9:00 AM
to 11:00 AM
Bloody Mary Bar at Circus Mashimus Lounge
72 schedule::attendees
Location
Austin Convention Center, 3
eventtype Unofficial Party
event::about
You say Tomato
We say Clamato
But regardless what you call it- it’s still a hangover. Come get yourself a little hair of the dog before you head to your first morning session. From 9am to 11am Friday thru Tuesday.
C’mon you know you need one.
*Generously sponsored by Rovi
event::tags free booze, hangover cure, api, geek, lounge
Website www.circusmashimus.com
9:30 AM
to 10:30 AM
An Open Internet: The Last, Best Hope for Independent Producers
60 schedule::attendees
Location
Radisson, Town Lake Ballroom
9:30 AM
to 10:30 AM
Can The Games Industry Learn From Web UX
29 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
event::about Big budget games with ground-breaking gameplay can so often be let down by difficult user interfaces, cryptic menu systems and poor usability. User experience design and information architecture have become fundamental to the process of developing great websites and mobile experiences; could the same tried, tested and trusted techniques work for AAA games? In the world of mobile gaming it's frequently the smaller independents’ who are the real innovators. Often coming from a web background, many independent mobile game developers are producing beautifully considered interfaces for a whole new class of intelligent contextual games, while the big publishers are still attempting to port console games to inappropriate devices. Have the web backgrounds of these independents’ given them an innate understanding of designing for user context or is it just never having been restricted by the sometimes stringent requirements for Gold Master and the limitations of the 10ft interface? This is of course a two-way street. Some of the processes involved in game design for consoles have a far greater lineage than that of design for mobile and web, and as such there are techniques that deal directly with adherence to a set of constantly evolving industry standards that could certainly be considered by the wider developing community.
event::tags Panel, #webuxgames
9:30 AM
to 10:30 AM
Conserve Code: Storyboard Experiences with Customers First
66 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Joseph O'Sullivan, Rachel Evans
event::about Changes to the user experience can be costly if you are already in the development cycle. Storyboarding your ideas early allows for scrappy experimentation on what’s really important to your customer. At Intuit, a variety of storyboarding methods allows us to test ideas with customers before spending time developing code – the result is a history of millions of satisfied customers. In this hands-on session, you’ll practice expressing your ideas with storyboards to elicit valuable feedback from your most valued customers. We’ll share our experience iterating on ideas with lightning speed to uncover what works, what doesn’t, and what will truly delights customers (hint: it’s usually not your first idea). Come ready to get your hands dirty.
event::tags Dual, #ConserveCode
9:30 AM
to 10:30 AM
Day Stage presented by Ogilvy
21 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
event::about Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Alas, Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
event::tags Lounge
9:30 AM
to 10:30 AM
Does the Future Include Synthetic Life?
58 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker J. Craig Venter, Craig Venter
event::about J. Craig Venter is a biologist most known for his contributions, in 2001, of sequencing the first draft human genome and in 2007 for the first complete diploid human genome. In 2010 he and his team announced success in constructing the first synthetic bacterial cell. He is a founder and president of the J. Craig Venter Institute (JCVI) and founder and CEO of the company, Synthetic Genomics Inc (JCVI). His present work focuses on creating synthetic biological organisms and applications of this work, and discovering genetic diversity in the world's oceans. Dr. Venter is the 2008 National Medal of Science and is a member of the National Academy of Sciences. He is the author of A Life Decoded: My Genome: My Life (Viking, 2007).
event::tags Distinguished Speaker
9:30 AM
to 10:30 AM
FIRST Robotics: Technically You're Changing the World
15 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Brian Powell, Eric VanWyk, Joe Hershberger, Rebecca Philips, Tim Ousley
event::about Students say it’s “the hardest fun you will ever have.” Just like “real world” product development, building a competitive robot requires diverse science and engineering disciplines and kids all over the world are doing it! FIRST Robotics inspires elementary through high school students with challenging competitions that use science and engineering to grow teamwork, interpersonal skills, and community responsibility. Mimicking the competitive global economy, these international competitions feature complex, multi-disciplinary problems under extreme time pressure to teach the real skills needed by tomorrow’s geniuses. Our panel includes several humans and a few 5-foot-tall, 120-pound robots designed by teenage FIRST teams. Get the scoop on how supporting learning and competition programs develops the next generation of leadership. This panel includes experienced robot makers and mentors from Texas Instruments and National Instruments who can answer your questions and have you wishing you were still in school. The good news – you can still get involved!
event::tags Panel
9:30 AM
to 10:30 AM
Free Your Content! Who Really Owns UGC?
32 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker J.R. Johnson
event::about This panel will champion the idea of “Power to the Content Contributor!” We’ll discuss who really owns the content shared by millions of contributors across the hundreds of different user generated content sites. It's among the best-kept secrets in UGC, and the implications here are huge. The seemingly logical means of UGC sites covering their legal bases has actually left open a very meaningful loophole for contributors. Turns out, they’re sitting on the goldmine of UGC… and it’s at their discretion where it lives, and consequently which sites it will benefit. When a site like Yelp is valued at $500 million dollars, it’s only reasonable for people to start considering how they could be benefiting from the content that others are profiting from. Contributors are starting to ask questions… thinking, hey! I just made that site worth millions, but what do I get out of it? It’s only a matter of time until a new system emerges in the UGC space, allowing contributors to share some of the revenue being made off of their content. The question is… what will that future model look like? We’ll discuss how it could set up, and which players are poised to take the lead. In addition, we will cover how contributors can determine where their content gets the most benefit.
event::tags Panel
9:30 AM
to 10:30 AM
Geppetto's Army: Creating International Incidents with Twitter Bots
17 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Greg Marra
event::about Twitter has proven to be an invaluable tool for communication during intense periods of political unrest and social suppression. When thousands of people tweet about oppressive regimes and violence against protesters, the outside world gets a chance to understand events on the ground. But what if none of those thousands of people were real, and the events never happened? Previous research has shown that Twitter bots can build up a following, garnering hundreds of emotionally invested followers who are fooled into believing the bots are real. A single puppetmaster could create hundreds of Twitter bots, letting them live perfectly normal and believable lives for months while they build up followers. Then one day, a careful crafted false story unfolds on the stage of social media, played out by a single director with hundreds of actors. Incidents like Balloon Boy demonstrate that powerful stories can become widespread before there is time for fact checking. Before anyone realizes all the TwitPics of the massacre are faked, the fake event will have made international headlines. This presentation will discuss the technical feasibility of such an attack on the global media infrastructure and discuss the implications of a news system that trusts "recent" over "reputable".
event::tags Solo, #twitterbots
9:30 AM
to 10:30 AM
Goodbye Oil: Accelerating the Electric Car Movement
23 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Jeremy Heimans, Nathan Pinsley, Laura Schewel
event::about Join leaders of the electric car movement to debate how online organizing, culture jamming, and social influence can turn electric cars into cultural icons. The only way to break our addiction to oil is to stop driving cars that use it. In 2011, mass-market electric cars will, for the first time, become a real option for everyday drivers. But common misperceptions, old habits, and powerful interests could prevent electric cars from breaking through to the mainstream.
event::tags Dual, #goodbyeoil
9:30 AM
to 10:30 AM
How Blogs With Balls Are Saving Sports Media
45 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Dan Shanoff, A.J. Daulerio, Jemele Hill, Spencer Hall, Darren Rovell, AJ Daulerio
event::about Film geeks, political buffs and gossip lovers may argue, but nowhere has the impact of blogging and podcasting been more dramatic in the past few years than the sports world. In a space dominated exclusively by those with access to the field, the press box and the locker room, the audience has grown completely accustomed to stories being broken by a fan with little more than a phone and a Twitter account almost overnight. Fans and voices outside the velvet rope of media credentialing are not only reporting on the stories of the day, they're making and breaking stories with increasing frequency. They're also emerging as some of the most important influencers, connecting directly with one of the most coveted audience demographics filled with young, passionate adults. How has this democratization disrupted the existing models for big sports leagues, teams, players, coaches and media outlets? What can other industries learn from the creative and technical innovators in sports media today? What challenges and advances within are other industries and communities ignoring at their peril?
event::tags Panel, #BallsyBlogs
9:30 AM
to 10:30 AM
How to Personalize Without Being Creepy
144 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Hugo Liu, Mat Harris, Jennifer King, Noah Weiss, Vijay Ravindran
event::about After seeing the backlash over Instant Personalization from Facebook, many people have been nervous to approach the subject. But invariably, as we move forward into an increasingly data-driven society, personalization will need to become a larger and larger part of how we communicate with customers, site visitors, and consumers of online content. So the question is, how do you personalize content without making people feel violated and uncomfortable? Is it just a question of people’s preferences changing over time as they "come around" to the idea of personalization, or is it an implementation question? What's the degree of personalization that is acceptable to most consumers? This panel will look at how to preserve users’ trust while personalizing content to them. It will also discuss some acceptable practices for personalizing content to individual users' data, and shifts in the societal acceptability of content personalization over time & by demographic.
event::tags Panel, #seenocreepy
9:30 AM
to 10:30 AM
Legal Aspects of Online and 3D Game Development
5 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Larry Waks, Jill Rubin
event::about As 3D and online games become more film-like in terms of their development and distribution, game developers need to be more concerned with procuring appropriate rights of 3rd party content and contributions from others, technology licensing, international obscenity laws, and copyright fair use. Entertainment attorneys, Larry Waks of Austin firm, Jackson Walker LLP and Jill Rubin of LA firm, Mitchell, Silberberg, and Knupp, LLP, along with Intellectual Property attorney, Erik Metzger of Intel Corporation, will provide an overview of and answer questions about the legal concerns behind modern 3D and online game development. This panel is intended for the online and 3D game development community.
event::tags Panel, #Legal3DGameDevelopment
9:30 AM
to 10:30 AM
Machine Learning and Social Media
43 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Bruce Smith
event::about Social media applications encounter messy user-generated data in blog posts, status updates, tweets, user profiles, etc. These documents contain free-form text that obeys no particular rules of grammar, punctuation or spelling. If the data is so messy, how can a computer program recognize adult content or hate speech or spam? How can a computer program tell the difference between an advertisement and a product review? How can a computer program distinguish between a positive and a negative product review? Machine learning offers some solutions. For example, given sample tweets labeled (by people) as spam or non-spam, machine learning tools can generate a program (or model) that makes similar judgments. You could use this in your application to filter out tweet spam. I will describe some machine learning tools, how to acquire, label and manage training data and how to extract features from your documents. I will also talk about choosing the right technique for a problem, measuring quality and improving your model over time, and integrating a machine learned model with your application. Coming out of this session, you will know where you might use machine learning in your applications, and you will know how to get started.
9:30 AM
to 10:30 AM
Method Tweeting for Non Profits (and Other Players)
37 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Carie Lewis, Dan Michel, Eve Simon, Geoff Livingston, Jennifer Windrum
event::about When organizations use Twitter to promote themselves, it's largely about playing a role. The person tweeting is tasked to be on message as the voice of the organization while creating a unique and engaging personality to draw an audience in. At the theater, we gladly accept this fake-me-out, but in social media where do we draw the line between being the playwright and playing a character? Imagine, if you will, that Shakespeare was on Twitter. Would he tweet as his organizational-self, or as one of the many "voices" he created? Would the context of his 140 characters be different depending on "who" says it, even if the source is literally the same? And how could his underlying message consistently reflect the goals for tweeting in the first place? Welcome to the murky world of defining organizational identity with social media. During this (overly) dramatic session, we will pick the brains of people who live this challenge daily in the non-profit sector, and learn what the Bard's immortal words can teach us all about brand, messaging and creating a compelling voice on Twitter. Be not afraid of greatness - don't miss this panel! Quill optional.
event::tags Panel, #methodtweet
9:30 AM
to 10:30 AM
Mobilize
6 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Rana Sobhany
event::about 10 years ago, using a laptop to DJ was seen as an abomination. No one knew what these machines were capable of and their use was considered a mechanism for “cheating” because they appeared to do the work for the musician. Now this is no longer the case, as the advent and deployment of DJ technology such as Serato has infiltrated even the most niche of genres in DJing and live music production. Apple’s latest shiny object, the iPad, represents a beacon of hope for many industries. Publishers, record labels and television networks all marvel at the revenue potential from a sleek lifestyle device that users can’t wait to spend money to augment with applications downloaded from the App Store. More powerful than an iPhone yet smaller than a laptop, the iPad is an evolution from the computing paradigm we have come to know with the advent of the PC. No mouse. Touch screen. Sleek and simple. So, can the iPad be the catalyst to shape the future of music production and DJing? In this discussion, Rana Sobhany, the world's first iPad DJ and producer, walks us through the history of this nascent space, complete with a first hand account of what it is like to witness and influence this century's first major paradigm shift in music performance and production.
event::tags Book Reading
9:30 AM
to 10:30 AM
Monday Yoga
37 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Christa Avampato
event::about If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
9:30 AM
to 10:30 AM
Neither Moguls nor Pirates: Grey Area Music Distribution
12 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
event::about The debate surrounding music piracy versus the so-called collapse of the music industry has largely been bipolar, and yet so many other processes of music distribution have been developing. From online “sharity” communities that digitize obscure vinyl never released in digital format (a network of cultural preservation, one could argue), all the way to netlabels that could not care less about making money out of their releases, as well as “grime” networks made up of bedroom musicians constantly remixing each other, there is a vast wealth of possibilities driving music in the digital world. This panel will present key examples emerging from this “grey area”, and discuss future scenarios for music production and consumption that stand proudly outside the bipolar box.
9:30 AM
to 10:30 AM
Neurons Sparking!: Design with the Brain in Mind!
44 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker M A Greenstein
event::about **Are you curious about the new brain game design industry? **Have you explored the options of including a neuroscientist on your team of interactive and immersive media designers? Today, interactive and immersive media design draws on contemporary neuroscience to leverage the best odds of playing "somatosensory," "memory," "dopamine reward” and “inhibitory control” systems in the human brain and extended nervous system. From animated narrative scripting to skill building brain games or “apps”, functional knowledge of the human brain gives the 21st media designer an edge in working across the spectrum of interactive and immersive game media. This session starts with two simple, critical questions: What does neuroscience and cognitive science hold for the future of interactive and immersive media design? How can media designers prepare now for a future where "brain smart" games will be the means by which we learn, play, invent and transform lives through interactive media? Join us and find out.
event::tags Solo, #braingames
9:30 AM
to 10:30 AM
Outsourcing Social Media Professionally Without Selling Your Soul
41 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Elizabeth Bellanti, Eric Schwartzman, Kate Buck, Nicole Simon
event::about At first, Social Media was simple. It was about you and your voice as an individual. Today is different. Do companies, organizations or even individuals spend time on social media which could be much better spent on other activities? Yes! But how do you outsource your "voice"? Will it damage your brand or credibility? Can you control your message? What will your customers say? Can it be done at all? Yes! You need to change your mind set about how social media is done, leave the Silicon Valley way of thinking behind and start thinking like a professional. This panel will give you an insight into how to be a pro at social media outsourcing while staying in charge. We will discuss the do's and don'ts and how to make sure your voice is authentic. You will learn about the importance of systems and documentation, hear about tools to manage your activities with partners and which aspects of your online presence you should never give away. Also we will share best practices and real life examples, as well as take a look at working internationally. No matter if you want to outsource your social media activity, or you are an agency or virtual assistant who works with clients, you will leave the panel with a better understanding of how to utilize partners and worker bees without breaking the bank or selling your soul. If you have any questions and suggestions, please ping us through twitter or mail. Use the website to share your story, tip or trick!
9:30 AM
to 10:30 AM
People Power: Leveraging Personal Stories to Build Influence
34 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Samhita Mukhopadhyay, Deanna Zandt, Andrea Miller, Cheryl Contee, Jean Russell, Twanna Hines
event::about Now, social is personal. From finance site Mint.com's anti-immigration blog post gaffe to YourTango CEO Andrea Miller's "How to Date an Indian (Advice for the Non-Indian)," social media fuses personal with public in a way never seen before. Whether sharing taste in hiphop, dating preferences, provocative political ideas, or insider information about a soon-to-be-launched business, social media strategically develops personal and professional reputations. Stories can build audiences, grow support for campaigns and change mainstream ideas about social issues. They can also alienate various communities, compromise business information confidentiality or damage brands. If social media has shown us anything, it's that stories still matter. This panel will be a concrete conversation on how successful online personalities have managed their personal and professional lives using social media: telling authentic stories about our experiences, and using those stories to build powerful, engaged communities.
event::tags Panel
9:30 AM
to 10:30 AM
Social Media for Social Good: How Digital Charity is Changing our World
42 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Frank Barry
event::about Come spend an hour listening to leading social media technology providers like Facebook, Twitter and Foursquare discuss social media's impact on the world. You'll also hear from non-profit organizers as they interact, discuss and challenge us to think differently about how technology enables impact. This session is sponsored by Blackbaud.
event::tags Panel
9:30 AM
to 10:30 AM
Subtle Sexuality: NBC.com Adds Spice to Shows
24 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Carole Angelo, Dana Robinson, Joya Balfour, Neal Pollack
event::about NBC.com creates unique content and interactive experiences that enhance/support NBC's on-air television programming. From Chuck's Mission: Chuck Me Out to The Office's Subtle Sexuality webisodes, the staff at NBC.com builds relationships with the shows to create compelling content and communities for users to engage with beyond the standard 30-60 minute time-slot on-air.
9:30 AM
to 10:30 AM
Touching Stories: Designing Digital Magazines for the iPad
62 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Matthew Carlson, Matthew Davis
event::about The launch of the iPad signaled the start of a new era for magazine publishing. A single device that delivered the fidelity of print and the interactivity of the Web, all wrapped up in a fun and easy-to-use form factor gave the industry new reason to hope. There was one trick: no one had designed for this brave new medium yet. Editorial teams suddenly needed to consider multi-touch gestures, multiple orientations, dynamic layout and the integration of rich media into the design of their issues. Ink-smudged print teams had to reach out to the pixel-based life forms in charge of the company Websites, and engage a new breed of Cocoa developers as well. Whole new models of information design and user experience we're launched at high velocity into the App Store. Both speakers were involved in designing some of the first digital magazines that launched on the iPad on April 3rd, 2010. They've spent the last year exploring new ways to experience and engage with magazine content on this exciting new platform. Together they've worked on iPad editions of magazines such as Spin, Dwell, National Geographic, Car and Driver and many others. In this session they'll share hard-earned knowledge and useful insights on how to design for gestural interfaces, how to integrate interactivity smoothly into digital magazines and what it takes to build an issue for the iPad.
event::tags Dual
9:30 AM
to 10:30 AM
Tweeting On Weekends: Are We Becoming Socially Anti-Social?
40 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Rohit Bhargava, John Jantsch, Mark DiMassimo, Robin Raskin
event::about At kids soccer games around the country, hyperconnected Dads tweet about trivia to pass the time. Meanwhile, as you walk into a supposedly social event, people all around you pull out their devices to "check in" on Foursquare or Gowalla. Through the night, people continue sharing their real feelings and thoughts not with the person in front of them but to their audience of "followers" on Twitter, making a real life social event feel decidedly ANTI-social. Sound familiar? As technology allows us to share every moment instantaneously online, are we missing out on what is right in front us? And if so, is the only solution to turn our gadgets off, or is there some imaginary line of balance that we can strike? This session will explore those questions, and the anti-social path that our always-connectedness may be leading us towards. Most importantly, we’ll try to uncover how you might fight back and reclaim your humanity from the social media bubble around you.
event::tags Panel, #overtweeting
9:30 AM
to 10:30 AM
Tweets from September 11
33 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
event::about 2011 will mark the 10th anniversary of the events of September 11, 2001. Since that day, the world has changed in significant ways socially, politically and technologically. Consider recent natural and man-made disasters - earthquakes in Haiti and Chile, the BP oil spill in the Gulf of Mexico, Iceland's volcanic ash cloud - as well as politically divisive events in Iran, Tunisia, Egypt. Facts, opinions and speculation for each new event spread faster than the last, through online social networks. More and more people are getting news of current events from sources like Twitter, and network and cable news outlets are sourcing material from tweets and Facebook updates. This panel will explore the emerging and historic role of social networks in disseminating news and information during disasters and other significant events. It will also attempt to assess how differently historical events such as 9/11 would have been reported if Twitter and Facebook had been introduced to the world ten years earlier. With smartphones and handheld video cameras in the hands of thousands of people on the scene, would conspiracy theories and unanswered questions still swirl around Ground Zero? Would the events have changed at all, or their aftermath be different? In the context of these and other questions, we will speculate on how future disasters will be reported.
event::tags Panel, #911tweets
9:30 AM
to 10:30 AM
Unbelievable eCommerce: Increase Sales By 10000%
49 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Paul Boag
event::about Many believe the secret to a successful ecommerce site is to copy Amazon. However, that rarely works. Your website is not Amazon. Instead it has a unique offering that caters to a specific audience. Once you realise that you can achieve unbelievable things. In his talk Paul explains how he took one ecommerce website from relatively successful beginnings to unbelievable heights. In only 5 years he and the team at Headscape increased sales on the site by a staggering 10,000%. What makes the story even more unbelievable is that the average customer is over 80 years old! This single example will act as a case study that guides you towards better understanding your audience and growing your online sales significantly.
event::tags Solo, #unbelievable
9:30 AM
to 10:30 AM
You're Dead, Your Data Isn't: What Happens Now?
53 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Adele McAlear, Daniel "Dazza" Greenwood, Evan Carroll, Jeremy Toeman, John Romano, Jesse Davis
event::about The Web has changed your life, your death and what you leave behind. Your heirlooms like photos, videos and letters are now stored in digital form and - in many cases - on servers that you don't own like those of Flickr, YouTube and Gmail. What should happen to your "legacy" data? With over 285,000 Facebook users set to die this year, you really should think about it. The Internet generation is coming of age and this issue is only growing. We have to respond with new legal frameworks and standards to support this change. The good news is that entrepreneurs, attorneys, archivists and scholars are already working on solutions. Join us to learn what happens to your digital life after you die and what's being done to give you a say in it.
event::tags Panel, #digitaldeath
10:00 AM
to 11:00 AM
Web Designer's Guide to iOS Apps
80 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Kristofer Layon
event::about This book teaches web designers how to use HTML5, CSS3, and JavaScript to build native iPhone, iPod touch, and iPad applications. By leveraging their existing skills, web designers can do the same specialized and content-specific work for Apple’s mobile platforms as they do for the web. And by combining their design skills with the NimbleKit code framework (the only Objective-C library that is featured as an Apple Development Tool), designers can focus exclusively on interface and content design without needing to write Objective-C. Don’t just emulate the iOS look and feel with other options: use NimbleKit, HTML5, CSS3, and JavaScript to create fully native Objective-C apps for the iPhone, iPod touch, and iPad.
event::tags Book Reading
10:00 AM
to 11:00 AM
Groupon Presents: SXSW Hangover Brunch for the Freely Hungover
240 schedule::attendees
Location
Iron Cactus
eventtype Party, Interactive
event::about Eat the hair of the dog after a weekend of mandatory industry parties and non-stop beeper radiation exposure at a free meal of brunch on Groupon. Enjoy a complimentary brunch buffet to fill your empty stomach and an open bar, stocked with beer, Bloody Marys, mimosas, and well drinks, to fill your empty liver. Give your ears the wake-up call they need with a performance from Slim Richey and the Jitterbug Vipers, featuring the Most Dangerous Guitar Player in Texas. This free brunch will expand your stomach with food, your lungs with appreciation, and your mind with knowledge. RSVP is required but does not guarantee entry (first come, first served basis). http://sxswhangoverbrunch.eventbrite.com/
event::tags Party
10:20 AM
to 11:20 AM
Kristofer Layon
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Kristofer Layon will be stopping by the SX Bookstore to meet registrants and sign copies of his new book, The Web Designer’s Guide to iOS Apps: Create iPhone, iPod touch, and iPad apps with Web Standards
event::tags Bookstore Appearance, #sxbookstore
10:30 AM
to 11:20 AM
Brave New World: Designing Careers That Don’t Exist Yet
30 schedule::attendees
Location
PepsiCo Stage - Meeting Room 2
eventtype Panel, Interactive
event::about
Featuring: Anya Kamenetz, Fast Company, Scott Belsky, Behance, Alexis Ohanian, Reddit, Breadpig, Jennifer Openshaw, Superfutures
More and more, young, creative, and digitally savvy talent and working in roles that didn't exist 5 years ago, some of which were invented for them. How can new creative talent carve our careers in this ever-shifting landscape? What are the skillsets you need? How do you prepare for roles that no one has yet anticipated? How do you ignite organizational change within large corporation to keep pace with cultural and technological developments? And on the flip side, how can we educate, identify, recruit, and grow the next generation of young digital and creative talent?
10:30 AM
to 11:00 AM
SXSW Accelerator: Introductions
18 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
10:45 AM
to 12:17 PM
10:50 AM
to 11:50 AM
Evan Carroll
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Evan Carroll and John Romano will be stopping by the SX Bookstore to greet interested registrants and sign copies of their new book, Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What’s Your Legacy?
event::tags Bookstore Appearance, #sxbookstore
10:50 AM
to 11:50 AM
John Romano
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Evan Carroll and John Romano will be stopping by the SX Bookstore to greet interested registrants and sign copies of their new book, Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What’s Your Legacy?
event::tags Bookstore Appearance, #sxbookstore
11:00 AM
to 11:16 AM
11:00 AM
to 11:05 AM
11:00 AM
to 11:08 AM
11:00 AM
to 11:03 AM
11:00 AM
to 12:47 PM
11:00 AM
to 11:14 AM
11:00 AM
to 12:31 PM
11:00 AM
to 11:05 AM
11:00 AM
to 12:29 PM
11:00 AM
to 11:08 AM
11:00 AM
to 11:05 AM
11:00 AM
to 12:32 PM
11:00 AM
to 11:15 AM
11:00 AM
to 11:15 AM
11:00 AM
to 12:00 PM
5 Steps to Bulletproof UX Strategy
185 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Robert Hoekman, Jr
event::about Writers from BusinessWeek, Harvard Business Review, Wired, and even Rolling Stone have all pronounced that design thinking - the process of developing products and services that are both feasible and meet user needs - is the key to successful innovation. And they're right. What they don't tell you is that all the design thinking in the world won't help your company unless your innovations serve a higher purpose. But the vast majority of businesses have no higher purpose. As a result, their products and features are disconnected from their goals. Their marketing is focused on value-adds rather than value propositions. Their message has no message. There's no there there. That's where experience strategy comes in. Experience strategy is design thinking for your whole business. It tells you which ideas will help and which won't. It tells you if that new product will lead to a unified brand or a disjointed one. It's what turns a shoe store into Zappos, a car company into MINI, and a software company into Apple. In this session, Robert Hoekman, Jr - author of Designing the Obvious (New Riders) and Designing the Moment (New Riders), and Web Anatomy (New Riders) - presents the essential elements of experience strategy. He reveals the five steps to developing a great UX strategy so you can stop navigating your way through the trees and instead start designing the forest.
11:00 AM
to 12:00 PM
Barry Diller Shares Insight on All Things Media
134 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Barry Diller, Poppy Harlow
event::about Barry Diller currently serves as the Chairman of Expedia and the Chairman and Senior Executive of IAC, a leading internet company that houses more than 50 businesses including Match.com, Citysearch, The Daily Beast, Vimeo, CollegeHumour, Electus and Ask.com. Prior to founding IAC, Mr. Diller served as chief executive for a number of companies engaged in media and interactivity including ABC Entertainment, Fox, Inc., QVC, Paramount Pictures Corporation and Paramount’s Entertainment and Communications Group which included such companies as Simon & Schuster, Madison Square Garden Corporation, and SEGA Enterprises, Inc.
event::tags Distinguished Speaker
11:00 AM
to 12:00 PM
Better Innovation, Design and Sustainability via Open Source
27 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Andrew Zolli, Hannah Jones
event::about The need has never been greater than it is today for action to be taken on separating consumption from the use of natural resources if we are all to thrive in a future sustainable economy. Nike believes that design, innovation and a commitment to open source data and collaboration will help fast track the work needed to architect a sustainable roadmap. This session will explore the internal and external pressures that are creating a platform for Nike to start a conversation with the design and development community around the value and application of intellectual property and data to help find solutions to some of the most intractable sustainability problems.
event::tags Solo, #nikebetterworld
11:00 AM
to 12:00 PM
Big Data and APIs for PHP Developers
33 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Bradley Holt, Eli White, Julie Steele, Laura Thomas, Dennis Yang, David Zulke, Laura Thomson, David Zuelke
event::about Big Data creates problems and opportunities that do not exist when dealing with smaller datasets. You will learn how to scale, utilize, and visualize Big Data as well as create and integrate Big Data related APIs. We will talk about how to scale your data, expose your data through APIs, integrate existing data from the data marketplace, and communicate your data through visualization.You will find out what techniques and strategies work best when working with Big Data. Many developers have learned how to scale their systems for high levels of concurrency. However, scaling for Big Data has its own unique challenges. Sometimes strategies that would make no sense for smaller systems work great when dealing with larger datasets. This Workshop is geared towards PHP developers, but all are welcome.
event::tags Workshop, #BigDataAPIs
11:00 AM
to 12:00 PM
Bite Me—Are Ethics Gone in Food Criticism?
27 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
event::about In the past, food critics paid for their meals and were reimbursed by the newspaper/magazine. And most mainstream media food critics would go to exceptional ends to keep their identity secret. Their critique of the food would be unmarred by any special treatment from the restaurant chef or staff. End of story. But today everyone's a food critic, and with the rise in social media sites like Twitter, Facebook, Foursquare, and more, their reviews can be broadcast far and wide. Food critic anonymity has gone out the window with one Google search. Recently, Time.com food critic, Josh Ozersky was dressed down by the Village Voice* NYT for not revealing in a column in which he extolled the benefits of having fancy chefs catering your wedding that the caterers at his wedding were doing so for free. The recent FTC rulings mandate that bloggers disclose when they're reviewing something they're not paid for, but those rules don't extend to bloggers operating under the leaky umbrella of a corporate parent. In the proposed panel, Jane Goldman, editor in chief of CHOW.com, one of the most popular food websites, will bring some of the most influential people in the food industry and discuss this growingly important issue in food journalism. This panel will call out the spectrum of professionalism in online and offline food journalism and the issue around transparency reverberates through all aspects of online journalism and blogging.
11:00 AM
to 12:00 PM
Can P2P Save Filmmaking?
9 schedule::attendees
Location
Austin Convention Center, Room 15
Speaker Michael Masnick, Shahi Ghanem, Jamie King, Ray Privett
event::about There is a lot of talk about what the Internet (and P2P in particular) means for the future of filmmaking. A story that often goes untold is the empowerment provided by the Internet to indie filmmakers. According to Ted Hope, producer of 21 Grams and Adventureland, just four percent of the independent films made in the U.S. annually get traditional distribution. The Internet has created opportunities for filmmakers who are interested in making quality entertainment for large audiences outside the traditional media business model. At a time when the Internet has essentially driven media distribution costs to zero, distributed networks like BitTorrent provide an effective and flexible way for filmmakers to distribute their content. Moreover, it allows filmmakers to tap into online communities and reach millions of people who might otherwise be inaccessible. These communities are powerful and provide intrinsic value for an indie filmmaker trying to build a fan base. Increasingly we are witnessing creative new approaches where making money from rich media will not rely so heavily on holding media under lock and key. Filmmakers are developing business models that address the digital native generation with a coherent and authentic proposition that takes advantage of all the strengths of the Internet.
event::tags Distribution
11:00 AM
to 12:00 PM
Convergence - What a Difference a Year Makes!
36 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Dan Shust
event::about It's been a crazy year and it's pretty safe to say that convergence has arrived and maybe even blown past our expectations. We'll take a fast-paced look at the advancements of the past year and set the stage for even more blurring of the lines in 2011.
11:00 AM
to 12:00 PM
Creation, Curation, and the Ethics of Content Strategy
90 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker Margot Bloomstein
event::about From Monet to MTV, what practices connect the salons of Paris with Danger Mouse, NFL.com, and Facebook? More importantly, what's your place in that continuum? If you work with content, embrace your place in the ethical debate of creation and curation. It's nothing new—but it's time for user experience practitioners to acknowledge it. Why? Both companies' and consumers' expectations of user experience have matured, promoting content strategy in interactive teams, efficient projects, and satisfying user experiences. Content strategists shape communication goals, hierarchy, and taxonomy. Innocent choices? Or politics, discrimination, and the dark side of design? If you ignore these pitfalls of content strategy, what are the ethical implications? We'll discuss this through the lens of content correlation and "merchandising" on news sites, editing and mashing up to “create” anew, and curating in traditional settings like museums. From seemingly benign audits and style guidelines through published content packages, do curators create meaning? If so, how should content strategists confront similar choices? It's been a breakout year for content strategy. Come hear why now we need to confront its ethical relevance—and learn about the missteps of teams that don't—through the lens of case studies and the perspective of the new publishing landscape.
11:00 AM
to 12:00 PM
Cross-Platform Multi-Screen Development
43 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Christian Cantrel, Daniel Dura, Jonathan Campos, Mark Miller, Andre Charland, Brian LeRoux, Christian Cantrell
event::about With the proliferation of mobile devices and app-powered consumer electronic devices, it is more important than ever to be able to target these many platforms in the most efficient way possible. If you are deploying to iOS, Android, or even a ten foot touch wall, you don't want to have to rewrite your application for every platform. This session introduces users to the world of cross-platform multi-screen development by looking at not only the software behind this revolution, but the hardware that is changing how users interact with their data. We will discuss the state of these devices, the development platforms that are available, and focus on two of the major platforms for building true cross-platform experiences: HTML5 and Flash. This session will answer these questions: 1) What are the popular development platforms available to build cross-platform multi-screen software? 2) What are some considerations when developing software for multi-screen applications? 3) How do I get started developing on these platforms? and 4) What is the future of multi-screen software?
11:00 AM
to 12:00 PM
Cryptography, Technology, Privacy: Philip Zimmermann, Inventor of PGP
36 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Phil Zimmermann
event::about Philip R. Zimmermann, technology visionary and internet folk hero, says “it is sometimes better to take direct action to change unjust laws”. He is an encryption guru and privacy innovator who has made huge personal sacrifices to create technology that protects people around the world. Phil is the creator of Pretty Good Privacy, an email encryption software package. Originally designed as a human rights tool, PGP was published for free on the Internet in 1991. This made Zimmermann the target of a three-year criminal investigation because the government held that US export restrictions for cryptographic software were violated when PGP spread worldwide. Despite the lack of funding, the lack of any paid staff, the lack of a company to stand behind it, and despite government persecution, PGP nonetheless became the most widely used email encryption software in the world. Phil has recently focused on launching a secure VoIP protocol that allows people to make encrypted phone calls over the internet. He will discuss why encrypted phone calls are the next evolution in privacy, why easily wiretapped, unsecure VoIP is bad for society and good for organized crime, and how a secure VoIP protocol will protect the criminal justice system. Other topics include the effects of pervasive surveillance technology on democratic institutions and the future of consumer authentication. Presented by AllClear ID
event::tags Solo
11:00 AM
to 12:00 PM
CSS / CSS3 Meet Up
19 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Denise Jacobs
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in CSS / CSS3. Cash bar onsite.
11:00 AM
to 12:00 PM
Dealing With Internet Drama In Feminist Discourse
9 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Rachel McCarthy James, Garland Grey
event::about The Internet is a community of communities, all filled with conflict and drama. Social justice and activism are as filled with these clashes as any other group, but the wounds inflicted can be more than difference of opinion or personality discord: in “safe spaces”, tensions can be particularly fraught These incidents can often be instructive and valuable. Conflict clarifies loyalties and solidifies friendships; conflict can reveal humility and pride. Controversy can teach anti-oppression activists about how to avoid unintentionally inflicting harm upon folks who do not share their privileges. But while call-outs can be essential to honest discussions of inequality, drama is just as often destructive. Conflict comes at a price, sometimes with little payoff. Internet drama cost emotional energy, physical resources, time, and relationships. Blogwars, 500+ comment threads, and 140-character fights are rarely in anyone’s best interest – they are usually costly to the attacker, the target, and those reading on the sidelines. Drama and conflict in online social justice is usually best minimized and carefully managed. This presentation, which will focus more on examination than instruction, is not just about how to check your privilege. It’s about when to call out, and how to avoid abusing others. It’s about how to respond, when to check out, and how to take care of yourself in a community that demands everything of you.
event::tags Core Conversation
11:00 AM
to 12:00 PM
Documentary Deities: Dispelling The Director Myth
14 schedule::attendees
Location
Austin Convention Center, Room 16AB
event::about Filmmaking is a team effort, and none more so than the documentary. Most documentaries are made by a core team of multiple hat-wearing collaborators all drawn to the medium specifically because it allows for a 'roll up the sleeves,' hands-on approach to craft, strategy and storytelling at the most intimate levels for a long period of time. Despite this reality, and in light of a much more sophisticated, user-driven media landscape, The Director as all-powerful God perpetuates as a convenient myth for traditional and nontraditional press and audiences to buy into - often to the detriment of their own ability to understand (or even create) such works. This panel, hosted by Oscar nominated documentary filmmaker and IDA Board President Eddie Schmidt, and featuring top documentary producers, editors and DP's responsible for Academy and Emmy nominated projects, pulls the curtain away from their renowned projects to reveal the true team efforts that make these films so great and the documentary art so unique. Unlike big-budget Hollywood, no one person's job is to stand around and fetch coffee for the star on a documentary set. This will be a dynamic, possibly even controversial, first-person look into how the nonfiction sausage gets made. However, the goal is not dirty laundry but rather media literacy: to educate an industry and an audience who ought to know better and will benefit from doing so.
event::tags Documentary
11:00 AM
to 12:00 PM
DSLR Video and Beyond: The Impact of Emerging Technology on Filmmaking
37 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Guy Kawasaki, Blake Whitman, Bill Frakes, Steve Heiner
event::about Starting with the video capable DSLR, affordable technologies are now starting to change the landscape for motion picture from indie cinema, journalism and music videos
11:00 AM
to 12:00 PM
Edinburgh, Austin & the Future of Festivals
25 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Kath Mainland, Rohan Gunatillake
event::about With a history stretching back over sixty years, Edinburgh is the world's festival city and today boasts a year round calendar of festivals which attract 4 million attendees. But in the digital age, what can Edinburgh’s Festivals do to ensure they continue to be an iconic cultural experience well into the 21st century – and does SXSW hold any clues? And given that arts festivals are historically all about the live experience, how should they best incorporate the digital? We will look at the future of festivals, share what Edinburgh has learnt from its rich history & what it is doing to evolve and explore what Austin and Edinburgh have to learn from each other. Old & new, UK & USA, arts & digital - this session will have it all - including the story of why Edinburgh in 1947, not the Bay Area, was the home of the first ever unconference!
event::tags Core Conversation
11:00 AM
to 12:00 PM
Game Publishing Evolution from Traditional to Digital Distribution
12 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Steve Carlin, Chris Morris, Chris Petrovic, Rob Dyer
event::about As we’ve seen with the music industry, more and more entertainment services are transitioning from physical goods to digital distribution. This panel will focus on the video game sector and how the growing acceptance of digital distribution is impacting both traditional video game publishers and retailers.
event::tags Panel, #sxswgames
11:00 AM
to 12:00 PM
Games: Tools For Mass Communication
49 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Michael Agustin, Benjamin Taylor, Brett McCall, James Portnow
event::about Art, education, economics, propaganda. Games are arriving at the forefront of media to become an important way to engage entire generations of people. What's different from before? Five billion people are replacing the most common communication device, the simple cell phone, with a full-fledged gaming system in their pocket. There are multiple ways to publish and distribute games over the Internet and to the masses. For many, game creation is becoming a regular activity, as tools become both easier to use and more powerful for people without programming knowledge. This panel will cover unique perspectives on how games are becoming more meaningful forms of expression and a significant tool for communicating ideas.
event::tags Panel, #MassCommGames
11:00 AM
to 12:00 PM
HealthTap's South By South Health Meet Up
12 schedule::attendees
Location
Day Stage Cafe Austin Convention Center
eventtype Panel, Interactive
event::about Take a bite of the new. Come harvest fresh, ripe disruptive health innovation with the who's who of health tech, health-data, mHealth and social health at HealthTap's First Annual Geek Health Meet Up.
11:00 AM
to 12:00 PM
How the Web is Changing Dutch Politics
11 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Ruben Bos
event::about The Netherlands is ranked third in the world when it comes to broadband access per capita. Mobile internet is available in nearly every corner of the country. The penetration of social media is huge. For example, 60% of the Dutch population is a member of Hyves, the biggest social network in The Netherlands. The web is very dominant in The Netherlands. Politicians know this. Nearly the whole parliament is active on Twitter. Something really exciting is starting to show in The Netherlands. The traditional gap between politicians and people is getting smaller. How can we get beyond Twitter? In this presentation, Ruben will explain how we can help politicians to make this gap even smaller. He will explain how he helped transforming the Labour website into an awesome personal blog. He will explore what political parties can learn from websites like Good.is on how they use info graphics to tell their story. Politics don't have to be dull and impersonal. Don't be scared, this presentation won't be either.
event::tags Solo, #dutchpolitics
11:00 AM
to 12:00 PM
How To Hire And Manage A Software Developer
38 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Steve Zehngut
event::about This presentation focuses on breaking down the communication barriers that can make working with a developer more difficult than it needs to be. The presentation will cover Interviewing Your Potential Developer, Planning & Project Management, Using A Version Control System, and Bug Reporting. The session will give the audience a reality check on how to go about working with a developer to get a web site (or any digital project) built on time and on budget.
event::tags Core Conversation, #HiringADeveloper
11:00 AM
to 12:00 PM
Hub-and-Spoke Systems for Open Museum Technology
16 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Zeeshan Lakhani, Russell de Moose
event::about Hub-and-Spoke Systems for Open Museum Technology will focus on how museums, science and technology centers, and the like-minded community can benefit from an active model designed to promote collaboration, information exchange, and the adoption of open-source applications and technologies. That model is MOSCAR (Museum Open-Source Code and Application Repository), an initiative spearheaded at Liberty Science Center. The presentation will be divided into two sections: the first will explain the disconnect between the stature of museums and their implementation of emerging and socially relevant technologies; the second will focus on devising models for engaging target communities, with our particular instance (which leverages two collaborative platforms: github and forrst) as a demonstration of this multifaceted learning process. We will present relevant examples stemming from this project, which showcase how users can take advantage of its resources: code, applications, tutorials. The presentation will conclude with a call to action, imploring the audience to use and/or contribute to this and other similar endeavors, regardless of technical proficiency or background. Part thesis, part demonstration, and part community discussion, this presentation will contextualize the dearth of museum resources and offer an outlet for reusable, fully distributable content and a support network for conversation and, ultimately, better work.
event::tags Core Conversation, #lscmoscar
11:00 AM
to 12:00 PM
I'm So Productive, I Never Get Anything Done
181 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker David Carr, Anthony De Rosa, Molly McAleer, Ta-Nehisi Coates
event::about Make the coffee, check the RSS, groom the avatar, freshen the blog, make nice with the Twitter, now it's time to ... do the same thing again. Meanwhile your job/project/spouse/story sits there, staring at you with big cow eyes and wonders if you will ever leave the grid and do something real, something productive, something that will yield cash money and not just more followers on Twitter. Most of us work alone in a room, armed with a desktop that is more powerful -- and distracting -- than entire offices a decade ago, and yet the actual throughput of an average day can be negligible. Let's talk to some people who have actually done things -- written books, built businesses, created technology -- about their process. Do they have a clear, bright line between consuming media and producing it? Is it best to have multiple streams on one screen or toggle between to stay on task? Do they have a day part when they are off the grid? And why do great ideas come in the shower? Let's figure out whether the Web is the greatest productivity tool ever invented or a destroyer of initiative and long thoughts.
event::tags Panel
11:00 AM
to 12:00 PM
Internet, Video Games & Mental Health
18 schedule::attendees
Location
Hilton Garden Inn, Trinity
eventtype Panel, Interactive
Speaker John Grohol
event::about The line between enjoyment of technology and feeling unable to disconnect or spend less time in front of a computer or TV screen is a fuzzy one. Professionals don't recognize Internet or video game addiction, yet many people still use those words to describe the sense of being sucked into the Internet or gaming and being unable to cut back. What have your experiences been with spending too much time online or playing video games? Have you ever tried to cut back? How successful were you? We'll discuss strategies to help you get back your life and re-connect with your face-to-face life. This is a core conversation.
event::tags Core Conversation, #mhgaming
11:00 AM
to 12:00 PM
Japanese Mobile Leaders Forum
23 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Takahito Iguchi, Eiji Araki, Serkan Toto, Taisei Tanaka, Takuya Miyata, Tak Miyata
event::about "Japan" "Mobile" "Social Media" - what do you see when you have these words together? Cyber utopia? Shrinking Galapagos? Ninjas with high-tech swords? It's about time we know what the real scenes are in Japan. With the leaders of the mobile social media in Japan, we will discuss what the Japanese mobile social media world looks like, where they are headed, and how the "outer world" will affect / or be affected. Needless to give examples like the explosive rise of Twitter in Japan, the question is not whether the country is the "land of the rising sun" in mobile social media or not - it's how high has the sun risen, and why.
event::tags Panel, #jpmobilesummit
11:00 AM
to 12:00 PM
Love, Music & APIs
34 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Dave Haynes, Matthew Ogle
event::about In the old days it was DJs, A&R folks, labels and record store owners that were the gatekeepers to music. Today, we are seeing a new music gatekeeper emerge... the developer. Using open APIs, developers are creating new apps that change how people explore, discover, create and interact with music. But developers can't do it alone. They need data like gig listings, lyrics, recommendation tools and, of course, music! And they need it from reliable, structured and legitimate sources. In this presentation we'll discuss and explore what is happening right now in the thriving music developer ecosystem. We'll describe some of the novel APIs that are making this happen and what sort of building blocks are being put into place from a variety of different sources. We'll demonstrate how companies within this ecosystem are working closely together in a spirit of co-operation. Each providing their own pieces to an expanding pool of resources from which developers can play, develop and create new music apps across different mediums - web, mobile, software and hardware. We'll highlight some of the next-generation of music apps that are being created in this thriving ecosystem. Finally we'll take a look at how music developers are coming together at events like Music Hack Day, where participants have just 24 hours to build the next generation of music apps. Someone once said, "APIs are the sex organs of software. Data is the DNA." If this is true, then Music Hack Days are orgies.
event::tags Dual, #lovemusicapi
11:00 AM
to 12:00 PM
Love, Music, & APIs
6 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
event::about In the old days it was DJs, A&R folks, labels and record store owners that were the gatekeepers to music. Today, we are seeing a new music gatekeeper emerge... the developer. Using open APIs, developers are creating new apps that change how people explore, discover, create and interact with music. But developers can't do it alone. They need data like gig listings, lyrics, recommendation tools and, of course, music! And they need it from reliable, structured and legitimate sources. In this presentation we'll discuss and explore what is happening right now in the thriving music developer ecosystem. We'll describe some of the novel APIs that are making this happen and what sort of building blocks are being put into place from a variety of different sources. We'll demonstrate how companies within this ecosystem are working closely together in a spirit of co-operation. Each providing their own pieces to an expanding pool of resources from which developers can play, develop and create new music apps across different mediums - web, mobile, software and hardware. We'll highlight some of the next-generation of music apps that are being created in this thriving ecosystem. Finally we'll take a look at how music developers are coming together at events like Music Hack Day, where participants have just 24 hours to build the next generation of music apps. Someone once said, "APIs are the sex organs of software. Data is the DNA." If this is true, then Music Hack Days are orgies.
event::tags Interactive Crossover
11:00 AM
to 12:00 PM
Mentors - Managers, Agents & Casting Directors
4 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Nick Ogiony, Heather Collier, Sharon Lieblein, Jennifer Weinbaum, Kevin Iwashina, Liz Atherton, Rachel Flanagan, Tamar Simon, Danny Sherman
event::about Agents and Managers are a necessary part of the food chain in filmmaking from pre-production through distribution and release. What do they do exactly? How can they serve you? Talk to several industry professionals one-on-one. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
11:00 AM
to 12:00 PM
Naked Dating: Finding Love in 140 Characters or Less
13 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Jeremy Wright, Melissa Smich
event::about In today's age of social media, real-time communication and multi-platform flirting, do the old rules of finding love apply? What are the major faux pas? How can you ensure that you portray the awesome catch that you really are? This panel will explore finding love on Twitter, the intricacies of going from public communication to the first date, common sense tips for being the you that you want the other person, etc. We will also have fun with stories of Twitter DM fails, how social media dating can fail and whether or not it's ever, ever appropriate to demand sex on a first date (hint: it's not!).
event::tags Dual
11:00 AM
to 12:00 PM
Online Mom Communities = Hotbed of Local Influencers
43 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Jennifer James, Lindsay Maines
event::about Digital influence is going hyper-local, especially in the mom market. There are a myriad of online communities geared specifically towards mothers. Within that demographic, the structure silos even further into green mom influencers, fashion oriented influencers, literary, music moms, etc. What we learned in presenting last year's SXSW Core Conversation about marketing to tastemaker moms: Marketers want to know how to tap into the power of these online enclaves, without violating ethical word of mouth marketing standards or the mores of communities. But beyond working with these online influencers in the digital sphere, there's an opportunity for brands to identify thought leaders and extend partnerships into local markets. One successful example of this concept in the past year include Chevrolet's "Girl's Night Out" in Houston program, which brought together carefully selected local women bloggers for a series of events in Chevy vehicles, which the women then digitally documented. There were no strings or conditions, and the authenticity of the content is engaging. It was a win for the brand and the bloggers. More automakers, restaurants, and clothing brands are utilizing this concept of partnering with online influencers to create local events- which then circle back around end extend the power of engagement digitally. How can your brand leverage it?
event::tags Core Conversation
11:00 AM
to 12:00 PM
Online Reputation in (and across) Context(s)
25 schedule::attendees
Location
AT&T Conference Center, Room 203
eventtype Panel, Interactive
Speaker Bill Johnston, F. Randall Farmer
event::about Reputation is a key dimension of online identity, but the concept of online reputation is often misunderstood and abused. There is tremendous opportunity in creating an online reputation framework for your organization's online presence, but also great risk in getting it wrong. This co-presentation will explore best practice examples from different fields related to reputation systems, discuss the difficulty in meshing disparate contexts, and finally, discuss how to create a framework that is valuable to both your organization and your community.
event::tags Panel, #repinctxt
11:00 AM
to 12:00 PM
Passion for Typography Meet Up
8 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Shawn O'Keefe
event::about Do you often annoy your friends and associates with your banter about typefaces? Do you own a t-shirt that references kerning? Do you pay close attention to the "clothes that words wear"? Then you might be passionate about typography. Join other SXSW Interactive, Gold and Platinum registrants who feel the same way about fonts at this special get-together. Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
Rebooting the Media Industry: A How to Guide
26 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Bram Cohen
event::about BitTorrent didn’t invent the Internet. It just changed the game. In 2001 the BitTorrent protocol was launched into the world. It turned rich media distribution economics on its head by making efficient use of consumer bandwidth and enabling transfers to get faster the more popular a file is. Fast-forward to today and the whole media industry has been turned upside down. From newspapers to music to film, the way content is distributed and how users want to consume it has completely changed. The growth of the Internet created a disruptive model that caused a shift from physical to digital media, and many in the media industry unprepared for the change have been left scrambling. Resistance doesn’t stop change from happening, but it can make it more painful. If anything, the dramatic consolidation in the newspaper industry should be a lesson for other media industries that evolution is not a choice, but a best practice for creating a sustainable business model. Paid download, subscription, ad-supported or freemium. Which business model will be most effective in generating value? There is not a clear winner, but different online communities as well as types of content will lend themselves to each in varying ways. Continued product development will provide choice to the consumer and they will vote by their actions. The different consumption models and tastes of users will create number of opportunities for monetization by creators as well as more options for consumers.
event::tags Solo
11:00 AM
to 12:00 PM
Rohit Bhargava
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Rohit Bhargava will be stopping by the SX Bookstore to meet registrants and sign copies of his new book, Personality Not Included: Why Companies Lose Their Authenticity- And How Great Brands Get it Back. Visit http://www.readpni.com/ to see a visual introduction to the book.
event::tags Bookstore Appearance, #sxbookstore
11:00 AM
to 12:00 PM
Scratching Your Personal Projects Itch
42 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Cap Watkins, Richard Crowley
event::about Have you ever had an idea for a great product, but thought any of the following: "I don't have enough time to work on this and keep my full-time job." "I don't have the dev/design/business skills to make this on my own." Come hear from two people who have each figured out their own unique ways around these (and other) challenges. From the designer with zero development skill, to the developer who freelances to fund their own project, to the developer who focuses full-time on scratching his own itch, this panel runs the gamut for dreamers of all shapes and sizes. Hear what's worked for us and what could work for you!
event::tags Core Conversation, #scratchyouritch
11:00 AM
to 12:00 PM
SOS - Can Citizen Alerts Be Trusted?
4 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
event::about The growth of open source crisis mapping tools and social media networks have given rise to community driven disaster preparation and response. These systems harness the power of mass collaboration to provide real time, predictive and expansive information from a human data stream far more quickly than emergency agencies. To date, we have seen such networks come to life after the Mexico Gulf oil spill, the earthquakes in Haiti, China and Chile and during the Australian bushfires. How effective have peer to peer alerts been in assisting or preventing suffering and damage? What have been the pitfalls and challenges of such systems? This panel will discuss how government agencies are responding to crowd-sourced crisis information; raise issues about the legal implications of user-contributed data; reveal how well the broader community has been involved with web2.0 tools for the rapid transfer of life saving insight; and cover latest developments in validation and filtering systems.
event::tags Panel, #sosalerts
11:00 AM
to 12:00 PM
Steampunk Meet Up
5 schedule::attendees
Location
Driskill, Maximilian Room
eventtype Panel, Interactive
Speaker Marsha Lebkowsky
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Steampunk. Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
Stop Working Nights / Weekends and Get a Life!
54 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Ryan McMinn, Wesley Hodgson
event::about The myth of the tech world is that working 80+ hrs week is required to keep up and innovate. While you worked 80+ hrs this week I have been riding a bike down the US coast and am more successful than you. The time you spend away from your office and in the real world is the source of real inspiration and innovation. Come learn tips, trick and lessons on how to get a life while still having an awesome career.
event::tags Core Conversation, #sxswgetalife
11:00 AM
to 12:00 PM
Stuff You Should Know from HowStuffWorks.com
23 schedule::attendees
Location
Driskill, Driskill Ballroom
eventtype Panel, Interactive
Speaker Roxanne Reid
event::about Can’t learn enough about zombies or quicksand? Tune in as Josh Clark and Chuck Bryant talk about all of the “stuff” that’s on their minds, and that they think you should have on yours too. This podcast is a clear favorite on iTunes, holding a spot in the top 10 podcasts consistently since its debut in 2008, and was recognized as one of the top classic podcasts of 2010 by iTunes.
event::tags Podcast
11:00 AM
to 12:00 PM
SXSW Accelerator: Bump, Compass Labs, Fixlab, NeighborGoods
21 schedule::attendees
Location
Hilton, Salon A
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
11:00 AM
to 12:00 PM
SXSW Accelerator: Crowdmap, DocumentCloud, Localocracy, MuckRock
27 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
11:00 AM
to 12:00 PM
SXSW Newcomer / Veteran Meet Up
12 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Kathryn Irwin
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
The Future of Storytelling: DEXTER Fans Play Killer
34 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Marcelo Guerra, Howard Goldkrand, Jonathan Verk
event::about When Showtime’s smash TV hit DEXTER made its 5th season premiere on September 26, 2010, the date also marked the finale of a nine-week ARG (alternate reality game) that whipped fans into a frenzy just before the season’s launch. The game development team (which called the ARG an "actual reality game" because it so infiltrated their real lives) built the world of the Infinity Killer, a serial murderer obsessed with fate and social control, and the Serial Huntress, an ex-FBI agent who caught serial killers through crowdsourcing. This SXSW Interactive presentation brings together the Dexter ARG team – Showtime and Modernista!, with Promax/BDA President Jonathan Block-Verk moderating, to take attendees through the thought process, story development arc, execution challenges -- and exciting possibilities -- of the ARG format.
event::tags Panel
11:00 AM
to 12:00 PM
The Hero Inside: Invisible Customer Support
17 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
event::about In a customer support world, changing the mind set from successful support calls to measuring “time to happy” can be an empowering and innovative proposition. Proactive support solutions often times go unnoticed as potential issues are fixed long before customers are aware of the issue. An effortless support experience ensures that customers are free to reach their full potential without the hassle of continually picking up the phone. This session is sponsored by Microsoft.
event::tags Panel, #SupportSXSW
11:00 AM
to 12:00 PM
The Legal Ramifications of Saying “I’m Sorry”
32 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Daniel Goldman, Chris Morran, Fred Taylor, Margaret DiBianca, Paula Berg
event::about Is your legal team hindering your social media success? Is someone redlining every blog post, tweet, and comment you compose, costing you valuable time, sterilizing your messages, and taking the “social” out of “social media?” In a court of law, is there really a difference between the words “I’m sorry” and “I regret?” Join a panel of career apologists and apologetic lawyers to understand what the legal risks of saying “I’m sorry” really are, how companies like Southwest Airlines get away with it every day, and how to craft an air-tight apology.
event::tags Panel, #sorrysxsw
11:00 AM
to 12:00 PM
The SINGULARITY: Humanity's Huge Techno Challenge
25 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Doug Lenat, Michael Vassar, Natasha Vita-More
event::about Will supercomputing intelligences outsmart human-level intelligence? Ray Kurzweil's "The Age of Spiritual Machines" is the world's most known advocacy of a technology breakthrough that will change the face of humanity and the entire world. Kurzweil claims that the accelerating, exponential growth of technology will result in such a Singularity. But not all technological luminaries agree with Kurzweil. In fact, some suggest nanotechnology as superseding artificial intelligence. Others argue for humanity's future as being located in biosynthetics and virtuality. Outside the technological sphere, a new culture of DIY citizen scientists could either speed up or halt the Singularity. With a finger on the pulse, ethicists and policy-makers are arguing for a new strategy for assessing our possible futures. This panel dissects the very core of the Singularity, if and when it will occur, and what we can expect to happen.
event::tags Panel, #singularity
11:00 AM
to 12:00 PM
Three Undiscovered Companies Leading the Green Movement
15 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Ben Lack, Andy Kruse, Ingrid Vanderveldt, Jason Davis, Justin Miller
event::about The United States consumes more energy than it produces and is the second biggest emitter of CO2 in the world (behind China). If the United States truly chooses to become a greener country, then major improvements in our infrastructure (buildings and transportation) will have to be made. The green movement in the United States has yet to reach a tipping point. Companies either do not know how to lower their energy consumption and carbon footprint, or they are not implementing the projects fast enough. Fortunately, there are signs that we are now more green than ever. This panel will highlight three companies that you probably haven't heard of that are implementing green strategies. You don't want to miss learning about how these innovative companies got started and what they're doing to make our country a greener place to live.
11:00 AM
to 12:00 PM
Travel Bloggers Meet Up
9 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
Speaker Sheila Scarborough
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in traveling & travel blogging. Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
TV + New Media = Formula for Success
57 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
event::about Today, show creators, actors and networks all have something new to consider when they move to launch a new program – new media/technology. From Facebook, to Twitter to mobile and games, new media has completely changed the way TV is consumed. Fans are no longer satisfied with on-air programming. They think about their favorite characters beyond the program, they’re interested in the people behind the scenes and they want to share their passion for their favorite shows with others. USA Network and Oxygen Network are two of the leading cable networks that truly understand what fans are looking for– the networks are cutting edge in how they approach technology to extend the reach and life of programming. This panel will bring together several of USA and Oxygen Network’s executive producers, digital executives, show creators and actors to discuss how new media is integrated throughout all aspects of a shows creation. Some will discuss how immersive gaming experiences tied to the show actually drove inquiries on cars for one of the US’s biggest automakers to more cars then they had to sell, another will address how being involved in live webcasts, podcasts and behind the scene tours with citizen journalists and bloggers have made them come from behind the scenes to the forefront, and finally, one actor will discuss how new media has changed the meaning of celebrity.
11:00 AM
to 12:00 PM
Understanding the Economy Using Twitter
15 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Andrew Whinston, Zhan Shi
event::about Our goal is to present how we use the “huge data” collected by using open APIs of Twitter and other online services to empirically test and improve existing models in social sciences such as economics and sociology. Bringing together natural language processing and macroeconomics, on top of the troves of machine-generated data, we also propose building innovative applications to track consumer sentiment and industry dynamics. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
event::tags Dual, #twiconomics
11:00 AM
to 12:00 PM
Value of a Facebook Fan: Does it Matter?
92 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
event::about A lot of buzz has been circulating around the value of Facebook fans. Different dollar values have been assigned, based on different research methods. Rather than debate which approach is more accurate, this panel will dig down to the root of this issue - why are brands so eager to assign a monetary value to fans? Will this become a measurement standard for marketers? What factors are really the most important in determining the value that businesses get from being on Facebook?
11:00 AM
to 12:00 PM
Why the FCC Can’t Please Anyone – Net Neutrality Blues
16 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Sharon Strover, Alex Curtis
event::about This panel examines the recent developments around net neutrality, one of the more misunderstood principles among the crowd of odd phrasings generated within contemporary telecommunications practice and policy. The panel will (1) present the concrete info about net neutrality – what it is and isn’t, and the circumstances that generated the concept to begin with; (2) summarize FCC Commissioner Genachowski’s position, and speculate on why the FCC took the route it did in the wake of the Comcast court decision in 2010 (which blew apart the Commission’s de facto assertion of authority over how industries could manage Internet networks); (3) assess the pros and cons of the FCC approach and also comment on the misinformation that has circulated. The panel will help you figure out whether and why you should care about this policy.
event::tags Panel
11:00 AM
to 12:00 PM
Worst Website Ever II: Too Stupid to Fail
165 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Andy Baio, Jeffery Bennett, Jonah Peretti, Josh Millard, Ze Frank, Gina Trapani, Mike Lacher
event::about In a highly-anticipated return to SXSW, an all-star lineup of designers, coders, and entrepreneurs compete to pitch their worst business ideas in short lightning rounds. Winner gets funded by a real VC.
event::tags Panel, #worstwebsiteever
11:00 AM
to 12:00 PM
Your Data in the Cloud: Privacy, Ownership, Convenience
39 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Daniel Putterman
event::about There’s no topic with more buzz around it than the “cloud.” However, for all the aspects of our social and commercial lives we entrust to the cloud, at the same time we surrender our data, and increasingly our memories and finances, to others. Who controls that data, who protects it and who ensures our privacy? There are however possibilities for creating one’s own cloud, and retaining a measure control over off-site data and services, both software and hardware based. We’ll explore a number of solutions to the notion of a personal cloud, and the trade-offs inherent in that choice.
event::tags Solo, #personalcloud
11:00 AM
to 12:00 PM
Your Ignoring Multicultural Markets Will Make Me Rich
11 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Sheila Marmon
event::about People of color (Asians, Blacks and Latinos) in the United States represent one of the most dynamic consumer market opportunities. The multicultural population in the U.S. has grown 24% over the last 9 years versus 2% for the White population. A higher percentage of Black people are on Twitter than any other group. Asian Americans are richer than any other race. And our Hispanic population growth will lead the multicultural market to become the majority of all consumers by 2050. If you apply resources to these underserved market segments your business can flourish. There is a gold mine here to uncover. Yet even with these attractive characteristics, there are few large scale efforts in the digital space addressing the unique needs of multicultural consumers. What digitally driven advertising, e-commerce, subscription and other business models might exist to capitalize on this dramatic shift in U.S. demographics? Where are the largest opportunities? Where have we seen success stories? In this core conversation we will address how to create value at the crossroads of technology change and the disruptive demographic growth in U.S. multicultural markets.
event::tags Core Conversation
11:00 AM
to 4:00 PM
Fast Company Grill
56 schedule::attendees
Location
Moonshine Grill
eventtype Unofficial Party
event::about
Join us for lunch, cocktails and interactive fun.
11:00 AM
to 1:00 PM
Gingerbread Pancake Brunch
41 schedule::attendees
Location
Magnolia Cafe (South)
eventtype Unofficial Party
event::about
Best pancakes in the state, but also great egg breakfasts etc
Website http://themagnoliacafe.com/
11:00 AM
to 2:00 PM
Mashable House: Private Networking Lunch
12 schedule::attendees
Location
Buffalo Billiards
events::invitation
11:00 AM
to 12:00 PM
Squarespace Foodtruck Extravaganza
100 schedule::attendees
Location
5th and Neches
eventtype Unofficial Party
event::about
Come and visit us at the Squarespace Food Truck! We've teamed up with four of the hottest local street food vendors to bring you some tasty deliciousness each day of SXSWi. We'll be parked over at 5th & Neches (one short block from the convention center), and will be serving from 11am on March 11, 12, 13 and 14th.
March 14 - East Side King
- PORK BUNS - twice cooked pork belly, cucumber kimchee, steam buns
- CHICKEN KARAAGE BUN - with Ginger Garlic Rice
11:00 AM
to 12:00 PM
Stuff You Should Know Live Podcast
18 schedule::attendees
Location
Driskill Hotel
eventtype Unofficial Party
Speaker/Artist(s) Info
Josh Clark and Chuck Bryant
event::about
Come and check out Josh and Chuck from the Stuff You Should Know podcast, as they record live without a net. The podcast will be followed by a fan Q&A.
event::tags podcast, Stuff You Should Know, SYSK
11:00 AM
to 4:00 PM
Twitter Retreat @ SxSW
85 schedule::attendees
Location
IcenHauer's
eventtype Unofficial Party
Speaker/Artist(s) Info
Escape the madness for some R&R at the Twitter Retreat. Grab a seat under the sun, listen to some tunes, and if you need to rush back to the conference center for a panel, @Picycle will be loaning some slick electric bikes to our guests in need.
Plenty of Twitter folks will be around who will be eager to meet you, talk about what they do and answer questions. We've got a few activities scheduled throughout the day to gather around for. More to come on those soon.
There will be WiFi, delicious BBQ from @FranklinBBQ and fancy ice-cream sandwiches from @Coolhaus to consume throughout the day.
Website http://plancast.com/p/4acp
11:15 AM
to 12:49 PM
11:15 AM
to 12:37 PM
11:15 AM
to 12:15 PM
Transmedia: What's the Magical Formula for Successful Design?
31 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Anthea Foyer
event::about Deep within our secret laboratory, The Labs team of new media scientists work incessantly to discover the secret ingredients of successful transmedia projects. With the recent acceleration of transmedia projects, there have been a lot of successes and failures. But what are the common elements that determine these outcomes? Is it possible to harness them for your own projects? At this session we will reveal our findings to you, our audience. As with any good experiment, however, this will be a participatory event with the audience having the opportunity to become contributors as well. We know you are a smart audience with much to add to the experiment. After the event, our joint findings will be shared online with the world.
11:30 AM
to 12:30 PM
3 Screens, 1 Cloud: Creating Optimal Connected Experiences
38 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker DeVaris Brown, Harry Mower
event::about No one can deny the impact technology has made in our lives over the past decade. We now have devices that can aid us in multiple activities within all avenues of our lives. With the advent of cloud technologies, these devices have become more pervasive and ubiquitous than ever before. This perfect storm provides an opportunity for developers and designers to create multi-screen solutions that take full advantage of the capabilities of their mediums to provide end users with a seamless and, more importantly, useful experience. Over the course of this workshop, we will explore best practices for developers and designers to create compelling experiences that span across multiple platforms. Discover how the cloud can not only change HOW you work, but the valuable services you can extend through products to your customers.
event::tags Future15, #31connect
11:30 AM
to 12:30 PM
Deanna Zandt
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Deanna Zandt will be stopping by the SX Bookstore to greet interested registrants and sign copies of her book Share This! How You Will Change the World with Social Networking
event::tags Bookstore Appearance, #sxbookstore
11:30 AM
to 12:30 PM
Eric Schwartzman
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Eric Schwartzman will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Social Marketing to the Business Customer
event::tags Bookstore Appearance, #sxbookstore
11:45 AM
to 12:45 PM
Designing Video-Rich Websites For All Three Screens
39 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Ashley Streb, Jesse Streb
event::about There are three fundamental approaches to delivering online video today: Adobe Flash, HTML5 and native mobile apps. This holds true across the three screens where video content is mostly consumed – the PC, mobile devices and Internet-connected TVs. Without a proper video solution and strategy in place, this multi-format, fragmented, highly complex world can create a lot of headaches for publishers who want to make sure their video is accessible to the widest audience possible. This session will explore how publishers of all sizes can create video-rich website experiences that are optimized for all viewing experiences, as well as key design elements that publishers should take into consideration for each screen.
event::tags Future15
12:00 PM
to 2:00 PM
12:00 PM
to 1:00 PM
How Small Screens are Making iTV Big
15 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Colombene Jenner
event::about Established players in TV technology have long struggled to make TV interactive, with limited success. However, the promise of iTV is being realized with technologies that MSOs, content providers, and set-top box manufactures didn't anticipate in their previous attempts to make TV interactive — mobile devices, tablets and other portable devices are not only being used as alternative screens to traditional TV, but are flourishing as screens that are used while the TV is on, as companion devices to the TV set. This trend allows people the control and convenience promised (but seldom delivered) by iTV while allowing people to enjoy the passive and communal aspects of traditional TV watching. Focusing on user experience and social dynamics, this panel will look at inspiring executions for concurrent screen TV experiences. We'll look at strategies that offer the most for today's audiences and explore a range of opportunities to integrate interactivity, marketing, and content to build these new experiences.
event::tags Future15, #iTVmobile
12:00 PM
to 1:00 PM
Next Stage: Trade Show Opening Ceremony featuring the City of Austin
5 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
event::about South by Southwest and The City of Austin officially welcome you to the 25th anniversary South by Southwest event. Join us at the Next Stage for a special opening ceremony to inaugurate the new SXSW Trade Show, an improved platform for integrated business opportunities. Join SXSW Founder Roland Swenson as he introduces the Mayor of Austin Lee Leffingwell. Hear from other key representatives of the City, including Kevin Johns (Director of Economic Growth and Redevelopment Services), Mark Tester (Convention Center Director), and Randi Shade (Member of the City Council). Learn more about the City of Austin’s business and creative initiatives as well as how South by Southwest has furthered the professional growth of these industries both in Austin and on a global scale for twenty-five years. This opening ceremony will conclude by moving to the new SXSW Meet Up Pavilion, for a meet and greet session with members of the City of Austin.
event::tags Trade Show, #SXSWNextStage
12:00 PM
to 1:00 PM
The Nitty Gritty on 3D
3 schedule::attendees
Location
Alamo Lamar C
Speaker Keefe Boerner, Keith Collea, Louis Schwartzberg
event::about What you need to know before you produce 3D content. Expert Stereographer Keith Collea gives a crash course on 3D stereoscopic terminology and theory. Part of 3D Day presented by DirecTV n3d in partnership with Panasonic.
event::tags 3D
12:00 PM
to 2:00 AM
Mashable House SXSWi 2011
141 schedule::attendees
Location
Buffalo Billiards
eventtype Unofficial Party
Speaker/Artist(s) Info
11:00 – 2:00 PM Private Networking Lunch (Private Event)
2:45 – 3:45 PM Geek Games check-in
3:45 – 4:00 PM Welcome & Rules
4:00 – 4:30 PM Round 4 Skifta Twister
4:20 – 5:00 PM Round 5 Geek Trivia on Sony PS3
4:50 – 5:30 PM FINALS SingStar Dance on Sony PS3
8:00 – 10:00 PM VIP Dinner and Cocktails (Private Event)
10:00 PM – 2:00 AM Official Mashable Night 2 SXSWi 2011 Party
event::about
The Mashable SXSWi House 2011 will break the mold of the traditional SXSWi events schedule. Working with SXSWi and our partner sponsors, we will create a two-day platform that will include private events, VIP networking hours and large open parties. From Sunday, March 13 to Monday, March 14, Mashable will be hosting a combination of private events, open houses, meet-and-greet opportunities and of course, two nights of parties.
Monday night will be a brand new Mashable event, details to come soon.
The event is open to all 21+ SXSWi badge holders. Please RSVP on Eventbrite.
Website http://sxswi.eventbrite.com/
12:00 PM
to 3:00 PM
Milwaukee Beer and Brat Bash
127 schedule::attendees
Location
Cedar Door Bar
eventtype Unofficial Party
event::about
More Brats. More Beer. More room at the Cedar Door. Yes, the Milwaukee Beer and Brat Bash is in the planning stages for a SXSW Interactive 2011 event. We are finalizing the contract for the entire bar on Monday, March 14, 2011 from 12PM - 3PM.
Website http://mkesxsw.info/
12:00 PM
to 2:00 PM
Salsa Labs SXSW 2011 Developer Bootcamp
29 schedule::attendees
Location
Salsa Labs Office
eventtype Unofficial Party
event::about
Salsa Labs will be hosting two hour course/webcast for SalsaScript and Salsa API development on March 14, 2011 at 12pm (Central) in our Austin, TX office. The training will be geared toward advanced web developers looking to get up and running developing a Salsa Market app at lightning speed.
For those of you who won't be in Austin that week, we'll be webcasting the session. Remote participants are highly encouraged, and we'll take input and questions from remote participants as well.
For those who can make it in person, lunch will be served. No SXSW badge required.
event::tags sxsw, salsa labs, developer, computer, software, training, java script, hacks, geeks, sxswi, interactive
12:15 PM
to 1:15 PM
GoogleTV to iPad Apps: The Connected TV Experience
83 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Richard Bullwinkle
event::about It’s been a big year for the connected TV—even Google jumped into the market—and it’s looking like it is going to get even bigger. DisplaySearch forecasts that by 2013, 100 million connected TVs will be shipped, up 546 percent from 2009’s 15 million. The connected TV opens up the door for consumers to access content beyond traditional broadcast TV to include Internet content and online video. While the pay TV ecosystem grapples with the threat that over the top content brings, it’s using devices like the Apple iPad to infuse cool apps for consumers to interact with their TV: Comcast has shown how the iPad can program a DVR and search for shows. And networks are going straight to consumers with the ABC and Hulu apps. But so many questions remain: It can be difficult to find stuff to watch with 300 channels, but what about when connected TVs can access thousands of Internet channels? And what about that elusive remote control that’s lost again somewhere in the family room—will we be using another device? This session will cut through the clutter of the ever-growing connected TV landscape to help form a clearer picture of what’s coming up on those three (or four) screens in your home.
event::tags Future15, #ConnectedTV
12:30 PM
to 1:30 PM
#Hashtag Takeovers and Successes in Innovative Virtual Activism
37 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Andrew Blair, Chris Eaton, Royale Ziegler, Sean Bonner
event::about The goal of this panel is to uncover new and exciting ways to use social media as a means for social change. This session will go beyond the basics—sending targeted action alerts and creating online petitions—and discover fresh and innovative virtual campaigning techniques for real results. When NASA public affairs specialist Stephanie Schierholz was speaking on a customer service panel at TWTRCON, PETA asked monkey-loving supporters to hijack the #TWTRCON hashtag with messages of about NASA's plan to fund cruel experiments in which dozens of squirrel monkeys would be blasted with harmful space radiation. Tweets about NASA's radiation experiments began appearing on the conference’s large projectors meant to display tweets about the event. In another example of a non-profit getting the upper-hand online, Greenpeace created a parody YouTube video, calling into question Nestlé’s methods for acquiring palm oil, which spread rapidly through online community channels and eventually caused Nestlé to meet their demands within just a few weeks of the campaign's start. Mainstream media covered the video and Nestles failure to manage dissent on their Facebook page. Using inventive tactics to leverage social media for good means creating the possibility for millions of passionate people to band together and create tangible change, wherever, whenever, whoever they are.
12:30 PM
to 1:30 PM
A Tour of Human Ecommerce: What's For Sale?
10 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Julie Ruvolo, Ingrid Sanders
event::about We're all for sale on the internet. Transactions that used to happen between us in the real world - signing Employment Contracts, paying the babysitter, picking up a prostitute - have gone digital. In this Core Conversation at SXSW Interactive, we're going to take a quick 360 tour of what's for sale in the emerging human ecommerce industry, from crowdsourcing and outsourcing, to caregiver networks and expert networks, to webcams and dating apps. We're going to look for clues to where the human ecommerce industry is headed by charting parallels to the rise of ecommerce. We're also going to talk about the Craigslist Adult Services controversy and explore the extent to which a different kind of transaction, human trafficking, is digitizing.
event::tags Core Conversation, #humanecommerce
12:30 PM
to 1:30 PM
Apps, APIs & Syndication: Creativity in the Post-Website Era
78 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Oren Michels
event::about The days of consumers sitting at a full-sized monitor browsing a website populated with your content alone are quickly evaporating. In order to succeed you need to take your experience and your brand to where your users are – mobile devices, collaborative applications and mashups, gaming consoles and third-party platforms. Branded websites as we know them are fast being replaced by mashups of content from multiple sources layered together or targeted experiences that take advantage of the immediacy, location awareness and ubiquity of mobile apps. This change is no cause for panic. In fact, for those that remain innovative, nimble, and open to new ways of developing business it can be one of the best opportunities to come along since the web itself. This session presents how to engage end users with your brand when designing online experiences means placing your data or functionality on others’ web properties (ones you don’t control) and vice versa. We’ll explore how others have been able to build their brand while embracing the concept of platform and how you can redefine partnerships and engage developers creating the apps that define the next wave of digital engagement. The session will cover concepts critical to online success like web services, platform development and APIs including a tour of some of the best examples of brands and pervasive experiences proliferating the digital network.
event::tags Solo
12:30 PM
to 1:30 PM
Authentication Fails = ID Thieves Succeed. What's Next?
14 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Alex Davis
event::about How does a retailer, bank or any business know they’re interacting with you & not an imposter? Consumers need thoughtful, scalable & user-friendly authentication solutions to stop ID theft & protect reputations & assets. We’ll discuss ID theft & authentication, lessons learned addressing these problems, & how technology + new approaches are paving the way forward. ID fraud & authentication are discussed together because the challenges they create, when one fails & the other succeeds, are endless. ID theft is caused by a failure of authentication & is a concern for ANY industry that handles valuable assets – like money, credit cards, SSN, health records, or World of Warcraft characters. ID theft is commonly talked about & feared, but not always understood. We’ll discuss what it means & how it’s executed. We’ll also share ID theft examples, from mundane to insane & prove that the systems that allow this to happen are clearly broken. When it comes to authentication, a thief can convince someone that they are you, but a thief cannot convince you that he is you – the heart of why consumer participation & strong authentication are so important. When consumers are allowed to participate in transactions, identity theft stops. Architects, engineers & companies have approached authentication in a variety of ways. We’ll go through technical examples & lessons learned from these schemes & show that challenges still exist. We’ll then discuss current innovations & the path forward.
event::tags Solo
12:30 PM
to 1:30 PM
Bootstrap Underdog? Mainstream Overlord? Or Both?
32 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Chris Bernard, Mark Achler, Micah Baldwin, Ben Lowinger, Chris Maliwat
event::about Getting big is a great problem to have, but rapid and unexpected growth can be filled with peril – both from a technology perspective and ability to continue delivering on your company’s core promise to consumers. Join industry veterans that have experienced this dilemma as they share lessons on how to limit unpredictability in today’s connected social world of the cloud, Web, and multiple devices. Hear from Redbox, and start-ups like Gilt Groupe, Graphic.ly and Copia tell you how they are moving from bootstrap to mainstream in media, luxury goods, comics and social eReading and how business basics, technology, finding customers and partnerships are key to their success. This session is sponsored by Microsoft.
event::tags Panel, #sxsw2011bootstrap
12:30 PM
to 1:30 PM
Broadcasting Value: How Twitter Users Communicate Relevance
21 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Rion Snow
event::about Twitter is redefining the way information is reported, spread, interacted with, and absorbed. Each individual on Twitter can fluidly act as a primary source, a filter, an information catalyst, and a consumer. Taken collectively, the information preferences expressed by Twitter users provide a valuable signal indicating the relevance of information and information sources across Twitter and the web as a whole. In this talk we consider the information ecosystem of Twitter through the lenses of lists, top tweets, and trending topics, exploring the emergence and value of transparently communicated information preferences. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
event::tags Solo
12:30 PM
to 1:30 PM
Business Model 101: How To Actually Make Money?
68 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Renee Hopkins, Andrew Marshall, Drew Marshall
event::about The regular Thursday noon Innochat has become hugely popular on Twitter. As founder of Innochat, I propose a live session with a mixed panel of innovation experts and entrepreneurs in which we'll discuss business model theory and business model innovation and design as they pertain to specific start-ups and established companies. We will gather volunteers beforehand, entrepreneurs and representatives from existing companies who are willing to discuss their process of business model innovation and eager to get advice from the panel of Innochat experts. Business model innovation is a hot topic currently because entrepreneurs are discovering that without a clear picture of their business model success remains elusive. And established businesses facing threats are discovering that redesigning their business models may be the only thing that will save them. This topic is of particular interest at SXSW because many attendees are either startups or come from companies threatened by the rise of digital publishing of all kinds -- the music industry, print media, the film industry, and the software industry, in particular -- companies that critically need new business models to survive.
event::tags Core Conversation, #innochat
12:30 PM
to 1:30 PM
Cleantech: The Interactive Community & the Next Great Industry
17 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Indira Vaidy
event::about Every major forecast from McKinsey to The Gates Foundation points to cleantech as the Next Great Industry. It seems obvious, yet how many of us in the interactive community have deep knowledge and involvement in this sector? Our prediction and hope is that that will change in the next 3-5 years. This session will discuss the current growth of the cleantech sector, its implications for the interactive community and vice versa, the optimal scenarios for impact, and the ways we can start thinking about this industry now. We’ll dive into the current role of data and developers, the importance of mapping & the Internet of Things, and look at case studies from GE & IBM to TerraPower. We’ll also follow up on some of the principles in the SXSW 2010 keynotes of Valerie Casey & Bruce Sterling such as systems thinking in the interactive community, high-impact development, and our role in social & environmental change. Quoting the “Environmental Leader” blog on cleantech: “As our colleague, Harvard Business School professor Clayton Christensen has explained, new industries founded on new technology platforms tend to be complex and expensive at first, as it takes the combined efforts of an organized group of highly skilled people to commercialize a breakthrough.” They’re talking about us, so let’s get involved.
event::tags Dual
12:30 PM
to 1:30 PM
Comedic Communication: Developing User-centered Humor Design
44 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Baratunde Thurston, Adam Frucci, Chelsey Delaney, Lisa Cohen
event::about Reaching communities usually doesn’t include building an app or a Web site but creating a more tangible experience—And, inspiring those who are long lost to apathy to even consider taking part in this experience is the first and most difficult step. Designers often end up using stereotypical and common forms of serious, logical argument in communicating pertinent issues. But many designers have failed to acknowledge a common tool as one of the most powerful rhetorical strategies for use in their work: humor. Neglecting humor’s potential eliminates the chance of mastering a method of communication that has an unlimited usage scope because of its cultural role and human value. There exists a need for humor to become better understood in user-centered design, both in use and in evaluation. This panel will explore ways of communicating complex issues in a non-intimidating fashion. Discussions would provide advocacy organizations or individuals with new and more effective methods for deeper poignant messaging. The hope in furthering awareness of humor research in design is to significantly add to the area of design for social change using strong emotional approaches. As Mark Twain said, “The secret source of humor is not joy but sorrow.”
12:30 PM
to 1:30 PM
Customer Service Meet Up
6 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Jenn Lim
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in all things customer service related. Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Das Stiletto: Discovering Ladykind in the Social Web
19 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Grace Carter, Nadia Nascimento
event::about Why does understanding how to market to women with social web apps matter? Come meet a couple of lady dreamers and let's tell stories together. Grace and Nadia are a two-part set of technologists and romantics. Specifically, we dream up social web strategies for big companies, often times directing the development of online technology. As women in a male-dominated industry, we've had a unique opportunity to shape creative content and technology into a compelling experience for our sisters. We've also been attuned to who else is achieving this, and how. This will be a fun session. We'll start by sharing a few standout campaigns that have captivated ladykind with the use of social web applications, and then we'll open the floor to a discussion of your favorites, and talk about what makes them great. Topics on the table include: How do female consumers on the social web differ from their male counterparts? What kinds of social web experiences appeal to women, both in terms of content and technology? What are the landmines to dodge (beyond the obvious one: the colour pink)? Who are some of the current experts in social marketing to women? And generally... why does understanding how to market to women with social web apps matter? (Hint: it's not just because we're a hot market with dollars to spend.) You will leave us feeling informed, inspired, and brave. If we can get it together, we'll even serve tea.
event::tags Core Conversation
12:30 PM
to 1:30 PM
Designing a Seamless Web to Mobile Experience
96 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Omar Green
event::about Clearly more and more consumers and small businesses are making the move to mobile to help manage their day to day lives. With that migration comes the demand – and expectation – for seamless utility between their Web and mobile experiences. Rather than having services live separate lives via their desktop or Web applications, customers are looking for instant gratification in an end to end experience independent of what device they’re using to access their information. The problem? No one is providing this seamless experience yet – and if they are, it is not meeting customer expectations. We will explore the ways that companies can and are making the successful translation of Web to mobile and how that will result in customer delight and uptake of new mobile services across the market.
event::tags Solo
12:30 PM
to 1:30 PM
Digital Death Meet Up
1 schedule::attendees
Location
Driskill, Maximilian Room
eventtype Panel, Interactive
Speaker Evan Carroll
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the digital afterlife. Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Directing the Dead II: The Next Generation
2 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Scott Weinberg, James Wan, Emily Hagins, Simon Rumley, Ben Wheatley, Jason Eisener, Nicolas Goldbart
event::about Let the purveyors of the new scary engage you with their fresh, exciting takes on the ever-evolving horror genre.
12:30 PM
to 1:30 PM
Disrupted, Again: The Next Chapter in News
20 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker Matt Williams
event::about The way we find and read the news continues to change. Just as the web disrupted print media in the last decade, now social networks, news aggregators (like Digg), and innovations from startups are once again disrupting how online news is consumed. An order of magnitude more content is produced today than in years past and rapid innovation continues to change the way that news is found and read. What are some of the driving forces behind how news is created, discovered and consumed? How is the social graph and the interest graph changing the way we find and read the news? How will a culture of citizen journalism affect what we read and who we trust? In this session, we explore these issues through the lens of content creators, aggregators, advertisers and venture capitalists, and offer a perspective on how the news landscape will dramatically change in the next five years.
event::tags Solo
12:30 PM
to 1:30 PM
Enabling New Experiences & Creating Serendipity Through Check-ins
148 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Dennis Crowley, Pete Cashmore
event::about Pete Cashmore, founder and CEO of Mashable, will interview Dennis Crowley, Foursquare CEO and co-founder, about how a new wave of location-based applications are changing the way we interact with our friends and surroundings, as well as how these new mobile technologies, when combined with enhanced game dynamics, are helping people experience the world around them in new and different ways. They will also discuss some of the core ideas behind foursquare's approach, the company's vision of the future, and how products that create serendipity will play an important role going forward.
12:30 PM
to 1:30 PM
Everyone’s Wrong about Influence. Except your Customers
63 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Valeria Maltoni
event::about What is influence? For a decade, Malcom Gladwell's "The Tipping Point" has served as a touchstone for those who believe that influence resides in the hands of a select few. Not so, says a new generation of marketers. They believe that thanks to the democratizing power of the Internet, anyone can be an Influential. Both camps are wrong. True influence flows from drawing together people with shared interests. This session focuses on the process of identifying areas of relevancy among your customers and prospects, building community, and allowing others to amplify your influence as you meet their needs.
event::tags Solo, #sxsw-influence
12:30 PM
to 1:30 PM
Game On: Design Patterns For User Engagement
80 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Nadya Direkova
event::about How do you drive up user engagement? What game-like design patterns get your users to complete the sign-up, bring friends and come back? This session will expose the design patterns of engagement and incentives, including relevant metrics. Led by Nadya Direkova, Sr. Designer at Google and game designer, it will teach useful techniques that can drive up - and keep - your user base. You will leave with an arsenal of 7 design patterns to: design effective sign-up sessions and tutorials, promote virality, invite return visits, and apply game mechanics beyond points and bagdes. About the speaker: Nadya Direkova is Google’s local search designer and a game mechanics consultant - helping millions of users find knowledge and fun. She comes from the world of game design, having created fun games for Leapfrog and Backbone. She’s taught design at M.I.T. and spoken at IXDA’09 and SXSW’10.
event::tags Solo
12:30 PM
to 1:30 PM
Gamification in Action
35 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Nadya Direkova, Christopher Cunningham
event::about Gamification is everywhere. From badges on Foursquare to shopping challenges on Swoopo and slot machines run by Chase Bank, brands big and small are using game mechanics to create and engage their communities like never before. Gamification in Action (O'Reilly, 5/2011), by Gabe Zichermann and Christopher Cunningham, is a practical handbook that teaches you game mechanics and how to apply them to non-game services and applications to increase user engagement, loyalty and monetization. Presented by Christopher Cunningham, this session will help attendees discover winning strategies and proven tactics used by meta-game designers to generate better user engagement, loyalty and retention. Attendees will take-away a clear understanding of how to apply game-based thinking to their customer engagement process and the key tactics needed to be successful with gamification.
event::tags Book Reading
12:30 PM
to 1:30 PM
Getting ‘Em Online & Off-Their-Ass
22 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Jody Rones, John Wiseman
event::about Building a Brand by Activating Your Audience from the Inbox to the Real World: what does it take to motivate your audience to better engage with your content and your advertising partners? Learn successful ways to add real-life magic to online campaigns with unforgettable events and buzz-building promotions that will add value and new consumer touch points for your brand. From branded takeovers of $25 million mansions to weekend-long pool parties, we’ll share best practices – along with tantalizing party photos – showcasing how you can bring your sponsors and readers together to drive both results and revenue through: a) IRL (“In Real Life”) activation of digital campaigns (e.g. Hotel Thrillist’s takeover of the Fontainebleau Miami Beach). b) Holistic social media and mobile tie-ins to broaden the reach of your cross-platform campaign. c) Effective sweepstakes for building interest and additional audience for your content.
event::tags Core Conversation, #thrillist
12:30 PM
to 1:30 PM
Go Virtual: Save Money, Sustain People and Planet
7 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Sarah Cooke, David Coleman
event::about Forward-thinking businesses are leveraging interactive technologies to engage diverse talent, modify behavior, reduce environmental impact, and save big on their bottom line. Adoption can also result in equal improvement in employee engagement. (i.e. Have you worked with a classic asshole? Ever imagine how eliminating or retraining that person would have made everyone happier and more productive?) Leading businesses have advanced beyond Bob Sutton’s No Asshole Rule and are leveraging technology for improved social norms and accountability to their ecosystems. From micro-biz to mega-corp, attend this session for insights into achieving systemic sustainability without sacrificing productivity or access to employees, clients and work partners. The conversation will run the gamut from emerging innovations, proven solutions and first-hand experiences to implications of behavioral theory – sure to include at least one “managers behaving badly” story (just for fun!).
event::tags Core Conversation, #GoVirtual
12:30 PM
to 1:30 PM
Government & Technology Meet Up
7 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Matt Glazer
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in government & technology. Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Improving Mental Health Through Engaged Communities
12 schedule::attendees
Location
Hilton Garden Inn, Trinity
eventtype Panel, Interactive
Speaker Susan Giurleo
event::about Research shows the more engaged a person is with their community, the more they get out of it. But how does this really work -- how do online communities help people with their mental health? What can we do to improve how these communities function and make people feel like they're in a real, supportive community? What have your experiences been with these communities? What made you feel better or worse while in a community? This is a core conversation.
event::tags Core Conversation, #MHO
12:30 PM
to 1:30 PM
Interactive Narratives: Creating the Future of Storytelling
59 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Andrew Lewellen, Esther Lim, Josh Koppel, Robert Pratten
event::about Literature need no longer be defined and combined by theobjects that contain it—books and magazines and pages. New Media technologies like Augmented Reality, Transmedia Storytelling, and Interactive Stories offer new ways for narratives to be created and experienced. How can writers work to create new forms of storytelling? Experts who are committed to this vision will talk about examples of work and discuss the opportunities in this emerging field.
event::tags Panel, #rivernarratives
12:30 PM
to 1:30 PM
Jewish Synergy: Social Media and the New Community
12 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
event::about In the 21st century, religion has found its way to the internet via social media platforms like Twitter and Facebook, making the ability to discover new avenues of belief, observance, and involvement in entirely new ways. The question is: Why are some more successful than others in embracing and executing this form of digitizing an ages-old religion full of individuals, organizations, associations, events, synagogues, schools and more? How does one convince reluctant groups and individuals to embrace Social Media? And, perhaps most importantly, how can those who hail Social Media develop and grow this new global Jewish community that exists almost exclusively online? This panel will extend efforts made on the Judaism 2.0 panel from 2010, and it will focus on the benefit of Social Media in synergizing the broad Jewish and Israeli communities through the wires and waves of the internet!
event::tags Core Conversation, #JewishSynergy
12:30 PM
to 1:30 PM
Meet Up with the City of Austin
8 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
eventtype Panel, Interactive
event::about Join SXSW and The City of Austin at the Trade Show Meet Up Pavilion for an informal meet and greet following The Trade Show Opening Ceremony on Next Stage. This dedicated time allows registrants to engage with key members of the government, as well as Austin businesses in the flourishing tech and creative sectors. Find out what makes Austin diverse and successful by learning about collaborative efforts among industries and with our global partners.
event::tags Trade Show, #SXSWMeetUp
12:30 PM
to 1:30 PM
Mentors - Distribution 3
2 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Chad Hartigan, Dustin Smith, Jennifer Warren, Logan Mulvey, Andrew Mer, Brian Chirls, Scilla Andreen
event::about Get some one-on-one face time with people who can decide if a film makes it to a theater or your local video store. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
12:30 PM
to 1:30 PM
Neal Pollack
4 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Author Neal Pollack will be stopping by the SX Bookstore to meet registrants and sign copies of his book, Stretch: The Unlikely Making Of A Yoga Dude.
event::tags Bookstore Appearance, #sxbookstore
12:30 PM
to 1:30 PM
Net Neutrality Forever? The Very Long View
31 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Tim Wu
event::about This session will address the Net Neutrality question over the very long term: identifying the issue's significance over the long term trends in the evolution of the Internet. The presentation will draw on early theories of the Internet and comparisons to similar moments in the telephone and radio industry in the 20th century. The basic question is whether Net Neutrality rules can "lock in" an open internet, or whether they are on the path to long-term monopolization and consolidation.
event::tags Solo
12:30 PM
to 1:30 PM
NPR’s API: Create Once, Publish Everywhere
77 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Zach Brand
event::about Over the last year, NPR's total page view growth has increased by more than 80%. How did we get that much growth? Our API. The NPR API went live to the public in July 2008 and was designed with the philosophy of Create Once, Publish Everywhere (COPE). Through COPE, NPR has been able to quickly and efficiently distribute content to virtually anywhere, including NPR stations, partners and the general public. The biggest impact that the API has made, however, is with our mobile strategy. The API has enabled NPR product owners to build specialized apps on a wide range of platforms and devices, liberating them from being dependent on custom development to access the content. Through this process, we built our iPhone and iPad apps, mobile sites, open sourced Android app and HTML5 site, some of which were turned around in a matter of weeks! Delivering more than one billion stories a month and serving thousands of product owners, partners, stations and public users, the API has clearly become the centerpiece of the NPR's digital media and mobile strategy. In this session, you will learn all about the guts of this mission-critical system (from a technical and business perspective), our publishing processes, our moblie strategy and other related aspects of our digital distribution approach.
12:30 PM
to 1:30 PM
Personalized Interfaces and the Arrival of Smart TV
21 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker David Maher Roberts
event::about "2011 is the year for next generation TV and movie services: providing people with easy access to an unprecedented amount of content (web video, linear TV, TV catch up and movie on demand services). There is a growing need for intelligent, personalised filters so people can find the content they want at the right time. This presentation aims to chart the key changes in TV's evolution from 'dumb' to 'smart', and highlight the best examples of personalised TV services available today and predict how these (and future) services will change the way we consume and interact with TV. "
12:30 PM
to 1:30 PM
Platform Success: Earning Developers’ Trust, Hearts and Minds
6 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about How can developers thrive in the age of the mobile revolution? Platform innovators must cultivate developers on many levels, from ease of development to promotion of apps to potential to make money.
event::tags Sponsored Panel
12:30 PM
to 1:30 PM
Q&A With Google & Bing On Website Ranking
105 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Danny Sullivan, Matt Cutts, Duane Forrester
event::about Google is the web's most popular search engine. Being listed well in Google can generate hundreds, thousands or even millions of visits per week. But for many, it's a mystery about how and why Google ranks one site over another. Meanwhile, Bing "powers" results at both Bing and Yahoo, making it another important traffic source. In this session, representatives from both companies answer questions about how they list and rank web sites. Get your search engine optimization (SEO) questions answered directly from the companies that list you.
12:30 PM
to 1:30 PM
Robot Art Lessons
13 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Alan Majer, Steve Guengerich
event::about Robots seem to be everywhere - from car assembly on factory floors to debris sweeping on your kitchen floor. But, with the popularity of events like Maker Faire, they are broadly entering the creative fields in new and innovative ways. More than an exotic, whimsical exercise, much of the work behind robot-inspired art installations is driving the discovery of technical innovations in communications, control, security, and safety...all of which have potential value in manufacturing, retail, healthcare, and other core industries. In this session, you will learn about (1) quick definition and taxonomy of core robot tech, both hardware and software, (2) types of art installations, fairs, and competitions that have begun to emerge, (3) and lessons learned from the converging areas of materials science, haptics, interactive control, and communications that contribute to this new art form.
12:30 PM
to 1:30 PM
Selecting Films for Festivals: Science or Serendipity?
15 schedule::attendees
Location
Austin Convention Center, Room 15
Speaker Nick Roddick, Stefan Laudyn, Jane Schoettle, Tor Fosse, David Courier
event::about In a North American context (and with some of the same panelists), the panel will revisit a subject first broached in a panel at the Cannes Film Festival 2010: where do festival programmers come from, where do they go to get the films they program and what influences their choices.
event::tags Film Festivals
12:30 PM
to 1:30 PM
Sentiment of Two Women: Sentiment Analysis & Social Media
14 schedule::attendees
Location
AT&T Conference Center, Room 203
eventtype Panel, Interactive
Speaker Lillian Lee, Bo Pang
event::about "What do other people think?" has always been an important consideration to most of us when making decisions. Long before the World Wide Web, we asked our friends who they were planning to vote for and consulted Consumer Reports to decide which dishwasher to buy. But the Internet has (among other things) made it possible to learn about the opinions and experiences of those in the vast pool of people that are neither our personal acquaintances nor well-known professional critics --- that is, people we have never heard of. Enter sentiment analysis, a flourishing research area devoted to the computational treatment of subjective and opinion-oriented language. Sample phenomena to contend with range from sarcasm in blog postings to the interpretation of political speeches. This talk will cover some of the motivations, challenges, and approaches in this broad and exciting field. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
event::tags Dual, #sxswsentiment
12:30 PM
to 1:30 PM
Sites, Servers, Action! Cloud Computing Goes Hollywood
4 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Bob Mohler, Brian Alvey, Craig Wood
event::about Popular brands like celebrity gossip site TMZ and News Corp's iPad news app The Daily run on Crowd Fusion -- entirely in Amazon's cloud. Join Crowd Fusion CEO Brian Alvey and Warner Bros/Telepictures SVP of Digital Media Bob Mohler and learn how cloud computing has graduated from geek hobby to mainstream business use. You'll hear real stories of successes and failures from the trenches, plus find the answers to all of your cloud questions in our Q&A
event::tags Panel
12:30 PM
to 1:30 PM
So I Started a Food Blog
26 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Molly Wizenberg, Emily Farris
event::about A Q&A session with Orangette's Molly Wizenberg, conducted by Emily Farris.
event::tags Solo
12:30 PM
to 1:30 PM
Social Capital: The Billion Dollar Digital Future
22 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
event::about This presentation argues how Social Capital – an individual’s or company’s collective digital presence (including their social graphs, level of influence and use of digital social networks) – will have an increasing impact across everything from the ways people search and discover new information, to how they consider your products and, ultimately, to how human beings will cope with the ever-increasing onslaught of digitally delivered messages and the technological changes that enable them. This future-looking presentation is designed to expand the audience’s thinking regarding the relevance and importance of social media marketing and to stimulate marketers to consider the massive implications of this theorized shift and how to take advantage of its potential. We’ll give an overview of the forces fomenting this change, from both a consumer and from an industry perspective. We’ll then highlight specific examples of how Google and Facebook are evolving their products to better serve their customers as they capitalize on this “tectonic” power shift in online (digital) marketing. The presentation will conclude with a Q&A so attendees can offer their own insights and dive deeper into the concepts underpinning the impact of Social Capital.
event::tags Panel, #socialcap
12:30 PM
to 1:30 PM
StART-up 101: Core Conversation for New Arts Organizations
16 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Cariwyl Hebert
event::about You just started a new arts organization and look at the three hats you're wearing now: small business owner, potential non-profit, cultural producer. In this session we'll discuss the challenges faced in each of these identities--fund raising, developing business models, audience building and advisory boards, to name a few. You love the arts, but the business side of running a new organization is probably frightening to you. StART-up 101: Core Conversation for New Arts Organizations provides the venue you need to problem solve and idea-share with others.
event::tags Core Conversation, #artup101
12:30 PM
to 1:30 PM
SXSW Accelerator: Participatory Politics Foundation, Owni, Storify, Yapper
18 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
12:30 PM
to 1:30 PM
SXSW Accelerator:Popvox, Blockboard, Tinyvox, Votizen
15 schedule::attendees
Location
Hilton, Salon A
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
12:30 PM
to 1:30 PM
SXSW Music Fans Meetup
13 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Todd Hansen
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. This time slot if for music fans to get together talk shop, talk records, talk shows, talk bands…basically just talk about music. If you're sticking around for SXSW Music it's a great good head start to finding out what bands to see and parties to hit. Cash bar onsite.
12:30 PM
to 1:30 PM
SXSW Newcomer / Veteran Meet Up
6 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
Speaker Maggie Duval
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Terrorism 2.0: Al Qaeda's Online Tools
29 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Garrett Graff
event::about The web, it is often said, inherently benefits the insurgent. Thus it's no surprise that it's becoming the medium of choice for terrorists and violent extremist groups around the world. Tracing "terror 2.0" from the November 2008 attacks in Mumbai—arguably the first networked terrorist attack—up through the Times Square bomber, who was radicalized after watching online videos from Muslim cleric Anwar Al-Awlaki and others, this presentation will examine how terrorists are using the same tools we're developing for spreading information and social networking in the West for their own nefarious purposes—even sometimes live online to coordinate unfolding attacks. Learn how al Qaeda, the Iraq insurgency, Lashkar-e-Taiba, the Taliban, and even Russian organized crime is running scams, coordinating attacks, recruiting followers, raising money, and living their lives online alongside regular web users. For instance, the Taliban's website was, for a long period, hosted on a server in Houston, Texas, and al Qaeda's primary webmaster—who helped pass around online bomb-making guides, radical videos, downloadable extremist sermons, and hostage videos—turned out to be a 22-year-old geek in West London.
event::tags Solo, #terror2.0
12:30 PM
to 1:30 PM
The Female Funny: Is It Different For Girls?
35 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Rachel Sklar, Jamie Denbo, Irin Carmon, Stuart Blumberg
event::about Are men funnier than women? That question is one of the stupider distractions to derail female writers, actors, directors and filmmakers in recent years, because it puts women on the defensive and forces them to "prove" they are funny/write funny/know funny/can make funny. Within the wider challenges of the film industry, this has set up different challenges for women in getting specifically comedic film projects off the ground, from script to directing to funny roles for women to the practicalities of getting funded. Is it because, as NYT film critic Manolha Dargis has said, "It's all guys making deals with other guys?" Is it that women are hidden behind-the-scenes, as was debated in the "Daily Show vs. Jezebel" controversy? Are things changing thanks to trailblazers like Tina Fey, Amy Poehler and Kristen Wiig? How present are women in the surging Judd Apatow/Jonah Hill/Paul Rudd/David Wain canons - as stars, or supporting roles? And is it harder to get to the audience before the audience - the gatekeepers of the industry (and it's money) - who are those gatekeepers, what does their gender tend to be, and is there a humor divide? Or is funny funny, and can women make dick jokes as well as any guy? Finally, consider this comment: "It is incredibly difficult to find beautiful, talented, funny women over 35.” Every heard that about a dude? That was said by Colette Burson, co-creator of Hung. There's probably a dick joke in there.
event::tags Comedy
12:30 PM
to 1:30 PM
The Harassment Predicament: Minimizing Abuse, Maximizing Free Speech
7 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Del Harvey
event::about Online services tread a narrow line between enabling free speech and preventing abuse of members. Offline, harassment is often determined contextually; unfortunately, website owners and operators often lack the time, insight, and ability to determine the context surrounding a given behavior. Additionally, the speech itself may not be directly abusive; thus, identifying other vectors for abuse is becoming increasingly important. As a result, Del Harvey, the Director of Twitter's Trust and Safety department, has spent a significant amount of the past two years working to develop objective litmus tests for evaluating potentially abusive behavior in the absence of context. This presentation will draw upon the work done at Twitter as well as Del's previous background working with online safety advocates to provide practical and doable policies and suggestions for sites to utilize with a minimum of engineering investment and personnel needs.
event::tags Solo, #sxswpredicament
12:30 PM
to 1:30 PM
Thunder in the Clouds
18 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Parker Harris, Michael Cote, Javier Soltero, Peter Coffee
event::about After many years there now appears to be agreement from traditional software vendors to web-based companies that we are now shifting from the desktop to the cloud. Is there truly harmony in the industry or are there still disagreements over how the cloud is delivered and utilized? This panel of cloud pioneers and experts will debate the state of cloud computing and where its future lies. Where does the cloud stand for consumers vs. the enterprise? How do mobile, social and open trends impact the cloud? And what is the future of the cloud – will one cloud win out over all others or will there be seamless data sharing across multiple clouds of a customer’s choice?
12:30 PM
to 1:30 PM
You Can Impact Charity Without Being Rich
18 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
event::about My strongest memory of SXSW 2010 was at a rooftop party when the SXSW party goers spontaneously raised $300 toward the purchase of a wheel chair for the nephew of one attendee. The young man was paralyzed temporarily, and the family could not afford a wheel chair. Many people want to do more than just create a "Killer Ap", they want to impact the greater good. But the media only covers how the rich and successful donate, and it leaves others thinking they have no place in philanthropy. There are so many ways in social media and live to impact charities and individuals in need (not just money). This panel will bring together four people who help a variety of causes, and show entrepreneurs and others how they can, with minimal effort, make HUGE contributions to society.
event::tags Panel, #sxswcharitypanel
12:30 PM
to 1:30 PM
Your Web Developer Thinks You're an Idiot
41 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Babette Pepaj, Erik Deutsch
event::about "What we have here is a failure to communicate." This famous line (spoken to Paul Newman in Cool Hand Luke) aptly describes the relationship that can develop between a Web site publisher and the site's developer. We'll examine real-world examples (some hilarious, others downright frightening) and discuss strategies to help non-techie entrepreneurs communicate effectively with their tech/development team. This panel will help your bootstrapped startup avoid being taken for a ride.
event::tags Core Conversation, #babetteisawesome
12:45 PM
to 1:45 PM
Second Screen: TV Meets The Web Backchannel
26 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Utku Can
event::about Over 30% of 15 to 30 year-olds watch TV with their laptops open. The web is now the de facto backchannel for engaging and conversation around TV shows. But this is only the beginnings of an emerging trend. Where before audiences made do with existing tools, more and more, we are seeing the creation of bespoke platforms and applications for second screen interaction. Interest from investors and support from television networks, coupled with rising audience numbers online while watching television makes this an area set for massive innovation, opportunities and growth in the very near future. We will be discussing what’s been done so far, what’s being done now and what will be possible soon.
1:00 PM
to 2:00 PM
Map Scripting 101
17 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Adam DuVander
event::about Ready to make your location-based app the hit of SXSW 2012? Heck, why wait that long?' Adam DuVander, author of Map Scripting 101, will show you how to 'write it tonight and launch it tomorrow.'' Adam will introduce the juicy tools and services now available to turn on the 'where' in any website -- on desktops, laptops, tablets and phones. Learn how to find any user's location, make sense of it, store it away or flag it on a map, and find nearby locations with APIs or from your own database. It's all presented with Adam's signature good humor and curious CalifOregon accent.
event::tags Book Reading, #mapscripting
1:00 PM
to 2:00 PM
Next Stage: Transmedia: An Interactive Exploration of the History and Future of Production in a Transmedia World
8 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
event::about Join @radical.media Chairman and CEO Jon Kamen for a look at the rich progression of transmedia and the proliferation of media and content. @radical.media is known for its groundbreaking content, including acclaimed films Metallica: Some Kind of Monster, The Fog of War, Concert for George, Crude, and television shows like the pilot episode of AMC’s Mad Men, Sundance Channel’s Iconoclasts, and OWN’s Masterclass. radicalmedia.com
event::tags Trade Show, #SXSW@radical
1:00 PM
to 2:00 PM
NFC and RFID, How It Will Change Mobile
59 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Robert Sprogis, David Berkowitz
event::about How Near Field Communication (NFC) and Radio Frequency Identification (RFID) will change the wireless industry, user experiences, marketing, and shopping. Mobile phones a now being looked as a ubiquitous device that plays an increasingly important role in our lives. The mobile phone started as a tool to talk to people while away from a landline. Apps began to emerge on legacy phones, with the networks controlling content. Smart phones and most importantly the Iphone changed this stranglehold on content by creating an open developer ecosystem. Now the mobile phone is more akin to a computer than a phone. As the mobile phone increases in importance and new features are integrated such as RFID and NFC technologies the functions the mobile phone is used for will likewise increase. Today we use the mobile phone to use apps and surf the net. Tomorrow we will use the mobile phone to open doors (literally), pay for our purchases, earn loyalty rewards, redeem coupons and much more. The introduction of NFC and RFID into the mobile phone, which is a certainty, will not only change how we as users engage with our environment but also how retailers and marketers as well as network operators do business. Network operators will begin to look more like credit card companies, marketers and retailers will now be able to track purchases and redemption of coupons, in turn rewarding these behaviors with loyalty reward points.
event::tags Future15
1:00 PM
to 2:00 PM
T Cooper
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
event::about Acclaimed author T Cooper will be stopping by the SXSW Bookstore to meet fans and sign copies of his latest book, The Beaufort Diaries.
event::tags Bookstore Appearance, #sxbookstore
1:15 PM
to 2:39 PM
1:15 PM
to 2:28 PM
1:15 PM
to 2:15 PM
Tag, The Mobile Assassination Game
22 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Alex Hachey
event::about How can a game change our social experiences? Learn how latest advancements in augmented reality, location based apps, and mobile game play are shaping our social experiences in this detailed & interactive case study featuring TAG, The Mobile Assassination Game. TAG: Allows players to track & tag their targets using location and social tools on their mobile phones. This intersect of Social meets Mobile meets Good old competitiveness is opening new doors in social, mobile, & gaming experiences.
event::tags Future15, #TAGmobile
1:20 PM
to 2:20 PM
Adam Duvander
4 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Adam Duvander will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Map Scripting 101.
event::tags Bookstore Appearance, #sxbookstore
1:30 PM
to 1:50 PM
1:30 PM
to 3:00 PM
1:30 PM
to 1:52 PM
1:30 PM
to 1:53 PM
1:30 PM
to 3:06 PM
1:30 PM
to 2:00 PM
1:30 PM
to 1:34 PM
1:30 PM
to 2:30 PM
The State of 3D in Cinema and Home
3 schedule::attendees
Location
Alamo Lamar C
Speaker Neal Robison, Vince Pace, Gregory Stoner
event::about Where the technology is and where it's going. Leading technologist and creators give their insight on the progress that has been made in 3D and point to trends on how 3D is integrating into our lives at home. Part of 3D Day presented by DirecTV n3d in partnership with Panasonic.
event::tags 3D
1:45 PM
to 3:18 PM
2:00 PM
to 3:30 PM
2:00 PM
to 3:00 PM
DIY Production Contracts: 7 Agreements Every Filmmaker Needs
13 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Deena Kalai
event::about Indie filmmakers excel at maximizing limited resources, producing feature films on smaller budgets than ever before. With the goal of putting as much of the budget “on the screen,” many make the mistake of grabbing substandard production contracts off the web to avoid lawyer fees. Come learn about the 7 basic agreements almost every production--narrative or documentary--needs and how they work. You will leave with your own packet of these fundamental contracts for your next project.
event::tags Workshop
2:00 PM
to 3:00 PM
Keynote: Felicia Day
313 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Felicia Day, Liz Shannon Miller
event::about
Also simulcasted in:
ACC Room 9ABC, 18ABCD, Ballroom A-G
AT&T Conference Center Grand Ballroom
Driskill Ballroom
Hilton Salon C, H
Hilton Garden Inn Sabine
Hyatt TX Ballroom 1-7
Radisson Town Lake Ballroom
Sheraton Capitol A-H
The future of entertainment is one of uncertainty and opportunity. As traditional formats like television and movies lose eyeballs to video games and user-generated content, where is this creative revolution taking us? Join one of leading voices in scripted internet content, Felicia Day, in discussing the journey that took her from a video shot in her garage to a four season production deal with Xbox and Sprint. She will speak about harnessing social media to build her show "The Guild" to over 100 million views, and building upon her success to produce her upcoming web series with EA/Bioware, "Dragon Age: Redemption". There has never been a better time to be an independent creator, learn from one of the innovators. Bottom Line: The time to break through traditional barriers is now.
2:00 PM
to 3:00 PM
Let's Blow Something Up!!! Live Action Special Effects
29 schedule::attendees
Location
Radisson, Pool
Speaker Steve Wolf
event::about Explosions, Snow, Rain, Smoke, Fire, and Stunts add sizzle to movies, TV, Commercials, music videos and live events. See how easy and affordable it is for you to put these proven attention grabbers to work for you and to thrill-seeking audiences. This is a live demonstration. Don't be afraid to bring ear plugs, your helmet and your bomb disposal suit. And definitely bring your camera.
event::tags Stunts and Effects
2:00 PM
to 3:00 PM
Marketing Your Movie: Making A Great Trailer
14 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Monica Brady, Mark Woollen, Evelyn Watters, Peter Lawson, Michelle Hooper, Matthew Cohen, Larry Baldauf
event::about Getting a movie made is difficult enough but marketing it to its best advantage is equally as challenging. In this panel you will hear from award winning trailer editors and movie marketing experts on how to make a good trailer great, what makes a great trailer and ideas on how to get your film noticed in today's crowded digital landscape. Movie theater treats will be provided!
event::tags Workshop
2:00 PM
to 3:00 PM
Mentors - Production 2
1 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Amanda Essick, Beatrice Springborn, Jennifer Semler, Miranda Bailey, Peter Phok, Sami Jahnukainen, Amada Cruz, Amy Lo, Jay Van Hoy, Daniele Bernfeld
event::about What secrets does the producer hold, from pre-production to distribution? Learn some of the ways to perfect the relationship between "producer" and "production." Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
2:00 PM
to 3:00 PM
Next Stage: indieWIRE Interviews
7 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
event::about Check out indieWIRE's afternoon chat series with SXSW Film Festival talent on the Next Stage from 2pm to 3pm Monday through Thursday. Monday’s schedule is 2pm Jay Duplass (Kevin); 2:25pm Michael Tucker and Petra Epperlein (Fightville); 2:40pm Mike Mills (Beginners) www.indiewire.com
event::tags Trade Show, #SXSWNextStage
2:00 PM
to 3:00 PM
You Are Not a Publicist: Criticism vs. Advertising
18 schedule::attendees
Location
Austin Convention Center, Room 15
event::about We live in an era when online critics are often swayed in their opinions by swag, trips, and favors from studio representatives. Yet the goal of a true critic is to honestly examine a film, not attempt to curry favor with a corporation. This panel will examine what it takes to stay honest in a digital world, from disclosure of sponsorships to a constant effort to remain separate from studios.
event::tags Film Criticism
2:00 PM
to 5:30 PM
Facebook Developer Garage Austin
52 schedule::attendees
Location
The Phoenix
eventtype Unofficial Party
event::about
Join the Facebook team and local developers for a deep dive into the latest and most exciting ways developers are building with Facebook technologies.
Come to learn, stay to make friends!
Tentative Agenda:
2:00 - 2:30 PM - Registration
2:30 - 3:30 PM - Learn the latest from Facebook and local developers
3:30 - 5:30 PM - Drink with friends! Stay and mingle with your developer community.
*Come early! Drink tickets and t-shirts provided to the first 300 attendees. Cash bar provided for all attendees.
Topics & Speakers:
--Multi-Platform Social Games (Gareth Davis, Facebook)
--Increasing Mobile Engagement with Facebook Connect (Josh Williams, Gowalla)
--Facebook Integration with Seesmic (or How to Build Community Using Octopus Balls...) (John Yamasaki, Seesmic)
--Going multi-platform: the brave new world beyond facebook.com (Sebastien de Halleux, Playfish / EA Interactive)
--Socially Connected Exploding Gems Everywhere...Excellent! (Jon David, PopCap Games)
* Emceed by Austin local: whurley, Chaotic Moon Studios
* All are welcome to attend, no badge is required.
* If you can't make it in person, you can join the live stream, beginning at 2:00 PM CST, here:http://ustream.tv/fbplatform
***DAYLIGHT SAVINGS STARTS SUNDAY AT 2 AM, PLEASE ADJUST YOUR CLOCKS ACCORDINGLY***
2:45 PM
to 3:45 PM
3:00 PM
to 4:00 PM
John Winsor
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about John Winsor will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Spark: Be More Innovative Through Co-Creation.
event::tags Bookstore Appearance, #sxbookstore
3:00 PM
to 4:00 PM
Next Stage: Net Neutrality Debate with Cindy Cohn (EFF), Maggie Reardon (CNET) and more
36 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
eventtype Panel, Interactive
event::about Next Stage will feature a debate on Net Neutrality, to compliment SXSW Interactive’s special late break programming. Hear Cindy Cohn represent the Electronic Frontier Foundation’s perspective, moderated by Maggie Reardon of CNET. More TBA.
event::tags Trade Show, #SXSWNextStage
3:00 PM
to 4:00 PM
SXSW Meet Up with Monster.com
34 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
event::about It's no secret that the source of every company's success comes down to one thing - talent. You have cool jobs to offer, but competition is fierce for the best people. Just at a time when finding them - fast - is more complex than ever. Meet people leaders at three hot companies to find out how they are upping their talent. Meet companies posting cool jobs at SXSW and get up close to the people behind the technology that's changing how talent and opportunity meet. Remember, the best talent wins!
event::tags Trade Show, #SXSWMeetUp
3:30 PM
to 4:55 PM
3:30 PM
to 4:30 PM
A Billion Columns? No problem: an Introduction to the Cassandra Database
28 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Jonathan Ellis
event::about Apache Cassandra solves the Big Data problem by partitioning data, expanding horizontally and delivering replication consistency. This presentation will explain how Cassandra's data model provides novel features like very large, sparse rows to aid high performance through denormalization, and give an example of porting a SQL schema to Cassandra.
3:30 PM
to 4:30 PM
Abolish The Hourly: How Value Pricing Wins Clients
47 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
event::about From an introduction to value pricing to case studies to client relationships, how value pricing can help to abolish the hourly and find a better way to business success, for you and for your clients. Traditional business practice dictates that the way to bill your clients is to first figure out your costs by taking salaries + overhead + profit to figure out a billable rate, and multiply that by an estimate of the number of hours required to complete a project. Now, what if basing your rates on the number of available labour hours isn’t an accurate representation of the way you work or the way to bring the best value to your clients? The old model is broken, and value pricing is where we need to shift the client/service provider relationship.
event::tags Dual, #valuepricing
3:30 PM
to 4:30 PM
Ain't it Cool News' 15th Anniversary Panel
36 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Harry Knowles, Steve Prokopy, Eric Vespe, Drew McWeeny, Kevin Biegel, Jay Knowles
event::about Celebrating their 15 year anniversary, Ain’t It Cool News is one of the longest running film and television sites on the web. Founder Harry Knowles will take us through the last 15 years and what might be ahead for Ain’t It Cool News.
event::tags Case Study
3:30 PM
to 4:30 PM
Australia / MacTalk Australia
1 schedule::attendees
Location
Driskill, Driskill Ballroom
eventtype Panel, Interactive
Speaker Peter Wells
event::about Mactalk is Australia's largest Apple and Mac Community, with almost 40,000 active members. The Mactalk Podcast is Autralia's favourite Technology Podcast, with around 5000 weekly downloads. In 2011 we're taking the podcast on the road! First up was Webstock, where we interviewed geek superstars Merlin Mann, John Gruber, Michael Lott, Josh Clark and Marco Arment. Join us for our first live show in Austin for SxSW!
event::tags Podcast
3:30 PM
to 4:30 PM
Behavior Design: Stop Being Neutral, Start Influencing Decisions
115 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
event::about Design traditionally focuses on creating products and services that recognize an existing behavior and work to support it. The next wave will be products and services that motivate and incentivize change. Design can help us be better at what we do and make us do better things. We are in the age of aware tech. People are receiving vast amounts of data about their own actions and patterns. We need to provide them with clever ways to act on that information. Moreover, companies and organizations are seeking out ways to influence customer choices and create social impact, but many designers are hesitant to pursue work that makes choices for people. Design has always had an influence, whether recognized or not. It’s time to start seeing that all design choices have an impact, and to start working towards changing the way we live for the better.
event::tags Workshop, #sxbehavior
3:30 PM
to 4:30 PM
Better Living Through Cloud Computing
63 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Jon Wiley
event::about Cloud computing is finally coming out of the trough of disillusionment along the hype cycle. Is it really possible to live your life in the clouds? Can you ditch the desktop? Can you buck the backup? Come learn about the state-of-the-art in untethered cloud computing services that will lighten your life and make any computer personal.
event::tags Solo, #bettercloud
3:30 PM
to 4:30 PM
Building Human Rights Into Your Social Site
10 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Danny O'Brien, Ebele Okobi-Harris, Jillian York, Rebecca Mackinnon, Daniel O'Brien, Jillian C York
event::about No matter how narrow you think the use of your website or service will be, if it's successful, it'll be used in ways you'll never expect - including life or death fights over human rights in foreign countries. Your code might make the difference between a free press or a government clampdown, tortured dissidents or a bloodless coup. Twitter aids activists in Iran; Facebook helps the independent press in Ethiopia; World of Warcraft is policed for sedition in China. What is happening on your site that you don't know about? And how can you design it so you help the good guys?
event::tags Panel, #humanrights
3:30 PM
to 4:30 PM
Checking into Chinese Location Based Services
19 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker David Liu, Yuancheng Yang
event::about Jiepang is the leading foursquare-like LBS service of China. Through many creative location-based marketing campaigns with global brands in China, we have observed that virtual badges can be a strong incentive for user check-in activities. In the case when the badge is associated with real-world benefits (e.g. discounts), such responses will be even more obvious. However, it is always controversial to measure the performance of a LBS marketing campaign. Jiepang will present an interesting model to analyze the online and offline results and also compare the difference between US and China LBS services. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
event::tags Dual
3:30 PM
to 4:30 PM
Company Culture: It's All Your Fault
79 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Greg Hoy
event::about Business owners and managers are responsible for a lot of stuff that requires a lot of antacid to orchestrate. Getting work in the door, paying people, developing products and services, keeping clients happy, and, oh yeah - keeping everyone at work happy. The happy part is always the hard part. How do you go about fostering an environment that's fun, rewarding and fulfilling? Does company culture just 'happen', or is it something you have to consciously work at? * What happens when your company starts growing, and that small group you were so tight with becomes bigger and less 'connected?' * What does it mean when everyone starts going for drinks without you? * What do you do when personalities or work styles start clashing, and the Utopian work ship you set to build starts listing? * What can you do to keep things fun without making it seem 'fake?' * If someone doesn't say 'good morning', could they be mad at you? * What office policies are fair? Which ones are bogus? * How can you ensure people don't dread Monday mornings? * What are the top 10 things to watch out for that turn into corporate culture cancer? We'll look at these and other aspects of maintaining a positive and rewarding work environment, with a laser focus on sharing candid real-world stories and solutions that can help make your work environment the best it can be.
event::tags Core Conversation, #workculture
3:30 PM
to 4:30 PM
Congratulations, Your Robot Just Accepted Your Friend Request
14 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Rich LeGrand
event::about Telepresence is a straightforward application of robot technology -- a robot becomes your eyes, ears and possibly arms and legs which allows you to become "telepresent" in a remote location. But telepresence is only one example of how you might want to interact with a robot over the web. We are using social networks to interact with robots and physical devices so they can become part of your custom information network. We use Google technologies such a Gtalk and Android to form the basis of the network. And we plan on making middle school, high school and college kids our first users. This project is open source.
event::tags Solo
3:30 PM
to 4:30 PM
Critical Thinking for UX Designers (Or Anyone, Really)
138 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Christina Wodtke, Russ Unger
event::about Love creative problem solving, but need something more practical--something specific to User Experience? Russ and Christina will share with you the exercises they use to solve the REAL problems. You'll flex your critical thinking muscle through a series of jumpstarter activities. Even better, attendees will be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious--and often incorrect--answers, and start to flip problems on their heads to see solutions from a different view.
event::tags Dual, #critthink
3:30 PM
to 4:30 PM
CSS3: Beyond the Basics
107 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
event::about Think you know what's in CSS3? Think again. CSS3 brings a wealth of new possibilities -- as well as limitations, and cross-browser bugs. We've done the grunt work, finding out what works and what doesn't, and we lay out all the best new tricks, including new selectors, advanced animation and gradients, and even automatic layout changes when mobile devices change orientation. Learn techniques that you can use today in real browsers, without the painful trial and error
3:30 PM
to 4:30 PM
Design for Hackers: Reverse-Engineering Beauty
37 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker David Kadavy
event::about There are plenty of tools and tips available for technically applying design to an application or website; but the classical fundamentals that make websites and products beautiful and engaging remain a mystery. David Kadavy - freelance designer to Silicon Valley clients such as oDesk, UserVoice, and PBworks - will provide a sneak preview of content from his book, "Design for Hackers: Reverse-Engineering Beauty." David will explain important differences to be aware of when choosing fonts, as well as present "all of the fonts you'll ever need.
event::tags Book Reading, #d4h
3:30 PM
to 4:30 PM
Design Intersection - Cultural Sustainability and Civic Engagement
17 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Beth Ferguson, Peter Hall, Mouna Andraos
event::about Our focus is the designers’ role in combining cultural sustainability and civic engagement to find creative solutions to some of the world’s toughest problems. Innovative strategies, systems thinking, distributed production, open design and creative risk-taking are yielding meaningful outcomes regarding climate protection, clean mobility, renewable energy, waste reduction, and social equality. Effective utilization of social media, web based maps and the internet have made much of the world dependent on mobile communication devices, which need a constant supply of power to keep roaming. Balancing their impact, new tools such as the Kill-a-watt, energy monitor mobile apps and solar charging stations visually link users with their home/work energy consumption. Others, such as Green Map, livingprinciples.org or Treehugger, put an environmental and social perspective on local resources and developments, motivating action that benefits the commons. Designers and social entrepreneurs are forming strong communities of practice and collective identity as desire shifts toward sufficiency and well-being. Entities willing to take a creative risk and a leadership role in adopting holistic design processes are becoming the leaders of our future development. Providing tools for educators to restructure the pedagogy is essential for preparing future creators to face the challenges with sanguine, innovative solutions. Join with us on a journey towards redesigning design.
event::tags Core Conversation, #SolarPump
3:30 PM
to 4:30 PM
Did You Kill Anyone? Reality in War Movies
7 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Paul Rieckhoff, Danfung Dennis, Katie VanLangen, Rudy Reyes, Gideon Yago
event::about Civilians haven’t experienced what is like for our service members abroad, and fictional accounts of the war haven’t been effective in changing the perceptions of the American public. With Sebastian Junger and Tim Hetherington’s ‘Restrepo’, they have created a film that answers the question of “What was it like over there?” in a way that no other film has been able to do. ‘Restrepo’ chronicles the deployment of a platoon of U.S. soldiers in Afghanistan's Korengal Valley. The documentary focuses on a remote 15-man outpost called Restrepo. Filmmakers Hetherington and Junger dug in with the men of Second Platoon, making a total of ten trips to the Korengal between June 2007 and July 2008. Together with Iraq and Afghanistan Veterans of America, National Geographic is using ‘Restrepo’ to encourage the dialogue that this film fosters between veterans who have experienced combat and the general public. In this panel, we’ll explore the ways in which a film can change the lives of the troops featured, the service members that go see the film, and the civilians that are exposed for the first time to real combat in Afghanistan. We’ll discuss the ways in which ‘Restrepo’ is connecting veterans within their communities, and already helping to ease the transition home for many. IAVA will also discuss what Hetherington and Junger did right in ‘Restrepo’ and what so many other filmmakers have gotten wrong in their depictions of our current conflicts.
event::tags Documentary
3:30 PM
to 4:30 PM
European Mobile Makers Meet Up
4 schedule::attendees
Location
Driskill, Maximilian Room
3:30 PM
to 4:30 PM
Fashion Meet Up
10 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
Speaker Kelly Krause
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in fashion. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
Fundraising in a Box: Crowdsourcing Microgrants
17 schedule::attendees
Location
Austin Convention Center, Room 13AB
event::about This panel will focus on ways that filmmakers can use new and unique web-based tools along with traditional philanthropic incentives to bring in non-traditional funding. Crowdfunding, combined with fiscal sponsorship, is a powerful and effective way to use online social networks to cultivate new donors. The panel will focus on how to successfully use crowdfunding in conjunction with fiscal sponsorship. The panelists will bring their own experiences to contextualize how crowdfunding can amp up a film's fundraising campaign in a short time frame. Find out how you can make crowdfunding work for you, including ways to create an amazing pitch clip, offer perks that work, frame your fundraising campaigns so your donors become your audience and remain connected, plus more. We’ll bring together professionals from the front lines of crowdfunding, fiscal sponsorship, and successful crowdfunded projects who can help you navigate the cutting edge of funding.
event::tags Workshop
3:30 PM
to 4:30 PM
Having Fun Yet? 10 Usability Heuristics For Games
35 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker John-Mark Josling, Corey Chandler
event::about The joke goes something like this: if interaction designers had made Super Mario Brothers, the game would just have one large button labeled “Rescue Princess.” There is some truth to that. Interaction designers strive for products that let people get tasks done quickly and easily. Yet, the fun of gameplay is overcoming challenges and rules deliberately set to impede a player’s progress. So as interaction designers, how do we separate challenges that add to the gameplay from those points of frustration which detract? For game developers without access to interaction designers or researchers, the challenge can be even greater. When developing a new game, what general principles should be followed to make sure it remains safely on the fun side of frustrating? Jakob Nielsen gave us the ten canonized Usability Heuristics for web and system design; our humble goal is to do the same for computer games. This presentation will provide ten interface heuristics applicable to games as well a few useful “discount” evaluation techniques for when you don’t have the time, or the money, for a full lab study.
event::tags Dual, #HavingFunUI
3:30 PM
to 4:30 PM
Internet Activism: Vegan Bloggers Take Over the World
11 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Stephanie Bogdanich, Laura Beck
event::about A surge of vegan bloggers has been using the internet to make change in the way people think about animals through new forms of activism. VeganMoFo (the vegan month of food) and worldwide Vegan Bakesales to raise money for causes and promote veganism are just some of the ways that we are breaking out of the stereotypes of the past and creating a revolution. Learn creative ways to promote your message and engage your community on and off the web and more about food activism and using your culinary skills to promote compassion.
event::tags Core Conversation, #internetActivism
3:30 PM
to 4:30 PM
Kiosks, Mobile and the Evolving Retail Experience
27 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker FK Funderburke, Hilding Anderson
event::about New opportunities for sophisticated in-store and digital interactive experiences are fundamentally changing the way retail stores connect with their customers. These changes – from interactive kiosks, sophisticated mobile devices, digital & interactive vending machines, and the wireless delivery of software - are creating opportunities for brands and marketers to connect and interact with their customers more richly. We will share how are clients are leveraging these tools, and our vision of where it is all going.
event::tags Dual
3:30 PM
to 4:30 PM
Mentors - Programming 2
2 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Carolyn Meili, Heather Haynes, Kyle McKinnon, Lane Kneedler, Hugues Barbier, Jeph Scanlon, Aaron Levine, Roxanne Sayegh, Jonathan Lipp
event::about Festivals and markets are as vital as ever in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
3:30 PM
to 4:30 PM
Mobile Opportunities for Entrepreneurs in 2011
28 schedule::attendees
Location
Austin Convention Center, Ballroom E
3:30 PM
to 4:30 PM
Motion Graphics Meet Up
4 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Amanda Boesen
event::about The motion graphics Meet Up is an informal session slated to introduce you to your peers and others interested in motion graphics -- a place to discover / network with the specific type of people you want to network with. This Meet Up is definitely not a panel session -- nor does it offer any kind of formal presentation or AV setup. On the contrary, it provides a space where many different conversations can (and will) go on at once. Share, commiserate, ideate, and maybe even solve a problem or two. What are you working on? How have the changes in technology helped or hindered you, and what challenges or opportunities do you see on the horizon? What do you love about your job? Or just: why don't local television stations invest in better motion graphics professionals?! This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in motion graphics. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
Moving the Web onto Mobile Devices
74 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
event::about Take a look at how the complexity of design has increased exponentially with the web moving onto today’s mobile devices. There are so many more considerations when thinking about a design or a campaign that go beyond the basic, “who is my target audience....how do I reach them?” Now it’s also, “what devices do they use...what browsers.....do I use Flash in my designs....what about HTML5?” Hear from a panel of industry experts about how they are dealing with these questions and what winning strategies they have found to be most successful for them.
event::tags Panel, #webmobile
3:30 PM
to 4:30 PM
Mozilla School of Webcraft @P2PU
11 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker John Britton
event::about P2PU School of Webcraft: Web developer training that’s free, open and globally accessible. Mozilla and Peer 2 Peer University are creating the P2PU School of Webcraft, a new way to teach and learn web developer skills. Our classes are globally accessible, 100% free, and powered by learners, mentors and contributors like you. Our goal is to provide a free pathway to skills and certification to help people build careers on open web technology. Existing developer training is expensive, out of touch, and out of reach. We leverage peer learning powered by mentors and learners like you and self-organized study groups. We use existing open and free learning materials In this sixty minute session we'll briefly cover the inception of the Peer 2 Peer University along with details and success stories from the first three cycles of courses. We'll then dive into more detail about our collaboration with Mozilla Drumbeat including Mozilla's mission to engage the next million Mozillians. We'll present the P2PU School of Webcraft, and a case study of courses offered so far, including the first course, 'Mashing Up the Open Web.' Additionally, we'll introduce our plans to separate learning from assessment and our community driven credentialing system. At the end of the session we will invite the audience, and all of SXSW, to join a course on open web skills to be offered during the week of the event. Read more: https://wiki.mozilla.org/Drumbeat/p2pu/one_pager
3:30 PM
to 4:30 PM
My Title Is Web Designer, Now What?
35 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Christopher Cashdollar, Valerie Head
event::about As agencies and professionals become more entrenched in their processes for creating sites, the role of the web designer has become more nuanced. The skillsets of people who call themselves web designers can vary greatly from one to the next. One may never touch code; one may have their hands in every step of building out their designs; others may be somewhere in between. These days it's hard to know what kind of things you should be expected to do as a web designer. Should we continue to add skills outside of the traditional realm of design to our toolbox? Do we focus on becoming design experts? The way we answer questions will affect our careers and how we work. In this panel we will discuss what we, as web designers, need to do to adapt to the new trends and ever-changing demands of our craft. We'll talk about what skills a web designer should have in their design toolbox and tackle questions like: should designers know how to code? Where do the skills of a graphic designer and a web designer overlap and where do they differ? And how does the differentiation of role expectations effect design processes?
event::tags Core Conversation, #wdskills
3:30 PM
to 4:30 PM
OMG, My Customer’s Pissed and Uses Twitter
42 schedule::attendees
Location
AT&T Conference Center, Room 203
eventtype Panel, Interactive
Speaker Rob LaGesse
event::about Too many customers are sitting listening to hold music waiting for their problem to get resolved. Instead of stewing privately they are now airing their grievances publicly. To anyone and everyone that will listen. The BP oil spill and Toyota recalls have showed us how people are using social media tools to give pissed off customers a new voice – and it’s a megaphone. Knowing your customer and understanding how to address everything from a crisis to the everyday question quickly and effectively is critical. Learn about some of the biggest flubs from 2010, how the ball was dropped and what could have been done differently. Don’t make the same mistakes they did. Learn how not to mess up.
event::tags Panel
3:30 PM
to 4:30 PM
Online Creativity: Inspire, Remix, Copy
17 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Nora Abousteit, Michael Galpert
event::about What constitutes being inspired by, remixing, or copying online content? What are the ethics and values behind copying - from paying homage to mocking - existing products and projects? Should the same rules apply to individuals and independent designers as to mass producers? We explore these questions through anecdotes about specific cases in the online creative sphere, in the Aviary world, and in the BurdaStyle community.
event::tags Core Conversation
3:30 PM
to 4:30 PM
Pimp My Movie: Online Marketing Makeovers
20 schedule::attendees
Location
Austin Convention Center, Room 15
Speaker Chris Shellen, Kaz Brecher, Joel Heller
event::about More and more filmmakers are using the internet to finance, produce, distribute and market their no/low-budget films. Are you? The best way to learn about your options is to see them in action. In this workshop, we’ll take a few 2011 SXSW films and show you how they can use the internet to build fans, expand their stories, get press, find distribution, and save (and even make) money. We’ll also cover some basic advice and success stories, and send you back to your hotel with a handy online marketing checklist.
event::tags New Technology - Next Generation
3:30 PM
to 4:30 PM
Power to the People: Regulating Big Business
20 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
event::about After being witness to a multitude of massive corporate accounting scandals, the world has been forced to re-evaluate almost every area of how business is conducted. A new day is dawning in the world of information, and the people are demanding more visibility into the everyday operations of companies and governments. In order to pacify the public outcry for increased knowledge, regulatory controls such as Sarbanes-Oxley and Base III have been enacted. In addition, regulatory agencies like the SEC are rapidly embracing new approaches to providing the public with information and data through the use of eXtensible Business Reporting Language (XBRL). The SEC and other governing bodies have recognized that the democratization of corporate and government data, through the use of XBRL, will guarantee a higher level of transparency and usability. Now like never before, transparency is allowing for a shift of power from corporations to the people. Because information is easily available for anyone to download for free, analysis and comparisons between the big guys can be done on a large assortment of public data. This information revolution will no longer allow companies to operate in secrecy and will provide people with the data they need to avoid future bailouts and economic turmoil.
event::tags Panel, #powertothepeople
3:30 PM
to 4:30 PM
Refresh, Together: The Pepsi Refresh Project in 2011
8 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Andrew Katz
event::about In 2010, Pepsi launched the Pepsi Refresh Project, one of the year’s most successful marketing efforts and among the top 5 social media programs ever according to Forbes leading to millions of conversations online, hundreds of funded ideas and billions of media impressions. In this behind-the-scenes panel, learn about the strategy and execution of an effort that is transforming how brands create movements, engage more deeply with their consumers digitally and make a difference in the world. The panel will focus on the learnings from 2010 and the "dynamic refresh" of the project to make it even more digitally engaging, impactful and transformative in 2011 for consumers in America.
event::tags Panel
3:30 PM
to 4:30 PM
Secrets of Fake Twitter Accounts Revealed (maybe)
33 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Jasper Slobrushe, Colleen Newvine, Holly Burns, Josh Simpson, Ken Lowery
event::about The most dead-on social commentary of the BP gulf oil spill came in the form of a parody Twitter account—who would have thought? Much has been made of the potential for social media to promote brands, but what if you don't have one? Many folks haven't let that stop them, either inventing or taking on the persona of an existing company or public figure. What's the point? The panelists will discuss exactly that.
event::tags Panel, #faketwitterers
3:30 PM
to 4:30 PM
Secrets Revealed: Exploring the Next Generation Gaming Platform
11 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Kate Pietrelli, Alex St. John
event::about In the highly competitive landscape of online gaming, developers face a challenging set of hurdles on the road to success, such as driving promotion, user acquisition and monetization for their games. Alex St. John, hi5 President & CTO, will reveal the next generation platform technology that hi5 has designed to overcome these hurdles, and increase the discoverability and growth of online social media games. Alex will showcase key aspects of this new platform including content virality, monetization and community features. He will provide specific examples of the technology and mechanisms that hi5 has developed, and the end results driven by their platform. Additionally, Alex will discuss how hi5’s next generation platform can accelerate growth for online games distributed on hi5.com as well as anywhere else developers publish their games online.
event::tags Solo
3:30 PM
to 4:30 PM
Sketchnote Meet Up
5 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Ethan Persoff
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in sketchnoting. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
Social-Powered Ethics: Healthcare Faces a New Curve
9 schedule::attendees
Location
Hilton Garden Inn, Trinity
eventtype Panel, Interactive
Speaker Carissa Caramanis O'Brien, Matt Cyr
event::about Social media has seen rapid growth, but healthcare, a highly regulated and sometimes conservative industry, started as a somewhat reluctant player. Challenged with the need to comply with HIPAA guidelines as well as FDA marketing policies--even before the agency had addressed social media--healthcare organizations and their audiences were left to figure it out as they went along. Led by some smart innovators, social health emerged in 2010 as a force to be reckoned with. Still, there have been missteps as well as successes, and many questions remain. Chief among them is the ethics of social media in healthcare, and how transparency may or may not be the ultimate cure-all. Two social health advocates--a leading social health consultant and an executive from one of the nation's premier hospitals--will lead an interactive discussion to explore the multifaceted challenge of social-powered ethics in healthcare. Some of the topics they'll tackle include the birth of the fPatient, the over/under on disclosure, the friendly ghostwriter, and turning regulatory and legal into champions. Attendees will help shape the conversation and walk away with actionable strategies to apply to their social media efforts.
event::tags Core Conversation, #SoPoEthics
3:30 PM
to 4:30 PM
Stand Out: Investigative Journalism for Bloggers
23 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Gregory Ferenstein, Francine McKenna, Josh Catone
event::about Much of blogging is linking to other posts or offering secondary analysis. But, how does one become the source of information everyone is discussing? This panel will review tips on how to secure expert interviews, use technologies to conduct interviews, and write material for an online audience.
event::tags Panel, #InvestigativeBlog
3:30 PM
to 4:30 PM
Status Update….or Status Upgrade?
19 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Becky Johns, Ben Smithee
event::about Has documentation of experience become more important than experience itself? Are we creating experiences for the purpose of impressing, bragging and other types of “douchebaggery”? Sharing our lives with our networks has become second nature. Our streams are our reputation. By being constantly connected, the human experience has shifted from just having experiences to focusing on documenting them. But how much of it is created or altered just to share? We’re all content creators. As our curiosity and interest in the lives of friends and strangers grows, we’re changing the way in which we prioritize and filter the content for our networks…or at least what we choose to publicly share. Companies have become increasingly interested in participating in the social web and finding ways to become intertwined in our digital homeostasis. They seek out ways to filter through the “noisy” environment and uncover new insights and ways to effectively create products, services and messaging that appeals to our digital tastes and desires. How is our desire to share impacting how we live? Which behaviors are driven by intent to share and which are just reported as they happened naturally? How do we tell the difference between “memories” and “content?” What do we filter and deem “cool” enough to share? What are the innovative companies doing to navigate this changing environment? Join in on the conversation!
event::tags Dual, #SXupgrade
3:30 PM
to 4:30 PM
Steve Wolf
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
event::about Stuntman and special effects artist, Steve Wolf, will be appearing at the SX Bookstore to sign copies of his book, The Secret Science Behind Movie Stunts & Special Effects.
event::tags Bookstore Appearance, #SXBookstore
3:30 PM
to 4:30 PM
Switch: from Freelancer to Entrepreneur
29 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
event::about So you’ve tumbled down the rabbit hole into the world of freelancing and you’re ready to make it a legit career so your friends stop thinking you’re unemployed. But how does it actually happen? Should you take the red pill... or the blue one? Do you have to grow a big agency or outsource work to India? Maybe neither. Designing a successful business takes vision, organization and communication mixed with grit and determination. And our panel guests are in the thick of it—building a business together and ready to share their successes and failures with you.
event::tags Core Conversation
3:30 PM
to 4:30 PM
SXSW Accelerator: ActiveTrak, Apture, Gazehawk, GotoCamera
18 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
3:30 PM
to 4:30 PM
SXSW Accelerator: Metabeam, Qonqr, Portalarium, Sifteo
17 schedule::attendees
Location
Hilton, Salon A
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
3:30 PM
to 4:30 PM
SXSW Newcomer / Veteran Meet Up
2 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Monica Sack
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
3:30 PM
to 4:30 PM
The Future of Content is Personal
34 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker Alisa Volkman, Rufus Griscom
event::about Rufus Griscom and Alisa Volkman, the husband-wife team behind Nerve.com and Babble.com, describe why "taking content personally" is more and more critical to building successful online content companies. We live in an era in which the brands of individuals are ascendent, and the brands of publishers are falling. When Andrew Sullivan's blog moved to the Atlantic Monthly's website, it increased their traffic by 30%. Who has the bigger brand? The power of personal networks and personal enthusiasms is increasingly driving the internet, and smart publishers are becoming a constellation of the brands of their contributors. In the midst of all this, the economics of being a content creator are changing. Writers, bloggers, and other content creators are making less money from writing and more from "punditry" — from speaking engagements and other forms of personal brand licensing. How can publishers succeed in this environment? How can content creators succeed in this environment? Rufus and Alisa don’t have all the answers, but they promise to overshare about their experiences building websites while blogging, writing a book and raising a family.
event::tags Dual
3:30 PM
to 4:30 PM
The Future of Microformats
68 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Ben Ward, Frances Berriman, Paul Tarjan, Tantek Celik
event::about Google, via its rich snippets, has reported that microformats has a 94% usage share (as compared with RDFa etc.). So how does the future look for microformats? In this session, we'll look closely at real problems with implementing microformats in HTML5 and how this can be done, and whether there will be a continuing place for them. We'll also look at emerging technologies and techniques, such as RelMeAuth and discuss advanced user techniques. As Microformats passes through it's 5th birthday, we'll discuss the highs and lows of the project.
3:30 PM
to 4:30 PM
The Last of the Launch-and-Leave 'Ems
11 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Anjali Ramachandran, Conrad Lisco, Mel Exon, Peter Parkes
event::about Negotiating the new handover. Agencies are building fewer static campaign-oriented sites and more platforms, communities and services. Cutting the apron strings between agency and digital product immediately after launch doesn't make practical sense, but maintaining the relationship indefinitely is costly for the client and creatively stifling for the agency. This panel will explore solutions that are most likely to be beneficial to both parties as well as the members of the service they are trying to build: a new plan for launch, propagation and perpetuation.
event::tags Panel, #mxmlaunch
3:30 PM
to 4:30 PM
The Moguls of Food Porn
43 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Nadia Giosia, Nick Evans, Stacie Capone, Don Downie, Matt Armendariz
event::about Are food bloggers the next Hugh Hefners? Love him or hate him, Hef is an icon. He heads a multimedia empire, and has mastered magazines, broadcast, pay TV, films, and the Internet. Now the guy keeps showing up in commercials! Are food bloggers on the same path, with their devotion to bacon and chocolate? These days, if you have a passion for food, and the ability to take sexy pictures (of dinner), make steamy videos (in the kitchen), or write erotic prose (about dessert), you might just find yourself a book deal, a television show, or even the subject of a Hollywood film starring Meryl Streep! Actress and restaurant blogger Stacie Capone will explore this phenomenon with some of the rising stars in the Food Porn movement. The audience is sure to leave hot and bothered and hungry.
event::tags Panel, #SXfoodporn
3:30 PM
to 4:30 PM
The Thank You Economy
94 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Gary Vaynerchuk
event::about The Thank You Economy tackles the ROI of social media and the humanization of business as I see it. I'll be doing an ENORMOUS amount of Q&A. I'm looking to bring it to the masses and allow the engagement of a Q&A session while talking at the top level about the pulse of social and web community as we see it today.
event::tags Solo
3:30 PM
to 4:30 PM
This is Our Generation: WeOwnTV Sierra Leone
1 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Banker White
event::about In the wake of a destructive 10-year civil war, Sierra Leone is faced with a generation who has lost their families, history and identity–their stories. In this session, Banker White will share how WeOwnTV, a multimedia educational project, is focusing specifically on the artistic and professional development of the youth in Sierra Leone. “WeOwnTV” roughly translates into Sierra Leone’s native language, Krio, as “Our Own TV.” Independent media and a thriving artistic culture are important cornerstones for any society to build a peaceful future. Encouraging young people in Sierra Leone to take the lead in their own development and creative exploration is paramount to building a culture of creativity and professionalism from inside the country itself. Banker will share highlights of the WeOwnTV curriculum which uniquely focuses on community engagement, while balancing intensive film production and computer skills training with classes on storytelling and self-expression. Ongoing mentorship along with technical assistance, multi-channel distribution and the promotion of finished work enables young adults to share their stories and ideas with the world. The lessons taught and revealed by the young Sierra Leoneans will be appreciated by filmmakers of all levels.
event::tags Core Conversation
3:30 PM
to 4:30 PM
Voting: The 233-Year-Old Design Problem
32 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Dana Chisnell, Lawrence Norden, Ric Grefe, Dana DeBeauvoir
event::about Do you think the "butterfly ballot" was an isolated problem? How did the hanging chad become a world-class design problem? Did you know our 43rd president was chosen because of a decision made about font size? By someone who was not a trained designer? Did you know that the presidential election in 2000 was not the first - or last - time that design problems affected the outcome of an election? If you're trained in design, interested in fair elections, or looking for a way to affect world peace, come to this panel. This is probably the most important panel in the Free World. And we're not kidding.
3:30 PM
to 4:30 PM
Web Science: Web Standards Project (WaSP) Open Meeting
22 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
event::about Imagine a world where businesses can hire qualified web developers straight out of college, everyone has free access to self-directed open education and universities offer degrees in Web Science based on relevant best practices. Join us to learn how the Web Standards Project (WaSP) is building alliances with small businesses, educators and major players in the web industry to create a sustainable ecosystem. Find out how you can make the web a better place through outreach efforts in your community including: * WaSP Small Business Outreach Project - Most small businesses don’t know (or even want to know) about the technical aspects of web standards, but they do want to know what will save them money and help them run their businesses more efficiently. Find out about tools WaSP developed for small businesses to protect themselves from bad developers and make sure they get the best websites possible. * Open Web Education Alliance (OWEA) – This W3C incubator group is a community-led project focused on providing a better standard of web education across different levels of educational institution worldwide. * WaSP InterACT Curriculum – This living, open curriculum is based on web standards and best practices and designed to teach web professional skills. Dig into this delicious content and use, adapt, remix and/or contribute your own content and ideas.
3:30 PM
to 4:30 PM
Where Are We Going? The Future of Location
94 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Josh Williams
event::about A fast-paced look at where location-based services are going in 2011 and beyond. From Checking-In to Game Mechanics to the badges worn during the Hyper-Local Geolocation Wars of SXSW, this discussion will explore the fads that captivated the tech press in 2010 as well as the fabulous future that lies ahead of us at the crossroads of mobile and social media. And yes, this is another panel description referencing "social media." You must now drink a shot — then join us for this not-to-be-missed irreverent and inspiring romp through (wait for it) The Future of Location!
3:30 PM
to 4:30 PM
Will News Apps Re-Invent Journalism?
46 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
event::about Newspaper and magazine publishers tout applications for smart phones and tablets like the iPad as innovative revenue streams that will save their journalism by providing a new, more interactive kind of news experience integrated with emerging mobile technologies. Martin Nisenholtz, senior vice president of digital operations for The New York Times Company, called its news app "the best of print and the best of digital, all rolled up into one." Others are seeing the opportunity for integrated storytelling. How is this playing out, what are the early indications? Can publications replace losses from print subscriptions with application sales? Journalism organizations have tried diverse approaches. The Associated Press and BBC offer their app for free with an interface similar to the Web, and then embed advertising. Time and Wired offer a magazine experience that includes ads, but also comes with a per-issue price. Others are offering subscriptions along with the app. In this session, a group of experts will discuss the current state of news apps, emerging trends, and the future of professional news delivery.
3:45 PM
to 5:23 PM
3:45 PM
to 4:45 PM
Future of Mobile Gaming/Entertainment
32 schedule::attendees
Location
Austin Convention Center, Ballroom E
3:50 PM
to 4:50 PM
Robert Hoekman Jr
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Robert Hoekman Jr. will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Designing the Obvious.
event::tags Bookstore Appearance, #sxbookstore
4:00 PM
to 5:17 PM
4:00 PM
to 5:24 PM
4:00 PM
to 5:35 PM
4:00 PM
to 5:36 PM
4:00 PM
to 5:00 PM
Designing for Mobile Web
73 schedule::attendees
Location
Austin Convention Center, Ballroom E
4:00 PM
to 5:00 PM
Social Location Marketing
45 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Simon Salt
event::about Social Location Marketing is the latest in a long line of Social Media "shiny new objects" but is it really relevant to marketers? Can they convert Checkin's to cash? Which platforms work best for which markets and how does all this sharing benefit the customer? Attendees will leave knowing why they should be including this in their marketing mix, how to construct a scalable Social Location Marketing campaign and where all this is likely to go next.
event::tags Book Reading
4:00 PM
to 4:15 PM
Sidewalk theater by Veer and photographer Jack Hollingsworth
37 schedule::attendees
Location
TBA
4:00 PM
to 1:00 AM
Architek One Presents.... pop. art. drop
63 schedule::attendees
Location
Fadó Irish Pub
eventtype Unofficial Party
event::about
6pm A patio screening of a punkumentary. Soon to be cult classic. Rebel Scum
8pm-10pm Film/Interactive Networking
Free Drinks Sponsored by Mogotix.comDj Jsol in da house
For free drinks you must RSVP from the link below
10pm-1am Architek One Artists:
DebutauntsGrand Prize Winners From Last YearTBD
event::tags SXSW, Free drinks, Architek One, Rebel Scum
4:00 PM
to 12:00 AM
HoustonTXSW 2011
55 schedule::attendees
Location
Republic Live
eventtype Unofficial Party
event::about
HoustonTXSW* supports and promotes Houston's creative community -- highlighting its film, interactive/tech, and music talent -- by bringing them together and spotlighting Houston at a single event during the annual SXSW conference in Austin. Started in 2009, HoustonTXSW has grown exponentially, along with the vibrant community it supports. This year, we partnered up with C2 Creative (501c3) to raise awareness and money for their Creative Incubator program!
On March 14 @ Republic Live Austin, we'll have a three-ring circus lined up for you, including:
- 4pm-6pm : HOUSTON FILM TALKS & SCREENINGS (click here for schedule)
- 6pm-8pm : HOUSTON INTERACTIVE MIXER Presented by PKF TEXAS
- 8pm-12am : HOUSTON MULTIMEDIA & LIVE MUSIC PERFORMANCES
Website http://www.houstontxsw.us/music/
4:00 PM
to 4:30 PM
4:00 PM
to 9:00 PM
Purevolume House Badge Pickup
45 schedule::attendees
Location
PureVolume House
eventtype Unofficial Party
Speaker/Artist(s) Info
TBA at www.purevolume.com/thehouse
event::about
Badge Pick up Fri, March 11th - Tues, March 15th 4pm - 9pm
Badge Pick up Wed, March 15th - Sat, March 19th 1pm - 10pm
4:15 PM
to 5:34 PM
4:15 PM
to 5:15 PM
What Overseas Innovations Still Haven't Hit the US Market Yet?
44 schedule::attendees
Location
Austin Convention Center, Ballroom E
4:20 PM
to 5:20 PM
Simon Salt
5 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Simon Salt will be stopping by the SX Bookstore to greet registrants and sign copies of his new book, Social Location Marketing.
event::tags Bookstore Appearance, #sxbookstore
4:20 PM
to 5:00 PM
Mashable House: Geek Games Round 5 Geek Trivia on Sony PS3
27 schedule::attendees
Location
Buffalo Billiards
4:30 PM
to 6:00 PM
4:30 PM
to 6:05 PM
4:30 PM
to 5:57 PM
4:30 PM
to 5:30 PM
Designing for Android
35 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Amanda McGlothlin
event::about It's time to stop creating "Android versions of iPhone apps" and start creating apps made especially for the unique technological and design features of Android. What many designers are approaching as challenges - the multiple devices, the buttons, the lack of rules and constraints - others are taking as an open invitation to innovate without bounds. Most users aren't comparing iPhone and Android apps side by side, and neither should the designers making them. Whether you're porting an app or creating something original, this session explores why you should approach Android with fresh eyes and stop designing with iPhone in mind.
event::tags Future15, #UXAmandroid
4:30 PM
to 5:30 PM
Filmmaker's Lounge: Agents Meet Up
2 schedule::attendees
Location
Austin Convention Center, Room 17B
4:45 PM
to 5:45 PM
Tips for Getting Your App Approved
24 schedule::attendees
Location
Austin Convention Center, Ballroom E
4:50 PM
to 5:30 PM
Mashable House: Geek Games FINALS SingStar Dance on Sony PS3
25 schedule::attendees
Location
Buffalo Billiards
5:00 PM
to 6:14 PM
5:00 PM
to 6:00 PM
A Twitter Based Prediction Market
39 schedule::attendees
Location
AT&T Conference Center, Room 203
eventtype Panel, Interactive
Speaker Huaxia Rui, Liangfei Qiu
event::about Information aggregation mechanisms are designed explicitly for collecting and aggregating dispersed information. A best example of utilizing such kind of "the wisdom of crowds" is prediction market. The purpose of our project is to suggest that carefully designed market mechanisms can elicit dispersed information, which will improve our prediction. In a prediction market, payoffs are tied to the outcomes of future events and one typically trades a security that pays $1 if a specified event occurs. Generally speaking, participants are compensated for accuracy in forecasting. Many business examples share the following characteristic: small bits and pieces of relevant information exists in the opinions and intuition of diverse individuals. The prediction markets will produce reliable forecasts about sales, financial and accounting results by gathering small pieces of individual information. The development of the Internet provides us with a twitter based technology to design prediction markets. The information propagation in twitter community is a complex social network, and will improve people's predictions in prediction markets. Session co-organized by the McCombs School of Business and the Center for Research in Electronic Commerce (CREC).
event::tags Solo, #predictionmarkets
5:00 PM
to 6:00 PM
Anatomy of a Design Decision
184 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Jared Spool
event::about What separates a good design from a bad design are the decisions that the designer made. Jared will explore the five styles of design decisions, showing you when gut instinct produces the right results and when designers need to look to more user-focused research. You'll see how informed decisions play out against rule-based techniques, such as guidelines and templates. And Jared will show you the latest research showing how to hire great decision makers and find opportunities that match your style. Of course, Jared will use his unforgettable presentation style to deliver an extremely entertaining and informative presentation.
event::tags Solo
5:00 PM
to 6:00 PM
Avoiding the 11th Hour Sh*storm
31 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker Karen McGrane
event::about Too often, organizations fail to deliver content that meets user needs and serves their business goals. Even during website redesigns, the editorial process gets short shrift in favor of building new features and creating new designs. Thinking about the content is always left until the last minute, always thought to be “somebody else’s problem.” Ever wonder why so many websites feature dense, unreadable prose? Force you to navigate through pages of brochure copy and legalese? Look like they backed up a truck full of PDFs and dumped them in the content management system? No content strategy, that’s why. When done the wrong way, creating new content and managing the approval process takes longer and is more painful than anyone expects. But planning for useful, usable content is possible—and necessary. It’s time to do it right.
event::tags Solo
5:00 PM
to 6:00 PM
Be Evil: Does Corporate Responsibility Matter?
21 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Siva Vaidhyanathan, Catarina Conti
event::about In this age of radical transparency, can corporations that mistreat their users or cause harm in the world get away with it? Does the market discipline companies so that responsibility is now an essential part of doing business? Or is corporate responsibility just a clever trick to gain a slight marketing advantage and defer state regulation? Is the first and only duty of a company to provide value to its shareholders? This debate will consider these issues through the lens of Google, the most significant promoter of a corporate moral ethos. It will consider the ethics of doing business in authoritarian places such as China, pursuing environmentally sustainable infrastructure, and treating labor fairly.
event::tags Dual
5:00 PM
to 6:00 PM
Beyond the Giant Double Rainbow
11 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Chris Walsh
event::about Technology is often seen as a silver bullet in school reform – and we can talk all day long about how it can open up worlds of learning and blow apart the four walls of the classroom. But the potential for using online tools to transform learning falls apart if you don’t bring the teachers along in the process and adopt a school or district-wide collaborative, transparent culture. In our vision of education, Web 2.0 is more than a set of technology tools with the potential to democratize information. Education systems have to be designed to move beyond the early adopters and the wow-factor (“Giant Double Rainbow”) of new tech tools to rich, integrated and distributed learning. The most successful innovations in technology and education will not be ones designed to replace teachers, but ones designed to amplify great teaching. This panel will demonstrate what happens when technology and instruction are deeply integrated by sharing powerful stories from high school students, teachers, and leaders who on a daily basis are leading the way
event::tags Core Conversation, #ntn-sxsw
5:00 PM
to 6:00 PM
Big Data for Everyone (No Data Scientists Required)
45 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Stephen Watt, Stu Hood, Eric Sammer, Flip Kromer, Matt Pfeil
event::about Big Data solutions, such as Apache Hadoop and Apache Cassandra, are growing up and are in the process of moving out of a grassroots movement to widespread adoption. Unfortunately, the majority of the technical expertise still lies in the hands of the open source project contributors and most solutions are tackled from the bottom up, starting with the technical problems. The collateral that is presently available is largely from the social media giants that tout solutions built using 10,000 node clusters that process petabytes of data a day. The reality? The average person just cannot relate or intuitively draw parallels to their own business problems. While Big Data solutions are worthwhile far before you reach petabyte scale data, just getting started can be a challenge in itself. New open source projects are being regularly released that tackle a variety of issues related to Big Data, some of which are just slightly different to existing technologies. Just how does one navigate the plethora of technologies to design workable solutions to business problems? What if you only have gigabytes or terabytes of "medium" data on a small cluster? This panel features Solution Architects from a variety of key companies in the Big Data space which will provide deep dive technical discussions on real solutions we've employed for our customers, across a variety of industries, starting with the business problems.
5:00 PM
to 6:00 PM
Communication and Innovation: Does Culture Still Matter?
36 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Max Niederhofer, Colette Ballou
event::about An in-depth exploration from panellists on how innovation and communication differs from country to country. Panellists will discuss and provide insight into the barriers currently affecting innovation and communication in countries across the world and how we can learn from one another as we continue to move forward and evolve in these capacities at the global level. The panel will also discuss how the rise of the internet and related technologies have facilitated the ease of bridging any barriers affecting multicultural innovation and communication and how they have ultimately created a new set of rules for doing business.
event::tags Core Conversation, #commsculture
5:00 PM
to 6:00 PM
DIY Diplomacy: Designing Collaborative Gov
9 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Chris Bronk, Noel Dickover, Raina Kumra, Richard Boly, Tiffany Smith
event::about The Department of State is applying open government principles to move from an information hoarding environment to an information sharing culture. This panel will discuss the behavior change desired and the approach taken, which involves the use of social media, crowdsourcing and reverse mentorship initiatives as a method of culture change. The development of an information sharing culture in the Federal Government cannot be mandated. In an environment where “Need to Know” is the operating mindset, the challenge is changing minds. Projects discussed include: • Virtual Student Foreign Service: Allows students to work with foreign embassies to perform micro-tasking type functions. • Communities@State: an initiative to enable people with common professional needs and interests to form self-managing online communities of practice • Sounding Board: Crowdsourced method to share ideas with a Bureau or the Secretary • Virtual Presence Post: Allows State Department engagement with communities where no physical diplomatic facilities exist. • Civil Society 2.0: Cultivates citizen leaders and NGOs to take ownership of significant world problems. • Diplopedia: Wiki-based online encyclopedia of foreign affairs information written by State Department employees.
event::tags Panel
5:00 PM
to 6:00 PM
Eat Tweet - 1020 Recipe Gems from @cookbook
29 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Maureen Evans
event::about The New York Times called tweeted recipes quite possibly the “first great recipe innovation in 200 years”—then crowned Maureen Evans, aka @cookbook, the queen of the genre. This talented home cook and poet has a knack for boiling down recipes to their essence: every single step and ingredient is condensed to Twitter’s maximum of 140 characters or fewer, and not a single keystroke more. Eat Tweet—the first ever Twitter book of recipes—is like a shorthand sous-chef. Part of the fun lies in decoding the author’s clever recipe tweets, each one a model of clarity and usefulness. But this one-stop compendium of curated recipes and food ideas is so much more. There are recipes from around the world, from Kashgar noodles to Biscotti, as well as homey favorites like Garlic Chicken and Chocolate Ice Cream. It’s like a shelf of cookbooks in one tasty volume. Come, listen, chat and chew!
event::tags Book Reading, #eattweet
5:00 PM
to 6:00 PM
Emerging Trends in Internet Art
54 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Nick Hasty, Aaron Meyers, Petra Cortright, Ryder Ripps
event::about Artists working with the Internet have to adapt, adopt, and respond to a continually developing medium with ever expanding potential. In this panel, we'll talk with leading artists about their practice and the current state of Internet art. Artists will discuss how recent developments, like the boom in online video, the proliferation of social media and mobile technologies, and the introduction of HTML5, have prompted new artistic strategies and aesthetics. The conversation will foreground how artists are often the first to experiment with and think through the new possibilities and limits of new technologies. Rhizome is a leading organization dedicated to Internet art. Founded in 1996, the organization has tracked and supported the development of this field since its inception. Rhizome supports artists working at the furthest reaches of technological experimentation as well as those responding to the broader aesthetic and political implications of new tools and media. We are affiliated with and based within the New Museum in New York.
event::tags Panel, #netartsxsw
5:00 PM
to 6:00 PM
Fashion Blogging: Capturing and Keeping Readers Who Buy
29 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Indiana Adams
event::about There’s no mistaking that new media has changed the landscape of marketing, commerce, and fashion. It seems that everyone these days has a blog, and the fashion blogger subset has become an industry force to be reckoned with: they sit on the front row of Fashion Week, they appear in national publications, they guest design for major brands, and companies hire them to wear their clothes. Trends are now influenced from the bottom up, with more fashion bloggers dictating what people buy rather than what's seen on the runway. Let's discuss what makes a fashion blogger a taste maker and why brands are sitting up and taking notice.
event::tags Core Conversation
5:00 PM
to 6:00 PM
Follow Me - Using Twitter to Save Lives
10 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker DJ Edgerton
event::about Could you save a life in 140 characters? That was the challenge put to the development team at Zemoga, a leading interactive agency. Using the Twitter API they created Follow Me, a Twitter app that connects patients, doctors and caregivers. While many pharma and healthcare companies have grappled with how best to use social media, firms like Zemoga have taken it to the next level by focusing on the patient first. Follow Me lets disease state sufferers update physicians, family members and other caregivers on their health states as easily as tweeting about Justin Bieber or last night's baseball game. An easy to use interface let's them select an emotional or physical state and it's sent out to a private Twitter network made up of followers that have been authorized by the patient. Doctors can view all of their patients statuses through a customized dashboard and follow up with the ones who've expressed a negative emotional or physical state. They can ask questions about physical conditions, compliance with drug prescriptions, and other highly relevant and personal subjects. Family members and caregivers can also check in, monitoring conditions and sending reminders to patients about diet, compliance or other healthcare related matters. While a Follow Me demo will form the heart of the presentation, we want to encourage a discussion about how pharma/healthcare can move beyond the current "mass market" approach to patient communication and engage individuals using social media.
5:00 PM
to 6:00 PM
Freelancers Are Slutty, But So Are You
28 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Shane Pearlman, Peter Chester
event::about Freelancing is a lifestyle. In this session we'll present an overview of the pros and cons of working with freelancers. We'll walk you through our systematic approach to finding, retaining, and coordinating freelance teams. We'll answer some of the basic questions about working with freelancers such as: * When does it make sense to work with independent contractors? * How do you maintain an enduring relationship with a freelancer? * What are the traits of a successful freelancer? And we'll cover some basic topics including: * Lifestyle: Why people choose to be freelancers * Freelancers are slutty, but so are you: How to approach independence. * Match made in heaven: Pros and cons of working with Freelancers * Long distance relationships: How to approach communication * Take a trip to Hawaii: Keeping freelancers on your team We run a team of highly skilled and inspired independent contractors doing UI, web design, development, and multimedia. We've been working freelance on large corporate projects for over 10 years. We founded Freelance Camp in 2008, leading to a global movement. We've won numerous Webby awards, work with the likes of SAP, MTV, AOL and dozens of other 3 letter acronyms.
event::tags Core Conversation, #sluttyfreelancer
5:00 PM
to 6:00 PM
Hacking Space Exploration: Robots, the Universe and Everything
16 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Ariel Waldman
event::about From launching robots into space to discovering distant galaxies: how the public is hacking into open source space exploration. As technology shifts from a means of passive consumption to active creation, people are collaborating on a massive scale. Amateurs were once considered to be at the crux of scientific discovery, but over time have been put on the sidelines. Despite this, citizen science is witnessing a renaissance. Agencies such as NASA no longer have a monopoly on the global space program and more participatory projects are harnessing the power of open collaboration for exploring space on a faster schedule. Instead of complaining about where our jetpack is, we can now demand to figure out how to take an elevator to space. And, while you still can’t own a CubeSat as easily as an iPod, you can join a hackerspace and learn how to engineer one. We’re also able to discover new galaxies via our web browsers, as humans are able to make classifications that well-programmed machines can’t. If tinkering with spacecrafts is more your speed, Google Lunar X PRIZE is a competition to send robots to the Moon. But you don’t need to be a robotics engineer to participate – open source teams are open for anyone to join.
event::tags Solo, #spacehack
5:00 PM
to 6:00 PM
Hispanic Marketing After the 2010 Census
13 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Jerry Rocha, Kety Esquivel, Reinaldo Padua, Roberto Ruiz, Michael Munoz
event::about After the 2000 Census, companies began paying more attention to the Hispanic market. The estimated buying power at the time was $500 Billion and has steadily increased since then. However, large corporations still struggle when it comes to marketing to Hispanics because they do not understand the subjective culture of the Hispanic marketplace--beliefs, fundamental priorities, modes of communication, technology adoption and buying habits (such as who makes the purchasing decisions in the household). In this presentation, we'll explore the diversity of the Hispanic market such as how Hispanic markets in the U.S. vary by Designated Market Area (DMA). For example, how Los Angeles is different than Miami. We'll discuss commonalities in marketing to this group as well as how to translate your brand attributes so that they have cultural significance to Hispanics. Hispanics adopt new technologies at a faster rate than the general population making them segmented since they are heavy consumers of both online and mobile media. Therefore, the media marketing mix has to be more diverse. We'll show where the Hispanics are, what they are consuming, and how to reach sub-demographics such as "Hispanic females aged 18-24 in Dallas." We'll also discuss the nuances of marketing to 2nd and 3rd generation Hispanics--some of whom may only speak English but who still identify strongly with the culture.
event::tags Panel, #LatinoMKT
5:00 PM
to 6:00 PM
HOBO WITH A SHOTGUN The Game: A Case Study
8 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about Big movie studios have been cross-promoting major films with accompanying video game releases for years. This spring, however, Mondo, the Alamo Drafthouse, Magnet Releasing and GameSalad teamed up with the director of HOBO WITH A SHOTGUN to mirror that process on an indie level. Learn more about the process of this specific project and the potential power of combining indie gaming and indie films in general.
event::tags Panel
5:00 PM
to 6:00 PM
How WE Create I(dentity)
11 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Heather Schlegel, Kaliya Hamlin
event::about The technology systems we create today let you to create the person you want to be. However, in using the technology systems we are changed. What is the impact of technology on identity creation? How do you as participant, designer or technology creator encourage certain behaviors? In this core conversation we will explore technological self-reflection, virtual augmentation, privacy, self value and when identities go beyond the physical through death or taking on a life of their own.
event::tags Core Conversation, #wci
5:00 PM
to 6:00 PM
Interactive Patterns in the Mobile Space
39 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Barbara Ballard
event::about Mobile user interfaces are not just squished down to fit the small screen, but require an understanding and application of technologies, users, and contexts of use to create the best possible interaction. Core principles for designing mobile interfaces will be discussed, as well as design patterns for use in mobile web sites and applications.
event::tags Future15
5:00 PM
to 6:00 PM
LBS 101: the Arrival of Ubiquitous Geolocation
23 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Jason Finkelstein, Jason M Finkelstein
event::about I ran a workshop on Location Based Services [LBS] at SXSW Interactive 2010. The specific session I conducted was titled "LBS 101: Geolocation On The 'Horizon'" –http://sxsw.com/node/5016. LBS is still a highly relevant subject and given that people are still curious and learning about LBS, there's an opportunity for another LBS 101 session targeted towards beginners in the space, but this time we can dig a little bit deeper. Some of the topics I will address include: (1) Locating feature phones vs. smartphones -- can all phones really be located commercially? How? What are the differences between locating different kinds of phones from a technology standpoint, a privacy standpoint, a functional standpoint? (2) The economics of locating phones -- what does it cost? How are wireless carriers and handset manufacturers involved? How are advertisers involved? (3) Types of LBS apps -- are downloadable iPhone/Android apps the only LBS apps? What about SMS and voice apps which have a far greater addressable market and potential for ubiquitous usage? (4) LBS app use cases -- what are some compelling LBS use cases besides the obvious mobile advertising / marketing ones, e.g. fraud detection, roadside assistance, gaming compliance, security, etc. (5) The future of LBS -- who’s using LBS today and who will be using LBS in the coming months/years? With always-on location becoming more pervasive, what new and compelling services will we see? (6) Privacy -- how much transparency do end users have when sharing their location? What incentives are being offered to end users to share location constantly?
event::tags Solo, #LBSeverywhere
5:00 PM
to 6:00 PM
Let's Get Naked: Benefits of Publicness v. Privacy
26 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Jeff Jarvis
event::about In our current cultural obsession with privacy, we risk losing the benefits of publicness—of the connections the internet enables. So, in a discussion, we will consider the value of publicness in our lives and communities, in transparent government, and in truly public companies. We will ask what privacy really means and examine its brief history (it was born out of fear of new technologies, especially the dastardly Kodak camera). We will discuss the ethics of privacy and publicness that should inform our decisions in social and business interactions: what we reveal, what we keep private, and why. We will look at different cultures' views of privacy (how the Germans, who get naked in saunas and public parks, care deeply about the privacy of everything ... except their private parts). We will ask what Facebook, Foursquare, Google, Twitter, government, and companies should do about privacy. We will claim ownership of the public sphere--what's public is owned by us, the public. And we will forge a bill of rights in cyberspace to protect the openness of the internet that is our tool of making publics. Jeff Jarvis, author of What Would Google Do? and the upcoming Public Parts, will present his findings and views about publicness—and his own experience revealing his prostate cancer--and then lead a discussion with the entire room—Oprah-like—about the nature of privacy and why it worries us.
event::tags Solo
5:00 PM
to 6:00 PM
MIDEM Meet Up
6 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
eventtype Panel, Interactive
event::about MIDEM, Connected Creativity and Rethink Music teams are pleased to invite you to join them at their MIDEM Meet Up on Monday, March 14th from 5:00 pm to 6:00 pm at the SXSW Tradeshow Meet Up Pavilion located in the convention Center. Join us for a drink and have a chat about how and when to meet entertainment, music, mobile and tech professionals who count for your business. Will you attend ? Check out our Facebook event If you can not attend the Meet Up, feel free to visit our music, technology and entertainment content events team @ stand #721 from Monday, March 14th through Thursday, March 17th.
event::tags Trade Show
5:00 PM
to 6:00 PM
Music & Metadata: Do Songs Remain The Same?
29 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Jason Schultz, Jess Hemerly, Larisa Mann
event::about Metadata may be an afterthought when it comes to most people's digital music collections, but when it comes to finding, buying, selling, rating, sharing, or describing music, little matters more. Metadata defines how we interact and talk about music—from discreet bits like titles, styles, artists, genres to its broader context and history. Metadata builds communities and industries, from the local fan base to the online social network. Its value is immense. But who owns it? Some sources are open, peer-produced and free. Others are proprietary and come with a hefty fee. And who determines its accuracy? From CDDB to MusicBrainz and Music Genome Project to AllMusic, our panel will explore the importance of metadata and information about music from three angles. First, production, where we'll talk about the quality and accuracy of peer-produced sources for metatdata and music information, like MusicBrainz and Wikipedia, versus proprietary sources, like CDDB. Second, we'll look at the social importance of music data, like how we use it to discuss music and how we tag it to enhance music description and discovery. Finally, we'll look at some legal issues, specifically how patent, copyright, and click-through agreements affect portability and ownership of data and how metadata plays into or out of the battles over "walled garden" systems like Facebook and Apple's iEmpire. We'll also play a meta-game with metadata during the panel to demonstrate how it works and why it is important.
5:00 PM
to 6:00 PM
New Media vs Print Media, Who's Launching Today's Designer
21 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Tina Shoulders, Ngozi Odita, Theodore Ouigi
event::about Exploring traditional media vs new media when it comes to launching the career of a designer. Fashion designers and product designers have the ability to be small time rocks stars and household names once their name hits print, so we explore which mode of print media is doing it faster and more effectively. If your name is passed around the web often enough it moves faster from country to country but does that beat being in the style section of a national acclaimed magazine like Vogue? Do people respect tangible media more than they do new media. We will weight the pros and cons of pitching both new media (blogs) and print media all the while arguing that any press is good press.
event::tags Panel, #designmedia
5:00 PM
to 6:00 PM
New Worlds: Creating Online Sci-fi and Fantasy Experiences
20 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Felicia Day, Chris Preksta, Craig Engler, George Ruiz, Ryan Copple
event::about Join us for a conversation with SyFy.com’s Craig Engler and the leading creators of sci-fi and fantasy web series: Ryan Copple (Riese: Kingdom Falling), Chris Preksta (The Mercury Men) and Felicia Day (The Guild, Dragon Age: Redemption). The development and creation of narratives, plots and most importantly, memorable characters will be discussed as well as a few sneak peeks at a their new projects. Session co-produced by NATPE.
event::tags Panel
5:00 PM
to 6:00 PM
Next Stage Presents The Luyas
6 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
eventtype Panel, Interactive
event::about It is easy to get lost in the Luyas’ musical world—their retro-futurist songs are drenched in echo, and built from guitars, French horn, piles of keyboards, drums and percussion. Singer/guitarist Jessie Stein expands the band’s already wide musical vocabulary when she plays the Moodswinger—a 12-string electric zither designed by the Dutch experimental luthier Yuri Landman. The Luyas are currently working on their forthcoming first album with Dead Oceans, slated for release in early 2011. Working with engineer Jeff McMurrich (Tindersticks, Constantines), The Luyas have also teamed up with friend and colleague Owen Pallett who is lending his arranging skills and violin playing to a number of tracks.
event::tags #SXSWNextStage
5:00 PM
to 6:00 PM
OAuth, OpenID, Facebook Connect: Authentication Design Best Practices
67 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker James Reffell
event::about Authentication on the web wasn't simple even when it was mostly usernames and passwords. Now, with 3rd-party authentication services like OAuth, OpenID, and Facebook Connect, creating good user experiences has gotten a little weirder and a little harder. I'll give some examples, and present a pragmatic approach to designing identity and authentication on the web.
event::tags Solo, #authenticationdesign
5:00 PM
to 6:00 PM
Our Devices: How Smart is too Smart?
21 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Dr. Genevieve Bell
event::about We won't quote Moore's Law to you, but we can all agree that technology is evolving at a rapid clip, maybe doubling its efficiency something like every two years (okay we couldn't resist). As these newly-evolved smart devices hit the market, consumers are changing with them. We become more social, more chatty, more plugged in as a result. We have a wealth of information at our fingertips and we're able to access it faster with smaller and smaller devices. How is all of this information, accessibility and speed changing us? Are consumers doubling our intelligence every two years? As an Intel Fellow and Director of Interaction & Experience Research for Intel Corporation, Genevieve Bell currently leads an R&D team of social scientists, interaction designers, human factors engineers, and a range of technology researchers to create the next generation of compelling user experiences across a range of internet-connected devices, platforms, and services. She will drive user-centered experience and design across the computing continuum.
5:00 PM
to 6:00 PM
Our Media: Building An API For Public Media
27 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
event::about Open APIs are sweeping through public media, just like the rest of the world, but folks at NPR, PBS and others are thinking even bigger. Public media is in an unprecedented project to build an open API called the Public Media Platform (PMP) that will help developers create applications that bring personalized public media content to new platforms. Come learn from the leaders of the PMP on how this project is rolling out, where it is headed and how it can benefit you. We will be discussing how public media is creating the right technology layer, as well as balancing business rules to build new opportunities for our media to be For, By and Of the People.
5:00 PM
to 6:00 PM
Project Management for Humans (No Robots Allowed)
62 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Brett Harned, Pamela Villacorta
event::about Whether it’s on the front lines or behind the scenes, Project Management is critical to every discipline in web development projects. Keeping your internal project team and your clients happy while making sure that the project runs smoothly are not easy tasks, but you don’t have to be a robot to run a project! Simple humans can make sure a project is delivered on time and on budget. This session will cover the basics on how to manage your project like a pro and keep your clients happy.
event::tags Core Conversation, #webpm
5:00 PM
to 6:00 PM
Remote Work Changes the World - Ayesha’s POV
5 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Ayesha Sadaf Kamal, Nazila Alasti, Brian Goler
event::about Pakistan is not usually associated with remote work. Neither is Kenya or Belarus. However, using the web and remote work platforms, the enterprising and web-savvy citizens of these countries are overcoming tremendous obstacles to claim their rightful place in a borderless, global economy. Pakistan makes headlines as a place of political inconstancy and severe economical instability. Like many parts of the world, the Pakistani unemployment rate is the highest the country has ever seen (at 13.6%), and many highly-qualified people find themselves jobless. In this environment, remote work is a great source of opportunity for the Pakistani community to earn its livelihood, and the world to find a new well of talented, hard-working professionals in the process. But remote work here isn’t without challenges -- language barriers, a nationwide major power crisis, and much more threaten the possibilities for remote workers in Pakistan, and countries like it. How do workers facing these issues provide quality work on time to global clients? Based on the story of Ayesha, a female software engineer in Pakistan, we will consider the ways remote work is changing the world, and your business. Please join us to discuss the obstacles facing remote workers and employers, how to redefine what it means to “work”, and the new opportunities available to workers worldwide in this borderless economy.
event::tags Core Conversation, #RemoteWorkPakistan
5:00 PM
to 6:00 PM
Scalability: Covering Your Rear with a Good Backend
29 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
event::about With nearly 2 billion people online worldwide and the potential for online startups to become the next big thing overnight, companies must be prepared to handle the massive amounts of traffic they strive to acquire. However, not everyone with an idea for a potentially successful website is a network engineer. This panel will inform those who run startups, or companies that are thinking about changing their infrastructure strategy, about the latest options for building out the networks from multiple executives who have had success with the options on both ends of the spectrum, hand build servers to 100% in the cloud. Panelist will discuss options in infrastructure housing, such as: in-house, outsourced or in the cloud. They will also address the pros and cons of each, what kind of business models will benefit the most from which network configuration, and the immediate and long-term costs involved.
event::tags Panel, #scalingastartup
5:00 PM
to 6:00 PM
Sex it Up!
14 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Lisa Vandever, Lynn Comella, Buck Angel, Vivian Darkbloom, Alan Levy, Zach Clark
event::about What’s the difference between art and porn? The old joke is that “one is in focus,” but it’s also an aesthetic distinction that is increasingly irrelevant. Just as more “mainstream” indie filmmakers are utilizing explicit themes and imagery in their works, a new school of directors working on the adult side of the industry are creating works that defy the porn clichés. Even if you’re not looking to bare all, here’s your chance to learn from each and tell stories that move past the bedroom door to embrace the full range of our experiences.
event::tags Content
5:00 PM
to 6:00 PM
Steve Jobs and the Rise of the Techno-Priests
48 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Shane Kempton
event::about “Faith is to believe what you do not see; the reward of this faith is to see what you believe.” The quote from St. Augustine in the 4th century sounds surprisingly like Apple fanboy forum posts prior to the launch of the next magical “iSomething”. As technology continues to become more personal and more integrated with our lives, it’s begun to affect how we perceive our relationship to the world around us in ways that more closely resemble religion. Remember the panicky, out of body experience you had the last time you left your smartphone at home? With deepening integration, our tech changes the way we live and the makers of technology profoundly shape our society. We tend to think that these technologies are only tools, but they are becoming part our senses; they even affect our world view. That world view is being molded by the conveyors of our gadgets and apps as they define the way we interact with friends and family, choose what we can and cannot see, expand our access to ideas and even change the way we are able to think. Join me on this irreverent and hilarious romp through the past, present and future as we compare the fundamental ideologies’ of Apple, Google and Microsoft with historical religious movements, see why visionary technology creators are our new priests and why Steve Jobs is the new Pope.
event::tags Solo, #technopriest
5:00 PM
to 6:00 PM
SXSW Accelerator: Hipmunk, Kabbage, Smartling, Udemy
18 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
5:00 PM
to 6:00 PM
SXSW Accelerator: Sphero, Tango, TwoChop, ViKi
15 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
5:00 PM
to 6:00 PM
SXSW Trade Show Social Hour by Explore.org
27 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 3-4
event::about The SXSW Trade Show Happy Hour offers Austin hospitality, serving complimentary beverages and a break from your busy schedule. Come to the SXsaloon to relax, meet friends, and refresh before a big night.
event::tags Trade Show, #SXsaloon
5:00 PM
to 6:00 PM
The 100 Thing Challenge
25 schedule::attendees
Location
Austin Convention Center, Room 10AB
5:00 PM
to 6:00 PM
The Blogger Centipede: How Content is Eroding Credibility
23 schedule::attendees
Location
Austin Convention Center, Room 15
Speaker Moises Chiullan, Kevin Kelly, Dustin Rowles, William Goss, Anne Thompson, Kate Erbland, Matthew Patches
event::about As pervasive as the Internet has become, so has the notion that free content must be free for others to take. Plagiarism proves a constant issue, although a quick use of Google can spot offenders about as easily as it helps them, and bloggers find the concept of their “exclusives” rendered null and void almost instantly. How dumb must some be to take what isn’t theirs? How smart must others be to avoid merely regurgitating the latest press release? How heavily should we allow access to dictate content? How well are we serving an audience if it’s easier to put a question mark in the headline instead of making an honest-to-goodness phone call or two? How long can we wait to break news, and how much sourcing do we owe our readers? With the right combination of participants, I promise you that, while we may not be able to answer of these questions definitively, it'll make for a heated and humorous discussion as to what our news and opinions are truly worth at this moment* in our field. (*well, THAT moment in March; I can't imagine things will be much different by then).
event::tags Film Criticism
5:00 PM
to 6:00 PM
The Tweets That Time (And You) Forgot
26 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Mick Darling
event::about The conversations on Twitter and other social media add value to the common discourse (eg. Egypt, SXSWi, Superbowl GroupOn Fiasco, etc.) but even as the conversations happen we miss massive pieces, and afterward they become very difficult to find. The reliance on #hashtags and lack of intelligent searching and filters on most twitter clients complicates this conversation gap resulting in a balkanization of the Twitter-sphere. At the last #140Conf in NY during the course of one hour over 75% of the tweets on topic about the conference would not have shown up in a search for "#140conf" which is the main way for outsiders to get in on the conversation. My company is collecting comprehensive conversations from events like the #140conf events in LA and Boston, major sporting events, television premieres and political events like the Presidential State of the Union Address. We have been collecting as much of the complete conversation from these events as we can using smart searching techniques, special filtering, and good old fashioned human processing. Over the past year we have harvested tweets from these events and will demonstrate how content producers and audiences can recapture lost conversations. At SXSWi 2011 I will compare what parts of these conversations are most talked about and demonstrate what the audience has been missing, providing many examples of tools and techniques to bring more people into the public conversations, and how to find those older conversations that you may have lost.
5:00 PM
to 6:00 PM
Too Soon? Timing Topical Web Videos
19 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
event::about Learning the art of when and how to create a web video for maximum comedic and cultural impact, while being mindful of an issues timeliness.
event::tags Panel, #Chtoosoon
5:00 PM
to 6:00 PM
Understanding Humans: New Psychology and the Social Web
83 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Gavin Bell, Jyri Engestrom
event::about The internet is now social, but the tools and theories we use to understand it are rooted in a pre-social past. Much of the psychology inspired interaction design draws on information processing models from desktop application design. Perfect for shopping carts, not so good for understanding the social web. Newer psychological theories like Activity Theory or Actor Network theory can help us understand our need for tools like Twitter and Facebook. This world of post-cognitive theories understand social relationship and move beyond the simple world of goal directed tasks with neat closure. The social object is a great framing device for current applications, but Activity Theory has more to offer us. Every act is social in nature. Using this as a starting point this talk will explore how relationships form and how our interactions with each other on the internet form part of our wider experience. Learn how to pick the key objects and actions for your application. Understand the important social aspects of the interactions you support and how privacy affects these exchanges. The coming distributed social web are based on social objects, activity streams plus much protocol glue to connect them. These post cognitive theories are the framework from which they were derived, but there is much more to them that you can apply to your own projects.
event::tags Core Conversation, #understandinghumans
5:00 PM
to 6:00 PM
Urgent Genius: Creating Topical Social Ideas At Speed
23 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Grant Hunter, Jon Burkhart
event::about Watch the news. Get an idea. Stay up all night. Write. Design. Code. Seed it on one website. Get 25 million hits in 3 days. This is the new breed of hybrid creative. They're dangerous. They join start-ups. They revolutionize design and ad agencies. They're turning creative departments into newsrooms. This is a proactive place where what's topical is king, so the content must be created quickly. This is the only way it will have an immediate impact across all social channels. This means hours. Not days and weeks. These hybrid types have a motto: Do it now. Ask forgiveness later. It's easier than getting permission.
event::tags Dual, #UrgentGenius
5:00 PM
to 6:00 PM
Beckinfield SXSW Actor Meetup
23 schedule::attendees
Location
Copa
eventtype Party, Interactive
event::about Relax with food and drink and network with other actors. Cast yourself at Beckinfield.com -- the first mass participation TV series!
5:00 PM
to 8:00 PM
Singapore ROARS
30 schedule::attendees
Location
512
eventtype Party, Interactive
event::about
Soak up the sights and sounds of Singapore over food and drinks. Network with fellow entrepreneurs from the Lion City.
5:00 PM
to 8:00 PM
The Evri for iPad launch party
45 schedule::attendees
Location
West Tent, Brush Square Park
eventtype Party, Interactive
event::about
To ring in SXSW and celebrate the launch of Evri for iPad, we are throwing a party where we'll have a band rocking, drinks and taco’s flowing and good times rolling.
event::tags Party
5:00 PM
to 7:00 PM
GamesFTW Dinner Meetup
19 schedule::attendees
Location
Pirahna Killer Sushi
eventtype Unofficial Party
event::about
Happy hour nom before the parties, time to connect with public sector people interested in gaming projects & game developers interested in weaving real world impact into play. Nonprofit Games group @TechSoup is sponsoring this informal munch-n-meetup during SXSW Interactive. More details to come as we settle on a location....leave a comment and tell us if you prefer sushi, appetizers or something else for dinner? Locals have a great suggestion for a place to gather?
5:00 PM
to 8:00 PM
5:10 PM
to 6:10 PM
Gary Vaynerchuk
47 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Best-selling author Gary Vaynerchuk will be appearing at the SX Bookstore to greet fans and sign copies of his latest work, The Thank You Economy.
event::tags Bookstore Appearance, #sxbookstore
5:15 PM
to 6:15 PM
User Experience and Cross Platform App Development
62 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Carlo Longino
event::about Developing across different mobile platforms has long been a pain point for mobile developers, but what about designing for the same apps and services to run across multiple types of device form factors? New form factors don't just offer bigger screens or keyboards over mobile phones; users also interact differently with them. The most prevalent example of this is with iPhone apps moving to the iPad: creating a app for the tablet isn't simply about adapting it to a bigger screen, but utilizing the differences in hardware to offer users a better experience. This scenario is just the tip of the iceberg, though: Android is making its way into all types of devices, like Google TV, which will allow developers to create apps for both phones and televisions. GPS maker TomTom has announced that its future devices will run a version of WebKit and support third-party apps. Nokia's Terminal Mode and Continental's AutolinQ projects look to extend the app experience into automobiles. This panel seeks to build a high-level understanding of what successful cross-form-factor development entails, beyond simply adapting content for different display types. Attendees will learn best practices -- and educational failures! -- from leading designers and developers, and how they can incorporate emerging form factors into their apps and services to create an enhanced user experience.
5:20 PM
to 6:20 PM
Maureen Evans
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Maureen Evans will be stopping by the SX Bookstore to greet interested registrants and sign copies of her book, Eat Tweet.
event::tags Bookstore Appearance, #sxbookstore
5:30 PM
to 6:30 PM
Curation Nation
33 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Steven Rosenbaum, Steve Rosenbaum
event::about If you make content, you want to get notice and get paid. But getting your blog or YouTube video viral is hard and not sustainable. So, embrace our inner Curator, and gather round the digital campfire. Good curation helps Makers and the web get smarter and more granular. Bad curation makes big piles of crap as SEO bait. Do you know the difference? We’ll look at great examples, explore tools, share solutions and address the guilt. Can you Create AND Curate? Yes you can.
event::tags Book Reading, #CurationNation
5:30 PM
to 6:30 PM
The Intersection Between Mobile and TV
13 schedule::attendees
Location
Austin Convention Center, Ballroom E
5:45 PM
to 6:45 PM
Designing for iPhone
60 schedule::attendees
Location
Austin Convention Center, Ballroom E
5:50 PM
to 6:50 PM
Steven Rosenbaum
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Steven Rosenbaum will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Curation Nation: How to Win in a World Where Consumers are Creators.
event::tags Bookstore Appearance, #sxbookstore
6:00 PM
to 7:50 PM
6:00 PM
to 7:00 PM
SXSW Accelerator: Finalists Announced
13 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
event::about
The third annual SXSW Accelerator presented by Microsoft BizSpark kicks off on Monday, March 14 this year at the Austin Hilton Downtown and it's sure to be a competition unlike any other. Day One of Accelerator will see thirty-two companies, eight within each category, battle for your taste-making, trend-setting attention and a spot in the round 2 judging finals.
6:00 PM
to 7:00 PM
The Nerdist with Chris Hardwick - Live Podcast Taping
14 schedule::attendees
Location
Esther's Follies
eventtype Panel, Interactive
event::about Actor, DJ, & host extraordinaire Chris Hardwick goes live at SXSW with his award winning podcast, usually recorded in the homes of notable comedians or entertainers, is sure to have you lol-ing.
6:00 PM
to 9:00 PM
9th Annual Nuclear Tacos Night at SXSW Interactive
154 schedule::attendees
Location
East Tent, Brush Square Park
eventtype Party, Interactive
event::about
Join a loose confederation of geeks to share tears of joy that only come from experiencing Austin's hottest underground tradition: nuclear tacos.
6:00 PM
to 8:00 PM
ARM Party & Smart Mobile Device Showcase
64 schedule::attendees
Location
Hangar Lounge
eventtype Party, Interactive
event::about
Want a peek at the latest and greatest mobile devices? Join ARM and our Partners for a night of food & drink, great music, gadget demos and raffle prizes.
event::tags Party
6:00 PM
to 8:00 PM
Film Poster Gallery Reception Presented by Webtrends + Mofilm
38 schedule::attendees
Location
Austin Convention Center
event::about
We’re rolling out the red carpet for this year’s design awards finalists. Come join Mofilm, as we toast to the artists of SXSW’s Film Design Competition. Enjoy complimentary drinks and apps, followed by a screening of this year’s Opening Title Sequence Finalists.
6:00 PM
to 8:00 PM
GDC @ SXSW Interactive
37 schedule::attendees
Location
Red 7
eventtype Party, Interactive
event::about
Mix & mingle with your industry peers and learn more about GDC Online, the leading social & online games conference this Fall.
6:00 PM
to 9:00 PM
Graffiti Lounge brought to you by WebINK
78 schedule::attendees
Location
W Hotel Terrace
eventtype Party, Interactive
event::about
Come celebrate your love of typography with live graffiti by Queen Andrea, the first US performance by Big Dada/Ninja Tune artist Dels, food, cocktails and more. SXSW Interactive 2011 badge required for entry- http://www.extensis.com/en/WebINK/samples/sxsw/.
event::tags Party
6:00 PM
to 8:30 PM
Innovators and Entrepreneurs Networking Reception, sponsored by IBM
68 schedule::attendees
Location
Four Seasons Hotel
eventtype Party, Interactive
event::about
Network and collaborate with your professional community of industry leaders, entrepreneurs, developers, academics, VC’s, IBM and IBM Business Partners. Please go to ibm.com/isv/go/sxsw to register to attend.
6:00 PM
to 9:00 PM
Rackspace + OpenStack Arcade Bash: Drinks, food and games
157 schedule::attendees
Location
Kung Fu Saloon
eventtype Party, Interactive
event::about
Join Rackspace Hosting, the world’s leading specialist in the hosting and cloud computing industry, and OpenStack, the fastest growing open source cloud project creating the open standard cloud operating system, for some fun and arcade games! We hope to see you there, free food and drinks for all!
event::tags Party
6:00 PM
to 8:00 PM
SoftLayer SXSW Cloud Mixer
40 schedule::attendees
Location
Iron Cactus
eventtype Party, Interactive
event::about
Complimentary Food, Drinks and Shots. Stop by the SoftLayer Booth (#400) at The SXSW Trade Show for an Invite.
event::tags Party
6:00 PM
to 10:00 PM
The SpiceRex Party
50 schedule::attendees
Location
Lustre Pearl
eventtype Party, Interactive
event::about
Let your inner geek shine - enjoy free drinks and celebrate SXSW with a bright orange T-Rex!
6:00 PM
to 9:00 PM
Drupal Party
74 schedule::attendees
Location
Elysium
eventtype Unofficial Party
event::about
SXSW Interactive is the week immediately following DrupalCon Chicago, and we're going to both. You should too.
DrupalCon ends on Thursday. SXSW begins on Friday, and runs until Tuesday. We're throwing the party on a Monday night, so you'll have a few days to recover from DrupalCon. Good luck with that.
Austin is home to SXSW Interactive AND the largest DrupalCamp to date. We expect this to be a huge bash, so we reserved Elysium -- which is three blocks from the convention center and holds a whole lotta people.
Hope you can join us!
6:00 PM
to 9:00 PM
Great British Booze-up
188 schedule::attendees
Location
Shakespeare's Pub
eventtype Unofficial Party
event::about
The best party of SXSW returns! Expect much merriment courtesy of your British cousins, CitySocialising, Headscape, Pusher, Lanyrd Inc, The Team, and of course, Clearleft.
Naturally, we're already looking forward to the festivities. We’ve put some money behind the bar, and can't wait to share fun times and frosty beverages with you lovely, thirsty conference goers. Though be sure to get there early as numbers are limited.
Free booze, good music and even better company... what more could you ask for? We'll see you there!
event::tags free booze, brits, clearleft, lanyrd, headscape, pusher, citysocialising, the team
6:00 PM
to 8:00 PM
Happy Cog Hosting Launch Party
37 schedule::attendees
Location
Malverde
eventtype Unofficial Party
event::about
Happy Cog Hosting is high performance Linux/Apache/MySQL/PHP hosting for folks running high traffic websites. The service is unlike anything you’ve experienced. Come have a few appetizers and drinks with us and let us quickly tell you about it. Even if you don’t need hosting, you can chat with over 100 hand-picked industry influencers. It’ll be a networking bonanza.
event::tags rsvp
Website http://happycoghosting.com/rsvp/
6:00 PM
to 9:00 PM
Poptent's Piano Bar Happy Hour
47 schedule::attendees
Location
Pete's Dualing Piano Bar
eventtype Unofficial Party
event::about
Party time!
Come hang out and meet some of the Poptent gang in Austin, Texas!
Mark and Scott will be your hosts. We'll be at SXSW all week, but this is where we're really have some fun. If you're going to be in town for the festival, why not stop by, share a drink with us and get to know what Poptent is all about.
Poptent is a social network for independent, creative videographers just like you. You’ve been freelancing, polishing up your demo reel, building a business. Make real commercials for some of the world’s biggest brands. Imagine the CMO of a Fortune 500 company, or a Creative Director at a big ad agency, watching your spot and considering it for use in their advertising campaign!
Don’t know about you, but we think that’s pretty cool.
There are tens of thousands of creative minds here, from 100+ countries around the world. People like you.
Join us!
More about Poptent here:
http://poptent.net/
http://facebook.com/poptent
http://twitter.com/poptent
event::tags free food, free booze, video, startup, advertising, marketing, crowdsourcing, creative
Website http://poptent.net
6:00 PM
to 9:00 PM
Silicon Valley Bank and NEA Tech Mixer
28 schedule::attendees
Location
Parkside Restaurant
events::invitation
NOTE THIS EVENT IS BY INVITATION ONLY
eventtype Unofficial Party
event::about
Silicon Valley Bank and NEA invite software and service representatives to
join our Tech Mixer during SXSW on Monday night, March 14, 2011.
Live music by Radiostar, with guest performance by Andrew Mason, CEO of Groupon.
This event is invitation only.
6:15 PM
to 7:39 PM
6:30 PM
to 8:05 PM
6:30 PM
to 7:50 PM
6:30 PM
to 8:11 PM
6:30 PM
to 12:00 AM
Plutopia 2011: The Future of Play
67 schedule::attendees
Location
Mexican American Cultural Center
eventtype Party, Interactive
event::about
Plutopia Productions presents its 2011 signature "sense event," themed The Future of Play, featuring Lee Ranaldo (of Sonic Youth) and Text of Light, Intimate Stranger and Telefunken, Scenocosme's Akousmaflora interactive hanging gardens, Nullsleep, The Total Unicorn Experience, and Video Jack. Talks by Bruce Sterling, Joe Tankersley of Disney Imagineering, and David Merrill of Sifteo.
6:30 PM
to 7:30 PM
StartupBus Finals
45 schedule::attendees
Location
Hilton Hotel
eventtype Party, Interactive
event::about Five buses full of entrepreneurs are descending on SXSW from around the country. Come see what they built along the way!
6:45 PM
to 8:29 PM
6:45 PM
to 8:30 PM
7:00 PM
to 8:30 PM
7:00 PM
to 9:00 PM
20x2
63 schedule::attendees
Location
The Ghost Room
eventtype Party, Interactive
event::about
Twenty handpicked creatives, two minutes each, one question between ‘em. 20x2’s eleventh SXSW answers ‘Why Did You Do It?’
7:00 PM
to 2:00 AM
Blogger Party
85 schedule::attendees
Location
Six Lounge
eventtype Party, Interactive
event::about
Come join the Blogger crew as we host another SXSW bash filled with good people, live music, and of course – free drinks!
7:00 PM
to 10:00 PM
Film Florida Fish Fry
67 schedule::attendees
Location
Paradise
event::about
The Florida Fish Fry is back and more sizzling than ever! Join Film Florida for some fried fish, conch fritters, key lime tarts, beers and cocktails and a not-to-be-missed live performance by Afro-Cuban-Funk-DJ amazeband, Spam Allstars (scored SXSW film, "Square Grouper") to honor Florida film, music and interactive artists at SXSW '11!
7:00 PM
to 12:00 AM
GSD&M + Google Present: THE INDUSTRY PARTY
160 schedule::attendees
Location
GSD&M
eventtype Party, Interactive
event::about
Join us for a night of listening, learning, drinking & networking. With live music from the Mother Truckers, J. Roddy Walston and the Business plus other special guests. And an art gallery featuring works from Daniel Johnston, Magda Sayeg, Hugh MacLeod, Ian McLagan, Dave Mead + many more. Show your SXSW badge for entry or rsvp to sxswparty@gsdm.com.
event::tags Party
7:00 PM
to 9:00 PM
SAGIndie/WGAWest Reception
28 schedule::attendees
Location
Lanai
event::about
We got it all: food, drinks and the career info filmmakers need for your upcoming projects! Reps will be on hand to answer your questions while you party Austin-style. Filmmaker or Panelist Badge Required.
7:00 PM
to 8:00 PM
Shutterstock - Rock Out With Your Stock Out!
22 schedule::attendees
Location
TBA
event::about Free entry with badge, enter your name to win a $500 Apple gift card! Photobooth, Party photographer, Temporary Tattoos, Swag, and a Rock DJ
event::tags Party
7:00 PM
to 10:00 PM
Shutterstock - Rock Out With Your Stock Out!
39 schedule::attendees
Location
TBA
eventtype Party, Interactive
event::about
Free entry with badge, enter your name to win a $500 Apple gift card! Photobooth, Party photographer, Temporary Tattoos, Swag, and a Rock DJ
event::tags Party
7:00 PM
to 10:00 PM
gdgt live in Austin
147 schedule::attendees
Location
PureVolume House
eventtype Unofficial Party
event::about
Hey Austin, gdgt is coming back to town! Join us at 7pm on Monday, March 14th at the PureVolume House for the gdgt live party and meetup!
You don't want to miss this, especially since we'll have free gdgt t-shirts and cellphone cases for the first few hundred people who show up, plus a bunch of awesome giveaways (and, as always, a ton of hot new gadgets to play with).
7:15 PM
to 9:01 PM
7:30 PM
to 8:38 PM
7:30 PM
to 8:40 PM
7:30 PM
to 9:00 PM
Visualizing Our Future: Space, Media & Web Exploration - a Minitalk
43 schedule::attendees
Location
Avaya Auditorium
eventtype Party, Interactive
event::about
Four 20-minute presentations on diverse topics related to data-visualization and web-based visual media technologies and techniques with a panel-style Q&A/audience interaction at the end. Features: NASA/JPL keynote, TACC/ACES Vizlab open house w/ live realtime demos of 307Megapixel display wall (the country's highest resolution display of it's type) and 4K projection system, 100CPU compute farm, multi-GPU visual computing cluster, etc.
event::tags Party
7:30 PM
to 2:00 AM
Raw Deal Pre-SXSW Showcase
22 schedule::attendees
Location
Red Eyed Fly
eventtype Unofficial Music
Speaker/Artist(s) Info
Outside Stage
For The Most Part - 12 midnight
Lug - 11pm
The Hooch - 10pm
Matches For Memories - 9pm
Automatic Cycle - 8pm
In The Lounge
Tommy & The High Pilots - 12:30
Again For The Win - 11:30
Black Ladder - 10:30
Stumbledrunk - 9:30
Knock On Wood - 8:30
All Ages Show!!!!
event::about
, 10 Bands + Free Show = YES!!!!!
8:00 PM
to 9:00 PM
Comedy Showcase: John Oliver’s New York Stand-Up Show (early)
1 schedule::attendees
Location
Esther's Follies
event::about John Oliver’s New York Stand-Up Show is live at SXSW. In anticipation of the Season 2 premiere on March 24th, John will host a special evening with a few of his favorite comics from his eponymous Comedy Central series.
8:00 PM
to 12:00 AM
Explore.org Party
32 schedule::attendees
Location
Swan Dive
event::about
Wanted: Explorers! Join explore.org for an inspired evening of music, film and truly unique experiences that you will not soon forget. Many special performances and treats for all of the senses have been expertly curated to tickle your imagination. And also, there are complimentary beverages!
8:00 PM
to 10:00 PM
Open Beta
41 schedule::attendees
Location
Friends
eventtype Party, Interactive
event::about
Start the night with Open Beta, an event that brings together interactive professionals, entrepreneurs, and enthusiasts. Afterwards, DJ Ostara entertains the crowd. Free food, drink, and wifi hotspot. www.oklahomafilm.org or 800-766-3456.
8:00 PM
to 9:00 PM
Hilary Sloan
5 schedule::attendees
Location
Republic Live
eventtype Unofficial Music
event::about
HoustonTXSW* supports and promotes Houston's creative community -- highlighting its film, interactive/tech, and music talent -- by bringing them together and spotlighting Houston at a single event during the annual SXSW conference in Austin. Started in 2009, HoustonTXSW has grown exponentially, along with the vibrant community it supports. This year, we partnered up with C2 Creative (501c3) to raise awareness and money for their Creative Incubator program!
On March 14 @ Republic Live Austin, we'll have a three-ring circus lined up for you, including:
- 4pm-6pm : HOUSTON FILM TALKS & SCREENINGS (click here for schedule)
- 6pm-8pm : HOUSTON INTERACTIVE MIXER Presented by PKF TEXAS
- 8pm-12am : HOUSTON MULTIMEDIA & LIVE MUSIC PERFORMANCES
Website http://www.houstontxsw.us/music/
8:00 PM
to 9:00 PM
The Lemurs
25 schedule::attendees
Location
Venue 222
eventtype Unofficial Music
event::about
This is a free show being hosted by Wearcast.
Wearcast is a simple way to take a thought, statement and expression and turn it into a designer quality t-shirt instantly. No design skills are required and its as easy as sending a tweet or updating your Facebook status.
8:00 PM
to 11:00 PM
Hubvine Launch Party
50 schedule::attendees
Location
Key Bar
eventtype Unofficial Party
event::about
Celebrate the official Hubvine launch during SXSW **NO BADGE REQUIRED** Featuring a 20' projection screen with Guitar Hero, live music, food, and a real Laser Tag gun fight in a Texas saloon!
IT'S TIME TO CELEBRATE!
We've been working for almost two years to bring Hubvine to the world, so it's damn time we had a big party to celebrate. And what band could best help us celebrate? The Damn Times, of course.
But the party doesn't stop with high-energy rock-n-roll -- we also have:
* 20' projection screen with Guitar Hero
* Laser Tag inside a real Texas bar
* FREE cookies from CrazyGoodCookies
* And much, much more ...
***MORE INFO***
Learn how you can get VIP access to Guitar Hero, Laser Tag, or possibly get free accounts on Hubvine, visit the official Hubvine Launch Party event page and Register to come:
http://www.hubvine.com/event/EventDetails.aspx?eid=1f5d8f60-8981-411a-a75a-0dc81829d803
~~~~~~~~
Laser Tag provided by Games2U
Live music by The Damn Times
Cookies by CrazyGoodCookies
8:00 PM
to 2:00 AM
Major Rager presented by Groupme, Hashable, Dailybooth & Spin
82 schedule::attendees
Location
Cedar Street Courtyard
8:00 PM
to 10:00 PM
Mashable House: VIP Dinner and Cocktails
15 schedule::attendees
Location
Buffalo Billiards
events::invitation
8:00 PM
to 10:00 PM
Wearcast Beta Launch Party
49 schedule::attendees
Location
Venue 222
eventtype Unofficial Party
Speaker/Artist(s) Info
Ted Leo:
Ted Leo is a unique artist for these times. He provides a near perfect combination of politics, art, punk values and humor in his songwriting and the combination is resonating with people all over the world. Having toiled for years in the punk underground with both his former band Chisel and his solo effort Ted Leo/Pharmacists, now is definitely the time that Ted Leo is primed to break out into the mainstream. He's been praised by Spin Magazine, MTV, Rolling Stone, Magnet, New York Times and been a guest on Late Night with Conan O'Brien.
The Dig:
Members of The Dig have played music together since they were ten years old. Originally from the New York City area, these guys have created an devotional following which led them to get signed by Paradigm Talent Agency. Their songs such as "Carry me home" and "Two Sisters" will leave you in a hypnotic trance from the explosive climaxes.
Bad Veins:
Bad Veins are a rarity in today’s musical landscape: An act who didn’t set out to become critical darlings or the next “buzz” band, but managed to achieve both after only playing a handful of shows. However, despite the fact that Bad Veins’ music has been instantly embraced since their inception in late 2006, the duo of Benjamin Davis and Sebastien Schultz decided not to rush out the disc you’re currently holding in your hand. The result is Bad Veins, an album that’s unique but familiar, and not only lives up to the hype but surpasses it. Looking back, it’s hard to believe it all started out a little over two years ago in a non-descript attic in Cincinnati, Ohio.
The Lemurs:
Coming up at a time when the dance-rock wave was reaching its crest, the Lemurs initially drew comparisons to Bloc Party, The Faint, Franz Ferdinand, and the Killers. But for every synth melody or dance beat employed, the Lemurs find a counterbalance of raw, driving guitar and frenetic rhythm that imbues their music with a crackling atmospheric sheen and anxious intensity. The result is a fast paced, layered sound that owes as much to the pop lushness of My Morning Jacket as to the broader explorations of Television. With the recent addition of What Made Milwaukee Famous singer Michael Kingcaid, The Lemurs are back in the studio recording a full-length set for 2011 release. They are also based in Austin, TX.
event::about
Ted Leo will be performing live along with other famous bands. This is a free show being hosted by Wearcast.
This is the Official Launch Party of Wearcast so be sure to plan on coming.
Wearcast is a simple way to take a thought, statement and expression and turn it into a designer quality t-shirt instantly. No design skills are required and its as easy as sending a tweet or updating your Facebook status.
9:00 PM
to 10:30 PM
9:00 PM
to 10:36 PM
9:00 PM
to 10:40 PM
9:00 PM
to 10:00 PM
No Reservations: A Highly Spirited Film Panel
11 schedule::attendees
Location
La Zona Rosa
Speaker Owen Egerton, Timothy League, Tom Quinn
event::about Find out what industry secrets leak out of the mouths of the film industry's finest, most devilish raconteurs and enfants terrible after they've had a few cocktails.
event::tags All Ages
9:00 PM
to 2:00 AM
Austin Chronicle Film Bash
86 schedule::attendees
Location
La Zona Rosa
event::about
Join The Austin Chronicle and Santa Fe Natural Tobacco Company for The Austin Chronicle Film Bash! Grab a drink on us, eat food from local Austin restaurants and listen to live music from THE BRIGHT LIGHT SOCIAL HOUR. Make sure to stop by the Austin Chronicle booth during the Trade Show to get your pass to the party. You must have a pass for admittance. SXSW Film, Gold or Platinum Badge required to redeem pass. Also, join us from 9 - 10pm for NO RESERVATIONS: A HIGHLY SPIRITED FILM PANEL Find out what industry secrets leak out of the mouths of the film industry's finest, most devilish raconteurs and enfants terrible after they've had a few cocktails.
9:00 PM
to 2:00 AM
Celebrating the Beauty of the Web, hosted by the Internet Explorer 9 team
97 schedule::attendees
Location
ACL Live at The Moody Theater
eventtype Party, Interactive
event::about
Free drinks and great music performances from Yeasayer, The Head and The Heart, and Fences.
9:00 PM
to 11:00 PM
CHROMA
49 schedule::attendees
Location
Mohawk
eventtype Party, Interactive
event::about
CHROMA is the ultimate showcase of incredible digital and interactive experiences. Awaken and inspire your creative mind during at this unbelievable SXSW Spectacular.
9:00 PM
to 1:00 AM
Funny or Die & Tumblr's LOL Reblog party
228 schedule::attendees
Location
Highball
eventtype Party, Interactive
event::about
An epic night of fun with skeeball, bowling, karaoke, AND dancing. All under one roof with an amazing DJ and Free Booze.
event::tags Party
9:00 PM
to 2:00 AM
SAY Media presents Local Natives @ SXSW
121 schedule::attendees
Location
Speakeasy
eventtype Party, Interactive
event::about
SAY: is hosting a one night-only music festival featuring the Local Natives and five emerging indie artists during SXSW Interactive.
event::tags Party
9:00 PM
to 1:00 AM
See The World with Gowalla
273 schedule::attendees
Location
The Belmont
eventtype Party, Interactive
event::about
Featuring Matt & Kim with Special Guest Flosstradamus.
event::tags Party
9:00 PM
to 10:00 PM
Bad Veins
24 schedule::attendees
Location
Venue 222
eventtype Unofficial Music
event::about
This is a free show being hosted by Wearcast.
Wearcast is a simple way to take a thought, statement and expression and turn it into a designer quality t-shirt instantly. No design skills are required and its as easy as sending a tweet or updating your Facebook status.
9:00 PM
to 10:00 PM
Roky Moon And Bolt!
6 schedule::attendees
Location
Republic Live
eventtype Unofficial Music
event::about
HoustonTXSW* supports and promotes Houston's creative community -- highlighting its film, interactive/tech, and music talent -- by bringing them together and spotlighting Houston at a single event during the annual SXSW conference in Austin. Started in 2009, HoustonTXSW has grown exponentially, along with the vibrant community it supports. This year, we partnered up with C2 Creative (501c3) to raise awareness and money for their Creative Incubator program!
On March 14 @ Republic Live Austin, we'll have a three-ring circus lined up for you, including:
- 4pm-6pm : HOUSTON FILM TALKS & SCREENINGS (click here for schedule)
- 6pm-8pm : HOUSTON INTERACTIVE MIXER Presented by PKF TEXAS
- 8pm-12am : HOUSTON MULTIMEDIA & LIVE MUSIC PERFORMANCES
Website http://www.houstontxsw.us/music/
9:00 PM
to 1:00 AM
Zynga Party
104 schedule::attendees
Location
The Dog House
9:15 PM
to 11:25 PM
9:30 PM
to 10:55 PM
9:30 PM
to 10:57 PM
9:30 PM
to 9:37 PM
9:45 PM
to 10:37 PM
9:45 PM
to 11:09 PM
10:00 PM
to 11:15 PM
10:00 PM
to 2:00 AM
Village Voice Media's Interactive Party
155 schedule::attendees
Location
Paradise
eventtype Party, Interactive
event::about
Open Bar. Smoking Patio. Sounds provided by Tokimonsta. RSVP at sxsw.villagevoicemedia.com by 3/13 to get on the list.
10:00 PM
to 11:00 PM
Mason Lankford & The Folk Family Revival
17 schedule::attendees
Location
Republic Live
eventtype Unofficial Music
event::about
HoustonTXSW* supports and promotes Houston's creative community -- highlighting its film, interactive/tech, and music talent -- by bringing them together and spotlighting Houston at a single event during the annual SXSW conference in Austin. Started in 2009, HoustonTXSW has grown exponentially, along with the vibrant community it supports. This year, we partnered up with C2 Creative (501c3) to raise awareness and money for their Creative Incubator program!
On March 14 @ Republic Live Austin, we'll have a three-ring circus lined up for you, including:
- 4pm-6pm : HOUSTON FILM TALKS & SCREENINGS (click here for schedule)
- 6pm-8pm : HOUSTON INTERACTIVE MIXER Presented by PKF TEXAS
- 8pm-12am : HOUSTON MULTIMEDIA & LIVE MUSIC PERFORMANCES
Website http://www.houstontxsw.us/music/
10:00 PM
to 11:00 PM
Sleigh Bells
129 schedule::attendees
Location
The Dog House
10:00 PM
to 11:00 PM
Ted Leo
80 schedule::attendees
Location
Venue 222
eventtype Unofficial Music
event::about
This is a free show being hosted by Wearcast.
Wearcast is a simple way to take a thought, statement and expression and turn it into a designer quality t-shirt instantly. No design skills are required and its as easy as sending a tweet or updating your Facebook status.