Convention Center, Ballroom E
1:00 PM
to 2:00 PM
How to Make Money with Social Media
43 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Jamie Turner
event::about If you’re like many people, you’re ready to take a deeper dive into social media. After all, creating a YouTube channel or developing a Foursquare promotion is one thing, but actually tracking a social media campaign on an ROI basis is something else altogether. Join Jamie Turner, co-author of How to Make Money with Social Media, in this fun, engaging and educational talk about how to calculate the ROI of a social media campaign. In this talk, you’ll learn about the 5 business models the Fortune 500 use to make money with social media. You’ll also learn about the three categories of social media measurement. And, finally, you’ll learn how to calculate your Customer Lifetime Value and use that to see if your social media campaign is generating a positive ROI. If you’re interested in learning how to calculate if your social media campaign is generating profits, then you won’t want to miss this fast-paced, upbeat talk from someone who speaks on TV, the radio and to corporations such as The Coca-Cola Company on the topic of How to Make Money with Social Media.
event::tags Book Reading, #SOCIALROI
1:00 PM
to 2:00 PM
Next Stage: Transmedia Storytelling in the Next Frontier: In a Galaxy Not So Far Away, Digital, Film and Music Meet Outer Space
2 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
event::about Transmedia Production in the Next Frontier: In a Galaxy Not So Far Away, Digital, Film and Music Meet Outer Space with @radical.media Chief Technology Officer Evan Schechtman and Chief Creative Officer James Spindler radicalmedia.com
event::tags Trade Show, #SXSW@radical
1:10 PM
to 1:40 PM
MiniBoone
1 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
1:10 PM
to 1:45 PM
Sweet Demos
2 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
1:15 PM
to 2:15 PM
A Tale of Two Charlies: Darwyn and Sheen
Location Austin Convention Center, Salon E
Location Austin Convention Center, Salon E
eventtype Panel, Interactive
Speaker David Levy
event::about The medium of television has matured and the pace of technological change has quickened. When you add the quick rise of social media, it creates a perfect storm for consumers to participate in the conception of creative concepts. Because technology has enabled fans to engage with content on multiple platforms, producers can now expand the creative universe of a show. This session will explore how consumers can actively shape the future of their favorite programming by giving real time input, often alongside the talent, executives and creators of the shows.
event::tags Future15
1:20 PM
to 2:20 PM
Jamie Turner
3 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Jamie Turner, co-author of the book How to Make Money with Social Media, will be stopping by the SX Bookstore to greet registrants and sign copies of his book.
event::tags Bookstore Appearance, #sxbookstore
1:30 PM
to 1:38 PM
1:30 PM
to 1:38 PM
1:30 PM
to 1:35 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:36 PM
1:30 PM
to 1:51 PM
1:30 PM
to 1:48 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:45 PM
1:30 PM
to 1:40 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:39 PM
1:30 PM
to 1:32 PM
1:30 PM
to 3:07 PM
1:30 PM
to 1:35 PM
1:30 PM
to 1:45 PM
1:30 PM
to 1:40 PM
1:30 PM
to 1:33 PM
1:30 PM
to 2:58 PM
1:30 PM
to 1:40 PM
1:30 PM
to 2:00 PM
Ali Holder
12 schedule::attendees
Location
Club de Ville
1:30 PM
to 2:30 PM
The Holidays
12 schedule::attendees
Location
The Phoenix
eventtype Unofficial Music
event::about
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
event::tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
1:45 PM
to 2:45 PM
William Powers
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about William Powers, the award-winning author of Hamlet’s Blackberry: A Practical Philosophy for Building a Good Life in the Digital Age, will be stopping by the SX Bookstore to greet registrants and sign copies of his book.
event::tags Bookstore Appearance, #sxbookstore
1:45 PM
to 2:15 PM
Thomas Wynn and the Believers
2 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
1:50 PM
to 2:50 PM
Dave Gray
3 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Dave Gray, Sunni Brown and James Macanufo will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Gamestorming: A Playbook for Innovators, Rulebreaks, and Changemakers
event::tags Bookstore Appearance, #sxbookstore
1:50 PM
to 2:50 PM
James Macanufo
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Dave Gray, Sunni Brown and James Macanufo will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Gamestorming: A Playbook for Innovators, Rulebreaks, and Changemakers
event::tags Bookstore Appearance, #sxbookstore
1:50 PM
to 2:50 PM
Sunni Brown
5 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Dave Gray, Sunni Brown and James Macanufo will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Gamestorming: A Playbook for Innovators, Rulebreaks, and Changemakers
event::tags Bookstore Appearance, #sxbookstore
2:00 PM
to 3:47 PM
2:00 PM
to 3:30 PM
2:00 PM
to 3:20 PM
2:00 PM
to 3:00 PM
Alternative Financing For Independent Film
12 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Daniel Satorius, Ronald Levin, Kirk Schroder, Dan Satorius
event::about As equity, presales and other traditional forms of financing have dried up, filmmakers have looked for new forms of financing. Properly utilized, crowd funding, corporate sponsorships, fiscal agents, soft money and project related investments can be useful and versatile financing tools for the independent producer. They can be deployed to develop, launch, partially/fully fund, or complete a project. But there are numerous legal pitfalls to navigate. As these sources become more widely used, they will most certainly draw increased legal scrutiny.
event::tags CLE
2:00 PM
to 3:00 PM
Alternative Financing for Independent Film
10 schedule::attendees
Location
Austin Convention Center, Room 13AB
eventtype Panel, Interactive
event::tags CLE
2:00 PM
to 3:00 PM
Heard But Not Seen: Capturing Music History Cinematically
13 schedule::attendees
Location
Austin Convention Center, Room 15
event::about Music films have an advantage of always having a natural climax. Poor/gifted/unexpected person or band possesses life-changing talents; may or may not become famous and may or may not hold on to fame. It's either an uplifting tale or a tragedy worth telling. No matter which ending, music films, both documentaries and biographical pictures, have grown wildly popular among audiences and filmmakers in recent years. This panel will explore how music of the 20th century is best captured cinematically: which storytelling vehicles are producers and directors using to best establish the historical record on film. We'll discuss a number of recent pictures that try to shake up the form of the music film. These include films as diverse as 'When You're Strange', the recent paean to The Doors that eschews recollections for living in the moment of the '60s through found footage, and 'This Movie is Broken', which tries to interweave a fictional tale with the music of the band Broken Social Scene. We'll analyze whether music films evolving as their own unique filmmaking niche and discuss challenges common to using popular music in films. We'll discuss new venues of distribution for music films that diverge from the old models. And we'll ponder the most innovative uses of telling music history stories on film and what to expect in the upcoming years.
event::tags Music in Film
2:00 PM
to 3:00 PM
Keynote: Blake Mycoskie
231 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Blake Mycoskie
event::about
Also simulcasted in:
ACC Room 9ABC, 18ABCD, Ballroom A-G
AT&T Conference Center Grand Ballroom
Driskill Ballroom
Hilton Salon C, H
Hilton Garden Inn Sabine
Hyatt TX Ballroom 1-7
Radisson Town Lake Ballroom
Sheraton Capitol A-H
In this visionary talk, Blake Mycoskie shows you how to succeed in a new era of relentless competition and heightened social awareness. Why is philanthropy your best competitive advantage? How do you make money and do good simultaneously? How are the two acts intertwined? At TOMS -- a self-sustaining, for-profit company -- the act of giving is the cornerstone of its business model, integral to its financial success. In a behind-the-scenes look at how it all works, Mycoskie shares counterintuitive ideas ("In tough times, give more!") that you can apply to your own business. His bold, winning strategies are proven, and have been talked about by Bill Clinton, the Obama administration, and the hundreds of thousands of customers that have joined the TOMS Movement by buying a pair of shoes. Inspired, inspiring and most of all practical, Mycoskie presents a new direction for business, offering TOMS as his prime case study. After hearing him speak, you too will know why giving just makes sense.
2:00 PM
to 3:00 PM
Mentors - Open Call
2 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Sarah Green, Adam Cassels, Edward Stencel, Holly Roach, Martin Shapiro, Weiman Seid, Holly Jeter, Jeff Nichols, Navid McIlhargey, Peter Friedlander
event::about Feeling adrift in the film world and need some valuable one-to-one general advice? This is the session for you; "Open Call" features industry insiders that run the gamut of the film spectrum. Whether you're seeking advice on production, festivals, distribution or all of the above, sign up now and get the lowdown. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
2:00 PM
to 3:00 PM
Next Stage: indieWIRE Interviews
1 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
eventtype Panel, Interactive
event::about Check out indieWIRE's afternoon chat series with SXSW Film Festival talent on the Next Stage from 2pm to 3pm Monday through Thursday. Tuesday’s schedule is 2:10pm Joe Swanberg and Ti West (Silver Bullets & Inkeepers); 2:35pm Miranda July. www.indiewire.com
event::tags Trade Show, #SXSWNextStage
2:00 PM
to 3:00 PM
Reel Murder: From Crime Scene to Big Screen
4 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Corey Mitchell, Philip Anselmo, Hart Fisher, Ami Canaan Mann, Steve Mims
event::about Charles Manson, Ted Bundy, Al Capone - their actions, as well as those of other infamous deviants, have shocked the world. They continued to fascinate millions of people when their crimes were turned into big screen Hollywood blockbusters, iconic horror movies, and cutting edge independent films. But how do these tales of depravity, tragedy, and inhumanity make their way from behind the yellow crime scene tape to your nearby multiplex or film festival? Los Angeles Times best-selling true crime author, Corey Mitchell, will moderate this panel discussion on how murder has become big business in Hollywood. The Reel Murder panel, which will be comprised of the leading voices in true crime writing, feature filmmaking, and documentary filmmaking, will guide the audience member from the crime scene to the big screen. Some topics of discussion will include: Why are certain crimes considered big screen-worthy while others are not? What are the inevitable legal pitfalls involved in turning a true crime story into a movie? How can filmmakers empathize with survivors of victims without losing the visceral impact of the story? How can filmmakers deal with protests from the morality police, as well as those genuinely troubled by the subject matter? Reel Murder: From the Crime Scene to the Big Screen will be the one panel that SXSW Film Festival-goers, industry experts and casual film fans alike, will be dying to see.
event::tags Content
2:00 PM
to 2:30 PM
Eagle Eye Williamson
4 schedule::attendees
Location
Club de Ville
2:00 PM
to 10:00 PM
Ice Cream Man Party in Austin
167 schedule::attendees
Location
Club de Ville
eventtype Unofficial Party
Speaker/Artist(s) Info
1:30pm - Ali Holder 2pm - Eagle Eye Williamson 3pm - Hacienda 4pm - Malajube 5pm - Rich Aucoin 6pm - J. Roddy Walston and the Business 7pm - Screaming Females 8pm - Futurebirds 9pm - White Mystery
event::about
On Tuesday, March 15, we are proud to present our third Ice Cream Man party (the first was waaaay back in 2006, the second in 2009). It’s gonna be all day (1:30pm-ish to 1opm-ish) at Club DeVille, and it will be totally free, with RSVP atdo512.com/icecreamman.
The lineup (subject to change):
- 1:30pm - Ali Holder
- 2pm - Eagle Eye Williamson
- 3pm - Hacienda
- 4pm - Malajube
- 5pm - Rich Aucoin
- 6pm - J. Roddy Walston and the Business
- 7pm - Screaming Females
- 8pm - Futurebirds
- 9pm - White Mystery
And of course, there will be plenty of free ice cream!
Thanks to our sponsors: Roku, LiveFyre, Hurricane Party and Ben & Jerry’s
Company Ice Cream Man
2:20 PM
to 2:50 PM
The Vaudeville Smash
9 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
2:30 PM
to 3:58 PM
2:30 PM
to 4:00 PM
2:30 PM
to 3:30 PM
Evan Voytas
10 schedule::attendees
Location
The Phoenix
eventtype Unofficial Music
event::about
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
event::tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
2:55 PM
to 3:25 PM
Gary Lucas
4 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
2:55 PM
to 3:25 PM
Lucy and the Popsonics
3 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
3:00 PM
to 4:00 PM
Filmmakers Meet Distributors
11 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
eventtype Panel, Interactive
event::about SXSW invites indie filmmakers and distributors to get together at The Trade Show Meet Up Pavilion to explore new platforms and methods for film distribution.
event::tags Trade Show, #SXSWMeetUp
3:00 PM
to 4:00 PM
Next Stage: Funny Or Die Twitter Live Feed Show featuring hosts Robert Ben Garant and Thomas Lennon
75 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
event::about Funny or Die and Twitter team-up to bring you the future of funny on the web... 140 characters at a time. Welcome to the ridiculously lucrative world of internet comedy with a panel featuring Robert Ben Garant and Thomas Lennon, music, and seating. Invite Only/RSVP Required. Participate in the panel by tweeting in to #FunnyOrDieSXSW ! www.funnyordie.com
event::tags Trade Show, #FunnyOrDieSXSW
3:00 PM
to 4:00 PM
Nikon's D-SLR Photo, Video & Music Meet Up
12 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
event::about Do you make music videos? If so, this is the Meet Up for you. We are calling all music videographers, music editors, and musicians to come together and learn about the opportunities in this field to network and learn about shooting rock photography and video with Nikon’s latest D-SLR.
event::tags Trade Show, #SXSWMeetUp
3:00 PM
to 3:30 PM
Hacienda
17 schedule::attendees
Location
Club de Ville
3:00 PM
to 8:00 PM
Cloudy Awards @ Dyn 138 Listening Lounge
10 schedule::attendees
Location
138 Listening Lounge
eventtype Unofficial Party
event::about
The Cloudy Awards @ Dyn 138 Listening Lounge:
Dyn Inc. and CloudCamp are both known for disrupting the status quo in the technology space. Now they’ve come together to host a one-of-kind event and you’re invited.
The Cloudy Awards at Dyn 138 Listening Lounge will celebrate some of the most innovative technology companies in the world, while showcasing an impressive lineup of emerging musicians.
Throughout the event we’ll recognize the leaders in cloud computing, share innovative ideas and rock out.
The entertainment will be alumni of the popular 138 Listening Lounge, an invitation-only live music venue based in a private residence in ‘Live Free or Die’ New Hampshire, the home of Dyn Inc.
3:15 PM
to 4:15 PM
Ami Canaan Mann
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
event::about Ami Canaan Mann is a feature/television writer and television director. She recently directed the feature film, 'THE FIELDS (aka TEXAS KILLING FIELDS) starring Sam Worthington, Jeffrey Dean Morgan, Chloe Grace Moretz and Jessica Chastain. Mann will be signing copies of FRIDAY NIGHT LIGHTS. She directed the Austin-based television series episode entitled "I Can't" (Season 4, Episode 10).
event::tags Bookstore Appearance, #sxbookstore
3:15 PM
to 4:15 PM
Corey Mitchell
3 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
event::about Author Corey Mitchell will be appearing at the SX Bookstore to greet fans and sign copies of his true-crime book, Savage Son. **COREY MITCHELL IS THE MODERATOR FOR THE "REEL MURDER: FROM CRIME SCENE TO BIG SCREEN PANEL" ON MARCH 15.** Corey Mitchell, J.D., and University of Texas graduate ('92), is a Los Angeles Times best-selling author of several true crime books including DEAD AND BURIED, SAVAGE SON, HOLLYWOOD DEATH SCENES, and the critically acclaimed MURDERED INNOCENTS, about the 1991 Texas yogurt shop slayings. Mitchell was the former founder and executive editor of the #1 true crime website, IN COLD BLOG. He was also the creator and head writer for the Discovery Channel’s, Investigation Discovery HOLLYWOOD ON TRIAL blog. He currently heads up the true crime film blog, REEL CRIME, and is preparing to launch a new true crime website, CRIME CALENDAR, in spring 2011. He also blogs about heavy metal at METALSUCKS and horror film festivals at BLOODY DISGUSTING. Mitchell’s work has appeared in Reuters, USA Today, UPI, AP, Austin Chronicle, Houston Chronicle, San Antonio Express-News, Chicago Sun-Times, and many more media outlets. He has appeared on numerous national and local news broadcasts, as well as television shows such as E!’s 20 Most Horrifying Hollywood Murders and TV Land’s, Myths and Legends. Mitchell also works behind the scenes with several charitable organizations that assist victims of crime. Mitchell is currently working on two true crime books, co-authoring former Pantera and heavy metal icon Philip H. Anselmo's autobiography, and in pre-production for his first feature length film, a true crime documentary about TacoLand proprietor and murder victim, Ram Ayala.
event::tags Bookstore Appearance, #SXBookstore
3:15 PM
to 4:15 PM
Hart D. Fisher
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
event::about Filmmaker Hart D. Fisher will be appearing at the SX Bookstore to greet fans and sign copies of his latest DVD, The Garbage Man.
event::tags Bookstore Appearance, #SXBookstore
3:15 PM
to 4:15 PM
Philip H. Anselmo
4 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
event::about Filmmaker and artist Philip H. Anselmo will be appearing at the SX Bookstore to greet fans and sign copies of his various works. Philip Anselmo remains a pillar of heavy metal and underground culture. His career has spanned over two decades, and he's fronted some of the most crucial acts in the genre's history. In Pantera, the singer helped craft an undeniable sound that roars immortally. That sound reverberates across the metal juggernaut's multi-platinum selling catalog, including five classic studio albums—Cowboys From Hell [1990], Vulgar Display of Power [1992], Far Beyond Driven [1994], The Great Southern Trendkill [1996] and Reinventing the Steel [2000]. That sound made Far Beyond Driven the heaviest album to ever debut at #1 on the Billboard Top 200. That sound brought the world to its feet on endless sold out tours. That sound garnered four Grammy nominations and other numerous accolades. That sound forged one of the most diehard fan bases ever and influenced countless young acts along the way. Wielding a heavy dose of southern groove and classic rock gusto, Anselmo shined equally with his platinum super group Down on Nola [1995], Down II: A Bustle In Your Hedgerow [2002] and Down III: Over the Under [2007]. Simultaneously, he brandished an unbridled hardcore intensity on two albums with Superjoint Ritual. Amidst all of this, he founded Housecore Records, the home of haarp, The Sursiks, Warbeast and his very own Christ Inversion, Arson Anthem, his solo project and more. Housecore embodies Anselmo's natural creative ethos, and it sees him producing and pushing boundaries as an independent industry visionary. Of course, there's a lot more to the man behind the music. In addition to being a board member of boxing figurehead Emanuel Steward's Kronk Gym Foundation, Anselmo is a published author in Boxing Digest and on BoxingInsider.com. His passions for boxing, horror films, and professional football are just as loud as any of the vocals he's committed to tape. With his first genre-smashing solo record on the way in 2011, he's only getting louder. Philip is a panelist for REEL MURDER: From Crime Scene to Big Screen where he will discuss his participation as the composer and financier of one of the most notorious, brutal, and critically acclaimed true crime films of all time, Jim Van Bebber's THE MANSON FAMILY.
event::tags Bookstore Appearance, #SXBookstore
3:30 PM
to 3:49 PM
3:30 PM
to 3:42 PM
3:30 PM
to 3:38 PM
3:30 PM
to 5:03 PM
3:30 PM
to 3:46 PM
3:30 PM
to 3:45 PM
3:30 PM
to 3:32 PM
3:30 PM
to 4:42 PM
3:30 PM
to 3:44 PM
3:30 PM
to 3:34 PM
3:30 PM
to 4:30 PM
Advanced Integrations of Social Media Analytics
55 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Blake Robinson, Chris Lightner, Margaret Francis, Melyssa Plunkett-Gomez, Susan Etlinger, Megan Costello
event::about Learn how to analyze social media data to accelerate the success of any initiative and impact business. Featuring evaluations of popular social media monitoring tools, in-depth analysis of social media metrics, exercises on valuing social media activity, demonstrations of how social media data can be crossed with data sources such as site traffic data from Google Analytics/Webtrends, proprietary customer data or structured market research data, and case studies from some of the world's top brands. This workshop is for individuals who want to measure social media to develop deeper understanding their businesses and achieve marketing success.
event::tags Workshop, #socialmeasure
3:30 PM
to 4:30 PM
Be a Lead Generation Superstar with HTML5 Forms
57 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Chris Coyier, Kevin Hale
event::about Some of the most exciting enhancements coming in HTML5 are centered around the specifications made to improve online forms on the web. These new features have been "coming" for a long time now and we're here to share how you can use these new capabilities to improve your conversion rates and increase your bottom line. We'll look at and share some aggregate data on our end in addition to updating you on the current research and best practices that can come from using these new technologies. Most people will know that this is new technology that isn't supported in all browsers. We'll cover how that's OK and what you need to do to design them around the ideas of progressive enhancement. We'll also cover how many of these features can use fallback technology to implement the same idea until all the browsers catch up. Particular attention will be paid to how mobile devices can benefit from these new features perhaps even more so than desktop browsers. The technical aspects of using the new features of HTML5 forms will be covered after it is made clear why using that feature is a good idea. New features include: - Data types that didn't exist before like number, date, search, and more. - Autofocus - Placeholder text - Datalists - Required fields - Validation / Regex - Keygen - Output - Progress
event::tags Workshop
3:30 PM
to 4:30 PM
Cage Match: Social vs. Video
21 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Russ Somers, Natanya Anderson
event::about Social media and online video battle for mindshare among marketers. Which one totally rules? We’ll lock Russ Somers, Director of Marketing at Invodo and Natanya Anderson, VP of Content Strategy and Delivery at Powered, in a cage (metaphorically – or maybe literally) to lead a Core Conversation on the pros and cons of each. On the video side: Russ leads marketing for Invodo, a company at the forefront of the eCommerce video industry. Invodo produces video and technology to drive conversion for online retailers including Toys R Us, Verizon Wireless and Golfsmith. On the social side: Natanya leads content strategy for full-service social media agency Powered, guiding the development and delivery of creative content to clients including HP, Sony, iVillage, Atkins and RadioShack. Natanya and Russ provide industry insights and lead what will be, with your contributions, a spirited discussion.
event::tags Core Conversation, #SocialvsVideo
3:30 PM
to 4:30 PM
Craft Makers Meet Up
4 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in all things crafting. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
Death of the Demo; Rise of Branded Tutorial
32 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Joshua Rosenbaum
event::about Since the beginning of man, different permutations of the “Instruction Manual” have ridden as passenger in the sidecar of technology’s motorcycle. And like technology, the format of the instruction manual has evolved, but is the “science” behind them keeping up? Video demos may be the status quo across today’s interverse, BUT… The day of the 40-minute-long, boring video demo is over. Short, entertaining video tutorials are winning the attention and appreciation of a socially networked audience eager to pass along a link to something they find entertaining and useful. Smart brands are realizing the opportunity to create and use video tutorials as purveyors of brand culture. Injecting humor, style, and creative storytelling into an instructional tutorial not only can help grab and keep an audience’s attention, but may encourage the audience to actively promote the content to others purely based on its creativity or experiential value. Demos are dead. Fun, creative tutorials not only teach, but also promote. The branded tutorial is rapidly becoming the new, and necessary standard.
event::tags Solo, #Joshtheorange
3:30 PM
to 4:30 PM
Employee Wellness: Farce or Untapped Potential?
13 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Fran Melmed, Michael Samuelson, Aaron Sklar
event::about Wellness programs are popping up everywhere in Corporate America. To stem the ever-rising cost of health care, more and more companies are throwing points-based systems, incentives, and discounted weight, tobacco cessation, and fitness programs at their employees. Meanwhile, dubious employees aren’t snapping up these benefits. And employers are miffed. Should they be? Or is the problem housed in the current piecemeal approach to wellness? Explore and debate a more expansive approach to employee wellness, one where the workplace becomes a driver of health for the emotional, physical, and financial benefit of both the organization and the individual.
event::tags Core Conversation, #eewellness
3:30 PM
to 4:30 PM
How to Build Your Tribe
39 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Andrew Warner, Timothy Sykes
event::about Do you really need a tribe? Or is it the latest gimmicky buzzword? When Seth Godin told me that leading a Tribe could be more valuable than money, I challenged him. Then I interviewed 200+ business and non-profit founders. I discovered that the successful ones took off because they had tribes. They may not have used the word "tribe" (they used words like "blog readers," "email subscribers" and "fans"), but a tribe IS what helped them take ideas and turn them into movements. So how do YOU build YOUR tribe? To answer that question, I'm going to invite founders who built strong, supportive tribes to join me on this panel. You and I will lead them in a discussion in which they'll teach how they did it.
event::tags Core Conversation
3:30 PM
to 4:30 PM
Improv For Everyone
37 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Amanda Hirsch, Jordan Hirsch
event::about From Malcolm Gladwell's Blink to articles in Fast Company and the New York Times, improvised comedy is gaining recognition as an art form with valuable lessons for professionals of all stripes. Building on the success of their SXSW Interactive 2010 Audience Favorite session "Improv Lessons for Freelancers," Jordan and Amanda Hirsch return to SXSW to unlock the secrets of improvised comedy for everyone: from freelancers to Fortune 500s, grey-suits to geeks. Come learn how improv can help you hone essential business and life skills like: communicating more effectively; responding constructively to change; making decisions; and trusting your gut instincts. Plus: we'll play games! Media
event::tags Dual, #improv4all
3:30 PM
to 4:30 PM
Interoperable Locations: Matching Your Places with My Places
11 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Adam DuVander, Josh Babetski, Kate Chapman, Scott Raymond, Tyler Bell
event::about Developers and applications have challenges matching the same location between data sources and sharing a location between applications. Why? In this panel, we'll look at the pros, cons, and challenges of using proprietary, open source, and/or community-built data sets; why there won't be one location database to rule them all; ways we can all work together to make sure your place is my place when our applications talk to each other; and why all of this is important.
event::tags Panel
3:30 PM
to 4:30 PM
iPad 2 vs Android vs the World
9 schedule::attendees
Location
Radisson, Town Lake Ballroom
3:30 PM
to 4:30 PM
Iterate or Die: How Media Businesses Must Adapt
17 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Kim-Mai Cutler
event::about In the past 15 years, the media and technology worlds have practically switched places. Tech companies have gone from needing to be 50,000+ employee behemoths to being teams of two guys that can ship products 1 million people love and that can change the world. All-powerful news organizations that used to support globe-trotting foreign correspondents reporting on human rights are now teams of 8-10 bloggers who must be glued to their computer screens at all times for a whiff or tweet of breaking news. Companies that leverage the content their users create like Facebook, Quora, Instagram and Twitter are getting better and better every year, while thinning profit margins are undermining the ability of paid media professionals to produce quality work. How should for-profit media companies evolve in an era when the audience has taken over the controls? What are the business models that media companies are using today and how are they changing? Which approach will you take?
event::tags Panel
3:30 PM
to 4:30 PM
Lean UX: Getting Out of the Deliverables Business
97 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Jeff Gothelf
event::about Traditionally User Experience Design has been a deliverables practice. Wireframes, sitemaps, flow diagrams, content inventories, taxonomies and "The Spec" defined the practice of UX Designers (IxD, UX Design, whatever, etc). While this work has helped define what UX Designers do and the value our work brings to the business, it has also put us in the deliverables business - measured and compensated for the depth and breadth of our deliverables (instead of the quality and success of the experiences we design). Enter Lean UX. Inspired by Lean Product and Agile development theories, Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. This talk will explore how Lean UX manifests in terms of process, communication, documentation and team interaction. In addition, we'll take a look at how this philosophical shift can take root in any environment from large corporation to interactive agencies to startups.
3:30 PM
to 4:30 PM
Legal Bootcamp: Electronic Privacy Law for Internet Startups
19 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
event::about In 1986 the Bangles were all the rage, Donkey Kong was a hot video game, mobile phones were bigger than your head, and the World Wide Web didn't even exist. A lot has changed since then - but electronic privacy law has not. Many Web 2.0 startups don’t realize it but there is a 1986 federal privacy law that applies directly to them and could lead to lawsuits or even criminal liability if users’ data is improperly monitored or disclosed. Does your company comply with the Electronic Communications Privacy Act (“ECPA”) of 1986, or even know that it exists? Do you know what to do when the government or anyone else asks for—or demands—records about your users? Join our panel of veteran Internet lawyers from privacy orgs like ACLU and EFF and companies like Google and Facebook, who will give you a basic understanding of how ECPA affects your business and provide an update on the coalition effort in Washington, D.C. to update this antiquated law to better protect privacy and innovation in the 21st century.
event::tags Panel, #privacybootcamp
3:30 PM
to 4:30 PM
Marrying for Money: The ROI of Relationships
33 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Jen van der Meer
event::about You CAN measure the ROI of relationships - personally, and professionally, and this seminar will show you how. No spreadsheets needed for this lecture, and only minimal algebra. Bring a cocktail napkin, a flair ink pen, and learn how to calculate the net present value of your future mate, your pet, or the 8,299 followers of your company's Twitter feed. Yet ROI alone will not tell you the ultimate value of your relationships. What other indicators do you need to be looking at to predict whether or not you, your future mate, your pet, or your followers will be happy with the relationship in the long run? Strong relationships depend on other factors - connection, a sense of fairness, health, humor, fun, the ability to learn and evolve together, and a sense of overall engagement with each other, and with life. At a more macro level, communities need to understand the equity they are building not just economically, but socially and environmentally as well. As the social graph reveals a huge volume of data about our actual relational behavior, we have an opportunity to pause for a moment: to consider the value system reflected in how we measure each other, ourselves, our relationships in the world. Participants will walk away not just with a clear and precise method for how to measure ROI, but also a holistic framework for measuring return on social behavior.
event::tags Solo
3:30 PM
to 4:30 PM
Mentors - Sales & Acquisitions
3 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Greg Rhem, Dan Guando, Orly Ravid, Roger Kass, Sejin Park, Maren Olson, Caroline Habib
event::about Learn about the nuts and bolts of the all-important packaging, marketing and selling of your film. Who you are selling to? How do you land that buyer? Who picks up the tab? FInd out here. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
3:30 PM
to 4:30 PM
Merch: The Other White Meat Of Monetization II
12 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Joel Bush, Burnie Burns, Mona Patel, Justin Sewell, Mikhail Ledvich
event::about How do successful web properties delight fans, earn revenue, and achieve self-sufficiency via a vibrant direct merchandise business? What does it mean to go direct? What workload is involved? What benefits does it bring? Advertising receives plenty of deserved attention. Let's dive deeper into merch strategy, tactics, and tools. What are the best-practice fundamentals? How have properties achieved success in different ways? What are the latest ideas and trends that matter? How does merch interact with and impact community? In addition to the ubiquitous and important t-shirt, what products perform? Last year's panel was a hit and a blast. Let's continue the series.
3:30 PM
to 4:30 PM
Music and Sound for Mobile Games
15 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Ben Long, Adam Randall, Shane Vitarana
event::about Mobile is by far the fastest growing sector of the game industry. The growth of the app market is buoyed by an explosion in hardware. New mobile devices appear almost weekly, each promising heightened user experience. It’s no surprise that consumers are expecting better audio in their mobile games. This has created infinite revenue possibilities for composers, bands and sound artists. Join Ben Long as he reveals the technical, creative and business aspects of audio in mobile games. Also, Shane Vitarana and Adam Randall will shed light on the present and future of drum apps and how they relate to mobile games.
event::tags Panel, #gameaudio101
3:30 PM
to 4:30 PM
Music for Video Games
4 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Justin Burnham
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in how music is involved in the gaming industry. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
Paranormal Meet Up
2 schedule::attendees
Location
Driskill, Maximilian Room
eventtype Panel, Interactive
Speaker Kathryn Irwin
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in all things paranormal related. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
Post Recession Recruitment - What Now?
13 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Jarlath O'Carroll, Kathie Green
event::about A discussion from experts in online recruitment, online branding, and social networking about how looking for a job has changed. The panel will consist of agency recruiters, company recruiters, advisers and job seekers to give attendees an in-depth understanding of what each party in the equation is doing differently today and how it might effect them. The panel will describe how things have changed from years past: how new graduates and those entering the work force have much different expectations that those more experienced; how employers are now looking more for fit rather than pure skill set; how the role of recruiters has changed and how job seekers themselves need to take a much more active role in managing their job search. We’ll discuss innovative solutions to particular issues within the technology and interactive space but focus on providing detail on how recruitment has changed and suggest some tools, technologies and solutions that exist for job seekers, employers and recruiters.
event::tags Core Conversation
3:30 PM
to 4:30 PM
Power of Socially-Interactive Content in Virtual Environments
17 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jon Goldman
event::about The rise of social gaming, and its adoption within the world's mainstream cultures, has had a profound impact on many of the world's cultures, as well as the way in which we interact with each other, with digital content and how we consume media. No longer do people want to simply consume online media in a static and lonely fashion, randomly e-mailing and tweeting links to their friends. Today's consumer aims to mimic their real-life social interactions within their online experiences, bringing the full promise of the Internet - to enhance and expand our real-world lives - with them into their online experiences. We are entering a time when neither the actual means of distribution, nor the content, are the primary driving forces behind consumer consumption of media, but rather, it is the socialization around that media that leads people to continually want to consume hours and hours of digital content every day and week. We will take a look at examples of socially-interactive digital content in our everyday lives, as well as the impact it is having on consumers and advertisers. This discussion will also provide examples of how content developers can better incorporate socially-interactive features into their online content--music, videos, photos, etc.--and how they can get site users and other consumers to fully enjoy and appreciate the power of socially-interactive features.
event::tags Future15, #socialvidchat
3:30 PM
to 4:30 PM
Practically Funny: How Alternative Comedy Kings Have Learned To Reach the Masses
9 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
event::about Everywhere, comedy content is king, but especially so in the still dangerous world of alternative comedy. Our experts will explore the many ways that alternative comedy is connecting to audiences across all platforms, as well as provide practical tips and hysterical clips all about how to get your comedic point of view out to the widest possible audience.
event::tags Comedy
3:30 PM
to 4:30 PM
Preparing the Next Generation of Diverse Filmmakers
4 schedule::attendees
Location
Austin Convention Center, Room 15
event::about If you're a minority, person with disability, LGBT or woman, entering the entertainment industry can be a daunting task. In this panel we'll follow the career track of a fictitious diverse entertainment professional from high school through to their golden years. The panel will address the challenges, opportunities and benefits of being from a diverse background. We'll take note of what is working and not working at the macro and micro levels to encourage and promote diversity at all stages of the career cycle. Panelists will examine what is happening in education, corporate america and the guild levels as we follow our filmmaker through the system.
3:30 PM
to 4:30 PM
Production For Emerging Platforms
14 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Debbie Spander, Michael Donaldson
event::about Productions are no longer financed and distributed exclusively for theatrical, DVD, and world-wide TV. Increasingly, works are produced specifically for alternative platforms, including exclusively for online. The panel will discuss production, finance, and distribution of works produced for online, cross-platforms, and transmedia.
event::tags CLE
3:30 PM
to 4:30 PM
Production for Emerging Platforms
4 schedule::attendees
Location
Austin Convention Center, Room 13AB
eventtype Panel, Interactive
event::tags CLE
3:30 PM
to 4:30 PM
Reid Hoffman Presentation: Data as Web 3.0
78 schedule::attendees
Location
Austin Convention Center, Ballroom D
3:30 PM
to 4:30 PM
Rockin' the Check-in: Location Strategies for Musicians
28 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Cindy Royal, Jonathan Carroll
event::about Emerging social media platforms offer musicians unprecedented opportunities to distribute music and engage fans, often circumventing the traditional models of label deals and radio airplay. Today, it is more about creating a community around your music and engaging your fan base than major label deals and platinum sales. For some artists, fan engagement has happened organically, as a result of the quality of their music, years of touring or their innovative sound. Certain bands have always had fans that followed them from city to city, meeting other fans, sharing music and stories. New social media tools, like the location-based social networks Gowalla and Foursquare, can be used as platforms for rewarding fans for desired behaviors. Currently, these platforms are in their infancy. Their focus is evolving toward event as well as location-based check-ins. Musicians can engage these services by encouraging fans to check-in at shows, offering rewards for multiple check-ins on a tour, providing a space for fans to aggregate photos and videos, and offering a way for fans to develop their own interactions, like organizing meet-ups and creating trips. Once fans are signed up with a location-based service, bands can offer merchandise discounts, meet and greet access, limited edition items and downloads or other incentives. The key is engaging passionate fans wherever they are in the world via mobile devices. Let them help by giving them the tools they need to spread the word.
event::tags Dual, #rockcheck
3:30 PM
to 4:30 PM
Semantic Web Meet Up
3 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Bart Bohn
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the semantic web. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
Sexy Dirty Data: Making Your Metrics Matter
85 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Wendy Levy, Eric Doversberger, Gaby Brink, Pete Nicks, Ingrid Kopp
event::about What happens when the Director of the White House Office of Social Innovation, the Director of Programming of one of the countries leading media tech nonprofits, and a visionary data viz expert from Google get together? At this presentation, you'll hear down and dirty talk about the new IMPACT DASHBOARD from the people who built it: it's a super user-friendly cloud app with a Python backend that collects, hosts and visualizes your data in real time, right on your website and your phone. Imagine browser-based reporting with rich visuals and rich interactivity, no plug-in dependencies, and fully open source. No more dry reporting of metrics! No more measuring irrelevant data! No more boring spreadsheets that don't engage and inspire your audiences! This new interface is designed to help any artist or organization or company make a measurable difference in the world. And it's free. SXSW will be the launch of the US public Beta.
3:30 PM
to 4:30 PM
Social Commerce: Products Find Us - iPads to Underoos
27 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Erik Qualman, Julia Hartz, Brian Solis
event::about 2008-2010 showed us that Social Media is revolutionary. What 2011-2013 will show us is that the value developed and shared within social media efficiently influences our purchase decisions [social commerce]. We will no longer search for products and services, rather they will find us. Join social media specialists Brian Solis (Author of Engage) and Erik Qualman (Author of Socialnomics) as they discuss: + Current Social Commerce Trends & Technology + Case Studies: The good, the bad, the ugly + Review how can companies capitalize today and 2-3 years from now. Eventbrite Founder Julia Hartz will provide real world insight on how she started her company based on Social Commerce. Notes: Per SXSW request of having more duo presentations this year, we feel this is a dynamic duo (well rated past SXSW speakers) discussing a new and very important topic.
event::tags Panel, #socialcom
3:30 PM
to 4:30 PM
SXSW Accelerator: Entertainment Technologies Finalists
5 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
3:30 PM
to 4:30 PM
SXSW Wrap Up Meet Up
4 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Lindsay Muse
event::about What speaker did you learn the most from? What networking event was the most fun? What new ideas do you have that you didn't have five days ago? Come and share your best (and worst) memories of the 2011 event!
3:30 PM
to 4:30 PM
Talking Sound: A BMI Conversation
2 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Doreen Ringer-Ross
event::about A conversation between BMI’s Doreen Ringer-Ross and a special musical guest, to be announced later.
3:30 PM
to 4:30 PM
Techies Can Save the World, Why Aren't They?
35 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Brooke Farrell, Graham Hill, Jack Hidary, Joel Serface, Rebecca Moore
event::about Techies are plugged in. We're cutting edge. So, why aren't we more green? Why aren't we the ones using our special power to save the world? Are we too busy working on the next hot i-phone app? Do we not care? Are we just avoiding the guilt over our higher than average personal electrical requirements? Maybe the environmental movement just isn’t our battle to fight. Their ‘triple bottom line’ lingo sounds like a foreign language. And it doesn’t sound much like PHP. A kick-ass panel made up of a rare breed of successful environmentally and socially focused tech pioneers provide insights, examples and practical inspiration for techies, bloggers, entrepreneurs and web-business people who are looking to do a world of good. Our expert panel includes founders from major web based businesses, founders of the new generation of successful social and environmental start-up ventures, and major VC’s who are all focused on the triple bottom line – making a bunch of money while doing something positive for the environment and society. A well respected news media editor at the intersection of green and technology will moderate this panel of innovators. Come ask our panel how you can be the change you want to see!
event::tags Panel
3:30 PM
to 4:30 PM
The Death of the Brand Website
77 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Gary Nelson
event::about It’s likely that your consumers check Facebook, Twitter, newspapers and other online sources every week, if not every day. But how many times a week are they coming to your website? Today’s brand sites do a great job of communicating a message, but what most sites lack is fresh content that keeps visitors coming back. Major brands can take a lesson from blogging sites that do an excellent job of keeping content fresh by creating stories around their products, adding video, and integrating social networks like Twitter and Facebook. This session will examine the smaller brand sites that are already starting to structure their sites more like blogs, and the audience will walk away with actionable ideas for turning their big-brand site into a place where people want to keep coming back to. The session will also explore how to carefully add on-brand community features to your site in order to your consumers a place to interact with one another and with the brand.
event::tags Core Conversation, #SXSWOrgBrandSites
3:30 PM
to 4:30 PM
The Now Revolution: Will Speed Kill Your Company?
14 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Amber Naslund
event::about Technology and social media have changed business forever. We've moved from "news cycles" and "campaigns" to always-on, 24x7 engagement where a single tweet from an influential customer can dramatically impact a company's reputation - in 5 seconds - in the middle of the night. Companies are not equipped to succeed in this environment. They must embrace the notion that speed and flexibility are critical, and that consumer expectations demand a keen balance of focus and responsiveness. They must strip away silos, overgrown business process, and friction in communication. They must hire and empower a new type of employee who is adept at pattern recognition, human relations, and immediate analysis. And they must reconfigure how they measure the success of their marketing, communication, and brand-building efforts. This presentation will outline the profile of a nimble, adaptive business that can respond to immediate threats, and capitalize on these real-time opportunities.
event::tags Book Reading
3:30 PM
to 4:30 PM
The Wonderful Things in Internet of Things
18 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Alex Williams
event::about What an exciting time we live in. The past few years have seen such a huge change in what the Internet means to us. And now we are on the verge of what almost seems magical in what we will be able to do. Most of us remember a time when a desktop was the coolest thing ever. Now, the wonder is about smartphones and iPads. But what will come of us in a world where everything is connected? How will we exist in this new world? What are some of the examples we can point to that gives us a guide to what we should be thinking about? The Internet of Things means a world where the fabric of our lives is about data and the way it connects any kind of object. In this discussion, we'll give you a tour of this new modern universe ,the wonder it holds and the dangers that come with a society supported by a deeply woven data fabric.
event::tags Solo
3:30 PM
to 4:30 PM
What Exactly Are We Doing on the Web
20 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker DL Byron, Kevin Tamura
event::about Nearly 20 years into this industry, one that we mostly just made up as we went along, it's time to ask what exactly is our craft. What do we do and how well do we do it? We'll ask questions about a professional ethos, our values, and ongoing growth from the early days to now and the future. We'd also like to point out a few things along the way, like how maybe it's time for us to have a little red sports car.
event::tags Core Conversation
3:30 PM
to 4:30 PM
Workplace Indecision: Should I Stay or Should I Go?
23 schedule::attendees
Location
Hilton, Salon A
eventtype Panel, Interactive
Speaker Elizabeth Davidz, Jayna Wallace, Jenna Marino
event::about Times are tough. Your latest "big" project went from being a Facebook-killer to yesterday's news. You scour Alley Insider each morning just to see if you still have a job. The ever-present threat of layoffs looming in the distance is enough to make anyone want to jump ship. But while your soon-to-be former co-workers are packing up for calmer waters, ask yourself why you should stay, rather than why you should go. It might not always be smooth sailing, but the potential rewards might just keep you afloat.
3:30 PM
to 4:30 PM
BRAHMS
19 schedule::attendees
Location
The Phoenix
eventtype Unofficial Music
event::about
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
event::tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
3:30 PM
to 4:00 PM
Some Community
2 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
3:30 PM
to 4:00 PM
The Spinto Band
19 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
3:45 PM
to 4:45 PM
Unprecedented: Opportunities in Digital Video
24 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Guy Gal
event::about Video is a medium, not a product. It`s the next best thing to a human interaction, but commercially it`s better, because it scales communication over time and space. The story of online video is the story of the human need to connect and reconnect. It's the water cooler effect on the web, and people are more eager to relate over a video than a book. More so, online video comes at an entry point that's a fraction of broadcast and at a production quality that's equal to. This represents an opportunity for brands and individuals to develop and own new channels of communication that consider both purpose and utility. Most importantly, video inspires us to realize the limitless potential of the web to facilitate communication that's rich in emotion. This presentation will explore the art and science of developing video content that's exclusively considered for the web.
4:00 PM
to 5:30 PM
4:00 PM
to 5:44 PM
4:00 PM
to 5:31 PM
4:00 PM
to 5:00 PM
6 Easy Ways to Produce Compelling Video (That You Hadn't Thought of Before)
51 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Steve Garfield
event::about Your video content is 50 times more likely to appear on the first page of search results than your standard text- based content, according to a recent Forrester Research report. Can you see why it's important to include video as part of your content mix? Unless you went to film school, creating videos can be a scary prospect. But the good news is that the ease of recent video innovations makes the prospect less frightening, allowing you more options than ever. Learn: * How to create videos on the fly to embed on your site or blog
event::tags Future15, #EasyVideo
4:00 PM
to 5:00 PM
Next Stage Presents Jonquil
7 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
eventtype Panel, Interactive
event::about Jonquil’s self-proclaimed “Paul Simon’s take on The Smiths” tag nails them well, however the six-piece also emcompass a level of intricacy not unlike a more subtle Dirty Projectors without the r ‘n’ b. There’s also an inclusion of a majestic summer flourish of romantic indie-pop very much in the modern tradition – similar to Beach House, Vampire Weekend or Wolf Parade. Emerging initially as the more folky end of Oxford’s burgeoning match rock scene that brought us (close friends of Jonquil and recent touring partners) Foals and Youthmovies, Jonquil have constantly evolved and morphed into a very accomplished and mature band with a now newly focused, fresh output of work.
event::tags Trade Show
4:00 PM
to 5:00 PM
Next Stage Presents Washington
4 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
eventtype Panel, Interactive
event::about She weighs half as much as her keyboard but she could punch out your Dad. Yes, she is a female singer songwriter…but she’s not shy and retreating or cute. BUT: she’s not 10 tons of slut in a mini skirt and nipple tape belly dancing on a crucifix. She’s addicted to Facebook but not like your best friend Tenille. Her voice will stop you in your tracks. It brings grown men to tears on live television (seriously). It soars, then falters, then soars again and it is full off sorrow even when it is full of joy (soft, broken, soaring, sorrow, spitting, sneering, smiling etc etc etc). And she can dance. She grew up in Papua New Guinea so she is a wild girl that knows which tree has water in it’s trunk, but she speaks French and wears couture even though she can’t afford groceries. She made a record called “I Believe You Liar” and it’s not like other records. It’s better and it’s hard to tell why exactly. They’re all pop songs but not like you think. They are really, REALLY wordy twisty complicated key changing sons of bitches that you’d have to go to music school for 6 years to play (she did) but after they’re done you can remember every chorus and every hook, and on the second listen you may be able to sing back most of the words. They are mostly about love and how love can make you feel any other emotion. She calls them sonic polaroids. "Australia, you have a new and original troubadour to lift your spirits and warm your hearts.” -Tim Finn. She’s like a rock and roll band, but not. She’s kind of like Elvis Costello. She’s kind of like Cindy Lauper. She’s kind of like Motown stuff. She’s kind of like Phoenix. She’s kind of like Tom Waits. She’s like NEW like NEVER BEFORE but… …but not. Washington is the physical manifestation of all these seemingly diametrically opposed forces. Somehow these forces have not yet created a black hole that envelops the universe. They instead created songs and a voice that in one short year have put her in every Australian home on the cover of a magazine, or on the television, or round and round in your head when your taking a shower. It’s possessed musical royalty (and I won’t say exactly who but it’s pretty impressive) and anyone else you can think of. These folks pick up the phone and invite her for a drink but she’ll only come if they’re drinking Hendricks. She was Triple J Unearthed. She’s the Vanda and Young Song Writing Competition. She’s an APRA Ambassador. She’s already touring the US and the UK.
event::tags Trade Show, #SXSWNextStage
4:00 PM
to 5:00 PM
SXSW Trade Show BLOCK PARTY
25 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
event::about Mix, mingle and have a drink courtesy of participating SXSW Trade Show exhibitors. The Block Party is the perfect opportunity to watch that new technology demo, find out more about the coolest new startup, or simply network with some of the most plugged-in people in the industry. Be sure to get there early and bring your friends, because the SXSW Block Party is one of the hottest events of the show.
event::tags Party, #SXSWblockparty
4:00 PM
to 5:00 PM
The Lounge
61 schedule::attendees
Location
Friends
eventtype Party, Interactive
event::about This party brings together interactive professionals, entrepreneurs, and enthusiasts. Join us for free food, drink, wifi hotspot and music from DJ Ostara. www.oklahomafilm.org or 800-766-3456.
4:00 PM
to 4:30 PM
Malajube
32 schedule::attendees
Location
Club de Ville
4:00 PM
to 9:00 PM
Purevolume House Badge Pickup
74 schedule::attendees
Location
PureVolume House
eventtype Unofficial Party
Speaker/Artist(s) Info
TBA at www.purevolume.com/thehouse
event::about
Badge Pick up Fri, March 11th - Tues, March 15th 4pm - 9pm
Badge Pick up Wed, March 15th - Sat, March 19th 1pm - 10pm
4:05 PM
to 4:35 PM
Josh Beech
3 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
4:05 PM
to 4:35 PM
Muchos Backflips!
10 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
4:15 PM
to 4:22 PM
4:15 PM
to 4:25 PM
4:15 PM
to 5:50 PM
4:15 PM
to 4:36 PM
4:15 PM
to 4:27 PM
4:15 PM
to 4:30 PM
4:15 PM
to 4:33 PM
4:15 PM
to 4:20 PM
4:15 PM
to 4:22 PM
4:15 PM
to 5:15 PM
Using Online Video to Build Your Company's Audience
55 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Melissa Pierce
event::about With over 24 hours of video being uploaded every minute on YouTube and over 56 hours of video being uploaded per minute to lifestreaming sites such as UStream and Justin.tv, companies are starting to use videoblogs as a way of directly reaching out to new and existing customers. This panel, full of experienced videobloggers and online video consultants, will walk through the steps of getting a company up and running in online video, including points such as: What equipment is needed, How “produced” does a company video need to be, How to get comfortable in front of the camera, What different formats are available, is streaming video more effective than a carefully produced video blog, How online video can work with assets such as an existing blog, and What is the ROI of online video for a company? The panel will also cover all of the different channels for online video that can be used by companies–from a Corporate Website to YouTube, Vimeo and lifestreaming services such as Qik and Justin.tv. By the end of this panel, companies will be able to apply what they have learned immediately and start their video blog that day. There will also be an online resource available with the panel presentation as well as articles, software and services that companies can use to make their online video presence the best it can be. The panel will also participate in a 15-minute audience Q&A session, which will allow people to address specific questions about getting started in online video.
4:30 PM
to 4:45 PM
4:30 PM
to 6:06 PM
4:30 PM
to 4:32 PM
4:30 PM
to 4:36 PM
4:30 PM
to 5:58 PM
4:30 PM
to 4:31 PM
4:30 PM
to 4:34 PM
4:30 PM
to 4:38 PM
4:30 PM
to 4:40 PM
4:30 PM
to 4:41 PM
4:30 PM
to 4:39 PM
4:30 PM
to 4:34 PM
4:30 PM
to 4:39 PM
4:30 PM
to 4:41 PM
4:30 PM
to 4:34 PM
4:30 PM
to 5:30 PM
Filmmaker's Lounge: Composer Meet Up
1 schedule::attendees
Location
Austin Convention Center, Room 17B
4:30 PM
to 5:30 PM
How to Influence an Online Revolution
23 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Amanda Coolong
event::about The way we consume content is radically changing like never before. Currently the public is bombarded with over 500 channels of premium-content, most of which it doesn't even want. The landscape is changing with the advent of high-speed Internet connections, streaming video platforms and devices like the iPad, Boxee and video-enabled smartphones, consumers can truly enjoy their entertainment experience when, and where they want it. Join those at the forefront of live Web TV as we explore this new age of entertainment and the unique opportunities it offers for engaging audiences.
event::tags Future15
4:30 PM
to 4:55 PM
Kacy Crowley
12 schedule::attendees
Location
The Ghost Room
eventtype Unofficial Music
event::about
Part of Frog Music Licensing Showcase
4:30 PM
to 5:30 PM
Lovett
6 schedule::attendees
Location
The Phoenix
eventtype Unofficial Music
event::about
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
event::tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
4:30 PM
to 1:30 AM
Frog Music Licensing Showcase
85 schedule::attendees
Location
The Ghost Room
eventtype Unofficial Party
Speaker/Artist(s) Info
4:30PM-4:55PM Kacy Crowley
5:10PM-5:35PM San Saba County
5:50PM-6:15PM Leatherbag
6:30PM-6:55PM Golden Bear
7:10PM-7:35PM Wiretree
7:50PM-8:15PM Dan Dyer
8:30PM-8:55PM Sahara Smith
9:10PM-9:35PM Cowboy & Indian
9:50PM-10:15PM Zookeeper
10:40PM-11:05PM The Lemurs
11:20PM-11:55PM Sunset
12:10AM-12:35AM The Great Nostalgic
12:50AM-1:15AM Followed By Static
event::about
Come to see some of the amazing artists available for licensing to film, TV, and commercials through Austin-based Frog Music Licensing! FREE! Or just come to see a killer show! Producers, directors, advertising folks: one stop for both master & publishing rights for everyone on the bill...
event::tags free food
Website www.frogmusiclicensing.com
4:40 PM
to 5:10 PM
Like Diamonds
6 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
4:40 PM
to 5:10 PM
Megafauna
13 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
4:45 PM
to 5:45 PM
Video Analytics and the Future: Mastering the Data-Stream
23 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Greg Duffy
event::about The challenge of the future is not data gathering but analysis, trying to make sense of what the tidal wave of information actually means. Dropcam's live 24/7 streaming with DVR, paired with social tools offers a new way of user engagement and data analytics. This and other new technologies allow for much finer grained analysis for data streams, turning previously unusable elements like webcam generated latent video into incredibly rich insights. New uses with streaming media offer new data and analysis that didn't exist before.
5:00 PM
to 6:00 PM
1UP! Games for Change
16 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Brynn Evans, Buster Benson, Jude Ower, Sizhao Yang
event::about Me: So you want to save the world, right? You: Totally. What's your plan? Me: We build an app that uses game design to motivate people to do good: conserve energy, change their behavior, etc. You: Perfect. Let's copy Foursquare! Points, badges — people love that shit. Me: Be careful — games can be gimmicky. Points and badges are only a superficial aspect of what makes Foursquare successful. Plus, they quickly tire on you. You: Huh. Me: I'm not talking FarmVille either. It's not about games for the sake of games, but thinking about how to use different game mechanics, how they are right for different audiences, and in different social contexts. Some users want to play for the sake of playing; others like competition; still others like to work together. You: Got an example? Me: I was recently part of a design challenge for reducing paper cup waste. We wanted to get people involved in saving trees without forgoing their morning cup o' joe. But the solution won't be another reusable mug — people forget those all the time. Instead, we tried to change behavior using a game. We'll explain more on the panel but you get the idea. You: So the Drive Less Challenge to encourage alternatives to driving alone is another example? Me: You got it! The goal of this panel is consider a variety of games and game aspects for the design of a common good. And to think about how the user base and social dynamics of the community affect the decision to pick one kind of game over another.
5:00 PM
to 6:00 PM
Building School 2.0: Creating the Schools We Need
25 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Chris Lehmann
event::about SXSW explores the ways social media has profoundly changed nearly every facet of society from government to commerce to dating and friendship. Despite incredible societal change, K-12 education has remained largely unchanged. Every day, students leave their smartphones and laptops at the schoolhouse door. As a result, students, parents and teachers feel a powerful disconnect between the time students spend in school and the lives they live outside of it. If school is to remain a vital piece of young people's lives - and our society - it must evolve to help students thrive in our changing world. This is the notion behind School 2.0. But what will these new schools look like? What are the philosophical ideas that form it? How can we marry the best of what we know about teaching and learning with the use of 21st Century tools to create schools that are engaging, caring, and relevant places of learning for everyone involved? The story of the Science Leadership Academy, a progressive, inquiry-driven, project-based 1:1 laptop public high school will frame this presentation. Conceived as a partnership between the School District of Philadelphia and The Franklin Institute, SLA is considered to be one of the pioneers of the School 2.0 movement and has been recognized as an Apple Distinguished School in 2009 and 2010, has been written about in many publications including the Philadelphia Inquirer, Edutopia Magazine and EdWeek and has been featured in the PBS documentary Digital Media: New Learners for the 21st Century.
5:00 PM
to 6:00 PM
Business of Monetization of Online Video
22 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Brad Murphy
event::about It's true, you can make money with Online Video! Learn the secrets of internet television company Revision3, and how its chief revenue officer Brad Murphy built the company's unique monetization model. Learn the details of how he convinced more than 100 advertisers, including Ford, Netflix, GoDaddy, and HP to support Revision3's shows, along with tips and tricks to help you build an effective sponsorship program. Revision3 produces and distributes 25 shows delivering 42 million monthly views and an extremely loyal and engaged audience. With 99% unaided recall for 1+ sponsor and 55% of Revision3 viewers having purchased a product or service, Revision3 has found a way to profitability by effectively bringing sponsors into content.
5:00 PM
to 6:00 PM
Can Crowdsourcing Save Classical Music?
13 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Indira Etwaroo, Drew Denbo, Graham Parker, Joshua Gindele
event::about Classical musicians have always enjoyed a close relationship with their audience, one that is well understood in the traditional context of performance. However, with the growth of social media and an ever-increasing number of people listening to music online, that relationship is changing. How will this transformation affect classical music artists and their audience? In a blog post earlier this year, New Yorker music critic Alex Ross wrote of the continuing downward trend in the consumption of classical music by Generation X. While classical music listening in other generations has tended to increase as people approach middle age, Gen Xers are showing a precipitous decline in interest. He writes, “Every classical organization in America should print out this graph, pin it on the bulletin board, and ponder what is to be done.” Could attracting wider participation in classical music from a broader and younger audience online be the key to preserving the genre? The panel discusses this question in the context of several projects, including The YouTube Symphony, The Royal Opera House’s “Twitterdammerung,” The Greene Space’s Battle of the Boroughs and the Orpheus Chamber Orchestra’s Project 440, with an eye not only to what works and what doesn’t, but to how these projects can be adapted to support music and the creative process.
event::tags Panel
5:00 PM
to 6:00 PM
Career Longevity: Build Your Brand The Rockstar Way
39 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Allison Hemming, Nicholas Butterworth
event::about "I can work 'til I'm dead," is the unfortunate battle cry of digital workers from Millennials to Gen Xers. These days, we can expect to hold at least 10 jobs, have 3 career changes and get laid off twice before we retire. That's a whole lot of career change coming our way—and after the worst recession since the Depression, expect it to get worse before it gets better. How do you sustain? That's what career expert, Allison Hemming will deliver in her presentation, "Career Longevity: Build Your Brand the Rockstar Way"—so you don't burn out or fade away. From "Remembering your Fans (and Personal Brand)" to "Always be Producing," Hemming will take you through the roadmap to manage your career for the long-haul. And through the lens of rock legends from Bruce Springsteen and Bono to Thom York and David Byrne, motivate you to be intentional, adaptable and accountable so that your career is sustainable. Powered by a DJ spinning rock classics, Allison Hemming will deliver a fresh, irreverent, and informative presentation that will put you on track to have the rockstar career you deserve that's guaranteed to last decades into the future.
event::tags Core Conversation, #RockstarCareer
5:00 PM
to 6:00 PM
Closing Speaker: Bruce Sterling
139 schedule::attendees
Location
Austin Convention Center, Ballroom D
5:00 PM
to 6:00 PM
Connected Devices, the Cloud & the Future of Music
45 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
event::about Discovering and listening to music today is a fragmented experience. Most consumers discover in one place, purchase in another, and listen somewhere else. While iTunes remains the dominant way people buy and organize their digital music collections, on-demand music services like Rdio, MOG and Spotify are creating new ways to discover, play, organize, and share music. The wide-spread adoption of smartphones and connected devices, along with the growing ubiquity of wireless networks, has increased the promise of music-in-the-cloud, but are consumers ready to give up their iTunes and owning their music outright? While, early adopters and music enthusiasts are latching on, what will it take for the mainstream to shift their thinking? This session will explore how connected devices and cloud services will affect the way consumers find and buy music going forward.
5:00 PM
to 6:00 PM
Creating a Unique Social Experience
47 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Aaron Bollinger, Alan Wolk
event::about "What is good social strategy" is fundamentally changing. Instead of everyone wanting to match competitor's social strategy (they have a blog & facebook so I should have a blog & facebook), we should be creating unique social experience that differentiate us from competitors. Apple wants their products to be unique from other computers and Abercrombie wants their shopping experience to be different from other stores....Why shouldn't we want social experiences to be different enough from competitors that the experience itself becomes part of the brand? Powerful example = NBC's O&O local TV stations where they swapped out comments on news articles for a custom feedback system where people register their mood for how an article makes them feel. This exponentially increased interactions and gave people a new way to find local news. Instead of browsing random categories like "around town"; NBC visitors find "news in my city that people are laughing at" or "news...people are furious about". The unique interactions have rocketed NBC's numbers in a commodotized space (same boring stuff on ABC, CBS, local newspaper, radio) In just 12 months they DOUBLED registered users to 12 Million and TRIPLED traffic in an industry that is lucky to get a 10% increase: http://bit.ly/bd2dpD
event::tags Core Conversation, #uniquesocialexperience
5:00 PM
to 6:00 PM
Cryobank.com Connecting Your Enterprise to the Web
1 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Al Partridge, Henrik Helgesen, Scott Brown, Michael Buffington
event::about Think selling products online is hard? Try selling genetic material on the web. California Cryobank, the world's largest sperm bank, did just that. With the help of ISITE Design and Western Computers, California Cryobank became the first cryogenics company to sell vials online. Through thoughtful systems integration and an ingenious marketing Cryobank.com's donor catalog has become wildly popular. Features like Celebrity Look-a-Likes have been featured on the Today Show and The Colbert Report. In this panel we will talk about the pitfalls and advantages to selling your unique product online.
event::tags Panel, #cryosxswi
5:00 PM
to 6:00 PM
Curb Your Experience: Pushing the UX to Extreme
59 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Jenine Lurie
event::about “You have to start with the most complex, and find a simple solution. Then you have to make it work.” – IM Pei The critical path to excellent usability design begins with a fundamental understanding of how an application or interface is broken. In a variety of ways, UX designers take their cues from organizations like Consumer Reports which for example, use machines and robotics to repeatedly pound luggage to test for durability with the overall objective to try to make it rip, tear or break. UX engineers persistently attempt to ‘break’ the application, by often pushing it to its most extreme edges in order to find a solution for the fix. This presentation will extend beyond the physical design, Web or digital application interface and venture out into the world of human interactions and interpersonal communications, the original source where all interaction is based and inspired. The presentation will use video clips from the comedic series, Curb Your Enthusiasm, where Larry David, the protagonist of the show is shown to persistently test, provoke and extreme push society and conventional behavior to humorously illustrate where human interactions are broken and ways that they can or (why bother?) be fixed.
event::tags Solo, #CurbExperience
5:00 PM
to 6:00 PM
DIY Online Workshops: Best Practices and Worst Mistakes
16 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Bryce Longton, Michelle Ward
event::about You're brilliant, and you have something to say, damn it. This presentation will discuss the ins and outs of starting your own online workshop/class/seminar -- how to market it, what to charge for it, and how to make a super-charged kick ass course that people will want to take. We'll discuss the different ways to deliver amazing content in a workshop format, what kinds of interaction works best, and we'll give you tips on how to parlay your online course into an in-person gig (if that's the sort of thing you're after).
event::tags Dual
5:00 PM
to 6:00 PM
Groans, Grunts, and Cries - Voiceover Relationships in Gaming
3 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Michael Sinterniklaas, Stephanie Sheh, Kris Brown
event::about While sharing the ultimate goal of crafting a real and rich world, the directors, producers, and actors may have needs that are not always in sync. We'll cover useful reminders and tips, and discuss how simply shifting our perspective by understanding other's needs can help us do our own jobs better.
event::tags Panel
5:00 PM
to 6:00 PM
How Digital Media Drives International Collaboration in Music
15 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Troy Campbell, Stephen Averill, Gunnar Madsen, Farb Nivi, Russell Raines, Russell Rains, Gregg Perry
event::about The House of Songs is an Austin, TX based project focusing on musical creativity through international collaboration. The House has been operating since September 2009 and has provided the foundation for creative collaboration between some of the strongest Austin and Scandinavian songwriters. Through these experiences, the participating songwriters have created numerous potential relationships and have attained unique experiences benefiting their musical careers. This panel will discuss how digital media influences these collaboration efforts in the present and in the future. The conversation will also cover current trends in this area, challenges artists face in developing and expanding their audience, how artists today can succeed in procuring worldwide digital revenue, and ultimately emphasize the need of having this conversation.
event::tags Panel
5:00 PM
to 6:00 PM
How Digital Music Drives International Collaboration in Music
2 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
event::about The House of Songs is an Austin, TX based project focusing on musical creativity through international collaboration. The House has been operating since September 2009 and has provided the foundation for creative collaboration between some of the strongest Austin and Scandinavian songwriters. Through these experiences, the participating songwriters have created numerous potential relationships and have attained unique experiences benefiting their musical careers. This panel will discuss how digital media influences these collaboration efforts in the present and in the future. The conversation will also cover current trends in this area, challenges artists face in developing and expanding their audience, how artists today can succeed in procuring worldwide digital revenue, and ultimately emphasize the need of having this conversation. LEVEL: Intermediate
event::tags Interactive Crossover
5:00 PM
to 6:00 PM
Next Stage Presents The Boxer Rebellion (acoustic)
17 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
event::about Join The Boxer Rebellion on Next Stage for a special acoustic performance you won’t see anywhere else! “What’s past is prologue…” With all that’s befallen them, London-based quartet The Boxer Rebellion have a history that reads like a grand, intricately woven design. For a band who have been together almost ten years – during which their first (and, to date, only) label went bust shortly after their debut release and a key member had a near-death experience – such fluctuating fortunes would surely see most bands imploding in frustration. So what marks The Boxer Rebellion out from the rest? How have they endured in relative obscurity, held down day jobs to self-release a follow-up, and arrived at a kind of renaissance so far down a jagged career path? Well, one could point to the quality of the songs or the almost wanton uniqueness of their sound, but that would be remiss – they’ve always had the talent. Perhaps it could be faith in their own abilities – a bloody-mindedness that refused to go away? Not so – every band that has ever existed (or not) tends to think they’re the reincarnation of The Beatles. The simple fact is, the reason The Boxer Rebellion have endured thus far resides in a single word, a concept that was the insignia of their second album: Union. “We’ve always been a band that’s had a sense of seclusion, which has helped us extract the essence of what we are as a unit,” guitarist Todd Howe reveals of their working process, a point succinctly and wryly punctuated by frontman Nathan Nicholson: “I think if we were solo artists, we’d have all quit by now.” It’s this sense of alliance that has allowed The Boxer Rebellion to navigate a path beset with industry indifference and financial hardship to forge a career that has set industry landmarks from the base materials of undeniable talent and a cast-iron will. One such landmark came in the band’s recent live appearance on the silver screen in Going The Distance, a Hollywood feature film starring Drew Barrymore. In the movie, the band play themselves and effectively superimpose their name into the popcorn-chomping eyes of movie-going audiences throughout the world – performing two tracks from the Union LP (‘Evacuate’ and ‘Spitting Fire’) while also providing an original song, ‘If You Run’, for the film’s finale. All this on the back of a chance encounter with film industry spotters at a showcase in LA, who were so impressed with the band’s sold-out performance at The Troubadour, they promptly nudged the film’s director, Nanette Burstein, to make them the movie’s musical focal point. Since then, the band have found themselves attending red-carpet premieres in Los Angeles and London (in a location literally around the corner from where two of the band used to work in a shoe shop), before launching into a packed-out 20-date US tour in September 2010. Having self-released and virtually self-financed the follow-up to debut Exits, the band’s Union LP saw them make history by becoming the first unsigned band to enter the US Billboard 100 Albums Chart (no. 82) on digital sales alone. By the end of 2009, iTunes US declared Union their Alternative Album of the Year. A fitting climax to a year of toil and tussle, after this The Boxer Rebellion were primed and ready to embark on their third studio record. Enter producer Ethan Johns (Kings of Leon, Ryan Adams, Ray LaMontagne), whose unorthodox approach to recording became the perfect foil to the Boxer Rebellion’s almost tunnel-vision creative perseverance. The result of this dynamic – and the first album The Boxer Rebellion have handed over to a single producer – is the forthcoming breathtaker that is The Cold Still, an album that might never have seen the light of day from a band of lesser conviction. They have taken the trials of their formative years and built themselves a future that glows from the resurgent embers of the determination that refused to be extinguished all those years ago, and burns ever brighter still. For The Boxer Rebellion, what’s past is their prologue. Here’s where their story truly begins…
event::tags Trade Show, #SXSWNextStage
5:00 PM
to 6:00 PM
Rebranding: Tales of a New Identity
25 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Christian Dwyer, Maureen Sullivan
event::about Strength of brand is potentially just as powerful as the product itself. In this discussion, we'll talk about the ups and downs to refreshing a major brand and share opinions on when and why it's appropriate to create a new identity.
event::tags Core Conversation, #MQidentity
5:00 PM
to 6:00 PM
Right Brain to Left: Art of Persuasive Presentations
51 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker John Harne
event::about Why do so many creative professionals in the interactive design and agency business struggle to sell their concepts, executions and creative work to the business decision makers. What are the potential issues of communicating concepts containing emotion and aesthetic content to analytical thinkers. How are some creative professionals able to sell just about anything to their clients. John Harne is the Executive Creative Director for Definition6. With over 20 years of interactive experience he began his career as an artist and animator and has successfully lead several of the largest interactive agencies since 1998. His team recently won Adage Small Agency Campaign of the Year with the viral“Coke Happiness Machine”. His experience with leading creative presentations for a wide variety of media spans identity projects like the WebMD identity to 50 million dollar accounts like Virgin and TheHomeDepot to film projects for TLC and Matchbox20. Just last week he showed a major hotel how his team would transform their brand through creative consumer insights. He credits the win to building part of the concept in an iPad application and handing it to the clients during his pitch. In this presentation he will give concrete and examples of how to pitch ideas to boards to games to campaigns and how to ask for the business. Learn some valuable techniques to understand the prospective client, how to read the room and how important story-telling is in the process of creative presentation.
event::tags Core Conversation, #JohnHarne
5:00 PM
to 6:00 PM
Score! How Sporting Events Have Advanced Broadcast Technology
10 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Mark Taylor
event::about Millions of people all over the world watched this year's World Cup matches. For the first time, people flocked not just to bars or living rooms, but their desktop. Thanks to advances in broadcasting technology brought on in no small part by the sports broadcasting industry, viewers saw the action and could even begin to customize their viewing experience online in HD. Level 3 provided end-to-end support to broadcasters around world to help enable that event delivery from signal capture to consumption. What do events like this mean for the future of broadcasting? Have we reached a turning point for the mainstream adoption of live online events? What are technology partners and enablers like Level 3 doing to advance what's possible? From the Super Bowl to the Tour de France to the World Cup, major sporting events have been the catalyst for significant developments in broadcast technology. And along the way, Level 3 Communications has worked with these broadcasters to push the envelope of what's possible - from uncompressed HD to 3D delivery to iPhone streaming. Mark Taylor will discuss specific examples of how sports broadcasters and their technology partners have helped advance technology in broadcast delivery as well as the role Level 3 has played in the process each step of the way, working with broadcasters and content owners to push the boundaries of what's possible in event delivery.
event::tags Solo
5:00 PM
to 6:00 PM
Selling Services or Products to Musicians
11 schedule::attendees
Location
Hilton, Salon A
eventtype Panel, Interactive
Speaker Noah Dinkin, Alexander Ljung, Diana Garcia, Lee Hammond
event::about Many web companies target the musician community for their first (and sometimes only) segment of users. Sometimes this works and the company is a success within the music space. Sometimes early traction with musicians is elusive and the company is forced to pivot to target a different customer base. This panel looks at why targeting musicians might be a good or bad idea, and how to be effective if you decide to do it. Panelists will include companies who have started and stayed within the music space as well as companies who have switched from music to another vertical. Some other important questions to consider: Should you think of selling to musicians more as consumers, prosumers, or small businesses? Is a one-time purchase, subscription, or advertising revenue model better when targeting musicians?
event::tags Panel
5:00 PM
to 6:00 PM
Speaking to Geeks
6 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
event::about Being geek is “in” today but how do companies and marketers talk to these currently-hip-but-not-hipsters and become part of the pop culture landscape themselves? Representatives from the pillars of geekdom: anime, comics, videogames and films share how they use social marketing to reach and win over the smart and the skeptical and reap the benefits of nerd word of mouth.
event::tags Panel
5:00 PM
to 6:00 PM
Steve Krug Explains It All for You
96 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Steve Krug
event::about Nowadays, Steve (Don’t Make Me Think) Krug is fixated on getting everyone to do their own usability testing. It’s almost sad, really. Bordering on an obsession. And it *would* be sad, except for the fact that usability testing turns out to be the best thing anyone can do to improve a Web site (or Web app, or desktop app, or iPad app—you get the idea) that they’re working on. Last year, he boiled down everything you need to know to do your own testing into 162 pages in his second book, Rocket Surgery Made Easy. Now, for people who haven’t got two hours to read a really short book (with lots of illustrations), he’s going to boil it down into a SxSW talk…complete with a live demonstration. You’ll leave the room ready—and eager--to start testing.
event::tags Solo, #skrugSXSW
5:00 PM
to 6:00 PM
SXSW Accelerator: Social Media & Social Networking Finalists
19 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
5:00 PM
to 6:00 PM
Taming the Monkey Mind: Yoga and Creative Focus
27 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Christa Avampato, Jennilyn Carson
event::about The perfect way to wrap-up your SXSW experience: a lively and carefree conversation about how yoga can help you easily access your creativity and imagination at will. We all know this feeling of being under the gun with a deadline, needing to access our most creative ideas at a moment's notice. When we really need our creative muse to show up, she somehow has the uncanny ability to hide like a needle in a haystack and then show up at 3:00am as we bolt upright out of bed, making our way in the dark to scribble down the ideas she's handed to us. For too long we've accepted that's just the way creativity and imagination work - unpredictably. Yoga - physical postures, breathing techniques, and visualization - helps us tap into our imaginations at will and with ease, exactly when we need them. A regular yoga practice keeps our minds sharp, helps us make connections between seemingly disparate bits of information that may otherwise go unnoticed, and imagine solutions to complex challenges. It gives us a way forward. This session is helpful for everyone who needs to tap into their own creativity on a regular basis - from performers to programmers, in all mediums.
event::tags Core Conversation, #creativitynow
5:00 PM
to 6:00 PM
The Democratization of Music Education
5 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Justin Noormand, Tony Howlett
event::about From the walkman to the iPod, music has long thrived in the mobile medium and now the merging of music and wireless phones is a reality. Thus far mobile music has been controlled by only a few companies and the creation of music applications has been limited to those with technical resources. But new mobile applications and social networking technology is extending more control and power to musicians and music teachers. These apps are making it easy and profitable for musicians to share their experience and knowledge with consumers, students and the up and coming talent in the music world. This discussion will cover the democratization of learning music via the phone, what this means for the music industry, the issues to overcome and examples of these emerging applications that give more power to the people.
event::tags Core Conversation, #ingz
5:00 PM
to 6:00 PM
Voices From The HTML5 Trenches: Browser Wars IV
106 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
event::about The term HTML5 now refers to the much-hyped kitchen sink of the web. It covers *everything* including things not officially part of the HTML5 specification. Yet "HTML5" is now the catch phrase to describe the new wave of platform competition on the web, and browser vendors vie to outdo each other on benchmark tests touting compliance and performance. Every major browser vendor -- Apple, Opera, IE, Chrome, and Firefox -- will have a significant browser release by SxSW 2011. Microsoft's recent IE9 press event suggests that they are "all in for HTML5." So if all of us browser vendors are "all in" for HTML5, what does this mean for web developers? And what's up with the dirty marketing buzz around tests and demo pages? This panel will expose the areas where we browser vendors cooperate as well as compete, and will push on the painful spots where we seem to disagree. We'll bring every major browser vendor to the table, and talk about open video on the web (and video codecs), what this all means to Flash, APIs (including contentious ones, like databases), CSS (including once hot areas like fonts) graphics, SVG vs. Canvas, WebGL, Device APIs, and security. This browser wars panel will be less like Inside Baseball, and more about the practical issues confronting web developers today. We'll poke at the raw spots that browser vendors need to discuss. As always, audience participation will account for a substantial chunk of time.
event::tags Panel, #browserwars
5:00 PM
to 8:00 PM
Asleep SXSW Invisible Records / Austin Music Foundation Pre Party
23 schedule::attendees
Location
Momo's
eventtype Unofficial Music
event::about
Kick off your SXSW and learn from these indie music luminaries as they share tips, secrets, and strategies to help bands more creatively and effectively promote themselves in today's DIY music business climate. Note: venue is subject to capacity restraints. Admission on a first come, first serve basis.
Free party hosted by Martin Atkins of Public Image Ltd., Killing Joke, Ministry, Nine Inch Nails, Pigface / Invisible Records / Tour Smart. More info available at http://partysmart.eventbrite.com/
5:00 PM
to 7:00 PM
Ghosts Along The Brazos
5 schedule::attendees
Location
Cafe Medici
eventtype Unofficial Music
event::tags happy hour, U of T campus, nederland, colorado, folk, bluegrass, indie rock, acoustic
Website http://www.caffemedici.com/
5:00 PM
to 5:30 PM
Rich Aucoin
13 schedule::attendees
Location
Club de Ville
5:00 PM
to 2:00 AM
kNERD Launch Party
104 schedule::attendees
Location
Skinny's Ballroom
eventtype Unofficial Party
Speaker/Artist(s) Info
6:00 Birds & Batteries
7:00 The Boxing Lesson
8:00 Lost In The Trees (one of NPR's favorite new bands of 2010)
9:00 Black Books
10:00 Lacuna Incorporated
11:00 The Authors
12:00 Twin Tigers
1:00 Not In The Face
event::about
kNERD.COM Launch Party
Come have some free drinks and live music with us!
Skinny's Ballroom (used to be Club 115)
5pm - 2am
115 San Jacinto Blvd, Austin TX
Click "Attend" for this show at
www.knerd.com/bands/knerd
to receive free drink tickets.
NO BADGE REQUIRED
***drink tickets are limited. Arrive early to receive your tickets.
event::tags free drinks
Website http://www.knerd.com/bands/knerd
5:00 PM
to 7:00 PM
Mobile Social SXSW 11
41 schedule::attendees
Location
Brush Square Park, West Tent
eventtype Unofficial Party
event::about
We're back in Austin, riding, blogging, partying. Please to ride with us and have a good time. Meet at Brush Square Park, across the street from the Convention Center
5:00 PM
to 8:00 PM
Party: Smart with Martin Atkins
41 schedule::attendees
Location
Momo's
eventtype Unofficial Party
Speaker/Artist(s) Info
Martin Atkins, Invisible Records, author of TOUR: SMART
Julie Neihoff, Constant Contact e-newsletter provider
Asleep
One-Eyed Doll
event::about
Kick off your SXSW week with Austin Music Foundation, Constant Contact and special guests Martin Atkins and the Memphis Music Foundation.
AMF brings you an event you won't want to miss. Part party, part music biz seminar, you'll gain knowledge about promotional strategies from Martin Atkins, author and music industry DIY expert, and Julie Niehoff, Senior Development Director with Constant Contact.
Music by Asleep (Youngstown, OH) and One Eyed Doll (Austin).
Complimentary food. Free to attend.
RSVP to http://partysmart.eventbrite.com/
TOUR:Smart and Break the Band author Martin Atkins
was a member of Public Image Ltd and Killing Joke, has contributed to Nine Inch Nails and Ministry and founded industrial supergroup Pigface, The Damage Manual, and Murder Inc. Martin is a producer, drummer, documentary film maker, DJ, professor and most recently started his own entrepreneurial school, Revolution Number Three. He has been organizing, booking, and managing multi-band package tours for over a decade.
Julie Niehoff is Senior Regional Development Director with Constant Contact, an email newsletter provider. She will speak about the benefits of email marketing and how bands can use email newsletters to keep in touch with fans and market themselves more effectively.
event::tags free food, educational, live music
5:00 PM
to 8:00 PM
Party:Smart
40 schedule::attendees
Location
Momo's
eventtype Unofficial Party
event::about
austin music foundation + memphis music foundation present:
PARTY:SMART
MARTIN ATKINS' SXSW KICK OFF PARTY
Kick off your SXSW and learn from these indie music luminaries as they share tips, secrets, and strategies to help bands more creatively and effectively promote themselves in today's DIY music business climate.
IN THIS FREE EVENT, you will learn:
• NEW STRATEGIES FOR SUCCESS
• how to create offline word of mouth
• how to use email marketing to reach your fans
• rock 'n roll from a 15' robot
• promotion strategies and more....
5:10 PM
to 5:35 PM
San Saba County
11 schedule::attendees
Location
The Ghost Room
eventtype Unofficial Music
event::about
Part of Frog Music Licensing Showcase
5:15 PM
to 6:15 PM
In Web Video, Can Quality and Scale Coexist?
13 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jason Liebman
event::about Web video isn’t a fading fad; consumers are watching and searching for more media online than ever before. Only five years in, YouTube is the second largest search engine and 4th most visited site overall. As YouTube and other online video destinations become resources for finding information, web video creation needs to dramatically scale at the same time to produce reliable, quality content. In the past, web video has largely been limited to production quality or user-generated content, resulting in expensive or low-quality content. Now there’s a new breed of content creators trying to address consumer demand by scaling content creation with search-driven content production. Scaling content creation doesn’t need to mean a mediocre product or big budgets. This session will show you how content creators can use new technologies and processes to make sure that quantity doesn't overrides quality in web video.
event::tags Future15, #scalinghqcontent
5:15 PM
to 5:45 PM
Empires
7 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
5:15 PM
to 5:45 PM
The Luyas
11 schedule::attendees
Location
Emo's
eventtype Unofficial Music
event::about
GigMaven presents: The Ides of March Day Party
From the quirky, dreamy melodies of The Spinto Band, to the raucous charm of Brooklyn's MiniBoone, GigMaven will bring the party to Emo's all day from noon to six. Our party will feature bands from Chicago, New York, LA, Austin and more.
GigMaven is an online platform that connects professional musicians with live music venues and allows them to book gigs online. Our site features over 10,000+ musical artists and 3,000+ live music venues in the United States, many of which are located in the NY, LA and Chicago metropolitan areas.
thanks to: Ariel Publicity/Cyber PR, Brasil Music Exchange, Emergenza, Hello Music and Songtrust
5:30 PM
to 6:55 PM
5:30 PM
to 5:37 PM
5:30 PM
to 6:34 PM
5:30 PM
to 6:30 PM
What We Really Want In Web TV
13 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jim Funk
event::about The fight to define the future of the living room is heating up, with Internet-enabled televisions and devices serving as the next battle ground. Yet as more devices and companies enter the fray, the question that has yet to be answered is exactly how much of the Web consumers actually want on their televisions. The ability to stream movies, webisodes, and archived television series have proven popular, but do we also want email, web browsing, and other full internet capabilities enabled? Companies are racing to add expanded features and capabilities to their Web TV devices, but are they doing so at the expense of simplicity for consumers really want? In this panel we will discuss the future of web TV, both in content and hardware, and assess where the industry currently stands and where it is headed in the future. What web content do consumers want on their televisions? Is cable cutting really a viable option for mainstream viewers, and what will the relationship between cable, isp, and content providers with Web TV companies look like? Or will Web TV simply be part of a larger vision of the universally accessible digital locker?
5:30 PM
to 6:30 PM
The Lonely Forest
20 schedule::attendees
Location
The Phoenix
eventtype Unofficial Music
event::about
Baeblemusic Takes On Texas: Presented By Lexus, MOG, and ROKU
NO BADGE REQUIRED - FREE AND OPEN TO THE PUBLIC
event::tags SXSW, Baeble, Baeblemusic, The Phoenix, Mog, Roku, Lexus, The Holidays, Evan Voytas, Brahms Lovett, Free Music, concert, party
5:30 PM
to 7:30 PM
Howdy Texas Happy Hour
47 schedule::attendees
Location
Stubb's
eventtype Unofficial Party
event::about
Featuring Stubb’s BBQ, while it lasts, and short sets by:
Gary Clark, Jr. (Austin) www.garyclarkjr.com
Ginn Sisters (Austin) www.theginnsisters.com
Dale Watson (Austin) www.myspace.com/dalewatson
5:45 PM
to 6:45 PM
Video's Second Coming: Making It Social
31 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker David Slater
event::about Well over 90% of people who shoot video with a camcorder, point & shoot, or mobile device do nothing with it. This video, orphaned and sad, longs to be shared and loved. Today video on the web is still largely stuck in a non-interactive, non-social networked, broadcast-like "I post footage and you can view it" world. Basic commenting, metadata, and tagging of entire video clips provide rudimentary social capabilities, but new enabling technologies are required to make video truly a shared experience. As the cost, scale, and responsiveness of cloud computing converges with maturing social networks, the underpinnings are now in place to develop the kinds of systems required to make working with video fast, widely accessible, and collaborative. Letting users share not only movies, but the source files as well, co-editing across two or more creators, remixing of trusted associates already published content, automated frame-accurate (rather than entire movie) tagging, and auto-creation of context-specific metadata are just some of the possibilities these new systems could enable. This session will explore the current state of online video in the realm of social networking; why so few ever take their video off the device on which it was shot; the benefits of further enhancing shared experiences with video; and the tools, technologies, and behaviors required to allow video to be a standard communication tool in social media.
5:50 PM
to 6:15 PM
Leatherbag
21 schedule::attendees
Location
The Ghost Room
eventtype Unofficial Music
event::about
Part of Frog Music Licensing Showcase
6:00 PM
to 7:40 PM
6:00 PM
to 7:00 PM
SXSW Accelerator: Awards Ceremony
18 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
6:00 PM
to 7:00 PM
WTF with Marc Maron - Live Podcast Taping
5 schedule::attendees
Location
Esther's Follies
event::about Marc Maron brings his critically acclaimed podcast from his garage in Los Angeles to our stage in Austin, TX. WTF is a comic on comic interview, whose topics often include the arc of the interviewees career, shared past experiences, and current affairs.
6:00 PM
to 7:00 PM
HP Happy Hour
23 schedule::attendees
Location
HP Mobile Park
eventtype Party, Interactive
event::about Join HP for a free daily happy hour at the HP Mobile Park
event::tags Party
6:00 PM
to 7:00 PM
The Interactive Awards Pre-Party
125 schedule::attendees
Location
Hilton Hotel
eventtype Party, Interactive
event::about Join us for appetizers and drinks preceding the official SXSW Interactive Awards Presented by Adobe ceremony. Meet and mingle with industry professionals, get a glimpse of the Interactive Awards finalists on the red carpet and guess which finalists will go home with the coveted trophy.
event::tags All ages, Party, #sxswinteractiveawardspreparty
6:00 PM
to 7:00 PM
Birds & Batteries
18 schedule::attendees
Location
Skinny's Ballroom
eventtype Unofficial Music
event::about
Part of the kNERD Launch Party
Website http://www.knerd.com/bands/knerd
6:00 PM
to 6:30 PM
J. Roddy Walston and the Business
36 schedule::attendees
Location
Club de Ville
6:00 PM
to 12:00 AM
Calyp Casa Tues. Our House Your House! Cocktails, Music, Friends!
33 schedule::attendees
Location
IcenHauer's
eventtype Unofficial Party
event::about
BLUE CALYPSO PRESENTS:Calyp Casa Tuesday
Our House Your House
Come hang at our place. Drinks are on us!
This is THE Shindig dedicated to the interactive, social loving , tech savy, sxsw party goers! Guests 21+ Admission is free, but you must be a Calyp Endorser to gain a wristband for access. Check out this Calyp how to video http://www.youtube.com/watch?v=Djjaq9sofKk
Calyp is available at
www.Calyp.com
iTunes and Android Market
-Skip the wristband line!
-Pick up your wristband in advance
-Visit us at SXSW Trade Show
-Stall #'s 415/514 and pick up your wristband in advance.
We're giving away PRIZES for love! Socialize!
Hashtag: #Calypwww.BlueCalypso.com www.Calyp.com
event::tags Free Booze, Swag, Music
6:00 PM
to 11:30 PM
Waggener Edstrom Worldwide Presents: The Social Saloon
28 schedule::attendees
Location
Malverde
eventtype Unofficial Party
Speaker/Artist(s) Info
The Head and The Heart
Texas Rollergirls
DJ Marco Collins
The Young Evils
event::about
Tasty treats. Live music. Big brains. Each is yours for the taking at The Social Saloon, where the most creative minds at SXSW Interactive shake hands, make friends and nosh on handcrafted food and drink.
Hot breakout band of the year The Head and the Heart kicks out the jams on this most buzz-worthy of nights.
Rock'n'Rollerderby legends the Texas Rollergirls demo their Flat Track skills at the front door while DJ Marco Collins and special guests The Young Evils get the party started inside.
Waggener Edstrom Worldwide (WE) is your lucky host, and WE wants you there. With digital-age communication strategies and award-winning products at your service, we ask a simple question: What can WE do for you?
Website http://wedig.it/
6:15 PM
to 7:42 PM
6:30 PM
to 7:03 PM
6:30 PM
to 8:05 PM
Taken By Storm: The Art of Storm Thorgerson and Hipgnosis
8 schedule::attendees
Location
Alamo Lamar A
6:30 PM
to 6:46 PM
6:30 PM
to 7:30 PM
Music Mixer & Fajitas
54 schedule::attendees
Location
Palm Door
event::about This gathering at Palm Door provides the perfect opportunity to meet up in an informal setting before the rush of activities begin. Make new friends and reconnect with old ones as you ease into SXSWeek. Advance registration and payment is required; see sxsw.com for more details.
6:30 PM
to 7:30 PM
SXSW Film Pre-Awards Reception Presented by Ovation
52 schedule::attendees
Location
East Tent, Brush Square Park
6:30 PM
to 6:55 PM
Golden Bear
36 schedule::attendees
Location
The Ghost Room
eventtype Unofficial Music
event::about
Part of Frog Music Licensing Showcase
6:30 PM
to 8:30 PM
2nd Annual SXSW MusicTech Happy Hour
112 schedule::attendees
Location
El Sol Y La Luna
eventtype Unofficial Party
event::about
Hosted by Rdio, Songkick & SoundCloud
Margaritas, mexican food and conversation with folks at the intersection of music & technology. Free drinks and snacks until they run out. RVSP is recommended but not required
7:00 PM
to 8:27 PM
7:00 PM
to 8:40 PM
7:00 PM
to 8:44 PM
7:00 PM
to 8:16 PM
7:00 PM
to 8:41 PM
7:00 PM
to 8:00 PM
The Interactive Awards presented by Adobe
150 schedule::attendees
Location
Hilton Hotel
eventtype Party, Interactive
event::about The SXSW Interactive Awards uncovers the best new digital work, from websites to web applications, both inside and out of the browser experience, while celebrating those who are building tomorrow's online trends. The Interactive Awards Ceremony honors the finalists and winners of this year’s competition and celebrates the energy of the Interactive community. Hosted by Chris Hardwick.
event::tags All ages, Party, #sxswinteractiveawards
7:00 PM
to 7:45 PM
Hubble
19 schedule::attendees
Location
Trailer Space
eventtype Unofficial Music
Speaker/Artist(s) Info
Hubble
7:00 PM
to 7:30 PM
Screaming Females
49 schedule::attendees
Location
Club de Ville
7:00 PM
to 8:00 PM
The Boxing Lesson
19 schedule::attendees
Location
Skinny's Ballroom
eventtype Unofficial Music
event::about
Part of the kNERD Launch Party
Website http://www.knerd.com/bands/knerd
7:00 PM
to 2:00 AM
Night Fever! VOL XI: The SXSW Edition
42 schedule::attendees
Location
Copa
eventtype Unofficial Party
Speaker/Artist(s) Info
Live Performances by:
1:15AM - Nappy Riddem (Fort Knox Recordings/DC)
12:00AM - Ocote Soul Sounds (ESL Music/Austin)
10:45PM - Chico Mann (Wax Poetics/NYC)
9:30PM - Afrofreque (Earthbird Music/Austin)
8:15PM - Afrolicious Live PA w/ El John on Drums (SF CA/ Thievery Corp)
DJ Sets on patio by:
1:00AM - Nickodemus (ESL Music/NYC)
12:00AM - J Boogie (OM Records/SF CA)
11:00PM - Empresarios (Fort Knox Recordings/DC)
10:00PM - DJ Obah (Dubspot/NYC)
9:00PM - Ancient Astronauts (ESL Music/Germany)
8:00PM - DJ Sun (Soular Grooves/Houston)
event::about
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
event::tags night fever, sxsw, unofficial, soul of the boot entertainment, strangetribe productions
7:00 PM
to 2:00 AM
Official Voltron Party
110 schedule::attendees
Location
Kung Fu Saloon
eventtype Unofficial Party
Speaker/Artist(s) Info
Voltron
event::about
Just in time for its 25th anniversary, 'Voltron,' the memorable, classic cartoon from the 1980s is being reincarnated for a new generation of viewers. World Events Productions, in cooperation with Classic Media, will launch 'Voltron Force,' a new animated series that will air on NickToons starting in 2011. Voltron has chosen SXSW to kick off its 25 year aniversry with a party at the Fung Fu Saloon Austin Texas. Come meet Voltron himself, also in atendance will be show creators, dont miss this chance to get a photo with VOLTRON!
event::tags Free Voltron Party Skee
Website http://www.voltronparty.com/
7:00 PM
to 10:00 PM
Panache Party
78 schedule::attendees
Location
Scoot Inn
eventtype Unofficial Party
Speaker/Artist(s) Info
Outside
Thee Oh Sees
Bare Wires
Surf City
Slim Cessna’s Auto Club
Cheeseburger
Turbo Fruits
Inside
Grass Widow
Carletta Sue Kay
Pujol
Xray Eyeballs
Tog
Silje Nes
Thee Oh Sees http://theeohsees.com
Bare Wires http://myspace.com/thebarewires
Surf City http://myspace.com/killsurfcitygo
Slim Cessna’s Auto Club http://myspace.com/slimcessnasautoclub
Cheeseburger http://myspace.com/cheeseburger
Turbo Fruits http://www.myspace.com/turbofruits
Grass Widow http://www.myspace.com/grasswidowmusic
Carletta Sue Kay http://myspace.com/carlettasuekay
Pujol http://www.myspace.com/danielluccapujol
Xray Eyeballs http://myspace.com/xrayeyeballs
Tôg http://www.myspace.com/togstavanger
Silje Nes (http://myspace.com/siljenes
event::about
A stellar line up of Panache bands to warm you up before the week of rock. 12 great bands in an awesome 2 stage venue (one outside plus one inside), great sound, fire pits outside, 2 full bars plus this pre-view sampling of the 40 excellent Panache bands at the festival this year.
NO RSVPS- OPEN TO THE PUBLIC
(venue subject to capacity, get there early)
Tuesday March 15th
Pre-SXSW Panache Party
@Scoot Inn
doors at 7:00
show at 8:00
2 stages
12 bands for FREE!
21 and up
7:00 PM
to 1:00 AM
Swollen Circus
22 schedule::attendees
Location
ND at 501 Studios
eventtype Unofficial Party
Speaker/Artist(s) Info
7:30 Movie - "Drive Somewhere"
8:30 The Mastersons
Future Clouds and Radar
Madison Square Gardeners
9:30 Andy Friedman
The Savage Trip
The Chapin Sisters
10:30 Syd Straw
The Silos
Olde World
11:30 Rich Hopkins
Dom Mariani
The Vulgar Boatmen
event::about
SWOLLEN CIRCUS with The Silos, Future Clouds and Radar, The Mastersons The Vulgar Boatmen and More! ($5)
7:00 PM
to 2:00 AM
Syndicate Conflict Of Interest Party
112 schedule::attendees
Location
PureVolume House
eventtype Unofficial Party
Speaker/Artist(s) Info
9PM We Barbarians
10PM Grouplove
11PM The Lonely Forest
12PM The Sounds
DJ Penguin Prison
event::about
7:00 PM
to 10:00 PM
Vaz, Shit and Shine, Hubble, Expensive Shit.
17 schedule::attendees
Location
Trailer Space
eventtype Unofficial Party
Speaker/Artist(s) Info
7:00PM- 7:45PM Hubble
7:45PM- 8:30PM Expensive Shit
8:30PM- 9:15PM Shit and Shine
9:15PM- 10:00PM Vaz
event::about
Free Show. Byob. All Ages.
Trailer Space Records
1401-A Rosewood Austin, TX
9:15PM VAZ
Hammerhead beasts.
8:30PM SHIT AND SHINE
Gonna pack in as many drum sets as trailer space can hold. Epic.
7:45 PM EXPENSIVE SHIT
“sludge meditation” and “winging it” “no practice, we'll play anywhere"
7:00 PM HUBBLE
Good chance you've seen Ben Greenberg play guitar before (Pygmy Shrews, Cutter,The Fugue, Zs, Little Women, Archaeopteryx), and HUBBLE is his badass new solo project. Not to be missed!
7:10 PM
to 7:35 PM
Wiretree
16 schedule::attendees
Location
The Ghost Room
eventtype Unofficial Music
event::about
Part of Frog Music Licensing Showcase
7:30 PM
to 8:30 PM
Milkdrive
3 schedule::attendees
Location
Cafe Medici
eventtype Unofficial Music
event::tags happy hour, U of T campus, nederland, colorado, folk, bluegrass, indie rock, acoustic
Website http://www.caffemedici.com/
7:45 PM
to 8:30 PM
Expensive Shit
7 schedule::attendees
Location
Trailer Space
eventtype Unofficial Music
Speaker/Artist(s) Info
Expensive Shit
7:50 PM
to 8:15 PM
Dan Dyer
31 schedule::attendees
Location
The Ghost Room
eventtype Unofficial Music
event::about
Part of Frog Music Licensing Showcase
8:00 PM
to 8:52 PM
8:00 PM
to 9:00 PM
The ThoughtCriminals
15 schedule::attendees
Location
Flamingo Cantina
eventtype Music
Artists The ThoughtCriminals
event::about Somewhere at the intersection of indie hip hop, rock and nerdcore culture you will find Charlotte's premiere live hip hop band, The ThoughtCriminals. Having opened for indie stalwarts Mr. Dibbs, Ceschi, Astronautalis and Bleubird their indie hip hop credibility is firmly intact - yet they also feel comfortable effortlessly blazing stages with nerdcore heroes MC Frontalot, Random (AKA Mega Ran) and Dual Core. Their lead MC, Mikal kHill, often uses an 8-bit NES system in live performances, and has also been credited with contributions on Sage Francis' live album, "Road Tested". Never content with stagnation, they've also shared the stage wth Prayers for Atheists, an activist punk band, as well as many other local and national bands of wildly varying genres. Inspired by everything from George Orwell and Public Enemy to 8-bit video game soundtracks and Elliott Smith, The ThoughtCriminals provide a wide musical landscape through which to journey on their current EP "Still Standing". Featuring tracks that range from contemporary hip hip to nerdcore, with an emphasis on melody and hard drums, "Still Standing" is a must-have for anyone with an eye towards creative music with no boundaries.
event::tags 21+
8:00 PM
to 9:00 PM
Two Star Symphony
26 schedule::attendees
Location
Central Presbyterian Church
eventtype Music
Artists Two Star Symphony
event::about Two Star Symphony is Houston's most unusual music ensemble. Performing in quartet and octet configurations, Two Star compose and perform original music across a wide variety of genres. Known for their collaborative approach to composing, each member of Two Star Symphony brings a unique background and set of musical influences to their works, creating an original and distinctive style. Two Star is also known for their collaborations with artists in all mediums, and for bringing their music to venues and audiences that may not normally listen to "classical" music. In that spirit, they have written dance, film, and theater scores, partnering for performances with groups like the Dominic Walsh Dance Theatre, The Museum of Fine Arts Houston, BobbinDoctrin Puppet Theatre, University of Houston School of Theatre and Dance, American Ballet Theatre, and more. Most recently, Two Star performed at SXSW 2010 and were featured speakers/performers at TEDxHouston. Two Star Symphony performs on a set of custom matched instruments by master luthier Anton Krutz.
event::tags All Ages
8:00 PM
to 9:00 PM
Comedy Showcase: Talk Nerdy To Me (early)
38 schedule::attendees
Location
Esther's Follies
event::about As SXSW Comedy concludes its Film and Interactive events, we invite you to let your geek flag fly with a mix of pop culture steeped comedy ranging from the artsy to the fartsy.
8:00 PM
to 9:00 PM
Okie Soundcheck
35 schedule::attendees
Location
Friends
event::about Celebrate the opening night of SXSW Music at Oklahoma’s Buffalo Lounge (located at Friends). Join some of Oklahoma’s best musicians including Brine Webb, Josh Roberts, Ryan Lawson, The SKYS, Jabee, Jacob Abello, Rainbows are Free, DEERPEOPLE and The Non for free food, drink, a wifi hotspot, pop up store, and more. Check us out: www.oklahomafilm.org or 800-766-FILM.
8:00 PM
to 9:00 PM
SXSW Film Awards Ceremony Presented by Ovation
47 schedule::attendees
Location
Vimeo Theater
event::about Celebrate SXSW 2011’s brightest stars! This year’s Film Awards is sure to be unlike any other.
8:00 PM
to 9:00 PM
The Social Saloon
51 schedule::attendees
Location
Malverde
eventtype Party, Interactive
event::about Tasty treats. Live music. Big brains. DJ Marco Collins, The Young Evils and The Head and the Heart kick out the jams.
8:00 PM
to 9:00 PM
Chris Nelson
3 schedule::attendees
Location
The Madison
eventtype Unofficial Music
event::about
AUM, Electric Avenue ATX, Capital Techno & Resurgence present
*MUSIC WEEK OPENING PARTY*
SXSW is here! Come hang out with Austin's finest DJ's at Madison on 5th on Tuesday March 15th (opening day of music week) starting at 8pm with none other than Chris Nelson from Electric Avenue ATX. In between we have some dope old skool VS's sets with DJ Arylle, DJ Data, El Boogie, Ram Z, Christian B, Big Rich, Jonene, John Reyes and an afterhours closing set by Wil Konitzer from resurgence!
From smooth house to dirty filthy bassy techno come and dance all night with $2 Dos Equis till 10pm and $4 Wells and $3 Domestics all night.
No cover/21+
event::tags free party, cheap booze, djs, swag
8:00 PM
to 9:00 PM
DJ Sun
8 schedule::attendees
Location
Copa
eventtype Unofficial Music
event::about
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
event::tags night fever, sxsw, unofficial, soul of the boot entertainment, strangetribe productions
8:00 PM
to 8:30 PM
Futurebirds
23 schedule::attendees
Location
Club de Ville
8:00 PM
to 9:00 PM
Invisible Hand
11 schedule::attendees
Location
Beauty Bar
eventtype Unofficial Music
Speaker/Artist(s) Info
event::about
Fanatic Records, City On Fire,
and Beauty Bar present:
ART DISASTER NO.12
8:00 PM
to 9:00 PM
Lost in The Trees
45 schedule::attendees
Location
Skinny's Ballroom
eventtype Unofficial Music
event::about
Part of the kNERD Launch Party
Website http://www.knerd.com/bands/knerd
8:00 PM
to 2:00 AM
ART DISASTER no.12
153 schedule::attendees
Location
Beauty Bar
eventtype Unofficial Party
Speaker/Artist(s) Info
Outside Stage:
1am - PEELANDER-Z
12am - WHITE WHITE LIGHTS
11pm - THE SHONDES
10pm - TV BUDDHAS
9pm - ZORCH
8pm - INVISIBLE HAND
Inside Stage:
1am - DJ ORIÓN
12:20am - SHUNDA K
11:30pm - DEARLING PHYSIQUE
10:30pm - SOCIAL STUDIES
9:30pm - GRIMY STYLES
8:30pm - THE ECHOCENTRICS
DJ KEIRON between bands
event::about
Fanatic Records, City On Fire,
and Beauty Bar present:
ART DISASTER NO.12
8:00 PM
to 3:00 AM
AUMFest SXSW Music Week Opening Party
48 schedule::attendees
Location
The Madison
eventtype Unofficial Party
Speaker/Artist(s) Info 8pm Chris Nelson (Electric Avenue ATX)
9pm DJ Arylle (Twenty40 Records)
10pm DJ Data (Capital techno) vs El Boogie (Electric Avenue ATX)
11pm RAM Z (Discotronix) vs Christian B (Electric Avenue ATX) vs Big Rich (ChicagohouseFM.com)
1am Jonene (Panhandle Records, Electric Avenue ATX) vs John Reyes (Capital Techno)
2am Will Konitzer (Resurgence)
event::about
AUM, Electric Avenue ATX, Capital Techno & Resurgence present
*MUSIC WEEK OPENING PARTY*
SXSW is here! Come hang out with Austin's finest DJ's at Madison on 5th on Tuesday March 15th (opening day of music week) starting at 8pm with none other than Chris Nelson from Electric Avenue ATX. In between we have some dope old skool VS's sets with DJ Arylle, DJ Data, El Boogie, Ram Z, Christian B, Big Rich, Jonene, John Reyes and an afterhours closing set by Wil Konitzer from resurgence!
From smooth house to dirty filthy bassy techno come and dance all night with $2 Dos Equis till 10pm and $4 Wells and $3 Domestics all night.
No cover/21+
event::tags free party, cheap booze, djs, swag
8:00 PM
to 9:00 PM
From Austin, With Love (VIP Preparty)
8 schedule::attendees
Location
The Belmont
events::invitation
NOTE THIS EVENT IS BY INVITATION ONLY
eventtype Unofficial Party
8:15 PM
to 9:30 PM
Afrolicious Live PA w/ El John on Drums
6 schedule::attendees
Location
Copa
eventtype Unofficial Music
event::about
StrangeTribe Productions & Soul of the Boot Entertainment present
Night Fever! VOL XI: The SXSW Edition
21+ : Doors at 7PM
Music starts at 8PM
$10.00 Cover
More Event and Artist Info: http://www.thenightfever.com/
Sponsored by:
Dubspot - http://www.dubspot.com/
FunkAid - http://www.funkaid.com/
Fort Knox Recordings - http://www.fortknoxrecordings.com/
Jewell Magazine: http://www.cityjewell.com/
Soul of the Boot Entertainment - http://bit.ly/soulofthebootfb
StrangeTribe Productions - http://bit.ly/strangetribefb
downSTAIRS Apparel - http://bit.ly/downstairs_apparel
Follow on Twitter:
@thenightfever http://twitter.com/thenightfever
@souloftheboot http://twitter.com/souloftheboot
@strangetribeatx http://twitter.com/strangetribeatx
All Press Inquires Contact: scott@souloftheboot.com or jeff@strangetribe.com
Night Fever! Facebook Group: http://bit.ly/nightfever_fbgroup
Newsletter: http://bit.ly/souloftheboot_newsletter
Additional Info, Newsletter Signup and Download LIVE Mixes:http://bit.ly/nighfeveraustin
event::tags night fever, sxsw, unofficial, soul of the boot entertainment, strangetribe productions
8:30 PM
to 9:30 PM
Dual Core
16 schedule::attendees
Location
Flamingo Cantina
eventtype Music
Artists Dual Core
event::about Brought together by the power of the internet (and perhaps a touch of musical providence), Cincinnati-based computer programmer int eighty and Manchester-area graphic designer c64 have been rocking the more studious side of the hip-hop underground since 2007. Their debut release Zero One – featuring Counter-Strike anthem “Hostage Down” and club banger “Give Me Wings” – was summarily embraced by the tech set as a welcome shift in the contemporary hip-hop paradigm. It’s somehow only fitting that it wasn’t until after the success of this musical social experiment that the members of Dual Core finally met face-to-face, further cementing both their unique friendship and the strength of their artistic collaboration. The group’s follow-up, the Super Powers mixtape, combined eighty’s skillful storytelling and 64′s frenetic beats with additional contributions from nerdcore heavy-hitters YTCracker, ZeaLouS1, Beefy and MC Wreckshin, and precipitated a veritable flurry of major concert opportunities. In the aftermath of Super Powers, Dual Core became the first nerdcore group to play both the main stages at Las Vegas’s DEFCON, the world’s largest hacker convention, and the CCC Camp hacker conference in Germany. The crush of gigs and the rabid response of new fans led to quick sell-outs of both albums. Thankfully, in 2008 Dual Core released their second full-length Lost Reality – boasting hacker love song “My GF Is…” and blistering posse cut “Fantastic Four” – at Notacon in Cleveland, Ohio. The duo continued to support the artistic triumph that was Lost Reality by gigging coast-to-coast at hacker conventions, technology conferences and even Orlando’s Nerdapalooza, the world’s only festival dedicated solely to the music of geeks and technophiles. By the release of 2009′s epic follow-up Next Level, these venues, as well as media outlets like Wired.com and internet television network Revision3, had become old haunts to the duo and their unique sound. With this fourth release, a collection of musings about the joys of music, the banality of the daily grind and the miracles of modern technology, Dual Core continue to exhibit the kind of artistic growth that is the very bedrock of all quality music. With sharper production and more cleverly calculated flows, it is a fitting soundtrack to the 21st century. In a world where the underground cultures of hip-hop and computer tech have leapt stylistic and scholarly boundaries to become the accepted parlance, their amalgamation is nothing short of expected. Yet somehow, Dual Core is scarcely what one would call predictable.
event::tags 21+
8:30 PM
to 9:30 PM
Romulus Ate
7 schedule::attendees
Location
Elysium
eventtype Music
Artists Romulus Ate
event::about Romulus Ate is a performance group that came together in the University of Texas Department of Theatre and Dance. Formed in 2010, Romulus lives in the space between performance art, a dance concert, and a rock show. The music combines elements of pop, rock, and ambient electronic genres. The company of 5 dancers, 2 lighting designers, 4 musicians, a makeup artist and a costume designer perform an energy filled set with flashing lights, thumping music, and sweaty bodies. The show was designed with the idea of combining a professional theatrical production with the grittiness of a rock show, and creating a performance world in which anything can happen. During the set, traditional boundaries of performance, gender, and musical genre are subverted and reinvestigated through the passion driven work of the company.
event::tags 21+
8:30 PM
to 9:30 PM
TechKaraoke
130 schedule::attendees
Location
Six Lounge
eventtype Party, Interactive
event::about Join us for the official SXSW Interactive TechKaraoke party! We rented out the entire venue (all 3 floors) so that we can rock out all night long! There will be music everywhere, including live band karaoke and classic karaoke.
8:30 PM
to 9:30 PM
The Interactive Closing Party Presented by (mt) Media Temple
270 schedule::attendees
Location
Stubb's
eventtype Party, Interactive
event::about Don't miss this opportunity to network one last time or bid your final farewell at the party to end all parties — the Interactive Closing Party. Media Temple invites you to go out with a big bang. mediatemple.net/sxsw
event::tags All, Party, #sxswinteractiveclosingparty
8:30 PM
to 8:55 PM
Sahara Smith
27 schedule::attendees
Location
The Ghost Room
eventtype Unofficial Music
event::about
Part of Frog Music Licensing Showcase