8:00 AM
to 9:30 AM

It's the fourth year of the best breakfast to open your SXSW weekend, and as usual Magnolia's Cafe is the place to start your SXSW experience in the company of friends, both new and old, at "The SXSW Social Breakfast." Everyone is welcome, this is an open invitation to share breakfast at one of Austin's greatest Cafe's (or at least one of the greatest I've found in many years at SXSW) on the first morning of the conference.
Magnolia's will be opening up the patio area for the meeting, and of course we'll have the rest of the restaurant for any overspill, so turn up, grab a table, and enjoy a great meal. You'll have plenty time to chat, have your coffee, and still make it back in time for the first sessions.
9:00 AM
to 11:00 AM
You say Tomato
We say Clamato
But regardless what you call it- it’s still a hangover. Come get yourself a little hair of the dog before you head to your first morning session. From 9am to 11am Friday thru Tuesday.
C’mon you know you need one.
*Generously sponsored by Rovi
11:00 AM
to 4:00 PM
Join us for lunch, cocktails and interactive fun.
11:00 AM
to 12:00 PM
The Gist crew is heading to Austin and to get the day started, the drinks are on us. Bloody Mary's or coffee, it's up to you. We are bringing energy and some great people so we hope to meet you there!
Come hang out for a while, get your day started right and talk tech with folks from the Seattle (or anywhere) tech scene.
11:00 AM
to 3:30 PM

PSFK is the go to source for new ideas for creative business. Our events bring to life the discussion that takes place everyday on our site with a focus on particular areas of innovation.
For the PSFK SALON AUSTIN held at the Driskill Hotel during SXSW, we will bring together leading thinkers in mobile marketing together with experts featured in PSFK's Future of Mobile Tagging report.
Marketers are using mobile technology to enhance consumer engagement at each stage of the traditional purchase path, impacting how shoppers move through it and sometimes transforming what the path looks like entirely. As part of this this event, PSFK will discuss with key experts themes that are emerging around the use of mobile tags and other innovations in mobile marketing.
11:00 AM
to 12:00 PM
Come and visit us at the Squarespace Food Truck! We've teamed up with four of the hottest local street food vendors to bring you some tasty deliciousness each day of SXSWi. We'll be parked over at 5th & Neches (one short block from the convention center), and will be serving from 11am on March 11, 12, 13 and 14th.
March 12 - Gordough's
- FLYING PIG - Bacon with Maple Syrup Icing
- BLACK OUT - Brownie Batter, Fudge Icing & Chocolate Covered Brownie Bits
- BOSS HOG - Potato Salad, Chopped BBQ, with Honey BBQ Sauce
11:30 AM
to 12:30 PM
12:00 PM
to 1:00 PM
12:00 PM
to 4:00 PM

Put on your craftin' hat and join Etsy at Venue 222 for an afternoon of creative making. We'll teach you how to make cool gadget cozies for all your tech gear, do some button-making, screenprint, and give you a chance to upcycle your SXSW gift bag into something awesome and unique. Plus, come meet and chat with the Etsy team and stay afterwards for other fun surprises (and swag!).
Meet, chat, mingle, and make. We'll be at Venue 222 all weekend with more workshops, panels, parties, and more.
12:00 PM
to 2:00 PM
12:30 PM
to 3:00 AM
12:30 Intecuadro (inside)-video by Intecuadro
1:00 José Digital (inside)-video by Scott Gelber
1:30 Trick Bike (inside)-video by Vidkidz
2:00 Films (by Maggie Lea)-curated (outside/inside)
3 Destroyed for Comfort (inside)-video by Vidkidz
4 Henbane (inside)-video by Scott Gelber
4:30 I, Cactus (inside)-video by Partytime!Hexcellent!
5 Yatagarasu (inside)-video by Partytime!Hexcellent!
5:30 Captain Sievert (inside)-video by Partytime!Hexcellent!
6 How I quit Crack (inside)-no video necessary
7 Os Ovni (inside)-video by Recspec
7:45 Ntropy (inside/outside-depends on sunset)-video by Nait Ntropy
8:30 Teaadora Nikolova (outside)-video by Recspec
9 Candi&TheStrangers (outside)-video by Fischlegtz
10 FM Campers (outside)-video by Wiley Wiggins
11 Total unicorn/Little Stolen Moments (outside)-video by Total Unicorn
12 Spells (outside)-video by Wiley Wiggins
1am Future Blondes (inside)-video by Paul Baker
2am Slugbug (inside)-video by Paul Baker
A cornucopia of synth and electronic acts from Austin and beyond featuring spark variety visuals from the wormhole. Lots of fun stuff to think about.
1:00 PM
to 11:00 PM
2pm-Antlionz(Austin), 3pm-Netherfriends(IL), 4pm-The Able Sea(Austin),
5pm-Goh Nakamura(SF), 6pm-Deer Vibes(San Antonio), 7pm-Linen Closet (Austin)
8pm to 11pm – Films curated by Carlyn Hudson: tba
til it runs out: free Honest Tea
4:00 PM
to 5:00 PM

4:00 PM
to 5:00 PM

4:00 PM
to 5:00 PM
4:00 PM
to 5:00 PM

4:00 PM
to 7:00 PM

Do you like coworking? So do we! And we're kinda' thirsty. Hey, why don't you let us buy you a drink!
Swing by Conjunctured on Saturday March 12th from 4pm to 7pm have a beverage and meet other coworkers and coworking space founders.
4:00 PM
to 6:00 PM

Hosted by: DCI Group Digital (http://www.dcigroupdigital.com/), Engage DC (http://www.engagedc.com) and Rock Creek (http://rockcreeksm.com/)
Join fellow SXSWers at the Moonshine Patio and Bar for drinks, food and the chance to catch up with old friends and network with new friends, discuss and envision the social future.
Because it is always 5 o'clock somewhere.
4:00 PM
to 8:00 PM

Zendesk is attending SXSW!
Share a drink with us at the HighBall on Saturday, March 12th, from 4 to 8 p.m. This event is open to all of our Small Business Web customers, partners, and other invited guests.
Meet, greet, and heck, maybe even bowl a few games with Zendesk's VP of Business Development, Michael Hansen and esteemed Account Manager Kiran Weber.
As always, the tab is on Zendesk!
4:00 PM
to 6:00 PM
Kickstarter
Economist Film ProjectWooster Collective Electric ArtistsJoin Electric Artists at SXSWi for drinks and discussion with special guests from the worlds of art, film & innovation.
4:00 PM
to 6:00 PM
Etsy Engineering Team

From 4-6pm on Saturday, March 12, key members of the Etsy engineering team, along with special surprise guests, will offer a series of small rapid talks providing a fast-paced and intensive overview of tools, processes, and cultural practices that make moving fast easy.
4:00 PM
to 9:00 PM
TBA at www.purevolume.com/thehouse

Badge Pick up Fri, March 11th - Tues, March 15th 4pm - 9pm
Badge Pick up Wed, March 15th - Sat, March 19th 1pm - 10pm
4:00 PM
to 6:00 PM
Cjax

In celebration of finally opening up SnapGoods to the folks who've been patiently waiting and supporting what we've been doing, we're hosting a Sharegasms happy hour in conjunction with our good friends to show you what the new Hook Up really means!
More details TBA, but expect some good wholesome fun and a good happy hour vibe in-between your day time networking and your Saturday night full on debauchery.
4:00 PM
to 8:00 PM

INVITE ONLY EVENT.
For the second year in a row, The Small Business Web is hosting a Big Party for Small Business at SXSW! This year, our friends at American Express OPEN are helping to sponsor what promises to be a very fun event for small business owners and the people who love them.
Join us at the swanky, vintage-themed Highball restaurant for good food, great drinks, bowling, skeeball and even a real, roaming cowboy! The networking opportunities will be as high as the bowling scores as some of the most interesting folks in the small business space will be there talking the technology and the future of small business. If you are a small business owner, serve the small business market or are looking to partner with folks who do, you don't want to miss this event.
Free shuttles will be leaving from the convention center starting at 4pm, just look for the big yellow "Small Biz Bus" at Trinity and 4th. See you in Austin!
4:30 PM
to 5:15 PM
Artists:
The Frail, Golden State, The Color Pharmacy, DJ Lee Dale.
Saturday March 12
4:30 p.m. – 5:15 p.m.
C100 Panel Discussion: What? Those Guys Are Canadian?
Featuring: Ryan Holmes, CEO, HootSuite
Brian Wong, Founder and CEO, Kiip
Michael Scissons, President and CEO, Syncapse
Moderator: Chris Albinson, Panorama Capital, C100
Sunday March 12
12:00 p.m. – 12:45 p.m.
Overview of Canada's Digital Economy
Featuring: Erin Bury, Community Manager, Sprouter
Kris Krug, Founder, Static
Prerna Chandak, Partner, Lemonade Ventures
Chris Crowell, Founder, East Coast Connected

The Maple Leaf Digital Lounge (MLDL) is a pioneering event to be held during the Interactive portion of the 2011 South by Southwest Conference (SXSW) with the intent to highlight and promote innovative Canadian companies to the attendees of the SXSW conference.
We are creating a cluster of Canadian technology that will be featured as part of the lounge. It will act as a catalyst in promoting Canadian innovation to a large technology & media audience.
The MLDL will feature Canada’s growing interactive digital media technology companies from the following industries: social media, mobile, marketing, multi-media, game development, web development or any related IT areas. At the event, each company will have a table set up/booth to showcase their technology over a two-day period.
4:55 PM
to 5:00 PM

It's time to rock. Be a part of the biggest event at SxSW not associated with SxSW. Of course, plans are Top-Secret (submit your info on http://sxswflashmob.com) to ensure the element of surprise for the unsuspecting who are not participating.
5:00 PM
to 8:00 PM
5:00 PM
to 8:00 PM
5:00 PM
to 7:00 PM
Evite is hosting a Pre-Party to the SXSW Opening Party! Come mingle with fellow SXSWers and get fueled up with our taco bar, appetizers and endless cocktails. Giveaways given throughout the event.
5:00 PM
to 7:00 PM
5:00 PM
to 7:00 PM
Find out what DreamIt's really like from those who have been there and done that! Meet entrepreneurs from DreamIt alumni companies like SCVNGR, Notehall, Postling, and Adaptly to get answers to your questions about our accelerator program. Our application deadline for our summer program in NYC is March 16th so come learn how to make your last-minute application the one that gets our attention!
"Play DreamIt on SCVNGR here.
Unlock free drink tickets and other great rewards!
1) Download the free SCVNGR app for iPhone & Android
2) Tap 'Places' and search for ""DreamIt""
3) Do the special challenges here to earn points
4) Unlock badges and rewards from DreamIt!
6:00 PM
to 7:00 PM
6:00 PM
to 8:00 PM
At SXSW and interested in media innovation? Join @knightfdn and American Public Media to brainstorm about media innovation over Austin beer and food truck-inspired cuisine with an opportunity to see demos of innovative news projects. Open to all badgeholders, must RSVP at mediainnovationparty.com.
6:00 PM
to 7:00 PM

The Blanton Museum of Art presents a special conversation with artist Storm Thorgerson and filmmaker Roddy Bogawa. Thorgerson is the man behind some of the most influential the album artwork designs in history, including those for Pink Floyd, Led Zeppelin, Muse, and dozens more, and is the subject of a recent documentary by Roddy Bogawa.
6:00 PM
to 7:00 PM
6:00 PM
to 8:00 PM

UT Austin's Department of Radio-Television-Film presents an evening of free drinks, free food, and catching up with the local Austin film community. Meet up with RTF alumni & friends and receive complimentary screeners of recent work created by student filmmakers. Join us at Progress, walking distance from downtown!
6:00 PM
to 9:00 PM

Our annual get together pulling in Ruby and Rails developers from all over the world.
6:00 PM
to 9:00 PM

Gizmodo heads to SXSW for an intergalactic bash!
Join Gizmodo and Gawker Media on Saturday eve for boozing, BBQing, photoboothing, and space raving.
Space is limited, so unfortunately there are no +1s.
There will be a list at the door for entry.
See you in Austin!
6:00 PM
to 7:30 PM

Librarians, Info Pros, Data Hounds, information Enablers...
Simmer down after a day chockful of panels and awesomeness that is SXSWbefore gearing up for the fullnight ahead.
We're holding a repeat of last year's successfully mellow meetup at the Lustre Pearl.
- talk, share, enjoy a cold beverage on the patio, grab a taco from the truck, amaze each other...
6:00 PM
to 8:00 PM

Does your life revolve around 140 characters, Facebook Likes, Foursquare check-ins and brilliant ideas? Sweet, chances are you're:
- A Community Manager
- Awesome
- Going to Austin for SXSW Interactive 2011
If that's true, come join us for Online/Offline - a happy hour for CMs to meet, network, throw back a few cold ones, trade war stories, advice, best practices and SXSW recommendations. Your hosts Etsy, Meetup, Google and the organizers of #CMmeetup will all be on hand. Admission is free and no badge required. Can't wait to see you in Austin!
Hashtag: #cmmeetup
Questions? dave at etsy dot com
Facebook Event Page: http://etsy.me/fo76ut
6:00 PM
to 9:00 PM

Can you really do good for the world and make a profit at the same time?
Come meet the entrepreneurs who have proven you can!
Learn about the whole spectrum of social entrepreneurship from leaders in the field: from for-profit to non-profit to hybrid models, and the training, fellowships, contests and investors you need to help you get your social venture launched.
Not ready to take the plunge? Learn how you can contribute your skills and expertise to social enterprises that do good.
Free drinks (21 and over) and Free Pizza! plus (happy hour priced) food with raffles for prizes throughout out the event.
Who: Social Entrepreneurs, Slackvists, #SocEnt Tweeters, Social Investors & VCs, Artists, Design Thinkers, Techies, and Linchpins who want to do good and make a profit!
6:00 PM
to 11:30 PM
Join Eloqua and Bulldog Solutions in the pre-party to the party! Don't want to wait around until the official SXSW Interactive kick off party to start networking, socializing and, of course, drinking? Stop by Club DeVille starting at 6pm and join your fellow #SXSW attendees in the countdown to the kick off. All are welcome!
6:00 PM
to 9:00 PM

Wiley Publishing and Austin's Cedar Door have paired up to host 3 hours of free food and drinks in appreciation of our authors and the fantastic group of readers that support them.
Find your way to the corner of Brazos and 2nd Street on Saturday evening and celebrate with us! We hope to see you there!
*Must be 21 to be allowed to enter.
6:00 PM
to 9:00 PM
Pat Ramsey, of the Austin WordPress Meetup, and I agreed that SXSW Interactive 2011 would be the perfect place to host another party. I then contacted Jason and Aaron at WP Engine, and they said:Count us in!
We picked a date and I contacted John Wickham to reserve Elysium for the event. When you combine Austin's WordPress community with all the WordPress users coming to Austin for SXSW, you'll need a big venue. Elysium is 3 blocks from the convention center, has a great stage and sound system, and can hold hundreds.
7:00 PM
to 11:30 PM
7:00 PM
to 12:00 AM

SkullShovel and BestFit Media are hosting a SXSW party Saturday March 12th from 7pm-??? Free food and drinks for the first two hours as well as live music.
Zombie attire encouraged.
This party DOES NOT NEED A BADGE to get in!
Dig up your friends and have a good time!
Must be 21 to get in the door.
7:00 PM
to 10:00 PM
Amazing Austin Bands Rockin' The Set:
Sunset: http://goo.gl/TIptb and their bio: http://www.echotonefil...
The White White Lights: http://goo.gl/KiKCs
Shane Bartell: http://goo.gl/8tuJ3
Join Yelp for drinks, food and fun SXSaturday. We know you can't stay for the music... so we're bringing the music to you. More details to come but save us a spot on your dance card!
Free Lone Star, Prometheus Springs, Vitamin Water and complimentary digital copies of the Echotone soundtrack!
8:00 PM
to 12:00 AM

Join us in welcoming the cast and crew of the feature film No Matter What, which premieres Sunday, March 13 at 4:15pm at the Alamo Ritz 1.
8:00 PM
to 3:00 AM

The legendary Opening Party lives on in a fantastic new location. Come see what new tricks frog design has up its sleeve at the biggest, baddest opening bash ever.
8:00 PM
to 12:00 AM
Wash Out
DJ Premier
Black Joe Lewis & The Honeybears
RAC DJs
The Limousines
DJ Aaron Axelson

Badge+RSVP required
8:00 PM
to 9:00 PM

First hour of 4SQ party is invite only, then it's open to the public!
8:00 PM
to 3:00 AM
Nazcarnation, White Arrows, Soft Healer, Skiggy Rapz, Flying Turns, Learning Secrets, DJ Kosha Dillz, DJ DNS, Mickey Schiff DJ Set, The New Movement w/ Lamebook Live

Sponsored by Lamebook, Texts From Last Night, Chuck Norris Facts, Passive Agressive Notes, Regretsy
9:00 PM
to 12:00 AM

Fandango now tickets to the Alamo Drafthouse! Help us celebrate with free drinks, Karaoke Apocalypse, a photo booth, prizes and more! The party is open to all 21+ SXSW badge holders. RSVP at FandangoSXSW.eventbrite.com for more details and a chance to win free movie tickets! Fandango can be found at www.fandango.com, 1-800-FANDANGO and via our mobile apps for iPhone, iPad, Android, BlackBerry, Windows Phone 7 and Palm Pre.
9:00 PM
to 12:00 AM

Come celebrate SXSW 2011 by joining Spiderwood for an evening of cocktails, hors d’oeuvres, and live music entertainment by the award winning Austin band SPEAK!, and the soulful sounds of Sahara Smith.
9:00 PM
to 1:30 AM
Join us as we honor the speakers/panelists of SXSW - all are welcome to mix and mingle, enjoy specialty cocktails by Malverde mixologists, and unwind to the music of a celebrity DJ JFK from MSTRKRFT.
9:00 PM
to 3:00 AM

Join Copyblogger and other smart people for an indelicately delicious good time!
Everyone who RSVPs will be sent the password for the open bar before the party. Make sure to arrive early and thirsty, as club capacity is limited (fire codes and whatnot).
In addition to the one hour 11 minute open bar featuring the music of Girl Talk, we'll have great music all night long thanks to DJs Mel, Kid Slyce and I Wanna Be Her. See you there!
9:00 PM
to 11:00 PM

We're meeting up at Austin for our third SXSW event. This time, we'll be at the Maple Leaf Digital Lounge, upstairs at the Paradise on Sixth bar, right in the heart of all the action on Sixth Street. Network, enjoy drink specials (cash bar), and participate in Maple Leaf Digital Lounge's Showcase Showdown. More details to come. FREE to attend!
9:00 PM
to 3:00 AM
9:00 PM
to 3:00 AM
BAND LINE-UP (more to come):
The Johnston Brothers
http://www.facebook.com/group.php?gid=178607072020
Faction Discord
http://www.facebook.com/pages/Faction-Discord/108109089235884
Legs Against Arms
http://www.facebook.com/pages/legs-against-arms/58926036142
Nick Krause: http://www.imdb.com/name/nm1975228/

TAG Talent "Unofficial" SXSW Party!!
In support of REEL Women and ATA!!
PARTY * SXSW * YOU * SXSW * PARTY
++ please keep reading below ++
Hosted by the hilarious comedian Sheena Simmons and J.Ryan Jarman
DJ's: YAWS (Bucklup Ent/Underground Nation)
Want to be REALLY COOL??
Hang with the VIP's and support good causes!!
http://partywithtagduring.eventbrite.com/
Facebook - FRIEND US!!: http://www.facebook.com/pages/The-Atherton-Group-TAG-Talent-Agency/40338713629
This event is supported by:
Team West Real Estate: http://www.teamwestre.com/
Weirdo's Austin: http://www.weirdosaustin.com/
The Salvage Vanguard Theater: http://www.salvagevanguard.org/
The Hideout Theater: http://www.hideouttheatre.com/
Waialua Sodaworks: http://www.waialuasodaworks.com/
Contact us:
Office@TagTalent.com
JarmanEntertainment@gmail.com
Looking for sponsors! If you are interested, please call Jacen at 512-437-1322.
The Atherton Group (TAG) represents professional, award-winning talent, as well as the most impressive rising stars in the business. Our actors can be seen in TV/Films such as "True Blood", "Friday Night Lights", "Treme", SUPER 8, HUMANS VS ZOMBIES and THE DESCENDANTS.
IMDB Pro: http://pro.imdb.com/company/co0090643/
IMDB: http://www.imdb.com/company/co0090643/
9:30 PM
to 10:30 PM
The SXSWi opening night after party, featuring Washed Out, Black Joe Lewis & The Honeybears The Limousines and DJ Premier. Also, RAC (Remix Artist Collective)and DJ Aaron Axelsen of Popscene. RSVP: http://go.ning.com/sxsw
10:00 PM
to 3:00 AM
We’re honoring the timeless SXSW tradition of the party. Please join us, along with our friends at Adaptive Path and Get Satisfaction, at Betsy’s Bar/District 301 from 10pm to 2am Saturday, March 12th.
3:00 AM
to 3:00 AM
It's not 2am anymore, it's now 3am!
