8:00 AM
to 9:30 AM
Social Breakfast 2011
201 schedule::attendees
Location
Magnolia Cafe (South)
eventtype Unofficial Party
event::about
It's the fourth year of the best breakfast to open your SXSW weekend, and as usual Magnolia's Cafe is the place to start your SXSW experience in the company of friends, both new and old, at "The SXSW Social Breakfast." Everyone is welcome, this is an open invitation to share breakfast at one of Austin's greatest Cafe's (or at least one of the greatest I've found in many years at SXSW) on the first morning of the conference.
Magnolia's will be opening up the patio area for the meeting, and of course we'll have the rest of the restaurant for any overspill, so turn up, grab a table, and enjoy a great meal. You'll have plenty time to chat, have your coffee, and still make it back in time for the first sessions.
9:00 AM
to 11:00 AM
Bloody Mary Bar at Circus Mashimus Lounge
116 schedule::attendees
Location
Austin Convention Center, 3
eventtype Unofficial Party
event::about
You say Tomato
We say Clamato
But regardless what you call it- it’s still a hangover. Come get yourself a little hair of the dog before you head to your first morning session. From 9am to 11am Friday thru Tuesday.
C’mon you know you need one.
*Generously sponsored by Rovi
event::tags free booze, hangover cure, api, geek, lounge
Website www.circusmashimus.com
9:30 AM
to 10:30 AM
Artistic Collaborations via Skype: Turning Distance into Drama
13 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Beth Burns, Derek Kolluri, Judd Farris, Mimi Poskitt, Rachel Watkinson, Robert Matney, Conor Roche
event::about Skype and other video conferencing tools now enable distance to become an asset (and a sexy marketing tool) rather than a deal-breaker in collaborations between artists on the other side of the world. Austin company "The Hidden Room" and London company "Look Left Look Right" are working on a cutting edge theatre project together via Skype: "You Wouldn't Know Her, She Lives in London / You Wouldn't Know Him, He Lives in Texas." Together they are finding inspiration and a solid new work model. International rehearsal demonstration included!
event::tags Panel, #TexasLondon
9:30 AM
to 10:30 AM
Beyond Check-Ins: Location Based Game Design
162 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker John-Paul Walton, Zach Saul
event::about This dual presentation will explore common play elements in location-based games. We’ll analyze the popular "Check-In" mechanic (used by products like FourSquare and GoWalla), and take a look at the business and social forces that have influenced its emergence as the popular geo game model. The presentation will compare current location-based products, charting their strengths and weaknesses to identify where we believe large areas of opportunity exist in the market. We'll evaluate the challenges and untapped opportunities of Geo Games from the technological and design perspectives of the two presenters. We’ll outline how the limitations in location technology can be an elegant part of the game design itself, and how new innovations will help to create richer and more immersive parallel worlds. We’ll describe why we think its time to move beyond "social" Check-In systems, to “true games” that engage, challenge, and stimulate players.
9:30 AM
to 10:30 AM
Brave New World: Debating Brands' Role as Publishers
109 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Gary Kim, Lora Kolodny, Pawan Deshpande, Tom Ashbrook, Joe Pulizzi
event::about Gone are the days when brands needed to rely on high profile stories to establish credibility—today, brand marketers become content curators by mingling content from trusted sources with their own material. Long gone is the need to purchase ad space in a relevant trade publication—instead, marketers just create their own site on the topic. At a time when the line is increasingly blurred between the role of marketer and publisher, it is a brave new world out there for brands. As part of a lively debate on what role brands should play in this brave new world, experts from the publishing, marketing, and internet worlds will come together to address some of the most heated concerns about this changing landscape—including matters of transparency and trust, concern over copyright and fair sharing, and where to draw the line between reporting and selling.
event::tags Panel, #curatedebate
9:30 AM
to 10:30 AM
Changing News Rooms and News Consumers
53 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Andrew Haeg, Bruce Koons, Emily Bell, Lisa Frazier
event::about How are newsrooms adjusting to the changing digital news environment? How do they balance transparency and objectivity? How are news consumers responding to information published in new ways? What behaviors and skills are news consumers developing to help them negotiate and evaluate the validity and trustworthiness of the news? What mores and values are emerging from news producers and consumers? This session is sponsored by the Knight Foundation.
event::tags Panel
9:30 AM
to 10:30 AM
Dawn of the Data: Future of Consumer Lending
26 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
event::about Technology and mathematics are transforming consumer lending. Historically, it has been nearly impossible for people with bad credit to get loans. Yet, these are often the people who need it most - to buy groceries or pay bills. Until now, lenders determined who should get loans through a simple underwriting function based on a small amount of credit data. When this data is missing or wrong, banks deny the loan, leaving people to payday loans or pawn shops - very expensive options that put people further in debt. Millions of people are being denied credit because underwriting hasn’t evolved. Why use only a handful of variables when we have vast amounts of data provided by the customer, the Internet, and social media? All data is credit data and we should use it all to make better underwriting decisions. Analyzing vast amounts of data, however, requires complex machine learning more akin to search engines than your corner bank. The future of financial services is to become more like a recommendation engine, and less like a place where you stand in line to deposit checks. The panelists will discuss how to use large-scale data analysis to re-invent underwriting and replace today’s antiquated methods. Better underwriting will open up good credit to people who don't have a lot of good options and materially improve the financial lives of the people who need it most.
event::tags Panel, #DawnofData
9:30 AM
to 10:30 AM
Day Stage presented by Ogilvy
15 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
event::about Our brains are not ready for the SXSW onslaught of information - an emerging, agile explosion of hundreds of events in 5 days. To see it all is not physically possible. Alas, Ogilvy is here to help. We have recruited a team of the best visual note-takers to canvas the conference and post thought-pictures of what you experienced or missed. In addition, we would love the existing SXSW viznote army to be adding their work to the archive so we can document every bit of SXSW. And, yes, anyone who can listen, write and draw at the same time should submit their visual notes as well at www.ogilvynotes.com. Sick of blogs? Of course you are. So wake up to our daily print editions of OgilvyNotes. You could know what you didn't know before your first sip of coffee. Limited edition prints will be available every morning at the Day Stage.
event::tags Lounge
9:30 AM
to 10:30 AM
Demystifying Online Privacy and Empowering the Digital Self
37 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Nick Goggans, Marc Davis, Paul Krasinski
event::about You are being watched, tracked, and analyzed right now. But what are they collecting and analyzing? Who’s selling it, who's buying it, and why? And who are “they” anyway? The subject of personal data collection, analysis, and control has become increasingly covered in various media channels recently such as the Wall Street Journal series, “What They Know”, reporting that a new industry of tracking has arisen, and you better watch out. Is this buzz fear mongering, or is it true that there’s a dark underbelly of the Internet where your information is traded by big corporations every day to the detriment of web citizens? Or, on the other hand, is there a benefit for keeping this information open? This data is often used to improve user experiences, web sites, programs, etc. that some of us wouldn’t want to live without. As cloud technologies and database processing improve the ability to mine user data, analyzing and valuing that data will become an even more critical part of the Internet ecosystem. But where do web citizens fit in this world? Shouldn’t they be free to own and control their data? If so, how can they derive value, and in that process of creating value can they also improve the data? Can we achieve an information system beneficial to all participants? We will address these questions from two perspectives: individual and industry.
event::tags Dual, #digitalself
9:30 AM
to 10:30 AM
Designing Stuff Kids Will Use and Love
57 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Chris Bishop, Dan Willis, Rick Pinchera, Silvia Lovato
event::about PBS KIDS has been designing non-commercial websites and interactive games for kids for over 10 years. Making an interactive product that appeals, engages and is usable by a child is not as simple as using Comic Sans and replacing an “S” with a “Z”. Children's abilities change rapidly and producers need to ensure that products are developmentally accessible. This session will focus on designing for two audiences: pre-readers (3-5) and readers (6-8), through case-studies revealing how and why design choices were made based on experience, user testing and informed guesses.
event::tags Panel, #designingforkids
9:30 AM
to 10:30 AM
Diversity in the Digital Age
30 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Anne Hunter
event::about With the plethora of niche sites it’s hard to deny that the Internet has increased the amount of social, political and personal groups one can join. But is this cross sharing really creating diversity? In this session, Anne Hunter, VP, Advertising Effectiveness, comScore, will provide a comprehensive understanding of how the digital age has affected diversity. Does the democratic nature of the internet with its open sharing of ideas and cultures lead to a natural increase in diversity or are we seeing an end of true niche and specialty groups? Is over-diversification leading to a weakening of subcultures? With your grandmother being able to join your band’s fan page how has the demographic makeup shifted? This session will highlight the key differences between visitors. Through understanding key metrics comScore will examine whether or not this democratization has actually created a more diverse audience or simply created a group of samplers versus key users. Anne will examine how the digital age has affected demographics differently. For younger generations that have only existed within this schism, how is their idea of diversity different from older audiences? Does a generation, who is more prone to buy a single than an album, less likely to be deeply connected to one group? Finally, this session will also examine how diversity changes based on the medium. For example, how does the audience of BET Television compare to their online component?
event::tags Solo, #DigitalDiversity
9:30 AM
to 10:30 AM
Federating the Social Web
67 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Evan Prodromou, Kevin Marks, Monica Wilkinson, Dan Peterson
event::about Federating social networks means people on different networks following each other. It's driven by the growth of private social networks for businesses; the development of new Open Source tools for social networking; and concerns about privacy and control of your brand in consumer sites. The panel will discuss advances in the federated social web and the technologies that are making it possible. We'll cover who's implementing it today, and what kind of control a federated model gives companies and individuals. We'll give first steps on what you can do to weave your company and your social media presence into a federated social web.
event::tags Panel
9:30 AM
to 10:30 AM
How Many Rungs?: Social Change & the Engagement Ladder
39 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Robert Rosenthal, Jacob Colker, Patty Huber, George Weiner, Robert Wolfe, Robert J Rosenthal, Tom Dawkins, Laura Cochran
event::about When it comes to giving, slacktivism versus “real” engagement is a false dichotomy. Critics need to get used to the idea that we live in a time of innovative new ways for people to get involved – including things that might not have qualified as “volunteering” or “donating” once upon a time. In volunteering, particularly, there are still many questions about how these new forms of online helping actually relate to traditional engagement. Does the ladder of engagement, which seeks to move folks in an orderly fashion from bystanders to committed movement leaders, still make sense in a crowd-sourced, free-agent, sharing-enabled, microvolunteering world? Not only are the rungs becoming blurry, it may be that “ladder” is the wrong metaphor completely. Panel moderator Robert Rosenthal from the popular volunteer network VolunteerMatch (www.volunteermatch.org) will discuss these ideas with four technologists who are also creating innovative tools to engage audiences in social good. How can their tools live beside other innovative, non-technical forms of volunteering -- such as pro bono and skilled models? What are the right business models for social enterprises that are involved in these technologies? Most importantly, how can SXSW audience members make sense of these emerging technologies so their own online social change campaigns can be as engaging as possible?
event::tags Panel, #HowManyRungs
9:30 AM
to 10:30 AM
How Print Design is the Future of Interaction
171 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Mike Kruzeniski
event::about This session is about how the history of Print Design is becoming an important influence in the evolution of Interaction Design. As a craft, design for printed media has a rich history. Several generations of designers have pushed its boundaries in countless directions. It has been shaped over several hundred years as both a functional and aesthetic discipline, with a deep foundation of principles, practices, theories, and professional dialogue. In comparison, Interaction and UI Design is still a relatively young field. Its history has largely been driven by technology and functional goals. The dialogue around it has been centered on usability, which has been its purpose in the context of technological advancement. The visual language of UI has evolved from that standpoint: that it should evoke the familiar, analog experience of tools, buttons, knobs, and dials. That foundation has led to a very specific visual language in interactive experiences. In the past ten years however, the relevant technologies that support the design of Interfaces - displays, processing speeds, and rendering engines - have matured to a point that they provide a more capable canvas for design. Meanwhile, our culture has become visibly more comfortable with the technologies that surround it. These combination of trends are creating an important inflection point for designers. The aesthetic experience of the digital surface can now be considered and explored in a more sophisticated manner.
event::tags Solo, #inspiredbyprint
9:30 AM
to 10:30 AM
How Progress Bars Change the Way We Live
61 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Evan Jones
event::about Once upon a time slow connections begat the Progress Bar - bloated sites would taunt us with '15% loaded' screens. High-speed promised to kill the beast and free us from their tyranny but yet it lives! Progress bars are being used MORE lately to direct user actions. Look to Farmville and LinkedIn which push their users to collect 100% of their personal information. Incomplete progress bars are an itch that needs to be scratched. They carry the implicit language that declares 'You are here' but more importantly 'The end is in sight'. Game design motivates us through incremental, measurable progress towards a tangible goal but is this the way real life works? Is the progress bar's ubiquity in technology starting to affect the way we measure progress in meatspace? This panel will reach far across time and space to look at the story of progress bars, why they hypnotize us and what we need to do - slay the beast once and for all, or throw ourselves into its partially-complete embrace...
event::tags Solo
9:30 AM
to 10:30 AM
How to Combat Cybercrime in Latin America
7 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
event::about Latin America is still behind the U.S. in Internet technology, but cyber crime has become a big issue in the region. In this session I will explain the growth of cyber crime in Mexico, including what drug cartels are doing, and discuss the lack of resources available in Mexico on how to combat cyber crime. Finally, I will discuss the example of start-up Hacking México, the first online information security and expert community formed to combat cybercrime, using online communication tools promoting computer forensics, research, education, and the use of technology such as bioinformatics, artificial intelligence, cryptography, telecommunications and cryptovirology, as well as efforts to combat cyber-drug trafficking.
event::tags Panel
9:30 AM
to 10:30 AM
iPad Design Headaches (2 Tablets, Call in the Morning)
143 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Josh Clark
event::about The iPad and its entourage of Android tablets have introduced a new style of computing, confronting designers with unfamiliar aches and pains. Learn the symptoms (and fixes) for a range of new-to-the-world iPad interface ailments, including Greedy Pixel Syndrome, the dreaded Frankeninterface, and the "I Can't Believe It's Not Butter" bait and switch. Explore practical techniques and eye-opening gotchas of tablet interface design, all grounded in the ergonomics, context, psychology, and nascent culture of these new devices (both iOS and Android). The presentation inoculates you against common problems with close-up looks at successful iPad apps from early sketches to final design. Genial bedside manner is administered by Josh Clark, author of the O'Reilly books "Tapworthy: Designing Great iPhone Apps" and "Best iPhone Apps: A Guide for Discriminating Downloaders."
event::tags Solo, #tapworthy
9:30 AM
to 10:30 AM
It's About Time: Visualizing Temporality
64 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Joanna Wiebe
event::about Time flies like an arrow; fruit flies like a banana. I agree about the banana, but I'm not so sure about the arrow. What is the shape of time? Our online calendars, clocks and other models of time often are designed with the understanding that time is a forward-moving arrow. This sounds logical to the Western, English-speaking scientific mind. However, not everyone conceptualizes time as a relentless hurtling forward. Some cultures understand time as a fractal, a spiral, a mandala, a cycle. And a child, playing with the same toy over and over again, lives in a single seamless moment from dawn to dusk. Visualizing temporality is a fundamental issue in interaction design today. For example, we are looking at a future where our work must be useful for both Eastern and Western audiences, who differ in time-oriented cultural traits such as long-term vs. short-term orientation. We also need to be able to provide tools to differentiate the personal, bodily-felt experience of time from clock time. We may want to expand our customers' perception of time, to invite them to stay in the Deep Present. Our beliefs about time and its passage profoundly affect the design of software and interactive media. It's time for interaction designers to understand deeply how our customers know time, whether as an arrow, a spiral or a squiggle. How people slice and dice nature into concepts is fundamental to designing tools people can use to successfully live on the earth, for a long time.
event::tags Solo, #temporality
9:30 AM
to 10:30 AM
It's Not Tv, It's Social Tv
102 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Chloe Sladden, Fred Graver, Gavin Purcell, Lila King, Timothy Shey
event::about How is social media changing the TV experience for good? Over the past ten years, we've seen television become truly interactive, from SMS voting on American Idol to real-time audience feedback via Twitter and Facebook becoming a part of everything from CNN to Oprah to Late Night with Jimmy Fallon. At the same time, web series have built millions of viewers on places like YouTube, iTunes, and XBox Live. Now a new wave of always-connected mobile apps, set-top boxes, and gaming platforms are making entertainment more social, location-aware, and connected than ever. Our panel of producers of hit TV shows and top web platforms will talk about how they're enabling social viewing and collaboration between producers, stars, and audiences in real time to create new kinds of TV experiences.
event::tags Panel, #SXSocialTV
9:30 AM
to 10:30 AM
Know Your Investors: Fundraising Isn't Just About Money
17 schedule::attendees
Location
Hilton, Ballroom E
eventtype Panel, Interactive
Speaker Justin Fishner-Wolfson
event::about In the current environment, the way to raise capital has changed with greater numbers of angel investors and more competition among venture capitalists. Today, entrepreneurs are faced with more and more options, which means more decisions. Taking money is like getting married; your investors are your partners. Pick investors as carefully as you would a co-founder. Entrepreneurs should do diligence on their investors and find out if they will be there when times are tough. Understand how to differentiate between investors and determine the right number of investors for your seed round. Learn the difference between angels, super angels and venture capitalists. Ensure that your investor's incentives are aligned with yours so that they help make your company the next big thing. Understand the market and what is a “good” valuation and what are “standard” terms. Figure out how to create a syndicate that positions your company to succeed. Come armed with your questions on anything from basic investment and venture capital terminology to decisions you’re trying to make to help your company grow.
event::tags Core Conversation
9:30 AM
to 10:30 AM
Putting the Public Back in Public Media
42 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
event::about Think NPR and PBS are just broadcasters? Think again. Public media is no longer just a one-way street. In many towns, NPR and PBS stations are the only locally-owned broadcasters, and their mission to serve the public demands that they develop new ways of engaging and strengthening those communities. They're convening Barcamp-like unconferences called PubCamps all over the country, allowing local techies and citizen journalists to forge collaborative projects with NPR and PBS stations, both online and offline. Public media staff work with volunteer coders, creating software for public media organizations that otherwise lack the capacity to develop it on their own. Public media engages communities in new ways that go beyond those annual pledge drives, challenging them to work together for the common good. They're putting the public back in public media - right where it should be. This ain't your father's public broadcasting. Come learn how people are plugging into public media - and how you can get involved.
event::tags Panel
9:30 AM
to 10:30 AM
Saturday Yoga
30 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Ari Stiles
event::about If too much stress at SXSW has you a little uptight, then the solution is simple -- relax and let it go. Start your day mindfully with an hour of light, meditative stretching. Yoga was developed thousands of years ago as a way to prepare the body and mind to be more receptive to enlightenment. What better way to prepare for all the new people and ideas you will encounter every day at SXSW Interactive?
9:30 AM
to 10:30 AM
So Long, and Thanks for All the Babelfish
26 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Tim Holden
event::about Will 2011 be the year of the Universal Translator? As this science fiction dream teeters over the horizon, what can and should we do now to prepare for a time when the translation robot, not the search engine, becomes the single most important audience for your site? Will SEO give way to TEO? Does language need its own subtext markup? And when on Earth is Microsoft Word going to replace its 'Bold' button with a 'Strong' one? Lay aside your Google Goggles and iLingual apps (just for 60 minutes or so), and enjoy a session that's packed full of accessible translation theory, insight into the working processes of web copywriters, and more than the occasional riff on Douglas Adams.
event::tags Solo, #solongbabelfish
9:30 AM
to 10:30 AM
Social Media Mythbusters
86 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Peter Kim
event::about The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don't need a Facebook strategy! Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn't work now, and what companies need to be thinking about now in order to create and capture value from social business.
9:30 AM
to 10:30 AM
Social Media: The Next Generation of Business Engagement
105 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Dave Evans, Jake McKee
event::about Authors Dave Evans and Jake McKee present highlights from "Social Media Marketing: The Next Generation of Business Engagement." This book, released in 2010, takes marketers, product managers, small business owners, senior executives and organizational leaders to the next step in social technology and its application in business. In particular, this book explains how to ensure higher levels of customer engagement, how to expand the use and understanding of social technology across the organization and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts.
9:30 AM
to 10:30 AM
Stop Listening to Your Customers
197 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Mark Trammell, Nate Bolt
event::about A common assumption among startup entrepreneurs is that listening to potential customers is the best way to find out whether your product or idea will succeed in the market. Honestly — don't bother. In our ten years of user experience research for startups and big companies alike, one thing we've seen time and again is that it's behavior, not opinions, that tells you whether people want to use your product. The main problem with opinions is self-reporting bias: Opinions are often inconsistent with behaviors or other attitudes, especially when discussing hypotheticals. Remember Clippy, the little character that appeared in Microsoft Word years ago? That little bastard arose, in part, from Microsoft asking users if they wanted help working on their documents — everyone said, “Sure, sounds great.” But once people started actually using it in the real world, they hated it — it might be one of the most hated features in the history of computing. But Microsoft employs hundreds of researchers. So where did they go wrong, and how can you avoid making the same mistake? It's simple. Never ask people what they think of your product or idea. Instead, I'll walk you through the world of researching people, including what you need to ignore customers effectively, just like Apple and 37 Signals. I'll go over examples from our research with Volkswagen, Electronic Arts, and Wikipedia, and show how to use remote research to construct behavioral scenarios and eliminate poor research.
9:30 AM
to 10:30 AM
Stop the Bleeding! Immersive Simulations for Surgeons
15 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Charlene Zvolanek, David Chen, Frank Sculli, Gregory Wiet, John Qualter
event::about Surgery simulators let medical students experience the adrenaline rush of a real operating room in a way that practicing on a cadaver cannot. Blood and guts aren't new to gaming, and simulators aren't new to training. But when the game is played on the human body, it offers exciting new opportunities for medical students to perfect their hand skills before they ever see their first patient. At the Center for Immersive and Simulation-based Learning at Stanford, the lowest-performing students in a surgery simulator outperformed the highest-ranked students trained by traditional means. In this panel, we will briefly look at the history of simulation training, explore some simulator interfaces, experience a demonstration of a surgery simulator, and allow (at least) one lucky audience member to put his or her hand on the virtual knife. Panelists will discuss how what we traditionally think of as a game environment can be used to dramatically improve the training surgeons receive, change how surgeons receive accreditation—and ultimately improve their performance in practice.
event::tags Panel, #stopthebleeding
9:30 AM
to 10:30 AM
The Future of Innovation in Banking
26 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Antonio Benjamin
event::about In an era of rapid internet development and innovation, banks have been described as technology laggards. This session will explore the future of innovation in banking and the payments industry. There are literally hundreds of large companies and startups in the payment space from Paypal to 1-person startups. The talk will also dive into “new currencies” and payments are emerging such as Facebook credits and other “alternative currencies”. Is there a future for the banking industry or are banks in danger of becoming relics. The session is not about Citigroup nor its business.
event::tags Solo
9:30 AM
to 10:30 AM
The Future of Nonprofits : Thrive and Innovate in the Digital Age
70 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker David Neff, Randal Moss, David J Neff
event::about What Is The Future of Nonprofits? In the most important nonprofit book of 2011, Randal C. Moss and David J. Neff show how the future of innovation, internal entrepreneurship, fundraising and social media communications are going to radically reshape the landscape of nonprofits in the next five years. With case studies, expert interviews, document samples and the world's first nonprofit themed graphic novel they are giving you the keys to go back and change the way your nonprofit works.
event::tags Book Reading, #thefutureofnpos
9:30 AM
to 10:30 AM
The Lean Startup: 10 Reasons Most Startups FAIL
111 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Eric Ries, Ash Maurya, Parker Thompson, Pascal Louis-Perez
event::about Eric Ries (Co-founder of IMVU / Author & Founder of “The Lean Startup”) is sought after worldwide for the methodology he advocates for both startups and large companies. In this session, Eric explains why most startups fail, how The Lean Startup has revolutionized entrepreneurship, and what you can do TODAY to improve your odds of building a game-changing product. This session is sponsored by 500 Start Ups.
event::tags Solo
9:30 AM
to 10:30 AM
Tools and Processes for ADD Project Managers/Entrepreneurs
86 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Jason Ford, De Sellers
event::about Ever since grade school I've been told organization is my number one problem. Like most people involved in the web, I'm creative, technically proficient, and often lacking in focus. I've had to balance managing my personal disfunction with managing huge web projects and now running a startup business (FeedMagnet). More than once I've been introduced with the disclaimer, “Jason is really smart and talented...but he's kind of all over the place.” Nevertheless, I've determined to master my disfunction—and I've tried everything. Inbox Zero. GTD. Scrum and Agile. Countless systems involving whiteboards. Moleskines and the Hipster PDA. CRMs, RTM, and other TLAs. I won't claim I've found the holy grail of organization but I've made a lot of progress—and life and business are much more manageable now. This session is not for beginners. I'm going to assume you've already tried, or at least heard of, most of the popular project management and personal organization techniques out there. This session is for folks who have been fighting the same fight as me and are looking to learn from my mistakes and successes. Specific topics to cover: Why systems work (or don't) for individuals. How to map your individual profile of disfunction. Putting custom-tailored systems in place to meet your specific needs. If you have enough focus to have read this far, this session may not be for you—or maybe you are just desperate to figure this out and the session will be perfect.
event::tags Dual
9:30 AM
to 10:30 AM
What We Can Learn from Small Town Entrepreneurs
39 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Barry Moltz, Becky McCray
event::about The business world is looking more like a small town. Strong downward economic pressures combined with advances in technology have forced rewriting the rules of business. Advances in technology have allowed all of us to collaborate instantaneously over great distances and not be tied to a single geographic area. Suddenly, the business advantage has shifted from multinational corporations towards small and local companies. When every one of your customers can talk to everyone else, it's like a small town. When the human voice is valued over corporate mission statements, it's like a small town. Now is the right time to look at the small businesses that have best succeeded in small towns, and find the lessons that everyone in the business world can use today.
event::tags Dual, #SXSWSmall
9:30 AM
to 10:30 AM
You Don't Have to Move, to Live Better
39 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Majora Carter
event::about Before New Orleans, Detroit, or Bradford PA, the symbol of Urban-American blight was Majora's hometown, the South Bronx in NY City. After spennding her early years trying to get away from the Bronx, she found herself back at her parents' house as a result of financial needs while attending graduate school at NYU. What seemed like a defeat at first, led to her rediscovery & healing of her community and herself. No matter what condition your hometown is in, the possibility for more happiness, equality, efficiency, and prosperity can be realized when "problems" are looked at in the context of Home(town) Security and what that means to communities everywhere.
event::tags Solo, #IdeasNotObjects
10:00 AM
to 11:00 AM
David Neff
6 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about David Neff and Randal Moss will be stopping by the SX Bookstore after their book reading to greet registrants and sign copies of their comic book, The Future of Nonprofits.
event::tags Bookstore Appearance, #sxbookstore
10:00 AM
to 11:00 AM
Randal Moss
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about David Neff and Randal Moss will be stopping by the SX Bookstore after their book reading to greet registrants and sign copies of their comic book, The Future of Nonprofits.
event::tags Bookstore Appearance, #sxbookstore
10:00 AM
to 11:00 AM
Why Access to Goods and Services Trumps Ownership. The Mesh.
51 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Lisa Gansky
event::about Mesh companies -- from ZipCar, RelayRides and SnapGoods to NetFlix – are creating a "share economy" using social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made, and trusted brands and strong communities to be built in helping your customers buy less but use more. Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. This is the Mesh and it will soon dominate the future of business. Consider the explosive growth of Zipcar. By exploiting the latest technology and making it easy and affordable to have a car whenever you need one, this young company is helping to redefine personal transportation. And deeply worrying established competitors. This session will show how the same pattern is playing out with more early stage Mesh companies that are reinventing communities and whole industries. In the tradition of The Long Tail, The Mesh illustrates a huge new opportunity that's already driving new businesses and renewing old ones. This is the essential guide to the new wave of information-enabled commerce that's also improving our communities and our planet.
event::tags Book Reading, #meshing
10:45 AM
to 12:13 PM
10:50 AM
to 11:50 AM
Clay Shirky
55 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Clay Shirky will be stopping by the SX Bookstore to greet registrants and sign copies of his books, Cognitive Surplus: Creativity and Generosity in a Connected Age and Here Comes Everybody: The Power of Organizing Without Organizations.
event::tags Bookstore Appearance, #sxbookstore
11:00 AM
to 12:30 PM
11:00 AM
to 12:33 PM
11:00 AM
to 11:19 AM
11:00 AM
to 11:12 AM
11:00 AM
to 11:08 AM
11:00 AM
to 11:16 AM
11:00 AM
to 12:33 PM
11:00 AM
to 11:16 AM
11:00 AM
to 11:15 AM
11:00 AM
to 12:44 PM
11:00 AM
to 11:03 AM
11:00 AM
to 1:16 PM
11:00 AM
to 11:14 AM
11:00 AM
to 11:04 AM
11:00 AM
to 11:50 AM
11:00 AM
to 12:00 PM
"It's Nature's Way": Innovative Tech Design Through Biomimicry
67 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Chris Allen, Holly Harlan, Kathleen Zarsky, Michael Dungan, Kathy Zarsky
event::about A social network that functions like a colony of ants. A database that manages and shares information like a slime mold. What can we learn from the obvious? Millions of years of royalty free R&D embedded in nature holds the answers to many of today’s human centered design challenges. In this presentation, co-facilitated by Chris Allen of The Biomimicry Institute and Michael Dungan of BeeDance LLC, learn how a systems approach that mimics nature’s lessons and resiliency can be adapted to technology design. Biomimicry is a proven design process that asks nature for advice. The application of biomimicry is responsible for the development of successful products ranging from Velcro™ and photovoltaic solar panels to advanced seawater desalination methods and more efficient Japanese bullet trains. Bringing a biologist to the design table to explore innovation in IT application development and optimization can unlock new discoveries. The teachings of specific champions in nature that will lead to break-through design thinking will be offered during the presentation. When approached as mentor, model and measure, organisms and whole systems found in the natural world become powerful collaborators. As B2B and B2C users continue to seek out more robust, fast and reliable forms of technology, the answers may not be in the room, but right outside the window.
11:00 AM
to 12:00 PM
A Bootstrapped Geek Sifts Through the Bullshit
92 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Jason Cohen
event::about After starting four companies, I've found that some widely accepted advice lead me to failure while trusting my (inexperienced) gut lead to success. So many business philosophies profess they're the One True Way, yet different business face different hurdles. With stories, six actionable lessons, and a workshopping of 37signals' philosophy, you'll learn when to follow the rules and when to go your own way.
11:00 AM
to 12:00 PM
Agile Self Development
86 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Dinah Sanders, Marcy Swenson
event::about Know how to use an iterative, incremental framework to create improvements in software? You can use those mad skillz to make your life more awesome too! Come learn and share how agile techniques can be used to achieve personal goals and lower your stress – and even to get the most out of SXSW. Walk away with immediate, practical, positive actions you can take. Ideas to discuss: • What day-to-day or minute-to-minute techniques will allow me to satisfy shorter-term goals while building up to bigger progress? • How can I exploit my little monkey brain to get it to actually do stuff that will make my life better? • How can I stay aligned to the big picture while working on today's challenges? Tags: productivity, agile, lifehacks, happiness, self-development
event::tags Core Conversation, #AgileSelfDev
11:00 AM
to 12:00 PM
Banking on Big Brands/Celebs for the Web
44 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
event::about 2010 was a pivotal year for Web TV, with more influential brands and celebrities recognizing the creative opportunities that the platform offers. Celebrities like Kevin Pollak and Will Arnett went online to create original professionally produced content to strengthen relationships with fans. Additionally, major brands including Wrigleys and Mountain Dew joined this medium to purdue the opportunity to exponentially increase its brand reach to a vast global audience. With entertainment and advertising luminaries testing the waters of the digital space, this panel examines the most effective ways in which content creators can capture the attention of brands and create content that will not only resonate with its target audience, but be organically integrated so audiences do not feel as though they are watching ads. It will include how digital studios, like AOL, provide a unique platform for brands/celebs looking to team up and engage in quality content and matching creators and celebrities with these forward-thinking brands. AOL is a leader in the integrated web and mobile video content platform, available on-demand to a global audience. AOL develops, produces, packages, programs, markets and distributes original content. AOL collaborates with celebrity talent and creators to provide professionally-produced, brand-friendly content and is strategically programmed and curated by Amber J. Lawson.
event::tags Panel, #sxswbigbrands
11:00 AM
to 12:00 PM
Banks: Innovate or Die!
42 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Rob Garcia, Bob Weinschenk, Brett King, Joshua Reich, Anna O'Brien
event::about Are big banks too big to...innovate? It's clear that big banks have lost their innovative edge. Strict new government regulations and frustrated customers walking away haven't even sparked creativity from them. Luckily for consumers, there is a new wave of financial service innovators pushing the limits. Incorporating cutting edge technology, social media and -- believe it or not -- genuine customer service, this new group of financial players are giving traditional banks a run for their money. The Banks: Innovate or Die! panel will discuss why big banks are failing with today's Web 2.0 consumers, and will examine the new players in the space who are stealing customers away due to their innovation.
event::tags Panel, #BankInnovation
11:00 AM
to 12:00 PM
Believe Me or Your Own Eyes: Eye-Tracking Entertainment
62 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Ania Rodriguez, Jesse Zolna, Kerin Smollen, Karl Steiner
event::about “Who are you going to believe, me or your own eyes” said Groucho Marx or as the wikiquote page for Groucho tells us, the line was actually spoken by Chico Marx. This panel discussion will focus on the usage of eye-tracking to get quantifiable data to support what users see and what they don’t when they visit entertainment sites (e.g. sports, games, news, or book sites). While many entertainment sites use analytics to get information about user behavior, there is no way to measure the effectiveness of the visual aspect of their site. Users cannot rationally describe what they feel and what makes certain visual elements desirable; eye-tracking can help you measure such metrics. This panel will bring in user experience managers, directors, and/or vice presidents who have an eye-tracking lab or have used eye-tracking consultancies to get data to support the value of photography and video on their site.
event::tags Panel, #KLITracksEyes
11:00 AM
to 12:00 PM
Blacks in Technology Meet Up
10 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
Speaker Wesley Faulkner
event::about Meet, network, share new ideas and make new friends with other people of color at the 2011 SXSW Interactive Festival. Bar onsite. This is the second of two Blacks in Technology events at SXSW 2011. The other event occurs from 6:00-8:00 pm on Friday evening March 11 at the George Washington Carver Museum and Cultural Center (1165 Angelina St). No badge is required to attend the March 11 event at Carver. For the March 12 event at the Driskill, you must have an Interactive, Gold or Platinum badge to attend.
event::tags Meet Up
11:00 AM
to 12:00 PM
Broadband Matters for Content Makers
7 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Laure Parsons, John Bergmayer
event::about The US has few ISP options and slow broadband speeds compared to most developed countries. The lack of competition is seen by many analysts as more significant to free internet than even "Net Neutrality" legislation can address. For independent content creators, there are specific concerns when ISPs are monopolized and aligned with large media companies. They may be shut out if ISPs pay royalties only to media conglomerates. What are the risks and what action can we take?
event::tags Core Conversation, #sxswbroadband
11:00 AM
to 12:00 PM
Cinematic Titles: From Conception to Reality
14 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Cassandra Del Viscio, Johnna MacArthur, Ian Cheney
event::about This workshop takes a film title sequence to pieces and explores the different parts of the process that brought it to the big screen, from conception to realization.
event::tags Workshop
11:00 AM
to 12:00 PM
Community Engagement Strategies: Rational Debate or Herding Cats?
85 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Drew Curtis, Kelly McBride, Erik Martin, Tucker Max
event::about The promise of social communities on legacy media websites seemed bright at first. Ideally, communities on media websites inform journalists, have reasoned debate on issues, and add to the value of content on media websites. Or at least that's what was supposed to happen. Most legacy media companies have comments and communities, and many are let's just say less than accommodating to reasoned debate. We all know what I mean by that. How did this happen? Is it fixable? Should it be fixed? What are others doing to combat these problems? How does this conflict with first amendment values? On the other hand, many website communities exist without these problems. How did they manage to come into being? How do they stay civil? How do they continue to actually live up to the promise of informing journalism, having reasoned debate, and adding to content value? This panel will explore methods sites use to deal with nutjobs as well as how to encourage and reward productive members in the community.
event::tags Workshop
11:00 AM
to 12:00 PM
Drawing Back the Curtains on CSS Implementation
135 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
event::about In this session, representatives from major browser vendors including Chrome, Microsoft, Opera and the W3C will pull back the curtain revealing some of the challenges with implementation and interoperability. The goal is to have designers and developers get a glimpse into how CSS has struggled and finally gained its footing as the presentation layer in everything we do for the Web.
11:00 AM
to 12:00 PM
Flattr w/Thingiverse, Readability, Demotix: Rewarding Creators and Crowdfunding
24 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
event::about Join Flattr and our friends from Thingiverse, Readability and Demotix as we discuss rewarding creators and crowdfunding online. All of our teams are striving to enable users and participants to share their money and pay for content that's worth paying for online -- and in some cases IRL/offline too.
event::tags Panel, #FlattrSXSW
11:00 AM
to 12:00 PM
Global Citizenship = World Peace?
28 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Lovisa Williams
event::about The world is quickly becoming smaller and we are becoming more dependent upon each other for every day things in life. We are receiving ideas and information faster than ever before. We consume goods from around the world on a daily basis. We no longer live in a world where we are isolated from the problems and perhaps the opportunities of others. Global Citizenship is about recognizing we are not just citizens of our respective countries, but also to a larger global ecosystem. What does this mean now? What will it mean in the future? How do we need to adapt to these changes? What role does technology play in this? Who should be concerned with the idea of global citizens? Could there really be a possibility we could achieve world peace through grassroots efforts like this?
11:00 AM
to 12:00 PM
Hadoop Meet Up
4 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Michelle Greer
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in Hadoop. Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
How the USPS Should Implement Social Media
31 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Amber Hutchins, Dara Quackenbush
event::about If there is one organization that should embrace social media, it's the United States Post Office. Instead, the USPS ignores social media, actively shunning it. In this session, the presenters looks at the USPS, offering suggestions how it, and other resistant organizations, can and should implement social media. In this day and age, it's difficult to imagine any organization, much less one with 596,000 employees and revenues of $68 billion, not having a social media strategy. Yet the United States Post Office does not have a social media strategy. There is no Facebook page, no Twitter account. It doesn't engage with customers or listen and try to fix complaints. To inform people of the upcoming proposed postage increase, the USPS used only traditional media. Creating buy-in for social media can be a difficult task. Like the Post Office, your company might be resistant to change or not see the value in social media. In this session the presenters will look at the USPS, examine why it may not be embracing social media, and outline a plan for the Post Office if it did want to start a social media program.
event::tags Dual
11:00 AM
to 12:00 PM
I've Never Met My Coworkers: Running International Teams
66 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Jason Lengstorf, Thomas Sturge
event::about I work with four other guys, and I've never met any of them. In fact, none of them live within 1000 miles of me. However, we manage to work together on 5-10 simultaneous projects and my business is up 300% from last year. Building a team to help you with sub-contracting is easier than you might think. I'll tell you how I took Copter Labs from a one-man (severely overworked) effort to a five-man collective in less than three months while continuing to increase my company's gross income and my own take-home pay, as well as freeing up hours of my own time to enjoy life.
11:00 AM
to 12:00 PM
Inclusive Mobility - Making Mobile Apps Accessible
49 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Becky Gibson
event::about That smartphone in our pocket has the power open up new worlds for people of all abilities in all environments. Whether you are visually impaired or just can't see or access the screen at the moment, turn on voice commands and your access is complete! Location services and navigation guide you in daily living or on great new adventures. Come find out what the state of accessibility is for the latest mobile devices. Learn how you can create mobile apps and mobile websites that are compelling AND usable by all audiences!
event::tags Core Conversation, #a11y2go
11:00 AM
to 12:00 PM
Intrigue Me: Writing Compelling Content
118 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Stephanie Hay
event::about Although the web as a medium - and the web industry in general - promotes a somewhat informal community culture, its standards are absolute. Competition continues to evolve our definition of "exceptional" in order to efficiently separate the pioneers from the posers. But when it comes to content, are the boundaries still too informal? Have we been so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we're apathetic to (correctly) adding a space between "log" and "in". I say, no way Jose (The question is, do you? And who is Jose, anyway?) Since designers and developers have been busy creating intensely standards-based work, it's understandable that they haven't necessarily kept sharp on their written word. But without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide: am I intrigued enough to *do* something? In this session, I'll discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game -- whether they're aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.
event::tags Solo, #intrigued
11:00 AM
to 12:00 PM
Let's Hook Up: Brands, Celebs, and Non-profits
42 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Paul Rieckhoff, Katie VanLangen, Chris Brewer
event::about Ever wonder how your favorite celebrity became a spokesperson for a national brand? Why your beer of choice is supporting veterans? How your home team chooses the charities that they support? It takes more than a one-night-stand to make these relationships worthwhile. It takes dates, flirting, compromise and commitment. Most importantly, it takes shared goals and vision. We'll show you how Iraq and Afghanistan Veterans of America (IAVA), a national non-profit, non-partisan group supporting our nation's newest generation of veterans has established a multi-year partnership with Miller High Life, the San Diego Padres, and celebrities that support their mission. Together, they are literally changing lives through a program that will give up to $1 million in experiences to veterans. In a world where everyone is online and new technology, websites and companies are cropping up everyday, brand loyalty is difficult to maintain. It is critical for brands to ally with the organizations and people that support their ideals, and give their audiences a reason to believe their messaging.
event::tags Panel, #LetsHookUp
11:00 AM
to 12:00 PM
Life After Y Combinator
77 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Dane Hurtubise, Brian Chesky, Drew Houston, Jessica Mah
event::about Programs like Y Combinator have garnered much attention in the media. Many of the startups are highlighted and critiqued upon launch, but how do these programs fare over time? What lessons have graduates of Y Combinator learned in a post-Y Combinator world? How do they turn ideas into real businesses?
event::tags Panel, #lifeafteryc
11:00 AM
to 12:00 PM
Marketing in the Moment
63 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Rob Garner
event::about While brands have become increasingly networked, they fail to maintain the fluidity and agility of the average user, many major brands are at risk at failing in their marketing efforts, or succumbing to more agile competitor. This session lays out the new marketing landscape, and demonstrates how brands will need to reinvent themselves.
event::tags Core Conversation, #MKTGmoment
11:00 AM
to 12:00 PM
Marketing Lessons from the Grateful Dead
59 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Brian Halligan, David Meerman Scott
event::about What can internet marketers learn from cultural icon and American jam band, the Grateful Dead? The Grateful Dead is a great case study in contrarian marketing. Their marketing innovations spurred from doing the opposite of what other bands (and record labels) were doing at that time. Starting in the internet-free 1960s, the Grateful Dead pioneered social media and inbound marketing concepts that businesses of all industries still use today. Ahead of their time, they believed in "freemium" content and created a huge network of people who recorded and traded tapes. They focused on cultivating a dedicated and vocal community that drove millions of fans to the band's live shows for over thirty years, generating hundreds of millions of dollars in revenue. Today's companies using social media can still learn from their success.
event::tags Book Reading
11:00 AM
to 12:00 PM
Mentors - Legal
1 schedule::attendees
Location
Austin Convention Center, Room 11AB
event::about There are countless legal pitfalls inherent in the world of film and video. Meet one on one with legal specialists for invaluable information to save you from costly problems in the future. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
11:00 AM
to 12:00 PM
Motion Paintings, Visual Storytelling and Deaf Film
9 schedule::attendees
Location
Austin Convention Center, Room 15
Speaker Robyn Girard
event::about Visual storytelling is an essential component of what it means to be part of the Deaf culture- without it; there would be no culture. As part of this presentation, we will explore a purely visual world through the juxtaposition of film, visual language, Deaf culture and vivid imagery. We will navigate Deaf film history, media stereotypes, visual storytelling, and discuss an ongoing project that functions as a portal, transporting viewers into a world that is often experienced through a visual, Deaf-based perspective. Instead of relying solely on invisible languages encoded in audio wavelengths, we communicate using a formal system of visual and tactile signs; through physical gestures, written languages, facial expressions and body language; through nuances, subtleties and exaggerations. Our thoughts are cinematic in the fullest sense possible. They are animated; they swim through the air. We illustrate stories. We paint with our fingers. Our “motion paintings” define the Deaf experience. An anthology of short stories that identify, magnify and dissect elements of the deaf experience, “101 Things that Unite and Divide” strips Deaf culture of its otherworld-ness by introducing audiences to our motion paintings. For SXSW participants, the Deaf world will no longer be a strange, humming world of flying fingers or visual noise; it will become an accessible, vivid, pulsating world in itself, larger than life.
event::tags Content
11:00 AM
to 12:00 PM
Photographer Meet Up
16 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Kris Krug
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in photography. Cash bar onsite.
11:00 AM
to 12:00 PM
Re-Thinking Public TV: The WORLD Channel
16 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker Kavita Pillay, Robert Lyons, Christopher Hastings
event::about What if you took a national digital public TV channel, re-focused it on a younger, more diverse demographic (median age 36), created an open source, media-rich web presence to feed it, and invited anyone with public media content to play (including creative types without transmitters). You’d see strong growth, a batch of exciting new talents, boundaries erased between radio and TV, and some innovative technical breakthroughs. Two key participants in shaping and running this project will share the ideas, the successes, the challenges and some hard-won wisdom from one of public media’s most promising new ventures. WORLD was first created in 2007 as a 24 hour digital non-fiction, news and documentary channel for Public TV stations: a partnership of WGBH, American Public Television and WNET, funded by the Corporation for Public Broadcasting. Then, in July of 2010, these partners launched a highly focused but ambitious re-thinking of the project, aiming to reach and engage a much broader audience and younger demographic across multiple platforms. Bob Lyons, the Director of New Media for Radio and TV at WGBH, oversees the project’s online platform, and Kavita Pillay, an independent film maker, was drafted as Managing Editor and chief editorial muse of the web presence. In this session they’ll share the strategy, research, surprising discoveries (good and bad), and inspiring content examples. Public media-minded content creators are most welcome.
event::tags Dual
11:00 AM
to 12:00 PM
Seed & Feed: How to Cultivate Self-Organizing Communities
45 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Peter Chislett, Tony Bacigalupo
event::about "Use the internet to get off the internet!" says Scott Heiferman, CEO of Meetup. Today's tools are giving people more and more ways to connect offline and form communities around shared interests and needs. In this talk, we'll discuss how to use that power to foster world-changing effects. The process starts small, with only you. Then you find a conspirator. Then you develop a core group. Then the group grows. At each step along the way, you refine the culture and build something that everyone is a part of. This is going to be a highly discussion-oriented and participatory session, inviting attendees to share their stories and discuss lessons learned. Let's build amazing communities together!
event::tags Core Conversation, #seednfeed
11:00 AM
to 12:00 PM
Social Shopping: The Future of Selling Stuff Online
116 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
event::about Markets are conversations. As the web continues its neverending voyage toward Social, indie merchants must learn to engage and interact with their existing and future customers in new ways. The era of Social Shopping has begun, so get the info you need to stay ahead of the curve. Learn how to take advantage of the social web to help your indie business make more sales, connect with your community, and build devoted followers around the world. Perfect for small business owners, artists, crafters, musicians, authors and anyone else with something to sell.
event::tags Solo, #getcrafty
11:00 AM
to 12:00 PM
Startup America: Reducing Barriers
26 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Todd Park, Aneesh Chopra, Ronnie Chatterji, Sean Greene, Scott Case
event::about Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.
event::tags Panel
11:00 AM
to 12:00 PM
Staying Alive: Can Indie iPhone Game Development Survive?
29 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about Now entering its fourth year of game development, the AppStore has evolved from an indie gold mine to a competitive and overcrowded marketplace. How can an indie developer adapt? Come listen to a group of indie iPhone developers tell their tales of successes and failures. What makes some developers close up shop vs. what makes some developers prosper (and others hang on by the skin of their teeth)? The panel members consist of content creators, engineers, business specialists and members who wear all those hats at once. Their companies range from a team of one to a team of many. What strategies have worked and allowed them to survive and what strategies have failed? We will discuss the process from development to market. The panel will touch on developmental tips and tricks and promotional ideas. Finally, we will discuss where we see the future of indie development going through the iPad and beyond.
event::tags Panel, #StayingAlive
11:00 AM
to 12:00 PM
Straight From the Source (Code)
37 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Eric Vespe, Duncan Jones, Jake Gyllenhaal, Michelle Monaghan
event::about Join visionary director Duncan Jones and the cast of the SXSW opening night film as they navigate parallel universes, alternate realities and mind-bending explosions. Jones will be joined by cast members Jake Gyllenhaal and Michelle Monaghan as they answer all of your questions about the making of Source Code his highly anticipated follow up to Moon.
event::tags Case Study
11:00 AM
to 12:00 PM
SXSW Newcomer / Veteran Meet Up
14 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Sarah Garcia
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up
11:00 AM
to 12:00 PM
SXSW ScreenBurn Game Developer Meet Up Sponsored by GameGround.com
10 schedule::attendees
Location
Austin Convention Center, 1
eventtype Panel, Interactive
event::about The SXSW ScreenBurn Game Developer’s Meet Up is a three-day track dedicated to help video game industry professionals do business with other industries at SXSW. Kick off the opening day of the SXSW ScreenBurn Game Developer Meet Up by connecting with top-notch video game industry over complementary beer!
event::tags ScreenBurn
11:00 AM
to 12:00 PM
The Elevation of Black Women in New Media
12 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
event::about The “Elevation of Black Women in New Media” panel will consist of 4-5 successful web entrepreneurs coming together to help new media websites and/or blogs targeted to women of color help take their blog/website to the next level. Over the last three years thousands of blogs and websites have launched that are ran by black women of all ages and backgrounds – covering topics that range from technology to fashion. Though all of the websites/blogs seem to have had some increase in traffic and garnered some acknowledgement – most do not have the skills, resources or proper knowledge to take their site to the next level. Currently there has not been one black blog/website ran by and for black women that has been VC or Angel funded and the most common reasons potential investors state are 1) the quality of site design and content, 2) lack of traffic, 3) a clear editorial/marketing strategy and 4) failure to have more than one successful revenue stream or lack of revenue stream altogether. Potential investors also claim that our demo does not have any spending power to truly make a return on their investment - which is completely untrue. This panel will not concentrate on funding and/or advertising - though it will discuss - but will give attendees the opportunity to hear successful tools, tactics, how-to's – (such as why moving from a “blogspot.com” or “wordpress.com” site to their own domain is a must to grow), resources, lessons learned and guidance on how to get off the discouraging wheel most black women on the web continue to run on.
11:00 AM
to 12:00 PM
The Impact of Social Media Tools in Mexico
19 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
event::about This panel provides a unique perspective to the development and impact of social media tools in Mexico today. This panel features journalists and scholars from Mexico who will discuss how social media tools are being used in news organizations. In addition, they will discuss how Mexican citizens are using Twitter as a way to respond the lack of information in the newspapers that are under threat of drug traffickers. As news organizations have been forced to practice self-censorship after so many assassinations and kidnappings of journalists, citizens and even journalists have been using social media as the last resort to spread the news. In addition, Twitter has been used by the local Mexican government to inform the citizenry about dangerous areas because of drug trafficking. The journalists and scholars in this panel will discuss their own experience and use of social media, but also how society is using it.
event::tags Panel, #SocialMediaMX
11:00 AM
to 12:00 PM
The Last Broadcast: Entertainment is Social - What's Next?
47 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
event::about Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership. As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape? This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment.
event::tags Interactive Crossover
11:00 AM
to 12:00 PM
The Last Broadcast: Entertainment is Social – What’s Next?
19 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
event::about Once upon a time there was traditional entertainment. And there was the Internet. Traditional entertainment was aimed at pleasing the masses with neutral programming, or incendiary programming if it was a sweeps week. The Internet was shaped by the masses creating their own content – a heavy use of irony captured on shaky flip cams. Until recently, they stayed in their respective corners, occasionally duking it out over rights and ownership. As new technologies are introduced and our devices are getting smarter, more mobile, television and the Internet need to play nice. So what will come of this new allegiance? Will television and movies shift their focus to user-created content? Will LA executives check Twitalyzer before Nielsen? Will the Internet be able to maintain its Wild West ways or will content creators need to act more like Hollywood moguls with legions of lawyers and lunch meetings? And most importantly how can the rest of us take advantage of the burgeoning opportunities of this new media landscape? This panel will be a discussion of the future of new media and entertainment by top-thinkers in all affected industries, from computer chip makers to the guy selling TV’s to regular folks. Each panelist will bring real-world examples and a vision of the future of entertainment. This session is sponsored by Intel.
event::tags Panel, #FutureCast
11:00 AM
to 12:00 PM
The Lean Startup: King of the Apps Showdown
39 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Robert Scoble, Eric Ries, Bill Boebel, Stacey Higginbotham
event::about Join Robert Scoble, Eric Ries, Dave McClure, Bill Boebel, and Stacey Higginbotham for a startup challenge. Play judge and vote for your favorite startup alongside Scoble and crew. The winner gets 10k in cash and prizes, provided by Rackspace. This session is sponsored by 500 Start Ups.
event::tags Solo
11:00 AM
to 12:00 PM
The New Sharing Economy
53 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Dori Graff, John Zimmer, Kim Gaskins, Neal Gorenflo, Punsri Abeywickrema
event::about Not too long ago, we got Zipcar, eBay, and Netflix. We got Prosper and Kiva and Kickstarter. What do they have in common? They ask people to share in one way or another. These days, sharing is an industry thanks largely to new technology. And it's critical to the environment, the economy, and the way we live together as a society. It's also an industry that we don't know much about yet. In 2010, Latitude Research and Shareable Magazine conducted the first-ever comprehensive sharing industry to establish benchmarks for awareness and adoption of existing sharing services, as well as sharing attitudes and behaviors relating to everything from information to food to transportation to workspace to travel accommodations. The study also sought to understand the new "psychology of sharing". What are the perceived benefits of sharing? What motivates someone to try sharing initially? What are the barriers to sharing, and how do we overcome them? Looking to the future, the study was able to answer what user demands exist, but aren't yet being met, in this new economy of sharing?
event::tags Panel, #Shareable
11:00 AM
to 12:00 PM
The Self-Publishing Novelist: Report from the Trenches
33 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker John Sundman, Carolyn McCray, Jane Friedman, Nicole Galland
event::about We've been hearing for a while that new technologies for authoring, designing, printing, publishing, marketing, distributing and consuming books will disrupt the traditional book publishing business model and empower the everyman self-publisher. The combined effect of new technologies will supposedly blast open the floodgates that have been simultaneously protecting readers from hordes of hack writers and arbitrarily keeping down literary geniuses whose works don't fit into obvious conventional pigeonholes. With Print-On-Demand technology for paper books, with distribution channels such as Amazon and the Apple Store to connect book sellers with book buyers, with devices like the Kindle, iPad and Nook for readers to consume books anywhere, it has become fashionable to say that writers no longer need publishing houses, that the poisonous stigma attached to self-published books is losing its venom. But is it true? Self-publishing is not the walk in the park that some would have you believe. This panel brings together four writers who are explicitly concerned with the novel/novella form. We're not merely self-publishing writers, we're self-publishing novelists. We are custodians of an art form that is under threat by the very technologies that open the marketplace to anybody at all who claims that their manuscript is a novel. How shall novelists and the novel itself survive?
event::tags Panel, #futureofnovel
11:00 AM
to 12:00 PM
The Why & How of Decentralized Web Identity
54 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Blaine Cook, Ben Werdmuller, Christian Sandvig
event::about The big players in social networking are setting a plodding pace of innovation. New startups, keen to offer useful and exciting new means of communication, have migrated wholesale to platform-based approaches. Constrained by what it means to be boxed into 140 characters or Facebook's vision of a lifestream, we're left without a compelling view of what "social" means on the web. It's time to take back our identities, and with it the web. We'll discuss examples of how the web is more Awesome when people are a part of it (and not just a layer on top of a few companies' databases). We'll talk about what kinds of approaches make sense in this new world (and which don't), and discuss some successes (and failures) that have happened along the way. Parts of this discussion will be technical; you can't build the web without some HTML, and we can't build a social web without getting our hands dirty. However, tech is boring. You can always look up how to do something - knowing why you want to do something is the hard part. We're going to look beyond the modern gold rush, and talk about ideas that have lasting value for content providers, producers, and consumers, and why you should care.
event::tags Panel, #addressing
11:00 AM
to 12:00 PM
To Reply or Not to Reply? Facebook Conversations
83 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Jeannette Arrowood
event::about Lots of businesses are on Facebook, but not all businesses should be, and some aren't engaging with their customers. At all. Is that wise? What are the reasons to reply on Facebook? We'll be talking about brands that are actively engaging in conversation on Facebook. We'll talk about the ones that are getting it right, and we'll talk about the ones that are getting it wrong. And we'll talk about why. And what's the best way to manage that relationship? We'll be focusing, for a portion of the conversation, on Facebook for small business. Which can be very different than using Facebook as a large corporation.
event::tags Core Conversation, #FBReplyOrNot
11:00 AM
to 12:00 PM
Using Twitter to Improve College Student Engagement
49 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Rey Junco
event::about While faculty and staff at higher education institutions have experimented with the use of social media, there has not been a concerted effort to integrate these technologies in educationally-relevant ways. Emerging research in the field of social media, student engagement, and success shows that there are specific ways that these technologies can be used to improve educational outcomes. This presentation will focus on reviewing and translating research on the effects of Twitter on college students into effective and engaging educational practices. Background research on the psychological construct of engagement will be provided and will be linked to engagement in online social spaces. In addition to presenting cutting-edge research on how to create engaging and engaged communities, the presenter will review specific ways that Twitter can be used in the classroom and the co-curriculum. The presenter will discuss how academicians can hack existing technologies, specifically Twitter, for educational good and will present the results of his latest research on the effects of Twitter on student engagement and grades.
event::tags Solo, #twesearch
11:00 AM
to 12:00 PM
We Are Browncoats: Leveraging Fan Communities for Charity
16 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Michael Dougherty, Steven Fisher
event::about “One Film, Five Charities and No Sleep” is another great title for this panel discussing Browncoats: Redemption, the independent film based in the world of Firefly/Serenity created by Joss Whedon (Buffy, Angel, Dollhouse, Dr. Horrible). The mission of the project is two-fold: create a new film making model and raise over $500,000 for five charities supported by the cast and creator of the original TV and movie. There is a desire for many to make films and for others to do charitable works. The creative team of the film project Browncoats: Redemption have found a way to leverage a passionate and dedicated community to call for volunteers, build a community, promote a film, and raise tons of money for charity. Over the last two years 160+ volunteers, many with no film industry experience, have filled 200+ roles in different phases of the project. The thing that ties them all together is that they are fans of Firefly. They are Browncoats. The film’s creators will discuss the project along with how they leveraged online media distribution models and social media tools to build the community, recruit volunteers from all over the country to be a part of the production, and most important, grow the audience and momentum in preparation for the film’s release.
event::tags Dual
11:00 AM
to 12:00 PM
What Comic Books Can Teach Mobile Application Designers
60 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Anjuan Simmons
event::about Mobile application design is a conversation that allows the developer to speak to the user. While manuals are able to guide this conversation, nothing is more immediate and enduring than the user interface of the application itself. The small size of mobile device screens requires developers to create user interfaces that communicate to users in ways that are concise yet easy to understand. The comic book medium offers many design standards that mobile application developers can use to improve the effectiveness of their graphical user interface designs. Comic books have evolved through the years to maximize their ability to tell a story while confined to two dimensional static images. Comic book legend Will Eisner published “Comics and Sequential Art” in 1985 in order to document his mastery of using graphics to tell a story. This presentation will explore the design principles Eisner shared in his landmark book and specifically apply them to mobile application design. Scott McCloud’s book “Understanding Comics”, which built on top of the foundation laid by Eisner, will also be covered as well as McCloud’s later work “Reinventing Comics”. Film makers have used comic books as the blueprint for blockbuster movies like “Spider Man” and “Batman Returns”. The comic book medium can provide a blueprint for blockbuster mobile applications as well. When attendees leave this session, they will know how to throw some Eisner onto their mobile application designs!
event::tags Solo, #sxswEisner
11:00 AM
to 12:00 PM
Who Are You And Why Should I Care?
37 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Cathy Brooks, Ellen Mcgirt
event::about Reputation. Authenticity. Transparency. Integrity. Amidst all the corporate scampering to ensure uniformity of “message” across all media platforms, one critical piece often is left out. The individuals. The old adage of their being no “I” in team, neglects to remember that there is, however, a “me”. In forgetting to connect each individual within an organization with its efforts, generally the whole venture will fail. This session tackles the question of why your personal story matters, and how to integrate your personal motivation into your everyday business life to achieve maximum success.
event::tags Core Conversation
11:00 AM
to 12:00 PM
Why Mexico Will Change Your LIfe
17 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker Gary Hoover
event::about Most Americans are not aware of the impact that the future of Mexico will have on the future of the United States. We too often perceive it as only a beach destination, and a dangerous, scary one at that. Much the same can be said about the rest of Latin America. Understanding Mexico is the gateway to understanding the balance of the Western Hemisphere. Political and economic journalists are absorbed with China, India, Afghanistan, and Iraq. But over the next 50-100 years, the people and businesses of the United States will be as affected by what happens in Mexico and Latin America as they will be by events on the other side of the globe. Likely more affected. The immigration debates on cable news are symptomatic, failing to probe political, cultural, and demographic realities. Latin America’s 500+ million people may have a very exciting future. How that future unfolds is at least in part up to us “Norte” Americans. In order to achieve the most prosperous and peaceful possible shared future, we need a deeper understanding of the people, culture, and geography of Mexico and Latin America. In my fast-paced presentation, I will hit upon key Mexican and Latin data and trends which will likely shape the future of the United States, focusing on Mexico as a first step in understanding. I will allow 15 minutes for questions and answers.
event::tags Solo
11:00 AM
to 12:00 PM
Why Visualizing Government Data Makes Taxpayers Happy
51 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Jeremiah Akin, Michael Castellon
event::about The expectation of transparency is creating demand for government agencies to develop new ways to communicate complex data and trends to the public in easy-to-access and easy-to-understand formats. Some agencies are turning to Google Maps and KML data to visualize raw information online and on mobile devices. Delivering data in more easily understandable formats not only boosts trust and confidence between government agencies and their publics, but also streamlines workloads among Data, Web, Editorial, and Customer Service teams. The Texas Comptroller is the state’s chief revenue officer, tax collector, and treasurer. The agency uses public-facing maps to communicate data and economic trends across the state, editorial coverage, and to promote initiatives such as its Unclaimed Property initiative, which works to reunite taxpayers with about $2 billion in unclaimed money and property. This discussion will focus on how agencies and other organizations can use free or inexpensive tools to deliver data to the public in both traditional online formats and mobile platforms, and how workflows can be arranged so that data visualization can be managed and administered by non-technical staff. We will also discuss how maps can be used internally to enhance strategic efforts.
event::tags Dual, #VisualGov
11:00 AM
to 12:00 PM
You CAN Get There from Here: SXSWIA Navigation
10 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Eric Young, Ewan Spence
event::about For the myriad new comers to SXSW and Austin this will present an overview of the downtown area, including how to find an address (East vs. West 6th street), transportation options including party shuttles, hotel shuttles, buses, cabs, and good old fashioned walking. You will learn where all the party lounges are, how to get to them, and also noted restaurants in the area.
event::tags Core Conversation
11:00 AM
to 12:00 PM
Your Mom Has an iPad: Designing for Boomers
118 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker John McRee
event::about It’s a cultural phenomenon that most of us didn’t see coming: baby boomers are taking over Facebook, while the millenials are abandoning it like crazy because it is so last year. After all, what 20-something wants his mom to see his status update about last night’s party? This example signifies a trend in technology overall: the assumed late adopters are now joining early adopters as technology becomes increasingly easy and fun to use. Devices such as the Wii and the iPad have overwhelmingly been adopted by the older and less technologically savvy crowd. The trend has significant design implications. As we’re designing for emergent devices, we need to be very aware that we’re definitely not designing for ourselves. User research will become even more critical, with particular attention paid to the more mature crowd as they have different needs from other generations. Security, privacy and ease of use are key attributes for this audience that we may have overlooked, thinking we were designing for younger users. During this session, John will discuss specific case studies of companies that saw the benefits of conducting the necessary user research to understand the needs, goals and motivations of the boomer crowd as well as specific design techniques that appeal to a more mature audience. In addition, he’ll also explore whether there is one, common design language that speaks to the needs of multiple generations.
event::tags Solo
11:00 AM
to 4:00 PM
Fast Company Grill
71 schedule::attendees
Location
Moonshine Grill
eventtype Unofficial Party
event::about
Join us for lunch, cocktails and interactive fun.
11:00 AM
to 12:00 PM
Hair o' the Dog
42 schedule::attendees
Location
Stubb's
eventtype Unofficial Party
event::about
The Gist crew is heading to Austin and to get the day started, the drinks are on us. Bloody Mary's or coffee, it's up to you. We are bringing energy and some great people so we hope to meet you there!
Come hang out for a while, get your day started right and talk tech with folks from the Seattle (or anywhere) tech scene.
Website www.stubbsaustin.com/
11:00 AM
to 3:30 PM
PSFK SALON AUSTIN: Future of Mobile Marketing
73 schedule::attendees
Location
Driskill Hotel
eventtype Unofficial Party
event::about
PSFK is the go to source for new ideas for creative business. Our events bring to life the discussion that takes place everyday on our site with a focus on particular areas of innovation.
For the PSFK SALON AUSTIN held at the Driskill Hotel during SXSW, we will bring together leading thinkers in mobile marketing together with experts featured in PSFK's Future of Mobile Tagging report.
Marketers are using mobile technology to enhance consumer engagement at each stage of the traditional purchase path, impacting how shoppers move through it and sometimes transforming what the path looks like entirely. As part of this this event, PSFK will discuss with key experts themes that are emerging around the use of mobile tags and other innovations in mobile marketing.
Website http://psfk-sxsw.eventbrite.com/
11:00 AM
to 12:00 PM
Squarespace Foodtruck Extravaganza
148 schedule::attendees
Location
5th and Neches
eventtype Unofficial Party
event::about
Come and visit us at the Squarespace Food Truck! We've teamed up with four of the hottest local street food vendors to bring you some tasty deliciousness each day of SXSWi. We'll be parked over at 5th & Neches (one short block from the convention center), and will be serving from 11am on March 11, 12, 13 and 14th.
March 12 - Gordough's
- FLYING PIG - Bacon with Maple Syrup Icing
- BLACK OUT - Brownie Batter, Fudge Icing & Chocolate Covered Brownie Bits
- BOSS HOG - Potato Salad, Chopped BBQ, with Honey BBQ Sauce
11:10 AM
to 12:10 PM
Josh Clark
4 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Josh Clark will be stopping by the SX Bookstore to meet registrants and sign copies of his latest book, Tapworthy: Designing Great iPhone Apps.
event::tags Bookstore Appearance, #sxbookstore
11:15 AM
to 12:19 PM
11:15 AM
to 11:20 AM
11:15 AM
to 12:15 PM
The Next Rocket Scientist: You
29 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Nicholas Skytland
event::about For over half a century, NASA has inspired people across the world to look to the heavens and wonder what secrets are hidden within the cosmos. Solving those mysteries has long been the domain of lab-coat wearing scientists in government agencies and universities. However, with the advent of the internet, social web, and open source data, it has become possible for anyone to make scientific discoveries about our universe. Find out how you can actively contribute to space exploration and how the collective power of the internet is enabling the future of scientific research.
11:20 AM
to 12:20 PM
Brian Halligan
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about David Meerman Scott and Brian Halligan will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History.
event::tags Bookstore Appearance, #sxbookstore
11:20 AM
to 12:20 PM
David Meerman Scott
5 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about David Meerman Scott and Brian Halligan will be stopping by the SX Bookstore to greet registrants and sign copies of their book, Marketing Lessons from the Grateful Dead: What Every Business Can Learn From the Most Iconic Band in History.
event::tags Bookstore Appearance, #sxbookstore
11:30 AM
to 11:44 AM
11:30 AM
to 1:04 PM
11:30 AM
to 11:42 AM
11:30 AM
to 11:45 AM
11:30 AM
to 11:49 AM
11:30 AM
to 11:34 AM
11:30 AM
to 11:42 AM
11:30 AM
to 11:38 AM
11:30 AM
to 11:40 AM
11:30 AM
to 12:30 PM
Content Rules
89 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Ann Handley, CC Chapman
event::about How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working? Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity. Authors C.C. Chapman & Ann Handley have now written the book on the topic called Content Rules. They will read from the book and discuss why content is so critical to everyone and anyone. More than just a book reading. A high energy, inspirational and helpful session to answer your questions about content.
event::tags Book Reading, #ContentRules
11:30 AM
to 12:30 PM
What The Government Can Learn From Amazon
39 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Adria Richards
event::about Have you ever bought something on Amazon and wondered, "Why isn't buying a passport as easy as this?" With over 300 million people in the United States, there is certainly room for improvement how their lives are recorded, updated and exchanged. If the Arpanet was created to provide a centralized, communications network, why are we not taking advantage of this access to lower costs and reduce data errors? Amazon processes, ships, and delivers packages all over the world and can now predict delivery within 12 hours of ordering. Why does your driver’s license take two weeks? We will explore what advances in digital data records and key benefits including: savings on redundant data entry and mistakes, less identity theft and fraud, rewarding efficiency and creating social benchmarks. The other side of this data coin includes managing expectations, privacy, security and opt-out from such programs. RFID’s in passports, pets and popcorn seem like the stuff of science fiction. GPS location tracking in cell phones are common place and you can throw a device into your kid’s backpack for peace of mind they made it to school. With over 170 million smartphones sold in 2009, there is clear evidence people are eager to manage their lives on the go and personal records maintained by the government is a great starting point.
11:30 AM
to 12:30 PM
FreshBooks 2,000,000 User Party
100 schedule::attendees
Location
West Tent, Brush Square Park
eventtype Party, Interactive
event::about Its FreshBooks' 7 Birthday and we're celebrating our 2,000,000th customer. Come hang out with clowns, mimes and grab some ice cream.
event::tags Party
11:45 AM
to 12:45 PM
Reaching Hispanics Through Mobile - GobiernoUSA.gov's Experience
18 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Laura Godfrey
event::about Hispanics are significantly more likely than non-Hispanic whites to use their phones to engage with their peers by accessing the Internet, sharing pictures and videos, sending messages, and using social networking sites. As the Hispanic population grows within the United States, these behaviors present new opportunities for the government to interact with people. Laura Godfrey's presentation will explain how GobiernoUSA.gov is reaching out to mobile-enabled Hispanics by building a mobile friendly version of the site.
event::tags Future15, #GobiernoMobile
11:50 AM
to 12:50 PM
C.C. Chapman and Ann Handley
20 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about C.C. Chapman and Ann Handley, co-authors of the recently published book Content Rules, will be stopping by the SX Bookstore to meet interested fans and sign copies of the book.
event::tags Bookstore Appearance, #sxbookstore
12:00 PM
to 1:30 PM
12:00 PM
to 1:00 PM
Open Government through Participation: Designing Successful Online Consultations
29 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Tim Bonnemann
event::about Public participation—the process of engaging citizens and stakeholders in collaborative problem solving and decision making—has been around for a few decades. Whether urban planning, participatory budgeting or environmental conflict resolution, the basic principles of designing and running effective consultations to gather citizen input or co-create policy solutions are, for the most part, well understood. The use of technology to support and enhance these participatory efforts, on the other hand, is still a fairly young and emerging discipline. While there have been many advancements in this area in recent years, the lessons learned still aren’t always readily available for practitioners. This fast-paced and interactive panel will explore what it takes to deliver successful online consultations. We’ll go over the basic processes involved, look at some of the typical challenges and how they can be addressed, and highlight innovative tools and projects from around the world. Technology, if applied properly, can greatly increase the opportunity for citizens to participate in the decisions that shape their future. With this session, we want to give anyone involved in delivering on this promise a solid head start.
event::tags Future15
12:00 PM
to 1:00 PM
Playstation Lounge
12 schedule::attendees
Location
Playstation Lounge
eventtype Panel, Interactive
event::about A venue for media, bloggers and select PlayStation fans to experience 2011 titles and technology.
event::tags ScreenBurn
12:00 PM
to 1:00 PM
SXSW ScreenBurn Arcade
32 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 2
eventtype Panel, Interactive
event::about The 2011 SXSW® ScreenBurn Arcade is where the latest video game industry announcements, product demos and exciting game tournaments happen. The three-day ScreenBurn Arcade is the space to showcase your company's latest developments to independent developers, publishers, consumers, digital media industry professionals, and internet trend-setters and taste-makers from all around the world who attend SXSW. Anyone can experience the FREE and open-to-the-public ScreenBurn Arcade, where industry and enthusiasts engage.
event::tags ScreenBurn
12:00 PM
to 1:00 PM
Austin KloutUp
60 schedule::attendees
Location
TBA
eventtype Party, Interactive
event::about Mingle with the Klout crew by the pool with drinks and tasty brunch / Tex Mex.
event::tags Party
12:00 PM
to 4:00 PM
Etsy: Awesome in Austin
183 schedule::attendees
Location
Venue 222
eventtype Unofficial Party
event::about
Put on your craftin' hat and join Etsy at Venue 222 for an afternoon of creative making. We'll teach you how to make cool gadget cozies for all your tech gear, do some button-making, screenprint, and give you a chance to upcycle your SXSW gift bag into something awesome and unique. Plus, come meet and chat with the Etsy team and stay afterwards for other fun surprises (and swag!).
Meet, chat, mingle, and make. We'll be at Venue 222 all weekend with more workshops, panels, parties, and more.
Website http://etsy.me/etsyaustin
12:00 PM
to 2:00 PM
IFC Crossroads House Wristband Pickup
120 schedule::attendees
Location
IFC Crossroads House
eventtype Unofficial Party
event::about Please be prepared to present photo ID when picking up your wristband.
12:15 PM
to 1:15 PM
Political Campaigns: Tech You See & Tech You Don't
30 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Mindy Finn
event::about You've likely read or heard about political candidates empowering voters with decentralized organizing tools, hosting Twitter or Facebook town hall meetings, or producing creative video that goes viral on YouTube. These are the sexy topics, and their use has moved beyond the geeks. What often gets missed in this conversation is a discussion of the truly geeky, less sexy (except at SXSW) technology we don't see: the behind-the-scenes tools government institutions and political organizations use to serve their constituencies and more effectively achieve their objectives. In this talk, we'll talk about both, with a focus on examples of those who are doing amazingly cool things in the present and what we can expect in the future
event::tags Future15
12:30 PM
to 1:30 PM
Android Developer Meet Up
14 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Kevin Purdy
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are android developers. Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Are Your Customers a Crowd or a Community?
102 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Thomas Knoll
event::about The word "community" is becoming so overused that it is beginning to lose its meaning. Many businesses apply that word to their customers without understanding the value of true community. But you are different. You understand there is a difference between fans and family. Let's get our hands dirty, explore these differences, and discover together how much potential there is in converting our customers from a crowd to a community.
event::tags Solo
12:30 PM
to 1:30 PM
Austin Technology Scene Meet Up
24 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Julie Huls
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in the Austin technology / new media scene. Central Texas executives who will be at the event include Isaac Barchas (Director, Austin Technology Incubator), Carrie Chitsey (CEO of 3seventy.com), Melissa Simpler (CEO of Affinegy), Gary Forni (CEO of Heatgenie), Justin Marston (CEO of Bluespace), Michael Breen (CEO of K Power), Steve Barcik (CEO of Firefly LED), David Smith (CEO of HBMG, Inc.), Barry Kahn (CEO of Qcue), Stuart Rench (CEO of ihiji), Nick Ducoff (CEO of InfoChimps), Russell Reeder (CEO of Libre Digital), Mark Kornegay (General Manager, Microsoft), David Altounian (CEO of Motion Computing), and Eric T. Hennenhoefer (CEO of Obsidian Software). Cash bar onsite.
12:30 PM
to 1:30 PM
AVAdventure: Digital, Handheld, User-defined Storytelling in Action
27 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Adam Stackhouse, Kelley Quinn
event::about Originating from the "Audio Adventure" series of 1693 Productions in Williamsburg, VA, this unique, one-time storytelling experience uses mobile video devices to take attendees on an interactive journey wherein they define their own narrative. The day of the event, users are sent a link to a hosted video file, instructed to download, and at a predetermined time, press play. As the story begins, users are given instructions, choices, and are introduced to characters creating a experience that is part movie, part concert, and part interactive fiction. The resulting sensation - caught within personal headphones - is compellingly solo and communal simultaneously, and in its miss-it-and-it's-gone temporary existence, distinctly uniting for the participants.
12:30 PM
to 1:30 PM
Barry Moltz
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Barry Moltz will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success.
event::tags Bookstore Appearance
12:30 PM
to 1:30 PM
Be Heard: How to Innovate At Big Companies
110 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker William Hertling, Gene Kim
event::about Don't quit your big company job just yet to go work for that sexy startup. At this panel, seasoned professionals give their tips on how to successfully drive innovative ideas inside big companies. Whether you want to add social media to your company's web presence, adopt hot new technology, or have the next big business idea, we'll tell you how to accomplish it, even in the face of management that still prints out their email.
event::tags Core Conversation, #hackthemachine
12:30 PM
to 1:30 PM
Benefits of Highly Responsive Community Engagement Strategy
42 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Christopher Baccus, Shawn McPike
event::about A highly engaged social media presence is essential to your social strategy. People fan and follow your brand and expect a timely response. Our approach at AT&T brings customer care, communications and marketing together not only from a content development perspective, but also to provide a rapid response. Our engagement is a key ingredient for improving brand perception, meeting customer needs, and assisting with information the community is seeking to understand our products and services better.
event::tags Core Conversation, #ATTSXSW
12:30 PM
to 1:30 PM
Bordering Incest: Turning Your Company into a Family
36 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
event::about I was employee number 8. I've watched this company grow to a record of 30 people in a little over two years. Through this process, we evolved in our hiring, striving to keep the company culture and our internal identity intact. This presentation is focused on keeping the original values and ideals of the founders, and growing into the type of company and culture that they dreamed of having in their early years.
event::tags Panel, #BorderingIncestSxSW
12:30 PM
to 1:30 PM
Brand Journalism: The Rise of Non-Fiction Advertising
87 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Bob Garfield, Brian Clark, David Eastman, Kyle Monson, Shiv Singh
event::about Hard to believe it's been 11 years since The Cluetrain Manifesto, and we're still doing the same f***ing panel. And we're still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic. Brand Journalism is a way to take those decade-old ideas and incorporate them into actual campaigns (we know, we've done it). The first step is to teach agencies and clients to think like publishers instead of marketers--it's not a new idea, but it's one that is rarely executed well. In this panel, Brand Journalism pioneers will share some of the secrets, successes, and obstacles of their award-winning campaigns.
12:30 PM
to 1:30 PM
Branded Entertainment Meet Up
16 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Gregory Kallenberg
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in branded entertainment. Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Cashing Out: Start-up Successes in Latin America
15 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Andes Barreto, Daniel Undurraga, Wenceslao Casares
event::about The Latin American startup scene is blowing up. From Guadalajara to Patagonia, there is an exponential growth of emerging technology ventures. What inspired this new growth set off this explosion? A few trail-blazing tech and new media start-ups that cashed out big time. Companies, such as Brazilian shopping comparison site Buscapé’s $374M acquisition by Naspers, and ClanDescuento.com’s acquisition by Groupon, have proven that the inspired a start-up wave in Latin America is alive an kicking. that's making investors and even the U.S. technology press take notice. In this panel, composed of some of Latin America’s top entrepreneurs, we’ll discuss the opportunities and challenges for startups in the region. The advent of cheap technology that has enabled technical innovation on a scale never seen before. The cultural shift away from the traditional Latin American hierarchical model towards a culture of entrepreneurship and innovation that has enabled this growth. The historical lack of venture capital being allocated to the consumer web or technology sector, and what’s changing now. How startups have adjusted to this reality by making their operations very lean and efficient and in some cases, aiming for and, in some cases, achieving their break even points quicker.
event::tags Panel, #sxswlatam
12:30 PM
to 1:30 PM
Chicken or the Egg? What Search Activity Conveys
45 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Vera H-C Chan, Brian Theodore
event::about When people have questions they turn to search engines for the answers. Search activity can tell some interesting trends – hottest new gadget, most popular travel destination, or whether it’s going to be a bad flu season. By digging deeper, this activity can be used in more compelling ways. For instance, it can be interpreted to foresee trends and develop news stories as billions of searches lend themselves to many narratives. Figuring out the “what-does-it-all-mean” goes beyond declaring the winner in an ever-changing popularity contest, or what’s on top of everyone’s mind day to day. What does the rise in apocalypse-related searches following natural disasters say about our modern society? Are the lookups following Tiger Woods’ story prurient, or are we repeating our ancient fascination with the morality tale? And can search activity project what the masses will decide, even before the masses know themselves? This session will discuss the predictive nature of search and whether search has the power to drive news. By analyzing what people are searching for, societal trends can be determined and some would go as far as to say that search trends can actually predict the future. Analyzing search trends helps us understand the impulses and processes of why people make their choices at that particular moment in time.
12:30 PM
to 1:30 PM
Collaboration Nation: How Side-Projects Can Keep You Relevant
91 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Noah Stokes, Phil Coffman
event::about Side projects are crucial to remaining relevant in our industry. The web is constantly changing—new conventions, techniques and technologies—and one of the best ways to keep up is to do something for the love of it. Side projects facilitate a unique blend of experimentation, creativity and play that arenʼt always possible during billable hours or client projects. Weʼll be grilling our panel to bring practical advice and a candid take on their past experiences. After all, getting the most out of a side project is easier said than done. Proper planning pays off when an exciting new idea and collaborative relationship collides with careers and family lives. Business and life-long friendships have been built upon rallying around tasks and ideas that donʼt always fit into the 9 to 5. We hope attendees leave with solid ideas and a heap of inspiration for starting their own side projects. A few things weʼll cover: • Planning and successfully launching a side project • Benefits of a side project? • How to manage collaborative relationships in terms of equity, roles and responsibilities • How can side projects make your employees more valuable • How to balance a side project with your career and family life
event::tags Core Conversation, #SideProjects
12:30 PM
to 1:30 PM
Coming of Age Social: Opportunity of Teens Online
51 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
event::about While controversy surrounds teenage behavior online, the fact is today's 13-17 year old audience has grown up in the midst of the social media evolution and represents the next big opportunity on the social web. Understanding the impact of the Web on their worldview, communication style and relationship expectations is to be determined, but the opportunities for social media innovators to identify ways to engage and monetize their unique behavior are countless. What's interesting is considering the use of many social media platforms by an audience largely not considered in their development. This panel will bring together a varied group of experts on social media, teenage culture, privacy and safety, entertainment and psychology to discuss the fascinating ways this generation is being shaped by the social web. The panel will discuss best practices at managing the audience as well as what's next with the industry's ability to not only appropriately engage and educate, but innovate for this audience's unique demands.
event::tags Panel, #comingofage
12:30 PM
to 1:30 PM
Communicating with Everyone: Improving Accessibility of Information Products
14 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Brenda Huettner
event::about This presentation will describe ways to ensure that different types of messages can be received by people with varying abilities. It will review both U.S. and international government regulations, and will point to freely available resources on the web and in print as appropriate. The United States Census Bureau estimates that 19% percent of the population has a disability of one kind or another. For people over age 65, this number leaps to 42%. Legislation (such as Section 508 and the Americans with Disability Act in the U.S., the European Union Charter of Fundamental Rights, and the Disability Discrimination Act in the United Kingdom) has helped to bring these numbers to the attention of both government agencies and commercial providers. It has become increasingly clear that information products need to be accessible to everyone, and that investing in accessibility is not just a government requirement, but that it also makes good financial sense.
event::tags Core Conversation, #info_a11y
12:30 PM
to 1:30 PM
Dear Miss Manners: the Social Web, WTF?
34 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Deborah Schultz, Deb Schultz
event::about The social web is now a teenager –awkward, arrogant, snarky, fearless, experimental and open. She is shaking things up and having a major impact on our culture, social dynamics and etiquette. What are the new social dynamics and cultural impacts of all these tools and technologies? This session will explore the emerging etiquette issues of our participatory hyper-connected world. What are the new rules? How are our relationships, culture and business assumptions changing? Do we understand the impact of this new relationship persistence? - Do I have to ask before I post a photo of a friend online? Who has editorial approval? - Am I required to respond to every inbound communication I receive or is “ignoring” an accepted response? - Where is the line between encouraging participation and being just plain annoying? What are you doing mucking up my activity stream? - What the heck is a “friend” anyway? How do we design, build and manage these new spaces? What are the new rules of the online commons and the associated appropriate etiquette? This participatory session will ask attendees to contribute their own real world examples and will lay out a new framework for a new social contract. It’s our job to decide what we want our web teenager to be when she is all grown-up.
12:30 PM
to 1:30 PM
Flash is Dead! Long Live Flash!
63 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Michael Fleet, Toby Miller, Elliot Chong
event::about Some love it, some hate it. Few technologies have had a more visceral response from developers and users alike than the Flash platform. From the Silverlight saga to the public slugfest between Apple and Adobe, each point of contention has left detractors saying that "this" will be the time that Flash dies. Will it ever stop crashing our browsers? Will it ever stop being a CPU hog? Can HTML5 finally kill Flash once and for all? Join us as we clear the FUD (Fear, Uncertainty and Doubt) around these and other points of contention that have driven so many heated forum rants and paginated comment threads.
event::tags Dual, #flashdebate
12:30 PM
to 1:30 PM
Flipboard: Game-Changer or Passing Fad?
101 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Mike McCue, Kara Swisher
event::about Time included Flipboard in its list of "The 50 Best Inventions of 2010” and Apple named Flipboard “iPad App of the Year.” Others have raised questions about the company’s relationships with publishers and ability to monetize the social magazine. Kara Swisher questions Flipboard's CEO Mike McCue on the intersection of publishing and social media, the future of web content and what the heck a social magazine is.
12:30 PM
to 1:30 PM
Guerrilla Research Methods
6 schedule::attendees
Location
Austin Convention Center, Ballroom G
12:30 PM
to 1:30 PM
How Social Media Fueled Unrest in Middle East
33 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Brian Stelter, Jennifer Preston
event::about Join two New York Times reporters as they discuss the role of Facebook, YouTube, Twitter, mobile, and citizen journalists during the popular uprisings that have swept through North Africa and the Middle East. What worked? What are some of the opportunities and potential pitfalls moving forward for human rights activists using social media tools?
event::tags Core Conversation
12:30 PM
to 1:30 PM
How to Fix Government
25 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Jennifer Pahlka
event::about Citizens of the Internet have suddenly realized that they are also citizens of something that costs a great deal more than a monthly broadband bill: their government. And that government has a lot to learn from the Internet if it wants to provide the value in citizens’ lives that it should. A movement has sprung up to make government more efficient, open, and responsive to the needs of citizens, and what once seemed like an intractable problem now appears as a giant possibility space, with enormous obstacles but potentially enormous gains. This session provides an overview of some of the individuals and organizations attacking this problem, their various approaches, and how the SXSW community can contribute to the effort. There are commercial and entrepreneurial opportunities, fellowships, volunteer efforts, and activism. What’s working? What’s not? Can we affect change from outside? What are the problems YOU want solved? Where is the voice of the tech community in government at the local, state and federal level?
event::tags Future15
12:30 PM
to 1:30 PM
Inclusive Design: Creating Beautiful, Usable & Accessible Websites
125 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Ian Pouncey, Sandi Wassmer
event::about The concept of the Web for All is something that we hold dear, but sometimes it feels like we are holding on to it for dear life! There is plenty of knowledge sharing about Web Standards and best practices, but too many opinions about what a website really is. If you ask a designer, a developer and a marketer, you will probably get 3 different answers and this can be a tad problematic when you only have one website. So I set out to find a solution, stopped thinking about the medium and started thinking about what the word Design really meant. Things that are designed are invariably products of some sort and it became clear that the internet is a product that people interact with using technology. I reflected on those who inspire me, such as Dieter Rams, whose ten principles of good design are as relevant now on the internet as they were when he first uttered them. And then I looked to Frank Lloyd Wright, the godfather of Inclusive Design in Architecture. With these parallels to hand, it is quite simple. Applying the principles of Inclusive Design to building websites makes sense, but existing technologies and practices in order to ensure its successful implementation is where we are at now. Presenting the principles and how they can be applied to the web, and interspersing these with hands on, practical advice will provide both a breadth and depth of knowledge and understanding.
12:30 PM
to 1:30 PM
Indie Game Developers: What Platform Suits You?
16 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about It starts with an idea and a handful of creative minds, but where it goes from there can be anyone’s guess. Today’s indie game developers face a unique set of challenges, not the least of which is determining which platform will best aide in their eventual success. Video game publishers continue to change overnight, offering developers new tools to implement into their titles and competitive options for extending the game value. With all of these changes, indie developers are left with several unanswered questions: how do I go about choosing the best distribution method for my game? Which platform harnesses the audience that my game is best suited for? How do I fully take advantage of all the aspects that a platform has to offer? This panel brings together representatives from various platforms as well as indie developers to discuss the lessons learned when developing games for traditional consoles, virtual worlds, portable devices, social platforms and beyond.
12:30 PM
to 1:30 PM
Internet Crisis Communications in Latin America
7 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker Oscar Rojas
event::about Crisis de Comunicación en Internet en Latinoamérica. The Internet is a great place for people to exchange opinions and complain about the things they don’t like. Enterprises, brands and famous people are continuously exposed to consumer anger. This can sometimes escalate into a crisis for corporate as well as personal brands. In this session I’ll try to define and explain what an online communication crisis is and what isn’t. I’ll provide examples of crises, including the most extreme cases, what to do after a crisis and suggestions for proactive actions to protect brands, companies, personal reputations, and how to facilitate conversations with people and consumers in case a crisis arises. My presentation is focused on Latin American companies and audiences. This session will be presented in SPANISH.
event::tags Solo, #AmenazzainSXSW
12:30 PM
to 1:30 PM
Latino Link: Marketing to Spanish-Speakers Using Digital Platforms
8 schedule::attendees
Location
Hilton Garden Inn, Trinity
eventtype Panel, Interactive
Speaker Ana Grace, Joe Kutchera
event::about Hispanics considerably over-index for using social media and mobile services relative to the general population. Yet many marketers don’t know where to begin when targeting this audience on digital platforms. In this session, you will discover key consumer personae of the Spanish-speaking audience online and learn from case studies about how leading marketers about engage this audience online and on mobile devices.
12:30 PM
to 1:30 PM
Makers of Geek Documentaries: A Nerd’s Life
28 schedule::attendees
Location
Austin Convention Center, Room 15
Speaker Rachel Lovinger, Negin Farsad, Jason Scott, Jeanie Finlay
event::about Nerd subcultures are becoming a popular subject for documentaries: they’re filled with fascinating characters, surprising behaviors and worlds that make the mundane seem exotic. And yet we all have that inner geek that can relate on some level. Documentary filmmakers tend to choose subjects because they’re fond of them. Sometimes though, in an attempt to make the films more accessible to a general audience, there’s a temptation to mock that which is unfamiliar and strange. What is the filmmaker’s responsibility to the people who have consented to allow us to explore and expose every aspect of their life, work, or play? And do they also have a responsibility not to make their films a “love letter” to the subjects? A panel of filmmakers who have focused their work on geeky subcultures will discuss the challenges and rewards of making documentaries about the untold triumphs of geekdom. They’ll discuss how they approached the material, the people, and the choices they made. And maybe we’ll even have a special guest or two.
event::tags Documentary
12:30 PM
to 1:30 PM
Making The Magic Happen: The Art Of Producing
19 schedule::attendees
Location
Austin Convention Center, Room 16AB
event::about Far more than the traditional money person, the modern producer is at the beating heart of every film, helping it grow from idea to realization, and into the world. This panel aims to pick apart the nuts and bolts of the producer's art.
event::tags Production
12:30 PM
to 1:30 PM
Mentors - Programming 1
4 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Adam Roffman, Jacobine van der Vloed, Jane Minton, Phil Oppenheim, Sky Sitney, Basil Tsiokos, Roxanne Sayegh, Philip Oppenheim, Mike Plante, Ben Fowlie
event::about Festivals and markets are as vital as ever in today's filmmaking scene. Learn what to do - and more importantly, what not to do - when it comes to festival submissions, festival attendance, and beyond. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
12:30 PM
to 1:30 PM
Mistakes I Made Building Netflix for the iPhone
138 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Kent Brewster
event::about A funny thing happened last spring: Netflix let me build the front end for their iPhone product. Yeah. Me. The punk-rock-API guy. The initial conversation went something like this: Netflix: "It's five weeks to WWDC. We've got Mobile Safari, our open APIs, it's dark, and we're wearing sunglasses." Me: "Hit it."
event::tags Solo, #netflixiphone
12:30 PM
to 1:30 PM
Mobile Health in Africa: What Can We Learn?
28 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Douglas Naegele, Jaspal Sandhu, Josh Nesbit, Patricia Mechael
event::about We will focus on examples of how mobile devices are bringing healthcare to underserved communities in rural Africa. How can we diagnose pneumonia with a $5 machine hooked up to a cell phone? How does a glowing pill bottle and a cellphone connection ensure that 85% of people take their HIV drugs in South Africa? And, what can the US learn about these experiments vis-a-vis privacy, rural access, and cost containment.
12:30 PM
to 1:30 PM
Open Wide: New Models for Public Media
27 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker Jacquie Jones, Orlando Bagwell, Greg Pak, Sue Schardt, Susan Schardt
event::about Interactive graphic novel mash ups, mobile transmedia scavenger hunts, service corps? As innovative technologies transform our society, encouraging and strengthening civic participation, conversation and interaction through social and mobile media, great concern still exists regarding the accessibility of credible and up-to-date information via a truly “public” media system. A growing consensus is that today’s public media must do more to fully reflect the public’s needs and engage the entire range of community members at the local level. But what are the elements of a 21st century public media that meets the needs of our increasingly diverse and sophisticated publics? Who are the partners poised to realize the vision of Public Media 2.0, to create an ecosystem that is “more local, more inclusive and more interactive,” as the Knight Commission Report put it? Greg Pak, creator of “Vision Machine,” Sue Schardt, executive director of the Association of Indenpendents in Radio, and Jacquie Jones, founder of the Public Media Corps, will talk about their provocative prototypes that push the boundaries of public media and will share their experiences working with communities of various kinds, with various needs to create new models. Orlando Bagwell, a veteran media maker and now director of the Ford Foundation’s new initiative, “JustFilms,” will moderate. FREE copies of Greg Pak's "Vision Machine" graphic novel will be given out to attendees!
event::tags Panel, #pubcorpskindred
12:30 PM
to 1:30 PM
Ordering Disorder: Grid Design for the New World
136 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Khoi Vinh
event::about Everyone's using grids, and grid tools and frameworks are everywhere. But do you truly understand the ins and outs of this powerful design principle, and how it's changing along with new media and platforms? Chances are most digital designers have only a cursory knowledge of the grid's concepts and best practices, overlooking the tremendous value that truly smart grid usage brings. In this expansive sequel to his famous 2006 SXSWi talk "Grids Are Good," designer and grid expert Khoi Vinh (NYTimes.com, Subtraction.com) will give a bracing tour of the many ideas packed into his new book "Ordering Disorder: Grid Principles for Web Design." This solo talk will span the history of grids, take a brass-tacks tour of best practices, and look ahead at some of the most enlightening and innovative thinking that's shaping grid thinking in the future.
12:30 PM
to 1:30 PM
Pen to Paper - Creating Conceptual Marketing Campaigns
40 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Charlie Loft
event::about A hands on brainstorming workshop exploring the creative process behind the 'making-of' a marketing campaign. After an introduction into the way AllCity works through the conceptual process and using a hypothetical creative brief, attendees will be invited to brainstorm and develop corresponding marketing concepts for an independent film. Attendees will learn how to interpret a creative brief and choose clear, concise ideas that will translate into a marketing campaign. The ideas will be sketched out during the session and these concepts will then be judged at the end by a Distributor (TBC). The chosen concept will then be brought to life by AllCity and displayed online later the following week.
event::tags Workshop
12:30 PM
to 1:30 PM
Social Media and the NBA: Where It's @
31 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Tariq Ahmad
event::about Research on the NBA is vast. Research on social media is growing. But research on the intersection of the NBA and social media is very limited. I conducted research on how NBA fans use social media (specifically Facebook and Twitter) to support their favorite NBA teams, and results will be discussed. This presentation will also show how social media is changing the way NBA fans connect and keep up with their favorite teams, how teams are reaching out to fans, and how teams can improve their social media presence. Examples of how teams are using social media to connect with fans, as well as suggestions on how teams of all sports and sports leagues can make better use of social media to engage their fans will also be discussed.
12:30 PM
to 1:30 PM
Startup America: Reducing Barriers
12 schedule::attendees
Location
AT&T Conference Center, Grand Ballroom
eventtype Panel, Interactive
Speaker Todd Park, Aneesh Chopra, David Kappos, Ronnie Chatterji, Sean Greene, Scott Case, Aaron K. (Ronnie) Chatterji
event::about Entrepreneurs are a powerful economic force. They create jobs, grow businesses, and develop the innovations on which America thrives. In order to enable entrepreneurs to thrive, the Administration is committed to reducing barriers to entrepreneurial success. On January 31, 2011 President Obama announced the launch of the Startup America initiative to celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation. As part of the Administration’s commitment to hear and learn from the public, this Startup America: Reducing Barriers panel asks you to join senior Administration officials and high-growth entrepreneurs to discuss the regulatory reforms, reductions and improvements that could be enacted to help high-growth entrepreneurs grow in our country.
event::tags Panel
12:30 PM
to 1:30 PM
SUPER-Talented: A Conversation with James Gunn, Ellen Page and Rainn Wilson
22 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Drew McWeeny, Ellen Page, James Gunn, Rainn Wilson
event::about SUPER-size the U.S. premiere of this highly-anticipated new film with an explosive conversation featuring director James Gunn (Slither), Rainn Wilson (The Office) and Ellen Page (Inception). Learn about how a short-order cook can take justice into his own hands with little more than a wrench and a sign from above. Don't steal, don't deal drugs, and don't miss your chance to hear all the inside stories of how this singular dark-comedy made it to the big screen.
event::tags Panel
12:30 PM
to 1:30 PM
Surviving the Hockeystick Growth: Blessing? Curse?
25 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Alexis Ohanian, Ben Huh
event::about Rapid growth is a survival challenge that's killed off many seemingly successful companies (Pointcast? Kozmo?) How can u ride the rocket without falling off? This panel will bring together people who have lived through the ups and super ups and survied to tell you how to build a company that will thrive through the challenges of rapid growth.
event::tags Panel, #GoBigOrGoDead
12:30 PM
to 1:30 PM
SXSW Newcomer / Veteran Meet Up
14 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
Speaker Sweet John Muehlbauer
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
event::tags Meet Up
12:30 PM
to 1:30 PM
Tech Power to the People! Digital Community Engagement
26 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker Latoya Peterson, Salina Brown, John Keefe, Miriam Perez
event::about How do we ensure no one is left behind in the tech revolution? This panel is designed to provide a look into the best practices for using media to engage with communities, particularly minority outreach and low income/low access areas. This panel will feature a variety of activists explaining the ways in which they have used mobile campaigns, apps, blogs, and other methods to engage their communities and transfer skills, as well as tips for evaluation and measuring results.
event::tags Panel
12:30 PM
to 1:30 PM
Technical vs. Creative? Ridiculous! Quality Requires Both
66 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker John Davis
event::about All the left v right brain talk is going nowhere. Everything you see that is of high quality contains elements of both technical and creative mastery. We do what's easy and avoid what's hard...and even geeks get data wrong. Artistic measurement is as rare as scientific creativity, but we cannot change the world until we stop avoiding what's hard. Data-centric evaluation - today centering on ad evaluation - requires a collaboration among psychologists, economists, artists, and craftspeople from many disciplines if we want to rise above the everyday crap we hear in ads. This interdisciplinary approach to evidence-based decisions has been used successfully over 25+ years by Mr. Davis to position messages for Camel Joe, L'eggs hosiery, Coca Cola, politicians, cities and others who need to think critically, using research to learn the trutth, and not just support an idea that is already in motion. Evidence based decisions, your mind does it, why can't you?
event::tags Core Conversation, #techVScreativity
12:30 PM
to 1:30 PM
Tell & Sell Your Story
35 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
event::about Beyond taking your story from blog to book and beyond, this interactive discussion walks you through the steps needed to cull your blog posts and random emails into a cohesive work with a clear beginning, middle, and end, covering: - They key steps to writing a book proposal - How to find a literary agent - How to come upon an inspired idea, and how do you recognize when you've found one - Exploring the most useful writing apps and software - Learning about helpful online brainstorming communities and writing exercises
12:30 PM
to 1:30 PM
The 90 Minute Solution: Live Like a Sprinter
78 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Tony Schwartz
event::about Are you forever struggling to juggle more demands and get more done? That's not about to change any time soon. Demand is rising inexorably. Here's the problem: we're not meant to run like computers -- at high speeds, continuously, for long periods of time. Rather, human beings are designed to pulse rhythmically between spending energy and intermittently renewing it. The sad truth is that most of us don't do either one very well. We may dimly recognize that we're more efficient and effective when we focus on one thing at a time, but we still react, with Pavlovian predictability, to every new call on our attention. We know, too, that we work too many hours and sleep too few, but we underestimate the costs. In fact, sleep is more important than food, and our bodies crave renewal and recovery during the day every 90 minutes. Instead, we override these signals with caffeine, sugar and by fueling ourselves with our own stress hormones, diminishing our capacity and our productivity over time. Tony Schwartz, bestselling author of Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live, will lay out a step-by-step approach to a better way of working, grounded in multidisciplinary research and real-life stories from his work with organizations such as Google, Apple, the LAPD and Sony Pictures. Take one hour to immerse yourself in the new paradigm Tony lays out – including a series of strategies you can instantly apply -- and you’ll never work the same way again.
event::tags Solo, #sprinterlife
12:30 PM
to 1:30 PM
The Crisis of Trust in a Social Age: Issues and Opportunity
27 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Guy Gould-Davies
event::about Culture is becoming ever more social as social media continues to explode. There’s been a casualty however. How much we trust other peoples’ opinions has massively dropped. We’ll examine the reasons it’s happened, dissect dimensions of trust and posit a way brands can be strategic and focused in how they earn back what’s been lost in this social age. This session is sponsored by SapientNitro.
event::tags Panel
12:30 PM
to 1:30 PM
The Lean Startup: Pirate Metrics for Design & Distribution
70 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Eric Ries, Dave McClure, Ian McFarland, Janice Fraser, Laura Klein
event::about Dave McClure debuts ‘Startup Metrics for Pirates: The Sequel’ – it’s your chance to better understand design, distribution, and proper use of expletives. Following Dave’s talk, you’ll get to hear case studies from some of the most effective ‘Lean UX’ designers and developers this side of the Mississippi. This session is sponsored by 500 Start Ups.
event::tags Solo
12:30 PM
to 1:30 PM
Time Traveling: Interfaces for Geotemporal Visualization
62 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
event::about Displaying geography alone is easy: interactive maps are more and more a part of our everyday lives. Displaying time alone is easy: we are all familiar with charts and animations that show the passage of time. It is increasingly common to display time and space together in a single visual interface as well, but this combination has raised a number of new questions. There are few conventions or standards for geotemporal visualization, and we are still discovering which approaches are most effective for which datasets. Focusing particularly on historical data, this panel will explore issues in the modeling and visualization of geotemporal information, presenting existing approaches and discussing new trends.
event::tags Panel, #timespace
12:30 PM
to 1:30 PM
Why Can't Startups and Advertisers Play Nice?
31 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Charlie Taylor, Gloria Lin, Kaitlyn Trigger, Jay Adelson
event::about After the SXSW love-fest, startups and advertisers will want to collaborate. Warning: it’s not easy. This panel will break down the cultural and organizational barriers between startups and brands, and we'll discuss a model for mutually beneficial relationships. We’ll address questions like: How should startups pitch a brand? Can startups really stay true to their product roadmap while accommodating the needs of advertisers? How can brands work with startups to generate buzz and stay relevant with consumers?
12:30 PM
to 1:30 PM
Yes, It's Quiz Time: News as Infotainment
23 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Evan Smith, Elise Hu, Julia Turner
event::about Comedy shows and interactive quizzes have become popular ways to consume journalism today. This session will address the successes and limits of providing serious news in entertaining ways.
event::tags Panel
12:30 PM
to 3:00 AM
Y.EAST2
56 schedule::attendees
Location
Cheer-Up Charlies
eventtype Unofficial Party
Speaker/Artist(s) Info
12:30 Intecuadro (inside)-video by Intecuadro
1:00 José Digital (inside)-video by Scott Gelber
1:30 Trick Bike (inside)-video by Vidkidz
2:00 Films (by Maggie Lea)-curated (outside/inside)
3 Destroyed for Comfort (inside)-video by Vidkidz
4 Henbane (inside)-video by Scott Gelber
4:30 I, Cactus (inside)-video by Partytime!Hexcellent!
5 Yatagarasu (inside)-video by Partytime!Hexcellent!
5:30 Captain Sievert (inside)-video by Partytime!Hexcellent!
6 How I quit Crack (inside)-no video necessary
7 Os Ovni (inside)-video by Recspec
7:45 Ntropy (inside/outside-depends on sunset)-video by Nait Ntropy
8:30 Teaadora Nikolova (outside)-video by Recspec
9 Candi&TheStrangers (outside)-video by Fischlegtz
10 FM Campers (outside)-video by Wiley Wiggins
11 Total unicorn/Little Stolen Moments (outside)-video by Total Unicorn
12 Spells (outside)-video by Wiley Wiggins
1am Future Blondes (inside)-video by Paul Baker
2am Slugbug (inside)-video by Paul Baker
event::about
A cornucopia of synth and electronic acts from Austin and beyond featuring spark variety visuals from the wormhole. Lots of fun stuff to think about.
12:45 PM
to 1:45 PM
Can Government Teams Make Government Services More User Friendly
12 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Drew Scherz
event::about Increasingly, Web Teams and developers are finding themselves closer to customers than ever before as websites become the primary, public-facing entities of most organizations. Keeping the customer at the front of the line can be a challenge for teams not specifically trained or oriented for such considerations. The growth of mobile platforms is also driving more solution-based customer interactions online, forcing web teams to become more customer solution-oriented as the demand for immediate, real-time solutions increases. The Texas Comptroller’s website serves about 25 million page views each month from taxpayers seeking information, conducting business, and completing task-based forms and other tasks, putting our web team on the frontline of user advocacy. This panel will explore how web teams can adapt as user advocates with a focus toward customer service needs, while also managing the structural and technical integrity of web sites and databases.
event::tags Future15
1:00 PM
to 2:40 PM
1:00 PM
to 2:00 PM
Felicia Day
52 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Felicia Day, the creator and star of The Guild will be stopping by the SX Bookstore to meet fans and sign copies of The Guild dvds. Photo by Jeff Lipsky, courtesy Felicia Day
event::tags Bookstore Appearance, #sxbookstore
1:00 PM
to 2:00 PM
Flip the Funnel: Retention is the New Acquisition
82 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Joseph Jaffe
event::about What if we got it all wrong? What if we've been going about marketing strategy completely the wrong way? During this session, Joseph Jaffe, Chief Interruptor at Powered, a social media marketing agency, will outline how retention can become the new acquisition for businesses today and in doing so, transform the way companies go to market and establish a critical competitive edge and advantage. Using his “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-driven customer activation model that harnesses the true potential and impact of customer-generated word of mouth reviews and referrals.
event::tags Book Reading
1:00 PM
to 2:00 PM
Startup.gov: Reworking Government Through Technical Innovation
31 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Sarah Granger
event::about Open government initiatives over the past two years have shown that Washington can innovate and achieve results at the pace of startups when given the opportunity. This talk outlines the merits and pitfalls of taking entrepreneurial ideals and translating them into big government infrastructure, breaking barriers and opening up new opportunities for public engagement.
1:00 PM
to 11:00 PM
Equinox Mish Mash
38 schedule::attendees
Location
Blue Starlite Mini Urban Drive In
eventtype Unofficial Party
event::about
2pm-Antlionz(Austin), 3pm-Netherfriends(IL), 4pm-The Able Sea(Austin),
5pm-Goh Nakamura(SF), 6pm-Deer Vibes(San Antonio), 7pm-Linen Closet (Austin)
8pm to 11pm – Films curated by Carlyn Hudson: tba
til it runs out: free Honest Tea
event::tags music, art, film, food vendors
Website www.equinoxmishmash.com
1:15 PM
to 2:59 PM
1:15 PM
to 2:15 PM
Lifecycles Tech & Society: Is 14yr Olds too Old?
8 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Shireen Mitchell
event::about Social Tech has begun to move the conversation about the life cycles of technology. The more technology is integrated the more technology needs to adapt and change to current cultural norams. Clay Shirky's Book here comes everybody briefly discusses this but have we realized the full potential of “everybody” 's contribution in the social web. Will social media evolve to keep up with these changes or will we just just into the next New Tech tools. Will tech fix our social apps?
event::tags Future15
1:30 PM
to 2:45 PM
1:30 PM
to 2:30 PM
Joseph Jaffe
10 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Joseph Jaffe will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Flip the Funnel: How to Use Existing Customers to Gain New Ones.
event::tags Bookstore Appearance, #sxbookstore
1:45 PM
to 3:12 PM
1:45 PM
to 3:01 PM
1:45 PM
to 2:45 PM
Tony Schwartz
7 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Tony Schwartz will be stopping by the SX Bookstore to greet registrants and sign copies of his book, Be Excellent at Anything: The Four Keys to Transforming the Way We Work and Live.
event::tags Bookstore Appearance, #sxbookstore
2:00 PM
to 2:16 PM
2:00 PM
to 3:15 PM
2:00 PM
to 2:08 PM
2:00 PM
to 2:03 PM
2:00 PM
to 2:14 PM
2:00 PM
to 3:31 PM
2:00 PM
to 2:05 PM
2:00 PM
to 2:08 PM
2:00 PM
to 2:05 PM
2:00 PM
to 2:15 PM
2:00 PM
to 2:15 PM
2:00 PM
to 3:00 PM
Catherine Hardwicke's Directing Workshop
33 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Catherine Hardwicke, Jay Fernandez
event::about Join master director Catherine Hardwicke as she brings her stories to life, from concept to camera. The acclaimed director of Thirteen, Lords of Dogtown, Twilight, and the highly anticipated new film Red Riding Hood, (screening at this years film festival), Hardwicke will share her method with an exclusive look at clips, concept drawings, storyboards and more.
2:00 PM
to 3:00 PM
Keynote: Seth Priebatsch
349 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Seth Priebatsch
event::about
Also Simulcasted here:
ACC Room 9ABC, 18ABCD, Ballroom A-G
AT&T Conference Center Grand Ballroom
Driskill BallroomHilton Salon C, H
Hilton Garden Inn Sabine
Hyatt TX Ballroom 1-7
Radisson Town Lake Ballroom
Sheraton Capitol A-H
The last decade was the decade of social. The coming one will be the decade of games. Over the past years, a few key companies have built, and now maintain, a powerful framework to foster digital connections between our friends, family and colleagues. What comes next is another framework, not another social layer, but a "game layer". And it'll be even bigger. Instead of trading in social connections, the game layer traffics directly in human motivation. It's not about the number of followers you have, or how many people "like" you, but about how you can leverage game mechanics to achieve all sorts of great things. Use them cleverly and they can enhance education, empower local businesses and make your life more fun and more rewarding. Use them incorrectly and well... it's less good. Join Seth Priebatsch, Chief Ninja of SCVNGR, for a deep dive into the coming game layer, what to be excited about, what to fear and why your life is about to become a lot more fun.
event::tags Keynote, #GameLayer
2:00 PM
to 3:00 PM
Mentors - Production 1
1 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Anish Savjani, Lois Vossen, Michael Clark, Ngoc Nguyen, Susanne Mason, Miranda Bailey, Diane Weyermann, Keith Calder, Lisa Cortes, Michael Behrens
event::about What secrets does the producer hold, from pre-production to distribution? Learn some of the ways to perfect the relationship between "producer" and "production." Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
2:00 PM
to 3:00 PM
New Tools for Filmmakers: Virtually Augmented 3.0 Reality
16 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Wendy Levy, Danfung Dennis
event::about Driven by cloud computing, mobile and semantic technologies, virtual, augmented, and alternate reality, and crazy-sexy-cool search functionalities, web 3.0 is transforming the internet from a network of information to one of knowledge, services and linked data — with immersive digital content touching every aspect of our lives. Why should documentary filmmakers care about augmented and virtual reality? How can character-driven and issue-driven films leverage new creative opportunities in virtual and mobile spaces to achieve measurable impact in the world? Don't be one of those filmmakers who wish the digital revolution never happened, longing for the days of flatbeds and answer prints. At this panel, you will hear about new, interactive 3.0 doc projects from a panel of filmmakers who are considering stories as data points, subjects as avatars, real and virtual environments, 1st and 2nd life, and collaborative filmmaking "in the cloud." This is not your grandmother's once-upon-a-time.
event::tags Workshop
2:00 PM
to 3:00 PM
The Lean Startup: Your Startup Sucks. Pivot to Win.
70 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker David Cancel, Manuel Rosso, Sean Ellison
event::about The difference between success and failure is your ability to pivot – fast. Learn how to more quickly recognize the signs of a pivot point, and how to pull the trigger when it counts. This session is sponsored by 500 Start Ups.
event::tags Solo
2:00 PM
to 3:00 PM
The Plight of the Indie Animator
5 schedule::attendees
Location
Austin Convention Center, Room 15
2:00 PM
to 3:00 PM
Antlionz
1 schedule::attendees
Location
Blue Starlite Mini Urban Drive In
eventtype Unofficial Music
event::about
part of Equinox Mish Mash
2:15 PM
to 3:56 PM
2:30 PM
to 2:37 PM
2:30 PM
to 2:40 PM
2:30 PM
to 4:05 PM
2:30 PM
to 2:51 PM
2:30 PM
to 2:42 PM
2:30 PM
to 3:00 PM
2:30 PM
to 2:48 PM
2:30 PM
to 2:35 PM
2:30 PM
to 2:37 PM
2:50 PM
to 3:50 PM
Ned Vizzini
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Ned Vizzini, author of It’s Kind of a Funny Story, Be More Chill, and Teen Angst? Nah..., will be stopping by the SX Bookstore following his panel appearance to greet registrants and sign copies of his books. Photo is courtesy of Sabra Embury.
event::tags Bookstore Appearance, #sxbookstore
2:50 PM
to 3:50 PM
Stephanie Klein
1 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Stephanie Klein will be stopping by the SX Bookstore to greet registrants and sign copies of Moose: A Memoir of Fat Camp as well as Straight Up and Dirty.
event::tags Bookstore Appearance, #sxbookstore
3:00 PM
to 4:00 PM
Netherfriends
15 schedule::attendees
Location
Blue Starlite Mini Urban Drive In
eventtype Unofficial Music
event::about
part of Equinox Mish Mash
3:10 PM
to 4:10 PM
Bill Plympton
21 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
event::about Legendary cartoonist Bill Plympton will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, Independently Animated: Bill Plympton- The Life and Art of the King of Indie Animation.
event::tags Bookstore Appearance, #sxbookstore
3:30 PM
to 4:58 PM
3:30 PM
to 4:30 PM
140 Conference: Birth of the #BackChannel
14 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
3:30 PM
to 4:30 PM
140 Conference: Fashion and the Real-time Web (2)
18 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
3:30 PM
to 4:30 PM
140 Conference: Twitter and Music (2)
18 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
3:30 PM
to 4:30 PM
A Conversation With Todd Phillips
39 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Elvis Mitchell, Todd Phillips
event::about Director Todd Phillips has forever left his mark on comedy entertainment with his own brand of films exploring, in often outrageous ways, the nature of male relationships. With films like Old School, Starsky & Hutch, School For Scoundrels, Due Date and The Hangover, the highest grossing R-rated comedy of all time, he has worked with some of today’s most innovative and acclaimed comic actors. He is currently in post-production on The Hangover Part II, which moves the action to Thailand. Phillips began his career as a documentary filmmaker, inspired by humor taken from everyday reality and the belief that the truth is often stranger than fiction. Join what promises to be a fascinating discussion with Phillips as he discusses his work, his career and what makes life so funny, with Elvis Mitchell.
event::tags Conversation
3:30 PM
to 4:30 PM
All Grown-up: Brand Mascots in the Digital Age
50 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Derek Fridman, Emily Reid
event::about Why doesn't Toucan Sam Twitter? Where's the Pillsburry Doughboy to poke on my mobile phone? And which one of the Snuggle Bear Facebook pages is real? Join us for a pow-wow on how you take your brand characters out of the 1980's TV commercials and place them in the social and interactive world. There's no napping when your characters are in the digital age. We'll talk about preparing your characters personality, environment and lingo for the demands of the "always-on" consumer. And what about the character's of tomorrow? We'll look at concept to completion, how a brand creates and introduces a new cast of characters ready for today's digital stage and beyond. Similar to my grandmother who doesn't understand these "crazy kids and their internets", mascots need to take up residence in the digital world, make some friends, and tweet about their day.
event::tags Core Conversation, #brandmascots
3:30 PM
to 4:30 PM
Baby's Gotta Face For Radio: Web Based Radio?
27 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
event::about The media landscape is fundamentally changing, and in order for public radio stations (NPR affiliate stations) to not only survive but thrive, they must establish a visual aesthetic as unique and distinctive as their sound. In doing so, producers, programmers and journalists are faced with practical and theoretical challenges as well as opportunities. This panel will explore how public radio stations can build interactive visual components with the goal of becoming a hyper-local non-profit multi-media presence while serving a global audience, and at the same time maintaining the standard and mission NPR has developed.
event::tags Panel, #faceforradio
3:30 PM
to 4:30 PM
Behind the Curtain: Secrets of Mobile Application Wizardry
95 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker Paul Gelb
event::about A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications. The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development. This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.
event::tags Solo, #AppWizardry
3:30 PM
to 4:30 PM
Being Creative Takes Practice... A Good Management Practice
118 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Lori Durham
event::about Whether working freelance, on a project team, or just being a corporate puppet, “creatives” need a good management practice more than ever. It is really not enough to be creative or talented in the world of digital media. Good time management, communication management and project management are necessary elements for career success. This solo presentation will demonstrate a high level view of good management techniques for creative people that want to push their careers forward. Two-thirds of the session will be a prepared presentation in order to establish a fruitful dialogue with the attendees for the back third of the session. Management topics can include: • Defining scope of work to ensure a successful completion • Effective communications with stakeholders (team leads, customers, company execs) • Agile vs. waterfall project management (why care?) • Building a good base for future work (creating a work library) • Managing personal workflow to preserve quality of life and lessen project crunch time. A good source of references will be provided at the end of the session for further interest in the topic.
event::tags Core Conversation
3:30 PM
to 4:30 PM
Being Funny on Twitter (Without Getting Fired)
81 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Chapin Clark, Ross Morrison
event::about Many brands use humor. It's great for engagement. Advertisers have been using it for years in TV commercials, in print ads, and practically everywhere. But, how do you use it on Twitter? How far can you take it? How do you avoid offending your customers? Who do you get to be the voice of your brand? What type of humor is right for your brand? And most importantly how can you keep people interested?
event::tags Core Conversation
3:30 PM
to 4:30 PM
Bloggers vs. Journalists: It's a Psychological Thing
85 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Jay Rosen, Lisa Williams
event::about I wrote my essay, Bloggers vs. Journalists is Over, in 2005. And it should be over. After all, lots of journalists happily blog, lots of bloggers journalize and everyone is trying to figure out what's sustainable online. But there's something else going on: these two Internet types, amateur bloggers and pro journalists, are actually each other's ideal "other." A big reason they keep struggling with each other lies at the level of psychology, not in the particulars of the disputes and flare-ups that we continue to see online. The relationship is essentially neurotic, on both sides. Bloggers can't let go of Big Daddy media— the towering figure of the MSM — and still be bloggers. Pro journalists, meanwhile, project fears about the Internet and loss of authority onto the figure of the pajama-wearing blogger. This is a construction of their own and a key part of a whole architecture of denial that has weakened in recent years, but far too slowly. The only way we can finally kill this meme--bloggers vs. journalists--and proceed into a brighter and pro-am future for interactive journalism is to go right at the psychological element in it: the denial, the projection, the neuroses, the narcissism, the grandiosity, the rage, the fears of annihilation: the monsters of the id in the newsroom, and the fantasy of toppling the MSM in the blogosphere. That is what my solo presentation will be about: a tale of the Internet, told through types. Lisa Williams will moderate and run the backchannel.
3:30 PM
to 4:30 PM
Bridging the Geo-Gap to Empower Women in Technology
25 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Adriana Gascoigne
event::about In the past several years, more organizations supporting women in technology have popped up than we can count and keep track of, each addressing the under-representation of women in the fields of science and technology in their own way, and working to improve that situation. If you’re a woman in a developed country, groups and organizations for women in tech are everywhere. We’ve highlighted them at SXSW for years. We’ve experienced the improvements, and we see progress towards more. However, in many parts of the world, these types of initiatives are either just starting – with varying levels of organization and support - or they’re non-existent…but they’re just as important as they are here. Luckily, another increase that’s occurred in the past several years is the number of global connections around the world. Duh, so what? It means the influence of these types of organizations can have global involvement, global support and thus global effects. By connecting women in tech at a global level, the same progress we’re seeing in the US can be leveraged for the purpose of empowerment, building relationships, shared resources and crowdsourcing, and ultimately the elevation of all women in science and technology.
event::tags Core Conversation, #GITGeo
3:30 PM
to 4:30 PM
Building Native Apps Across Platforms
105 schedule::attendees
Location
Sheraton, Capitol E-H
eventtype Panel, Interactive
Speaker Jonathan Stark, David Kaneda, Brian LeRoux
event::about Explore an alternative approach to creating apps for iPhone and iPad. The free PhoneGap framework lets you build first-class native iPhone apps using just HTML, CSS, and JavaScript - a technique that also lets you create Android, Nokia, and Blackberry apps from the very same code base. Explore the pros and cons of this approach as you learn to create native-looking animations with jQTouch, complex UI elements with Sencha Touch, and hook into advanced iPhone features (accelerometer, GPS, vibration, and sound) without ever touching Objective-C.
3:30 PM
to 4:30 PM
Care and Feeding of Blogs and Book Contracts
34 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
event::about Tricia Lawrence hosts a mix of authors/publishing/social media/Internet marketing experts to talk about maintaining a blog, ramping up a blog, and getting a book deal from that blog. Tricia and the panel will explain how publishing currently works, how publishing has changed in the past year, and a few of the best tips and tricks (and plenty of resources) for people interested in the blog-to-book wave. Tricia and every single one of the panelists believe that the Internet is the world's biggest brand maker and also come from the point of view (which several of the panelists share with everyone without shame constantly) that authors and bloggers are capable of becoming bigger brands than traditional publishers. Tricia and her panel also explain some of the emerging electronic publishing options (Kindle, iBook, Booklocker, CreateSpace) as well as showing off a bit of their Internet marketing backgrounds by encouraging bloggers to get connected, build their tribe, and create raving fans, all with a mind to someday sell back to those fans--that tribe--their latest books and infoproducts. Tricia and the panel of experts believe that authors are uniquely poised to capitalize on the social media boom. Tricia and her fellow panelists will present personal successes and social media and Internet marketing strategies to benefit everyone in attendance.
event::tags Panel, #blogtobook
3:30 PM
to 4:30 PM
Causebuilding Games: Fundraising & Social Gaming Streams
36 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Evonne Heyning, Josephine Dorado
event::about With the rise of DIY gamebuilding engines the cost of game production now makes it possible for nonprofits, political campaigns and other public organizations to create a game overnight. Trends in social gaming for the social sector include persistent communities for causes, dynamic solution-based crowdsourcing challenges and transmedia campaigns that fit well with video and web planning for large or small groups. Are you trying to live video with virtual worlds for your upcoming fundraising event? Need to create a quick game, campaign or experience for your constituents but daunted by the task? Selling virtual goods to raise money for a crisis cause? Explore mixed reality production, streaming embeds, twitter and comment community integration, game creation on the fly, collaborative processes for production. Figure out how to get your teams building together in 3D worlds, video mixes, challenges and design jams. Play your passion and make it fun for new people to engage with you!
3:30 PM
to 4:30 PM
Changing the Web Accessibility Game Plan
32 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker Jared Smith
event::about Web accessibility for people with disabilities has certainly advanced in recent years, yet many believe that the gap between innovation and accessibility is widening. Is it time to rethink our approach to web accessibility? Is the traditional approach of following accessibility principles and guidelines optimal with web content and applications that are increasingly dynamic and rich? How can web accessibility be more mainstream and less stuffy and boring? This panel will investigate the current effectiveness of web accessibility, discuss whether a new game plan is necessary, and present how web accessibility advocates can greatly improve their efforts and enjoyment in making the web a better, more accessible place for everyone.
event::tags Core Conversation, #a11ygameplan
3:30 PM
to 4:30 PM
Collaboration Over Competition
48 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
Speaker Derek Neighbors, Jay Baer, Kristie Wells, Sally Strebel
event::about The old way of thinking tells small businesses to worry about competitors. Worrying takes the focus off the business. By collaborating with competitors the focus remains on the client and business goals. Take for instance the WordPress theme design company StudioPress. StudioPress recommended other theme design companies to add to the Page.ly power ups page. Because of these actions and more, they've increased their recognition, branded themselves as a benevolent leader, and gained respect within the community. GangPlank, a collaborative workspace, started as a few web firms who decided to share their business secrets. They decided to combine their efforts and work together under the same roof. There was enough room for more so the space was opened up to the public. Now the space has increased from 5k sq ft to 16k sq ft and is funded by the city of Chandler. Learn these tactics and more from a highly qualified panel of experts who live this philosophy daily.
event::tags Panel, #CollabSxSW
3:30 PM
to 4:30 PM
Common Ground: Crime, Drugs, Racism and Reconciliation
9 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
Speaker David Kennedy
event::about David M. Kennedy is the Director of the Center for Crime Prevention and Control at John Jay College of Criminal Justice in New York City. He is the author of Deterrence and Crime Prevention: Reconsidering the Prospect of Sanction; co-author of Beyond 911: A New Era for Policing, and a wide range of articles on gang violence, drug markets, domestic violence, firearms trafficking, deterrence theory, and other public safety issues. He directed the Boston Gun Project, whose “Operation Ceasefire” intervention was responsible for a more than sixty percent reduction in youth homicide victimization. It won the Ford Foundation Innovations in Government award; the Herman Goldstein International Award for Problem Oriented Policing; and the International Association of Chiefs of Police Webber Seavey Award. Kennedy also developed the “High Point” drug market elimination strategy, which won an Innovations in Government Award. He helped design and field the Justice Department’s Strategic Approaches to Community Safety Initiative, the Treasury Department’s Youth Crime Gun Interdiction Initiative, and the Bureau of Justice Assistance’s Drug Market Intervention Program. He is the co-chair of the National Network for Safe Communities, a coalition of more than 50 jurisdictions – among them Los Angeles, Chicago, Milwaukee, Cincinnati, Boston, Providence, High Point, Newark, and the states of California and North Carolina – dedicated to applying the group violence and drug market interventions and reducing crime, reducing incarceration, and addressing the racial conflict associated with traditional crime policy. His next book, Don’t Shoot, will be published by Bloomsbury in the fall of 2011.
event::tags Solo, #commonground
3:30 PM
to 4:30 PM
Customer Experience: Future Trends & Insights
103 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Colin Shaw
event::about To build a Social Media Experience that drives value, you must focus on addressing seven strategic questions. In this session Colin Shaw, author of 3 best-selling books on Customer Experience, reveals that over 50% of a Social Media Experience is about emotions, how a customer feels. Emotions are at the heart of driving human behavior, however most organizations ignore this fact. Organizations are too caught up in the rational aspects of the online experience rather than the emotional side. Colin will reveal ground- breaking research from his new book in Fall 2010: Customer Experience: Future Trends & Insights, which looks at Social Media as a key strategic trend. Colin also reveals the discovery of a subconscious experience that has a massive effect on a Social Media Experience. He will disclose new ground-breaking psychological research which has uncovered what drives or destroys value in a Social Media Experience. Finally he puts this all in the context of seven key strategic questions an organization needs to answer, and the specific actions they need to take to build a Social Media Experience (SMx) that drives value. You will learn: • Seven key strategic questions for building a great Social Media Experience (SMx) • How to design and build an emotionally engaging SMx • What Customers really want from a SMx • The attributes of a SMx that drive & destroy value • Explore case studies to learn from other organizations
event::tags Book Reading, #BeyPhil
3:30 PM
to 4:30 PM
Design Across Disciplines
85 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
event::about New technology brings broad experimentation and new design challenges. It takes years, if not decades, to establish an effective design vocabulary to discuss what "works" and "doesn't work." This panel asks established professionals in architecture, speech writing, and event planning to describe their creative processes and vocabularies and will compare them with the best practices in interaction design. This session brought to you by Meebo.
3:30 PM
to 4:30 PM
Designing for Silence: Using Email for Good
71 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker M Jackson Wilkinson
event::about Every service you use bombards you with email. Status updates, notifications, nudges. Whether you call it spam, bac'n, or even just effective, it's certainly annoying. We can do better, though. We can create web apps that get more valuable, not less, when users don't visit every single day, and we can use email in more valuable ways to greater effect. This session will explore a few product and interaction design strategies to embrace this silence between your product and the user. We'll also look at how business models can adapt to value mindshare over visits, and how to surgically use email to it's best effect.
event::tags Solo
3:30 PM
to 4:30 PM
Discoveries vs. Advance Buzz: Getting Your Film Noticed at Festivals
2 schedule::attendees
Location
Austin Convention Center, Room 15
event::about If your film is accepted into a festival, what can you do to create buzz around your screenings to help get your film sold? Which films sell and why? The industry professionals on this panel can give constructive advice on how to market your film, generate buzz online before, during and after a festival and provide success stories from filmmakers who have been through the process. The panel will also take the audience through the following: A marketing focus - What elements help a film stand out? Should I produce marketing materials to take to a festival? How as a filmmaker can you make sure your film stands out from all the rest? A publicity focus - How can you get audiences to see your film during a festival? Should I hire a publicist? How do I generate buzz online and build a community? How do you get journalists to see your film and not another? A sales focus - How are films sold to a distributor and/or sales agent? Which films sell and which ones don’t? What do acquisitions executives look for in a film? What should I do if someone is interested in buying my film? What distribution methods are open to you?
3:30 PM
to 4:30 PM
Five Secrets to a Killer Elevator Pitch
115 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Joshua Baer
event::about Everyone in a startup should be able to give the "elevator pitch", even the programmers! Having the right pitch can help you land a big customer, catch an investor's interest, or just explain what you do to your mom. Learn about the 5 secrets to a killer pitch from an expert speaker who has pitched at TechCrunch50, SXSW Accelerator, Ignite, DEMO, and many other competitions. This is not for beginners! These investors have seen thousands of pitches and invested in hundreds of companies. Come to this presentation after you’ve already given your pitch a 100 times and are really ready to take it to the next level. First I’ll spend 20 minutes talking about the 5 secrets and show some killer examples. Then the panel of investors will take five volunteers from the audience and work with them to improve their 2 minute pitch. Come prepared! And just to eat my own dog food, here is a 5 minute elevator pitch for this presentation! http://bit.ly/killerelevator
event::tags Solo, #elevatorpitch
3:30 PM
to 4:30 PM
Go Green: Save Green
1 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Larry Engel, Meredith Bergmann, Lonnie Schaffer
event::about Filmmakers are increasingly attending to issues related to sustainability and are "greening" their productions. While there is a lot of "green-wash" out there, there are models of sustainable production that cut through myths and uncertainties. Using "The Code of Best Practices in Sustainable Filmmaking" published in 2009 (sustainablefilmmaking.org), we will provide insight and inspiration through actual case studies to show you how going greens not only saves the environment but also saves you money.
event::tags Workshop
3:30 PM
to 4:30 PM
How Does SciFi Influence Our Future Cities?
54 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Adam Greenfield, Igor Schwarzmann, Jo Guldi
event::about How do you imagine the future of our cities? Flying cars like in 5th Element or maybe fully automatic car systems like in Minority Report? A lot of green spaces like on the Star Trek version of future Earth or maybe more like the dark, wet streets in Blade Runner? Will we live on a planet that resembles Star Wars' Coruscant city-planet idea or will it be something stick to our mix of urban and rural environments? Is something like Cisco's New Songdo in South Korea more fiction or reality? How would most people perceive IBM's Smart Cities plans? Currently, there is almost no topic discussed as intensely as the future of urban environments. No wonder, since studies show the projection that by 2050 almost 75 percent of the then 9 billion people on this planet will live in megacities. We want to compare the current developments with the ones we know from fiction, because we're highly influenced by those science fiction images that swirl in our heads.
event::tags Panel
3:30 PM
to 4:30 PM
How Not to Get Pwned on Facebook
25 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker David Endler
event::about Social networks are a hacker's paradise. Today more so than ever, it's easy for bad guys(tm) to infect millions of people on Facebook, LinkedIn, and other social networks with little or no effort. Corporate espionage, bank account stealing worms and viruses, frustratingly hard to remove spyware - you name it, social networking makes it that much easier for these things to spread. This session will cover some of most effective and amusing techniques that hackers are using today to infect the masses. Focusing on a couple of the more popular social networks, we'll also walk through basic privacy and security checklists that everyone should use to fortify their accounts. Finally, if you suspect your computer is infected as the result of opening a file or visiting a strange link sent from your grandmother on Myspace, etc., this session will demonstrate how to most effectively scan and cleanse your system using free tools.
event::tags Core Conversation, #facebooksecurity
3:30 PM
to 4:30 PM
Humans Versus Robots: Who Curates the Real-Time Web?
47 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Henry Nothhaft, Jim England, Megan Mccarthy, Sam Decker, Xavier Damman
event::about In the age of real-time content, we are overwhelmed by the quantity and pace of new information presented to us. The stream is now a ubiquitous flood with events, topics, and conversations flying by faster than we can consume them. As a result, the levels of noise in our communications are reaching greater proportions. We spend too much time trying to find great content, and often miss out on important information and media. What is the most effective way to preserve and curate in an age of endless, real-time content? How can we provide relevancy and context for the most important stories? Its an old-fashioned smackdown between human and semantic-powered curation. Listen from four startups in the space as they debate the benefits and merits of manual and automated curation and give you a glimse of the future of the curated real-time web.
3:30 PM
to 4:30 PM
iPhone Developer Meet Up
21 schedule::attendees
Location
Hilton, Room 615AB
eventtype Panel, Interactive
Speaker Josh Clark
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are iphone developers. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
IPL Meet Up
2 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
Speaker Monica Sack
event::about s the SXSW Interactive Festival continues to grow, it often becomes harder to discover / network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for people who worked in the IPL (Interactive Panel Liaison) program to meet, interact and share war stories. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
Jeff Jarvis
18 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Jeff Jarvis will be stopping by the SX Bookstore to greet registrants and sign copies of his book, What Would Google Do?
event::tags Bookstore Appearance, #sxbookstore
3:30 PM
to 4:30 PM
Kicking Community Ass: Building Better Influence
69 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Sudha Jamthe
event::about Speakers: Sudha Jamthe (Social Media strategist, PayPal bio here http://mashable.com/author/sudha-jamthe/) and Dave Peck (bio her http://thedavepeck.com/about-2/) Detail: Come to find out how to spread influence in 10 steps or less. You have influencers and evangelists in your community, how do you know who is who; how do you stick to the spirit of social media to listen to customers and make your community rock! This session will teach you what works in real corporate communities, how to make sense of your social media metrics reports to make it work to build influence in your community. Dave and Sudha will bring real world best practice of what works and what doesn't from Intuit, AOL, PayPal, Coco Cola, Wells Fargo, The Grammys, and NPR.
event::tags Core Conversation
3:30 PM
to 4:30 PM
Know Your Meme
60 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Andrew Baron, Brad Kim, Don Caldwell
event::about This presentation is a high-level explication of contemporary memes. Through entertaining examples, the following topics will be addressed in a fast paced, throughly visual, entertaining and academic presentation: How does a viral video become a meme? Distribution factors. What is the categorical ceiling of a meme's reach? Quantifying the value of transmitters. The boundaries of legal gray areas. Forced memes (i.e. How does one force or identify a forced meme?) The psychological effects of exposure to a global audience. Tactics vs. Strategies for extinguishing memes. The qualities of timeless memes vs memes of yesterday. Life cycles of memes. Aggregating realtime statistics for predicting. Predicting memes. Memes in the future. The presentation will be organized according to several larger threads that play through almost all memes. While the definition of a meme can include the extremities of logic from the micro to the macro, this presentation will assume a definition related to today's internet culture, as described by the Know Your Meme Internet Meme Database.
event::tags Panel
3:30 PM
to 4:30 PM
Latin America's Digital Middle Class: Six Key Insights
17 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
Speaker Joseph Crump
event::about Latin America has a history of revolutions, but the tide of social change that is approaching will dwarf those that came before. In Argentina, Brazil, and Mexico, the digital divide between the traditional “haves and have-nots” is disappearing, essentially moving an entire class of people from economic despair toward a stable middle class. A digital middle class. And the rise of this digital middle class will have far-reaching implications beyond just that of marketing and even beyond the borders of Latin America. This new class will revolutionize the way you think of social interactions, and will redefine the playing field in our time.
event::tags Solo, #digitalmiddleclass
3:30 PM
to 4:30 PM
Latinas in Technology: Beauty, Brains and Blogging
10 schedule::attendees
Location
Hilton Garden Inn, Rio
eventtype Panel, Interactive
Speaker Kety Esquivel
event::about One out of every four children born in the U.S. today is Hispanic. In Texas, Hispanics are the fastest growing portion of the population. In 2006, 35.7% of Texans were Hispanic, recent projections are even higher now. So where are the Hispanics? Are Latinos online? Are they content producers? Are they technologists? Are they influencers? Or are they staying off line because of the digital divide? Recent studies have shown us that the Hispanic community is growing exponentially in its online relevance and is in fact growing in not only consumption but development at rates faster and higher than those of its non-Hispanic US peers. We are online and we are a force to be reckoned with. Our panel Latinas and Technology: Beauty, Brains and Blogging intends to explore five success stories of Latinas and their communities in this space. We will look at the numbers, the opportunities and five related case studies which show that Hispanics in the US are innovating online and thriving technologically as content producers, technologists and businesswomen, flexing their political and economic muscle online and offline. The opportunities this presents for both the Hispanic community and those interested in engaging the growing Latino community are infinite. Come out and join us at Latinas and Technology: Beauty, Brains and Blogging and let's make sure our presence is known. Let's share what we've been able to do to date and where we are going!
event::tags Solo, #LatinasInTech
3:30 PM
to 4:30 PM
LGBT Meet up
10 schedule::attendees
Location
Driskill, Victorian Room
eventtype Panel, Interactive
Speaker Kate X Messer
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are part of the lesbian, gay, bisexual, transgender community. Cash bar onsite.
event::tags Meet Up
3:30 PM
to 4:30 PM
Mentors - Distribution 1
1 schedule::attendees
Location
Austin Convention Center, Room 11AB
Speaker Andy Green, Matt Grady, Rob Williams, Ryan White, Andy Whittaker, Alexandre Dostie, Samantha Pickett, Chris Horton, Stephanie Trepanier
event::about Get some one-on-one face time with people who can decide if a film makes it to a theater or your local video store. Mentor session signup is open to all Film, Gold and Platinum badge holders at a first-come, first-served basis. Registrants who signed up online must check-in 30 minutes before your mentor time slot to guarantee your spot. Limited on-site signup is also available for a small number of mentor sessions spots and will begin 30 minutes before the first time slot of each session. Signup for Mentor Sessions Online here - http://mentor.sxsw.com/
event::tags Mentor Session
3:30 PM
to 4:30 PM
One Story, Many Angles The Multi-Platform Pitch
37 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Brian Seth HURST, Nathan Coyle, Nathan Mayfield, Scott Sternberg, Jon Chu, Kim Evey, Steven Amato
event::about Creators must be ready to transform their work today across multiple mediums. It's no longer enough to have an elevator pitch just for TV. Now, that hook needs to be refined for Web, mobile and other new devices. Indeed, transmedia and multiplatform storytelling is where creativity is at these days. What do you need to perfect your multiplatform pitch? Session co-produced by NATPE.
event::tags Panel
3:30 PM
to 4:30 PM
Public Transit Data, APIs and City Governments
51 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Julie Blitzer, Jerry Jariyasunant, Michael Uffer
event::about The centerpiece of the urban lifestyle is an extensive, reliable public transportation system. Transit riders are embracing smartphones, 3G, 4G and even tablets. These tools can help us get better information, faster. Learn what changes are giving information in real-time and for trip planning. The New York City Office of Emergency Management (OEM) created NotifyNYC in 2009 "to enhance NYC's emergency public communications to the public." NotifyNYC allows NYC residents to sign up for transit notifications in a format of their choice, SMS, email, voice recording, Twitter or RSS for any or all boroughs. Numerous third-party applications exist in New York, including Exit Strategy NYC, which tells the user where to wait for the train so as to minimize station exit time upon arrival. San Francisco's Bay Area Rapid Transit (BART) website offers developers a huge amount of resources including a comprehensive API with schedules, station information and real-time service updates. The BART site features third-party applications developed using the API for iPhone, Android, Windows, Mac and more. This panel will examine creative new projects that enhance our lives as city residents on the go, including how these websites and applications could reduce costs, bureaucracy and response time in public transit.
event::tags Panel, #transitapps
3:30 PM
to 4:30 PM
Real World Moderation: Lessons from 11 Years of Community
51 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
Speaker Matt Haughey
event::about After 11 years of running MetaFilter.com, I (and the other moderators) have been through just about everything, and we've built dozens of custom tools to weed out garbage, spammers, and scammers from the site. I'll cover how to identify and solve problems including identity, trolling, sockpuppets, and other nefarious community issues, show off custom tools we've developed for MetaFilter, and show you how to incorporate them into your own community sites.
event::tags Solo, #RWModeration
3:30 PM
to 4:30 PM
Reality is Broken: Why Games Make Us Better
109 schedule::attendees
Location
Austin Convention Center, Ballroom D
3:30 PM
to 4:30 PM
Rebel in a Polyester Sash: Rehabbing Corporate Culture
13 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
Speaker Jessica Lawrence
event::about You work at a start up. You’re sketching out brilliant ideas on the back of beer-ringed napkins while slurping down ramen noodles and nursing your hangover from the massive party you had in your freakin’ cool loft the night before. Blah, blah, blah. Your culture rocks. I get it. But what if you work for a dinosaur? An organization that needs cultural rehab more than Amy Winehouse needs straight up rehab? What if you work for an old-school, stereotypically uncool, butt-of-jokes and yet still loved non-profit that is now nationally known as an organization with a “weird child army in tablecloth dresses” (thanks SNL’s John Mulaney)? What if you work for, I don’t know, the Girl Scouts? A place where pantyhose, polyester, and clock watching are still raging like its 1985. That’s where I work. And despite the many great things that the organization does, working there sucked until we decided to make it not suck anymore. We broke the rules and reinvented everything: clock watching turned into working however we want as long as the work gets done; pantyhose gave way to jeans; and the polyester met its demise on the Sacred Cow BBQ right next to a heap of senseless rules. Learn how your culture can stop sucking too. Whether it’s sucked for five weeks or five years or half a century, there is still hope. Misery and work don’t have to be synonymous. Corporate doesn’t have to equal crap. If a rebel in a polyester sash can lead cultural rehab, you can rock the rehab too.
event::tags Solo, #rebelinasash
3:30 PM
to 4:30 PM
Semantically Yours: Dating Tips for the Semantic Web
28 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Christine Connors, Kevin Lynch
event::about "Single Graphed Concept seeks same for LTR, symmetry. Dependent graphs welcome. Physical location irrelevant. Stability critical: will only respond to persistent URIs. Query my namespace to begin the adventure of a lifetime!" Can you help your data find Miss Right? Yes, because you now have smarter data to create user experiences. The data has become so smart that the development of its own persona becomes valuable. Discover how smart data personas can be part of your development toolbox. By anthropomorphizing data, a persona based on the properties of the data and relationships reveals possibilities typical personas do not. "Smart data" carries meaning with it, enabling machines to make better decisions with less processing. When those meanings are well-defined and shared, such as in the case of the extremely simple and popular Dublin Core vocabulary, or a local data dictionary, the data itself creates powerful relationships. We designed an application using these simple techniques to visualize data's social network. We show the data persona, the application, and what makes them "smart" in this presentation, geared towards intermediate-level web developers who want to semantically-enable their social applications. Get your data a date...because every data needs a relationship.
event::tags Dual
3:30 PM
to 4:30 PM
Social Media Data Visualization: Mapping the World's Conversations
146 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
Speaker Robin Richards, Adam Bly, Eric Friedman, Benjamin Wiederkehr
event::about As individuals and companies across the world rely more and more heavily on social media, data visualization has become sine qua non in not only displaying analytics and metrics, but also in understanding macro and micro trends by platform, network and individual. This panel will explore information design, data visualization, relationship mapping and statistics -- and how they all fit together to create compelling infographics, data visualizations and dynamic dashboards in hot pursuit of the holy grail of information design: make it more digestible and more human. Proposed by well-known data visualization firm JESS3 (see especially: The Conversation Prism and The State of the Internet), the panel will not only share insights into what makes a good infographic or social media data visualization, but also seek to explore the significance of these graphics in relation to the expanding reach and uses of social media as not just tellers of social media stories, but part of larger content-based communications strategies.
event::tags Panel
3:30 PM
to 4:30 PM
Storytelling through Advertising: Engaging Players in Online Games
60 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Manny Anekal, Mike Sego
event::about What do Gillette’s Venus, Disney’s Alice in Wonderland and Skittles have in common? They have all successfully used virtual worlds and game play mechanics to engage players online. Social games, in particular, continue to be a growing form of entertainment, reaching nearly one out of every two Internet users and offering a unique platform for marketers to reach a specific target audience. However, social games always face the challenge of engaging players in a meaningful way without annoying them or detracting from the online experience. This session shares case studies from leading companies and discusses practical ways that brands have turned to social gaming to develop immersive campaigns that actually engage users and keep within a game’s narrative – and the serious risks of doing it wrong.
event::tags Dual, #SXSWSocialGames
3:30 PM
to 4:30 PM
Surviving and Thriving as an Independent Game Developer
7 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
Speaker Cinco Barnes
event::about Cinco Barnes, previously Lead Designer of “Star Wars: Galaxies,” currently Chief Visionary Officer of Spacetime Studios, discusses how his company abandoned their charter to create large-scale PC MMO games and leveraged unique competitive advantages to find profitability in the emerging online mobile games market. This presentation covers strategies that Spacetime Studios employed to insulate the company from uncertainty while guiding it to a new market, as well as best practices for transposing well-known PC MMO features onto today’s mobile gaming devices.
event::tags Solo
3:30 PM
to 4:30 PM
SXSW Newcomer / Veteran Meet Up
12 schedule::attendees
Location
Palm Door, Palm Door
eventtype Panel, Interactive
Speaker Teresa Van Deusen
event::about Whether you are a first-timer to SXSW Interactive (who needs a little more guidance on how to navigate the event) or you are a South By veteran who wants to introduce yourself to new members of this global community, attending this session is a great way to network with a wide assortment of digital creatives. Only requirement for the SXSW Newcomer / Veteran Meet Up is that you not be shy about talking to other people who you don't know yet (but will likely soon become friends). Cash bar onsite.
3:30 PM
to 4:30 PM
Text-to-Donate Fundraising for Non-Profits
20 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Todd Reifenrath, Amy Van Polen
event::about Bridge Communities (bridgecommunities.org), a Chicago non-profit, is dedicated to transforming the lives of homeless families. Bridge holds an annual Sleep Out Saturday (bridgecommunities.org/Sleep-Out-Saturday) fundraising event each November where participants are encouraged to spend a night outdoors to experience what it must be like to be homeless. Participants sleep in sleeping bags on the ground, tents, and cardboard boxes! This year's event will be supported by an online pledge system allowing individuals and teams to create profiles, specify goals, and monitor progress. We're also excited to try to create some social media stir. A corresponding text-to-donate campaign (i.e. text "help" to 55555 to donate $10) will be featured in local radio and TV spots, online, and via e-newsletters. Text-to-donate and text-to-pledge is new territory for most non-profits...especially smaller ones...but an area that many are interested in (based on the emergence of mobile technologies and technology preferences of younger people who prefer texting and social media to e-mail and other traditional communication efforts). This session will summarize Bridge Communities' Sleep Out Saturday fundraising efforts, detail the logistics of setting up and running a text-to-donate campaign, explain the difference between a text-to-donate and a text-to-pledge campaign, and report the degree of participation and overall success experienced by Bridge Communities through this campaign.
event::tags Core Conversation, #text2donate
3:30 PM
to 4:30 PM
The Art of Casting: Unraveling the Myth.
5 schedule::attendees
Location
Austin Convention Center, Room 16AB
Speaker Alexa Fogel, Beth Sepko, Cindy Tolan, Suzanne Weinert
event::about For independent filmmaking, casting is an essential part. The casting director's role can encompass pre-production, dealing with un-financed material, and helping first time directors gain knowledge about actors, acting, and the business in general.
event::tags Casting
3:30 PM
to 4:30 PM
The Behavior Change Checklist. Down With Gamefication
47 schedule::attendees
Location
Radisson, Town Lake Ballroom
eventtype Panel, Interactive
Speaker Aza Raskin
event::about At the end of 2010, I left my post as Creative Lead for Firefox to found Massive Health on the assumption that a design renaissance could help change people's behavior to make them a bit more healthy. That's rather an assumption. Behavior change is hard. Health is hard. It is yet to be seen if I'm an idiot. With all this talk of gameification, serious games, and social connectivity, what cognitive psychology principals underly all of this hype? What isn't anecdotal? What works? Whether it is health, finance, email, or games, this talk delves into the literature of behavior change to give you a checklist to use in your designs.
event::tags Solo
3:30 PM
to 4:30 PM
The Fine Art of Inclusion
14 schedule::attendees
Location
Austin Convention Center, Ballroom E
3:30 PM
to 4:30 PM
The Lean Startup: Steve Blank on NextGen Entrepreneurs
42 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Steve Blank, Andres Glusman, Hiten Shah
event::about Steve Blank is one of the world’s leading experts on entrepreneurship – nab a seat if you’re lucky and get the inside track on what it takes to be a NextGen Entrepreneur, how company-building is changing, and how you need to up your competitive edge. This session is sponsored by 500 Start Ups.
event::tags Solo
3:30 PM
to 4:30 PM
User Experience Meet Up
42 schedule::attendees
Location
Hilton, Room 616AB
eventtype Panel, Interactive
event::about As the SXSW Interactive Festival continues to grow, it often becomes harder to discover /network with the specific type of people you want to network with. Hence a full slate of daytime Meet Ups are scheduled for the 2011 event. These Meet Ups are definitely not a panel session -- nor do they offer any kind of formal presentation or AV setup. On the contrary, these sessions are a room where many different conversations and (and will) go on at once. This timeslot is for registrants to network with other SXSW Interactive, Gold and Platinum registrants who are interested in user experience. Cash bar onsite.
event::tags Meet Up
3:45 PM
to 4:45 PM
140 Conference: Contextual Revolution
16 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Melissa Pierce
event::about Access to information, people, and movements via the internet has changed the way we behave, but has it fundamentally changed how we think?
3:45 PM
to 4:45 PM
No. Great Minds Do Not Think Alike
77 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Joe Gerstandt
event::about Where do good ideas come from? Diversity. There is a growing body of evidence showing that cognitive diversity can play a powerful role in increasing the ideation and innovation capacity of a group or community. This session unpacks cognitive diversity, shows how it can drive better outcomes and examines some things that can get in the way. As General Patton said; “If everyone is thinking the same thing, then someone isn’t thinking at all.” If a group of people are considering something that matters, there will be some disagreement. Pursuing better solutions requires that we are willing and able to create social spaces where we can surface and recombinate those differences. We often avoid those differences because there is tension there. If you want the benefit that diversity brings, you have to be able to contain the tension that comes with it and that is where a lot of individuals and groups fall short. They avoid or deny differences because it is easier and safer. Even if we have an intuitive appreciation for the fact that different perspectives can be valuable, human nature can still get in the way. Things like stereotypes, assumptions, implicit association, attribution errors, and cognitive biases can have a profound impact on our considerations of others, regardless of our intentions. We can however, reduce the impact of our drive to judge and categorize so that it does not prevent us from creating robust intersections of differing perspectives.
event::tags Future15, #greatminds
3:50 PM
to 4:50 PM
Colin Shaw
2 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Colin Shaw, author of Customer Experience: Future Trends & Insights, will be stopping by the bookstore following his reading to sign copies of his book.
event::tags Bookstore Appearance, #sxbookstore
4:00 PM
to 4:05 PM
4:00 PM
to 5:20 PM
4:00 PM
to 5:30 PM
4:00 PM
to 5:36 PM
4:00 PM
to 5:20 PM
4:00 PM
to 5:00 PM
140 Conference: My Family's Incredible Story
1 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Nelson de Witt
event::about Growing up in Boston as an adopted child I knew almost nothing about my past. Then one day when I was 16 we received a phone call out of the blue that my family in Central America had been searching for me. We learned of an incredible story about how I had been “disappeared” from my family during El Salvador’s civil war. Now, 30 years later, I’m working on an interactive documentary film as I try to find my place in the world and honor those who sacrificed during the war.
4:00 PM
to 5:00 PM
Evil Plans
11 schedule::attendees
Location
Austin Convention Center, Ballroom G
eventtype Panel, Interactive
Speaker Hugh MacLeod
event::about Hugh will do a reading and talk about Why Everybody needs an Evil Plan.
event::tags Book Reading
4:00 PM
to 5:00 PM
Sleeping at Internet Cafes: The Next 300 Million Chinese Users
43 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Tricia Wang
event::about In China, over 300 million migrants reside in cities; these communities represent some of the most marginalized and poorest groups that are now actively incorporating new communication tools into their lives. These migrants are also the fastest adopters of digital tools and the quickest growing population of digital users. What do these coinciding cultural-technical processes mean for the people undergoing these shifts? Based on my fieldwork in China over the past three years, I focus on three areas that I think will point to the future of social change in China: gaming, entertainment, and consumption.
4:00 PM
to 5:00 PM
aGLIFF’s Steers & Queers Happy Hour
26 schedule::attendees
Location
Frank Restaurant
event::about Let's be FRANK, Austin rocks! And SXSW LGBTQI queers-in-the-know will be at aGLIFF's Steers & Queers Happy Hour. Enjoy food, drink, and spins hosted by aGLIFF. RSVP at agliff.org/sxsw
event::tags Party
4:00 PM
to 5:00 PM
Film Texas Reception
30 schedule::attendees
Location
Iron Cactus
event::about Come network over a bit of Tex-Mex & a drink with SXSW filmmakers and panelists, and meet representatives from the Texas Association of Film Commissions. *Filmmaker or Panelist Badge Required.
4:00 PM
to 5:00 PM
HAPPY NEW YEAR Premiere Party
32 schedule::attendees
Location
tenOak
event::about SUDS STUDS ROCK & ROLL: The “Happy New Year” Soundtrack Party - with live performances by Bobby Bare Jr., Robbie Gil and La Res. Free Drinks! Free Food!
4:00 PM
to 5:00 PM
Playstation Lounge
38 schedule::attendees
Location
Playstation Lounge
eventtype Party, Interactive
event::about Media Happy Hour featuring PlayStation HOME.
event::tags Party
4:00 PM
to 5:00 PM
The Able Sea
4 schedule::attendees
Location
Blue Starlite Mini Urban Drive In
eventtype Unofficial Music
event::about
part of Equinox Mish Mash
4:00 PM
to 7:00 PM
2011 Austin Coworking Happy Hour
57 schedule::attendees
Location
Conjunctured
eventtype Unofficial Party
event::about
Do you like coworking? So do we! And we're kinda' thirsty. Hey, why don't you let us buy you a drink!
Swing by Conjunctured on Saturday March 12th from 4pm to 7pm have a beverage and meet other coworkers and coworking space founders.
event::tags featured
Website http://conjunctured.com
4:00 PM
to 6:00 PM
DC Meets Austin Happy Hour
20 schedule::attendees
Location
Moonshine Grill
eventtype Unofficial Party
event::about
Hosted by: DCI Group Digital (http://www.dcigroupdigital.com/), Engage DC (http://www.engagedc.com) and Rock Creek (http://rockcreeksm.com/)
Join fellow SXSWers at the Moonshine Patio and Bar for drinks, food and the chance to catch up with old friends and network with new friends, discuss and envision the social future.
Because it is always 5 o'clock somewhere.
4:00 PM
to 8:00 PM
Drinks with Zendesk
14 schedule::attendees
Location
Highball
eventtype Unofficial Party
event::about
Zendesk is attending SXSW!
Share a drink with us at the HighBall on Saturday, March 12th, from 4 to 8 p.m. This event is open to all of our Small Business Web customers, partners, and other invited guests.
Meet, greet, and heck, maybe even bowl a few games with Zendesk's VP of Business Development, Michael Hansen and esteemed Account Manager Kiran Weber.
As always, the tab is on Zendesk!
4:00 PM
to 6:00 PM
Electric Artists Presents: Art + Film + Innovation
54 schedule::attendees
Location
Lamberts
eventtype Unofficial Party
Speaker/Artist(s) Info
Kickstarter
Economist Film ProjectWooster Collective Electric Artistsevent::about
Join Electric Artists at SXSWi for drinks and discussion with special guests from the worlds of art, film & innovation.
event::tags film, art, technology
Website http://electricartists.com/
4:00 PM
to 6:00 PM
Etsy Code as Craft: Moving Fast at Scale
96 schedule::attendees
Location
Venue 222
eventtype Unofficial Party
Speaker/Artist(s) Info
Etsy Engineering Team
event::about
From 4-6pm on Saturday, March 12, key members of the Etsy engineering team, along with special surprise guests, will offer a series of small rapid talks providing a fast-paced and intensive overview of tools, processes, and cultural practices that make moving fast easy.
4:00 PM
to 9:00 PM
Purevolume House Badge Pickup
37 schedule::attendees
Location
PureVolume House
eventtype Unofficial Party
Speaker/Artist(s) Info
TBA at www.purevolume.com/thehouse
event::about
Badge Pick up Fri, March 11th - Tues, March 15th 4pm - 9pm
Badge Pick up Wed, March 15th - Sat, March 19th 1pm - 10pm
4:00 PM
to 6:00 PM
SXSW SnapGoods Sharegasms Happy Hour
61 schedule::attendees
Location
TBA
eventtype Unofficial Party
Speaker/Artist(s) Info
Cjax
event::about
In celebration of finally opening up SnapGoods to the folks who've been patiently waiting and supporting what we've been doing, we're hosting a Sharegasms happy hour in conjunction with our good friends to show you what the new Hook Up really means!
More details TBA, but expect some good wholesome fun and a good happy hour vibe in-between your day time networking and your Saturday night full on debauchery.
Website http://www.twitter.com/snapgoods
4:00 PM
to 8:00 PM
The Big Party for Small Business!
31 schedule::attendees
Location
Highball
events::invitation
NOTE THIS EVENT IS BY INVITATION ONLY
eventtype Unofficial Party
event::about
INVITE ONLY EVENT.
For the second year in a row, The Small Business Web is hosting a Big Party for Small Business at SXSW! This year, our friends at American Express OPEN are helping to sponsor what promises to be a very fun event for small business owners and the people who love them.
Join us at the swanky, vintage-themed Highball restaurant for good food, great drinks, bowling, skeeball and even a real, roaming cowboy! The networking opportunities will be as high as the bowling scores as some of the most interesting folks in the small business space will be there talking the technology and the future of small business. If you are a small business owner, serve the small business market or are looking to partner with folks who do, you don't want to miss this event.
Free shuttles will be leaving from the convention center starting at 4pm, just look for the big yellow "Small Biz Bus" at Trinity and 4th. See you in Austin!
Website http://sbwebsxsw.eventbrite.com/
4:15 PM
to 5:15 PM
140 Conference: Microfunding Hope for $1/Frame
6 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Erik Proulx
event::about Thanks to Kickstarter, projects that would never have seen the green light of day are getting funded. Everything from tiny indy films to original pieces of art to giant statues of Robocop are being underwritten because of this revolutionary funding portal. But (you knew there was going to be a "but") there are many reasons you might consider creating your own microfunding portal instead of going through Kickstarter. The first is obvious....if you don't raise 100% of your goal, you get nothing. (It's like "Who Wants to Be a Millionaire." Aim too high, and you might not get there. Set the bar low, and you'll always wonder how much more you could have raised.) The second -- and bigger -- reason is that unless you meet your Kickstarter fundraising goal, you lose out on the opportunity to build a community and meaningful dialogue with your contributors. Join this discussion and hear about how I'm funding my next film, "Lemonade: Detroit" frame by frame, and find out why and how to become an independent microfinancer yourself.
event::tags 140, #microfundinglemonade
4:15 PM
to 5:15 PM
Will OLPC Laptops Bootstrap Education in Latin America?
6 schedule::attendees
Location
Austin Convention Center, Ballroom E
4:30 PM
to 5:55 PM
4:30 PM
to 6:14 PM
4:30 PM
to 6:06 PM
4:30 PM
to 5:30 PM
100% Viable, 1% Visible - Minority New Media Entrepreneurs
17 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Kiratiana Freelon
event::about While minorities (Latinos and African-Americans) are consumers and producers of the content on new media platforms, why aren’t they creating internet companies as often? A recent article said that only 1% of internet firms are founded by African Americans. Is the number similar for Latinos? Furthermore, studies show that minority teens are beginning to close the digital literacy gap through the mobile web. Will they also soon close the gap in digital entrepreneurship and development? How can we guarantee that minority youth (and adults) will consider digital entrepreneurship and web development as a fruitful career, just as they have done with law, journalism and medicine? In this one-hour conversation, we will discuss how to propel more minorities in new media entrepreneurship and further increase VC funding for them. The ultimate goal of the panel is to shed some light on the best practices for developing minority new media entrepreneurs. This conversation is ignited by the recent pledge by Comcast to give $20 million toward a venture capital fund for new media businesses led by minorities you digital education. It is also ignited by a recent article that said only 1% of Internet Start ups were founded by African-Americans.
event::tags Future15, #100Viable
4:30 PM
to 5:30 PM
140 Conference: Rise of the Cubicle Farmer
5 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
4:30 PM
to 5:30 PM
Filmmaker's Lounge: International Meet Up
5 schedule::attendees
Location
Austin Convention Center, Room 17B
4:30 PM
to 5:30 PM
Jane McGonigal
10 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Jane McGonigal will be stopping by the SX Bookstore to greet registrants and sign copies of her book, Reality is Broken: Why Games Make Us Better and How They Can Change the World.
event::tags Bookstore Appearance
4:30 PM
to 5:30 PM
SXSW ScreenBurn Block Party
46 schedule::attendees
Location
Austin Convention Center, Exhibit Hall 2
eventtype Panel, Interactive
event::about The Block Party has become one of the most beloved aspects of the SXSW Trade Show and now, based on its success, 2011 will mark the first year of the ScreenBurn Block Party. Participants include: Insomniac Games, Sony Computer Entertainment America, IngZ, Beyond Gaming, indiePub, RockLive, Ecko Entertainment and Marvell.
event::tags ScreenBurn
4:30 PM
to 5:30 PM
The Future of Reading: a 1-on-1 with Khoi Vinh
20 schedule::attendees
Location
PepsiCo Stage - Meeting Room 2
eventtype Panel, Interactive
event::about
Featuring: Alissa Walker (Fast Company), Khoi Vinh (Subtraction.com)
If you look at The Daily, most iPad magazines, even Gawker's new redesign, they all have the same problem: They're too consumed with the bells and whistles of interactivity and not concerned enough with basic design principles that make any publication effective. We'll talk with Vinh, former design director for NYTimes.com
4:30 PM
to 5:15 PM
The Maple Leaf Digital Lounge
37 schedule::attendees
Location
Paradise on Sixth (http://paradiseonsixth.com/)
eventtype Unofficial Party
Speaker/Artist(s) Info
Artists:
The Frail, Golden State, The Color Pharmacy, DJ Lee Dale.
Saturday March 12
4:30 p.m. – 5:15 p.m.
C100 Panel Discussion: What? Those Guys Are Canadian?
Featuring: Ryan Holmes, CEO, HootSuite
Brian Wong, Founder and CEO, Kiip
Michael Scissons, President and CEO, Syncapse
Moderator: Chris Albinson, Panorama Capital, C100
Sunday March 12
12:00 p.m. – 12:45 p.m.
Overview of Canada's Digital Economy
Featuring: Erin Bury, Community Manager, Sprouter
Kris Krug, Founder, Static
Prerna Chandak, Partner, Lemonade Ventures
Chris Crowell, Founder, East Coast Connected
event::about
The Maple Leaf Digital Lounge (MLDL) is a pioneering event to be held during the Interactive portion of the 2011 South by Southwest Conference (SXSW) with the intent to highlight and promote innovative Canadian companies to the attendees of the SXSW conference.
We are creating a cluster of Canadian technology that will be featured as part of the lounge. It will act as a catalyst in promoting Canadian innovation to a large technology & media audience.
The MLDL will feature Canada’s growing interactive digital media technology companies from the following industries: social media, mobile, marketing, multi-media, game development, web development or any related IT areas. At the event, each company will have a table set up/booth to showcase their technology over a two-day period.
event::tags startups, Canada, free food, party, panel discussions
4:45 PM
to 5:45 PM
140 Conference: Traveling the World with the Real-Time Web
14 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
4:45 PM
to 5:45 PM
Violence: An Equal Opportunity Hater
4 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Steven Thibodeau
event::about Violence is a part of our culture – part of virtually all cultures. But the United States has a unique relationship with violence. Through the protection of our basic rights, we have put many of the basic controls and catalyst of violence in the hands of the people, and as a by-product of these important freedoms a darker consequence has emerged. We have more guns than all of Europe combined, and not surprisingly more gun related deaths. But it’s the less obvious face of violence that plagues our daily lives - violence at home, work, and dating. Violence amongst our peers and even pervasive violence in our schools. Violence takes many forms. The most subtle of violence – persistent verbal abuse, bullying and intimidation that have fostered a general desensitization of our culture to the many of the dangers, effects and cost of violence. In this discussion, we will examine the dynamics and spectrum of violence, from peer to peer to entirely anonymous. Within that that context, we will also examine a set of strategies and tools that are empowering one youth group in New York City to stand up and act against all faces of violence.
4:55 PM
to 5:00 PM
SXSW Flash Mob
84 schedule::attendees
Location
TBA
eventtype Unofficial Party
event::about
It's time to rock. Be a part of the biggest event at SxSW not associated with SxSW. Of course, plans are Top-Secret (submit your info on http://sxswflashmob.com) to ensure the element of surprise for the unsuspecting who are not participating.
Website http://sxswflashmob.com
5:00 PM
to 6:47 PM
5:00 PM
to 6:00 PM
140 Conference: The Real Time Revolución: Latino Culture in America
3 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Alan Weinkrantz, Marcos Hernandez, Nan Palmero
event::tags 140 Conference
5:00 PM
to 6:00 PM
All These Worlds Are Yours: Visualizing Space Data
43 schedule::attendees
Location
Austin Convention Center, Ballroom B
eventtype Panel, Interactive
event::about At the intersection of video gaming technology, open government and citizen science are new applications making it easier and more fun for the public to explore space data. Get an inside look at virtual environments incorporating real-time spacecraft data and images. Become an armchair astronaut and travel through the cosmos from your personal computer. Ride along with NASA spacecraft, hazardous asteroids and distant planets, or just experience the vastness and beauty of space. All these worlds are yours... including Europa.
event::tags Panel, #RealSpace
5:00 PM
to 6:00 PM
Are Internet Consumers Killing Online Creativity?
60 schedule::attendees
Location
Hilton, Salon K
eventtype Panel, Interactive
Speaker Andrew Keen
event::about The Internet is increasingly portrayed as an instrument of consumer power, giving them enormous rights in terms of accessing content, mostly for free, often illegally. But have we inadvertently created a "cult of the consumer" in which the rights of a professional creative class have been disregarded? If the Internet is to mature as a viable media platform for paid content, do we need to calibrate our values and assumptions so that the rights of professional creators are held in as much regard as the rights of consumers?
event::tags Solo
5:00 PM
to 6:00 PM
Augmented Reality for Marketers: Future of Consumer Interactions
87 schedule::attendees
Location
Hilton, Salon J
eventtype Panel, Interactive
Speaker John Havens, Lynne d Johnson
event::about Augmented Reality (AR), is an emerging technology that allows for digital images and information to be overlaid on smartphone screens or computer monitors. While still an emerging technology, many major players in retail and technology are executing successful AR campaigns that move beyond catchy 3-D graphics to deliver ROI by connecting to people’s social networks and providing clear incentives to purchase. The presenters will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. This session will also cover: How brands are getting attention with Augmented Reality, How brands are seeing ROI from Augmented Reality, The multiple B2B and B2C applications for Augmented Reality, How Augmented Reality links to Location Aware Advertising and Predictive Modeling, Why Augmented Reality is not a gimmick but the future.
event::tags Dual
5:00 PM
to 6:00 PM
Big Brother Goes Green: Surveillance for Sustainable Forests
13 schedule::attendees
Location
Austin Convention Center, Room 9ABC
eventtype Panel, Interactive
Speaker Monica Mendes, Nuno Correia, Mónica Mendes
event::about Can repurposed surveillance technology bring people together to protect their forests? Combining physical and virtual worlds, Real-Time Video Interactive Systems for Sustainability (RTiVISS) offer participants a way to remotely monitor natural environments for forest protection. Collaboratively developed by artists, activists and technologists, these new systems strengthen environmental awareness through "the emotion of real-time". This presentation will showcase the design and technology of specific RTiVISS instances such as "Play with Fire", "B-wind!", and "Hug@ree". It will also be a case study of what happens when tinkerers, open-source coders, and new media artists work together for a better world.
event::tags Dual, #BBgoesGreen
5:00 PM
to 6:00 PM
Brand Consistency Is Killing Digital Advertising
102 schedule::attendees
Location
Austin Convention Center, Ballroom F
eventtype Panel, Interactive
Speaker Justin Cox
event::about Companies often stress the importance of consistency—a consistent image, voice, strategy, etc. Countless models and presentations have been created to help brands maintain continuity. But, does consistency really equal success? It certainly can for things like product quality or customer service. When it comes to the world of marketing, however, consistency is overrated and overused. This issue is most apparent in the digital space, where print and TV campaigns are routinely repurposed as banner ads and pre-roll videos. Compounding the problem, marketers often duplicate digital ads across sites that have little in common with one another, ignoring the fact that consumers behave differently as they move around online. New disciplines and technologies have emerged, giving the industry unprecedented ways to reach consumers. Digital advertising should reflect these changes and inspire brands to be flexible, schizophrenic even. An argument could be made that no two ads should ever be the same. To achieve this, the industry must embrace a new order of advertising—one that champions inconsistency. One where publishers and agencies work together to create custom marketing content. Where ads for Heineken can’t be replicated as ads for BudLite. Where consumers experience advertising that is inextricable from the place where they are experiencing it. And where the goal is not to keep a brand on track, but to create unique experiences that compel consumers to engage on a deeper level.
event::tags Solo
5:00 PM
to 6:00 PM
Business Management for the Creative Mind
61 schedule::attendees
Location
Marriott Courtyard, Rio Grande B
eventtype Panel, Interactive
Speaker Debra Russell
event::about The Interactive Media world is a multi-billion dollar industry. And it is filled with what Michael Gerber refers to in "The E-Myth Revisited" as technicians who have had an Entrepreneurial Seizure and have made the mistake of thinking that if you understand the technical work of your business, you can be successful as a business owner. How many great ideas where scuttled because the business failed? Don't let your lack of business savvy undercut the brilliance of your ideas! Business Management for the Creative Mind will help you to understand that you don't need an MBA to be good at business. In this Core Conversation, We'll discuss the myths of incompatibility between business and creativity; what it takes to create a successful business; how to further your career and how to get the next level in your industry. You cannot create long-term success without first understanding the basics of being a small business owner and how to apply those fundamentals to your business. Together, we'll discover: * The 5 Hats of the Business Owner * How to overcome the 5 Biggest Challenges most business owners face * 3 Keys to Your Success. Even if you are an employee, acting as if you are a small business owner is the key to a long and successful career. This conversation will enable you to see yourself at home in the world of business and use your innate creative skills to conquer the challenges that may now seem overwhelming to you.
event::tags Core Conversation, #bizmgmt
5:00 PM
to 6:00 PM
Can Transmedia save the Entertainment Industry?
34 schedule::attendees
Location
Austin Convention Center, Room 16AB
event::about Everybody wants to preach about Transmedia but will it be the savior that some people promise? As a movement transmedia has attracted significant interest in publishing, advertising, interactive and film. Most major publishers now have Transmedia divisions. Most large advertising agencies are developing Transmedia campaigns for clients. Game developers were into Transmedia before most people and video games are now routinely becoming films. In the film world, the Directors Guild of America has now officially designated "Transmedia Producer" as a viable credit line. All very well. But will the investment in Transmedia reap big rewards for the Entertainment Industry? Will it stem a seemingly inevitable decline in audience and revenue? Join Daniel Lorenzetti of TransMediaMatrix and SXSW 2010 Transmedia Storytelling Presenter as he interviews prominent Film Producers about the movement and the progressive projects that are blazing a Transmedia trail across the entertainment industry.
event::tags Marketing - PR - Publicity
5:00 PM
to 6:00 PM
Cheaper, Better, FASTER: Can Casual Games Save Education?
37 schedule::attendees
Location
Austin Convention Center, Room 6AB
eventtype Panel, Interactive
Speaker Kristy Bowden, Gary Goldberger, Scot Osterweil, Ward Tisdale
event::about Since 1990, 33 new countries have been created. Since 1990, my 7th grade history textbook has been revised...twice. Not only are casual games, like Bejeweled and Farmville, the fastest growing segment of the game market, but casual games are also less expensive to develop, easier to distribute, and take less time to get to market. And they can teach. This panel will bring together game developers and game education academics to talk about how the future of education depends on casual games. We will focus on game theory and casual game design, research and evaluation of games and learning, and successful public/private partnerships.
event::tags Panel, #casualeducationgames
5:00 PM
to 6:00 PM
Client Knows Best? How to Sell Unsolicited Ideas
85 schedule::attendees
Location
Hilton, Salon C
eventtype Panel, Interactive
event::about So you get the brief, and it’s the “same old same old”. Your client wants a banner campaign…an email blast, a :30 second spot… but you’ve got something better up your sleeve… something more appropriate for them that better meets their needs. Something they’re pining for but they don’t know it yet. How will you sell it to them without making their head spin? How can you make them understand the benefits without losing them in the technological weeds? We’re constantly being thrown for a loop when it comes to great, innovative ideas: “It’s not in the budget.”, “How can we measure its success?”, “We’ve never done anything like that before.” This panel will tell you how to crash through all those barriers with your client and make something really interesting – you may even put it in your portfolio.
event::tags Panel
5:00 PM
to 6:00 PM
Console & Casual Games Collide!
17 schedule::attendees
Location
Austin Convention Center, Room 12AB
eventtype Panel, Interactive
event::about The casual games market explosion was among 2010's top tech stories. How will the space evolve? Some of the console video games industry's biggest developers and publishers have started creating casual games of their own. Others have integrated social media features in their console games. Come learn how both games worlds are colliding.
event::tags Panel, #sxswconsole
5:00 PM
to 6:00 PM
Grow Some Balls: Build Business Relationships from Nothing
90 schedule::attendees
Location
Hilton, Salon AB
eventtype Panel, Interactive
Speaker Matt Van Horn
event::about Fear holds many people back in business. There is fear of not having enough to offer, fear of not knowing what to say, fear of rejection. This session is about how the game is changing and how to build quality relationships out of nothing while not being afraid. Business is about relationships and using technology to foster those relationships by growing social spheres of influence and creating a network of contacts of friends, acquaintances, and business partners. Also to be covered will be the advanced tips and tricks for making a cold connection a warm one, how to make a great impression, follow-up like a rock-star and how to complete deals that are not typical deals. Social media sites such as Twitter, LinkedIn and Facebook have changed the way business is done. When should you add someone on Twitter versus LinkedIn versus Facebook? How do you avoid being ignored? What about instant messenger? Is the IM agreement the new term sheet? All these questions will be explored in the session that covers the best methods for being successful in business even if your main function in your organization is not business.
event::tags Solo
5:00 PM
to 6:00 PM
Hacking Kids: How to Raise a Digital Native
40 schedule::attendees
Location
Austin Convention Center, Room 8A
eventtype Panel, Interactive
Speaker John Bracken
event::about The Internet and mobile phones have created a new realm of possibilities, and distractions, for parents. Dads, and other non-birthing child care providers, face new challenges in negotiating the digital age. The panel will build on the lessons and tales emerging from NuevoDads, a private listserv of 50-60 techie fathers, and a few mothers. The panel will: - create a safe space for peers to discuss a multitude of parenting issues - create a network for both parenting and non-parenting needs - explore the changes from the past, when being a dad was a fan isolated task.
event::tags Core Conversation
5:00 PM
to 6:00 PM
How PBS and NPR Can Support Local Journalism
52 schedule::attendees
Location
Sheraton, Capitol View Terrace
eventtype Panel, Interactive
Speaker Kevin Dando, Amy Shaw, Jan Schaffer, Tom Davidson
event::about As the digital revolution decimates traditional local news media, a variety of new organizations are emerging – fitfully – to fill the gaps. Some of their challenges, such as content creation and technology, are relatively easy to solve. But others – building an audience and finding sustainable revenues – are much harder. In this session, you’ll learn about current and upcoming experiments, partnerships and models – and how PBS, NPR and their member stations can support this new local-news ecosystem.
event::tags Panel
5:00 PM
to 6:00 PM
How to Ensure a Diverse Tech Event
15 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Erica Mauter
event::about Social networking is supposed to be the ultimate facilitator of interaction between producers and consumers. In the tech space, these online interactions go offline at conferences and unconferences around the world, but it's still the rare tech conference that accurately reflects its real audience - the users, the consumers, the benefactors of technology. Are you hoping to attract more diverse audiences to your existing programming or are you tailoring your programming to diverse audiences? How can your product appeal to a diverse audience if you don't have a diverse group developing it? Does your event allow affinity groups to connect in a meaningful way? We'll explore what event organizers like O'Reilly and SXSW are doing to encourage new people to attend. We'll explore the barriers individuals face as well as opportunities for contribution within the community. Individuals, organizations, conference organizers, sponsors and bloggers will walk away with actionable steps they can take to diversify events.
event::tags Future15, #diverseevents
5:00 PM
to 6:00 PM
Interactive Marketing Horror Stories
46 schedule::attendees
Location
Hilton, Salon E
eventtype Panel, Interactive
Speaker Steve Lundin, Richard Laermer
event::about Join marketing writers and humorists Steve Lundin and Richard Laermer for a rollicking conversation on some of the most notable examples of interactive marketing programs gone awry. These incredible, disturbing, and (unintentionally) hilarious stories will leave you scratching your head and wondering out loud: “someone actually approved AND paid for that?” From Edelman’s “WalMarting Across America” campaign that served to coin the phrase “Fake Weblog,” to Pepsi’s “Amp up before you score” social networking debacle, the world of interactive marketing has already yielded a rich crop of disasters to study. If anything can be learned from the numerous gaffes made by marketers, it’s that mistakes are repeated. They’re reported in the press and then disappear, rarely cited in marketing books or publications. Why? Because according to the former editor of B-to-B magazine, “we don’t like talking about the negative stuff.” In short, as far as the world of marketing is concerned, “all is always well.” The lessons that these stories impart are invaluable and should not only be repeated, but analyzed (and hopefully never repeated again). Interactive Marketing Horror Stories provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what we as marketers can do to avoid them. This promises to be a fast moving and provocative conversation that will provide attendees with some of the most important information they can use: a way to avoid nightmares.
event::tags Core Conversation, #bigfrontier
5:00 PM
to 6:00 PM
Latin America: The Future of Online Games
14 schedule::attendees
Location
Hilton Garden Inn, Sabine
eventtype Panel, Interactive
event::about The video game revolution is expanding all over the planet. In the past few years, Latin America became a huge market for both video game development and consumption. From companies like Electronic Arts and Vivendi, to homegrown companies like Three Melons, Latin American developers have created a local industry that is becoming one of the most notorious and fastest growing in the digital world. We will discuss how some of these companies started, the secret to their success, their vision of the future, and everything that is happening today in the world of video games, online games, social games, etc.
5:00 PM
to 6:00 PM
Left Brain Search = Google. Right Brain Search = X
69 schedule::attendees
Location
Hilton, Salon H
eventtype Panel, Interactive
Speaker Barney Pell, Nikhil Daftary, Don Turnbull, Paul O'Brien, Sep Kamvar, Lior Ron
event::about Ever wonder why Google isn't very helpful in finding something fun to do tonight? Search engines have gotten really good at finding information that literally matches our keywords, but they fall short when our needs and priorities are either hard to express or hard to match directly to the target content. These limitations are giving rise to a new set of search experiences based on semantic understanding and recommendations that are personal, social, and contextual. Companies like Netflix, Yelp and Pandora have kicked off the first wave of new search. By focusing on searching by how we naturally think, talk and feel about the matter at hand, we can begin to find information that's relevant to us both logically and emotionally. In this panel, we will look at the emerging technologies and user experiences that are creating the next big thing for the search industry.
event::tags Dual, #BetterSearch
5:00 PM
to 6:00 PM
Lurkers: Your Most Important Community Members
67 schedule::attendees
Location
Hyatt, TX Ballroom 1
eventtype Panel, Interactive
event::about Your lurkers are a vital and necessary part of your community and they often make up a majority of your membership but are dismissed as valueless members of the community. Treating your lurkers as if they have no value could be a fatal mistake in managing your community. Many community managers discount the value of lurkers when in fact, they are usually the cornerstone of your community. The panelists will help you understand the measurements you need to use to both understand the value of your community lurkers and how to translate that value back to the business. We will also share ideas on how to keep lurkers engaged and coming back to the community and how they can turn from lurkers into contributors. In this panel, you will learn why your community lurkers are valuable and how to measure their value by understanding how they are contributing to your community, what they are learning from your community, and how they are providing value back to the business. This will be a moderator-lead discussion with plenty of time for Q&A. Learn from a panel with a combined 32 years of community building and management experience.
event::tags Panel, #sxswlurkers
5:00 PM
to 6:00 PM
Metrics-Driven Design
121 schedule::attendees
Location
Austin Convention Center, Ballroom A
eventtype Panel, Interactive
Speaker Joshua Porter
event::about For every design change you make affecting your user’s experience, do you know if you’re having a positive or negative impact? Are you adding to your organization’s bottom line or eroding it? Are you sure? Or, are you like most design teams who release work through a ramshackle process made up of politics, prayer, and paralysis? The health of the business must be the highest priority for designers. With a plethora of fast and cheap analytics tools available that bring us the ability to measure almost anything, we have no excuse not to be measuring every design change we make. From a/b testing small interface tweaks to measuring time-on-site for new users to measuring user satisfaction over long time periods, we can know more about the people who use our software than ever before. In this talk, Joshua Porter will provide you with a simple, easy framework for metrics-driven design. By using a combination of research methods as well as powerful new tracking tools, Josh will show you how to align your design priorities with what keeps you in business. You will come away from this talk with a clear idea of what metrics are most important, which ones to focus on, and which ones to ignore. So don’t drive blindly: use metrics-driven design to make sure the impact you’re having is a positive one.
event::tags Solo, #metricsdrivendesign
5:00 PM
to 6:00 PM
Money for Nothing, and Your Software for Free
26 schedule::attendees
Location
Austin Convention Center, Room 10AB
eventtype Panel, Interactive
event::about Free beer! Free kittens! Free software! We all love to get something for free, especially when budgets are tight. We dream of the free product that will, like magic, solve our problems without costing a cent. (If you aren't, your boss probably is.) But free things almost always come with hidden costs, and free software is no different. It won't give you a hangover, or get fleas, but it could eat up your staff time, control your data, or change the rules on you without notice. This was spectacularly clear when Ning eliminated free accounts, leaving users with the choice of paying up, or losing years of hard work. Or when Facebook suddenly turned fans into "likers," forcing page administrators to change their outreach strategy. But not all free software is created equal, and it's not just about open source vs. closed source. Some tools give you great power - but you have to know how to use it. Others limit your options, or ignore what you really need. But some may be just what you're looking for. We'll explore the ins and outs of free and low-cost software, and ask: what does free software really cost?
event::tags Panel, #money4nothing
5:00 PM
to 6:00 PM
Sausagefest: Getting More Women Into New Media & Tech
71 schedule::attendees
Location
Marriott Courtyard, Brazos 2-3
eventtype Panel, Interactive
Speaker Rachel Sklar, Alexia Tsotsis
event::about This industry has a ratio problem. Still. It's getting better, but panels, conferences, magazine articles, VC funding - it's all dominated by men. In a big way. Is this because women are lame and uncreative? No. Is it because men are evil and sexist? No. (Sheesh, no.) But - where there is such an obvious and unrelenting gender disparity, there is a problem waiting to be solved. How can women do more to make their ideas happen? (And get money for them?) What do men do differently than women? Is industry coverage lopsided - and if so, how can we change that? What can we blame on the people running all-dude conferences - and what can we take responsibility for ourselves? How can we work together as an industry to encourage the kind of diversity that will free up the very best of our collective talent to rise to the top? Women are great. Men are great. But the ratio in this industry - not great. This panel will address that, and how to change it.
event::tags Core Conversation
5:00 PM
to 6:00 PM
Semantic Web Unlocks Shale Gas Plays
22 schedule::attendees
Location
Austin Convention Center, Room 5ABC
eventtype Panel, Interactive
Speaker Arthur Keen, Arthur Keen PhD
event::about The Semantic Web and Shale Gas may seem like strange bedfellows. It may also come as a surprise that the United States has more gas reserves than the rest of the world combined, but most of it is locked up in immense and well known shale gas fields stretching for hundreds of miles at a depth of about 10,000 feet. These clean burning resources were considered junk until technologies for horizontal drilling and fracturing the rock under high pressure made them viable, however these techniques are expensive and poorly understood. Semantic web technologies enable companies to pool knowledge, collaborate, and gain a shared understanding of what works and what doesn't. This accelerated the "learning curve" to reduce risks and increases profits. The more flexible representation enables deep auditing of decision processes by tracking data provenance. It also integrates disparate data sources, facilitates collaborative data fusion, collaborative modeling, and is able to forecast the results of decisions based on physics and the evolving understanding. This system built on semantic web is expected to be processing thousands of wells by the end of 2011 and be used by over 20 independent and major oil and gas companies. The ability to unlock shale gas will have a major impact on the United States Economy for 50 to 100 years, freeing dependency on foreign oil and, providing clean burning fossil fuels.
event::tags Core Conversation, #sxswiShaleSemantics
5:00 PM
to 6:00 PM
Social Media, Just US? A Unique International Perspective
44 schedule::attendees
Location
Hyatt, Hill Country CD
eventtype Panel, Interactive
Speaker Christian Leman, Joseph Halverson
event::about Social media has become a global phenomenon: 72% of the global internet population is now active on social networks and 75% of Facebook users are outside of the USA. Research shows that Social Media users interact locally, in their real life. The global phenomenon is in fact a collection of local phenomena where culture, language and politics play a role. The Indonesians use Facebook in Indonesian interacting with other Indonesians, the Germans use Facebook in German interacting with other Germans, etc… there are variances that global brands should know/use/leverage when designing global marketing social media campaigns. Should you skew your campaign toward more content creation when targeting audience in China or South Korea? Should you avoid requesting Europeans to formally join a group? Should you expect Japanese to be more likely silent readers of your content?... The conversation will explore the need for multinational brands to recognize that not all social media users are like US, and that social media campaigns should be properly localized to maximize return.
event::tags Core Conversation, #smediajustus
5:00 PM
to 6:00 PM
Social Networking is Not Very Social
62 schedule::attendees
Location
Hyatt, Big Bend
eventtype Panel, Interactive
Speaker Drew Olanoff, Louis Gray
event::about Social Networking as we know it today may become a thing of the past. In fact, it may already be. Teens and young adults everywhere are turning to their mobile devices as their very own social network and merely using lightweight tools such as texting to network, hang out, and meet new people. Is Facebook already dead to them? Was it ever alive in the first place? The mobile industry has evolved Social networking as we know it today.
event::tags Core Conversation, #socialornotsocial
5:00 PM
to 6:00 PM
Sound for Picture: Pre-production through Post
11 schedule::attendees
Location
Austin Convention Center, Room 13AB
Speaker Brad Engleking, Susan Fitz-Simon, Andrew Garrison
event::about One of the easy distinctions between films that work and films that don't is sound. Good sound is a combination of good audio practice in production and post and learning to how to think about audio from the very beginning. The panel will include a production mixer and a post-production mixer/designer to talk about esthetics of audio and everything from double system recording with DSLR's to Pro Tools templates.
event::tags Workshop
5:00 PM
to 6:00 PM
Star Wars Uncut: The Force of Crowdsourcing
42 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
eventtype Panel, Interactive
Speaker Annelise Pruitt, Casey Pugh, Jamie Wilkinson
event::about The StarWarsUncut.com team will talk about how the project rose to success and what the future holds for interactive media. Recreating an entire classic film in just nine months, they will share their inspiration, technology, crowdsourcing techniques and cultural impact of the first site for a broadband-only production to win an Emmy.
event::tags Panel, @starwarsuncut
5:00 PM
to 6:00 PM
Star Wars Uncut: The Force Of Crowdsourcing
13 schedule::attendees
Location
Austin Convention Center, Room 18ABCD
Speaker Annelise Pruitt, Casey Pugh, Jamie Wilkinson
event::about The StarWarsUncut.com team will talk about how the project rose to success and what the future holds for interactive media. Recreating an entire classic film in just nine months, they will share their inspiration, technology, crowdsourcing techniques and cultural impact of the first site for a broadband-only production to win an Emmy.
event::tags Interactive Crossover
5:00 PM
to 6:00 PM
That's Not My Job: Being A Career Generalist
74 schedule::attendees
Location
Hilton, Salon D
eventtype Panel, Interactive
event::about In corporate America people say: "That's not my job!" employees specialize and have a deep knowledge in a couple areas. But for those who want to don't want to specialize the role of being a generalist can be a rewarding experience. These individuals are early employees at a start because they are capable of learning skills quickly, knowing how to complement their teammates skill sets, and stay focused and motivated in order to build out a prototype and a business. We'll cover how to build a career as a generalist, recruit them, and keep them motivated.
event::tags Dual
5:00 PM
to 6:00 PM
The Great Paywall Experiment: Evolving Digital Subscription Models
58 schedule::attendees
Location
Sheraton, Capitol A-D
eventtype Panel, Interactive
Speaker Donald Chesnut, Daniel Bernard, Heather Hollis, Daniel Mandell
event::about New devices, new experiences, and new ways for making money: the world of media and publishing is on fire. This panel will explore the rapid evolution of content subscription models that are bridging the worlds of offline and digital, presenting new models for customers to subscribe to content, and the opportunities to create new experiences based upon a more market-dynamic and mult-channel approach to subscriptions. All types of content are undergoing evolution as a result of the changing digital landscape: Magazines, newspapers, cable and broadcast tv stations, music... Each is experimenting with new ways to address the iPad, mobile, Web, iTV, and offline. Newer services like Zinio, HBO GO, MagHound, Hulu are part of the newer landscape, while longer-term players like Dow Jones/Wall Street Journal, Conde Nast, and Time Inc are continuing to evolve in their approach to content subscription and distribution. Looking at the landscape, who is innovating and leading the pack? What models are working better than others for both the content/media company AND the customer? How does the type of content change across distribution platform? And where do we think the concept of “subscriptions” is going? Intended for both experience designers or digital business innovators, this panel will bring together diverse leaders from the world of content, media, and publishing to share their thoughts on the emerging trends that are shaping the future of paid digital content.
event::tags Panel
5:00 PM
to 6:00 PM
The Lean Startup: Building Legendary Products
43 schedule::attendees
Location
AT&T Conference Center, Room 204
eventtype Panel, Interactive
Speaker Jeff Smith
event::about Thousands of users isn’t cool. Know what’s cool? MILLIONS OF USERS. Jeff Smith (CEO, Smule) gives us a look inside Smule, a company has produced hit after hit of #1 apps. Following Jeff, we’ll hear from Farbood Nivi on the success of Grockit, and what it takes to go from concept to legend. This session is sponsored by 500 Start Ups.
event::tags Solo
5:00 PM
to 6:00 PM
The Secret Lives of Content Sites
42 schedule::attendees
Location
Sheraton, Creekside
eventtype Panel, Interactive
Speaker Joe Stepniewski, Alicia Navarro
event::about Online editorial is yet to be fully recognized in the process of creating purchasing intent. With many thousand sites now utilizing Skimlinks' monetization technology, we have been able to collate a wealth of data on the performance of different types of online content publishers, and prove the value they add in the buying process. This presentation will offer new, page-level data showing just how publishers are driving highly qualified traffic, with the added benefits of terrific brand exposure, and even that longed-for SEO boost. With case-study based tips for publishers on how they can optimize their own content, and advice for advertisers on harnessing the power of editorial; this session would prove valuable for a wide audience at SXSW.
event::tags Solo, #Skimlinks
5:00 PM
to 6:00 PM
Watching Windows: Constructing Your DIY Distribution
1 schedule::attendees
Location
Austin Convention Center, Room 15
event::about Historically the rule of thumb was that it should take about 7 years for a film to transition from theatrical release to free television as it slowly moved through its “windows.” Today those same windows have dramatically collapsed; they can be 7 months or even shorter. What happened and why? Is this good for independent film? Whether you’re a filmmaker, producer, sales rep, or consumer you need to understand windows. The Watching Windows panel will explore, define, and elaborate on windows as they relate to a film’s financial success and audience reach. You’ll hear from industry experts who understand filmmakers’ desires and guide them through distribution realities. The panel will discuss distribution strategies whether they be DIY or more traditional “all rights deals.” They will examine transactional VOD and free or ad-sponsored VOD and offer suggestions on how to exploit both. They will discuss efficient and effective marketing campaigns as they relate to the different windows. Collectively the panel has released over 1000 films over the last 4 years and will candidly share their experiences with the audience.
event::tags Distribution
5:00 PM
to 6:00 PM
Web Anywhere: Mobile Optimisation With HTML5, CSS3, JavaScript
146 schedule::attendees
Location
Austin Convention Center, Ballroom C
eventtype Panel, Interactive
Speaker Bruce Lawson
event::about Web apps, mobile phone apps, websites that work anywhere, SVG, HTML5, Widgets, location-aware sites, Media Queries. Beyond the buzzword assault is a revolution in the way sites are made, what they can do, and how they are accessed. We're going to talk about what the buzzwords actually mean and how they all fit together. We'll explore different methodologies for making websites that users can access on mobile phones and other devices, and how to optimize your existing website for mobile. Then we'll put all the buzzwords together into a coherent vision that works now, with real code snippets that you can use right away. Finally, we get out our crystal balls out and look at what's coming around the corner in HTML5 and the W3C APIs that allow websites to access native capabilities on devices.
event::tags Solo, #html5mobille
5:00 PM
to 6:00 PM
Web Mashup Platforms for Future Programmable Cities
20 schedule::attendees
Location
Hilton, Salon F-G
eventtype Panel, Interactive
Speaker Vlad Trifa, Christine Outram, Dominique Guinard, Rachel Sterne
event::about The public infrastructure of our cities are obscure structures whose workings are not accessible to most citizens. What if every sensor in our cities would have a Web API anyone could access in real-time and mashup? Open and easy to use Web platforms that enable efficient integration, processing, storage, and access to the enormous amount of data digital cities generate are increasingly needed, and we'll explore the various technologies that are making such solutions possible. Furthermore, we'll go much more beyond the technical aspects of such a platform to address the more controversial implications of such an Orwellian scenario. Hopefully, this session will provide a forum for the different disciplines involved in the design of future cities to establish a common ground for better interdisciplinary cooperation and understanding in this area.
event::tags Panel, #programmablecities
5:00 PM
to 6:00 PM
Welcome to the EGOsystem: How Much are You Worth?
10 schedule::attendees
Location
Austin Convention Center, Ballroom D
eventtype Panel, Interactive
Speaker Brian Solis, Sean Rad
event::about What's your klout score? How many people follow you on Twitter? What’s your authority on Peerindex? How are peers rating you on Honestly? What’s your rank in Quora? The answers all equate to a market harbinger that’s both alarming and telling, how much is your digital persona worth in today’s social economy… If Google ranks the quality of web pages using PageRank, new services such as Klout and PeerIndex are developing a human algorithm that could best be described as PeopleRank. Whether you like or not, we live in a social hierarchy where your every move is indexed and calculated into a score that represents your stature in a digital society. Complain all you want, but the truth is that you’re already categorized into one of two groups, the have or have nots. For those who are among the fortunate, they are sought after by brands and other personalities to reward them for their social mastery. They become the new @CharlieSheen. They’re winners! As we see with new media talent agencies such as Ad.ly (the company that got Charlie on Twitter), celebs such as Kim Kardashian, Snoop Dogg, 50 Cent, Paris Hilton, as well as the new era of web celebs and the Internet Famous are cashing in on their fame in new media channels. Twitter is the new vehicle for celebrity endorsements and as a result, Tweets are worth money and brands are lining up. And here’s the crazy part, they’re working and followers love them. But the opportunities you earn in the social web are just as important as the opportunities you will never see. Our avatars carry a number, a value and to the outside world that is our credit score, it is our net worth, it is a representation of our level of influence or lack thereof. But what the hell is influence anyway and why did I not have an opportunity to opt out of any of this? And, if you had the option, would you opt out? At this very moment, influence is harboring feelings of either recognition or resentment. It is what it is. So the question is, what are you going to do about it? Will it inspire you to push back or does it evoke aspiration and focus to change how you engage in social networks to improve your score. P.S. -- It’s now a tradition, three years in a row, three books debuted at SXSW. Brian will also take a moment to talk about his new book Engage: Revised and Updated.
event::tags Panel
5:00 PM
to 6:00 PM
When Facebook Falls: Future-Proofing Your Social Media Efforts
100 schedule::attendees
Location
Hyatt, Hill Country AB
eventtype Panel, Interactive
Speaker Allison Driscoll, Andy Pearson, Joel Kaplan, Justin Clemens, Victor Pineiro, Allison Zarrella, Alison Zarrella
event::about Learn to future-proof your social media efforts so they don’t go the way of MySpace. The right social networking content works across multiple platforms so if you lose a follower on Twitter, you gain a fan on Facebook. This panel will give you advice and tips to build an audience on every social media platform and create content that doesn’t rely on any of them.
event::tags Panel, #FacebookFalls
5:00 PM
to 6:00 PM
Where Are The Women in Startups? Um, Everywhere!
38 schedule::attendees
Location
Marriott Courtyard, Rio Grande A
eventtype Panel, Interactive
Speaker Carla Thompson, Meghan Casserly
event::about There are thousands of women out there innovating and starting businesses across sectors and thousands more advancing on the horizon. A recent Intuit 2020 report estimates that 47 million more women will enter the workforce or start their own business by 2020 – and that’s in the US alone. So why all the negativity in the media? Every week brings a slightly different take on the where-are-women-in-business article. Some look at venture funding, others look at women's representation in specific sectors, but they all have the same theme - women can't seem to get it together when it comes to business. This core conversation will tackle the issue by highlighting real-world successes and discussing solutions and methods for changing the conversation around women in business and women entrepreneurs.
event::tags Core Conversation, #changetheconversation
5:00 PM
to 6:00 PM
Zombies Must Eat: How Genre Communities Make Money
20 schedule::attendees
Location
Hyatt, TX Ballroom 5-7
eventtype Panel, Interactive
Speaker Drew Daywalt, KW Low, Skot Leach
event::about Genre communities particularly the horror-themed ones are increasing seen by the entertainment industry as an important audience segment to market to. The success of 2009's Paranormal Activity can be attributed to this loyal and vocal community that used social media tools to share their passions with everyone else. Because of this additional marketing focus by the entertainment industry, there are even more opportunities now for horror genre community sites to get a piece of the marketing dollars. But then, which comes first, the community or the revenue? The panelists will describe how their companies found their target audience and what they did to generate revenue while keeping true to their audience, hence maintaining their loyalty. While the panelist will be talking from their experiences in the horror genre, the same methods can replicated to foster loyal communities in other genres and to make money there too.
event::tags Panel, #ZombiesEat
5:00 PM
to 8:00 PM
Cracked Live
67 schedule::attendees
Location
West Tent, Brush Square Park
5:00 PM
to 8:00 PM
5:00 PM
to 7:00 PM
SXSW Pre-Party with Evite
206 schedule::attendees
Location
Lanai
eventtype Party, Interactive
event::about
Evite is hosting a Pre-Party to the SXSW Opening Party! Come mingle with fellow SXSWers and get fueled up with our taco bar, appetizers and endless cocktails. Giveaways given throughout the event.
5:00 PM
to 6:00 PM
Goh Nakamura
3 schedule::attendees
Location
Blue Starlite Mini Urban Drive In
eventtype Unofficial Music
event::about
part of Equinox Mish Mash
5:00 PM
to 7:00 PM
LaunchSquad's Embargo Break! SXSWi Happy Hour
17 schedule::attendees
Location
Péché
events::invitation
5:00 PM
to 7:00 PM
Meet DreamIt Ventures at SXSW
23 schedule::attendees
Location
Clive's
eventtype Unofficial Party
event::about
Find out what DreamIt's really like from those who have been there and done that! Meet entrepreneurs from DreamIt alumni companies like SCVNGR, Notehall, Postling, and Adaptly to get answers to your questions about our accelerator program. Our application deadline for our summer program in NYC is March 16th so come learn how to make your last-minute application the one that gets our attention!
"Play DreamIt on SCVNGR here.
Unlock free drink tickets and other great rewards!
1) Download the free SCVNGR app for iPhone & Android
2) Tap 'Places' and search for ""DreamIt""
3) Do the special challenges here to earn points
4) Unlock badges and rewards from DreamIt!
5:10 PM
to 6:10 PM
Amber Naslund
4 schedule::attendees
Location
Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Jay Baer and Amber Naslund will be stopping by the bookstore to greet registrants and sign copies of their book, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social.
event::tags Bookstore Appearance
5:10 PM
to 6:10 PM
Jay Baer
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about Jay Baer and Amber Naslund will be stopping by the bookstore to greet registrants and sign copies of their book, The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social.
event::tags Bookstore Appearance
5:10 PM
to 6:10 PM
John R. Sundman
Location Austin Convention Center, Ballroom D Foyer
Location Austin Convention Center, Ballroom D Foyer
eventtype Panel, Interactive
event::about John R. Sundman will be stopping by the SX Bookstore to greet registrants and sign copies of his latest book, The Pains.
event::tags Bookstore Appearance
5:15 PM
to 6:15 PM
140 Conference: Fashion and the Real-time Web
12 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
eventtype Panel, Interactive
Speaker Lilly Berelovich
5:15 PM
to 6:15 PM
Unpacking Gender: Men, Women, Technology and More
40 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Debbie Chachra
event::about Describe someone, friend or stranger. The very first thing you say reveals whether they are a man or a woman. Gender affects how we perceive everyone around us and how we express ourselves, often in ways we don't realize. Why do your son and daughter behave differently? Why is technology dominated by men? Why are women so often caregivers? This talk will use ideas from psychology and education, including gender schemas, identity threats, and micromessaging, to investigate how we perceive and respond to gender. It will give you some tools to understand how you think about gender, along with information that puts that in greater social context. Whether you're a hiring manager, a parent, a technologist, or just curious, you'll learn concepts and vocabulary to help understand yourself and our society.
event::tags Future15, #unpackgender
5:30 PM
to 6:45 PM
5:30 PM
to 6:30 PM
140 Conference: The DNA of the Classic Rock Format
6 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
5:30 PM
to 6:30 PM
Latin American Angel Networks: Evolution and Future Opportunities
8 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Estuardo Robles
event::about [Session will be presented in ENGLISH. Sesión será presentada en INGLÉS - Redes Angeles en Latino America: Evolucion y Oportunidades Futuras. SXSW Latin America programming hashtag: #sxswLatAm] Latin America has never been considered a “hotbed” for venture capital. Yet as the technology entrepreneurial world continues to assess and recognize that Angels are really the investors responsible for the vast majority of Tech Startup successes, then the Latin American story becomes more relevant. Ever since “Angel networks” began to formalize themselves as such across the region only a decade ago, their growth and popularity has shot exponentially. Suddenly, Latin Americans involved in Technology and Entrepreneurship have realized that the funding mechanism for startups has actually been the “Angel model” in the vast majority of enterprises throughout its history. These transactions just happened to take place within closer circles of trust and the investors just weren’t called Angels. This panel briefly explains the historical perspective that led to this late recognition of the term “Angel Investor” and then dives deeply into the tremendous growth, resources and future opportunities that lie in the majority of the 20+ markets that make up “Latin” America. Panelists will be comprised of current leaders and members from Latin American Angel Networks, and will be moderated by a High Tech Entrepreneur who has been funded by Angels in both Latin America and the United States.
event::tags Future15, #latangels
5:45 PM
to 6:45 PM
140 Conference: Twitter and Music
20 schedule::attendees
Location
Hyatt, TX Ballroom 2-4
5:45 PM
to 6:45 PM
The New Queer Media
10 schedule::attendees
Location
Austin Convention Center, Ballroom E
eventtype Panel, Interactive
Speaker Courtney Nichols
event::about A freelance writer for Out Magazine and the editor and founder of FRUITFLYLIFE.com, Courtney Nichols' work focuses upon the notion of queer within the boundaries of sexuality and Pop Culture. Does being queer truly make you queer? Conversely, is it possibly to infiltrate the "queer" landscape if labeled heterosexual? The New Queer Media challenges the definition of queer, claiming that queerness is not a marker of sexuality, but instead a marker of difference. It is the belief of The New Queer Media that we should expand the notion of coming out of "the closet" to encompass not only the gay community, but instead all who feel ostracized in a culture that is often threatened by individuality. Normalcy and majority are not the route toward approval. Now, how do we express this belief through the magazines we read, the blogs we follow and the subcultures we join? The New Queer Media has some ideas.
event::tags Future15, #FruitFlyLife
6:00 PM
to 6:05 PM
6:00 PM
to 6:05 PM
6:00 PM
to 6:05 PM
6:00 PM
to 6:03 PM
6:00 PM
to 6:37 PM
6:00 PM
to 6:02 PM
6:00 PM
to 6:03 PM
6:00 PM
to 6:02 PM
6:00 PM
to 6:05 PM
6:00 PM
to 7:48 PM
6:00 PM
to 6:03 PM
6:00 PM
to 6:03 PM
6:00 PM
to 6:04 PM
6:00 PM
to 7:53 PM
6:00 PM
to 6:02 PM
6:00 PM
to 6:03 PM
6:00 PM
to 6:04 PM
6:00 PM
to 6:05 PM
6:00 PM
to 6:05 PM
6:00 PM
to 6:04 PM
6:00 PM
to 6:05 PM
6:00 PM
to 6:04 PM
6:00 PM
to 7:30 PM
6:00 PM
to 6:04 PM
6:00 PM
to 6:03 PM
6:00 PM
to 6:05 PM
6:00 PM
to 6:02 PM
6:00 PM
to 7:35 PM
6:00 PM
to 6:04 PM
6:00 PM
to 7:00 PM
Doug Loves Movies with Doug Benson - Live Podcast Taping
46 schedule::attendees
Location
Esther's Follies
eventtype Panel, Interactive
event::about Doug Benson hosts a live taping of his popular podcast about his favorite subject -- movies. Join Doug and his special guests from the world film and comedy.
6:00 PM
to 7:00 PM
HP Happy Hour
59 schedule::attendees
Location
HP Mobile Park
eventtype Party, Interactive
event::about Join HP for a free daily happy hour at the HP Mobile Park
event::tags Party
6:00 PM
to 8:00 PM
Media Innovation Party
94 schedule::attendees
Location
Palm Door
eventtype Party, Interactive
event::about
At SXSW and interested in media innovation? Join @knightfdn and American Public Media to brainstorm about media innovation over Austin beer and food truck-inspired cuisine with an opportunity to see demos of innovative news projects. Open to all badgeholders, must RSVP at mediainnovationparty.com.
6:00 PM
to 7:00 PM
Special Discussion with artist Storm Thorgerson & filmmaker Roddy Bogawa
26 schedule::attendees
Location
Blanton Museum of Art
event::about
The Blanton Museum of Art presents a special conversation with artist Storm Thorgerson and filmmaker Roddy Bogawa. Thorgerson is the man behind some of the most influential the album artwork designs in history, including those for Pink Floyd, Led Zeppelin, Muse, and dozens more, and is the subject of a recent documentary by Roddy Bogawa.
event::tags Party
6:00 PM
to 7:00 PM
SXSW 2011: Happy Hour Sponsored by Razorfish
318 schedule::attendees
Location
The Phoenix
eventtype Party, Interactive
event::about Drink and mingle at the Razorfish happy hour at club Phoenix. Together we’ll kick start SXSW Interactive. COME EARLY! Your SXSW badge or Razorfish business card is your ticket in.
6:00 PM
to 8:00 PM
The RTF SXSW Party
34 schedule::attendees
Location
Progress Coffee
event::about
UT Austin's Department of Radio-Television-Film presents an evening of free drinks, free food, and catching up with the local Austin film community. Meet up with RTF alumni & friends and receive complimentary screeners of recent work created by student filmmakers. Join us at Progress, walking distance from downtown!
event::tags Party
6:00 PM
to 7:00 PM
Deer Vibes
6 schedule::attendees
Location
Blue Starlite Mini Urban Drive In
eventtype Unofficial Music
event::about
part of Equinox Mish Mash
6:00 PM
to 9:00 PM
Austin on Rails SXSW Happy Hour
72 schedule::attendees
Location
Buffalo Billiards
eventtype Unofficial Party
event::about
Our annual get together pulling in Ruby and Rails developers from all over the world.
6:00 PM
to 9:00 PM
Gizmodo SXSW Party
111 schedule::attendees
Location
Hangar Lounge
events::invitation
NOTE THIS EVENT IS BY INVITATION ONLY
eventtype Unofficial Party
event::about
Gizmodo heads to SXSW for an intergalactic bash!
Join Gizmodo and Gawker Media on Saturday eve for boozing, BBQing, photoboothing, and space raving.
Space is limited, so unfortunately there are no +1s.
There will be a list at the door for entry.
See you in Austin!
6:00 PM
to 7:30 PM
Librar* Drinkup
45 schedule::attendees
Location
Lustre Pearl
eventtype Unofficial Party
event::about
Librarians, Info Pros, Data Hounds, information Enablers...
Simmer down after a day chockful of panels and awesomeness that is SXSWbefore gearing up for the fullnight ahead.
We're holding a repeat of last year's successfully mellow meetup at the Lustre Pearl.
- talk, share, enjoy a cold beverage on the patio, grab a taco from the truck, amaze each other...
6:00 PM
to 8:00 PM
Online/Offline: A Happy Hour for Social Media Peeps
131 schedule::attendees
Location
Aces Lounge
eventtype Unofficial Party
event::about
Does your life revolve around 140 characters, Facebook Likes, Foursquare check-ins and brilliant ideas? Sweet, chances are you're:
- A Community Manager
- Awesome
- Going to Austin for SXSW Interactive 2011
If that's true, come join us for Online/Offline - a happy hour for CMs to meet, network, throw back a few cold ones, trade war stories, advice, best practices and SXSW recommendations. Your hosts Etsy, Meetup, Google and the organizers of #CMmeetup will all be on hand. Admission is free and no badge required. Can't wait to see you in Austin!
Hashtag: #cmmeetup
Questions? dave at etsy dot com
Facebook Event Page: http://etsy.me/fo76ut
Website http://cmmeetup.eventbrite.com/
6:00 PM
to 9:00 PM
The Good Capitalist Party
124 schedule::attendees
Location
Union Park
eventtype Unofficial Party
event::about
Can you really do good for the world and make a profit at the same time?
Come meet the entrepreneurs who have proven you can!
Learn about the whole spectrum of social entrepreneurship from leaders in the field: from for-profit to non-profit to hybrid models, and the training, fellowships, contests and investors you need to help you get your social venture launched.
Not ready to take the plunge? Learn how you can contribute your skills and expertise to social enterprises that do good.
Free drinks (21 and over) and Free Pizza! plus (happy hour priced) food with raffles for prizes throughout out the event.
Who: Social Entrepreneurs, Slackvists, #SocEnt Tweeters, Social Investors & VCs, Artists, Design Thinkers, Techies, and Linchpins who want to do good and make a profit!
6:00 PM
to 11:30 PM
The Good, The Bad & The Thirsty: A Kick Off to #SXSWi
79 schedule::attendees
Location
Club de Ville
eventtype Unofficial Party
event::about
Join Eloqua and Bulldog Solutions in the pre-party to the party! Don't want to wait around until the official SXSW Interactive kick off party to start networking, socializing and, of course, drinking? Stop by Club DeVille starting at 6pm and join your fellow #SXSW attendees in the countdown to the kick off. All are welcome!
Website http://clubdeville.com/
6:00 PM
to 9:00 PM
Wiley Author Party
99 schedule::attendees
Location
Cedar Door Bar
eventtype Unofficial Party
event::about
Wiley Publishing and Austin's Cedar Door have paired up to host 3 hours of free food and drinks in appreciation of our authors and the fantastic group of readers that support them.
Find your way to the corner of Brazos and 2nd Street on Saturday evening and celebrate with us! We hope to see you there!
*Must be 21 to be allowed to enter.